{"id":2718,"date":"2020-09-29T09:10:52","date_gmt":"2020-09-29T00:10:52","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2718"},"modified":"2021-10-26T17:34:16","modified_gmt":"2021-10-26T08:34:16","slug":"building-your-uncertainty-advantage","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/building-your-uncertainty-advantage\/","title":{"rendered":"\uc790\uc2e0\ub9cc\uc758 \ubd88\ud655\uc2e4\uc131 \uc6b0\uc704\ub97c \ud68d\ub4dd\ud558\ub294 \ubc95"},"content":{"rendered":"

\ubd88\ud655\uc2e4\uc131 \uad00\ub9ac\ub294 \ub298 \uc77c\ubd80 \uacbd\uc601\uc9c4\uc758 \ucc45\ubb34\uc600\ub2e4. \uc9c0\uae08\ucc98\ub7fc \ubaa8\ub4e0 \ub9ac\ub354\uac00 \ub9ce\uc740 \uc601\uc5ed\uc5d0\uc11c \ubcc0\ub3d9\uc131\uc744 \ud574\uacb0\ud558\ub3c4\ub85d \uac15\uc694\ubc1b\uc740 \uacbd\uc6b0\ub294 \uac70\uc758 \uc5c6\uc5c8\ub2e4. \ucf54\ub85c\ub09819(COVID-19) \uc704\uae30\ub294 \uc0ac\ub78c, \uc2dc\uc7a5, \uc774\ubca4\ud2b8\uac00 \uc5b4\ub5bb\uac8c \uc0c1\ud638 \uc5f0\uacb0\ub418\uc5b4 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc92c\ub2e4. \uc18c\uc124\uac00 \ub098\ub524 \uc544\uc2ac\ub78c(Nadeem Aslam)\uc740 \uc774\ub807\uac8c \uc37c\ub2e4.<\/p>\n

\u201c\uc5ec\uae30 \uc774 \uc2e4\uc744 \uc7a1\uc544\ub2f9\uae30\uba74, \uadf8\uac83\uc774 \uc138\uc0c1 \ub098\uba38\uc9c0 \ubaa8\ub4e0 \uac83\uc5d0 \uc5f0\uacb0\ub3fc \uc788\uc74c\uc744 \uc54c \uc218 \uc788\uc744 \uac83\uc774\ub2e4.\u201d<\/p>\n

\uc11c\ub85c \uc5f0\ub3d9\ub41c \uae00\ub85c\ubc8c \uacbd\uc81c\uc5d0\uc11c \ucd09\ubc1c \uc774\ubca4\ud2b8\ub294 \uc5f0\uc1c4 \ubc18\uc751\uc744 \ube60\ub974\uac8c \uc77c\uc73c\ud0ac \uc218 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4 2020\ub144 4\uc6d4 \uc774\uc804\uc5d0\ub294 \ubc30\ub7f4\ub2f9 \uc11d\uc720 \uac00\uaca9\uc774 0 \uc544\ub798\ub85c \ub5a8\uc5b4\uc9c8 \uac83\uc774\ub77c\uace0 \uc608\uce21 \ud55c \uc0ac\ub78c\uc740 \uac70\uc758 \uc5c6\uc5c8\uc744 \uac83\uc774\ub2e4. \uadf8\ub7ec\ub098 \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc804 \uc138\uacc4 \uac01 \uc9c0\uc5ed\uc774 \ud3d0\uc1c4\ub428\uc5d0 \ub530\ub77c \ud56d\uacf5, \ub3c4\ub85c \uc5ec\ud589\uc758 \uc911\ub2e8\uc740 \uc720\ub958 \uc7ac\uace0\uc758 \uacfc\uc789 \uc99d\uac00\ub97c \ubd88\ub7ec\uc654\uace0, \uc138\uacc4 \uc8fc\uc694 \uc0dd\uc0b0\uc790 \uac04\uc758 \uae34\uc7a5\uac10, \uc120\ubb3c \ud2b8\ub808\uc774\ub354\ub4e4\uc758 \uc5b8\uc81c\ub098 \uc874\uc7ac\ud558\ub294 \u2018\ud070 \uac70 \ud55c\ubc29\u2019\uc744 \uc6d0\ud558\ub294 \uc695\uad6c \ub4f1\uc774 \ub9cc\ub098 \uae30\ub984\uc5d0 \ubd88\uc774 \ubd99\uc5c8\ub2e4. 5\uc6d4 \ud06c\ub8e8\ub4dc \uc6d0\uc720 \uacc4\uc57d\uc758 \ub9cc\uae30\uc77c\uc774 \ub2e4\uac00\uc624\uc790 \ud22c\uc790\uc790\ub4e4\uc740 \uc6d0\uc720\ub97c \uc190\uc5d0\uc11c \ube7c\uae30 \uc704\ud574 \uad6c\ub9e4\uc790\ub4e4\uc5d0\uac8c \ub3c8\uc744 \uc9c0\ubd88\ud574\uc57c \ud588\uace0, \uc774\ub294 \uac00\uaca9 \ud558\ub77d\uc744 \ubd88\ub7ec \uc77c\uc73c\ucf30\ub2e4.<\/p>\n

\uc774\ub7f0 \uc2dc\ub098\ub9ac\uc624\ub294 \uc9c0\uadf9\ud788 \uc608\uc678\uc801\uc774\ub77c\uace0 \uc8fc\uc7a5\ud560 \uc218 \uc788\ub2e4. \uadf8\ub7ec\ub098 \ucf54\ub85c\ub09819 \ub300\uc720\ud589 \uc774\uc804\uc5d0\ub3c4 \uae30\uc5c5\uc740 \uc810\uc810 \ub354 \ub9ce\uc740 \uc7a0\uc7ac\uc801\uc778 \ubd88\uc548\uc815 \uc694\uc778\uc5d0 \uc9c1\uba74\ud574 \uc654\ub2e4. \uc774\ub294 \ud575\uc2ec \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ub354 \uc88b\uace0 \uc800\ub834\ud55c \ubc29\ubc95\uc744 \uac00\uc9c4 \ub514\uc9c0\ud138 \ub3c4\uc804\uc790 \ucd9c\ud604, \uadf9\uc2ec\ud55c \uae30\uc0c1 \uc774\ubcc0, \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc720\ucd9c, \uae30\uc874 \ud2c0\uc744 \uae68\ub294 \ubb34\uc5ed \uc815\ucc45\uc758 \ubcc0\ud654 \ub4f1\uc758 \ud615\ud0dc\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uac00\uce58 \uc0ac\uc2ac\uc774 \ub354 \uc5bd\ud788\uace0 \ub124\ud2b8\uc6cc\ud06c\uac00 \ub354 \uae00\ub85c\ubc8c\ud654\ub428\uc5d0 \ub530\ub77c \ucd5c\uc545\uc758 \uc2dc\uae30\uc5d0 \ud130\uc9c4 \uc791\uc740 \uc2a4\ud30c\ud06c\uac00 \uc815\uad50\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc9c4 \uc608\uce21\uc744 \ubd88\ud0dc\uc6cc\ubc84\ub9b4 \uc218 \uc788\ub2e4.<\/p>\n

