{"id":2964,"date":"2020-12-17T14:32:50","date_gmt":"2020-12-17T05:32:50","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=2964"},"modified":"2021-10-22T17:08:22","modified_gmt":"2021-10-22T08:08:22","slug":"value-creation-in-chemicals-2020","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/value-creation-in-chemicals-2020\/","title":{"rendered":"2020\ub144 \ud654\ud559\uc0b0\uc5c5\uc5d0\uc11c\uc758 \uac00\uce58\ucc3d\ucd9c\ubd84\uc11d \u2013 \uc5ed\uacbd\uc744 \uacaa\uc740 \uc2dc\uc810\uc5d0\uc11c \ud68c\ubcf5\ud558\uae30"},"content":{"rendered":"

\uc694\uc57d<\/strong><\/h3>\n

\ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\ub294 2020\ub144 \ud654\ud559\uc0b0\uc5c5\uc744 \uac15\ud0c0\ud558\uba70 \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc5d0\uc11c \ub9e4\ucd9c\uacfc \uc774\uc775\uc774 \ud558\ub77d\ud588\ub2e4. \ud558\uc9c0\ub9cc, \uae00\ub85c\ubc8c \uc2dd\ud488 \ubc0f \ud5ec\uc2a4\ucf00\uc5b4 \uacf5\uae09\ub9dd\uc5d0 \ud3ec\ud568\ub41c \uae30\uc5c5\ub4e4\ucc98\ub7fc \uc608\uc678\ub3c4 \uc788\uc5c8\ub2e4. \uc774 \ucd5c\uc885 \uc18c\ube44\uc790 \uc2dc\uc7a5(end market)\uc5d0 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \uc9d1\ubc25\uc18c\ube44 \uc99d\uac00\uc640 \uac74\uac15\uad00\ub828 \uc0c1\ud488 \uc0ac\uc6a9\uc758 \uc99d\uac00\ub85c \uc778\ud574 \ud61c\ud0dd\uc744 \ub204\ub838\ub2e4.<\/p>\n

5\ub144 \uc218\uc775\ub960<\/strong><\/h3>\n

\ud32c\ub370\ubbf9 \uc774\uc804 \uae30\uac04\uc740 \ud654\ud559\uc0b0\uc5c5\uc5d0 \uc788\uc5b4 \uc0c1\ub300\uc801\uc73c\ub85c \uc548\uc815\uc801\uc774\uc5c8\ub2e4. 2015\ub144 \ubd80\ud130 2019\ub144\uae4c\uc9c0 \ud654\ud559\uae30\uc5c5\uc758 TSR\uc740 \ud3c9\uade0 8%\ub85c \uadf8 \uc804 5\ub144 \uae30\uac04\uacfc \ub3d9\uc77c\ud588\ub2e4. \uc720\ub7fd \uae30\uc5c5\ub4e4\uc740 \uac00\uc7a5 \ucd5c\uadfc 5\ub144\uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ub192\uc740 \uc218\uc775\ub960(11%)\uc744 \uae30\ub85d\ud588\uace0, \ubd81\ubbf8 \uae30\uc5c5\ub4e4\uc740 \uac00\uc7a5 \ub0ae\uc740 \uc218\uc775\ub960(5%)\uc744 \ubcf4\uc600\ub2e4.<\/p>\n

\ucf54\ub85c\ub09819 \uc2dc\ub300\uc758 \uc801\uc751<\/strong><\/h3>\n

\uc678\ubd80 \ucda9\uaca9\uc744 \uacac\ub38c\ub0bc \uc218 \uc788\ub294 \ud68c\ubcf5\ub825\uc758 \uac1c\ub150\uc774 \ud654\ud559\uae30\uc5c5\uc5d0\uc11c \uc0c8\ub86d\uac8c \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4. \uc810\uc810 \ub354 \ub9ce\uc740 \uc218\uc758 \uae30\uc5c5\ub4e4\uc774 \uc601\uc5c5 \ubc0f \uae30\uc220 \ub9c8\ucf00\ud305 \ub4f1 \uace0\uac1d\ub300\uba74 \ud65c\ub3d9\uc5d0 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \uc811\ubaa9\uc2dc\ud0a4\ub824\ub294 \uc6c0\uc9c1\uc784\uc744 \ubcf4\uc774\uace0 \uc788\ub2e4. \uc77c\ubd80 \uae30\uc5c5\ub4e4\uc740 \uadf8\ub4e4\uc774 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ubcc0\ud654\ub97c \ube60\ub974\uac8c \uc774\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d R&D \ubd80\uc11c\uc5d0 \ubbfc\ucca9\uc131\uc744 \ub354\ud558\uace0 \uc788\ub2e4.<\/p>\n

1\ub144 \uc804, \uc138\uacc4 \ucd5c\ub300 \ud654\ud559\uae30\uc5c5\ub4e4\uc758 \uacbd\uc601\uc9c4\ub4e4\uc740 \uc131\uc7a5\ub960\uc5d0 \ub300\ud574 \ubd88\uc548\ud574 \ud558\uace0 \uc788\uc5c8\ub2e4. \uc218\uc694\ub294 \uc704\ucd95\ub410\uace0, \uc0c8\ub85c\uc6b4 10\ub144\uc774 \ud3c9\ud0c4\uce58 \uc54a\uac8c \uc2dc\uc791\ub420 \uac83\uc784\uc744 \uc6b0\ub824\ud588\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc, \uc544\ubb34\ub3c4 2020\ub144\uc774 \uc774\ub7f4 \uac83\uc774\ub77c\uace0\ub294 \uc608\uc0c1\ud558\uc9c0 \ubabb\ud588\ub2e4.<\/p>\n

\ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4 \ud32c\ub370\ubbf9\uc774 \uc5c5\uacc4\uc5d0 \ub9c9\ub300\ud55c \ud0c0\uaca9\uc744 \uc785\ud614\uace0, \ud32c\ub370\ubbf9 \ucd08\uae30(3\uc6d4) \ud654\ud559 \uc8fc\uac00\ub294 35% \ud558\ub77d\ud588\ub2e4. \uadf8 \ud6c4 \uc8fc\uac00\ub294 \uc804\uccb4\uc2dc\uc7a5\uc758 \ud68c\ubcf5\uc138\uc640 \ud568\uaed8 \ubc18\ub4f1\ud558\uae30\ub294 \ud588\uc9c0\ub9cc, \ucf54\ub85c\ub09819\uac00 \ud654\ud559\uc0b0\uc5c5\uc5d0 \ubbf8\uce5c \uc7ac\ubb34 \ubc0f \uc6b4\uc601\uc0c1\uc758 \uc601\ud5a5\uc740 \uc2e4\uc9c8\uc801\uc778 \uac83\uc774\uba70 \uae08\ubc29 \uc0ac\ub77c\uc9c0\uc9c0\ub294 \uc54a\uc744 \uac83\uc774\ub2e4.<\/p>\n

\ubbf8\uad6d \ud654\ud559\ud611\ud68c(American Chemistry Council)\uc758 \uc608\uc0c1\uc5d0 \ub530\ub77c \ucd94\uc815\ud574\ubcfc \ub54c, \ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9\uc740 \uae00\ub85c\ubc8c \ud654\ud559\ub9e4\ucd9c\uc774 \uc62c\ud574 9% \ud558\ub77d\ud558\uace0(\ubb3c\ub7c9\ubcf4\ub2e4\ub294 \uac00\uaca9\ud558\ub77d\uc5d0 \ub354 \uae30\uc778\ud574), 2021\ub144 10% \ubc18\ub4f1\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud55c\ub2e4. \uc774\ub85c \uc778\ud574 2021\ub144\uc758 \uae00\ub85c\ubc8c \ud654\ud559\ub9e4\ucd9c\uc740 2019\ub144\uc758 4\uc870 \ub2ec\ub7ec\uc5d0 \uac70\uc758 \uadfc\uc811\ud558\uac8c \ub420 \uac83\uc774\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc \uc544\ubb34\ub3c4 \ubbf8\ub798\ub97c \ud655\uc2e0\ud560 \uc218 \uc5c6\ub294 \uc0c1\ud669\uc5d0\uc11c, \ud654\ud559\uae30\uc5c5\ub4e4\uc774 \ud604\uc7ac \uc77c\uc5b4\ub098\ub294 \uc0c1\ud669\uc5d0 \ub300\ud574 \uc815\ud655\ud788 \ud3c9\uac00\ud558\uace0 \uadf8\ub4e4\uc758 \uac00\uce58\uc0ac\uc2ac\uacfc \uc790\uc0b0\ubc30\uce58, \ucd5c\uc885\uc0b0\uc5c5(end-industry) \ub178\ucd9c, \uae30\uc220, \uc0c1\uc5c5, \ub514\uc9c0\ud138 \uc5ed\ub7c9\uc744 \uace0\ub824\ud574 \uc5b4\ub5a4 \ubcc0\ud654\ub97c \ucd94\uc9c4\ud560 \uc9c0 \ud310\ub2e8\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4.<\/p>\n

\ucf54\ub85c\ub09819\uac00 \ud654\ud559\uc0b0\uc5c5\uc5d0 \ubbf8\uce5c \uc7ac\ubb34 \ubc0f \uc6b4\uc601\uc0c1\uc758 \uc601\ud5a5\uc740 \uc2e4\uc9c8\uc801\uc778 \uac83\uc774\uba70 \uae08\ubc29 \uc0ac\ub77c\uc9c0\uc9c0\ub294 \uc54a\uc744 \uac83\uc774\ub2e4<\/p><\/blockquote>\n

\ud32c\ub370\ubbf9 \uae30\uac04 \ub3d9\uc548, \ucd5c\uc885\uc2dc\uc7a5 \ub9e4\ucd9c \ubc0f \ubd80\ubb38\ubcc4 \uc218\uc775\uc131<\/strong><\/h3>\n

