{"id":4438,"date":"2021-10-08T18:24:54","date_gmt":"2021-10-08T09:24:54","guid":{"rendered":"https:\/\/bcgblog.kr\/?page_id=4438"},"modified":"2021-10-08T18:24:54","modified_gmt":"2021-10-08T09:24:54","slug":"marketing","status":"publish","type":"page","link":"https:\/\/bcgblog.kr\/marketing\/","title":{"rendered":"Marketing (\ub9c8\ucf00\ud305)"},"content":{"rendered":"<div id=\"tdi_1_afe\" class=\"tdc-row\"><div class=\"vc_row tdi_2_d15  wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_2_d15{\r\n                    min-height: 0;\r\n                }\n<\/style><div class=\"vc_column tdi_4_b1a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_4_b1a{\r\n                    vertical-align: baseline;\r\n                }\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_6_675 \"  style=\"height: 50px\"><\/div><\/div><\/div><\/div><\/div><div 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excerpt\",\"m16f_ex_font_settings\":\"\",\"m16f_ex_font_family\":\"\",\"m16f_ex_font_size\":\"\",\"m16f_ex_font_line_height\":\"\",\"m16f_ex_font_style\":\"\",\"m16f_ex_font_weight\":\"\",\"m16f_ex_font_transform\":\"\",\"m16f_ex_font_spacing\":\"\",\"m16f_ex_\":\"\",\"ajax_pagination_infinite_stop\":\"\",\"css\":\"\",\"td_column_number\":3,\"header_color\":\"\",\"color_preset\":\"\",\"border_top\":\"\",\"class\":\"tdi_11_2a0\",\"tdc_css_class\":\"tdi_11_2a0\",\"tdc_css_class_style\":\"tdi_11_2a0_rand_style\"}';\nblock_tdi_11_2a0.td_column_number = \"3\";\nblock_tdi_11_2a0.block_type = \"td_block_21\";\nblock_tdi_11_2a0.post_count = \"5\";\nblock_tdi_11_2a0.found_posts = \"19\";\nblock_tdi_11_2a0.header_color = \"\";\nblock_tdi_11_2a0.ajax_pagination_infinite_stop = \"\";\nblock_tdi_11_2a0.max_num_pages = \"4\";\ntdBlocksArray.push(block_tdi_11_2a0);\n<\/script><div class=\"td-block-title-wrap\"><h4 class=\"td-block-title\"><span class=\"td-pulldown-size\">Marketing (\ub9c8\ucf00\ud305)<\/span><\/h4><\/div><div id=tdi_11_2a0 class=\"td_block_inner\">\r\n        <div class=\"td_module_16 td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-thumb\"><a href=\"https:\/\/bcgblog.kr\/how-can-us-brands-reach-gen-z-consumers\/\" rel=\"bookmark\" class=\"td-image-wrap\" title=\"\ubbf8\uad6d \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5b4\ub5bb\uac8c Z\uc138\ub300\ub97c \uacf5\ub7b5\ud558\uace0 \uc788\uc744\uae4c?\"><img loading=\"lazy\" decoding=\"async\" class=\"entry-thumb\" src=\"\" alt=\"\" title=\"\ubbf8\uad6d \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5b4\ub5bb\uac8c Z\uc138\ub300\ub97c \uacf5\ub7b5\ud558\uace0 \uc788\uc744\uae4c?\" data-type=\"image_tag\" data-img-url=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2024\/05\/Cover-Image-2-150x150.jpg\" width=\"150\" height=\"150\"><\/a><\/div>\r\n            <div class=\"item-details\">\r\n                <h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/bcgblog.kr\/how-can-us-brands-reach-gen-z-consumers\/\" rel=\"bookmark\" title=\"\ubbf8\uad6d \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5b4\ub5bb\uac8c Z\uc138\ub300\ub97c \uacf5\ub7b5\ud558\uace0 \uc788\uc744\uae4c?\">\ubbf8\uad6d \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5b4\ub5bb\uac8c Z\uc138\ub300\ub97c \uacf5\ub7b5\ud558\uace0 \uc788\uc744\uae4c?