{"id":1873,"date":"2020-05-10T23:23:15","date_gmt":"2020-05-10T14:23:15","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=1873"},"modified":"2020-05-18T18:37:01","modified_gmt":"2020-05-18T09:37:01","slug":"covid-19-consumer-sentiment-snapshot-7","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/covid-19-consumer-sentiment-snapshot-7\/","title":{"rendered":"\ucf54\ub85c\ub09819 \uc18c\ube44\uc2ec\ub9ac \ubd84\uc11d#7: \uc62c\ub4dc\ub178\uba40(old normal) \ub418\ub3cc\uc544\ubcf4\uae30"},"content":{"rendered":"<p>\uacfc\uac70\ub97c \ub3cc\uc544\ubcf4\ub294 \uac83\uc740 \ub9e4\ub825\uc801\uc73c\ub85c \ub4e4\ub9b0\ub2e4. \ubbf8\uad6d \uc804\uc5ed\uc5d0\uc11c \ubd09\uc1c4\uac00 \uacc4\uc18d\ub418\uba74\uc11c, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ucf54\ub85c\ub09819(COVID-19)\uc774\uc804\uc5d0 \uc0b6\uc774 \uc5b4\ub560\ub294\uc9c0 \ud68c\uc0c1\ud558\uace0 \uc788\ub2e4. \ucd94\uc5b5\uc5d0 \uc7a0\uae30\uace0 \uc2f6\uc740 \uac83\uc740 \uc778\uac04\uc801\uc778 \ucc28\uc6d0\uc5d0\uc11c \ubd84\uba85\ud788 \uc774\ud574\ud560 \ub9cc\ud55c \uac83\uc774\ub2e4. \ubd88\uacfc \uba87 \ub2ec \uc804\ub9cc \ud574\ub3c4 \uc18c\ube44\uc790\ub4e4\uc740 \uc0dd\ub3d9\uac10\uc73c\ub85c \uac00\ub4dd \ucc2c \ud65c\ub3d9\uc744 \ud558\uace0 \uc788\uc5c8\ub2e4. \ud734\uac00\ub97c \uac00\ub294 \uac83\uc5d0\uc11c\ubd80\ud130 \ud544\uc218\ud488\uc774 \uc544\ub2cc \uac83\uc744 \uc1fc\ud551\ud558\uace0 \uc88b\uc544\ud558\ub294 \uc2dd\ub2f9\uc5d0\uc11c \uc678\uc2dd\uc744 \ud558\uace0, \uadf8\uc800 \uac00\uc871\uacfc \uce5c\uad6c\ub4e4\uacfc \uac00\uae5d\uac8c \uc811\ucd09\ud558\uba74\uc11c \ub9cc\ub0a0 \uc218 \uc788\uc5c8\ub2e4. \ub610\ud55c, 2020\ub144 1\uc6d4 \uae30\uc900, \ubbf8\uad6d\uc740 126\uac1c\uc6d4 \uc9f8 \uacbd\uc81c \ud655\ub300\uae30\uc5d0 \ub3cc\uc785\ud558\uace0 \uc788\uc5c8\ub294\ub370, \ubbf8\uad6d \uc5ed\uc0ac\uc0c1 \uac00\uc7a5 \uae34 \uacbd\uc81c\uc131\uc7a5 \uc9c0\uc18d\uae30\uac04\uc774\uc5c8\ub2e4. 1 \uc774\ubc88 \uc8fc\uc758 BCG \uc18c\ube44\uc2ec\ub9ac \ubd84\uc11d\uc5d0\uc11c\ub294 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc774 \ubd88\uacfc \uc5bc\ub9c8 \uc804\uae4c\uc9c0\ub9cc \ud574\ub3c4 \uc5b4\ub5a4 \uc2ec\ub9ac\uc600\uace0, 2020\ub144\uc5d0 \uc5b4\ub5a4 \uc9c0\ucd9c\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc5c8\ub294\uc9c0\uc5d0 \ub300\ud574 \ucf54\ub85c\ub09819\uad00\ub828 \uc2ec\ub9ac \ubc0f \ucd5c\uadfc \uc0c1\ud669\uc5d0\uc11c \uc608\uc0c1\ub418\ub294 \uc9c0\ucd9c\ud328\ud134\uacfc \ube44\uad50\ud574 \uc0b4\ud3b4 \ubcf8\ub2e4.<\/p>\n<h3><strong>\uacbd\uc81c \ud638\ud669\uc744 \ub418\ub3cc\uc544\ubcf4\uba70<\/strong><\/h3>\n<p>2019\ub144 11\uc6d4 \uc774\ud6c4, BCG\uc640 \uc2dc\uc7a5\uc870\uc0ac \ud30c\ud2b8\ub108\uc0ac\uc778 \ub2e4\uc774\ub124\uc774\ud130(Dynata)\ub294 \ubbf8\uad6d 1\ub9cc 6000\uba85 \uc774\uc0c1\uc758 \uc18c\ube44\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \ub2e4\uc591\ud55c \uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud574 \uc608\uc0c1\ub418\ub294 \uc18c\ube44\uc640 \ud604\uc7ac(\ubc0f \uac00\uc7a5 \ucd5c\uadfc)\uc18c\ube44\uc5d0 \ub300\ud55c \uc2ec\ub9ac \ubc0f \uc804\ub9dd\uc744 \uc870\uc0ac\ud574 \uc654\ub2e4. (\ubcf4\uae30 1 \ucc38\uc870.) \ub2f9\uc5f0\ud558\uac8c\ub3c4 \ucf54\ub85c\ub09819\ub97c \uc608\uc0c1\ud558\uc9c0 \ubabb\ud588\uae30 \ub54c\ubb38\uc5d0, \uc6b0\ub9ac\ub294 2019\ub144 \ud6c4\ubc18\uc5d0 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac-\ucd9c\uc7a5 \ubc0f \ub300\uc911\uad50\ud1b5 \ub4f1-\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc2ec\ub9ac\ub294 \uc870\uc0ac\ud558\uc9c0 \uc54a\uc558\ub2e4. \ud558\uc9c0\ub9cc 2019\ub144 11\uc6d4 \uae30\uc900\uc120 \uc870\uc0ac\uc640 2020\ub144 3\uc6d4\uacfc 4\uc6d4\uc758 \ud604\ud669\uc870\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud45c\ubcf8\uc740 \ube44\uad50\uac00\ub2a5\ud558\ub2e4. (\uc11c\ubd80 \uc9c0\uc5ed \uc8fc\uc640 \ub3c4\uc2dc\uc9c0\uc5ed\uc758 2020\ub144 \ubbf8\uad6d \uc18c\ube44\uc790 \uc218\uac00 \uc57d\uac04 \uc99d\uac00\ud558\uae30\ub294 \ud588\ub2e4.) \uc774\ubc88 \uc8fc\uc5d0\ub294, \uc2dd\ub8cc\ud488\uc744 \uc81c\uc678\ud55c \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574, \ucf54\ub85c\ub09819 \ubd84\uc11d\uc5d0\uc11c \ub4dc\ub7ec\ub09c \uc18c\ube44\uc790\uc2ec\ub9ac\uc640 2019 11\uc6d4 \ube14\ub799\ud504\ub77c\uc774\ub370\uc774(Black Friday) \uc774\uc804 \uc870\uc0ac\uc5d0\uc11c\uc758 \uc18c\ube44\uc790 \uc2ec\ub9ac\ub97c \ube44\uad50\ud55c\ub2e4. \uc774 \ube44\uad50\ubd84\uc11d\uc758 \ubaa9\uc801\uc740 2020\ub144 \ub4e4\uc5b4 \uc774\ubbf8 \uc9c0\uc18d\ub418\uace0 \uc788\uc5c8\ub358 \uc77c\uad00\uc131 \uc788\ub294 \ud328\ud134, \uc989 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uac00 \uac00\uc18d\ud654\ud558\uace0 \uac15\ud654\ud558\uae30\ub294 \ud588\uc9c0\ub9cc \uc774\ubbf8 \uc874\uc7ac\ud558\ub358 \ud328\ud134\uacfc \ubbf8\uad6d\uc758 \uc5ec\ub7ec \uc8fc\uc640 \ub3c4\uc2dc\uac00 \ub2e4\uc2dc \ud65c\ub3d9\uc744 \uc7ac\uac1c\ud558\uba74\uc11c \uc8fc\ubaa9\ud574\uc57c \ud560 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \ud589\ub3d9\uc591\uc2dd\uc744 \ucc3e\uc544\ub0b4\ub294 \uac83\uc774\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1881\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-1.png\" alt=\"\" width=\"2818\" height=\"1590\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-1.png 2818w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-1-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-1-1024x578.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-1-768x433.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-1-1536x867.png 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-1-2048x1156.png 2048w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-1-696x393.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-1-1068x603.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-1-1920x1083.png 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-1-744x420.png 744w\" sizes=\"auto, (max-width: 2818px) 100vw, 2818px\" \/><\/a>\uc6b0\uc120, \uc6b0\ub9ac\uac00 \uc0ac\uc6a9\ud558\ub294 \uc138\ub300\uc5d0 \ub300\ud55c \uc815\uc758\ub97c \uac04\ub2e8\ud788 \uc0b4\ud3b4\ubcf4\uc790. (\ubcf4\uae30 2 \ucc38\uc870.)