{"id":2223,"date":"2020-05-28T18:32:58","date_gmt":"2020-05-28T09:32:58","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2223"},"modified":"2020-06-04T16:30:41","modified_gmt":"2020-06-04T07:30:41","slug":"how-vital-companies-think-act-and-thrive","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/how-vital-companies-think-act-and-thrive\/","title":{"rendered":"\ud65c\ub825\uc801 \uae30\uc5c5\uc774 \uc0dd\uac01\ud558\uace0 \ud589\ub3d9\ud558\uba70 \uc131\uacf5\ud558\ub294 \ubc95"},"content":{"rendered":"

\u201c\ud65c\ub825\uc740 \uc9c0\uc18d\ud558\ub294 \ub2a5\ub825\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\uc2dc \uc2dc\uc791\ud558\ub294 \ub2a5\ub825\uc5d0\uc11c\ub3c4 \ub098\ud0c0\ub09c\ub2e4.\u201d <\/em>
\n\u2014 F. \uc2a4\ucf67 \ud53c\uce20\uc81c\ub7f4\ub4dc<\/em><\/p>\n

\u201c\ub300\uaddc\ubaa8 \uc870\uc9c1\uc5d0\uc11c\ub3c4 \ucd08\ucc3d\uae30\uc758 \ud65c\ub825\uc744 \uc720\uc9c0\ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c?\u201d <\/em>
\n\u2014 \uc81c\ud504 \ubca0\uc870\uc2a4<\/em><\/p>\n

\uc120\ub3c4 \uae30\uc5c5\ub4e4\uc740 \uaddc\ubaa8, \uc9c0\uc2dd, \uc601\ud5a5\ub825, \uc7ac\uc815\uc801 \uc548\uc815 \ub4f1 \ub098\ub984\uc758 \uc7a5\uc810\uc744 \uac00\uc9c0\uace0 \uc788\ub2e4. \uadf8\ub7ec\ub098, \uc6b0\ub9ac\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc2dc\uac04\uc774 \uc9c0\ub098\uace0 \uc131\uc7a5\ud560\uc218\ub85d \uae30\uc874\uc758 \uae30\uc5c5\ub4e4\uc740 \uc810\uc810 \ub354 \ub0b4\ubd80\uc801 \ubb38\uc81c\uc5d0 \uc8fc\ub825\ud558\uac8c \ub418\uace0 \uae30\uc874 \uc0ac\uc5c5\uacfc \uc811\uadfc\ubc29\uc2dd\uc5d0\uc11c \ubc97\uc5b4\ub098\uae30 \uc5b4\ub824\uc6cc\uc9c0\uba70 \uc810\uc9c4\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\uc758 \uc7ac\ucc3d\uc870\ubcf4\ub2e4\ub294 \uc6b4\uc601\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\uac8c \ub41c\ub2e4. \ube44\uc804\ud1b5\uc801 \uacbd\uc7c1\uc0ac, \uc640\ud574\uc801 \uae30\uc220, \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ub4e4\uc740 \uae30\uc5c5\uc758 \uc7ac\ucc3d\uc870\ub97c \ud575\uc2ec \uc6b0\uc120\uc21c\uc704\ub85c \uc0bc\uace0 \uc788\ub2e4.<\/p>\n

