{"id":1621,"date":"2020-03-30T01:00:55","date_gmt":"2020-03-29T16:00:55","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=1621"},"modified":"2020-05-18T16:17:51","modified_gmt":"2020-05-18T07:17:51","slug":"maintain-b2b-pricing-in-the-time-of-covid-19","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/maintain-b2b-pricing-in-the-time-of-covid-19\/","title":{"rendered":"\ucf54\ub85c\ub09819 \uc2dc\ub300\uc758 B2B \uac00\uaca9 \uc815\ucc45"},"content":{"rendered":"<p><span style=\"color: #000000;\"><strong>\uacbd\uc81c \uc704\uae30 \uc18d B2B \uc0ac\uc5c5\uc758 \uac00\uaca9 \uc815\ucc45\uc744 \uc704\ud55c 5\ub300 \uc6d0\uce59 <\/strong><\/span><\/p>\n<p>\uc2e0\uc885\ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4(\ucf54\ub85c\ub09819, COVID19)\uac00 \uc55e\uc73c\ub85c \uc5b4\ub5a4 \uc591\uc0c1\uc73c\ub85c \uc804\uac1c\ub420\uc9c0 \uc608\uce21\ud560 \uc218\ub294 \uc5c6\ub2e4. \ub2e4\ub9cc \uc911\uad6d\uc758 \ubd09\uc1c4\uc815\ucc45, \uc720\ub7fd\uc758 \uadf9\ub2e8\uc801\uc778 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30, \ubbf8\uad6d\uc5d0\uc11c \ud655\uc0b0\uc911\uc778 \ub9e4\uc7a5 \ud3d0\uc1c4 \ub4f1\uc740 \uc218\uc694\ub97c \uc5b5\uc81c\uc2dc\ud0a4\uace0 \ubd88\ud655\uc2e4\uc131\uc744 \uc99d\uac00\uc2dc\ud0ac \uac83\uc774 \ubd84\uba85\ud558\ub2e4. \uc774\ub294 \ubaa8\ub450 \uac00\uaca9\uc5d0 \uc555\ubc15\uc744 \uac00\ud560 \uc694\uc778\uc774\ub2e4.<\/p>\n<p>\uc218\uc694\uac00 \uac10\uc18c\ud558\ub294 \uc2dc\uae30\ub9c8\ub2e4 \uae30\uc5c5\ub4e4\uc740 \ud310\ub9e4 \ucd94\uc138\ub97c \uc720\uc9c0\ud558\ub824\uace0 \ud558\ub098 \uace0\uac1d\ub4e4\uc740 \uc9c0\ucd9c\uc744 \uc904\uc774\uac70\ub098 \ubbf8\ub8e8\ub824\uace0 \ud55c\ub2e4. \uc778\ud558\ub41c \uac00\uaca9\uc774 \uc0c8\ub85c\uc6b4 \uc800\uc810\uc744 \ud615\uc131\ud574\uc11c \uc218\uc694\uac00 \ud68c\ubcf5\ub41c \ud6c4\uc5d0\ub3c4 \ub0ae\uc740 \uac00\uaca9\ub300\uac00 \uc9c0\uc18d\ub418\ub294 \uc0c1\ud669\uc744 \ub9c9\uae30 \uc704\ud574 \uac00\uaca9 \uc815\ucc45\uc740 \uc5c4\uaca9\ud788 \uc900\uc218\ub418\uc5b4\uc57c \ud55c\ub2e4. \ud2b9\ud788 \uc774\ubc88 \uac19\uc740 \uc704\uae30\ub294 \uc804\uc5fc\ubcd1\uc73c\ub85c \uc778\ud55c \ud2b9\uc720\uc758 \ubd88\ud655\uc2e4\uc131\uc774 \uacb0\ubd80\ub418\uc5b4 \uac00\uaca9 \uc815\ucc45\uc758 \uc911\uc694\uc131\uc774 \ub354\uc6b1 \ubc30\uac00\ub41c\ub2e4. \uace0\uac1d\uc774 \ube44\uc6a9\uc744 \uc904\uc774\uae30 \uc704\ud574, \ub610\ub294 \uaca9\ub9ac\uc5d0 \ub300\ud55c \uacf5\ud3ec\ub098 \uae30\uc5c5\uc758 \uacf5\uae09\uccb4\uc778 \ucc28\uc9c8\ub85c \ubc30\uc1a1\uc774 \uc9c0\uc5f0\ub418\ub294 \uc0ac\ud0dc\uc5d0 \ub300\ud55c \ub450\ub824\uc6c0\uc73c\ub85c \uc9c0\ucd9c\uc744 \ubbf8\ub8e8\uace0 \uc788\ub294 \uac83\uc740 \uc544\ub2cc\uc9c0 \uc0b4\ud3b4\ubcf4\uc544\uc57c \ud55c\ub2e4.<\/p>\n<p>\ud56d\uacf5\uad8c\uc744 \uc608\ub85c \ub4e4\uc5b4\ubcf4\uc790. \uae30\uc5c5\ub4e4\uc758 \ucd9c\uc7a5\uae08\uc9c0\uc640 \uc804\uc5fc\uc5d0 \ub300\ud55c \uacf5\ud3ec\ub85c \uc0ac\ub78c\ub4e4\uc774 \uc5ec\ud589\uc744 \ud558\uc9c0 \uc54a\ub294 \uac83\ubfd0 \uc544\ub2c8\ub77c (\uc218\uc694 \uac10\uc18c), \uc5ec\ud589\uc744 \ud558\uace0\uc790 \ud558\ub294 \uc0ac\ub78c\ub4e4\ub3c4 \ud2b9\uc815 \uc9c0\uc5ed\uc73c\ub85c \ud574\ub2f9 \ube44\ud589\uae30\uac00 \uc6b4\ud56d\uc744 \ud560\uc9c0\uc5d0 \ub300\ud55c \ud655\uc2e0\uc774 \uc5c6\ub2e4 (\ub0a9\uae30 \ubd88\ud655\uc2e4\uc131). \uc904\uc5b4\ub4e0 \uac10\uc18c\uc640 \ubd88\ud655\uc2e4\uc131\uc744 \ubaa8\ub450 \ubc18\uc601\ud55c \uac00\uaca9\uc740 \ubc14\ub2e5\uc73c\ub85c \uace4\ub450\ubc15\uc9c8\uce60 \uc218 \ubc16\uc5d0 \uc5c6\ub2e4. \uc5b4\ub824\uc6b4 \uc2dc\uae30\uc9c0\ub9cc \uae30\uc5c5\uc774 \uc774 \ub09c\uad00\uc744 \ud5e4\uce58\uace0 \uad81\uadf9\uc801\uc73c\ub85c\ub294 \uc900\ube44\ub418\uc9c0 \uc54a\uc740 \uacbd\uc7c1\uc0ac\ub4e4\ubcf4\ub2e4 \uacac\uace0\ud55c \uc785\uc9c0\ub97c \ub2e4\uc9c0\uae30 \uc704\ud55c 5\uac00\uc9c0 \uba85\ubc31\ud55c \uc804\ub7b5\uc774 \uc874\uc7ac\ud55c\ub2e4.<\/p>\n<p><strong>\ubd88\ud655\uc2e4\uc131 \uc81c\uac70.<\/strong> \uace0\uac1d\ub4e4\uc740 \ud754\ud788 \uad6c\ub9e4\ub97c \ubbf8\ub8e8\uace0 \ud560\uc778\uc744 \uc694\uad6c\ud558\ub294\ub370 \ubd88\ud655\uc2e4\uc131\uc744 \uc774\uc720\ub85c \ub4e0\ub2e4. \uae30\uc5c5\uc774 \uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \ubd88\ud655\uc2e4\ud55c \uc694\uc18c\ub97c \uc0ac\uc804\uc5d0 \uc81c\uac70\ud558\ub294 \uac83\uc774\ub2e4. \ud56d\uacf5\uc0ac \uc0ac\ub840\ub97c \ubcf4\uba74, \ub300\ubd80\ubd84\uc758 \ud56d\uacf5\uc0ac\ub4e4\uc774 3\uc6d4\uacfc 4\uc6d4\uc5d0 \uad6c\uc785\ud55c \ud56d\uacf5\uad8c\uc740 \uc804\uccb4 \ud658\ubd88\uc774 \uac00\ub2a5\ud558\ub3c4\ub85d \ud558\uace0 \uc788\ub2e4. \uc774\ub7f0 \uc720\uc5f0\uc131\uc744 \ub354\ud574 \uad6c\ub9e4\uc758\uc0ac\uacb0\uc815\uc5d0 \ubd88\ud655\uc2e4\ud568\uc774 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc81c\uac70\ud588\ub2e4.