<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1882\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-2.png\" alt=\"\" width=\"2818\" height=\"1591\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-2.png 2818w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-2-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-2-1024x578.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-2-768x434.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-2-1536x867.png 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-2-2048x1156.png 2048w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-2-696x393.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-2-1068x603.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-2-1920x1084.png 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-2-744x420.png 744w\" sizes=\"auto, (max-width: 2818px) 100vw, 2818px\" \/><\/a><\/p>\n<p>Z\uc138\ub300(Gen Z)\ub294 10\uc138\uc5d0\uc11c 25\uc138 \uc0ac\uc774\uc758 \ubbf8\uad6d\uc778\uc744 \ub9d0\ud558\ub294\ub370, \uc18c\ube44\uc790 \uc2ec\ub9ac \ubd84\uc11d \ubaa9\uc801\uc73c\ub85c, \uc5ec\uae30\uc11c\ub294 Z\uc138\ub300 \uc131\uc778(18\uc138\uc5d0\uc11c 25\uc138)\ub9cc\uc744 \uace0\ub824\ud55c\ub2e4. \ubc00\ub808\ub2c8\uc5c4\uc138\ub300\uc758 \ucd5c\uace0\ub839\uc790\ub4e4\uc740 \uc774\uc81c \uace7 40\uc138\uac00 \ub41c\ub2e4. \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\uc5d0\ub294 \ubbf8\uad6d\uc5d0\uc11c \ud3c9\uade0 \uacb0\ud63c\uc5f0\ub839\uc778 \uc0ac\ub78c\ub4e4\uacfc \uccab \ubc88\uc9f8 \uc544\uae30\ub97c \ucd9c\uc0b0\ud558\ub294 \ud3c9\uade0 \uc5f0\ub839\uc758 \uc0ac\ub78c\ub4e4\uc774 \ud574\ub2f9\ub41c\ub2e4. X\uc138\ub300(Gen-Xers)\ub294 \ubbf8\uad6d \uc131\uc778 \uc778\uad6c\uc758 \uc57d 4\ubd84\uc758 1\uc744 \ucc28\uc9c0\ud558\uc9c0\ub9cc \uc18c\ube44\uc5d0 \uc788\uc5b4\uc11c\ub294 \uadf8 \uc774\uc0c1\uc758 \ube44\uc911\uc744 \ucc28\uc9c0\ud55c\ub2e4.-\ubd80\ubd84\uc801\uc73c\ub85c\ub294 \uadf8\ub4e4\uc758 \ud604\uc7ac \ub77c\uc774\ud504\uc2a4\ud14c\uc774\uc9c0(life stage)\uc640 \ucd95\uc801\ud55c \ubd80 \ub54c\ubb38\uc774\uae30\ub3c4 \ud558\uc9c0\ub9cc, 2008\ub144 \uacbd\uae30 \uce68\uccb4 \uc774\ud6c4 \uacbd\uc81c\uc801 \ud68c\ubcf5 \ub54c\ubb38\uc774\uae30\ub3c4 \ud558\ub2e4. \ubca0\uc774\ube44 \ubd90 \uc138\ub300\ub294 \uc5ec\uc804\ud788 \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\ub294 \uc138\ub300\ub85c \ubbf8\uad6d \uc131\uc778 \uc778\uad6c\uc758 \uc57d 3\ubd84\uc758 1\uc744 \ucc28\uc9c0\ud55c\ub2e4. \uc774\ubc88 2020\ub144 \uc870\uc0ac\uc5d0\uc11c\ub294 \ubca0\uc774\ube44\ubd90 \uc138\ub300\uc640 \uc18c\uc704 \uce68\ubb35 \uc138\ub300\ub77c\uace0 \ud558\ub294 \uadf8 \ub2e4\uc74c \uc138\ub300\ub97c \ud569\uccd0\uc11c \u2018\ubca0\uc774\ube44\ubd80\uba38+\u2019 \ud639\uc740 \u201856+\u2019\ub85c \ubd84\ub958\ud55c\ub2e4.<\/p>\n<h3><strong>\uacbd\uae30\uce68\uccb4\uc5d0 \ub300\ud55c \uc6b0\ub824\ub294 \uc644\uc804\ud788 \uac11\uc791\uc2a4\ub7ec\uc6b4 \uac83\uc740 \uc544\ub2c8\uc5c8\ub2e4<\/strong><\/h3>\n<p>2019\ub144 11\uc6d4 \ubd88\ud669\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \uc6b0\ub824\ub294 \ucee4\uc9c0\uace0 \uc788\uc5c8\uc9c0\ub9cc, \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc740 2020\ub144\uc758 \uac1c\uc778\uc801\uc778 \uc7ac\ubb34\uc0c1\ud0dc\uc5d0 \ub300\ud574\uc11c\ub294 \ub300\uccb4\ub85c \uc790\uc2e0\ud588\ub2e4. \uc989, \ub2f9\uc2dc\uc5d0 \ubbf8\uad6d\uc18c\ube44\uc790\ub4e4\uc740 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc5d0 \ub300\ud574\uc11c\ub294 \uac71\uc815\ud588\uc9c0\ub9cc \uac1c\uc778\uc801\uc73c\ub85c\ub294 \uc548\uc815\uac10\uc744 \ub290\uaf08\ub2e4. \ud558\uc9c0\ub9cc, \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9 \uc0c1\ud669\uc5d0\uc11c \uc57d 8\uc8fc\uac00 \uc9c0\ub09c \uc9c0\uae08, \ubbf8\uad6d \uc18c\ube44\uc790\uc758 51%\uc5d0\uc11c 66%\uac00(\uc138\ub300\ubcc4\ub85c \ubd84\ub958\ub41c) \uc790\uc2e0\ub4e4\uc758 \uc7ac\uc815\uc0c1\ud669\uc744 \uac71\uc815\ud558\uace0 \uc788\uc73c\uba70, 24%\uc5d0\uc11c 40%\ub294 \uc800\ucd95 \uc218\uc900\uc774 \uc6b0\ub824\ub41c\ub2e4\uace0 \ub2f5\ud588\ub2e4. (\ubcf4\uae30 3 \ucc38\uc870.) \uc804\uccb4\uc801\uc73c\ub85c 56+\uadf8\ub8f9\uc758 \uc0ac\ub78c\ub4e4\uc740 \uc80a\uc740 \uc138\ub300\uc5d0 \ube44\ud574\uc11c\ub294 \uc800\ucd95\uc5d0 \ub300\ud574 \uc0c1\ub300\uc801\uc73c\ub85c \uc548\uc815\uc801\uc774\uc5c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1883\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-3.png\" alt=\"\" width=\"2818\" height=\"1591\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-3.png 2818w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-3-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-3-1024x578.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-3-768x434.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-3-1536x867.png 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-3-2048x1156.png 2048w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-3-696x393.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-3-1068x603.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-3-1920x1084.png 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-3-744x420.png 744w\" sizes=\"auto, (max-width: 2818px) 100vw, 2818px\" \/><\/a><\/p>\n<p>\ud604\uc7ac \uc18c\ube44\uc790\ub4e4\uc758 \uacbd\uc81c\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4 \ubd80\uc871\uc740 \ubd88\uacfc 5\uac1c\uc6d4 \uc804\uc5d0 \ube44\ud574 \uc57d 3\ubc30 \uac00\ub7c9 \ub192\ub2e4. \ucf54\ub85c\ub09819\ub294 2020\ub144 \ubbf8\uad6d \ub300\uc120 \uc774\uc804\uc5d0 \uacbd\uae30\uce68\uccb4\uac00 \ucc3e\uc544 \uc62c \uac83\uc774\ub77c\ub294 \uc0dd\uac01\uc744 \ubd84\uba85\ud788 \uac00\uc911\uc2dc\ucf30\uc9c0\ub9cc 2019\ub144\uc5d0\ub3c4 \uc18c\ube44\uc790\ub4e4\uc758 \ubd88\uc548\uc740 \uc774\ubbf8 \uc0c1\ub2f9\ud788 \ud37c\uc838 \uc788\uc5c8\ub2e4. 2019\ub144 11\uc6d4, \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc758 27%\uc5d0\uc11c 30%\ub294 \uc774\ubbf8 \uacbd\uae30 \uce68\uccb4 \uac00\ub2a5\uc131\uc744 \ubbff\uace0 \uc788\uc5c8\uc73c\uba70, 26%\uc5d0\uc11c 31%\uc758 \uc0ac\ub78c\ub4e4\uc774 \ubbf8\uad6d\uc5d0\uc11c \ucd08\uae30 \ucf54\ub85c\ub09819 \ub274\uc2a4\uac00 \ub098\uc624\uae30 \uc804\uc5d0 \uc774\ubbf8 \u2018\uacbd\uae30\ub454\ud654\uac00 \uc2dc\uc791\ub418\uace0 \uc788\ub2e4\u2019\ub294 \uac83\uc5d0 \ub3d9\uc758\ud588\ub2e4. (\ubcf4\uae30 4 \ucc38\uc870.) 