{"id":2164,"date":"2020-05-08T09:12:36","date_gmt":"2020-05-08T00:12:36","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2164"},"modified":"2020-06-09T16:45:52","modified_gmt":"2020-06-09T07:45:52","slug":"how-to-avoid-the-auto-industry-s-looming-price-war","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/how-to-avoid-the-auto-industry-s-looming-price-war\/","title":{"rendered":"\uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc758 \ub2e4\uac00\uc624\ub294 \uac00\uaca9 \uc804\uc7c1\uc744 \ud53c\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>\ucf54\ub85c\ub09819 \uc704\uae30\uc758 \uacb0\uacfc\ub85c, \uc790\ud0dd \ub300\ud53c\ub839\uc73c\ub85c \uc778\ud574 \uace0\uac1d\ub4e4\uc758 \uc774\ub3d9\uc774 \uc81c\ud55c\ub418\uace0 \uacf5\uc7a5\uc740 \uacc4\uc18d \ubb38\uc744 \ub2eb\uc74c\uc5d0 \ub530\ub77c \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 2020\ub144 \ucd5c\uc18c 20%\uc758 \ub9e4\ucd9c \ud558\ub77d\uc5d0 \uc9c1\uba74\ud574 \uc788\ub2e4. \uc774 \ub9e4\ucd9c \ud558\ub77d \uc608\uce21\uce58\ub294 2018\ub144 \uc774\ub798 \uc790\ub3d9\ucc28 \uc5c5\uacc4\uac00 \uacbd\ud5d8\ud574 \uc628 \uc5f0\uac04 \uac10\uc18c\uc728 3%\ub97c \ud6e8\uc52c \ub6f0\uc5b4\ub118\ub294 \uac83\uc774\ub2e4. \uc18c\ube44\uc790 \uad00\uc2ec\ub3c4\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c \uc911 \ud558\ub098\uc778 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc740 \ub300\ubd80\ubd84\uc758 \uc5ec\ud0c0 \uc0b0\uc5c5 \ub300\ube44 \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc5d0\uc11c \ub354 \uae09\uaca9\ud558\uac8c \ud558\ub77d\ud588\ub2e4. \ud504\ub791\uc2a4, \uc774\ud0c8\ub9ac\uc544, \uc2a4\ud398\uc778 \ub4f1 \ucf54\ub85c\ub098\uc758 \ud0c0\uaca9\uc774 \ud070 \uad6d\uac00\ub4e4\uc5d0\uc11c \uc8fc\uac04 \ubc29\ubb38 \uac74\uc218\uac00 1\uc6d4 \ub9d0 \uc774\ud6c4 68%\ub098 \uac10\uc18c\ud588\ub2e4.<\/p>\n<p>\uc804\ub840 \uc5c6\ub294 \uc218\uc694 \ud558\ub77d\uc774 \uc5b4\ub290 \uc815\ub3c4\uae4c\uc9c0 \uc2e4\ud604\ub420 \uac83\uc778\uc9c0\ub294 \uc790\ud0dd \ub300\ud53c\ub839\uc758 \uae30\uac04, \uc62c\ud574 \ud6c4\ubc18\uae30\uc5d0 \ucf54\ub85c\ub09819 \uac10\uc5fc\uc774 \uc7ac\ud655\uc0b0\ud560 \uc9c0\uc758 \uc5ec\ubd80, \ub610\ud55c \uc815\ubd80\uc758 \ub300\uc751\uc5d0 \ub2ec\ub824\uc788\ub2e4. \uadf8\ub7ec\ub098 \uad81\uadf9\uc801\uc73c\ub85c\ub294 OEM\ub4e4\uc774 \uc9c0\uae08, \uadf8\ub9ac\uace0 \uc55e\uc73c\ub85c\uc758 \ud68c\ubcf5\uae30\uc5d0 \ucde8\ud558\ub294 \uc870\uce58\ub4e4\uc774\uc57c\ub9d0\ub85c \ucf54\ub85c\ub09819\uac00 \uc7a0\uc7a0\ud574\uc9c4 \ud6c4 \uadf8\ub4e4\uc758 \uc2dc\uc7a5\uc785\uc9c0\uc640 \uc7ac\ubb34\uc131\uacfc\uc5d0 \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uac8c \ub420 \uac83\uc774\ub2e4.<\/p>\n<p>OEM\ub4e4\uc740 \uc9c1\uc6d0\uc744 \uc0b4\ud53c\uace0 \uc81c\uc870\ub97c \uad00\ub9ac\ud558\uba70, \uacf5\uae09\ub9dd\uc744 \uc548\uc815\uc2dc\ud0a4\uae30 \uc704\ud55c \uc989\uac01\uc801 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud55c\ub2e4. \ub610\ud55c \uc774\ub4e4\uc740 \uc911\ub300\ud55c \ub9c8\ucf00\ud305 \uc758\uc0ac\uacb0\uc815\ub3c4 \ub0b4\ub824\uc57c \ud55c\ub2e4. \uadf8\ub7ec\ub098 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \uc790\ub3d9\ucc28 OEM\uc758 \uac00\uc7a5 \ud070 \uacfc\uc81c\ub294 \ud560\uc778\uc728\uc744 \uad00\ub9ac\ud558\uace0 \uac00\uaca9\uc804\uc7c1\uc744 \ud53c\ud558\ub294 \uac83\uc774\ub2e4. \uc774\ub4e4 \ub3c4\uc804\uacfc\uc81c\ub97c \ud574\uacb0\ud558\uba74 \ub9c8\uc9c4\uc744 \ud655\ubcf4\ud558\uace0 \uc704\uae30\ub97c \ud5e4\uccd0\ub098\uac00\uba70, \uc790\ub3d9\ucc28 \uc5c5\uacc4\uc758 \ud68c\ubcf5\ub3c4 \uc900\ube44\ud560 \uc218 \uc788\ub2e4.<\/p>\n<h3><strong>\uc790\ub3d9\ucc28 OEM\uc744 \uc704\ud55c \uc8fc\uc694 \uacfc\uc81c<\/strong><\/h3>\n<p>OEM\ub4e4\uc774 \uc218\uc694 \uc9c4\uc791 \ub178\ub825\uc744 \uc9c0\ub098\uce58\uac8c \uacf5\uaca9\uc801\uc73c\ub85c \ud558\ub294 \uacbd\uc6b0 \ud5a5\ud6c4 \uc218\ub144\uac04 \uac00\uaca9\uacb0\uc815\uad8c\uc774 \uc57d\ud654\ub420 \uc218 \uc788\ub2e4. \ubc14\ub85c \uc774\ub7ec\ud55c \uc0ac\ud0dc\uac00 2008\ub144 \uae00\ub85c\ubc8c \uae08\uc735\uc704\uae30 \uc774\ud6c4 \ub354\ub514\uac8c \uc774\uc5b4\uc9c4 \uc131\uc7a5\uae30\uc5d0 \uc77c\uc5b4\ub0ac\ub2e4. 