{"id":2563,"date":"2020-08-11T16:59:54","date_gmt":"2020-08-11T07:59:54","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2563"},"modified":"2021-11-11T17:07:22","modified_gmt":"2021-11-11T08:07:22","slug":"ai-guides-consumer-behavior","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/ai-guides-consumer-behavior\/","title":{"rendered":"\ucf54\ub85c\ub098 \uba3c\uc800 \uc54c\uc544\ucc48 AI\u2026\uc704\uae30 \ub0b4\ubab0\ub9b0 \uae30\uc5c5\ub4e4\uc5d0 \uc18c\ube44\uc790 \ub9c8\uc74c\ub3c4 \uc54c\ub824\uc904\uae4c"},"content":{"rendered":"<h4><strong>&#8220;\uace0\uac1d\uc774 \uc6d0\ud558\ub294\uac74 \ubb58\uae4c?&#8221; AI \uc218\uc694\uc608\uce21\uc774 \ub3c4\uc6c0\ub420 \uac83<\/strong><\/h4>\n<h4><strong>\ubb34\ub108\uc9c4 \uae00\ub85c\ubc8c \uacf5\uae09\ub9dd\ub3c4 AI\ub85c \ub9ac\uc2a4\ud06c \ubd84\uc0b0 \uac00\ub2a5<\/strong><\/h4>\n<p>\ubcf5\uc7a1\uc131\uacfc \ubd88\ud655\uc2e4\uc131\uc774 \ucd5c\uace0\uc870\uc5d0 \ub2ec\ud55c \ud604\ub300\uc0ac\ud68c\uc5d0 \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uae4c\uc9c0 \ub354\ud574\uc838 \uc774\uc81c \uc138\uc0c1\uc740 &#8216;\ud55c \uce58 \uc55e\ub3c4 \uc54c \uc218 \uc5c6\ub294&#8217; \uc0c1\ud669\uc5d0 \ub193\uc600\ub2e4. \ubbf8\uad6d\uc5d0\uc11c\ub9cc 90\uac1c \uc774\uc0c1\uc758 \uc18c\ub9e4 \uae30\uc5c5\uc774 \ucf54\ub85c\ub09819 \ud655\uc0b0 \ubc29\uc9c0\ub97c \uc704\ud574 \uc77c\uc2dc\uc801\uc73c\ub85c \ub9e4\uc7a5 \ubb38\uc744 \ub2eb\ub294 \uc804\ub300\ubbf8\ubb38\uc758 \uc0c1\ud669\uae4c\uc9c0 \ubc8c\uc5b4\uc84c\ub2e4. \uc911\uad6d\uc5d0\uc11c \uacf5\uc7a5\ub4e4\uc774 \uc7ac\uac00\ub3d9\ub418\uae30 \uc2dc\uc791\ud588\ub2e4\uace0 \ud558\uc9c0\ub9cc \ucf54\ub85c\ub09819\ub294 \uc774\ubbf8 \uc804 \uc138\uacc4 \uc720\ud1b5\ub9dd\uc5d0 \ub9c9\ub300\ud55c \ud53c\ud574\ub97c \uc785\ud614\uace0, 100\ub144 \uc774\uc0c1\uc758 \uc5ed\uc0ac\ub97c \uac00\uc9c4 \ubbf8\uad6d\uc758 \ubc31\ud654\uc810 \uccb4\uc778 JC\ud398\ub2c8 \ub4f1 \ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uae4c\uc9c0 \ud30c\uc0b0 \uc2e0\uccad\uc744 \ud588\ub2e4\ub294 \uc18c\uc2dd\ub3c4 \ub4e4\ub824\uc624\uace0 \uc788\ub2e4. \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc774 \uc5bc\ub9c8\ub098 \uc624\ub7ab\ub3d9\uc548 \uc9c0\uc18d\ub420 \uac83\uc778\uc9c0\ub294 \uadf8 \ub204\uad6c\ub3c4 \uc27d\uac8c \uc608\uce21\ud560 \uc218 \uc5c6\ub2e4.