2020\ub144 4\uc6d410\uc77c-13\uc77c \ub3d9\uc548 \uc2e4\uc2dc\ud55c \uc6b0\ub9ac\uc758 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 31%\uc5d0\uc11c 41%\uc758 \ubbf8\uad6d\uc778\ub4e4\uc774 \uacbd\uae30\uce68\uccb4\uac00 \uc784\ubc15\ud588\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70 37%\uc5d0\uc11c 53%\ub294 \uacbd\uae30\uce68\uccb4\uac00 \uc9c0\uae08 \uc9c4\ud589 \uc911\uc774\ub77c\uace0 \uc0dd\uac01\ud588\ub2e4. 2020\ub144 \uc124\ubb38\uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c X\uc138\ub300\ub4e4\uc740 \ubbf8\uad6d\uc758 \ub2e4\ub978 \uc138\ub300\ub4e4\ubcf4\ub2e4 \ub354 \ube44\uad00\uc801\uc778 \uacbd\ud5a5\uc774 \uc788\uc5c8\ub358 \uac83\uc5d0 \ube44\ud574, 2019\ub144\uc5d0\ub294 \uc5ec\ub7ec \uc5f0\ub839\uadf8\ub8f9\uc758 \uc758\uacac\uc774 \ud3c9\uade0\uc801\uc73c\ub85c \ud3b8\ucc28\uac00 \ub354 \uc791\uc558\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1884\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-4.jpg\" alt=\"\" width=\"1920\" height=\"1084\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-4.jpg 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-4-300x169.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-4-1024x578.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-4-768x434.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-4-1536x867.jpg 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-4-696x393.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-4-1068x603.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-4-744x420.jpg 744w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>\ubb3c\ub860 \ucf54\ub85c\ub09819 \ub294 \ubd84\uba85\ud788 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc744 \ubd88\uc548\uc5d0 \ub5a8\uac8c \ub9cc\ub4e0 \uc694\uc778\uc774\uc9c0\ub9cc, \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ud2b8\ub808\uc774\ub4dc \ub2e4\uc6b4(trade down)\ud558\ub824\ub294 \uacbd\ud5a5-\uc989, \ub3c8\uc744 \uc800\ucd95\ud558\uac70\ub098 \uac1c\uc778\uc801\uc73c\ub85c \uc911\uc694\ud55c \uce74\ud14c\uace0\ub9ac\uc758 \uad6c\ub9e4\ub97c \uc704\ud574 \uac1c\uc778\uc801\uc778 \uc911\uc694\uc131\uc774 \ub35c\ud55c \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ub354 \uc800\ub834\ud558\uace0, \ud488\uc9c8\uc774 \ub354 \ub0ae\uace0, \ud639\uc740 \ube0c\ub79c\ub4dc\uac00 \uc5c6\ub294 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc0ac\ub294 \uacbd\ud5a5-\uc740 2017\ub144\uc5d0 \ube44\ud574 2019\ub144 11\uc6d4\uc5d0 \uc774\ubbf8 \ub354 \ub192\uc740 \uc218\uc900\uc774\uc5c8\ub2e4. \ud2b9\ud788, \ud2b8\ub808\uc774\ub4dc\ub2e4\uc6b4 \uacbd\ud5a5\uc740 2017\ub144\ubcf4\ub2e4 2019\ub144\uc5d0 Z\uc138\ub300\uc758 \uacbd\uc6b0 11%\ud3ec\uc778\ud2b8 \ub354 \ub192\uace0, \ubca0\uc774\ube44\ubd90 \uc138\ub300 \ubc0f \uce68\ubb35 \uc138\ub300\uc5d0\uc11c\ub294 5%\ud3ec\uc778\ud2b8 \ub354 \ub192\uc558\ub2e4. (\ubcf4\uae30 5 \ucc38\uc870.) \ubc18\ub300\ub85c, \ud2b8\ub808\uc774\ub4dc \uc5c5(trade up)- \uac1c\uc778\uc801\uc73c\ub85c \ub354 \uc911\uc694\ud55c \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uace0\uae09 \ube0c\ub79c\ub4dc\uc758 \uace0\ud488\uc9c8 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4-\uc740 2017\ub144\uc5d0 \ube44\ud574 2019\ub144 11\uc6d4\uc5d0 6%\ud3ec\uc778\ud2b8\ub098 \ud558\ub77d\ud588\ub2e4. \ud2b8\ub808\uc774\ub4dc \uc5c5 \uc2ec\ub9ac\ub294 2019\ub144 14%\uc5d0\uc11c 32% \uc0ac\uc774\uc600\uc73c\uba70(2017\ub144 \ubc94\uc704\uc640 \ube44\uc2b7\ud568), \ud2b8\ub808\uc774\ub4dc\ub2e4\uc6b4 \uc2ec\ub9ac\ub294 36%\uc5d0\uc11c 42% \uc0ac\uc774\uc600\ub2e4. (2017\ub144 32%\uc5d0\uc11c 38% \uc0ac\uc774\uc778 \uac83\uc5d0 \ube44\ud574 \uc0c1\ub2f9\ud788 \uc99d\uac00\ud568)<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1885\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-5.png\" alt=\"\" width=\"2818\" height=\"1591\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-5.png 2818w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-5-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-5-1024x578.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-5-768x434.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-5-1536x867.png 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-5-2048x1156.png 2048w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-5-696x393.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-5-1068x603.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-5-1920x1084.png 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-5-744x420.png 744w\" sizes=\"auto, (max-width: 2818px) 100vw, 2818px\" \/><\/a><\/p>\n<h3><strong>\uacc4\ud68d \uc9c0\ucd9c \uac10\uc18c\ub294 \uacbd\uae30\uce68\uccb4\uae30\uc758 \uc18c\ube44\ud589\ud0dc\ub97c \ubc18\uc601\ud55c\ub2e4<\/strong><\/h3>\n<p>\uc77c\ubc18\uc801\uc73c\ub85c, \ubd88\ud655\uc2e4\uc131\uc774 \ud06c\uace0 \uacbd\uae30\uac00 \uce68\uccb4\ub418\ub294 \uc2dc\uae30\uc5d0, \uc18c\ube44\uc790\ub4e4\uc740 \uac1c\uc778\uc801\uc73c\ub85c\ub294 \ubb3c\ub860 \uac00\uad6c\uc5d0 \ub300\ud55c \uc7ac\ub7c9\uc18c\ube44\ub97c \uc904\uc778\ub2e4. 2019\ub144 11\uc6d4\uc5d0, \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc740 \uc774\ubbf8 \ud578\ub4dc\ubc31, \ubcf4\uc11d \ubc0f \uc561\uc138\uc11c\ub9ac, \uba85\ud488 \uac1c\uc778\uc6a9\ud488, \uace0\uac00\uc758 \ud734\uac00\uc5ec\ud589 \ub4f1\uc758 \uac1c\uc778 \uc6a9\ud488 \ud558\ubd80\uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud574 2020\ub144 \uc9c0\ucd9c\uc744 \uc904\uc5ec\uc57c \ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uace0 \uc788\uc5c8\ub2e4. (\ubcf4\uae306 \ucc38\uc870.) \ub610\ud55c, 2019\ub144 \ub9d0\uc5d0\ub294, \ubbf8\uad6d\uc18c\ube44\uc790\ub4e4\uc774 \uac00\uad6c \ubc0f \uc778\ud14c\ub9ac\uc5b4, \uc8fc\ubc29 \ubc0f \uc18c\ud615 \uac00\uc804, \ub300\ud615 \uac00\uc804 \ub4f1 \uc8fc\ud0dd \uce74\ud14c\uace0\ub9ac\uc5d0 \uc18c\ube44\ub97c \uc904\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ud588\ub2e4. 