{"id":2098,"date":"2020-05-19T15:13:35","date_gmt":"2020-05-19T06:13:35","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2098"},"modified":"2020-06-08T13:51:29","modified_gmt":"2020-06-08T04:51:29","slug":"breaking-ground-on-a-new-era-in-lodging","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/breaking-ground-on-a-new-era-in-lodging\/","title":{"rendered":"\ud638\ud154\uc0b0\uc5c5\uc758 \uc0c8\ub85c\uc6b4 \uc2dc\ub300 \uac1c\ucc99"},"content":{"rendered":"<p>\ubcf8 \uae30\uace0\ubb38\uc740 \ucf54\ub85c\ub09819\uac00 \ud638\ud154\uc0b0\uc5c5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uacfc \uad00\ub828\ud55c 2\uac1c \uae30\uace0\ubb38 \uc911 \uccab \ubc88\uc9f8 \uc2dc\ub9ac\uc988\uc774\ub2e4. \ubcf8\uace0\uc5d0\uc11c\ub294 \uc704\uae30\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud574 \uacbd\uc601\uc9c4\uc774 \ucde8\ud574\uc57c \ud560 \uc911\uae30\uc801\uc778 \uc870\uce58\uc5d0 \ub300\ud574 \ub17c\uc758\ud55c\ub2e4. \ub450 \ubc88\uc9f8 \uc2dc\ub9ac\uc988\uc5d0\uc11c\ub294 \uae30\uc5c5\uc774 \ucf54\ub85c\ub09819 \ud658\uacbd\uc5d0\uc11c \uc131\uacf5\ud558\uae30 \uc704\ud574 \ucde8\ud560 \uc218 \uc788\ub294 \uc7a5\uae30\uc801\uc778 \uc870\uce58\uc5d0 \ub300\ud574 \ub2e4\ub8f0 \uac83\uc774\ub2e4.<\/p>\n<p>\ucf54\ub85c\ub09819\ub294 \uc6b4\uc11d\ucc98\ub7fc \uae00\ub85c\ubc8c \ud638\ud154\uc0b0\uc5c5\uc5d0 \ud0c0\uaca9\uc744 \uc785\ud614\uc73c\uba70 \uadf8 \uc601\ud5a5\uc740 \uc774\uc804 \uc704\uae30\ub4e4\uc758 \uc5ec\ud30c\ubcf4\ub2e4 \ub354 \uad11\ubc94\uc704\ud558\uace0 \uc815\ub3c4\uac00 \uc2ec\ud558\uba70 \uc624\ub798 \uc9c0\uc18d\ub420 \uac83\uc774\ub2e4. \ubbf8\uad6d\uc758 \uacbd\uc6b0 2020\ub144 4\uc6d4 \ub9d0 \uae30\uc900\uc73c\ub85c \uc804\uad6d \uac1d\uc2e4 \uc810\uc720\uc728\uc774 \uc57d 20%\ub85c \ud558\ub77d\ud588\uc73c\uba70 \ubbf8\uad6d\uacfc \uc720\ub7fd\uc758 \uac1d\uc2e4\ub2f9 \uc218\uc785(RevPAR)\uc740 \uac01\uac01 80%\uc640 90% \uac10\uc18c\ud588\ub2e4. \uc911\uad6d \ub4f1 \uc77c\ubd80 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc218\uc694\ud68c\ubcf5\uc774 \uc2dc\uc791\ub410\uc9c0\ub9cc, \ubc31\uc2e0\uc774\ub098 \uce58\ub8cc\uc81c\uac00 \ub098\uc624\uae30 \uc804\uae4c\uc9c0\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uac01\uad6d\uc5d0\uc11c \ucf54\ub85c\ub09819\uc5d0 \ub9de\uc11c \ucd5c\uc18c 12\uac1c\uc6d4\uc740 \ub354 \uace0\uad70\ubd84\ud22c \ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \ud68c\ubcf5\uc774 \uc27d\uac8c \uc77c\uc5b4\ub0a0 \uac00\ub2a5\uc131\uc740 \ub0ae\uc544 \ubcf4\uc778\ub2e4. \uc5ec\ud589\uc218\uc694\uac00 \uc2e4\uc81c\ub85c \ud68c\ubcf5\ub418\uba74 \uc2dc\uc7a5\uacfc \uc5ec\ud589\uc790 \uc218\uc694\uc758 \ud2b9\uc131\uc774 \uc624\ub7ab\ub3d9\uc548 \ud070 \ubcc0\ud654\ub97c \ubcf4\uc77c \uac83\uc774\ub2e4.<\/p>\n<p>\ucd5c\uadfc \uac04\ud589\ubb3c\uc5d0\uc11c <a href=\"https:\/\/bcgblog.kr\/covid-19-win-the-fight-win-the-future\/\">BCG\ub294 \ud604\uc7ac\uc758 \ucf54\ub85c\ub09819 \ub300\uc720\ud589 \ud658\uacbd\uc744 3\uac1c \ub2e8\uacc4\ub85c \uad6c\ubd84\ud588\ub2e4<\/a>. \uac10\uc5fc\ud655\uc0b0 \uc5b5\uc81c\ub2e8\uacc4(Flatten: \ucf54\ub85c\ub09819 \uac10\uc5fc\uc758 \uae30\ud558\uae09\uc218\uc801 \ud655\uc0b0 \uc644\ud654), \ubc18\uaca9\ub2e8\uacc4(Fight: \uacbd\uc81c\uc7ac\uac1c), \uadf8\ub9ac\uace0 \ubbf8\ub798(Future: \ub274 \ub178\uba40\uc5d0 \uc801\uc751)\uac00 \uadf8 3\uac00\uc9c0 \ub2e8\uacc4\uc774\ub2e4. \ud638\ud154 \ube0c\ub79c\ub4dc\ub97c \ub300\ud45c\ud558\ub4e0, \uc9c0\ubd84\uc744 \uc18c\uc720\ud588\ub4e0, \uc544\ub2c8\uba74 \uc790\uc0b0\uad00\ub9ac \uae30\uc5c5\uc774\ub4e0, \ud638\ud154 \uacbd\uc601\uc9c4\uc774\ub77c\uba74 \ud5a5\ud6c4 \ud68c\ubcf5\uae30\uc758 \ubc18\uaca9\ub2e8\uacc4\uac00 \uacb0\uc815\uc801\uc778 \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4. \uc774\ub97c \uc704\ud574 BCG\uc5d0\uc11c\ub294 \uc2dc\uc7a5\ubcc0\ud654 \uc774\ud574\uc640 \uc218\uc694\ud68c\ubcf5 \uc608\uce21\uc744 \uc704\ud574 \ucd5c\uadfc \ubbf8\uad6d \uc5ec\ud589\uc790\ub4e4\uc744 \uc124\ubb38\uc870\uc0ac \ud588\ub2e4. \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\ub294 \uc704\uae30\uc5d0 \ub300\uc751\ud558\uc5ec \uc5ec\ud589\uc790\ub4e4\uc758 \uc120\ud638\uc640 \ud589\ub3d9\uc774 \ubcc0\ud654\ud558\ub294 \ubc29\uc2dd\uc744 \uc815\ub7c9\ud654\ud558\uc5ec \ubcf4\uc5ec\uc900\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub85c \ubb34\uc7a5\ud55c \uc2a4\ub9c8\ud2b8\ud55c \uacbd\uc601\uc9c4\uc740 \uc790\uc2e0\uc758 \ud68c\uc0ac\uac00 \uae30\ud68c\ub97c \ud65c\uc6a9\ud558\ub3c4\ub85d \ub300\ube44\uc2dc\ud0ac \uc218 \uc788\ub2e4.<\/p>\n<h3><strong>\uc131\uaca9\uc774 \ub2e4\ub978 \uc704\uae30<\/strong><\/h3>\n<p>\uac78\ud504\uc804, 9\/11 \ud14c\ub7ec, \uae08\uc735\uc704\uae30\ub85c \uc778\ud55c \ub300\uce68\uccb4 \ub4f1\uc758 \uacfc\uac70 \uae00\ub85c\ubc8c \uc704\uae30 \uc774\ud6c4 \ud638\ud154\uc0b0\uc5c5\uc740 2\ub144 \uc774\ub0b4\uc5d0 \uc774\uc804\uc758 \uc131\uc7a5 \uc218\uc900\uc73c\ub85c \ud68c\ubcf5\ud588\ub2e4(\ub3c4\ud45c 1 \ucc38\uc870). \uadf8\ub7ec\ub098 \ucf54\ub85c\ub09819 \ub300\uc720\ud589\uc5d0\uc11c \ud68c\ubcf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \ud6e8\uc52c \uc624\ub79c \uc2dc\uac04\uc774 \uc18c\uc694\ub420 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2099\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-1.jpg\" alt=\"\" width=\"1413\" height=\"708\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-1.jpg 1413w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-1-300x150.