{"id":2738,"date":"2020-10-19T09:32:29","date_gmt":"2020-10-19T00:32:29","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2738"},"modified":"2020-11-12T09:36:49","modified_gmt":"2020-11-12T00:36:49","slug":"who-is-the-emerging-market-consumer-in-the-postpandemic-era","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/who-is-the-emerging-market-consumer-in-the-postpandemic-era\/","title":{"rendered":"\ud3ec\uc2a4\ud2b8 \ucf54\ub85c\ub09819 \uc2dc\ub300\uc758 \uc2e0\ud765 \uc2dc\uc7a5 \uc18c\ube44\uc790\ub294 \ub204\uad6c\uc778\uac00?"},"content":{"rendered":"<p>\ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a419 \uac10\uc5fc\uc99d(COVID-19) \ub300\uc720\ud589\uc774 \uc2dc\uc791\ub41c \uc9c0 9\uac1c\uc6d4, BCG\uc758 \uc2e0\ud765 \uc2dc\uc7a5\uc758 \uc18c\ube44\uc790 \uc815\uc11c \ucd5c\ucd08 \uc870\uc0ac \uc774\ud6c4 6\uac1c\uc6d4 \ub9cc\uc5d0 \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \ud328\ud134\uc774 \uadf8 \ubaa8\uc2b5\uc744 \ub4dc\ub7ec\ub0b4\uae30 \uc2dc\uc791\ud588\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uc801\uc751\ud558\uace0 \uc788\ub2e4. \uc2dc\uc57c\ub294 \uc544\uc9c1 \ubfcc\uc607\uc9c0\ub9cc \uc870\uae08\uc529 \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0 \ub300\ud55c \ucd08\uae30 \uc2e0\ud638\uac00 \ubcf4\uc774\uace0 \uc788\ub2e4.<\/p>\n<p>\ub2e4\uc74c \ud2b8\ub80c\ub4dc\ub294 \uae30\uc5c5\uc5d0 \uc911\uc694\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc601\uad6c\uc801\uc778 \ubcc0\ud654\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc9d5\ud6c4\ub2e4.<\/p>\n<ul>\n<li>\uc77c\ubd80 \uc2dc\uc7a5\uc5d0\uc11c \ucf54\ub85c\ub09819 \uc0c1\ud669\uc774 \uc545\ud654\ub418\uace0 \uc788\uc74c\uc5d0\ub3c4 \uc18c\ube44\uc790\uc758 \uc6b0\ub824\uac00 \uac10\uc18c\ub418\uace0 \uc788\ub2e4.<\/li>\n<li>\uacbd\uc81c \uc7ac\uac1c \ud6c4 \uba87 \uac1c\uc6d4\uc774 \uc9c0\ub0ac\uc9c0\ub9cc, \uc2a4\uc2a4\ub85c\ub97c \uc9d1\uc5d0 \uac00\ub450\ub294 \u2018\uc140\ud504 \ucf54\ucfe4(self-cocoon)\u2019 \ud750\ub984\uc740 \uc9c0\uc18d\ub418\uace0 \uc788\ub2e4.<\/li>\n<li>\uc77c\ubd80 \uc2b9\ub9ac\uc790 \uce74\ud14c\uace0\ub9ac\ub294 \uc131\uc7a5\uc744 \uc9c0\uc18d\ud588\uace0, \ub2e4\ub978 \uce74\ud14c\uace0\ub9ac\ub294 \uc77c\uc2dc\uc801 \uc18c\ube44 \ud68c\ubcf5 \uc9d5\ud6c4\ub97c \ubcf4\uc600\ub2e4.<\/li>\n<li>\ucee4\ubba4\ub2c8\ud2f0 \ub2e8\uc704\uc758 \uc6b0\uc560\uc640 \uc2e0\ub8b0\uc758 \uc911\uc694\uc131\uc774 \uac15\uc870\ub418\uace0 \uc788\ub2e4.<\/li>\n<li>\ub514\uc9c0\ud138 \uc0ac\uc6a9\ub7c9\uc740 \uacc4\uc18d \uae09\uc99d\ud558\uace0 \uc788\uc73c\uba70 \uc2e0\uaddc \uc0ac\uc6a9\uc790 \uc218\uac00 \uc99d\uac00\ud558\uace0 \uc788\ub2e4.