{"id":2164,"date":"2020-05-08T09:12:36","date_gmt":"2020-05-08T00:12:36","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2164"},"modified":"2020-06-09T16:45:52","modified_gmt":"2020-06-09T07:45:52","slug":"how-to-avoid-the-auto-industry-s-looming-price-war","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/how-to-avoid-the-auto-industry-s-looming-price-war\/","title":{"rendered":"\uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc758 \ub2e4\uac00\uc624\ub294 \uac00\uaca9 \uc804\uc7c1\uc744 \ud53c\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"

\ucf54\ub85c\ub09819 \uc704\uae30\uc758 \uacb0\uacfc\ub85c, \uc790\ud0dd \ub300\ud53c\ub839\uc73c\ub85c \uc778\ud574 \uace0\uac1d\ub4e4\uc758 \uc774\ub3d9\uc774 \uc81c\ud55c\ub418\uace0 \uacf5\uc7a5\uc740 \uacc4\uc18d \ubb38\uc744 \ub2eb\uc74c\uc5d0 \ub530\ub77c \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 2020\ub144 \ucd5c\uc18c 20%\uc758 \ub9e4\ucd9c \ud558\ub77d\uc5d0 \uc9c1\uba74\ud574 \uc788\ub2e4. \uc774 \ub9e4\ucd9c \ud558\ub77d \uc608\uce21\uce58\ub294 2018\ub144 \uc774\ub798 \uc790\ub3d9\ucc28 \uc5c5\uacc4\uac00 \uacbd\ud5d8\ud574 \uc628 \uc5f0\uac04 \uac10\uc18c\uc728 3%\ub97c \ud6e8\uc52c \ub6f0\uc5b4\ub118\ub294 \uac83\uc774\ub2e4. \uc18c\ube44\uc790 \uad00\uc2ec\ub3c4\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c \uc911 \ud558\ub098\uc778 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc740 \ub300\ubd80\ubd84\uc758 \uc5ec\ud0c0 \uc0b0\uc5c5 \ub300\ube44 \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc5d0\uc11c \ub354 \uae09\uaca9\ud558\uac8c \ud558\ub77d\ud588\ub2e4. \ud504\ub791\uc2a4, \uc774\ud0c8\ub9ac\uc544, \uc2a4\ud398\uc778 \ub4f1 \ucf54\ub85c\ub098\uc758 \ud0c0\uaca9\uc774 \ud070 \uad6d\uac00\ub4e4\uc5d0\uc11c \uc8fc\uac04 \ubc29\ubb38 \uac74\uc218\uac00 1\uc6d4 \ub9d0 \uc774\ud6c4 68%\ub098 \uac10\uc18c\ud588\ub2e4.<\/p>\n

\uc804\ub840 \uc5c6\ub294 \uc218\uc694 \ud558\ub77d\uc774 \uc5b4\ub290 \uc815\ub3c4\uae4c\uc9c0 \uc2e4\ud604\ub420 \uac83\uc778\uc9c0\ub294 \uc790\ud0dd \ub300\ud53c\ub839\uc758 \uae30\uac04, \uc62c\ud574 \ud6c4\ubc18\uae30\uc5d0 \ucf54\ub85c\ub09819 \uac10\uc5fc\uc774 \uc7ac\ud655\uc0b0\ud560 \uc9c0\uc758 \uc5ec\ubd80, \ub610\ud55c \uc815\ubd80\uc758 \ub300\uc751\uc5d0 \ub2ec\ub824\uc788\ub2e4. \uadf8\ub7ec\ub098 \uad81\uadf9\uc801\uc73c\ub85c\ub294 OEM\ub4e4\uc774 \uc9c0\uae08, \uadf8\ub9ac\uace0 \uc55e\uc73c\ub85c\uc758 \ud68c\ubcf5\uae30\uc5d0 \ucde8\ud558\ub294 \uc870\uce58\ub4e4\uc774\uc57c\ub9d0\ub85c \ucf54\ub85c\ub09819\uac00 \uc7a0\uc7a0\ud574\uc9c4 \ud6c4 \uadf8\ub4e4\uc758 \uc2dc\uc7a5\uc785\uc9c0\uc640 \uc7ac\ubb34\uc131\uacfc\uc5d0 \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uac8c \ub420 \uac83\uc774\ub2e4.<\/p>\n

