{"id":2192,"date":"2020-05-08T16:16:13","date_gmt":"2020-05-08T07:16:13","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2192"},"modified":"2020-06-09T16:45:07","modified_gmt":"2020-06-09T07:45:07","slug":"leadership-matters-when-how-much-and-how","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/leadership-matters-when-how-much-and-how\/","title":{"rendered":"\ub9ac\ub354\uc758 \uc911\uc694\uc131: \uc5b8\uc81c, \uc5bc\ub9c8\ub098, \uc5b4\ub5bb\uac8c \uc911\uc694\ud55c\uac00?"},"content":{"rendered":"

CEO\ub4e4\uc740 \ud68c\uc0ac\uc758 \uc131\uacfc\uc5d0 \ucc45\uc784\uc744 \uc9c0\uace0 \uc8fc\uc694 \ub300\ubcc0\uc778 \uc5ed\ud560\uc744 \ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc804\ub7b5\uc801 \ubc29\ud5a5 \uc124\uc815\uc5d0\uc11c \uc870\uc9c1 \uc7a0\uc7ac\ub825\uc758 \ucd5c\ub300 \uc2e4\ud604, \ub300\ub0b4\uc678 \uc774\ud574\uad00\uacc4\uc790\uc758 \ucc38\uc5ec \ud655\ubcf4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc218\uc758 \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\ub2e4. \ucf54\ub85c\ub09819\uc640 \uac19\uc740 \uc704\uae30 \uc0c1\ud669\uc5d0\uc11c\ub294 \uc9c1\uc6d0\uacfc \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 CEO\uc5d0\uac8c \ubc29\ud5a5\uc124\uc815, \uc815\ubcf4 \ubc0f \ub3d9\uae30 \ubd80\uc5ec\ub97c \uc694\uccad\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \ucc45\uc784\uc740 \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9c4\ub2e4<\/p>\n

\ub9ac\ub354\uc2ed\uc774 \uc8fc\ubaa9\uc744 \ubc1b\ub294 \uc774 \uc2dc\uc810\uc5d0, CEO\uac00 \ud68c\uc0ac \uc131\uacfc\ub97c \uc8fc\ub3c4\ud558\uae30 \uc704\ud574 \uc218\ud589\ud558\ub294 \uc5ed\ud560\uc744 \ud55c \ubc1c \ubb3c\ub7ec\ub098 \uc774\ud574\ud560 \ud544\uc694\uac00 \uc788\ub2e4. CEO\uac00 \ud68c\uc0ac\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uac00? \uc0c1\ud669\uc5d0 \ub530\ub77c \uadf8 \uc601\ud5a5\uc774 \uc5b4\ub5bb\uac8c \ud615\uc131\ub418\ub294\uac00? \uadf8\ub9ac\uace0 \uace0\uc131\uacfc CEO\uac00 \ub2e4\ub978 CEO\ub4e4\uacfc \ub2e4\ub978 \uc810\uc740 \ubb34\uc5c7\uc778\uac00?<\/p>\n

\uc774\ub7ec\ud55c \uc9c8\ubb38\uc5d0 \ub2f5\ud558\uae30 \uc704\ud574 \uc804 \uc138\uacc4 7,000 \uba85\uc758 CEO\uc758 \uc7ac\uc784\uae30\uac04\uc744 \uc0b4\ud3b4\ubcf4\uba70 CEO\ub4e4\uc774 \uae30\uc5c5\uc758 \uc131\uacfc\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc758 \uc815\ub3c4\uc640 \ubc29\ubc95\uc744 \uc870\uc0ac\ud588\ub2e4. \uc5f0\ub3c4, \uc0b0\uc5c5 \ubc0f \uc774\uc804\uc758 \ud68c\uc0ac \uc131\uacfc\ub97c \ud1b5\uc81c\ubcc0\uc778\uc73c\ub85c \uc124\uc815\ud558\uc5ec \ub3d9\uc885 \uc5c5\uccb4 \ub300\ube44 \uac01 CEO\uac00 \ud574\ub2f9\uae30\uc5c5\uc758 \ucd1d\uc8fc\uc8fc\uc218\uc775\ub960\uc5d0 \ubbf8\uce58\ub294 \uc9c0\uc18d\uc801\uc778 \uc601\ud5a5\uc744 \uc0b4\ud3b4 \ubcf4\uc558\ub2e4(\uc790\uc138\ud55c \ubc29\ubc95\ub860\uc740 \uc774\ud558 \ucc38\uc870).<\/p>\n

\uc5f0\uad6c\uacb0\uacfc\ub97c \uc694\uc57d\ud558\uba74 \uc774\ud558\uc640 \uac19\ub2e4.<\/p>\n

1) \uc2e0\uc784 CEO\ub4e4\uc740 \uc885\uc885 \ud68c\uc0ac\uc758 \ucd08\uacfc\uc131\uacfc\uc640 \uad00\ub828\ud558\uc5ec \uc0c1\ub2f9\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \ubcc0\ud654\ub97c \uc77c\uc73c\ud0a8\ub2e4.<\/strong> \ucd5c\uc0c1\uc704 CEO 20%\ub294 \uc7ac\uc9c1\uae30\uac04 \ub3d9\uc548 \uc5c5\uacc4\uc218\uc900 \ub300\ube44 \ub9e4\ub144 9pp\ub97c \ucd08\uacfc\ud558\ub294 \uc131\uacfc\ub97c \uc2e4\ud604\ud588\uc73c\uba70, \uc774 \ub54c \uc5ec\ud0c0 \uc694\uc18c\ub294 \ub3d9\uc77c\ud55c \uc870\uac74\uc73c\ub85c \uc801\uc6a9\ub418\uc5c8\ub2e4. \ubc18\uba74, \ud558\uc704 20%\ub294 \uc5c5\uacc4\uc218\uc900 \ub300\ube44 11pp \ub0ae\uc740 \uc131\uacfc\ub97c \ub0c8\ub2e4.<\/p>\n

2) CEO \uc601\ud5a5\uc758 \ucc28\uc774\ub294 \uc804\ub7b5\uc801 \uc0c1\ud669\uc5d0 \ub530\ub77c \uc0c1\uc774\ud558\ub2e4.<\/strong> \uac00\uc7a5 \uc131\uacf5\uc801\uc778 CEO\uc640 \uadf8 \ubc18\ub300\uc758 CEO \uc0ac\uc774\uc758 \ucc28\uc774\ub294 \uc131\uc7a5\uc18d\ub3c4\uac00 \ub354\ub514\uace0 \uaddc\uc81c\uac00 \uc2ec\ud654\ub41c \uc0c1\ud669\uc5d0 \ube44\ud574 \uc131\uc7a5\uc18d\ub3c4\uac00 \ube60\ub978 \uae30\uc220\uae30\ubc18 \uc0ac\uc5c5\uc758 \uacbd\uc6b0 \ucd5c\ub300 9pp \ub354 \ud06c\uac8c \uaca9\ucc28\uac00 \ubc8c\uc5b4\uc9c4\ub2e4.<\/p>\n

3) CEO \ud6a8\uacfc\ub294 \uaddc\ubaa8\uc5d0 \ub530\ub77c \uac10\uc18c\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4.<\/strong> CEO \ud6a8\uacfc\ub294 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uac04 \uadf8 \uaca9\ucc28\uac00 \ub354 \ud06c\uc9c0\ub9cc (\uc77c\ubc18\uc801\uc73c\ub85c \uac1c\uc120 \uc5ec\uc9c0\uac00 \ub354 \ud06c\uae30 \ub54c\ubb38\uc5d0), \uae30\uc5c5 \uaddc\ubaa8\uc5d0 \uc0c1\uad00 \uc5c6\uc774 \uc0c1\ub2f9\ud55c \uc131\uacfc \ucc28\uc774\uac00 \uc874\uc7ac\ud55c\ub2e4.<\/p>\n

4) \uac70\uc758 \ubaa8\ub4e0 \uc0c1\ud669\uc5d0\uc11c \uc131\uacf5\ud55c CEO\ub4e4\uc774 \ucde8\ud558\ub294 \uc77c\ubd80 \uc870\uce58\ub4e4\uc774 \uc788\ub2e4.<\/strong> \ucd5c\uace0 \uc131\uacfc\ub97c \ub0b4\ub294 CEO\ub4e4\uc740 \uc804\ub7b5\uc5d0 \uc7a5\uae30\uc801\uc73c\ub85c \uc811\uadfc\ud558\uace0 M&A \ud65c\ub3d9\uc744 \uac00\uc18d\ud654\ud558\uba70, \ud68c\uc0ac\uc758 ESG \uc810\uc218\ub97c \ub192\uc774\uace0 \ub2e4\uc591\uc131\uc5d0 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \uae30\uc6b8\uc77c \uac00\ub2a5\uc131\uc774 \ub192\ub2e4.<\/p>\n

5) \uc5ec\ud0c0 \uc870\uce58\ub4e4\uc740 \ud2b9\uc815 \uc0c1\ud669\uc5d0\uc11c\ub9cc \uc131\uacf5\uc801\uc778 CEO\uc640 \uad00\ub828\uc131\uc774 \uc788\ub2e4.<\/strong> \uc608\ub97c \ub4e4\uc5b4, \uc2e4\uc801\uc774 \uc2ec\uac01\ud558\uac8c \uc800\uc870\ud55c \ud68c\uc0ac\uc5d0 \ucde8\uc784\ud560 \ub54c CEO\uac00 \uc784\uc6d0\uc744 \uad50\uccb4\ud560 \uc218\ub85d \uc131\uacf5\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9c4\ub2e4. \ub610\ud55c \uc7ac\uc9c1\uae30\uac04 \ub3d9\uc548 \uae30\uc5c5 \ud601\uc2e0\uc744 \uc2dc\uc791\ud55c \ub9ac\ub354\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ucde8\uc784 \uccab \ubc88\uc9f8 \ub610\ub294 \ub450 \ubc88\uc9f8 \ud574\uc5d0 \uadf8\ub807\uac8c \ud55c CEO\ub4e4\uc774 \uadf8 \ud6c4\uc5d0 \uc2dc\ub3c4\ud55c CEO \ub300\ube44 \ub354 \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \ubcf4\uc600\ub2e4.<\/p>\n

6) \ub300\ubd80\ubd84\uc758 CEO \uac1c\uc778\ud2b9\uc131(\uace0\uc6a9 \uc720\ud615, \uc774\uc804 CEO \uacbd\ud5d8, \uc131\ubcc4, \uc5f0\ub839 \ubc0f \ud559\ub825 \ud3ec\ud568)\uc740 \ud3c9\uade0 \uc131\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\ub294\ub2e4.<\/strong> \uadf8\ub7ec\ub098 \ub9ac\uc2a4\ud06c \ud504\ub85c\ud30c\uc77c\uc5d0 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc678\ubd80\uc5d0\uc11c \uc601\uc785\ub41c \uacbd\uc6b0 \uc131\uacfc \uaca9\ucc28\uac00 \ub354 \ubc8c\uc5b4\uc9c4\ub2e4.<\/p>\n

