{"id":2148,"date":"2020-05-14T18:18:34","date_gmt":"2020-05-14T09:18:34","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2148"},"modified":"2020-06-09T16:36:01","modified_gmt":"2020-06-09T07:36:01","slug":"how-scenarios-can-help-companies-win-the-covid","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/how-scenarios-can-help-companies-win-the-covid\/","title":{"rendered":"\uc2dc\ub098\ub9ac\uc624 \uc811\uadfc\ubc29\uc2dd\uc740 \uc5b4\ub5bb\uac8c \uae30\uc5c5\uc758 \ucf54\ub85c\ub098 19 \uadf9\ubcf5\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294\uac00"},"content":{"rendered":"
\ucf54\ub85c\ub098 19 \uc704\uae30\ub294 \ubd84\uba85 \uc804\uc138\uacc4\uc5d0 \uae09\uaca9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc73c\uba70 \uadf8 \uada4\uc801\uc740 \ud604\uc2dc\uc810\uc5d0\uc11c\ub294 \uc608\uce21 \ubd88\uac00\ub2a5\ud558\ub2e4. \uadf8 \uacb0\uacfc, \uc55e\uc73c\ub85c \uc5b4\ub5a4 \uc77c\uc774 \ubc8c\uc5b4\uc9c8\uc9c0\uc5d0 \ub300\ud55c \uc5c4\uccad\ub09c \ubd88\ud655\uc2e4\uc131\uc740 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\ub4e4\uc774 \uc804\ub7b5\uc801 \uc870\uce58\ub97c \ucde8\ud558\ub294 \ub2a5\ub825\uc744 \uc800\ud574\ud560 \uc218 \uc788\ub2e4. \uc7ac\uc815\uc801 \uac1c\uc785\uacfc \ud604\uc9c0 \uacbd\uc81c\ud65c\ub3d9 \uc7ac\uac1c \uc2dc\uae30 \ub4f1\uc5d0 \ub300\ud55c \uacf5\uacf5 \uc815\ucc45\uc740 \ub9ce\uc740 \uacbd\uc6b0 \ubd88\uba85\ud655\ud558\uace0 \uacc4\uc18d\ud574\uc11c \uc218\uc815\ub418\uace0 \uc788\ub2e4. \uc5b8\uc81c\ucbe4\uc774\uba74 \uc815\uc0c1\uc801\uc778 \uc0dd\ud65c\uc744 \uc7ac\uac1c\ud558\ub294 \uac83\uc774 \uc548\uc804\ud558\ub2e4\uace0 \ub290\uaef4\uc9c8\uae4c? \uc774\ub294 \uc5b4\ub5bb\uac8c \uc774\ub4e4\uc758 \uc18c\ube44 \uc2b5\uad00\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc778\uac00? \uacbd\uc81c\uc801 \ud30c\uae09\ud6a8\uacfc\uac00 \uc2ec\uac01\ud574\uc9d0\uc5d0 \ub530\ub77c \uc0ac\ud68c\uc801 \ubd88\uc548\ub3c4 \ud3ed\ubc1c\ud560 \uac83\uc778\uac00? \uc774\ub7ec\ud55c \uc9c8\ubb38\ub4e4\uacfc \uae30\ud0c0 \uc774\uc288\ub4e4\uc5d0 \ub300\ud55c \ub2f5\uc740 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0 \uc5c4\uccad\ub098\uac8c \uc911\uc694\ud560 \uac83\uc774\ub098, \ub300\ubd80\ubd84\uc774 \ub2f5\uc744 \uc54c \uc218 \uc5c6\uc5b4 \uc608\uce21\uc740 \uadfc\ubcf8\uc801\uc73c\ub85c \ubd88\uac00\ub2a5\ud558\ub2e4.<\/p>\n
\uadf8\ub7ec\ub098, \ubaa8\ub4e0 \uac83\uc744 \uc911\ub2e8\ud558\ub294 \uac83\uc740 \ub300\uc548\uc774 \uc544\ub2c8\ub2e4. \uc0ac\uc2e4, \uc704\uae30\uac00 \uc9c4\ud589 \uc911\uc778 \ubc14\ub85c \uc9c0\uae08 \ud589\ub3d9\ud558\ub294 \uac83\uc740 \ub108\ubb34\ub098 \uc911\uc694\ud558\ub2e4. \ubcf4\uc2a4\ud134 \ucee8\uc124\ud305 \uadf8\ub8f9\uc758 \uc774\uc804 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74 2008\ub144\uc5d0\uc11c 2009\ub144 \uc0ac\uc774\uc758 \uae08\uc735\uc704\uae30 \ucd08\ubc18\uc5d0 \ub300\uc751\uacfc \ud22c\uc790\uc790\uc640\uc758 \uc18c\ud1b5\uc744 \uc2dc\uc791\ud588\ub358 \uae30\uc5c5\ub4e4\uc740 \uacbd\uae30\uce68\uccb4\uac00 \uc644\uc5f0\ud574\uc9c0\uace0\uc11c\uc57c \uc2dc\uc791\ud588\ub358 \uae30\uc5c5\ub4e4\uc5d0 \ube44\ud574 \ud6e8\uc52c \ub354 \uc88b\uc740 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\ub2e4.<\/p>\n
