{"id":2917,"date":"2020-12-03T15:31:28","date_gmt":"2020-12-03T06:31:28","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2917"},"modified":"2021-10-22T17:52:09","modified_gmt":"2021-10-22T08:52:09","slug":"the-100-billion-digital-lifeline-for-restaurants","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/the-100-billion-digital-lifeline-for-restaurants\/","title":{"rendered":"\ub514\uc9c0\ud138, \uc678\uc2dd\uc5c5\uacc4\uc758 \uc0dd\uba85\uc120\uc774 \ub418\ub2e4"},"content":{"rendered":"<p>\ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc678\uc2dd\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uae09\uaca9\ud558\uac8c \uc904\uc5b4\ub4e4\uace0 \uc788\uc9c0\ub9cc \uc628\ub77c\uc778 \uc8fc\ubb38, \ubc30\ub2ec, \ud310\ub9e4\ub294 \ub298\uc5b4\ub098\uace0 \uc788\ub2e4. \ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9(BCG)\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ud604\uc7ac \ub514\uc9c0\ud138 \uc8fc\ubb38\uc740 \uc678\uc2dd \uc2dc\uc7a5\uc758 30% \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\ub2e4. \ubb34\ub824 \ucc9c\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\ub294 \ub9e4\ucd9c\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \uc788\ub2e4\ub294 \ub73b\uc774\ub2e4. \uadf8\ub7ec\ub098 \ub2e8\uc21c\ud788 \ub514\uc9c0\ud138 \uc5ed\ub7c9\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0 \uae30\uc220\uacfc \uc0ac\ub78c\uc758 \uac15\uc810\uc744 \uc735\ud569\uc2dc\ud0a4\ub294 \u2018\ubc14\uc774\uc624\ub2c9 \uae30\uc5c5\u2019\uc744 \ucd94\uad6c\ud574\uc57c\ub9cc \ud32c\ub370\ubbf9 \uc774\ud6c4 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \ud658\uacbd\uc5d0\uc11c \uc131\uacf5\uc801\uc73c\ub85c \uc0b4\uc544\ub0a8\uc744 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n<h3><strong>\uc5c5\uacc4\uc758 \ud658\uacbd \ubcc0\ud654<\/strong><\/h3>\n<p>2020\ub144 9\uc6d4 \ud604\uc7ac, \ubbf8\uad6d \uc804\uccb4 \uc74c\uc2dd\uc810 \uc911 \ubb34\ub824 20%\uac00 \ubb38\uc744 \ub2eb\uc558\ub2e4. \uc0ac\uc5c5\uc790\uc758 40%\uac00 \ucd94\uac00\uc801\uc778 \uc815\ubd80\uc9c0\uc6d0 \uc5c6\uc774\ub294 6\uac1c\uc6d4 \ud6c4 \ud3d0\uc5c5 \uc0c1\ud0dc\uc77c \uac83\uc774\ub77c\uace0 \uc751\ub2f5\ud55c \ub9cc\ud07c, \uc55e\uc73c\ub85c\ub3c4 \uc74c\uc2dd\uc810\ub4e4\uc758 \ud3d0\uc5c5\uc740 \uc774\uc5b4\uc9c8 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \ub4f1 \uaddc\uc81c\uac00 \uacc4\uc18d\ub418\ub294 \uac00\uc6b4\ub370 \ucf54\ub85c\ub09819\uc758 \uc7ac\ud655\uc0b0 \uc9d5\ud6c4 \ub610\ud55c \ub098\ud0c0\ub098\uace0 \uc788\ub2e4.