\ud32c\ub370\ubbf9\uc774 \uc2dc\uc791\ub41c \uc774\ud6c4, \uc6b0\ub9ac\ub294 8\uac00\uc9c0 \uc8fc\uc694 \ucd5c\uc885 \uc6a9\ub3c4 \ud654\ud559\uc2dc\uc7a5\uc5d0\uc758 \uc601\ud5a5\uc744 \ucd94\uc801\ud574\uc654\ub2e4. (\ubcf4\uae30 1 \ucc38\uc870.) \uc62c\ud574 \uccab 6\uac1c\uc6d4 \ub3d9\uc548, \uc790\ub3d9\ucc28 \ubc0f \ud56d\uacf5\uc6b0\uc8fc \ucd5c\uc885\uc2dc\uc7a5\uc5d0 \ub9ce\uc774 \ub178\ucd9c\ub41c \ud654\ud559\uae30\uc5c5\ub4e4\uc774 \uc7ac\ubb34 \uce21\uba74\uc5d0\uc11c \uac00\uc7a5 \uc9c1\uc811\uc801\uc778 \ud0c0\uaca9\uc744 \ubc1b\uc558\ub2e4. \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc5d0 \uacfc\ub3c4\ud558\uac8c \ub178\ucd9c\ub41c \ud654\ud559\uae30\uc5c5\uc758 \ub2e8\uc810\uc740 \uc0c8\uc0bc\uc2a4\ub7ec\uc6b4 \uac83\uc740 \uc544\ub2c8\ub2e4. \uc774\ub294 \uc6b0\ub9ac\uac00 \uc791\ub144\ub3c4 \ubcf4\uace0\uc11c\uc5d0\uc11c\ub3c4 \ub2e4\ub918\ub358 \uc9c0\uc18d\uc801\uc778 \uacfc\uc81c\uc774\ub2e4. \ud558\uc9c0\ub9cc, \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\ub85c \uc778\ud574 \uc790\ub3d9\ucc28 \uc218\uc694\uac00 \uc608\uc0c1\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ud06c\uac8c \ud558\ub77d\ud558\uba74\uc11c \uc548 \uadf8\ub798\ub3c4 \ubd88\ub9ac\ud55c \uc0c1\ud669\uc744 \ub354\uc6b1 \ube60\ub974\uac8c \uc545\ud654\uc2dc\ucf30\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\ud56d\uacf5\uc6b0\uc8fc \ucd5c\uc885\uc2dc\uc7a5 \ub178\ucd9c\uc758 \ub9ac\uc2a4\ud06c\ub97c \uae34 \uc2dc\uac04\uc744 \ub4e4\uc5ec \uc124\uba85\ud560 \ud544\uc694\ub294 \uc5c6\uc744 \uac83\uc774\ub2e4. 3\uc6d4 \uc774\ud6c4 \ud56d\uacf5 \uc5ec\ud589\uc758 \uae09\uaca9\ud55c \ucd95\uc18c\ub294 \ub110\ub9ac \uacf5\ub860\ud654\ub41c \uacbd\uc81c \uc774\uc288\uc774\uba70 \uc774\ubbf8 \uc798 \uc54c\ub824\uc9c4 \ub0b4\uc6a9\uc774\ub2e4. \uc804\uccb4 \ud654\ud559\uae30\uc5c5 \ud45c\ubcf8\uc758 246\uac1c \uae30\uc5c5 \uc911 \uc624\uc9c1 \uadf9\uc18c\uc218\uc758 \uae30\uc5c5\ub4e4\ub9cc\uc774 \ud56d\uacf5\uc6b0\uc8fc \ucd5c\uc885\uc2dc\uc7a5 \ub178\ucd9c\uc774 3%\ub97c \ucd08\uacfc\ud55c\ub2e4. \uc774 \uae30\uc5c5\ub4e4\uc740 \ube44\uc6a9\uc744 \uc0ad\uac10\ud558\uace0 \ud56d\uacf5\uc6b0\uc8fc \uad00\ub828\ud22c\uc790\ub97c \uc904\uc774\ub294 \uac83 \uc678\uc5d0\ub294 \ub2e4\ub978 \uc120\ud0dd\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uc744 \uac83\uc774\ub2e4.<\/p>\n

\uc62c\ud574 \ucd08\uc5d0 \ud0c0\uaca9\uc744 \ubc1b\uc740 \ub610\ub2e4\ub978 \ucd5c\uc885\uc2dc\uc7a5\uc740 \ud5a5\uc218\uc640 \ud654\uc7a5\ud488 \ub4f1\uc758 \uc0c1\ud488\uce74\ud14c\uace0\ub9ac\ub97c \ud3ec\ud568\ud558\ub294 \uac1c\uc778\uad00\ub9ac \ubd80\ubb38\uc774\ub2e4. \uc774 \ud488\ubaa9\ub4e4\uc758 \uc218\uc694\ub294 \ub9ce\uc740 \uc0ac\ud68c\uc801 \ud589\uc0ac\uc640 \ub300\uba74\ud65c\ub3d9\uc774 \uc911\ub2e8\ub418\uba74\uc11c \uae09\uaca9\ud788 \ud558\ub77d\ud588\ub2e4.<\/p>\n

\uc804\uc790\uc81c\ud488\uc758 \uacbd\uc6b0\ub294 \ud32c\ub370\ubbf9 \uc2dc\uc791 \uc774\ud6c4 \ud63c\ud569\ub41c \uc591\uc0c1\uc744 \ubcf4\uc600\ub2e4. \uc18c\ube44\uc790\uc7ac\ub7c9\uc18c\ub4dd\uc774 \uac10\uc18c\ud558\uba74\uc11c \uc790\ub3d9\ucc28 \uacbd\uae30 \ub454\ud654\uc640 \uc18c\ub9e4\uc810 \ud3d0\uc1c4\ub294 \uc804\uc790\uc81c\ud488 \uc218\uc694\uc5d0 \ubc29\ud574\uc694\uc18c\uc600\ub2e4. \ud558\uc9c0\ub9cc \ub370\uc774\ud130 \uc13c\ud130 \ubc0f \uc77c\ubd80 \uc0c1\uc5c5\uc778\ud504\ub77c \uc601\uc5ed\uc5d0\uc11c\uc758 \uc18c\ube44\uc640 \uc5c5\ubb34 \ubc0f \uc5ec\uac00\uc6a9 \uac00\uc804\uc81c\ud488 \uc0ac\uc6a9\uc758 \uc99d\uac00\ub85c \uc778\ud574 \uc218\uc694\uac00 \uc99d\uac00\ud55c \uce21\uba74\ub3c4 \uc788\uc5c8\ub2e4.<\/p>\n

\uadf8\ub9ac\uace0 \ud655\uc2e4\ud788 \uc0c1\ud669\uc774 \uc88b\uc544\uc9c4 \ucd5c\uc885\uc2dc\uc7a5 \ub178\ucd9c\ub4e4\ub3c4 \uc788\ub2e4. \ucf54\ub85c\ub098 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \uc704\uc0dd\uacfc \ud5ec\uc2a4\ucf00\uc5b4 \uc81c\ud488\uc758 \uc911\uc694\uc131\uc5d0 \uad00\uc2ec\uc774 \ucee4\uc84c\uace0 \uc81c\uc57d\uc5c5\uccb4\ub4e4\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ud654\ud559\uae30\uc5c5\ub4e4\uc5d0\uac8c \ud65c\uae30\ub97c \ubd88\uc5b4 \ub123\uc5c8\ub2e4. \ub610\ud55c \uc9d1\ubc25 \uc218\uc694\ub97c \ud06c\uac8c \uc99d\uac00\uc2dc\ucf1c, \uae00\ub85c\ubc8c \uc2dd\ud488\uacf5\uae09\ub9dd\uc5d0 \uc18d\ud55c \ud654\ud559\uae30\uc5c5\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub410\ub2e4.<\/p>\n

\uc6b0\ub9ac\ub294 \ucf54\ub85c\ub098 \ud32c\ub370\ubbf9\uc774 \ucd5c\uc885\uc2dc\uc7a5\uc5d0 \ubbf8\uce5c \uc601\ud5a5\uc744 \uac80\ud1a0\ud558\ub294 \uac83\uacfc \ub354\ubd88\uc5b4, \uc774 \ud32c\ub370\ubbf9\uc774 \uba87\uba87 \uc911\uc694 \uc81c\ud488 \uc138\uadf8\uba3c\ud2b8\uc758 \uc218\uc775\uc131\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubd24\ub2e4. 3\uc6d4 \uacbd, \ub300\ubd80\ubd84\uc758 \ud654\ud559\uc5c5\uacc4 \uacbd\uc601\uc9c4\ub4e4\uc740 \ud68c\uc0ac\uc758 \uc218\uc775\uc774 \uc2ec\uac01\ud558\uac8c \ud558\ub77d\ud560 \uac00\ub2a5\uc131\uc774 \uc788\uc74c\uc744 \uae68\ub2ec\uc558\uc744 \uac83\uc774\ub2e4. \uadf8\ub9ac\uace0, \uc815\ud655\ud788 \uc608\uc0c1\ud55c \uc77c\uc774 \ubc8c\uc5b4\uc84c\ub2e4. \uc6b0\ub9ac\uac00 \ubd84\uc11d\ud55c 20\uac1c \ud654\ud559\uc81c\ud488 \uc138\uadf8\uba3c\ud2b8 \uc911, \ub2e8\uc9c0 2\uac1c\ub9cc\uc774 \uc62c\ud574 \uc0c1\ubc18\uae30\uc5d0 \uc218\uc775 \uc0c1\uc2b9\uc744 \uae30\ub85d\ud588\ub2e4. (\ubcf4\uae30 2 \ucc38\uc870.)<\/p>\n

\"\"<\/a><\/p>\n

\uac00\uc7a5 \ud53c\ud574\uac00 \uc2ec\uac01\ud55c \uc138\uadf8\uba3c\ud2b8 \uc911 \ud558\ub098\ub294 \uc62c\ud574 \uac00\uaca9\ud558\ub77d\uc73c\ub85c \uace0\uc804\uc744 \uba74\uce58 \ubabb\ud55c \uc11d\uc720\ud654\ud559 \ubc0f \ud3f4\ub9ac\uba38 \ubd80\ubb38\uc774\ub2e4. \uc774 \uc138\uadf8\uba3c\ud2b8\uc758 \uc218\uc775\uc740 \ud32c\ub370\ubbf9 \uae30\uac04\ub3d9\uc548 \uc548\uc804\uc870\uce58\ub85c\uc11c \uc77c\ud68c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1\uc758 \uc0ac\uc6a9\uc774 \uc99d\uac00\ud588\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uae09\uaca9\ud788 \ud558\ub77d\ud588\ub2e4. \uc77c\ud68c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1 \uc0ac\uc6a9\uc758 \uc99d\uac00\ub294 \uc5b4\uca0e\ub4e0 \uc77c\uc2dc\uc801\uc778 \uac83\uc73c\ub85c \ub4dc\ub7ec\ub098\uace0 \uc788\ub2e4. (\u2018\ucf54\ub85c\ub098 \ud32c\ub370\ubbf9 \uae30\uac04\ub3d9\uc548 \uc77c\ud68c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1 \uc0ac\uc6a9\u2019 \ucc38\uace0.)<\/p>\n

\n

\ud32c\ub370\ubbf9 \uae30\uac04 \ub3d9\uc548, \uc77c\ud68c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1\uc758 \uc0ac\uc6a9<\/strong><\/h4>\n

\uaf64 \uc624\ub7ab\ub3d9\uc548, \uae30\uc5c5\ub4e4\uc740 \ud50c\ub77c\uc2a4\ud2f1 \ud3ec\uc7a5\uc7ac \ubc0f \uc2dd\uae30\ub098 \ube68\ub300 \ub4f1 \uc77c\ud68c\uc6a9\uc81c\ud488\ub4e4\uc758 \uc0ac\uc6a9\uc758 \uac10\uc18c\uc5d0 \ub300\ud55c \uc555\ub825\uc744 \ubc1b\uc544\uc654\ub2e4. \uc774 \uc555\ub825\uc740 \ud55c \uac00\uc9c0 \ubc29\ud5a5-\uc0c1\uc2b9-\uc73c\ub85c\ub9cc \uc6c0\uc9c1\uc77c \uc218 \uc788\uc744 \uac83\uc73c\ub85c \ubcf4\uc600\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc, \ucf54\ub85c\ub098 \ubc14\uc774\ub7ec\uc2a4 \uc704\uae30\uac00 \ub2e5\uce5c \ud6c4, \uc0ac\ub78c\ub4e4\uc774 \uc624\uc5fc\ub41c \uc811\ucd09\uba74\uc744 \ud1b5\ud574 \uce58\uba85\uc801\uc778 \ubc14\uc774\ub7ec\uc2a4\uc5d0 \uac10\uc5fc\ub420 \uac00\ub2a5\uc131\uc744 \uac71\uc815\ud558\uac8c \ub428\uc5d0 \ub530\ub77c \uc774 \uc555\ub825\uc740 \uc904\uc5b4\ub4e4\uc5c8\ub2e4. \ud50c\ub77c\uc2a4\ud2f1 \uc870\uac01\uc774 \uc6b0\ub9ac\ub97c \uc6b0\uc5f0\ud55c \uac10\uc5fc\uc5d0\uc11c \ubcf4\ud638\ud574 \uc900\ub2e4\uba74, \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc744 \uc774\uc720\uac00 \uc5c6\uc9c0 \uc54a\uc740\uac00?<\/p>\n