BCG\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc77c\ubd80 \uc870\uc9c1\uc740 \uc774\ub7ec\ud55c \ubd88\ud655\uc2e4\uc131\uc744 \uad00\ub9ac\ud558\ub294 \ub370 \uc788\uc5b4 \ub2e4\ub978 \uc870\uc9c1\ubcf4\ub2e4 \ud6e8\uc52c \ub0ab\ub2e4. \uc5b4\ub5a4 \uc870\uc9c1\uc740 \ubd88\ud655\uc2e4\uc131\uc73c\ub85c\ubd80\ud130 \uc131\uacf5\uc758 \uc2e4\ub9c8\ub9ac\ub97c \ucc3e\ub294\ub2e4. \uc774\ub4e4\uc740 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc774 \ubcf4\uc9c0 \ubabb\ud558\ub294 \uacf3\uc5d0\uc11c \uae30\ud68c\ub97c \ucc3e\uace0 \uc870\uc9c1\uc744 \uac15\ud654\ud558\uc5ec \ubcc0\ub3d9\uc131\uc744 \ub354 \uc77c\ucc0d \uc608\uce21\ud558\uace0 \ub354 \ube68\ub9ac \ud68c\ubcf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud55c\ub2e4. \uc774 \ud68c\uc0ac\ub4e4\uc740 \uc6b0\ub9ac\uac00 “\ubd88\ud655\uc2e4\uc131 \uc6b0\uc704(Uncertainty Advantage)”\uc774\ub77c\uace0 \ubd80\ub974\ub294 \uac83\uc744 \uac00\uc9c0\uace0 \uc788\ub2e4. \uc62c\ubc14\ub978 \ub370\uc774\ud130, \ud504\ub85c\uc138\uc2a4, \uc704\uc784, \ub9c8\uc778\ub4dc\uc14b\uc744 \ud1b5\ud574 \ub2e4\ub978 \uae30\uc5c5\ub3c4 \uc774\ub7ec\ud55c \uc774\uc810\uc744 \uc870\uc9c1 \ub0b4\uc5d0 \uad6c\ucd95 \ud560 \uc218 \uc788\ub2e4.<\/p>\n

\ud604\ubbf8\uacbd\uc73c\ub85c\ub294 \uc740\ud558\uc218\ub97c \ubcfc \uc218 \uc5c6\ub2e4.<\/strong><\/h3>\n

\ubcc0\uc218 \ubaa8\ub378\ub9c1\uc740 \uac70\uc758 \ubaa8\ub4e0 \uae30\uc5c5\uc774 \uc218\ud589\ud55c\ub2e4. \uac70\uc758 \ubaa8\ub4e0 \uae30\uc5c5\uc774 \uc704\ud5d8\uc744 \uc904\uc774\uace0 \ub178\ucd9c\uc744 \uc608\uce21\ud558\ub294 \ud504\ub85c\ud1a0\ucf5c\uc744 \uac00\uc9c0\uace0 \uc788\uc73c\uba70 \uac70\uc758 \ubaa8\ub4e0 \uae30\uc5c5\uc774 \uc6b4\uc601 \ubcf5\uc6d0\ub825\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \uc5f0\uc18d\uc131 \uacc4\ud68d\uc744 \uac00\uc9c0\uace0 \uc788\ub2e4. \uadf8\ub7ec\ub098 \ud604\uc2e4\uc744 \ubcf4\uc790\uba74, \ub9ce\uc740 \uc870\uc9c1\uc774 \uc774\ub7ec\ud55c \ud65c\ub3d9\uc744 \uc62c\ubc14\ub974\uc9c0 \ubabb\ud55c \ubc29\ubc95\uc73c\ub85c \uc811\uadfc\ud558\uace0 \uc788\ub2e4. \ub2e8\uae30\uc5d0 \ub108\ubb34 \uc9d1\uc911\ud558\uace0 \ubc18 \uc9c1\uad00\uc801\uc778 \ud328\ud134\uc744 \ubb34\uc2dc\ud558\uba74\uc11c \uc775\uc219\ud55c \ud328\ud134\uc5d0 \uacfc\uc789 \uc758\uc874\ud558\uace0 \uc788\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \ucf54\ub85c\ub09819(COVID-19) \uc704\uae30\ub3d9\uc548 \ub9ce\uc740 \ub9ac\ub354\uc2ed \ud300\uc740 \uc720\ub3d9\uc131\uc744 \uc720\uc9c0\ud558\uace0 \uc218\uc775\uc744 \ub192\uc774\uba70 \uc5c5\ubb34 \ubc29\uc2dd\uc744 \uc870\uc815\ud558\uae30 \uc704\ud574 \ub2e8\ud638\ud558\uac8c \ud589\ub3d9\ud588\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub4e4 \ud589\ub3d9\uc740 \ub300\ubd80\ubd84 \uc804\ud1b5\uc801\uc778 \uc704\uae30 \ub300\uc751 \ud50c\ub808\uc774\ubd81\uc744 \ub530\ub978 \ub2e8\uae30\uc801\uc778 \uc870\uce58\uc600\ub2e4. \uc608\uce21\uc774 \uc720\ub3d9\uc801\uc778 \uc0c1\ud669\uc5d0\uc11c, \ub300\ubd80\ubd84 \ub9ac\ub354\uc758 \uc6b0\uc120 \uc21c\uc704\ub294 \ub2e4\uc74c \uba87 \ub2ec\uacfc \ubd84\uae30\uc5d0 \uac78\uce5c \uac83\uc774\uc5c8\ub2e4. \ub300\ub2f4\ud55c \uacbd\ub85c \uc218\uc815\uc744 \uace0\ub824\ud558\uac70\ub098 \uacbd\uae30 \uce68\uccb4\uae30\uc758 \ucd9c\uad6c\ub97c \ucc3e\uc544 \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uc744 \uac70\ub458 \uc218 \uc788\ub294 \uae30\uc5c5\uc740 \uac70\uc758 \uc5c6\uc5c8\ub2e4.<\/p>\n

\ub300\ubd80\ubd84 \uae30\uc5c5\uc740 \ubd88\ud655\uc2e4\ud55c \uc0c1\ud669\uc744 \uad00\ub9ac\ud558\ub294 \uae30\ub2a5\uc744 \ub9c8\ub828\ud558\uc9c0 \uc54a\uace0 \uc788\uc73c\uba70, \ubd88\ud655\uc2e4\uc131\uc73c\ub85c\ubd80\ud130 \uc774\uc810\uc744 \uc5bb\uc9c0\ub3c4 \ubabb\ud55c\ub2e4.<\/p><\/blockquote>\n

