{"id":2215,"date":"2020-05-28T13:38:12","date_gmt":"2020-05-28T04:38:12","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2215"},"modified":"2020-06-08T13:29:17","modified_gmt":"2020-06-08T04:29:17","slug":"a-new-outlook-on-pricing-and-revenue-management-for-banks","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/a-new-outlook-on-pricing-and-revenue-management-for-banks\/","title":{"rendered":"\uc740\ud589\uc758 \uac00\uaca9\ucc45\uc815 \ubc0f \uc218\uc775\uad00\ub9ac\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc804\ub9dd"},"content":{"rendered":"

\uc740\ud589\uc5c5\uacc4\ub294 \uc2ec\uac01\ud55c \ucf54\ub85c\ub09819 \uc704\uae30\uc758 \uc9c1\uac04\uc811\uc801 \uc601\ud5a5\uc744 \uc544\uc9c1 \uc644\uc804\ud788 \ub5a8\uccd0\ub0b4\uc9c0 \ubabb\ud588\ub2e4. \uc790\ubcf8\uc2dc\uc7a5 \ub454\ud654\ub85c \uc6b4\uc6a9 \uc911\uc778 \uace0\uac1d\uc790\uc0b0\uc758 \uac00\uce58\uac00 \uac10\uc18c\ud558\uba70 \uc790\uc0b0\uad00\ub9ac \uc218\uc775\uc774 \ud558\ub77d\ud588\ub2e4. \uc804 \uc138\uacc4\uc758 \uc790\ud0dd\ub300\ud53c\ub839 \ubc0f \ubd09\uc1c4\uc870\uce58\ub294 \uae30\uc5c5\uae08\uc735 \uc740\ud589\uc5d0\uc11c \ub300\ucd9c\uc2e0\uccad \uc99d\uac00\ub85c \uc774\uc5b4\uc84c\uc9c0\ub9cc, \uae30\uc5c5\ub4e4\uc774 \ubd80\uc871\ubd84\uc744 \ud574\uc18c\ud558\uae30 \uc704\ud574 \ud604\uae08\uc744 \ud544\uc694\ub85c \ud558\ubbc0\ub85c \uc2e0\uc6a9\uc704\ud5d8\ub3c4 \ud568\uaed8 \uc99d\uac00\ud588\ub2e4. \ub9ce\uc740 \uac1c\uc778\uae08\uc735 \uc740\ud589\uc5d0\uc11c\ub294 \uc2e4\uc5c5\uacfc \uc784\uae08\uc0ad\uac10\uc774 \uace0\uac1d\ub4e4\uc758 \ud734\uac00 \ubc0f \uc8fc\uc694\uad6c\ub9e4 \uc720\uc608\ub85c \uc774\uc5b4\uc9c0\uba74\uc11c \ub300\ucd9c\uc2e0\uccad\uc774 \uac10\uc18c\ud588\ub2e4.<\/p>\n