<\/p>\n<p>\ub2e4\ud589\ud788 \ub514\uc9c0\ud138 \uc8fc\ubb38\uacfc \ubc30\ub2ec\uc758 \uc99d\uac00 \ub4f1 \uae0d\uc815\uc801\uc778 \ubcc0\ud654\ub3c4 \ub208\uc5d0 \ub748\ub2e4. \ubc30\ub2ec \uc8fc\ubb38\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc740 2019\ub144 7%\uc5d0\uc11c 2020\ub144 \uc57d 20%\ub85c \uae09\uc99d\ud588\ub2e4. \uc5c5\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub514\uc9c0\ud138 \uc8fc\ubb38\uc740 \ud32c\ub370\ubbf9 \uc774\uc804 10%\uc5d0\uc11c 28%\uae4c\uc9c0 \ub298\uc5c8\ub2e4. \ub514\uc9c0\ud138 \uc774\uc6a9 \uc99d\uac00 \ud2b8\ub80c\ub4dc\ub294 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d \uc774\uc5b4\uc9c8 \uac83\uc73c\ub85c \ubcf4\uc774\uba70, \ub514\uc9c0\ud138 \uc774\uc6a9 \uace0\uac1d\ub4e4\uc758 \uad6c\ub9e4 \ube48\ub3c4\ub294 \uadf8\ub807\uc9c0 \uc54a\uc740 \uace0\uac1d\ub4e4\uc5d0 \ube44\ud574 50% \ub354 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ub530\ub77c\uc11c \ub514\uc9c0\ud138 \ub9e4\ucd9c \uad6c\uc131\uc740 \ucf54\ub85c\ub09819 \uc704\uae30 \ub3d9\uc548 \uc678\uc2dd\uc5c5 \uae30\uc5c5\uc758 \uc131\uacfc\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uac00\uc7a5 \uac15\ub825\ud55c \uc608\uce21 \uc9c0\ud45c \uc911 \ud558\ub098\ub77c\uace0 \ud560 \uc218 \uc788\ub2e4.<\/p>\n<h3><strong>\ub514\uc9c0\ud138 \ub9e4\ucd9c \uc131\uc7a5\uc138\uc758 \uc720\uc9c0<\/strong><\/h3>\n<p>\uadf8\ub7ec\ub098 \ubaa8\ub450\uac00 \uc774\uac19\uc740 \ub514\uc9c0\ud138 \ud2b8\ub80c\ub4dc\uc758 \uc99d\uac00\uc138\ub97c \uc720\uc9c0\ud558\uac70\ub098 \uac00\uc18d\ud654\ud560 \uc218 \uc788\ub294 \uac83\uc740 \uc544\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0 \uc798 \ub300\ube44\ub41c \uae30\uc5c5\uacfc \ucde8\uc57d\ud55c \uae30\uc5c5 \uac04\uc758 \uac04\uadf9\uc740 \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uacc4\uc18d\ud574\uc11c \ubc8c\uc5b4\uc838\uc654\ub2e4. \ubaa8\ubc14\uc77c \uc571, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8, \uac1c\uc778 \ub9de\ucda4 \uc11c\ube44\uc2a4, \ud1b5\ud569 \ubc30\ub2ec \ud30c\ud2b8\ub108\uc2ed \ub4f1 \ub514\uc9c0\ud138 \uc790\uc0b0\uc744 \ud655\ubcf4\ud55c \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc704\uae30 \uc774\ud6c4\uc5d0\ub3c4 \uc131\uc7a5\uc138\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \ub354 \uc720\ub9ac\ud560 \uac83\uc774\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc5ed\ub7c9 \uc5ed\uc2dc \uc911\uc694\ud558\ub2e4. \uc804\ud1b5\uc801\uc778 \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \ud64d\ubcf4 \uc9c0\ucd9c\uc744 \uc904\uc774\uba74\uc11c\ub3c4 \uc5ec\uc804\ud788 \ube44\uc2b7\ud55c \ud2b8\ub798\ud53d \uc218\uc900\uc744 \uc720\uc9c0\ud558\ub294 \ube0c\ub79c\ub4dc \ub4e4\uc774 \uc788\ub294 \ubc18\uba74, \uc18c\ube44\uc790\uc640\uc758 \uc18c\ud1b5 \ubc0f \uad00\uacc4 \ud615\uc131\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc73c\uba70 \ucf54\ub85c\ub09819 \uc704\uae30\ub85c \uc5bb\uc740 \ub514\uc9c0\ud138 \ud2b8\ub798\ud53d\uc744 \uc783\uc744 \uc704\ud5d8\uc5d0 \ucc98\ud574\uc788\ub294 \ube0c\ub79c\ub4dc\ub4e4\ub3c4 \uc788\ub2e4.