2020\ub144 4\uc6d4, \uc18c\ube44\uc790\ub4e4\uc774 \uc9c0\ucd9c\uc744 \uac10\uc18c\ud560 \uac83\uc73c\ub85c \uacb0\uc815\ud55c \ubd84\uc57c\uc758 \ubaa9\ub85d\uc758 \uc0c1\uc704\uad8c\uc5d0 \uc720\uc0ac\ud55c \uce74\ud14c\uace0\ub9ac\ub4e4\uc774 \ub9ce\uc774 \uc18d\ud574 \uc788\ub2e4. \ubc18\uba74, \ucf54\ub85c\ub098\ub85c \uc778\ud55c \ub2e4\uc591\ud55c \uc694\uc778 \ubc0f \ud589\ub3d9\uc591\uc2dd\ub4e4- \uc774\ub3d9\uc81c\ud55c, \ud56d\uacf5\ud3b8 \ucde8\uc18c, \uc790\ud0dd\ub300\ud53c \uba85\ub839, \ubd88\uc548 \ubc0f \uc0ac\ud68c\uc801 \uae30\uc900 \ub4f1-\ub85c \uc778\ud574 2019\ub144\uc5d0\ub294 \uc608\uc0c1\ud558\uc9c0 \ubabb\ud588\ub358 \ub300\uc911\uad50\ud1b5, \uc678\ubd80 \uc5ec\uac00\ud65c\ub3d9, \ub2e4\uc591\ud55c \uc885\ub958\uc758 \uc758\ub958(\uc544\ub9c8\ub3c4 \uc7ac\ud0dd\uadfc\ubb34, \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ucc38\uc5ec\ud558\ub294 \uc678\ubd80 \ud65c\ub3d9\uc774\ub098 \uc2a4\ud3ec\uce20 \ucc38\uc5ec \uc81c\ud55c \ub4f1\uc774 \ubc18\uc601\ub41c \uac83\uc73c\ub85c \ubcf4\uc784 \ub4f1 \uc77c\ubd80 \uce74\ud14c\uace0\ub9ac\ub4e4\uc774 10\ub300 \uc9c0\ucd9c\uac10\uc18c \uce74\ud14c\uace0\ub9ac \ubaa9\ub85d\uc5d0 \uc624\ub974\uae30\ub3c4 \ud588\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1886\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-6.png\" alt=\"\" width=\"2818\" height=\"1591\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-6.png 2818w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-6-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-6-1024x578.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-6-768x434.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-6-1536x867.png 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-6-2048x1156.png 2048w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-6-696x393.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-6-1068x603.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-6-1920x1084.png 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-6-744x420.png 744w\" sizes=\"auto, (max-width: 2818px) 100vw, 2818px\" \/><\/a><\/p>\n<h3><strong>2019\ub144 \uc9c0\ucd9c\uc99d\uac00\ub97c \uacc4\ud68d\ud588\ub358 \ubd80\ubd84\uc740 2020\ub144 \uc5b4\ub5a4 \uc0c1\ud669\uc778\uac00?<\/strong><\/h3>\n<p>2019\ub144 \ud6c4\ubc18, \ud56d\ubaa9\ubcc4\ub85c \uc18c\ube44\uc790\ub4e4\uc740 2020\ub144 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc9c0\ucd9c \uc99d\uac00\ub97c \uc608\uc0c1\ud588\ub2e4. \ucf54\ub85c\ub09819 \uc774\uc804\uc5d0\ub294, \uad50\uc721, \uc721\uc544, \ub178\uc778\uc694\uc591, \ud37c\uc2a4\ub110 \ud2b8\ub808\uc774\ub2dd, \uccb4\uc911\uac10\ub7c9 \uc11c\ube44\uc2a4\uc5d0 \uc18c\ube44\ub97c \uc99d\uac00\ud560 \uac83\uc744 \uc608\uc0c1\ud588\ub2e4. (\ubcf4\uae307 \ucc38\uc870.) \uc804\ub840\uc5c6\uc774, \uc18c\ube44\uc99d\uac00 \uc608\uc0c1 10\ub300 \ubaa9\ub85d(\uc2dd\ub8cc\ud488 \ube44 \uc81c\uc678)\uc5d0 \uc11c\ube44\uc2a4\uac00 7\uac1c\ub098 \ud3ec\ud568\ub410\ub2e4. \uc774 \ubaa9\ub85d\uc5d0\uc11c \uc0c1\ud488\uc744 \uc81c\uc678\ud558\uace0 10\ub300 \uc11c\ube44\uc2a4 \ubaa9\ub85d\uc744 \ub9cc\ub4e4\uba74 \uc7ac\ub7c9 \uc758\ub8cc\uc11c\ube44\uc2a4, \uc131\ud615\uc218\uc220, \ud734\uac00\uc5ec\ud589 \ub4f1\uc774 \ucd94\uac00\ub85c \ud3ec\ud568\ub41c\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1887\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-7.png\" alt=\"\" width=\"2818\" height=\"1591\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-7.png 2818w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-7-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-7-1024x578.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-7-768x434.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-7-1536x867.png 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-7-2048x1156.png 2048w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-7-696x393.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-7-1068x603.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-7-1920x1084.png 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-7-744x420.png 744w\" sizes=\"auto, (max-width: 2818px) 100vw, 2818px\" \/><\/a>\uc9c0\uae08\uae4c\uc9c0 \uc6b0\ub9ac\uc758 \ucf54\ub85c\ub09819 \uc18c\ube44\uc2ec\ub9ac \ubd84\uc11d\uc740 \ud544\uc218 \uc9c0\ucd9c \uce74\ud14c\uace0\ub9ac, \uc2dd\ub8cc\ud488, \uc7ac\ub7c9\uc9c0\ucd9c\uc0c1\ud488(\uc11c\ube44\uc2a4\ubcf4\ub2e4\ub294)\uc5d0 \uc9d1\uc911\ub3fc \uc788\uc5c8\ub2e4. \ud558\uc9c0\ub9cc, 5\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \uc5ec\ud589\uc740 \ucd5c\uace0 \uc9c0\ucd9c\uc99d\uac00 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ucd5c\uace0 \uc9c0\ucd9c\uac10\uc18c \uce74\ud14c\uace0\ub9ac\ub85c \ubcc0\ud654\ud588\ub2e4. \uc678\uc2dd \uc5ed\uc2dc \ucd5c\uace0 \uc9c0\ucd9c\uac10\uc18c \uce74\ud14c\uace0\ub9ac\ub85c \ubcf4\uc778\ub2e4. \ubbf8\uad6d\uc758 \ub9ce\uc740 \uc9c0\uc5ed\ub4e4\uc774 \uc774\uc81c \ub2e8\uacc4\uc801\uc73c\ub85c \ud65c\ub3d9\uc7ac\uac1c\ub97c \uc2dc\uc791\ud558\ub824\ub294 \uc0c1\ud669\uc5d0\uc11c, \uc18c\ube44\uc790 \uc11c\ube44\uc2a4-\ud2b9\ud788 \ubb3c\ub9ac\uc801 \uadfc\uc811\uc131\uc744 \ub3d9\ubc18\ud558\ub294 \uc11c\ube44\uc2a4-\uc5d0 \ub300\ud55c \uc218\uc694(\uc640 \uacf5\uae09)\uc758 \uac10\uc18c\uac00 \uc5bc\ub9c8\ub098 \uc624\ub798 \uc9c0\uc18d\ub420 \uac83\uc778\uac00\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc774 \uc5ec\uc804\ud788 \ub0a8\uc544\uc788\ub2e4. \uc7ac\ub7c9\uc9c0\ucd9c\uc740 \u2018\uacbd\ud5d8\u2019\uc5d0\uc11c \u2018\uc0ac\ubb3c\u2019(\uc989, \uc0c1\ud488)\ub85c \ub418\ub3cc\uc544 \uac08 \uac83\uc778\uac00? \ucf54\ub85c\ub09819\uc758 \uae30\uc5b5\uc774 \uc0ac\ub77c\uc9c0\uae30 \uc2dc\uc791\ud558\uba74\uc11c \uacbd\ud5d8\uc73c\ub85c\uc758 \uc804\ud658\uc740 \uc5bc\ub9c8\ub098 \uc624\ub798 \uc9c0\uc18d\ub420 \uc218 \uc788\uc744\uae4c?<\/p>\n<p>2020\ub144 4\uc6d4, \uc18c\ube44\uc790\ub4e4\uc740 2019\ub144 11\uc6d4\uc5d0 \uadf8\ub7ac\ub358 \uac83\ubcf4\ub2e4 \ub354 \uc801\uc740 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc9c0\ucd9c \uc99d\uac00\ub97c \uc608\uc0c1\ud55c\ub2e4\uace0 \ub2f5\ud55c\ub2e4. \uc9c0\ucd9c\uc99d\uac00\uc758 10\ub300 \ubd84\uc57c \uc911 4\uac1c\ub294 \uc2dd\ud488\uacfc \uad00\ub828 \uc788\uc73c\uba70, \uc911\ubcf5\ub418\ub294 5\uac1c\ub294 \ucf54\ub85c\ub09819\uc758 \uc5ec\ud30c\ub85c \uc778\ud55c \uc0dd\ud65c\uc758 \uae34\uae09\uc0c1\ud669\uc744 \ubc18\uc601\ud558\ub294 \uac83\uc73c\ub85c \uc2dd\ub2f9\uc74c\uc2dd \ud53d\uc5c5 \ubc0f \ubc30\ub2ec, \uccad\uc18c\uc0c1\ud488, \uac74\uac15\uc608\ubc29\uad00\ub9ac\/\uac80\uc0ac, \ube44\ud0c0\ubbfc, \ubbf8\ub124\ub784, \ud5c8\ube0c \ub4f1 \uc601\uc591\ubcf4\uc870\uc81c, \ud648 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ub4f1\uc744 \ud3ec\ud568\ud55c\ub2e4.