{"id":2134,"date":"2020-05-14T10:20:22","date_gmt":"2020-05-14T01:20:22","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2134"},"modified":"2020-06-09T16:37:13","modified_gmt":"2020-06-09T07:37:13","slug":"cracking-the-ai-code-in-cpg","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/cracking-the-ai-code-in-cpg\/","title":{"rendered":"CPG\uc758 AI \uc801\uc6a9 \ubc29\uc548\uc744 \ucc3e\uc544\uc11c"},"content":{"rendered":"<p>\ud3ec\uc7a5\uc18c\ube44\uc7ac(consumer packaged goods, CPG) \uc0b0\uc5c5\uc5d0\uc11c\uc758 \ucca8\ub2e8 \ubd84\uc11d(advanced analytics, AA)\uacfc \uc778\uacf5\uc9c0\ub2a5(artificial intelligence, AI)\uc758 \uc0c1\ub2f9\ud55c \uc7a0\uc7ac\ub825\uc740 \uac08\uc218\ub85d \uba85\ud655\ud574\uc9c0\uace0 \uc788\ub2e4. \uc9c0\ub09c 7\ub144\uac04, \uc77c\ubd80 \uc8fc\uc694 CPG \uae30\uc5c5\ub4e4\uc740 \uc804\ub7b5\uc801\uc73c\ub85c AA\uc640 AI\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9e4\ucd9c \uc99d\uac00, \uc0dd\uc0b0\uc131 \ud5a5\uc0c1, \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc758 \ud6a8\uacfc \ud5a5\uc0c1\uc774\ub77c\ub294 \uc778\uc0c1\uc801\uc778 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\ub2e4. \uc774\ub4e4\uc758 \uc8fc\uc694 \uc131\uacf5 \uc694\uc778\uc740 \uc138\uacc4\uc77c\ub958\uc758 \uae30\uc220\uc744 \uc870\uc9c1\uc758 \uc0ac\ub78c\uad00\ub828 \uc694\uc18c\ub4e4\uacfc \ub9e4\ub044\ub7fd\uac8c \ud1b5\ud569\ud558\uc5ec \uc2e4\uc9c8\uc801\uc778 \uc0ac\uc5c5 \uc2e4\uc801\uc744 \ub300\uaddc\ubaa8\ub85c \uc2e4\ud604\ud558\ub294 \ub2a5\ub825\uc774\ub2e4. \ucf54\ub85c\ub098 19 \ud32c\ub370\ubbf9 \uc774\ud6c4 \uae30\uc5c5\ub4e4\uc774 \uc18c\ube44\uc790 \uc218\uc694 \ubc0f \ud589\ub3d9\uc758 \ubcc0\ud654\ub97c \uc608\uc0c1\ud558\uace0, \ubcc0\ud654\uc5d0 \uc801\uc751\ud558\uba70, \ubcc0\ud654\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac10\uc5d0 \ub530\ub77c, \uadf8\ub7ec\ud55c \ub2a5\ub825\uc740 \ud5a5\ud6c4 \uba87 \ub2ec \uac04 \ub9e4\uc6b0 \uc911\uc694\ud574\uc9c8 \uac83\uc774\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098, \ub9ce\uc740 CPG \uae30\uc5c5\ub4e4\uc740 \ud6a8\uacfc\uc801\uc73c\ub85c AA\uc640 AI\ub97c \ud65c\uc6a9\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub2e4. \uc774\ub4e4\uc774 \uc77c\ub958\uc758 \ub9c8\ucf00\ud305, \uad11\uace0, \uc0c1\ud488 \ud601\uc2e0 \uc5ed\ub7c9\uc744 \uac16\ucd98 \ube0c\ub79c\ub529\uc758 \uc804\ubb38\uac00\ub4e4\uc774\uae30\ub294 \ud558\ub098 \uc77c\ubc18\uc801\uc73c\ub85c \ub300\uaddc\ubaa8\uc758 \ubd84\uc11d \ub610\ub294 \uae30\uc220 \ud601\uc2e0 \ud504\ub85c\uadf8\ub7a8\uc744 \uc2e4\ud589\ud558\ub294 \ub370 \uc788\uc5b4\uc11c\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \ub35c \ubc1c\ub2ec\ub418\uc5b4 \uc788\ub2e4. \uc774\ub294 \ubd80\ubd84\uc801\uc73c\ub85c\ub294 \ubd84\uc0b0\ud654\ub418\uace0 \ub9e4\ud2b8\ub9ad\uc2a4\ud654\ub418\uc5b4 \uc788\ub294 \ub9ce\uc740 CPG \uc870\uc9c1\uc758 \ud2b9\uc131\uc5d0\uc11c \uae30\uc778\ud55c\ub2e4. \uc774\ub7ec\ud55c \uad6c\uc870\ub294 \ub9c8\ucf00\ud305 \ubc0f \uc0c1\ud488\uac1c\ubc1c \uce21\uba74\uc5d0\uc11c \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\uc9c0\ub9cc \uae30\uc5c5\uc774 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d \ud50c\ub7ab\ud3fc\uc5d0 \ud22c\uc790\ud558\uac70\ub098 \ud655\ub300\uc801\uc6a9\uc5d0 \ud544\uc694\ud55c \uc560\uc790\uc77c \uc5c5\ubb34\ubc29\uc2dd\uc744 \uad6c\ucd95\ud558\ub294 \ub2a5\ub825\uc5d0\ub294 \ubc29\ud574\uac00 \ub420 \uc218 \uc788\ub2e4. \uc774\uc640 \ub3d9\uc2dc\uc5d0, \ub9ce\uc740 CPG \uae30\uc5c5\ub4e4\uc740 \uac00\uc7a5 \uc138\ubd80\uc801\uc778 \ub808\ubca8\uc758 \uc601\uc5c5 \ub370\uc774\ud130(\uc18c\ub9e4 \uc140\uc778(sell-in) \ubc0f \uc140\uc544\uc6c3(sell-out) \ub370\uc774\ud130 \ub4f1)\uc5d0 \ub300\ud55c \uc77c\uad00\ub41c \uc811\uadfc\uc131\uc774\ub098 \ucd5c\uc885 \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0(first-party) \ub370\uc774\ud130(\uac1c\ubcc4 \uc18c\ube44\uc790 \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc815\ubcf4)\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\uc774 \uc5c6\uc73c\uba70, \uc774\ub7ec\ud55c \ubb38\uc81c\ub85c \uc778\ud574 \uae30\uc5c5\uc740 AA \ubc0f AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 \ub300\ud55c \uacf5\uaca9\uc801\uc778 \ud22c\uc790\ub97c \ubabb\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p><strong>\u201c\ud655\uc7a5\ub41c AA \ubc0f AI \uc194\ub8e8\uc158\uc758 \ud6a8\uacfc\uc801\uc778 \uad6c\ud604\uc740 \ud32c\ub370\ubbf9 \uae30\uac04 \ubc0f \uc774\ud6c4\uc758 \ud68c\ubcf5 \uae30\uac04\uc5d0 \uacbd\uc7c1\ub825\uc758 \uc6d0\ucc9c\uc774 \ub420 \uac83\uc774\ub2e4.<\/strong><\/p>\n<p>AA \ubc0f AI\uc5d0\uc11c \uc131\uacfc\ub97c \uac70\ub450\uace0 \uc788\ub294 CPG \uae30\uc5c5\ub4e4\uc740 \ud2b9\ud788 \uc5b4\ub824\uc6b4 \uc138 \uac00\uc9c0 \ubd84\uc57c, \uc989 \uc801\uc808\ud55c \uc778\uc7ac \uae30\ubc18\uacfc \uc6b4\uc601 \ubaa8\ub378\uc758 \uac1c\ubc1c, \ud6a8\uacfc\uc801\uc778 \ub370\uc774\ud130 \uc804\ub7b5 \ubc0f \uac70\ubc84\ub10c\uc2a4 \ud655\ubcf4, \uc801\uc808\ud55c \ub370\uc774\ud130 \ubc0f \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc \uad6c\ucd95\uc744 \ud3ec\ud568\ud55c \ud575\uc2ec \ubd84\uc57c\uc5d0\uc11c\uc758 \uc2e4\ud589\uc5d0 \uc911\uc810\uc744 \ub450\uc5c8\ub2e4. \ud655\uc7a5\ub41c AA \ubc0f AI \uc194\ub8e8\uc158\uc758 \ud6a8\uacfc\uc801\uc778 \uad6c\ud604\uc740 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud55c \uacbd\uc81c\uc801 \ucda9\uaca9\uacfc \uadf8 \uc774\ud6c4\uc758 \ud68c\ubcf5 \uae30\uac04\uc5d0 \uacbd\uc7c1\ub825\uc758 \uc6d0\ucc9c\uc774 \ub420 \uac83\uc774\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub4e4\uc744 \uc544\uc9c1 \ub9c8\uc2a4\ud130\ud558\uc9c0 \ubabb\ud55c CPG \uae30\uc5c5\ub4e4\uc740 \uc774\uac83\uc774 \uc5b4\ub5bb\uac8c \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\ub294\uc9c0\ub97c \uc774\ubbf8 \uc785\uc99d\ud55c \uae30\uc5c5\ub4e4\uc758 \uc811\uadfc\ubc29\uc2dd\uc744 \ucc38\uace0\ud574\uc57c \ud55c\ub2e4.