<\/p>\n<p>B2B \uc5c5\uccb4\ub4e4\uc740 \ucc98\uc74c\ubd80\ud130 \uacc4\uc57d \uac00\uaca9\uc744 \ub0ae\ucd94\ub294 \ub300\uc2e0 \uc694\uad6c \ubb3c\ub7c9\uc744 \uc904\uc5ec (\ub2e8, \ub3d9\uc77c\ud55c \ub2e8\uac00 \uc720\uc9c0) \uc720\uc5f0\uc131\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub2e4. \ub300\uc2e0\uc5d0 \uc774 \uae30\ud68c\ub97c \ud65c\uc6a9\ud574 \uace0\uac1d\uc774 \uc0ac\uc6a9\ud55c \uc790\uc6d0\uc5d0\ub9cc \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub294 \uc18c\ube44\uae30\ubc18 \uac00\uc785\ubaa8\ub378\uc744 \ub3c4\uc785\ud560 \uc218 \uc788\ub2e4. \uc774\ub7f0 \ubc29\uc2dd\uc740 \uae30\uc5c5\uc758 \uc120\uacb0\uc81c \ube44\uc6a9\uc744 \ub0ae\ucd94\ub294 \ud55c\ud3b8 \uace0\uac1d \ubd88\ud655\uc2e4\uc131\uc73c\ub85c \uc778\ud55c \ub9ac\uc2a4\ud06c\ub97c \uc81c\uac70\ud55c\ub2e4.<\/p>\n<p><strong>\uc810\uc720\uc728 \uc804\uc7c1 \uacc4\ud68d \uc218\ub9bd.<\/strong> \uac00\uaca9 \uc815\ucc45\uc740 \uace0\uac1d \uad00\uacc4\ucc98\ub7fc \uc7a5\uae30\uc801\uc778 \uac8c\uc784\uc774\ub2e4. \ud575\uc2ec \uace0\uac1d\uc774 \ub204\uad6c\uc778\uc9c0 \ud30c\uc545\ud558\uace0 \uc801\uadf9\uc801\uc73c\ub85c \uc0ac\uc218\ud574\uc57c \ud55c\ub2e4. \uc77c\ubd80 \uace0\uac1d\uc740 \uc55e\uc73c\ub85c \uc5b4\ub824\uc6b4 \uc2dc\uae30\ub97c \ubcf4\ub0bc \uc218\ub3c4 \uc788\ub2e4. \uc774\ub4e4\uacfc \ud568\uaed8 \ud574\uc57c \ud55c\ub2e4. \uace0\uac1d\uc774 \uc5b4\ub824\uc6b4 \uc2dc\uae30\ub97c \uadf9\ubcf5\ud558\ub294\ub370 \ud544\uc694\ud558\ub2e4\uba74 \uac00\uaca9\uc744 \ub0ae\ucd94\ub358\uac00 \ucd5c\uc18c \uc694\uad6c \ubb3c\ub7c9\uc744 \uc720\uc608\ud574\uc918\uc57c \ud55c\ub2e4. \uadf8\ub9ac\uace0 \uc2dc\uc7a5\uc774 \ud68c\ubcf5\ub418\uba74 \ud638\uc758\uc5d0 \ub300\ud55c \ub300\uac00\ub97c \ubc1b\uc744 \uc900\ube44\ub97c \ud558\ub77c. \uc9c0\uae08\uc740 \uac00\uaca9\uc744 \ub300\ud3ed \ud560\uc778\ud558\ub294 \uacbd\uc7c1\uc0ac\uc5d0\uac8c \uc6b0\ub7c9 \uace0\uac1d\uc744 \ube8f\uae38 \ub54c\uac00 \uc544\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\ub978 \ud55c\ud3b8\uc73c\ub85c\ub294 \ud604\uc7ac \uc790\uc2e0\uc774 \uc6b0\uc704\ub97c \uc810\ud558\uace0 \uc788\uac70\ub098 \uc785\uc9c0\ub97c \uac15\ud654\ud574\uc57c \ud560 \ud544\uc694\uac00 \uc788\ub294 \uc601\uc5ed\uc758 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud560 \uae30\ud68c\ub97c \ubaa8\uc0c9\ud558\ub77c. \uac00\ub839, \uc804\uc790\uc0c1\uac70\ub798 \ucc44\ub110\uc5d0\uc11c(\uac00\uaca9 \ub610\ub294 \ucc44\ub110 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574) \uc810\uc720\uc728\uc744 \ub298\ub9b0\ub2e4\ub358\uac00 \ube44\uc6a9\uc6b0\uc704\ub97c \ud1b5\ud574 \uacbd\uc7c1\uc0ac\uac00 \ub530\ub77c\uc7a1\uc744 \uc218 \uc5c6\ub294 \uc785\uc9c0\ub97c \uc810\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574\uc57c \ud55c\ub2e4. \ub2e8, \uc5b4\ub5a4 \uc804\uc7c1\uc744 \ud560 \uac83\uc778\uc9c0 \ud604\uba85\ud558\uac8c \uc120\ud0dd\ud574\uc57c \ud55c\ub2e4. \uacbd\uc7c1\uc0ac\uc758 \uc131\uc744 \uacf5\uaca9\ud558\ub294 \uac83\uc740 \uc0c1\ub300\ub85c\ubd80\ud130 \ube44\uc2b7\ud55c \ubc18\uc751\uc744 \ucd09\ubc1c\uc2dc\ud0ac \uac00\ub2a5\uc131\ub3c4 \ub192\ub2e4\ub294 \uc810\uc5d0 \uc720\uc758\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p><strong>\uc6d0\uce59 \uc900\uc218.<\/strong> \ud68c\uc0ac\uc758 \uc601\uc5c5\ud300\uc740 \uacc4\uc57d \uccb4\uacb0\uc744 \uc704\ud574 (\uadf8\ub9ac\uace0 \uc790\uc2e0\uc758 \ud560\ub2f9 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574) \uac00\uaca9\uc744 \ub0ae\ucdb0\uc57c \ud55c\ub2e4\uace0 \ub9d0\ud560 \uac83\uc774\ub2e4. \ub9de\ub294 \ub9d0\uc77c \uc218\ub294 \uc788\uc9c0\ub9cc, \uc9c0\uae08 \uac00\uaca9\uc744 \ub0ae\ucd94\ub294 \uac83\uc740 \ub0b4\uc77c\uc758 \uac00\uaca9 \ud30c\uc6cc\ub97c \uc57d\ud654\uc2dc\ud0ac \uc218 \uc788\ub2e4. \ub300\uc2e0\uc5d0 \uc5b4\ub5a4 \uac00\uaca9\uc774 \uc778\ud558 \uac00\ub2a5\ud55c\uc9c0, \uc5bc\ub9c8\ub9cc\ud07c\uc758 \uc778\ud558\uac00 \uac00\ub2a5\ud55c\uc9c0\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uae30\uc900\uc744 \uc138\uc6b0\uace0 \uac70\ub798 \ub2f4\ub2f9\uc790\uc640 \uac00\uaca9 \uc704\uc6d0\ud68c\uc5d0 \uc55e\uc73c\ub85c \uac01 \uac70\ub798\ub4e4\uc744 \uac80\ud1a0\ud558\ub290\ub77c \ubc14\ube60\uc9c8 \uac83\uc774\ub77c\ub294 \uc810\uc744 \uc54c\ub9ac\uc790. \uac00\uaca9\uc744 \uc778\ud558\ud558\uace0\uc790 \ud560 \ub54c\ub9c8\ub2e4 \uc555\ubc15\uac80\uc0ac\ub97c \ud574\uc57c \ud55c\ub2e4: \uc815\ub9d0 \uac00\uaca9 \uc778\ud558\uac00 \ud544\uc694\ud55c\uac00 \uc544\ub2c8\uba74 \ub2e8\uc9c0 \uace0\uac1d\uc774 \uc804\uc5fc\ubcd1\uc744 \uc591\ubcf4\ub97c \uc774\ub04c\uc5b4\ub0b4\uae30 \uc704\ud55c \ud611\uc0c1\uc804\ub7b5\uc73c\ub85c \uc774\uc6a9\ud560 \ubfd0\uc778\uac00\ub97c \ud30c\uc545\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p><strong>\uacf5\uaca9\uc801\uc73c\ub85c \uac00\uaca9 \ubc18\ub4f1 \uc900\ube44.<\/strong> \ubb3c\ub7c9 \uc720\uc9c0\ub97c \uc704\ud574 \uac00\uaca9\uc744 \ub0ae\ucd94\ub294 \ud568\uc815\uc5d0 \ube60\uc838 \ub098\uc911\uc5d0\ub3c4 \uadf8 \ud568\uc815\uc5d0\uc11c \ud5e4\uc5b4\ub098\uc624\uc9c0 \ubabb\ud558\ub294 \uc77c\uc774 \uc788\uc5b4\uc120 \uc548\ub41c\ub2e4. \ud544\uc694\ud55c \ub9cc\ud07c\ub9cc \uac00\uaca9\uc744 \uc778\ud558\ud558\ub3c4\ub85d \uad00\ub9ac\ud560 \uacc4\ud68d\uc744 \uc218\ub9bd\ud574\uc57c \ud55c\ub2e4. \uc774\ub7f0 \uacc4\ud68d\uc744 \uc798 \uc218\ub9bd\ud55c \uae30\uc5c5\uc740 \uadf8\ub807\uc9c0 \ubabb\ud55c \uae30\uc5c5\ubcf4\ub2e4 8% \ub192\uc740 EBITDA\ub97c \ub2ec\uc131\ud560 \uac83\uc774\ub2e4.<\/p>\n<p><strong>\uac00\uaca9 \uc804\ub7b5\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc18c\ud1b5.<\/strong> \uace0\uac1d\ub4e4\uc740 \uae30\uc5c5\uc758 \ub17c\ub9ac\ub97c \uc774\ud574\ud55c\ub2e4\uba74 \uac00\uaca9 \ubcc0\ub3d9 (\uac00\uaca9 \uc778\uc0c1 \uc778\ud558 \ubaa8\ub450)\uc5d0 \ub300\ud55c \ubc18\uc751\uc740 \uc880 \ub354 \uc6b0\ud638\uc801\uc77c \uc218 \uc788\ub2e4. \uc601\uc5c5\ud300\uc740 \uace0\uac1d\uc774 \uc774\ud574\ud558\ub294 \ubc14\uc5d0 \ubd80\ud569\ud558\ub294 \uc804\ub7b5\uc744 \uc2e4\ud589\ud55c\ub2e4\uba74 \ub354 \uc720\ub9ac\ud55c \uace0\uc9c0\uc5d0 \uc124 \uc218 \uc788\uc744 \uac83\uc774\ub2e4. \uadf8\ub807\uac8c \ub418\uba74 \uacbd\uc7c1\uc0ac\ub294 \uc774\ub97c \ub530\ub974\uac8c \ub418\uace0 \ud574\ub2f9 \uc0b0\uc5c5\uc758 \uac00\uaca9 \uc6d0\uce59\uc740 \uc720\uc9c0\ub420 \uac83\uc774\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \ubaa8\ub4e0 \uae30\uc5c5\uc758 \ub9c8\uc9c4\uc774 \ubcf4\uc804\ub418\uace0 \ubd88\ud544\uc694\ud55c \uac00\uaca9 \uc804\uc7c1\ub3c4 \ud53c\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n<p>\ucf54\ub85c\ub09819 \ub294 \uc62c\ud574 \uac15\ub825\ud55c \ubcc0\uc218\uac00 \ub420 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4. \uc2e0\uc911\ud558\uac8c \uac00\uaca9\uc744 \uad00\ub9ac\ud55c\ub2e4\uba74 \uc810\uc720\uc728 \ud558\ub77d\uacfc \uac00\uaca9 \ud30c\uc6cc \uc57d\ud654\ub97c \ucd5c\uc18c\ud654\ud560 \uc218 \uc788\uace0 \uc77c\uc0c1\uacfc \uacbd\uc81c\uac00 \uc815\uc0c1\uc73c\ub85c \ub3cc\uc544\uc624\uba74 \ubcf4\ub2e4 \uacac\uace0\ud55c \uc785\uc9c0\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n<p>\uadc0\uc0ac\uc758 \uac00\uaca9 \uc804\ub7b5\uc740 \ucf54\ub85c\ub09819\uc5d0 \ub300\ube44\uac00 \ub418\uc5b4 \uc788\uc2b5\ub2c8\uae4c?<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/mailchi.mp\/8ffd7fb06a7c\/covid-pricing-assessment\" target=\"_blank\" rel=\"noopener\">\u00a0<span style=\"text-decoration: underline;\">BCG\uc758 COVID \uac00\uaca9 \uc815\ucc45 \uc9c4\ub2e8\uc744 \ubc1b\uc544 \ubcf4\uc2ed\uc2dc\uc624.<\/span><\/a> <\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/b2b-pricing-time-covid-19-matthew-kropp\" target=\"_blank\" rel=\"noopener noreferrer\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc2e0\uc885\ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4(\ucf54\ub85c\ub09819, COVID19)\uac00 \uc55e\uc73c\ub85c \uc5b4\ub5a4 \uc591\uc0c1\uc73c\ub85c \uc804\uac1c\ub420\uc9c0 \uc608\uce21\ud560 \uc218\ub294 \uc5c6\ub2e4. \ub2e4\ub9cc \uc911\uad6d\uc758 \ubd09\uc1c4\uc815\ucc45, \uc720\ub7fd\uc758 \uadf9\ub2e8\uc801\uc778 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30, \ubbf8\uad6d\uc5d0\uc11c \ud655\uc0b0\uc911\uc778 \ub9e4\uc7a5 \ud3d0\uc1c4 \ub4f1\uc740 \uc218\uc694\ub97c \uc5b5\uc81c\uc2dc\ud0a4\uace0 \ubd88\ud655\uc2e4\uc131\uc744 \uc99d\uac00\uc2dc\ud0ac \uac83\uc774 \ubd84\uba85\ud558\ub2e4. \uc774\ub294 \ubaa8\ub450 \uac00\uaca9\uc5d0 \uc555\ubc15\uc744 \uac00\ud560 \uc694\uc778\uc774\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":1774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-1621","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-covid19"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/1621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=1621"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/1621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/1774"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=1621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=1621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=1621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}