<\/a><\/h3>\r\n                <div class=\"td-module-meta-info\">\r\n                    <a href=\"https:\/\/bcgblog.kr\/category\/capability\/marketing\/\" class=\"td-post-category\">Marketing<\/a>                    <span class=\"td-post-author-name\"><a href=\"https:\/\/bcgblog.kr\/author\/bcg\/\">BCG<\/a> <span>-<\/span> <\/span>                    <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2024-05-14T17:55:43+00:00\" >2024\/05\/14<\/time><\/span>                                    <\/div>\r\n\r\n                <div class=\"td-excerpt\">\r\n                    \ubbf8\uad6d \ube0c\ub79c\ub4dc\ub4e4\uc740 Z\uc138\ub300\uc758 \uc18c\ube44 \ud589\ud0dc\uc640 \uae30\ub300\ub97c \uc774\ud574\ud558\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\uc57c \ud55c\ub2e4.                <\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        \r\n        <div class=\"td_module_16 td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-thumb\"><a href=\"https:\/\/bcgblog.kr\/how-ad-sales-teams-can-kick-off-their-ai-transformation\/\" rel=\"bookmark\" class=\"td-image-wrap\" title=\"AI \uae30\ubc18 \uad11\uace0 \ud310\ub9e4 \ud601\uc2e0\"><img loading=\"lazy\" decoding=\"async\" class=\"entry-thumb\" src=\"\" alt=\"\" title=\"AI \uae30\ubc18 \uad11\uace0 \ud310\ub9e4 \ud601\uc2e0\" data-type=\"image_tag\" data-img-url=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2024\/02\/Cover-Image-6-150x150.jpg\" width=\"150\" height=\"150\"><\/a><\/div>\r\n            <div class=\"item-details\">\r\n                <h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/bcgblog.kr\/how-ad-sales-teams-can-kick-off-their-ai-transformation\/\" rel=\"bookmark\" title=\"AI \uae30\ubc18 \uad11\uace0 \ud310\ub9e4 \ud601\uc2e0\">AI \uae30\ubc18 \uad11\uace0 \ud310\ub9e4 \ud601\uc2e0<\/a><\/h3>\r\n                <div class=\"td-module-meta-info\">\r\n                    <a href=\"https:\/\/bcgblog.kr\/category\/bcgx_digital_ai\/\" class=\"td-post-category\">BCG X (Digital &amp; AI)<\/a>                    <span class=\"td-post-author-name\"><a href=\"https:\/\/bcgblog.kr\/author\/bcg\/\">BCG<\/a> <span>-<\/span> <\/span>                    <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2024-03-05T18:37:35+00:00\" >2024\/03\/05<\/time><\/span>                                    <\/div>\r\n\r\n                <div class=\"td-excerpt\">\r\n                    \uad11\uace0 \ud310\ub9e4 \ud300\uc740 AI \ud601\uc2e0\uc744 \uc2dc\uc791\ud558\uae30 \uc704\ud574 \uc5c5\ubb34 \ud750\ub984\uc744 \uc774\ud574\ud558\uace0, AI\uc758 \uc7a0\uc7ac\ub825\uc744 \ud3c9\uac00\ud558\uc5ec \uace0\ubd80\uac00\uac00\uce58 \ub2e8\uae30 \uc0ac\uc6a9 \uc0ac\ub840\ub85c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube44\uc6a9 \uc808\uac10, \ud6a8\uc728\uc131 \uac1c\uc120, \uace0\uac1d \uc11c\ube44\uc2a4 \ud5a5\uc0c1\uc758 \uae30\ud68c\ub97c \uc5bb\uc744 \uc218 \uc788\ub2e4.                <\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        \r\n        <div class=\"td_module_16 td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-thumb\"><a href=\"https:\/\/bcgblog.kr\/chatbot-is-dead-long-live-chatbot\/\" rel=\"bookmark\" class=\"td-image-wrap\" title=\"\uc0dd\uc131\ud615 AI \uae30\ubc18 \uc0c8\ub85c\uc6b4 \ucc57\ubd07\uc758 \ud0c4\uc0dd\"><img loading=\"lazy\" decoding=\"async\" class=\"entry-thumb\" src=\"\" alt=\"\" title=\"\uc0dd\uc131\ud615 AI \uae30\ubc18 \uc0c8\ub85c\uc6b4 \ucc57\ubd07\uc758 \ud0c4\uc0dd\" data-type=\"image_tag\" data-img-url=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2024\/01\/Cover-Image-4-150x150.jpg\" width=\"150\" height=\"150\"><\/a><\/div>\r\n            <div class=\"item-details\">\r\n                <h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/bcgblog.kr\/chatbot-is-dead-long-live-chatbot\/\" rel=\"bookmark\" title=\"\uc0dd\uc131\ud615 