{"id":1626,"date":"2020-03-26T17:50:36","date_gmt":"2020-03-26T08:50:36","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=1626"},"modified":"2020-05-18T17:57:10","modified_gmt":"2020-05-18T08:57:10","slug":"getting-the-price-right-to-strengthen-your-business-in-a-time-of-crisis","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/getting-the-price-right-to-strengthen-your-business-in-a-time-of-crisis\/","title":{"rendered":"\uc704\uae30\uc758 \uc2dc\uae30, \uae30\uc5c5\uc744 \ub2e8\ub828\ud558\uae30 \uc704\ud55c \uc801\uc808\ud55c \uac00\uaca9 \uc815\ucc45"},"content":{"rendered":"<p>\uc544\ub9c8\uc874 (Amazon)\uc5d0\uc11c \uc190\uc18c\ub3c5\uc81c\uac00 $149\uac00 \ud314\ub9ac\uace0 \uc774\ubca0\uc774 (eBay)\uc5d0\uc120 \ub9c8\uc2a4\ud06c\uac00 $250\uc5d0 \ud314\ub9ac\uace0 \uc788\ub2e4? \uc5d0\uc5b4\uc54c\ub798\uc2a4\uce74 (Air Alaska)\uc758 \ube44\ud589\uae30\ud45c\ub294 $20\uc5d0, \ub178\ub974\uc6e8\uc774\ud06c\ub8e8\uc988\ub77c\uc778 (Norwegian Cruise Line)\uc758 20\ubc15 \uc5ec\ud589\uc0c1\ud488\uc740 $489\uc5d0 \ud314\ub9b0\ub2e4? \uc774\uac74 \ucf54\ub85c\ub09819 \ubc14\uc774\ub7ec\uc2a4\ub85c \uc778\ud55c \uc704\uae30\uc0c1\ud669\uc774 \uc804\uc138\uacc4 \uacbd\uc81c\ub85c \ud655\uc0b0\ub418\uba74\uc11c \ub098\ud0c0\ub09c \uc0c1\ubc18\ub41c \uac00\uaca9\uccb4\uacc4\uc758 \uadf9\ub2e8\uc801\uc778 \uc608\uc2dc\uc77c\ubfd0\uc774\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \uc808\uc2e4\ud558\uac8c \uc6d0\ud558\ub294 \uc81c\ud488\uc774\uba74 \uac00\uaca9\uc774 \uce58\uc19f\uace0 \ud544\uc694\uc131\uc774 \uac00\uc7a5 \ub0ae\uc740 \uc11c\ube44\uc2a4\uc758 \uacbd\uc6b0 \uac00\uaca9\uc774 \ud3ed\ub77d\ud55c\ub2e4.<\/p>\n<p>\uc774\ub7f0 \uadf9\ub2e8\uc801 \uc0ac\ub840\ub4e4\uacfc \uacf5\ud3ec\uc2ec\uacfc \uac74\uac15\uc5d0 \ub300\ud55c \uc6b0\ub824\ub97c \uc545\uc6a9\ud574 \uacbd\uc81c\uc801 \uc774\ub4dd\uc744 \ucde8\ud558\ub824\ub294 \uc0ac\ub78c\ub4e4\uc5d0 \ub300\ud55c \ub300\uc911\uc758 \uaca9\ub82c\ud55c \ubc18\ubc1c \ub4a4\uc5d0\ub294 \uae00\ub85c\ubc8c \ubcf4\uac74 \uc704\uae30 \ud558\uc5d0 \uac00\uaca9 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\uc57c \ud558\ub294 \ubaa8\ub4e0 \uae30\uc5c5\ub4e4\uc744 \uc704\ud55c \uadc0\ud55c \uad50\ud6c8\uc774 \uc874\uc7ac\ud55c\ub2e4. \ub610\ud55c, \uc815\uc0c1\uc801\uc778 \uc0c1\ud669\uc774 \ub3cc\uc544\uc624\uba74 \uc9c4\uc9dc \uae30\ud68c\ub294 \ub354\uc6b1 \uac15\ub825\ud558\uac8c \ubd80\uc0c1\ud560 \uac83\uc774\ub2e4.