\uae30\uc874\uc758 \uc120\ub3c4 \uae30\uc5c5\ub4e4\uc740 \uc5b4\ub5bb\uac8c \ud558\uba74 \ud65c\ub825\uc744 \uc720\uc9c0\ud558\uc5ec \uc131\uc7a5, \ub9ac\uc2a4\ud06c \ud14c\uc774\ud0b9, \ud601\uc2e0, \uc7a5\uae30\uc801 \uc131\uacf5\uc744 \uc704\ud55c \uc5ed\ub7c9\uc744 \uc720\uc9c0\ud558\uace0 \uac1c\ubc1c\ud560 \uc218 \uc788\uc744\uae4c? \uae30\uc5c5 \ud65c\ub825\uacfc \uae30\uc800 \ub3d9\uc778\uc5d0 \ub300\ud55c \uc815\ub7c9\uc801 \ucc99\ub3c4\ub97c \ucc3d\ucd9c\ud568\uc5d0 \uc788\uc5b4, \uc6b0\ub9ac\ub294 \ub2e8\uae30\uc801 \uc131\uacfc \uc2e4\ud604\uacfc \ubbf8\ub798\uc5d0 \ub300\ud55c \ud22c\uc790 \uc0ac\uc774\uc758 \uade0\ud615\uc744 \uad00\ub9ac\ud558\uae30 \uc704\ud55c \uc8fc\uc694 \uc694\uc18c\ub4e4\uc744 \ub2e4\ub8e8\ub294 \uc2e4\ubb34\uc801 \ud2c0\uc744 \uc81c\uacf5\ud558\uace0\uc790 \ud55c\ub2e4. \uae30\uc5c5\uc758 \ud65c\ub825\uc744 \uc720\uc9c0\ud558\ub294 \uc694\uc778\uc5d0\ub294 \uc870\uc9c1, \uc7ac\ubb34, \ubb38\ud654\uc801 \uc694\uc18c\ub4e4\uc774 \uc788\uc73c\uba70 \uc774\ub4e4\uc740 \uc11c\ub85c\ub97c \uac15\ud654\uc2dc\ud0a8\ub2e4.<\/p>\n

\uae30\uc5c5\uc758 \ud65c\ub825: \uc7a5\uae30\uc801 \uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc694\uc18c<\/strong><\/h3>\n

\ub3c4\uc804\uacfc\uc81c\ub294 \uac04\ub2e8\ud558\ub2e4. \uc131\uc7a5\uc740 \uc9c0\uc18d\uc801\uc778 \uac00\uce58 \ucc3d\ucd9c\uc5d0 \ud544\uc218\uc801\uc774\ub77c\ub294 \uac83\uc774\ub2e4. \ub2e8\uae30\uc801\uc73c\ub85c, \uae30\uc5c5\uc740 \ube44\uc6a9\uc774\ub098 \uc790\uc0b0\uc744 \ucd5c\uc801\ud654\ud558\uac70\ub098 \ud22c\uc790\uc790\uc758 \uae30\ub300\ub97c \ub192\uc784\uc73c\ub85c\uc368 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4. \uadf8\ub7ec\ub098, \uc7a5\uae30\uc801\uc73c\ub85c \uac00\uc7a5 \ud070 \uac00\uce58\ucc3d\ucd9c\uc740 \ub9e4\ucd9c \uc131\uc7a5\uc5d0 \uae30\uc778\ud558\uba70, \uc774\ub294 \uc9c0\ub09c 10\ub144 \uac04 S&P 500\uc758 Top Quartile(\uc0c1\uc704 25%) \uc131\uacfc \uae30\uc5c5 \ucd1d\uc8fc\uc8fc\uc218\uc775\ub960\uc758 74%\ub97c \ucc28\uc9c0\ud55c\ub2e4. (\ubcf4\uae30 1 \ucc38\uc870.)<\/p>\n