\uc774\ub7f0 \uc0dd\uac01\uc73c\ub85c \uc778\ud574 \uce98\ub9ac\ud3ec\ub2c8\uc544, \ub274\uc695\uc2dc, \uc601\uad6d\uc758 \uacf5\ubb34\uc6d0\ub4e4\uc740 \uc77c\ud68c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1 \uc0ac\uc6a9\uae08\uc9c0 \uc2dc\ud589\uc744 \uc5f0\uae30\ud588\ub2e4. \uc778\ub3c4\uc5d0\uc11c\ub294 \uc77c\ud68c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1\uc758 \ub204\uc801\ub7c9\uc774 2020\ub144 \uc911\ubc18 \ub2e4\uc2dc \uc99d\uac00\ud574 \ud50c\ub77c\uc2a4\ud2f1 \uc81c\ud488\uc744 2022\ub144 \uae4c\uc9c0 \uc81c\uac70\ud55c\ub2e4\ub294 \uacc4\ud68d\uc758 \uc2e4\ud604\uac00\ub2a5\uc131\uc5d0 \uc758\ubb38\uc744 \uc81c\uae30\ud558\ub294 \uc218\uc900\uc5d0 \ub3c4\ub2ec\ud588\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc, \uae30\uc874\uc758 \uc555\ub825\uc774 \ub2e4\uc2dc \ub3cc\uc544\uc624\uba74\uc11c, \uce98\ub9ac\ud3ec\ub2c8\uc544, \ub274\uc695\uc2dc, \uc601\uad6d\uc740 \ubaa8\ub450 \ud50c\ub77c\uc2a4\ud2f1 \uc0ac\uc6a9 \uc81c\uc7ac\ub97c \uc7ac\uac1c\ud588\ub2e4.<\/p>\n

\ucc45\uc784\uac10 \uc788\ub294 \ud50c\ub77c\uc2a4\ud2f1 \uc0ac\uc6a9\uc744 \ucd94\uc9c4\ud558\uae30 \uc704\ud574\uc11c\ub294 \ud50c\ub77c\uc2a4\ud2f1 \uc81c\uc870\uc5c5\uccb4, \uc18c\ube44\uc790 \ube0c\ub79c\ub4dc\uc5c5\uccb4, \uc9c0\uc790\uccb4\uc758 \uae30\uc5ec\uac00 \ud544\uc694\ud558\ub2e4. \ubb3c\ub860 \ud654\ud559\uae30\uc5c5\ub4e4 \uc5ed\uc2dc \ub2f4\ub2f9\ud574\uc57c \ud560 \uc5ed\ud560\uc774 \uc788\ub294\ub370, \uc21c\ud658\ud615 \ud50c\ub77c\uc2a4\ud2f1 \uc0dd\ud0dc\uacc4\uc5d0 \ud22c\uc790\ub97c \uc9c0\uc18d\ud574\uc57c \ud55c\ub2e4. \uc774\ub7f0 \uc6c0\uc9c1\uc784\uc740 \uc7ac\ud65c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1\uc774 \ud45c\uc900\uc774 \ub418\uace0 \ud574\uc591 \ubc0f \ud658\uacbd\uc5d0 \ud574\ub97c \ub07c\uce58\ub294 \uae30\uc5c5\ub4e4\uc5d0 \ub300\ud55c \ucc98\ubc8c\uc774 \uac15\ud654\ub418\ub294 \uc138\uacc4\uc5d0\uc11c \uc720\ub9ac\ud558\uac8c \uc791\uc6a9\ud560 \uac83\uc774\ub2e4.<\/p>\n

\n

\uac74\uc124 \ubd80\ubb38\uc740 \ud654\ud559\uc81c\ud488 \uc138\uadf8\uba3c\ud2b8\ub4e4 \uc911 \uc0c1\ub300\uc801\uc73c\ub85c \uc798 \ubc84\ud168 \uc628 \ubd80\ubb38\uc774\ub2e4. \uacf5\uacf5 \uac74\uc124 \ud504\ub85c\uc81d\ud2b8\ub294 \ud32c\ub370\ubbf9 \uc2dc\uc791 \uc774\ud6c4 \ub300\ubd80\ubd84 \uc911\ub2e8\ub410\ub2e4. (\ub9ce\uc740 \ud504\ub85c\uc81d\ud2b8\ub4e4\uc774 \ud604\uc7ac \ub2e4\uc2dc \uc2dc\uc791\ub410\ub2e4.) \ud558\uc9c0\ub9cc \uc0ac\ub78c\ub4e4\uc774 \uc9d1\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc774 \ub9ce\uc544\uc9c0\uba74\uc11c, \ub2e4\ub978 \uc601\uc5ed\uc758 \uac74\uc124-\uc218\ub9ac \ubc0f DIY \ud504\ub85c\uc81d\ud2b8-\uc774 \ud638\ud669\uc744 \ub204\ub9ac\uac8c \ub410\ub2e4. \uc774\ub85c \uc778\ud574 \uacbd\ub7c9 \uac74\ucd95\uc790\uc7ac(\ucf54\ud0b9, \uc811\ucc29\uc81c, \uc7a5\uc2dd\uc6a9 \ud398\uc778\ud2b8 \ub4f1)\uc758 \uc218\uc694\uac00 \uc99d\uac00\ud588\uace0, \uc774 \uc81c\ud488\uc758 \uc131\ubd84\uc744 \uc81c\uc870\ud558\ub294 \ud654\ud559\uc5c5\uccb4\ub97c \ubd80\uc591\ud574, \uc774 \uae30\uc5c5\ub4e4\uc774 \uacbd\uc81c\uc801\uc73c\ub85c \ubbfc\uac10\ud55c \ub2e4\ub978 \ucd5c\uc885\uc2dc\uc7a5\ub4e4\uc774 \uacbd\ud5d8\ud558\ub294 \uc218\uc775\ucda9\uaca9\uc744 \ubc1b\uc9c0 \uc54a\ub3c4\ub85d \ud574 \uc92c\ub2e4.<\/p>\n

\ud654\ud559\uc0b0\uc5c5\uc758 \uc7a5\uae30\uc801\uc778 TSR \uc548\uc815\uc131 \uc720\uc9c0<\/strong><\/h3>\n

\uc9c0\uae08\uc758 \u2018\ucf54\ub85c\ub098 \uc0ac\ud0dc\u2018\ub294 \ud654\ud559\uc0b0\uc5c5 \uc804\ubc18\uc758 \ucd1d \uc8fc\uc8fc\uc218\uc775\ub960(TSR)\uc774 \ud070 \ubcc0\ud654\uac00 \uc5c6\uc5c8\ub358 5\ub144 \uae30\uac04 \uc774\ud6c4 \ucc3e\uc544\uc654\ub2e4. 2015\ub144\ubd80\ud130 2019\ub144\uae4c\uc9c0, \ud3c9\uade0 \ud654\ud559\uae30\uc5c5\uc758 TSR\uc740 8% \uc99d\uac00\ud588\ub294\ub370, \uadf8 \uc804 5\ub144 \uae30\uac04 \ud3c9\uade0\uacfc \ub3d9\uc77c\ud558\ub2e4. (\ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9\uc740 \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud558\uace0 \uae30\uc5c5\uc758 \uc7a5\uae30 \uc2e4\uc801\uc744 \uc774\ud574\ud558\uae30 \uc704\ud574 5\ub144 \uae30\uc900\uc73c\ub85c TSR\ub97c \ubd84\uc11d\ud55c\ub2e4. \u2018TSR \uacc4\uc0b0 \ubc0f \ubcf4\uace0 \ubc29\ubc95\u2019 \ucc38\uc870.)<\/p>\n

\n

TSR \uacc4\uc0b0 \ubc0f \ubcf4\uace0\ubc29\ubc95<\/strong><\/h4>\n

\uc77c\uc815 \uae30\uac04 \ub3d9\uc548 \uc8fc\uac00 \ubcc0\ub3d9 \ubc0f \uc8fc\uc8fc\uc758 \uc21c\uc790\uc0b0\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc5ec\ub7ec \uc694\uc18c\uac00 \ubc18\uc601\ub41c \ucd1d\uc8fc\uc8fc\uc218\uc775\ub960(TSR)\uc740 \uc5ec\ub7ec \uc694\uc18c\ub4e4\uc774 \uacb0\ud569\ub418\uc5b4 \ub098\ud0c0\ub09c \uacb0\uacfc\ubb3c\uc774\ub2e4. BCG\uc758 \uac00\uce58 \ucc3d\ucd9c \uae30\uc5c5 \ubcf4\uace0\uc11c\uc758 \ub3c5\uc790\ub77c\uba74 TSR\uc744 \uad6c\uc131\ud558\ub294 \uc694\uc18c\uac00 TSR\uc5d0 \uae30\uc5ec\ud558\ub294 \uc815\ub3c4\ub97c \uc815\ub7c9\ud654\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uc798 \uc54c\uace0 \uc788\uc744 \uac83\uc774\ub2e4(\uc544\ub798 \ucc38\uc870). \uc774 \ubc29\ubc95\ub860\uc740 \ud55c \uae30\uc5c5\uc758 \uadfc\ubcf8\uc801 \uac00\uce58\uc758 \uac1c\uc120\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \ub9e4\ucd9c \uc99d\uac00\uc728\uacfc \ub9c8\uc9c4 \ubcc0\ub3d9\ub960\uc744 \ud568\uaed8 \ubc18\uc601\ud55c\ub2e4. \uadf8 \ub2e4\uc74c\uc5d0\ub294 \ud22c\uc790\uc790\ub4e4\uc758 \uae30\ub300\uac00 TSR\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \uae30\uc5c5\uc758 \uac00\uce58\ud3c9\uac00 \uc2b9\uc218 \uc99d\uac10\uc744 \ud3c9\uac00\ud55c\ub2e4. \uc774 \ub450 \uac00\uc9c0 \uc694\uc778\uc744 \ud1b5\ud574 \ud574\ub2f9 \uae30\uc5c5\uc758 \uc2dc\uac00\ucd1d\uc561\uc744 \uc54c \uc218 \uc788\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc789\uc5ec\ud604\uae08\ud750\ub984 \uc9c0\uae09\uc774 \uae30\uc5c5\uc758 TSR\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \ubc30\ub2f9\uae08, \uc790\uc0ac\uc8fc\ub9e4\uc785, \ubd80\ucc44 \uc0c1\ud658\uc758 \ud615\ud0dc\ub85c \ud22c\uc790\uc790\ub4e4\uacfc \ucc44\uad8c\uc790\ub4e4\uc5d0\uac8c \ub3cc\uc544\uac00\ub294 \uc789\uc5ec \ud604\uae08 \ud750\ub984\uc744 \ubd84\uc11d\ud55c\ub2e4.<\/p>\n

\uc704\uc758 \ubaa8\ub4e0 \uc694\uc18c\ub294 \uc0c1\ud638 \uc791\uc6a9\uc744 \ud558\ub294\ub370 \uc608\uce21\ud560 \uc218 \uc5c6\ub294 \ubc29\uc2dd\uc73c\ub85c \uc0c1\ud638 \uc791\uc6a9\ud558\uae30\ub3c4 \ud55c\ub2e4. \uae30\uc5c5\uc740 \uc778\uc218\ub97c \ud1b5\ud574 \uc8fc\ub2f9\uc21c\uc774\uc775\uc744 \uc0c1\uc2b9\uc2dc\ud0ac \uc218 \uc788\uc9c0\ub9cc \uadf8 \uc778\uc218\ub85c \uc778\ud574 \uae30\uc5c5\uc758 \ucd1d \ub9c8\uc9c4\uc774 \uc7a0\uc2dd\ub418\uba74 TSR\uc744 \ucc3d\ucd9c\ud558\uc9c0 \ubabb\ud560 \uc218\ub3c4 \uc788\ub2e4. \ub610\ud55c, \ud2b9\uc815 \uc720\ud615\uc758 \ud604\uae08 \uae30\uc5ec(\uc608: \ubc30\ub2f9\uae08)\uc774 \ub2e4\ub978 \uc720\ud615(\uc608: \uc790\uc0ac\uc8fc\ub9e4\uc785) \uc5d0 \ube44\ud574 \uae30\uc5c5\uc758 \uac00\uce58\ud3c9\uac00 \uc2b9\uc218\uc5d0 \ub2e4\ub978 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \ub4f1 \uadf8 \uc601\ud5a5\uc740 \ubcf5\uc7a1\ud558\uac8c \uc6c0\uc9c1\uc778\ub2e4.<\/p>\n