<\/p>\n<h3><strong>\ub514\uc9c0\ud138\uc5d0\uc11c \ubc14\uc774\uc624\ub2c9\uc73c\ub85c<\/strong><\/h3>\n<p>\ub2e8\uc21c\ud788 \ub514\uc9c0\ud138 \uc5ed\ub7c9\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, \uc5ec\uae30\uc5d0 \uc0ac\ub78c\ub9cc\uc774 \uac00\uc9c4 \uac15\uc810\uc744 \uc735\ud569\ud568\uc73c\ub85c\uc368 \ub514\uc9c0\ud138 \uc5ed\ub7c9\uc744 \uc644\uc804\ud558\uac8c \ud65c\uc6a9\ud558\uace0 \ucd94\uac00\uc801\uc778 \uc131\uacfc\ub97c \ub0b4\ub294 \uae30\uc5c5\uc744 \u2018\ubc14\uc774\uc624\ub2c9 \uae30\uc5c5\u2019\uc774\ub77c \ubd80\ub978\ub2e4. \uc774\ub7ec\ud55c \ubc14\uc774\uc624\ub2c9 \uae30\uc5c5\uc758 \ud575\uc2ec\uc5d0\ub294 \uc804\ub7b5\uacfc \ubaa9\uc801\uc774 \uc788\uc73c\uba70, \ud601\uc2e0\uc801\uc778 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\ub294 \uae30\uc220\uacfc \uc0ac\ub78c \uce21\uba74\uc758 \uc778\uc5d0\uc774\ube14\ub7ec\ub4e4\uc774 \uc735\ud569\uc801\uc73c\ub85c \uc124\uacc4\ub418\uc5b4 \uc788\ub2e4.<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/12\/restaurant-digital-lifeline_3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2920\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/12\/restaurant-digital-lifeline_3.png\" alt=\"\" width=\"1208\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/12\/restaurant-digital-lifeline_3.png 1208w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/12\/restaurant-digital-lifeline_3-300x179.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/12\/restaurant-digital-lifeline_3-1024x610.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/12\/restaurant-digital-lifeline_3-768x458.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/12\/restaurant-digital-lifeline_3-696x415.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/12\/restaurant-digital-lifeline_3-1068x637.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/12\/restaurant-digital-lifeline_3-705x420.png 705w\" sizes=\"auto, (max-width: 1208px) 100vw, 1208px\" \/><\/a><\/p>\n<h4><strong>1. \uc804\ub7b5<\/strong><\/h4>\n<p>\uae09\ubcc0\ud558\ub294 \uc0c1\ud669 \ud558\uc5d0\uc11c \uc0c8\ub85c\uc774 \ub5a0\uc624\ub974\ub294 \uace0\uac1d \ub2c8\uc988\uc640 \uadf8\uac83\uc744 \ucda9\uc871\uc2dc\ud0a4\ub294 \ubc29\ubc95\uc744 \uc9c4\uc815\uc73c\ub85c \uc774\ud574\ud558\ub294 \uae30\uc5c5\ub4e4\ub9cc\uc774 \ub354 \ub9ce\uc740 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4. \uc774\uc81c \uc74c\uc2dd\uc810 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc18c\ube44\uc790 \ub2c8\uc988\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc5b4 \uc5b4\ub5bb\uac8c \ucc28\ubcc4\ud654\ub41c \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uac83\uc778\uc9c0 \uba85\ud655\ud788 \uc815\uc758\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc131\uc7a5 \uc804\ub7b5\uc758 \uae30\ubc18\uc744 \ubcc0\ud654\uc2dc\ucf1c\uc57c \ud55c\ub2e4.