7) CEO\uc758 \uc131\uaca9\uc740 \uc131\uacf5\uc5d0 \uc81c\ud55c\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4.<\/strong> \uc790\uc5f0\uc5b4 \ucc98\ub9ac \uae30\uc220\uc744 \uc774\uc6a9\ud55c CEO \uc131\uaca9\ud2b9\uc131\uc5d0 \ub300\ud55c \uc544\uc6c3\uc0ac\uc774\ub4dc\uc778(outside-in) \ud3c9\uac00\uc5d0 \ub530\ub974\uba74, \uc131\uaca9 \ud504\ub85c\ud30c\uc77c\uc740 \uc131\uacf5\uc744 \ubcf4\uc7a5\ud558\uac70\ub098 \uc800\ud574\ud558\uc9c0 \uc54a\ub294\ub2e4.<\/p>\n

CEO \ud6a8\uacfc \ubd84\uc11d<\/strong><\/h3>\n

\uc2e0\uc784 CEO\ub4e4\uc740 \uc7ac\uc9c1\uae30\uac04 \ub3d9\uc548 \ud68c\uc0ac \uc131\uacfc\uc758 \uc9c0\uc18d\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc838\uc624\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \uc0c1\uc704 5\ubd84\uc704 CEO \ud6a8\uacfc(top-quintile CEO effect)\ub77c\uace0 \ubd88\ub9ac\ub294 \uacbd\uc6b0\uc5d0\ub294, \ud574\ub2f9 CEO\ub4e4\uc774 \uc5c5\uacc4\ub300\ube44 TSR\uc758 \ucd08\uacfc\uc131\uacfc\uc640 \uad00\ub828\ud574 \uc7ac\uc784\uae30\uac04 \ub3d9\uc548 \ub9e4\ub144 \ucd5c\uc18c 9pp \ub354 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4. 2014\ub144 \uc774\ud6c4 Microsoft\uc758 CEO\uc9c1\uc744 \ub9e1\uc544 \uc628 Satya Nadella\ub97c \uc608\ub85c \ub4e4\uba74, Windows\uc758 \uc2dc\uc7a5\uc810\uc720\uc728 \uac10\uc18c\uc5d0 \uc9c1\uba74\ud55c Nadella\ub294 Microsoft\uc758 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \uc0ac\uc5c5\ubaa8\ub378\ub85c\uc758 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc5ec\ub7ec \uc8fc\uc694 \uc778\uc218\ub97c \uc644\ub8cc\ud588\ub2e4. \ud574\ub2f9 \uae30\uc5c5\uc758 \uc0ac\uc5c5\ubd80\ubb38\uacfc \ucde8\uc784\uc2dc\uc810\uc758 \ud68c\uc0ac\uc131\uacfc\ub97c \ud1b5\uc81c\ubcc0\uc778\uc73c\ub85c \ud588\uc744 \ub54c, Nadella\ub294 \uc7ac\uc784\uae30\uac04 \ub3d9\uc548 \uc5f0\uac04 16pp\uc758 \uae0d\uc815\uc801 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

Haier Smart Home\uc758 Haishan Liang\ub3c4 \uc88b\uc740 \uc608\uc774\ub2e4. \uc2a4\ub9c8\ud2b8 \ud648 \uc81c\ud488 \uc81c\uc870\uc0ac\uc758CEO\ub85c\uc11c Liang\uc740 Baidu\uc640 \uc804\ub7b5\uc801 \uc81c\ud734\ub97c \uccb4\uacb0\ud558\uc5ec \ud68c\uc0ac\uc758 IoT \ub370\uc774\ud130 \uc0dd\ud0dc\uacc4\ub97c \uc131\uc7a5\uc2dc\ud0a4\uace0 2016\ub144 GE Appliances\ub97c \uc778\uc218\ud55c \ud6c4 \ud574\ub2f9\uae30\uc5c5\uc774 \ud648 \uae30\uae30 \uc0dd\ud0dc\uacc4\ub97c \uc870\uc728\ud558\ub294 \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \uc0ac\uba85\uc744 \ubcc0\uacbd\ud558\uace0 \uc785\uc9c0\ub97c \uc7ac\uad6c\ucd95\ud588\ub2e4. 2013\ub144 Liang\uc774 \ucde8\uc784\ud55c \uc774\ud6c4 \uc2dc\uac00\ucd1d\uc561\uc774 \ub450 \ubc30 \uc774\uc0c1 \uc99d\uac00\ud588\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uc77c\ubd80 CEO\ub4e4\uc740 \uc784\uae30\uae30\uac04 \uc911 \ud68c\uc0ac \uc131\uacfc\uc5d0 \uac15\ub825\ud55c \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30\ub3c4 \ud55c\ub2e4. \ub2e4\ub978 \uc694\uc18c\ub4e4\uc5d0 \ub300\ud574 \uc870\uc815\ud588\uc744 \ub54c, \ud558\uc704 5 \ubd84\uc704 CEO\ub4e4\uc740 \uc5f0\uac04 -11pp\uc758 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4.<\/p>\n

CEO \ub9ac\ub354\uc2ed\uc758 \uc804\ubc18\uc801\uc778 \uc601\ud5a5\uc740 \ucd5c\uace0\uc131\uacfc\ub97c \ub0b4\ub294 CEO\uc640 \ucd5c\uc545\uc758 \uc131\uacfc\ub97c \ub0b4\ub294 CEO\uac04 \ud6a8\uacfc\uc758 \ucc28\uc774<\/em>\ub77c\uace0 \ud45c\ud604\ud560 \uc218 \uc788\ub2e4. \uc989, \ucde8\uc784\uc2dc\uc810\uc758 \ud68c\uc0ac\uc131\uacfc\uc640 \uc5ec\ud0c0 \uc694\uc18c\ub4e4\uc744 \ud1b5\uc81c\ubcc0\uc778\uc73c\ub85c \ud588\uc744 \ub54c, \uc784\uae30 \ub3d9\uc548\uc758 \uae30\uc5c5\uc131\uacfc\uc758 \uc9c0\uc18d\uc801 \ubcc0\ud654\ub97c \uac00\ub9ac\ud0a8\ub2e4. \uc804\ubc18\uc801\uc73c\ub85c, \uc0c1\uc704 5\ubd84\uc704\uc640 \ud558\uc704 5\ubd84\uc704 CEO \uc0ac\uc774\uc758 \uaca9\ucc28\ub294 \uc5f0\uac04 20% \ud3ec\uc778\ud2b8\ub85c CEO \uc784\uae30 \uc911\uc559\uac12\uc778 6\ub144 \ub3d9\uc548 \ud68c\uc0ac\uc758 \ucd08\uae30 \uae30\uc5c5 \uac00\uce58\ubcf4\ub2e4 \ub354 \ud070 \ucc28\uc774\ub85c \ub204\uc801\ub41c\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 CEO \uc784\uae30\uac00 \ud68c\uc0ac\uc758 \uc131\uacfc\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc740 \uc0c1\ud669\uc5d0 \ub530\ub77c \ub2e4\ub974\ub2e4. \uc608\ub97c \ub4e4\uc5b4, CEO\uc758 \uc601\ud5a5\ub825\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc5ed\ub3d9\uc801\uc778 \ubd80\ubb38\uc5d0\uc11c \ub354 \ud06c\uac8c \ub098\ud0c0\ub09c\ub2e4. IT, \ud1b5\uc2e0 \uc11c\ube44\uc2a4(\uc778\ud130\ub137 \uc11c\ube44\uc2a4 \ud3ec\ud568) \ubc0f \uc784\uc758\uc18c\ube44\uc7ac(\ub514\uc9c0\ud138 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \uc778\ud130\ub137 \ub9ac\ud14c\uc77c \ud3ec\ud568) \ubd80\ubb38\uc758 CEO\ub4e4\uc740 CEO \uc601\ud5a5\uc758 \uaca9\ucc28\uac00 \uac00\uc7a5 \ud06c\ub2e4(23pp). \ubc18\uba74, \uaddc\uc81c\uac00 \uac15\ud558\uace0 \ub290\ub9ac\uac8c \uc131\uc7a5\ud558\ub294 \uc0b0\uc5c5(\ubd80\ub3d9\uc0b0, \uc720\ud2f8\ub9ac\ud2f0 \ubc0f \uae08\uc735) \ubd80\ubb38\uc758 CEO \uc601\ud5a5 \uaca9\ucc28\ub294 \uc881\ud600\uc9c4\ub2e4(14~17pp). \uc774\ub294 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ud658\uacbd\uc774 \uc880\ub354 \uc720\uc5f0(malleable)\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc18\uc601\ud558\ub294 \uac83\uc77c \uc218 \uc788\ub2e4. \uc989, \ub9ac\ub354\uac00 \uc2dc\uc7a5\uc758 \ud5a5\ud6c4 \ubc29\ud5a5\uc744 \ubcf4\ub2e4 \uc27d\uac8c \ud615\uc131\ud560 \uc218 \uc788\ub2e4. \ubc18\uba74, \uaddc\uc81c\uac00 \uc5c4\uaca9\ud558\uac70\ub098 \ub290\ub9ac\uac8c \uc131\uc7a5\ud558\ub294 \ud658\uacbd\uc5d0\uc11c\ub294 CEO\uac00 \ucde8\ud560 \uc218 \uc788\ub294 \uc870\uce58\uac00 \ub354 \uc81c\ud55c\uc801\uc774\ub2e4.<\/p>\n

\uc0b0\uc5c5 \ubd84\ub958\ub9cc\uc73c\ub85c\ub294 \uac00\uce58\ucc3d\ucd9c \ud328\ud134\uacfc \ucde8\uc784\uc2dc\uc810\uc758 \ud68c\uc0ac\uc131\uacfc\uac00 \uc5c5\uacc4 \ub0b4\uc5d0\uc11c\ub3c4, \uadf8\ub9ac\uace0 \uc5ec\ub7ec \uc5c5\uacc4\uc5d0 \uac78\uccd0\uc11c\ub3c4 \ub9e4\uc6b0 \uc0c1\uc774\ud558\uae30 \ub54c\ubb38\uc5d0 CEO \uc601\ud5a5\uc5d0 \ub300\ud55c \ub9e5\ub77d\uc744 \uc644\uc804\ud788 \uc124\uba85\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\ub2e4. \ub514\uc9c0\ud138 \uae30\uc220\uc774 \uc5ec\ub7ec \uc0b0\uc5c5\uc5d0 \uac78\uccd0 \uacbd\uc7c1\uacfc \ud611\uc5c5\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub354\uc6b1 \uadf8\ub7ec\ud558\ub2e4. \uc774\uc804 \uc5f0\uad6c\uc5d0\uc11c\ub294 10 \uac00\uc9c0 \uacf5\ud1b5\uc801\uc778 \uac00\uce58 \ud328\ud134\uc744 \ub2e4\ub8e8\uc5c8\ub2e4(\uac00\uce58 \ud328\ud134\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uc774\ud558 \ub0b4\uc6a9 \ucc38\uc870).<\/p>\n

