{"id":2513,"date":"2020-08-04T11:16:58","date_gmt":"2020-08-04T02:16:58","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2513"},"modified":"2021-12-15T13:27:59","modified_gmt":"2021-12-15T04:27:59","slug":"innovation-data-and-the-cautionary-tale-of-henrietta-lacks","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/innovation-data-and-the-cautionary-tale-of-henrietta-lacks\/","title":{"rendered":"\ud601\uc2e0, \ub370\uc774\ud130, \uadf8\ub9ac\uace0 \ud5e8\ub9ac\uc5d0\ud0c0 \ub799\uc2a4(Henrietta Lacks) \uc774\uc57c\uae30\uc758 \uad50\ud6c8"},"content":{"rendered":"<p>1951\ub144, \ub2e4\uc12f \uc544\uc774\uc758 \uc5c4\ub9c8\uc600\ub358 31\uc138\uc758 \uac00\ub09c\ud55c \ubbf8\uad6d \ud751\uc778 \uc5ec\uc131, \ud5e8\ub9ac\uc5d0\ud0c0 \ub799\uc2a4(Henrietta Lacks)\ub294 \uc874\uc2a4 \ud649\ud0a8\uc2a4 \ubcd1\uc6d0(Johns Hopkins Hospital)\uc5d0\uc11c \uce58\ub8cc\ub97c \ubc1b\ub2e4\uac00 \uc790\uad81\uacbd\ubd80\uc554\uc73c\ub85c \uc138\uc0c1\uc744 \ub5a0\ub0ac\ub2e4. \uadf8 \ud6c4 \uadf8\ub140\uc758 \uc554\uc138\ud3ec, \uc77c\uba85 \ud5ec\ub77c(HeLa) \uc138\ud3ec, \ub294 \u2018\ubd88\uba78\ud558\ub294\u2019 \ud2b9\uc9d5\uc744 \uc9c0\ub2cc \uac83\uc774 \ubc1c\uacac\ub410\ub2e4.<\/p>\n<p>\uc815\uc0c1\uc801\uc778 \uc778\uac04 \uc138\ud3ec\ub294 \ubc30\uc591\uad00\uc5d0\uc11c \uc624\ub798 \uc0b4 \uc218 \uc5c6\uc9c0\ub9cc, \uc874\uc2a4\ud649\ud0a8\uc2a4 \ub300\ud559\uc758 \uc138\ud3ec \uc0dd\ubb3c\ud559\uc790\uc778 \uc870\uc9c0 \uac00\uc774(George Gey)\ub294 \uc774 \uc138\ud3ec\uac00 \uc2e4\ud5d8\uc2e4 \ubc30\uc591\uc5d0\uc11c \uc0b4\uc544\ub0a8\uc544 \uc131\uacf5\uc801\uc73c\ub85c \uc99d\uc2dd\ud560 \uc218 \uc788\uc74c\uc744 \uc54c\uc544\ub0c8\ub2e4. \uc774 \ud6c4 \uc774 \ud5ec\ub77c \uc138\ud3ec\ub294 \ub9c8\uc774\ud06c\ub85c\ubc14\uc774\uc62c\ub85c\uc9c0\uceec \uc5b4\uc18c\uc2dc\uc5d0\uc774\uce20(Microbiological Associates)\uc758 \ub300\uaddc\ubaa8 \uc99d\uc2dd \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uc0c1\ub2f9\ud55c \uc0c1\uc5c5\uc801 \uc131\uacf5\uc744 \uac70\ub450\uac8c \ub3fc\uace0 \uacb0\uad6d \uc774 \uc138\ud3ec\ub294 \uc804 \uc138\uacc4(\uc2ec\uc9c0\uc5b4 \uc6b0\uc8fc\uc5d0\uc11c\ub3c4)\uc758 \uc2e4\ud5d8\uc2e4\uc5d0\uc11c \uc0ac\uc6a9\ud558\uac8c \ub410\ub2e4. \uc774 \uc138\ud3ec\ub294 \uc778\uac04\uac8c\ub188\ud504\ub85c\uc81d\ud2b8(Human Genome Project), \ubc14\uc774\ub7ec\uc2a4 \uc5f0\uad6c, \ubc31\uc2e0 \uac1c\ubc1c(\ud2b9\ud788 \uc18c\uc544\ub9c8\ube44\uc640 HIV), \uac8c\ub188 \uc5f0\uad6c, \uc554 \uc5f0\uad6c \ubc0f \uae30\ud0c0 \uacfc\ud559 \uc751\uc6a9\ubd84\uc57c\uc5d0 \ud544\uc218\uc801\uc778 \uc694\uc18c\uc774\ub2e4. \ud5ec\ub77c \uc138\ud3ec\ub294 \uc870\uc9c1\uc774\uc2dd, \uc870\uc9c1 \ub3d9\uacb0, \uac8c\ub188 \uc11c\uc5f4 \ubd84\uc11d \ub4f1\uc758 \uae30\uc220 \ud601\uc2e0\uc744 \uc774\ub048 \ub3d9\ub825\uc774\uc5c8\ub2e4.