{"id":2069,"date":"2020-05-26T20:22:22","date_gmt":"2020-05-26T11:22:22","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2069"},"modified":"2020-06-09T16:31:09","modified_gmt":"2020-06-09T07:31:09","slug":"covid-19-consumer-sentiment-snapshot-8","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/covid-19-consumer-sentiment-snapshot-8\/","title":{"rendered":"COVID-19 \uc18c\ube44\uc790 \uc2ec\ub9ac \uc2a4\ub0c5\uc0f7 #8: \uc55e\uc73c\ub85c\uc758 \uc804\ub9dd\uc744 \uc5ff\ubcf4\ub2e4"},"content":{"rendered":"<p>\uc0c8\ub85c\uc6b4 \uc2dc\uc791\uc758 \uacc4\ud68d. \uacf5\uc6d0\uc744 \uc870\uae45\ud558\ub294 \uc0ac\ub78c\ub4e4. \ud574\ubcc0\uc5d0\uc11c\uc758 \uc77c\uad11\uc695. \uc774\uc81c \uc138\uacc4\ub294 \ucf54\ub85c\ub09819\uc758 \ud55c \ud398\uc774\uc9c0\ub97c \ub118\uaca8 \ub2e4\uc74c \ucc55\ud130\ub97c \uc4f0\ub824\ub294 \uc911\uc774\ub2e4. \uc5b4\ub5bb\uac8c \uc548\uc804\ud558\uac8c \uc77c\uc0c1\uc0dd\ud65c\uc744 \uc7ac\uac1c\ud560 \uac83\uc778\uac00\uc5d0 \uc8fc\ub825\ud558\ub294 \ucc55\ud130\uac00 \ub420 \uac83\uc774\ub2e4. \uac70\uc758 \uc90c(Zoom) \ud654\uc0c1\ud68c\uc758\ub97c \ud1b5\ud574\uc11c\ub9cc \uc0ac\ub78c\ub4e4\uc744 \ub9cc\ub098\ub294 \uc0dd\ud65c\uc774 \uacc4\uc18d\ub420 \uac83 \uac19\uc9c0\ub294 \uc54a\ub2e4\uace0 \ud574\ub3c4, \ub9ce\uc740 \ubd84\uc11d\uac00\ub4e4\uc774 \uc18c\ube44\uc790\ub4e4\uc758 \ud589\ub3d9\uacfc \uc18c\ube44\ubc29\uc2dd\uc758 \uc601\uad6c\uc801\uc778 \ubcc0\ud654\uac00 \uc774\ubbf8 \uc5b4\ub290 \uc815\ub3c4 \uc790\ub9ac\uc7a1\uc558\uc73c\uba70 \uc6b0\ub9ac\uc758 \uc0b6\uc740 \uc808\ub300 \uc608\uc804\uacfc \ub611\uac19\uc9c0\ub294 \uc54a\uc744 \uac83\uc774\ub77c\uace0 \ubcf4\uace0 \uc788\ub2e4. \uc55e\uc73c\ub85c \uba87 \uc8fc \ub3d9\uc548, \uc6b0\ub9ac\ub294 \uc5b4\ub5a4 \ubcc0\ud654\ub4e4\uc774 \uc9c0\uc18d\ub418\uace0, \uc5bc\ub9c8\ub098 \uc624\ub7ab\ub3d9\uc548 \uc9c0\uc18d\ub420 \uac83\uc774\uba70, \ub274\ub178\uba40(new normal)\uc740 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uc9c0\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubcfc \uac83\uc774\ub2e4. \ub610\ud55c, \uae30\uc5c5\ub4e4\uc774 \uc218\uc694\uc758 \uc120\ub3c4\uc9c0\ud45c\ub4e4\uc744 \uc5b4\ub5a4 \uad00\uc810\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \uadf8 \u2018\ub4f1\ub300(lighthouse)\u2019\ub97c \ud68c\ubcf5\uae30\uc640 \uadf8 \uc774\ud6c4\uc758 \uae30\uac04\uc758 \uc218\uc694 \ucc3d\ucd9c\uacc4\ud68d\uc5d0 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc9c0\uc5d0 \ub300\ud574 \ub17c\uc758\ud560 \uac83\uc774\ub2e4.<\/p>\n<h3><strong>\ub2e4\uc74c \ucc55\ud130<\/strong><\/h3>\n<p>\ub9ce\uc740 \uc120\uc9c4\uad6d \uc2dc\uc7a5\uc5d0\uc11c \ubd09\uc1c4\uac00 \ub9c9\ubc14\uc9c0\uc5d0 \ub2e4\ub2e4\ub974\uba74\uc11c, \uc18c\ube44\uc790\ub4e4\uc740 \ubbf8\ub798\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uae0d\uc815\uc801\uc778 \uc2ec\ub9ac\ub97c \ud45c\ucd9c\ud558\uae30 \uc2dc\uc791\ud558\uace0 \uc788\uc73c\uba70, \ucd5c\uc545\uc758 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4 \uc0c1\ud669\uc740 \uc544\uc9c1 \uc624\uc9c0 \uc54a\uc558\ub2e4\uace0 \ubbff\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \uc218\uac00 \ubaa8\ub4e0 \uc2dc\uc7a5\uc5d0\uc11c \uacc4\uc18d\ud574\uc11c \uc904\uc5b4\ub4e4\uace0 \uc788\ub2e4. (\ubcf4\uae30 1 \ucc38\uc870.)<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2078\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-1.jpg\" alt=\"\" width=\"1075\" height=\"705\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-1.jpg 1075w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-1-300x197.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-1-1024x672.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-1-768x504.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-1-696x456.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-1-1068x700.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-1-640x420.jpg 640w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-1-741x486.jpg 741w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\" \/><\/a><\/p>\n<p>\uc774\ub807\ub4ef \uc2ec\ub9ac\ub294 \uae0d\uc815\uc801\uc73c\ub85c \ubcc0\ud558\uace0 \uc788\uc9c0\ub9cc, \ub300\ubd80\ubd84\uc758 \uc18c\ube44\uc790\ub4e4\uc774 \ucf54\ub85c\ub098\ub85c \uc778\ud574 \uc9c0\uae08\uc758 \uc0b6\uc774 \uacfc\uac70\uc640 \ub2ec\ub77c\uc84c\uc744 \ubfd0 \uc544\ub2c8\ub77c \uc55e\uc73c\ub85c \uadf8\ub9ac\uace0 \uc601\uc6d0\ud788 \uc0b6\uc758 \ubc29\uc2dd\uc774 \ub2ec\ub77c\uc9c8 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uace0 \uc788\ub2e4. (\ubcf4\uae30 2\ucc38\uc870.) \uae30\uc5c5\ub4e4\uc5d0\uac8c \uc788\uc5b4 \ub3c4\uc804\uacfc\uc81c\ub294 \uc0c1\ud488, \uc11c\ube44\uc2a4, \uacbd\ud5d8\uc5d0 \ub300\ud55c \ub2c8\uc988\uc640 \uc120\ud0dd\uc694\uc778\ub4e4\uc774 \ucf54\ub85c\ub09819 \uc774\ud6c4 \uc5b4\ub5bb\uac8c \ubcc0\ud588\ub294\uc9c0- \uadf8\ub9ac\uace0 \uc774 \ubcc0\ud654\uac00 \uc77c\uc2dc\uc801\uc778 \uac83\uc778\uc9c0 \uc601\uad6c\uc801\uc778 \uac83\uc778\uc9c0 \ud310\ub2e8\ud558\ub294 \uac83\uc774\ub2e4. \uacbd\uae30\uac00 \ud68c\ubcf5\uae30\uc5d0 \ub4e4\uc5b4\uc11c\uac8c \ub418\uba74 \uc2dc\uc7a5\uc811\uadfc \ubc29\uc2dd\ubfd0 \uc544\ub2c8\ub77c \uace0\uac1d\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud560 \uc0c1\ud488, \uc11c\ube44\uc2a4, \uacbd\ud5d8\uc744 \uc801\uc808\ud788 \uc870\uc815\ud558\ub294 \uac83\uc774 \uacbd\uae30 \ubc18\ub4f1\uae30, \uadf8\ub9ac\uace0 \uc774\ud6c4 \ub274\ub178\uba40\uc774 \ub4f1\uc7a5\ud558\uac8c \ub420 \ub54c \uc131\uacf5\uc744 \uacb0\uc815\ud558\ub294 \ud575\uc2ec\uc694\uc18c\uc77c \uac83\uc774\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2077\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-2.jpg\" alt=\"\" width=\"1075\" height=\"583\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-2.jpg 1075w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-2-300x163.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-2-1024x555.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-2-768x417.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-2-696x377.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-2-1068x580.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-2-774x420.jpg 774w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\" \/><\/a><\/p>\n<h3><strong>\uc2ec\ub9ac\uc801 \ub2a5\ub825\uc758 \uc911\uc694\uc131<\/strong><\/h3>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \ubbf8\ub798\uc5d0 \uc5b4\ub5bb\uac8c \ud589\ub3d9\ud560 \uc9c0\ub97c \uc608\uce21\ud558\ub294\ub370 \uc788\uc5b4 \ud615\ud3b8\uc5c6\uae30\ub85c \uc545\uba85 \ub192\ub2e4. \uc77c\ubd80\ub7ec \uac70\uc9d3\ub9d0\uc744 \ud574\uc11c\uac00 \uc544\ub2c8\ub77c \uc2a4\uc2a4\ub85c \ubbf8\ub798\uc758 \uc0c1\ud669\uc5d0 \uc788\ub2e4\ub294 \uac00\uc815 \ud558\uc5d0, \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc744 \uc0c1\uc0c1\ud558\uace0 \uadf8 \uc0c1\ud669\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ub290\ub084 \uac83\uc774\uc9c0 \uc608\uc0c1\ud558\uace0, \uadf8 \ud6c4 \uc2e4\uc81c \ud589\ub3d9\uc744 \uacb0\uc815\ud558\uae30 \uc704\ud574\uc11c \ud574\uc57c \ud558\ub294 \ud2b8\ub808\uc774\ub4dc\uc624\ud504\ub97c \ud310\ub2e8\ud558\ub294 \uac83\uc774 \uc5b4\ub835\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n<p>\uc774\ub7f0 \uc774\uc720\ub85c, \uc6b0\ub9ac\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ubbf8\ub798\uc5d0 \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \ud589\ub3d9\ud560 \uc9c0\ub97c \ud310\ub2e8\ud558\uae30 \uc704\ud574\uc11c\ub294, \uc77c\uba85 \ub274\ub178\uba40\uc608\uce21\ubcc0\uc218(NNP:New Normal Predictors)\ub77c\uace0 \ud558\ub294 \uc77c\ub828\uc758 \uad00\uc810\uc744 \ud1b5\ud574 \uc18c\ube44\uc790 \uc758\ub3c4\ub97c \ud3c9\uac00\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. BCG NNP\ub294 \uc720\uc0ac\ud55c \uc0c1\ud669\uc5d0\uc11c \uacfc\uac70\uc758 \ud589\ud0dc, \uc758\uc9c0\uc758 \uc815\ub3c4, \uc2b5\uad00\uc758 \uc2ec\ub9ac, \ub9e5\ub77d, \uc815\uc11c \ub77c\ub294 5\uac00\uc9c0 \ud575\uc2ec \ub9e4\uac1c\ubcc0\uc218\ub97c \uace0\ub824\ud588\ub2e4.<\/p>\n<p><strong>\uacfc\uac70\uc758 \ud589\ud0dc.<\/strong> \ubbf8\ub798\ud589\ub3d9\uc758 \ucd5c\uace0 \uc608\uce21\ubcc0\uc218\ub294 \uacfc\uac70\uc758 \ud589\ub3d9\uc774\ub77c\ub294 \uc810\uc5d0\uc11c, \uc18c\ube44\uc790\ub4e4\uc774 \uc774\uc804 \uc704\uae30\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud589\ub3d9\ud588\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4. \ud2b9\ud788, \uc6b0\ub9ac\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc704\uae30 \ub3d9\uc548 \ubcf4\uc778 \uac83 \uc911 \uc5b4\ub5a4 \ud589\ub3d9\uacfc \uc2ec\ub9ac\uac00 \uc774\ud6c4\uc5d0 \uc815\uc0c1\uc73c\ub85c \ub3cc\uc544\uac14\uace0, \uc5b4\ub5a4 \ubcc0\ud654\uac00 \ub354 \uc624\ub798 \uc9c0\uc18d\ub410\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc774 \ubcc0\ud654\ub4e4\uc774 \uc6b0\ub9ac\uac00 \ud604\uc7ac \ucf54\ub85c\ub09819 \uc0ac\ud0dc\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \uac83\ub4e4\uacfc \uc5bc\ub9c8\ub098 \uc5f0\uad00\ub418\uc5b4 \uc788\ub294\uc9c0 \uac80\ud1a0\ud574\ubcfc \ud544\uc694\uac00 \uc788\ub2e4. \uc18c\ube44\uc2ec\ub9ac\uc640 \uacfc\uac70 \uc704\uae30\uc758 \uacbd\ud5d8\uc5d0\uc11c \ubcfc \ub54c, \uc18c\ube44\uc790\ub4e4\uc740 \ud68c\ubcf5\uc131\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc77c\ub2e8 \uac00\uc7a5 \uadf9\uc2ec\ud55c \uc704\uae30\uc0c1\ud669\uc774 \uc7a0\uc7a0\ud574\uc9c0\uba74, \ub300\ubd80\ubd84\uc740 \uba87\uba87 \u2018\ube44\uc0c1\uc0ac\ud0dc\u2019 \uc2b5\uad00\uc744 \uadf8\ub9cc\ub450\uace0 \uc704\uae30 \uc804 \ud589\ub3d9\uc73c\ub85c \ub3cc\uc544\uac00\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c, \ub2e8\uc9c0 \uc77c\ubd80\uc758 \u2018\uac15\uacbd\ud55c \uac70\ubd80\uc790\ub4e4\u2019- \uc808\ub300 \uc608\uc804 \ud65c\ub3d9\uc73c\ub85c \ub3cc\uc544\uac00\ub294 \uac83\uc740 \uc0dd\uac01\ud560 \uc218 \uc5c6\ub2e4\uace0 \ub9d0\ud558\ub294 \uc18c\ube44\uc790\ub4e4-\ub9cc \uc2dc\uac04\uc774 \uc9c0\ub098\ub3c4 \uc815\uc0c1\uc73c\ub85c \ub3cc\uc544\uac00\uc9c0 \uc54a\uc744 \uac83\uc774\ub2e4. \uc6b0\ub9ac\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ud2b9\uc815 \uc815\uc0c1\uc801 \ud589\ud0dc\ub85c \ud68c\uadc0\ud558\ub824\ub294 \uacbd\ud5a5\uc744 BCG\uc758 \uc704\uae30\ud68c\uadc0\uc6d0\uce59(Crisis Reversion Principle)\uc774\ub77c\uace0 \ubd80\ub978\ub2e4. \uadf8\ub807\uae30\ub294 \ud574\ub3c4, \ucf54\ub85c\ub09819 \uc704\uae30\ub294 \ub2e4\ub978 \ub9ce\uc740 \uc704\uae30\ub4e4\uacfc\ub294 \ub2ec\ub9ac \uc77c\uc2dc\uc801\uc778 \uc0ac\ud0dc\ub77c\uace0 \ud560 \uc218\uac00 \uc5c6\uace0 \uc55e\uc73c\ub85c \uc5bc\ub9c8 \ub3d9\uc548\uc740 \uc0c1\ud669\uc744 \uc0c1\uae30\ud574 \uc8fc\ub294 \uc0ac\uac74\uacfc \uc790\ub8cc\uac00 \uacc4\uc18d\ud574\uc11c \ub9e4\uc77c\uc758 \ub274\uc2a4\ubcf4\ub3c4\uc5d0\uc11c \ub04a\uc774\uc9c0 \uc54a\uc744 \uac83\uc774\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c, \uc18c\ube44\uc790\ub4e4\uc774 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud68c\ubcf5\ub825\uc744 \ubc1c\ud718\ud574 \uc704\uae30\uc774\uc804 \ud589\ub3d9\uc73c\ub85c \ub3cc\uc544\uac00\ub824\uba74 \uc5bc\ub9c8\uac04\uc758 \uc2dc\uac04\uc774 \uac78\ub9b4 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>\n<p><strong>\uc758\uc9c0\uc758 \uc815\ub3c4.<\/strong> \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \ubcc0\uc218\ub294 \uc18c\ube44\uc790\uac00 \ubd09\uc1c4\uae30\uac04 \ub3d9\uc548 \uc911\ub2e8\ud55c \ud65c\ub3d9\uc744 \ub2e4\uc2dc \ud558\uac70\ub098 \ubd09\uc1c4 \uae30\uac04 \ub3d9\uc548 \ub354 \ub9ce\uc774 \ud588\uac70\ub098 \ucc98\uc74c\uc73c\ub85c \ud574 \ubcf4\uc558\ub358 \ud65c\ub3d9\uc744 \uacc4\uc18d\ud558\ub824\ub294 \uc758\uc9c0\uc758 \uc815\ub3c4\uc774\ub2e4. \uc774\ub7f0 \uc758\uc9c0\ub294 \ub2e4\uc74c\uc758 \ub450 \ub9e5\ub77d\uc5d0\uc11c \ud3c9\uac00\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4. \uc774 \ud65c\ub3d9\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc774 \uc5bc\ub9c8\ub098 \ud070 \uae30\uc068\uc744 \ub290\ub07c\ub294\uac00? \uc774 \ud65c\ub3d9\uc744 \uc55e\uc73c\ub85c \ucd94\uad6c\ud558\uae30 \uc704\ud574 (\uc2dc\uac04\uacfc \uc790\uc6d0 \uce21\uba74\uc5d0\uc11c) \uc5bc\ub9c8\ub098 \ud070 \ub2a5\ub825\uc774 \uc788\uc5b4\uc57c \ud558\ub294\uac00? \ud754\ud55c \uc608\ub85c, \uc6b4\ub3d9\uc744 \uc5f4\uc2ec\ud788 \ud558\uaca0\ub2e4\ub294 \uc0c8\ud574\ub2e4\uc9d0\uc744 \uc0dd\uac01\ud574\ubcf4\uc790. \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc5f0\ucd08\uc5d0\ub294 \uaddc\uce59\uc801\uc73c\ub85c \uccb4\uc721\uad00\uc5d0 \uac00\uaca0\ub2e4\ub294 \uad73\uc740 \uacb0\uc2ec\uc744 \ud558\uc9c0\ub9cc, \uc6b0\ub9ac\ub294 \ub450 \uac00\uc9c0 \uc694\uc18c\ub85c \uc778\ud574 \uc7a5\uae30\uc801\uc73c\ub85c \uc774 \ud65c\ub3d9\uc744 \uc720\uc9c0\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uadf8\ub807\uc9c0 \ubabb\ud55c \uc0ac\ub78c\ub4e4\uc774 \ub098\ub25c\ub2e4\ub294 \uac83\uc744 \ubc1c\uacac\ud588\ub2e4. \uc6b4\ub3d9\uc744 \ud560 \ub54c \ub290\ub07c\ub294 \uae30\uc068\uc758 \uc815\ub3c4\uc640 \uadf8\ub4e4\uc758 \uc6b0\uc120\uc21c\uc704\uc640 \ud574\uc57c \ud560 \uc77c\ub4e4\uc5d0 \ube44\ud574 \uc6b4\ub3d9\uc744 \uacc4\uc18d\ud558\uae30\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub2e4\uace0 \ub290\ub07c\ub294 \uc2dc\uac04\uacfc \uc790\uc6d0\uc774\ub2e4.<sup>1<\/sup><\/p>\n<p><strong>\uc18c\uadf9\uc801 \uc2b5\uad00.<\/strong> \ub9ce\uc740 \ucc45\ub4e4\uc774 \uc2ec\ub9ac\uc801 \uad00\uc131-\ud604\uc0c1\ud0dc\ub97c \uc720\uc9c0\ud558\ub824\ub294 \uacbd\ud5a5-\uacfc \uc5b4\ub290 \uc815\ub3c4\ub294 \uc758\ub3c4\uc801\uc73c\ub85c \ud615\uc131\ub418\uc9c0\ub9cc \ub610 \uc5b4\ub290 \uc815\ub3c4\ub294 \ubb34\uc758\uc2dd\uc801\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc9c0\ub294 \uc2b5\uad00\uc758 \uc2ec\ub9ac\uc5d0 \ub300\ud574 \uc124\uba85\ud558\uace0 \uc788\ub2e4. \uc774 \ucc45\ub4e4\uc774 \ub9d0\ud558\ub294 \ud575\uc2ec\uc740 \uc2b5\uad00\uc774\ub77c\ub294 \uac83\uc740 \uc77c\ub2e8 \ud615\uc131\ub418\uba74, \uae68\uae30\uac00 \uc5b4\ub835\ub2e4\ub294 \uc810\uc774\ub2e4.2 \uc774\ub7f0 \uad00\uc810\uc5d0\uc11c, \uc18c\ube44\uc790\ub4e4\uc774 \uc704\uae30 \uc0c1\ud669\uc5d0\uc11c \ud588\ub358 \ud65c\ub3d9\ub4e4\uc774 \uc9c4\uc815\ud55c \uc2b5\uad00\uc774 \ub420\uc9c0 \uc544\ub2c8\uba74 \ub2e8\uc21c\ud55c \uc784\uc2dc\ubc29\ud3b8\uc774\uc5c8\ub294\uc9c0\ub97c \ud310\ub2e8\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4.<\/p>\n<p><strong>\ub9e5\ub77d.