\uace0\uc720\ud55c \uac00\uce58\ud328\ud134 \ubcc4\ub85c \ubd84\uc11d\uc744 \ud558\uba74 \uc720\uc0ac\ud55c \ud328\ud134\uc774 \ub098\ud0c0\ub09c\ub2e4. \uae30\uc220 \uc9d1\uc57d\uc801\uc778 \uace0\uc131\uc7a5 \ud658\uacbd\uc5d0\uc11c \uae30\uc5c5\uc758 \uc9c0\ud718\ubd09\uc744 \uc7a1\uc744 \ub54c CEO \uc601\ud5a5\uc774 \uac00\uc7a5 \ucee4\uc9c4\ub2e4. Healthy High Growth(\uacac\uc2e4\ud55c \uace0\uc131\uc7a5) \ubc0f Asset-Light Services(\uc790\uc0b0\uacbd\ub7c9\ud654 \uc11c\ube44\uc2a4) \uac00\uce58 \ud328\ud134\uc744 \uac00\uc9c4 \uae30\uc5c5\uc5d0 \ucde8\uc784\ud558\ub294 CEO\ub4e4\uc740 \uac00\uc7a5 \ud070 CEO \uc601\ud5a5 \uaca9\ucc28\ub97c(23~25pp) \ubcf4\uc600\ub2e4. \ubc18\uba74, \uc774\ubbf8 \uc790\ub9ac\ub97c \uc7a1\uc740 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc5d0\uc11c \uc548\uc815\uc801\uc778 \uc218\uc775\uc774 \ucc3d\ucd9c\ub418\ub294 High Value Brand(\uace0\uac00\uce58 \ube0c\ub79c\ub4dc), \uadf8\ub9ac\uace0 \uae34 \uc8fc\uae30\uc758 \uc0c1\ud5a5\uc2dd \ud601\uc2e0\uc744 \ud2b9\uc9d5\uc73c\ub85c \ud558\ub294 Discovery(\ubc1c\uacac\ud615) \uae30\uc5c5\uc5d0 \ucde8\uc784\ud558\ub294 CEO\ub4e4\uc740 \uadf8 \uc601\ud5a5\uc774 \ub354 \uc801\uc740 \uacbd\ud5a5\uc774 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n

CEO \uc601\ud5a5\uc5d0 \uc791\uc6a9\ud558\ub294 \ub610 \ub2e4\ub978 \uc694\uc18c\ub294 \uc870\uc9c1\uc758 \uaddc\ubaa8\uc774\ub2e4. \ud45c\ubcf8 \ub0b4 \ucd5c\ub300\uaddc\ubaa8 \uae30\uc5c5 \uc911 \uc5f0\uac04 \uc778\ud50c\ub808\uc774\uc158 \uc870\uc815 \ub9e4\ucd9c\uc774 500\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc778 \uae30\uc5c5\uc758 \uacbd\uc6b0 \uc0c1\uc704 5\ubd84\uc704\uc640 \ud558\uc704 5\ubd84\uc704 CEO \uc0ac\uc774\uc758 \uc131\uacfc\uaca9\ucc28\uac00 15pp\uc778 \ubc18\uba74 \ub9e4\ucd9c\uc774 50\uc5b5~500\uc5b5 \ub2ec\ub7ec\uc778 \uae30\uc5c5\uc5d0\uc11c\uc758 \uaca9\ucc28\ub294 17pp\uc774\uba70, \uaddc\ubaa8\uac00 \uac00\uc7a5 \uc791\uc740 \uae30\uc5c5\ub4e4\uc740 \uadf8 \uaca9\ucc28\uac00 \ub354 \ucef8\ub2e4. \uc774\ub294 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc758 \ucd5c\uc0c1\uc704 5 \ubd84\uc704 CEO\ub4e4\uc740 \ub354 \ud070 \uac1c\uc120\uc758 \uc5ec\uc9c0\ub97c \uac00\uc9c0\uae30 \ub54c\ubb38\uc774\ub2e4. \uc800\uc131\uacfc CEO\ub4e4\uc758 \uc131\uacfc\ud558\ub77d\uc740 \uae30\uc5c5 \uaddc\ubaa8\uc5d0 \uad00\uacc4 \uc5c6\uc774 \uc720\uc0ac\ud558\ub2e4. \uc774\ub294 \ub354 \uc791\uc740 \uae30\uc5c5\uc5d0\uc11c \ub180\ub77c\uc6b4 \uc218\uc775\uc774 \ubc1c\uc0dd\ud560 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4\ub294 \uc0ac\uc2e4\uacfc \uae30\uc5c5\uc774 \ub098\uc774\ub4e4\uace0 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c, \uc9c0\uc18d \uac00\ub2a5\ud558\uac8c \uc870\uc9c1\uc744 \uc7ac\ucc3d\uc870 \ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6cc\uc9c4\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc18\uc601\ud55c\ub2e4.<\/p>\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uacfc\uac70\uc5d0 \ube44\ucd94\uc5b4\ubcf4\uba74 \ud604\uc7ac \uc9c4\ud589\uc911\uc778 \uc704\uae30 \uae30\uac04\uc5d0 \ub9ce\uc740 \uc2e0\uc784 CEO\uac00 \ucde8\uc784\ud560 \uac00\ub2a5\uc131\uc774 \uc788\ub2e4. 2008\ub144 \uae08\uc735 \uc704\uae30 \ub54c \ud574\ub2f9 \ub144\ub3c4\uc5d0 \uac70\uc758 20%\uc758 \ub9ac\ub354\ub4e4\uc774 \uc0ac\uc784\ud558\uba74\uc11c CEO \uad50\uccb4 \ube44\uc728\uc774 \ucd5c\uace0\uce58\ub97c \uae30\ub85d\ud55c \uac83\uc740 \ub180\ub77c\uc6b4 \uc77c\uc774 \uc544\ub2c8\ub2e4. \uc99d\uac70\uc790\ub8cc\uc5d0 \ub530\ub974\uba74 CEO\uc758 \uc131\uacfc \uc601\ud5a5\uc740 \uc9c0\ub09c \ub450 \ucc28\ub840\uc758 \uacbd\uae30 \uce68\uccb4\uae30\uc5d0 \uc57d\uac04 \uc99d\uac00\ud588\uc73c\uba70, \uc774\ub294 \uc800\uc131\uacfc \ub9ac\ub354\uc758 \uc131\uacfc \ud558\ub77d\uc774 \ub354 \ucef8\uae30 \ub54c\ubb38\uc5d0 \ub098\uc628 \uacb0\uacfc\uc774\ub2e4. \uadf8\ub7ec\ub098 \uc5c5\uacc4\uc218\uc900 \ub300\ube44 \ucd08\uacfc\uc131\uacfc\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 \uce21\uba74\uc5d0\uc11c, \ucd5c\uace0 \uc131\uacfc\ub97c \ubcf4\uc774\ub294 CEO\uc758 \uc131\uacfc\uac1c\uc120 \uac00\ub2a5\uc131\uc740 \ub2e4\ub978 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \ub192\uac8c \ub098\ud0c0\ub098\uae30 \ub54c\ubb38\uc5d0, \uc774\ub4e4\uc740 \uc5ed\uacbd \uc18d\uc5d0\uc11c \uacbd\uc7c1\uc6b0\uc704\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc0c1\uae30\uc2dc\ucf1c \uc900\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4 Jim Whitehurst\ub294 \uc9c0\ub09c \uacbd\uae30\uce68\uccb4\uac00 \uc2dc\uc791\ub420 \ub54c RedHat\uc758 \uc218\uc7a5\uc774 \ub418\uc5c8\ub2e4. IT \uc608\uc0b0\uc774 \uc0ad\uac10\ub41c \uae30\uc5c5 \uace0\uac1d\ub4e4\uc740 \ucc98\uc74c\uc5d0\ub294 \uce5c\uc219\ud55c \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc194\ub8e8\uc158\uacfc \uc791\ubcc4\ud558\ub294 \uac83\uc5d0 \ub300\ud574 \uc6b0\ub824\ud588\uc9c0\ub9cc, RedHat\uc758 \ud569\ub9ac\uc801 \uac00\uaca9\uc758 \uc624\ud508 \uc18c\uc2a4 \uc194\ub8e8\uc158\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc600\ub2e4. Whitehurst\uc758 \uc9c0\ud718 \ud558\uc5d0, RedHat\uc740 \uc774 \uae30\ud68c\ub97c \ud65c\uc6a9\ud588\ub2e4. \uace0\uac1d\uacfc \uc7a5\uae30\uac70\ub798 \uc57d\uc815\uc744 \ub9fa\uace0 \ud074\ub77c\uc6b0\ub4dc \ucef4\ud4e8\ud305 \ubc0f \uac00\uc0c1\ud654\uc640 \uac19\uc740 \uc2e0\uaddc \uae30\uc220\uc5d0 \ud22c\uc790\ud588\ub2e4. \uadf8 \uacb0\uacfc RedHat\uc740 \ub450 \uc790\ub9ac \uc218\uc758 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uae30\ub85d\ud558\uba70 \uae00\ub85c\ubc8c \uae08\uc735 \uc704\uae30\ub97c \uadf9\ubcf5\ud588\ub2e4. \uc774 \uc131\uc7a5\uc138\ub294 IBM\uc774 2019 \ub144\uc5d0 RedHat\uc744 \uc778\uc218\ud560 \ub54c\uae4c\uc9c0 \uacc4\uc18d\ub418\uc5c8\ub2e4.<\/p>\n

CEO \ub9ac\ub354\uc2ed\uc758 \uc131\uacf5 \uc694\uc778 \ud30c\uc545<\/strong><\/h3>\n

CEO\uac00 \ud68c\uc0ac\uc758 \uc131\uc7a5\ucd94\uc774(\uac1c\uc120\uacfc \uc545\ud654 \ub450 \uacbd\uc6b0 \ubaa8\ub450)\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \ubbf8\uce60 \uc218 \uc788\ub294 \uc601\ud5a5\uc744 \uac10\uc548\ud560 \ub54c, \uc720\ub9ac\ud55c \ubc29\ud5a5\uc73c\ub85c \ud655\ub960\uc744 \ub192\uc77c \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc544\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4. \uc7ac\ubb34 \ubc0f \ube44\uc7ac\ubb34\uc801 \uc2e0\ud638\ub97c \uc0b4\ud3b4\ubd04\uc73c\ub85c\uc368 CEO\ub4e4\uc774 \ucde8\ud55c \ub2e4\uc591\ud55c \uc870\uce58\ub97c \ud30c\uc545\ud558\uc5ec \uc131\uacf5\uc801\uc778 \ub9ac\ub354\uc640 \uadf8\ub807\uc9c0 \ubabb\ud55c \ub9ac\ub354\ub97c \uad6c\ubcc4\ud558\ub294 \uc694\uc18c\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\uba87 \uac00\uc9c0 \uc131\uacf5 \uc694\uc18c\ub294 \uc5b4\ub5a0\ud55c \uc0c1\ud669\uc5d0\uc11c\ub4e0 CEO\uac00 \ubcf4\uc774\ub294 \ub192\uc740 \uc131\uacfc\uc640 \uad00\ub828\uc774 \uc788\ub2e4.<\/p>\n