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-1-1024x513.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-1-768x385.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-1-696x349.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-1-1068x535.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-1-838x420.jpg 838w\" sizes=\"auto, (max-width: 1413px) 100vw, 1413px\" \/><\/a>\uac10\uc5fc\ud655\uc0b0 \uc5b5\uc81c\ub2e8\uacc4(Flatten)\uc5d0\uc11c\ub294 \uc804\ub840 \uc5c6\ub294 \ud638\ud154\uc0b0\uc5c5 \ub0b4 \ud63c\ub780\uc774 \uc77c\uc5b4\ub0ac\ub2e4. \ube44\uc988\ub2c8\uc2a4\uc640 \uc5ec\uac00 \ubaa9\uc801\uc758 \uc5ec\ud589\uc774 \ubaa8\ub450 \uae09\uac10\ud558\uc5ec \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uac70\uc758 \uc911\ub2e8\ub418\uc5c8\ub2e4. \ubbf8\uad6d\uc5d0\uc11c\ub294 4\uc6d4 \ub9d0 \uae30\uc900, \uc778\uad6c\uc758 90% \uc774\uc0c1\uc774 \uc77c\uc815 \ud615\ud0dc\uc758 \ubd09\uc1c4\uc870\uce58 \ub300\uc0c1\uc774\uc5c8\ub2e4. \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\ub3c4 \uc720\uc0ac\ud55c \ubd09\uc1c4\uc870\uce58\ub85c \uc778\ud574 \ud3c9\uade0 \uac1d\uc2e4 \uc810\uc720\uc728\uc774 \uc57d 65% \uac10\uc18c\ud588\ub2e4. \uc720\ub7fd\uc5d0\uc11c \uac1d\uc2e4\ub2f9 \uc218\uc785\uc740 2019\ub144 \ub3d9\uae30\ub300\ube44 4\uc6d4 \ub9d0\uc5d0 90% \uac10\uc18c\ud558\uc5ec 2008\ub144 \uacbd\uae30\uce68\uccb4\uac00 \uc815\uc810\uc744 \ucc0d\uc740 \uae30\uac04\ubcf4\ub2e4\ub3c4 3\ubc30 \uc774\uc0c1\uc758 \uc804\ub144\ub3d9\uae30\ub300\ube44 \ud558\ub77d\uc744 \uae30\ub85d\ud588\ub2e4. \ub9ce\uc740 \ud638\ud154\ub4e4\uc774 \uc801\uadf9\uc801\uc73c\ub85c \ud604\uae08\uc744 \ubcf4\uc874\ud558\uace0 \uc720\ub3d9\uc131\uc744 \uad00\ub9ac\ud558\uba70 \ubd88\ud544\uc694\ud55c \uc9c0\ucd9c\uc744 \uc904\uc784\uc73c\ub85c\uc368 \ub300\uc751\ud588\ub2e4. \uc790\uc0b0 \uacbd\ub7c9\ud654(asset-light) \ud638\ud154\ub4e4\uc740 \ud638\ud154\uac00\ub9f9\uc810\uacfc \uc801\uadf9\uc801\uc73c\ub85c \ud611\ub825\ud558\uc5ec \ube0c\ub79c\ub4dc \ud45c\uc900 \uc2dc\ud589\uc744 \uc5f0\uae30\ud558\uace0 \ucf54\ub85c\ub09819 \ud0c0\uaca9\uc744 \uac00\uc7a5 \ud06c\uac8c \uc785\uc740 \uac00\ub9f9\uc810\uc744 \ub3d5\uae30 \uc704\ud574 \uc218\uc218\ub8cc\ub97c \uc778\ud558\ud558\uae30\ub3c4 \ud588\ub2e4.<\/p>\n<h3><strong>\uc131\uacf5\uc801\uc73c\ub85c \ubc18\uaca9\ud558\ub294 \ubc95<\/strong><\/h3>\n<p>\uc815\ubd80\uac00 \uaca9\ub9ac \uc81c\ud55c\uc870\uce58\ub97c \uc11c\uc11c\ud788 \uc644\ud654\ud558\uae30 \uc2dc\uc791\ud568\uc5d0 \ub530\ub77c, \ubc18\uaca9\ub2e8\uacc4(Fight)\uc758 \uc870\uae30 \ud615\ud0dc\uac00 \ub098\ud0c0\ub098\uace0 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc911\uad6d\uc740 \uc810\uc9c4\uc801\uc778 \uac1d\uc2e4 \uc810\uc720\uc728 \uc99d\uac00\ub97c \uacbd\ud5d8\ud588\uc73c\uba70, \uc774\ub294 \uc5ec\ud589 \ubaa9\uc801\uc9c0\uc5d0\uc11c \uc6b4\uc804\uac70\ub9ac \uc774\ub0b4\uc5d0 \uac70\uc8fc\ud558\ub294 \uc8fc\ub9d0 \uc5ec\ud589\uac1d\ub4e4\uc774 \uc8fc\ub85c \uc8fc\ub3c4\ud588\ub2e4. \ud56d\uacf5 \uc218\uc1a1\ub2a5\ub825(flight capacity)\uc774 \uc99d\uac00\ud558\uba74\uc11c \ube44\uc988\ub2c8\uc2a4\uac00 \ub2e4\uc2dc \uc2dc\uc791\ub418\uace0, \uc18c\ube44\uc790\uac00 \uc5ec\ud589\ud558\ub294 \uac83\uc744 \ub354 \ud3b8\ud558\uac8c \ub290\ub08c\uc5d0 \ub530\ub77c \ud638\ud154 \uacbd\uc601\uc9c4\uc740 \ubcf5\uc7a1\ud55c \uaca9\ub3d9\uc758 \uc0c1\ud669\uc5d0 \uc9c1\uba74\ud574 \uc788\ub2e4. \ubc18\uaca9\ub2e8\uacc4(Fight) \ub3d9\uc548 \uc804\uc7a5 \uc5ed\ud560\uc744 \ud560 \uc218\ubc31 \uac1c\uc758 \uc11c\ub85c \ub2e4\ub978 \uc2dc\uc7a5\uc744 \ud0d0\uc0c9\ud558\uba74\uc11c \uc0ac\uc5c5\uc744 \uacbd\uc601\ud588\ub358 \uc120\ub840\ub294 \uac70\uc758 \uc5c6\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uacbd\uc601\uc9c4\uc740 \uc774\ud558\uc758 8\uac00\uc9c0 \uc6b0\uc120 \uc21c\uc704\uc5d0 \uc911\uc810\uc744 \ub450\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n<ul>\n<li>\uc608\uc57d\uc774 \uc5b4\ub5bb\uac8c, \uc5b8\uc81c, \uc5b4\ub514\uc5d0\uc11c \uc7ac\uac1c\ub420 \uc9c0 \ud30c\uc545\ud558\uae30 \uc704\ud558\uc5ec \uc218\uc694\uc9c0\ud45c\ub97c \uc870\uc815\ud558\ub77c.<\/li>\n<li>\uc218\uc694\ubcc0\ud654 \uc18d \ud604\uc9c0, \uad6d\ub0b4 \uc5ec\ud589\uc790\ub97c \ud1b5\ud574 \uc131\uacf5\ud560 \uc900\ube44\ub97c \ud558\ub77c.<\/li>\n<li>\uc8fc\uc694 \uc5ec\ud589\uc790 \uc6b0\ub824\uc5d0 \ub300\ud574 \ucc28\ubcc4\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uc785\uc9c0\ub97c \uad6c\ucd95\ud558\ub77c.<\/li>\n<li>\uc560\uc790\uc77c \ub9e4\ucd9c\uad00\ub9ac \uc804\uc220\ub85c \uc804\ud658\ud558\ub77c.<\/li>\n<li>\uc26c\uace0 \uc788\ub294 \uc778\ub825\uc744 \uc9c0\uc6d0\ud558\ub77c.<\/li>\n<li>\uc5ec\ud589\uc774 \uc5b5\uc81c\ub41c \uc138\uc0c1\uc5d0\uc11c \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uc7ac\uad6c\uc0c1\ud558\ub77c.<\/li>\n<li>\uc0ac\uc5c5\uac1c\ubc1c\uc744 \ub2e4\uc2dc \ucd94\uc9c4\ud558\ub77c.<\/li>\n<li>\ud569\ubcd1, \uc778\uc218, \uae30\uc5c5\ubd84\ud560 \uae30\ud68c\ub97c \ubaa8\uc0c9\ud558\ub77c.<\/li>\n<\/ul>\n<h4><strong>\uc608\uc57d\uc774 \uc5b4\ub5bb\uac8c, \uc5b8\uc81c, \uc5b4\ub514\uc5d0\uc11c \uc7ac\uac1c\ub420 \uc9c0 \ud30c\uc545\ud558\uae30 \uc704\ud558\uc5ec \uc218\uc694\uc9c0\ud45c\ub97c \uc870\uc815\ud558\ub77c.