\uc704\uae30\ub294 \ud589\ub3d9\ubcc0\ud654\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\ub2e4. \ud589\ub3d9\ubcc0\ud654\ub294 \uace0\uac1d\uc774 \uc790\uc2e0\ub4e4\uc758 \uc694\uad6c\ub97c \uc7ac\uc815\uc758\ud558\uace0 (\uc120\ud0dd \ub610\ub294 \ud544\uc694\uc5d0 \uc758\ud574) \ube44\ub300\uba74 \uc11c\ube44\uc2a4\uc640 \ub514\uc9c0\ud138 \ucc44\ub110\ub85c \uc804\ud658\ud568\uc5d0 \ub530\ub77c \uc77c\uc5b4\ub098\uac8c \ub41c \uac83\uc774\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654 \uc911 \uc77c\ubd80\ub294 \uc77c\uc2dc\uc801\uc77c \uc218 \uc788\uc9c0\ub9cc \ub2e4\ub978 \ubcc0\ud654\ub294 \ud5a5\ud6c4 \uba87 \ub144 \ub3d9\uc548 \uc740\ud589\uc11c\ube44\uc2a4\uc758 \ud328\ud134\uc744 \ubc14\uafc0 \uac83\uc774\ub2e4. \ub514\uc9c0\ud138\ub85c\uc758 \uc804\ud658\uc740 \uc774\uc81c \uc810\uc9c4\uc801\uc778 \uc804\ud658\uc5d0\uc11c \ud6e8\uc52c \ub354 \uc801\uadf9\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ubc14\ub00c\uc5b4\uc57c \ud55c\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uc740\ud589\ub4e4\uc740 \ud0dc\uc0dd\uc801\uc778 \ub514\uc9c0\ud138 \uacbd\uc7c1\uc790\uc5d0\uac8c \uc0c1\ub2f9\ud55c \uc810\uc720\uc728\uc744 \ub0b4\uc5b4\uc904 \uc704\ud5d8\uc744 \uac10\uc218\ud574\uc57c \ud55c\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc694\uc18c\ub4e4 \ub54c\ubb38\uc5d0 \uc740\ud589\ub4e4\uc7406\uac1c\uc6d4 \uc804\uc5d0 \uc0c1\uc0c1\ud588\ub358 \uac83\uacfc\ub294 \ud655\uc5f0\ud788 \ub2ec\ub77c\uc9c8 \ubbf8\ub798\uc5d0 \ub300\ube44\ud558\uc5ec \uacc4\ud68d\ud574\uc57c \ud55c\ub2e4. \uc740\ud589\ub4e4\uc740 \uc99d\uac00\ub41c \uc704\ud5d8\uc744 \uc815\ud655\ud558\uac8c \ud3c9\uac00\/\uad00\ub9ac\ud558\uace0 \uc804\ubc18\uc801 \uacbd\uc81c\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uc815\ubd80\uc640 \ub354\uc6b1 \uae34\ubc00\ud788 \ud611\ub825\ud574\uc57c \ud55c\ub2e4. \ub3d9\uc2dc\uc5d0, \uadf8\ub4e4\uc740 \ud604\uc7ac\uc758 \uc704\uae30\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud0d0\uc0c9\ud574 \ub098\uac00\uace0 \uac15\ub825\ud55c \uc785\uc9c0\ub97c \uad6c\ucd95\ud574 \uc0c8\ub85c\uc6b4 \ubbf8\ub798\ub97c \ub9de\uc774\ud558\uae30 \uc704\ud574 \uc0c8\ub85c\uc6b4 \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud558\uace0 \uc6b4\uc601\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \uc7ac\ud3b8\ud574\uc57c \ud55c\ub2e4. \uac00\uaca9\ucc45\uc815 \ubc0f \uc218\uc775\uad00\ub9ac(pricing and revenue management, PRM)\ub294 \uc740\ud589\uc774 \uc0c1\ud488 \ubc0f \uac00\uce58\uc81c\uc548\uc744 \ubcc0\uacbd\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uac00\ub9dd\uace0\uac1d\ubc1c\uad74, \uad50\ucc28\ud310\ub9e4, \uc0c1\ud5a5\ud310\ub9e4 \ubc0f \ubcf4\uc720\ub97c \ud1b5\ud574 \uace0\uac1d\ud3c9\uc0dd\uac00\uce58\ub97c \uad00\ub9ac\ud558\ub3c4\ub85d \ub3c4\uc6c0\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \uc804\ud658\uc5d0 \ud544\uc218\uc801\uc778 \uc5ed\ud560\uc744 \ud55c\ub2e4.<\/p>\n

PRM\uc758 \uc5ed\ud560 \ubcc0\ud654<\/strong><\/h3>\n

\ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589\uc5d0 \ub530\ub77c \uc740\ud589\uc758 PRM \uc811\uadfc\ubc95 \ubc0f \uac00\uaca9\uad6c\uc870 \ucc28\ubcc4\ud654 \ubc29\uc548\uc5d0 \uc774\ud558\uc758 \uc138 \uac00\uc9c0 \uac70\uc2dc\uc801\/\ubbf8\uc2dc\uc801 \uc0ac\ud56d\uc774 \uace0\ub824\ub418\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n