1) \uc804\ub7b5\uc5d0 \ub300\ud55c \uc7a5\uae30\uc801\uc774\uace0 \uc678\ubd80\uc9c0\ud5a5\uc801\uc778 \uc811\uadfc\ubc29\uc2dd\uc744 \ucde8\ud55c\ub2e4.<\/strong><\/h4>\n

\ucd5c\uace0 \uc131\uacfc\ub97c \uc2e4\ud604\ud558\ub294 CEO\ub4e4\uc740 \ub192\uc740 \uc218\uc900\uc758 \uc804\ub7b5\uc801 \uc0ac\uace0\ub97c \ucd94\uad6c\ud55c\ub2e4. \uc99d\uad8c\uac70\ub798\uc704\uc6d0\ud68c \ubcf4\uace0\uc790\ub8cc \ubc0f \uc5f0\ub840 \ubcf4\uace0\uc11c\uc5d0 \ub300\ud55c \uc790\uc5f0\uc5b4 \ucc98\ub9ac \ubd84\uc11d\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc5f0\uad6c\uacb0\uacfc\uc5d0 \ub530\ub974\uba74, \ucd5c\uace0 \uc131\uacfc\ub97c \ubcf4\uc778 CEO\ub4e4\uc740 \uc5ec\ub7ec \ucc28\uc6d0\uc5d0\uc11c \ub2e4\ub978 CEO\ub4e4\uacfc \ub2e4\ub974\uac8c \uc870\uc9c1\uc744 \uc774\ub048\ub2e4. \uc774\ub4e4\uc740 \uae30\uc5c5\uc758 \ud604\uc7ac\ubfd0 \uc544\ub2c8\ub77c \ubbf8\ub798\uc5d0 \uc804\ub7b5\uc801 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \uc7a5\uae30\uc801 \uc2dc\uac01\uc744 \uac00\uc9c0\uba70, \ubcf5\uc7a1\ud558\uace0 \uc5ed\ub3d9\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0 \uc801\ud569\ud55c \uc801\uc751\uc131, \uc720\uc5f0\uc131 \ubc0f \uc0c1\ub9ac\uacf5\uc0dd\uc758 \ucc99\ub3c4\uc778 \u201c\uc0dd\ubb3c\ud559\uc801 \uc0ac\uace0\u201d\ub97c \ud55c\ub2e4. \ub610\ud55c \uc774\ub4e4\uc740 \ubaa9\uc801\uc758\uc2dd\uc5d0 \uc9d1\uc911\ud55c\ub2e4. \uc989, \uc7ac\ubb34\uc801 \uc131\uacfc\ub97c \ub118\uc5b4\uc11c\uc11c \uae30\uc5c5\uc758 \uc5ed\ub7c9\uacfc \uc5f4\ub9dd\uc744 \uc0ac\ud68c\uc801 \ud544\uc694\uc640 \uc5f0\uacc4\ud558\ub294 \uc804\ub7b5 \uc811\uadfc\ubc95\uc744 \ucde8\ud55c\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\uadf8\ub7ec\ud55c CEO \uc911 \ud558\ub098\uac00 Adidas AG\uc758 Kasper Rorsted\uc774\ub2e4. Rorsted\ub294 CEO\ub85c\uc11c \uc7a5\uae30\uc801\uc778 \uc804\ub7b5\uc801 \uc2dc\uc810\uc744 \ucde8\ud588\uc73c\uba70 Adidas\uc758 \uae00\ub85c\ubc8c \uc18c\uc2f1 \ubaa8\ub378\uc758 \ud575\uc2ec\uc740 \uacf5\uae09\uc5c5\uccb4\uc640\uc758 \uc7a5\uae30\uc801 \uad00\uacc4\ub77c\ub294 \uc810\uc744 \uac15\uc870\ud588\ub2e4. 2018\ub144 \ub9d0\uc744 \uae30\uc900\uc73c\ub85c, Adidas\uc758 \uc804\ub7b5\uc801 \uacf5\uae09\uc5c5\uccb4\uc758 84%\uac00 10 \ub144 \uc774\uc0c1, 42%\ub294 20\ub144 \uc774\uc0c1 Adidas\uc640 \ud611\ub825\ud55c \ud68c\uc0ac\uc600\ub2e4. 2016\ub144 \ucd08 \uc774\ub798\ub85c Rorsted\ub294 \uc5f0\uac04 25pp\uc758 \uc5c5\uacc4\ub300\ube44 \ucd08\uacfc\uc131\uacfc\ub77c\ub294 \uae0d\uc815\uc801 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub2e4.<\/p>\n

2) M&A \uc18d\ub3c4\ub97c \ub192\uc778\ub2e4.<\/strong><\/h4>\n

\uc804\uc784\uc790\uc5d0 \ube44\ud574 \uc0c1\uc704 5\ubd84\uc704\uc758 CEO\ub4e4\uc740 \uc7ac\uc784\uae30\uac04 \ub3d9\uc548 \uc778\uc218\ud65c\ub3d9 \uc18d\ub3c4\ub97c \ud3c9\uade0 15% \ub192\uc600\ub2e4. \ubc18\uba74, \ud558\uc704 5\ubd84\uc704 CEO\ub4e4\uc740 \uc778\uc218 \ud65c\ub3d9 \uc18d\ub3c4\ub97c \ud3c9\uade0 7% \ub2a6\ucdc4\ub2e4. \uc2e4\uc801\uc774 \uc800\uc870\ud55c CEO\ub294 M&A \uc18d\ub3c4\ub97c \uc989\uac01\uc801\uc73c\ub85c \uc904\uc774\ub294 \uacbd\ud5a5\uc774 \uc788\uc9c0\ub9cc, \uc131\uacf5\uc801\uc778 CEO\ub294 \ucd08\uae30\uc5d0 \uc804\uc784\uc790\uc640 \ube44\uc2b7\ud55c \uc218\uc900\uc758 \ub51c \ud65c\ub3d9\uc744 \uc720\uc9c0\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4. \uadf8 \ud6c4, \ub354 \ub9ce\uc740 M&A\ub97c \ucd94\uc9c4\ud560 \uc218 \uc788\ub294 \uc785\uc9c0\ub97c \ub2e4\uc9d0\uc73c\ub85c\uc368 \ub51c \ucd94\uc9c4\uc744 \uac00\uc18d\ud654\ud558\uace0 \uadf8 \uc218\uc900\uc744 \uc720\uc9c0\ud55c\ub2e4. \uc774\ub294 \uc131\uacf5\uc801\uc778 CEO\uac00 \uc790\ubcf8\ubc30\ubd84\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc801\uadf9\uc801 \uc811\uadfc\ubc95\uc744 \ucde8\ud55c\ub2e4\ub294 \uac83\uc744 \uc2dc\uc0ac\ud55c\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

Ronnie Leten\uc774 \uc774\uc640 \uac19\uc740 \uc0ac\ub840\ub97c \ubcf4\uc5ec\uc900\ub2e4. 2009\ub144\ubd80\ud130 2017\ub144\uae4c\uc9c0 \ubd81\uc720\ub7fd \ucd5c\ub300\uc758 \uc0b0\uc5c5 \uae30\uc5c5\uc778 Atlas Copco\ub97c \uc774\ub048 Leten\uc740 \uc8fc\uc8fc\uc5d0\uac8c \ubcf4\ub0b4\ub294 \uccab\ubc88\uc9f8 \uc11c\ud55c\uc5d0\uc11c Atlas Copco\uac00 \uc778\uc218\ub97c \ud1b5\ud574 \ubbf8\ub798 \uc131\uc7a5\uc758 3 \ubd84\uc758 1\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \uc131\uc7a5 \uc804\ub7b5\uc744 \uc124\uba85\ud588\ub2e4. \ucde8\uc784 \ud6c4 18\uac1c\uc6d4 \ub3d9\uc548 Leten\uc740 \uc804\uc784\uc790\uc640 \ube44\uc2b7\ud55c M&A \ucd94\uc9c4 \uc218\uc900\uc744 \uc720\uc9c0\ud558\uba74\uc11c \ucd1d \ub9e4\ucd9c\uaddc\ubaa8 14\uc5b5 \ud06c\ub85c\ub098\uc758 9\uac1c \uae30\uc5c5\uc744 \uc778\uc218\ud588\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c M&A \ucd94\uc9c4\uc744 \uadf9\uc801\uc73c\ub85c \uac00\uc18d\ud654\ud558\uc5ec \uadf8 \ud6c4 4\ub144 \ub3d9\uc548 \ucd1d \ub9e4\ucd9c\uaddc\ubaa8 120\uc5b5 \ud06c\ub85c\ub098\uc758 \uc57d 30\uac1c \ud68c\uc0ac\ub97c \uc778\uc218\ud588\ub2e4. Atlas Copco\uc758 \uc2dc\uac00\ucd1d\uc561\uc740 \uadf8\uc758 8\ub144 CEO \uc784\uae30 \ub3d9\uc548 4\ubc30\ub098 \uc99d\uac00\ud588\ub2e4.<\/p>\n

3) \uc7ac\ubb34\uc131\uacfc\ubfd0 \uc544\ub2c8\ub77c \ube44 \uc7ac\ubb34\uc801 \uc131\uacfc\ub3c4 \uac15\uc870\ud55c\ub2e4.<\/strong><\/h4>\n

\ube44\uc7ac\ubb34 \uc131\uacfc\uc5d0 \ub300\ud55c \ud22c\uc790\uc790 \ubc0f \uae30\ud0c0 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc758 \uad00\uc2ec\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c, \uc9c0\ub09c 15 \ub144 \ub3d9\uc548 \uae30\uc5c5\ub4e4\uc740 ESG \uc131\uacfc\ub97c \uac1c\uc120\ud574 \uc654\ub2e4. \uadf8\ub7ec\ub098 \uc131\uacf5\uc801\uc778 CEO\ub294 \ud558\uc704 5 \ubd84\uc704 CEO \ub300\ube44 \ub450 \ubc30\ub85c \ud68c\uc0ac\uc758 ESG \uc810\uc218\ub97c \ub192\uc774\uace0 \uc788\uc74c\uc744 \uad00\ucc30\ud560 \uc218 \uc788\uc5c8\ub2e4. \uc774\ub294 \uc131\uacfc\uac00 \uc800\uc870\ud55c CEO\uac00 \ube44\uc7ac\ubb34\uc801 \uc694\uc778\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc774 \ubd80\uc871\ud558\uc5ec \uc5ed\ub7c9 \ubb38\uc81c\ub85c \ubc1c\uc0dd\ud558\ub294 \ud604\uc0c1\uc77c \uc218\ub3c4 \uc788\uace0, \uc544\ub2c8\uba74 \uc911\uc694\ud55c \uc0ac\ud68c \ubb38\uc81c\uc5d0 \uc798 \ub300\ucc98\ud558\ub294 \uac83\uc774 \uc7a5\uae30\uc801\uc73c\ub85c \uc9c0\uc18d\uac00\ub2a5\ud55c \uac00\uce58\ucc3d\ucd9c\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uae30 \ub54c\ubb38\uc5d0 ESG\uc5d0 \uc9d1\uc911\ud55c \uac83 \uc790\uccb4\ub9cc\uc73c\ub85c \uc9c0\uc18d\uc801 \ucd08\uacfc\uc131\uacfc\uac00 \uc2e4\ud604\ub41c \uac83\uc77c \uc218\ub3c4 \uc788\ub2e4. \uc5b4\ub5a4 \ucabd\uc774\ub4e0 \uac04\uc5d0, \ucd5c\uace0\uc758 CEO\ub294 \uac15\ud55c \ud380\ub354\uba58\ud0c8\uacfc \uc8fc\uac00 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc9c0\uc18d\uc801 \uacb0\uacfc\ub97c \ub0b3\ub294\ub2e4.<\/p>\n