<\/p>\n<h3><strong>\ucca8\ub2e8 \ubd84\uc11d \ubc0f AI\uac00 CPG\uc5d0 \ubbf8\uce58\ub294 \ud6a8\uacfc<\/strong><\/h3>\n<p>AA\uc640 AI\uac00 CPG \uae30\uc5c5\ub4e4\uc5d0\uac8c \uc0c1\ub2f9\ud55c \uc7a0\uc7ac\ub825\uc744 \uc81c\uacf5\ud55c\ub2e4\ub294 \uac83\uc5d0\ub294 \uc758\uc2ec\uc758 \uc5ec\uc9c0\uac00 \uc5c6\ub2e4. BCG\uc640 \uad6c\uae00\uc758 2018\ub144 \uc5f0\uad6c\ub294 \uad11\uace0 \ubc0f \ud504\ub85c\ubaa8\uc158 \uc9c0\ucd9c\uc5d0 \ub300\ud55c ROI \uce21\uc815\uacfc \ud568\uaed8 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uc608\uce21 \ubc0f \uacc4\ud68d\uc218\ub9bd \ub4f1 CPG\uc5d0\uc11c \uac00\uc7a5 \uc720\ub9dd\ud55c 10\uac00\uc9c0 AA \ubc0f AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \ud30c\uc545\ud588\ub2e4. \uc774 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc774\ub7ec\ud55c \uc5f4 \uac00\uc9c0 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \ub300\uaddc\ubaa8\ub85c \ud65c\uc6a9\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \ub9e4\ucd9c\uc744 \ucd5c\uc18c 10% \uc99d\ub300\ud560 \uc218 \uc788\ub2e4(\ubcf4\uae30 1 \ucc38\uc870.) \uadf9\ub3c4\ub85c \uc5b4\ub835\uace0 \ubd88\ud655\uc2e4\ud55c \uac70\uc2dc\uacbd\uc81c \ud658\uacbd\uc744 \uace0\ub824\ud558\uba74, \uadf8\ub7ec\ud55c \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uc911 \uc77c\ubd80\ub294 \ud6e8\uc52c \ub354 \uc911\uc694\ud574\uc9c8 \uac83\uc774\uba70, \uc5ec\uae30\uc5d0\ub294 \uc608\uce21\uc801 \ud2b8\ub80c\ub4dc \uac10\uc9c0 \ubc0f \uc218\uc694 \uc608\uce21, \uc7ac\uace0 \ucd5c\uc801\ud654, \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uc608\uce21 \ub0b4\uc758 \uacf5\uae09\uc0ac\uc2ac \ub9ac\uc2a4\ud06c \ubaa8\ub378\ub9c1 \ud65c\ub3d9\uc774 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2136\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-1.jpg\" alt=\"\" width=\"1300\" height=\"743\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-1.jpg 1300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-1-300x171.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-1-1024x585.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-1-768x439.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-1-696x398.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-1-1068x610.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-1-735x420.jpg 735w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/a><\/p>\n<p>AA\uc640 AI\uc758 \uc7a0\uc7ac\uc801 \uac00\uce58\ub294 \ucd08\uae30 \ucc44\ud0dd\uae30\uc5c5\ub4e4\uc758 \uc131\uacf5 \uc0ac\ub840\ub85c \ud655\uc778\ub418\uc5c8\ub2e4:<\/p>\n<ul>\n<li>\ud55c \uae00\ub85c\ubc8c \uc77c\uc6a9\uc18c\ube44\uc7ac(fast-moving consumer goods, FMCG) \uae30\uc5c5\uc740 \uc8fc\uc694 \uce74\ud14c\uace0\ub9ac \ubc0f \uc2dc\uc7a5 \uc804\ubc18\uc5d0 \uac78\uce5c \ub0b4\uc678\ubd80 \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud558\uc5ec AI\uae30\ubc18 \uc218\uc694\uc608\uce21 \ubaa8\ub378\uc744 \uad6c\ud604\ud588\ub2e4. \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \uc811\uadfc\ubc29\uc2dd\uc740 \uc608\uce21 \uc815\ud655\ub3c4\ub97c 5-15 \ud37c\uc13c\ud2f0\uc9c0 \ud3ec\uc778\ud2b8 \uc0c1\uc2b9\uc2dc\ud0a4\uace0 \uc18c\uc2f1, \uc0dd\uc0b0 \uacc4\ud68d\uc218\ub9bd, \uc6b4\uc1a1\uc758 \ucd5c\uc801\ud654\uc5d0 \uae30\uc5ec\ud558\uc5ec, \uc190\uc2e4\ucc98\ub9ac \ubc0f \uae30\ud0c0 \ube44\ud6a8\uc728\uc131\uc758 \ubc29\uc9c0\ub97c \ud1b5\ud574 4\ucc9c\ub9cc \ub2ec\ub7ec \uc774\uc0c1\uc744 \uc808\uac10\uc2dc\ucf30\ub2e4. \ud604\uc7ac, \ud68c\uc0ac\ub294 \uacf5\uae09 \uacc4\ud68d\uc218\ub9bd\uc5d0\uc11c\ub3c4 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uc194\ub8e8\uc158 \ucc3d\ucd9c\uc744 \uc704\ud574 \uc774\uc640 \ube44\uc2b7\ud55c AI \uae30\ubc18 \uc811\uadfc\ubc29\uc2dd\uc744 \uc2e4\ud589\ud558\uace0 \uc788\ub2e4.<\/li>\n<li>\ud55c \ub300\uaddc\ubaa8 \uae00\ub85c\ubc8c FMCG \uae30\uc5c5\uc740 \ucca8\ub2e8\ubd84\uc11d \ubaa8\ub378\ub9c1\uc744 \uc774\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \uc9c0\ucd9c \ud560\ub2f9 \ud504\ub85c\uc138\uc2a4\ub97c \ucd5c\uc801\ud654\ud588\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc740 \uc804\ud1b5\uc801\uc778 \uc811\uadfc\ubc29\uc2dd\uc744 \ud6e8\uc52c \ub2a5\uac00\ud558\ub294 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc73c\uba70, \uacf5\ud1b5\uc758 \ub9e4\ud2b8\ub9ad\uc2a4\ub97c \uc2e4\ud589\ud574 \ube0c\ub79c\ub4dc, \uc2dc\uc7a5, \ubbf8\ub514\uc5b4 \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 ROI\ub97c \ud3c9\uac00 \ubc0f \ube44\uad50\ud558\uace0, \ub9c8\ucf00\ud305 \uc9c0\ucd9c \ud560\ub2f9\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \uc7a0\uc7ac\uc801 \uc2dc\ub098\ub9ac\uc624\ub4e4\uc744 \ud3c9\uac00\ud558\ub294 \uc5ed\ub3d9\uc801 \ubaa8\ub378\uc744 \ucc3d\ucd9c\ud588\ub2e4. \uc774 \ubaa8\ub378\uc740 \ud68c\uc0ac\uac00 \ub354 \ub098\uc740 \uc9c0\ucd9c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \uae30\uc5ec\ud588\uc744 \ubfd0 \uc544\ub2c8\ub77c \uccab 12\uac1c\uc6d4 \uac04 \ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 \uc9c0\ucd9c ROI\ub97c 10% \ub118\uac8c \uc0c1\uc2b9\uc2dc\ucf30\ub2e4.<\/li>\n<li>\ud55c \uc8fc\uc694 \ub2e4\uad6d\uc801 \uc74c\ub8cc \uae30\uc5c5\uc740 AA\uc640 AI\ub97c \ud65c\uc6a9\ud558\uc5ec 50\ub9cc \uac1c\ubcc4 \uc18c\ub9e4 \uace0\uac1d\uc744 \ucde8\uae09\ud558\ub294 \ubc29\uc2dd\uc744 \uac1c\uc120\ud588\ub2e4. \ub0b4\uc678\ubd80 \ub370\uc774\ud130\ub97c \uc885\ud569\ud558\uc5ec \ud68c\uc0ac\ub294 \ub2e4\uc591\ud55c \uc601\uc5c5 \ud504\ub85c\uadf8\ub7a8 \ubc0f \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \uc5b4\ub5bb\uac8c \uac1c\ubcc4 \uace0\uac1d\uc5d0 \ub300\ud55c \uc601\uc5c5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0\ub97c \uc608\uce21\ud560 \uc218 \uc788\ub294 AI \ubaa8\ub378\uc744 \uad6c\ucd95\ud588\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud68c\uc0ac\ub294 \ud2b9\uc815 \ub85c\ucf00\uc774\uc158\uc5d0 \ub300\ud574 \ub2e8\uc77c\ud55c \uace0\uac1d \ud504\ub85c\uadf8\ub7a8\uc744 \uc801\uc6a9\ud588\ub358 \uc9c0\uc5ed \uc804\ub7b5\uc5d0\uc11c \ubc97\uc5b4\ub098 \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub418\uace0 \ud604\uc9c0\ud654\ub41c \uace0\uac1d \uad00\ub9ac \uc811\uadfc\ubc29\uc2dd\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc5c8\ub2e4. \ud504\ub85c\uc81d\ud2b8\uc758 \uc2dc\ubc94\uc6b4\uc601\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc811\uadfc\ubc29\uc2dd\uc73c\ub85c \ucde8\uae09\ub41c \uace0\uac1d\ub4e4\uc740 \uc804\ud1b5\uc801\uc778 \uc811\uadfc\ubc29\uc2dd\uc73c\ub85c \ucde8\uae09\ub41c \uace0\uac1d\ub4e4\uc5d0 \ube44\ud574 2%\uc5d0 \uac00\uae4c\uc6b4 \ud310\ub9e4\ub7c9 \uc99d\uac00\ub97c \ubcf4\uc600\ub2e4. \uc774 \ubaa8\ub378\uc744 \ub354 \uad11\ubc94\uc704\ud558\uac8c \ud655\ub300 \uc2e4\ud589\ud558\uc790 \uc0c1\ub2f9\ud55c \ub9e4\ucd9c \uac1c\uc120\uc774 \uc774\ub8e8\uc5b4\uc84c\ub2e4.<\/li>\n<li>\ud55c \uc8fc\uc694 \ubbf8\uc6a9\uc804\ubb38 \ucee8\uc288\uba38\ud5ec\uc2a4 \uae30\uc5c5\uc740 \uc5b8\ube0c\ub79c\ub514\ub4dc(unbranded) \ucee8\ud150\uce20\ub97c \uc81c\uacf5\ud558\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc18c\ube44\uc790 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uba87 \uac00\uc9c0\ub97c \uac1c\ubc1c\ud558\uc5ec \uc790\uc0ac \ubc0f \ud0c0\uc0ac\uac00 \uc81c\uacf5\ud558\ub294 \ubbf8\uc6a9 \uc804\ubb38\uac00 \ubc0f \uc0c1\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \ucc38\uc5ec\ub97c \uc99d\ub300\ud558\uace0\uc790 \ud588\ub2e4. \uc774\ub7ec\ud55c \ucee8\ud150\uce20\uc640 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \ud68c\uc0ac\ub294 \uac15\ub825\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0(first-party) \uc18c\ube44\uc790 \ub370\uc774\ud130 \ubc0f \ud1b5\ucc30\ub825 \uae30\ubc18\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc5c8\uc73c\uba70, \ud0c0\uac9f\ud654\ub41c \ucea0\ud398\uc778\uacfc \uac1c\uc778\ub9de\ucda4\ud654\ub41c \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\uc758 \uac1c\ubc1c\uc5d0 \uc774\ub97c \ud65c\uc6a9\ud588\ub2e4. \uadf8 \uacb0\uacfc, \ud68c\uc0ac\ub294 \uce74\ud14c\uace0\ub9ac \ubc0f \uc0c1\ud488 \uc778\uc9c0\ub3c4\ub97c \uac1c\uc120\ud588\uace0 \ub9e4\ucd9c\uc744 \uc99d\ub300\ud588\ub2e4.