<\/p>\n<p>\uc218\ub144 \ub3d9\uc548, \ub799\uc2a4\uc758 \uac00\uc871\uc740 \uc774 \uc138\ud3ec\ub85c \uc778\ud574 \uac00\ub2a5\ud588\ub358 \uc218\ub9ce\uc740 \ud601\uc2e0\uc5d0 \ub300\ud574 \uc544\ubb34\ub7f0 \ubcf4\uc0c1\ub3c4 \ubc1b\uc9c0 \ubabb\ud588\ub2e4. \ud5e8\ub9ac\uc5d0\ud0c0 \ubcf8\uc778\uc5d0\uac8c \uc758\ub8cc\uc5f0\uad6c\uc5d0 \uadf8\ub140\uc758 \uc870\uc9c1\ud45c\ubcf8\uc774 \uc0ac\uc6a9\ub418\ub294 \uac83\uc5d0 \ub300\ud574 \ub3d9\uc758\ub97c \uad6c\ud558\uc9c0\ub3c4 \uc54a\uc558\uc5c8\uace0, \uadf8\ub140\uc758 \uac00\uc871\uc740 \uc774\uc640 \uad00\ub828\ub41c, \uc5b4\ub9c8\uc5b4\ub9c8\ud55c \uac00\uce58\uac00 \uc788\ub294 \ud601\uc2e0\uc5d0 \ub300\ud574 \uc804\ud600 \uc54c\uc9c0 \ubabb\ud588\ub2e4. \uc774 \uc774\uc57c\uae30\ub294 \ub808\ubca0\uce74 \uc2a4\ud074\ub8e8\ud2b8(Rebecca Skloot)\uc758 \ud5e8\ub9ac\uc5d0\ud0c0 \ub799\uc2a4\uc758 \ubd88\uba78\uc758 \uc0b6(The Immortal Life of Henrietta Lacks) \uc774\ub77c\ub294 \uc720\uba85\ud55c \uc800\uc11c\ub97c \ud1b5\ud574 \uc138\uc0c1\uc5d0 \uc54c\ub824\uc84c\uace0, \uc6b0\ub9ac\uac00 \ub2f9\uc5f0\uc2dc \ud588\ub358 \u2018\uc0ac\uc804 \ub3d9\uc758\u2019 \ub77c\ub294 \uac1c\ub150\uc758 \uc911\uc694\uc131\uc744 \uc77c\uae68\uc6cc \uc92c\ub2e4.<\/p>\n<p>\uc774 \uc774\uc57c\uae30\uc640 \ud604\uc7ac \uc0ac\ubb3c\uc778\ud130\ub137(Internet of Things)\uc744 \ud1b5\ud574 \uc218\uc9d1\ub418\ub294 \ub370\uc774\ud130\uac00 \uc0ac\uc6a9\ub418\ub294 \ubc29\uc2dd\uc740 \ub180\ub784 \uc815\ub3c4\ub85c \ub2ee\uc544 \uc788\ub2e4.<\/p>\n<h3><strong>1.1.1 \uc0ac\ubb3c\uc778\ud130\ub137 \ub370\uc774\ud130\uc758 \uae4c\ub2e4\ub85c\uc6b4 \ubb38\uc81c<\/strong><\/h3>\n<p>\uc9c0\ub09c \uc2ed\ub144 \ub3d9\uc548 \uc0ac\ubb3c\uc778\ud130\ub137 \uc751\uc6a9\uc774 \ube60\ub974\uac8c \ud655\ub300\ub418\uba74\uc11c, \ub370\uc774\ud130 \uc5ed\uc2dc \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \ud655\uc0b0\ub410\ub2e4. 2018\ub144 \ub9d0 IDC\ub294 2025\ub144\uc774\uba74 \uc804\uc138\uacc4\uc5d0 \uc57d 175\uc81c\ud0c0\ubc14\uc774\ud2b8(1 \uc81c\ud0c0\ubc14\uc774\ud0c0\ub294 1\uc870 \uae30\uac00\ubc14\uc774\ud2b8\uc5d0 \ud574\ub2f9\ud568) \uc758 \ub370\uc774\ud130\uac00 \uc874\uc7ac\ud558\uac8c \ub420 \uac83\uc774\ub77c\uace0 \ucd94\uc0b0\ud588\ub2e4. \uc774 \ub370\uc774\ud130\ub294 \ub9c9\ub300\ud55c \uac00\uce58\uac00 \ub2e4\uc6b4\uc2a4\ud2b8\ub9bc \uc5b4\ud50c\ub9ac\ucf00\uc774\uc158, \ube44\uc988\ub2c8\uc2a4 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc, \uc0b0\uc5c5\uac04 \uc0dd\ud0dc\uacc4\uc758 \ud615\ud0dc\ub85c \ucc3d\ucd9c\ub420 \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uc774 \uc788\uc74c\uc744 \uc758\ubbf8\ud55c\ub2e4.