2009\ub144 \uaca8\uc6b8\uc5d0 OEM\ub4e4\uc740 \uc218\uc694 \uc9c4\uc791\uc744 \uc704\ud574 \ucc28\ub7c9\ub2f9 \ud3c9\uade0 \ud560\uc778\uc744 \ud06c\uac8c \ub298\ub838\uc73c\uba70, \uc774\ub294 \uc7a5\uae30\uc801\uc73c\ub85c \ud070 \ube44\uc6a9\uc744 \ucd08\ub798\ud55c \uc870\uce58\uc600\ub2e4. 2009\ub144\uc5d0\uc11c 2019\ub144\uae4c\uc9c0 \uc2e0\ucc28 \uac00\uaca9\uc774 \uacfc\uac70 \ub300\ube44 \uba87 % \ud3ec\uc778\ud2b8 \ub0ae\uc558\uc73c\uba70, \uc774\ub294 OEM\uc758 \ub9c8\uc9c4\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ub0ae\uc544\uc9c0\ub294 \uacb0\uacfc\ub97c \uac00\uc838\uc628 \uad6c\uc870\ubcc0\ud654(structural break)\ub97c \uc758\ubbf8\ud588\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uad50\ud6c8\uc5d0 \ube44\ucd94\uc5b4, \ucf54\ub85c\ub09819 \uc774\ud6c4 \ud68c\ubcf5\uc758 \ubaa9\ud45c\ub294 \uac00\uaca9\uc0ad\uac10 \uc5c6\uc774, \ub530\ub77c\uc11c \ub9c8\uc9c4\uc744 \ud76c\uc0dd\uc2dc\ud0a4\uc9c0 \uc54a\uace0\ub3c4 OEM\uc758 \uc2dc\uc7a5\uc9c0\uc704\ub97c \uc7ac\ud655\ub9bd\ud558\ub294 \uac83\uc774\ub2e4. \ud560\uc778\uc744 \uad00\ub9ac\ud558\uace0 \uac00\uaca9\uc804\uc7c1\uc744 \ud53c\ud558\uaca0\ub2e4\ub294 \uc6d0\uce59\uacfc \uc758\uc9c0\ub294 OEM\ub4e4\uc774 \uc774\ud558\uc640 \uac19\uc740 \uc5ec\ud0c0 \uc911\uc694\ud55c \ub3c4\uc804\uacfc\uc81c\ub4e4\uc5d0 \ub300\ucc98\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc774\ub2e4.<\/p>\n<ul>\n<li><strong>\uc911\uace0\ucc28 \ubc0f \uc2e0\ucc28 \uc7ac\uace0 \uad00\ub9ac.<\/strong> \ud604\uc7ac \uc8fc\uc694 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc0dd\uc0b0\uacfc \uc218\uc694\uac00 0\uc744 \ud5a5\ud574 \uc6c0\uc9c1\uc774\uace0 \uc788\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc0c1\ub2f9\ud55c \uc591\uc758 \uac00\uc6a9\uc7ac\uace0\uac00 \ucc3d\uace0 \ub610\ub294 \ub51c\ub7ec \uc0ac\uc5c5\uc7a5\uc5d0 \uc874\uc7ac\ud55c\ub2e4. \ub9ac\uc2a4 \uacc4\uc57d \uc885\ub8cc\uac00 \ub298\uc5b4\ub0a0 \uac83\uc73c\ub85c \uc608\uc0c1\ub428\uc5d0 \ub530\ub77c, \uc911\uace0\ucc28\uc758 \uacfc\uc789\uacf5\uae09 \ubb38\uc81c\uac00 \ub354 \uc2ec\uac01\ud574 \uc9c8 \uac83\uc774\ub2e4. \uacf5\uae09\uc774 \uc218\uc694\ub97c \ucd08\uacfc\ud558\ub294 \ud55c, OEM\ub4e4\uc740 \ud070 \ud3ed\uc758 \ud560\uc778\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \uc774\ub4e4 \uc7ac\uace0\ub97c \uc904\uc774\uae30 \uc704\ud55c \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\uc57c \ud560 \uac83\uc774\ub2e4.<\/li>\n<li><strong>\uc2dc\uc7a5\uc758 \uae09\uaca9\ud55c \ubcc0\ud654\uc5d0 \uc801\uc751.<\/strong> \ucf54\ub85c\ub09819\ub294 \uc138\uacc4\uc801\uc778 \uc704\uae30\uc774\uae30 \ub54c\ubb38\uc5d0, \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc740 \ud55c \ubc88\uc5d0 \ud68c\ubcf5\uc774 \uc77c\uc5b4\ub098\uae30 \ubcf4\ub2e4\ub294 \uc2dc\uc7a5\ub9c8\ub2e4 \uc815\ub3c4\uc758 \ucc28\uc774\ub97c \ubcf4\uc774\uba70 \ubd88\uaddc\uce59\uc801\uc73c\ub85c \uc5ec\ub7ec \ucc28\ub840\uc758 \ud68c\ubcf5\uc138\ub97c \uacbd\ud5d8\ud560 \uac83\uc774\ub2e4. \ud68c\ubcf5\uc758 \uc2dc\uae30, \ud615\ud0dc, \uadf8\ub9ac\uace0 \uc815\ub3c4\ub294 \uc608\uce21\ud558\uae30 \uc5b4\ub835\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc911\uad6d, \uc720\ub7fd\uc5f0\ud569, \ub610\ub294 \ubbf8\uad6d \ub4f1\uc758 \uc8fc\uc694 \uc2dc\uc7a5 \uc911 \uc5b4\ub290 \uacf3\uc5d0\uc11c \ucc98\uc74c\uc73c\ub85c \ub610\ub294 \uac00\uc7a5 \ube68\ub9ac \ud68c\ubcf5\uc774 \uc77c\uc5b4\ub0a0\uc9c0\ub3c4 \ud655\uc2e4\ud558\uc9c0 \uc54a\ub2e4. 4\uc6d4 \uc911\uc21c, \ub3c5\uc77c\uc740 \uc790\ub3d9\ucc28 \uc601\uc5c5\uc18c \uc601\uc5c5 \uc7ac\uac1c \ud5c8\uc6a9 \uacc4\ud68d\uc744 \ubc1c\ud45c\ud588\uc73c\uba70, \ud68c\ubcf5\uc758 \uc870\uae30 \uc9d5\ud6c4\ub4e4\uc774 \uc911\uad6d\uc5d0\uc11c \uad00\ucc30\ub418\uc5c8\ub2e4. OEM\ub4e4\uc740 \uc8fc\uc694 \uc2dc\uc7a5\uc758 \ucd94\uc774\ub97c \uc8fc\uc758 \uae4a\uac8c \uc0b4\ud3b4\ubcf4\uace0 \ucc28\ub7c9\uc0dd\uc0b0\uacfc \uad00\ub828\ud558\uc5ec \ub9e4\uc6b0 \uae30\ubbfc\ud558\uac8c \uc6c0\uc9c1\uc5ec\uc57c \ud544\uc694\ud560 \ub54c \uc7ac\ube60\ub978 \uc804\ud658\uc774 \uac00\ub2a5\ud558\ub2e4.