<\/li>\n<\/ul>\n<p>\uadf8\ub807\ub2e4\uba74, \uadf8\ub7ec\ud55c \uc131\uacfc\ub97c \uac70\ub450\uae30 \uc704\ud574\uc11c\ub294 \ubb34\uc5c7\uc774 \ud544\uc694\ud55c\uac00? \uc77c\ubc18\uc801\uc73c\ub85c, \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0 \uc131\uacf5\ud558\uace0\uc790 \ud558\ub294 \ubaa8\ub4e0 \uae30\uc5c5\uc740 \uae30\uc220\uacfc \uc0c8\ub85c\uc6b4 \uc5c5\ubb34 \ubc29\uc2dd \ubc0f \uc778\uc7ac \ub4f1 \ube44\uc988\ub2c8\uc2a4\uc758 \uc0ac\ub78c \uad00\ub828 \uc694\uc18c\ub4e4\uc744 \uacb0\ud569\ud558\uc5ec \uba85\ud655\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ucd09\uc9c4\ud574\uc57c \ud55c\ub2e4. \uc774\ub294, \ud2b9\ud788 AA\uc640 AI\ub85c \uc131\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \ub2e4\uc74c\uc758 \ub2e4\uc12f \uac00\uc9c0 \ubd84\uc57c\uc5d0\uc11c \uc5ed\ub7c9\uc744 \uac08\uace0 \ub2e6\uc544\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \ub73b\ud55c\ub2e4.(\ubcf4\uae30 2 \ucc38\uc870.)<\/p>\n<ul>\n<li><strong>\uac00\uce58 \uc785\uc99d.<\/strong> \uae30\uc5c5\uc774 \ud544\uc218\uc801\uc778 \ud22c\uc790\uc640 \uc608\uc0c1\ub418\ub294 \ud6a8\uacfc\uc5d0 \ub300\ud55c \uac1c\uad04 \ub4f1, AA \ubc0f AI \uad6c\ud604\uc744 \uc704\ud55c \uba85\ud655\ud55c \ube44\uc988\ub2c8\uc2a4 \ucf00\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\ub294 \uac83\uc740 \ud544\uc218\uc801\uc774\ub2e4. \uc6b0\uc120, \uae30\uc5c5\uc740 \ud574\uacb0\ud558\uace0\uc790 \ud558\ub294 \uc774\uc288 \ub610\ub294 \ub3c4\uc804\uacfc\uc81c\ub97c \ud30c\uc545\ud55c \ub2e4\uc74c, \uc774\ub97c \uc704\ud55c \ub3c4\uad6c \ubc0f \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud574\uc57c \ud55c\ub2e4. \ub108\ubb34\ub098 \ub9ce\uc740 \uacbd\uc6b0, AA \ubc0f AI \ub178\ub825\uc740 \uc0ac\uc5c5 \ubaa9\ud45c\uc640 \ubc00\uc811\ud558\uac8c \uc5f0\uacc4\ub418\uc9c0 \uc54a\uc544 \uc81c\ud55c\uc801\uc778 \ud6a8\uacfc\ub9cc\uc744 \uac70\ub450\uac8c \ub41c\ub2e4. \uc77c\ub2e8 \uc77c\ub828\uc758 AA \ubc0f AI \uc194\ub8e8\uc158\uc774 \ud30c\uc545\ub418\uace0 \ub098\uba74, \ubc18\ub4dc\uc2dc \uc801\uc808\ud55c \uc911\uc810\uc0ac\ud56d \ubc0f \uc790\uc6d0\uc758 \ubd84\ubc30\ub97c \uc704\ud55c \uc5c4\uaca9\ud55c \ube44\uc988\ub2c8\uc2a4 \ucf00\uc774\uc2a4\uc758 \uac1c\ubc1c\uc744 \ud1b5\ud574 \uc774\uc5d0 \ub300\ud55c \uc6b0\uc120\uc21c\uc704\ub97c \uc124\uc815\ud574\uc57c \ud55c\ub2e4.<\/li>\n<li><strong>\ubcc0\ud654 \uad00\ub9ac.<\/strong> \uae30\uc5c5\uc740 \uc9c1\uc6d0\ub4e4\uc774 AA \ubc0f AI \ub178\ub825\uc744 IT \ubd80\uc11c\uc758 \uc601\uc5ed\uc73c\ub85c \uc778\uc2dd\ud558\ub294 \uac83\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc774\ub97c \ube44\uc988\ub2c8\uc2a4\uc758 \uc804\ub7b5 \ubc0f \ubc29\ud5a5\uc758 \ud575\uc2ec\uc73c\ub85c \uc778\uc2dd\ud558\ub3c4\ub85d \ubc18\ub4dc\uc2dc \ub3c4\uc640\uc57c \ud55c\ub2e4. \ub530\ub77c\uc11c, AI \ub178\ub825\uc740 IT\ub098 \ubd84\uc11d \ubd80\uc11c\uc5d0\uc11c \uace0\ub9bd\uc801\uc73c\ub85c \ud611\uc18c\ud558\uac8c \uac1c\ubc1c\ub418\uc5b4\uc11c\ub294 \uc548\ub418\uba70, \ud504\ub7f0\ud2b8\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\ub4e4\uc774 \ud68c\uc0ac\uc758 \uae30\uc220 \ubc0f \ubd84\uc11d \uc804\ubb38\uac00\ub4e4\uacfc \ud611\ub825\ud558\uc5ec \uc774\ub04c\uc5b4\uc57c \ud55c\ub2e4. 2019\ub144 MIT \uc2ac\ub85c\uc6b4 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8 \ub9ac\ubdf0 \u2013 BCG AI \uae00\ub85c\ubc8c \uacbd\uc601 \uc5f0\uad6c \ubc0f \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8(2019 MIT Sloan Management Review\u2013BCG AI Global Executive Study and Research Project)\uc758 \uacb0\uacfc\uc5d0 \ub530\ub974\uba74, CIO\uac00 \uc774\ub044\ub294 AI \ub178\ub825\uc740 CEO\ub098 \ucd5c\uace0\ub514\uc9c0\ud138\ucc45\uc784\uc790\uac00 \uc774\ub044\ub294 AI \ub178\ub825\uc5d0 \ube44\ud574 \uc808\ubc18 \uc815\ub3c4\uc758 \uc131\uacf5\ub960\uc744 \ubcf4\uc778\ub2e4. \uc65c \uadf8\ub7f4\uae4c? AI\uc5d0 \uc131\uacf5\ud558\ub294 \uc804\ub7b5\uc740 \ub300\ub7b5\uc801\uc73c\ub85c 10%\uc758 \ub178\ub825\uc740 \uc801\uc808\ud55c \uc54c\uace0\ub9ac\uc998 \uac1c\ubc1c\uc5d0 \uad00\ud55c \uac83\uc774\uace0, 20%\ub294 \uc774\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud55c \uc801\uc808\ud55c \uae30\uc220 \uad6c\ucd95\uc5d0 \uad00\ub828\ub41c \uac83\uc774\uba70, \ub098\uba38\uc9c0 70%\ub294 \ubcc0\ud654\uad00\ub9ac \ubc0f \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4 \ud601\uc2e0\uc5d0 \uad00\ud55c \uac83\uc784\uc744 \ubc18\uc601\ud55c\ub2e4. \ub530\ub77c\uc11c, \ucd5c\uace0\uc704 \uacbd\uc601\uc9c4\uc758 AI \ub178\ub825\uc5d0 \ub300\ud55c \ud6c4\uc6d0\uacfc \uc9c0\uc6d0\uc740 \uc0ac\uc5c5\ubd80\uc11c\ub97c \uc6b4\uc601\ud558\ub294 \uc9c1\uc6d0\ub4e4\uc774 AA \ubc0f AI \ub3c4\uad6c\ub97c \uc801\uadf9 \uc218\uc6a9\ud558\uace0 \ucc44\ud0dd\ud558\ub3c4\ub85d \ud558\uae30 \uc704\ud574 \ud544\uc694\ud558\ub2e4.<\/li>\n<li><strong>\uc778\uc7ac \uae30\ubc18 \ubc0f \uc6b4\uc601 \ubaa8\ub378.<\/strong> \uc8fc\uc694 \ucc44\ud0dd\uae30\uc5c5\ub4e4\uc740 \ub370\uc774\ud130 \uacfc\ud559\uc790, \uc5d4\uc9c0\ub2c8\uc5b4, \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uac1c\ubc1c\uc790, IT \uc544\ud0a4\ud14d\ud2b8 \ub4f1 \uc801\uc808\ud55c \uc778\ub825\uc744 \uc720\uce58, \uc720\uc9c0, \ubc30\uce58\ud558\uae30 \uc704\ud55c \uba85\ud655\ud55c \uc804\ub7b5\uacfc \ud504\ub85c\uc138\uc2a4\ub97c \ucc3d\ucd9c\ud55c\ub2e4. \ub610\ud55c, \ud655\ub300\ub41c AA \ubc0f AI \uc194\ub8e8\uc158\uc758 \uac1c\ubc1c\uc744 \uc9c0\uc6d0\ud558\ub294 \uba85\ud655\ud55c \uc6b4\uc601 \ubaa8\ub378\ub3c4 \uac1c\ubc1c\ud55c\ub2e4. \uc774\ub4e4\uc740 \ud30c\ud3b8\ud654\ub418\uace0 \ucc28\uc120 \uaddc\ubaa8\uc758 \ud504\ub85c\uc81d\ud2b8\ub85c \uc774\uc5b4\uc9c0\ub294 \uacfc\ub3c4\ud558\uac8c \ubd84\uc0b0\ud654\ub41c \ubaa8\ub378\uc744 \ud53c\ud558\uace0 \uc560\uc790\uc77c \uc5c5\ubb34\ubc29\uc2dd\uc744 \uc801\uadf9 \uc218\uc6a9\ud558\uc5ec \ub2e4\uae30\ub2a5 \ud300\uacfc \uc2e0\uc18d\ud55c \uc2a4\ud504\ub9b0\ud2b8\ub97c \ud65c\uc6a9\ud574 \uc2e0\uc18d\ud558\uac8c AA \ubc0f AI \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud55c\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130 \uc804\ub7b5 \ubc0f \uac70\ubc84\ub10c\uc2a4.