<\/p>\n<p>\ud5e8\ub9ac\uc5d0\ud0c0 \ub799\uc2a4\uc640 \uc0ac\ubb3c\uc778\ud130\ub137 \ub370\uc774\ud130 \uc138\uacc4 \uc0ac\uc774\uc5d0\ub294 \ub124 \uac00\uc9c0\uc758 \uba85\ubc31\ud55c \uc720\uc0ac\uc131\uc774 \uc788\ub2e4. \uccab\uc9f8, \ud5e8\ub9ac\uc5d0\ud0c0\uc758 \ubd88\uba78\uc758 \uc138\ud3ec\ucc98\ub7fc, \ub370\uc774\ud130\ub294 \uc0c1\ub2f9\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc7a0\uc7ac\ub825\uc774 \uc788\ub2e4. \ud558\uc9c0\ub9cc, \ub370\uc774\ud130\uc758 \ucd9c\ucc98\uc778 \uac1c\uc778\uc740 \ub799\uc2a4 \uc138\ud3ec\uc758 \uacbd\uc6b0\ucc98\ub7fc \uadf8 \ub2e4\uc6b4\uc2a4\ud2b8\ub9bc \uc0ac\uc6a9\uc774 \uc544\uc9c1\uc740 \uba85\ubc31\ud558\uc9c0 \uc54a\uac70\ub098-\uc2ec\uc9c0\uc5b4 \uc54c \uc218\ub3c4 \uc5c6\uae30 \ub54c\ubb38\uc5d0, \uadf8 \uac00\uce58\ub97c \ud30c\uc545\ud560 \uc218\uac00 \uc5c6\ub2e4. \ub458\uc9f8, \ud5ec\ub77c \uc138\ud3ec\uc758 \uacfc\ud559\uc801, \uc0c1\uc5c5\uc801 \uc7a0\uc7ac\ub825\uc744 \uc778\uc2dd\ud558\ub294 \uac83\uc774 \uc0dd\ubb3c\ud559\uc790\uc640 \uc0c1\uc6a9\uc5f0\uad6c\uc18c\uc758 \ud1b5\ucc30\ub825\uc5d0 \ub2ec\ub824 \uc788\uc5c8\ub358 \uac83\ucc98\ub7fc \ub370\uc774\ud130\uc758 \uac00\uce58\ub97c \uc778\uc2dd\ud558\uace0 \uc774\ub97c \uc0c1\uc6a9 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub85c \ubc14\uafb8\uae30 \uc704\ud574 \uc11c\ub4dc\ud30c\ud2f0(third party)\uac00 \ud544\uc694\ud560 \uc218 \uc788\ub2e4. \uc14b\uc9f8, \uc0c8\ub85c\uc6b4 \uc751\uc6a9\uc774, \uc0ac\ubb3c\uc778\ud130\ub137 \uc138\uacc4\uc5d0\uc11c\ub294 \ub370\uc774\ud130\ub97c, \ud5e8\ub9ac\uc5d0\ud0c0\uc758 \uacbd\uc6b0\uc5d0\ub294 \uc138\ud3ec\ub97c \uae30\ubc18\uc73c\ub85c \ud55c, \uc774 \uc6d0\uc790\uc7ac\uc758 \uac00\uce58\ub97c \uc774\ub04c\uc5b4 \ub0b8 \ub3d9\uc778\uc774\ub2e4. \ud5ec\ub77c \uc138\ud3ec\uc758 \uacbd\uc6b0\uc5d0\ub294, \uc218\ucc9c\uba85\uc758 \uacfc\ud559\uc790\ub4e4\uc774 \uadf8 \uc7a0\uc7ac\uc801 \uac00\uce58\ub97c \uace0\uc601\ud5a5 \uc758\ud559\ud601\uc2e0\uc744 \ud1b5\ud574 \uc2e4\ud604\uc2dc\ucf30\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc0ac\ubb3c\uc778\ud130\ub137 \ub370\uc774\ud130\uc758 \uac00\uce58\ub294 \uace0\uac00\uce58 \uc0ac\uc6a9\uc0ac\ub840\ub97c \uac1c\ubc1c\ud558\ub294 \ud68c\uc0ac\uc5d0 \uc758\ud574 \ucc3d\ucd9c\ub41c\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub370\uc774\ud130\ub294 \uacf5\uc9dc\ub85c \ubcf5\uc81c\ub420 \uc218 \uc788\uace0 \uadf8 \ucd5c\uc885 \uc0ac\uc6a9\uc744 \ubaa8\ub2c8\ud130\ud558\uace0 \ud1b5\uc81c\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc5b4\ub835\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ud5ec\ub77c \uc138\ud3ec\ub3c4 \uc77c\ub2e8 \uc758\ub8cc\uacc4\uc5d0\uc11c \uc804\ubc18\uc801\uc73c\ub85c \uac00\uc6a9\ud558\uac8c \ub41c \ud6c4, \ub204\uad6c\ub098 \uc5b4\ub5a4 \ubaa9\uc801\uc73c\ub85c\ub4e0 \ud55c\uacc4 \ube44\uc6a9\uc744 \uac70\uc758 \ub4e4\uc774\uc9c0 \uc54a\uace0 \uc774 \uc138\ud3ec\ub97c \ubc30\uc591 \ud558\uace0 \ubcf5\uc81c\ud560 \uc218 \uc788\ub2e4.