{"id":2428,"date":"2020-06-24T16:17:34","date_gmt":"2020-06-24T07:17:34","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2428"},"modified":"2020-06-25T10:04:16","modified_gmt":"2020-06-25T01:04:16","slug":"how-marketers-can-win-with-gen-z-and-millennials-post-covid-19","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/how-marketers-can-win-with-gen-z-and-millennials-post-covid-19\/","title":{"rendered":"\ub9c8\ucf00\ud130\ub4e4\uc740 \ud3ec\uc2a4\ud2b8\ucf54\ub85c\ub098\uc2dc\ub300\uc5d0\uc11c \uc5b4\ub5bb\uac8c Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4\uc138\ub300\ub97c \uc0ac\ub85c\uc7a1\uc744 \uac83\uc778\uac00"},"content":{"rendered":"

\uc18c\ube44\uc790\ub4e4\uc740 \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9(COVID-19 pandemic)\uc5d0 \ub300\uc751\ud558\ub294 \uc640\uc911\uc5d0 \uc77c\ud558\ub294 \uc7a5\uc18c\uc5d0\uc11c\ubd80\ud130 \uc5ec\uac00\uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \ubc29\uc2dd, \uad6c\ub9e4\ubb3c\ud488\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc77c\uc0c1\uc758 \ud589\ub3d9\uc591\uc2dd\uc744 \uc5ec\ub7ec \uac00\uc9c0 \ucda9\uaca9\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf30\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc8fc\ub3c4\ud558\ub294 \uac83\uc740 \ubaa8\ud5d8\uc2ec\uc774 \uac00\uc7a5 \uac15\ud558\uace0 \ud589\ub3d9\uc591\uc2dd\uc774 \uac00\uc7a5 \ub35c \uace0\ucc29\ub41c \uc18c\ube44\uc790 \uc138\ub300\ub4e4, \uc989 Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\ub4e4\uc774\ub2e4. \uc774 \uc138\ub300\ub4e4\uc758 \ubbfc\uac10\uc131\uc740 \uc911\uc694\ud55c \uc9c8\ubb38\uc73c\ub85c \uc774\uc5b4\uc9c4\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774 \ud601\uc2e0\uc801 \ud30c\uad34\uc758 \uc21c\uac04, \uc989 \uace0\uac1d\ud589\ub3d9\uc591\uc2dd\uacfc \ucda9\uc131\ub3c4\uac00 \ubcc0\ud654\ud558\uba74\uc11c \uc55e\uc73c\ub85c \uc7a5\uae30\uc801\uc73c\ub85c \uc9c0\uc18d\ub420 \uc0c8\ub85c\uc6b4 \ud589\ub3d9\uc591\uc2dd, \ucda9\uc131\ub3c4, \uc18c\ube44\uc120\ud638\ub3c4\uac00 \ub098\ud0c0\ub0a0 \uc218 \uc788\ub294 \uc774\ub7f0 \uc2dc\uae30\ub97c \uc5b4\ub5bb\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc744 \uac83\uc778\uac00?<\/p>\n

Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c \ub9c8\ucf00\ud305\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud558\ub2e4<\/strong><\/h3>\n

\ud30c\uad34\ub77c\ub294 \uac83\uc740 \uadf8\uac83\uc774 \uae30\uc220\uc801, \uacbd\uc81c\uc801, \ud639\uc740 \ub2e4\ub978 \uc5b4\ub5a4 \uac83\uc774\ub4e0, \uc18c\ube44\uc790 \ud589\ub3d9\uc591\uc2dd\uc5d0 \uadf9\uc801\uc774\uace0 \uc601\uad6c\uc801\uc778 \ubcc0\ud654\ub97c \ucd08\ub798\ud558\uba74\uc11c, \uc18c\ube44\uc7ac \uae30\uc5c5\ub4e4\uc5d0\uac8c \ud754\uce58 \uc54a\uc740 \ub3c4\uc804\uacfc \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4. \uacfc\uac70\uc758 \uc790\ub8cc\ub97c \ud1b5\ud574 \uc774\ub7f0 \ud604\uc0c1\uc758 \uc0ac\ub840\ub4e4\uc744 \ub9ce\uc774 \ucc3e\uc544\ubcfc \uc218 \uc788\ub294\ub370, \ud604\uba85\ud55c \uad11\uace0\uc5c5\uccb4\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0 \uc9d1\uc911\ud558\uace0 \uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc744 \uacf5\ub7b5\ud574 \uc55e\uc11c \ub098\uac08 \uc218 \uc788\uc744\uc9c0 \uad50\ud6c8\uc744 \ucc3e\uc744 \uc218 \uac83\uc774\ub2e4.<\/p>\n

\n

\ubcf4\uace0\uc11c\uc5d0 \ub300\ud574<\/strong><\/h4>\n

\ucf54\ub85c\ub09819\uc774\ud6c4, \uc2a4\ub0c5\ucc57(Snapchat)\uc740 BCG\uc5d0 Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300 \uc18c\ube44\uc790\ub4e4\uc758 \ud589\ub3d9\uc591\uc2dd \ubc0f \uc18c\ube44\ud328\ud134\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc774 \ubcc0\ud654\ub4e4 \uc911 \uc5b4\ub5a4 \uac83\uc774 \uc9c0\uc18d\ub420 \uac00\ub2a5\uc131\uc774 \ub192\uace0, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774 \ubcc0\ud654\uac00 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uae30\ud68c\ub97c \uc5b4\ub5bb\uac8c \ud558\uba74 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \ud3ec\ucc29\ud560 \uac83\uc778\uc9c0\uc5d0 \ub300\ud55c \uc5f0\uad6c\uc870\uc0ac\ub97c \uc758\ub8b0\ud588\ub2e4. \uc774 \uc9c8\ubb38\ub4e4\uc5d0 \ub300\ud55c \ub2f5\uc744 \ucc3e\uae30 \uc704\ud574, BCG\ub294 \ubbf8\uad6d, \uce90\ub098\ub2e4, \uc601\uad6d, \ud504\ub791\uc2a4 \uc804\uc5ed\uc5d0\uc11c 16\uc138 \uc774\uc0c1 9500\uba85\uc758 \uc18c\ube44\uc790\ub4e4\uc758 \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9 \uae30\uac04 \ub3d9\uc548\uc758 \ud589\ub3d9\uc591\uc2dd \ubc0f \uc774\ud6c4 \uc7a5\uae30\uac04\uc758 \uc608\uc0c1\ud589\ub3d9\uc591\uc2dd\uc744 \uc870\uc0ac\ud588\ub2e4. \ub610\ud55c, 6\uac1c\uc758 \uac00\uc0c1 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uad6c\uc131\ud574 \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \uc5bb\uc5b4\ub0b8 \uc8fc\uc81c\ub4e4\uc5d0 \ub300\ud574 \ub354\uc6b1 \uc0c1\uc138\ud55c \ub0b4\uc6a9\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \ubd84\uc11d\ud588\ub2e4.
\n\ubcf8 \ubcf4\uace0\uc11c\uc758 \ubaa8\ub4e0 \uc218\uce58\ub4e4\uc740 \ubcc4\ub3c4\ub85c \ud45c\uae30\ub418\uc9c0 \uc54a\ub294 \ud55c, \uc870\uc0ac\ub300\uc0c1 4\uac1c\uad6d \uc804\uccb4\uc758 \ud3c9\uade0\uc744 \uc758\ubbf8\ud55c\ub2e4. \uc870\uc0ac \ubaa9\uc801\uc0c1 Z\uc138\ub300\ub294 16-23\uc138, \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\ub294 24-40\uc138\ub85c \uc815\uc758\ud588\ub2e4. \uc2a4\ub0c5\ucc57 \uc784\uc6d0\uc9c4\uacfc \uc5f0\uad6c\ub0b4\uc6a9\uc744 \ub17c\uc758\ud558\uae30\ub294 \ud588\uc9c0\ub9cc, \ubd84\uc11d\ub0b4\uc6a9\uacfc \uacb0\uacfc\ubb3c\uc740 BCG\uc758 \uace0\uc720\uc790\uc0b0\uc774\ub2e4.<\/p>\n

\n

2000\ub144\ub300 \ucd08 \ucd08\uace0\uc18d \uc778\ud130\ub137, \uadf8\ub9ac\uace0 10\ub144 \ub4a4 \uc2a4\ub9c8\ud2b8\ud3f0\uc758 \ubd80\uc0c1\uc740 \uc804\uc790\uc0c1\uac70\ub798\uc640 \ub3d9\uc601\uc0c1 \uc2a4\ud2b8\ub9ac\ubc0d\uc758 \ud3ed\ubc1c\uc801\uc778 \uc131\uc7a5\uc744 \uc774\ub04c\uc5c8\uace0 \uc18c\ub9e4 \ubc0f \ubbf8\ub514\uc5b4\uc758 \ud310\ub3c4\ub97c \uc601\uc6d0\ud788 \ub4a4\ubc14\uafe8\ub2e4. 2009\ub144\ubd80\ud130 2019\ub144\uae4c\uc9c0, \uc18c\ub9e4\uc5c5\uc5d0\uc11c \uc804\uc790\uc0c1\uac70\ub798 \ubcf4\uae09\ub960\uc740 \ubbf8\uad6d\uacfc \uc601\uad6d\uc5d0\uc11c 10%\ud3ec\uc778\ud2b8 \uc774\uc0c1, \ud504\ub791\uc2a4\uc5d0\uc11c 7%\ud3ec\uc778\ud2b8 \uc99d\uac00\ud588\ub2e4. 1<\/span> \uac19\uc740 \uae30\uac04 \ubbf8\uad6d\uc5d0\uc11c \ub514\uc9c0\ud138 \ubc0f \uc2a4\ud2b8\ub9ac\ubc0d \ub3d9\uc601\uc0c1\uc758 \uc0ac\uc6a9\ub960\uc740 \uac70\uc758 0\uc5d0\uc11c 30%\uae4c\uc9c0 \uc0c1\uc2b9\ud588\ub2e4. 2<\/span> 2002-2003\ub144 \uc0ac\uc2a4(SARS) \uc0ac\ud0dc \uc774\ud6c4, \uc911\uad6d\uc5d0\uc11c\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ubcf4\uae09\ub960\uc774 5\ubc30 \ud3ed\ub4f1\ud588\ub2e4. 2008-2009\ub144 \uae00\ub85c\ubc8c \uae08\uc735\uc704\uae30 \uc5ec\ud30c\ub85c, \uc18c\ub9e4\uc5c5 \uc804\uccb4\uc5d0 \ubd95\uad34\uac00 \ucd08\ub798\ub410\ub2e4. \uac00\uaca9\uc5d0 \ubbfc\uac10\ud55c \uc18c\ube44\uc2b5\uad00\uc740 \uc9c0\uc18d\uc801\uc778 \ud2b8\ub80c\ub4dc\uac00 \ub418\uc5b4, \uc2ed \ub144 \uc774\uc0c1 \ud560\uc778\ub9c8\ud2b8\uac00 \uc804\ud1b5\uc801\uc778 \uc288\ud37c\ub9c8\ucf13\ubcf4\ub2e4 \ub450 \ubc30 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc6d0\ub3d9\ub825\uc774 \ub418\uc5c8\uace0, \ub178\ub4dc\uc2a4\ud2b8\ud1b0 \ub799(Nordstrom)\uacfc \uac19\uc740 \uc758\ub958 \ud560\uc778\uc810\uc758 \ud655\uc7a5\uc744 \uc774\ub04c\uc5c8\ub2e4.<\/p>\n