<\/strong> \ub370\uc774\ud130\ub294 AA\uc640 AI\uc758 \uadfc\uac04\uc774\uba70, \uc870\uae30 \ucc44\ud0dd\uae30\uc5c5\ub4e4\uc740 \uc77c\uad00\ub41c \ub370\uc774\ud130 \uad00\ub9ac \uc804\ub7b5\uc744 \ud30c\uc545\ud558\uc5ec \uace0\ud488\uc9c8\uc758 \ud45c\uc900\ud654\ub41c \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\uc744 \ud655\ubcf4\ud588\ub2e4. \uae30\uc5c5\ub4e4\uc740 \uc801\uc808\ud55c \ub370\uc774\ud130 \uad00\ub9ac \uc804\ub7b5\uacfc \uac70\ubc84\ub10c\uc2a4\ub97c \uac1c\ubc1c\ud568\uc73c\ub85c\uc368 \uad11\ubc94\uc704\ud55c \ud45c\uc900 \ub370\uc774\ud130 \uc138\ud2b8(uniform data set)\ub97c \uc804\ud1b5\uc801\uc778 \ube0c\ub79c\ub4dc \ubc0f \uc2dc\uc7a5 \uc870\uc9c1 \uacbd\uacc4\uc120\uc744 \ub9dd\ub77c\ud558\ub294 AA \ubc0f AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4. \uc131\uacf5\uc801\uc778 \uae30\uc5c5\ub4e4\uc740, \ucd08\uae30\uc5d0\ub294 \uc18c\uc218\uc758 \uc6b0\uc120\uc21c\uc704 \ud504\ub85c\uc81d\ud2b8\uc5d0 \uc758\ud574 \ucd09\uc9c4\ub418\ub098 \ub354 \uad11\ubc94\uc704\ud55c AA \ubc0f AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0\ub3c4 \uc801\ud569\ud55c \uc804\ub7b5 \ubc0f \uac70\ubc84\ub10c\uc2a4 \uc811\uadfc\ubc29\uc2dd\uc744 \uac1c\ubc1c\ud55c\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130 \ubc0f \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc.<\/strong> \uae30\uc5c5\ub4e4\uc740 \ubc18\ub4dc\uc2dc \uac15\ub825\ud55c AA \ubc0f AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uc9c0\uc6d0\uc744 \uc704\ud55c \uc801\uc808\ud55c \ub370\uc774\ud130 \ubc0f \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc744 \ubcf4\uc720\ud574\uc57c \ud55c\ub2e4. \ub9ce\uc740 \uacbd\uc6b0, \uc774\ub97c \uc704\ud574\uc11c\ub294 \uc870\uc9c1 \ub0b4\uc5d0\uc11c \uc774\uc6a9\ub418\ub294 \uc5ec\ub7ec \ud50c\ub7ab\ud3fc\ub4e4\uc758 \ud569\ub9ac\ud654 \uc791\uc5c5\uc774 \ud544\uc694\ud558\ub2e4. \uae30\uc5c5\uc740 \uc774 \ubb38\uc81c\uc5d0 \uc811\uadfc\ud560 \ub54c AA \ubc0f AI \ub370\uc774\ud130 \ubc0f \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc \uac1c\ubc1c\uc744 \uae30\uc874\uc758 \uc6b4\uc601 \ubc0f \ud2b8\ub79c\uc7ad\uc158 IT \uc2dc\uc2a4\ud15c\uc758 \uc885\uc885 \ub290\ub9b0 \uc5c5\uadf8\ub808\uc774\ub4dc \uc791\uc5c5\uacfc \ubd84\ub9ac\ud560 \ud544\uc694\uac00 \uc788\ub2e4.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2135\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-2.jpg\" alt=\"\" width=\"1294\" height=\"644\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-2.jpg 1294w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-2-300x149.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-2-1024x510.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-2-768x382.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-2-696x346.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-2-1068x532.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-2-844x420.jpg 844w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/06\/cracking-the-ai-code-in-cpg-2-324x160.jpg 324w\" sizes=\"auto, (max-width: 1294px) 100vw, 1294px\" \/><\/a><\/p>\n<h3><strong>CPG\uc758 \uc801\uc808\ud55c AA \ubc0f AI \ud65c\uc6a9<\/strong><\/h3>\n<p>\uc77c\ubd80 \uc0b0\uc5c5\uc0c1\uc758 \ud2b9\uc9d5\ub4e4\uc740 AA\uc640 AI\ub97c \uc798 \uc2e4\ud589\ud558\uace0\uc790 \ud558\ub294 CPG \uae30\uc5c5\uc5d0 \uc7a5\uc560\ubb3c\uc744 \ubd80\uc5ec\ud55c\ub2e4. \uadf8 \uc911 \ud558\ub098\ub294 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ube0c\ub79c\ub4dc \ub610\ub294 \uc0c1\ud488, \uae30\ub2a5(\uc7ac\ubb34, \ub9c8\ucf00\ud305, \ub610\ub294 \uc601\uc5c5 \ub4f1), \uc704\uce58\ubcc4\ub85c \uc0ac\uc5c5\ubd80\ub97c \uc815\uc758\ud558\ub294 \ub9e4\ud2b8\ub9ad\uc2a4\ud615 \uc870\uc9c1\uad6c\uc870\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4\ub294 \uc810\uc774\ub2e4. \uc774\ub7ec\ud55c \uad6c\uc870\ub294 CPG \uae30\uc5c5\ub4e4\uc774 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac \ubc0f \uc2dc\uc7a5\uc5d0\uc11c \uc18c\ube44\uc790 \ub2c8\uc988\ub97c \ubbfc\ucca9\ud558\uac8c \ud30c\uc545\ud558\uace0 \ud574\uacb0\ud558\ub294 \ub370\uc5d0\ub294 \ub3c4\uc6c0\uc774 \ub418\ub098, AA \ubc0f AI\uc758 \uac1c\ubc1c \ubc0f \uad6c\ud604 \ub4f1 \ub300\uaddc\ubaa8 \ub610\ub294 \ub2e4\uae30\ub2a5\uc758 \ud601\uc2e0\uc744 \ucd09\uc9c4\ud558\uace0\uc790 \ud560 \ub54c\uc5d0\ub294 \uc7a5\uc560\ubb3c\uc744 \ucd08\ub798\ud558\uae30\ub3c4 \ud55c\ub2e4.<\/p>\n<p>\uc774\uc640 \ub3d9\uc2dc\uc5d0, CPG \uae30\uc5c5\ub4e4\uc758 \ub370\uc774\ud130 \ubc0f \uae30\uc220 \uc804\ub7b5\uc740 \ud0c0 \uc0b0\uc5c5\uc758 \uae30\uc5c5\ub4e4\uc5d0 \ube44\ud574 \ub35c \ubc1c\ub2ec\ub418\uc5b4 \uc788\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. CPG \uc870\uc9c1\uc740 \uc5ed\uc0ac\uc801\uc73c\ub85c \uc2dc\uc7a5 \ubc0f \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\ub294 \ub370\uc5d0 \ub9ce\uc740 \ud22c\uc790\ub97c \ud574\uc654\uc73c\ub098, \ud575\uc2ec \ub370\uc774\ud130 \uc778\ud504\ub77c \ubc0f \ube45\ub370\uc774\ud130 \uc5ed\ub7c9\uc5d0\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \uacf5\uaca9\uc801\uc73c\ub85c \ud22c\uc790\ud558\uc9c0 \ubabb\ud588\ub2e4.<\/p>\n<p><strong>\u201cAA \ubc0f AI\uc5d0\uc11c \uc131\uacf5\ud558\ub824\uba74 CPG \uae30\uc5c5\ub4e4\uc740 \ubc18\ub4dc\uc2dc \uc778\uc7ac \uae30\ubc18 \ubc0f \uc6b4\uc601 \ubaa8\ub378, \ub370\uc774\ud130 \ubc0f \uc804\ub7b5 \uac70\ubc84\ub10c\uc2a4, \ub370\uc774\ud130 \ubc0f \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc5d0 \ud2b9\ud788 \uc911\uc810\uc744 \ub450\uc5b4\uc57c \ud55c\ub2e4.<\/strong><\/p>\n<p>\uadf8 \uacb0\uacfc, \ubaa8\ub4e0 \uae30\uc5c5\ub4e4\uc774 AA \ubc0f AI \uc131\uacf5\uc5d0 \ud544\uc218\uc801\uc778 \ub2e4\uc12f \uac1c \ubd84\uc57c \ubaa8\ub450\uc5d0\uc11c \uc6b0\uc218\ud55c \uc2e4\ud589\uc744 \ub2ec\uc131\ud558\ub294 \ub370 \uc788\uc5b4 \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \ubc18\uba74, CPG \uae30\uc5c5\ub4e4\uc740 \ud2b9\ud788 \uadf8 \uc911\uc5d0\uc11c\ub3c4 \uc138 \uac1c \ubd84\uc57c, \uc989 \uc778\uc7ac \uae30\ubc18 \ubc0f \uc6b4\uc601 \ubaa8\ub378, \ub370\uc774\ud130 \uc804\ub7b5 \ubc0f \uac70\ubc84\ub10c\uc2a4, \ub370\uc774\ud130 \ubc0f \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc \ubd84\uc57c\uc5d0\uc11c \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4. \uc77c\ubd80 \uc8fc\uc694 CPG \uae30\uc5c5\ub4e4\uc740 \uac01 \ubd84\uc57c\uc5d0\uc11c \uc131\uacf5\uc801\uc778 \uc811\uadfc\ubc29\uc2dd\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud574 \uacf5\uaca9\uc801\uc778 \uc870\uce58\ub97c \ucde8\ud558\uace0 \uc788\ub2e4.