<\/strong> \ub9e5\ub77d\uc5d0\ub294 \uc815\ubd80\uc758 \uc81c\ud55c\uc870\uce58\uc640 \uac19\uc740 \uac70\uc2dc\uc801 \uc694\uc18c\ub4e4\uacfc \uac1c\uc778\uc758 \uc9c0\uc5ed\uc0ac\ud68c\ub098 \uc8fc\ubcc0 \uc778\uac04\uad00\uacc4 \ub4f1 \ubbf8\uc2dc\uc801 \uc694\uc778\ub4e4\uc774 \ubaa8\ub450 \ud3ec\ud568\ub420 \uc218 \uc788\ub2e4. \uc774 \ub450 \ub9e5\ub77d \ubaa8\ub450 \uc18c\ube44\uc790 \ud589\ub3d9\uc591\uc2dd\uc5d0 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uc885\uc885 \ubbf8\uc2dc\uc801 \ub9e5\ub77d\uc758 \uc601\ud5a5\uc744 \uacfc\uc18c\ud3c9\uac00\ud558\uc9c0\ub9cc, \uc6b0\ub9ac\ub294 \uc774 \uc5ed\uc2dc \uc18c\ube44\uc790 \ud589\ud0dc\uc5d0 \uc77c\uc2dc\uc801 \ubc0f \uc601\uad6c\uc801\uc778 \ubcc0\ud654\uc5d0 \uc911\uc694\ud55c \ub3d9\uc778\uc784\uc744 \ubc1c\uacac\ud588\ub2e4. \uc774 \ub9e5\ub77d\uc5d0\ub294 \uc5ec\ub7ec \uc694\uc18c\uac00 \ud3ec\ud568\ub41c\ub2e4. \ub204\uad6c\uc640 \ud568\uaed8 \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub290\ub0d0 \uc5d0\uc11c\ubd80\ud130 \uc5b4\ub5a4 \uc0ac\ud68c\uc801 \uae30\uc900\uacfc \ub3d9\ub8cc\uc9d1\ub2e8 \uc555\ub825\uc744 \uacbd\ud5d8\ud558\ub290\ub0d0, \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uc870\uc9c1\uc5d0\uc11c \ud2b9\uc815\ud589\ub3d9\uc774 \ubcf4\uc0c1 \ubc1b\ub290\ub0d0 \ubc18\ub300\ub85c \uc800\uc9c0\ub2f9\ud558\ub290\ub0d0 \ub4f1\uc774\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc790\uc2e0\uc758 \uc8fc\uc704\uc5d0 \uc788\ub294 \ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc774 \ub9c8\uc2a4\ud06c\ub97c \uc4f4\ub2e4\uba74, \uc2a4\uc2a4\ub85c\ub3c4 \ub9c8\uc2a4\ud06c\ub97c \uc4f8 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\ub2e4.<\/p>\n<p><strong>\uc815\uc11c.<\/strong> \ub9e5\ub77d\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc18c\ube44\uc790 \uc2e0\ub8b0\ub3c4\ub294 \uac70\uc2dc\uc801 \uc218\uc900(\uc608\ub97c \ub4e4\uc5b4, \uacbd\uae30\uce68\uccb4 \uac00\ub2a5\uc131\uc5d0 \ub300\ud574 \uac71\uc815\ud558\uac70\ub098 \uacf5\uc911\ubcf4\uac74 \ubc0f \uc548\uc804\uc5d0 \ub300\ud55c \uc6b0\ub824 \ub4f1)\uacfc \ubbf8\uc2dc\uc801 \uc218\uc900(\uc608\ub97c \ub4e4\uc5b4, \uac1c\uc778\uc758 \uc7ac\uc815\uc801 \uc548\uc815\uc131\uc774\ub098 \uc2e4\uc9c1\uc5d0 \ub300\ud55c \uc6b0\ub824 \ub4f1) \ubaa8\ub450\uc5d0\uc11c \uc791\uc6a9\ud55c\ub2e4. \uc774 \ub450 \ucc28\uc6d0 \ubaa8\ub450\uc5d0\uc11c \uc815\uc11c\ub294 \uc18c\ube44\uc790\ud589\ub3d9\uacfc \uc18c\ube44\ud589\ud0dc-\uadf8\ub9ac\uace0 \ud0dc\ub3c4\uc640 \ud589\ub3d9\uc758 \ud1a0\ub300\uac00 \ub418\ub294 \uc758\uc9c0\uc758 \uc815\ub3c4(\uc55e\uc11c \uc124\uba85\ud55c)\uc5d0 \uc911\ub300\ud55c \uc601\ud5a5\uc774 \uc788\ub2e4. \uc774\ub7f0 \uace0\ub824\uc0ac\ud56d\ub4e4\uc774 \ud2b9\uc815 \ud589\ub3d9\uc758 \ud575\uc2ec\uc694\uc778\uc744 \uad6c\uc131\ud558\uac8c \ub420 \ub54c, \uc815\uc11c\uac00 \ubcc0\ud654\ud558\uba74 \uc885\uc885 \uc18c\ube44\uc790 \ud589\ub3d9 \uc5ed\uc2dc \ubcc0\ud558\uac8c \ub41c\ub2e4.<\/p>\n<h3><strong>\uc18c\ube44\uc790 \uc758\uacac \ubc0f BCG NNP \uc801\uc6a9<\/strong><\/h3>\n<p>\uc18c\ube44\uc790\ub4e4\uc758 \uac1c\uc778\uc801\uc778 \uacbd\ud5d8\uc740 \uc55e\uc73c\ub85c \uadf8\ub4e4\uc758 \uc0b6\uc744 \uc5b4\ub5bb\uac8c \ubcc0\ud654\uc2dc\ud0ac\uc9c0\uc5d0 \ub300\ud55c \uadf8\ub4e4\uc758 \uc0ac\uace0\ubc29\uc2dd\uc744 \ud615\uc131\ud55c\ub2e4. (\ubcf4\uae30 3 \ucc38\uc870.) \uc5f0\uad6c\uc870\uc0ac\ub97c \ud1b5\ud574, \uc218\ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uac00\uae4c\uc6b4 \ubbf8\ub798\uc5d0 \uc1fc\ud551\uc744 \uc904\uc774\uace0 \uc5ec\ub7ec \uc0ac\ub78c\uc774 \uad00\ub828\ub418\ub294 \ud65c\ub3d9\uc744 \uc790\uc81c\ud558\ub294 \ub4f1 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\uc640 \uc77c\uc0c1\uc0dd\ud65c\uc758 \ubcc0\ud654\ub97c \uc2e4\ucc9c\ud560 \uac83\uc774\ub77c\uace0 (\ube44\ubcf4\uc870) \ubc1d\ud614\ub2e4. \ud558\uc9c0\ub9cc \uc77c\ub2e8 \ubc14\uc774\ub7ec\uc2a4\uac00 \ud1b5\uc81c\ub418\uace0 \uce58\ub8cc\uc81c\ub098 \ubc31\uc2e0\uc774 \uac00\uc6a9\ud558\uac8c \ub418\uba74 \uc774\ub7f0 \ud589\ub3d9\uc774 \uc5bc\ub9c8\ub098 \uc624\ub798 \uc9c0\uc18d\ub420 \uc9c0\ub294 \ubb3c\ub860 \uc9c0\ucf1c\ubd10\uc57c \ud560 \uac83\uc774\ub2e4. \ud604\uc7ac \ubc14\uc774\ub7ec\uc2a4 \uac10\uc5fc\uc758 \ub450\ub824\uc6c0\uc740 \uba85\ubc31\ud558\ub2e4. \ud55c \uc18c\ube44\uc790\ub294, \u2019\uc2dd\ub2f9, \uacf5\uc6d0, \ud639\uc740 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ubaa8\uc774\ub294 \uc5b4\ub5a4 \uacf3\uc774\ub77c\ub3c4 \uac00\ub294 \uac83\uc774 \ub9e4\uc6b0 \uaebc\ub824\uc9c0\uba70\u2026\ubaa8\ub4e0 \uac83\uc5d0 \ub300\ud574 \uad49\uc7a5\ud788 \uc608\ubbfc\ud558\uac8c \ub290\ub07c\uace0 \uc788\ub2e4.\u20193 \uace0 \ub9d0\ud588\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7f0 \ub450\ub824\uc6c0\ub3c4 \ubc14\uc774\ub7ec\uc2a4\uac00 \ub354 \uc774\uc0c1 \uc18c\ube44\uc790\ub4e4\uc758 \uac74\uac15\uacfc \uc548\uc804\uc5d0 \uc989\uac01\uc801\uc778 \uc704\ud5d8\uc774 \uc544\ub2c8\uac8c \ub418\uc5b4, \uc0c1\ud669\uc774 \ubcc0\ud654\ud558\uba74 \uc0ac\ub77c\uc9c8 \uac83\uc774\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2076\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-3.jpg\" alt=\"\" width=\"1075\" height=\"677\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-3.jpg 1075w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-3-300x189.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-3-1024x645.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-3-768x484.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-3-696x438.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-3-1068x673.