{"id":10515,"date":"2024-11-21T16:00:41","date_gmt":"2024-11-21T07:00:41","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=10515"},"modified":"2024-11-21T16:00:41","modified_gmt":"2024-11-21T07:00:41","slug":"press-release-black-friday-shopping-plan","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/press-release-black-friday-shopping-plan\/","title":{"rendered":"[\ubcf4\ub3c4\uc790\ub8cc] \u201c\uc62c\ud574 \ubbf8\uad6d\uc778\ub4e4\uc740 \ube14\ud504\uc5d0 \uc5bc\ub9c8 \uc4f8\uae4c\u201d\u2026 \ubcf4\uc2a4\ud134\ucee8\uc124\ud305, \ube14\ub799\ud504\ub77c\uc774\ub370\uc774 \uc18c\ube44 \uacc4\ud68d \uc870\uc0ac"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h4><strong>\ud575\uc2ec<\/strong> <strong>\uc694\uc57d<\/strong><strong>(Executive Summary) <\/strong><\/h4>\n<ul>\n<li><strong>\ubbf8\uad6d, \uce90\ub098\ub2e4, \uc720\ub7fd \ub4f1 \uc11c\ubc29\uad6d\uac00 \uc18c\ube44\uc790\ub4e4\uc740 \ubb3c\uac00 \uc0c1\uc2b9\uc73c\ub85c \ubd88\ud544\uc694\ud55c \uc18c\ube44\ub97c \uc904\uc774\uace0, \ud560\uc778 \ud589\uc0ac\uc640 \uac00\uaca9 \ube44\uad50\ub97c \uc801\uadf9 \ud65c\uc6a9 \uc911<\/strong><\/li>\n<li><strong>\ud3c9\uade0 43\ub9cc \uc6d0 \uc9c0\ucd9c \uacc4\ud68d, \ucd5c\uc18c 30% \uc774\uc0c1\uc758 \ub192\uc740 \ud560\uc778 \uc120\ud638, \ub2e8\uc21c\ud558\uace0 \uc2e4\uc775\uc774 \ud070 \uc1fc\ud551 \ubc29\uc2dd \uc120\ud638<\/strong><\/li>\n<li><strong>\uc80a\uc740 \uce35 \uc911\uc2ec\uc73c\ub85c AI \ud65c\uc6a9 \uc1fc\ud551 \uc99d\uac00, \uac00\uaca9 \ube44\uad50 \ubc0f \uc81c\ud488 \uc815\ubcf4 \ud655\uc778\uc5d0 \uc0ac\uc6a9, 80%\uac00 \ub9cc\uc871\ud558\uba70 \uc9c0\uc18d \ud65c\uc6a9 \uc758\ud5a5<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\ube14\ub799\ud504\ub77c\uc774\ub370\uc774 \ubcf8\uace0\uc7a5\uc778 \ubbf8\uad6d\uc744 \ube44\ub86f\ud574 \uce90\ub098\ub2e4, \ud638\uc8fc, \uc720\ub7fd \ub4f1 \uc11c\ubc29\uad6d\uac00 \uc0ac\ub78c\ub4e4\uc740 \uc5f0\uac04 \ucd5c\ub300 \uc138\uc77c \uae30\uac04\uc5d0 \uac1c\uc778\ubcc4\ub85c \uc57d 43\ub9cc \uc6d0(310\ub2ec\ub7ec) \uc218\uc900 \uc9c0\ucd9c\uc744 \uacc4\ud68d \uc911\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ud544\uc218 \uc18c\ube44\uc7ac \uac00\uaca9 \uc0c1\uc2b9\uacfc \uc9c0\uc18d\uc801\uc778 \uc778\ud50c\ub808\uc774\uc158 \ub4f1\uc774 \uc6b0\ub824\ub418\ub294 \uacbd\uc81c\uc0c1\ud669 \uc18d\uc5d0\uc11c \ubd88\ud544\uc694\ud55c \uc18c\ube44\ub97c \uc904\uc774\uba74\uc11c \ud560\uc778 \uae30\uac04\uc744 \uc801\uadf9 \ud65c\uc6a9\ud558\ub824\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc600\ub2e4.