<\/p>\n<h3><strong>2019\ub144 \uc9c0\ucd9c \uc720\uc9c0 \uacc4\ud68d: \uc608\uc0c1\uc774 \uc801\uc911\ud588\ub2e4?<\/strong><\/h3>\n<p>2020\ub144 \uc9c1\uc804, \uacbd\uae30\uce68\uccb4\uac00 \ubc1c\uc0dd\ud558\uba74 \uc9c0\ucd9c\uc5d0 \uc5b4\ub5a4 \ubcc0\ud654\uac00 \uc788\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\ub0d0\ub294 \uc9c8\ubb38\uc5d0 \ub300\ud574, \uc6b0\ub9ac\uac00 \uc870\uc0ac\ud55c \ub300\ubd80\ubd84\uc758 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc740 \ubc18\ub824\ub3d9\ubb3c, \ubaa8\ubc14\uc77c \uae30\uae30 \ubc0f \uc811\uadfc, \uc608\ubc29 \ubc0f \uc7ac\ub7c9 \uc758\ub8cc\uc11c\ube44\uc2a4, \ubcf4\ud5d8, \uc18c\ube44\uc790 \uac74\uac15 \ubc0f \ubcf5\uc9c0, \ud648 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uc800\ucd95\uc5d0 \ub300\ud574 \uae30\uc874 \uc9c0\ucd9c \uc218\uc900\uc744 \uc720\uc9c0\ud560 \uac83\uc774\ub77c\uace0 \uc608\uc0c1\ud588\ub2e4. (\ubcf4\uae30 8 \ucc38\uc870.) 5\uac1c\uc6d4 \ud6c4, \uae30\uc874 \uc9c0\ucd9c\uc218\uc900\uc744 \uc720\uc9c0\ud560 \ubd84\uc57c\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \uc778\uc2dd\uc740 \uc804\ubc18\uc801\uc73c\ub85c \ube44\uc2b7\ud558\ub2e4. \uac1c\uc778 \uad00\ub9ac \ubc0f \uc0c9\uc870 \ud654\uc7a5\uc740 2020\ub144 \ubaa9\ub85d\uc758 \uc0c1\uc704\uc5d0 \uc62c\ub790\ub294\ub370 \uc774\uc804\uc5d0 \ub454\ud654\ub418\uace0 \uc788\ub358 \uc0c9\uc870\ud654\uc7a5 \uce74\ud14c\uace0\ub9ac\uc5d0 \uc0c8\ub85c\uc6b4 \uc0dd\uba85\uc744 \ubd88\uc5b4\ub123\ub294 \ubcc0\ud654\uc600\ub2e4. \ub610\ud55c, \ub2f4\ubc30\uc0c1\ud488 \uc0ac\uc6a9\uc790\ub4e4\uc740 3\uc6d4\uacfc 4\uc6d4 \uae30\uac04 \ub3d9\uc548 \ub2f4\ubc30 \uc0c1\ud488\uc744 \ub354\uc6b1 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud588\ub2e4. (\ud765\ubbf8\ub86d\uac8c\ub3c4, \uae08\uc5f0\ubcf4\uc870 \ud639\uc740 \ud761\uc5f0\uad00\ub828 \uc0c1\ud488 \uc5ed\uc2dc 2019\ub144 3\uc6d4\uacfc 2020\ub144 3\uc6d4 \uc0ac\uc774\uc5d0 \uc804\uc790\uc0c1\uac70\ub798\uac00 \uc0c1\uc2b9\ud588\ub2e4.) \ub2e4\uc2dc \ub9d0\ud574\uc11c, \uc18c\ube44\uc790\ub4e4\uc740 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud574 \uc9c0\ucd9c\uc720\uc9c0\uacc4\ud68d\uc744 \uc0c1\uc0c1\uacbd\uae30\uce68\uccb4\uc640 \uc2e4\uc81c \ud32c\ub370\ubbf9 \uc0c1\ud669 \ubaa8\ub450\uc5d0\uc11c \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ud588\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-8.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1888\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-8.png\" alt=\"\" width=\"2818\" height=\"1591\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-8.png 2818w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-8-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-8-1024x578.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-8-768x434.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-8-1536x867.png 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-8-2048x1156.png 2048w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-8-696x393.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-8-1068x603.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-8-1920x1084.png 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-8-744x420.png 744w\" sizes=\"auto, (max-width: 2818px) 100vw, 2818px\" \/><\/a><\/p>\n<p>\ud558\uc9c0\ub9cc, \uc774 \uacc4\ud68d\ub4e4\uc774 \uc2e4\uc81c \ud589\ub3d9\uc744 \uc815\ud655\ud788 \ubc18\uc601\ud588\ub294\uac00, \uadf8\ub9ac\uace0 \ud558\uace0 \uc788\ub294\uac00?<\/p>\n<h3><strong>\uc18c\ube44\uc790 \uacc4\ud68d \ub300 \uc2e4\uc81c \ub514\uc9c0\ud138 \uac70\ub798 \ud589\ub3d9<\/strong><\/h3>\n<p>\ube44\uc2b7\ud55c \uc2dc\uae30-2019\ub144 3\uc6d4\uc5d0\uc11c 2020\ub144 3\uc6d4-\uc5d0 \uc2a4\ud0dd\ub77c\uc778(Stackline) \ub370\uc774\ud130\ub97c \ubcf4\uba74 \uc804\uc790\uc0c1\uac70\ub798\uc5d0\uc11c \ub2e4\uc591\ud55c \uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud574 \uc5ec\ub7ec \uc18c\ube44\uc790\ub4e4\uc774 \uc608\uc0c1\ud55c \ud2b8\ub80c\ub4dc\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub2e4. \ub208\uc5d0 \ub744\ub294 \uc99d\uac00\uc138\ub97c \ubcf4\uc778 \ubd80\ubb38\uc740 \uc77c\ubc18\uc758\uc57d\ud488, \uba74\uc5ed\uac15\ud654\uc81c, \ube44\ud0c0\ubbfc, \ubbf8\ub124\ub784, \ud5c8\ube0c \ubc0f \uc601\uc591\uc81c; \ud3ec\uc7a5 \uc2dd\ud488, \uc74c\ub8cc, \uc2a4\ub0b5; \uccad\uc18c \ubb3c\ud488 \ubc0f \uc885\uc774\uc81c\ud488; \uc18c\ube44\uc790 \uc758\ub8cc\uae30\uae30; \uae08\uc5f0\ubcf4\uc870\uc81c; \uc2a4\ud0a8\ucf00\uc5b4; \uacf5\uae30\uccad\uc815\uae30 \ubc0f \uac00\uc2b5\uae30 \ub4f1 \uc77c\ubc18\uc801\uc778 \uc18c\ube44\uc790 \uac74\uac15 \ubc0f \uc6f0\ube59 \uc0c1\ud488 \ub4f1\uc774\uc5c8\ub2e4.<\/p>\n<p>\uac19\uc740 \uae30\uac04 \ud558\ubd80\uce74\ud14c\uace0\ub9ac\uac00 \uac10\uc18c\ud55c \uc2a4\ud0dd\ub77c\uc778 \ub370\uc774\ud130\ub97c \ubcf4\uba74 \ucf54\ub85c\ub09819 \uc774\ud6c4 \uc18c\ube44\uc790\ub4e4\uc774 \ub2f5\ud55c \uc18c\ube44\uac10\uc18c\uacc4\ud68d\uc744 \ub354\uc6b1 \ud655\uc2e4\ud788 \uc54c \uc218 \uc788\ub2e4. \uc5ec\ud589 \ubc0f \uc561\uc138\uc11c\ub9ac\/ \uac1c\uc778\ubb3c\ud488 \uc774\ub3d9\uc6a9 \uc0c1\ud488(\uc5ec\ud589\uc6a9\uac00\ubc29, \uc0ac\ubb34\uc6a9\uac00\ubc29, \ubc30\ub0ad, \uc6b4\ub3d9\uac00\ubc29 \ub4f1)\/ \uc758\ub958, \uc2e0\ubc1c, \uc561\uc138\uc11c\ub9ac, \ubcf4\uc11d \/ \uc5ec\uac00\ud65c\ub3d9 \uc6a9\ud488 \ub4f1\uc774\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574, \uc18c\ube44\uc790\ub4e4\uc740 2019\ub144 3\uc6d4\uc5d0\uc11c 2020\ub144 3\uc6d4 \uc0ac\uc774\uc5d0 \uc788\uc5c8\ub358 \uc18c\ube44\uc9c0\ucd9c\uc758 \ubcc0\ud654\uc5d0 \uc788\uc5b4 \uc804\uc790\uc0c1\uac70\ub798 \uae30\uc900\uc73c\ub85c \uc5ec\ub7ec \uc694\uc18c\ub97c \uc815\ud655\ud788 \uc608\uacac\ud588\ub2e4.