<\/li>\n<li><strong>\uc2e0 \ubaa8\ub378 \ucd9c\uc2dc \uad00\ub9ac.<\/strong> 2020\ub144 \ucd08\uc5d0 \ub300\ub2e4\uc218 OEM\ub4e4\uc758 \uc6d0\ub798 \ubb3c\ub7c9 \ubaa9\ud45c\ub294 \uc2e0 \ubaa8\ub378 \ucd9c\uc2dc\uc5d0 \uc804\uc801\uc73c\ub85c \ub2ec\ub824\uc788\uc5c8\ub2e4. \uadf8\ub7ec\ub2e4 \ucf54\ub85c\ub09819 \uc704\uae30\uac00 \ub3c4\ub798\ud588\ub2e4. OEM\ub4e4\uc740 \ucd9c\uc2dc \uacc4\ud68d\uc744 \ub2e4\uc2dc \ucd94\uc9c4\ud558\uace0 \uc6d0\ub798 \uac00\uaca9 \ubaa9\ud45c\uc640 \uac00\ub2a5\ud55c \ud55c \uc720\uc0ac\ud55c \uc218\uc900\uc744 \uace0\uc218\ud560 \uc218 \uc788\ub2e4. (\uc2e0\ucc28\ub97c \uc2f8\uac8c \ud30c\ub294 \uac83\uc774 \ub2e8\uae30\uc801\uc73c\ub85c\ub294 \ucd9c\uc2dc\uc5d0 \uc88b\uc740 \ubc29\ubc95\uc73c\ub85c \ubcf4\uc77c\uc9c0 \ubab0\ub77c\ub3c4, \uc2e0\ucc28\uc758 \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc5d0 \uac78\uccd0 \uc545\uc601\ud5a5\uc744 \ubbf8\uce58\uac8c \ub420 \uac83\uc774\ub2e4.) \uc774\ub294 \uac00\uc7a5 \uc774\uc0c1\uc801\uc778 \uc2dc\ub098\ub9ac\uc624\uc774\ub2e4. \ud558\uc9c0\ub9cc \uc880 \ub354 \ud604\uc2e4\uc801\uc73c\ub85c \ud310\ub2e8\ud558\uba74, OEM\ub4e4\uc740 \ucd9c\uc2dc\ub97c \ubbf8\ub8e8\uace0 \ub300\uc2e0 \uad6c \ubaa8\ub378\uc758 \ub77c\uc774\ud504 \uc0ac\uc774\ud074 \uc218\uc775\uc744 \uad00\ub9ac\ud558\ub294 \ub370 \uc9d1\uc911\ud560 \uc218 \uc788\ub2e4.<\/li>\n<li><strong>\uc720\ub7fd\uc5d0\uc11c\uc758 \uc774\uc0b0\ud654\ud0c4\uc18c \ubc30\ucd9c \ubc8c\uae08 \ucd5c\uc18c\ud654.<\/strong> \ucf54\ub85c\ub09819 \uc704\uae30\ub85c \uc778\ud574 \ub9ce\uc740 OEM \uae30\uc5c5\ub4e4\uc774 EU\ub0b4\uc758 \ub354 \uc5c4\uaca9\ud574\uc9c4 \uc774\uc0b0\ud654\ud0c4\uc18c \ubc30\ucd9c \uc694\uac74\uc744 \uc900\uc218\ud560 \uc218 \uc5c6\uac8c \ub420 \uac83\uc774\ub2e4. 3\uc6d4 19\uc77c \ubc1c\ud45c\ub41c IHS Markit \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc815\ucc45\uc785\uc548\uc790\ub4e4\uc774 \uc5b4\ub290 \uc815\ub3c4\uc758 \uad6c\uc81c\uc870\uce58\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\ub294 \ud55c, \uc57d 60%\uc758 OEM \uae30\uc5c5\ub4e4\uc774 \ubaa9\ud45c\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud558\uace0 2,000\uc5b5 \uc720\ub85c\uc5d0 \ub2ec\ud558\ub294 \ubc8c\uae08\uc5d0 \ucc98\ud574\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \uc815\ubd80\uac00 \ucde8\ud560 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc870\uce58\uc5d0 \uad00\uacc4 \uc5c6\uc774, OEM\ub4e4\uc740 \uc720\uc778\ucc45\uc744 \ud65c\uc6a9\ud558\uc5ec \uac00\uc774\ub4dc\ub77c\uc778 \uc900\uc218 \uac1c\uc120\uc744 \ubaa9\uc801\uc73c\ub85c \uc774\uc0b0\ud654\ud0c4\uc18c \ubc30\ucd9c\uc774 \uc801\uc740 \ucc28\ub7c9 \ubc0f \uc635\uc158\uad6c\uc131\uc744 \uace0\uac1d\uc774 \ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud55c\ub2e4.<\/li>\n<li><strong>\uc0c8\ub85c\uc6b4 \uace0\uac1d \ud589\ud0dc\uc5d0 \uc801\uc751.<\/strong> \ucf54\ub85c\ub09819 \uc0ac\ud0dc\uac00 \uc9c4\uc815\ub41c \ud6c4, \uc5c5\uacc4 \ub0b4\uc5d0\uc11c \uc9c4\ud589 \uc911\uc778 \ubcc0\ud654\ub97c \ub354\uc6b1 \uac00\uc18d\ud654\uc2dc\ud0ac \uc18c\ube44\uc790\ud589\ub3d9\uc758 \ubcc0\ud654\uac00 \uc608\uce21\ub41c\ub2e4. \uae00\ub85c\ubc8c \uae08\uc735\uc704\uae30 \uc774\ud6c4 \ubbf8\uad6d\uc5d0\uc11c \ucd08\uae30\uc5d0 \uacbd\ud5d8\ud588\ub358 \uac83\ucc98\ub7fc, \uc18c\ube44\uc790 \uc2e0\ub8b0\uc640 \uc18c\ub4dd\uc218\uc900\uc774 \ub0ae\uc544\uc9c0\uba74\uc11c \uc18c\ud615\ucc28\ub85c \uc218\uc694\uac00 \uc62e\uaca8\uac08 \uc218 \uc788\ub2e4. \ub610\ud55c \ud68c\ubcf5\uc774 \uc2e4\ud604\ub418\uba74 OEM\ub4e4\uc774 \uc628\ub77c\uc778 \uc18c\ube44\uc790 \uc9c1\uc811(D2C) \ucc38\uc5ec \ubc0f \ud310\ub9e4, \uad6c\ub3c5\uae30\ubc18 \ud310\ub9e4, \ud601\uc2e0\uc801 \ubaa8\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158\uc5d0 \ub354\uc6b1 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \uc0dd\uc131\ub420 \uac83\uc774\ub2e4. \uc774\ub4e4\uc740 \uac01\uac01 \uc0c8\ub85c\uc6b4 \uac00\uaca9 \ubaa8\ub378\uc744 \ud544\uc694\ub85c \ud560 \uac83\uc774\ub2e4.