\ucd5c\uace0 \uc131\uacfc\ub97c \uc2e4\ud604\ud558\ub294 CEO\ub4e4\uc740 ESG\ub97c \uad6c\uc131\uc694\uc18c \ubcc4\ub85c \uc0b4\ud3b4\ubcf4\uba70, \ud2b9\ud788 \uc9c0\ubc30\uad6c\uc870\uc5d0 \uc798 \ub300\ucc98\ud588\ub2e4. CEO\uac00 \uc870\uc9c1 \ubaa8\ub378\uc744 \uc124\uc815\ud558\ub294 \ub370 \uc788\uc5b4 \uc218\ud589\ud558\ub294 \uace0\uc720\ud55c \uc5ed\ud560\uc744 \uace0\ub824\ud588\uc744 \ub54c \ub180\ub77c\uc6b4 \uc0ac\uc2e4\uc740 \uc544\ub2c8\ub2e4. \ud2b9\ud788, \ucd5c\uadfc\uc5d0\ub294 \ub2e4\uc911 \uc774\ud574\uad00\uacc4\uc790 \uac70\ubc84\ub10c\uc2a4 \ubaa8\ub378\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c \ucd5c\uace0 \uc131\uacfc\ub97c \ub0b4\ub294 CEO\ub4e4\uc740 \uc8fc\uc8fc \uad00\ub828 \ubb38\uc81c\uc5d0\ub9cc \ubab0\ub450\ud558\ub294 \uac83\uc5d0\uc11c \ubc97\uc5b4\ub098 CSR \uc804\ub7b5 \ubc0f \uad00\ub9ac \uc810\uc218\ub97c \uac1c\uc120\ud55c\ub2e4.<\/p>\n

1995\ub144\ubd80\ud130 2015\ub144\uae4c\uc9c0 Cisco\uc758 CEO\uc600\ub358 John Chambers\uac00 \uadf8\ub7ec\ud55c \uc608\ub97c \ubcf4\uc5ec\uc900\ub2e4. Chambers\ub294 CEO\ub85c\uc11c \ud68c\uc0ac\uc758 \uc2dc\uac00\ucd1d\uc561\uc744 80\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 1,440\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc73c\ub85c \ub298\ub9ac\uba74\uc11c \uc0ac\ud68c\uc801 \uac00\uce58 \ucc3d\ucd9c\uc5d0 \uc804\ub150\ud588\ub2e4. \uadf8\uc758 \uc7ac\uc784\uae30\uac04 \ub3d9\uc548 Cisco\ub294 \ub124\ud2b8\uc6cc\ud06c \uc124\uacc4, \uad6c\ucd95, \uad00\ub9ac \ubc0f \ubcf4\uc548\uc5d0 \ud544\uc694\ud55c \uae30\uc220\uc744 \ud559\uc0dd\ub4e4\uc5d0\uac8c \uac00\ub974\uce58\ub294 IT \uae30\uc220 \ubc0f \uacbd\ub825 \ud504\ub85c\uadf8\ub7a8\uc778 Networking Academy\ub97c \uc124\ub9bd\ud588\ub2e4. 2017\ub144\uc5d0 \ud574\ub2f9 \ud504\ub85c\uadf8\ub7a8\uc740 \uc124\ub9bd 20\uc8fc\ub144\uc744 \ub9de\uc774\ud558\uc600\uc73c\uba70, 180 \uac1c\uad6d\uc5d0\uc11c 780\ub9cc \uba85\uc758 \ud559\uc0dd\ub4e4\uc774 \ud574\ub2f9 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ucc38\uc5ec\ud588\ub2e4.<\/p>\n

4) \ub2e4\uc591\uc131\uc5d0 \ub354 \uad00\uc2ec\uc744 \uac00\uc9c4\ub2e4.<\/strong><\/h4>\n

\ubcf4\ub2e4 \ub2e4\uc591\ud55c \uc778\ub825\uc740 \ud3ed\ub113\uc740 \uc544\uc774\ub514\uc5b4\ub97c \ucc3d\ucd9c\ud558\uae30 \ub54c\ubb38\uc5d0 \ud601\uc2e0 \uc7a0\uc7ac\ub825\uc774 \ub354 \ud06c\ub2e4. \uc774\ub294 \uacbd\uc7c1\uc6b0\uc704 \uc9c0\uc18d\uae30\uac04\uc774 \uc9e7\uc544\uc9c0\ub294 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c \ud2b9\ud788 \ud544\uc694\ud558\ub2e4.<\/p>\n

\ub300\uae30\uc5c5\uc5d0 \ucde8\uc784\ud558\ub294 CEO\uc758 \uacbd\uc6b0 \uc804\uccb4 \uc870\uc9c1\uc758 \uad6c\uc131 \ubcc0\uacbd\uacfc \uad00\ub828\ud558\uc5ec \uc989\uac01\uc801\uc778 \uc9c4\uc804\uc744 \uc774\ub8e8\uae30\uac00 \uc5b4\ub835\ub2e4. \uadf8\ub7ec\ub098 \ub2e4\uc591\uc131\uc758 \uc9c4\uc804\uc5d0 \ub300\ud55c \uc8fc\uc694 \uc9c0\ud45c\ub294 CEO \uc784\uae30 \ub3d9\uc548\uc758 \uc2e0\uaddc\uace0\uc6a9 \uad6c\uc131\uc774\ub2e4. \uac00\uc7a5 \ub2e4\uc591\uc131 \uc218\uc900\uc774 \ub192\uc740 \ud68c\uc0ac\uc5d0\uc11c\ub3c4 \uc131 \ud3c9\ub4f1 \uc2e4\ud604\uc740 \uc5ec\uc804\ud788 \ubd88\ubd84\uba85\ud558\uc9c0\ub9cc, \ucd5c\uace0\uc131\uacfc\ub97c \ub0b4\ub294 CEO\ub4e4\uc740 \uc5ec\uc131 \uc2e0\uc785\uc0ac\uc6d0 \ube44\uc728\uc744 \uc99d\uac00\uc2dc\ud0a4\ub294(36%\uc5d0\uc11c 38%\ub85c) \ubc18\uba74 \ud558\uc704 5 \ubd84\uc704 CEO\ub4e4\uc758 \uacbd\uc6b0 \uadf8 \ube44\uc728\uc774 \ub2e4\uc18c \uac10\uc18c\ud55c\ub2e4(31%\uc5d0\uc11c 30%\ub85c). \ubb3c\ub860 \uc131\ubcc4 \ub2e4\uc591\uc131\uc740 \uc911\uc694\ud55c \ub2e4\uc591\uc131\uc758 \uc5ec\ub7ec \uce21\uba74 \uc911 \ud558\ub098\uc77c \ubfd0\uc774\uc9c0\ub9cc, \ub370\uc774\ud130\uac00 \uac00\uc7a5 \ub110\ub9ac \uac00\uc6a9\ud55c \uc9c0\ud45c\uc774\uba70, \ucd5c\uace0 \uc131\uacfc\ub97c \ubcf4\uc774\ub294 CEO\ub4e4\uc774 \ub2e4\uc591\uc131\uc5d0 \ub354 \uad00\uc2ec\uc744 \uae30\uc6b8\uc778\ub2e4\ub294 \uac00\uc124\uc744 \uc138\uc6b8 \uc218 \uc788\ub2e4.<\/p>\n

\ud2b9\uc815 \uc0c1\ud669\uc5d0\uc11c\uc758 \uc131\uacf5\uc694\uc778<\/strong><\/h3>\n

\uba87 \uac00\uc9c0 \uc131\uacf5\uc694\uc778\ub4e4\uc740 \ubaa8\ub4e0 \uc0c1\ud669\uc5d0\uc11c CEO\uc758 \uc131\uacf5\uc801 \uc131\uacfc\uc640 \uc5f0\uacc4\ub418\uc9c0\ub9cc, \uc5ec\ud0c0 \uc804\ub7b5\uc801 \uc870\uce58\uc758 \uc601\ud5a5\uc740 \uc0c1\ud669\uc5d0 \ub530\ub77c \uc0c1\uc774\ud558\uac8c \ub098\ud0c0\ub09c\ub2e4.<\/p>\n

\ud3c9\uade0\uc801\uc73c\ub85c \uc2e0\uc784 CEO \ucde8\uc784 1\ub144\uc774 \ub418\uba74 \uace0\uc704\uacbd\uc601\uc790 27%\uac00 \uc0ac\uc784\ud55c\ub2e4. \ucde8\uc784\uc2dc\uc810\uc758 \ud68c\uc0ac\uc131\uacfc\uac00 \ub0ae\uc740(\ub3d9\uc885\uc5c5\uacc4 \ub300\ube44 2\ub144 \ud6c4\ud589 TSR \uc131\uacfc 20pp \uc774\uc0c1 \uc800\uc870) \uc0c1\ud669\uc774\ub77c\uba74 \ucd08\uae30\uc758 \uc784\uc6d0 \uc774\uc9c1\ub960\uc740 33%\ub85c \uc0c1\uc2b9\ud55c\ub2e4.<\/p>\n