<\/p>\n<h3><strong>\uc18c\ube44 \uacc4\ud68d\uacfc \uc2e4\uc81c \ud589\ub3d9\uac04\uc758 \uaca9\ucc28<\/strong><\/h3>\n<p>\uacbd\uae30\uce68\uccb4\uc758 \ub300\uc751\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc 2020\ub144 3\uc6d4 \uc2e4\uc81c\ub85c \uadf8\ub4e4\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \ubcf4\uc778 \ud589\ub3d9\uac04\uc758 \uac00\uc7a5 \ud070 \ucc28\uc774\ub294 \uac00\uc815\uc6a9\ud488, \uc694\ub9ac\uc7ac\ub8cc \ud558\ubd80 \uce74\ud14c\uace0\ub9ac- \ub300\ud615\uac00\uc804\uc774\ub098 \uae30\ud0c0 \uace0\uac00 \ud488\ubaa9\uc774 \uc544\ub2cc -\uc5d0\uc11c \ucc3e\uc744 \uc218 \uc788\ub2e4. \uc2a4\ud0dd\ub77c\uc778 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \ucd5c\uace0 \uc628\ub77c\uc778 \ud558\ubd80 \uce74\ud14c\uace0\ub9ac\uc5d0\ub294 \uc138\ud0c1\uc6a9\ud488, \uccad\uc18c\uae30\uae30 \ubc0f \uc6a9\ud488, \uc695\uc2e4\uc6a9\ud488, \uac00\uc2b5\uae30, \uae08\uace0, \uc694\uac00 \uad00\ub828 \uc6a9\ud488 \ub4f1\uc774 \uc788\ub2e4.<\/p>\n<p>\uc774\ub807\ub4ef \ucf54\ub85c\ub09819 \ub355\ubd84\uc5d0 2019\ub144 \ud558\ubc18\uae30\uc5d0 \uc815\uccb4\ub3fc \uc788\uc5c8\ub358 \uac00\uc815\uc6a9\ud488 \ud558\ubd80\uce74\ud14c\uace0\ub9ac\uac00 \ubd80\ud65c\ud560 \uc218 \uc788\uc5c8\ub358 \uac83\uc77c \uc218 \uc788\ub2e4. \uc9c0\uae08\uae4c\uc9c0, \uace0\uac00 \uac00\uc815\uc6a9\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uc640 \uc9c0\ucd9c \uc99d\uac00 \uc608\uce21\uc740 \uc815\ud655\ud558\uc9c0 \uc54a\uc558\uc9c0\ub9cc, \uac00\uc815\uc6a9 \uc6b4\ub3d9\uae30\uad6c, \ub0c9\uc7a5\uace0, \uc81c\ube75\uae30, \ud648\uc624\ud53c\uc2a4 \uac00\uad6c, \uc758\uc790 \ub4f1\uc73c\ub85c \ud558\ubd80\uce74\ud14c\uace0\ub9ac\uac00 \ubcc0\ud654\ud558\uae30\ub294 \ud588\ub2e4. 2020\ub144 3\uc6d4 \uae30\uc900, \ub300\ud3ed \uac10\uc18c\ud55c \uc628\ub77c\uc778 \ud558\ubd80\uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uac00\uc815\uc6a9\ud488 \ubd80\ubb38 \uce74\ud14c\uace0\ub9ac\ub294 \uac70\uc758 \ucc3e\uc544\ubcfc \uc218 \uc5c6\uc5c8\ub2e4.<\/p>\n<h3><strong>\uace0\uc18c\ub4dd \uc18c\ube44\uc790\ub4e4<\/strong><\/h3>\n<p>2019\ub144 \ub9d0, \uc18c\ub4dd\uc774 15\ub9cc \ub2ec\ub7ec \uc774\uc0c1\uc778 \ubbf8\uad6d \uac00\uad6c\ub85c \uc815\uc758\ub418\ub294 \ubbf8\uad6d\uc758 \ubd80\uc720\ud55c \uc18c\ube44\uc790\ub4e4\uc740 \ud2b9\ud788, 20\ub300 \uc911\ubc18\uc5d0\uc11c 50\ub300 \uc911\ubc18\uae4c\uc9c0 \ud55c\ucc3d \uc218\uc785(\uacfc \uc18c\ube44)\uc774 \ub9ce\uc740 \uc2dc\uae30\uc5d0, \uadf8\ub4e4\uc5d0\uac8c \uc911\uc694\ud55c \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ud2b8\ub808\uc774\ub4dc \uc5c5\uc744 \ud560 \uac00\ub2a5\uc131\uc774 \ud6e8\uc52c \ub192\uc558\ub2e4. (\ubcf4\uae30 9 \ucc38\uc870.) \uc790\uc5f0\ud788, \ubd80\uc720\ud55c \uc18c\ube44\uc790\ub4e4\uc740 \ub2e4\ub978 \uc18c\ube44\uc790 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ube44\ud574 \ud2b8\ub808\uc774\ub4dc\ub2e4\uc6b4 \uac00\ub2a5\uc131\uc774 \ud6e8\uc52c \ub0ae\ub2e4. \ub610\ud55c \ubd80\uc720\ud55c \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub77c\uc778 \uc9c0\ucd9c \uc131\uc7a5\uc5d0\uc11c\ub3c4 \uc5b4\ub9c8\uc5b4\ub9c8\ud55c \ubd80\ubd84\uc744 \ucc28\uc9c0\ud55c\ub2e4. \uc628\ub77c\uc778\uc5d0\uc11c \ub354 \uc790\uc8fc \uad6c\ub9e4\ud558\uace0, \ub2e4\ub978 \uc138\uadf8\uba3c\ud2b8\ubcf4\ub2e4 \uc628\ub77c\uc778 \uc7a5\ubc14\uad6c\ub2c8 \ub2f9 \uc18c\ube44 \uae08\uc561\uc774 \ub354 \ud06c\uae30 \ub54c\ubb38\uc774\ub2e4. \ud55c\ub9c8\ub514\ub85c 2019\ub144, \uc804\uccb4 \uc18c\ube44\uc790\uc758 \uadf9\ud788 \uc77c\ubd80\uac00 \uc804\uc790\uc0c1\uac70\ub798 \ud2b8\ub80c\ub4dc\uc5d0\uc11c \uad49\uc7a5\ud788 \ud070 \ubd80\ubd84\uc744 \ucc28\uc9c0\ud588\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-9.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1889\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-9.png\" alt=\"\" width=\"2818\" height=\"1591\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-9.png 2818w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-9-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-9-1024x578.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-9-768x434.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-9-1536x867.png 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-9-2048x1156.png 2048w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-9-696x393.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-9-1068x603.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-9-1920x1084.png 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-9-744x420.png 744w\" sizes=\"auto, (max-width: 2818px) 100vw, 2818px\" \/><\/a><\/p>\n<p>2019\ub144 \ub9d0\uacfc 2020\ub144 3\uc6d4 \uc911\ubc18\uae4c\uc9c0, \ubd80\uc720\ud55c \uc18c\ube44\uc790\ub4e4\uc740 \uc7ac\ub7c9\uc9c0\ucd9c \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc9c0\ucd9c\uac10\uc18c\uacc4\ud68d\uc774 \uc5c6\uc5c8\ub2e4. 2020\ub144 4\uc6d4 \uc911\uc21c \uae30\uc900, \ubd80\uc720\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \uc9c0\ucd9c\uac10\uc18c\uc2ec\ub9ac\ub294 \uc804\ubc18\uc801\uc73c\ub85c \uc5ec\uc804\ud788 \ud0c4\ub825\uc801\uc774\uace0, \uc800\uc18c\ub4dd \uc18c\ube44\uc790\ub4e4\ubcf4\ub2e4 \uc57d\uac04 \ub0ae\uc740 \uc218\uc900\uc774\ub2e4. (\ubcf4\uae30 10 \ucc38\uc870.) \ud558\uc9c0\ub9cc, \uc9c0\ub09c 4\uc8fc \ub3d9\uc548, \ubd80\uc720\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \uc7ac\ub7c9\uce74\ud14c\uace0\ub9ac \uc9c0\ucd9c\uac10\uc18c \uc758\uc9c0\ub294 \ubcc0\ud654\ud588\uace0, \ub2e4\ub978 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4 \ub300\ubd80\ubd84\uc758 \uc18c\ube44\uc2ec\ub9ac\uc640 \uc720\uc0ac\ud558\uac8c \ub530\ub77c\uac00\uace0 \uc788\ub2e4.<br \/>\n\ubd80\uc720\ud55c \uc18c\ube44\uc790\ub4e4\uc740 \ud578\ub4dc\ubc31\uacfc \uc561\uc138\uc11c\ub9ac, \uba85\ud488, \uc790\ub3d9\ucc28, \uac00\uc815\uc6a9\uac00\uad6c \ubc0f \uc778\ud14c\ub9ac\uc5b4 \ub4f1\uc758 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud574 2020\ub144 \uc9c0\ucd9c\uc744 \uc904\uc77c \uac83\uc774\ub77c\uace0 \ub2f5\ud588\ub2e4. \ub300\ubd80\ubd84\uc758 \ub2e4\ub978 \ubbf8\uad6d\uc778\ub4e4\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ubd80\uc720\ud55c \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc740 \uc7ac\ud0dd\uadfc\ubb34, \uc790\ud0dd\ub300\ud53c, \uc9d1\uc5d0\uc11c \uc694\ub9ac\ub97c \ub354 \uc790\uc8fc \ud558\uac8c \ub41c \uc0c1\ud669\uc744 \ubc18\uc601\ud574, \uc18c\ube44\uc790 \uac00\uc804 \ubc0f \uac00\uc815\uc6a9 \uc804\uc790\uc81c\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\ub97c \uc9c0\uc18d\ud560 \uacc4\ud68d\uc774\ub2e4.