\uadf8\ub807\ub2e4\uba74, \uc5c4\uccad\ub09c \ubd88\ud655\uc2e4\uc131\uacfc \uc9c0\uc18d\uc801\uc778 \ubcc0\ud654\uc758 \uc2dc\uae30\uc5d0 \uae30\uc5c5\uc740 \uc5b4\ub5bb\uac8c \ud558\uba74 \uc870\uae30\uc5d0 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\ub294\uac00? \uad00\uac74 \uc911 \ud558\ub098\ub294 \uc704\uae30\uc758 \ud0c0\uc784\ub77c\uc778\uc744 \uad00\ub9ac\uac00\ub2a5\ud55c \ub2e8\uacc4\ub4e4\ub85c \ub098\ub204\ub294 \uac83\uc774\ub2e4 \u2013 \uc774\ubc88 \uc0ac\ud0dc\uc758 \uacbd\uc6b0, \ud604\uc7ac\uc758 \ubd09\uc1c4 \uae30\uac04, \uac10\uc5fc\ubcd1 \ud655\uc0b0\uc774 \uc548\uc815\uc138\uc5d0 \uc811\uc5b4\ub4e4 \ub54c\uae4c\uc9c0 \uc9c0\uc18d\ub418\ub294 \uacfc\ub3c4\uae30, \uadf8\ub9ac\uace0 \uadf8 \uc774\ud6c4\uc758 \ub274\ub178\uba40 \ud658\uacbd\uc73c\ub85c \ub098\ub20c \uc218 \uc788\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c, \ub9ac\ub354\ub4e4\uc740 \uc2dc\ub098\ub9ac\uc624\ub97c \uad6c\ucd95\ud558\uace0 \ub2e4\uc591\ud55c \uc2e4\uc2dc\uac04 \uc9c0\ud45c\ub4e4\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud568\uc73c\ub85c\uc368 \uc2dc\ub098\ub9ac\uc624\ub97c \uc790\uc8fc \uc5c5\ub370\uc774\ud2b8\ud558\uc5ec \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \uadfc\uac70\ub85c \uc774\uc6a9\ud55c\ub2e4. \uc77c\uc2dc\uc801\uc778 \uc704\uae30\uad00\ub9ac \uc778\ud504\ub77c\ub3c4 \ud544\uc694\ud558\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uad70\uc758 OODA (observe-orient-decide-act(\uad00\ucc30-\ubc29\ud5a5\uc124\uc815-\uacb0\uc815-\uc2e4\ud589)) \ub8e8\ud504\ub97c \uc801\uc6a9\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc758 \ubcc0\ud654\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\uc744 \uac83\uc774\uba70 \ud559\uc2b5\uc744 \uac00\uc18d\ud654\uc2dc\ucf1c \uacbd\uc7c1\uc6b0\uc704\ub97c \ud68d\ub4dd\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4. \uadf8\ub7ec\ud55c \uad70\uc758 \uc704\uae30\uad00\ub9ac \uc811\uadfc\ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \uc774\uc720\ub294 \uc774 \ubaa8\ub4e0 \uac83\uc774 \uc5b4\uca0c\ub4e0 \uc0dd\uc874\uc758 \ubb38\uc81c\uc774\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n
\uc774\ucc98\ub7fc \uc608\uce21\ubd88\uac00\ub2a5\ud55c \ub9e5\ub77d\uc5d0\uc11c \uc2dc\ub098\ub9ac\uc624\ub97c \uac1c\ubc1c\ud560 \ub54c \uae30\uc5b5\ud574\uc57c \ud560 \uccab \ubc88\uc9f8 \uc0ac\ud56d\uc740 \ubd88\ud544\uc694\ud55c \uc138\ubd80\uc0ac\ud56d\uc5d0 \ub9e4\ubab0\ub418\uc9c0 \uc54a\uace0 \uacfc\ub3c4\ud55c \uc815\ud655\uc131\uc758 \uc720\ud639\uc744 \ud53c\ud558\ub294 \uac83\uc774\ub2e4. \uc2dc\ub098\ub9ac\uc624\ub294 \ud604 \uc704\uae30\uc758 \uc804\uac1c \uc591\uc0c1\uc744 \uacb0\uc815\ud558\uac8c \ub420 \ub2e4\uc74c\uc758 \uc694\uc18c \uac01\uac01\uc5d0 \ub300\ud55c \uac00\uc815\ub4e4\uc744 \uc870\ud569\ud55c \uac83\uc774\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n