1. Euromonitor International, 2020. <\/span>
\n2. Nielsen Global Media, \u201cNielsen Total Audience Report,\u201d 2012\u20132019.<\/span><\/p>\n

\uc9c0\uae08 \uc801\uc808\ud55c \ub300\ucc45\uc5d0 \uc2e0\uc18d\ud558\uace0 \uacf5\uaca9\uc801\uc73c\ub85c \ud22c\uc790\ud558\ub294 \ub9c8\ucf00\ud130\ub4e4-\ub2e4\ub978 \uacbd\uc7c1\uc790\ub4e4 \ub300\ub2e4\uc218\uac00 \uadf8\ub807\uac8c \ud558\uc9c0 \uc54a\uac70\ub098 \ud639\uc740 \uadf8\ub807\uac8c \ud560 \uc218 \uc5c6\ub294 \ub54c\uc5d0-\uc740 \uc989\uac01\uc801\uc774\uace0 \uc9c0\uc18d\uc801\uc778 \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\uc744 \uac83\uc774\ub2e4. <\/strong><\/p><\/blockquote>\n

\ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc5d0 \ub300\uc751\ud574\uc11c\ub3c4 \uc774\uc640 \uc720\uc0ac\ud55c \ub300\ub300\uc801\uc778 \uc2dc\uc7a5 \ubcc0\ud654\uc758 \uac00\ub2a5\uc131\uc774 \uc81c\uae30\ub418\ub294 \uc0c1\ud669\uc5d0\uc11c, \uc18c\ube44\uc7ac \uae30\uc5c5\ub4e4\uc740 \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \uc9c0\ucd9c\uacc4\ud68d\uc744 \uc7ac\uac80\ud1a0\ud574\uc57c \ud55c\ub2e4. \uc9c0\uae08 \uc801\uc808\ud55c \ub300\ucc45\uc5d0 \uc2e0\uc18d\ud558\uace0 \uacf5\uaca9\uc801\uc73c\ub85c \ud22c\uc790\ud558\ub294 \ub9c8\ucf00\ud130\ub4e4-\ub2e4\ub978 \uacbd\uc7c1\uc790\ub4e4 \ub300\ub2e4\uc218\uac00 \uadf8\ub807\uac8c \ud558\uc9c0 \uc54a\uac70\ub098 \ud639\uc740 \uadf8\ub807\uac8c \ud560 \uc218 \uc5c6\ub294 \ub54c\uc5d0-\uc740 \uc989\uac01\uc801\uc774\uace0 \uc9c0\uc18d\uc801\uc778 \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n

2008\ub144\uc5d0\uc11c 2009\ub144 \uae00\ub85c\ubc8c \uae08\uc735\uc704\uae30\uc5d0\uc11c, \uc6b0\ub9ac\ub294 \uc131\uacf5\ud558\ub294 \uc18c\ube44\uc7ac \uae30\uc5c5\ub4e4\uc774 \ub9c8\ucf00\ud305 \ud22c\uc790\ub97c \uac15\ud654\ud558\uace0, \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\uc815\ud558\uace0, \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0 \ub300\ud55c \uc9c0\ucd9c\uc744 \uc7ac\ubd84\ubc30\ud558\uace0, \ubd80\uc0c1\ud558\ub294 \uc80a\uc740 \uc138\ub300\ub4e4-\ub2f9\uc2dc\uc5d0\ub294 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\ub4e4-\uc744 \ub354\uc6b1 \uacf5\uaca9\uc801\uc73c\ub85c \uacf5\ub7b5\ud55c \uac83\uc744 \ud30c\uc545\ud588\ub2e4.<\/p>\n

S&P 500\ub300 \uae30\uc5c5\ub4e4 \uc911, 2008\ub144 \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc744 \uc720\uc9c0 \ud639\uc740 \uc99d\uac00\ud55c \uae30\uc5c5\ub4e4\uc740 \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc744 \uc904\uc778 \uae30\uc5c5\ub4e4\uc5d0 \ube44\ud574 6.5% \ud3ec\uc778\ud2b8 \uac00\ub7c9 \ub192\uc740 \ub9e4\ucd9c\uc744 \uae30\ub85d\ud558\uba74\uc11c, \ub3d9\uc885\uc5c5\uacc4 \uacbd\uc7c1\uc5c5\uccb4\ub4e4\uc744 \ub2a5\uac00\ud558\ub294 \uc2e4\uc801\uc744 \uad6c\uac00\ud588\ub2e4. \uc774\uc5d0 \ube44\ud574, \uc704\uae30\uac00 \uc5c6\ub358 \uae30\uac04(2011\uc5d0\uc11c 2014\ub144)\uc5d0 \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc744 \uc720\uc9c0 \ud639\uc740 \uc99d\uac00\ud55c \uae30\uc5c5\ub4e4\uc740 \uc0c1\ub300\uc801 \ub9e4\ucd9c\uc99d\uac00\ud3ed\uc774 2.5% \ud3ec\uc778\ud2b8\uc5d0 \ubd88\uacfc\ud588\ub2e4. (\ubcf4\uae30 1 \ucc38\uc870.) HBR\uacfc \ud3ec\ube0c\uc2a4(Forbes)\uc758 \uc774\uc804 \uc870\uc0ac\ub97c \ubcf4\uba74 \uacbd\uae30\uce68\uccb4\uae30\uc758 \uc2e4\uc801\uc5d0 \ub300\ud574 \ube44\uc2b7\ud55c \uc5f0\uad6c\uacb0\uacfc\ub97c \ucc3e\uc544\ubcfc \uc218 \uc788\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\ud558\uc9c0\ub9cc, \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc218\uc900\uacfc\ub294 \ubcc4\ub3c4\ub85c, \ub9c8\ucf00\ud130\ub4e4\uc740 \uadf8\ub4e4\uc774 \ubb34\uc5c7\uc744 \ub9d0\ud560\uc9c0, \uc5b4\ub514\uc11c \ub9d0\ud560\uc9c0, \ub204\uad6c\uc5d0\uac8c \ub9d0\ud560\uc9c0\ub97c \uc2ec\uc0ac \uc219\uace0\ud574\uc57c \ud55c\ub2e4. \ud55c \uc8fc\uc694 \uad11\uace0\uae30\ud68d\uc0ac\uc758 \uc804CEO\ub294 \u20182008\ub144\uc5d0\uc11c \uc5bb\uc740 \uad50\ud6c8\uc740 \ub514\uc9c0\ud138\uc5d0 \ub300\ud55c \uad11\uc801\uc778 \uc9d1\uc911\uc774\uc5c8\ub2e4.\u2019 \ub77c\uace0 \ud45c\ud604\ud55c \ubc14 \uc788\ub2e4.<\/p>\n

\uc774 \uad50\ud6c8\uc744 \ubab8\uc18c \uc2e4\ucc9c\ud55c \ub450 \uae30\uc5c5\uc740 \ub3c4\ubbf8\ub178\uc2a4(Domino\u2019s)\uc640 \ub098\uc774\ud0a4(Nike)\uc600\ub2e4. \ub450 \uae30\uc5c5 \ubaa8\ub450 \uc2ec\uac01\ud55c \uacbd\uae30\uce68\uccb4\uae30\uc5d0 \ub9c8\ucf00\ud305\uc5d0 \uacfc\uac10\ud55c \ud22c\uc790\ub97c \ucd94\uc9c4\ud558\uba74\uc11c, \uc0c1\ud488\uacfc \uba54\uc2dc\uc9c0 \uc804\ub2ec \uc804\ub7b5\uc744 \uc774\uc81c \ub9c9 \uc131\uc778\uc774 \ub41c \ubc00\ub808\ub2c8\uc5c4\uc138\ub300\ub4e4\uc744 \uc911\uc2ec\uc73c\ub85c \uc804\ud658\ud588\ub2e4. 2008\uc5d0\uc11c 2009\ub144\uc5d0, \uc774 \ub450 \uae30\uc5c5\uc740 \uac00\uce58\ub97c \uc9c0\ud5a5\ud558\ub294 \uc80a\uc740 \uc138\ub300\ub4e4\uc774 \uacf5\uac10\ud558\ub294 \uc9c4\uc815\uc131\uc744 \ucd94\uad6c\ud558\uace0\uc790 \ud588\ub2e4. \ub3c4\ubbf8\ub178\uc2a4\ub294 \uc0c8\ub85c\uc6b4 \ud53c\uc790 \ub808\uc2dc\ud53c\uc5d0 \ub300\ud574 \ub180\ub78d\ub3c4\ub85d \uc815\uc9c1\ud55c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc8fc\ucd95\uc73c\ub85c \ub9c8\ucf00\ud305\uc744 \ucd94\uc9c4\ud588\uace0, \ub098\uc774\ud0a4\ub294 \ud575\uc2ec \uce74\ud14c\uace0\ub9ac \ubd80\ubb38\uc5d0\uc11c \uc9c0\uc18d\uac00\ub2a5\uc131\uc5d0 \ud22c\uc790\ub97c \uc9d1\uc911\ud588\ub2e4. \uc774 \ud68c\uc0ac\ub4e4\uc740 \uc774\ub7f0 \uba54\uc2dc\uc9c0\ub97c \ub354\uc6b1 \ub110\ub9ac \ud655\uc0b0\uc2dc\ud0a4\uae30 \uc704\ud574 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uc774\uc6a9\ud588\ub2e4. \ub2f9\uc2dc\uc5d0\ub294 \ucd08\ucc3d\uae30\uc600\ub358 \uc18c\uc15c\ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\ub97c \ud65c\uc6a9\ud558\uace0 \u2018\ub3c4\ubbf8\ub178\ud53c\uc790 \ucd94\uc801\uae30(Domino\u2019s Pizza Tracker)\u2019 \uc640 \u2018\ub098\uc774\ud0a4+ (Nike+)\u2019\ub4f1\uc744 \ud1b5\ud574 \ud601\uc2e0\uc801\uc778 \ub514\uc9c0\ud138 \uc18c\ube44\uc790\uacbd\ud5d8\uc744 \ub9cc\ub4e4\uc5b4 \ub0c4\uc73c\ub85c\uc368 \uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \uc9c1\uc811\uc801\uc778 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud588\ub2e4. \uc774\ub7f0 \ud22c\uc790\ub294 \uacb0\uc2e4\uc744 \ub9fa\uc5c8\uace0, \uacbd\uae30 \uce68\uccb4 \ubc0f \ud68c\ubcf5\uae30 \ub3d9\uc548 \uc774 \ub450 \uae30\uc5c5\uc740 \ub9c9\ub300\ud55c \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n