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-3-667x420.jpg 667w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\" \/><\/a><\/p>\n<p>\uc55e\uc11c \uc0b4\ud3b4\ubd24\ub4ef\uc774, \uc18c\ube44\uc790\ub4e4\uc740 \uadf8\ub4e4\uc758 \ud604\uc7ac \uac10\uc815\uc774 \uc5bc\ub9c8\ub098 \uc624\ub798 \uc9c0\uc18d\ub420 \uc9c0\uc5d0 \ub300\ud574 \uacfc\uc7a5\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc73c\uba70(\uc18c\uc704 \u2018\uc608\uce21 \ud3b8\uacac\u2019 \ud604\uc0c1), \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc704\uae30 \uc774\ud6c4\uc5d0 \uadf8\ub4e4\uc5d0\uac8c \uc7a5\uae30\uc801\uc778 \ubcc0\ud654\uac00 \uc0dd\uacbc\ub2e4\uace0 \uc21c\uc218\ud558\uac8c \ubbff\uace0 \uc788\ub2e4. \ud558\uc9c0\ub9cc, \uc77c\ub2e8 \uc704\uae30\uac00 \uc885\uc2dd\ub418\uace0 \ub450\ub824\uc6c0\uc774 \uc0ac\ub77c\uc9c0\uba74, \uc774\ub4e4 \uc911 \ub300\ub2e4\uc218\uac00 \uc0c8\ub85c\uc6b4 \ud589\ub3d9\uc774\ub098 \ud0dc\ub3c4\ub97c \uc720\uc9c0\ud558\uc9c0 \uc54a\ub294\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 9\/11\uc774\ud6c4 \uc0c1\ub2f9\uc218\uc758 \uc18c\ube44\uc790\ub4e4\uc774 \uc55e\uc73c\ub85c \ud56d\uacf5\ud3b8\uc744 \ub35c \uc774\uc6a9\ud558\uac70\ub098 \uc544\uc608 \uc774\uc6a9\ud558\uc9c0 \uc54a\uc744 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud588\uc9c0\ub9cc, 3\ub144 \ub3d9\uc548 \ube44\uc2b7\ud55c \uc0ac\uac74\uc774 \ubc1c\uc0dd\ud558\uc9c0 \ud558\uace0 \uc2dc\uac04\uc774 \ud750\ub974\uc790, \ud56d\uacf5\uc5ec\ud589\uc740 \uc810\ucc28 9\/11 \uc774\uc804\uc758 \uc218\uc694\uc218\uc900\uc744 \ud68c\ubcf5\ud588\ub2e4.<sup>4<\/sup><\/p>\n<p>\uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ubd09\uc1c4\uae30\uac04\ub3d9\uc548 \uc0dd\uaca8\ub09c \uc77c\ubd80 \uc0c8\ub85c\uc6b4 \uc2b5\uad00\ub4e4\uc740 \uc704\uae30 \ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\ub420 \uc218 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uba87\uba87 \uc18c\ube44\uc790\ub4e4\uc740 \ub354 \uc624\ub7ab\ub3d9\uc548 \u2013\uc190\uc53b\uae30\ub97c \uc790\uc8fc \ud558\ub294 \ub4f1- \ub354 \ub192\uc740 \uccad\uacb0\uae30\uc900\uc744 \uc720\uc9c0\ud558\ub824\ub294 \uc9d5\ud6c4\ub97c \ubcf4\uc774\uace0 \uc788\ub2e4.<\/p>\n<p>\ub610\ud55c, \uc5b4\ub5a4 \uacbd\uc6b0\uc5d0\ub294 \uc704\uae30\ub85c \uc778\ud574 \uc18c\ube44\uc790\ub4e4\uc758 \uc0b6\uc5d0 \ub300\ud55c \uc0dd\uac01\uc774 \uc601\uad6c\uc801\uc73c\ub85c \ubcc0\ud654\ub418\uc5b4, \uacb0\uacfc\uc801\uc73c\ub85c \uadf8\ub4e4\uc758 \uc18c\ube44\ud589\ud0dc\uc640 \uc120\ud0dd\uae30\uc900\uc744 \ubcc0\ud654\uc2dc\ud0ac \uc218\ub3c4 \uc788\ub2e4. \ud604\uc7ac \uc18c\ube44\uc790\ub4e4\uc740 \uc0dd\ud65c\uc758 \ub2e8\uc21c\ud55c \uac83\ub4e4\uc5d0 \ub300\ud574 \ub354 \uac10\uc0ac\ud558\uac8c \ub410\ub2e4\uace0 \ub9d0\ud558\uace0 \uc788\ub2e4. \ud55c \uc18c\ube44\uc790\ub294 \u2018\ub098\ub294 \ub0b4\uac00 \uac16\uace0 \uc788\ub294 \uac83\uacfc \ud560 \uc218 \uc788\ub294 \uac83\uc5d0 \uac10\uc0ac\ud560 \uac83\uc774\uace0, \ub0b4\uac00 \uac16\uc9c0 \ubabb\ud558\uace0 \ud560 \uc218 \uc5c6\ub294 \uac83\uc5d0 \ub300\ud574 \uc0dd\uac01\ud558\uc9c0 \uc54a\uc744 \uac83\uc774\ub2e4.\u2019\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/p>\n<p><strong>\ubb34\uc5c7\uc744 \uad6c\ub9e4\ud558\ub294\uac00<\/strong><\/p>\n<p>\ud604\uc7ac \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uad6c\ub9e4\ud558\ub294 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud488 \uc720\ud615\uc744 \ubc14\uafb8\uace0 \uc788\ub2e4. (\ubcf4\uae30 4 \ucc38\uc870.) \uace0\uc18c\ub4dd\uc758, \uad50\uc678\uc9c0\uc5ed \uac70\uc8fc \uc18c\ube44\uc790\ub4e4\uc740 \ud2b8\ub808\uc774\ub529\uc5c5(trading up)-\uc989, \ub354 \ube44\uc2fc \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uac83-\ud558\uace0 \uc788\ub294\ub370, \uc544\ub9c8\ub3c4 \uc678\uc2dd\uc774\ub098 \uc678\ubd80\uc5ec\uac00\ud65c\ub3d9 \ub4f1\uc774 \uc81c\ud55c\ub418\uc5b4 \uad00\ub828\uc18c\ube44\uac00 \uc904\uc5b4\ub4e6\uc5d0 \ub530\ub77c \uc5ec\uc720 \uc788\uc5b4\uc9c4 \uc790\uae08\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc774\ub2e4. \ubc18\ub300\ub85c, \uc800\uc18c\ub4dd \ud639\uc740 \ucf54\ub85c\ub098 \ud32c\ub370\ubbf9\uc758 \uc601\ud5a5\uc744 \ubc1b\uc740 \uc0ac\ub78c\ub4e4\uc758 \uacbd\uc6b0\uc5d0\ub294 \ud2b8\ub808\uc774\ub529\ub2e4\uc6b4(trading down), \uc989, \uc800\ub834\ud55c \ube0c\ub79c\ub4dc \ubc0f \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uace0 \uc788\ub2e4. \ubb3c\ub860 \uc5b4\ub5a4 \uc18c\ube44\uc790\ub4e4\uc740 \ud2b8\ub808\uc774\ub529\uc624\ud504(tradingoff), \uc989, \uc5b4\ub5a4 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub294 \ud2b8\ub808\uc774\ub529\uc5c5 \ud558\uace0 \ub610 \ub2e4\ub978 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub294 \ud2b8\ub808\uc774\ub529\ub2e4\uc6b4, \uc744 \ud558\uae30\ub3c4 \ud55c\ub2e4. \uc774 \uc138 \ubc88\uc9f8 \uadf8\ub8f9\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \ub3c4\uc2dc\uc9c0\uc5ed\uc5d0 \uc0b4\uba74\uc11c \ud480\ud0c0\uc784\uc73c\ub85c \uc77c\ud558\uc9c0\ub9cc \uc18c\ub4dd\uc740 \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uc740 \uc80a\uc740 \ubd80\ubaa8\uc77c \uac00\ub2a5\uc131\uc774 \ub192\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2075\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-4.jpg\" alt=\"\" width=\"1075\" height=\"731\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-4.jpg 1075w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-4-300x204.