<\/li>\n<\/ul>\n<h3><strong>\uc989\uac01\uc801 \uc870\uce58<\/strong><\/h3>\n<p>\uac01\uac01\uc758 \ub3c4\uc804\uacfc\uc81c\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud55c \uc804\uc220\uacfc \uc2dc\uae30\ub294 \uc2dc\uc7a5\ub9c8\ub2e4 \uc0c1\uc774\ud558\ub2e4. \uadf8\ub7ec\ub098 \ub3c4\uc804\uacfc\uc81c \uc790\uccb4\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uacf5\ud1b5\ub41c \uac83\uc774\uae30 \ub54c\ubb38\uc5d0 OEM\ub4e4\uc774 \ud6a8\uacfc\uc801 \uc704\uae30\uad00\ub9ac\uc5d0 \ud544\uc694\ud55c \ud68c\ubcf5\ub825\uacfc \uc6d0\uce59\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud55c \uba87\uba87 \uc989\uac01\uc801 \ube44\uc0c1\uc870\uce58\ub97c \ucde8\ud560 \uac83\uc744 \uad8c\uace0\ud55c\ub2e4.<\/p>\n<p>\uccab \ubc88\uc9f8 \uc6b0\uc120\uc21c\uc704\ub294 \uac00\uaca9\ucc45\uc815 \uc804\ub2f4\ud300\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774\ub2e4. \ud574\ub2f9 \uc804\ub2f4\ud300\uc740 \uac00\uaca9\ucc45\uc815, \uc601\uc5c5, \uc0dd\uc0b0, \uc720\ud1b5 \ubd80\uc11c\uc758 \uad6c\uc131\uc6d0\ub4e4\uc744 \ud3ec\ud568\ud574\uc57c \ud558\uba70, \uae00\ub85c\ubc8c\ud55c \ub2e4\uae30\ub2a5 \ud300\uc73c\ub85c\uc11c \uac00\uc0c1 \uc0c1\ud669\uc2e4\uc5d0\uc11c \uc6b4\uc601\ub418\uba74\uc11c \uc870\uc9c1 \uc804\uccb4\uc5d0 \ubcf4\ub2e4 \uba85\ud655\ud558\uace0 \uc5c4\uaca9\ud55c \uac00\uaca9\uad00\ub9ac\ub97c \uad6c\ud604\ud558\ub294 \uc784\ubb34\ub97c \ub9e1\uac8c \ub420 \uac83\uc774\ub2e4. \ub3d9 \uc804\ub2f4\ud300\uc740 \uc5ec\ub7ec \uc2dc\uc7a5\uacfc \ubd80\ubb38\uc5d0 \uac78\uce5c \uc218\uc694 \ubcc0\ud654\ub97c \uc804\uccb4\uc801\uc73c\ub85c \uc774\ud574\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac1c\ubcc4 \uc9c0\uc5ed\uc801 \uc774\ud574\ub3c4 \uac00\ub2a5\ud560 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0, \uc9c0\ub098\uce58\uac8c \uacf5\uaca9\uc801\uc778 \ud560\uc778 \ub610\ub294 \ubd80\uac00\uc801 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uacfc\uc18c\uac00\uaca9\ucc45\uc815\uc73c\ub85c \uc778\ud574 \ubc1c\uc0dd\ud558\ub294 \ubd88\ud544\uc694\ud55c \ub9c8\uc9c4 \uc190\uc2e4\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud558\uc5ec \uac00\uaca9\uc744 \uae30\ubbfc\ud558\uac8c \ubaa8\ub2c8\ud130\ub9c1 \ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\uadf8\ub7f0 \ub2e4\uc74c, OEM\ub4e4\uc740 \ub9e4\uc6b0 \uc5b4\ub824\uc6b4 \ud658\uacbd\uc5d0\uc11c \uc218\uc694\ub97c \uc9c4\uc791\ud558\uae30 \uc704\ud55c \uc77c\ub828\uc758 \uc870\uce58\ub97c \uc2e0\uc18d\ud558\uac8c \uc2e4\ud589\ud574\uc57c \ud55c\ub2e4. \ub9ce\uc740 OEM\ub4e4\uc774 \uace0\uac1d\uc758 \uc7ac\uc815\ubd80\ub2f4\uc744 \uc644\ud654\ud558\uae30 \uc704\ud55c \ub300\uaddc\ubaa8 \uc9c0\ubd88\uc720\uc608\ud504\ub85c\uadf8\ub7a8 \ub4f1 \uc774\ubbf8 \uad00\ub828 \uc870\uce58\ub4e4\uc744 \ub0b4\ub193\uc558\ub2e4. \uc77c\ubd80\ub294 \ubd09\uc1c4\uc870\uce58\ub97c \uadf9\ubcf5\ud558\uace0 \ud310\ub9e4\ub97c \uc2e4\ud604\ud558\uae30 \uc704\ud55c \ud601\uc2e0\uc801 \uc6d0\uaca9 \uc601\uc5c5\ud611\uc0c1 \uc11c\ube44\uc2a4\ub3c4 \uc2dc\uc791\ud588\ub2e4.<\/p>\n<p>OEM\ub4e4\uc758 \ub610 \ub2e4\ub978 \uc989\uac01\uc801 \uc6b0\uc120\uc21c\uc704\ub294 \uac00\uaca9\uc804\uc7c1\uc744 \ud53c\ud558\ub294 \uac83\uc774\ub2e4. \uac00\uaca9 \uc218\uc900\uc744 \uc720\uc9c0\ud558\ub824\uba74 \ud560\uc778\uc5d0 \ub300\ud55c \ub354 \uc5c4\uaca9\ud55c \ud1b5\uc81c\uac00 \ud544\uc694\ud558\ub2e4. \ubd88\ud544\uc694\ud55c \ud560\uc778\uc744 \ud53c\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4 OEM\ub4e4\uc740 \ud604\uae08\uc744 \uc778\uc13c\ud2f0\ube0c\ub85c \uc774\uc6a9\ud558\ub294 \ub300\uc2e0 \uc0c1\ud5a5\ud310\ub9e4, \uad50\ucc28\ud310\ub9e4, \ub610\ub294 \ubb34\ub8cc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc790\uc0ac\uc758 \ud560\uc778\uad6c\uc870\ub97c \ud601\uc2e0\ud558\uae30 \uc704\ud574 \ub178\ub825\ud574\uc57c \ud55c\ub2e4. \ud310\ub9e4\uae08\uc735 \ud68c\uc0ac\uc640 \ud611\ub825\ud558\uc5ec \uace0\uac1d\uc758 \uad6c\ub9e4\uc790\uae08\uc744 \uc81c\uacf5\ud558\ub294 \ubc29\uc548\ub3c4 \ub9c8\uc9c4\uc744 \uc190\uc0c1\uc2dc\ud0a4\uc9c0 \uc54a\uc73c\uba74\uc11c \uac00\uc2dc\uc801\uc778 \uac00\uaca9\uc744 \uad00\ub9ac\ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc774 \ub420 \uac83\uc774\ub2e4.