<\/p>\n<p>\uc9c0\uae08 \uac19\uc740 \uc2dc\uae30\uc5d0 \uc18c\ube44\uc790\ub4e4\uc740 \uc704\ud5d8\uc5d0\ub294 \ub354 \ucde8\uc57d\ud574\uc84c\uc9c0\ub9cc \ud3c9\uc18c\ubcf4\ub2e4 \uc758\uc2dd\uc740 \ub192\uc544\uc84c\uace0, \ucf54\ub85c\ub09819 \ubc14\uc774\ub7ec\uc2a4\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc740 \uae30\uc5c5\uc758 \ub9ac\ub354\ub4e4\uc870\ucc28 \uc774\ub7f0 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc801\uc751\ud560 \uac83\uc744 \uc885\uc6a9\ubc1b\uace0 \uc788\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, \uc9c0\uae08 \uc0c1\ud669\uc740 \uae30\uc5c5\uc774 \uace0\uac1d \uad00\uacc4\ub97c \ub2e4\uc2dc \ub2e4\uc9c0\uace0 \ud22c\uba85\uc131, \uba85\ud655\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \ub098\ub214 \uac19\uc740 \uae30\uc5c5\uc758 \ud575\uc2ec \uac00\uce58\ub97c \uc7ac\ud655\uc778\ud560 \uc218 \uc788\ub294 \ud2b9\ubcc4\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4. \ud558\uc9c0\ub9cc, \uc774\ucc98\ub7fc \uc758\uc2dd\uc774 \ub192\uc544\uc9c4 \uc2dc\uae30\uc57c \ub9d0\ub85c \uae30\uc5c5\uc758\uac00\uaca9 \ubc0f \ub9c8\ucf00\ud305 \uc815\ucc45\uc744 \ub3cc\uc544\ubcf4\uace0 \ub354 \ub098\uc544\uac00 \uae30\uc5c5\uc758 \ud380\ub354\uba58\ud0c8\uc744 \uc2ec\ub3c4\uc788\uac8c \uc0b4\ud3b4\ubcfc \uae30\ud68c\uc774\ub2e4.<\/p>\n<p>\uc5ec\ud589\uc5c5\uacc4 \uc598\uae30\ub97c \ub2e4\uc2dc \ud574\ubcf4\uc790. \ub2f9\uc5f0\ud558\uac8c\ub3c4 \ud56d\uacf5\uc0ac\ub4e4\uc740 \ud06c\uac74 \uc791\uac74 \ud070 \ud0c0\uaca9\uc744 \ubc1b\uc558\ub2e4. \ud56d\uacf5\ud3b8\uc774 \ucde8\uc18c\ub418\uace0 \uace0\uac1d\ub4e4\uc740 \ud658\ubd88\uc744 \uc694\uad6c\ud558\uba70 \ud5a5\ud6c4 \uc608\uc57d\ub3c4 \uc2e4\uc9c8\uc801\uc73c\ub85c \uc815\uc9c0\ub41c \uc0c1\ud0dc\ub2e4. \uc77c\ubd80 \ud56d\uacf5\uc0ac\uc758 \uacbd\uc6b0 \uac00\uaca9\uc774 \ubc14\ub2e5\uc73c\ub85c \uce58\ub2eb\uace0 \uc788\ub2e4. \uc544\uba54\ub9ac\uce78 \uc5d0\uc5b4\ub77c\uc778 (American Airline)\uc758 \ud30c\ub9ac-\ub274\uc695 \uc655\ubcf5\ud2f0\ucf13\uc740 $278\uc774\uace0 \ub8e8\ud504\ud0c4\uc790 (Lufthansa)\uc758 \ud504\ub791\ud06c\ud478\ub974\ud2b8-\ud30c\ub9ac \ud2f0\ucf13\uc740 \u20ac87, \ud504\ub7f0\ud2f0\uc5b4 \uc5d0\uc5b4\ub77c\uc778 (Frontier Airlines)\uc758 \ub274\uc695-\ub9c8\uc774\uc560\ubbf8 \ud2f0\ucf13\uc740 $51\uae4c\uc9c0 \ud3ed\ub77d\ud588\ub2e4.