\ubcf8 \ubcf4\uace0\uc11c\uc5d0\uc11c \uadf8\ub8f9\uc5d0 \uc801\uc6a9\ub418\uace0 \ube44\uad50 \ubaa9\uc801\uc73c\ub85c \uc0ac\uc6a9\ub41c TSR\uc740 \ubaa8\ub450 \uc911\uac04\uac12\uc774\ub2e4. \uac1c\ubcc4 \uae30\uc5c5\uc758 TSR\uc740 \ud574\ub2f9 \uae30\uc5c5\uc758 \uc790\ubcf8 \uc99d\uac00\uc640 \ud604\uae08\ud750\ub984\uc744 \uae30\ubc18\uc73c\ub85c \ub2e8\uc21c \uacc4\uc0b0\ud558\uc5ec \uac00\uc7a5 \uac00\uae4c\uc6b4 \ubc31\ubd84\uc728\ub85c \ubc18\uc62c\ub9bc\ud588\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\n

\ud654\ud559\uae30\uc5c5\ub4e4\uc758 5\ub144 \ud3c9\uade0 TSR\uc740 8%\ub85c \uc804\uccb4 \uc0b0\uc5c5 \ud3c9\uade0\ubcf4\ub2e4 1.6% \ud3ec\uc778\ud2b8 \ub0ae\ub2e4. \ube44\uad50\ud558\uc790\uba74, \uae08\uc735\uae30\uad00\ub4e4(\ub9c8\uc2a4\ud130\uce74\ub4dc(Mastercard) \ud3ec\ud568 \ubd80\ubb38)\uacfc \uae30\uc220\uae30\uc5c5\ub4e4(\uc560\ud50c(Apple)\ud3ec\ud568 \ubd80\ubb38)\uc740 \ucd5c\uadfc 5\ub144 \uae30\uac04\ub3d9\uc548BCG\uc758 TSR \uc21c\uc704\uc5d0 \uc0c1\uc704\uad8c\uc5d0 \uc788\ub2e4. \uc774 \ubd80\ubb38\uc758 \uae30\uc5c5\ub4e4\uc758 TSR\uc740 \uac01\uac01 20%\uc640 18%\uc600\ub2e4. \uc790\ub3d9\ucc28 OEM\uc740 5\ub144 TSR\uc774 0\uc73c\ub85c \ucd5c\ud558\uc704\uc600\ub2e4.<\/p>\n

\ud654\ud559\uc0b0\uc5c5\uc758 8% \ud3c9\uade0 TSR \uc548\uc5d0\ub294 \uc9c0\uc5ed\ubcc4 \ud558\uc704\ubd80\ubb38\ubcc4 \uc0c1\ub2f9\ud55c \ucc28\uc774\uac00 \uc788\uc5c8\ub2e4. \uc9c0\ub9ac\uc801\uc73c\ub85c, \uac00\uc7a5 \uc8fc\ubaa9\ud560\ub9cc\ud55c \uc6c0\uc9c1\uc784\uc740 \uc720\ub7fd\uc758 \ubd80\uc0c1\uc774\ub2e4. \uac00\uc7a5 \ucd5c\uadfc 5\ub144 \uae30\uac04\ub3d9\uc548, \uc720\ub7fd\uc758 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \uc9c0\uc5ed \ud3c9\uade0 11%\ub85c \ucd5c\uace0\uc758 TSR\uc744 \uae30\ub85d\ud588\ub2e4. (\ubcf4\uae30 3 \ucc38\uc870.) \uc5bc\ub9c8 \uc804\uae4c\uc9c0\ub9cc \ud574\ub3c4 \uc720\ub7fd\uc758 5\ub144 TSR\uc740 \uc870\uc0ac\ud55c \uc9c0\uc5ed \uc911 \ucd5c\uc800 \uc218\uc900\uc774\uc5c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\uc720\ub7fd\uc758 \uc0c1\ub300\uc801\uc73c\ub85c \uac15\ub825\ud55c \uc2e4\uc801\uc740 \uc9c0\uc5ed \uc911 \ucd5c\uc800 TSR\uc744 \ubcf4\uc778 \ubd81\ubbf8 \uc9c0\uc5ed \ud654\ud559\uae30\uc5c5\ub4e4\uacfc \uadf9\uba85\ud55c \ub300\uc870\ub97c \uc774\ub8ec\ub2e4. \ub2e8\uc77c \uc2a4\ud398\uc15c\ud2f0(focused specialty), \uae30\ucd08\ud654\ud559\ubb3c \ubc0f \uae30\ubcf8 \ud50c\ub77c\uc2a4\ud2f1(base chemical and basic plastics) \ud558\uc704\ubd80\ubb38\ub4e4\uc740 \uac00\uc7a5 \ud070 \uaca9\ucc28\ub97c \ubcf4\uc778 \ubd84\uc57c\uc774\ub2e4. \uc720\ub7fd\uc758 \uae30\ucd08 \ud654\ud559\ubb3c \uae30\uc5c5\ub4e4\uc740 \uad6c\uc870\uc870\uc815\uc744 \uac70\uccd0 \uc0dd\uc0b0 \uc5ed\ub7c9\uc744 \uac10\uc18c\ud558\uace0 \uc790\uc0b0 \ud6a8\uc728\uc131\uc744 \uac1c\uc120\ud588\ub2e4. \ubd81\ubbf8\uc5d0\uc11c\ub294, \uae30\ucd08 \ud654\ud559\ubb3c \uae30\uc5c5\ub4e4\uc774 \uc170\uc77c \uac00\uc2a4\ub85c \uc778\ud55c \uacfc\uac70\uc758 \ube44\uc6a9\uc6b0\uc704\uac00 \uc904\uc5b4\ub4dc\ub294 \uac83\uc744 \uacbd\ud5d8\ud588\ub2e4. \ub0ae\uc740 \uc720\uac00\uc5d0 \ub300\ube44\ud558\uc9c0 \ubabb\ud55c \ub9ce\uc740 \ubd81\ubbf8 \uae30\ucd08 \ud654\ud559\ubb3c \uae30\uc5c5\ub4e4\uc758 \uc218\uc775\uc131\uc774 \uac10\uc18c\ud558\uace0 \ud22c\uc790\uac00 \uc704\ucd95\ub410\ub2e4. \ubbf8\uad6d \uae30\ucd08 \ud654\ud559\ubb3c \uae30\uc5c5\ub4e4\uc740 \ub610\ud55c \uc911\uad6d\uacfc\uc758 \ubb34\uc5ed\uc804\uc7c1\uc5d0\uc11c \ud0c0\uaca9\uc744 \ubc1b\uc558\uc73c\uba70, \uc774\ub85c \uc778\ud574 2019\ub144 \uc911\uad6d\uc5d0\uc11c \ubbf8\uad6d\uae30\uc5c5\uc758 \uacbd\uc7c1\ub825\uc774 \ud558\ub77d\ud588\ub2e4. \uc774\ub7f0 \uc694\uc18c\ub4e4\uc744 \uace0\ub824\ud560 \ub54c, \ubd81\ubbf8 \uae30\ucd08 \ud654\ud559\ubb3c \uae30\uc5c5\ub4e4\uc758 \ub9c8\uc774\ub108\uc2a4 TSR\uc774 \ub450 \uae30\uac04 \uc5f0\uc18d\ub41c \uac83(2014\uc5d0\uc11c 2018\ub144 \uae30\uac04 \uc5ed\uc2dc \ub9c8\uc774\ub108\uc2a4\uc600\uc74c)\uc740 \ub180\ub784 \ub9d0\ud55c \uc77c\ub3c4 \uc544\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, \ud654\ud559\uae30\uc5c5\uc758 TSR\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uace0 \ubd81\ubbf8\uc9c0\uc5ed\uc758 TSR\uc5d0 \ud53c\ud574\ub97c \uc900 \uac83\uc740 \uc131\uc7a5\ub960\uc758 \ucc28\uc774\uc600\ub2e4. \uc720\ub7fd \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \uac00\uc7a5 \ucd5c\uadfc 5\ub144 \uae30\uac04\ub3d9\uc548 \ud3c9\uade0\uc801\uc73c\ub85c \uc5f0\uac044%\uc758 \ub9e4\ucd9c\uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud588\ub2e4. \ub2e8\uc77c \uc2a4\ud398\uc15c\ud2f0 \uae30\uc5c5\uc778 \ud5e5\uc2a4\ud3f4(Hexpol)\uacfc \uc2e0\ud1a0\uba38(Synthomer)\ub294 \ubaa8\ub450 \uc5f0\uac04 \uc0c1\uc2b9\ub960 11%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud55c \uae30\uc5c5\ub4e4\uc5d0 \uc18d\ud55c\ub2e4.<\/p>\n

\uc720\ub7fd\uc740 \uc870\uc0ac\ud55c 5\uac1c \uc9c0\uc5ed \uc911 \uc720\uc77c\ud558\uac8c \ucd5c\uadfc 5\ub144 \uae30\uac04 \ub9e4\ucd9c\uc131\uc7a5\ub960\uc774 \uadf8 \uc804 5\ub144\uae30\uac04\uacfc \ube44\uc2b7\ud55c \uc218\uc900\uc778 \uc9c0\uc5ed\uc774\uc5c8\ub2e4. \ub098\uba38\uc9c0 \ubaa8\ub4e0 \uc9c0\uc5ed-\uc2e0\ud765\uc2dc\uc7a5, \ub3d9\ubd81\uc544\uc2dc\uc544, \uc911\ud654\uad8c, \ubd81\ubbf8-\uc5d0\uc11c\ub294 \ub9e4\ucd9c\uc131\uc7a5\ub960\uc774 \ud558\ub77d\ud588\ub2e4. \ud3c9\uade0 \ubd81\ubbf8 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \uac00\uc7a5 \ucd5c\uadfc 5\ub144 \uae30\uac04\ub3d9\uc548 \ub9e4\ucd9c\uc131\uc7a5\uc774 \uc804\ud600 \uc5c6\uc5c8\ub2e4. \ubd81\ubbf8\uc9c0\uc5ed\uc5d0\uc11c \uc774\ub7f0 \ub300\uc138\ub97c \uac70\uc2a4\ub9ac\ub294 \uae30\uc5c5\ub4e4\ub85c\ub294 \uc778\ud130\ub0b4\uc154\ub110 \ud50c\ub808\uc774\ubc84\uc2a4 \uc564 \ud504\ub808\uadf8\ub7f0\uc2a4(International Flavors & Fragrances)\uc640 \uc154\uc708 \uc70c\ub9ac\uc5c4\uc988(Sherwin-Williams)\uac00 \uc788\ub294\ub370 \ub450 \uae30\uc5c5 \ubaa8\ub450 \uc5f0\uac04 \uc131\uc7a5\ub960 10% \ub97c \uae30\ub85d\ud588\ub2e4.<\/p>\n