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-4-1024x696.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-4-768x522.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-4-696x473.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-4-1068x726.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-4-618x420.jpg 618w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\" \/><\/a><\/p>\n<h3><strong>\ucd08\uc2ec\uc73c\ub85c \ub3cc\uc544\uac00\uae30: \ub2e8\uc21c\ud55c \uc0b6?<\/strong><\/h3>\n<p>\uc9c0\uae08\uc758 \ud2b8\ub808\uc774\ub529\uc5c5 \ud589\ud0dc\ub294 \uc77c\ubd80 \uc18c\ube44\uc790\ub4e4\uc774 \ub2e8\uc21c\ud55c \uc0b6\uc5d0 \ub300\ud574 \uc0c8\ub86d\uac8c \uac10\uc0ac\ud55c \ub9c8\uc74c\uc744 \uac16\uac8c \ub41c \uac83\uc744 \ub9d0\ud558\ub294 \u2018\ucd08\uc2ec\uc73c\ub85c \ub3cc\uc544\uac00\uc790\u2019\ub294 \uc815\uc2e0\uacfc \uc77c\ub9e5\uc0c1\ud1b5\ud558\ub294\ub370, \ubcf4\uae30 3\uc5d0\uc11c\ub3c4 \uc798 \ub098\ud0c0\ub09c\ub2e4. \ud2b8\ub808\uc774\ub529\uc5c5 \uadf8\ub8f9\uacfc \ud2b8\ub808\uc774\ub529\uc624\ud504 \uadf8\ub8f9 \ubaa8\ub450 \uc7ac\ub7c9 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uacfc\uc18c\ube44\ud558\ub290\ub77c \uc9c0\ucd9c\uc744 \uc99d\uac00\ud560 \uacc4\ud68d\uc740 \uc5c6\uace0 \uadf8\ubcf4\ub2e4\ub294 \uc800\ucd95\uc744 \ub298\ub9ac\ub294 \uac83\uacfc \ub354\ubd88\uc5b4, \uc2dd\ud488, \ubcf4\ud5d8, \uc6d4\uc138 \ud639\uc740 \uc8fc\ud0dd\ub2f4\ubcf4\ub300\ucd9c \uc0c1\ud658, \uad50\uc721, \uac00\uacc4 \ubc0f \uac1c\uc778\uad00\ub9ac\ud56d\ubaa9(\uc0f4\ud478\uc640 \uc190\uc138\uc815\uc81c \ub4f1) \ube44 \uc7ac\ub7c9 \uce74\ud14c\uace0\ub9ac\uc758 \uc9c0\ucd9c\uc744 \uc99d\uac00\ud560 \uacc4\ud68d\uc778 \uac83\uc73c\ub85c \ub4dc\ub7ec\ub0ac\ub2e4. (\ubcf4\uae30 5 \ucc38\uc870.) \uc774\ub7f0 \uc18c\ube44 \ubc0f \ud589\ud0dc\ub294 \uc5b4\ub290 \uc815\ub3c4\ub294 \ubd09\uc1c4\uc81c\ud55c\uc5d0 \ub300\ud55c \ubc18\uc751\uc77c \uc218\ub3c4 \uc788\uace0 \ud639\uc740 \uacbd\uae30\uce68\uccb4\uac00 \ub2e4\uac00\uc624\uace0 \uc788\ub2e4\ub294 \uc804\ubc18\uc801\uc778 \uc778\uc2dd (\uc124\ubb38\uc870\uc0ac\ub300\uc0c1\uc774\uc5c8\ub358 \uc120\uc9c4\uad6d \uc2dc\uc7a5(\ubbf8\uad6d, \uc601\uad6d, \ud504\ub791\uc2a4, \uc774\ud0c8\ub9ac\uc544, \uce90\ub098\ub2e45) \uc804\uccb4\uc5d0\uc11c \ucc38\uac00\uc790\ub4e4\uc758 \ud3c9\uade0 87%\uc758 \uac00\uc7a5 \ucd5c\uadfc\uc758 \uacf5\ud1b5\uc801\uc778 \uc778\uc2dd)\uc744 \ubc18\uc601\ud558\ub294 \uac83\uc77c \uc218 \uc788\ub2e4. \ud558\uc9c0\ub9cc, \uc5b4\ub290 \uc815\ub3c4\ub294 \uc815\ub9d0\ub85c \uc18c\ube44\uc790 \uc778\uc2dd\uc774 \uadfc\ubcf8\uc801\uc73c\ub85c \ubcc0\ud654\ud55c \uacb0\uacfc\uc77c \uc218 \uc788\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2074\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-5.jpg\" alt=\"\" width=\"1076\" height=\"762\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-5.jpg 1076w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-5-300x212.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-5-1024x725.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-5-768x544.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-5-696x493.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-5-1068x756.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-5-593x420.jpg 593w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-5-100x70.jpg 100w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\" \/><\/a><\/p>\n<p>\uc6b0\ub9ac\uc758 \uc5f0\uad6c\uc870\uc0ac\ub294 \ub610\ud55c \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ubc14\uc774\ub7ec\uc2a4 \uac10\uc5fc\uc704\ud5d8\uc774 \uc5ec\uc804\ud788 \ub0a8\uc544 \uc788\ub294 \uacf5\uacf5\uc7a5\uc18c\uc5d0 \uc5ec\ub7ec \ubc88 \ubc29\ubb38\ud558\ub294 \uac83\uc744 \ud53c\ud558\uae30 \uc704\ud574, \ubb3c\uac74\uc744 \ube44\ucd95\ud558\uae30 \uc704\ud55c \ubaa9\uc801\uc73c\ub85c \uc2dd\ub8cc\ud488 \uc810\uc5d0 \ubc29\ubb38\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc5d0 \uc8fc\ubaa9\ud588\ub2e4. (\ubcf4\uae30 6 \ucc38\uc870.) \ud55c\ud3b8, \ub2e4\ub978 \ubaa8\ub4e0 \ud615\ud0dd\uc758 \uc2dd\ub8cc\ud488 \uc810 \ubc29\ubb38 \ud69f\uc218\ub294 \uc904\uc5b4\ub4e4\uc5c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2073\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-6.jpg\" alt=\"\" width=\"1077\" height=\"699\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-6.jpg 1077w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-6-300x195.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-6-1024x665.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-6-768x498.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-6-696x452.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-6-1068x693.