<\/strong><\/h4>\n<p>\uae30\uc5c5\ub4e4\uc740 \uae00\ub85c\ubc8c &#8220;\uacbd\ubcf4 \ud574\uc81c&#8221; \uc2e0\ud638\ub97c \uc218\uc2e0\ud560 \uc218\ub294 \uc5c6\uc744 \uac83\uc774\ub2e4. \ub300\uc2e0 \uc5ec\ud589 \ub370\uc774\ud130, \uc5ed\ud559 \uc815\ubcf4 \ubc0f \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc5c5\ub370\uc774\ud2b8 \ub4f1 \ub2e4\uc591\ud55c \uc815\ubcf4 \ucd9c\ucc98\uc5d0\uc11c \uc138\ubd80\uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\uc5ec \uc218\uc694\uac00 \uc5b4\ub5bb\uac8c \uc7ac\uac1c\ub420 \uc9c0\uc5d0 \ub300\ud574 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud574\uc57c \ud55c\ub2e4. \ud638\ud154 \uacbd\uc601\uc9c4\uc740 \ud574\ub2f9 \uc815\ubcf4\ub97c \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \uc138\uadf8\uba3c\ud2b8, \ube0c\ub79c\ub4dc, \uc9c0\ub9ac\uc801 \uc2dc\uc7a5 \ubc0f \uac1c\ubcc4 \uc790\uc0b0 \ubcc4\ub85c \ubd84\ub958\ud574\uc57c \ud55c\ub2e4. \ub3c4\ud45c 2\uc5d0\uc11c\ub3c4 \uc54c \uc218 \uc788\ub4ef\uc774 \uc774\ub7ec\ud55c \uc218\uc694\uc9c0\ud45c\ub294 \uace0\uac1d\uc758 \uc5ec\ud589 \uac00\ub2a5\uc131\uc5d0\uc11c \uc2dc\uc791\ud558\uc5ec \uc758\ub3c4, \uac80\uc0c9, \uc608\uc57d\ud589\uc704\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc5d0 \uac78\uccd0 \ub098\ud0c0\ub09c\ub2e4. \uc774\ub7ec\ud55c \uc885\ub958\uc758 \ub9c8\ucf13 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574\uc11c\ub294 \ud604\uc7ac \ub300\ub2e4\uc218 \ud638\ud154\uc774 \ucd94\uc801\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \ubcf5\uc7a1\ud55c \ub370\uc774\ud130\uac00 \ud544\uc694\ud558\uc9c0\ub9cc, \ud574\ub2f9 \ub370\uc774\ud130\ub294 \uae30\uc5c5\uc774 \ucd08\uae30\uc218\uc694\ub97c \ucd94\uc801\ud560 \uc218 \uc788\ub294 \uadc0\uc911\ud55c \uc815\ubcf4\uac00 \ub420 \uac83\uc774\ub2e4. \ucf54\ub85c\ub09819 \uac10\uc5fc \uc7ac\ud655\uc0b0\uc5d0 \ub300\ud55c \ubd88\ud655\uc2e4\uc131\uc73c\ub85c \uc778\ud574 \uc774\ub7ec\ud55c \uc5ed\ub7c9\uc740 \uc2e4\uc2dc\uac04 \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \ub300\uc751\uc744 \uc704\ud574 \ub354 \uc911\uc694\ud574\uc9c8 \uac83\uc774\ub2e4(\uc5ec\ud589\uc218\uc694\uac00 \ub354\ub514\uac8c \ud68c\ubcf5\ud558\uace0 \uc788\ub294 \ucd94\uc774\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <a href=\"https:\/\/public.tableau.com\/profile\/the.boston.consulting.group#!\/vizhome\/BCGsTravelRecoveryInsightsPortal\/PortalHome?publish=yes\" target=\"_blank\" rel=\"noopener\">Travel Recovery Insights Portal<\/a>\ucc38\uc870).<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-2-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2100\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-2-1.png\" alt=\"\" width=\"2000\" height=\"1097\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-2-1.png 2000w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-2-1-300x165.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-2-1-1024x562.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-2-1-768x421.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-2-1-1536x842.png 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-2-1-696x382.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-2-1-1068x586.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-2-1-1920x1053.png 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/05\/breaking-ground-on-a-new-era-in-lodging-2-1-766x420.png 766w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/p>\n<p>2020\ub144 4\uc6d4 \ub9d0\uc744 \uae30\uc900\uc73c\ub85c \uc218\uc694\uc9c0\ud45c\ub294 \ud574\uc678 \uc5ec\ud589\uc5d0 \ub300\ud55c \uc815\ubd80\uc758 \uc9c0\uc18d\uc801\uc778 \uc81c\ud55c\uacfc \ud56d\uacf5 \uc218\uc1a1\ub2a5\ub825 \uac10\uc18c\ub85c \uc778\ud574 \uad6d\uc81c \uc5ec\ud589\uc774 \uac70\uc758 0 \uc218\uc900\uc5d0 \uba38\ubb3c \uac83\uc744 \uc2dc\uc0ac\ud55c\ub2e4. \uc911\uad6d\uc758 \ucd08\uae30 \ud68c\ubcf5\uc138\ub97c \uc0b4\ud3b4\ubcf4\uba74 \uc608\uc57d \uac74\uc218\uac00 \uc804\ub144\ub3d9\uae30 \ub300\ube44 \u201381%\uc758 \uc800\uc810\uc5d0\uc11c \uc57d 6%\uc758 \ub354\ub518 \uc6d4\uac04 \ud68c\ubcf5\ub960\uc744 \ubcf4\uc774\uace0 \uc788\ub2e4. \uadf8\ub7ec\ub098 \uad6d\uc81c \uc778\ubc14\uc6b4\ub4dc \ubc0f \uc544\uc6c3\ubc14\uc6b4\ub4dc \ud56d\uacf5\uc5ec\ud589\uc774 \uacc4\uc18d \uac10\uc18c\ud568\uc5d0 \ub530\ub77c \uad6d\ub0b4\uc218\uc694\uac00 \ubc18\ub4f1\uc138\ub97c \uc8fc\ub85c \uc774\ub04c\uace0 \uc788\ub2e4. \ud574\ub2f9 \uc5c5\uacc4\uc5d0 \ud76c\ub9dd\uc801\uc778 \uc9d5\uc870\ub3c4 \uc788\ub2e4. 4\uc6d4 \ub9d0\uc744 \uae30\uc900\uc73c\ub85c \ubbf8\uad6d \uc751\ub2f5\uc790\uc758 64%\uac00 \ubc29\uc5ed\uc18c\ub3c5 \ubc0f \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \ub4f1 \ud2b9\uc815 \uc870\uac74\ub4e4\uc774 \ucda9\uc871\ub418\uba74 \ud56d\uacf5\uc0ac\ub97c \uc774\uc6a9\ud560 \uc758\uc0ac\uac00 \uc788\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uc774\ub294 4\uc6d4 13\uc77c \uc774\ud6c4 7%p \uc99d\uac00\ud55c \uc751\ub2f5\ub960\uc774\ub2e4.<\/p>\n<h4><strong>\uc218\uc694\ubcc0\ud654 \uc18d \ud604\uc9c0, \uad6d\ub0b4 \uc5ec\ud589\uc790\ub97c \ud1b5\ud574 \uc131\uacf5\ud560 \uc900\ube44\ub97c \ud558\ub77c.<\/strong><\/h4>\n<p>\ubc18\uaca9\ub2e8\uacc4(Fight)\uc5d0\uc11c\ub294 \uc0ac\ub78c\ub4e4\uc774 \ud56d\uacf5\uc0ac\ub97c \ub35c \uc774\uc6a9\ud558\uace0 \ub354 \ub9ce\uc774 \uc6b4\uc804\ud558\uba70 \uc5ec\ud589\uad00\ub828 \uc758\uc0ac\uacb0\uc815\uc758 \uae30\uc900\uc774 \ubcc0\ud654\ud560 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0 \uc5ec\ud589 \ubc0f \uad50\ud1b5\uacfc \uad00\ub828\ud55c \uc18c\ube44\uc790\uc758 \uc120\ud0dd\uc774 \ub2ec\ub77c\uc9c8 \uac83\uc774\ub2e4. 