\uadf8 \uc774\uc720\ub294, \ub300\ubd80\ubd84 \uae30\uc5c5\uc774 \ubd88\ud655\uc2e4\uc131\uc744 \uad00\ub9ac\ud558\ub294 \uae30\ub2a5\uc744 \ub9c8\ub828\ud558\uc9c0 \uc54a\uc558\uae30 \ub54c\ubb38\uc774\ub2e4. \uac00\uce58 \ucc3d\ucd9c, \ud639\uc740 \uac00\uce58 \ud30c\uad34 \ucd94\uc138\ub97c \ub4dc\ub7ec\ub0b4\ub294 \ub370 \ud544\uc694\ud55c \uac15\ub825\ud55c \uac10\uc9c0 \uae30\uc220\uc774 \ubd80\uc871\ud558\uace0, \uc5ec\ub7ec \uc804\ub7b5 \uc635\uc158\uc744 \ud3c9\uac00\ud558\uace0 \uc6b0\uc120 \uc21c\uc704\ub97c \uc815\ud574 \ucc3d\uc758\uc801\uc778 \ubc29\ubc95\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uac00 \ub9c8\ub828\ub418\uc5b4 \uc788\uc9c0 \uc54a\ub2e4. \ub610, \uaca9\ubcc0\uc744 \uc608\uc0c1\ud558\uace0 \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uc870\uc9c1\uc744 \uc801\uc808\ud788 \uc900\ube44\ud558\uc9c0 \uc54a\uc558\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uae30\ub2a5\uc5d0 \ub300\ud55c \ud544\uc694\uc131\uc740 \uc0c8\ub85c\uc6b4 \uac83\uc740 \uc544\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc9c0\ub09c 10\ub144 \ub3d9\uc548\uc758 \uae34 \uac15\uc138 \uc2dc\uc7a5\uc740 \uae30\uc5c5\uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud604\ub300\ud654\ud558\ub294 \ub300\uc2e0 \uae30\uc874\uc758 \ubaa8\ub378\ub9c1\uacfc \uc804\ub7b5 \uacc4\ud68d\uc5d0 \uc758\uc874\ud558\ub3c4\ub85d \ud558\ub294 \ucfe0\uc158\uc774 \ub418\uc5b4\uc92c\ub2e4. \ucf54\ub85c\ub09819(COVID-19) \uc704\uae30\ub294 \uae30\uc5c5\uc774 \ub2f9\uc7a5 \ud574\uc57c \ud560 \uc77c\uc774 \ub9ce\uace0 \ud559\uc2b5 \uace1\uc120\uc744 \ub9c8\uc2a4\ud130\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uc758 \ucc3d\uc774 \ub354 \uc791\uc544\uc84c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4. \uadf8\ub7ec\ub098 \ubd88\ud655\uc2e4\ud55c \ubbf8\ub798\ub294 \uc900\ube44\ub97c \uac8c\uc744\ub9ac\ud560 \ubcc0\uba85\uac70\ub9ac\uac00 \ub418\uc9c0 \uc54a\ub294\ub2e4.<\/p>\n

\uc88b\uc740 \uc18c\uc2dd\uc740 \uae30\uc5c5\uc774 \ubd88\ud655\uc2e4\uc131 \uc6b0\uc704\ub97c \uc5bb\uae30 \uc704\ud574 \uc2a4\uc2a4\ub85c\ub97c \uc7ac\ucc3d\uc870\ud560 \ud544\uc694\ub294 \uc5c6\ub2e4\ub294 \uac83\uc774\ub2e4. \uc2e0\ud638\ub97c \ub354 \uc798 \uac10\uc9c0\ud558\uace0, \ub354 \ub2e8\ud638\ud558\uac8c \uc870\uce58\ub97c \ucde8\ud558\uace0, \ubcf5\uc6d0\ub825\uc744 \ud0a4\uc6b0\ub294 \uc0ac\ub840\ub97c \ub9c8\ub828\ud558\ub294 \ub370 \ub354 \uc801\uadf9\uc801\uc774\uae30\ub9cc \ud558\uba74 \ub41c\ub2e4. (\ubcf4\uae301 \ucc38\uc870)<\/p>\n

\"\"<\/a><\/p>\n

\uc2e0\ud638 \uc6b0\uc704<\/strong><\/h3>\n

\ub9ac\ub354\ub294 \uc0c8\ub85c\uc6b4 \uae30\uc220, \uc81c\ud488, \uc2dc\uc7a5 \ubc0f \uae30\uc220 \uc138\ud2b8\uc5d0 \ub300\ud55c \ubca0\ud305\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\ub2e4. \ud558\uc9c0\ub9cc \uc798\ubabb\ub41c \uc120\ud0dd\uc5d0\ub294 \ubc8c\uc774 \ub530\ub978\ub2e4. \uacfc\ub3c4\ud55c \uc704\ud5d8\uc744 \ud53c\ud558\ub824\ub294 \uc695\uad6c\ub85c \uc778\ud574 \uae30\uc5c5\uc740 \ubd84\uc11d \ub9c8\ube44\uc758 \uc8fc\uae30\uc5d0 \uac07\ud78c\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uc815\ubcf4\ub97c \uc5bb\uc744 \ub54c\uae4c\uc9c0 \uc8fc\uc694 \uacb0\uc815\uc774 \uc9c0\uc5f0\ub420 \uc218 \uc788\ub2e4. \uadf8\ub7ec\ub098, \uc6b0\uc218\ud55c \uac10\uc9c0 \uae30\ub2a5\uc744 \uac00\uc9c4 \uc18c\uaddc\ubaa8 \uc870\uc9c1\uc758 \ud575\uc2ec \uacbd\uc601\uc9c4\uc740 \ub354 \ud070 \ud655\uc2e0\uc744 \uac00\uc9c0\uace0 \uc55e\uc73c\ub85c \ub098\uc544\uac08 \uc218 \uc788\ub2e4. \uc7a0\uc7ac\uc801\uc778 \uc704\ud5d8\uacfc \uae30\ud68c\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uad11\ubc94\uc704\ud55c \uc2dc\uac01\uacfc \uc785\ub825\uc744 \ud574\uc11d\ud558\ub294 \ubcf4\ub2e4 \ubbfc\ucca9\ud55c \ubc29\ubc95\uc744 \uac1c\ubc1c\ud588\uae30 \ub54c\ubb38\uc774\ub2e4. \uc774\ub4e4\uc740 \u201c\uc2e0\ud638 \uc6b0\uc704\u201d\ub97c \ud0a4\uc6cc\ub0c8\ub2e4.<\/p>\n

\u201c\uc2e0\ud638 \uc6b0\uc704\u201d\uac00 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4\ub294 \uacbd\uc81c, \ud658\uacbd, \uc9c0\uc815\ud559\uacfc \uac19\uc740 \uac70\uc2dc\uc801 \uc8fc\uc81c\uc5d0\uc11c \uace0\uac1d, \uc2dc\uc7a5, \uae30\uc220 \ub3d9\ud5a5\uacfc \uac19\uc740 \ube44\uc988\ub2c8\uc2a4 \ud2b9\uc815 \uc601\uc5ed\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc8fc\uc81c\ub85c \uc815\ubcf4\ub97c \uc218\ud574\uc5ec \ub370\uc774\ud130 \uc218\uc9d1\uc5d0 \ub300\ud55c \uad11\ubc94\uc704\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub9ce\uc740 \uc870\uc9c1\uc774 \ud558\ub294 \uac83\ucc98\ub7fc 5\uac1c \ub610\ub294 6\uac1c\uc758 \ubcc0\uc218\ub97c \ucd94\uc801\ud558\ub294 \ub300\uc2e0, 70\uac1c \ub610\ub294 100\uac1c\uc758 \ubcc0\uc218\ub97c \ucd94\uc801\ud55c\ub2e4. \uace0\uae09 \ubaa8\ub378\ub9c1 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud574 \uc774 \ub370\uc774\ud130\ub97c \ubcf4\uad00\ud558\uace0, \uc870\uae30 \uacbd\ubcf4 \uc2dc\uc2a4\ud15c\uc744 \uac1c\ubc1c\ud574 \ub2e4\uc591\ud55c \uc2dc\uac04 \ubc94\uc704\uc5d0 \uac78\uccd0 \ud328\ud134\uc744 \uadf8\ub824 \uc601\ud5a5\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub2e4. \uc2dc\uc7a5\uc774 \uc131\uc7a5, \uc57d\ud654, \ud639\uc740 \ub3cc\uc5f0\ubcc0\uc774 \uc911 \uc5b4\ub5a4 \uc0c1\ud669\uc778\uc9c0 \ub9d0\uc774\ub2e4.<\/p>\n