\ub2e8\uc77c \uc2a4\ud398\uc15c\ud2f0 \uae30\uc5c5\ub4e4 EBITDA \uc2b9\uc218 \ubcc0\ub3d9\uc5c6\uc74c.<\/strong> \uc9c0\ub09c \uc2ed \ub144 \ub300\ubd80\ubd84\uc758 \uae30\uac04\ub3d9\uc548, \ub2e8\uc77c \uc2a4\ud398\uc15c\ud2f0 \uae30\uc5c5\uacfc \ubcf5\ud569 \uc2a4\ud398\uc15c\ud2f0 \uae30\uc5c5\uc758 TSR\uc5d0\ub294 \uc0c1\ub2f9\ud55c \uaca9\ucc28\uac00 \uc788\uc5c8\ub294\ub370, \ub2e8\uc77c \uc2a4\ud398\uc15c\ud2f0 \uae30\uc5c5\ub4e4\uc758 \uc2e4\uc801\uc774 \ud6e8\uc52c \uc88b\uc558\ub2e4. \uc774 \ucc28\uc774\ub294 \uac00\uc7a5 \ucd5c\uadfc \uae30\uac04 \uc720\ub7fd\uc5d0\uc11c \uc5ec\uc804\ud788 \uc874\uc7ac\ud588\uace0, \ubd81\ubbf8\uc5d0\uc11c\ub3c4 \uadf8 \uc815\ub3c4\uac00 \ub35c\ud558\uae34 \ud558\uc9c0\ub9cc \ub9c8\ucc2c\uac00\uc9c0\uc600\ub2e4. \ud558\uc9c0\ub9cc, \uc804\ubc18\uc801\uc73c\ub85c \uadf8 \ucc28\uc774\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c \uc0ac\ub77c\uc84c\ub2e4. (\ubcf4\uae30 4 \ucc38\uc870.)<\/p>\n

\"\"<\/a><\/p>\n

\uc6b0\ub9ac\ub294 \uaca9\ucc28\uac00 \uc904\uc5b4\ub4dc\ub294 \uac83\uc774 \ubbfc\ucca9\uc131, \uc9d1\uc911\ub41c \uc5f0\uad6c\uac1c\ubc1c \ud22c\uc790 \uc2e4\ud589\ub825, \ud2b9\uc218\uc751\uc6a9\ubd84\uc57c\uc758 \uc804\ubb38\uc131 \ub4f1 \ub2e8\uc77c \uc2a4\ud398\uc15c\ud2f0\uae30\uc5c5\uc758 \uadfc\ubcf8\uc801\uc778 \uc6b0\uc704\uac00 \uc5c6\uc5b4\uc9c0\ub294 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uc9c0\ub294 \uc54a\ub294\ub2e4. \uadf8\ubcf4\ub2e4\ub294 \uaca9\ucc28\uac00 \uc791\uc544\uc9c4 \uc774\uc720\ub294 \ub2e8\uc77c \uc2a4\ud398\uc15c\ud2f0\uae30\uc5c5\uc758EBITDA \uc2b9\uc218\uc758 \uae09\ub77d \ub54c\ubb38\uc774\ub2e4. \ub2e8\uc77c \uc2a4\ud398\uc15c\ud2f0 \uae30\uc5c5\uc758 \ub6f0\uc5b4\ub09c \uc7ac\ubb34\uc2e4\uc801\uc740 \uc774\uc81c \uc8fc\uac00\uc5d0 \ubc18\uc601\ub41c\ub2e4. (EBITDA \uc2b9\uc218\ub294 \ubbf8\ub798\uc758 \uae30\ub300\uce58\ub97c \ubc18\uc601\ud558\ub294 \uac83\uc73c\ub85c TSR \uc758 4\uac00\uc9c0 \ub3d9\uc778 \uc911 \ud558\ub098\uc774\ub2e4.)<\/p>\n

\ud654\ud559 TSR\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uadf8 \uc678 \uc694\uc18c\ub4e4.<\/strong> \uac00\uc7a5 \ucd5c\uadfc 5\ub144 \uae30\uac04\ub3d9\uc548, \ub300\ud615 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \uc911\ud615 \ud654\ud559\uae30\uc5c5\ub4e4\ubcf4\ub2e4 TSR\uad00\uc810\uc5d0\uc11c \uc0c1\ub2f9\ud788 \ub354 \uc88b\uc740 \uc2e4\uc801\uc744 \ubcf4\uc600\ub2e4. (\uc2dc\uac00\ucd1d\uc561 70\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc778 \uae30\uc5c5\ub4e4\uc744 \ub300\ud615\uc73c\ub85c, 10\uc5b5\uc5d0\uc11c 70\uc5b5 \ub2ec\ub7ec\uc778 \uae30\uc5c5\ub4e4\uc744 \uc911\ud615\uc73c\ub85c \uac04\uc8fc\ud55c\ub2e4.) \ub300\ud615 \ud654\ud559\uae30\uc5c5\uc758 TSR\uc740 \ubaa8\ub4e0 \uc0b0\uc5c5 \uc911 \uac70\uc758 \uc815\ud655\ud788 \uc911\uac04 \uc218\uc900\uc774\uace0, \uc911\ud615 \uae30\uc5c5\uc740 \ud558\uc704 5\ubd84\uc704\uc5d0 \uc18d\ud55c\ub2e4.<\/p>\n

\ud45c\ubcf8 \ub300\ud615 \uae30\uc5c5\ub4e4 \uc911 \uba87\uba87\uc740 \uc7a5\uae30 TSR \ucd94\uc774\uc5d0\uc11c \ub180\ub784\ub9d0\ud55c \ud6cc\ub96d\ud55c \uc2e4\uc801\uc744(\uc9c0\ub09c 5\ub144 \ubfd0 \uc544\ub2c8\ub77c \uc9c0\ub09c 10\ub144 \uac04) \ubcf4\uc600\ub2e4. \uadf8 \uc911 \ud558\ub098\ub294 \uc2a4\uc704\uc2a4 \uae30\uc5c5\uc778 \uc2dc\uce74(Sika)(5\ub144 TSR 32%, 10\ub144 TSR 23%)\ub85c, \ud6a8\uacfc\uc801\uc778 M&A \uc804\ub7b5\uc744 \ud1b5\ud574 \uac74\uc124 \ud654\ud559\ubb3c\uc758 \uc138\uacc4\uc801\uc778 \ub9ac\ub354\uac00 \ub418\uc5c8\ub2e4. \ub610\ub2e4\ub978 \uc2a4\uc704\uc2a4 \ud654\ud559\uae30\uc5c5\uc778 \ub860\uc790(Lonza)\ub294 \uae09\uc131\uc7a5\ud558\ub294 \uc758\uc57d\ud488\uc6d0\ub8cc \uc2dc\uc7a5\uc5d0\uc11c \ud6cc\ub96d\ud558\uac8c \uc790\ub9ac\uc7a1\uc558\ub2e4. \ub860\uc790\uc758 5\ub144 TSR\uc740 29%\uc774\uace0 10\ub144 TSR\uc740 21%\uc774\ub2e4. (5\ub144 TSR \ubc0f 10\ub144TSR\uae30\uc900 \uc8fc\uc694 \ub300\ud615 \uae30\uc5c5\ub4e4 \uc21c\uc704\ub294 \ubcf4\uae30 5 \ucc38\uc870.)<\/p>\n

\"\"<\/a><\/p>\n

\uc9c0\uc18d\uc801\uc73c\ub85c \ub6f0\uc5b4\ub09c \uc2e4\uc801\uc744 \ubcf4\uc778 \uae30\uc5c5 \ubaa9\ub85d\uc5d0\ub294 \ubc84\uac70 \ud398\uc778\ud2b8(Berger Paints), \ud53c\ub51c\ub77c\uc774\ud2b8(Pidilite), \uc544\uc2dc\uc548 \ud398\uc778\ud2b8(Asian Paints)(\uac01\uac01 5\ub144 TSR 30%, 21%, 20%, 10\ub144 TSR 39%, 31%, 27%)\uc758 3\uac1c \uc778\ub3c4\uae30\uc5c5\ub4e4\ub3c4 \ud3ec\ud568\ub41c\ub2e4. \uc774 \uae30\uc5c5\ub4e4\uc740 \ubaa8\ub450 \uc778\ub3c4\uc758 \ub180\ub784 \ub9d0\ud55c \uacbd\uc81c \ubd80\ud765\uc5d0 \ud61c\ud0dd\uc744 \ubc1b\uc558\ub2e4. \ubb3c\ub860, \ucf54\ub85c\ub09819\uac00 \uc778\ub3c4\uc5d0 \ubbf8\uce58\ub294 \ud30c\uad34\uc801\uc778 \uc601\ud5a5\uc744 \uace0\ub824\ud560 \ub54c, \uc774 \uae30\uc5c5\ub4e4\uc774 \uac00\uae4c\uc6b4 \ubbf8\ub798\uc5d0 \uc5bc\ub9c8\ub098 \uc88b\uc740 \uc2e4\uc801\uc744 \ubcf4\uc77c \uac83\uc778\uc9c0\ub294 \uc9c0\ucf1c\ubd10\uc57c \ud560 \uac83\uc774\ub2e4. \uc774 \uc138 \uae30\uc5c5 \ubaa8\ub450 \uc62c\ud574 2\ubd84\uae30 \ub9e4\ucd9c\uc774 40% \uc774\uc0c1 \uae09\uac10\ud588\ub2e4.<\/p>\n

TSR \uae30\uc900\uc5d0\uc11c, \uc774 \ud32c\ub370\ubbf9\uc740 \uc7a5\uae30 \ud2b8\ub80c\ub4dc\ub97c \ub4a4\uc9d1\uae30\ubcf4\ub2e4\ub294 \ub300\ubd80\ubd84 \uac15\ud654\uc2dc\ud0a4\uace0 \uc788\ub2e4. \uc774\ub294 \ud32c\ub370\ubbf9 \uc120\uc5b8 \uc774\ud6c4 \uac00\uc7a5 \uc798 \ubc84\ud2f0\uace0 \uc788\ub294 \uc0c1\ud488 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \ubd84\uba85\ud558\ub2e4. \ub860\uc790\ucc98\ub7fc \uc81c\uc57d \ubc0f \ud5ec\uc2a4\ucf00\uc5b4 \uac00\uce58\uc0ac\uc2ac\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\ub294 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \uc62c\ud574 \uc0c1\ubc18\uae30\uc5d0 \uac00\uc7a5 \ub192\uc740 TSR\uc744 \uae30\ub85d\ud588\ub2e4. \uc2dd\uc7ac\ub8cc \ubc0f \uc804\uc790 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 1\ubd84\uae30\uc5d0 \uac00\uc7a5 \ud070 \ud0c0\uaca9\uc744 \ubc1b\uc558\uc9c0\ub9cc \uac15\ub825\ud558\uac8c \ubc18\ub4f1\ud574 2020\ub144 \uc911\ubc18 \uae30\uc900, \ud50c\ub7ec\uc2a4 TSR\uc744 \uae30\ub85d\ud558\uace0 \uc788\ub2e4. (\ubcf4\uae30 6 \ucc38\uc870.)<\/p>\n

\uc790\uae30\ub9cc\uc758 \ubc29\uc2dd\uc73c\ub85c, \uc774 \uc81c\ud488 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \ud65c\ub3d9\uc911\uc778 \uae30\uc5c5\ub4e4\uc740 \ubaa8\ub450 \ub192\uc740 \uc218\uc900\uc758 \ud68c\ubcf5\ub825\uc744 \ubcf4\uc774\uace0 \uc788\ub2e4. \uc774\ub294 \ub2e4\ub978 \ud654\ud559\uae30\uc5c5\ub4e4\ub9cc\ud07c \uc790\uc0b0\uc9d1\uc57d\ub3c4\uac00 \ub192\uc9c0 \uc54a\uac70\ub098, \uc6d0\uc790\uc7ac \uc0ac\uc774\ud074\uc5d0 \ub35c \uc758\uc874\uc801\uc774\uac70\ub098 \uac70\uc2dc\uacbd\uc81c \ubcc0\ub3d9\uc5d0\uc11c \ub354 \uc790\uc720\ub86d\ub2e4\ub294 \uc758\ubbf8\uc77c \uc218 \uc788\ub2e4. \uadf8 \ud68c\ubcf5\ub825 \ub355\ubd84\uc5d0 \uc774 \uae30\uc5c5\ub4e4\uc740 \uc8fc\uc8fc\ub4e4\uc5d0\uac8c \ub354\uc6b1 \ub9e4\ub825\uc801\uc778 \uae30\uc5c5\uc774 \ub41c\ub2e4.<\/p>\n