<\/p>\n<p>\uc774\ub7f0 \ud070 \ud3ed\uc758 \ud560\uc778\uc740 \uc77c\uacac \ud569\ub2f9\ud574 \ubcf4\uc778\ub2e4. \uc815\uae30\uc801\uc73c\ub85c \ud0d1\uc2b9\ud558\ub294 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\uc2dc\ud0a4\uace0 \ud3ed\ub77d\ud55c \uac00\uaca9\uc5d0 \uad00\uc2ec\uc788\ub294 \uc2e0\uaddc \uace0\uac1d\uc744 \ub04c\uc5b4\ub4e4 \uc77c \uc218 \uc788\ub2e4. \uadf8\ub7ec\ub098 \uacfc\uac70 \uacbd\ud5d8\uc744 \ubcf4\uba74 \uc704\uae30 \uc2dc \uc720\ud1b5\uae30\ud55c\uc774 \uc9e7\uc740 (perishable) \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub294 \uae30\uc5c5\uc758 \uac00\uaca9 \uba54\ucee4\ub2c8\uc998\uc774 \uc815\uc0c1\uc801\uc778 \uc218\uc694 \ubcc0\ub3d9\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\ub825\uc740 \uacb0\uacfc\uc801\uc73c\ub85c \ub9e4\uc6b0 \uc801\uac70\ub098 \uc5c6\ub2e4.<\/p>\n<p>\ube44\uc2b7\ud55c \ud604\uc0c1\uc740 \uac11\uc791\uc2a4\ub7f0 \uacbd\uae30\ub454\ud654\uc5d0 \uace0\uac1d\ub4e4\uc774 \uae30\uacc4\uc7a5\ube44 \ub9e4\uc785 \uac19\uc740 \uc790\ubcf8\uc9d1\uc57d\uc801\uc778 \ud22c\uc790\uacb0\uc815\uc744 \ubbf8\ub8e8\ub294 \uacbd\ud5a5\uc774 \uc788\ub294B2B \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 \ucc3e\uc744 \uc218 \uc788\ub2e4. \ub530\ub77c\uc11c, \uc989\uac01\uc801\uc778 \ud070 \ud3ed\uc758 \ud560\uc778\uc774 \uad6c\ub9e4\uc790\uc758 \ud380\ub354\uba58\ud138 \ubd88\ud655\uc2e4\uc131\uc744 \ub118\uc5b4\uc124 \uac00\ub2a5\uc131\uc740 \ub0ae\uc73c\uba70, \ub530\ub77c\uc11c \ub9e4\ucd9c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\ub3c4 \ubbf8\ubbf8\ud560 \uac83\uc774\ub2e4. \uace0\uac1d\uacfc \ud30c\ud2b8\ub108\uc27d\uc744 \uc720\uc9c0\ud574 \uae30\uc874 \uc7a5\ube44\uc758 \uc6b4\uc601\uc744 \uc9c0\uc18d\ud558\uace0 \ub514\uc9c0\ud138 \uc81c\ud488\uacfc \ube44\ub514\uc9c0\ud138 \uc81c\ud488\uc744 \uc5c5\uadf8\ub808\uc774\ub4dc \ud0a4\ud2b8 \uac19\uc740 \ud328\ud0a4\uc9c0\ub098 \ubc88\ub4e4\ub85c \ud310\ub9e4\ud558\ub294 \uac83\uc774 \ubc14\ub78c\uc9c1\ud558\ub2e4.<\/p>\n<p>\ub454\ud654\uc5d0 \ud0c0\uaca9\uc744 \ubc1b\uc744 \uc218 \ubc16\uc5d0 \uc5c6\ub294 \uc0b0\uc5c5\uc5d0 \uc18d\ud55c \uae30\uc5c5\uc774\ub77c\uba74 \uae09\uac10\ud558\ub294 \uc218\uc694\ub97c \ud761\uc218\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ube0c\ub79c\ub4dc \ub85c\uc5f4\ud2f0 \uac15\ud654\ub97c \ubaa8\uc0c9\ud558\ub294 \uac83\uc774 \ub098\uc744 \uac83\uc774\ub2e4. \uac00\ub839, \uc801\uadf9\uc801\uc73c\ub85c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud558\uace0 \uc18c\ud1b5\uc744 \uc7a5\ub824\ud558\uba70, \ub098\uc544\uac00 \ub108\uadf8\ub7fd\uac8c \ud658\ubd88\uc744 \ud574\uc8fc\uace0 \ud5a5\ud6c4 \uc5ec\ud589\uc744 \uc704\ud55c \ubc14\uc6b0\ucc98\ub97c \uc81c\uacf5\ud55c\ub2e4\ub358\uac00 \ud558\ub294 \uac83\uc774\ub2e4. \ud55c\ud3b8 \uc704\uae30\ub97c \uc545\uc6a9\ud574 \uac00\uaca9 \ud3ed\ub9ac\ub97c \ucde8\ud558\ub824\ub294 \ube0c\ub79c\ub4dc\ub294 \uc7a5\uae30\uc801\uc73c\ub85c\ub294 \uadf8 \ub300\uac00\ub97c \uce58\ub97c \uac83\uc774\ub2e4. \ud2b9\ud788 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud1b5\ud55c \uc790\uc720\ub85c\uc6b4 \uc815\ubcf4 \uc18c\ud1b5\uc73c\ub85c \uc704\uae30\uc5d0 \ub300\ud55c \ub300\uc911\ub4e4\uc758 \uc778\uc2dd\uc774 \ub9e4\uc6b0 \ub192\ub2e4\ub294 \uc810 \ub54c\ubb38\uc5d0 \ub354\uc6b1 \uadf8\ub7ec\ud558\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \ubcf4\ub2e4 \ubc18\ubcf5\uad6c\ub9e4\ub098 \uacc4\uc57d \uac19\uc740 \ubcf4\ub2e4 \uc7a5\uae30\uc801\uc778 \uc601\uc5c5 \uad00\uacc4\ub294 \uc5b4\ub5a8\uae4c? \ub2e4\ud589\ud788 \uac00\uaca9 \uc870\uc815 \uc5c6\uc774\ub3c4 \uacbd\uae30 \uc545\ud654\ub97c \uadf9\ubcf5\ud558\uace0 \uc2ec\uc9c0\uc5b4 \ud68c\ubcf5 \uc2dc \ub354 \ud070 \uc131\uc7a5\uc744 \ub2ec\uc131\ud558\ub294 \uac83\ub3c4 \uac00\ub2a5\ud558\ub2e4. \ub2e8\uae30\uc801\uc73c\ub85c\ub294 \uac00\uaca9\uc774 \ub354 \ub0ae\uc740 \ud06c\uae30\uc758 \ud329\uc73c\ub85c \ubcc0\uacbd\ud55c\ub2e4\ub358\uac00 \uacc4\uc57d \uc870\uac74\uc744 \uc870\uc815\ud558\ub294 \uac83\ucc98\ub7fc \ub2e8\uc21c\ud55c \ubc29\ubc95\uc774 \uc788\ub2e4. \uc608\ub97c\ub4e4\uba74, \ubb3c\ub958\uc5c5\uccb4\ub294 B2B \uace0\uac1d\uc5d0\uac8c \uac00\uaca9\uc744 \ub0ae\ucd94\ub294 \ub300\uc2e0 \ucd5c\uc18c \ubc30\uc1a1 \ubb3c\ub7c9 \uc870\uac74\uc744 \uc77c\uc2dc\uc801\uc73c\ub85c \uc720\uc608\uc2dc\ucf1c\uc904 \uc218 \uc788\uc744 \uac83\uc774\ub2e4. \uac00\uaca9\uc744 \ub0ae\ucd94\uba74 \ucd94\ud6c4\uc5d0 \ub2e4\uc2dc \uac00\uaca9\uc744 \uc62c\ub9ac\uae30 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\uac00 \ubcf4\ud1b5\uc774\uace0, \uc774\ub294 \uad81\uadf9\uc801\uc73c\ub85c \uc218\uc694\uac00 \ud68c\ubcf5\ub41c \ud6c4 \uac00\uaca9\uc804\uc7c1\uc744 \uc57c\uae30\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\uc704\uae30\ub85c \ud0c0\uaca9\uc744 \uc785\uc740 \uc0ac\uc5c5\uc740 \uc774\ub97c \uc5ec\uc720\uac00 \uc0dd\uae34 \ub0b4\ubd80\uc790\uc6d0\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uac00\uaca9\ubaa8\ub378 \uc804\ubc18\uc744 \ub3cc\uc544\ubcf4\ub294 \uae30\ud68c\ub85c \uc0bc\uc544\uc57c \ud55c\ub2e4. \uc804\ud1b5\uc801\uc778 \uc81c\ud488 \ud310\ub9e4\uac00 \ubd80\uc9c4\ud558\ub2e4\uba74 \uc9c0\uae09\uacfc \ub0a9\uae30\uac00 \ubc18\ubcf5\ub418\ub294 \uac00\uc785\uc81c\ub098 \uacb0\uacfc\uae30\ubc18 \ubaa8\ub378\uc744 \uc2dc\ub3c4\ud558\ub294 \uac83\ub3c4 \uace0\ub824\ud574\ubcfc\ub9cc \ud558\ub2e4. \uc704\uc5d0 \uc5b8\uae09\ud55c \ubb3c\ub958\uc5c5\uccb4\ucc98\ub7fc \uace0\uac1d\ub4e4\uc740 \uc989\uac01\uc801\uc778 \uac00\uaca9 \uc778\ud558\ub97c \uc694\uad6c\ud558\uae30\ubcf4\ub2e4\ub294 \ud568\uaed8 \uc704\uae30\ub97c \uad00\ub9ac\ud558\uace0 \uc591\uce21 \ubaa8\ub450\uc758 \ubbf8\ub798 \uc131\uc7a5\uc758 \u201c\uacf5\ub3d9\ud22c\uc790\u201d\ud558\ub294 \uc9c4\uc2e4\ub41c \ud30c\ud2b8\ub108\ub97c \uc120\ud638\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\ucf54\ub85c\ub09819 \ubc14\uc774\ub7ec\uc2a4\ub294 \uc628\ub77c\uc778\uc5d0\uc11c\ub3c4 \ub3d9\uc2dc\uc5d0 \uc9c4\ud589\ub418\ub294 \ucd5c\ucd08\uc758 \uae00\ub85c\ubc8c \ubcf4\uac74 \uc704\uae30\uc774\ub2e4. \uae30\uc5c5\ub4e4\uc5d0\uac8c \uc788\uc5b4 \uc774\ub294 \uc804\uc790\uc0c1\uac70\ub798\ub97c \ub354\uc6b1 \ud655\ub300\ud558\uace0, \uc81c\ud488\uc758 \ud604\uc7ac \uc131\ub2a5 \uae30\ubc18 \ud655\uc7a5 \uc11c\ube44\uc2a4 \ubc0f \ub514\uc9c0\ud138 \uc81c\ud488\uc744 (\uc608: OTA(over-the-air) \uc5c5\uadf8\ub808\uc774\ub4dc \ub610\ub294 \uc11c\ube44\uc2a4 \ubc88\ub4e4) \ud310\ub9e4\ud558\uba70, \uc120\uc9c4 \ubd84\uc11d\uae30\ubc95\uc744 \uc774\uc6a9\ud574 \uc0c8\ub85c\uc6b4 \ud06c\ub85c\uc2a4\uc140\ub9c1\uc774\ub098 \uc5c5\uc140\ub9c1 \ubc29\uc548\uc744 \ucc3e\uc544 \ub0b4\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uac00 \ub420 \uc218\ub3c4 \uc788\ub2e4. \ud2b9\ud788 \uc911\uad6d\uc758 \uacbd\uc6b0 2003\ub144 \uc0ac\uc2a4 \uc720\ud589\uc774 \uc18c\ube44\uc790 \uc804\uc790\uc0c1\uac70\ub798 \ubc1c\ub2ec\uc744 \ucd09\uc9c4\ud55c \uac83\ucc98\ub7fc \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4 \uc704\uae30\ub85c \uc778\ud55c \u201c\uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\u201d\uac00 B2B \uc628\ub77c\uc778 \ud310\ub9e4 \ubc0f \uac00\uaca9 \ubaa8\ub378\uc758 \uae09\uc131\uc7a5\uc744 \uac00\uc838\uc62c \uac83\uc774\ub77c \ud655\uc2e0\ud55c\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc218 \uc8fc \ud6c4 \ub610\ub294 \uc218\uac1c\uc6d4 \ud6c4\uba74 \ucf54\ub85c\ub09819\uc758 \uc5ec\ud30c\ub85c\ubd80\ud130 \uacbd\uae30\uac00 \ud68c\ubcf5\ub418\uae30 \uc2dc\uc791\ud560 \uac83\uc774\ub77c\ub294 \uc911\uae30\uc801 \uc804\ub9dd\uc774 \uc870\uc2ec\uc2a4\ub7fd\uac8c \ub098\uc624\uace0 \uc788\ub2e4. 