\ud55c\ud3b8 \uc6b0\ubc84(Uber)\uc640 \uc640\ube44 \ud30c\ucee4(Warby Parker)\uc640 \uac19\uc740 \ucd08\uae30 \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c \uae30\uc5c5\ub4e4\uc740 \uae09\ubd80\uc0c1\ud574, \ud604\uc7ac \ub354\uc6b1 \uac15\ud654\ub418\uace0 \uc788\ub294 \ub514\uc9c0\ud138 \ubc0f \ubaa8\ubc14\uc77c \ud2b8\ub80c\ub4dc \uc18d\uc5d0\uc11c, \uc704\uae30\ub85c \uc778\ud574 \uac00\uc18d\ud654\ub41c \uc18c\ube44\uc790 \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ud0a4\uba74\uc11c \uc870\uc2ec\uc131 \ub9ce\uc740 \uae30\uc874\uae30\uc5c5\ub4e4\uc744 \ud30c\uad34\ud588\ub2e4. \uc774 \uae30\uc5c5\ub4e4\uc740 \uc810\uc810 \ub354 \ub514\uc9c0\ud138\uc5d0\ub294 \ub2a5\uc219\ud558\uc9c0\ub9cc, \uae08\uc804\uc801\uc73c\ub85c\ub294 \uc5ec\uc720\uac00 \uc5c6\ub294 \uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc5d0 \ud3b8\ub9ac\ud568\uacfc \uac00\uc131\ube44\ub97c \uc81c\uacf5\ud588\ub2e4.<\/p>\n

\ubb3c\ub860 \uacfc\uac70\uc758 \uc704\uae30\ub4e4\uc774 \uc5ec\ub7ec \uc720\uc6a9\ud55c \uad50\ud6c8\uc744 \uc81c\uc2dc\ud574 \uc8fc\uae30\ub294 \ud558\uc9c0\ub9cc, \uc5ec\ub7ec \uac00\uc9c0 \uba74\uc5d0\uc11c \ud604\uc7ac\uc758 \ud658\uacbd\uc740 \ub3c5\ud2b9\ud558\ub2e4. \ucd5c\uadfc \uba87 \ubc88\uc758 \uacbd\uae30\ud558\ub77d\uacfc \ub2ec\ub9ac \ucf54\ub85c\ub09819\ud32c\ub370\ubbf9\uc740 \ub2e8\uc21c\ud55c \uae08\uc735\uc704\uae30\uac00 \uc544\ub2c8\ub2e4. \uc774 \uc704\uae30\ub294 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30\uc640 \uc0ac\uc5c5\uc7a5 \ud3d0\uc1c4\ucc98\ub7fc \uc804\ub840\uc5c6\ub294 \uc0ac\ud68c\uc801 \uc601\ud5a5\ub825\uc744 \ud589\uc0ac\ud558\ub294 \uacf5\uc911\ubcf4\uac74 \uc704\uae30\uc774\ub2e4. \ub610\ud55c, \ucd5c\uadfc \uba87 \ub144\uac04 \uae30\uc220\uc758 \ud601\uc2e0\uc801 \ud30c\uad34\ub85c \uc778\ud574 \uad6c\ub9e4 \ubc0f \ubbf8\ub514\uc5b4 \uc18c\ube44 \ud589\ud0dc\uc5d0 \ub300\ub300\uc801\uc778 \ubcc0\ud654\uac00 \uc774\ubbf8 \uc77c\uc5b4\ub098\uace0 \uc788\ub358 \uc640\uc911\uc5d0 \ubc1c\uc0dd\ud55c \uc704\uae30\uc774\ub2e4. \uc774\ub7f0 \uc774\uc720\ub85c, \uc6b0\ub9ac\ub294 \uc774 \ud32c\ub370\ubbf9\uc774 \uc18c\ube44\uc790\ud589\ub3d9\uc5d0 \uc774\uc804\uc704\uae30\ub4e4\uc5d0 \ube44\ud574 \ub354\uc6b1 \uc911\ub300\ud55c \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc774\ub77c\uace0 \uc608\uc0c1\ud55c\ub2e4. \ub9c8\ucf00\ud130\uc758 \ub300\uc751\uc5d0 \ub530\ub978 \uc601\ud5a5\ub825\uc774 \ub354\uc6b1 \ud655\ub300\ub418\uba70 \uc2b9\uc790\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uac15\ub825\ud558\uace0 \ube60\ub974\uac8c \ubd80\uc0c1\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n

\uc704\uae30 \uc720\ubb34\uc640 \uc0c1\uad00\uc5c6\uc774, Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\ub294 \uc55e\uc73c\ub85c \uba87 \ub144 \ub3d9\uc548 \uc99d\uac00\ud560 \uadf8\ub4e4\uc758 \uad6c\ub9e4\ub825\uacfc \uae30\uc131\uc138\ub300\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\ub825\uc744 \uac10\uc548\ud560 \ub54c \ud2b9\ubcc4\ud55c \uad00\uc2ec\uc758 \ub300\uc0c1\uc774\ub2e4.<\/strong><\/p><\/blockquote>\n

\uc774\ub7f0 \ub9e5\ub77d\uc5d0\uc11c, Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300 \uc18c\ube44\uc790\ub4e4\uc744 \uc0ac\ub85c\uc7a1\ub294 \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc740 \uc18c\ube44\uc7ac \uae30\uc5c5\ub4e4\uc5d0\uac8c \uad81\uadf9\uc758 \ub3c4\uc804\uacfc\uc81c\uc774\uc790 \uae30\ud68c\uac00 \ub41c\ub2e4. \uc704\uae30 \uc720\ubb34\uc640 \uc0c1\uad00\uc5c6\uc774, \uc774 \uc138\ub300\ub4e4\uc740 \uc55e\uc73c\ub85c \uba87 \ub144 \ub3d9\uc548 \uc99d\uac00\ud560 \uadf8\ub4e4\uc758 \uad6c\ub9e4\ub825\uacfc \uae30\uc131\uc138\ub300\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\ub825\uc744 \uac10\uc548\ud560 \ub54c \ud2b9\ubcc4\ud55c \uad00\uc2ec\uc758 \ub300\uc0c1\uc774\ub2e4. \ud604\uc7ac \ubca0\uc774\ube44\ubd90\uc138\ub300\ub97c \uc55e\uc9c8\ub7ec \uac00\uc7a5 \ud070 \uc778\uad6c \uc138\uadf8\uba3c\ud2b8\uac00 \ub41c \ubc00\ub808\ub2c8\uc5c4\uc138\ub300\ub294 \uc774\uc81c \uc18c\ube44\uc808\uc815 \uc2dc\uae30\uc5d0 \ub9c9 \uc811\uc5b4\ub4e4\uc5c8\uc73c\uba70 1\uc778\ub2f9 \uc9c0\ucd9c\uc740 \uc55e\uc73c\ub85c 5\ub144 \ub3d9\uc548 10% \uc774\uc0c1 \uc99d\uac00\ud560 \uac83\uc774\ub2e4. Z\uc138\ub300 \uc18c\ube44\uc790\ub4e4\uc740 \uac19\uc740 \uae30\uac04 \ub3d9\uc548 1\uc778\ub2f9 \uc18c\ube44\ub97c 70% \uc774\uc0c1 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \ubcf4\uc774\ub294\ub370 \ubc18\ud574, X\uc138\ub300\uc640 \ubca0\uc774\ube44\ubd90 \uc138\ub300\ub294 \ubaa8\ub450 \uc9c0\ucd9c\uc744 \uac10\uc18c\ud560 \uac83\uc774\ub2e4. \ub610\ud55c, Z\uc138\ub300 10\ub300\ub97c \ub454 \ubd80\ubaa8\uc758 80% \uc774\uc0c1\uc774 \uadf8\ub4e4\uc758 \uc790\ub140\uac00 \uac00\uad6c\uc9c0\ucd9c\uc5d0 \uc601\ud5a5\uc744 \uc900\ub2e4\uace0 \ub2f5\ud55c \uac83\uc744 \ubcfc \ub54c \uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \uacc4\uc18d\ud574\uc11c \uc18c\ube44\uc99d\uac00\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc774\ub2e4.<\/p>\n

\uc704\uae30 \uc2dc\uae30\uc5d0 \uc80a\uc740 \uc138\ub300\ub4e4\uc740 \ud589\ub3d9\uc591\uc2dd \ubc0f \uc9c0\ucd9c\uc5d0\uc11c \uac00\uc7a5 \uadf9\uc801\uc778 \ubcc0\ud654\ub97c \uacbd\ud5d8\ud558\uba74\uc11c \uc815\uc0c1\uc801\uc778 \uc2dc\uae30\uc5d0 \ube44\ud574 \uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \uc911\uc694\uc131\uc740 \ub354\uc6b1 \ucee4\uc9c4\ub2e4. \ud604\uba85\ud55c \uae30\uc5c5\ub4e4\uc740 Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4\uc138\ub300 \uc18c\ube44\uc790\ub4e4\uc744 \uae4a\uc774 \uc788\uac8c \uc774\ud574\ud558\uace0, \uadf8\ub4e4\uc758 \ubcc0\ud654\uc591\uc0c1\uc744 \uc608\uce21\ud558\uace0, \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\uc815\ud574\uc57c \ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud589\ub3d9\uc591\uc2dd\uc774 \uc544\uc9c1 \uc720\ub3d9\uc801\uc774\uace0, \uc18c\ube44\uc790\ub4e4\uc744 \ud655\ubcf4\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc740 \ubcc0\ud654\uc758 \ubb3c\uacb0\uc758 \ucd08\uae30\uc5d0 \uae30\ud68c\ub97c \ud3ec\ucc29\ud574, \uc774 \ubcc0\ud654\uac00 \ub354\uc6b1 \uac15\ub825\ud574\uc9c8 \ub54c \uc774\ub97c \uc774\uc6a9\ud574 \ub354\uc6b1 \ubc1c\uc804\ud560 \uc218 \uc788\uc744 \uac83\uc774\uba70, \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \ud30c\uad34\ub2f9\ud560 \uc704\ud5d8\uc5d0 \ub193\uc77c \uac83\uc774\ub2e4.<\/p>\n

\uc138\uc0c1\uc740 \uacb0\ucf54 \ub611\uac19\uc9c0 \uc54a\uc744 \uac83\uc774\ub2e4.<\/strong><\/h3>\n