\ucd94\uc138 \ubd84\uc11d\uc740 \ub2e8\uc21c\ud788 \uc2e0\ud638\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc0ac\uc2e4 \uae30\ubc18\uc744 \uc870\uc0ac\ud558\uace0 “\uc774\ub7ec\ud55c \ucd94\uc138\uac00 \uc5b4\ub5bb\uac8c \ub180\ub77c\uc6b4 \ubc29\ubc95\uc73c\ub85c \uacb0\ud569\ub420 \uc218 \uc788\uc744\uae4c”\uc640 “\uc774 \uc0c1\ud669\uc5d0\uc11c \ud30c\uad34\uc801 \ud601\uc2e0\uc790\ub294 \uc5b4\ub5a4 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud560\uae4c\u201d\uc640 \uac19\uc740 \uc9c8\ubb38\uc744 \ub358\uc9c0\ub294 \uac83\uc774\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uad6c\uae00(Google)\uc758 \uacf5\ub3d9 \ucc3d\uc5c5\uc790\uc778 \ub798\ub9ac \ud398\uc774\uc9c0(Larry Page)\ub294 \uc5d4\uc9c0\ub2c8\uc5b4\uc5d0\uac8c \uc2e4\ud604 \uac00\ub2a5\uc131\uc774 \ubb34\ucc99 \ub0ae\uc744\uc9c0\ub77c\ub3c4 \uc9c4\uc2e4\uc774 \ub420 \uc218 \uc788\ub294 \uac83\uc5d0 \ub300\ud574 \uc0dd\uac01\ud558\uace0 \uad00\uc2b5\uc801\uc73c\ub85c \ubd88\uac00\ub2a5\ud558\ub2e4\uace0 \ub9d0\ud558\ub294 \uae30\ud68c\ub97c \uc0c1\uc0c1\ud558\ub3c4\ub85d \ub3c4\uc804\ud558\ub294 \uac83\uc73c\ub85c \uc720\uba85\ud55c\ub2e4.<\/p>\n

\uac15\ub825\ud55c \uc5f0\uc5ed\uc801 \uae30\ub2a5\uc740 \uae30\uc5c5\uc774 \uc870\uc9c1 \uc804\uccb4\uc5d0 \uac78\uccd0 \ub2e8\uc77c \uc18c\uc2a4\uc5d0\uc11c \ud68d\ub4dd\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc2ec\ub3c4 \uc788\uac8c \uc801\uc6a9\ud574 \ub098\uac08 \uc218 \uc788\ub3c4\ub85d \ud55c\ub2e4. \uac15\ub825\ud55c \uadc0\ub0a9\uc801 \uae30\ub2a5\uc744 \ud1b5\ud574 \uadf8\ub4e4\uc740 \uad11\ubc94\uc704\ud558\uac8c \u201c\uc774 \uc678\ubd80 \ub370\uc774\ud130 \uc870\uac01\uc774 \ubb34\uc5c7\uc744 \uc608\uace0\ud560\uae4c\u201d\ub77c\uace0 \ubb3c\uc744 \uc218 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud55c \ub18d\uc5c5 \ubcf4\ud5d8\uc0ac\ub294 \uace0(\u9ad8) \uace0\ub3c4 \uc774\ubbf8\uc9c0\ub97c \uc0ac\uc6a9\ud574 \ucd08\uc6d0 \uc0dd\uc0b0\ub7c9\uc744 \ud3c9\uac00\ud558\uace0 \uc6d0\ub8cc \uc218\ud655\ub7c9\uc744 \ubaa8\ub378\ub9c1\ud568\uc73c\ub85c\uc368 \uc5f0\uac04 1\uc5b5 \uc720\ub85c \uc774\uc0c1 \uac00\uce58\uc758 \uc0ac\uc5c5\uc744 \ub9cc\ub4e4\uc5c8\ub2e4. \uc774 \uc2e0\ud638 \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \ud68c\uc0ac\uc758 \uc778\uc218 \uc808\ucc28\ub97c \uac1c\uc120\ud558\uace0 \uc0c8\ub85c\uc6b4 \ubaa9\ucd08\uc9c0 \ubcf4\ud5d8 \uc0c1\ud488\uc744 \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc73c\uba70, \ucd95\uc0b0 \ub18d\uac00\uc5d0 \ub300\ud574 \ucda9\uc871\ub418\uc9c0 \ubabb\ud574\uc654\ub358 \uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ucf30\ub2e4.<\/p>\n

