{"id":2098,"date":"2020-05-19T15:13:35","date_gmt":"2020-05-19T06:13:35","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2098"},"modified":"2020-06-08T13:51:29","modified_gmt":"2020-06-08T04:51:29","slug":"breaking-ground-on-a-new-era-in-lodging","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/breaking-ground-on-a-new-era-in-lodging\/","title":{"rendered":"\ud638\ud154\uc0b0\uc5c5\uc758 \uc0c8\ub85c\uc6b4 \uc2dc\ub300 \uac1c\ucc99"},"content":{"rendered":"
\ubcf8 \uae30\uace0\ubb38\uc740 \ucf54\ub85c\ub09819\uac00 \ud638\ud154\uc0b0\uc5c5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uacfc \uad00\ub828\ud55c 2\uac1c \uae30\uace0\ubb38 \uc911 \uccab \ubc88\uc9f8 \uc2dc\ub9ac\uc988\uc774\ub2e4. \ubcf8\uace0\uc5d0\uc11c\ub294 \uc704\uae30\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud574 \uacbd\uc601\uc9c4\uc774 \ucde8\ud574\uc57c \ud560 \uc911\uae30\uc801\uc778 \uc870\uce58\uc5d0 \ub300\ud574 \ub17c\uc758\ud55c\ub2e4. \ub450 \ubc88\uc9f8 \uc2dc\ub9ac\uc988\uc5d0\uc11c\ub294 \uae30\uc5c5\uc774 \ucf54\ub85c\ub09819 \ud658\uacbd\uc5d0\uc11c \uc131\uacf5\ud558\uae30 \uc704\ud574 \ucde8\ud560 \uc218 \uc788\ub294 \uc7a5\uae30\uc801\uc778 \uc870\uce58\uc5d0 \ub300\ud574 \ub2e4\ub8f0 \uac83\uc774\ub2e4.<\/p>\n
\ucf54\ub85c\ub09819\ub294 \uc6b4\uc11d\ucc98\ub7fc \uae00\ub85c\ubc8c \ud638\ud154\uc0b0\uc5c5\uc5d0 \ud0c0\uaca9\uc744 \uc785\ud614\uc73c\uba70 \uadf8 \uc601\ud5a5\uc740 \uc774\uc804 \uc704\uae30\ub4e4\uc758 \uc5ec\ud30c\ubcf4\ub2e4 \ub354 \uad11\ubc94\uc704\ud558\uace0 \uc815\ub3c4\uac00 \uc2ec\ud558\uba70 \uc624\ub798 \uc9c0\uc18d\ub420 \uac83\uc774\ub2e4. \ubbf8\uad6d\uc758 \uacbd\uc6b0 2020\ub144 4\uc6d4 \ub9d0 \uae30\uc900\uc73c\ub85c \uc804\uad6d \uac1d\uc2e4 \uc810\uc720\uc728\uc774 \uc57d 20%\ub85c \ud558\ub77d\ud588\uc73c\uba70 \ubbf8\uad6d\uacfc \uc720\ub7fd\uc758 \uac1d\uc2e4\ub2f9 \uc218\uc785(RevPAR)\uc740 \uac01\uac01 80%\uc640 90% \uac10\uc18c\ud588\ub2e4. \uc911\uad6d \ub4f1 \uc77c\ubd80 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc218\uc694\ud68c\ubcf5\uc774 \uc2dc\uc791\ub410\uc9c0\ub9cc, \ubc31\uc2e0\uc774\ub098 \uce58\ub8cc\uc81c\uac00 \ub098\uc624\uae30 \uc804\uae4c\uc9c0\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uac01\uad6d\uc5d0\uc11c \ucf54\ub85c\ub09819\uc5d0 \ub9de\uc11c \ucd5c\uc18c 12\uac1c\uc6d4\uc740 \ub354 \uace0\uad70\ubd84\ud22c \ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \ud68c\ubcf5\uc774 \uc27d\uac8c \uc77c\uc5b4\ub0a0 \uac00\ub2a5\uc131\uc740 \ub0ae\uc544 \ubcf4\uc778\ub2e4. \uc5ec\ud589\uc218\uc694\uac00 \uc2e4\uc81c\ub85c \ud68c\ubcf5\ub418\uba74 \uc2dc\uc7a5\uacfc \uc5ec\ud589\uc790 \uc218\uc694\uc758 \ud2b9\uc131\uc774 \uc624\ub7ab\ub3d9\uc548 \ud070 \ubcc0\ud654\ub97c \ubcf4\uc77c \uac83\uc774\ub2e4.<\/p>\n