<\/p>\n<p>\ud604\uc7ac \uc2dc\uc810\uc5d0\uc11c \uc6b0\ub9ac\uac00 \ud655\uc2e4\ud788 \uc54c \uc218 \uc788\ub294 \uac83\uc740 \ucf54\ub85c\ub09819\uac00 \uc140 \uc218 \uc5c6\uc774 \ub9ce\uc740 \ubc29\uc2dd\uc73c\ub85c \uc804 \uc138\uacc4\uc5d0 \ub9c9\ub300\ud55c \uc601\ud5a5\uc744 \ub07c\uce58\uace0 \uc788\uace0, \uadf8\ub85c \uc778\ud574 \uae30\uc5c5\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0 \uc9c1\uba74\ud558\uac8c \ub418\uc5c8\ub2e4\ub294 \uac83\ubfd0\uc774\ub2e4. \uc774\uc81c \uae30\uc5c5\ub4e4\uc740 \ubb34\uc5c7\uc744, \uc5b4\ub5bb\uac8c, \uc5bc\ub9c8\ub098 \ud314\uc544\uc57c \ud558\uba70 \uace0\uac1d\ub4e4\uc744 \uc5b4\ub514\uc5d0\uc11c \ucc3e\uc544\uc57c \ud558\ub294\uc9c0 \uc601\uc6d0\ud788 \uc54c\uc9c0 \ubabb\ud558\uac8c \ub420\uc9c0\ub3c4 \ubaa8\ub978\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud32c\ub370\ubbf9 \uc774\ud6c4\uc758 \ubcc0\ud654\ub41c \uc2dc\uc7a5\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ub2e4\uc2dc \uc77c\uc5b4\uc124\uc9c0 \ubaa9\ud45c\ub97c \uc124\uc815\ud574\uc57c \ud558\ub294 \ub09c\uc81c\uae4c\uc9c0 \ub5a0\uc548\uac8c \ub418\uc5c8\ub2e4.<\/p>\n<p>\uc774 \uac19\uc740 \uc0c1\ud669\uc5d0\uc11c \uae30\uc5c5\ub4e4\uc5d0 \uac00\uc7a5 \uac15\ub825\ud55c \ubb34\uae30\uac00 \ub3fc \uc904 \uc218 \uc788\ub294 \uac83\uc774 \ubc14\ub85c \uc778\uacf5\uc9c0\ub2a5(AI)\uc774\ub2e4.<\/p>\n<p>AI\ub294 \uacfc\uac70\uc758 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \uc5ec\ub7ec \ubc29\uba74\uc5d0\uc11c \ud6e8\uc52c \ub6f0\uc5b4\ub118\ub294\ub2e4. AI \ud234\uc740 \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \uae30\ubcf8 \ud328\ud134\uc744 \ud559\uc2b5\ud574 \uc778\uac04\uc758 \ud589\ub3d9\uc744 \uc608\uce21\ud558\uac70\ub098 \uc774\ubbf8\uc9c0\ub97c \uc778\uc2dd\ud558\uace0 \uc9c1\uc811 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub4f1 \uc778\uac04\uc774 \ud574\uc57c\ub9cc \ud588\ub358 \uc77c\ub4e4\uc744 \uc0c1\ub2f9\uc218 \ub300\uccb4\ud558\uace0 \uc788\ub2e4. \ud2b9\ud788\ub098 \uc0c8\ub85c\uc6b4 \uc804\uc5fc\ubcd1\uc758 \ub300\uc720\ud589\uc73c\ub85c \uac15\ub825\ud55c \uc0ac\ud68c\uc801 \uac70\ub9ac \ub450\uae30\uac00 \uc774\uc5b4\uc9c0\uace0 \uacbd\uae30 \uce68\uccb4 \uc6b0\ub824\uae4c\uc9c0 \uacb9\uce58\uba74\uc11c \ub4dc\ub7ec\ub098\uc9c0 \uc54a\ub294 \uc18c\ube44\uc790\ub97c \ud30c\uc545\ud558\uae30 \ud798\ub4e4\uc5b4\uc9c4 \uc774\ub54c, \uc218\uc694\uc608\uce21 \uce21\uba74\uc5d0\uc11c AI\uc758 \uc5ed\ud560\uc774 \ub450\ub4dc\ub7ec\uc9c8 \uc804\ub9dd\uc774\ub2e4. \uc0c8\ub85c\uc6b4 \uc218\uc694 \ucc3d\ucd9c, \uc131\uc7a5 \ucd94\uad6c\uc758 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc5d0 AI\ub97c \uc811\ubaa9\ud558\ub294 \uae30\uc5c5\uc740 \ub0b4\uc77c\uc758 \uc2b9\ub9ac\uc790\uac00 \ub420 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n<p>\ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9(BCG)\uc740 \ucf54\ub85c\ub09819\ub97c \uc804\ud6c4\ud574 \uc18c\ube44\uc790\ub4e4\uc758 \uc18c\ube44 \ud328\ud134\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud588\ub294\uc9c0 \uafb8\uc900\ud788 \uc870\uc0ac\ud558\uace0 \uc788\ub2e4. \ud56d\uacf5, \ud638\ud154, \ud06c\ub8e8\uc988 \ub4f1\uc744 \ud3ec\ud568\ud55c \uc5ec\ud589\uc5c5\uacc4\ub294 \ucf54\ub85c\ub09819\ub85c \uac00\uc7a5 \ud070 \ud0c0\uaca9\uc744 \ubc1b\uc740 \uc0b0\uc5c5\uc5d0 \uc18d\ud55c\ub2e4. \uae09\uaca9\ud55c \ud655\uc9c4 \ucd94\uc138\ub294 \ub454\ud654\ub410\ub354\ub77c\ub3c4 \ud574\uc678\uc5ec\ud589\uc5d0 \uc788\uc5b4\uc11c\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \ubd88\uc548\uc774 \uc5ec\uc804\ud558\ub2e4. \uc5ec\ud589\uc5c5\uacc4\uc758 \ub9e4\ucd9c\uc740 \uc5b8\uc81c\ub4e0\uc9c0 \ucde8\uc18c \ud658\ubd88\uc774 \uac00\ub2a5\ud55c \uc2e0\uc6a9\uce74\ub4dc \uc608\uc57d\uc774\ub77c\ub294 \uc810\uc5d0\uc11c \uc5ec\ud589\uc744 \ub5a0\ub098\uc57c \ud560 \uc2dc\uae30\uac00 \ub3c4\ub798\ud588\uc744 \ub54c \uc2e4\uc81c\ub85c \uc18c\ube44\uc790\ub4e4\uc774 \uc5b4\ub5a4 \uacb0\uc815\uc744 \ub0b4\ub9b4\uc9c0\ub294 \uc54c \uc218 \uc5c6\ub2e4. \ucf54\ub85c\ub09819 \uc704\uae30\ub294 \uc628\ub77c\uc778 \uc1fc\ud551\uc758 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\uc2dc\ucf30\ub2e4.<\/p>\n<p>\uc704\uae30 \uc774\uc804\uae4c\uc9c0 \ud55c \ubc88\ub3c4 \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \uacbd\ud5d8\ud574\ubcf8 \uc801 \uc5c6\ub358 \uc18c\ube44\uc790\ub4e4\ub9c8\uc800 \uc628\ub77c\uc778\uc73c\ub85c \uc2dd\ub8cc\ud488 \ub4f1 \ub2e4\uc591\ud55c \uc0c1\ud488\ub4e4\uc744 \uc8fc\ubb38\ud558\uac8c \ub418\uba74\uc11c \uc608\uc0c1\ub410\ub358 \ucc44\ub110 \uad6c\uc131 \uc804\ud658\uc774 \uba87 \ub144 \uc55e\uc73c\ub85c \ub2f9\uaca8\uc84c\ub2e4. \ubc18\uba74 \uc18c\ube44\uc790 \uc2ec\ub9ac \uc870\uc0ac\uc5d0\uc11c\ub294 57%\uc758 \uc751\ub2f5\uc790\uac00 \uac00\uc7a5 \ud558\uace0 \uc2f6\uc740\ub370 \ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub294 \ud65c\ub3d9 \uc911 \ud558\ub098\ub85c \ub9e4\uc7a5\uc5d0\uc11c\uc758 \uc1fc\ud551\uc744 \uaf3d\uc73c\uba70 \uc5c7\uac08\ub9b0 \ud0dc\ub3c4\ub97c \ubcf4\uc774\uae30\ub3c4 \ud588\ub2e4. \ud55c\ud3b8\uc73c\ub85c\ub294 \uc0ac\uce58\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\ub97c \uc904\uc774\uace0 \uc0dd\ud544\ud488\uc744 \uc0ac\ub294 \uc18c\ube44 \ud328\ud134\uc758 \uc591\uadf9\ud654\ub3c4 \ub098\ud0c0\ub0ac\ub2e4. \uc5f0\uc18c\ub4dd 15\ub9cc\ub2ec\ub7ec\uc758 \ubbf8\uad6d \uace0\uc18c\ub4dd \uac00\uad6c\ub9c8\uc800\ub3c4 \ud578\ub4dc\ubc31, \uc561\uc138\uc11c\ub9ac, \uc790\ub3d9\ucc28\uc5d0 \ub300\ud55c \uc9c0\ucd9c\uc744 \uc904\uc77c \uac83\uc774\ub77c\uace0 \ub2f5\ud588\ub2e4.<\/p>\n<p>\ubc18\uba74 \uc9d1\uc5d0 \uba38\ubb34\ub294 \uc2dc\uac04\uc774 \ub298\uba74\uc11c \uc2dd\ub8cc\ud488, \uac00\uc815\uc6a9 \uc804\uc790\uc81c\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\ub294 \ub298\uc5b4\ub0a0 \uac83\uc73c\ub85c \uc804\ub9dd\ub410\ub2e4.