\uacb0\uc815 \uc6b0\uc704<\/strong><\/h3>\n

\uc544\ubb34\ub9ac \uac15\ub825\ud55c \ubd84\uc11d\ub3c4 \ubbf8\ub798\ub97c \uc815\ud655\ud558\uac8c \uc608\uce21\ud560 \uc218 \uc5c6\ub2e4. \uadf8\ub7ec\ub098 \ubd88\ud655\uc2e4\uc131 \uc6b0\uc704\ub97c \uac00\uc9c4 \uae30\uc5c5\uc740 \uc815\ubc00\ud558\uac8c \ud589\ub3d9\ud560 \ud544\uc694\uac00 \uc5c6\ub2e4. \ub300\uc2e0, \uadf8\ub4e4\uc740 \uc804\ub7b5\uc801 \uac1c\ubc29\uacfc \ubbf8\uac1c\ubc1c\ub41c \uae30\ud68c\uc758 \ud615\ud0dc\ub85c \ud2c8\uc0c8\ub97c \ucc3e\ub294\ub2e4. \uc2dc\ubbac\ub808\uc774\uc158, \uc804\uc7c1 \uac8c\uc784, \ucd94\uc138 \uc608\uce21\uc744 \uc0ac\uc6a9\ud574 \ud300\uc740 \ub2e4\uc591\ud55c \uacb0\uacfc\uc5d0 \ub300\ud574 \uc5ec\ub7ec \uc885\ub958\uc758 \uadf8\ub7f4\ub4ef\ud55c \ubbf8\ub798\uc640 \uc555\ubc15 \ud14c\uc2a4\ud2b8 \uc804\ub7b5\uc5d0 \ub530\ub77c \uc804\ub7b5\uc801 \uc120\ud0dd\uc744 \uac1c\ubc1c\ud55c\ub2e4. \uc18c\uc18d\ub41c \uac1c\uc778\uc740 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378, \uc81c\ud488, \uc11c\ube44\uc2a4\ub97c \ud3ec\ud568\ud574 \uc989\uc2dc \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc544\uc774\ub514\uc5b4 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc131\uacf5\uc744 \uc704\ud55c \uc870\uac74(\uc608: \uc678\ubd80 \uc5f0\ud569, \ud569\uc791 \ud22c\uc790, \ub85c\ube44 \ub4f1 \ubc0f \uc2dc\ub098\ub9ac\uc624\uac00 \ud604\uc2e4\ud654\ub418\ub294\ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \uae30\ud0c0 \uc694\uc18c)\uc744 \uac1c\ubc1c\ud558\ub3c4\ub85d \uad8c\uc7a5 \ubc1b\ub294\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc5f0\uc2b5\uc740 \ub300\uaddc\ubaa8 “\uc870\uc9c1 \ubcc0\uacbd”\uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc704\ud55c \uc6cc\ud06c\uc20d \ud615\uc2dd\uc744 \ucde8\ud560 \uc218\ub3c4 \uc788\ub2e4. \uadf8\ub7ec\ub098 \ub9ce\uc740 \uc131\uacf5\uc801\uc778 \uc2dc\ub098\ub9ac\uc624 \uad6c\ucd95 \ub178\ub825\uc5d0\ub294 \uba87 \uc2dc\uac04 \uac78\ub9ac\uc9c0 \uc54a\ub294 \uc2a4\ud2f0\ucee4 \uba54\ubaa8\ub098 \ud654\uc774\ud2b8 \ubcf4\ub4dc\ub97c \uc0ac\uc6a9\ud558\ub294 \ubc29\uc2dd\uc774\uc5c8\ub2e4. \ud575\uc2ec\uc740 \uc5f4\ub9b0 \ub9c8\uc74c\uc73c\ub85c \uc2ec\uc0ac\ud558\uace0, \ube0c\ub808\uc778 \uc2a4\ud1a0\ubc0d\uc744 \uc77c\uc0c1\uc801\uc778 \uc5f0\uc2b5\uc73c\ub85c \ub9cc\ub4e4\uace0, \uba85\ud655\ud55c \ubaa9\ud45c \uc138\ud2b8\uc5d0 \uae30\ubc18\uc744 \ub450\ub294 \uac83\uc774\ub2e4. \ubd84\uc11d\uc740 \uc7ac\ubb34 \uc694\uad6c \uc0ac\ud56d, \uc608\uc0c1 \uc218\uc775, \ubc95\uc801 \ubc0f \uaddc\uc81c\uc758 \ubcf5\uc7a1\uc131, \uc2dc\uc7a5 \uc218\uc6a9 \ubc0f \uae30\uc220 \ud0c0\ub2f9\uc131\uc744 \uace0\ub824\ud574 \uac01 \uc2dc\ub098\ub9ac\uc624\uc758 \ube44\uc988\ub2c8\uc2a4 \uc0ac\ub840\ub97c \uc804\uccb4\uc801\uc73c\ub85c \uace0\ub824\ud574\uc57c \ud55c\ub2e4. \uc62c\ubc14\ub978 \uad00\ud589\uc744 \uc218\ub9bd\ud558\uace0 \uc9c1\uc6d0\uc758 \uae30\uc5ec\uc5d0 \ub300\ud55c \ubcf4\uc0c1\uc744 \ub9c8\ub828\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud558\ub2e4. \uc774\ub7ec\ud55c \ub2e8\uacc4\ub294 \uc870\uc9c1 \ud559\uc2b5\uc744 \uad6c\ucd95\ud558\uace0 \ud300\uc5d0 \uc77c\uc0c1\uc801\uc73c\ub85c \ud601\uc2e0\uc801\uc778 \ub300\uc548\uc744 \ube44\uc988\ub2c8\uc2a4\uc758 \uc77c\ubd80\ub85c \uace0\ub824\ud558\ub3c4\ub85d \ud558\ub294 \u201c\uac00\uc815(\ub9cc\uc57d\uc5d0 \uc774\ub7ac\ub2e4\uba74?)\u201d\uc2dd \uc0ac\uace0 \ubc29\uc2dd\uc744 \uc2ec\uc5b4\uc900\ub2e4. (\ubcf4\uae30 2 \ucc38\uc870)<\/p>\n

\"\"<\/a><\/p>\n

\ud48d\ubd80\ud55c \uac10\uc9c0 \uae30\ub2a5\uacfc \uccb4\uacc4\uc801\uc778 \ube44\uc804 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uc870\uc9c1\uc740 \uc57c\uc2ec\ucc2c \ud589\ub3d9\uc744 \ucd94\uc9c4\ud560 \uc218 \uc788\ub2e4. 1993\ub144\uc5d0 \ud070 \ub3c4\ubc15\uc744 \ud55c \ub3c4\uc694\ud0c0\ub97c \uc0dd\uac01\ud574\ubcf4\ub77c. \ub3c4\uc694\ud0c0\ub294 \ud654\uc11d \uc5f0\ub8cc \uac00\uaca9\uc740 \uc55e\uc73c\ub85c \uba87 \ub144 \uc548\uc5d0 \uc0c1\uc2b9\ud560 \uac83\uc774\uba70 \uc5f0\ub8cc \ud6a8\uc728\uc774 \ub192\uc740 \uc790\ub3d9\ucc28\uac00 \ub2e4\uc74c \ud2b8\ub80c\ub4dc\uac00 \ub420 \uac83\uc774\ub77c\uace0 \uc608\uc0c1\ud588\ub2e4. \ub9ac\ub354\ub294 \uc804\ub7b5\uc801 \uc635\uc158\uc744 \uac80\ud1a0\ud588\ub2e4. \uac00\uc7a5 \ub300\ub2f4\ud55c \uac83 \uc911 \ud558\ub098\ub294 \uce5c\ud658\uacbd \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \ub300\ub7c9 \uc0dd\uc0b0\ud560 \uc218 \uc788\ub294 \ucc28\ub7c9\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc774\uc5c8\ub2e4. \uc774 \ud68c\uc0ac\ub294 1997\ub144\uae4c\uc9c0 \ud558\uc774\ube0c\ub9ac\ub4dc \uc804\uae30 \uc5d4\uc9c4\uc744 \uc7a5\ucc29 \ud55c \ucd5c\ucd08\uc758 \uc0c1\uc6a9\ud654 \uac00\ub2a5\ud55c \uc790\ub3d9\ucc28\uc640 \uc77c\ubc18\uc801\uc778 \ucc28\ub7c9 \ub300\ube44 2\ubc30\uae4c\uc9c0 \uc5f0\ube44\uac00 \uc88b\uc740 \uc790\ub3d9\ucc28\ub97c \ucd9c\uc2dc\ud558\uae30 \uc704\ud574 \uacf5\uaca9\uc801\uc778 \ubaa9\ud45c\ub97c \uc124\uc815\ud588\ub2e4. \uc774 \ud504\ub85c\uc81d\ud2b8\uc758 \ub9ac\ub354\ub294 1,000\uba85\uc758 \uc5d4\uc9c0\ub2c8\uc5b4\ub97c \ubaa8\uc544 \uc774\ub2c8\uc154\ud2f0\ube0c \uc791\uc5c5\uc744 \uc9c4\ud589\ud588\uc73c\uba70 \uad81\uadf9\uc801\uc73c\ub85c \uc608\uc815\ubcf4\ub2e4 2\uac1c\uc6d4 \uc55e\ub2f9\uaca8 \uc790\ub3d9\ucc28\ub97c \uacf5\uac1c\ud588\ub2e4. \uc624\ub298\ub0a0 \ub3c4\uc694\ud0c0\ub294 \uac00\uc7a5 \ub9ce\uc740 \ud558\uc774\ube0c\ub9ac\ub4dc \uc790\ub3d9\ucc28\ub97c \ud30c\ub294 \uacf3\uc774\uba70, \ud504\ub9ac\uc6b0\uc2a4\ub294 \ud558\uc774\ube0c\ub9ac\ub4dc \ucc28\uc758 \ub300\uba85\uc0ac\uac00 \ub410\ub2e4.<\/p>\n