<\/p>\n<blockquote><p>\uc0ac\ubb3c\uc778\ud130\ub137 \ub370\uc774\ud130\uc758 \uc0ac\uc6a9\uc740, \ud5ec\ub77c \uc138\ud3ec\uc758 \uc0ac\uc6a9\ucc98\ub7fc, \uc18c\uc720\uad8c, \uacf5\uc720, \ub3d9\uc758 \ub4f1 \uc5ec\ub7ec \uac00\uc9c0 \ubb38\uc81c\ub97c \uc81c\uae30\ud55c\ub2e4.<\/p><\/blockquote>\n<p>\uc0ac\ubb3c\uc778\ud130\ub137 \ub370\uc774\ud130\uc758 \uc0ac\uc6a9\uc740, \ud5ec\ub77c \uc138\ud3ec\uc758 \uc0ac\uc6a9\ucc98\ub7fc, \uc18c\uc720\uad8c, \uacf5\uc720, \ub3d9\uc758 \ub4f1 \uc5ec\ub7ec \uac00\uc9c0 \ubb38\uc81c\ub97c \uc81c\uae30\ud55c\ub2e4. \uadf8 \uc608\ub85c, \uc790\ub3d9\ucc28 OEM\uc5c5\uccb4\uc640 \ud154\ub808\ub9e4\ud2f1\uc2a4 \ub370\uc774\ud130 \uc560\uadf8\ub9ac\uac8c\uc774\ud130(aggregator)\uc5c5\uccb4\uc758 \uad00\uacc4\ub97c \uc0dd\uac01\ud574 \ubcf4\uc790. \uc6b4\uc804\uc790\ub4e4\uc740 \uadf8\ub4e4 \ucc28\ub7c9\uc5d0\uc11c \uc0dd\uc131\ub418\ub294 \ub370\uc774\ud130\uac00 \ubd84\uc11d\ub418\uace0 \uc11c\ub4dc\ud30c\ud2f0\uc640 \uacf5\uc720\ud558\ub294 \uac83\uc5d0 \ub300\ud574 \ub3d9\uc758\ud55c\ub2e4. \ub370\uc774\ud130 \uc560\uadf8\ub9ac\uac8c\uc774\ud130\uc5c5\uccb4\ub4e4(\uc624\ud1a0\ub178\ubaa8(Otonomo), \uce74\ub8e8\uc18c(Caruso), \ud788\uc5b4(HERE) \ub4f1)\uc740 \uc774 \ub370\uc774\ud130\ub97c \uc218\uc9d1, \uc815\uc81c, \ubd84\ub958\ud574 \ub2e4\uc591\ud55c \uc751\uc6a9\uc744 \uc704\ud574 \uae30\uc5c5 \uace0\uac1c\ub4e4\uc5d0\uac8c \ud310\ub9e4\ud55c\ub2e4. \uc790\ub3d9\ucc28 \uad00\ub828 \uc11c\ube44\uc2a4, \ub9f5\ud551 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uc791, \uc790\ub3d9\ucc28\ubcf4\ud5d8\uc744 \ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uc0c1\ud488\uac1c\ubc1c\uc744 \uc704\ud574 \uc774\ucc98\ub7fc \ubcc0\ud615\ub41c \ub370\uc774\ud130\uac00 \ud544\uc694\ud558\ub2e4. \ud558\uc9c0\ub9cc, \ub204\uac00 \uc774 \ub370\uc774\ud130\uc758 \uc18c\uc720\uad8c\uc744 \uac16\uace0 \uadf8 \uc0ac\uc6a9\uc73c\ub85c \uc778\ud55c \uc774\uc775\uc744 \uc5bb\uc744 \uad8c\ub9ac\uac00 \uc788\ub294\uac00?<\/p>\n<p>\uc5f0\uacb0\ub41c \uae30\uae30\ub97c \ud1b5\ud574 \uc0dd\uc131\ub418\ub294 \ub370\uc774\ud130\uac00 \ud655\uc0b0\ub418\uace0 \uc194\ub8e8\uc158\uacfc \uc0dd\ud0dc\uacc4\uac00 \uc131\uc219\ud568\uc5d0 \ub530\ub77c, \ub370\uc774\ud130 \uc18c\uc720\uad8c\uacfc \uacf5\uc720\uc5d0 \ub300\ud55c \ubb38\uc81c\ub4e4\uc774 \uacf5\uacf5\uc5f0\ud788 \uc81c\uae30\ub418\uace0 \uc788\ub2e4. \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc5d0\uc11c\ub294, \uc18c\ube44\uc790\ub4e4\uacfc OEM \uac04, \ub610 OEM\uacfc \uc0b0\uc5c5\uc81c\ud734\uc0ac\ub4e4\uac04 \ub370\uc774\ud130 \uad8c\ub9ac\uc5d0 \ub300\ud55c \ub17c\ub780\uc774 \ub300\ub450\ub418\uace0 \uc788\ub2e4. \ub2e4\uc74c\uacfc \uac19\uc740 \uc9c8\ubb38\ub4e4\uc744 \uc0dd\uac01\ud574\ubcfc \uc218 \uc788\ub2e4.