2020\ub144 \ud558\ubc18\uae30\uc5d0\ub294 \uc218\uc694\uac00 \ud3ed\ubc1c\uc801\uc73c\ub85c \ubc18\ub4f1\ud560 \uac83\uc73c\ub85c \ubcf4\uc774\uba70 \uae30\uc5c5\ub4e4\uc740 \ub9c8\ucf00\ud305\uacfc \ud504\ub85c\ubaa8\uc158\uc5d0 \ub300\ud55c \ud22c\uc790\uc5d0 \ucd1d\ub825\uc744 \uae30\uc6b8\uc774\uae30 \uc704\ud55c \uc900\ube44\ub97c \uc9c0\uae08\ubd80\ud130 \ud574\uc57c \ud560 \uac83\uc774\ub2e4. \ubaa8\ub4e0 \uae30\uc5c5\ub4e4\uc740 \uc7ac\ubb34\uc7ac\ud45c\ub97c \ud68c\ubcf5\uc2dc\ud0a4\uae30 \uc704\ud574 \ub178\ub825\ud560 \uac83\uc774\uace0, \uadf8\ub54c\uac00 \ubc14\ub85c \ub9c8\ucf00\ud305\uacfc \uac00\uaca9\uc744 \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368 \ud655\uc2e4\ud55c \uc810\uc720\uc728 \uc99d\uac00\ub97c \ub178\ub9b4 \uc2dc\uae30\uc77c \uac83\uc774\ub2e4. \uc218\uc694\uac00 \uc99d\uac00\ud558\ub294 \uc18d\ub3c4\ub294 \uc138\uacc4 \uac01 \uc9c0\uc5ed\ubcc4 \ucc28\uc774\uac00 \uc788\uc744 \uac83\uc774\uae30\uc5d0 \uc27d\uc9c0\ub294 \uc54a\uc744 \uac83\uc774\ub2e4. \ubb34\uc5c7\ubcf4\ub2e4 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uc2e4\ud589\uc774 \uc911\uc694\ud560 \uac83\uc774\ub2e4.<\/p>\n<p>\ucf54\ub85c\ub09819 \ubc14\uc774\ub7ec\uc2a4\uc758 \uc8fc\uc694 \ucd08\uc810\uc740 \uc9c8\ubcd1 \uadf8 \uc790\uccb4\uc758 \ud1b5\uc81c \ubc0f \uc644\ud654\uc5d0 \uc788\uaca0\uc9c0\ub9cc, \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc740 \uc62c\ubc14\ub978 \uac00\uaca9\uc815\ucc45\uc744 \uc218\ub9bd\ud558\uace0 \uae09\ubcc0\ud558\ub294 \uc0c1\ud669\uc5d0 \uc801\uc751\ud558\uae30 \uc704\ud574 \uace0\uc804\ud558\uace0 \uc788\ub2e4. BCG\ub294 \uc704\uae30 \uc911\uc5d0\ub3c4 \ub354\uc6b1 \ud06c\uac8c \ubd80\uc0c1\ud558\ub294 \uae30\ud68c\uac00 \uc874\uc7ac\ud558\uace0 \uc911\uae30\uc801 \uacac\ud574\ub85c \uc811\uadfc\ud558\uba74 \uacbd\uc81c\uac00 \ud68c\ubcf5\ud558\uae30 \uc2dc\uc791\ud558\uba74 \uc0ac\uc5c5\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub2e4\uace0 \ud655\uc2e0\ud55c\ub2e4. \ub300\ub300\uc801\uc778 \uac00\uaca9 \ud560\uc778 \ub300\uc2e0 \ube0c\ub79c\ub4dc \ub85c\uc5f4\ud2f0\uc640 \ud30c\ud2b8\ub108\uc2ed\uc5d0 \ud22c\uc790\ub97c \ud568\uc73c\ub85c\uc368 \uacf5\ub3d9 \uac00\uce58 \ucc3d\ucd9c\uc744 \uc9c0\uc6d0\ud558\ub294 \ubcf4\ub2e4 \uacb0\uacfc\uc9c0\ud5a5\uc801\uc778 \uac00\uaca9\ubaa8\ub378\uacfc \uc120\uc9c4 \ubd84\uc11d\uae30\ubc95, \ub514\uc9c0\ud138 \uc11c\ube44\uc2a4 \ubaa8\ub378, \uc804\uc790\uc0c1\uac70\ub798 \ub4f1\uc744 \ud1b5\ud55c \uc5c5\uadf8\ub808\uc774\ub4dc\ub41c \ud6a8\uc728\uc131\uc73c\ub85c \uc131\uc7a5\uacfc \uc810\uc720\uc728 \ud655\ub300\ub97c \uacac\uc778\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4. \uc218\uc694 \uc99d\uac00\uc758 \uc18d\ub3c4\uac00 \uc138\uacc4 \uac01 \uc9c0\uc5ed\ubcc4 \ucc28\uc774\uac00 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc27d\uc9c0\ub294 \uc54a\uc740 \uacfc\uc815\uc77c \uac83\uc774\ub2e4. \ub610\ud55c, \ub370\uc774\ud130 \uae30\ubc18 \uc2e4\ud589\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud560 \uac83\uc774\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/getting-price-right-strengthen-your-business-time-crisis-petzke\/\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc544\ub9c8\uc874 (Amazon)\uc5d0\uc11c \uc190\uc18c\ub3c5\uc81c\uac00 $149\uac00 \ud314\ub9ac\uace0 \uc774\ubca0\uc774 (eBay)\uc5d0\uc120 \ub9c8\uc2a4\ud06c\uac00 $250\uc5d0 \ud314\ub9ac\uace0 \uc788\ub2e4? \uc5d0\uc5b4\uc54c\ub798\uc2a4\uce74 (Air Alaska)\uc758 \ube44\ud589\uae30\ud45c\ub294 $20\uc5d0, \ub178\ub974\uc6e8\uc774\ud06c\ub8e8\uc988\ub77c\uc778 (Norwegian Cruise Line)\uc758 20\ubc15 \uc5ec\ud589\uc0c1\ud488\uc740 $489\uc5d0 \ud314\ub9b0\ub2e4? \uc774\uac74 \ucf54\ub85c\ub09819 \ubc14\uc774\ub7ec\uc2a4\ub85c \uc778\ud55c \uc704\uae30\uc0c1\ud669\uc774 \uc804\uc138\uacc4 \uacbd\uc81c\ub85c \ud655\uc0b0\ub418\uba74\uc11c \ub098\ud0c0\ub09c \uc0c1\ubc18\ub41c \uac00\uaca9\uccb4\uacc4\uc758 \uadf9\ub2e8\uc801\uc778 \uc608\uc2dc\uc77c\ubfd0\uc774\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \uc808\uc2e4\ud558\uac8c \uc6d0\ud558\ub294 \uc81c\ud488\uc774\uba74 \uac00\uaca9\uc774 \uce58\uc19f\uace0 \ud544\uc694\uc131\uc774 \uac00\uc7a5 \ub0ae\uc740 \uc11c\ube44\uc2a4\uc758 \uacbd\uc6b0 \uac00\uaca9\uc774 \ud3ed\ub77d\ud55c\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":1776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-1626","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-covid19"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/1626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=1626"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/1626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/1776"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=1626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=1626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=1626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}