<\/p>\n<h3><strong>\ub300\uc751\uacfc \ud68c\ubcf5<\/strong><\/h3>\n<p>OEM\ub4e4\uc774 \uc774\ub4e4 \ube44\uc0c1\uc870\uce58\ub97c \uc2e4\ud589\ud558\uace0 \ub098\uba74 \ub300\uc751\ub2e8\uacc4\uc5d0 \uc9c4\uc785\ud558\uac8c \ub41c\ub2e4. \uadf8\ub7ec\ub098 \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub97c \uc218\ud589\ud558\uae30 \uc804\uc5d0 \uc2e4\uc2dc\uac04 \uc2dc\uc7a5 \uc5ed\ud559\uc5d0 \ub300\ud55c \uc62c\ubc14\ub978 \uc774\ud574\uc640 \uc774\ub4e4 \uc5ed\ud559\uc774 \uc5b4\ub5bb\uac8c \ubc1c\uc804\ud560 \uac83\uc778\uc9c0\uc5d0 \ub300\ud55c \ud655\uc2e4\ud55c \uc608\uce21\uc774 \ud544\uc694\ud558\ub2e4. \uae30\uc874 \uc608\uce21\ub3c4\uad6c\ub4e4\ub85c\ub294 \ucf54\ub85c\ub09819\uc704\uae30\ub97c \ubc1c \ube60\ub974\uac8c \uc608\uce21\ud558\uae30 \ud798\ub4e4\uc5b4\uc9c0\uba74\uc11c OEM\ub4e4\uc740 \uc6f9 \ud2b8\ub798\ud53d\uc774\ub098 \uc18c\ube44\uc790\uc2ec\ub9ac \ubd84\uc11d \ub4f1 \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uba74\uc11c \ucd94\ud6c4 \ud68c\ubcf5 \uacfc\uc815\uc5d0\uc11c \uc2dc\uc7a5\uc5d0\uc11c \ud559\uc2b5\ud55c \uac83\uc744 \ud65c\uc6a9\ud574\uc57c \ud558\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc2e0\uaddc \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uc704\ud574 \uc2dc\uc7a5\ubd84\uc11d \ubc0f \uc608\uce21\uc5d0 \ud2b9\ud654\ub41c \ub3c4\uad6c\ub97c \uad6c\ucd95\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\ub300\uc751\ub2e8\uacc4\uc758 \uccab \ubc88\uc9f8 \uc218\uc21c\uc740 \uae30\uc874 \uc7ac\uace0\ub97c \uad00\ub9ac\ud558\ub294 \ubc29\ubc95\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc774\ub2e4. \ub51c\ub7ec\ub4e4\uc774 \ucd5c\ub300\ud55c \ube68\ub9ac \uc7ac\uace0\ub97c \ucc98\ubd84\ud558\uace0\uc790 \ud558\ub294 \uc720\ud639\uc744 \ucc38\uc9c0 \ubabb\ud55c\ub2e4\uba74, \ucc28\ub7c9 \ub9c8\uc9c4\uc744 \ud06c\uac8c \uc190\uc0c1\uc2dc\ud0a4\uace0, \uc190\uc0c1\uc774 \uc601\uad6c\uc801\uc73c\ub85c \uc77c\uc5b4\ub0a0 \uc218\ub3c4 \uc788\ub2e4. \uc704\ud5d8\ud560 \uc815\ub3c4\ub85c \uc2ec\ub9ac\uc801 \uae30\uc900\uac00\uac00 \ub0ae\uc544\uc9c0\uba74 \uc774\ub294 \uc2dc\uc7a5\uc774 \ud68c\ubcf5\ud55c \ud6c4\uc5d0\ub3c4 \ud55c\ucc38 \ub3d9\uc548 \uc720\uc9c0\ub420 \uc218 \uc788\ub2e4. OEM\ub4e4\uc740 \uc9c1\uc811 \uc778\uc13c\ud2f0\ube0c\ub97c \ud1b5\ud574 \ud560\uc778\uc744 \uc81c\ud55c\ud558\uace0 \ud30c\uc774\ub0b8\uc2f1 \ud504\ub85c\uadf8\ub7a8\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uba70 \ubc14\uc774\ubc31(buyback) \ud504\ub85c\uadf8\ub7a8\uc744 \uc801\uc6a9\ud558\uc5ec \uc218\uc694\uac00 \ub354 \ub192\uc740 \uc2dc\uc7a5\uc5d0 \ucc28\ub7c9\uc744 \uc7ac\ud560\ub2f9\ud568\uc73c\ub85c\uc368 \ub51c\ub7ec\uac00 \uc774\ub7ec\ud55c \uc720\ud639\uc744 \uc774\uaca8\ub0b4\ub3c4\ub85d \ub3c4\uc6b8 \uc218 \uc788\ub2e4. \uc2e0\ucc28 \uac00\uaca9 \uc218\uc900\uc758 \uc190\uc0c1\uc744 \ud53c\ud558\ub294 \ucd5c\ud6c4\uc758 \uc218\ub2e8\uc740 \uc7ac\uace0\ub4f1\ub85d \uc804\ub7b5\uc744 \ub3c4\uc785\ud558\uc5ec \uc2e0\ucc28\ub97c \uc911\uace0\ucc28\ub85c \ud310\ub9e4\ud558\ub294 \ubc29\uc548\uc774 \ub420 \uac83\uc774\ub2e4. OEM\uc774 \ub3d9 \uc804\ub7b5\uc744 \ucc44\ud0dd\ud574\uc57c \ud55c\ub2e4\uba74, \uc800\ubc30\ucd9c \ucc28\ub7c9\uc758 \ub4f1\ub85d\uc744 \uc6b0\uc120\uc2dc\ud558\uace0 \uc774\uc0b0\ud654\ud0c4\uc18c \ubc30\ucd9c \uaddc\uc81c \uc900\uc218\ub97c \ucd5c\uc801\ud654\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc774 \ucf54\ub85c\ub09819\ub97c \uadf9\ubcf5\ud558\uace0 \ud68c\ubcf5\ud558\uae30 \uc2dc\uc791\ud558\uba74\uc11c \uc218\uc694\uac00 \uc608\uc0c1\uce58 \ubabb\ud55c \ubc29\uc2dd\uc73c\ub85c \ube60\ub974\uac8c \ub2e4\uc2dc \ucc3d\ucd9c\ub420 \uc218 \uc788\ub2e4. OEM\uc5d0\uc11c \uadf8\ub7ec\ud55c \uc218\uc694\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud55c \ucd5c\uace0\uc758 \ubc29\ubc95\uc740 \ucc28\ub7c9 \ud560\ub2f9, \uace0\uac1d \uc778\uc13c\ud2f0\ube0c \ubc0f \ud560\uc778\uc758 \ud615\ud0dc\uc640 \uae08\uc561\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc870\uc815\ud558\ub294 \uac83\uc774\ub2e4. OEM\ub4e4\uc740 \uc0dd\uc0b0\ud558\ub294 \ucc28\ub7c9 \uc720\ud615\uacfc \uad00\ub828\ud558\uc5d0 \ub9e4\uc6b0 \uc720\uc5f0\ud55c \ud0dc\ub3c4\ub97c \uc720\uc9c0\ud574\uc57c \ud558\uba70, \uc8fc\uc694 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ucd94\uc138\ub97c \uba74\ubc00\ud788 \uad00\ucc30\ud558\uc5ec \uc801\uc808\ud558\uac8c \uc804\ud658\uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n<p>\ud560\uc778\uacfc \uc778\uc13c\ud2f0\ube0c, \ud560\ub2f9, \uc720\uc5f0\ud55c \uc0dd\uc0b0, \uadf8\ub9ac\uace0 \uc218\uc694\uc5d0 \uae30\ubc18\ud55c \ucc28\ub7c9 \uc7ac\ud560\ub2f9\uc744 \uae30\ubbfc\ud558\uac8c \uc2e4\ud589\ud558\ub294 \uac83\uc740 \uc790\ub3d9\ucc28 OEM\ub4e4\uc758 \ud76c\ub9dd\uc0ac\ud56d\uc774 \uc544\ub2cc, \uc758\ubb34\uc0ac\ud56d\uc774 \ub418\uc5c8\ub2e4. OEM\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uad6c\ub9e4 \ud328\ud134\uc774 \ub4f1\uc7a5\ud568\uc5d0 \ub530\ub77c \uae30\uc874 \ubaa8\ub378\uacfc \uac00\uc815\uc744 \uc870\uc815\ud558\uae30 \uc704\ud574 \uace0\uae09\ubd84\uc11d \uc5ed\ub7c9\uc744 \ud65c\uc6a9\ud560 \ud544\uc694\uac00 \uc788\ub2e4. \uc774\uc0c1\uc801\uc778 \ubc29\uc548\uc740 \ubc30\ucd9c\ub7c9 \ubaa9\ud45c\ub97c \ud56d\uc0c1 \uc5fc\ub450\uc5d0 \ub450\uace0 \ub9e4\uc8fc \ubb3c\ub7c9\uacfc \ub9c8\uc9c4\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc774\ub2e4.<\/p>\n<p>\ub610\ud55c OEM\ub4e4\uc758 \uc560\ud504\ud130\uc138\uc77c\uc988(after-sales) \uc218\uc785\uc6d0\uc774 \uc704\uae30 \uc774\uc804\ubcf4\ub2e4 \ub354 \ud0c4\ub825\uc801\uc73c\ub85c \uc6b4\uc601\ub418\uc5b4\uc57c \ud558\uba70, OEM\ub4e4\uc740 \uadf8\uc5d0 \ub9de\uac8c \uc6c0\uc9c1\uc5ec\uc57c \ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub9cc\uc57d \uace0\uac1d\uc774 \ud604\uc7ac \ucc28\ub7c9\uc744 \ub354 \uc624\ub798 \uc720\uc9c0\ud558\uace0 \uad6c\ub9e4\ub97c \uc5f0\uae30\ud558\ub824\uace0 \ud558\ub294 \uacbd\uc6b0, OEM\ub4e4\uc740 \uc560\ud504\ud130\uc138\uc77c\uc988 \uac00\uaca9\uc804\ub7b5\uc744 \uc7ac\ud3c9\uac00\ud558\uc5ec \ub9e4\ucd9c \uadf9\ub300\ud654\ub97c \ubaa9\uc801\uc73c\ub85c \ud328\ud0a4\uc9c0\ub97c \uad6c\uc131\ud560 \uc218 \uc788\ub2e4. \uc774\ub7ec\ud55c \ud328\ud0a4\uc9c0\uc5d0\ub294 \uae30\uc874\uc758 \uacb0\ud569\ud310\ub9e4, \ub610\ub294 \ucc28\ub7c9\uac1c\uc870 \uc5f0\uacc4 \uc11c\ube44\uc2a4 \ub4f1\uc758 \ud601\uc2e0\uc801\uc778 \ud328\ud0a4\uc9c0\uc640 \uac00\uaca9 \ubaa8\ub378\uc744 \ud3ec\ud568\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>OEM\uc774 \ub300\uc751\ucc45\uc744 \uacb0\uc815\ud560 \ub54c, \ub51c\ub7ec \ub124\ud2b8\uc6cc\ud06c\uc640 \uae34\ubc00\ud788 \ud611\ub825\ud558\uc5ec \uc11c\ub85c \uc5f0\uacc4\ub418\ub3c4\ub85d \ud574\uc57c \ud55c\ub2e4. \ub51c\ub7ec\ub4e4\uc740 \uc870\uce58 \uc2e4\ud589\uc5d0 \ub300\ud55c \ucd5c\uc885\uc801 \ucc45\uc784\uc744 \uc9c0\uac8c \ub420 \uac83\uc774\uba70 \ub9e4 \uc870\uce58\ub9c8\ub2e4 \ucc38\uc5ec\ud558\uace0 \uc9c0\uc6d0\uc744 \ubc1b\uc744 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4. \uc774\ub294 OEM\uc758 \ub300\uc751 \uacc4\ud68d\uc758 \ud6a8\uacfc\uc131\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \ud544\uc218\uc801\uc774\ub2e4.