<\/li>\n<\/ul>\n<p>\ucf54\ub85c\ub09819\uc5d0 \ub300\ud55c \ud070 \uc5fc\ub824\uac00 \uc9c0\uc18d\ub418\ub294 \uc0ac\uc774, \uc0ac\ub78c\ub4e4\uc758 \uc77c\ubc18\uc801\uc778 \ud0dc\ub3c4\ub294 \ub450\ub824\uc6c0\uc5d0\uc11c \uc218\uc6a9\uc73c\ub85c \ubc14\ub00c\uace0 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc0ac\ub78c\ub4e4\uc740 \uac10\uc5fc\ub960\uc5d0 \uc0c1\ub300\uc801\uc73c\ub85c \ub35c \ubbfc\uac10\ud574\uc84c\ub2e4. \ub530\ub77c\uc11c \uc18c\ube44\uc790 \uc815\uc11c\ub294 \uac10\uc5fc\ub960\ubcf4\ub2e4 \uc0ac\ub9dd\ub960\uacfc \ub354 \ubc00\uc811\ud558\uac8c \uc5f0\uad00\ub41c\ub2e4. \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0 \ub9de\ub294 \uc8fc\ubb38\uc774 \uc788\ub2e4\uba74 \uadf8\uac83\uc740 \u201c\uce68\ucc29\ud558\uac8c \uc77c\uc0c1\uc744 \uc720\uc9c0\ud558\ub77c(Keep calm and carry on)\u201d\uc77c \uac83\uc774\ub2e4.<\/p>\n<p>\uae34 \uc2dc\uac04\uc774 \ud758\ub800\uc9c0\ub9cc \ucf54\ub85c\ub09819\ub294 \uc9c0\uc18d\ub418\uace0 \uc788\ub2e4. \uc18c\ube44\uc790 \ud65c\ub3d9\uc774 \ucf54\ub85c\ub09819 \uc774\uc804\uacfc \uc644\uc804\ud788 \ub2e4\ub978 \ubaa8\uc2b5\uc744 \ubcf4\uc774\uace0 \uc788\uc74c\uc740 \ubd84\uba85\ud574\uc9c0\uace0 \uc788\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uc9d1\uc5d0\uc11c \ud6e8\uc52c \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\uba70 \u2018\ucf54\ucfe4(cocoon: \ub204\uc5d0\uace0\uce58\ucc98\ub7fc \uc2a4\uc2a4\ub85c\ub97c \uc9d1\uc5d0 \uaca9\ub9ac\ud558\uace0 \uba38\ubb34\ub974\ub294 \ud604\uc0c1)\u2019 \uacbd\ud5a5\uc774 \ub098\ud0c0\ub0ac\ub2e4. \uc774\ub294 \uc2e0\uc120 \uc2dd\ud488, \uac00\uc815 \uc6a9\ud488, \uc720\ub8cc \ud154\ub808\ube44\uc804 \uac19\uc740 \uce74\ud14c\uace0\ub9ac\uc758 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub41c\ub2e4. \ud3ec\uc2a4\ud2b8 \ucf54\ub85c\ub098 \uc2dc\ub300\ub97c \uac00\uc7a5 \uc77c\ucc0d \ub9de\uace0 \uc788\ub294 \uc911\uad6d\uc5d0\uc11c\uc870\ucc28 \uacbd\uc81c\uac00 \ub2e4\uc2dc \uc7ac\uac1c\ub41c \uc0c1\ud669\uc5d0\uc11c\ub3c4 \ucf54\ucfe4 \ud604\uc0c1\uc740 \uacc4\uc18d\ub418\uace0 \uc788\ub2e4. \ub808\uc2a4\ud1a0\ub791 \uc2dd\uc0ac\ub97c \uc608\ub85c \ub4e4\uc5b4\ubcf4\uc790. \uc9c0\ub09c \uc870\uc0ac \ub2f9\uc2dc \uc911\uad6d\uc758 \ub808\uc2a4\ud1a0\ub791\uc740 \uc218\uc6a9 \uc778\uc6d0\uc758 90% \uc774\uc0c1 \uaddc\ubaa8\ub85c \uc601\uc5c5\uc744 \uc7ac\uac1c\ud588\uc9c0\ub9cc, \ucf54\ub85c\ub098 \uc218\uc900\uc758 60~70%\uc5d0 \ubd88\uacfc\ud588\ub2e4.