<\/p>\n<ul>\n<li>\ub204\uac00 \ucc28\ub7c9\uad00\ub828 \ub370\uc774\ud130\ub97c \uc18c\uc720\ud558\ub294\uac00?<\/li>\n<li>\ub204\uac00 \uadf8 \ub370\uc774\ud130\uc640 \uadf8 \uc0ac\uc6a9\ubc95\uc744 \ud1b5\uc81c\ud558\ub294\uac00?<\/li>\n<li>\ub204\uac00 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uc7ac\uc815\uc801 \uc218\uc775\uc744 \uc5bb\ub294\uac00?<\/li>\n<li>\ub370\uc774\ud130 \uacf5\uc720\uc5d0\ub294 \uc5b4\ub5a4 \uc5b4\ub824\uc6c0\uc774 \uc788\ub294\uac00?<\/li>\n<li>\uc774\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uae30 \uc704\ud574\uc11c\ub294 \uc5b4\ub5a4 \uae30\uc220\uc774 \ud544\uc694\ud55c\uac00?<\/li>\n<li>\ub370\uc774\ud130 \uc18c\uc720\uad8c\uacfc \ub2e4\uc6b4\uc2a4\ud2b8\ub9bc \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uacf5\uacf5\uc815\ucc45\uc758 \uc785\uc7a5\uc740 \uc5b4\ub5a0\ud55c\uac00?<\/li>\n<\/ul>\n<p>\ud5e8\ub9ac\uc5d0\ud0c0 \ub799\uc2a4 \uc138\ud3ec\uc758 \uc774\uc57c\uae30\ub294 B2B \uae30\uc5c5\uc5d0\uac8c \uc138 \uac00\uc9c0 \uc8fc\uc694\ud55c \uad50\ud6c8\uc744 \uc81c\uc2dc\ud55c\ub2e4.<\/p>\n<h3><strong>1.1.2 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \ubc0f \ub3d9\uc758\uac00 \uc911\uc694\ud558\ub2e4<\/strong><\/h3>\n<p>\uc0ac\ubb3c\uc778\ud130\ub137 \uc13c\uc11c\ub294 \ub9e4\uc6b0 \uad6c\uccb4\uc801\uc778 \uc6a9\ub3c4\ub85c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218\ub3c4 \uc788\uc9c0\ub9cc, \uc77c\ub2e8 \u2018\uc2dc\uc7a5\u2019\uc5d0 \ub098\uc624\uba74, \uadf8 \uc815\ubcf4\ub294 \ubcf8\ub798 \uc758\ub3c4\uc640\ub294 \ub2e4\ub978 \uc5ec\ub7ec \uac00\uc9c0 \ubc29\uc2dd\uc73c\ub85c \uc0ac\uc6a9\ub420 \uc218 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc81c\uc870\uc124\ube44 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uacf5\uc7a5\uac00\ub3d9\ub960(\uadf8\ub9ac\uace0 \uc0b0\ucd9c\ubb3c \ubc0f \uacbd\uc81c\uc801 \uac00\uce58)\uacfc \uc791\uc5c5\uc790 \ud6a8\uc728 \ubc0f \ud734\uc2dd\uc2dc\uac04\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc54c\uc544\ub0bc \uc218 \uc788\ub2e4. B2C \ub370\uc774\ud130 \uacf5\uc720\uc5d0 \ub300\ud55c \ub3d9\uc758\uc11c\ub294 \uc885\uc885 \ub09c\ud574\ud55c \ubc95\ub960\uc6a9\uc5b4\ub85c \uc4f0\uc5ec\uc838 \uc788\uc5b4\uc11c \ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \uc751\uc6a9\ub420 \uc9c0\uc5d0 \ub300\ud55c \uc9c4\uc815\ud55c \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\uc9c0 \ubabb\ud55c\ub2e4. \uae30\uc5c5\uc774 \ub300\uaddc\ubaa8 B2B \uc0ac\ubb3c\uc778\ud130\ub137 \uc194\ub8e8\uc158\uc744 \uad6c\ub9e4\ud558\ub294 \uac83\uc740 \ubcf4\ud1b5 \uc77c\ubc18\uc801\uc778 \uc18c\ube44\uc790\ub4e4\uc774 \uc0ac\uc6a9\uc790 \ub3d9\uc758\ub0b4\uc6a9\uc744 \uac80\ud1a0\ud558\ub294 \uac83\ubcf4\ub2e4\ub294 \ub354\uc6b1 \ucca0\uc800\ud55c \uac80\uc0ac\uacfc\uc815\uc744 \uac70\uce58\uae30\ub294 \ud558\uc9c0\ub9cc, \ub370\uc774\ud130 \uc0ac\uc6a9\uc5d0 \uad00\ud55c \uad8c\ub9ac\ub97c \ud611\uc0c1\ud558\ub294 \ub2a5\ub825\uc740 \uae30\uc5c5\ub4e4\ub9c8\ub2e4 \ucc9c\ucc28\ub9cc\ubcc4\uc774\ub2e4.