4\uc6d4 \uc911\uc21c\uc744 \uae30\uc900\uc73c\ub85c \uc751\ub2f5\uc790\uc758 \uc57d \uc808\ubc18\uc740 6\uac1c\uc6d4 \uc774\uc0c1 \ud574\uc678\uc5ec\ud589\uc744 \uc904\uc774\uac70\ub098 \ud53c\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4. \ubc18\uba74 32 %\uac00 \uad6d\ub0b4\uc5ec\ud589\uc744, 22%\uac00 \ud604\uc9c0\uc758 \uc5ec\uac00\ud65c\ub3d9\uc744 \uc904\uc774\uac70\ub098 \ud53c\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \uc751\ub2f5\ud588\ub2e4. \uc911\uad6d\uacfc \uc720\ub7fd\uc758 \uc5ec\ud589\uc790\ub3c4 \ube44\uc2b7\ud55c \ud328\ud134\uc744 \ubcf4\uc778\ub2e4. \uc815\ubd80\uaddc\uc81c\uac00 \uc11c\uc11c\ud788 \uc644\ud654\ub428\uc5d0 \ub530\ub77c \uc5ec\ud589 \uc695\uad6c\uac00 \uc5b5\ub20c\ub9b0 \uc18c\ube44\uc790\ub4e4\uc740 \uc548\uc804\ud558\ub2e4\uace0 \ub290\ub07c\uace0 \uc2f6\uc740 \uc2ec\ub9ac\uc640 \uc5ec\uac00 \uc18c\ube44\ub97c \uc81c\ud55c\ud558\ub294 \uacbd\uae30\uce68\uccb4 \uc6b0\ub824\ub85c \uc778\ud574 \uc8fc\uc800\ud558\ub294 \ud589\ud0dc\ub97c \ubcf4\uc77c \uac83\uc774\ub2e4. (\ud2b9\ud788 \uc18c\ube44\uc790\ub4e4\uc740 \uc5ec\uac00\ubaa9\uc801\uc758 \uc5ec\ud589\uc744 \uac00\uc7a5 \ub2e4\uc2dc \ud558\uace0 \uc2f6\uc740 \ud65c\ub3d9\uc73c\ub85c \uaf3d\ub294\ub2e4.) \ub3d9\uc77c\ud55c BCG \uc5ec\ub860\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ubbf8\uad6d \uc751\ub2f5\uc790 4\uba85 \uc911 1 \uba85\uc740 3\uac1c\uc6d4 \uc548\uc5d0 \ubc14\uc774\ub7ec\uc2a4 \ud655\uc0b0\uc774 \ud1b5\uc81c\ub418\ub354\ub77c\ub3c4 \ud638\ud154\uc5d0 \u201c\ud6e8\uc52c \ub354 \uc801\uac8c\u201d \uc9c0\ucd9c\ud560 \uac83\uc774\ub77c\uace0 \uc751\ub2f5\ud588\ub2e4. \uc774\ub294 \uacbd\uc81c \ubd88\ud655\uc2e4\uc131\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \uc9c0\uc18d\ub428\uc5d0 \ub530\ub77c \uc5ec\ud589\uc790\uc758 \uc9c0\ucd9c\uc758\uc9c0\uac00 \uc5b5\uc81c\ub420 \uac83\uc784\uc744 \uc2dc\uc0ac\ud55c\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc218\uc694\ubcc0\ud654\uc5d0 \uc9c1\uba74\ud558\uc5ec \uc18c\ube44\uc790\ub97c \ud1b5\ud574 \uc131\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294, \ud638\ud154\uacbd\uc601\uc9c4\uc740 \uc608\uc57d \ud504\ub85c\uc138\uc2a4\ub97c \ub2e8\uc21c\ud654\ud558\uace0 \uc0c8\ub85c\uc6b4 \ud615\ud0dc\uc758 \ud604\uc9c0\uc5ec\ud589\uc744 \ud64d\ubcf4\ud558\uae30 \uc704\ud574 \ucc44\ub110\uacfc \uba54\uc2dc\uc9c0\ub97c \ucd5c\uc801\ud654 \ud574\uc57c \ud55c\ub2e4. \ud604\uc9c0 \uc5ec\uac00 \uc218\uc694\ub294 \ub9ac\ub4dc \ud0c0\uc784\uc774 \uc9e7\uace0 \uc608\uc57d \uace1\uc120\uc774 \uc9e7\uc544\uc838, \ud638\ud154\uacbd\uc601\uc9c4\uc740 \ucf54\ub85c\ub09819\uc704\uae30 \ubc1c\ubc1c \ud6c4 \ucc98\uc74c\uc73c\ub85c \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\ub294 \uac00\uc871 \ubc0f \uc5ec\ud589\uc790\ub97c \ud3ec\ucc29\ud558\uae30 \uc704\ud574 \ubbf8\ub9ac \uc608\uce21\ud558\uace0 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud55c\ub2e4. \ub9c8\ucf00\ud305\uc740 \ud604\uc9c0 \uc5ec\ud589\uc9c0\ub97c \ucc3e\ub294 \uc0ac\ub78c\ub4e4\uc744 \uaca8\ub0e5\ud574\uc57c \ud558\uba70 \ud604\uc9c0 \uc561\ud2f0\ube44\ud2f0 \ubc0f \uc11c\ube44\uc2a4\uc640 \uac19\uc740 \ucd94\uac00 \uc11c\ube44\uc2a4\ub97c \uc27d\uac8c \ubc88\ub4e4\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n<h4><strong>\uc8fc\uc694 \uc5ec\ud589\uc790 \uc6b0\ub824\uc5d0 \ub300\ud574 \ucc28\ubcc4\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uc785\uc9c0\ub97c \uad6c\ucd95\ud558\ub77c.<\/strong><\/h4>\n<p>\uacbd\uc601\uc9c4\uc774 \uc2dc\uc7a5 \ub0b4 \uc218\uc694\uc758 \ubcf8\uc9c8\uc5d0 \ub300\ud574 \uc774\ud574\ub97c \uc81c\uace0\ud588\ub2e4\uba74, \uc0c8\ub85c\uc6b4 \uc5ec\ud589\uc790\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \uc790\uc2e0\ub4e4\uc758 \ud638\ud154\uc774 \ucc28\ubcc4\ud654\ub41c \uc785\uc9c0\ub97c \uac00\uc9c0\ub3c4\ub85d \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud55c\ub2e4. \ubc18\uaca9\ub2e8\uacc4(Fight)\uc5d0\uc11c \uae30\uc5c5\uc740 \uc218\uc694\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 (\ub610\ub294 \ucd5c\uc18c\ud55c \uc218\uc694\ub97c \ub193\uce58\uc9c0 \uc54a\ub3c4\ub85d) \uc0c8\ub85c\uc6b4 \ud2b9\uc7a5\uc810\uc5d0 \ud22c\uc790\ud558\uace0 \uc774\ub97c \ud64d\ubcf4\ud574\uc57c \ud558\ubbc0\ub85c, \ube0c\ub79c\ub4dc\uc758 \uc5ed\ud560\uc774 \ubc14\ub00c\uac8c \ub420 \uac83\uc774\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud638\ud154 \ube0c\ub79c\ub4dc\uac00 \uae30\uc874\uc758 \uc218\uc694 \ud480\uc744 \ubc97\uc5b4\ub098 \ub2e4\uc591\ud55c \ud3b8\uc758\uc2dc\uc124\uacfc \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub41c\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uacfc\uac70\uc5d0 \uc77c\ubc18\uc801\uc73c\ub85c \ucee8\ud37c\ub7f0\uc2a4 \ubc0f \ub300\ud615 \ud589\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \ud310\ub9e4\ub97c \uc9c4\ud589\ud55c \ube0c\ub79c\ub4dc\uac00 \uccb4\ub958\uae30\uac04\uc774 \ub354 \uc9e7\uc740 \uac00\uc871\ub2e8\uc704 \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc744 \uac83\uc778\uac00?