\ud68c\ubcf5\ub825 \uc6b0\uc704<\/strong><\/h3>\n

\ubd88\ud655\uc2e4\uc131 \uc6b0\uc704\ub294 \ubd80\uc815\uc801 \uc0ac\uac74\uc758 \uc9c1\uac04\uc811\uc801 \uc601\ud5a5\uc73c\ub85c\ubd80\ud130 \ud68c\ubcf5\ud558\ub294 \ub2a5\ub825\uc744 \ud544\uc694\ub85c \ud55c\ub2e4. \uc774 \uae30\ub2a5\uc744 \uac1c\ubc1c\ud55c \uae30\uc5c5\uc740 \uc870\uc9c1\uc744 \ud63c\ub780\uc5d0 \ube60\ub728\ub9ac\uc9c0 \uc54a\uace0 \uc2e0\uc18d\ud558\uac8c \uc2dc\uc2a4\ud15c \ucda9\uaca9\uc744 \uad6c\ubd84\ud574 \uc6b4\uc601 \uc548\uc815\uc131\uc744 \ud68c\ubcf5\ud560 \uc218 \uc788\ub2e4. \uc774\ub7ec\ud55c “\ud68c\ubcf5\ub825 \uc6b0\uc704”\uc744 \uc5bb\uae30 \uc704\ud574 \ub9ac\ub354\ub294 \uc9c4\ud654\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ubc0f \uac70\uc2dc \uacbd\uc81c \ud658\uacbd\uc744 \uc0b4\ud3b4\ubcf4\uace0, \uc870\uc9c1\uc5d0 \uc5b4\ub5a4 \uc694\uad6c \uc0ac\ud56d\uc774 \uc788\uc744\uc9c0, \ud544\uc694\ud55c \uae30\ub2a5\uc774 \ubb34\uc5c7\uc778\uc9c0, \ud6c4\ud68c\ud558\uc9c0 \uc54a\ub294 \uacb0\uc815\uacfc \ube44\uc0c1 \uacc4\ud68d\uc5d0 \ub300\ud574 \uace0\ub824\ud574\uc57c \ud55c\ub2e4.<\/p>\n

10\ub144 \uc804 \uc5b4\ub5a4 \ucca0\ub3c4 \ud68c\uc0ac\uc758 \ub9ac\ub354\ub4e4\uc740 \uae00\ub85c\ubc8c \uae08\uc735 \uc704\uae30\uc758 \uc5ec\ud30c \uc18d\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\ub97c \ub354\uc6b1 \ud0c4\ub825\uc801\uc73c\ub85c \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc744 \uad81\uae08\ud574\ud588\ub2e4. \uadf8\ub4e4\uc740 \uc720\ub7fd \uc5f0\ud569\uc758 \uac00\uc0c1 \ud574\uccb4\uc758 \uacb0\uacfc\ub97c \uc870\uc0ac\ud55c \uc2dc\ub098\ub9ac\uc624\ub97c \ud3ec\ud568\ud574 \ub2e4\uc591\ud55c \uc2dc\ub098\ub9ac\uc624\ub97c \uc81c\uc2dc\ud588\ub2e4. \uc720\ub85c\uc874\uc740 \uad6d\ucc44 \uc704\uae30\ub85c \ud63c\ub780\uc5d0 \ube60\uc84c\uace0, \uae34\ucd95 \uc870\uce58\uc5d0 \ub300\ud55c \ub17c\uc7c1\uc73c\ub85c \uad6d\uac00 \uac04 \ubd84\uc5f4\uc774 \uc2ec\ud654\ub418\uc5c8\ub2e4. \uc804\ub7b5 \uacc4\ud68d\uc758 \uc77c\ud658\uc73c\ub85c \ud68c\uc0ac\uc758 \ub9ac\ub354\ub4e4\uc740 EU\uac00 \ud574\uccb4\ub420 \uacbd\uc6b0 \uc5b4\ub5a4 \uc77c\uc744 \ud574\uc57c \ud560 \uc9c0\ub97c \uacb0\uc815\ud588\ub2e4. \ube44\uc988\ub2c8\uc2a4\ub97c \uc5b4\ub514\uc5d0 \ubc30\uce58\ud574\uc57c \ud560\uae4c. \ud544\uc694\ud55c \ubd80\ud488\uacfc \uc7ac\ub8cc\uc5d0 \uc5b4\ub5bb\uac8c \uc811\uadfc\ud560\uae4c. \uc774\ud6c4 \uadf8\ub4e4\uc740 \uc131\uacf5\ud55c \uae30\uc5c5\uc774 \uadf8\ub7ec\ud55c \ubcc0\ud654\uc5d0 \ub300\ube44\ud558\uae30 \uc704\ud574 \ubb34\uc5c7\uc744 \ud560\uc9c0 \uc0c1\uc0c1\ud588\ub2e4. \uadf8 \uacb0\uacfc \uc601\uad6d\uc758 \ube0c\ub809\uc2dc\ud2b8 \uad6d\ubbfc \ud22c\ud45c \uc774\uc804\uc5d0, \uc774 \uae30\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \uae38\uc744 \ud0dd\ud588\ub2e4. \uc774\uc6c3 \uc544\uc77c\ub79c\ub4dc\uc5d0 \uc785\uc9c0\ub97c \uad6c\ucd95\ud558\uace0 \uc0c8\ub85c\uc6b4 \ud654\ubb3c \uacbd\ub85c\ub97c \ub9cc\ub4e4\uc5c8\uc73c\uba70, \ub2e8\uc77c \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc600\ub2e4. \uc720\uc0ac\ud55c \uc0c1\ud669\uacfc \ub2e4\ub978 \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\uc744\uc9c0\uc5d0 \ub300\ud55c \uc544\uc774\ub514\uc5b4\ub97c \ub9c8\ub828\ud588\ub358 \uc774 \ud68c\uc0ac\ub294 \ube0c\ub809\uc2dc\ud2b8\uc640 \uac19\uc740 \ud2b9\uc815 \uc774\ubca4\ud2b8\ub97c \uacc4\ud68d\ud560 \ub54c\ubcf4\ub2e4 \uc801\uadf9\uc801\uc774\uace0 \ud655\uc7a5\uc801\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n

\ud68c\ubcf5\ub825 \uc6b0\uc704\uac00 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4\ub294 \uc635\uc158, \ubbfc\ucca9\uc131, \uc138\uc2ec\ud568\uc744 \ubc30\uc591\ud574 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \ub2e4\uc591\ud55c \ubc29\ubc95\uc744 \uace0\uc548\ud560 \uc218 \uc788\ub2e4. \ud544\uc694\ud55c \uc790\uc6d0\uc744 \uace0\ub824\ud558\uace0 \uc774\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud55c \ud1a0\ub300\ub97c \ub9c8\ub828\ud558\uace0, \uc778\ub825\uc744 \uc900\ube44\ud55c\ub2e4. \uc774\uc804 \uc704\uae30\uc5d0\uc11c \uc5bb\uc740 \uad50\ud6c8\uc744 \uc218\uc9d1\ud574 \ube44\uc988\ub2c8\uc2a4 \uc5f0\uc18d\uc131, \uc7ac\ud574 \ubcf5\uad6c\ub97c \uc704\ud55c \ube44\uc0c1 \ud504\ub85c\ud1a0\ucf5c\uc744 \uc124\uc815\ud558\uace0, \uc9c1\uc6d0\ub4e4\uc5d0\uac8c \uc0ac\uc6a9\ud560 \ud50c\ub808\uc774 \ubd81\uc744 \uc81c\uacf5\ud558\ub294 \uc900\ube44 \ud6c8\ub828\uc744 \uc2e4\ud589\ud55c\ub2e4. \ubbf8\ub9ac \uc0dd\uac01\ud558\uba74 \ubd80\uc815\uc801\uc778 \uc0ac\uac74\uc774 \ubc1c\uc0dd\ud588\uc744 \ub54c \uc870\uc9c1\uc5d0 \ubbfc\ucca9\uc131\uc744 \ub354\ud574\ud63c\ub780\uc744 \uc81c\uac70\ud558\uace0 \uc624\ub958 \uc704\ud5d8\uc744 \uc904\uc778\ub2e4.<\/p>\n