\"\"<\/a>\uc88b\uc740 \uc18c\uc2dd\uc740 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ub2ec\uc131\ud558\ub294 \uac83\uc774 \uc624\ub298\ub0a0\uc758 \uae30\uc874 \uae30\uc5c5\ub4e4\uc5d0\uac8c\ub3c4 \uc5ec\uc804\ud788 \uac00\ub2a5\ud558\ub2e4\ub294 \uc810\uc774\ub2e4. \ubbf8\uad6d \ub300\uae30\uc5c5\uc758 \uc57d 10%\ub294 \ub450 \uc790\ub9ac\uc218\uc758 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uace0 \uc788\ub2e4. (\ubcf4\uae30 2 \ucc38\uc870.) \uadf8 10% \uc911 \ube44\uc790\uc640 \ub9c8\uc2a4\ud130\uce74\ub4dc(\uc2e0\uc6a9\uce74\ub4dc\uc0ac), \ud790\ud2bc(\ud638\ud154\uc5c5), \ucee8\uc2a4\ud138\ub808\uc774\uc158 \ube0c\ub79c\uc988(\uc54c\ucf5c \uc74c\ub8cc), \uc624\ub808\uc77c\ub9ac(\uc790\ub3d9\ucc28 \ubd80\ud488\uc5c5) \ub4f1 \ub2e4\uc218\uc758 \uae30\uc5c5\ub4e4\uc740 \ube44\uae30\uc220 \uc0b0\uc5c5\uc5d0 \uc18d\ud55c\ub2e4. \uc774\ub4e4\uc758 \ube44\ubc95\uc740 \ubb34\uc5c7\uc77c\uae4c?<\/p>\n

\"\"<\/a><\/p>\n

\uc815\uce58\uc801, \uc0ac\ud68c\uc801, \uae30\uc220\uc801 \ubd88\ud655\uc2e4\uc131\uc774 \uc99d\uac00\ud558\uace0 \uc788\ub294 \uc624\ub298\ub0a0\uc758 \uae09\ubcc0\ud558\ub294 \ud658\uacbd\uc5d0\uc11c, \ubbf8\ub798\uc758 \uae30\uc5c5 \uc131\uacf5\uc694\uc778\uc740 \ud604\uc7ac\uc758 \uc131\uacf5\uc694\uc778\uacfc\ub294 \ub2e4\ub97c \uac83\uc774\ub2e4. \ud604\uc7ac\uc758 \uc131\uacfc\ub294 \uc810\uc810 \ub354 \uc608\uce21\ud558\uae30 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uacfc\uac70\uae30\ubc18 \ucc99\ub3c4\uc5d0 \ub300\ud55c \uacfc\ub3c4\ud55c \uc758\uc874\uc740 \uae30\ub9cc\uc801\uc77c \uc218 \uc788\ub2e4. \uc624\ub298\ub0a0 \ub2e4\uc218\uc758 \uae30\uc874 \ub300\uae30\uc5c5\ub4e4\uc740 \uacfc\uac70\uc5d0\ub294 \uacac\uc2e4\ud55c \ub192\uc740 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc744\uc9c0 \ubab0\ub77c\ub3c4 \ud604\uc7ac\ub294 \ucde8\uc57d\ud55c \uc0c1\ud669\uc5d0 \ub193\uc5ec \uc788\ub2e4.<\/p>\n

\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uae09\uc791\uc2a4\ub7ec\uc6b4 \uc2e4\ud328\uac00 \uac08\uc218\ub85d \ub354 \uc790\uc8fc \ubc1c\uc0dd\ud558\uace0 \uc788\ub2e4 \u2013 \ucf54\ub2e5\uc774\ub098 \ube14\ub85d\ubc84\uc2a4\ud130\uc758 \uc0ac\ub840\ub97c \uc0dd\uac01\ud574 \ubcf4\ub77c \u2013 \uc774\ub294 \uc801\uc9c0 \uc54a\uc740 \ubd80\ubd84\uc774 \ub514\uc9c0\ud138 \uc640\ud574 \ub9ac\uc2a4\ud06c \ub54c\ubb38\uc774\ub2e4. \uae30\uc874 \uae30\uc5c5\ub4e4\uc740 \uc790\uc0ac\uc758 \uc785\uc9c0\uac00 \uc548\uc804\ud574 \ubcf4\uc77c \ub54c\uc870\ucc28\ub3c4 \uc704\uae30\uac10\uc744 \uc870\uc131\ud558\uc5ec \uc120\uc81c\uc801\uc73c\ub85c \uc9c0\uc18d\uc801\uc778 \uc131\uacf5\uc758 \uc694\uac74\ub4e4\uc744 \uc0b4\ud3b4\ubcf4\uc544\uc57c \ud55c\ub2e4. \ubc18\ub4dc\uc2dc \uc131\uc7a5\uacfc \uc7ac\ucc3d\uc870 \uc5ed\ub7c9\uc744 \uac1c\ubc1c\ud574\uc57c \ud55c\ub2e4. \ubc14\ub85c \uc774\uac83\uc774 \uc6b0\ub9ac\uac00 \uae30\uc5c5\uc758 \ud65c\ub825\uc774\ub77c\uace0 \ubd80\ub974\ub294 \uac83\uc774\ub2e4.<\/p>\n