\ucf54\ub85c\ub09819 \uc774\ud6c4 \uc77c\uc5b4\ub09c \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc18c\ube44\ud328\ud134\uc758 \ubcc0\ud654\ub294 \uc77c\ubc18\uc801\uc774\uc9c0 \uc54a\ub2e4. \uc804\uc138\uacc4\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc870\uc2ec\uc2a4\ub7fd\uac8c \uadf8\ub4e4\uc758 \ub2c8\uc988-\uc0ac\ud68c\ud65c\ub3d9\uc5d0\uc11c \uc2dd\uc0dd\ud65c, \uc5ec\uac00\uc0dd\ud65c\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0-\ub97c \uc804\ud1b5\uc801\uc778 \uc811\uadfc\ubc29\uc2dd\uacfc \uc0c8\ub85c\uc6b4 \uae30\uc220\uc911\uc2ec \ubc29\ubc95\ub4e4\uc744 \uc870\ud569\ud574 \uc5b4\ub5bb\uac8c \ucda9\uc871\uc2dc\ud0ac\uc9c0 \uace0\ubbfc\ud588\ub2e4. \uac11\uc790\uae30, \uac00\uc871\uacfc \uc2dc\uac04\uc744 \ubcf4\ub0b4\uace0 \uc9d1\uc5d0\uc11c \uc694\ub9ac\ub97c \ud558\ub294 \uac83\uc774 \ub3d9\uc601\uc0c1 \ubc0f \ubc30\ub2ec \uc571\uacfc \ud568\uaed8 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\ub2e4.<\/p>\n

\uc18c\ube44\uc790 \uc9c0\ucd9c\uc740 \uc774 \uc5b4\ub9c8\uc5b4\ub9c8\ud55c \ud589\ub3d9\uc591\uc2dd\uc758 \ubcc0\ud654\ub97c \ubc18\uc601\ud588\ub2e4. \uc804\uc790\uc0c1\uac70\ub798\ub294 \uc9c0\ub09c 8\uc8fc \ub3d9\uc548 \uadf8 \uc774\uc804 10\ub144\ubcf4\ub2e4 \ub354 \ud06c\uac8c \uc131\uc7a5\ud574, \ubbf8\uad6d\uc5d0\uc11c \uc18c\ub9e4\uc5c5\uc758 16%\uc5d0\uc11c 27%\ub85c, \uc601\uad6d\uc5d0\uc11c 18%\uc5d0\uc11c 30%\ub85c\uc758 \uc0c1\uc2b9\uc744 \uae30\ub85d\ud588\ub2e4.3<\/span> \uc804\uccb4 \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4 \uce74\ud14c\uace0\ub9ac\uac00 \ud30c\uad34\ub418\ub294\uac00 \ud558\uba74 \uba87\uba87 \uce74\ud14c\uace0\ub9ac\ub294 \uae09\ubd80\uc0c1\ud588\ub2e4. \uc5ec\ud589 \ubc0f \uad00\uad11\uc5c5 \ub9e4\ucd9c\uc740 3\uc6d4\uacfc 4\uc6d4 \ubbf8\uad6d\uc5d0\uc11c 90% \ud558\ub77d\ud588\uc73c\uba70, \ubc31\ud654\uc810 \ub9e4\ucd9c\uc740 50% \uc774\uc0c1 \uae09\ub77d\ud588\uc9c0\ub9cc, \uc2dd\ub8cc\ud488 \ubc30\ub2ec\uc740 90% \uae09\ub4f1\ud588\ub2e4.4<\/span><\/p>\n

3. Bank of America; US Department of Commerce; ShawSpring Research, 2020; UK Office of National Statistics, 2020. <\/span>
\n4. BCG GAMMA; Earnest Research, 2020. <\/span><\/p>\n

\uc804\uc790\uc0c1\uac70\ub798\ub294 \uc9c0\ub09c 8\uc8fc \ub3d9\uc548 \uadf8 \uc774\uc804 10\ub144\ubcf4\ub2e4 \ub354 \ud06c\uac8c \uc131\uc7a5\ud574, \ubbf8\uad6d\uc5d0\uc11c \uc18c\ub9e4\uc5c5\uc758 16%\uc5d0\uc11c 27%, \uc601\uad6d\uc5d0\uc11c 18%\uc5d0\uc11c 30%\uc758 \uc0c1\uc2b9\uc744 \uae30\ub85d\ud588\ub2e4.<\/strong><\/p><\/blockquote>\n

\ub9ce\uc740 \uacbd\uc6b0\uc5d0 Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300 \uc18c\ube44\uc790\ub4e4\uc740 \uadf8\ub4e4\uc758 \ud589\ub3d9\uc591\uc2dd\uacfc \uc18c\ube44\ud328\ud134\uc744 \ub354 \ub098\uc774 \ub4e0 \uc138\ub300\uc5d0 \ube44\ud574 \ub354\uc6b1 \uadf9\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf30\ub2e4. \uadf8\ub9ac\uace0 \uc544\ub9c8\ub3c4 \ub2f9\uc5f0\ud788, \uc774 \uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \ubbfc\uac10\uc131\uc744 \uace0\ub824\ud560 \ub54c, \uc774\ub4e4\uc740 \uc0c8\ub86d\uac8c \uc0dd\uaca8\ub09c \ud328\ud134\ub4e4 \uc911 \uc0c1\ub2f9\uc218\ub97c \ucf54\ub85c\ub09819 \ud30c\uad34 \uc774\ud6c4\uc5d0\ub3c4 \uadf8\ub300\ub85c \uace0\uc218\ud560 \uac83\uc774\ub2e4. \uc774\ud6c4 \uc0b4\ud3b4\ubcfc \uc774\ub7f0 \ubcc0\ud654\ub4e4\uc5d0 \ub300\ud574, \uc6b0\ub9ac\uc758 \uc5f0\uad6c\uacb0\uacfc\ub294 \ubbf8\uad6d, \uce90\ub098\ub2e4, \uc601\uad6d, \ud504\ub791\uc2a4 \uc804\uc5ed\uc758 \uc124\ubb38\uc870\uc0ac \ud3c9\uade0\uc744 \uae30\ubc18\uc73c\ub85c \ud558\uba70 \ubcc4\ub3c4\ub85c \ud45c\uae30\ud558\uc9c0 \uc54a\ub294 \ud55c, \uc18c\ube44 \ud639\uc740 \ud589\ub3d9\uc758 \uc21c \uc99d\uac00(\uc989, \ud574\ub2f9 \ub0b4\uc6a9\uc744 \uc99d\uac00\uc2dc\ud0ac \uc18c\ube44\uc790 \ube44\uc728\uc5d0\uc11c \uac10\uc18c\uc2dc\ud0ac \uc18c\ube44\uc790 \ube44\uc728\uc744 \ube80 \uc218\uce58)\ub97c \uc758\ubbf8\ud55c\ub2e4. \uc5f0\uad6c\uacb0\uacfc\ub294 \uc8fc\ub85c \ud5a5\ud6c4 6\uc5d0\uc11c 18\uac1c\uc6d4\uac04 \uc138\uacc4\uc801\uc73c\ub85c \uc77c\uc885\uc758 \u2018\ub274\ub178\uba40(new normal)\uc774 \uc815\ucc29\ud560 \ud68c\ubcf5\uae30\uc5d0 \uc9d1\uc911\ud588\uc73c\uba70, \ub2e4\uac1c\ub144 \uc804\ub9dd\uc744 \ud3ec\ud568\ud558\uc9c0\ub294 \uc54a\ub294\ub2e4.<\/p>\n

\uc2dc\uac04\uc744 \uc5b4\ub5bb\uac8c \uc4f0\ub290\ub0d0\uc5d0 \uc788\uc5b4\uc11c, Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300 \uc18c\ube44\uc790\ub4e4\uc740 \ub354 \ub098\uc774\ub4e0 \uc138\ub300\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uac00\uc871\uacfc \uac00\uc815 \ub0b4 \ud65c\ub3d9\uc5d0 \uc3df\ub294 \uc2dc\uac04\uc744 \uc99d\uac00\uc2dc\ucf30\ub2e4. \ucc28\uc774\uc810\uc740 \uc774\ub4e4\uc774 \uc2a4\uc2a4\ub85c \uc990\uae30\uace0, \uc0ac\ud68c\ud65c\ub3d9\uc744 \ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \ud615\ud0dc\uc758 \ud648 \ubaa8\ubc14\uc77c \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc3df\ub290\ub0d0\uc774\ub2e4. 62%(\ub098\uc774\ub4e0 \uc138\ub300\uc758 \uacbd\uc6b0 42%)\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc5d0 \uc4f0\ub294 \uc2dc\uac04\uc744 \uc99d\uac00\uc2dc\ucf30\uace0, 70%(\ub098\uc774\ub4e0 \uc138\ub300\uc758 \uacbd\uc6b0 61%)\ub294 \ub3d9\uc601\uc0c1 \uc2a4\ud2b8\ub9ac\ubc0d\uc5d0, 59%(\ub098\uc774\ub4e0 \uc138\ub300\uc758 \uacbd\uc6b0 35%)\ub294 \uac8c\uc784\uc5d0 \uc4f0\ub294 \uc2dc\uac04\uc744 \ub298\ub838\ub2e4.<\/p>\n

\ub3c8\uc744 \uc5b4\ub5bb\uac8c \uc4f0\ub290\ub0d0\uc5d0 \uc788\uc5b4\uc11c\ub294, Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\uac00 \uc804\uc790\uc0c1\uac70\ub798\ub85c\uc758 \uc804\ud658\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\ub2e4. \ucf54\ub85c\ub098 \ud32c\ub370\ubbf9 \uc2dc\uc791 \uc774\ud6c4, \uc774 \uc18c\ube44\uc790\ub4e4\uc758 33%\uac00 \uc21c\uc99d\uac00\uc728 6%\ub85c \uc628\ub77c\uc778 \uc18c\ube44\ub97c \uc99d\uac00\uc2dc\ucf30\ub294\ub370, \ub354 \ub098\uc774\ub4e0 \uc138\ub300\uac00 23%\uac00 \uc21c\uc99d\uac00\uc728 1%\ub85c \uc99d\uac00\ud55c \uac83\uacfc \ube44\uad50\ub41c\ub2e4. \uc774 \uac19\uc740 \uc804\uc790\uc0c1\uac70\ub798\uc758 \uac00\uc18d\ud654\ub294 \ub450 \uac00\uc9c0 \ucc28\uc6d0\uc5d0\uc11c \uc9c4\ud589 \uc911\uc774\ub2e4. \uae30\uc874 \uc0c1\ud488, \uc11c\ube44\uc2a4, \uc18c\ub9e4\uc5c5\uccb4\uc758 \uc628\ub77c\uc778\uc73c\ub85c\uc758 \uc804\ud658\uacfc, \ub514\uc9c0\ud138 \uc720\uc77c \ud639\uc740 \ub514\uc9c0\ud138 \uc6b0\uc120 \uc0c1\ud488, \uc11c\ube44\uc2a4, \uc18c\ub9e4\uc5c5\uccb4\uc758 \uae09\uc99d\uc774\ub2e4. (\ubcf4\uae30 2 \ucc38\uc870.)<\/p>\n