\ucde8\uc784\uc2dc\uc810\uc758 \uc131\uacfc\uac00 \uc800\uc870\ud55c \uae30\uc5c5\uc744 \uc784\uae30 \ub3d9\uc548 \uc0c1\uc704 5\ubd84\uc704 \uc218\uc900\uc73c\ub85c \uac1c\uc120\uc2dc\ud0a4\ub294 CEO\ub4e4\uc758 \uacbd\uc6b0\uc5d0 \uc784\uc6d0 \uc774\uc9c1\ub960\uc774 \uac00\uc7a5 \ub192\uc558\ub2e4. \uc989, \ucde8\uc784 1\ub144\ub9cc\uc5d0 38%\uc758 \uc784\uc6d0\uc774 \uc0ac\uc784\ud55c\ub2e4. \ubc18\uba74, \ucde8\uc784\uc2dc\uc810\uc758 \ud68c\uc0ac\uc131\uacfc\uac00 \uc88b\uc740 \uacbd\uc6b0\uc5d0\ub294 \uc131\uacf5\uc801 CEO\uc640 \uadf8\ub807\uc9c0 \ubabb\ud55c CEO \uc0ac\uc774\uc5d0 \uc784\uc6d0 \uc774\uc9c1\ub960 \ucc28\uc774\uac00 \uc5c6\uc5c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\ud601\uc2e0\uc801 \uae30\uc5c5\ubcc0\ud654(corporate transformation)\ub294 \uc2e0\uc784 CEO\uac00 \uc5c5\uc801\uc744 \ub0a8\uae30\ub294 \ub610 \ub2e4\ub978 \ubc29\ubc95\uc774\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc740 \uc120\uc81c\uc801\uc73c\ub85c \ubcc0\ud654\ud558\uae30\ubcf4\ub2e4\ub294 \uc120\ud0dd\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uc744 \ub54c\uae4c\uc9c0 \uae30\ub2e4\ub9ac\ubbc0\ub85c \uacb0\uacfc\uc801\uc73c\ub85c \uc7a5\uae30\uc801\uc778 \ubcc0\ud654\ub97c \ucd94\uc9c4\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc2dc\uac04\uacfc \uc790\uc720\uac00 \ubd80\uc871\ud558\uae30 \ub54c\ubb38\uc5d0 \ubcc0\ud654\uac00 \uc5b4\ub835\uace0 \ub300\ubd80\ubd84 \uc774\ub7ec\ud55c \uc2dc\ub3c4\ub4e4\uc740 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uc9c0 \ubabb\ud55c\ub2e4.<\/p>\n

\uae30\uc5c5\ubcc0\ud654\uac00 \ud544\uc694\ud55c \uacbd\uc6b0, \uc784\uae30 \ucd08\uae30\uc5d0 \ubcc0\ud654\uc758 \ud544\uc694\uc131\uc744 \uc778\uc2dd\ud558\uace0 \uc2e0\uc18d\ud558\uac8c \ud589\ub3d9\ud558\ub294 CEO\ub294 \ub450\uace0 \ubcf4\ub294 CEO\ubcf4\ub2e4 \ubcc0\ud654\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uc2e4\ud604\ud558\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc778\ub2e4. \uc7ac\uc784\uae30\uac04 \ub3d9\uc548 \ud601\uc2e0\uc744 \uc2dc\uc791\ud55c CEO \uc911\uc5d0\uc11c\ub3c4 \uccab \ubc88\uc9f8 \ub610\ub294 \ub450 \ubc88\uc9f8 \ud574\uc5d0 \ucd94\uc9c4\ud55c CEO\ub294 \uadf8\ubcf4\ub2e4 \ud6c4\uc5d0 \ucd94\uc9c4\ud55c CEO \ub300\ube44 \ub9e4\ub144 3pp \uc774\uc0c1 \ub354 \uc6d4\ub4f1\ud55c \uc131\uacfc\ub97c \ubcf4\uc600\ub2e4(\uc774\uac83\uc740 \uc0c8\ub85c\uc6b4 \ub9ac\ub354\ub4e4\uc774 \uc131\uacf5\uc801\uc778 \ubcc0\ud654 \ucd94\uc9c4\uc758 \uac00\ub2a5\uc131\uc744 \ub192\uc778\ub2e4\ub294 \uc774\uc804 \uc5f0\uad6c\uacb0\uacfc\uc640 \uc77c\uce58\ud55c\ub2e4.)<\/p>\n

CEO\uc758 \uac1c\uc778\uc801 \ud2b9\uc131<\/strong><\/h3>\n

\uc6b0\ub9ac\ub294 \uc131\uacf5\uc801\uc778 \uc9c0\ub3c4\uc790\uc5d0 \ub300\ud574 \uace0\uc815\uad00\ub150\uc744 \uac00\uc9c0\uace0 \uc788\ub294\uc9c0 \ubaa8\ub978\ub2e4. \ub300\ubd80\ubd84\uc758 \uacbd\uc6b0 CEO\uc758 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \uc694\uc778\uc740 \uc131\uacf5 \uac00\ub2a5\uc131\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\ub294 \uac83\uc73c\ub85c \uad00\ucc30\ub41c\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc131\ubcc4\uc774 \uc720\uc758\ubbf8\ud55cCEO \uc601\ud5a5 \ucc28\uc774\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294\ub2e4\ub294 \uac83\uc744 \uad00\ucc30\ud588\ub2e4.
\n\uadf8\ub7ec\ub098 \ucc28\uc774\uc810\uc774 \ubc1c\uc0dd\ud558\ub294 \ud55c \uac00\uc9c0 \ubcc0\uc218\ub294 \ucc44\uc6a9 \uacbd\ub85c\uc774\ub2e4. \uc678\ubd80\uc5d0\uc11c \uc601\uc785\ub41c CEO\ub294 \ub0b4\ubd80\uc778\uc0ac \ub300\ube44 \ud3c9\uade0\uc801\uc73c\ub85c \uc131\uacfc\uac00 \ub354 \uc88b\uac70\ub098 \ub098\uc058\uc9c0 \uc54a\uc558\uc9c0\ub9cc, \uc131\uacfc\uc758 \ucc28\uc774\ub294 \uc131\uacfc\uac1c\uc120\uacfc \ud558\ub77d\uc758 \ubaa8\ub4e0 \uacbd\uc6b0\uc5d0\uc11c \ub354 \ud06c\uac8c \ubc1c\uc0dd\ud55c\ub2e4.<\/p>\n

\uc778\uad6c\ud1b5\uacc4\uc801 \uc694\uc18c\ub97c \ub118\uc5b4\uc11c\uc11c CEO\uc758 \uac1c\uc778\uc801 \ud2b9\uc131\uc774 \uc131\uacf5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub2e4\ub294 \uac83\uc740 \uadf8\ub7f4\ub4ef\ud558\uac8c \ub4e4\ub9b0\ub2e4. \ud68c\uc0ac\uc5d0 \ub300\ud55c \ub17c\uc758\ub97c \ud560 \ub54c CEO\uac00 \uc0ac\uc6a9\ud558\ub294 \uc5b8\uc5b4\uc5d0\uc11c Big Five \uc131\uaca9 \uc810\uc218\ub97c \uc2e0\ub8b0\ub3c4 \uc788\uac8c \ucd94\ub860\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc900 \ucd5c\uadfc\uc758 \uc5f0\uad6c\uc5d0 \ud798 \uc785\uc5b4 BCG\uc5d0\uc11c\ub294 \uae30\uacc4 \ud559\uc2b5\uc744 \ud1b5\ud574 \ubd84\uae30\ubcc4 \uc218\uc775 \ud68c\uc758\uc758 Q&A \ub3d9\uc548 CEO\ub4e4\uc774 \ud55c \uc751\ub2f5\uc5d0\uc11c CEO\uc758 \ud2b9\uc131\uc744 \uc720\ucd94\ud588\ub2e4.\u00b9<\/p>\n

\uc804\ubc18\uc801\uc73c\ub85c, \ubaa8\ub4e0 \uc131\uaca9 \uc720\ud615\uc758 CEO\uac00 \uc131\uacf5\ud560 \uc218 \uc788\uc73c\uba70 \uac70\uc758 \ubaa8\ub4e0 \ucc28\uc6d0\uc5d0\uc11c \ucd5c\uace0 \uc131\uacfc\uc640 \ucd5c\uc800 \uc131\uacfc\ub97c \ubcf4\uc774\ub294 \ub9ac\ub354 \uc0ac\uc774\uc5d0 \ucc28\uc774\uac00 \uc5c6\uc74c\uc744 \uad00\ucc30\ud588\ub2e4. \ub2ec\ub9ac \ub9d0\ud558\uba74, \ubcf8 \uc5f0\uad6c\ud300\uc740 \uc131\uacf5\uc744 \ubcf4\uc7a5\ud558\uac70\ub098 \ubc30\uc81c\ud558\ub294 \uc131\uaca9 \ud504\ub85c\ud30c\uc77c\uc744 \ucc3e\uc9c0 \ubabb\ud588\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \ucc28\uc774\ub97c \ubcf4\uc774\ub294 \ubcc0\uc218\uac00 \ud558\ub098 \uc788\uc5c8\ub2e4. \uc131\uacfc\uac00 \uc800\uc870\ud55c CEO\ub294 \u201c\uc131\uc2e4\uc131(Conscientiousness)\u201d \uc810\uc218\uac00 \ub192\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc558\ub2e4. \uc774 \uc131\uaca9\ud2b9\uc131\uc740 \uc2e0\ub8b0\uc131\uacfc \uadfc\uba74\uc131\uc744 \uc758\ubbf8\ud558\uc9c0\ub9cc, \ubaa9\ud45c\uc9c0\ud5a5\uc801 \uacc4\ud68d\uc744 \uc120\ud638\ud55c\ub2e4\ub294 \uac83\uc744 \uc554\uc2dc\ud558\uba70, \uc774\ub294 \uc790\ubc1c\uc131, \uc801\uc751\uc131 \ubc0f \ubbfc\ucca9\uc131\uc744 \ud76c\uc0dd\ud574\uc57c \ud55c\ub2e4.\u00b2 \uc624\ub298\ub0a0\uc758 \ubcf5\uc7a1\ud558\uace0 \uc5ed\ub3d9\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c \uc774\ub7ec\ud55c \uc131\uaca9\uc774 \ub354 \ub0ae\uc740 \uc9c1\uc704\uc5d0\uc11c\ub294 \uac15\ub825\ud55c \ud6a8\uacfc\ub97c \ubc1c\ud718\ud560 \uc218\ub3c4 \uc788\uc9c0\ub9cc \ucd5c\uace0\uc9c1\uc704\uc5d0\uc11c\ub294 \uc131\uacf5 \uc2e4\ud604\uc5d0 \ub35c \uc801\ud569\ud55c \uc131\uaca9\uc77c \uc218 \uc788\ub2e4. \uc6b0\ub9ac\ub294 \ucd5c\uadfc \uc218\uc2ed \ub144 \ub3d9\uc548 \uace0\uc804\uc801\uc778 \uc804\ub7b5 \uae30\ud68d\uc774 \ub354 \uc774\uc0c1 \ub9cc\ub2a5 \ud574\uacb0\ucc45\uc774 \uc544\ub2c8\uac8c \ub418\uc5c8\uc73c\uba70 \uae30\uc220 \ubc0f \uae30\ud0c0 \uc694\uc18c\uac00 \uc0ac\uc5c5\ubaa8\ub378 \uc9c4\ud654\ub97c \uac00\uc18d\ud654\ud558\uace0 \uacbd\uc7c1\uc6b0\uc704 \uc720\uc9c0\ub97c \uc5b4\ub835\uac8c \ud568\uc5d0 \ub530\ub77c \uc804\ub7b5\uc5d0 \ub300\ud55c \ub354 \uc5ed\ub3d9\uc801\uc778 \uc811\uadfc\ubc29\uc2dd\uc73c\ub85c \ubcf4\uc644\ud574\uc57c \ud55c\ub2e4\uace0 \ubc1d\ud78c \ubc14 \uc788\ub2e4. \uc0b0\uc5c5\ubcc4 \ucc28\uc774\ub97c \uc0b4\ud3b4\ubcf4\uba74, \uc774\ub7ec\ud55c \ud328\ud134\uc740 \uae30\uc220\uc9d1\uc57d\uc801\uc774\uace0 \uc5ed\ub3d9\uc801\uc778 \uc0b0\uc5c5(IT, \ud1b5\uc2e0, \uc784\uc758\uc18c\ube44\uc7ac)\uc5d0\uc11c \uac00\uc7a5 \ub450\ub4dc\ub7ec\uc9c4\ub2e4.<\/p>\n