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-6-647x420.jpg 647w\" sizes=\"auto, (max-width: 1077px) 100vw, 1077px\" \/><\/a><\/p>\n<h3><strong>\uc5c7\uac08\ub9ac\ub294 \ubc18\uc751<\/strong><\/h3>\n<p>\uc0ac\ub78c\ub4e4\uc774 \uc2dc\uac04\uc744 \uc5b4\ub5bb\uac8c \ubcf4\ub0b4\ub294\uc9c0 \uc0b4\ud3b4\ubcf8 \uacb0\uacfc, \uc0ac\ub78c\ub4e4\uc774 \uc77c\ubc18\uc801\uc73c\ub85c \uac00\uc7a5 \ub9ce\uc774 \uc990\uae30\ub294 \ud65c\ub3d9\uc740 \uc694\ub9ac, \ud654\uc0c1\ucc44\ud305, \uc628\ub77c\uc778 \uc218\uc5c5\uc774\uc5c8\ub2e4. \uc6b0\ub9ac\ub294 \ud604\uc7ac \uc774 \ud65c\ub3d9\uc744 \ub354 \uc790\uc8fc \ud558\ub294 \uc0ac\ub78c\ub4e4 \uc911 \uc77c\uc815 \ube44\uc728\uc740 \ubd09\uc1c4\uac00 \ub05d\ub09c \uc774\ud6c4\uc5d0\ub3c4 \uc2dc\uac04\uc774 \ud5c8\ub77d\ud558\ub294 \ud55c \uc774\ub97c \uc9c0\uc18d\ud558\ub824\uace0 \ud560 \uac83\uc774\ub77c\uace0 \uc608\uc0c1\ud55c\ub2e4. (\ubcf4\uae30 7 \ucc38\uc870.)<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2072\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-7.jpg\" alt=\"\" width=\"1078\" height=\"734\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-7.jpg 1078w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-7-300x204.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-7-1024x697.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-7-768x523.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-7-696x474.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-7-1068x727.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-7-617x420.jpg 617w\" sizes=\"auto, (max-width: 1078px) 100vw, 1078px\" \/><\/a><\/p>\n<p>\uc628\ub77c\uc778 \uc1fc\ud551\uc5d0 \ub300\ud55c \uc2ec\ub9ac\ub294 \uc880 \ub354 \uc5c7\uac08\ub9ac\ub294 \uc591\uc0c1\uc778\ub370, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub9e4\uc7a5\uc5d0\uc11c \uc1fc\ud551\ud558\ub294 \uac83\uc744 \uac00\uc7a5 \ud558\uace0 \uc2f6\uc740\ub370 \ubabb\ud558\uac8c \ub41c \ud65c\ub3d9 \uc911 \ud558\ub098\ub85c \uc190\uaf3d\uace0 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ub9e4\uc7a5\uc5d0\uc11c \uc1fc\ud551\ud558\ub294 \uac83\uc5d0 \ub300\ud55c \uac10\uc815 \uc5ed\uc2dc \ubcf5\uc7a1\ud55c\ub370, \ub9e4\uc7a5\uc5d0\uc11c \ub208\uc5d0 \ubcf4\uc774\ub294 \ub2e4\uc591\ud55c \uac74\uac15 \ubc0f \uc548\uc804 \uad00\ub828 \uc870\uce58\ub4e4\uc774 \uc1fc\ud551 \uacbd\ud5d8\uc744 \ubc14\uafd4\ub1a8\uae30 \ub54c\ubb38\uc77c \uac83\uc774\ub2e4.<\/p>\n<p>\uc7ac\ud0dd\uadfc\ubb34, \ud648\uc2a4\ucfe8, \uccad\uc18c\uc640 \uac19\uc774 \uc18c\ube44\uc790\ub4e4\uc774 \uc5b4\uca54 \uc218 \uc5c6\uc774 \uc790\uc8fc \ud588\ub358 \uc77c\uc885\uc758 \ud544\uc694\uc545\ub4e4\uc5d0 \ub300\ud574\uc11c\ub3c4 \ubc18\uc751\uc774 \uc5c7\uac08\ub838\ub2e4. \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc774\ub97c \uc990\uae30\uace0 \uc788\uc9c0\ub9cc \ub3d9\uc2dc\uc5d0 \uc0c1\ub2f9 \uc218\uc758 \uc0ac\ub78c\ub4e4\uc740 \ub610 \uadf8\ub807\uc9c0 \ubabb\ud558\ub2e4.<\/p>\n<p>80% \uc774\uc0c1\uc758 \uc18c\ube44\uc790\ub4e4\uc774 \uc5ec\ud589\uac00\uae30, \uc6b4\ub3d9\ud558\uae30, \uadf9\uc7a5, \uc2a4\ud3ec\uce20\uacbd\uae30, \ud639\uc740 \uadf8 \ubc16\uc5d0 \uc678\ubd80 \uc5ec\uac00\ud65c\ub3d9 \uc7a5\uc18c(\ucf58\uc11c\ud2b8\uc7a5, \ubc15\ubb3c\uad00 \ub4f1) \ubc29\ubb38\ud558\ub358 \uac83\uc774 \uadf8\ub9bd\ub2e4\uace0 \ub9d0\ud55c\ub2e4. \uc774 \uacb0\uacfc\ub294 \uc774\ub7f0 \ud65c\ub3d9\uc5d0 \ub300\ud55c \uc0c1\ub2f9\ud55c \uc5b5\ub20c\ub9b0 \uc218\uc694\uac00 \uc77c\ub2e8 \uc18c\ube44\uc790\ub4e4\uc774 \ub2e4\uc2dc \ud3b8\ud558\uac8c \uc774 \ud65c\ub3d9\ub4e4\uc744 \ud560 \uc218 \uc788\uac8c \ub418\uba74 \uc99d\uac00\ud560 \uac83\uc784\uc744 \uc2dc\uc0ac\ud55c\ub2e4.<\/p>\n<p>\uc9d1\uc5d0 \uc544\uc774\uac00 \uc788\ub294 \uc131\uc778\ub4e4\uc740 \uc544\uc774\uac00 \uc5c6\ub294 \uc131\uc778\ub4e4\ubcf4\ub2e4 \ubd09\uc1c4\ub97c \ub354 \uc990\uae30\ub294 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \uc774 \uc18c\ube44\uc790\ub4e4\uc740 \ubd09\uc1c4 \uc911\uc5d0 \uc694\ub9ac, \uc18c\uc15c\ubbf8\ub514\uc5b4 \ud65c\ub3d9, \uc628\ub77c\uc778 \uc1fc\ud551 \ub4f1\uc744 \ub354 \ub9ce\uc774 \ud558\ub294 \uac83\uc774 \uc990\uac81\ub2e4\uace0 \ub2f5\ud588\ub2e4. (\ubcf4\uae30 8 \ucc38\uc870.)<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2071\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-8.jpg\" alt=\"\" width=\"1075\" height=\"729\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-8.jpg 1075w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-8-300x203.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-8-1024x694.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-8-768x521.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-8-696x472.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-8-1068x724.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-8-619x420.jpg 619w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\" \/><\/a>\uc774\ub4e4\uc740 \ub610\ud55c \ud734\uac00\uc5ec\ud589, \uc678\uc2dd, \uc678\ubd80 \uc5ec\uac00\ud65c\ub3d9, \uc2a4\ud3ec\uce20 \uacbd\uae30 \ub4f1 \ubd09\uc1c4\ub85c \uc778\ud574 \uc5b4\uca54 \uc218 \uc5c6\uc774 \ud3ec\uae30\ud55c \ud65c\ub3d9\uc744 \uadf8\ub9ac\uc6cc\ud558\ub294 \uac10\uc815\uc774 \ub35c \uac15\ub825\ud55c \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. (\ubcf4\uae30 9 \ucc38\uc870)<\/p>\n<h3><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2070\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-9.jpg\" alt=\"\" width=\"1077\" height=\"727\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-9.jpg 1077w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-9-300x203.