\uc774\uc640\ub294 \ubc18\ub300\ub85c, \ubc94\uc6a9 \uc81c\ud488 \uc138\uadf8\uba3c\ud2b8-\uc5fc\ud654\ube44\ub2d0, \ud569\uc131\uace0\ubb34, \ube44\ub8cc \ub4f1-\uc5d0 \uc8fc\ub825\uc778 \uae30\uc5c5\ub4e4\uc740 \uc62c\ud574 \uc0c1\ubc18\uae30\uc5d0 \ub450 \uc790\ub9ac\uc218\uc758 TSR \uc190\uc2e4\uc744 \uae30\ub85d\ud588\ub2e4. \uc774 \uc138\uadf8\uba3c\ud2b8\ub4e4\uc740 \ucf54\ub85c\ub09819 \uc774\uc804\uc5d0\ub3c4 \uc774\ubbf8 TSR\uc774 \ub0ae\uc740 \uc218\uc900\uc774\uc5c8\uc73c\uba70, \ud32c\ub370\ubbf9 \uc2dc\uc791 \uc774\ud6c4 \ub9c8\uc774\ub108\uc2a4\ub85c \ud558\ub77d\ud588\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\uc218\uc775 \uac10\uc18c\ub85c \uc778\ud574 \uc0dd\uaca8\ub09c \uc0c8\ub85c\uc6b4 \ub3c4\uc804\uacfc\uc81c<\/strong><\/h3>\n

\uc5c5\uacc4\uac00 \ud604\uc7ac \uc9c1\uba74\ud558\uace0 \uc788\ub294 \ub9ce\uc740 \ubb38\uc81c\ub4e4 \uc678\uc5d0\ub3c4, \ucd94\ub77d\ud558\uace0 \uc788\ub294 \uc7ac\ubb34\uc9c0\ud45c, ROCE(return on capital employed: \uc790\ubcf8\uc774\uc775\ub960)\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \uc788\ub2e4. ROCE\uc758 \ud558\ub77d\uc740 \uc0c8\uc0bc\uc2a4\ub7fd\uc9c0\ub294 \uc54a\uc740\ub370, 10\ub144 \uc804\ubd80\ud130 \uc2dc\uc791\ub41c \uac83\uc774\ub2e4. (\ubcf4\uae30 7 \ucc38\uc870.) \ud558\uc9c0\ub9cc, ROCE \uac10\uc18c\uac00 \uac00\uc18d\ud654\ub418\uace0 \uacbd\uae30\ub454\ud654\ub85c \uc778\ud55c \ud604\uae08\ud750\ub984\uac10\uc18c\uc640 \uacb0\ud569\ud558\uba74\uc11c, \uac00\uce58\ud3c9\uac00\uc640 \uc790\ubcf8 \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud55c \ud3c9\uac00\uc5d0 \uc2e4\uc9c8\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \uc2dc\uc791\ud558\uace0 \uc788\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

ROCE\ub294 \ud558\ub8e8\uc544\uce68\uc5d0 \uac1c\uc120\ub420 \uc218\ub294 \uc5c6\ub2e4. \ud654\ud559\uae30\uc5c5\ub4e4\uc758 \uacfc\uac70 \ud22c\uc790\uac00 \uc774\ub97c \ubd88\uac00\ub2a5\ud558\uac8c \ud55c\ub2e4. \ud558\uc9c0\ub9cc, \uae30\uc5c5\ub4e4\uc740 ROCE\uac1c\uc120\uc744 \uc704\ud574 \uc5ec\ub7ec \uac00\uc9c0 \uc6c0\uc9c1\uc784\uc744 \ucd94\uc9c4\ud560 \uc218 \uc788\ub2e4. \uccab \ubc88\uc9f8 \ub178\ub825\uc740 \ub9c8\uc9c4 \uac1c\uc120\uc73c\ub85c \uc790\uc0b0\ud65c\uc6a9\ub3c4 \uc99d\uac00, \uc0c1\ud488 \uad6c\uc131 \uac1c\uc120, \uc804\ud658\ube44\uc6a9 \uac10\uc18c\ub97c \ud1b5\ud574 \ub2ec\uc131\ud560 \uc218 \uc788\ub2e4. \ub9ce\uc740 \ud654\ud559\uae30\uc5c5\ub4e4\uc774 \uc774\ubbf8 \uc774\ub7f0 \uc218\ub2e8\ub4e4\uc744 \uc0ac\uc6a9\uc911\uc774\ub2e4.<\/p>\n

\ub450 \ubc88\uc9f8\ub294 \uc880 \ub35c \uc77c\ubc18\uc801\uc778\ub370, \uc790\uc0b0 \uc0dd\uc0b0\uc131\uc5d0 \ub300\ud55c \uac83\uc774\ub2e4. \uc790\ubcf8 \ubc30\ubd84\ubaa8\ub378\uc744 \uad00\ub9ac\ud574 \uac00\uc7a5 \uc218\uc775\uc131\uc774 \ub192\uc740 \uc0ac\uc5c5, \uc0c1\ud488, \uc9c0\ub9ac\uc801 \uc9c0\uc5ed\uc5d0\ub9cc \uc790\ubcf8\uc774 \ud22c\uc785\ub418\ub3c4\ub85d \ud558\uba74 \uc790\uc0b0\uc0dd\uc0b0\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub2e4. \ubc30\ubd84\ubaa8\ub378\uc758 \uc870\uc815\uc740 \uc0c8\ub85c\uc6b4 \uc790\ubcf8 \ud504\ub85c\uc81d\ud2b8\uc758 \ucca0\uc800\ud55c \uc870\uc0ac, \uc790\uc0b0\uacbd\ub7c9 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ub3c4\uc785, \uc801\ud569\ud558\uc9c0 \uc54a\uc740 \ubd80\uc2e4\uc790\uc0b0\uc758 \ub9e4\uac01\uc744 \uc758\ubbf8\ud560 \uac83\uc774\ub2e4.<\/p>\n

\uc774\ub7f0 \ub178\ub825\ub4e4\uc774 \uc870\ud654\ub97c \uc774\ub8e8\uba74 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 ROCE\ub97c \uac1c\uc120\ud558\uace0 \uc5c5\uacc4\uc758 TSR\uc744 \uc0c1\uc2b9\uc2dc\ud0ac \uc218 \uc788\ub2e4.<\/p>\n

\ubd88\ud655\uc2e4\uc131\uc758 \uc2dc\ub300 \ud5e4\uccd0 \ub098\uac00\uae30<\/strong><\/h3>\n

\ud558\uc9c0\ub9cc, \ub108\ubb34 \uba40\ub9ac\uae4c\uc9c0 \ubcf4\uae30 \uc804\uc5d0 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \ud604\uc7ac\uc758 \ubd88\ud655\uc2e4\uc131\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ubc88\uc601\ud558\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud55c\ub2e4. \ub2e4\uc74c\uc740 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4\uace0 \ud310\ub2e8\ub418\ub294 \ub124 \uac00\uc9c0 \ub300\ucc45\uc774\ub2e4.<\/p>\n

\ud68c\ubcf5\ub825 \uc99d\ub300.<\/strong> \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \ucf54\ub85c\ub098 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \uc218\uc694\uac00 \uc5bc\ub9c8\ub098 \ube68\ub9ac \uc0ac\ub77c\uc838\ubc84\ub9ac\ub294\uc9c0\uc5d0 \ub300\ud574 \ubc29\uc2ec\ud588\ub2e4. \uc870\uc0ac\ud55c \uae30\uc5c5\ub4e4 \uc911 \uc57d \uc808\ubc18\uc774 \uc62c \uc0c1\ubc18\uae30\uc5d0 \ub450 \uc790\ub9bf \uc218 \ub9e4\ucd9c \uac10\uc18c\ub97c \uacbd\ud5d8\ud588\uc73c\uba70, 5\ubd84\uc758 1\uc740 \ub9e4\ucd9c\uc774 20% \uc774\uc0c1 \uae09\uac10\ud588\ub2e4.<\/p>\n

\uae09\uc18d\ud55c \uacbd\uae30\ud558\ub77d\uc740 \uc218\uc694\uac00 \uc2ec\uac01\ud558\uac8c \uac10\uc18c\ud560 \uacbd\uc6b0 \ube60\ub974\uac8c \uaddc\ubaa8\ub97c \ucd95\uc18c\ud560 \uc218 \uc788\ub294 \ube44\uc6a9\uad6c\uc870\ub97c \uac16\ucd94\ub294 \uac83\uc774 \uae30\uc5c5\uc5d0\uac8c \uc5bc\ub9c8\ub098 \uc720\uc6a9\ud55c\uc9c0 \ub2e4\uc2dc \ud55c\ubc88 \uc77c\uae68\uc6cc\uc92c\ub2e4. \uae30\uc5c5\uc774 \uc774\ub97c \uc2e4\ucc9c\ud560 \uc218 \uc788\ub294 \ud55c \uac00\uc9c0 \ubc29\ubc95\uc740 \ube44\uc6a9\uc744 \ub354 \ub9ce\uc774 \ubcc0\ub3d9\ube44\ub85c \uc804\ud658\ud558\ub294 \uac83\uc774\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uc81c\uc870 \ub300 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uc601\uc5ed\uc5d0 \ub300\ud55c \uc7ac\uac80\ud1a0\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\ub2e4. \uad00\ub9ac\ud615 \uc11c\ube44\uc2a4\ub85c\uc758 \uc804\ud658\uc740 \ube44\uc6a9\uc744 \ubcc0\ub3d9\ube44\ub85c \uc804\ud658\ud560 \uc218 \uc788\ub294 \ub610\ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c, \uc11c\ub4dc\ud30c\ud2f0\uac00 \uc774\ub97c \uc81c\uacf5\ud558\uac8c \ub418\uba74 \ube44\ud575\uc2ec\uc5ed\ud560\uc774\ub098 \uae30\ub2a5\uc5d0\uc758 \uc9c0\ucd9c\uc744 \uac10\uc18c\uc2dc\ud0a4\ub294 \uac83\uc774 \ud6e8\uc52c \ub354 \uc27d\uac8c \ub41c\ub2e4.<\/p>\n

\ud68c\ubcf5\ub825 \uac1c\uc120\uc740 \uacf5\uae09\ub9dd \ud604\uc9c0\ud654 \ub178\ub825\uc758 \ud615\ud0dc\uac00 \ub420 \uc218\ub3c4 \uc788\ub2e4. \uadf8 \ubaa9\uc801\uc740 \ub9ac\uc2a4\ud06c \uac10\uc18c, \uc989 \uad00\uc138, \ud56d\ub9cc\ud63c\uc7a1, \uc790\uc5f0\uc7ac\ud574\ub85c \uc778\ud574 \uc57c\uae30\ub418\ub294 \ubb34\uc5ed\ubb38\uc81c\uc758 \uc601\ud5a5\uc744 \uacbd\uac10\ud558\ub294 \uac83\uc774\uac70\ub098, \ud639\uc740 \uace0\uac1d\ub4e4\uc5d0\uac8c \ubb3c\ub9ac\uc801\uc73c\ub85c \uac00\uae4c\uc6cc\uc9c0\uac70\ub098 \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ub420 \uc218 \uc788\ub2e4. \uba87\uba87 \ud654\ud559 \uae30\uc5c5\ub4e4\uc740 \ud32c\ub370\ubbf9 \uc774\uc804\uc5d0 \uc774\ubbf8 \uacf5\uae09\ub9dd\uc744 \ud604\uc9c0\ud654\ud558\uae30 \uc2dc\uc791\ud558\uace0 \uc788\uc5c8\ub2e4. \ucf54\ub85c\ub098 19\ub294 \uc774\ub7f0 \ucd94\uc138\ub97c \uac00\uc18d\ud654\ud558\uace0 \uc788\ub2e4.<\/p>\n