\uc2dc\uc0ac\uc810<\/strong><\/h3>\n

\ubaa8\ub4e0 CEO \uc784\uae30\ub294 \ub2e4\ub974\uc9c0\ub9cc, BCG\uc758 \uc5f0\uad6c \uacb0\uacfc\ub294 \uc131\uacf5 \uac00\ub2a5\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uc870\uce58\uc640 CEO\ud2b9\uc131\uc758 \ud328\ud134\uc774 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud55c\ub2e4. \uc774\ub4e4\uc744 \uc885\ud569\ud558\uba74 CEO\uac00 \uc2dc\uc0ac\uc810\uc744 \ub3c4\ucd9c\ud560 \uc218 \uc788\ub294 \ud3ed\ub113\uc740 \uc6d0\uce59\uc744 \uc54c \uc218 \uc788\ub2e4.<\/p>\n

1. \uc77c\ubc18\uc801 \uc218\uc900\uc744 \ub6f0\uc5b4\ub118\uae30 \uc704\ud574 \ub178\ub825\ud558\ub77c.<\/strong> CEO \ud6a8\uacfc\uc758 \uc815\ub3c4\ub294 \uc77c\ubd80 \uc0c1\ud669\uc5d0\uc11c\ub294 \ub354 \ud074 \uc218 \uc788\uace0 \ub2e4\ub978 \uc0c1\ud669\uc5d0\uc11c\ub294 \ub354 \uc801\uc744 \uc218 \uc788\uc9c0\ub9cc, \ubaa8\ub4e0 \uc0b0\uc5c5 \ubc0f \ud68c\uc0ac \uc720\ud615\uc5d0\uc11c \ucd5c\uc0c1\uc758 \uc131\uacfc\uc640 \ucd5c\uc800\uc131\uacfc\ub97c \ubcf4\uc774\ub294 CEO \uc0ac\uc774\uc5d0\ub294 \uc0c1\ub2f9\ud55c \ucc28\uc774\uac00 \uc788\ub2e4. \uc774\ub294 \ud2b9\uc815 \uc0b0\uc5c5 \ub0b4 \uae30\uc5c5 \uac04 \uc131\uacfc\uaca9\ucc28\uac00 \uc0b0\uc5c5 \uac04 \uc131\uacfc\uaca9\ucc28\ubcf4\ub2e4 \ud6e8\uc52c \ud06c\ub2e4\ub294 \uc774\uc804\uc758 \uc5f0\uad6c\uacb0\uacfc\uc640 \uc77c\uce58\ud55c\ub2e4. \ub530\ub77c\uc11c \ub9ac\ub354\uac00 \uc77c\ubc18\uc801 \uc218\uc900\uc744 \ub6f0\uc5b4\ub118\uc5b4 \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ub0b4\uae30 \uc704\ud574\uc11c\ub294 \u201c\uc6b0\uc218 \uc0ac\ub840\u201d(\uc131\uacfc\ub97c \ud3c9\uc900\ud654\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc74c)\uc5d0 \uc9d1\uc911\ud558\uae30 \ubcf4\ub2e4\ub294 \ud601\uc2e0\uc801\uc774\uace0 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uc5d0 \ub354 \uc911\uc810\uc744 \ub450\uc5b4\uc57c \ud55c\ub2e4. \uc804\ub7b5\uc740 \uc885\uc885 \uc5c5\ud669\uc774 \ud68c\uc0ac\uc758 \uc6b4\uba85\uc744 \uacb0\uc815 \uc9d3\ub294 \uc911\uc694\ud55c \uc694\uc18c\ub77c\ub294 \uac00\uc815\ud558\uc5d0 \uc218\ud589\ub418\uc9c0\ub9cc, \uc2e4\uc81c \uc99d\uac70\ub97c \uc0b4\ud3b4\ubcf4\uba74 \uadf8\ub807\uc9c0 \uc54a\ub2e4.<\/p>\n

\uc704\uae30 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc0c1\ub2f9\ud55c \uacbd\uc7c1\uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4. \uacbd\uae30 \uce68\uccb4\uae30\uc5d0 \uacbd\uc7c1\uad6c\ub3c4\uc758 \ubcc0\ub3d9\uc131\uc774 \uc99d\uac00\ud558\uace0 14%\uc758 \uae30\uc5c5\uc774 \ub9e4\ucd9c \ubc0f \ub9c8\uc9c4 \uc131\uc7a5\uc744 \uacbd\ud5d8\ud55c\ub2e4. \ub610\ud55c \uc790\ub8cc\uc5d0 \ub530\ub974\uba74, \uacbd\uae30 \uce68\uccb4\ub97c \ubc97\uc5b4\ub098\uba74\uc11c \uc785\uc9c0\ub97c \uac15\ud654\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc7a5\uae30\uc801\uc774\uace0 \uc131\uc7a5 \uc911\uc2ec\uc758 \uad00\uc810\uc744 \uac00\uc9c0\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4. \ud604\uc7ac\uc758 \uc704\uae30 \uc18d\uc5d0\uc11c \ub9ac\ub354\ub4e4\uc740 \ud3ed\ud48d\uc744 \ud5e4\uccd0 \ub098\uac00\ub294 \uac83\ubfd0 \uc544\ub2c8\ub77c \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ud65c\uc6a9\ud558\uace0 \ubbf8\ub798\ub97c \uc704\ud574 \uc0ac\uc5c5\uc744 \uc7ac\uad6c\uc0c1\ud558\ub294 \uac83\uc5d0 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \uacbd\uae30\uce68\uccb4\ub294 \ubcf4\ub2e4 \uc548\uc815\uc801\uc778 \uc2dc\uae30\ubcf4\ub2e4\ub3c4 \uacbd\uc7c1\uc6b0\uc704\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \ub354 \uc88b\uc740 \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/p>\n

2. \uc911\uc694 \uc870\uce58\ub97c \ud30c\uc545\ud558\uace0 \uc120\uc81c\uc801\uc73c\ub85c \uc6c0\uc9c1\uc5ec\ub77c.<\/strong> \uc131\uacf5\uc801\uc778 CEO\ub4e4\uc740 \uacf5\ud1b5\uc801\uc73c\ub85c \ud544\uc694\ud55c \uacbd\uc6b0 \uc870\uae30\uc5d0 \uc870\uce58\ub97c \ucde8\ud588\ub2e4. \uc131\uacfc\uac00 \uc800\uc870\ud55c \uacbd\uc601\uc9c4\uc758 \uad50\uccb4\ub97c \uac00\uc18d\ud654\ud558\uace0 \uc784\uae30 \ucd08\uae30\uc5d0 M&A \ucd94\uc9c4\uc744 \uc8fc\uc800\ud558\uc9c0 \uc54a\uc558\uc73c\uba70 \ud544\uc694\ud55c \uacbd\uc6b0 \uc2e0\uc18d\ud558\uac8c \uc870\uc9c1\ubcc0\ud654\uc5d0 \ucc29\uc218\ud588\ub2e4.
\n\uc7a5\uae30\uadfc\uc18dCEO\uc758 \uacbd\uc6b0\uc5d0\ub3c4 \ubcc0\ud654\uc5d0 \uc120\uc81c\uc801\uc73c\ub85c \ucc29\uc218\ud558\ub294 \uac83\uc740 \uc758\ubbf8\uac00 \uc788\ub2e4. \uadf8\ub7ec\ub098 \uc0c8\ub85c\uc6b4 \ub9ac\ub354\uac00 \uc0c8\ub85c\uc6b4 \uad00\uc810\uc744 \ubcf4\uc720\ud558\uace0 \uc2dc\uae09\ud568\uc744 \uc778\uc9c0\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc740 \ubc18\uba74, \ud604\uc9c1 \ub9ac\ub354\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uc704\ud611\uc744 \uc778\uc2dd\ud558\uace0 \uc774\uc5d0 \ub300\uc751\ud574 \uc790\uc6d0\uc744 \ub3d9\uc6d0\ud558\uae30 \uc704\ud574 \uc790\uae30\ub9cc\uc871\uc774\ub098 \ud0c0\uc131\uc5d0 \ube60\uc9c0\ub294 \uac83\uc744 \ub9c9\uae30 \uc704\ud574 \ub354 \ud798\ub4e4\uac8c \uc2f8\uc6cc\uc57c \ud55c\ub2e4.<\/p>\n

3. \uc804\ub7b5\uc5d0 \ub300\ud574 \ucc28\ubcc4\uc801\uc774\uace0 \uc5ed\ub3d9\uc801\uc778 \uc811\uadfc\ubc95\uc744 \ucde8\ud558\ub77c.<\/strong> \uc804\ud1b5\uc801\uc73c\ub85c \uae30\uc5c5 \ub9ac\ub354\uc758 \uc5ed\ud560\uc740 \uba85\ud655\ud55c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc774\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uacc4\ud68d\uc744 \uc815\uc758\ud558\ub294 \uac83\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc558\ub2e4. \uadf8\ub7ec\ub098 \uc810\uc810 \ubd88\ud655\uc2e4\ud558\uace0 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c \uc804\ud1b5\uc801\uc778 \uacc4\ud68d\uc218\ub9bd \ud504\ub85c\uc138\uc2a4\uac00 \ud56d\uc0c1 \ucd5c\uc120\uc758 \uc811\uadfc\ubc95\uc740 \uc544\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc9c0\ub098\uce58\uac8c \u201d\ubaa9\ud45c\uc9c0\ud5a5\uc801\u201d\uc778 \ub9ac\ub354\ub294 \ud2b9\ud788 \ud63c\ub780\uc2a4\ub7ec\uc6b4 \uc0b0\uc5c5 \ud658\uacbd\uc5d0\uc11c \ub354 \uc800\uc870\ud55c \uc131\uacfc\ub97c \ubcf4\uc778\ub2e4. \ubc18\uba74, \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \ub9ac\ub354\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \uac01 \ubd80\ubd84\uc5d0\uc11c \uc804\ub7b5\uc5d0 \ub300\ud55c \uc62c\ubc14\ub978 \uc811\uadfc\ubc29\uc2dd\uc744 \ucc44\ud0dd\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc73c\uba70, \ud2b9\ud788 \ud544\uc694\ud55c \uacbd\uc6b0 \uc5ed\ub3d9\uc801\uc774\uace0 \ucc3d\uc758\uc801\uc778 \uc811\uadfc\ubc29\uc2dd\uc744 \ucde8\ud560 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4.<\/p>\n