(\u201c\ud55c \uae30\uc5c5\uc758 \uc131\uacf5\uc801\uc778 AI \ub85c\ub4dc\ub9f5\u201d \ucc38\uc870.) \uc6b0\ub9ac\uac00 \uc870\uae30\uc758 \uc870\uce58\ub97c \ud1b5\ud574 \uc131\uacf5\uc744 \uac70\ub454 \uae30\uc5c5\ub4e4\uacfc \ud588\ub358 \uc791\uc5c5\uacfc \uc774\ub4e4\uc5d0 \ub300\ud574 \uc2e4\uc2dc\ud55c \uc5f0\uad6c\ub294 \uc7a5\uc560\ubb3c\uc744 \uadf9\ubcf5\ud558\uace0 \uc131\uacf5\uc801\uc73c\ub85c AA \ubc0f AI\ub97c \ud655\ub300 \uc801\uc6a9\ud558\uae30 \uc704\ud574 CPG \uae30\uc5c5\ub4e4\uc774 \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uc9c0\ub97c \uc798 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3><strong>\ud55c \uae30\uc5c5\uc758 \uc131\uacf5\uc801\uc778 AI \ub85c\ub4dc\ub9f5<\/strong><\/h3>\n<p>\ud55c \uc8fc\uc694 \uc77c\uc6a9\uc18c\ube44\uc7ac \uae30\uc5c5\uc740 AI \ub178\ub825\uc744 \uac00\uc18d\ud654\ud558\uae30 \uc704\ud574 \uacf5\uaca9\uc801\uc778 \uc870\uce58\ub97c \ucde8\ud588\ub2e4. \uadf8\ub807\uac8c \ud568\uc5d0 \uc788\uc5b4 \ud68c\uc0ac\ub294 \uc138 \uac00\uc9c0\uc758 \uc8fc\uc694 \ub3c4\uc804\uacfc\uc81c\uc5d0 \uc9d1\uc911\ud588\ub2e4. \uadf8\ub7ec\ud55c \uc870\uce58\ub294 \ud68c\uc0ac\uac00 AA \ubc0f AI \ud65c\uc6a9\uc758 \uc120\ub450\uc5d0 \uc11c\ub294 \ub370 \uae30\uc5ec\ud55c \ub3d9\uc2dc\uc5d0, \uae30\uc220\uae30\ubc18 \ud601\uc2e0\uc744 \ud1b5\ud574 \uc18d\ub3c4 \ubc0f \ubbfc\ucca9\uc131\ub3c4 \uac1c\uc120\ud588\ub2e4.<\/p>\n<h3><strong>\uc870\uc9c1\uc758 \ub3c4\uc804\uacfc\uc81c<\/strong><\/h3>\n<p>\uc774\uc804\ubd80\ud130 \uc774 \ud68c\uc0ac\uc758 IT \uc6b4\uc601\uc740 \uc9c0\uc5ed, \uc2dc\uc7a5 \ub610\ub294 \uc0ac\uc5c5\ubd80 \ub4f1\uc758 \uac1c\ubcc4 \uc0ac\uc5c5\uc8fc\uccb4\uc758 \ub2c8\uc988\ub97c \ucde8\uae09\ud558\ub294 \ub370\uc5d0 \uc911\uc810\uc744 \ub450\uc5c8\ub2e4. \uadf8\ub7ec\ud55c \uad6c\uc870\ub85c \uc778\ud574 \uc218\ub9ce\uc740 AA \ubc0f AI \ud504\ub85c\uc81d\ud2b8\ub4e4(\uc774\ub4e4 \uc911 \uc77c\ubd80\ub294 \uc911\ubcf5\ub418\uac70\ub098 \uac1c\ub150\uc99d\uba85 \ub2e8\uacc4\ub97c \ubc97\uc5b4\ub098\uc9c0 \ubabb\ud588\uc74c)\uc774 \uc0dd\uaca8\ub0ac\uace0 \ud655\uc7a5\uac00\ub2a5 \uc194\ub8e8\uc158\uc758 \uac1c\ubc1c\uc774 \uc800\ud574\ub418\uc5c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c, IT\ub294 \ub370\uc774\ud130 \uacfc\ud559\uc790, \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc5d4\uc9c0\ub2c8\uc5b4, \uadf8 \uc678\uc5d0 AI \ud504\ub85c\uc81d\ud2b8 \ud655\uc7a5\uc5d0 \ud544\uc694\ud55c \uc804\ubb38\uac00\ub4e4\uc744 \uc720\uce58, \uc120\uc815, \uc720\uc9c0\ud560 \uc900\ube44\uac00 \ubbf8\ud761\ud55c \uc0c1\ud0dc\uc600\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ud68c\uc0ac\ub294 \uc790\uc0ac\uc758 3\uac1c \uc8fc\uc694 \uc9c0\uc5ed\ub9c8\ub2e4 \ud55c \ud300\uc529 \ub450\uace0 \uc774\ub4e4\ub85c \uad6c\uc131\ub41c \uae00\ub85c\ubc8c AI \ud5c8\ube0c\ub97c \ub9cc\ub4e4\uc5c8\ub2e4. \uae00\ub85c\ubc8c \ud5c8\ube0c\ub294 \ub9e4\ud2b8\ub9ad\uc2a4 \uc804\uccb4\ub97c \uc544\uc6b0\ub974\uba70 \uc911\uc559\uc9d1\uc911\ud654\ub41c \uc6b0\uc120\uc21c\uc704 \uc124\uc815 \ubc0f \uac70\ubc84\ub10c\uc2a4 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uc120\uc815\ub41c AI \ud65c\uc6a9 \ucf00\uc774\uc2a4\ub4e4\uc758 \uac00\uc18d\ud654 \uc9c0\uc6d0\uc744 \ub2f4\ub2f9\ud588\ub2e4. \uac01 \ud504\ub85c\uc81d\ud2b8\ub294 \ub370\uc774\ud130 \uacfc\ud559\uc790, \uc5d4\uc9c0\ub2c8\uc5b4, \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uac1c\ubc1c\uc790, \uae00\ub85c\ubc8c AI \ud5c8\ube0c\uc758 UI \uc804\ubb38\uac00\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud504\ub7f0\ud2b8\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\uc758 \uad00\ub9ac\uc790\ub4e4\ub85c \uad6c\uc131\ub41c \ub2e4\uae30\ub2a5 \uc560\uc790\uc77c \ud300\ub4e4\uc774 \uc774\ub04c\uc5c8\uc73c\uba70 \uac01 AI \uc194\ub8e8\uc158\uc744 \uc2e0\uc18d\ud558\uac8c \uad6c\ucd95\ud558\uace0 \uc2dc\ubc94\uc2dc\ud589\ud558\uba70 \ud655\ub300\uc801\uc6a9\ud588\ub2e4. \uccab \uba87 \uac1c\uc6d4\uac04 \ud68c\uc0ac\uc758 \uacbd\uc601 \uc704\uc6d0\ud68c\ub294 \uc138 \uac1c \uc9c0\uc5ed \ud300\ub4e4 \uac04 \uc870\uc728\uc744 \ud1b5\ud574 \uc57d 10\uac1c\uc758 AA \ubc0f AI \ud504\ub85c\uc81d\ud2b8\ub4e4\uc5d0 \ub300\ud55c \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud588\ub2e4.<\/p>\n<h3><strong>\uccb4\uacc4\uc801\uc778 \ud45c\uc900 \ub370\uc774\ud130\uc758 \ubd80\uc7ac<\/strong><\/h3>\n<p>\uc870\uc9c1\ub0b4 \uac1c\ubcc4 \uc8fc\uccb4\ub4e4\uc740 \uc18c\ube44\uc790, \uc0c1\ud488, \ub9c8\ucf00\ud305 \uc9c0\ucd9c \uce74\ud14c\uace0\ub9ac \ub4f1 \uac70\uc758 \ubaa8\ub4e0 \uac83\uc5d0 \ub300\ud55c \uc790\uccb4 \ubd84\ub958\uccb4\uacc4\ub97c \uac1c\ubc1c\ud588\uc5c8\ub2e4. \uadf8\ub7ec\ud55c \ud45c\uc900\ud654\uc758 \ubd80\uc7ac\ub85c \uc778\ud574 AA \ubc0f AI\uc5d0\uc11c \ub370\uc774\ud130 \ud480\uc744 \ub9cc\ub4e4\uace0 \ud65c\uc6a9\ud558\ub294 \uc77c\uc774 \uc5b4\ub824\uc6cc\uc84c\ub2e4. \ub530\ub77c\uc11c, \ud68c\uc0ac\uc758 \ub450 \ubc88\uc9f8 \uc870\uce58\ub294 \ud68c\uc0ac\uc758 \ubaa8\ub4e0 \uc8fc\uc694 \ub370\uc774\ud130\ub97c \uc544\uc6b0\ub974\ub294 \uc57d 20\uac1c\uc758 \uc601\uc5ed\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc774\uc5c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c\uc5d0\ub294, \uc911\uc559\uc9d1\uc911\ud654\ub41c \ub370\uc774\ud130 \uad00\ub9ac \ubc0f \uac70\ubc84\ub10c\uc2a4 \ubd80\uc11c\ub97c \uc124\uce58\ud558\uace0 \uac01\uac01 \ud2b9\uc815 \uc601\uc5ed\ub4e4\uc744 \ub2f4\ub2f9\ud558\ub294 \uc77c\ub2e8\uc758 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\ub4e4\uc744 \ud55c\ub370 \ubaa8\uc558\ub2e4. \uc774\ub7ec\ud55c \uc0c8 \ubd80\uc11c \ubc0f \ub370\uc774\ud130 \uc601\uc5ed \ub2f4\ub2f9\uc790\ub4e4\uc740 \uac01 \uc601\uc5ed\ubcc4\ub85c \ub370\uc774\ud130 \uacc4\uae09\uad6c\uc870\uc758 \uc0c1\uc704 \ub450 \uac1c\uc758 \ub808\ubca8\uc5d0\uc11c \ubd84\ub958\uccb4\uacc4\ub97c \uc870\ud654\uc2dc\ucf30\uc73c\uba70 \uc774\uc640 \ub3d9\uc2dc\uc5d0 \uc9c0\uc5ed\uacfc \uc2dc\uc7a5\uc5d0\ub294 \ub370\uc774\ud130\uc758 \ud558\uc704 \ub450 \uac1c \ub808\ubca8\uc5d0\uc11c \uc790\uccb4 \ubd84\ub958\uccb4\uacc4\ub97c \uc0ac\uc6a9\ud558\ub294 \uc7ac\ub7c9\uc774 \ubd80\uc5ec\ub418\uc5c8\ub2e4.<\/p>\n<h3><strong>\uae30\uc220 \uc2dc\uc2a4\ud15c<\/strong><\/h3>\n<p>\ud68c\uc0ac\uc5d0\ub294 \uc774\uc9c8\uc801\uc778 \ud575\uc2ec \uc2dc\uc2a4\ud15c\ub4e4\uc774 \ub108\ubb34 \ub9ce\uc774 \uc788\uc5c8\uc73c\uba70, \ub2e4\uc591\ud55c \uc9c0\uc5ed \ubc0f \uc0ac\uc5c5\ubd80\ub4e4\uc774 \uc18c\uc2f1, HR, \uc7ac\ubb34 \ub4f1\uc758 \uae30\ub2a5\uc5d0 \ub300\ud574 \uc790\uccb4 \uc2dc\uc2a4\ud15c\uc744 \uc2e4\ud589\ud558\uace0 \uc788\uc5c8\ub2e4. \uc774\uc640 \ub3d9\uc2dc\uc5d0, \uc0ac\uc5c5\ubd80\ub4e4\uc740 \ud0c0\uc0ac\uc5c5\ubd80 \ub0b4\uc758 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0\uc11c \uc0ac\uc6a9\ub420 \uc218 \uc5c6\uac70\ub098 \uc5f0\uacb0\ub420 \uc218 \uc5c6\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc740 \uc218\ubc31 \uac1c\uc758 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\ub4e4\uc744 \uac1c\ubc1c\ud558\uace0 \uc788\uc5c8\ub2e4. \ud68c\uc0ac\ub294 \ud575\uc2ec \uc2dc\uc2a4\ud15c\uc758 \uc218\ub97c \uc904\uc774\uace0 \ud0c0 \ubd80\uc11c \uac1c\ubc1c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uacfc \uc778\ud130\ud398\uc774\uc2a4\uac00 \uac00\ub2a5\ud55c \ubc29\uc2dd\uc73c\ub85c \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uac1c\ubc1c\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub3c4\ub85d \ud558\ub294 \uaddc\uce59\uc744 \uc218\ub9bd\ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \uc138 \ubc88\uc9f8\uc758 \ub3c4\uc804\uacfc\uc81c\ub97c \ud574\uacb0\ud588\ub2e4.