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-9-1024x691.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-9-768x518.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-9-696x470.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-9-1068x721.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/covid-19-consumer-sentiment-snapshot-8-9-622x420.jpg 622w\" sizes=\"auto, (max-width: 1077px) 100vw, 1077px\" \/><\/a><\/h3>\n<h3><strong>\uc5b4\ub824\uc6b4 \uc2dc\uae30 \uc18d\uc5d0\uc11c\uc758 \uae30\ud68c<\/strong><\/h3>\n<p>\ubd09\uc1c4\uc5d0\uc11c \ubc97\uc5b4\ub09c \uc774\ud6c4\uc758 \uc138\uacc4\ub97c \uc608\uc0c1\ud574\ubcf4\uba74, \ud30c\uad34\ub85c \uc778\ud574 \uace0\uac1d\ud589\ub3d9 \ubc0f \uc9c0\ucd9c\uc774 \ubcc0\ud654\ud574 \ub9ce\uc740 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\ub294 \uc0c1\ud669\uc774 \uadf8\ub824\uc9c4\ub2e4. \ubd88\ud655\uc2e4\uc131\uc5d0 \uc815\uba74\uc73c\ub85c \ub9de\uc11c \uc18c\ube44\uc790 \ud589\ud0dc\uc758 \ubcc0\ud654\ub97c \uc2ec\ub3c4 \uc788\uac8c \uc774\ud574\ud558\uace0 \uace0\uac1d\ub4e4\uc5d0\uac8c \ud61c\ud0dd\uc744 \uc8fc\ub294 \ubc29\ud5a5\uc73c\ub85c \ubcc0\ud654\ub97c \uc8fc\ub3c4\ud574 \ub098\uac00\ub294 \uae30\uc5c5\ub4e4\uc740 \uc774 \uc704\uae30\ub97c \ud1b5\ud574 \uc704\uae30 \uc774\uc804\ubcf4\ub2e4 \ub354\uc6b1 \uac15\ub825\ud55c \uae30\uc5c5\uc73c\ub85c \uac70\ub4ed\ub0a0 \uac83\uc774\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc774 \ud68c\ubcf5\uc138\ub85c \uc811\uc5b4\ub4e4\uc5b4 \ub274\ub178\uba40(new normal)\uc744 \ud5a5\ud574 \uac10\uc5d0 \ub530\ub77c, BCG\uc758 \ub2e4\uc74c \uc815\uae30 \uc8fc\uac04 \uc18c\ube44\uc2ec\ub9ac\ubd84\uc11d\uc5d0\uc11c\ub294 \uc5b4\ub5a4 \ud589\ud0dc\uac00 \uc9c0\uc18d\uc801\uc774\uace0 \uc5b4\ub5a4 \uac83\uc774 \uc77c\uc2dc\uc801\uc778 \uac83\uc778\uc9c0 \ud310\ub2e8\ud558\uae30 \uc704\ud574 NPP\ub97c \uc774\uc6a9\ud574 \uc18c\ube44\uc790\ud589\ub3d9\uacfc \uc18c\ube44\ud589\ud0dc\ubcc0\ud654\ub97c \uad00\ucc30\ud55c\ub2e4. \ub610\ud55c, \uae30\uc5c5\ub4e4\uc774 \ud68c\ubcf5 \uc591\uc0c1, \uaddc\ubaa8, \uc18d\ub3c4\ub97c \ud3c9\uac00\ud558\uae30 \uc704\ud574 \ubaa8\ub2c8\ud130\ub9c1 \ud574\uc57c \ud558\ub294 \uc120\ud589 \uc218\uc694\uc9c0\ud45c\ub4e4-\uc77c\uba85 \ud5a5\ud6c4 \uc218\uc694 \ub4f1\ub300\uc9c0\ud45c(lighthouse)-\uc744 \uc0b4\ud3b4\ubcfc \uac83\uc774\ub2e4.<\/p>\n<p>\uc774\ubc88 \uc8fc \ud6c4\ubc18\uc5d0\ub294 \uc77c\ubcf8, \ud638\uc8fc, \uc778\ub3c4\uac00 \ub2e4\ub978 \uc120\uc9c4\uad6d \uc2dc\uc7a5\uacfc \uc5b4\ub5a4 \uc810\uc774 \ub2e4\ub978\uc9c0 \ubd84\uc11d\ud55c \ub0b4\uc6a9\uc744 \ub2e4\ub8ec \uc544\ud0dc\uc9c0\uc5ed \uc911\uc2ec \ud2b9\uc9d1 \ubcf4\uace0\uc11c\ub97c \ucd9c\uac04\ud55c\ub2e4.<\/p>\n<p><strong>\ucc38\uc870<\/strong><\/p>\n<p><sup>1<\/sup> \uae30\uc068\uc740 \uc2e4\uc81c \ud589\ub3d9(\uc6b4\ub3d9 \ub4f1)\uc5d0 \ub300\ud55c \uac83\uc774\uba70, \uc774 \ud589\ub3d9\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ucd94\uc9c4\ud574 \uc5bb\ub294 \ubbf8\ub798\uc758 \ud61c\ud0dd(\uccb4\uc911 \uac10\ub7c9 \ub4f1)\uc774 \uc544\ub2d8.<br \/>\n<sup>2<\/sup> The Power of Habit, by Charles Duhigg.<br \/>\n<sup>3<\/sup> \uc751\ub2f5\uc790\ub294 \uba54\ub9b4\ub79c\ub4dc\uc758 \ub0a8\uc131 \ubca0\uc774\ube44\ubd90+\uc138\ub300\uc784.<br \/>\n<sup>4<\/sup> \uad50\ud1b5\ud1b5\uacc4\uad6d(Bureau of Transportation Statistics)<br \/>\n<sup>5<\/sup> 4\uc6d4 24-27\uc77c \uc124\ubb38\uc870\uc0ac \ub370\uc774\ud130\uc5d0 \ub530\ub984.<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2020\/covid-consumer-sentiment-survey-snapshot-5-04-20.aspx\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc0c8\ub85c\uc6b4 \uc2dc\uc791\uc758 \uacc4\ud68d. \uacf5\uc6d0\uc744 \uc870\uae45\ud558\ub294 \uc0ac\ub78c\ub4e4. \ud574\ubcc0\uc5d0\uc11c\uc758 \uc77c\uad11\uc695. \uc774\uc81c \uc138\uacc4\ub294 \ucf54\ub85c\ub09819\uc758 \ud55c \ud398\uc774\uc9c0\ub97c \ub118\uaca8 \ub2e4\uc74c \ucc55\ud130\ub97c \uc4f0\ub824\ub294 \uc911\uc774\ub2e4. \uc5b4\ub5bb\uac8c \uc548\uc804\ud558\uac8c \uc77c\uc0c1\uc0dd\ud65c\uc744 \uc7ac\uac1c\ud560 \uac83\uc778\uac00\uc5d0 \uc8fc\ub825\ud558\ub294 \ucc55\ud130\uac00 \ub420 \uac83\uc774\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":2079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-2069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-covid19"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=2069"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/2079"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=2069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=2069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=2069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}