<\/p>\n<h3><strong>1.1.3 \ub300\ubd80\ubd84\uc758 \uac00\uce58\ub294 \uc751\uc6a9\uc5d0\uc11c \ucc3d\ucd9c\ub41c\ub2e4.<\/strong><\/h3>\n<p>\ub370\uc774\ud130\uc758 \uac00\uce58\uac00 \uc2e4\ud604\ub410\uc744 \ub584 \uae30\uc5c5\uc740 \uadf8 \uac00\uce58\ub97c \uc5b4\ub5bb\uac8c \ud655\ubcf4\ud558\ub294\uac00? \uac00\uce58\ucc3d\ucd9c\uc758 \uc131\uaca9\uc774\ub098 \ubcf8\uc9c8\uc744 \uc2e4\uc81c \ud601\uc2e0\uc774 \uc77c\uc5b4\ub098\uae30 \uc804\uc5d0 \uc608\uce21\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6b8 \ub54c \uae30\uc5c5\uc740 \uc5b4\ub5bb\uac8c \ud611\uc0c1\ud574\uc57c \ud558\ub294\uac00?<\/p>\n<blockquote><p>\ub370\uc774\ud130\uc758 \uac00\uce58\uac00 \uc2e4\ud604\ub410\uc744 \ub54c \uae30\uc5c5\uc740 \uadf8 \uac00\uce58\ub97c \uc5b4\ub5bb\uac8c \ud655\ubcf4\ud558\ub294\uac00?<\/p><\/blockquote>\n<p>\ud5ec\ub77c\uc138\ud3ec\uac00 \ub799\uc2a4 \uac00\uc871\uc5d0\uac8c \uace0\uc9c0\ub098 \ub3d9\uc758 \uc5c6\uc774 \uc0ac\uc6a9\ub41c \ubc29\uc2dd\uc740 \ud2b9\ud788 \ud5e8\ub9ac\uc5d0\ud0c0\uc758 \uc778\uc885, \uacc4\uae09, \uc131\ubcc4\ub85c \uc778\ud574 \ub354\uc6b1 \uc2ec\uac01\ud55c \ub3c4\ub355\uc801 \ubb38\uc81c\uc600\ub2e4\uace0 \uc5ec\uaca8\uc9c0\uace0 \uc788\ub2e4. \ud558\uc9c0\ub9cc, \ub17c\uc758\uc758 \ud3b8\uc758\uc0c1 1951\ub144 \uc874\uc2a4\ud649\ud0a8\uc2a4\uc640 \ud5e8\ub9ac\uc5d0\ud0c0 \ub799\uc2a4 \uac04\uc5d0 \ud22c\uba85\ud558\uace0 \uacf5\uc815\ud55c \ud569\uc758\uac00 \uc774\ub8e8\uc5b4\uc84c\uc5c8\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uc790. \ud5e8\ub9ac\uc5d0\ud0c0\uc758 \uc758\ub8cc\uc9c4\uc774 \uadf8\ub140\uc758 \uc138\ud3ec\uac00 \uc55e\uc73c\ub85c \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub420 \uc9c0\uc5d0 \ub300\ud574 \uc54c \uc218 \uc788\uc5c8\uc744\uae4c? \uadf8\ub9ac \ub9cc\uc57d \ud569\uc758\ub0b4\uc6a9\uc5d0 \ub530\ub77c \uadf8\ub140\uc758 \uc138\ud3ec\uc8fc\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc5f0\uad6c\uc758 \ud615\ud0dc\ub098 \uc8fc\uccb4\uc5d0 \uc81c\ud55c\uc774 \uc788\uc5c8\ub2e4\uba74, \uadf8 \uc81c\ud55c\uc73c\ub85c \uc778\ud574 \ubbf8\ub798\uc758 \ud601\uc2e0\uc774 \uc81c\ud55c\ub410\uc744\uae4c?<\/p>\n<h3><strong>1.1.4 \ud601\uc2e0\uc740 \ub370\uc774\ud130\uac00 \uad11\ubc94\uc704\ud558\uac8c \uacf5\uc720\ub418\uace0 \uc18c\uc720\uad8c \ub17c\uc7c1\uc774 \uc5c6\uc5b4\uc57c \uac00\ub2a5\ud558\ub2e4<\/strong><\/h3>\n<p>\ud5ec\ub77c \uc138\ud3ec\uac00 \uad11\ubc94\uc704\ud558\uac8c \uac00\uc6a9\ud588\uae30 \ub54c\ubb38\uc5d0, \uc804\uc138\uacc4 \ub300\ud559\uacfc \uc5f0\uad6c\uc18c\uac00 \uadf8 \uace0\uc720\uc758 \uc131\uc9c8\uc744 \uc5f0\uad6c\ud574 \uc758\ud559 \ubc1c\uc804\uc5d0 \uc9c0\ub300\ud55c \uc601\ud5a5\uc744 \ubbf8\uce5c \uc5ec\ub7ec \uce58\ub8cc\ubc95\ub4e4\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc5c8\ub2e4. \ud5ec\ub77c \uc138\ud3ec\ub294 \uadc0\uc911\ud55c \ub3c4\uad6c\uc600\uace0, \uadf8 \uc0ac\uc6a9\uc740 \ubc95\uc801\uc73c\ub85c \uc81c\ud55c\ub418\uc9c0 \uc54a\uc558\ub2e4.