\uc2dc\ub098\ub9ac\uc624\uc5d0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uc5c5\ub370\uc774\ud2b8\ub97c \ud558\uae30 \uc704\ud574 \uae30\uc5c5\uc740 \ub3d9\uc801 \uc9c0\ud45c \ub300\uc2dc\ubcf4\ub4dc\uc778 \u201c\uc870\uc885\uc2e4\u201d\uc744 \uad6c\ucd95\ud558\uc5ec \uc2e4\uc2dc\uac04\uc73c\ub85c \uc774\ub4e4 \uc694\uc18c \uac01\uac01\uc5d0 \ub300\ud55c \uacfc\uac70\uc9c0\ud5a5 \ubc0f \ubbf8\ub798\uc9c0\ud5a5 KPI\ub97c \uc0b4\ud3b4\ubcf4\uc544\uc57c \ud55c\ub2e4.(\ubcf4\uae30 1 \ucc38\uc870.) \uc704\uae30 \uc804 \uc0c1\ud669\uc744 \uace0\ub824\ud558\ub294 \uacfc\uac70\uc9c0\ud5a5 \ub370\uc774\ud130\ub294 \uae30\uc5c5\uc774 \uc704\uae30\uc758 \uada4\uc801\uc744 \ubaa8\ub2c8\ud130\ud558\uace0 \uc774\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uae30\uc800\uc758 \uc694\uc18c\ub4e4\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc774\ub2e4. \uc608\ub97c \ub4e4\uba74, \uc218\uc694\uc758 \ucd94\uc774\ub294 \ud2b9\uc815 \ubd80\ubb38\uc758 GDP \ud558\ub77d\uacfc\uc758 \uc0c1\uad00\uad00\uacc4\ub85c\uc11c \ubaa8\ub378\ud654\ub420 \uc218 \uc788\ub2e4. \ud55c\ud3b8, \ubbf8\ub798\uc9c0\ud5a5 \uc870\uae30\uacbd\ubcf4 \uc9c0\ud45c\ub294 \uc560\ub110\ub9ac\uc2a4\ud2b8\ub4e4\uc774 \uc218\uc694 \ubc18\ub4f1\uc774\ub098 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \uc0c8\ub85c\uc6b4 \ud328\ud134 \ub4f1 \ud658\uacbd \ubcc0\ud654\uc758 \ubbf8\ubb18\ud55c \uc2e0\ud638\ub4e4\uc744 \uac10\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub2e4.<\/p>\n
\ud55c \ub7ed\uc154\ub9ac \ube0c\ub79c\ub4dc\ub294 \ucf54\ub85c\ub098 \ucc3d\uad90 \uc911\uc758 \ud55c\uad6d\uacfc \uc911\uad6d\uc758 \ud2b8\ub80c\ub4dc\ub97c \ucd94\uc801\ud558\uc5ec \uc790\uc0ac \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\uc758 \uc628\ub77c\uc778 \uac80\uc0c9\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc74c\uc744 \ud30c\uc545\ud588\uc73c\uba70, \uc774\ub294 \uba70\uce60 \ub4a4 \ub9e4\ucd9c\uc774 \uc2e4\uc81c\ub85c \uc99d\uac00\ud588\uc744 \ub54c \ub9e4\ucd9c \ud68c\ubcf5\uc758 \uc870\uae30 \uc9c0\ud45c\uc784\uc774 \uc785\uc99d\ub418\uc5c8\ub2e4. \uadf8 \uacb0\uacfc, \ud68c\uc0ac\ub294 \ub2e4\ub978 \uc911\uc694\ud55c \uc2dc\uc7a5\ub4e4\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc2dc\ub098\ub9ac\uc624\ub97c \uac1c\ubc1c\ud560 \uc218 \uc788\uc5c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\ub840\ub97c \ud1b5\ud574 \uc815\uad50\ud55c \uce21\uc815 \uc5ed\ub7c9\uacfc \ub300\uaddc\ubaa8\uc758 \ub204\uc801 \ub370\uc774\ud130\uc14b\ud2b8 \uc774\uc6a9\uc758 \uc911\uc694\uc131\uc774 \ubd80\uac01\ub41c\ub2e4. \ub610\ud55c, AI \ubd84\uc11d\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uae30\uc5c5\ub4e4\uc740 \uc989\uac01\uc801\uc778 \uc6b0\uc704\ub97c \uc810\ud558\uac8c \ub420 \uac83\uc774\ub2e4.