<\/p>\n<p>\uccad\uacb0\ub3c4 \ub610\ud55c \uc911\uc694\ud55c \uc6b0\ub824\uc0ac\ud56d\uc774\ub2e4. \uc774\ubc88 \uc870\uc0ac\uc5d0\uc11c 4\uc6d4 \ub9d0 \uc124\ubb38\uc870\uc0ac\uc5d0 \uc751\ud55c \ubbf8\uad6d \uc18c\ube44\uc790\uc758 84%\ub294 \uc5b4\ub5a4 \ud615\ud0dc\uc758 \uc704\uc0dd\uc870\uce58\uac00 \uc2dc\ud589\ub418\uba74 \uacf5\uacf5\uc7a5\uc18c\ub97c \ub2e4\uc2dc \ubc29\ubb38\ud560 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\ub2e4. \uc774\ub4e4\uc740 \uc7ac\ubc29\ubb38\uc758 \uc8fc\uc694 \uc0ac\uc720\uac00 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \uc2dc\ud589, \uc190 \uc18c\ub3c5\uc81c \uc0ac\uc6a9 \uc99d\uac00, \uc815\uae30\uc801\uc778 \ubc29\uc5ed\uc18c\ub3c5\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4. \uc720\ub7fd \uc5ec\ud589\uc790\ub4e4\uc758 \uc6b0\ub824\uc5d0 \ub300\ud55c \uc5f0\uad6c\uc5d0\uc11c\ub3c4 \ube44\uc2b7\ud55c \uacb0\uacfc\uac00 \ub098\uc654\ub2e4. \ub530\ub77c\uc11c \ud638\ud154 \uacbd\uc601\uc9c4\uc740 \ud638\ud154\uc774 \uae68\ub057\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc18c\ub3c5\uc774 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc548\uc804\ud558\ub2e4\ub294 \uac83\uc744 \ubcf4\uc7a5\ud568\uc73c\ub85c\uc368 \ud638\ud154\uc790\uc0b0\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \uc774\ub294 \uc5ec\ud589\uc790\uc758 \uacf5\uacf5 \uc7a5\uc18c\uc5d0 \ub300\ud55c \ub450\ub824\uc6c0\uc774 \uc11c\uc11c\ud788 \uc904\uc5b4\ub4e6\uc5d0 \ub530\ub77c \uc218\uc694\ub97c \uc99d\ub300\uc2dc\ud0ac \uc218 \uc788\ub294 \ucc28\ubcc4\ud654 \uc694\uc18c\uc774\ub2e4.<\/p>\n<p>CleanStay \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub300\ud55c \ud790\ud2bc\uc758 Lysol \ubc0f Mayo Clinic\uacfc\uc758 \uc0c8\ub85c\uc6b4 \uc81c\ud734\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774, \uc77c\ubd80 \ube60\ub978 \ud638\ud154\ub4e4\uc740 \uc774\ubbf8 \uc0c8\ub85c\uc6b4 \uc6b0\uc120\uc21c\uc704\uc5d0 \uc801\uc751\ud558\uae30 \uc2dc\uc791\ud588\ub2e4. \uadf8\ub7ec\ub098 \ub300\ubd80\ubd84\uc758 \ud638\ud154 \uacbd\uc601\uc790\ub4e4\uc740, \ud2b9\ud788 \uacf5\uc720\uc219\uc18c \ube0c\ub79c\ub4dc\uc640 \ube44\uad50\ud574 \uc18c\ube44\uc790 \uc778\uc2dd\uc5d0 \uc798 \ub300\ucc98\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4. 4\uc6d4 \ub9d0 \uae30\uc900 \ubbf8\uad6d \uc18c\ube44\uc790\uc758 48%\uac00 \ud638\ud154\uc219\ubc15\uc73c\ub85c \uc778\ud55c \ubc14\uc774\ub7ec\uc2a4 \uac10\uc5fc\uc5d0 \ub300\ud574 \uc6b0\ub824\ud558\uace0 \uc788\ub2e4\uace0 \uc751\ub2f5\ud55c \ubc18\uba74, AirBnB\uc5d0 \ub300\ud574 \uadf8\ub7ec\ud55c \uc6b0\ub824\ub97c \ud45c\ud604\ud55c \uc751\ub2f5\uc790\ub294 33%\uc600\ub2e4. \uc720\ub7fd\uc5d0\uc11c\ub3c4 \ud638\ud154\uc219\ubc15\uc744 \ud1b5\ud55c \ubc14\uc774\ub7ec\uc2a4 \uac10\uc5fc\uc5d0 \ub300\ud574 \uc6b0\ub824\ud55c\ub2e4\uace0 \ub2f5\ud55c \uc751\ub2f5\uc790 \ube44\uc728(34%)\uc774 AirBnB\uc5d0 \ub300\ud574 \uadf8\ub7ec\ud55c \uc6b0\ub824\ub97c \ud45c\ud604\ud55c \uc751\ub2f5\uc790 \ube44\uc728(27%) \ub300\ube44 \ub192\uc558\uc9c0\ub9cc, \ubbf8\uad6d \ub300\ube44 \uadf8 \uaca9\ucc28\uac00 \ub354 \uc801\uc5c8\ub2e4. \uc911\uad6d\uc5d0\uc11c\ub3c4 \ub3d9\uc77c\ud55c \uc9c0\ud45c\uc5d0\uc11c \ud638\ud154(34%\uac00 \uc6b0\ub824)\uc774 AirBnB(20%\uac00 \uc6b0\ub824) \ub300\ube44 \ub4a4\ucc98\uc838 \uc788\ub2e4. \uc9c0\ub09c \uba87 \ub144\uac04 \ud638\ud154\uc774 \ud601\uc2e0\uc801\uc778 \uacf5\uc720\uc219\uc18c \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \uafb8\uc900\ud788 \ube8f\uae34 \uac83\uc744 \uac10\uc548\ud560 \ub54c, \ucf54\ub85c\ub09819 \ubc18\uaca9\ub2e8\uacc4(Fight)\ub294 \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \ub4a4\uc9d1\uc744 \uc218 \uc788\ub294 \uc911\uc694\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/p>\n<h4><strong>\uc560\uc790\uc77c \ub9e4\ucd9c\uad00\ub9ac \uc804\uc220\ub85c \uc804\ud658\ud558\ub77c.<\/strong><\/h4>\n<p>\uac1d\uc2e4\ub2f9 \uc218\uc785\uc758 \ud68c\ubcf5\uc774 \uc9c0\uc5f0\ub428\uc5d0 \ub530\ub77c \ud638\ud154\uacbd\uc601\uc9c4\uc740 \ud3c9\uade0\uac1d\uc2e4\ub2e8\uac00(ADR)\ub97c \ud6fc\uc190\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \uac1d\uc2e4 \uc810\uc720\uc728\uc744 \ub192\uc77c \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud55c\ub2e4. \uc218\uc694\uc9c4\uc791\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \ube60\ub974\uac8c \uac1d\uc2e4 \uc810\uc720\uc728\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc9c0\ub9cc, \uacfc\uac70 \uc5c5\uacc4\uac00 \uacaa\uc740 \uc704\uae30\ub4e4\uc744 \ub4a4\ub3cc\uc544\ubcf4\uba74 ADR \uc99d\uac00\ub294 \ud6e8\uc52c \uc810\uc9c4\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc84c\ub2e4. \ubc18\uaca9\ub2e8\uacc4(Fight) \ub3d9\uc548 \uc218\uc775\uad00\ub9ac\uc758 \uc774\ub7ec\ud55c \uc5b4\ub824\uc6c0\uc744 \ub354\uc6b1 \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4dc\ub294 \uac83\uc740 \uacfc\uac70 \uc608\uc57d \ud328\ud134, KPI \ubc0f \ucd94\uc138\ub97c \ube44\ub86f\ud55c \uc5ec\ub7ec \uc804\ud615\uc801\uc778 \ucc38\uace0\uc815\ubcf4\ub4e4\uc774 \ub354 \uc774\uc0c1 \uc758\ubbf8\uac00 \uc5c6\ub2e4\ub294 \uc0ac\uc2e4\uc774\ub2e4.