<\/p>\n<p>\uc18c\uc720\uad8c \ub17c\uc7c1\uc740 \uc0ac\ubb3c\uc778\ud130\ub137 \ub370\uc774\ud130\ub97c \ud1b5\ud55c \uc7a0\uc7ac\uc801 \ud601\uc2e0\uacfc \uad00\ub828\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uc911\uc694\ud55c \uc6b0\ub824\ub97c \uc81c\uae30\ud55c\ub2e4.<\/p>\n<ul>\n<li>\uae30\uc5c5\ub4e4\uc740 \ub370\uc774\ud130 \uacf5\uc720\uc5d0 \ub300\ud55c \ubc95\uc801 \ud639\uc740 \uc9c0\uc801\uc7ac\uc0b0\uad8c \uc6b0\ub824 \ub54c\ubb38\uc5d0 \uc0ac\ubb3c\uc778\ud130\ub137 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uc800\uc7a5\ud560 \uc218\ub3c4 \uc788\ub2e4. \ub370\uc774\ud130 \uc18c\uc720\uc790\ub4e4\uc774 \ub354\uc6b1 \uac1c\ubc29\uc801\uc774\uace0 \ud611\ub825\uc801\uc774 \ub418\ub3c4\ub85d \uc7a5\ub824\ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \ubc95 \uccb4\uacc4\uac00 \ud544\uc694\ud55c\uac00? (\uc77c\ubd80) \ub370\uc774\ud130\ub294 \uacf5\uc775\uc744 \uc704\ud55c \uac83\uc774\ub77c\uace0 \uaddc\uc815\ub418\uc5b4\uc57c \ud558\ub294\uac00?<\/li>\n<li>\uae30\uc5c5\ub4e4\uc740 \uc5b4\ub5bb\uac8c \uc0ac\ubb3c\uc778\ud130\ub137 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ucd5c\ub300\uc758 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uba74\uc11c \ud5ec\ub77c \uc138\ud3ec\uc758 \uacbd\uc6b0\uc5d0 \uc81c\uae30\ub41c \uac00\uce58 \uacf5\uc720\uc5d0 \ub300\ud55c \ud569\ub2f9\ud55c \uc6b0\ub824\ub97c \ud574\uacb0\ud560 \uc218 \uc788\uc744\uae4c? \uc870\uc9c0 \uac00\uc774\uc758 \uc2e4\ud5d8\uc2e4, \ub9c8\uc774\ud06c\ub85c\ubc14\uc774\uc62c\ub85c\uc9c0\uceec \uc5b4\uc18c\uc2dc\uc5d0\uc774\uce20 \ubc0f \uc218\uc5c6\uc774 \ub9ce\uc740 \uc5f0\uad6c\uc790\ub4e4\uc774 \ud5ec\ub77c \uc138\ud3ec\ub97c \uc5f0\uad6c\ud574 \ubaa8\ub450 \ud568\uaed8 \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ucc3d\ucd9c\uc5d0 \uae30\uc5ec\ud588\ub2e4. \uae30\uc5c5\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ubcf4\uc0c1 \uccb4\uacc4\ub97c \uc124\uacc4\ud574\uc57c \ub2e4\uc6b4\uc2a4\ud2b8\ub9bc \ud601\uc2e0\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uba74\uc11c \uac00\uce58\ub97c \ud655\ubcf4\ud558\uace0 \ub370\uc774\ud130 \uacf5\uc720\ub97c \ucd09\uc9c4\ud560 \uc218 \uc788\ub294\uac00?