\uae30\uc5c5\uc740 \uc2e0\ud638\ub97c \ub354 \uc798 \uac10\uc9c0\ud558\uace0, \uc2e0\ud638\uc5d0 \ub300\ud55c \uc870\uce58\ub97c \ub354 \ub2e8\ud638\ud558\uac8c \ucc98\ub9ac\ud558\uace0, \ud68c\ubcf5\ub825\uc744 \uac15\ud654\ud558\ub294 \ub370 \ub354 \uc801\uadf9\uc801\uc73c\ub85c \ub098\uc11c\uc57c \ud55c\ub2e4.<\/p><\/blockquote>\n

\uc5b4\ub5a4 \uc120\ub3c4\uc801\uc778 \uae30\uc220 \uc7a5\uce58 \uc81c\uc870\uc5c5\uccb4\ub294 \uacf5\uae09\ub9dd\uc5d0 \ub300\ud55c \uc704\ud5d8\uc744 \ubaa8\ub378\ub9c1 \ud560 \ub54c \uc120\uc81c\uc801 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\uace0 \uc788\uc5c8\ub2e4. \uc774 \uae30\uc5c5\uc740 \ucd08\ub2f9 \ud3c9\uade0 1.7\ub300\uc758 \ucef4\ud4e8\ud130\uc640 \ud55c \ub300\uc758 \ud504\ub9b0\ud130\ub97c \ucd9c\ud558\ud588\ub2e4. \ud544\uc694\ud55c \ubd80\ud488\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ud558\ub8e8\uac00 \uc9c0\uc5f0\ub418\ub294 \uacbd\uc6b0, \uad11\ubc94\uc704\ud55c \ud30c\uae09 \ud6a8\uacfc\uac00 \ubc1c\uc0dd\ud588\ub2e4. \uc0dd\uc0b0 \uc18d\ub3c4\uac00 \ub290\ub824 \uc9c0\uace0 \uc720\ud1b5 \ubcd1\ubaa9 \ud604\uc0c1\uc774 \ubc1c\uc0dd\ud558\uace0 \uace0\uac1d\uc774 \ubd88\ub9cc\uc744 \ud488\uc744 \uc218 \uc788\uc5c8\ub2e4. \ud544\uc694\ud55c \uc0ac\uc804 \uacbd\uace0\ub97c \ubc1b\uae30 \uc704\ud574 \uc774 \ud68c\uc0ac\ub294 \ub0a0\uc528 \ub370\uc774\ud130, \uc624\uc5fc \ub370\uc774\ud130(\uacf5\uae09 \uc5c5\uccb4\uc758 \uacf5\uc7a5\uc774 \uc77c\uc2dc\uc801\uc73c\ub85c \uc911\ub2e8\ub420 \uc218 \uc788\uc74c), \ubb34\uc5ed \uc608\uce21 \ubc0f \uae30\ud0c0 \uc815\ubcf4\ub97c \uac00\uc838\uc624\ub294 \uc2dc\uac01\ud654 \ub3c4\uad6c\ub97c \ub9cc\ub4e4\uc5c8\ub2e4. \uc704\ud5d8 \uc774\ubca4\ud2b8\uac00 \ubbf8\ub9ac \uc815\uc758\ub41c \ud2b8\ub9ac\uac70\ub97c \ub204\ub974\uba74 \uc2dc\uc2a4\ud15c\uc774 \uad00\ub9ac\uc790\uc5d0\uac8c \uc790\ub3d9 \uacbd\uace0\ub97c \ubcf4\ub0b8\ub2e4. \uad00\ub9ac\uc790\ub294 \uc0c8\ub85c\uc6b4 \ud504\ub85c\ud1a0\ucf5c\uc5d0 \ub300\ud55c \uad50\uc721\uc744 \ubc1b\uc558\uc73c\uba70 \ubc31\uc5c5 \ubd80\ud488 \uacf5\uae09 \uc5c5\uccb4, \ub2e4\ub978 \ubb3c\ub958 \uacf5\uae09 \uc5c5\uccb4, \uae30\ud0c0 \uc635\uc158\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uacfc \uac19\uc740 \uaddc\uc815\ub41c \ube44\uc988\ub2c8\uc2a4 \uc5f0\uc18d\uc131 \uacc4\ud68d\uc744 \ud65c\uc131\ud654\ud560 \uc218 \uc788\ub294 \uad8c\ud55c\uc744 \ubd80\uc5ec\ubc1b\uc558\ub2e4. \uc790\uce74\ub974\ud0c0\uc758 \ud64d\uc218, \uc544\uc2dc\uc544\uc758 \uc9c0\uc9c4, \ubbf8\uad6d\uc758 \ud56d\ub9cc \ud30c\uc5c5\uacfc \uac19\uc740 \ubd88\uc548\uc815\ud55c \uc0ac\uac74\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc774 \ube44\uc988\ub2c8\uc2a4\ub294 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud588\ub2e4. \uc774\ub7ec\ud55c \ubcc0\uacbd\uc73c\ub85c \uc778\ud574 \uc704\ud5d8 \uac10\uc9c0 \ubc0f \ub300\uc751 \uc2dc\uac04\uc740 28\uc2dc\uac04\uc5d0\uc11c \ub2e8 1\uc2dc\uac04\uc73c\ub85c \ub2e8\ucd95\ub410\ub2e4. 96 % \ud5a5\uc0c1\ub41c \uac83\uc774\ub2e4.<\/p>\n

\ubd88\ud655\uc2e4\uc131\uc744 \ud1b5\ud55c \uc120\ub3c4<\/strong><\/h3>\n

\uc0c1\ud669\uc774 \ubd88\uc548\uc815\ud560\uc218\ub85d \uace0\uc704 \uacbd\uc601\uc9c4\uc774 \ub864 \ubaa8\ub378\uc774 \ub418\ub294 \uac83\uc774 \ub354\uc6b1 \uc911\uc694\ud558\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubbf8\uad6d\uc5d0\uc11c \ud655\uc778 \ub41c \ucf54\ub85c\ub09819(COVID-19) \ud655\uc9c4 \uc0ac\ub840\uac00 2\ub9cc\uba85 \ubbf8\ub9cc\uc774\uc5c8\ub358 \ub300\uc720\ud589 \ucd08\uae30\uc5d0 \uc544\ub9c8\uc874\uc758 CEO \uc81c\ud504 \ubca0\uc870\uc2a4(Jeff Bezos)\ub294 \uc784\uc9c1\uc6d0\uc5d0\uac8c \uc704\uae30\uc5d0 \ub300\ud55c \ud68c\uc0ac\uc758 \ub300\uc751\uc744 \uad00\ub9ac\ud558\ub294 \uc9c1\uc811\uc801\uc778 \uc5ed\ud560\uc744 \ub9e1\uace0 \uc788\uc74c\uc744 \uc54c\ub9ac\ub294 \uba54\ubaa8\ub97c \ubcf4\ub0c8\ub2e4. \u201c\ub098 \uc790\uc2e0\uc758 \uc2dc\uac04\uacfc \uc0dd\uac01\uc740 \uc774\uc81c \uc804\uc801\uc73c\ub85c \ucf54\ub85c\ub09819\uc640 \uc544\ub9c8\uc874\uc774 \uadf8 \uc5ed\ud560\uc744 \uac00\uc7a5 \uc798 \uc218\ud589 \ud560 \uc218 \uc788\uc744\uc9c0\uc5d0 \uc804\uc801\uc73c\ub85c \uc9d1\uc911\ub3fc \uc788\ub2e4.\u201d \uc774 \uba54\ubaa8\uc5d0\ub294 \ud68c\uc0ac\uc758 \uc758\uc9c0\uc640 \ubaa9\ud45c\uac00 \ud3ec\ud568\ub3fc \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uc704\uae30\uc5d0 \ub300\ud55c \ub300\uc751\uc740 \ud3c9\uc0c1\uc2dc\uc640\ub294 \ub2e4\ub978 \uc77c\uc774 \ub420 \uac83\uc784\uc744 \ubaa8\ub450\uc5d0\uac8c \uc54c\ub838\ub2e4.<\/p>\n