\uadf8\ub9ac\uace0 \ubb3c\ub860 \uae30\uc5c5\ub4e4\uc740 \uc778\ub825\uac10\uc18c, \uc5ed\ub7c9 \ud655\ub300\uc5d0 \ub300\ud55c \uacb0\uc815 \uc5f0\uc7a5 \ud639\uc740 \ucde8\uc18c, \uad6c\ub9e4\uc9c0\ucd9c\ubc29\ubc95 \uc7ac\uace0 \ub4f1 \ub354\uc6b1 \ud45c\uc900\ud654\ub41c \ube44\uc6a9\uc808\uac10 \ub300\ucc45\uc744 \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4\ub97c \ubcf4\ud638\ud558\uace0 \uc788\ub2e4.<\/p>\n

\ub514\uc9c0\ud138 \uae30\uc220 \ub3c4\uc785 \uac15\ud654.<\/strong> \ud654\ud559\uae30\uc5c5 \uacbd\uc601\uc9c4\ub4e4\uc740 \uc8fc\ub85c \ube44\uc988\ub2c8\uc2a4\uc758 \ub2e4\uc591\ud55c \ubd80\ubd84\uc5d0\uc11c \ube44\uc6a9\uc744 \uc808\uac10\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c\uc11c\uc758 \ub514\uc9c0\ud138 \uae30\uc220 \ud65c\uc6a9\uc5d0 \ub300\ud574 \uc218 \ub144 \uac04 \ub17c\uc758\ud574\uc654\ub2e4. \ud310\ub9e4, \uc720\ud1b5\uc5c5\uccb4 \uc778\ud130\ud398\uc774\uc2a4, \uae30\uc220 \ub9c8\ucf00\ud305, \uc140\ud504\uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \ud3ec\ud568\ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc2dc\uc7a5\uc9c4\ucd9c\uc804\ub7b5\uc5d0\uc11c\ub294, \ud654\ud559\ubd80\ubb38\uc5d0\uc11c \ub514\uc9c0\ud138\uc758 \uc5ed\ud560\uc740 \uac70\uc758 \ud639\uc740 \uc804\ud600 \uc5c6\uc5c8\ub2e4. \ud654\ud559\uae30\uc5c5 \uacbd\uc601\uc9c4\ub4e4\uc740 \ud1b5\ub150\uc0c1 \uace0\uac1d\ub4e4\uc774 \ubcf4\uc218\uc801\uc774\uba70 \uc601\uc5c5\ub2f4\ub2f9\uc790\uac00 \uc9c1\uc811 \ubc29\ubb38\ud574 \ube44\uc988\ub2c8\uc2a4 \uc870\uac74\uacfc \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc5d0 \ub300\ud574 \uc124\uba85\ud558\uba74\uc11c \uc5b4\ub290 \uc815\ub3c4\uc758 \ubc18\uac00\uc6b4 \ub9cc\ub0a8\uc744 \uac16\ub294 \uac83\uc744 \uc120\ud638\ud55c\ub2e4\uace0 \uc0dd\uac01\ud588\ub2e4.<\/p>\n

\uc774\ub7f0 \uac83\uc774 \uadf8\ub807\uac8c \uc911\uc694\ud55c \uc801\uc774 \uacfc\uc5f0 \uc788\uc5c8\ub294\uc9c0\ub294 \ud655\uc2e4\ud558\uc9c0 \uc54a\uc9c0\ub9cc, \uc9c0\uae08\uc758 \ucf54\ub85c\ub09819 \uc2dc\ub300\uc5d0\ub294 \ub300\uba74 \uc601\uc5c5 \ud68c\uc758\ub77c\ub294 \uac1c\ub150 \uc804\uccb4\uac00 \uad6c\uc2dd\uc778 \uac83\ucc98\ub7fc \ubcf4\uc778\ub2e4. \uc9c0\uae08 \uc0c1\ud669\uc5d0\uc11c, \ub9ce\ub294 \uace0\uac1d\ub4e4\uc740 \uc601\uc5c5 \uac70\ub798\uac00 \ub300\uba74\uc73c\ub85c \uc2e4\ud589\ub418\uc9c0 \uc54a\ub294 \uac83\uc744 \uc120\ud638\ud55c\ub2e4. \uc2e4\uc81c\ub85c, \ud654\uc0c1 \ubc0f \uc628\ub77c\uc778 \ud310\ub9e4\uac00 \uc774\ubbf8 \uc2dc\uc791\ub3fc, \uae0d\uc815\uc801\uc778 \uacb0\uacfc\ub97c \ub0b3\uace0 \uc788\ub2e4.<\/p>\n

\ub354\uc6b1 \ub514\uc9c0\ud138\ud654\ub418\uace0\uc790 \ud558\ub294 \ud654\ud559\uae30\uc5c5\uc5d0\uc11c \uc601\uc5c5\ubcf4\ub2e4 \ub354 \ud070 \ubb38\uc81c\ub294 \uc0c1\ud488 \ubc0f \uc5b4\ud50c\ub9ac\ucf00\uc774\uc158 \uac1c\ubc1c\uc5d0 \ub300\ud55c \uac83\uc774\ub2e4. \ub9ce\uc740 \ubca0\uc2a4\ud2b8\uc140\ub7ec SKU\ub4e4\uc740 \ub450 \uc0c1\ud488\uac1c\ubc1c \ud300-\uace0\uac1d\uc0ac\uc640 \ud654\ud559\uae30\uc5c5\uc758-\uac04\uc758 \uc9c1\uc811\uc801\uc778 \ud611\ub3d9 \ub355\ubd84\uc5d0 \ud0c4\uc0dd\ud55c\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \ubb3c\ub9ac\uc801\uc73c\ub85c \ud568\uaed8 \uc77c\ud558\uc9c0 \uc54a\uc744 \ub54c \ub300\uc751\ud558\uace0 \uace0\uac1d \uce5c\ubc00\uac10\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc740 \uc26c\uc6b4 \uc77c\uc774 \uc544\ub2c8\ub2e4. \ubc30\ud569 \uc218\uc815, \ud504\ub85c\ud1a0\ud0c0\uc785, \uc81c\uc870 \uc0d8\ud50c\ub4e4\uc740 \ubaa8\ub450 \ud654\ud559\uae30\uc5c5\ub4e4\uc774 \uac1c\ubc1c\ud558\ub294 \ub9de\ucda4\ud615 \uc81c\ud488\uc5d0\uc11c \uc911\uc694\ud55c \ubd80\ud488\ub4e4\uc774\ub2e4. \uba87\uba87 \ud3ec\uc778\ud2b8 \uc194\ub8e8\uc158(\uc99d\uac15\ud604\uc2e4\uc774\ub098 \uac00\uc0c1\ud604\uc2e4 \uad00\ub828)\uc774 \uac00\uc6a9\ud558\uae30\ub294 \ud558\uc9c0\ub9cc, \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\ub4e4\uc774 \uace0\uac1d\uacfc \ud568\uaed8 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc644\ubcbd\ud55c \ub514\uc9c0\ud138 \uc778\ud130\ud398\uc774\uc2a4\ub97c \uac16\ucd94\uc9c0\ub294 \ubabb\ud558\uace0 \uc788\ub2e4.<\/p>\n

\ub354\uc6b1 \uc560\uc790\uc77c\ud558\uace0 \ub300\uc751\ub825 \uc788\ub294 R&D \ud300.<\/strong> \uc5b4\ub5a4 \ud68c\uc0ac\uc758 \uc81c\ud488 \uc911 \ud558\ub098\uac00 \uc12c\uc720\uc774\uace0, \uadf8 \ucd5c\uc885\uc2dc\uc7a5 \uc911 \ud558\ub098\uac00 \uac1c\uc778 \ubcf4\ud638 \uc7a5\ube44(PPE)\ub77c\uace0 \uac00\uc815\ud574 \ubcf4\uc790. 2018\ub144\uc774\ub098 2019\ub144\uc5d0, \uc774 \ud68c\uc0ac\ub294 \uc774 \ucd5c\uc885\uc2dc\uc7a5\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \ub35c \ud765\ubbf8\ub86d\uace0 \uc131\uc7a5\uc7a0\uc7ac\ub825\uc774 \ubd80\uc871\ud558\ub2e4\uace0 \uc804\ub9dd\ud588\uc744 \uc218 \uc788\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc, \ucf54\ub85c\ub09819\ub85c PPE \uc218\uc694\uac00 \uc0c1\uc2b9\ud558\uace0 \ubcc0\ud654\ud558\uace0 \uc788\ub2e4. \ub354 \ud3b8\ud558\uace0 \uc624\ub798 \uc9c0\uc18d\ub418\uac70\ub098 \ub354 \ubcf4\ud638\uae30\ub2a5\uc774 \ub6f0\uc5b4\ub098\uace0 \u2018\uc2a4\ub9c8\ud2b8\ud55c\u2019 \ub514\uc9c0\ud138 \uc694\uc18c\ub97c \uac16\ucd98 \ub9c8\uc2a4\ud06c\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \ub354 \ub9ce\uc740 \ud601\uc2e0\uc774 \ud544\uc694\ud558\ub2e4. \ucd5c\uc885\uc2dc\uc7a5\uc73c\ub85c\uc11c, PPE\ub294 \ub354\uc6b1 \ud765\ubbf8\ub86d\uace0 \ud6e8\uc52c \ub354 \uc218\uc775\uc131 \uc788\ub294 \uc2dc\uc7a5\uc774 \ub418\uc5b4 \uc0b0\uc5c5\uacf5\uc7a5\uacfc \ud5ec\uc2a4\ucf00\uc5b4 \uad00\ub828\uc5c5\uc885\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub358 \uac83\uc744 \ub118\uc5b4 \uc219\ubc15\uc5c5\uacfc \uc694\uc2dd\uc5c5\uacfc \uac19\uc740 \uc0b0\uc5c5\uc5d0\uc11c\ub3c4 \uc0ac\uc6a9\ub418\uace0 \uc788\ub2e4. \uc138\uc815\uc81c\uc640 \uc18c\ub3c5\uc57d\uc740 \ub2e8\uc21c\ud55c \uac83\ucc98\ub7fc \ubcf4\uc600\uc9c0\ub9cc \uac11\uc790\uae30 \uae30\ud68c\uac00 \ucda9\ub9cc\ud574\uc9c4 \ub610\ub2e4\ub978 \uc601\uc5ed\uc774\ub2e4. \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \ubcf4\ud638\uae30\ub2a5\uc758 \uc9c0\uc18d\ub825\uc744 \uac16\ucd94\uace0, \uc0ac\ub78c\uc758 \uc190\uc774 \uac74\uc870\ub418\ub294 \uac00\ub2a5\uc131\uc774 \ub0ae\uc73c\uba70 \uc548\uc804\uc131\uc774 \uac00\uc7a5 \ub6f0\uc5b4\ub09c \ucd5c\uace0\uc758 \ubc30\ud569\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \uacbd\uc7c1\uc911\uc774\ub2e4.<\/p>\n