<\/p>\n<p>\ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9(BCG)\uc740 20\uc77c \ubbf8\uad6d\uacfc \uce90\ub098\ub2e4, \ud638\uc8fc, \uc720\ub7fd \ub4f1 9\uac1c \uad6d\uac00(\uc2dc\uc7a5)\uc5d0\uc11c 1\ub9cc \uc5ec\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc9c4\ud589\ud55c \u20182024 \ube14\ub799\ud504\ub77c\uc774\ub370\uc774 \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac\u2019 \uacb0\uacfc\ub97c \ubc1c\ud45c\ud588\ub2e4.<\/p>\n<p>\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ud574\ub2f9 \uad6d\uac00 \uc18c\ube44\uc790\ub4e4\uc740 \ucd5c\uadfc \uacbd\uc81c\uc0c1\ud669\uacfc \uad00\ub828\ud574 \uc18c\ube44\uc7ac \uac00\uaca9 \uc0c1\uc2b9(81%)\uacfc \uc9c0\uc18d\uc801\uc778 \uc778\ud50c\ub808\uc774\uc158(71%)\uc774 \uc0dd\ud65c\uc758 \uc5b4\ub824\uc6c0\uc744 \uac00\uc911\uc2dc\ud0a8\ub2e4\uace0 \ubd24\ub2e4. \ud2b9\ud788 \ubb3c\uac00 \uc0c1\uc2b9\uc774 \uc2e4\uc81c \uc18c\ube44 \ud589\ud0dc\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce5c \uac83\uc73c\ub85c \uc870\uc0ac\ub410\ub2e4. \uc751\ub2f5\uc790 49%\uac00 \uc870\uc0ac \uc2dc\uc810\uc744 \uae30\uc900\uc73c\ub85c 3\uac1c\uc6d4 \ub3d9\uc548 \ubd88\ud544\uc694\ud55c \uc18c\ube44\ub97c \uc904\uc600\ub2e4\uace0 \ud588\ub2e4. 45%\ub294 \ub354 \uc88b\uc740 \uac00\uaca9\uc744 \uc704\ud574 \uac00\uaca9 \ube44\uad50\ub97c \uc790\uc8fc\ud558\uac8c \ub410\ub2e4\uace0 \ub2f5\ud588\ub2e4. 41%\ub294 \ud560\uc778 \ub9e4\uc7a5 \ub4f1\uc744 \uc790\uc8fc \uc774\uc6a9\ud558\uace0 \ud560\uc778 \ud589\uc0ac\uac00 \ub9ce\uc740 \uacf5\ud734\uc77c\uc744 \ud65c\uc6a9\ud55c\ub2e4\uace0 \uc804\ud588\ub2e4.<\/p>\n<p>\ub2e4\ub9cc \uce68\uccb4\ub41c \uacbd\uc81c\uc0c1\ud669 \uc18d\uc5d0\uc11c\ub3c4 \uc751\ub2f5\uc790 \ub300\ubd80\ubd84\uc740 11\uc6d4 \ub137\uc9f8 \uc8fc(\ube14\ub799\ud504\ub77c\uc774\ub370\uc774 11\uc6d4 29\uc77c)\ubd80\ud130 \ubcf8\uaca9\uc801\uc73c\ub85c \uc2dc\uc791\ud558\ub294 \ube14\ub799\ud504\ub77c\uc774\ub370\uc774 \ud560\uc778 \uae30\uac04\uc740 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub2f5\ud588\ub2e4. \ud3c9\uade0 \uc9c0\ucd9c \uacc4\ud68d\uc740 \uc57d 43\ub9cc \uc6d0 \uc218\uc900\uc73c\ub85c \uc9d1\uacc4\ub410\ub2e4.