\ubd88\ud655\uc2e4\ud55c\uc2dc\uae30\uc5d0\ub294 \uc801\uadf9\uc801\uc778 \ub9ac\ub354\uc2ed\uc774 \uc911\uc694\ud558\ub2e4. \ucd5c\uace0\uc704 \uacbd\uc601\uc9c4\uc740 \uc774\uc0ac\ud68c \uacb0\uc758\uc548, CEO \uc5f0\uc124, \uc131\uba85\uc11c \ubc0f \uae30\ud0c0 \uc0c8\ub85c\uc6b4 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc2a4\uc2a4\ub85c\uac00 \ubbff\ub294\ub2e4\ub294 \uac83\uc744 \uc678\ubd80 \uc785\uc99d\ud574\uc57c \ud55c\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uacbd\uc601\uc9c4\uc740 \uc790\ubcf8, \uc778\ub825, \uc2dc\uac04 \uce21\uba74\uc5d0\uc11c \uc790\uc6d0\uc744 \uae30\uaebc\uc774 \ud22c\uc790\ud574\uc57c \ud55c\ub2e4. \uc804\ub7b5\uc801 \uacfc\uc815\uc744 \uc124\uc815\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4 \ub9ac\ub354\ub294 \uc870\uc9c1\uc5d0 \uc801\uc751\ub825\uc744 \uad6c\ucd95\ud558\uace0, \ud300\uc774 \uc608\uc0c1\uce58 \ubabb\ud55c \uc0ac\ud0dc\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc7a5\ub824\ud558\uba70, \uc774\ub4e4\uc774 \uae30\uc874 \uac00\uc815\uc5d0 \ub3c4\uc804\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uacbd\ub85c\ub97c \ucc3e\uc544\ub0bc \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud55c\ub2e4.<\/p>\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ubc1c\uacac\ud55c \ub0b4\uc6a9\uc744 \uc0ac\uc6a9 \uac00\ub2a5\ud558\uace0 \uc2e4\ud589 \uac00\ub2a5\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc57c \ud55c\ub2e4. \uc608\uce21 \ubc0f \uc2dc\ub098\ub9ac\uc624 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9ac\ub354\ub294 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \uad00\ud589\uc744 \ubc30\ud3ec\ud558\uace0, \uc774\ud574 \uad00\uacc4\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0, \uad00\ub828 \uc704\ud5d8\uacfc \uae30\ud68c\ub97c \uacf5\uac1c\ud558\uace0, \uacc4\ud68d\uc744 \uc2dc\uc7a5\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\uc2dc\uc791\ud558\uae30<\/strong><\/h3>\n

\ubd88\ud655\uc2e4\uc131\uc740 \ubd88\ud3b8\ud558\ub2e4. \ub300\ub2f4\ud558\uac8c \ubbf8\ub798\ub97c \ud5a5\ud574 \ub098\uc544\uac00\ub294 \uac83\uc740 \ubd88\uc548 \ud568\uc744 \ub3d9\ubc18\ud55c\ub2e4. \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uac70\ub450\ub294 \uc870\uc9c1\uc740 \ubd88\ud655\uc2e4\uc131\uc744 \uadfc\uc808\ud558\uae30\ubcf4\ub2e4\ub294, \ubd88\ud655\uc2e4\uc131\uc744 \uc131\uacf5 \uc720\uc9c0 \uc870\uac74\uc73c\ub85c \ub9cc\ub4e0\ub2e4. \ubcc0\ud654\uac00 \ud56d\uc0c1 \ud558\ub8fb\ubc24 \uc0ac\uc774\uc5d0 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc73c\uba70, \uadf8\ub7f4 \ud544\uc694\ub3c4 \uc5c6\ub2e4.<\/p>\n

BCG\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc9c0\ub09c 10\ub144\uac04 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \uac70\ub454 \uae30\uc5c5\ub4e4\ub3c4 \uc8fc\uc8fc \uc218\uc775\ub960\uc774 \ud3c9\uade0 27% \uac10\uc18c\ud558\uba70 \ub2e4\ub978 \uae30\uc5c5\ub9cc\ud07c \ud070 \ud63c\ub780\uc744 \uac70\ub480\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub4e4\uc740 \uc8fc\ubcc0 \uc0c1\ud669\uc744 \uc0b4\ud3b4\ubcf4\uace0, \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0 \uc801\uc751\ud558\uace0, \ub300\uc751 \ubc29\ubc95\uc744 \uacb0\uc815\ud55c \ud6c4 \uc2e0\uc18d\ud558\uac8c \ud589\ub3d9\ud568\uc73c\ub85c\uc368 \ubd88\ud655\uc2e4\uc131 \uc6b0\uc704\ub97c \ud68d\ub4dd\ud588\ub2e4. \uacbd\ud5d8\uacfc \uc804\ubb38 \uc9c0\uc2dd\uc744 \ubc14\ud0d5\uc73c\ub85c \ubd88\ud655\uc2e4\uc131 \uc6b0\uc704\uac00 \ucee4\uc84c\uace0 \uc18d\ub3c4\ub3c4 \ube68\ub77c\uc84c\ub2e4. \uc9c0\ub09c 10\ub144 \ub3d9\uc548 \uac00\uc7a5 \uac15\ub825\ud55c TSR\uc744 \uae30\ub85d\ud55c S&P Global 1200 Index\uc758 25\uac1c \uae30\uc5c5\uc740 2008\ub144 \uc704\uae30\uc5d0\uc11c \ub354 \ube60\ub974\uac8c \ud68c\ubcf5\ud558\uace0 \ub354 \ub192\uc740 \uc218\uc900\uc73c\ub85c \ubc18\ub4f1\ud574 \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 5\ubc30 \uc774\uc0c1 \ub192\uc740 EBITDA \ub9c8\uc9c4\uc73c\ub85c 2000\ub144\ub300 10\ub144\uc744 \ub9c8\uac10\ud588\ub2e4.<\/p>\n

\uc774 \uae30\uc5c5\uc0ac\ub4e4\uc740 \uc704\uae30\uac00 \ubcc0\ud654\ub97c \ucd09\ubc1c\ud560 \uc218 \uc788\uc74c\uc744 \uc99d\uba85\ud588\ub2e4. \ub2e4\ub978 \uae30\uc5c5\ub3c4 \ub611\uac19\uc774 \ud560 \uc218 \uc788\ub2e4. \ubd88\ud655\uc2e4\uc131 \uc6b0\uc704\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uad00\uc2ec\uc774 \uc788\ub294 \ub9ac\ub354\ub97c \uc704\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uc2dc\uc791\uc810\uc744 \uc81c\uc548\ud55c\ub2e4.<\/p>\n