4. \uae0d\uc815\uc801\uc778 \uc0ac\ud68c\uc801 \ubaa9\uc801\uc744 \uba85\ud655\ud788 \ud45c\ud604\ud558\uace0 \uc774\ub97c \uc2e4\ucc9c\ud558\ub77c.<\/strong> \uc6b0\uc218\ud55c CEO\ub4e4\uc740 \uc810\uc810 \uc8fc\uc8fc\ubfd0 \uc544\ub2c8\ub77c \uad11\ubc94\uc704\ud55c \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc744 \uc0b4\ud53c\ub3c4\ub85d \uc694\uad6c \ubc1b\uace0 \uc788\uc73c\uba70, \uc7a5\uae30\uc801\uc73c\ub85c \uae30\uc5c5\uc740 \uc778\uc7ac, \uace0\uac1d \ubc0f \uc790\ubcf8\uc744 \uacc4\uc18d \ub04c\uc5b4\ub4e4\uc77c \uc218 \uc788\uc73c\ub824\uba74 \uc0ac\ud68c\uc5d0 \uac00\uce58\ub97c \ucc3d\ucd9c\ud574\uc57c \ud55c\ub2e4. \uac00\uc7a5 \uc131\uacf5\uc801\uc778 CEO\ub4e4\uc740 \uc7ac\ubb34\uc218\uc775 \uadf9\ub300\ud654\ub97c \ub118\uc5b4\uc120 \ubaa9\uc801\uc744 \uba85\ud655\ud788 \uc18c\ud1b5\ud558\uace0 \ube44\uc7ac\ubb34\uc801 \ucc28\uc6d0\uc758 \uc131\uacfc\ub3c4 \ud5a5\uc0c1\uc2dc\ud0b4\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \ubb38\uc81c\uc5d0 \ub300\ucc98\ud55c\ub2e4. \uae30\uc5c5\uc758 \uc0ac\ud68c\uacf5\ud5cc\uc5d0 \ub300\ud55c \uae30\ub300\uac00 \ub192\uc544\uc9c0\uace0 \uc788\uc73c\uba70 \ub9ac\ub354\ub294 \ube44\uc988\ub2c8\uc2a4 \ubc0f \uc0ac\ud68c\uc801 \uc774\uc775\uc744 \ub3d9\uc2dc\uc5d0 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc0ac\uc5c5\ubaa8\ub378 \ud601\uc2e0\uc744 \ucd94\uad6c\ud574\uc57c \ud560 \ud544\uc694\uc131\uc774 \ucee4\uc9c8 \uac83\uc774\ub2e4.<\/p>\n

\ud604\uc7ac\uc758 \uc704\uae30\uc0c1\ud669\uc5d0\uc11c \ud68c\uc0ac\ub97c \uc774\ub04c\uba74\uc11c CEO\ub4e4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4. \ub9ac\ub354\uac00 \uc5b8\uc81c, \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc6d0\uce59\uacfc \uc131\uacf5 \uac00\ub2a5\uc131\uc744 \ub192\uc774\ub294 \uc694\uc18c\ub97c \uc774\ud574\ud568\uc73c\ub85c\uc368 \ub9ac\ub354\ub294 \uc624\ub298\ub0a0\uc758 \ub3c4\uc804\uacfc\uc81c\ub97c \ud5e4\uccd0\ub098\uac00\uae30 \uc704\ud55c \uadc0\uc911\ud55c \uc2dc\uc0ac\uc810\uc744 \ub3c4\ucd9c\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\n

 <\/p>\n

\uc0c1\uc138 \ubc29\ubc95\ub860<\/strong><\/h3>\n

1985\ub144~2018\ub144 \uc778\ud50c\ub808\uc774\uc158 \uc870\uc815 \ub9e4\ucd9c\uc774 5,000\ub9cc \ub2ec\ub7ec \uc774\uc0c1\uc778 \ud68c\uc0ac\ub97c \uc774\ub04c\uc5c8\ub358 BoardEx \ub370\uc774\ud130\ubca0\uc774\uc2a4 \ub0b4 CEO\ub4e4\uc744 \ubd84\uc11d\ud588\ub2e4. \uc7ac\uc784\uae30\uac04\uc774 \ud55c \ud68c\uc0ac\uc5d0\uc11c \ucd5c\uc18c 3\ub144\uc774 \ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uc758 CEO\ub4e4\uc740 \uc81c\uc678\ud588\ub2e4.<\/p>\n

CEO \ud6a8\uacfc\ub97c \ucd94\uc815\ud558\uae30 \uc704\ud55c \ubaa9\uc801\uc73c\ub85c, \uc5f0\ub3c4, \uc0b0\uc5c5 \ubc0f \ucde8\uc784\uc2dc\uc810\uc758 \ud68c\uc0ac\uc131\uacfc\ub97c \ud1b5\uc81c\ubcc0\uc778\uc73c\ub85c, \ub610\ud55c \uac01 CEO\uc5d0 \ub300\ud574 \uc9c0\uc2dc\ubcc0\uc218(indicator variable)\uc744 \uc801\uc6a9\ud558\uc5ec \uc5f0\uac04 TSR \ucd08\uacfc\uc131\uacfc\ub97c \ud68c\uadc0\ubd84\uc11d\ud558\ub294 \ubaa8\ub378\uc744 \uad6c\ucd95\ud55c\ub2e4. \uc5f0\ub3c4\uc640 \uc0b0\uc5c5\uc744 \ud1b5\uc81c\ubcc0\uc778\uc73c\ub85c \uc124\uc815\ud560 \ub54c\uc5d0\ub294 \uac01 \uc5f0\ub3c4\uc5d0 \ub300\ud55c \uc9c0\uc2dc\ubcc0\uc218 \ubc0f \uc5f0\ub3c4-\uc0b0\uc5c5 \uc30d \ubcc4 \uc5c5\uacc4\ud3c9\uade0 \ucd08\uacfc\uc131\uacfc\ub97c \uc774\uc6a9\ud55c\ub2e4. \uae30\uc5c5\uc758 \uc774\uc804 \uc131\uacfc\ub97c \ud1b5\uc81c\ubcc0\uc778\uc73c\ub85c \uc124\uc815\ud558\uae30 \uc704\ud574 CEO \uc784\uae30 \uc2dc\uc791 \uc804 2\ub144 \ud6c4\ud589 \ud3c9\uade0 TSR \ucd08\uacfc\uc131\uacfc\ub97c \uc0ac\uc6a9\ud55c\ub2e4. \uadf9\ub2e8\uc801\uc778 \uc774\uc0c1\uce58\uc758 \uc601\ud5a5\uc744 \uc81c\uac70\ud558\uae30 \uc704\ud574 TSR \ucd08\uacfc\uc131\uacfc\uc758 \uc0c1\uc704 5%\uc640 \ud558\uc704 5%\uac00 \uc708\uc800\ud654 \uc870\uc815\ub418\uc5c8\ub2e4(winsorized).<\/p>\n

\uac01 CEO \uc9c0\ud45c \ubcc0\uc218\uc5d0 \ub300\ud55c \uacc4\uc218 \uac12\uc740 CEO \uc7ac\uc784\uae30\uac04 \ub3d9\uc548\uc758 \u201cCEO \ud6a8\uacfc\u201d \ub610\ub294 \uc9c0\uc18d\uc801\uc778 TSR \ucd08\uacfc\uc131\uacfc\uc5d0 \ub300\ud55c \uc5f0\uac04 \uc601\ud5a5\uc744 \ub098\ud0c0\ub0b8\ub2e4.<\/p>\n

\n

 <\/p>\n

\uac00\uce58\ud328\ud134\uc758 \uc0c1\uc138 \ub0b4\uc6a9<\/strong><\/h3>\n

\uc2dc\uc791\uc2dc\uc810\uc758 \uc0c1\ud669\uc740 \uac1c\ubcc4 \uae30\uc5c5\ub9c8\ub2e4 \ub2e4\ub974\uc9c0\ub9cc, \ubc18\ubcf5\ub418\ub294 \uacf5\ud1b5 \ud328\ud134\uc5d0 \ub300\ud55c \uacfc\uac70 \uc2e4\uc99d\uc801 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uac00\uce58\ucc3d\ucd9c\uacfc \uac00\uc7a5 \uad00\ub828 \uc788\ub294 \uc77c\ub828\uc758 \uc131\uacfc \uc6b0\uc120\uc21c\uc704\ub97c \uc124\uba85\ud558\ub294 10 \uac00\uc9c0 \uace0\uc720\ud55c \uac00\uce58\ud328\ud134\uc774 \ub3c4\ucd9c\ub41c\ub2e4. \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \u201c\uac00\uce58\ud328\ud134: \uac1c\ub150(Value Patterns: The Concept)<\/a>\u201d\uc5d0\uc11c \ucc38\uc870\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\n

1<\/sup> Harrison et. al. (2019\ub144 4\uc6d4) CEO\uc758 \uc131\uaca9 \uce21\uc815: \uc5b8\uc5b4\uc801 \ub3c4\uad6c\uc758 \uac1c\ubc1c, \uac80\uc99d \ubc0f \uc2dc\ud5d8 (Measuring CEO Personality: Developing, validating, and testing a linguistic tool) Strategic Management Journal
\n2<\/sup> \u201c5\ub300 \ud2b9\uc131 \ubd84\ub958: \uc5ed\uc0ac, \uce21\uc815, \uc774\ub860\uc801 \uad00\uc810\u201d, \uc131\uaca9\uc5d0 \ub300\ud55c \ud578\ub4dc\ubd81: \uc774\ub860\uacfc \uc5f0\uad6c(\u201cThe Big-Five Trait Taxonomy: History, Measurement, and Theoretical Perspectives\u201d, Handbook of personality: Theory and research) (1999)<\/p>\n

\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

CEO\ub4e4\uc740 \ud68c\uc0ac\uc758 \uc131\uacfc\uc5d0 \ucc45\uc784\uc744 \uc9c0\uace0 \uc8fc\uc694 \ub300\ubcc0\uc778 \uc5ed\ud560\uc744 \ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc804\ub7b5\uc801 \ubc29\ud5a5 \uc124\uc815\uc5d0\uc11c \uc870\uc9c1 \uc7a0\uc7ac\ub825\uc758 \ucd5c\ub300 \uc2e4\ud604, \ub300\ub0b4\uc678 \uc774\ud574\uad00\uacc4\uc790\uc758 \ucc38\uc5ec \ud655\ubcf4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc218\uc758 \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\ub2e4. \ucf54\ub85c\ub09819\uc640 \uac19\uc740 \uc704\uae30 \uc0c1\ud669\uc5d0\uc11c\ub294 \uc9c1\uc6d0\uacfc \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 CEO\uc5d0\uac8c \ubc29\ud5a5\uc124\uc815, \uc815\ubcf4 \ubc0f \ub3d9\uae30 \ubd80\uc5ec\ub97c \uc694\uccad\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \ucc45\uc784\uc740 \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9c4\ub2e4<\/p>\n","protected":false},"author":1,"featured_media":2198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-2192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-covid19"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=2192"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/2198"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=2192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=2192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=2192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}