<\/p>\n<h4><strong>2. \uacb0\uacfc<\/strong><\/h4>\n<p>\uc74c\uc2dd\uc810 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ubaa9\ud45c\ub85c \uc0bc\uc544 \ub178\ub825\ud574\uc57c \ud560 \uacb0\uacfc\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \uc810\ud3ec. \uc9c0\uae08\uc740 \uace0\uac1d\uc774 \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \uc0c1\ud488\uc744 \uc8fc\ubb38\ud560 \uc218 \uc788\ub294\uc9c0 \uc5ec\ubd80\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4\ub3c4 \uc911\uc694\ud558\ub2e4. \ub514\uc9c0\ud138 \ucc44\ub110\uc740 \uac01 \ube0c\ub79c\ub4dc\uc758 \uac1c\uc131\uc744 \ubc18\uc601\ud574\uc57c \ud558\uba70, \uad6c\ub9e4 \uacfc\uc815 \uc804\ubc18\uc774 \ubb3c \ud750\ub974\ub4ef \uc27d\uace0 \uc6d0\ud65c\ud558\uac8c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub3c4\ub85d \uace0\uac1d \uc5ec\uc815\uc774 \uc124\uacc4\ub3fc\uc57c \ud55c\ub2e4.<\/p>\n<p>\ubc30\ub2ec \ubc0f \uc624\ud504-\ud504\ub808\ubbf8\uc2a4 \ud310\ub9e4 \uc5ed\ub7c9. \uc678\uc2dd\uc5c5 \uc218\uc694\ub294 \ub4dc\ub77c\uc774\ube0c \uc2a4\ub8e8 \ubc0f \ubc30\ub2ec \ucabd\uc73c\ub85c \uc6c0\uc9c1\uc774\uace0 \uc788\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uc790\uccb4 \ubc30\ub2ec \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud560 \uac83\uc778\uc9c0 \ubc30\ub2ec \uc804\ubb38 \uae30\uc5c5\uc744 \ud65c\uc6a9\ud560 \uac83\uc778\uc9c0 \uc0ac\uc774\uc5d0\uc11c \uc804\ub7b5\uc801 \uacb0\uc815\uc744 \ub0b4\ub824\uc57c \ud55c\ub2e4. \ub610\ud55c \uc624\ud504-\ud504\ub808\ubbf8\uc2a4 \uc8fc\ubb38\uc758 \uc18d\ub3c4\uc640 \ud3b8\ub9ac\uc131\uc744 \uac1c\uc120\ud558\uace0 \ubc30\ub2ec \ucc44\ub110\ub85c \ud2b8\ub798\ud53d\uc744 \uc720\uc785\uc2dc\ud0a4\ub294 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \ub4b7\ubc1b\uce68\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud55c \uace0\uac1d \uc720\uce58. \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 \uace0\uac1d\uc744 \ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4\ub85c \uc720\uc778\ud558\uace0 \uac1c\uc778\ub9de\ucda4\ud615 \ub9c8\ucf00\ud305\uc758 \uadfc\uac04\uc778 \uc77c\ub300\uc77c \uc18c\ud1b5\uc744 \uc77c\uc73c\ud0a4\ub294 \uac15\ub825\ud55c \ubbf8\ub07c \uc5ed\ud560\uc744 \ud55c\ub2e4.<\/p>\n<p><strong>\uc77c\ub300\uc77c \uac1c\uc778\ub9de\ucda4\ud654.<\/strong> \uc218\uc694 \uc99d\uac00\ub97c \uac00\uc18d\ud654\uc2dc\ud0a4\uae30 \uc704\ud574\uc11c\ub294 \u201c\uc801\uc2dc\uc758\u201d \uac1c\uc778\ub9de\ucda4\ud654 \uad6c\ud604, \ub514\uc9c0\ud138 \uad00\uacc4\ub97c \uc704\ud55c \uae30\ubc18 \uad6c\ucd95, \uc9c1\uc811 \ucc44\ub110\uc744 \ud1b5\ud55c \uac10\uc131\uc801 \uc18c\ud1b5 \ubc0f \ub9e4\ucd9c \ucd09\uc9c4\uc774\ub77c\ub294 \uc138 \uac00\uc9c0 \ud544\uc218\uacfc\uc81c\uac00 \uc694\uad6c\ub41c\ub2e4. \uc77c\ub300\uc77c \uac1c\uc778\ub9de\ucda4\ud654 \ub9c8\ucf00\ud305\uc758 \uad00\uac74 \uc911 \ud558\ub098\ub294 \uc815\ubc00 \ub9e4\uccb4\ub97c \uad00\ub9ac\ud558\ub294 \ub2a5\ub825\uc778\ub370, AI\ub97c \uc801\uc6a9\ud558\uba74 \uac01 \uace0\uac1d\uc5d0\uac8c \uc804\ub2ec\ub418\ub294 \uba54\uc2dc\uc9c0 \uac01\uac01\uc758 \ud6a8\uacfc\ub97c \uacc4\uc18d\ud574\uc11c \ud3c9\uac00\ud558\uace0 \uc815\ub7c9\ud654\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p><strong>AI \uc801\uc6a9\uc758 \ud655\ub300.<\/strong> AI\uc758 \uc801\uc6a9\uc744 \ud655\ub300\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uad00\ub9ac, \uc0c1\ud488 \ub9c8\ucf00\ud305 \ubc0f \ucd5c\uc801\ud654, \uc6b4\uc601, \ub124\ud2b8\uc6cc\ud06c \uc124\uacc4, \ub9ac\uc2a4\ud06c \uad00\ub9ac, \uc0c8\ub85c\uc6b4 \uace0\uac1d \ub2c8\uc988 \ubc0f \ube44\uc988\ub2c8\uc2a4 \ub2c8\uc988\ub97c \ub2e4\ub8e8\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\ub4e4\uc774 \ucc3d\ucd9c\ub420 \uc218 \uc788\ub2e4.<\/p>\n<h4><strong>3. \uae30\uc220 \uce21\uba74\uc758 \uc778\uc5d0\uc774\ube14\ub7ec<\/strong><\/h4>\n<p>\ub300\ubd80\ubd84\uc758 \uc74c\uc2dd\uc810 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ud604\uc7ac \uc774\ub4e4\uc774 \ubd80\uc871\ud55c \ub450 \uac00\uc9c0 \uc720\ud615\uc758 \uae30\uc220\uc801 \uc778\uc5d0\uc774\ube14\ub7ec, \uc989 \ub514\uc9c0\ud138 \ubc0f \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(DDP)\uacfc \uc131\uc219\ud55c \ub9c8\ucf00\ud305 \uae30\uc220 \uc2a4\ud0dd\uc744 \ud544\uc694\ub85c \ud55c\ub2e4.<\/p>\n<p><strong>\ub514\uc9c0\ud138 \ubc0f \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc.<\/strong> \ub300\ubd80\ubd84\uc758 \uc74c\uc2dd\uc810 \uae30\uc5c5\ub4e4\uc740 \uae30\uc220 \uc2dc\uc2a4\ud15c\uc744 \uc7ac\uc124\uacc4\ud558\uace0 DDP\ub97c \ub3c4\uc785\ud560 \ud544\uc694\uac00 \uc788\ub2e4. \uc774\ub294 \ubaa8\ubc14\uc77c \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud55c \uc8fc\ubb38 \ubc0f \uacb0\uc81c\ub97c \uc704\ud55c \uae30\ubcf8\uc801\uc778 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0 \ub514\uc9c0\ud138 \ud310\ub9e4 \ucc44\ub110\uc5d0 \uc788\uc5b4 \ud544\uc218\uc801\uc774\ub2e4.<\/p>\n<p><strong>\ub9c8\ucf00\ud305 \uae30\uc220 \uc2a4\ud0dd.<\/strong> \ub9c8\ucf00\ud305 \uae30\uc220 \uc2a4\ud0dd\uc740 \ub9c8\ucf00\ud305 \uae30\ub2a5\uc758 \uc8fc\uc694 \uc694\uc18c\ub4e4\uc744 \uc0c1\ub2f9 \ubd80\ubd84 \uc790\ub3d9\ud654\uc2dc\ucf1c\uc900\ub2e4. \ub530\ub77c\uc11c \uc0ac\ub78c\ub4e4\uc740 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ubc0f \ucc3d\uc758\uc801 \uac1c\ubc1c \ub4f1\uc758 \uace0\uac00\uce58 \ud65c\ub3d9\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uac8c \ub41c\ub2e4.