<\/p>\n<p>\uc9c0\ub09c \ub450 \ubc88\uc758 \ubc14\ub85c\ubbf8\ud130\uc5d0\uc11c\ub294 \uc2b9\ub9ac\uc790, \ud328\ubc30\uc790 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud574 \ub17c\uc758\ud588\ub2e4. \uc774\uc81c \uc9c0\ub09c 6\uac1c\uc6d4 \uac04\uc758 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \uc2b9\ub9ac\uc790\uac00 \u201c\uace0\ucc29\u201d\ub418\uace0 \uc5b4\ub5a4 \uce74\ud14c\uace0\ub9ac\uac00 \ub354 \ube68\ub9ac \ud68c\ubcf5\ub420 \uac83\uc778\uc9c0 \ub354 \uba85\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc5c8\ub2e4. \uac74\uac15 \ubcf4\uc870 \uc2dd\ud488, \uc2e0\uc120 \uc2dd\ud488, \ube44\ub514\uc624 \uad6c\ub3c5 \uc11c\ube44\uc2a4\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \uc6b0\uc120 \uc21c\uc704\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\uc774 \uac00\uc18d\ud654\ub418\uace0 \uc788\ub2e4. \uc790\ub3d9\ucc28, \uc8fc\ud0dd \uac74\uc124, \uc8fc\ub958\uc640 \uac19\uc740 \ub2e4\ub978 \ubd80\ubb38\uc740 \uc77c\uc2dc\uc801\uc73c\ub85c \uad6c\ub9e4\ub97c \ub4a4\ub85c \ubbf8\ub8e8\ub294 \ud604\uc0c1\uc774 \ub098\ud0c0\ub09c \ud6c4, \ud310\ub9e4\uac00 \ud68c\ubcf5\ub418\uace0 \uc788\ub2e4. \uadf8\ub7ec\ub098 \ucf54\ub85c\ub09819 \uc720\ud589\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \ucd08\uae30 \ubc18\uc751\uc73c\ub85c \uc778\ud574 \uac1c\uc778 \uc704\uc0dd \uc6a9\ud488 \ubc0f \uc2a4\ud3ec\uce20 \uc7a5\ube44\uc640 \uac19\uc740 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uae09\uc99d\ud55c \uac83\uc740 \uc77c\uc2dc\uc801\uc778 \uac83\uc73c\ub85c \ud310\uba85\ub410\ub2e4. \uc5ec\ud589, \ub808\uc2a4\ud1a0\ub791 \uc678\uc2dd, \ub300\uc911 \uad50\ud1b5 \ub4f1\uacfc \uac19\uc774 \ud070 \ud0c0\uaca9\uc744 \uc785\uc740 \ubd80\ubb38\uc740 \ud68c\ubcf5\uc744 \uc704\ud574 \uba40\uace0 \ud5d8\ud55c \uae38\uc744 \ub5a0\ub098\uc57c \ud560 \uac83\uc774\ub2e4.<\/p>\n<h4><strong>\ubc14\ub85c\ubbf8\ud130\uc5d0 \ub300\ud574 <\/strong><\/h4>\n<p>BCG\uc758 \ucf54\ub85c\ub09819 \uc18c\ube44\uc790 \uc815\uc11c \ubc14\ub85c\ubbf8\ud130 \uc2dc\ub9ac\uc988\ub294 2020\ub144 3\uc6d4 \uc774\ud6c4 \uc804 \uc138\uacc4 20\uac1c \uc774\uc0c1\uc758 \uad6d\uac00\uc5d0\uc11c \uc815\uae30\uc801\uc73c\ub85c \uc2e4\uc2dc\ub41c 40,000 \uba85 \uc774\uc0c1\uc758 \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c \uc628\ub77c\uc778 \uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c \uac00\uc838\uc628 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c\ub2e4. \uc774 \uc124\ubb38 \uc870\uc0ac\ub294 \uc9c0\ucd9c \uc758\ub3c4, \ud0dc\ub3c4, \uc77c\uc0c1 \uc0dd\ud65c\uc5d0 \ub300\ud55c \ucf54\ub85c\ub09819\uc758 \uc601\ud5a5\uc744 \uc774\ud574\ud558\uace0 \uae08\uc735 \uc11c\ube44\uc2a4, \uc18c\ube44\uc7ac, \ub0b4\uad6c\uc7ac, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uc18c\ub9e4, \ud1b5\uc2e0, \uc5ec\ud589 \ub4f1 \uc57d 50\uac1c \uce74\ud14c\uace0\ub9ac\ub97c \ub9dd\ub77c\ud55c\ub2e4. \uc774 \uae00\uc740 BCG \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8 \uc13c\ud130 (CCI)\uc758 \uad6c\uc131\uc6d0\ub4e4\uc774 \uc791\uc131\ud588\ub2e4. \uc774 \uc2dc\ub9ac\uc988\ub97c \ud1b5\ud574 \ubaa9\ud45c\ub294 \ucf54\ub85c\ub09819 \uad00\ub828 \uc18c\ube44\uc790 \uc815\uc11c\uc640 \uc2e4\uc81c \ubc0f \uc608\uc0c1 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc9c0\ucd9c\uc5d0 \ub300\ud55c \uc8fc\uae30\uc801\uc778 \ubc14\ub85c\ubbf8\ud130 \uac12\uc744 \uc804 \uc138\uacc4\uc758 \uace0\uac1d\uacfc \uae30\uc5c5\uc5d0 \uc81c\uacf5\ud574 \uc911\uc694\ud55c \uc704\uae30 \ubd84\ub958 \ud65c\ub3d9, \ubc18\ub4f1 \uacc4\ud68d \ubc0f \uc758\uc0ac \uacb0\uc815\uc5d0 \uc4f0\uc77c \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc774\ub2e4.<\/p>\n<p>\ud604\uc7ac \uc804 \uc138\uacc4\ub294 \uc18c\ube44\uc790\uc758 \ud0dc\ub3c4\uc640 \uad6c\ub9e4 \ud328\ud134\uc744 \ud615\uc131\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uacf5\ud1b5\ub41c \uacbd\ud5d8\uc744 \uacaa\uace0 \uc788\ub2e4. \uc2e0\ud765 \uc2dc\uc7a5 \uc18c\ube44\uc790\ub294 \uac00\uc871\uacfc \uacf5\ub3d9\uccb4\uc5d0 \ub300\ud55c \uc560\uc815, \ub85c\uceec \uad6c\ub9e4\uc5d0 \ub300\ud55c \uc5f4\ub9dd, \uc815\ubd80 \ubc0f \uae30\ud0c0 \uc911\uc694\ud55c \uae30\uad00\uc5d0 \ub300\ud55c \uc2e0\ub8b0 \uac15\ud654\ub97c \ubcf4\uc5ec\uc92c\ub2e4. \uac74\uac15\uacfc \uc6f0\ube59\uc740 \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc6b0\uc120 \uc21c\uc704\ub85c \ub5a0 \uc62c\ub790\uc9c0\ub9cc, \ub300\ubd80\ubd84\uc758 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc6b4\ub3d9\uacfc \ud53c\ud2b8\ub2c8\uc2a4 \ud65c\ub3d9\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \ub178\ub825\ubcf4\ub2e4 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ub354 \ub9ce\uc774 \ub098\ud0c0\ub09c\ub2e4.<\/p>\n<p>\ucf54\ub85c\ub09819\uac00 \uc2e0\ud765 \uc2dc\uc7a5\uc758 \ub514\uc9c0\ud138 \ud589\ub3d9\uc744 \ucd5c\ub300 5\ub144\uae4c\uc9c0 \uac00\uc18d\ud654\ud588\ub2e4\ub294 \uac83\uc740 \ub354 \uc774\uc0c1 \uc0c8\ub85c\uc6b4 \uc18c\uc2dd\uc774 \uc544\ub2c8\ub2e4. \ub354 \ud765\ubbf8\ub85c\uc6b4 \uc810\uc740 \uc2e0\uaddc \uc0ac\uc6a9\uc790\uac00 \ub514\uc9c0\ud138 \ud65c\ub3d9\uc5d0 \ucc38\uc5ec\ud558\uace0 \ub514\uc9c0\ud138 \uac70\ub798\ub97c \uc2dc\ub3c4\ud558\uace0 \uc720\uc9c0\ud560 \uc218 \uc788\ub294 \uc2b5\uad00\uc744 \ud615\uc131\ud574 \uc7a5\ubcbd\uc744 \uadf9\ubcf5\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc774\ub2e4. \uc608\ub97c \ub4e4\uc790\uba74, \ub514\uc9c0\ud138 \uc0c1\uac70\ub798\uc640 \ub514\uc9c0\ud138\uc744 \ud1b5\ud55c \uc0c1\ud638 \uc791\uc6a9\uc774 \uc99d\uac00\ud558\uace0 \uc788\ub2e4. \uc778\ub3c4\uc5d0\uc11c\ub294 \uc804\uc790 \ud559\uc2b5\uc744 \uc218\ud589\ud558\ub294 \uc0ac\ub78c\uc758 \uc218\uac00 37% \uc99d\uac00\ud588\uc73c\uba70 \ud544\ub9ac\ud540\uc5d0\uc11c\ub294 \uc804\uc790 \uc9c0\ubd88 \uc218\ub2e8\uc744 \uc0ac\uc6a9\ud558\ub294 \uc0ac\ub78c\uc758 \uc218\uac00 24% \uc99d\uac00\ud588\ub2e4.<\/p>\n<p>\uae30\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0\uc11c \uc18c\ube44\uc790\ub97c \ubd84\ub958\ud558\ub294 \ubc29\ubc95\uc744 \uacb0\uc815\ud560 \ub54c \uc774\ub7ec\ud55c \uc8fc\uc81c\ub97c \uc5fc\ub450\uc5d0 \ub450\uc5b4\uc57c \ud55c\ub2e4. \ub2e4\uc74c \uc2ac\ub77c\uc774\ub4dc \uc1fc\ub97c \ud1b5\ud574 BCG\uc758 \uc870\uc0ac \uacb0\uacfc\ub97c \ub354 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcfc \uc218 \uc788\ub2e4.<\/p>\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\n<div class=\"embed-container\"><iframe style=\"border: 0;\" src=\"https:\/\/drive.google.com\/file\/d\/1V2ev6DMBFtbfW2CeF10aR2PUw3CTf99t\/preview\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2020\/covid-19-impact-emerging-market-consumers-third-edition\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2753 size-full\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a419 \uac10\uc5fc\uc99d(COVID-19) \ub300\uc720\ud589\uc774 \uc2dc\uc791\ub41c \uc9c0 9\uac1c\uc6d4, BCG\uc758 \uc2e0\ud765 \uc2dc\uc7a5\uc758 \uc18c\ube44\uc790 \uc815\uc11c \ucd5c\ucd08 \uc870\uc0ac \uc774\ud6c4 6\uac1c\uc6d4 \ub9cc\uc5d0 \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \ud328\ud134\uc774 \uadf8 \ubaa8\uc2b5\uc744 \ub4dc\ub7ec\ub0b4\uae30 \uc2dc\uc791\ud588\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uc801\uc751\ud558\uace0 \uc788\ub2e4. \uc2dc\uc57c\ub294 \uc544\uc9c1 \ubfcc\uc607\uc9c0\ub9cc \uc870\uae08\uc529 \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0 \ub300\ud55c \ucd08\uae30 \uc2e0\ud638\uac00 \ubcf4\uc774\uace0 \uc788\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":1922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-2738","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-covid19"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=2738"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/1922"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=2738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=2738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=2738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}