\uc6b0\ub9ac\ub294 BCG\uc640 \ud3ec\ucd98\uc9c0\uc758 2\ub144 \uc5f0\uad6c \ud30c\ud2b8\ub108\uc2ed\uc758 \uacb0\uacfc\uc778 \ud3ec\ucd98 \ud4e8\uccd0 50\uc758 \uae30\ubc18\uc774 \ub418\ub294 BCG \uace0\uc720\uc758 \ubc29\ubc95\ub860\uc744 \uc774\uc6a9\ud558\uc5ec \uae30\uc5c5 \ud65c\ub825\uc744 \uce21\uc815\ud560 \uc218 \uc788\ub2e4. \uc774 \uc9c0\uc218\ub294 \uac00\uc7a5 \ud65c\ub825\uc801\uc778 \ubbf8\uad6d \uc0c1\uc7a5\uc0ac\ub4e4\uc758 \uc21c\uc704\ub97c \ub9e4\uae34\ub2e4. \uc774\ub97c \uc704\ud574 \uc6b0\ub9ac\ub294 \uae30\uc5c5 \uc131\uc7a5 \uc5ed\ub7c9\uc744 \uc124\uba85\ud558\ub294 \ubaa8\ub4e0 \uc774\ub860\ub4e4\uc744 \ucde8\ud569\ud558\uc5ec \uce21\uc815\uac00\ub2a5\ud55c \ubcc0\uc218\ub4e4\uacfc \uc5f0\uacb0\uc2dc\ucf30\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c, \uc774\uc804 \ub370\uc774\ud130\uc5d0 \ub300\ud574 \uc774\ub4e4 \uc774\ub860\uc744 \ud14c\uc2a4\ud2b8\ud55c \ub4a4 \uc7a5\uae30\uc801\uc778 \ub9e4\ucd9c \uc131\uc7a5\uc5d0 \uce21\uc815\uac00\ub2a5\ud55c \uacac\uc2e4\ud55c \uc601\ud5a5\uc744 \ubbf8\uce5c \ubcc0\uc218\ub4e4\ub9cc\uc744 \uc120\ud0dd\ud588\ub2e4. \uc608\uc0c1\ub300\ub85c, \uae30\uc5c5\uc758 \ub098\uc774\uc640 \uaddc\ubaa8\ub294 \uc131\uc7a5\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc73c\uba70 \uc774\ub294 \uae30\uc5c5\uc774 \uc624\ub798\ub420\uc218\ub85d \ud65c\ub825\uc744 \uc720\uc9c0\ud558\uae30 \uc5b4\ub835\ub2e4\ub294 \uac83\uc744 \ud655\uc778\ud574\uc8fc\uc5c8\ub2e4.<\/p>\n

\ub610\ud55c, \uc6b0\ub9ac\ub294 \ud65c\ub825\uc801\uc778 \uae30\uc5c5\uc758 \uc8fc\uc694 \uad6c\uc131\uc694\uc18c\ub4e4\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc5c8\ub2e4. (\ubcf4\uae30 3 \ucc38\uc870):<\/p>\n

\"\"<\/a><\/p>\n