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>\uc778\uc7ac \uae30\ubc18 \ubc0f \uc6b4\uc601 \ubaa8\ub378.<\/strong> AA \ubc0f AI\uc5d0\uc11c \uc131\uacf5\ud558\uae30 \uc704\ud574 CPG \uae30\uc5c5\ub4e4\uc740 \ubd84\uc0b0\ud654\ub41c \ub9e4\ud2b8\ub9ad\uc2a4 \uae30\ubc18 \uad6c\uc870\ub85c \uc778\ud574 \uc0dd\uae34, \uc801\uc808\ud55c \uc778\uc7ac \uae30\ubc18 \ubc0f \uc6b4\uc601 \ubaa8\ub378\uc5d0 \ub300\ud55c \uc7a5\ubcbd\uc744 \ud574\uacb0\ud560 \ud544\uc694\uac00 \uc788\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ub9e4\ud2b8\ub9ad\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc2e0\uc18d\ud558\uac8c \ud655\ub300 \uc801\uc6a9\ud558\uae30 \uc704\ud574, CPG \uae30\uc5c5\uc740 \uc7ac\ubb34, \uc6b4\uc601, IT \ub4f1\uc758 \ud3ec\uad04\uc801\uc778 \uae30\ub2a5 \ud558\uc758 COE(center of excellence)\uc5d0\uc11c AA \ubc0f AI \uc870\uce58\ub97c \uc2e4\uc2dc\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. COE \ubaa8\ub378\uc5d0\ub294 \ubaa8\ub4e0 \uc0ac\uc5c5\ubd80\uac00 \uc544\ub2cc \uc77c\ubd80 \uc9c0\uc5ed \ub85c\ucf00\uc774\uc158\uc5d0\uc11c\uc758 AA \ubc0f AI \ud300 \uad6c\ucd95\uc774 \uc218\ubc18\ub41c\ub2e4. \uadf8\ub7ec\ud55c \uad6c\uc870\ub294 \ub370\uc774\ud130 \uacfc\ud559, \uc774\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4 \ubc0f \uc774\uc6a9\uc790 \uacbd\ud5d8 \uc124\uacc4, \uc0c1\ud488 \uad00\ub9ac \ub4f1\uc758 \ubd84\uc57c\uc5d0\uc11c \ucd5c\uace0\uc758 \uc778\uc7ac\ub97c \ucc44\uc6a9\ud574\uc57c \ud55c\ub2e4\ub294 \ubd80\ub2f4\uc744 \uc904\uc5ec\uc8fc\ub294\ub370, \uc774\ub294 \ud68c\uc0ac\uac00 \ubaa8\ub4e0 \uac1c\ubcc4 \uc0ac\uc5c5\ubd80\uc5d0 \ub300\ud574 \uadf8\ub7ec\ud55c \ubd84\uc57c\uc758 \ucda9\uc6d0 \ub178\ub825\uc744 \ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc774\ub2e4. \ub610\ud55c, \uc7a0\uc7ac\uc801 \ucc44\uc6a9\ub300\uc0c1\uc790\ub294 \ubd84\uc11d \uc804\ubb38\uac00 \ucee4\ubba4\ub2c8\ud2f0\uc640 \ud48d\ubd80\ud55c \uc790\uc6d0\uc774 \uc788\ub294 COE\uc5d0\uc11c \uc77c\ud558\ub294 \uac83\uc774 \uace0\ub9bd\ub41c \uc0ac\uc5c5\ubd80\uc5d0\uc11c \uc77c\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \uc5ed\ub3d9\uc801\uc774\uace0 \ub9e4\ub825\uc801\uc774\ub77c\uace0 \uc0dd\uac01\ud560 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4. \uc774\ub7ec\ud55c \uc7a5\uc810\ub4e4\uc774 \uae30\uc5c5\uc758 AA \ubc0f AI \uc5ec\uc815\uc5d0\uc11c \uc870\uae30\uc5d0 \ud2b9\ud788 \uc911\uc694\ud55c \uc774\uc720\ub294 AA \ubc0f AI \uc778\uc7ac \ud480\uc744 \uc2e0\uc18d\ud558\uac8c \ud655\ub300\ud560 \ud544\uc694\uac00 \uc788\uc744 \uac83\uc774\uae30 \ub54c\ubb38\uc774\ub2e4. \uadf8\ub7ec\ub098, COE \ubaa8\ub378\uc740 \ud504\ub7f0\ud2b8\ub77c\uc778 \uc2dc\uc7a5, \uc18c\ube44\uc790, \uacbd\uc7c1 \uc5ed\ud559\uad6c\ub3c4\uc640 \ub108\ubb34 \ub3d9\ub5a8\uc5b4\uc9c4 \u201c\uc88c\ucd08\ub41c\u201d \uae30\uc220\uc744 \ub9cc\ub4e4\uac8c \ub418\ub294 \uc704\ud5d8 \ub4f1 \uba87 \uac00\uc9c0 \uc7a0\uc7ac\uc801 \ub2e8\uc810\ub3c4 \uac00\uc9c0\uace0 \uc788\ub2e4. \uc774\ub97c \uadf9\ubcf5\ud558\uae30 \uc704\ud574, CPG \uc870\uc9c1\uc740 \ubc18\ub4dc\uc2dc AA \ubc0f AI \ud300\uacfc \ube44\uc988\ub2c8\uc2a4\uc758 \ud504\ub7f0\ud2b8\ub77c\uc778 \uac04\uc758 \uc801\uc808\ud55c \uad00\uacc4\ub97c \uc870\uc131\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\ub9ce\uc740 \uae30\uc5c5\ub4e4\uc740 \ubd84\uc11d, \ub370\uc774\ud130, \uae30\uc220 \uc804\ubb38\uac00\ubfd0 \uc544\ub2c8\ub77c \ube44\uc988\ub2c8\uc2a4 \ucabd\uc758 \uc8fc\uc694 \uc774\ud574\ub2f9\uc0ac\uc790\ub4e4\uc744 \ud3ec\ud568\ud558\ub294 \ub2e4\uae30\ub2a5 \ud300\ub4e4\uc744 \ud65c\uc6a9\ud558\uc5ec \uc560\uc790\uc77c \uc5c5\ubb34 \ubc29\uc2dd\uacfc \ud611\uc5c5\uc744 \uc2e4\ud589\ud568\uc73c\ub85c\uc368 \uadf8\ub7ec\ud55c \uad00\uacc4\ub97c \uc870\uc131\ud574\uc654\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4\uc640 \uc120\uc815\ub41c \ubd80\uc11c \uac04\uc758 \uad00\uacc4\uac00 \uac1c\uc120\ub418\uace0 \uc18c\ud1b5 \ubc0f \uc194\ub8e8\uc158\uc758 \uc2e4\ud589 \uc18d\ub3c4\uac00 \uc99d\uac00\ub41c\ub2e4. AA \ubc0f AI \ud300\uacfc \ud504\ub7f0\ud2b8\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4 \uac04\uc758 \uacf5\uc0dd\uad00\uacc4\ub294 \ud300\uc758 \ud504\ub85c\ud544\uc744 \uac1c\uc120\ud560 \ubfd0 \uc544\ub2c8\ub77c \ud504\ub7f0\ud2b8\ub77c\uc778 \uc774\uc6a9\uc790\ub4e4\uc774 \uc790\uc2e0\ub4e4\uc758 \ub3c4\uad6c\uc5d0 \ub300\ud574 \uc774\ud574\ud558\uace0 \uc775\uc219\ud574\uc9c0\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c \uadf8\ub7ec\ud55c \uc775\uc219\ud568\uc740 AA \ubc0f AI \uc870\uce58\ub97c \ub354 \uad11\ubc94\uc704\ud558\uac8c \ud655\ub300 \uc801\uc6a9\ud558\uae30 \uc704\ud55c \ud544\uc218\uc801\uc778 \uc778\uc5d0\uc774\ube14\ub7ec\uac00 \ub41c\ub2e4.<\/p>\n<p>\uc560\uc790\uc77c \uc5c5\ubb34\ubc29\uc2dd \ubc0f \ub2e4\uae30\ub2a5 \ud300\uc758 \uad6c\ucd95 \uc678\uc5d0\ub3c4, \uae30\uc5c5\uc740 COE\uc5d0\uc11c \u201cSWAT \ud300\u201d\uc744 \uad6c\ucd95\ud574 \ud2b9\uc815 \uc2dc\uc7a5 \ubc0f \uc0ac\uc5c5\ubd80\uc5d0 \ubc30\uce58\ud568\uc73c\ub85c\uc368 \uc7a0\uc7ac\ub825\uc774 \ud070 \ud655\uc7a5\uac00\ub2a5 AI \ubc0f AA \uc194\ub8e8\uc158\uc758 \uac1c\ubc1c\uc2dc\uc5d0 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud560 \uc218\ub3c4 \uc788\ub2e4. \uadf8\ub7ec\ud55c \ud300\uc740 \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc758 \uc9c0\uc18d\uc801\uc778 \uad11\ubc94\uc704\ud55c \uc2e4\ud589\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud55c \ud604\uc7a5 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 AA \ubc0f AI \ub178\ub825\uacfc \ud504\ub7f0\ud2b8\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\uc758 \uc5f0\uacc4\ub97c \ub354\uc6b1 \uac15\ud654\ud55c\ub2e4.<\/p>\n<p>\uc2dc\uac04\uc774 \uc9c0\ub098\uba74, \uc77c\ubc18\uc801\uc73c\ub85c \uc6b4\uc601 \ubaa8\ub378\uc740 AA \ubc0f AI \uc194\ub8e8\uc158\uc774 \ud655\uc2e4\ud558\uac8c \uc804\uc0ac\uc801\uc73c\ub85c \uad6c\ud604\ub418\uace0 \uc9c0\uc18d\ub418\ub3c4\ub85d \ud558\uae30 \uc704\ud574 \ubc18\ub4dc\uc2dc \uc9c4\ud654\ud574\uc57c \ud55c\ub2e4. \uc774\ub294 \uc5b4\ub5a4 \uacbd\uc6b0\uc5d0\ub294 \ubaa8\ub4e0 \uc2dc\uc7a5\uc5d0\uc11c \ub2e8\uc77c\ud55c \uc194\ub8e8\uc158\uc744 \uc2e4\ud589\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud558\ub294 \ubc18\uba74, \ub610 \ub2e4\ub978 \uacbd\uc6b0\uc5d0\ub294 \ud604\uc9c0 \uc0c1\ud669\uc5d0 \ub9de\ub3c4\ub85d \uc194\ub8e8\uc158\uc744 \uc870\uc815\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud560 \uac83\uc774\ub2e4. \ub458 \ub2e4 \uc798\ud558\uae30 \uc704\ud574\uc11c\ub294 \uae30\uc5c5\uc740 \uc911\uc559\uc758 \uc9c0\uc6d0\ud300\uc774 \uac15\ub825\ud55c \uc2dc\uc7a5 \uc5f0\uacc4\ub97c \uc720\uc9c0\ud558\ub3c4\ub85d \ud558\uac70\ub098 \uc778\ub9c8\ucf13(in-market) AA \ubc0f AI \ud300\uc744 \uad6c\ucd95\ud558\uc5ec \uc5ed\ub7c9\uc758 \uc131\uc219\uc5d0 \ub530\ub978 \uc2dc\uc7a5\ubcc4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uac1c\ubc1c\uc744 \uc9c0\uc6d0\ud560 \ud544\uc694\uac00 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n<p><strong>\ub370\uc774\ud130 \uc804\ub7b5 \ubc0f \uac70\ubc84\ub10c\uc2a4.