<\/p>\n<p>\ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uad6c\ub9e4 \uacbd\ud5d8\uc5d0 \ub300\ud574\uc11c\ub294 \ucd5c\uc18c 30% \uc774\uc0c1 \ud070 \ud3ed\uc758 \ud560\uc778\uc744 \uac00\uc7a5 \uc120\ud638\ud558\ub294 \uac83\uc73c\ub85c \uc870\uc0ac\ub410\ub2e4. \uc778\uae30 \ud488\ubaa9\uc778 \uc758\ub958 \uc81c\ud488\uc5d0 \ub300\ud574\uc11c\ub294 36% \uc774\uc0c1 \ud560\uc778\uc744 \uae30\ub300\ud558\ub294 \uac83\uc73c\ub85c \ub098\uc654\ub2e4. \uce68\uccb4\ub41c \uacbd\uc81c\uc0c1\ud669 \uc18d\uc5d0 \ub2e8\uc21c\ud55c \uc1fc\ud551\uc744 \uc120\ud638\ud558\ub294 \uacbd\ud5a5\ub3c4 \ub450\ub4dc\ub7ec\uc84c\ub2e4. \ub300\ubd80\ubd84 \uc18c\ube44\uc790\ub4e4\uc774 \uc120\ud638\ud558\ub294 \uc1fc\ud551 \ud0c0\uc785\uc73c\ub85c \ud655\uc2e4\ud55c \uac00\uaca9 \ud560\uc778\uc744 \uace8\ub790\ub2e4. \ub2e8\ub3c5 \uc774\ubca4\ud2b8\ub098 \uac8c\uc784\uc744 \ud65c\uc6a9\ud55c \uad6c\ub9e4 \uacbd\ud5d8\uc5d0 \ub300\ud574\uc11c\ub294 \ud06c\uac8c \uad00\uc2ec\uc744 \ubcf4\uc774\uc9c0 \uc54a\uc558\ub2e4.<\/p>\n<p>\ube14\ub799\ud504\ub77c\uc774\ub370\uc774 \uc2dc\uc98c \uc11c\ubc29\uad6d\uac00 \uc1fc\ud551\uac1d 10\uba85 \uc911 4\uba85\uc740 \uc778\uacf5\uc9c0\ub2a5(AI) \ub4f1\uc744 \ud65c\uc6a9\ud558\ub294 \u2018\ub611\ub611\ud55c \uc1fc\ud551\u2019\uc744 \ucd94\uad6c\ud558\ub294 \uac83\uc73c\ub85c \uc9d1\uacc4\ub410\ub2e4. \uc751\ub2f5\uc790 \uc57d 38%\uac00 \ud560\uc778\uacfc \uad00\ub828\ud574 AI\ub97c \ud65c\uc6a9\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub2f5\ud588\ub2e4. \uc0dd\uc131\ud615 AI\ub97c \ud65c\uc6a9\ud55c \uc1fc\ud551\uc740 IT\uae30\uae30\uc5d0 \uc775\uc219\ud55c \uc80a\uc740 \uce35 \uc120\ud638\ub3c4\uac00 \ub192\uac8c \ub098\uc654\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 46%, \uc820\uc9c0(Gen Z) \uc138\ub300\ub294 52%\uac00 \uc0dd\uc131\ud615 AI\ub97c \uc1fc\ud551\uc5d0 \ud65c\uc6a9\ud558\uac70\ub098 \uc0ac\uc6a9\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4. \uc1fc\ud551 \uacfc\uc815\uc5d0\uc11c AI \uae30\ub2a5\uc740 \uc8fc\ub85c \ucd5c\uc801 \ud310\ub9e4\uac00\uaca9\uc744 \ucc3e\uac70\ub098 \uc81c\ud488 \uc815\ubcf4 \ud655\uc778\uc5d0 \ud65c\uc6a9\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n<p>AI\ub97c \ud65c\uc6a9\ud55c \uc1fc\ud551\uc5d0 \ub300\ud55c \ub9cc\uc871\ub3c4\ub294 \uaf64 \ub192\uc740 \uac83\uc73c\ub85c \ub098\uc654\ub2e4. \uc751\ub2f5\uc790 80%\uac00 \ub611\ub611\ud55c \uc1fc\ud551\uc5d0 \ub3c4\uc6c0\uc774 \ub41c\ub2e4\uace0 \ub2f5\ud588\uace0 40%\ub294 \uc55e\uc73c\ub85c\ub3c4 AI\ub97c \uc1fc\ud551\uc5d0 \ud65c\uc6a9\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ud588\ub2e4.