AI \uae30\ubc18 \uc0c8\ub85c\uc6b4 \ucc57\ubd07\uc758 \ud0c4\uc0dd\">\uc0dd\uc131\ud615 AI \uae30\ubc18 \uc0c8\ub85c\uc6b4 \ucc57\ubd07\uc758 \ud0c4\uc0dd<\/a><\/h3>\r\n                <div class=\"td-module-meta-info\">\r\n                    <a href=\"https:\/\/bcgblog.kr\/category\/bcgx_digital_ai\/\" class=\"td-post-category\">BCG X (Digital &amp; AI)<\/a>                    <span class=\"td-post-author-name\"><a href=\"https:\/\/bcgblog.kr\/author\/bcg\/\">BCG<\/a> <span>-<\/span> <\/span>                    <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2024-01-31T18:10:44+00:00\" >2024\/01\/31<\/time><\/span>                                    <\/div>\r\n\r\n                <div class=\"td-excerpt\">\r\n                    \uc0dd\uc131\ud615 AI\uc758 \ub4f1\uc7a5\uc73c\ub85c \ucc57\ubd07\uc774 \uc9c4\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ub300\ud654\ud615 \ucee4\uba38\uc2a4\uc5d0\uc11c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ub3c4\uad6c\ub85c \ubcc0\ubaa8\ud558\uace0 \uc788\ub2e4.                 <\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        \r\n        <div class=\"td_module_16 td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-thumb\"><a href=\"https:\/\/bcgblog.kr\/empowering-the-marketing-function-b2b-sales\/\" rel=\"bookmark\" class=\"td-image-wrap\" title=\"B2B \ub9c8\ucf00\ud305\uacfc \uc138\uc77c\uc988 \u2015 &#8216;\ub370\uc774\ud130&#8217; \ubd84\uc11d\uacfc &#8216;\uc0dd\uc131\ud615 AI&#8217; \ub3c4\uc785\uc774 \ud575\uc2ec\"><img loading=\"lazy\" decoding=\"async\" class=\"entry-thumb\" src=\"\" alt=\"\" title=\"B2B \ub9c8\ucf00\ud305\uacfc \uc138\uc77c\uc988 \u2015 &#8216;\ub370\uc774\ud130&#8217; \ubd84\uc11d\uacfc &#8216;\uc0dd\uc131\ud615 AI&#8217; \ub3c4\uc785\uc774 \ud575\uc2ec\" data-type=\"image_tag\" data-img-url=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2024\/01\/Cover-Image-150x150.jpg\" width=\"150\" height=\"150\"><\/a><\/div>\r\n            <div class=\"item-details\">\r\n                <h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/bcgblog.kr\/empowering-the-marketing-function-b2b-sales\/\" rel=\"bookmark\" title=\"B2B \ub9c8\ucf00\ud305\uacfc \uc138\uc77c\uc988 \u2015 &#8216;\ub370\uc774\ud130&#8217; \ubd84\uc11d\uacfc &#8216;\uc0dd\uc131\ud615 AI&#8217; \ub3c4\uc785\uc774 \ud575\uc2ec\">B2B \ub9c8\ucf00\ud305\uacfc \uc138\uc77c\uc988 \u2015 &#8216;\ub370\uc774\ud130&#8217; \ubd84\uc11d\uacfc &#8216;\uc0dd\uc131\ud615 AI&#8217; \ub3c4\uc785\uc774 \ud575\uc2ec<\/a><\/h3>\r\n                <div class=\"td-module-meta-info\">\r\n                    <a href=\"https:\/\/bcgblog.kr\/category\/capability\/marketing\/\" class=\"td-post-category\">Marketing<\/a>                    <span class=\"td-post-author-name\"><a href=\"https:\/\/bcgblog.kr\/author\/bcg\/\">BCG<\/a> <span>-<\/span> <\/span>                    <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2024-01-23T09:07:13+00:00\" >2024\/01\/23<\/time><\/span>                                    <\/div>\r\n\r\n                <div class=\"td-excerpt\">\r\n                    B2B \uae30\uc5c5\ub4e4\uc740 \uacbd\uc81c\uc801 \ubd88\ud655\uc2e4\uc131\uacfc \uad6c\ub9e4\uc790 \ub2c8\uc988\uc758 \ubcc0\ud654, \ub9c8\ucf00\ud305 \uae30\uc220 \ubc0f AI \ubc1c\uc804\uc5d0 \uc801\uc751\ud558\uae30 \uc704\ud574 \ubd80\uc11c \uac04 \ud611\uc5c5 \uac15\ud654, \ub370\uc774\ud130 \uae30\ubc18 \ud0c0\uac9f\ud305 \uac1c\uc120, \uadf8\ub9ac\uace0 \uc804\uccb4 \uace0\uac1d \uc5ec\uc815 \ucd5c\uc801\ud654\ub97c \ud1b5\ud55c \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ud6a8\uc728\uc131 \uac15\ud654\uc5d0 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4.                <\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        \r\n        <div class=\"td_module_16 td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-thumb\"><a href=\"https:\/\/bcgblog.kr\/effective-retail-promotions-for-saturated-market\/\" rel=\"bookmark\" class=\"td-image-wrap\" title=\"\ud3ec\ud654 \uc2dc\uc7a5 \uacf5\ub7b5\uc744 \uc704\ud55c \uc18c\ub9e4\uc5c5\uccb4\uc758 \uc2a4\ub9c8\ud2b8\ud55c \ud504\ub85c\ubaa8\uc158\"><img loading=\"lazy\" decoding=\"async\" class=\"entry-thumb\" src=\"\" alt=\"\" title=\"\ud3ec\ud654 \uc2dc\uc7a5 \uacf5\ub7b5\uc744 \uc704\ud55c \uc18c\ub9e4\uc5c5\uccb4\uc758 \uc2a4\ub9c8\ud2b8\ud55c \ud504\ub85c\ubaa8\uc158\" data-type=\"image_tag\" data-img-url=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2023\/11\/Cover-Image-7-150x150.jpg\" width=\"150\" height=\"150\"><\/a><\/div>\r\n            <div class=\"item-details\">\r\n                <h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/bcgblog.kr\/effective-retail-promotions-for-saturated-market\/\" rel=\"bookmark\" title=\"\ud3ec\ud654 \uc2dc\uc7a5 \uacf5\ub7b5\uc744 \uc704\ud55c \uc18c\ub9e4\uc5c5\uccb4\uc758 \uc2a4\ub9c8\ud2b8\ud55c \ud504\ub85c\ubaa8\uc158\">\ud3ec\ud654 \uc2dc\uc7a5 \uacf5\ub7b5\uc744 \uc704\ud55c \uc18c\ub9e4\uc5c5\uccb4\uc758 \uc2a4\ub9c8\ud2b8\ud55c \ud504\ub85c\ubaa8\uc158<\/a><\/h3>\r\n                <div class=\"td-module-meta-info\">\r\n                    <a href=\"https:\/\/bcgblog.kr\/category\/capability\/marketing\/\" class=\"td-post-category\">Marketing<\/a>                    <span class=\"td-post-author-name\"><a href=\"https:\/\/bcgblog.kr\/author\/bcg\/\">BCG<\/a> <span>-<\/span> <\/span>                    <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2023-11-22T17:22:20+00:00\" >2023\/11\/22<\/time><\/span>                                    <\/div>\r\n\r\n                <div class=\"td-excerpt\">\r\n                    \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \ud3ec\ud654\ub41c \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\ud558\uae30 \uc704\ud574 \uc18c\ube44\uc790 \uc911\uc2ec\uc758 \uac04\uc18c\ud654\ub41c \uc811\uadfc\ubc95\uc744 \ucc44\ud0dd\ud558\uace0, \ud6a8\uacfc\uc801\uc778 ROI \ubd84\uc11d\uacfc \ud1b5\ud569\ub41c \uc870\uc9c1 \uad6c\uc870\ub97c \ud1b5\ud574 \uc2a4\ub9c8\ud2b8\ud55c \ud504\ub85c\ubaa8\uc158 \uc804\ub7b5\uc744 \uc2e4\ud589\ud574\uc57c \ud55c\ub2e4.                <\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <\/div><div class=\"td_ajax_infinite\" id=\"next-page-tdi_11_2a0\" data-td_block_id=\"tdi_11_2a0\"> <\/div><div class=\"td-load-more-wrap td-load-more-infinite-wrap\" id=\"infinite-lm-tdi_11_2a0\"><a href=\"#\" class=\"td_ajax_load_more td_ajax_load_more_js\" id=\"next-page-tdi_11_2a0\" data-td_block_id=\"tdi_11_2a0\">Load more<i class=\"td-icon-font td-icon-menu-down\"><\/i><\/a><\/div><\/div> <\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Marketing (\ub9c8\ucf00\ud305) \ubbf8\uad6d \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5b4\ub5bb\uac8c Z\uc138\ub300\ub97c \uacf5\ub7b5\ud558\uace0 \uc788\uc744\uae4c? Marketing BCG - 2024\/05\/14 \ubbf8\uad6d \ube0c\ub79c\ub4dc\ub4e4\uc740 Z\uc138\ub300\uc758 \uc18c\ube44 \ud589\ud0dc\uc640 \uae30\ub300\ub97c \uc774\ud574\ud558\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\uc57c \ud55c\ub2e4. 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