<\/li>\n<li>\ub370\uc774\ud130 \uc18c\uc720\ub294 \ud1b5\uc81c\ub825\uc774 \ub420 \uc218 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0\ub294 \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc5d0 \ud22c\uc790\ud568\uc73c\ub85c\uc368 \ud601\uc2e0\uc744 \ub3c4\ubaa8\ud558\uace0 \ud558\ub098\uc758 \ub370\uc774\ud130 \uc81c\uacf5\uc5c5\uccb4\uc5d0 \ub85d\uc778(lock-in)\ub418\ub294 \uac83\uc744 \ubc29\uc9c0\ud558\uace0\uc790 \ud55c\ub2e4. \uae30\uc5c5\ub4e4\uc740 \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud574 \uc5b4\ub5bb\uac8c \uc11c\ub4dc\ud30c\ud2f0\ub97c \uc720\uce58\ud558\uace0 \ubca4\ub354 \ub85d\uc778\uc744 \ub9c9\uc744 \uc218 \uc788\uc744\uae4c?<\/li>\n<\/ul>\n<p>\uc0ac\ubb3c\uc778\ud130\ub137 \ub370\uc774\ud130\uc758 \uacf5\uc720\ub294 \uc544\uc9c1 \ucd08\ucc3d\uae30\uc5d0 \uc788\ub2e4. \uadf8 \uacbd\uc81c\uc801 \uc7a0\uc7ac\ub825\uc744 \uc2e4\ud604\ud558\uae30 \uc704\ud574, \ube44\uc988\ub2c8\uc2a4\uc640 \ud601\uc2e0\uc758 \uc0c8\ub85c\uc6b4 \ubaa8\ub378\uc774 \ub9cc\ub4e4\uc5b4\uc838\uc57c \ud560 \uac83\uc774\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uc5ec\ub7ec \uc0c8\ub85c\uc6b4 \uae30\uc220\ub4e4\uacfc, \uc544\ub9c8\ub3c4, \ub370\uc774\ud130 \uc18c\uc720\uc640 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc9c0\ubc30\uad6c\uc870 \uccb4\uacc4\uac00 \ud544\uc694\ud560 \uac83\uc774\ub2e4. \uc774\ub7f0 \uc7a5\uce58\uac00 \ub9c8\ub828\ub418\uc5b4\uc57c\ub9cc, \uc6b0\ub9ac\ub294 \ud5e8\ub9ac\uc5d0\ud0c0 \ub799\uc2a4\uc758 \uc138\ud3ec\ub97c \uae30\ubc18\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c4 \uac83\uacfc \uac19\uc740 \ud601\uc2e0\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uace0 \ub3d9\uc2dc\uc5d0 \ub370\uc774\ud130 \ucd9c\ucc98\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2020\/innovation-data-1\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud68c\ubcf5\ub825\uc740 \uc624\ub298\ub0a0 \uacbd\uc601\uc9c4\ub4e4\uc774 \uac00\uc7a5 \uc6b0\uc120\uc2dc\ud558\ub294 \uac83\uc774\uba70 2020\ub144\ub300\uc5d0 \uc131\uacf5\ud558\uae30 \uc704\ud55c \ud575\uc2ec\uc694\uc778\uc774 \ub420 \uac83\uc774\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4\uc758 \ubd88\ud655\uc2e4\uc131\uacfc \ubcc0\ub3d9\uc131\uc774 \uc810\uc810 \ucee4\uc9c0\uba74\uc11c, \ubaa8\ud638\ud568\uacfc \uc608\uce21\ubd88\uac00\ub2a5\uc131\uc744 \uc81c\uac70\ud558\uae30 \uc704\ud55c \uc5ed\ub7c9-\ud55c \ub9c8\ub514\ub85c, \ud68c\ubcf5\ub825-\uc744 \uc758\ub3c4\uc801\uc73c\ub85c \uac15\ud654\uc2dc\ud0a8 \uae30\uc5c5\ub4e4\uc774 \uc131\uacf5\ud560 \uac00\ub2a5\uc131\uc774 \ub9e4\uc6b0 \ub192\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":2186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-2513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bcgx_digital_ai"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=2513"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/2186"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=2513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=2513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=2513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}