\ucd5c\uadfc \uac04\ud589\ubb3c\uc5d0\uc11c BCG\ub294 \ud604\uc7ac\uc758 \ucf54\ub85c\ub09819 \ub300\uc720\ud589 \ud658\uacbd\uc744 3\uac1c \ub2e8\uacc4\ub85c \uad6c\ubd84\ud588\ub2e4<\/a>. \uac10\uc5fc\ud655\uc0b0 \uc5b5\uc81c\ub2e8\uacc4(Flatten: \ucf54\ub85c\ub09819 \uac10\uc5fc\uc758 \uae30\ud558\uae09\uc218\uc801 \ud655\uc0b0 \uc644\ud654), \ubc18\uaca9\ub2e8\uacc4(Fight: \uacbd\uc81c\uc7ac\uac1c), \uadf8\ub9ac\uace0 \ubbf8\ub798(Future: \ub274 \ub178\uba40\uc5d0 \uc801\uc751)\uac00 \uadf8 3\uac00\uc9c0 \ub2e8\uacc4\uc774\ub2e4. \ud638\ud154 \ube0c\ub79c\ub4dc\ub97c \ub300\ud45c\ud558\ub4e0, \uc9c0\ubd84\uc744 \uc18c\uc720\ud588\ub4e0, \uc544\ub2c8\uba74 \uc790\uc0b0\uad00\ub9ac \uae30\uc5c5\uc774\ub4e0, \ud638\ud154 \uacbd\uc601\uc9c4\uc774\ub77c\uba74 \ud5a5\ud6c4 \ud68c\ubcf5\uae30\uc758 \ubc18\uaca9\ub2e8\uacc4\uac00 \uacb0\uc815\uc801\uc778 \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4. \uc774\ub97c \uc704\ud574 BCG\uc5d0\uc11c\ub294 \uc2dc\uc7a5\ubcc0\ud654 \uc774\ud574\uc640 \uc218\uc694\ud68c\ubcf5 \uc608\uce21\uc744 \uc704\ud574 \ucd5c\uadfc \ubbf8\uad6d \uc5ec\ud589\uc790\ub4e4\uc744 \uc124\ubb38\uc870\uc0ac \ud588\ub2e4. \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\ub294 \uc704\uae30\uc5d0 \ub300\uc751\ud558\uc5ec \uc5ec\ud589\uc790\ub4e4\uc758 \uc120\ud638\uc640 \ud589\ub3d9\uc774 \ubcc0\ud654\ud558\ub294 \ubc29\uc2dd\uc744 \uc815\ub7c9\ud654\ud558\uc5ec \ubcf4\uc5ec\uc900\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub85c \ubb34\uc7a5\ud55c \uc2a4\ub9c8\ud2b8\ud55c \uacbd\uc601\uc9c4\uc740 \uc790\uc2e0\uc758 \ud68c\uc0ac\uac00 \uae30\ud68c\ub97c \ud65c\uc6a9\ud558\ub3c4\ub85d \ub300\ube44\uc2dc\ud0ac \uc218 \uc788\ub2e4.<\/p>\n \uac78\ud504\uc804, 9\/11 \ud14c\ub7ec, \uae08\uc735\uc704\uae30\ub85c \uc778\ud55c \ub300\uce68\uccb4 \ub4f1\uc758 \uacfc\uac70 \uae00\ub85c\ubc8c \uc704\uae30 \uc774\ud6c4 \ud638\ud154\uc0b0\uc5c5\uc740 2\ub144 \uc774\ub0b4\uc5d0 \uc774\uc804\uc758 \uc131\uc7a5 \uc218\uc900\uc73c\ub85c \ud68c\ubcf5\ud588\ub2e4(\ub3c4\ud45c 1 \ucc38\uc870). \uadf8\ub7ec\ub098 \ucf54\ub85c\ub09819 \ub300\uc720\ud589\uc5d0\uc11c \ud68c\ubcf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \ud6e8\uc52c \uc624\ub79c \uc2dc\uac04\uc774 \uc18c\uc694\ub420 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n \uc815\ubd80\uac00 \uaca9\ub9ac \uc81c\ud55c\uc870\uce58\ub97c \uc11c\uc11c\ud788 \uc644\ud654\ud558\uae30 \uc2dc\uc791\ud568\uc5d0 \ub530\ub77c, \ubc18\uaca9\ub2e8\uacc4(Fight)\uc758 \uc870\uae30 \ud615\ud0dc\uac00 \ub098\ud0c0\ub098\uace0 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc911\uad6d\uc740 \uc810\uc9c4\uc801\uc778 \uac1d\uc2e4 \uc810\uc720\uc728 \uc99d\uac00\ub97c \uacbd\ud5d8\ud588\uc73c\uba70, \uc774\ub294 \uc5ec\ud589 \ubaa9\uc801\uc9c0\uc5d0\uc11c \uc6b4\uc804\uac70\ub9ac \uc774\ub0b4\uc5d0 \uac70\uc8fc\ud558\ub294 \uc8fc\ub9d0 \uc5ec\ud589\uac1d\ub4e4\uc774 \uc8fc\ub85c \uc8fc\ub3c4\ud588\ub2e4. \ud56d\uacf5 \uc218\uc1a1\ub2a5\ub825(flight capacity)\uc774 \uc99d\uac00\ud558\uba74\uc11c \ube44\uc988\ub2c8\uc2a4\uac00 \ub2e4\uc2dc \uc2dc\uc791\ub418\uace0, \uc18c\ube44\uc790\uac00 \uc5ec\ud589\ud558\ub294 \uac83\uc744 \ub354 \ud3b8\ud558\uac8c \ub290\ub08c\uc5d0 \ub530\ub77c \ud638\ud154 \uacbd\uc601\uc9c4\uc740 \ubcf5\uc7a1\ud55c \uaca9\ub3d9\uc758 \uc0c1\ud669\uc5d0 \uc9c1\uba74\ud574 \uc788\ub2e4. \ubc18\uaca9\ub2e8\uacc4(Fight) \ub3d9\uc548 \uc804\uc7a5 \uc5ed\ud560\uc744 \ud560 \uc218\ubc31 \uac1c\uc758 \uc11c\ub85c \ub2e4\ub978 \uc2dc\uc7a5\uc744 \ud0d0\uc0c9\ud558\uba74\uc11c \uc0ac\uc5c5\uc744 \uacbd\uc601\ud588\ub358 \uc120\ub840\ub294 \uac70\uc758 \uc5c6\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uacbd\uc601\uc9c4\uc740 \uc774\ud558\uc758 8\uac00\uc9c0 \uc6b0\uc120 \uc21c\uc704\uc5d0 \uc911\uc810\uc744 \ub450\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n \uae30\uc5c5\ub4e4\uc740 \uae00\ub85c\ubc8c “\uacbd\ubcf4 \ud574\uc81c” \uc2e0\ud638\ub97c \uc218\uc2e0\ud560 \uc218\ub294 \uc5c6\uc744 \uac83\uc774\ub2e4. \ub300\uc2e0 \uc5ec\ud589 \ub370\uc774\ud130, \uc5ed\ud559 \uc815\ubcf4 \ubc0f \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc5c5\ub370\uc774\ud2b8 \ub4f1 \ub2e4\uc591\ud55c \uc815\ubcf4 \ucd9c\ucc98\uc5d0\uc11c \uc138\ubd80\uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\uc5ec \uc218\uc694\uac00 \uc5b4\ub5bb\uac8c \uc7ac\uac1c\ub420 \uc9c0\uc5d0 \ub300\ud574 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud574\uc57c \ud55c\ub2e4. \ud638\ud154 \uacbd\uc601\uc9c4\uc740 \ud574\ub2f9 \uc815\ubcf4\ub97c \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \uc138\uadf8\uba3c\ud2b8, \ube0c\ub79c\ub4dc, \uc9c0\ub9ac\uc801 \uc2dc\uc7a5 \ubc0f \uac1c\ubcc4 \uc790\uc0b0 \ubcc4\ub85c \ubd84\ub958\ud574\uc57c \ud55c\ub2e4. \ub3c4\ud45c 2\uc5d0\uc11c\ub3c4 \uc54c \uc218 \uc788\ub4ef\uc774 \uc774\ub7ec\ud55c \uc218\uc694\uc9c0\ud45c\ub294 \uace0\uac1d\uc758 \uc5ec\ud589 \uac00\ub2a5\uc131\uc5d0\uc11c \uc2dc\uc791\ud558\uc5ec \uc758\ub3c4, \uac80\uc0c9, \uc608\uc57d\ud589\uc704\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc5d0 \uac78\uccd0 \ub098\ud0c0\ub09c\ub2e4. \uc774\ub7ec\ud55c \uc885\ub958\uc758 \ub9c8\ucf13 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574\uc11c\ub294 \ud604\uc7ac \ub300\ub2e4\uc218 \ud638\ud154\uc774 \ucd94\uc801\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \ubcf5\uc7a1\ud55c \ub370\uc774\ud130\uac00 \ud544\uc694\ud558\uc9c0\ub9cc, \ud574\ub2f9 \ub370\uc774\ud130\ub294 \uae30\uc5c5\uc774 \ucd08\uae30\uc218\uc694\ub97c \ucd94\uc801\ud560 \uc218 \uc788\ub294 \uadc0\uc911\ud55c \uc815\ubcf4\uac00 \ub420 \uac83\uc774\ub2e4. \ucf54\ub85c\ub09819 \uac10\uc5fc \uc7ac\ud655\uc0b0\uc5d0 \ub300\ud55c \ubd88\ud655\uc2e4\uc131\uc73c\ub85c \uc778\ud574 \uc774\ub7ec\ud55c \uc5ed\ub7c9\uc740 \uc2e4\uc2dc\uac04 \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \ub300\uc751\uc744 \uc704\ud574 \ub354 \uc911\uc694\ud574\uc9c8 \uac83\uc774\ub2e4(\uc5ec\ud589\uc218\uc694\uac00 \ub354\ub514\uac8c \ud68c\ubcf5\ud558\uace0 \uc788\ub294 \ucd94\uc774\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 Travel Recovery Insights Portal<\/a>\ucc38\uc870).<\/p>\n\uc131\uaca9\uc774 \ub2e4\ub978 \uc704\uae30<\/strong><\/h3>\n
<\/a>\uac10\uc5fc\ud655\uc0b0 \uc5b5\uc81c\ub2e8\uacc4(Flatten)\uc5d0\uc11c\ub294 \uc804\ub840 \uc5c6\ub294 \ud638\ud154\uc0b0\uc5c5 \ub0b4 \ud63c\ub780\uc774 \uc77c\uc5b4\ub0ac\ub2e4. \ube44\uc988\ub2c8\uc2a4\uc640 \uc5ec\uac00 \ubaa9\uc801\uc758 \uc5ec\ud589\uc774 \ubaa8\ub450 \uae09\uac10\ud558\uc5ec \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uac70\uc758 \uc911\ub2e8\ub418\uc5c8\ub2e4. \ubbf8\uad6d\uc5d0\uc11c\ub294 4\uc6d4 \ub9d0 \uae30\uc900, \uc778\uad6c\uc758 90% \uc774\uc0c1\uc774 \uc77c\uc815 \ud615\ud0dc\uc758 \ubd09\uc1c4\uc870\uce58 \ub300\uc0c1\uc774\uc5c8\ub2e4. \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\ub3c4 \uc720\uc0ac\ud55c \ubd09\uc1c4\uc870\uce58\ub85c \uc778\ud574 \ud3c9\uade0 \uac1d\uc2e4 \uc810\uc720\uc728\uc774 \uc57d 65% \uac10\uc18c\ud588\ub2e4. \uc720\ub7fd\uc5d0\uc11c \uac1d\uc2e4\ub2f9 \uc218\uc785\uc740 2019\ub144 \ub3d9\uae30\ub300\ube44 4\uc6d4 \ub9d0\uc5d0 90% \uac10\uc18c\ud558\uc5ec 2008\ub144 \uacbd\uae30\uce68\uccb4\uac00 \uc815\uc810\uc744 \ucc0d\uc740 \uae30\uac04\ubcf4\ub2e4\ub3c4 3\ubc30 \uc774\uc0c1\uc758 \uc804\ub144\ub3d9\uae30\ub300\ube44 \ud558\ub77d\uc744 \uae30\ub85d\ud588\ub2e4. \ub9ce\uc740 \ud638\ud154\ub4e4\uc774 \uc801\uadf9\uc801\uc73c\ub85c \ud604\uae08\uc744 \ubcf4\uc874\ud558\uace0 \uc720\ub3d9\uc131\uc744 \uad00\ub9ac\ud558\uba70 \ubd88\ud544\uc694\ud55c \uc9c0\ucd9c\uc744 \uc904\uc784\uc73c\ub85c\uc368 \ub300\uc751\ud588\ub2e4. \uc790\uc0b0 \uacbd\ub7c9\ud654(asset-light) \ud638\ud154\ub4e4\uc740 \ud638\ud154\uac00\ub9f9\uc810\uacfc \uc801\uadf9\uc801\uc73c\ub85c \ud611\ub825\ud558\uc5ec \ube0c\ub79c\ub4dc \ud45c\uc900 \uc2dc\ud589\uc744 \uc5f0\uae30\ud558\uace0 \ucf54\ub85c\ub09819 \ud0c0\uaca9\uc744 \uac00\uc7a5 \ud06c\uac8c \uc785\uc740 \uac00\ub9f9\uc810\uc744 \ub3d5\uae30 \uc704\ud574 \uc218\uc218\ub8cc\ub97c \uc778\ud558\ud558\uae30\ub3c4 \ud588\ub2e4.<\/p>\n
\uc131\uacf5\uc801\uc73c\ub85c \ubc18\uaca9\ud558\ub294 \ubc95<\/strong><\/h3>\n
\n
\uc608\uc57d\uc774 \uc5b4\ub5bb\uac8c, \uc5b8\uc81c, \uc5b4\ub514\uc5d0\uc11c \uc7ac\uac1c\ub420 \uc9c0 \ud30c\uc545\ud558\uae30 \uc704\ud558\uc5ec \uc218\uc694\uc9c0\ud45c\ub97c \uc870\uc815\ud558\ub77c.<\/strong><\/h4>\n