<\/strong> CPG \uae30\uc5c5\uc740 \uc0c1\ub2f9\ud55c \ub370\uc774\ud130 \uad00\ub828 \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\ub2e4. \uccab\uc9f8, \uc774\ub4e4\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc18c\ube44\uc790 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\uc774 \uc81c\ud55c\uc801\uc774\uac70\ub098 \uc804\ubb34\ud560 \ubfd0 \uc544\ub2c8\ub77c \uc138\ubd80\uc801\uc774\uace0 \uc77c\uad00\ub41c \uc140\uc544\uc6c3 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\uc774 \uc81c\ud55c\uc801\uc778 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uc804\uacfc\uc81c\ub4e4\uc740 \uc774\uc804\uc5d0\ub294 \uc81c3\uc790 \uc81c\uacf5\uc5c5\uccb4\ub85c\ubd80\ud130 \ub370\uc774\ud130\ub97c \uad6c\ub9e4\ud568\uc73c\ub85c\uc368 \ud574\uacb0\ub418\uc5b4\uc654\ub2e4. \uadf8\ub7ec\ub098, \uadf8\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uc885\uc885 \ubd88\uc644\uc804\ud558\uace0 \ube44\uc77c\uad00\uc801\uc774\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uac1c\ubcc4 \uc810\ud3ec \ub370\uc774\ud130\ub294 \uc5b4\ub5a4 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uad6c\ud560 \uc218 \uc788\uc744\uc9c0 \ubab0\ub77c\ub3c4 \ub2e4\ub978 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uadf8\ub7ec\ud55c \ubd84\ub958\ub97c \uad6c\ud560 \uc218 \uc5c6\uac70\ub098 \uc18c\ub9e4\uc5c5\uccb4\uc758 \uc804\uccb4 \uce74\ud14c\uace0\ub9ac\ub4e4\uc774 \ud3ec\ucc29\ub418\uc9c0 \uc54a\ub294\ub2e4. \uadf8\ub7ec\ub098, \uac00\uc7a5 \uc138\ubd80\uc801\uc778 \uc601\uc5c5 \ub370\uc774\ud130 \ub610\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc18c\ube44\uc790 \ub370\uc774\ud130\uac00 \uc5c6\ub2e4 \ud558\ub354\ub77c\ub3c4, CPG \uae30\uc5c5\ub4e4\uc774 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \uad11\ubc94\uc704\ud55c AA \ubc0f AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\ub294 \uacbd\uc6b0\ub294 \ub9ce\ub2e4.<\/p>\n<p>\ub458\uc9f8, \uc624\ub298\ub0a0 \ub9ce\uc740 CPG \uae30\uc5c5\ub4e4\uc758 \ub370\uc774\ud130 \uad00\ub9ac\uac00 \ub290\uc2a8\ud55c \uc6d0\uc778 \uc911 \uc791\uc9c0 \uc54a\uc740 \ubd80\ubd84\uc740 \ubd84\uc0b0\ud654\ub41c \ub9e4\ud2b8\ub9ad\uc2a4\ud615 \uad6c\uc870\ub85c \uc778\ud55c \uac83\uc774\ub2e4. \uac01 \ubd80\uc11c\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc11c\ub85c \ub2e4\ub978 \ub370\uc774\ud130 \uc18c\uc2a4 \ubc0f \uc2dc\uc2a4\ud15c\uc744 \ud65c\uc6a9\ud558\uba70, \uc774\ub4e4\uc740 \ub9ce\uc740 \uacbd\uc6b0 \uace0\uc720\uc758 \ubd84\ub958\uccb4\uacc4\uc640 \uc138\ubd80\ub3c4\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4. \uc774\ub294 \uc2dc\uac04\uc774 \uc9c0\ub098\uba74\uc11c \uc774\ub4e4 \ubd80\uc11c \uac01\uac01\uc774 \uc790\uccb4 \ub370\uc774\ud130 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud558\uac8c \ub418\uace0 \uc774\ub85c \uc778\ud574 \ud68c\uc0ac \uc804\uccb4\uc5d0 \uc0c1\ud488, \uc7ac\ub8cc, \ub9c8\ucf00\ud305 \ucc44\ub110 \ub4f1\uc5d0 \ub300\ud55c \uad11\ubc94\uc704\ud558\uace0 \ub2e4\uc591\ud55c \ubd84\ub958\uccb4\uacc4\ub4e4\uc774 \uc0dd\uae30\uac8c \ub41c\ub2e4\ub294 \uc758\ubbf8\uc774\ub2e4.<\/p>\n<p>\uc870\uae30 \ucc44\ud0dd\uae30\uc5c5\ub4e4\uc740 \uc774\ub7ec\ud55c \uc774\uc288 \ub458 \ub2e4\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c \uc870\uce58\ub4e4\uc744 \ucde8\ud574\uc654\ub2e4. \uc608\ub97c \ub4e4\uba74, \ub2e4\uc218\uc758 CPG \uae30\uc5c5\ub4e4\uc740 \ub354 \uc138\ubd80\uc801\uc778 \uc140\uc544\uc6c3 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\uc744 \ud68d\ub4dd\ud558\uae30 \uc704\ud574 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ucd94\uc9c4\ud574\uc654\ub2e4. \uadf8\ub7ec\ub098, \uadf8\ub7ec\ud55c \uacbd\uc6b0\uc5d0\ub3c4, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc18c\ube44\uc790 \ub370\uc774\ud130\uc5d0 \uc811\uadfc\ud558\uae30\ub294 \uc5b4\ub835\ub2e4. \uc774\ub85c \uc778\ud574 \uc77c\ubd80 CPG \uae30\uc5c5\ub4e4\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc811\uadfc \ubc29\ud3b8\uc758 \ud558\ub098\ub85c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8, \uc18c\ube44\uc790\uc9c1\uc811\ud310\ub9e4(direct-to-consumer) \uc11c\ube44\uc2a4 \uc81c\uacf5, \ucee8\ud150\uce20 \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc1c\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\ub370\uc774\ud130 \uad00\ub9ac \ubb38\uc81c \ud574\uacb0\uc744 \uc704\ud574, AA \ubc0f AI\uc758 \uc131\uacf5\uc801\uc778 \uc870\uae30 \ucc44\ud0dd\uae30\uc5c5\ub4e4\uc740 \ub370\uc774\ud130 \ub808\uc774\uc5b4\uc5d0 \ub300\ud55c \uc911\uc559\uc9d1\uc911\ud654\ub41c \uac70\ubc84\ub10c\uc2a4\ub97c \uad6c\ucd95\ud588\uc73c\uba70 \ub370\uc774\ud130 \ud45c\uc900\ud654\uc5d0 \uc9d1\uc911\ud588\ub2e4. \ud2b9\ud788, \uc6b0\uc120\uc21c\uc704\uac00 \ub192\uc740 AI \ubc0f AA \uc194\ub8e8\uc158\uc5d0 \ud544\uc694\ud55c \uc815\ubcf4\uc5d0 \ub300\ud55c \ubd84\ub958\uccb4\uacc4 \ud45c\uc900\ud654\uc5d0 \uc8fc\ub825\ud588\ub2e4. \uc774\ub294 \uc870\uc9c1\uc774 \ub2e4\ub978 \uc6a9\uc5b4\ub098 \ub2e4\ub978 \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uac1c\ubcc4 \uc0ac\uc5c5\ubd80\ub85c \uc778\ud574 \ubc1c\uc0dd\ud55c \ubb38\uc81c\ub4e4\uc744 \uadf9\ubcf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\ub2e4.<\/p>\n<p><strong>\ub370\uc774\ud130 \ubc0f \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc.<\/strong> CPG \uae30\uc5c5\ub4e4\uc740 \uac1c\ubcc4 \uc0ac\uc5c5\ubd80 \ub610\ub294 \ub9e4\ud2b8\ub9ad\uc2a4 \ub0b4 \ub85c\ucf00\uc774\uc158\uc5d0 \uc758\ud574 \uc0ac\uc6a9\ub418\ub294 \uc774\uc9c8\uc801\uc778 \uae30\uc874\uc758 \ud575\uc2ec \uc2dc\uc2a4\ud15c\ub4e4(\uc804\uc0ac\uc801 \uc790\uc6d0 \uacc4\ud68d \ubc0f \uace0\uac1d\uad00\uacc4\uad00\ub9ac \uc2dc\uc2a4\ud15c \ub4f1)\ub85c \uad6c\uc131\ub41c \ud30c\ud3b8\ud654\ub41c \uc2dc\uc2a4\ud15c \uad6c\ub3c4\ub97c \uac00\uc9c0\uace0 \uc788\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \uac01 \ubd80\uc11c\ub294 \uc774\ub7ec\ud55c \ud575\uc2ec \uc2dc\uc2a4\ud15c\ub4e4 \uc0c1\uc5d0\uc11c \uc2e4\ud589\ub418\ub294 \ub9de\ucda4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \ub9cc\ub4e0\ub2e4. \uadf8 \uacb0\uacfc, \uae30\uc5c5\uc740 \uc774\uc9c8\uc801\uc778 \ud575\uc2ec \uc2dc\uc2a4\ud15c \ubc0f \uc560\ud50c\ub9ac\ucf00\uc774\uc158\ub4e4\uc5d0\uc11c \ud45c\uc900 \ub370\uc774\ud130\uc5d0 \uc811\uadfc\ud558\uace0 \uc218\uc9d1\ud558\uc5ec \ud655\uc7a5\uac00\ub2a5 AI \ub610\ub294 AA \uc194\ub8e8\uc158\uc5d0\uc11c \ud65c\uc6a9\ud558\ub294 \ub370\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uac8c \ub41c\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ub3c4\uc804\uacfc\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574, \uc870\uae30 \ucc44\ud0dd\uae30\uc5c5\ub4e4\uc740 \uadf8\ub7ec\ud55c \uc774\uc9c8\uc801 \ud575\uc2ec \uc2dc\uc2a4\ud15c\ub4e4 \uc0c1\uc5d0 \ub370\uc774\ud130 \ubc0f \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ucd95\ud588\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 AA \ubc0f AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0\uc11c \uc0ac\uc6a9\ud558\ub294 \uc8fc\uc694 \ub370\uc774\ud130\ub97c \ucd94\ucd9c\ud560 \uc218 \uc788\uc5c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc740 AA \ubc0f AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ubc0f \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \uc704\ud55c \ud655\uc7a5\uac00\ub2a5 \ud50c\ub7ab\ud3fc\uc744 \ub9cc\ub4dc\ub294 \ub3d9\uc2dc\uc5d0 \uae30\uc874 \uc2dc\uc2a4\ud15c\uacfc \ud604\ub300\ud654\ub41c \ud575\uc2ec \uc2dc\uc2a4\ud15c\uc744 \uc5f0\uacb0\ud558\ub294 \ub370\uc5d0\ub3c4 \ub3c4\uc6c0\uc774 \ub41c\ub2e4. \uadf8\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc758 \uac1c\ubc1c\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub370\uc774\ud130\uac00 \ub9ce\uc740 \ub300\uaddc\ubaa8 \uc2dc\uc7a5\uc5d0\uc11c \uc2dc\uc791\ud558\uba70, \ud50c\ub7ab\ud3fc \uc0c1\uc5d0 \ubaa8\ub4e0 \uc2dc\uc7a5\uc73c\ub85c\uc758 \ud655\ub300\uc801\uc6a9\uc774 \uacc4\ud68d\ub41c \uba85\ud655\ud55c \uc2dc\ud000\uc2a4\uac00 \uc788\ub2e4.<\/p>\n<h3><strong>\uc0c8\ub85c\uc6b4 \ubc14\uc774\uc624\ub2c9 CPG \uae30\uc5c5\uc744 \uad6c\ucd95\ud558\uba70<\/strong><\/h3>\n<p>AA \ubc0f AI\uc758 \uc870\uae30 \ucc44\ud0dd CPG\ub4e4\uc740 \uc778\uc0c1\uc801\uc778 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc73c\uba70 \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ub3c4\uad6c\uc640 \uc194\ub8e8\uc158\uc758 \uc7a0\uc7ac\ub825\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\ub2e4. \uadf8\ub7ec\ub098, \uc774\ub7ec\ud55c \uc131\uacf5\uc740 \uc2dc\uc791\uc5d0 \ubd88\uacfc\ud558\ub2e4. CPG \uae30\uc5c5\ub4e4\uc774 AA \ubc0f AI \ud65c\uc6a9 \ubc29\uc2dd\uc744 \ud655\ub300\ud568\uc5d0 \ub530\ub77c \ubaa8\uba58\ud140\uc774 \uc313\uc774\uae30 \uc2dc\uc791\ud560 \uac83\uc774\ub2e4. \ub610\ud55c, \uac15\ub825\ud55c \uc778\uc7ac \uae30\ubc18\uc744 \uac16\ucd98 \uc2a4\ub9c8\ud2b8\ud55c \uc6b4\uc601 \ubaa8\ub378, \uc2e0\uc911\ud55c \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4, \ud0c4\ud0c4\ud55c \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc740 \uc810\uc810 \ub354 \ud6a8\uacfc\uc801\uc778 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud560 \uac83\uc774\ub2e4.<\/p>\n<p>\uc544\uc9c1 AA \ubc0f AI \uc804\ub7b5 \uac1c\ubc1c \ucd08\uae30\uc5d0 \uc788\ub294 \uae30\uc5c5\ub4e4\uc740 \uc120\ub3c4 \uae30\uc5c5\ub4e4\uc758 \uc0ac\ub840\ub97c \ucc38\uace0\ud558\uace0 \uba87 \uac00\uc9c0 \uc911\uc694\ud55c \uc9c8\ubb38\ub4e4\uc744 \uace0\ub824\ud574\uc57c \ud55c\ub2e4:<\/p>\n<ul>\n<li>AI \ubc0f AA\ub85c \ucd94\uc9c4\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uc911\uc694\ud558\uace0 \uac00\uce58\uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub294 \ubb34\uc5c7\uc778\uac00? \uc5b4\ub290 \ubd80\ubd84\uc5d0 \uc124\ub4dd\ub825 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \ucf00\uc774\uc2a4\uac00 \uc788\ub294\uac00?<\/li>\n<li>\uc6b0\ub9ac\uc758 \ub178\ub825\uc740 \ucc44\ud0dd\uc758 \ubcf4\uc7a5 \ubc0f \uac00\uce58 \ud3ec\ucc29\uc744 \uc704\ud574 \ud544\uc694\ud55c \ud504\ub85c\uc138\uc2a4\uc640 \ud589\ub3d9 \ubcc0\ud654\ub97c \uc2e4\uc9c8\uc801\uc73c\ub85c \uc774\ub04c\uc5b4\ub0b4\uae30\uc5d0 \ucda9\ubd84\ud55c \ube44\uc988\ub2c8\uc2a4 \ubc0f \ub9ac\ub354\uc2ed\uc758 \ub3d9\uc758\ub97c \ud655\ubcf4\ud588\ub294\uac00?<\/li>\n<li>AA \ubc0f AI \ud300\uc740 \uc624\ub298\ub0a0\uc758 \uae30\uc5c5\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc870\uc9c1\ub418\uba70, \uc5b4\ub5a0\ud55c \uc6b4\uc601 \ubaa8\ub378\uc744 \ud1b5\ud574 \ud6a8\uacfc\uac00 \ud06c\uace0 \ud655\uc7a5\uac00\ub2a5\ud55c \uc194\ub8e8\uc158\uc774 \ucd09\uc9c4\ub420 \uac83\uc778\uac00?<\/li>\n<li>\uc2e0\uc18d\ud55c \ud504\ub85c\ud1a0\ud0c0\uc774\ud551, \uc2dc\ubc94\uc6b4\uc601, \ud655\ub300\uc801\uc6a9\uc744 \uc704\ud55c \uc811\uadfc\ubc29\uc2dd\uc5d0 \uc0c8\ub85c\uc6b4 \uc560\uc790\uc77c \uc5c5\ubb34\ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\uace0 \uc788\ub294\uac00?<\/li>\n<li>\uc5ec\ub7ec \uac1c\uc758 AA \ubc0f AI \uc194\ub8e8\uc158\uc744 \ub300\uaddc\ubaa8\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc, \uc804\ub7b5, \uac70\ubc84\ub10c\uc2a4\ub97c \uac00\uc9c0\uace0 \uc788\ub294\uac00?<\/li>\n<li>\uc5b4\ub5bb\uac8c \ud558\uba74 \ub370\uc774\ud130 \ubc0f \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\uc5ec AA\uc640 AI\ub85c \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ud575\uc2ec \uc2dc\uc2a4\ud15c\uc744 \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\uac70\ub098 \ud569\ub9ac\ud654\ud560 \uc218 \uc788\ub294\uac00?<\/li>\n<\/ul>\n<p>\uae30\uc5c5\ub4e4\uc774 \uc774\ub7ec\ud55c \uc9c8\ubb38\ub4e4\uc5d0 \uc2a4\uc2a4\ub85c \ub2f5\ud560 \ub54c \uc774\ub4e4\uc740 AA \ubc0f AI \uc194\ub8e8\uc158\uacfc \uc194\ub8e8\uc158 \uc2e4\ud604\uc5d0 \ud544\uc694\ud55c \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud558\ub294 \ub178\ub825\uc5d0 \ub300\ud55c \uc6b0\uc120\uc21c\uc704 \uc124\uc815\uacfc \uc21c\uc11c \uc815\ud558\uae30\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\ub2e4. \uadf8\ub807\uac8c \ub420 \ub54c CPG\uc758 AA \ubc0f AI \uc804\ub9dd\uc740 \uc2e4\ud604\ub420 \uac83\uc774\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2020\/cracking-artificial-intelligence-code-in-cpg.aspx\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud3ec\uc7a5\uc18c\ube44\uc7ac(consumer packaged goods, CPG) \uc0b0\uc5c5\uc5d0\uc11c\uc758 \ucca8\ub2e8 \ubd84\uc11d(advanced analytics, AA)\uacfc \uc778\uacf5\uc9c0\ub2a5(artificial intelligence, AI)\uc758 \uc0c1\ub2f9\ud55c \uc7a0\uc7ac\ub825\uc740 \uac08\uc218\ub85d \uba85\ud655\ud574\uc9c0\uace0 \uc788\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":2138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[47,24,34,32],"tags":[],"class_list":{"0":"post-2134","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-covid19","8":"category-bcgx_digital_ai","9":"category-cp","10":"category-industry"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=2134"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/2138"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=2134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=2134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=2134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}