\"\"<\/a><\/p>\n

\ub354\uc6b1 \ud765\ubbf8\ub86d\uace0 \ubcf5\uc7a1\ud55c \uc9c8\ubb38\uc740 \uc138\uacc4\uac00 \uace7 \ub274\ub178\uba40\uc5d0 \ub3c4\ub2ec\ud588\uc744 \ub54c \uc774\ub7f0 \ubcc0\ud654\uac00 \uadf8\ub300\ub85c \uc720\uc9c0\ub420 \uac83\uc778\uac00 \uc544\ub2c8\uba74 \uc18c\ube44\uc790\ub4e4\uc774 \ucf54\ub85c\ub09819\uc774\uc804 \ud589\ub3d9\uc73c\ub85c \ud68c\uadc0\ud560 \uac83\uc778\uac00 \uc774\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc2a4\uc2a4\ub85c\uac00 \ubbf8\ub798\uc5d0 \uc5b4\ub5bb\uac8c \ud589\ub3d9\ud560 \uc9c0 \uc608\uce21\ud558\ub294 \uac83\uc5d0 \ud615\ud3b8\uc5c6\uae30\ub85c \uc545\uba85 \ub192\uae30 \ub54c\ubb38\uc5d0, \uc774\ud6c4\uc758 \uadf8\ub9bc\uc744 \uadf8\ub824\ubcf4\uae30 \uc704\ud574, \uc6b0\ub9ac\ub294 BCG\uc758 \ub274\ub178\uba40\uc608\uce21\uc9c0\uc218(NNPs:New Normal Predictos)\ub97c \uc0ac\uc6a9\ud588\ub2e4. \uc18c\ube44\uc790\uc758 \uc790\uccb4\uc751\ub2f5\ubfd0 \uc544\ub2c8\ub77c \uacfc\uac70 \ud589\ub3d9, \uae30\uc068\uc758 \uc815\ub3c4, \uc2b5\uad00\uc758 \uc2ec\ub9ac, \ub9e5\ub77d, \uc815\uc11c \ub4f1\uacfc \uac19\uc740 \ucd94\uac00\uc801\uc778 \uc9c0\ud45c\ub97c \uace0\ub824\ud55c \ubc29\ubc95\ub860\uc774\ub2e4.<\/p>\n

\uc6b0\ub9ac\uc758 \uc5f0\uad6c\uc870\uc0ac \ubc0f NNP \ubc29\ubc95\ub860\uc5d0 \ub530\ub974\uba74, Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4\uc138\ub300\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc5d0 \uc4f0\ub294 \uc2dc\uac04\uc774 \ub298\uc5b4\ub09c \ubd80\ubd84\uc740 \ub3d9\uc601\uc0c1 \uc2a4\ud2b8\ub9ac\ubc0d \ubc0f \uac8c\uc784\uc774 \ud655\uc2e4\ud55c \uc99d\uac00\ub97c \uae30\ub85d\ud558\uba74\uc11c, \uc801\uc5b4\ub3c4 \ubd80\ubd84\uc801\uc73c\ub85c\ub294 \uc720\uc9c0\ub420 \uac83\uc774\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud574\uc11c\ub294, \uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \uacb0\uad6d \ud32c\ub370\ubbf9 \ubc1c\uc0dd \uc774\uc804\uc758 \uc18c\ube44\uc218\uc900\uc5d0 \ub354\uc6b1 \uac00\uae4c\uc6cc \uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \ubb3c\ub860, \ucf54\ub85c\ub098 \uc774\uc804\uc73c\ub85c\uc758 \ud68c\uadc0\ub97c \ub2f5\ud55c \uac83\uc774 \uadf8\ub7ec\ub824\ub294 \uc758\ub3c4\uc77c \ubfd0\uc774\uc5c8\uace0 \uc18c\ube44\uc758 \uc99d\uac00\uc138\uac00 \uc9c0\uc18d\ub420 \uc218\ub3c4 \uc788\ub2e4. \ubc18\ub300\ub85c, Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300 \uc18c\ube44\uc790\ub4e4\uc740 \ud604\uc7ac\uc758 \ucd94\uc138 \uadf8\ub300\ub85c \ud32c\ub370\ubbf9 \uc774\uc804\uc5d0 \uadf8\ub7ac\ub358 \uac83\uc5d0 \ube44\ud574 \ubbf8\ub798\uc5d0 \uc120\ud615 TV\uc640 \uc9d1\uc774 \uc544\ub2cc \uacf3\uc5d0\uc11c\uc758 \uc601\ud654\uad00\ub78c\uc5d0 \uc2dc\uac04\uc744 \ub35c \uc4f8 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>\n

\uc18c\ube44\uc790\ub4e4\uc740 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud1b5\ud574 \uc774 \uac19\uc740 \uc5f0\uad6c\uacb0\uacfc\ub97c \uc7ac\ud655\uc778\ud588\ub2e4. \ud55c \ubc00\ub808\ub2c8\uc5c4\uc138\ub300 \uc751\ub2f5\uc790\ub294 \uc774\ubc88 \uc704\uae30 \ub3d9\uc548 \uc0c8\ub85c\uc6b4 \uc2a4\ud2b8\ub808\uc2a4 \ud574\uc18c\uc6a9 \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \ubc1c\uacac\ud588\uace0 \ucf54\ub85c\ub098 \uc774\ud6c4\uc5d0\ub3c4 \uacc4\uc18d\ud574\uc11c \uc774 \uac8c\uc784\uc744 \ud50c\ub808\uc774\ud560 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\ub2e4. \ud55c Z\uc138\ub300 \uc124\ubb38\ucc38\uac00\uc790\ub294 \uc9c1\uc811 \ub9cc\ub0a0 \uc218 \uc5c6\ub294 \uce5c\uad6c\ub4e4\uacfc \uc18c\ud1b5\ud558\uace0 \ub0a8\ub294 \uc2dc\uac04\uc744 \ubcf4\ub0b4\uae30 \uc704\ud574 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc5d0 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc4f0\uac8c \ub410\ub2e4\uace0 \ub2f5\ud588\ub2e4. \ud558\uc9c0\ub9cc, \uc774\ub7f0 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc758 \uc0ac\uc6a9\uc740 \ud5a5\ud6c4\uc5d0 \uc5ec\uac00 \uc2dc\uac04\uc774 \uc904\uc5b4\ub4e4\uac8c \ub418\uba74 \uc120\ud0dd\uc758 \ubb38\uc81c\uac00 \ub420 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n

Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\ub294 \ub610\ud55c \uad6c\ub9e4\ud488\ubaa9\uc5d0\uc11c\uc758 \ubcc0\ud654\ub97c \uc720\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \ub2f9\uc5f0\ud788, \uc80a\uc740 \uc138\ub300\ub4e4\uc740 \uac00\uc815\uc6a9 \uc18c\ube44, \ud544\uc218\ud488, \uac74\uac15 \ubc0f \ubcf5\uc9c0 \uad00\ub828 \uc0c1\ud488\uc758 \uc9c0\ucd9c\uc744 \uc99d\uac00\uc2dc\ucf30\uace0, \uc7ac\ub7c9 \uc0c1\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\ub97c \uc904\uc600\ub2e4. \ub610\ud55c, \ud32c\ub370\ubbf9 \uc774\ud6c4\uc5d0\ub3c4 \uc774\ub7f0 \uc18c\ube44 \ud2b8\ub80c\ub4dc\ub97c \uc720\uc9c0\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c, \ucf54\ub85c\ub09819\uc774\ud6c4\uc5d0, \uac00\uacf5 \uc2dd\uc74c\ub8cc\uc5d0 \ub300\ud55c \uc18c\ube44\ub97c \ud32c\ub370\ubbf9 \uc774\uc804 \uc9c0\ucd9c\uc5d0 \ube44\ud574 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \ubcf4\uc774\ub294 \uc21c\uc18c\ube44\uc790\ub294 10%, \uac00\uc815\uc6a9 \uc0c1\ud488\uc5d0 \ub300\ud574\uc11c\ub294 12%, \uac74\uac15 \ubc0f \uac1c\uc778\uad00\ub9ac \uc0c1\ud488\uc5d0 \ub300\ud574\uc11c 6%\ub85c \uc608\uc0c1\ub41c\ub2e4. \uc774 \uc99d\uac00\ubd84\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc54c\ucf54\uc62c(8% \uc21c \uac10\uc18c)\uacfc \uac19\uc740 \uc7ac\ub7c9 \uce74\ud14c\uace0\ub9ac \uc9c0\ucd9c\uc744 \uc904\uc774\uace0 \uc804\uc790\uc81c\ud488, \ubaa8\ubc14\uc77c \uae30\uae30, \uc790\ub3d9\ucc28 \ubc0f \uc624\ud1a0\ubc14\uc774(\uc774 \uac01 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud574 \uc9c0\ucd9c\uc744 \ubbf8\ub8f0 \uac83\uc774\ub77c\uace0 \ub2f5\ud55c \uc18c\ube44\uc790\ub4e4\uc774 \ub300\ub7b5 \uc21c 20%)\ucc98\ub7fc \uace0\uac00 \ud488\ubaa9\uc758 \uad6c\ub9e4\ub97c \uc5f0\uae30\ud568\uc73c\ub85c\uc368 \uc0c1\uc1c4\ub420 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. (\ubcf4\uae30 3 \ucc38\uc870.)<\/p>\n

\"\"<\/a>\uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \uad6c\ub9e4\ud488\ubaa9\ubfd0 \uc544\ub2c8\ub77c, \uad6c\ub9e4\uc7a5\uc18c\ub97c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\ub2e4. <\/strong><\/h3>\n

\uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \uad6c\ub9e4\ud488\ubaa9\ubfd0 \uc544\ub2c8\ub77c, \uad6c\ub9e4\uc7a5\uc18c\ub97c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\ub2e4. \uc2dd\ud488 \ud2b8\ub80c\ub4dc\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300 \uc18c\ube44\uc790\ub4e4\uc740 \uc2dd\ub8cc\ud488 \ub9e4\uc7a5\uacfc \ub300\ud615\ub9c8\ud2b8 \ub4f1 \uac00\uc815\uc6a9 \uc18c\ube44\ub97c \uc9c0\ud5a5\ud558\uace0 \uac00\uc131\ube44\ub97c \uc9c0\ud5a5\ud558\ub294 \uc2dd\ud488\uc5c5\uccb4\ub4e4\uc5d0 \ub300\ud55c \uc804\ubc18\uc801\uc778 \uc9c0\ucd9c \ubc0f \uc628\ub77c\uc778 \uc9c0\ucd9c\uc744 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. (\uadf8 \uc608\ub85c \uc628\ub77c\uc778 \ub300\ud615\ub9c8\ud2b8 14% \uc21c\uc99d\uac00) \ud55c \uc601\uad6d \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300 \uc18c\ube44\uc790\ub294 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4 \uc704\uae30 \uc911 \ucc98\uc74c\uc73c\ub85c \uc2dd\ub8cc\ud488\uc744 \uc8fc\ubb38\ud588\ub2e4\uace0 \ub9d0\ud558\uba74\uc11c \uadf8 \uac04\ub2e8\ud568\uacfc \ud3b8\ub9ac\ud568\uc774 \ub9cc\uc871\uc2a4\ub7ec\uc6e0\ub2e4\uace0 \uac15\uc870\ud588\ub2e4. \uc774 \uc18c\ube44\uc790\ub294 \uc55e\uc73c\ub85c \ub300\ub7c9\uad6c\ub9e4\ub294 \uc628\ub77c\uc778\uc1fc\ud551\uc73c\ub85c \uacc4\uc18d\ud558\uace0 \ub9e4\uc7a5\uc744 \uba87 \ubc88 \ubc29\ubb38\ud558\ub294 \uac83\uc73c\ub85c \ubcf4\ucda9\ud560 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\ub2e4.<\/p>\n

\uac19\uc740 \ub9e5\ub77d\uc5d0\uc11c, \uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \uc2dd\ub2f9\ub0b4(dine-in)\uc2dd\uc0ac\ub97c \uc904\uc774\uace0 \uc2dd\ub2f9\uc678\ubd80(off-premise) \uc2dd\uc0ac\ub85c \ubcc0\ud654\ud560 \uac83\uc73c\ub85c \ubcf4\uc5ec, \uc628\ub77c\uc778 \uc624\ud504\ub77c\uc778 \ubaa8\ub450\uc5d0\uc11c \ud328\uc2a4\ud2b8\ud478\ub4dc \uc2dd\ub2f9\uc774 \uce90\uc8fc\uc5bc \uc2dd\ub2f9\ubcf4\ub2e4 \ub9e4\ucd9c\uc774 \ub354 \uc88b\uc744 \uac83\uc774\ub2e4. \ud14c\uc774\ud06c\uc544\uc6c3, \ub4dc\ub77c\uc774\ube0c\uc4f0\ub8e8, \uc628\ub77c\uc778 \uc8fc\ubb38, \ubc30\ub2ec\uc571-\uc774 \ubaa8\ub450\uac00 \ud32c\ub370\ubbf9 \ub3d9\uc548 \uc99d\uac00\ud588\uc74c-\uc740 \ucf54\ub85c\ub098 \uc774\uc804 \uc131\uc7a5\uada4\uc801\uc5d0 \uac00\uae5d\uac8c \ud68c\uadc0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \ud32c\ub370\ubbf9 \ub3d9\uc548\uc758 \uc99d\uac00\ucd94\uc138\ub294 \ubbf8\uad6d\uacfc \uce90\ub098\ub2e4\uc5d0\uc11c\ub294 \uc9c0\uc18d\ub420 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc73c\uba70 \uc601\uad6d\uacfc \ud504\ub791\uc2a4\uc5d0\uc11c\ub294 \ucf54\ub85c\ub09819 \uc774\uc804 \uc218\uc900\uc73c\ub85c\uc758 \ud68c\uadc0\uac00 \ub354\uc6b1 \ud655\uc2e4\ud560 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc18c\ube44\uc790\ub4e4\uc774 \ub9d0\ud55c \ub300\ub85c \uc774\uc804 \uc218\uc900\uc73c\ub85c \ud68c\ubcf5\ub420 \uac83\uc778\uc9c0\ub294 \uc694\ub9ac\ub97c \ub354 \ub9ce\uc774 \ud558\uace0 \ubc30\ub2ec\uc740 \ub354 \uc870\uae08\ud558\uaca0\ub2e4\ub294 \uc758\uc9c0\uc5d0 \ub530\ub77c \uacb0\uc815\ub420 \uac83\uc774\ub2e4. \uc989 \uc18c\ube44\uc758 \uc99d\uac00\uc138\ub294 \uc0c1\ub2f9\ud788 \uc9c0\uc18d\ub420 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n

\ub9ce\uc740 \uc18c\ub9e4\uc5c5\uccb4\ub4e4 \uc911\uc5d0\uc11c\ub3c4, \uc628\ub77c\uc778 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \ucf54\ub85c\ub09819 \uc774\uc804 \uae30\uac04\uc5d0 \ube44\ud574 16% \uc21c\uc99d\uac00\ub97c \ubcf4\uc774\uba74\uc11c \ub274\ub178\uba40 \uc2dc\ub300\uc5d0\uc11c Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4\uc138\ub300\ub97c \uc0ac\ub85c\uc7a1\uc744 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4. \ubc31\ud654\uc810 \ubc0f \uc758\ub958\ub9e4\uc7a5\uacfc \uc804\ubb38 \ub9e4\uc7a5\uc758 \uacbd\uc6b0 \uc628\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c\uc758 \ub9e4\ucd9c\uc218\uc900 \uc720\uc9c0\uac00 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \ub9e4\ucd9c \uac10\uc18c\ub85c \uc0c1\uc1c4\ub418\uba74\uc11c, \uac01\uac01 \uc21c\uac10\uc18c 10%\uc640 6%\ub85c \uc2e4\uc801\uc774 \uc88b\uc9c0 \ubabb\ud560 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \uc774\ub7f0 \ubd80\uc815\uc801\uc778 \uc804\ub9dd\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \uacbd\uae30\uce68\uccb4 \uc608\uce21\uc744 \ubc18\uc601\ud558\ub294\ub370, \uc601\uad6d\uacfc \ud504\ub791\uc2a4\ubcf4\ub2e4 \ubbf8\uad6d\uacfc \uce90\ub098\ub2e4\uc5d0\uc11c \ub354\uc6b1 \ub450\ub4dc\ub7ec\uc9c4\ub2e4.<\/p>\n

Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300 \uc18c\ube44\uc790\ub4e4\uc774 \uc55e\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\uace0 \uc18c\ube44\ud558\ub294 \ubc29\uc2dd\uc5d0 \ub300\ud574\uc11c\ub3c4 \ub611 \uac19\uc740 \uc601\ud5a5\uc774 \uad00\ucc30\ub41c\ub2e4. \uc774\ub4e4\uc740 \ucf54\ub85c\ub09819\uc774\ud6c4\uc5d0\ub3c4, \uc628\ub77c\uc778\uc218\uc5c5\ucc98\ub7fc \ubd09\uc1c4\uae30\uac04 \ub3d9\uc548 \ub354 \ub9ce\uc774 \uc774\uc6a9\ud588\ub358 \uc77c\ubd80 \uac00\uc815\uc6a9 \uc11c\ube44\uc2a4\ub97c \uacc4\uc18d\ud574\uc11c \uc774\uc6a9\ud560 \uac83\uc774\ub2e4. (\uc608\uc0c1 \uc21c\uc99d\uac00 4%) \ubc18\ub300\ub85c, \ucf54\ub85c\ub098\uc758 \uc5ec\ud30c\ub85c \ubaa8\ube4c\ub9ac\ud2f0\uc640 \uc5ec\ud589 \ubc0f \uad00\uad11\uc0b0\uc5c5\uc5d0\uc11c \uc5bc\ub9c8\uac04\uc740 \uc2ec\uac01\ud55c \ubd88\ud655\uc2e4\uc131\uc774 \uc9c0\uc18d\ub418\ub294 \uac00\uc6b4\ub370 \uc2b9\ucc28 \ubc0f \uc8fc\ud0dd\uacf5\uc720 \uc571\uc758 \uc0ac\uc6a9\uc740 \uacc4\uc18d\ud574\uc11c \uc904\uc5b4\ub4e4 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. (\uc608\uc0c1 \uc21c\uac10\uc18c 21%) \ub610\ud55c \ud3f0 \uc11c\ube44\uc2a4, \uc740\ud589 \ubc0f \ubcf4\ud5d8 \uc11c\ube44\uc2a4 \ub4f1 \uace0\uac00\ud488\uc774 \ud544\uc694\ud558\uace0 \ub354 \ud070 \uacb0\uc2ec\uc744 \ud574\uc57c \ud558\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc904\uc5b4\ub4e0 \uc9c0\ucd9c\ub3c4 \uc720\uc9c0\ub420 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc740 \uc774 \uae30\ud68c\ub97c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc744\uae4c<\/strong><\/h3>\n

\uac00\ubcc0\uc801\uc778 \uc18c\ube44\uc790 \uc9c0\ucd9c\uc740 \uc18c\ube44\uc7ac\uae30\uc5c5\uc5d0\uac8c \ub9c8\ucf00\ud305\uc744 \ud65c\uc6a9\ud558\uace0 \ub2f9\uc7a5 \ubc0f \uc7a5\uae30\uc801\uc73c\ub85c\ub3c4 \uc131\uacf5\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \uba74\uc5d0\uc11c \uc88b\uc740 \uc18c\uc2dd\uc77c \uc218 \uc788\ub2e4. \uc55e\uc11c \uc0b4\ud3b4\ubcf8 \uc5f0\uad6c\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\ub294 \uc9c0\uae08 \ud604\uc7ac \uc720\ub3d9\uc801\uc778 \uc18c\ube44\ub97c \ub9e4\uc6b0 \ub9ce\uc774 \ud558\uace0 \uc788\ub2e4. \uc774 \uae30\ud68c\ub97c \ud3ec\ucc29\ud558\uae30\uae30 \uc704\ud574, \ub9c8\ucf00\ud130\ub4e4\uc740 4\uac00\uc9c0 \ucc28\uc6d0\uc5d0\uc11c \ud589\ub3d9\ud574\uc57c \ud55c\ub2e4.<\/p>\n

    \n
  1. \uc138\uacc4\uad00 \uc7ac\uc124\uc815<\/li>\n
  2. \ub9c8\ucf00\ud305 \uae54\ub54c\uae30(funnel) \ud558\ub2e8\uc5d0\uc11c \ubaa8\ubc14\uc77c \ub4f1 \ub514\uc9c0\ud138\uc5d0 \uc9d1\uc911<\/li>\n
  3. \ube0c\ub79c\ub4dc \uc804\ub7b5 \ub4f1 \uae54\ub54c\uae30 \uc0c1\ub2e8\uc744 \uac04\uacfc\ud558\uc9c0 \ub9d0 \uac83<\/li>\n
  4. \uc0c8\ub85c\uc6b4 \uc5ed\ub7c9 \ucd94\uac00 \ud655\ubcf4<\/li>\n<\/ol>\n