OEM\ub4e4\uc740 \uc9c1\uc6d0\uc744 \uc0b4\ud53c\uace0 \uc81c\uc870\ub97c \uad00\ub9ac\ud558\uba70, \uacf5\uae09\ub9dd\uc744 \uc548\uc815\uc2dc\ud0a4\uae30 \uc704\ud55c \uc989\uac01\uc801 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud55c\ub2e4. \ub610\ud55c \uc774\ub4e4\uc740 \uc911\ub300\ud55c \ub9c8\ucf00\ud305 \uc758\uc0ac\uacb0\uc815\ub3c4 \ub0b4\ub824\uc57c \ud55c\ub2e4. \uadf8\ub7ec\ub098 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \uc790\ub3d9\ucc28 OEM\uc758 \uac00\uc7a5 \ud070 \uacfc\uc81c\ub294 \ud560\uc778\uc728\uc744 \uad00\ub9ac\ud558\uace0 \uac00\uaca9\uc804\uc7c1\uc744 \ud53c\ud558\ub294 \uac83\uc774\ub2e4. \uc774\ub4e4 \ub3c4\uc804\uacfc\uc81c\ub97c \ud574\uacb0\ud558\uba74 \ub9c8\uc9c4\uc744 \ud655\ubcf4\ud558\uace0 \uc704\uae30\ub97c \ud5e4\uccd0\ub098\uac00\uba70, \uc790\ub3d9\ucc28 \uc5c5\uacc4\uc758 \ud68c\ubcf5\ub3c4 \uc900\ube44\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\uc790\ub3d9\ucc28 OEM\uc744 \uc704\ud55c \uc8fc\uc694 \uacfc\uc81c<\/strong><\/h3>\n

OEM\ub4e4\uc774 \uc218\uc694 \uc9c4\uc791 \ub178\ub825\uc744 \uc9c0\ub098\uce58\uac8c \uacf5\uaca9\uc801\uc73c\ub85c \ud558\ub294 \uacbd\uc6b0 \ud5a5\ud6c4 \uc218\ub144\uac04 \uac00\uaca9\uacb0\uc815\uad8c\uc774 \uc57d\ud654\ub420 \uc218 \uc788\ub2e4. \ubc14\ub85c \uc774\ub7ec\ud55c \uc0ac\ud0dc\uac00 2008\ub144 \uae00\ub85c\ubc8c \uae08\uc735\uc704\uae30 \uc774\ud6c4 \ub354\ub514\uac8c \uc774\uc5b4\uc9c4 \uc131\uc7a5\uae30\uc5d0 \uc77c\uc5b4\ub0ac\ub2e4. 2009\ub144 \uaca8\uc6b8\uc5d0 OEM\ub4e4\uc740 \uc218\uc694 \uc9c4\uc791\uc744 \uc704\ud574 \ucc28\ub7c9\ub2f9 \ud3c9\uade0 \ud560\uc778\uc744 \ud06c\uac8c \ub298\ub838\uc73c\uba70, \uc774\ub294 \uc7a5\uae30\uc801\uc73c\ub85c \ud070 \ube44\uc6a9\uc744 \ucd08\ub798\ud55c \uc870\uce58\uc600\ub2e4. 2009\ub144\uc5d0\uc11c 2019\ub144\uae4c\uc9c0 \uc2e0\ucc28 \uac00\uaca9\uc774 \uacfc\uac70 \ub300\ube44 \uba87 % \ud3ec\uc778\ud2b8 \ub0ae\uc558\uc73c\uba70, \uc774\ub294 OEM\uc758 \ub9c8\uc9c4\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ub0ae\uc544\uc9c0\ub294 \uacb0\uacfc\ub97c \uac00\uc838\uc628 \uad6c\uc870\ubcc0\ud654(structural break)\ub97c \uc758\ubbf8\ud588\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uad50\ud6c8\uc5d0 \ube44\ucd94\uc5b4, \ucf54\ub85c\ub09819 \uc774\ud6c4 \ud68c\ubcf5\uc758 \ubaa9\ud45c\ub294 \uac00\uaca9\uc0ad\uac10 \uc5c6\uc774, \ub530\ub77c\uc11c \ub9c8\uc9c4\uc744 \ud76c\uc0dd\uc2dc\ud0a4\uc9c0 \uc54a\uace0\ub3c4 OEM\uc758 \uc2dc\uc7a5\uc9c0\uc704\ub97c \uc7ac\ud655\ub9bd\ud558\ub294 \uac83\uc774\ub2e4. \ud560\uc778\uc744 \uad00\ub9ac\ud558\uace0 \uac00\uaca9\uc804\uc7c1\uc744 \ud53c\ud558\uaca0\ub2e4\ub294 \uc6d0\uce59\uacfc \uc758\uc9c0\ub294 OEM\ub4e4\uc774 \uc774\ud558\uc640 \uac19\uc740 \uc5ec\ud0c0 \uc911\uc694\ud55c \ub3c4\uc804\uacfc\uc81c\ub4e4\uc5d0 \ub300\ucc98\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc774\ub2e4.<\/p>\n