<\/p>\n<p>\uacbd\uc601\uc9c4\uc774 \uc5b5\uc81c\ub2e8\uacc4(Flatten)\uc5d0\uc11c \uc720\ub3d9\uc131 \ud574\uacb0\uc744 \uc704\ud55c \uc0c1\ud669\uc2e4(war room)\uc744 \uad6c\uc131\ud55c \uac83\ucc98\ub7fc, \ubc18\uaca9\ub2e8\uacc4(Fight)\uc5d0\uc11c\ub294 \ub9e4\ucd9c \uc0c1\ud669\uc2e4\uc744 \uad6c\ucd95\ud574\uc57c \ud55c\ub2e4. \uacbd\uc601\uc9c4\uc740 \uae30\uc5c5\uc774 \ubc18\ub4f1\uc5d0 \uc900\ube44\ud558\ub3c4\ub85d \ub3d5\uae30 \uc704\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uc6b0\uc120\uc21c\uc704\uc5d0 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4: \ubcc0\ub3d9\uc801\uc778 \uc218\uc694 \uc608\uce21\uc744 \uc704\ud55c \uac00\uc7a5 \uc6b0\uc218\ud55c \ub370\uc774\ud130 \uc0ac\uc774\uc5b8\uc2a4 \uc801\uc6a9, \ucf54\ub85c\ub09819\uc774\ud6c4 \uc2dc\uc7a5\uc0c1\ud669\uc744 \ubc18\uc601\ud558\ub294 \uc0c8\ub85c\uc6b4 \uac00\uaca9\ud0c4\ub825\uc131 \ub3c4\ucd9c, \ub9e4\ucd9c \uac12(output)\uc744 \ubb34\uc2dc\ud558\ub294 \ub300\uc2e0 \uc218\uc775\uad00\ub9ac \uc2dc\uc2a4\ud15c \uc7ac\uc870\uc815, \uc0c8\ub85c\uc6b4 \uc138\uadf8\uba3c\ud2b8 \uad6c\uc131\uc744 \uc704\ud55c \ud504\ub85c\ubaa8\uc158 \uc7ac\uc124\uc815, \uc2e0\uc18d\ud55c \ub300\uc751\uc744 \uc704\ud55c \ud504\ub85c\uc138\uc2a4 \uad6c\ucd95\uc774 \uadf8\ub7ec\ud55c \uc6b0\uc120\uc21c\uc704\uc774\ub2e4.<\/p>\n<p>\uc560\uc790\uc77c \uc811\uadfc\ubc95\uacfc \uc2e4\ud5d8\uc5d0 \uae30\ubc18\ud55c \ud559\uc2b5 \uc811\uadfc\ubc95\uc744 \ucc44\ud0dd\ud558\ub3c4\ub85d \uc218\uc775\uad00\ub9ac \ud300\uc744 \uad6c\uc131\ud558\uba74 \uae30\uc5c5\uc740 \uc218\uc694\uc758 \ud68c\ubcf5\uc744 \ud1b5\ud574 \ucd08\uae30 \ucd94\uc138\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc2dd\ubcc4\ud558\uace0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/p>\n<h4><strong>\uc26c\uace0 \uc788\ub294 \uc778\ub825\uc744 \uc9c0\uc6d0\ud558\ub77c.<\/strong><\/h4>\n<p>\uac70\uc758 \ubaa8\ub4e0 \uc8fc\uc694 \ud638\ud154\ub4e4\uc774 \ubcf8\uc0ac \ubc0f \ud638\ud154 \uc9c1\uc6d0\uc5d0 \ub300\ud55c \ubb34\uae09\ud734\uac00 \ub610\ub294 \uc784\uc2dc\ud734\uc9c1 \uc815\ucc45\uc744 \ubc1c\ud45c\ud588\uc73c\uba70 \ub9ce\uc740 \ud638\ud154\ub4e4\uc774 \uc704\uae30\uae30\uac04 \ub3d9\uc548 \uc9c1\uc6d0\ub4e4\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud55c \uc870\uce58\ub97c \ucde8\ud588\ub2e4. \uc784\uc2dc\ud734\uc9c1 \uc870\uce58\uc5d0 \ub300\ud55c \ud544\uc694\uc131\uc740 \uc774\ud574\ud560 \ub9cc \ud558\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uc870\uce58\ub97c \ucde8\ud558\uac8c \ub418\uba74 \ud574\ub2f9 \uae30\uc5c5\uc740 \ub2e4\uac00\uc624\ub294 \ud68c\ubcf5\uae30\uc5d0 \uc778\ub825\ubd80\uc871\uc744 \uacaa\uc744 \uc704\ud5d8\uc774 \uc788\uc73c\uba70, \uc2e0\uc18d\ud55c \uc6b4\uc601\uc7ac\uac1c\uc5d0 \ud544\uc694\ud55c \uc81c\ub3c4\uc801, \uc6b4\uc601\uc801 \ub178\ud558\uc6b0\ub97c \ubcf4\uc874 \ud560 \uc218 \uc5c6\ub2e4(\ud2b9\ud788 \ub2e4\uc218\uc758 \ud504\ub79c\ucc28\uc774\uc988 \uc6b4\uc601\uae30\uc5c5\uc774 \uc778\ub825\uc744 \uac10\ucd95\ud588\uae30 \ub54c\ubb38\uc5d0). \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \uc644\ud654\ud558\uae30 \uc704\ud55c \ub300\uc751\ucc45\uc758 \ud55c \uc608\ub294 Huazhu Group\uc5d0\uc11c \ucc3e\uc744 \uc218 \uc788\ub2e4. \ud574\ub2f9 \uae30\uc5c5\uc740 \uc9c1\uc6d0\uacfc \uc758\uc0ac\uc18c\ud1b5\ud558\uace0 \uac00\ub9f9\uc810\uc5d0 \uc801\uc2dc\uc5d0 \uc815\ubcf4, \ube44\uc0c1 \uc548\uc804\uc6a9\ud488 \ubc0f \ubc14\uc774\ub7ec\uc2a4 \uac10\uc5fc\uc608\ubc29 \uc808\ucc28 \uad00\ub828 \uad50\uc721\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub0b4\ubd80 \uc815\ubcf4 \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc1c\ud588\ub2e4.<\/p>\n<h4><strong>\uc5ec\ud589\uc774 \uc5b5\uc81c\ub41c \uc138\uc0c1\uc5d0\uc11c \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uc7ac\uad6c\uc0c1\ud558\ub77c.<\/strong><\/h4>\n<p>BCG \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc751\ub2f5\uc790\uc758 66%\uac00 \ud5a5\ud6c4 6\uac1c\uc6d4 \ub3d9\uc548 \ud3c9\uc18c\ubcf4\ub2e4 \ud638\ud154\uc219\ubc15\uc744 \u201c\ub2e4\uc18c \ub35c\u201d, \ub610\ub294 \u201c\ud6e8\uc52c \ub35c\u201d \uacc4\ud68d\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\ub2e4. \ud574\ub2f9 \uc751\ub2f5 \uc218\uce58\ub294 \ud56d\uacf5\uc5ec\ud589 \uac10\uc18c \uc608\uc0c1\uc218\uce58(69%)\uc640 \uc720\uc0ac\ud558\ub2e4. \ub3c5\uc77c, \ud504\ub791\uc2a4, \uc774\ud0c8\ub9ac\uc544 \ubc0f \uc601\uad6d\uc744 \ud3ec\ud568\ud55c \uc8fc\uc694 \uc720\ub7fd\uad6d\uac00\uc758 \uc5ec\ud589\uac1d\ub4e4\uc740 \uac00\uae4c\uc6b4 \ubbf8\ub798\uc5d0 \ud638\ud154\uc219\ubc15\uc5d0 \ub300\ud574 \ube44\uc2b7\ud558\uac8c \ub9dd\uc124\uc784\uc744 \ud45c\ud604\ud588\ub2e4. \uadf8\ub7ec\ub098 \uace0\uac1d\ub4e4\uc774 \uc608\uc57d\uc744 \ud558\uc9c0 \uc54a\ub294 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \ud638\ud154\ub4e4\uc740 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ubc0f \uae30\ud0c0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud55c\ub2e4. \ud55c \uac00\uc9c0 \ubc29\uc548\uc740 \ud68c\uc6d0\uc774 \uc1fc\ud551\uc744 \ud1b5\ud574 \ud3ec\uc778\ud2b8\ub97c \ucc28\uac10\ud558\uc5ec \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub9ac\ud14c\uc77c \uc81c\ud734\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774\ub2e4. \ub2e4\ub978 \ud558\ub098\ub294 \ud68c\uc6d0\ub4e4\uc774 \uad6c\ud638\ub2e8\uccb4\uc5d0 \ud3ec\uc778\ud2b8\ub97c \uae30\uc99d\ud560 \uc218 \uc788\uac8c \ud568\uc73c\ub85c\uc368 \uace0\uac1d \ud638\uac10\ub3c4\ub97c \ub192\uc774\ub294 \uac83\uc774\ub2e4. \uc5ec\ud589\uc774 \uac70\uc758 \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\ub294 \uae30\uac04 \ub3d9\uc548 \uace0\uac1d\ucc38\uc5ec\ub97c \uc720\uc9c0\ud558\ub824\uba74 \ucf58\ud150\uce20 \uc2a4\ud2b8\ub9ac\ubc0d, \uac8c\uc784 \ubc0f \uae30\ud0c0 \ubc29\ubc95\uc73c\ub85c \ud574\ub2f9 \ube0c\ub79c\ub4dc \uc571\uacfc \uc0ac\uc774\ud2b8\ub85c \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4. \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ucc44\ud0dd\ud55c \uc5ec\ud589\ubd80\ubb38 \uae30\uc5c5\uc758 \ud55c \uc608\ub97c \ub4e4\uba74, Air Canada\uc758 \uacbd\uc6b0 Travel at Home \ud504\ub85c\uadf8\ub7a8\uc744 \ud65c\uc6a9\ud558\uc5ec \ud68c\uc6d0\ub4e4\uc774 \ub9ac\ud14c\uc77c, \uae08\uc735 \ubc0f \uc5ec\ud589 \uc81c\ud734\uc0ac\ub4e4\uc744 \ud1b5\ud574 \ub9c8\uc77c\ub9ac\uc9c0\uc640 \ub4f1\uae09\uc744 \ud68d\ub4dd\ud558\ub3c4\ub85d \ud558\uace0, \ub3d9\uc2dc\uc5d0 \ub9c8\uc77c\ub9ac\uc9c0 \uad6c\ub9e4\uc640 \uae30\ubd80\ub97c \ud5c8\uc6a9\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\uc81c\ud55c\uc870\uce58\ub4e4\uc774 \uc644\ud654\ub418\uace0 \uc0ac\ub78c\ub4e4\uc774 \ub2e4\uc2dc \uc5ec\ud589\uc744 \uc2dc\uc791\ud568\uc5d0 \ub530\ub77c \ud638\ud154 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 \ubc18\uaca9 \ub2e8\uacc4(Fight) \uc804\ubc18\uc5d0 \uac78\uccd0 \uc5ec\ud589 \ud328\ud134 \ubcc0\ud654\uc5d0 \ud65c\uc6a9\ub420 \uc218 \uc788\ub3c4\ub85d \uc7ac\uad6c\uc0c1 \ub418\uc5b4\uc57c \ud55c\ub2e4. \uc5ec\ub7ec \ubc88\uc758 \uc219\ubc15\uacfc \ub192\uc740 \uc5f0\uac04\uc9c0\ucd9c\uc5d0 \uae30\ubc18\ud558\uc5ec \ud68c\uc6d0\uc5d0\uac8c \ubcf4\uc0c1\ud558\ub294 \ud604\uc7ac \ud504\ub85c\uadf8\ub7a8\uc740 \uc811\uadfc\uc131\uc774 \ub192\uace0 \ud569\ub9ac\uc801 \uac00\uaca9\uc758 \ubaa9\uc801\uc9c0\ub97c \ucc3e\ub294 \uad6d\ub0b4 \ub808\uc800 \uc5ec\ud589\uac1d\uc5d0\uac8c\ub294 \uc758\ubbf8 \uc788\uac8c \ub2e4\uac00\uac00\uae30 \ud798\ub4e4 \uac83\uc774\ub2e4. \ub354\uc6b1\uc774, \ube44\uc988\ub2c8\uc2a4 \uc5ec\ud589\uc758 \uc9c0\uc18d\uc801\uc778 \uac10\uc18c\ub85c \uc778\ud574, \uc704\uae30 \uc774\uc804\uc5d0 \ub9ce\uc740 \ub9e4\ucd9c\uc744 \ubc1c\uc0dd\uc2dc\ud0a8 \ube44\uc988\ub2c8\uc2a4\ucd9c\uc7a5\uc790 \uc218\uc694\ub294 \ube60\ub974\uac8c \ud68c\ubcf5\ub418\uc9c0 \uc54a\uac70\ub098 \uc774\uc804\uc758 \ube48\ub3c4\ub85c \uc608\uc57d\uc744 \ud558\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n<p>\ubc18\uaca9\ub2e8\uacc4(Fight) \ub3d9\uc548 \ud638\ud154 \uacbd\uc601\uc9c4\uc740 \uc218\uc694\uac00 \uc5b8\uc81c \uc5b4\ub514\uc5d0\uc11c \ud68c\ubcf5\ub420 \uc9c0 \uacb0\uc815\ud558\ub294 \ub370 \uc801\uadf9\uc801\uc778 \uc5ed\ud560\uc744 \uc218\ud589\ud574\uc57c \ud55c\ub2e4. \uc774\ub4e4\uc740 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ubcf4\uc644\ud558\ub294 \ubaa9\uc801\uc9c0\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud64d\ubcf4\ud574\uc57c \ud558\uba70, \ud14c\ub9c8\ud30c\ud06c, \uce74\uc9c0\ub178, \uc2a4\ud3ec\uce20 \ud589\uc0ac \ub4f1 \ucf54\ub85c\ub09819 \uc601\ud5a5\uc744 \ubc1b\ub294 \uc5ec\ud0c0 \uc0b0\uc5c5 \ubc0f \ud604\uc9c0 \uad00\uad11\ub2f9\uad6d\uacfc \ud611\ub825\ud558\uc5ec \uc18c\ube44\uc790\uc758 \uc5ec\ud589\uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\ub2e4.<\/p>\n<h4><strong>\uc0ac\uc5c5\uac1c\ubc1c\uc744 \ub2e4\uc2dc \ucd94\uc9c4\ud558\ub77c.<\/strong><\/h4>\n<p>\ud504\ub85c\uc81d\ud2b8 \ucd94\uc9c4\uc774 \uae09\uaca9\ud788 \ub454\ud654\ub418\uc5c8\uace0 \ubcf4\ub2e4 \ud655\uc2e4\ud55c \uacbd\uc81c\uc801 \uac00\uc815\uc5d0 \ub530\ub77c \ub300\ucd9c\uc2dc\uc7a5\uc774 \uac00\ub3d9\ub418\uae30 \uc804\uae4c\uc9c0\ub294 \ud504\ub85c\uc81d\ud2b8\ub4e4\uc774 \uc804\uba74\uc801\uc73c\ub85c \uc7ac \ucd94\uc9c4\ub420 \uac00\ub2a5\uc131\uc740 \ub0ae\ub2e4. \ub9ac\uc11c\uce58 \ud68c\uc0ac STR\uc5d0 \ub530\ub974\uba74, \ud638\ud154 \uc5c5\uacc4\ub294 2020\ub144 3\uc6d4 \uae30\uc900 \ubbf8\uad6d\uc5d0\uc11c 214,704\uac1c\uc758 \uac1d\uc2e4\uc774 \uac74\uc124\ub418\uace0 \uc788\uc5c8\uc73c\uba70, \ucd5c\uace0\uce58\ub97c \uae30\ub85d\ud588\ub2e4. \uadf8\ub7ec\ub098 \ucf54\ub85c\ub09819\uc704\uae30\uac00 \ud655\uc0b0\ub428\uc5d0 \ub530\ub77c \uae30\uc5c5\ub4e4\uc740 \uc544\uc9c1 \uacc4\ud68d \ub2e8\uacc4\uc5d0 \uc788\ub294 \ub2e4\uc218\uc758 \ud504\ub85c\uc81d\ud2b8\ub97c \uc5f0\uae30\ud558\uac70\ub098 \ud3ec\uae30\ud588\ub2e4. \uc644\ub8cc \uc608\uc815\uc774\uc5c8\ub358 \ub2e4\uc218 \ub51c\uc774 \ubcf4\ub958\ub418\uc5c8\uc73c\uba70, \ucf54\ub85c\ub09819 \ud655\uc0b0 \uc774\uc804\uc5d0 \uac1c\ubc1c \ub2e8\uacc4\uc5d0 \uc788\ub358 \ub9e4\ub3c4\uc790\ub4e4\uc740 \ub9e4\ub3c4 \ucd94\uc9c4 \uc804\uc5d0 \uac00\uce58\ud3c9\uac00\ub97c \ub2e4\uc2dc \uc2e4\uc2dc\ud574\uc57c \ud560 \uac83\uc774\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ud658\uacbd\uc5d0\uc11c \ud638\ud154\ub4e4\uc740 \uc218\uc218\ub8cc \ud560\uc778 \uc5f0\uc7a5, \uac00\ub9f9\uc810\uc758 \uc740\ud589\ub300\ucd9c \uc9c0\uc6d0, \ubc95\ub960\uc0c1\ub2f4 \uc11c\ube44\uc2a4 \uc81c\uacf5, \ub300\ucc28\ub300\uc870\ud45c \uc635\uc158 \uc81c\uacf5 \ub4f1 \uac1c\ubc1c \ucd09\uc9c4\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \uac00\ub2a5\uc131\uc744 \ud3c9\uac00\ud574\uc57c \ud55c\ub2e4. \ub3d9\uc2dc\uc5d0, \ud638\ud154 \uacbd\uc601\uc9c4\uc740 12\uac1c\uc6d4 \uc774\uc0c1 \uc9c0\uc18d\ub420 \uc218 \uc788\ub294 \ubc18\uaca9\ub2e8\uacc4(Fight) \uc804\uccb4\uc5d0 \uac78\uccd0 \uc7a5\uae30 \uc218\uc694\ubd80\uc9c4\uc5d0 \ub300\ube44\ud574\uc57c \ud55c\ub2e4. \ud56d\uacf5\uc0ac\uc640 \ud06c\ub8e8\uc988 \uc5c5\uccb4\ub4e4\uc774 \uc790\uc0b0 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uc7ac\ud3b8\uc131\ud558\uae30 \uc704\ud574 \ucde8\ud55c \ub2e8\uacc4\ub97c \ud638\ud154\uacbd\uc601\uc9c4\ub3c4 \ubc1f\uc544\uc57c \ud558\uba70, \uacbd\uc7c1\uc5d0 \uc774\uae30\uae30 \uc704\ud574 \ud544\uc694\ud55c \ubd80\ub3d9\uc0b0 \uc790\uc0b0\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud3c9\uac00\ud574\uc57c \ud55c\ub2e4. \ud638\ud154\uacbd\uc601\uc9c4\uc740 \uc2e0\uc911\ud558\uac8c \ub3c4\ucd9c\ub41c \uc811\uadfc\ubc95\uc744 \ucde8\ud574 \uc801\uc808\ud55c \ubd80\ub3d9\uc0b0 \uc790\uc0b0\uc744 \ud1b5\ud574 \uacbd\uc7c1\ud558\uace0, \ubbf8\ub798\uc758 \uc131\uc7a5\uc5d0 \uc9c0\uc7a5\uc744 \uc8fc\uc9c0 \uc54a\uc73c\uba74\uc11c \ucd94\uc9c4\uc774 \ub454\ud654\ub41c \uc608\uc815 \uac1c\ubc1c \ud504\ub85c\uc81d\ud2b8\ub97c \uad00\ub9ac\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n<h4><strong>\ud569\ubcd1, \uc778\uc218, \uae30\uc5c5\ubd84\ud560 \uae30\ud68c\ub97c \ubaa8\uc0c9\ud558\ub77c.