<\/p>\n<h4><strong>4. \uc0ac\ub78c \uce21\uba74\uc758 \uc778\uc5d0\uc774\ube14\ub7ec<\/strong><\/h4>\n<p>\uae30\uc220 \uce21\uba74\ubfd0 \uc544\ub2c8\ub77c \uc0ac\ub78c\uc758 \uce21\uba74\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc9c0 \uc54a\uace0\uc11c\ub294 \ubc14\uc774\uc624\ub2c9 \uc5ed\ub7c9\uc744 \uac1c\ubc1c\ud560 \uc218 \uc5c6\ub2e4. \uc0ac\ub78c \uce21\uba74\uc758 \uc778\uc5d0\uc774\ube14\ub7ec\uc5d0\ub294 \uc2a4\ud0ac, \uc870\uc9c1 \ubaa8\ub378, \uc5c5\ubb34\ubc29\uc2dd\uc774 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n<p>\uc2a4\ud0ac \ubc0f \uc778\uc7ac. \ubc14\uc774\uc624\ub2c9 \uae30\uc5c5\uc5d0\uc11c\ub294 \uc778\uc7ac\uc758 \ud655\ubcf4\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud558\ub2e4. \ub370\uc774\ud130 \uc0ac\uc774\uc5b8\uc2a4, \ub514\uc9c0\ud138 \uc544\ud0a4\ud14d\uccd0, \uc0ac\uc774\ubc84\ubcf4\uc548, \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uac1c\ubc1c, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub4f1\uc758 \ud544\uc218\uc801\uc778 \ub514\uc9c0\ud138 \uc2a4\ud0ac\uc744 \uac00\uc9c4 \uc778\uc7ac\ub97c \ucc44\uc6a9\ud558\uac70\ub098 \uae38\ub7ec\ub0b4\uc57c \ud55c\ub2e4.<\/p>\n<p>\uc560\uc790\uc77c \uc6b4\uc601 \ubaa8\ub378. \uae30\uc5c5\uc774 \ud32c\ub370\ubbf9\uc744 \uadf9\ubcf5\ud558\ub294 \ub370\uc5d0\ub294 \ub0ae\uc740 \ube44\uc6a9, \ube60\ub978 \uc18d\ub3c4, \uac15\ud55c \ud68c\ubcf5\ud0c4\ub825\uc131\uc758 \uc138 \uac00\uc9c0 \uc694\uc18c\uac00 \uad00\uac74\uc774 \ub420 \uc218 \uc788\ub2e4. \uc560\uc790\uc77c\ud55c \uc6b4\uc601 \ubaa8\ub378\uc740 \uc774 \uc138 \uac00\uc9c0 \uc694\uc18c \ubaa8\ub450\uc5d0 \ub3c4\uc6c0\uc774 \ub41c\ub2e4.<\/p>\n<p>\ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud55c \ud559\uc2b5(Test-and-Learn) \uc5ed\ub7c9. \u2018\ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud55c \ud559\uc2b5\u2019\uc740 \uc5ec\ub7ec \uac1c\uc758 \uc2dc\ubc94\uc6b4\uc601\uc744 \uc2e4\uc2dc\ud558\uace0 \uac70\uae30\uc5d0\uc11c \uc5bb\uc5b4\uc9c4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \uc811\uadfc \ubc29\uc2dd\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc2e4\uc81c \uacb0\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \uc131\uacf5\uc801\uc778 \uc2dc\ubc94 \uc6b4\uc601\uc744 \uc2e0\uc18d\ud558\uac8c \ud655\ub300 \uc801\uc6a9\ud558\ub294 \ud55c\ud3b8 \uc0c8\ub85c\uc6b4 \ud53c\ub4dc\ubc31\uc5d0 \ub530\ub77c \uacc4\uc18d\ud574\uc11c \uad6c\uccb4\uc801\uc778 \ud2b9\uc9d5\ub4e4\uc744 \uc870\uc815\ud558\uace0 \uac1c\uc120\ud560 \uc218 \uc788\ub2e4.