\ud654\ud559\uc0b0\uc5c5 \uac00\uce58\uc758 \ub300\ubd80\ubd84\uc740 \ud601\uc2e0\uc5d0 \uc788\ub2e4. \uc0b6\uc744 \ub354 \uac04\ud3b8\ud558\uace0, \uac74\uac15\ud558\uace0, \uc0b4\uae30 \uc88b\uac8c \ub9cc\ub4dc\ub294 \uc0c1\ud488\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc774\ub2e4. \ubb3c\ub9ac\uc801 \uc138\uacc4\uc640 \uadf8 \ud544\uc694\uc131\uc740 \uacb0\ucf54 \uc815\uc801\uc774\uc9c0 \uc54a\uc74c\uc744 \ucf54\ub85c\ub098 \ud32c\ub370\ubbf9\uc774 \ubcf4\uc5ec\uc8fc\uc5c8\ub2e4. \ucd5c\uace0\uc758 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \uc9c0\uc18d\uc801 \uacbd\uc81c\uac00\uce58\uac00 \uc5c6\ub294 \uae30\ud68c\ub4e4\uc740 \uc81c\uac70\ud574 \ub098\uac00\uba74\uc11c, \uc774\ucc98\ub7fc \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ud0a4\ub294\ub370 R&D \ub178\ub825\uc744 \uc3df\uc744 \uac83\uc774\ub2e4.<\/p>\n

M&A\uc758 \uae30\ud68c\uc801 \uc0ac\uc6a9.<\/strong> \uc9c0\uae08\uc758 \uc138\uacc4\uc801 \uc704\uae30\ub85c \uc778\ud574 \ub610\ud55c \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uc7ac\uace0\ud560 \uae30\ud68c\uac00 \uc0dd\uaca8\ub0ac\ub2e4. \ub204\uac00 \uad6c\ub9e4\uc790\uace0 \ub418\uace0 \ud310\ub9e4\uc790\uac00 \ub420 \uc9c0\ub294 \ub2e4\uc591\ud55c \ud654\ud559\uae30\uc5c5\ub4e4\uc758 \uc804\ub7b5\uc801 \uc6b0\uc120\uc21c\uc704 \ubc0f \uadf8\ub4e4\uc758 \uc7ac\ubb34\uc81c\ud45c \uc0c1\ud669\uc5d0 \ub530\ub77c \ub2e4\ub97c \uac83\uc774\ub2e4. \uba87\uba87 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \ubd80\ucc44\uac00 \uacfc\ub2e4\ud574 \uc720\ub3d9\uc131 \uc704\uae30\ub97c \ud53c\ud558\uae30 \uc704\ud574 \ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uac83\uc744 \uac00\ub2a5\ud55c \ube68\ub9ac \ud558\uace0\uc790 \ud560 \uac83\uc774\ub2e4. \uc774\ub294 \uace7 \uac00\uc7a5 \uc798 \ubc84\ud168\ub0b8 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uae30\ud68c\uac00 \ub420 \uc218 \uc788\ub2e4.<\/p>\n

\uc138\uacc4\uc801 \uc704\uae30\ub85c \uc778\ud574 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uc7ac\uace0\ud560 \uae30\ud68c\uac00 \uc0dd\uaca8\ub0ac\ub2e4.<\/p><\/blockquote>\n

\uae30\ud68c\uc801 M&A\uc758 \uc0ac\ub840\ub85c \uc9c0\ub09c \uc5ec\ub984 \uc774\ub124\uc624\uc2a4(Ineos)\uac00 BP\uc758 \ud654\ud559 \uc0ac\uc5c5\uc744 \uc778\uc218\ud55c \uac83\uc744 \uc0dd\uac01\ud574 \ubcfc \uc218 \uc788\ub2e4. \uc774\ub124\uc624\uc2a4\ub294 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4 \uc0ac\ud0dc \ud6e8\uc52c \uc774\uc804\uc5d0 \uc774\ubbf8 \uc138\uacc4 \ucd5c\ub300 \uc5d0\ub108\uc9c0 \uc0dd\uc0b0\uc5c5\uccb4 \uc911 \ud558\ub098\uc778 BP\uc5d0, \ud654\ud559\uc0ac\uc5c5\uc774 BP\uc758 \ud575\uc2ec\ubd80\ubb38\uc774 \uc544\ub2d8\uc744 \uc778\uc9c0\ud558\uace0 \uc811\uadfc\ud588\uc5c8\ub2e4. \ud558\uc9c0\ub9cc \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\ub85c \uc778\ud574 \uc774 \uc5d0\ub108\uc9c0 \ud68c\uc0ac\uc758 \uac70\ub798\uc77c\uc815\uc774 \uc55e\ub2f9\uaca8\uc838 \uc774\ub124\uc624\uc2a4\ub294 \uae30\uc874 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc5d0 \uc801\ud569\ud55c \uc790\uc0b0\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n

\ub300\ubd80\ubd84\uc758 \ub300\ud615 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \uc815\uae30\uc801\uc73c\ub85c \uadf8\ub4e4\uc758 \ube44\uc988\ub2c8\uc2a4 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uc7ac\ud3c9\uac00\ud558\uace0 \uc788\uc73c\uba70, \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uac00\ub2a5\ud55c \uc778\uc218 \ubc0f \ub9e4\uac01\uc758 \uc2e4\uc9c8 \ubaa9\ub85d\uc744 \uc720\uc9c0\ud558\uace0 \uc788\ub2e4. \uc6b0\ub9ac\ub294 \uc138\uacc4 \uacbd\uc81c\uac00 \uacc4\uc18d\ud574\uc11c \ubd80\uce68\uc744 \uac70\ub4ed\ud568\uc5d0 \ub530\ub77c \uc774\ub124\uc624\uc2a4 BP \uacbd\uc6b0\uc640 \uac19\uc740 \uc804\ub7b5\uc801\uc778 \uac70\ub798\uc640 \uc544\ub9c8\ub3c4 \uc77c\ubd80 \ubd80\uc2e4 \uc790\uc0b0\uac70\ub798\ub3c4 \ub354 \ud65c\ubc1c\ud574\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uace0 \uc788\ub2e4.<\/p>\n

\ucf54\ub85c\ub09819\uc758 \uc9c0\uc18d\uc801 \uc601\ud5a5<\/strong><\/h3>\n

\uc6b0\ub9ac\uac00 \uc778\ud130\ubdf0\ud55c \ud654\ud559\uae30\uc5c5 \uacbd\uc601\uc9c4\ub4e4 \ub300\ub2e4\uc218\uc5d0\uac8c, 2020\ub144\uacfc \ube44\uad50\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uadfc\uc811\ud55c \uc2dc\uc810\uc740 2008\ub144\uc774\ub2e4. \ud558\uc9c0\ub9cc, \ud604\uc7ac \ud654\ud559\uae30\uc5c5\ub4e4\uc774 \uc9c1\uba74\ud55c \uacbd\uc81c\uc801 \ubd88\ud655\uc2e4\uc131\uc740 2008\ub144 \uae08\uc735\uc704\uae30\ubcf4\ub2e4 \ub354\uc6b1 \uc2ec\uac01\ud558\ub2e4. 2008\ub144 \uc704\uae30\ub294 \uc11c\uad6c \uc138\uacc4\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc9c0\ub9cc, \uae09\uc18d\ud558\uac8c \uc131\uc7a5\ud558\ub294 \uc2e0\ud765\uc9c0\uc5ed\ub4e4\uc740 \ub300\uccb4\ub85c \ud0c0\uaca9\uc744 \uc785\uc9c0 \uc54a\uc558\uace0, \ud654\ud559\uc0b0\uc5c5\uc740 \uc138\uacc4 \uc5ec\ub7ec \uc9c0\uc5ed\uc5d0\uc11c \uc5ec\uc804\ud788 \uc798 \ub3cc\uc544\uac00\uace0 \uc788\uc5c8\ub2e4. \ubc18\uba74 \ucf54\ub85c\ub098 \ud32c\ub370\ubbf9\uc740 \uc131\uc219\uacbd\uc81c\uc640 \uc2e0\ud765\uacbd\uc81c \ubaa8\ub450\uc5d0 \uc601\ud5a5\uc744 \ub07c\ucce4\ub2e4.<\/p>\n

2008\ub144 \uc774\ud6c4, \uc11c\uc591 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \ube44\uc988\ub2c8\uc2a4 \uc548\uc815\uc744 \uc704\ud574 \ud544\uc694\ud55c \uc77c\uc744 \ud588\ub2e4. \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0, \ud601\uc2e0\uc744 \ucd94\uc9c4\ud588\ub2e4. \uade0\ud615\uc740 \ud1b5\ud569\uacfc (\uba87\uba87 \ubd88\uc6b4\ud55c \ud68c\uc0ac\ub4e4\uc5d0\uac8c\ub294) \ud30c\uc0b0\uc758 \ud615\ud0dc\ub85c \ub098\ud0c0\ub098\uae30\ub3c4 \ud588\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc170\uc77c \uac00\uc2a4\ub294 \ubd81\ubbf8 \ud654\ud559\uae30\uc5c5\ub4e4\uc5d0\uac8c \uc608\uc0c1\uce58 \ubabb\ud55c \ud589\uc6b4\uc73c\ub85c \ub4f1\uc7a5\ud588\ub2e4. \ud654\ud559\uc0b0\uc5c5\uc758 \uc0c1\uc2b9\uc18d\ub3c4\ub97c \ub192\uc5ec \uc904 \uc791\uc740 \ub85c\ucf13 \uc5f0\ub8cc\uc600\ub2e4.<\/p>\n

\uc774\ubc88\uc5d0\ub294 \uae30\uc5c5\ub4e4\uc740 \ud574\uc57c \ud560 \uc77c\uc774 \ub354 \ub9ce\uace0 \uadf8 \uc885\ub958\ub3c4 \ub2e4\ub974\ub2e4. \uc131\uacf5\uc744 \uc704\ud574\uc11c\ub294 \ub514\uc9c0\ud138 \uc0ac\uc6a9\uc744 \ud655\ub300\ud558\uace0, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud601\uc2e0 \uac15\ud654\ud574\uc57c \ud560 \uac83\uc774\ub2e4. \ud558\uc9c0\ub9cc, \ubb34\uc5c7\uc774 \uc774\ub7f0 \ubcc0\ud654\ub97c \uc2e4\ud589\ud558\ub294 \ucd5c\uc120\uc758 \ubc29\ubc95\uc778\uac00? \uc774\uac83\uc740 \ud654\ud559\uae30\uc5c5 \uacbd\uc601\uc9c4\ub4e4\uc774 \uace0\ubbfc\ud574\uc57c \ud558\ub294 \uc9c8\ubb38\uc774\ub2e4. \ubd88\ud655\uc2e4\ud55c \ud604\uc7ac\ub97c \uac00\uc7a5 \ub2a5\uc219\ud558\uac8c \ud574\uacb0\ud558\ub294 \uae30\uc5c5\ub4e4\uc774 \ubbf8\ub798\uc758 \uc8fc\uc8fc\uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc744 \uac83\uc774\ub2e4.<\/p>\n

\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\ub294 2020\ub144 \ud654\ud559\uc0b0\uc5c5\uc744 \uac15\ud0c0\ud558\uba70 \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc5d0\uc11c \ub9e4\ucd9c\uacfc \uc774\uc775\uc774 \ud558\ub77d\ud588\ub2e4. \ud558\uc9c0\ub9cc, \uae00\ub85c\ubc8c \uc2dd\ud488 \ubc0f \ud5ec\uc2a4\ucf00\uc5b4 \uacf5\uae09\ub9dd\uc5d0 \ud3ec\ud568\ub41c \uae30\uc5c5\ub4e4\ucc98\ub7fc \uc608\uc678\ub3c4 \uc788\uc5c8\ub2e4. <\/p>\n","protected":false},"author":1,"featured_media":2975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[35,172],"tags":[],"class_list":{"0":"post-2964","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ig-en","8":"category-capability"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=2964"}],"version-history":[{"count":3,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2964\/revisions"}],"predecessor-version":[{"id":3040,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/2964\/revisions\/3040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/2975"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=2964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=2964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=2964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}