<\/p>\n<p>\uc0ac\uc2e4, \ubbf8\uad6d\uc5d0\uc11c 2008\ub144 \uce68\uccb4\uae30\uc5d0, \uc758\ub958, \ud578\ub4dc\ubc31, \uc561\uc138\uc11c\ub9ac, \uac00\uc815\uc6a9 \uac00\uad6c \ubc0f \uc778\ud14c\ub9ac\uc5b4, \ubbf8\uc6a9\uad00\ub828 \uba85\ud488 \ubc0f \uc120\ub9dd \ubb3c\ud488\uc740 \uac19\uc740 \ud574\uc5d0 \uce74\ud14c\uace0\ub9ac\uc758 \ub098\uba38\uc9c0 \ubd80\ubb38\uacfc \ud568\uaed8 \ud558\ub77d\ud558\uace0, \uc774\ud6c4 \ub354 \uae09\uaca9\ud788 \ud558\ub77d\ud558\uace0, 2007\ub144 \uc2dc\uc791\uc810\uc73c\ub85c \ud68c\ubcf5\ud558\ub294\ub370 \ub354 \uc624\ub79c \uc2dc\uac04\uc774 \uac78\ub838\uc9c0\ub9cc, \uc804\ubc18\uc801\uc73c\ub85c \uc9c0\ub09c 6 &#8211; 7\ub144 \ub3d9\uc548 \ud3c9\uade0\ubcf4\ub2e4 \ub354 \ube60\ub978 \uc131\uc7a5\uc744 \uad6c\uac00\ud558\uae30\ub3c4 \ud588\ub2e4.<\/p>\n<h3><strong>\uc9c0\uc5ed\ubcc4 \ubc18\uc751<\/strong><\/h3>\n<p>\uacbd\uae30\uce68\uccb4\uc640 \ucf54\ub85c\ub09819\uc5d0 \ub300\ud55c \ubc18\uc751\uc774 \uc18c\ube44\uc790\ub4e4\uc758 \uc5f0\ub839 \ubc0f \uc138\ub300\ucc28\ub97c \ubcf4\uc778 \uac83\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc9c0\uc5ed\uc801 \uaca9\ucc28 \ub610\ud55c \ub4dc\ub7ec\ub0ac\ub2e4. (\ubcf4\uae30 11 \ucc38\uc870.) \ubbf8\uad6d\uc18c\ube44\uc790\uc758 \ub300\ub2e4\uc218\uac00 \uc804\uccb4\uc801\uc73c\ub85c \uacbd\uae30\uce68\uccb4\uac00 \uc784\ubc15\ud574 \ub2f9\uc7a5 \ub2e4\uce60 \uac83\uc73c\ub85c \uc0dd\uac01\ud558\uace0 \uc788\uc9c0\ub9cc, \ud2b9\ud788 \ub3c4\uc2dc\uc9c0\uc5ed \uac70\uc8fc\uc790\ub4e4\uc740 \uad50\uc678\ub098 \ucd0c\ub77d \uc9c0\uc5ed \uac70\uc8fc\uc790\ub4e4\uc5d0 \ube44\ud574 \uc774\ub7f0 \uc2ec\ub9ac\ub97c \ub354\uc6b1 \uac15\ud558\uac8c \ub290\ub07c\uace0 \uc788\ub2e4. \ud55c\ud3b8 \ucf54\ub85c\ub09819 \ud655\uc9c4\uc790\uac00 \ub354\uc6b1 \ub9ce\uc774 \ub098\uc628 \uc8fc\uc5d0 \uac70\uc8fc\ud558\ub294 \uc0ac\ub78c\ub4e4\uc740-\uc778\uad6c\ubc00\ub3c4\uac00 \ub0ae\uc740 \uad50\uc678\uc9c0\uc5ed\uacfc \ud655\uc9c4\uc790 \uc218\uac00 \ub354 \uc801\uc740 \uc8fc\uc5d0 \uc0ac\ub294 \uc0ac\ub78c\ub4e4\uc5d0 \ube44\ud574 14% \ud3ec\uc778\ud2b8\ub098 \ud070 \ucc28\uc774\ub85c- \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uac00 \uadf8\ub4e4\uc758 \ud589\ub3d9\uc744 \uc601\uc6d0\ud788 \ubc14\uafd4 \ub193\uc744 \uac83\uc774\ub77c\uace0 \ub354 \ub9ce\uc774 \uc0dd\uac01\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\ub3c4\uc2dc \uac70\uc8fc\uc790\ub4e4\uc774 \uac1c\uc778\uc801\uc778 \uc7ac\ubb34\uc0c1\ud0dc\uc5d0 \ub354\uc6b1 \uc2ec\uac01\ud558\uac8c \uac71\uc815\ud558\uace0 \uc788\uae30\ub294 \ud558\uc9c0\ub9cc, \uc774 \uae30\uc900\uc5d0 \ub300\ud574\uc11c\ub294 \uacb0\uc18d\ub825\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \uac15\ub825\ud558\ub2e4. \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uac00 \uc801\uc808\ud788 \ud1b5\uc81c\ub418\uba74 \uc18c\ube44\uc2b5\uad00\uc774 \ud68c\ubcf5\ub420 \uac83\uc774\ub77c\uace0 \ubbff\uace0 \uc788\ub294 \ubbf8\uad6d\uc778\uc758 \ube44\uc728\uc740 \ub2e8\uc9c0 35%\uc5d0\uc11c 40% \uc815\ub3c4\uc778\ub370, \ud655\uc9c4\uc790\uac00 \uc801\uac8c \ub098\uc628 \uc8fc\uc5d0\uc11c\ub294 \uc815\uc0c1\uc801\uc778 \uc18c\ube44\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub3cc\uc544\uac08 \uac83\uc774\ub77c\uace0 \ubbff\uace0 \uc788\uc744 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1891\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-11.png\" alt=\"\" width=\"2818\" height=\"1591\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-11.png 2818w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-11-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-11-1024x578.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-11-768x434.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-11-1536x867.png 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-11-2048x1156.png 2048w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-11-696x393.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-11-1068x603.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-11-1920x1084.png 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-11-744x420.png 744w\" sizes=\"auto, (max-width: 2818px) 100vw, 2818px\" \/><\/a><\/p>\n<p>2020\ub144\uc5d0 \ub4e4\uc5b4\uc11c\uba74\uc11c, \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc758 \uaca8\uc6b0 5%\uc5d0\uc11c 25%- \uc751\ub2f5\uc790\uc758 \uc138\ub300\ubcc4 \ube44\uc728\ub85c- \uac00 2020\ub144\uc5d0 \uc628\ub77c\uc778 \uc18c\ube44\ub97c \uc99d\ub300\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud588\ub2e4. \ud558\uc9c0\ub9cc, 2020\ub144 4\uc6d4, \uc57d 31%\uc5d0\uc11c 43%\uc758 \ubbf8\uad6d\uc778\ub4e4\uc774 \uadf8\ub4e4\uc774 \uace7 \uc628\ub77c\uc778 \uc9c0\ucd9c\uc744 \uc99d\ub300\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub2f5\ud588\ub2e4. \u2018\ud56b \uc2a4\ud14c\uc774\ud2b8(hot states)\u2019-\ud604\uc7ac \ucf54\ub85c\ub09819\ud655\uc9c4\uc790\uc758 \uc808\ub300 \uc218\uac00 \uac00\uc7a5 \ub9ce\uc740 \ubbf8\uad6d\uc758 10\uac1c \uc8fc\ub97c \ub9d0\ud568-\uc5d0 \uc0ac\ub294 \ub3c4\uc2dc \ubc0f \uad50\uc678 \uac70\uc8fc \uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub77c\uc778 \uc18c\ube44\ub97c \ub298\ub9b4 \uacc4\ud68d\uc774\ub77c\uace0 \ub9d0\ud55c \ube44\uc911\uc774 \uac00\uc7a5 \ub192\ub2e4. (\ubcf4\uae30 12 \ucc38\uc870.)<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-12.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1901\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-12.png\" alt=\"\" width=\"2818\" height=\"1591\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-12.png 2818w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-12-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-12-1024x578.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-12-768x434.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-12-1536x867.png 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-12-2048x1156.png 2048w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-12-696x393.