<\/p>\n<h3><strong>\uc131\uacf5\uc744 \uc704\ud55c \ud3ec\uc9c0\uc154\ub2dd<\/strong><\/h3>\n<p>BCG\ub294 \uadf8\uac04\uc758 \uc5f0\uad6c\ub97c \ud1b5\ud574 \ub514\uc9c0\ud138 \ud601\uc2e0\uc758 \uc131\uacf5 \ud655\ub960\uc744 30%\uc5d0\uc11c 80%\uae4c\uc9c0 \ub04c\uc5b4\uc62c\ub9ac\ub294 \uc5ec\uc12f \uac00\uc9c0 \uc694\uc778\ub4e4\uc744 \ud30c\uc545\ud588\ub2e4. \uacbd\uc601\uc9c4\uc740 \ubc18\ub4dc\uc2dc \uacc4\ud68d\uc218\ub9bd, \uc900\ube44, \uc2e4\ud589\uc758 \uce21\uba74\uc5d0\uc11c \uc774\ub7ec\ud55c \uac01\uac01\uc758 \uc5ec\uc12f \uc694\uc18c\ub4e4\uc744 \ubaa8\ub450 \uc801\uc808\ud558\uac8c \ub2e4\ub8e8\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n<ul>\n<li>\uba85\ud655\ud55c \ud601\uc2e0 \ubaa9\ud45c\uac00 \uc788\ub294 \ud1b5\ud569\uc801\uc778 \uc804\ub7b5<\/li>\n<li>CEO\ubd80\ud130 \uc911\uac04\uad00\ub9ac\uc790\uae4c\uc9c0 \uc544\uc6b0\ub974\ub294 \ub9ac\ub354\uc2ed\uc758 \uc758\uc9c0<\/li>\n<li>\uc6b0\uc218\ud55c \uc778\uc7ac\uc5d0 \ub300\ud55c \ud30c\uc545\uacfc \ud65c\uc6a9<\/li>\n<li>\ub354 \ud070 \ubaa9\ud45c\ub97c \uc78a\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \ube60\ub974\uac8c \ubc18\uc751\ucf00 \ud558\ub294 \uc560\uc790\uc77c\ud55c \uac70\ubc84\ub10c\uc2a4<\/li>\n<li>\uba85\ud655\ud55c \ucc99\ub3c4\uc640 \ubaa9\ud45c\ub97c \ubc14\ud0d5\uc73c\ub85c \ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ubaa8\ub2c8\ud130\ub9c1<\/li>\n<li>\ube44\uc988\ub2c8\uc2a4 \ub2c8\uc988\uc5d0 \ub9de\ub294 \ubaa8\ub4c8\ud615 \uae30\uc220 \ubc0f \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc<\/li>\n<\/ul>\n<p>\uc704\uae30\ub294 \uae30\ud68c\ub97c \ub0b3\ub294\ub2e4. \ubc14\uc774\uc624\ub2c9 \uae30\uc5c5\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ube44\uc804\uc744 \uac16\uace0 \uc900\ube44\ud574\uac04\ub2e4\uba74 \ucf54\ub85c\ub09819\ub77c\ub294 \uc704\uae30 \ud558\uc5d0\uc11c\ub3c4 \uacb0\ub2e8\ub825 \uc788\uac8c \uc55e\uc73c\ub85c \ub098\uc544\uac08 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2020\/how-digital-capabilities-help-restaurants-thrive-through-pandemic\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc678\uc2dd\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uae09\uaca9\ud558\uac8c \uc904\uc5b4\ub4e4\uace0 \uc788\uc9c0\ub9cc \uc628\ub77c\uc778 \uc8fc\ubb38, \ubc30\ub2ec, \ud310\ub9e4\ub294 \ub298\uc5b4\ub098\uace0 \uc788\ub2e4. \ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9(BCG)\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ud604\uc7ac \ub514\uc9c0\ud138 \uc8fc\ubb38\uc740 \uc678\uc2dd \uc2dc\uc7a5\uc758 30% \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":2925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[24,172,34,36],"tags":[],"class_list":{"0":"post-2917","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bcgx_digital_ai","8":"category-capability","9":"category-cp","10":"category-tmt"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=2917"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/2925"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=2917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=2917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=2917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}