    \uc138\uacc4\uad00 \uc7ac\uc124\uc815. \ub9c8\ucf00\ud130\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud558\uace0 \uc2dc\uae09\ud55c \ub2e8\uacc4\ub294 \uadf8\ub4e4\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc18c\ube44\uc640 \uad11\uace0\uc5d0 \ub300\ud55c \uc774\ud574\uc790\uccb4\ub97c \uadfc\ubcf8\uc801\uc73c\ub85c \uc0c8\ub86d\uac8c \ud558\ub294 \uac83\uc774\ub2e4. \uc774\ub294 \uc774\ud6c4\uc758 \ub9c8\ucf00\ud305 \ud22c\uc790 \ucd94\ucc9c\uc758 \ud1a0\ub300\uac00 \ub420 \uac83\uc774\ub2e4.<\/p>\n

    \uc18c\ube44\uce21\uba74\uc5d0\uc11c, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc55e\uc11c \uc124\uba85\ud55c \ub300\ub300\uc801\uc778 \ubcc0\ud654\ub97c \ub354\uc6b1 \uae4a\uc774 \uc788\uac8c \ubd84\uc11d\ud574 \uc218\uae09\uad6c\uc870\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc774\ud574\ud574\uc57c \ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub4e4\uc758 \ub178\ub825\uc744 \uc218\uc694\uac00 \ub298\uc5b4\ub09c\u2013\uacf5\uae09\uc744 \ub6f0\uc5b4\ub118\uc9c0 \uc54a\uc73c\uba74\uc11c- \ud2b9\uc815\uc0c1\ud488(\ubc0f SKU)\uacfc \uc18c\ub9e4\ucc44\ub110\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \ucd5c\uace0\uc758 \uc218\uc775\uc131\uc744 \uc62c\ub9b4 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n

    \ub9c8\ucf00\ud130\ub4e4\uc740 \ub610\ud55c \ubbf8\ub514\uc5b4\ub97c \uc798 \uc774\ud574\ud574\uc57c \ud558\ub294\ub370, \ud604\uc7ac \uc774 \uce21\uba74\uc5d0\uc11c \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\uc5d0 \ub178\ucd9c\ub41c \uace0\uac1d \uc218(eyeballs) \ubc0f \uac00\uaca9\uacb0\uc815 \ucc28\uc6d0\uc758 \ub300\ub300\uc801\uc778 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub098\uace0 \uc788\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \ucf54\ub85c\ub09819 \uc774\uc804\uc758 \ubbf8\ub514\uc5b4 \uacc4\ud68d\uc744 \uc804\uba74\uc801\uc73c\ub85c \uac80\ud1a0\ud574, \ud655\uc815\ub418\uc9c0 \uc54a\uac70\ub098 \uc7ac\ud611\uc0c1\uc758 \uc5ec\uc9c0\uac00 \uc788\ub294 \ud22c\uc790\uae08\uc744 \ucc3e\uc544\ub0b4, \uc9c0\ucd9c \ubc30\ubd84\uc5d0 \uc788\uc5b4 \uc544\uc608 \ucc98\uc74c\ubd80\ud130 \uc2dc\uc791\ud558\ub294 \ubc29\ubc95\uc73c\ub85c \uc811\uadfc\ud574\uc57c \ud55c\ub2e4. Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\uc758 \uace0\uac1d\ub4e4\uc740 \ub3c4\ub2ec\ud558\uae30 \uc5b4\ub835\uae30\ub85c \uc545\uba85 \ub192\uc740\ub370, \ucf54\ub85c\ub09819 \uc704\uae30 \ub3d9\uc548 \uc774\ub4e4\uc774 \uc6c0\uc9c1\uc600\ub2e4. \ubaa8\ub4e0 \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc18c\ube44\uac00 \uc99d\uac00\ud588\uc9c0\ub9cc, TV\uc5d0 \ube44\ud574 \ubaa8\ubc14\uc77c \ub4f1 \ub514\uc9c0\ud138\uc5d0\uc11c \ud6e8\uc52c \ub9ce\uc774 \uc99d\uac00\ud588\ub2e4. TV\uc758 \ub2e8\uae30 \ubc0f \uc7a5\uae30 \uc804\ub9dd\uc740 \uc9c0\uc9c0\ud560 \ub9cc\ud55c \uc2e0\uc120\ud55c \ucf58\ud150\uce20\uc758 \ud55c\uacc4-\uc2a4\ud3ec\uce20\uc5d0\uc11c \uac00\uc744 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0-\uc640 \ud32c\ub370\ubbf9\uc774 \uc2dc\uc791\ub420 \ubb34\ub835 \uc774\ubbf8 \uc874\uc7ac\ud588\ub358 \uad11\ubc94\uc704\ud55c \uc5ed\ud48d\uc744 \uc0dd\uac01\ud560 \ub54c \uc5ec\uc804\ud788 \ubd88\ud655\uc2e4\ud558\ub2e4. (\ubcf4\uae30 4 \ucc38\uc870.)<\/p>\n

    \"\"<\/a>\ub9c8\ucf00\ud305 \uae54\ub54c\uae30 \ud558\ub2e8\uc5d0\uc11c \ubaa8\ubc14\uc77c \ub4f1 \ub514\uc9c0\ud138\uc5d0 \uc9d1\uc911.<\/strong> \uc80a\uc740 \uc138\ub300\ub4e4\uc774 \uc8fc\ub3c4\ud558\uace0 \uc788\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc774\uc6a9\uc758 \uc99d\uac00\ub97c \uace0\ub824\ud574, \ub9c8\ucf00\ud130\ub4e4\uc740 \uad11\uace0\ub178\ucd9c\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0\uc758 \uc5f0\uacb0\uc774 \uc989\uac01\uc801\uc77c \uc218 \uc788\ub294 \ub514\uc9c0\ud138 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc758 \uc9c1\uc811\ub300\uc751 \uad11\uace0\uc5d0\uc758 \ud22c\uc790 \ud655\ub300\ub97c \uace0\ub824\ud574\uc57c \ud55c\ub2e4. Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\ub4e4 \uc911 60%\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4 \uad11\uace0\uac00 \ucf54\ub85c\ub09819\uae30\uac04 \ub3d9\uc548 \uad6c\ub9e4\uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub2e4\uace0 \ub9d0\ud588\uc73c\uba70 \ub354 \ub098\uc774\ub4e0 \uc138\ub300\uc758 \uacbd\uc6b0\uc5d0\ub294 \uadf8 \ube44\uc728\uc774 25%\uc600\ub2e4.<\/p>\n

    \uc80a\uc740 \uc138\ub300\ub4e4\uc774 \uc8fc\ub3c4\ud558\uace0 \uc788\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc774\uc6a9\uc758 \uc99d\uac00\ub97c \uace0\ub824\ud574, \ub9c8\ucf00\ud130\ub4e4\uc740 \uad11\uace0\ub178\ucd9c\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0\uc758 \uc5f0\uacb0\uc774 \uc989\uac01\uc801\uc77c \uc218 \uc788\ub294 \ub514\uc9c0\ud138 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc758 \uc9c1\uc811\ub300\uc751 \uad11\uace0\uc5d0\uc758 \ud22c\uc790 \ud655\ub300\ub97c \uace0\ub824\ud574\uc57c \ud55c\ub2e4.<\/p>\n

    \uac8c\ub2e4\uac00, \ubd09\uc1c4\ub85c \uc778\ud574 \uc774\uc804\uc758 \uc624\ud504\ub77c\uc778\uc5d0\uc11c\uc758 \uacbd\ud5d8 \uc5c6\uc774\ub3c4, \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uacfc \ube0c\ub79c\ub4dc\ub97c \uc0ac\uc6a9\ud574 \ubcf4\ub824\ub294 \uac1c\ubc29\uc131\uc774 \uc99d\uac00\ud588\ub2e4. \uc6b0\ub9ac\uac00 \uc870\uc0ac\ud55c \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac \uc804\uccb4\uc5d0\uc11c, \ucf54\ub85c\ub09819\ub3d9\uc548 \ucc98\uc74c \uc368\ubcf4\ub294 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud55c \uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \uc804\uccb4\uc758 69%, \ub354 \ub098\uc774\ub4e0 \uc18c\ube44\uc790\ub4e4\uc758 \uacbd\uc6b0 43%\uc600\ub2e4. \uc774\ub7f0 \ud589\ub3d9\uc591\uc2dd\uc744 \uc774\uc6a9\ud574, \ub9c8\ucf00\ud130\ub4e4\uc740 \uad11\uace0\ub97c \ucd94\uc9c4\ud558\uace0 \ub514\uc9c0\ud138\uc774 \uc81c\uc2dc\ud558\ub294 \uc7a5\uc810\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud574\uc57c \ud55c\ub2e4. \u2018\uc2dc\uc5f0\u2019 \uacbd\ud5d8\uc744 \ud48d\ubd80\ud558\uac8c \ud558\uace0 \uc804\ud658\uc728\uc744 \uc99d\uac00\uc2dc\ud0a4\ub294 \uc99d\uac15\ud604\uc2e4 \uad11\uace0 \ub4f1\uc774 \uadf8 \uc608\uac00 \ub420 \uc218 \uc788\ub2e4.<\/p>\n

    \ube0c\ub79c\ub4dc \uc804\ub7b5 \ub4f1 \uae54\ub54c\uae30 \uc0c1\ub2e8\ub3c4 \uac04\uacfc\ud558\uc9c0 \ub9d0 \uac83.<\/strong> \ub9ce\uc740 \uad11\uace0\uc5c5\uccb4\ub4e4\uc5d0\uac8c, Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uace0 \ucda9\uc131\uc2ec\uc744 \ub354 \ub9ce\uc774 \ud655\ubcf4\ud558\ub294 \uac83\uc740 \uc9c0\uae08 \ub2e8\uae30\ub9e4\ucd9c\ub9cc\ud07c\uc774\ub098 \uc911\uc694\ud55c \ubaa9\ud45c\uc774\ub2e4. \uc55e\uc11c \uc5b8\uae09\ud55c \ubc14\uc640 \uac19\uc774, \ub3c4\ubbf8\ub178\uc2a4\uc640 \ub098\uc774\ud0a4\uac00 \uacfc\uac70 \uc704\uae30\uc5d0\uc11c \ucde8\ud55c \uc870\uce58\ub4e4\uc740 \uc774 \ub450 \ubaa9\ud45c\uac00 \uc5b4\ub5bb\uac8c \uc11c\ub85c\ub97c \uac15\ud654\uc2dc\ucf1c\uc8fc\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \uc88b\uc740 \uc0ac\ub840\uc774\ub2e4. \ub098\uc774\ud0a4\ub294 \ub098\uc774\ud0a4 \ud2b8\ub808\uc774\ub2dd \ud074\ub7fd(Nike Training Club)\uc571\uc5d0 \uc77c\uc815 \uae30\uac04 \ubb34\ub8cc \uc811\uc18d\uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uacfc \ud568\uaed8, \u2018\uc138\uacc4\ub97c \uc704\ud574 \ud50c\ub808\uc774\ud558\uc790(Play for the World)\u2019\ub77c\ub294 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uad11\uace0\ucea0\ud398\uc778\uc744 \ucd94\uc9c4\ud558\uba74\uc11c \ucf54\ub85c\ub09819\uae30\uac04 \ub3d9\uc548\uc5d0\ub3c4 \ub450\uac01\uc744 \ub098\ud0c0\ub0c8\ub2e4.<\/p>\n