<\/p>\n \uc6b0\uc218\ud55c \ub370\uc774\ud130\ub294 \uc815\ubcf4\uc5d0 \uadfc\uac70\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ucd09\uc9c4\ud560 \uc218 \uc788\uae30\ub294 \ud558\ub098 \ubcf4\uac74 \uc704\uae30\uc640 \uadf8 \ud30c\uae09\ud6a8\uacfc\uac00 \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \uc804\uac1c\ub420\uc9c0\uc5d0 \ub300\ud55c \ud655\uc2e4\uc131\uc740 \uc81c\uacf5\ud574\uc8fc\uc9c0 \uc54a\uc744 \uac83\uc774\ub2e4. \uc5b4\ub290 \uc2dc\uc810\uc5d0 \ub3c4\ub2ec\ud558\uba74 \uae30\uc5c5 \ub9ac\ub354\ub4e4\uc740 \ubbff\uc74c\uc744 \uac00\uc9c0\uace0 \ub3c4\uc804\ud560 \ud544\uc694\uac00 \uc788\uc73c\uba70 \uc790\uc2e0\ub4e4\uc758 \ubbf8\ub798\uac00 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uc9c0 \uacb0\uc815\ud55c \ub4a4 \ub2e8\ud638\ud558\uac8c \uc2e4\ud589\uc5d0 \uc62e\uaca8\uc57c \ud55c\ub2e4. \uc608\ub97c \ub4e4\uba74, \ubd09\uc1c4\ub839\uc774 \ub450 \ub2ec\uc774 \ub420\uc9c0 \ub124 \ub2ec\uc774 \ub420\uc9c0, \ub610\ub294 2021\ub144\uc5d0 \ubc31\uc2e0\uc774 \ub098\uc62c\uc9c0 \uc5ec\ubd80\uc5d0 \ub300\ud574 \uc815\ubcf4\uc5d0 \uadfc\uac70\ud55c \ucd94\uc815\uc744 \ud574\uc57c \ud560 \uac83\uc774\ub2e4.<\/p>\n \ub9ac\ub354\ub4e4\uc740 \ubc18\ub4dc\uc2dc \uac01 \ube44\uc988\ub2c8\uc2a4 \uce74\ud14c\uace0\ub9ac, \uadf8\ub9ac\uace0 \uae30\uc5c5\uc774 \uc6b4\uc601\ud558\uace0 \uc788\ub294 \uac01 \uc9c0\uc5ed \ub610\ub294 \uad6d\uac00\ubcc4 \u201c\ucc38\uace0 \uc2dc\ub098\ub9ac\uc624\u201d\uc5d0 \ub300\ud574 \uac15\ub825\ud55c \ud569\uc758\ub97c \uc774\ub8e8\uc5b4\uc57c \ud55c\ub2e4. \ub530\ub77c\uc11c, \ubd09\uc1c4\ub839\uc73c\ub85c \ub9c8\ube44\ub418\uc9c0 \uc54a\uc740 \ud55c\uad6d\uc758 \ucc38\uace0 \uc2dc\ub098\ub9ac\uc624\ub294 \ubd09\uc1c4\ub839\uc774 \ub0b4\ub824\uc9c4 \uc2dc\uc7a5\uc758 \uc2dc\ub098\ub9ac\uc624\uc640\ub294 \ub2e4\ub97c \uac83\uc774\ub2e4. \uc774\uc640 \ube44\uc2b7\ud558\uac8c, \uc74c\uc2dd\uc810 \ubc0f \uce74\ud398\uc758 \uc601\uc5c5\uc774 \uc815\uc9c0\ub41c \uad6d\uac00\uc758 \uacbd\uc6b0, \uc2dd\ud488 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \uc18c\ub9e4 \uc810\ud3ec\uc758 \uac15\ub825\ud55c \uc218\uc694\ub97c \uc608\uc0c1\ud560 \uc218 \uc788\uc73c\uba70 \uc628\ub77c\uc778 \ud310\ub9e4\uc758 \uacbd\uc6b0\uc5d0\ub294 \ud6e8\uc52c \ub354 \uac15\ub825\ud55c \uc218\uc694\ub97c \uc608\uc0c1\ud560 \uc218 \uc788\ub2e4. \ud55c\ud3b8, \ub2e4\ub978 \ubd80\ubb38\ub4e4\uc758 \uacbd\uc6b0\uc5d0\ub294 \uc624\ud504\ub77c\uc778 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc758 \uc2dc\ub098\ub9ac\uc624\uc5d0 \uc815\ubd80\uc758 \uc81c\ud55c\uc73c\ub85c \uc778\ud55c \uc218\uc694\uc758 \uae09\uac10\uacfc, \ub9e4\uc6b0 \ub2e4\ub978 \ub300\uc751\ucc45\uc5d0 \ub300\ud55c \uc694\uad6c\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\ub2e4. \uc77c\ub2e8 \ucc38\uace0 \uc2dc\ub098\ub9ac\uc624\ub4e4\uc774 \uacb0\uc815\ub418\uace0 \ub098\uba74 \ub9ac\ub354\uc2ed\uc740 \ub9c8\uce58 \uc804\uc2dc\uc758 \uad70 \uc218\ub1cc\ubd80\ucc98\ub7fc \uae30\uc5c5\uc744 \uacb0\uc18d\uc2dc\ud0a4\uace0 \uba85\ud655\ud55c \uc804\ub7b5\uc801 \ubc29\ud5a5\uc744 \uc124\uc815\ud560 \ud544\uc694\uac00 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n \uc911\uc694\ud55c \uac83\uc740, \ucc38\uace0 \uc2dc\ub098\ub9ac\uc624\ub294 \ubc18\ub4dc\uc2dc \uc870\uc885\uc2e4\uc5d0\uc11c \uc9c0\ud45c\ub97c \ud1b5\ud574 \uac10\uc9c0\ub41c \ud658\uacbd \ub0b4 \ubcc0\ud654\uc5d0 \ub530\ub77c \uc9c0\uc18d\uc801\uc73c\ub85c \uc870\uc815\ub418\uc5b4\uc57c \ud55c\ub2e4\ub294 \uc810\uc774\ub2e4. \uc2dc\ub098\ub9ac\uc624 \uac1c\ubc1c \ud504\ub85c\uc138\uc2a4\ub294 \uac01 \uc9c0\ud45c\ub4e4\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\uc801\ud558\uace0 \ucca8\ub2e8 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \uc9c0\uc18d\uc801\uc73c\ub85c \uc815\ud655\ub3c4\uc640 \ud559\uc2b5\ub960\uc744 \ub192\ud798\uc73c\ub85c\uc368 \uc5ed\ub3d9\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c8 \ud544\uc694\uac00 \uc788\ub2e4. \ub2e4\uc2dc \ud55c\ubc88 \uac15\uc870\ud558\uc9c0\ub9cc, AI \uae30\ubc18 \ubd84\uc11d\uc744 \uc774\uc6a9\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uc6b0\uc704\uc5d0 \uc11c\uac8c \ub420 \uac83\uc774\ub2e4.<\/p>\n \uc6b0\ub9ac\ub294 \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc5d0 \ub300\ud55c \ucc38\uace0 \uc2dc\ub098\ub9ac\uc624\uc758 \uc601\ud5a5\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \ub124 \uac00\uc9c0 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc81c\uc548\ud55c\ub2e4.<\/p>\n \uae30\uc5c5\uc758 \ucd9c\ubc1c\uc810 \ubc0f \ucc38\uace0 \uc2dc\ub098\ub9ac\uc624\ub97c \uae30\ubc18\uc73c\ub85c \uc804\ub7b5\uc744 \uc218\ub9bd\ud55c\ub2e4.<\/strong> \uae30\uc5c5\ub4e4\uc740 \uc2dc\uc7a5\uc810\uc720\uc728, \ud604\uae08 \ubcf4\uc720\uace0, \ub514\uc9c0\ud138\ud654 \uc218\uc900, \uae30\ud0c0 \ud2b9\uc9d5\ub4e4\uc774 \uac01\uac01 \ub2e4\ub978 \uc0c1\ud0dc\ub85c \ucf54\ub85c\ub098 19 \uc0ac\ud0dc\uc5d0 \uc9c1\uba74\ud588\ub2e4. \ub9ac\ub354\ub4e4\uc740 \uc8fc\uc694 \uc804\ub7b5 \ub300\uc751\uc744 \uacb0\uc815\ud560 \ub54c \ubc18\ub4dc\uc2dc \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc744 \uace0\ub824\ud574\uc57c \ud55c\ub2e4. \uc5b4\ub5a4 \uae30\uc5c5\ub4e4\uc758 \uacbd\uc6b0\uc5d0\ub294 \uc9c0\uae08\uc774 \uacf5\uaca9\uc801\uc778 M&A \ucd94\uc9c4 \ub4f1 \ub300\ub2f4\ud55c \uc870\uce58\ub97c \ucde8\ud560 \ub54c\uc77c \uc218\ub3c4 \uc788\ub2e4. \ub2e4\ub978 \uae30\uc5c5\ub4e4\uc740 \uc7ac\uc815\uc801 \uc131\uacfc\uc758 \uadf9\ub300\ud654\ubcf4\ub2e4\ub294 \ud68c\ubcf5\ud0c4\ub825\uc131\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \uac83\uc774 \ub354 \ub0ab\ub2e4\uace0 \uacb0\uc815\ud560 \uc218\ub3c4 \uc788\ub2e4. 