<\/p>\n<p>\uadf8\ub7f0 \ub2e4\uc74c OEM\ub4e4\uc740 \ud68c\ubcf5\uc744 \uc704\ud55c \uc804\ud22c \uacc4\ud68d\uc744 \ub9c8\ub828\ud574\uc57c \ud55c\ub2e4. \uacbd\uc7c1\uad6c\ub3c4\ub97c \uc608\uce21\ud558\uace0 \uacbd\uc7c1\uc790\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc704\uae30\uc5d0 \ub300\uc751\ud560 \uac83\uc778\uc9c0 \uc608\uc0c1\ud560 \ud544\uc694\uac00 \uc788\ub2e4. \uac00\uaca9 \uc804\uc7c1\uc758 \uc704\ud611\uc740 \ubd88\uaf43 \ud558\ub098\ub85c\ub3c4 \uc810\ud654\ub420 \uc218 \uc788\ub294 \uc77c\ucd09\uc989\ubc1c\uc758 \uc0c1\ud0dc\uc774\ub2e4. OEM\ub4e4\uc740 \uadf8\ub7ec\ud55c \uc704\ud611\uc744 \ucc3d\uc758\uc801\uc73c\ub85c \uc644\ud654\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n<h3><strong>\uace0\uae09\ubd84\uc11d\uc758 \uc5ed\ud560<\/strong><\/h3>\n<p>\ud070 \ud3ed\uc758 \uac00\uaca9\uc778\ud558 \ubc0f \ub300\uaddc\ubaa8\uc758 \uc77c\uad04\uc801\uc778 \uace0\uac1d \uc778\uc13c\ud2f0\ube0c \ud504\ub85c\uadf8\ub7a8 \ub4f1 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305 \uae30\ubc95\uc5d0\uc11c OEM\ub4e4\uc774 \ubc97\uc5b4\ub0a0 \uc218 \uc788\ub294 \uc2dc\uc810\uc774 \uc788\ub2e4\uba74, \ubc14\ub85c \uc9c0\uae08\uc774\ub2e4. \uace0\uae09\ubd84\uc11d \uae30\ubc95\uc744 \ud65c\uc6a9\ud558\uc5ec \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\ub294 \uacf5\uaca9\uc801\uc778 \uac00\uaca9\uc804\ub7b5\uc758 \ud544\uc694\uc131\uacfc \ub9c8\uc9c4 \ubcf4\uc804\uc758 \ubaa9\ud45c \uc0ac\uc774\uc5d0 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \uac00\uaca9 \uc804\ub7b5\uc744 \uc2e0\uc911\ud558\uac8c \uacb0\uc815\ud560 \uc218 \uc788\ub2e4. OEM\ub4e4\uc740 \ucda9\ubd84\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0, \uc704\uae30\uc640 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc5d0 \ube44\ucd94\uc5b4 \ubaa8\ub378\uc744 \uc218\uc815\ud568\uc73c\ub85c\uc368 \uac00\uaca9\ucc45\uc815 \ubc29\uc548\ub4e4\uc774 \ucd08\ub798\ud558\ub294 \uc601\ud5a5\uc744 \ucda9\ubd84\ud788 \uc774\ud574\ud560 \uc218 \uc788\ub2e4. \ubbf8\uc2dc\uc801 \uc218\uc900\uc758 \uac00\uaca9\ud0c4\ub825\uc131\uc5d0 \uae30\ubc18\ud558\uc5ec \uc138\uadf8\uba3c\ud2b8 \ubcc4 \uc218\uc694\ub97c \ubaa8\ub378\ub9c1\ud558\uace0 \uc9c0\ubd88\uc758\uc0ac, \uacbd\uc7c1, \uac00\uaca9\ubbfc\uac10\ub3c4 \ubc0f \uace0\uac1d \ud3c9\uc0dd\uac00\uce58\ub97c \uace0\ub824\ud558\uc5ec \uc801\uc808\ud55c \ud560\uc778 \uc218\uc900\uc744 \uacb0\uc815\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\ub610\ud55c, \uace0\uae09\ubd84\uc11d \uae30\ubc95\uc744 \ud65c\uc6a9\ud558\uba74 OEM\ub4e4\uc740 \uc778\uc13c\ud2f0\ube0c\uac00 \uad6c\ub9e4 \uc758\uc0ac\uacb0\uc815\uc5d0 \uac15\ud55c \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\ub294 \uacbd\uc6b0\uc640, \uc601\ud5a5\ub825\uc774 \uac70\uc758 \uc5c6\uac70\ub098 \uc804\ud600 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub2e4. \uc778\uc13c\ud2f0\ube0c\ub97c \ubc30\ubd84\ud560 \ub54c \uc218\uc775\uc131\uacfc \uc774\uc0b0\ud654\ud0c4\uc18c \ubc30\ucd9c\ub791\uc744 \uace0\ub824\ud558\uace0, \ubb3c\ub7c9 \uc99d\ub300\ub77c\ub294 \uc804\ud1b5\uc801\uc778 \ubaa9\ud45c\ub97c \ub118\uc5b4\uc11c \uc790\ub3d9\ucc28 \uc81c\uc870\uc0ac\uc5d0 \uac00\uc7a5 \uc720\uc775\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \uacb0\uacfc\ub97c \uac00\uc838\uc62c \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud55c\ub2e4. \uace0\uae09\ubd84\uc11d\uc744 \ud1b5\ud574 \ub3c4\ucd9c\ud560 \uc218 \uc788\ub294 \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud558\uc5ec OEM\uc740 \uc778\uc13c\ud2f0\ube0c\ub97c \ucc28\ubcc4\ud654\ud558\uace0 \uc801\uc808\ud55c \uace0\uac1d\uc5d0\uac8c \uc801\ud569\ud55c \ud560\uc778, \ub9ac\ubca0\uc774\ud2b8 \ub610\ub294 \ud504\ub85c\ubaa8\uc158\uc73c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\ub2e4.<\/p>\n<h3><strong>\ud601\uc2e0\uc801 \uc0ac\uc5c5\ubaa8\ub378\uc758 \uc5ed\ud560<\/strong><\/h3>\n<p>\ud68c\ubcf5\uc744 \uc5fc\ub450\uc5d0 \ub450\uba74, OEM \uae30\uc5c5\uc5d0\uac8c\ub294 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubc29\uc2dd\uc744 \uc0b4\ud3b4\ubcfc \uc218 \uc788\ub294 \ub9e4\ub825\uc801\uc778 \uae30\ud68c\uac00 \uc8fc\uc5b4\uc84c\ub2e4. \ucf54\ub85c\ub09819 \uc704\uae30\ub294 \uc704\uae30 \uc774\uc804\uc5d0 \ub4f1\uc7a5\ud558\ub358 \ub450 \uac00\uc9c0 \uacbd\ud5a5\uc744 \uac15\ud654\uc2dc\ud0ac \uac83\uc774\ub2e4. \uccab \ubc88\uc9f8\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ucc44\ub110\uacfc D2C\uc758 \uc131\uc7a5\uc774\ub2e4. \ub450 \ubc88\uc9f8 \ucd94\uc138\ub294 \uad6c\ub3c5 \ubc0f \uc0ac\uc6a9\ub7c9 \uae30\uc900 \uac00\uaca9\ucc45\uc815 \ub4f1\uc758 \ud601\uc2e0\uc801 \ubaa8\ube4c\ub9ac\ud2f0 \ubaa8\ub378\uc5d0 \ub300\ud55c \uc218\uc694\uc774\ub2e4. \ub450 \ubaa8\ub378 \ubaa8\ub450 OEM\ub4e4\uc774 \ud604\uc7ac \uace0\uac1d \ubc0f \uc7a0\uc7ac\uace0\uac1d\ub4e4\uacfc \ud48d\ubd80\ud558\uace0 \uae4a\uc774 \uc788\uac8c \uc628\ub77c\uc778\uc73c\ub85c \uc0c1\ud638\uc791\uc6a9\ud558\ub3c4\ub85d \uc694\uad6c\ud55c\ub2e4.