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-12-1068x603.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-12-1920x1084.png 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-7-12-744x420.png 744w\" sizes=\"auto, (max-width: 2818px) 100vw, 2818px\" \/><\/a><\/p>\n<p>\ubd80\uc720\ud55c \ubbf8\uad6d\uc778\ub4e4-\uacfc \ubd80\uc720\ud55c \ubc00\ub808\ub2c8\uc5c4\uc138\ub300\uc640 X\uc138\ub300\uc758 \uacbd\uc6b0 \ud2b9\ud788-\uc628\ub77c\uc778 \uad6c\ub9e4 \uc99d\uac00 \uacc4\ud68d\uc740 \uc218\uc785\uc774 \ub0ae\uc740 \uc18c\ube44\uc790\ub4e4\uc5d0 \ube44\ud574 1.7\uc5d0\uc11c 1.8\ubc30 \ub354 \ub192\ub2e4. \ucf54\ub85c\ub09819\ub294 \uc804\uc790\uc0c1\uac70\ub798\ub97c \uac15\ud654\ud560 \ubfd0 \uc544\ub2c8\ub77c, \uc800\uc18c\ub4dd \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc774 \uc628\ub77c\uc778 \uad6c\ub9e4\uc758 \ube48\ub3c4\uc640 \uce74\ud14c\uace0\ub9ac \ubc94\uc8fc\ub97c \ud655\ub300\ud568\uc5d0 \ub530\ub77c \ubd80\uc720\ud55c \ubbf8\uad6d\uc778\ub4e4\uc774 \uc628\ub77c\uc778 \uc18c\ube44\uc640 \uc804\uc790\uc0c1\uac70\ub798 \uc131\uc7a5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uac10\uc18c\uc2dc\ud0ac \uc218 \uc787\ub2e4.<\/p>\n<h3><strong>\uacfc\uac70\ub97c \ub3cc\uc544\ubcf4\uace0 \uc55e\uc73c\ub85c \ub098\uc544\uac10<\/strong><\/h3>\n<p>2019\ub144 11\uc6d4\uc744 \ub418\ub3cc\uc544\ubcf4\uba74, \uc7ac\ubb34\uc0c1\ud0dc\uc5d0 \uc0c1\ub300\uc801\uc73c\ub85c \uc790\uc2e0 \uc788\uace0, \uc18c\ube44\uc758\ud5a5\uc774 \uc788\uc73c\uba70, \uc5ec\uc720\uac00 \uc788\uc744 \ub54c, \ud2b8\ub808\uc774\ub4dc\uc5c5\ud558\ub294 \uc131\ud5a5\uc774 \uc788\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc788\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ud574\uac00 \uc9c0\ub098\uac00\uba74\uc11c \uc804\ub9dd\uc774 \uc644\uc804\ud788 \uc7a5\ubc0b\ube5b\uc778 \uac83\uc740 \uc544\ub2c8\uc5c8\ub2e4. 27%\uc5d0\uc11c 30%\uc758 \uc18c\ube44\uc790\ub4e4\uc774 \uacbd\uae30\uce68\uccb4\ub97c \uc608\uc0c1\ud588\uace0, \ud2b8\ub808\uc774\ub4dc \ub2e4\uc6b4\uc758 \uac00\uc18d\ud654\uac00 \ub098\ud0c0\ub0ac\uc73c\uba70, \ub9ce\uc740 \uc774\ub4e4\uc774 \uc7ac\ub7c9\uc9c0\ucd9c \ub454\ud654\ub97c \uc608\uc0c1\ud588\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc740 \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc774 \ub4f1\uc7a5\ud558\uae30 \uc804\uc774\uc5c8\ub2e4. \uc62c\ub4dc\ub178\uba40(old normal)\uc740 126\uac1c\uc6d4 \uc9f8 \uc131\uc7a5\uc5d0 \ub2e4\ub2e4\ub974\uba74\uc11c \uc774\ubbf8 \uc5ed\uc0ac\uc758 \uc800\ud3b8\uc73c\ub85c \uc0ac\ub77c\uc9c0\uae30 \uc9c1\uc804\uc774\uc5c8\uc9c0\ub9cc, \uc6b0\ub9ac\uac00 \uc55e\uc73c\ub85c 24\uac1c\uc6d4 \ub3d9\uc548 \uacbd\uc81c\ub97c \ud68c\uc0dd\ud558\uace0 \uc7ac\uad6c\uc131\ud558\uae30 \uc704\ud574 \ub178\ub825\ud574\uc57c \ud558\ub294 \uc0c1\ud669\uc5d0\uc11c \uadf8\ub798\ub3c4 \uc720\uc6a9\ud558\uac8c \ucc38\uace0\ud560 \ub9cc\ud558\ub2e4.<\/p>\n<p>\ub2e4\uc74c \ubd84\uc11d\uc5d0\uc11c\ub294 \uc704\uae30\uc5d0\uc11c \ud68c\ubcf5\ud558\uace0 \ub274\ub178\uba40(new normal)\uc774 \ub4f1\uc7a5\ud568\uc5d0 \ub530\ub77c, \uc5b4\ub5a4 \uc18c\ube44\uc790\ud589\ud0dc \ubc0f \uc18c\ube44\ubcc0\ud654\uac00 \uc9c0\uc18d\ub418\uace0 \uc5b4\ub5a4 \uac83\uc774 \uc77c\uc2dc\uc801\uc778 \uac83\uc77c\uc9c0\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubcf8\ub2e4. \ub610\ud55c \ub2e4\uc74c\uc8fc \uc911\ubc18\uc5d0\ub294 \uc18c\ube44\uc2ec\ub9ac \ubc0f \uc18c\ube44\ubcc0\ud654\uac00 \uc77c\ubcf8, \ud638\uc8fc, \uc778\ub3c4 \ub4f1 \uc544\ud0dc\uc9c0\uc5ed\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \ud2b9\uc9d1 \ubcf4\uace0\uc11c\ub3c4 \ubc1c\ud45c\ud560 \uc608\uc815\uc774\ub2e4.<\/p>\n<p><span style=\"font-size: 8pt;\">Notes: <\/span><br \/>\n<span style=\"font-size: 8pt;\">1. David John Marotta, \u201cLongest Economic Expansion in United States History,\u201d Forbes, January 21, 2020. <\/span><br \/>\n<span style=\"font-size: 8pt;\">2. Stackline, \u201cThe Top 100 Fastest Growing &amp; Declining Categories in E-commerce,\u201d April 2020.<\/span><\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2020\/covid-consumer-sentiment-survey-snapshot-4-27-20.aspx\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uacfc\uac70\ub97c \ub3cc\uc544\ubcf4\ub294 \uac83\uc740 \ub9e4\ub825\uc801\uc73c\ub85c \ub4e4\ub9b0\ub2e4. \ubbf8\uad6d \uc804\uc5ed\uc5d0\uc11c \ubd09\uc1c4\uac00 \uacc4\uc18d\ub418\uba74\uc11c, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ucf54\ub85c\ub09819(COVID-19)\uc774\uc804\uc5d0 \uc0b6\uc774 \uc5b4\ub560\ub294\uc9c0 \ud68c\uc0c1\ud558\uace0 \uc788\ub2e4. \ucd94\uc5b5\uc5d0 \uc7a0\uae30\uace0 \uc2f6\uc740 \uac83\uc740 \uc778\uac04\uc801\uc778 \ucc28\uc6d0\uc5d0\uc11c \ubd84\uba85\ud788 \uc774\ud574\ud560 \ub9cc\ud55c \uac83\uc774\ub2e4. \ubd88\uacfc \uba87 \ub2ec \uc804\ub9cc \ud574\ub3c4 \uc18c\ube44\uc790\ub4e4\uc740 \uc0dd\ub3d9\uac10\uc73c\ub85c \uac00\ub4dd \ucc2c \ud65c\ub3d9\uc744 \ud558\uace0 \uc788\uc5c8\ub2e4. \ud734\uac00\ub97c \uac00\ub294 \uac83\uc5d0\uc11c\ubd80\ud130 \ud544\uc218\ud488\uc774 \uc544\ub2cc \uac83\uc744 \uc1fc\ud551\ud558\uace0 \uc88b\uc544\ud558\ub294 \uc2dd\ub2f9\uc5d0\uc11c \uc678\uc2dd\uc744 \ud558\uace0, \uadf8\uc800 \uac00\uc871\uacfc \uce5c\uad6c\ub4e4\uacfc \uac00\uae5d\uac8c \uc811\ucd09\ud558\uba74\uc11c \ub9cc\ub0a0 \uc218 \uc788\uc5c8\ub2e4. \ub610\ud55c, 2020\ub144 1\uc6d4 \uae30\uc900, \ubbf8\uad6d\uc740 126\uac1c\uc6d4 \uc9f8 \uacbd\uc81c \ud655\ub300\uae30\uc5d0 \ub3cc\uc785\ud558\uace0 \uc788\uc5c8\ub294\ub370, \ubbf8\uad6d \uc5ed\uc0ac\uc0c1 \uac00\uc7a5 \uae34 \uacbd\uc81c\uc131\uc7a5 \uc9c0\uc18d\uae30\uac04\uc774\uc5c8\ub2e4. <\/p>\n","protected":false},"author":1,"featured_media":1903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-1873","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-covid19"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/1873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=1873"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/1873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/1903"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=1873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=1873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=1873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}