1986\ub144 \uc774\ud6c4 \ubbf8\uad6d\uc758 \ub124 \ubc88\uc758 \uacbd\uae30\uce68\uccb4 \uae30\uac04 \ub3d9\uc548 \ubd88\uacfc 44%\uc758 \uae30\uc5c5\ub4e4\ub9cc\uc774 EBIT \ub9c8\uc9c4\uacfc \ub9e4\ucd9c \uc131\uc7a5 \ub458 \ub2e4 \uc704\ucd95\ub418\ub294 \uac83\uc744 \uacbd\ud5d8\ud588\ub2e4. 44 \ud37c\uc13c\ud2b8\ub294 \ub458 \uc911 \ud558\ub098\uc5d0\uc11c \uc99d\uac00\uc138<\/em>\ub97c \ubcf4\uc600\uc73c\uba70 14%\ub294 \ub458 \ub2e4 \uc99d\uac00\ud588\ub2e4. \ubb3c\ub860, \ucf54\ub85c\ub098 19 \uc704\uae30\ub294 \uacfc\uac70\uc758 \uacbd\uae30\uce68\uccb4\ub4e4\uacfc\ub294 \ub9ce\uc740 \uce21\uba74\uc5d0\uc11c \ub2e4\ub974\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uba85\ubbfc\ud568\uacfc \ub300\ub2f4\ud568\uc744 \uc720\uc9c0\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uac70\ub450\uba70 \ubd80\uc0c1\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ud06c\ub2e4.<\/p>\n \uae30\uac04\ubcc4\ub85c \ub098\ub204\uc5b4 \uace0\ub824\ud55c\ub2e4.<\/strong> \uc9c0\uae08\uae4c\uc9c0, \uae30\uc5c5\ub4e4\uc740 \uc8fc\ub85c \ub2e8\uae30\uc190\uc2e4 \uc644\ud654\uc640 \uc9c1\uc6d0\ubcf4\ud638\ub97c \uc704\ud55c \uadfc\ubb34\ubc29\uc2dd \uc870\uc815\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc5b4\uc654\ub2e4. \ucf54\ub85c\ub098 19 \uc704\uae30\ub294 \uc624\ub79c \uae30\uac04 \uc9c0\uc18d\ub418\uace0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0 \uc774\ub294 \ud544\uc694\ud55c \uc870\uce58\uc774\uc9c0\ub9cc \ucda9\ubd84\ud558\uc9c0\ub294 \uc54a\ub2e4. \uc6b0\ub9ac\ub294 \uae30\uc5c5\ub4e4\uc774 \uc138 \ub2e8\uacc4\uc758 \uae30\uac04\uc73c\ub85c \ub098\ub204\uc5b4 \uacc4\ud68d\uc744 \uc218\ub9bd\ud560 \ud544\uc694\uac00 \uc788\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4(\ubcf4\uae30 2 \ucc38\uc870.)<\/p>\n OODA \ub8e8\ud504\ub97c \uc774\uc6a9\ud558\uc5ec \uc9c0\uc18d\uc801\uc73c\ub85c \uc2e4\ud589 \uacc4\ud68d\uc744 \uc801\uc751\uc2dc\ud0a8\ub2e4.<\/strong> \uc704\uae30 \uae30\uac04 \ub3d9\uc548 \uae30\uc5c5\ub4e4\uc740 \uad70\uc758 OODA \ub8e8\ud504\ub97c \uc9c0\uce68\uc73c\ub85c \uc801\uc6a9\ud574\uc57c \ud55c\ub2e4. \uc870\uc885\uc2e4 \uc9c0\ud45c\uc5d0 \ub530\ub77c \ucc38\uace0 \uc2dc\ub098\ub9ac\uc624\ub97c \uc870\uc815\ud558\ub3c4\ub85d \uad00\ucc30\ud55c\ub2e4(Observe); \uae30\uc5c5\uc758 \ucd9c\ubc1c\uc810\uc5d0 \ub530\ub77c \uc804\ub7b5\uc801 \ub300\uc548\uc744 \ud30c\uc545\ud568\uc73c\ub85c\uc368 \ubc29\ud5a5\uc744 \uc124\uc815\ud55c\ub2e4(Orient); \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub300\uc548\uc744 \uacb0\uc815\ud55c\ub2e4(Decide); \uadf8\ub9ac\uace0 \uc774\uc5d0 \ub530\ub77c \uc2e0\uc18d\ud558\uac8c \ud589\ub3d9\ud55c\ub2e4(Act). (\ubcf4\uae30 3 \ucc38\uc870). \uc774\ub7ec\ud55c \ub8e8\ud504\ub97c \ube48\ubc88\ud558\uac8c \uc2e4\ud589\ud568\uc73c\ub85c\uc368 \ud559\uc2b5\ub960\uc774 \uc99d\uac00\ub418\uba70, \uc774\ub294 \ube60\ub978 \ubcc0\ud654\uc5d0 \ub300\ube44\ud558\uace0 \uc2e0\uc18d\ud558\uac8c \uc2dc\uc815 \uc870\uce58\ub97c \ucde8\ud558\ub294 \ub370 \uc788\uc5b4 \ud544\uc218\uc801\uc774\ub2e4.