<\/strong><\/h4>\n<p>\uc9c0\ub09c 10\ub144 \ub3d9\uc548 \ud638\ud154\uc0b0\uc5c5\uc5d0\uc11c Marriott\uc640 Starwood, Wyndham\uacfc La Quinta, Aimbridge\uc640 Interstate \uac04\uc758 \ub51c\uc744 \ud3ec\ud568\ud55c \ube0c\ub79c\ub4dc, \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ubc0f \uc0ac\uc5c5 \uc778\uc218\uac00 \ub2e4\uc218 \uc774\ub8e8\uc5b4\uc84c\ub2e4. \ucf54\ub85c\ub09819 \uc704\uae30\ub294 \ube44\uc804\uc774 \uc788\ub294 \uc120\ub450\uc5c5\uccb4\uc5d0 \ub2e8\uae30\uc801\uc73c\ub85c \uae34\uae09\ud558\uac8c \ud544\uc694\ud55c \uc804\uc220\uc801 \uc870\uce58 \uc774\uc0c1\uc744 \ub0b4\ub2e4\ubcfc \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ubc18\uaca9\ub2e8\uacc4(Fight)\uac00 \uc5ec\ub7ec \uc5c5\uccb4\uc5d0 \ubd88\uade0\ud615\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubbf8\uce58\uba74\uc11c \uc77c\ubd80 \ube0c\ub79c\ub4dc \uae30\uc5c5, \uad00\ub9ac\ud68c\uc0ac, \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \ubc0f \ubd80\ub3d9\uc0b0 \ud22c\uc790\uc2e0\ud0c1\uc5d0\uc11c\ub294 \ud604\uae08 \ubcf4\uc720\uc561\uc774 \uc904\uc5b4\ub4e4\uace0 \uace7 \uc0c1\ud658\uc2dc\uae30\uac00 \ub3c4\ub798\ud560 \uac83\uc774\ub2e4. \uc774\ubbf8 \uc77c\ubd80 \uc0ac\ubaa8\ud380\ub4dc\ub294 \uc9c0\uae09 \ub2a5\ub825\uc744 \ub192\uc774\uace0 \ud574\ub2f9 \uc0b0\uc5c5 \ub0b4 \uae30\uc5c5\ub4e4\uc5d0 \ub300\ud55c \uc9c0\ubd84\uc744 \ub298\ub9ac\uae30 \uc704\ud55c \uc870\uce58\ub97c \ucde8\ud588\ub2e4. \uae30\uc5c5\ub4e4\uc740 \uacfc\uac70\uc5d0\ub294 \uace0\ub824\ud558\uc9c0 \uc54a\uc558\uc744 \uc218\ub3c4 \uc788\ub294 \uc81c\ud734\uad00\uacc4\ub97c \uac80\ud1a0\ud568\uc73c\ub85c\uc368, \uc218\uc694\ub97c \ucc3d\ucd9c\ud558\uace0 \ucda9\uc131\ub3c4\ub97c \ud655\ub300\ud558\uba70 \ub514\uc9c0\ud138 \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uac00\ub2a5\uc131\uc744 \ud3c9\uac00\ud574\uc57c \ud55c\ub2e4. \uae30\ubc18\uc744 \uc798 \ub2e6\uace0, \ubc18\uaca9\ub2e8\uacc4(Fight)\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \ud68c\uc0ac\ub294 \uac00\uce58\ud3c9\uac00\ub97c \uc798 \ubc1b\uc73c\uba74\uc11c \ub300\ub2f4\ud55c \uc870\uce58\ub97c \ucde8\ud560 \uae30\ud68c\uac00 \ub3c4\ub798\ud560 \uac83\uc774\ub2e4. \uadf8\ub7ec\ub098 \uc774 \ub610\ud55c \uc601\uc6d0\ud788 \uc9c0\uc18d\ub418\uc9c0\ub294 \uc54a\uc744 \uac83\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ucf54\ub85c\ub09819 \ub300\uc720\ud589\uc740 \uc5ec\uac00 \ubc0f \ube44\uc988\ub2c8\uc2a4 \uc5ec\ud589\uac1d \ubaa8\ub450\uc758 \uc5ec\ud589 \ud328\ud134\uacfc \ud589\ub3d9\uc744 \ud06c\uac8c \ubcc0\ud654\uc2dc\ud0b4\uc73c\ub85c\uc368 \ud638\ud154\uc0b0\uc5c5\uc5d0 \ub9c9\ub300\ud55c \ub3c4\uc804\uacfc\uc81c\ub97c \uc57c\uae30\ud55c\ub2e4. \uc774\ub7ec\ud55c \ub300\ud63c\ub780\uc740 \ud638\ud154\uacbd\uc601\uc9c4\uc5d0\uac8c \ub300\ub2f4\ud558\uace0 \ud601\uc2e0\uc801\uc778 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4. \ud574\ub2f9 \uc870\uce58\ub4e4\uc740 \ubbf8\ub798\uc758 \uacbd\uc7c1\uc6b0\uc704\uc640 \uc131\uacf5\uc744 \uc704\ud55c \uc528\ub97c \ubfcc\ub9ac\ub294 \uac83\uc774\uba70, \ubbf8\ub798\uc758 \uc131\uacf5\uc740 \ud604\uc7ac\ub85c\uc11c\ub294 \uba40\uac8c \ub290\uaef4\uc9c0\ub354\ub77c\ub3c4 \ub9ce\uc740 \uacbd\uc601\uc9c4\uc774 \uc608\uc0c1\ud558\ub294 \uac83\ubcf4\ub2e4 \ube68\ub9ac \ub3c4\ub798\ud560 \uac83\uc774\ub2e4<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2020\/understanding-consumer-behavior-in-hotel-industry-post-covid-19.aspx\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubcf8 \uae30\uace0\ubb38\uc740 \ucf54\ub85c\ub09819\uac00 \ud638\ud154\uc0b0\uc5c5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uacfc \uad00\ub828\ud55c 2\uac1c \uae30\uace0\ubb38 \uc911 \uccab \ubc88\uc9f8 \uc2dc\ub9ac\uc988\uc774\ub2e4. \ubcf8\uace0\uc5d0\uc11c\ub294 \uc704\uae30\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud574 \uacbd\uc601\uc9c4\uc774 \ucde8\ud574\uc57c \ud560 \uc911\uae30\uc801\uc778 \uc870\uce58\uc5d0 \ub300\ud574 \ub17c\uc758\ud55c\ub2e4. \ub450 \ubc88\uc9f8 \uc2dc\ub9ac\uc988\uc5d0\uc11c\ub294 \uae30\uc5c5\uc774 \ucf54\ub85c\ub09819 \ud658\uacbd\uc5d0\uc11c \uc131\uacf5\ud558\uae30 \uc704\ud574 \ucde8\ud560 \uc218 \uc788\ub294 \uc7a5\uae30\uc801\uc778 \uc870\uce58\uc5d0 \ub300\ud574 \ub2e4\ub8f0 \uac83\uc774\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":2101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-2098","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-covid19"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=2098"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/2101"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=2098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=2098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=2098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}