    \ub9c8\ucf00\ud130\ub4e4\uc740 \uc9c0\uae08\uc758 \uc0c1\ud669\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc790\uc0ac \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\uc640 \uac00\uc81c\uc548\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uae30 \uc704\ud574 \uc2e0\uc911\ud788 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uacfc \uba54\uc2dc\uc9c0 \uc804\ub2ec \ubc29\uc2dd\uc744 \ud601\uc2e0\ud574\uc57c \ud55c\ub2e4. \ud6a8\uacfc\uc801\uc778 \ube0c\ub79c\ub4dc\ub294 \uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ub290\ub07c\ub294 \uac15\ub825\ud55c \uac10\uc815\uc744 \uc774\ud574\ud560 \ubfd0 \uc544\ub2c8\ub77c \uc774\ub97c \uc0c8\ub85c\uc6b4 \uc18c\ube44\ub85c \uc5f0\uacb0\uc2dc\ud0ac \uac83\uc774\ub2e4. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc5d0 \ub530\ub974\uba74 \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c \uae30\uc5c5\ub4e4\uc740 \uc774 \ub450 \uac00\uc9c0\ub97c \ud2b9\ud788 \uc798 \uc2e4\ud589\ud558\uace0 \uc788\ub2e4.<\/p>\n

    \ub514\uc9c0\ud138 \uc138\uacc4\ub294 \uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \uace0\uc720\uc758 \uc601\uc5ed\uc5d0\uc11c \uace0\uac1d\uc811\uc810\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \ubb34\ud55c\ud55c \uac00\ub2a5\uc131\uc744 \uc81c\uc2dc\ud55c\ub2e4.<\/strong><\/p><\/blockquote>\n

    \ub514\uc9c0\ud138 \uc138\uacc4\ub294 \uace0\uac1d\uc5ec\uc815\uc758 \ucd94\uac00\uc801 \uc694\uc18c\ub97c \ub514\uc9c0\ud138\ud654\ud558\uace0 \ud601\uc2e0\uc801\uc778 \ube0c\ub79c\ub4dc \uc0c1\ud638\uc791\uc6a9\uc744 \ub9cc\ub4e4\uc5b4 \uac00\uba74\uc11c, \uc80a\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \uace0\uc720\uc758 \uc601\uc5ed\uc5d0\uc11c \uace0\uac1d\uc811\uc810\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \ubb34\ud55c\ud55c \uac00\ub2a5\uc131\uc744 \uc81c\uc2dc\ud55c\ub2e4.<\/p>\n

    \uc774\ub97c \uc2e4\ud589\uc5d0 \uc62e\uae30\uae30 \uc704\ud574, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc790\uccb4 \ube0c\ub79c\ub4dc \ucc44\ub110 \ubc0f \uc5b4\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \ud65c\uc6a9\ud574\uc57c \ud55c\ub2e4. \ud558\uc9c0\ub9cc, \ub3c5\uc790\uc801\uc778 \ub178\ub825\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\uce58 \uc54a\uc744 \uac83\uc774\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uc80a\uc740 \uc138\ub300\ub4e4\uc744 \ub9ce\uc774 \ud3ec\ud568\ud558\uace0 \uc788\uc73c\uba70 \uce5c\uad6c\ub098 \uc2e0\ub8b0\ud560\ub9cc\ud55c \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ud154\ub9c1, \ube0c\ub79c\ub4dc \uacbd\ud5d8, \ube0c\ub79c\ub4dc \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc758 \uc720\uae30\uc801\uc778 \uacb0\ud569\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ub514\uc9c0\ud138 \ubc0f \uc18c\uc15c \ud50c\ub7ab\ud3fc\uacfc \ud611\ub825\ud574 \ub178\ub825\uc744 \uac15\ud654\ud574\uc57c \ud55c\ub2e4.<\/p>\n

    \uc0c8\ub85c\uc6b4 \uc5ed\ub7c9 \ucd94\uac00\ud655\ubcf4.<\/strong> \uc218 \ub144 \ub3d9\uc548, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uc5ed\ub7c9\uc744 \uac70\uc758 \ub9e4\uc77c\uc774\ub77c\uace0 \ub290\uaef4\uc9c8 \ub9cc\ud07c \ub04a\uc784\uc5c6\uc774 \uac1c\ubc1c\ud574\uc57c \ud588\ub2e4. \u2018\ub0ad\ube44\uad00\ub9ac\u2019(\ub178\ucd9c \uc218 \uc81c\ud55c(frequency capping), \uac00\uc2dc\uc131(viewability) \ub4f1)\uc640 \uac19\uc740 \uc77c\ubd80 \uc5ed\ub7c9\uc740 \ud3ec\uc2a4\ud2b8\ucf54\ub85c\ub098 \uc2dc\ub300\uc758 \uacbd\uc81c\uc801 \ubd88\ud655\uc2e4\uc131\uc73c\ub85c \uc778\ud574 \uae30\uc5c5\ub4e4\uc774 \uad11\uace0 \ud22c\uc790\ube44\ub97c \ucca0\uc800\ud788 \uac80\ud1a0\ud558\uac8c \ub418\uba74\uc11c \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc9c8 \uac83\uc774\ub2e4. \ud558\uc9c0\ub9cc, \uacfc\uac70 \ub370\uc774\ud130\uc758 \ud55c\uacc4\uc640 \ucf54\ub85c\ub09819\uac00 \ucc3d\uc870\ud574\ub0b8 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784 \uc18d\uc5d0\uc11c \ube60\ub978 \uc18d\ub3c4\uc640 \uc720\uc5f0\uc131\uc774 \ub354\uc6b1 \ud544\uc218\uc801\uc774 \ub418\uba74\uc11c \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c\ub294 \uc0c8\ub85c\uc6b4 \ubb34\uae30\uac00 \ud544\uc694\ud560 \uac83\uc774\ub2e4.<\/p>\n

    \uace0\ub178\ucd9c \uc218\uc694\uac10\uc9c0 \uc5ed\ub7c9 \ubc0f \ud2b9\uc815\uc9c0\uc5ed\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ub9c8\ucf00\ud305 \uc811\uadfc\ubc95\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc740 \ub2e4\uc591\ud55c \uc2dc\uc7a5 \ubcc4\ub85c \uc804\uc5fc\ubcd1 \uc601\ud5a5, \uc815\ubd80 \uaddc\uc81c, \uc774\ud6c4 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ucc28\uc774\uc810\uc744 \ud30c\uc545\ud558\ub294\ub370 \ub9e4\uc6b0 \uc911\uc694\ud560 \uac83\uc774\ub2e4. \uacfc\uac70\ub97c \ud1b5\ud574 \ubbf8\ub798\ub97c \uc608\uce21\ud558\uae30 \uc5b4\ub835\uace0, \ub9c8\uc9c0\ub9c9 \ud130\uce58 \uae30\uc5ec\ub3c4(last touch attribution)\uac00 \ub514\uc9c0\ud138 \uc5ec\uc815\uc758 \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9c4 \uc18d\uc131\uc744 \ubc18\uc601\ud560 \uc218 \uc5c6\ub294 \uc138\uacc4\uc5d0\uc11c, \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574 \uc2e4\ud5d8 \ubc0f \uc99d\ubd84 \uae30\ubc18 \uc811\uadfc\ubc95 \uc5ed\uc2dc \uc911\uc694\ud558\ub2e4. \uadf8\ub9ac\uace0, \ud2b9\ud788 Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\ub97c \ubaa9\ud45c\ub85c \ud558\ub294 \ub370 \uc788\uc5b4, \ub9c8\ucf00\ud130\ub4e4\uc740 \ucc3d\uc758\uc801\uc778 \uc5ed\ub7c9\uc744 \ucd5c\ub300\ub85c \ubc1c\ud718\ud574, \ud611\ub825\uc0ac\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uc544 \uc774 \uc138\ub300\ub4e4\uc774 \uac00\uc7a5 \uacf5\uac10\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc815\ud655\ud788 \uc774\ud574\ud558\uace0 \uc0c8\ub85c\uc6b4 \ud3ec\ub9f7\uc744 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc5b4\uc57c \ud560 \uac83\uc774\ub2e4.<\/p>\n

    \uc774\ub7f0 \uc5ed\ub7c9\uc740 \ub2f9\uc7a5 \ub9e4\uc6b0 \uc911\uc694\ud558\uba70, \ud604 \uc0c1\ud669 \uc774\ud6c4\uc5d0\ub3c4 \uacc4\uc18d\ud574\uc11c \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc911\uc694\ud55c \uacbd\uc7c1\ub825\uc758 \uc6d0\ucc9c\uc77c \uac83\uc774\ub2e4.<\/p>\n

    \n

    \ucf54\ub85c\ub09819\ub294 \uc6b0\ub9ac\uc758 \uc0b6\uc744 \uadf9\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf30\uace0, \uadf8 \uc601\ud5a5\uc740 \uc55e\uc73c\ub85c \uc218 \ub144 \ub3d9\uc548 \uc9c0\uc18d\ub420 \uac83\uc774\ub2e4. \uc80a\uc740 \uc138\ub300\ub4e4\uc740 \uadf8\ub4e4\uc758 \uc18c\ube44\ud328\ud134\uc5d0\uc11c \ub9e4\uc6b0 \ud070 \ubcc0\ud654\ub97c \uacaa\uc5c8\uace0, \uc774 \ubcc0\ud654\uac00 \uc0ac\ud68c\ub97c \ud1b5\ud574 \ud655\ub300\ub418\uba74\uc11c \uc774\ub97c \uc8fc\ub3c4\ud560 \uac83\uc774\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774 \uc138\ub300\ub97c \ubaa9\ud45c\ub85c \uc0bc\uace0 \uc9c0\uae08 \ub2f9\uc7a5 \uc6c0\uc9c1\uc5ec \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784\uc5d0 \uc801\ud569\ud558\uac8c \ubcc0\ud654\ud574\uc57c \ud560 \uac83\uc774\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \ud55c \uc138\ub300\uc5d0 \ud55c\ubc88 \uc62c \ubc95\ud55c \uc774 \uae30\ud68c\ub97c \ub193\uce58\uac8c \ub418\ub294 \uc704\uae30\uc5d0 \ucc98\ud560 \uac83\uc774\ub2e4.<\/p>\n

    \uc6d0\ubb38(\uc601\uc5b4)\ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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