<\/p>\n \uad00\ucc30 \ub2e8\uacc4 \ub3d9\uc548, \uc815\ud655\ud55c \uc870\uc885\uc2e4 \uc9c0\ud45c\uc640 \ucc38\uace0 \uc2dc\ub098\ub9ac\uc624\uc758 \uc7ac\uac80\ud1a0\uc5d0 \uac1c\ubc29\uc801\uc778 \ub9ac\ub354\ub294 \uae30\uc5c5\uc774 \ud544\uc694\uc5d0 \ub530\ub77c \uc2e0\uc18d\ud558\uac8c \uc801\uc751\ud558\ub294 \ub2a5\ub825\uc5d0 \uc788\uc5b4 \ud544\uc218\uc801\uc778 \uc694\uc18c\uc774\ub2e4. \ub610\ud55c, \ubc29\ud5a5\uc124\uc815 \ub2e8\uacc4\ub294 \ud2b9\ud788 \uc911\uc694\ud558\ub2e4. \ucd5c\uc0c1\uc758 \uacb0\uacfc\uc5d0 \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \uae30\uc5c5\uc740 \ubc18\ub4dc\uc2dc \uc120\uc81c\uc801\uc73c\ub85c \uacc4\ud68d\uc0c1\uc758 \ucde8\uc57d\uc810\uc744 \ud30c\uc545\ud558\uace0 \uc788\uc5b4\uc57c \ud55c\ub2e4. \uc804\ub7b5\uc801 \ub300\uc751\ucc45\uc740 \uc5ec\ub7ec \uc2dc\ub098\ub9ac\uc624 \ud558\uc5d0\uc11c \uadf9\ub2e8\uc801\uc778 \uc2a4\ud2b8\ub808\uc2a4 \ud14c\uc2a4\ud2b8\ub97c \ud3ec\ud568\ud55c \uc2a4\ud2b8\ub808\uc2a4 \ud14c\uc2a4\ud2b8\ub97c \ubc1b\uc544\uc57c \ud55c\ub2e4.<\/p>\n \uc608\ub97c \ub4e4\uba74, \ubd09\uc1c4 \uae30\uac04\uc774 \uc608\uc0c1\ubcf4\ub2e4 \ub450 \ubc30\uac00 \ub298\uc5b4\ub09c \uc2dc\ub098\ub9ac\uc624\ub97c \uc0dd\uac01\ud574 \ubcf4\uace0 \uc2e4\ud589\uacc4\ud68d\uc0c1 \ub9e8 \uba3c\uc800 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc0b4\ud3b4\ubcf8\ub2e4. \ub8e8\ud504 \uc0c1\uc758 \uacb0\uc815 \ubc0f \uc2e4\ud589 \ub2e8\uacc4\uc5d0\uc11c \uc758\uc0ac\uacb0\uc815\uc744 \uac00\uc18d\ud654\ud558\ub824\uba74 \uad70\uc758 \uc911\uc559\uc9c0\ud718\ubd80\ub294 \uc804\uccb4\uc801\uc778 \uc804\ub7b5\uc744 \uc815\uc758\ud558\ub294 \ud55c\ud3b8, \uc7a5\uad50\uc640 \uc0ac\ubcd1\ub4e4\uc740 \uc804\uc7a5\uc758 \uc2e4\uc2dc\uac04 \uc815\ubcf4\uc5d0 \ub530\ub77c \uc804\uc220\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \ud558\ub294 \uad8c\ud55c\uc744 \uac16\ub294\ub2e4. \uc774\uc640 \ube44\uc2b7\ud558\uac8c \uae30\uc5c5\uc758 \uacbd\uc6b0\uc5d0\ub294, \uc911\uc559\uc5d0\uc11c \uc758\uc0ac\uacb0\uc815\uc744 \ud558\ub294 \ud55c\ud3b8, \uc9c0\ubd80\uc758 \ud300\ub4e4\uc740 \uc804\uc220\uc801 \uc870\uce58\ub97c \uc870\uc815\ud558\uace0 \uc2e4\ud589\ud558\ub294 \uad8c\ud55c\uc744 \uac16\ub294\ub2e4.<\/p>\n \uc120\uc81c\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd \uc870\uc131\uc744 \ud1b5\ud574 \uc131\uacf5\ub960\uc744 \ub192\uc778\ub2e4.