<\/p>\n<p>\uc7a5\uc9c4\uc11d \ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9 \uc18c\ube44\uc7ac\u00b7\ub514\uc9c0\ud138\ubd80\ubb38 \ud30c\ud2b8\ub108\ub294 \u201c\uc11c\ubc29\uad6d\uac00 \uc0ac\ub78c\ub4e4\uc740 \uac00\uacc4 \uc0b4\ub9bc\uc774 \uc5b4\ub824\uc6b8\uc218\ub85d \uc2e4\uc775\uc774 \ud06c\uace0 \uc9c1\uad00\uc801\uc778 \uc1fc\ud551\uc744 \uc120\ud638\ud558\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc600\ub2e4\u201d\uba70 \u201c\ucd5c\uadfc \ube60\ub974\uac8c \ubc1c\uc804\ud558\ub294 AI \uae30\uc220\uc740 \uc1fc\ud551 \uc815\ubcf4\ub97c \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc5b4 \uc18c\ube44\uc790 \ub9cc\uc871\ub3c4\uac00 \ub192\uc558\ub294\ub370 \uc720\ud1b5 \uc5c5\uccb4\ub4e4\uc740 \uc774\ub7ec\ud55c \uacbd\ud5a5\uc744 \ubc18\uc601\ud574 \uc2a4\ub9c8\ud2b8\ud55c \uc1fc\ud551 \uacbd\ud5d8\uacfc \uac1c\uc778\ud654\ub41c \uac00\uce58\ub97c \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub178\ub825\ud574\uc57c \ud55c\ub2e4\u201d\uace0 \ubd84\uc11d\ud588\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/bcgblog.us10.list-manage.com\/subscribe?u=4651cc20e96259060374d059b&amp;id=4076192b42\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\ud558\uae30\" width=\"180\" height=\"50\" title=\"\"><\/a><a href=\"https:\/\/pf.kakao.com\/_xgScIn\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10284 aligncenter\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2024\/11\/\uadf8\ub9bc1-1.png\" alt=\"\" width=\"181\" height=\"50\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc131\uacf5\uc801\uc778 \ud0c8\ud0c4\uc18c\ud654\ub97c \ud1b5\ud574 \uae30\uc5c5\ub4e4\uc740 \ub9e4\ucd9c 7% \ud5a5\uc0c1\uacfc \uc5f0\ud3c9\uade0 2\uc5b5 \ub2ec\ub7ec\uc758 \uc21c\uc775\uc744 \uc2e4\ud604\ud560 \uc218 \uc788\uc73c\uba70, AI\ub97c \ud65c\uc6a9\ud55c \ud0c8\ud0c4\uc18c\ud654 \ub178\ub825\uc774 \uc7ac\uc815\uc801 \uc774\uc775 \ucc3d\ucd9c \uac00\ub2a5\uc131\uc744 \ud06c\uac8c \ub192\uc778\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":10645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[45,34,44],"tags":[],"class_list":{"0":"post-10515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press-release","8":"category-cp","9":"category-news"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/10515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=10515"}],"version-history":[{"count":1,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/10515\/revisions"}],"predecessor-version":[{"id":10529,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/10515\/revisions\/10529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/10645"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=10515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=10515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=10515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}