<\/p>\n<p>\uc774\ub7f0 \uc544\uc774\ub7ec\ub2c8\ud55c \uc0c1\ud669\uc5d0 \ucc98\ud574 \uc788\ub294 \uae30\uc5c5\uc774 \uc6b0\ub9ac\uc758 \uc18c\ube44\uc790\uac00 \uc5b4\ub514\uc5d0 \uc788\uace0, \ubb34\uc5c7\uc744 \uc6d0\ud558\ub294\uc9c0 \uac10(\u611f)\uc73c\ub85c\ub9cc \ud30c\uc545\ud558\uae30\ub780 \uc5b4\ub835\ub2e4. \uc5ec\ud589\uc744 \uc815\ub9d0\ub85c \ub5a0\ub0a0 \ub9cc\ud55c \uc0ac\ub78c, \ud32c\ub370\ubbf9 \uc774\ud6c4\uc5d0\ub3c4 \uc628\ub77c\uc778 \uc1fc\ud551\uc5d0 \ucda9\uc131\ud560 \uc18c\ube44\uc790\uc5d0 \ub300\ud574 AI\ud50c\ub7ab\ud3fc\uc774 \uc815\ud655\ud788 \uc608\uce21\ud574\uc900\ub2e4\uba74 \uae30\uc5c5\uc758 \uc190\uc2e4\uc744 \ucd5c\ub300\ud55c \ubc29\uc5b4\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4. \ub2e4\ub9cc AI \ud50c\ub7ab\ud3fc\uc774\ub77c\ub294 \uac83\uc740 \uace0\ub3c4\uc758 \ubd84\uc11d\uae30\uc220 \uc9d1\uc911 \uc815\ub3c4\uc5d0 \ub530\ub77c \uadf8 \uc5ed\ub7c9\uc774 \ub2ec\ub77c\uc9c0\uac8c \ub41c\ub2e4. BCG\uc758 \uc778\uacf5\uc9c0\ub2a5 \ud50c\ub7ab\ud3fc\uc778 \ub77c\uc774\ud2b8\ud558\uc6b0\uc2a4(Lighthouse)\ub294 \uc18c\ube44\uc790 \ub370\uc774\ud130, \uc5ed\ud559\ubaa8\ub378, \uacbd\uc81c\uc9c0\ud45c, \ub514\uc9c0\ud138 \uc120\ub3c4 \uc9c0\ud45c \ub4f1\uc744 \uc885\ud569\ud558\uc5ec \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\uace0 \uae30\uc5c5\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \ub3c4\uc6b0\uba70 \ucf54\ub85c\ub09819 \uc774\ud6c4 \ud3bc\uccd0\uc9c8 \uc138\uc0c1\uc5d0 \ub300\uc751\ud560 \uacbd\ud5d8\uce58\ub97c \uc313\uc544\uac00\ub294 \uc911\uc774\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790 \uc218\uc694\uc608\uce21\ubfd0 \uc544\ub2c8\ub77c AI\ub294 \uae30\uc5c5\uc758 \uacf5\uae09\ub9dd \uc6b4\uc601\uc5d0\ub3c4 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub2e4. \ucd5c\uadfc\uae4c\uc9c0\ub9cc \ud574\ub3c4 \uae30\uc5c5\ub4e4\uc740 \uc800\ube44\uc6a9 \uad6d\uac00\uc5d0 \uc18c\uc218\uc758 \uacf5\uc7a5\uc744 \uc6b4\uc601\ud558\uba74\uc11c \ub300\ub7c9 \uc0dd\uc0b0\uc744 \ud568\uc73c\ub85c\uc368 \ube44\uc6a9\uacfc \uc2dc\uac04\uc744 \ucd5c\uc18c\ud654\ud558\ub294 \ub370 \uc9d1\uc911\ud574\uc654\ub2e4. \uadf8\ub7ec\ub098 \ucf54\ub85c\ub09819\ub85c \uae00\ub85c\ubc8c \uacf5\uae09\ub9dd\uc774 \ubd95\uad34\ub418\uba70 \uc5ec\ub7ec \uc9c0\uc5ed\uc5d0\uc11c \ub2e4\uc218\uc758 \uc0dd\uc0b0\uc2dc\uc124\uc744 \uc6b4\uc601\ud560 \ud544\uc694\uac00 \uc0dd\uacbc\ub2e4. \uacf5\uae09\ub9dd\uc744 \ubd84\uc0b0\ud558\uba74 \ub9ac\uc2a4\ud06c\ub97c \ubd84\uc0b0\ud560 \uc218\ub294 \uc788\uc73c\ub098 \uc81c\uc870\uc2dc\uc124\uc758 \uc911\ubcf5\uc73c\ub85c \uc778\ud574 \uad00\ub9ac\ube44\uc6a9\uc740 \ucc9c\uc815\ubd80\uc9c0\ub85c \uce58\uc19f\ub294\ub2e4. \uc774\ub54c AI\ub97c \ud65c\uc6a9\ud558\uba74 \uc644\uc81c\ud488 \uc218\uc694\uc758 \uc601\ud5a5\uc744 \ud3c9\uac00\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc801\uc808\ud558\uac8c \uacf5\uae09\uc744 \uc870\uc808\ud574 \uacf5\uae09\ub9dd\uc758 \ub9ac\uc2a4\ud06c\ub97c \uc904\uc774\uace0 \ube44\uc6a9\uc744 \ucd5c\uc801\ud654\ud558\uba70 \uc9c0\uc5ed\ub9c8\ub2e4 \uc548\uc815\uc801\uc778 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub41c\ub2e4.<\/p>\n<p>BCG\uc758 \ucd5c\uadfc \uc124\ubb38\uc870\uc0ac \uacb0\uacfc, \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\ub4e4\uc774 \ucf54\ub85c\ub09819 \uc704\uae30\uc5d0 \uc9c1\uba74\ud574 \uc9c0\uae08\uae4c\uc9c0 \ub2e8\uae30\uc801\uc778 \uc0ac\ud6c4 \ub300\ucc45\uc5d0 \uc9d1\uc911\ud574 \uc654\ub2e4\uace0 \uace0\ubc31\ud588\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7f0 \uc704\uae30 \ub54c\uc77c\uc218\ub85d \uc7a5\uae30\uc801\uc778 \ubaa9\ud45c\ub97c \ud5a5\ud55c \uacfc\uac10\ud558\uace0 \ud601\uc2e0\uc801\uc778 \uc870\uce58\uac00 \ud544\uc694\ud558\ub2e4. \ud2b9\ud788 AI\ub294 \uc774 \uc704\uae30\ub97c \uc774\uaca8\ub0b4\ub294 \ub370 \uac00\uc7a5 \ub3c4\uc6c0\uc774 \ub420 \uc911\uc694\ud55c \uc218\ub2e8\uc774\ubbc0\ub85c \uc774\ub97c \ub3c4\uc785\ud558\uae30 \uc704\ud55c \ub178\ub825\uc744 \uc9c0\uae08 \ub2f9\uc7a5 \uc2dc\uc791\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\uadf8\ub97c \uc704\ud574 \uac15\ub825\ud55c \ub9ac\ub354\uc2ed\uc758 \uc758\uc9c0\uc640 AI\ub97c \uc911\uc2ec\uc5d0 \ub454 \uc870\uc9c1\uc758 \uc7ac\ud3b8\uc774 \ud544\uc694\ud558\uba70, \uc9c1\uc6d0\ub4e4\uc744 \ubcc0\ud654\uc5d0 \ub300\ube44\uc2dc\ud0a4\ub294 \uac83\ub3c4 \ud544\uc218\uc801\uc774\ub2e4. \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud55c \uac83\uc740 AI\ub97c \ud575\uc2ec\uc5d0 \ub450\ub354\ub77c\ub3c4 \uc778\uac04\uc801\uc778 \uc0ac\uace0\ub97c \uc644\uc804\ud788 \ubc30\uc81c\ud574\uc11c\ub294 \uc548 \ub41c\ub2e4\ub294 \uac83\uc774\ub2e4. \ubb34\ud55c\ud55c \uc0c1\uc0c1\ub825\uc744 \uc9c0\ub2cc \uc778\uac04\uacfc AI\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc6b0\ub9ac\ub294 \uc704\uae30 \ud6c4\uc758 \uc138\uacc4\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \ub300\ube44\ud574 \ub098\uac08 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubcf5\uc7a1\uc131\uacfc \ubd88\ud655\uc2e4\uc131\uc774 \ucd5c\uace0\uc870\uc5d0 \ub2ec\ud55c \ud604\ub300\uc0ac\ud68c\uc5d0 \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uae4c\uc9c0 \ub354\ud574\uc838 \uc774\uc81c \uc138\uc0c1\uc740 &#8216;\ud55c \uce58 \uc55e\ub3c4 \uc54c \uc218 \uc5c6\ub294&#8217; 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