<\/p>\n<p>\ub51c\ub7ec\uac00 \uace0\uac1d\uacfc \uac00\uaca9\uc744 \ud611\uc0c1\ud558\ub358 \uc804\ud1b5\uc801\uc778 OEM \ud310\ub9e4\ubaa8\ub378\uc740 \ub354 \uc774\uc0c1 \uc2e4\ud6a8\uc131\uc774 \uc5c6\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud560 \ub54c, D2C \ub9e4\ucd9c\uc744 \uc131\uc7a5\uc2dc\ud0a4\uace0 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc740 \uc0c8\ub85c\uc6b4 \uac00\uaca9\ucc45\uc815 \ub3c4\uc804\uacfc\uc81c\ub97c \uc57c\uae30\ud55c\ub2e4. \uc628\ub77c\uc778 \uac70\ub798\ub294 \ud611\uc0c1\uc758 \ubc94\uc704\ub97c \uc81c\ud55c\ud558\uace0 \ub2e4\ub978 \uc885\ub958\uc758 \uc778\uc13c\ud2f0\ube0c\ub97c \uc694\uad6c\ud560 \uc218 \uc788\ub2e4. \ub2e8\uc21c\ud55c \ucc28\ub7c9 \uad6c\ub3c5\uc744 \ub118\uc5b4 \uad6c\ub3c5\ubaa8\ub378\uc774 \uce74\ud480, \uc2b9\ucc28\uacf5\uc720 \uc11c\ube44\uc2a4 \ub4f1\uc744 \ud3ec\ud568\ud558\ub3c4\ub85d \ud655\ub300\ub418\ub824\uba74 OEM\ub4e4\uc774 \ud604\uc7ac\uc758 \uac00\uaca9\ucc45\uc815 \ubaa8\ub378\uc744 \uc7ac\uace0\ud558\uace0 \uc804\uccb4 \uac00\uce58\uc0ac\uc2ac\uc744 \uc870\uc815\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ucf54\ub85c\ub09819 \uc704\uae30\uac00 \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc740 \uc2ec\uac01\ud558\uace0\ub3c4 \uac11\uc791\uc2a4\ub7ec\uc6e0\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, \ud68c\ubcf5\uae4c\uc9c0\uc758 \uc5ec\uc815\uc740 \ub2f9\uc5f0\ud788 \uac00\ud30c\ub974\uace0 \ud798\ub4e4 \uac83\uc774\ub2e4. OEM\ub4e4\uc774 \uc774\ub7ec\ud55c \ud658\uacbd\uc5d0\uc11c \uc5bc\ub9c8\ub098 \uc798 \ud574\uccd0 \ub098\uac08 \uc218 \uc788\ub294\uc9c0\ub294 \ub450 \uac00\uc9c0 \uc694\uc18c\uc5d0 \ub2ec\ub824\uc788\ub2e4. \uccab\uc9f8, \ud328\ud134\uc744 \uc778\uc2dd\ud558\uace0 \uadf8\uc5d0 \ub300\ud55c \ub300\uc751\ucc45\uc744 \uc218\ub9bd\ud558\uace0 \uc2e4\ud589\ud558\ub294 \ub370 \uc788\uc5b4 \uadf8 \uc5b4\ub290 \ub54c \ubcf4\ub2e4 \uae30\ubbfc\ud558\uac8c \ubc18\uc751\ud574\uc57c \ud55c\ub2e4. \ub458\uc9f8, OEM\ub4e4\uc774 \uae09\uaca9\ud55c \uc2dc\uc7a5\ubcc0\ud654\uc5d0 \ube60\ub974\uac8c \uc801\uc751\ud558\uace0 \ud68c\ubcf5\uae30\uc5d0 \uc131\uacf5\ud558\uae30 \uc6d0\ud55c\ub2e4\uba74 \ub300\uc751\ucc45\uc744 \uc218\ub9bd\ud558\ub294 \ubc29\uc2dd\uc774 \ub9e4\uc6b0 \uae30\ubbfc\ud558\uace0\ub3c4 \ubc18\ubcf5\uc801\uc774\uc5b4\uc57c \ud55c\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud68c\ubcf5\uc774 \uc804\uac1c\ub428\uc5d0 \ub530\ub77c OEM\uc774 \uc5b4\ub5bb\uac8c \uac00\uaca9\uc804\uc7c1\uc744 \ud53c\ud560 \uc218 \uc788\uc744\uc9c0\uc5d0 \ub300\ud55c \ub2e8 \ud558\ub098\uc758 \ud574\ub2f5\uc740 \uc5c6\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2020\/avoid-auto-industry-price-war.aspx\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucf54\ub85c\ub09819 \uc704\uae30\uc758 \uacb0\uacfc\ub85c, \uc790\ud0dd \ub300\ud53c\ub839\uc73c\ub85c \uc778\ud574 \uace0\uac1d\ub4e4\uc758 \uc774\ub3d9\uc774 \uc81c\ud55c\ub418\uace0 \uacf5\uc7a5\uc740 \uacc4\uc18d \ubb38\uc744 \ub2eb\uc74c\uc5d0 \ub530\ub77c \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc740 2020\ub144 \ucd5c\uc18c 20%\uc758 \ub9e4\ucd9c \ud558\ub77d\uc5d0 \uc9c1\uba74\ud574 \uc788\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":2165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-2164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-covid19"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=2164"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/2165"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=2164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=2164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=2164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}