<\/strong> \uad70\uc774 \uc544\uad70\uc5d0 \uc720\ub9ac\ud558\uac8c \uc8fc\ubcc0\ud658\uacbd\uc744 \uc870\uc131\ud558\ub294 \uac83\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uae30\uc5c5\ub4e4\ub3c4 \uc815\ucc45 \ud658\uacbd\uc744 \uc720\ub9ac\ud558\uac8c \uc870\uc131\ud558\uae30 \uc704\ud574 \ub178\ub825\ud560 \uc218 \uc788\ub2e4. \uc774\ub294 \uc9c1\uc6d0 \ub610\ub294 \uace0\uac1d \uc548\uc804\uc5d0 \uc704\ud611\uc774 \ub418\uc9c0 \uc54a\ub294 \uac83\uc744 \uc804\uc81c\ub85c \ud558\ub294\ub370 \uc2e0\ub8b0\ub294 \ud68c\ubcf5\uc5d0 \ud544\uc218\uc801\uc774\uae30 \ub54c\ubb38\uc774\ub2e4. \uc608\ub97c \ub4e4\uc5ec, \uac10\uc5fc\uace1\uc120 \ud3c9\ud0c4\ud654 \uae30\uac04 \ub3d9\uc548 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uc790\uc0ac\uc758 \uc0c1\ud488\uc774 \ud310\ub9e4 \uc2b9\uc778\ub41c \ud544\uc218\ud488\uc73c\ub85c \uc778\uc2dd\ub418\ub3c4\ub85d \ub85c\ube44\ub97c \ud560 \uc218 \uc788\ub2e4. \ub610\ud55c, \ub300\uc751 \uae30\uac04 \ub3d9\uc548 \uae30\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \uc548\uc804 \uc870\uce58\ub97c \uc2dc\ubc94 \uc6b4\uc601\ud560 \uc218 \uc788\uc73c\uba70, \uc9c1\uc6d0\uc758 \uac74\uac15\uc744 \uc704\ud611\ud558\ub294 \ubb38\uc81c\uac00 \uc544\ub2c8\ub77c\uba74 \uc81c\ud55c\uc0ac\ud56d\uc758 \ud574\uc81c\ub97c \uaddc\uc81c\ub2f9\uad6d\uacfc \ub17c\uc758\ud560 \uc218 \uc788\ub2e4.<\/p>\n \uc608\ub97c \ub4e4\uba74, \ub9c8\uc2a4\ud06c\ub098 \ubc29\ud638\ubcf5 \ub4f1\uc758 \ubcf4\ud638 \uc7a5\ube44 \uc81c\uc791\uc744 \uc704\ud574 \uc0dd\uc0b0\uc2dc\uc124\uc758 \uc6a9\ub3c4\ub97c \ubcc0\uacbd\ud558\ub294 \uae30\uc5c5\uc740 \uacf5\uacf5\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ud0ac \ubfd0 \uc544\ub2c8\ub77c, \ub300\uc751 \ub2e8\uacc4\uc5d0 \ud544\uc694\ud560 \uc218 \uc788\ub294 \uc801\uc808\ud55c \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\ub97c \ubcf4\uc7a5\ud558\ub294 \uc870\ub9bd \ub77c\uc778 \ub4f1 \uc0dd\uc0b0\ubc29\uc2dd\uc758 \uc870\uc815\uc744 \uc870\uae30\uc5d0 \uc2dc\uc791\ud560 \uc218\ub3c4 \uc788\ub2e4. \ub610\ud55c, \uae30\uc5c5\uc740 \ub274\ub178\uba40\uc758 \uc724\uacfd\uc744 \uc124\uacc4\ud558\ub294 \ub370 \uc788\uc5b4 \uc815\ubd80\uc640\uc758 \ub17c\uc758\ub97c \uc8fc\ub3c4\ud560 \uc218 \uc788\ub2e4.<\/p>\n \uc804\ub7b5\uc740 \ubc18\ub4dc\uc2dc \uc2e4\ud589\uacfc \ub9de\ubb3c\ub824 \uc788\uc5b4\uc57c \ud55c\ub2e4. \ub530\ub77c\uc11c, \uc774\ub7ec\ud55c \uc2dc\ub098\ub9ac\uc624 \uae30\ubc18 \uc811\uadfc\ubc29\uc2dd\uc744 \uc704\ud574\uc11c\ub294 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30\uc5d0 \uc801\uc808\ud55c \uc870\uc9c1 \uad6c\uc870\uac00 \ud544\uc694\ud558\ub2e4. \uc6b0\ub9ac\ub294 \uae30\uc5c5\uc774, \uacbd\uc601 \uc704\uc6d0\ud68c\uc5d0 \ubcf4\uace0\ud558\uba70 \uac01\uac01 \uc6b0\uc120\uc21c\uc704\uac00 \ub2e4\ub978 \ub450 \uac1c\uc758 \uc784\uc2dc \uc704\uae30 \ub300\uc751\ud300\uc744 \uc124\uce58\ud560 \uac83\uc744 \uc81c\uc548\ud55c\ub2e4.(\ubcf4\uae30 4 \ucc38\uc870.)<\/p>\n<\/a><\/p>\n
\uc2dc\ub098\ub9ac\uc624\ub97c \uc774\uc6a9\ud558\uc5ec \uc804\ub7b5\uc801 \ub300\uc751\uc744 \ucd09\uc9c4\ud55c\ub2e4<\/strong><\/h3>\n
<\/a><\/p>\n
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<\/a><\/p>\n
\uc9c0\uc6d0\ud558\ub294 \uc870\uc9c1 \uad6c\uc870 \uad6c\ucd95<\/strong><\/h3>\n