{"id":4014,"date":"2021-05-07T16:33:39","date_gmt":"2021-05-07T07:33:39","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=4014"},"modified":"2021-10-06T11:45:20","modified_gmt":"2021-10-06T02:45:20","slug":"maximizing-environmental-and-societal-benefits-from-your-business-model","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/maximizing-environmental-and-societal-benefits-from-your-business-model\/","title":{"rendered":"\uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 6\uac00\uc9c0 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \uc601\ud5a5"},"content":{"rendered":"<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \u2018\uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud601\uc2e0(Sustainable Business Model Innovation, SBM-I)\u2019\uc758 \uac1c\ub150\uacfc \uae30\uc5c5\uc774 \uc5b4\ub5bb\uac8c \uc774\ub97c \uc2e4\ud589\ud558\uace0 \uc788\ub294\uc9c0\ub97c \uc18c\uac1c\ud558\ub294 \uc9c4\ud589 \uc911\uc778 \uc2dc\ub9ac\uc988 \uc77c\ubd80\uc774\ub2e4.<\/p>\n<p>\ucf54\ub85c\ub098 19 \ud32c\ub370\ubbf9\uc740 \ub9ce\uc740 \uae30\uc5c5\uc758 \ud68c\ubcf5 \ud0c4\ub825\uc131\uacfc \uc0dd\uc874\ub2a5\ub825\uc744 \uc2dc\ud5d8\ud558\ub294 \ud2b9\uc218\ud55c \ub3c4\uc804\uacfc\uc81c\uc774\ub2e4. \ubb3c\ub860, \ud5a5\ud6c4 \uc218\uc2ed \ub144\uac04 \uae30\ud6c4 \ubcc0\ud654 \ubc0f \uacbd\uc81c \ubd88\ud3c9\ub4f1\ucc98\ub7fc \uc6b0\ub9ac\uac00 \uad00\ub9ac\ud574\uc57c \ud560 \ub354 \uc5b4\ub824\uc6b4 \ub3c4\uc804\uacfc\uc81c\uc640 \uae30\ud68c\ub4e4\uc774 \ub098\ud0c0\ub0a0 \uac83\uc774\ub2e4. \ub2e4\ud589\ud788\ub3c4, \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\ub4e4\uc740 \uc0ac\uc5c5 \uac00\uce58\uc640 \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\ub294 \uc790\uc0ac\uc758 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4\ub97c \ud1b5\ud574 \ud658\uacbd\uc801, \uc0ac\ud68c\uc801 \ub3c4\uc804\uacfc\uc81c\uc758 \ud574\uacb0\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \uc8fc\uc8fc\uc5d0\uac8c\ub294 \uc218\uc775\uc744, \uc774\ud574\ub2f9\uc0ac\uc790\uc5d0\uac8c\ub294 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \ud601\uc2e0\uc778 \uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378(sustainable business model innovation, SBM-I)\uc758 \ud575\uc2ec\uc774\ub2e4. \uae30\uc5c5\uc774 \ud68c\ubcf5 \uacfc\uc815\uc5d0\uc11c \uc7ac\uac74\uc744 \uaf80\ud558\uace0 \uc788\ub294 \uc9c0\uae08, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \uc5b4\ub5a0\ud55c \ubcc0\ud654\uc640 \ud601\uc2e0\uc774 \uc774\ud574\ub2f9\uc0ac\uc790\ub4e4\uc5d0\uac8c \uac00\uc7a5 \ud658\uacbd\uc801\uc774\uace0 \uc0ac\ud68c\uc801\uc778 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uac83\uc778\uc9c0 \uc5b4\ub5bb\uac8c \ud3c9\uac00\ud560 \uc218 \uc788\uc744\uae4c?<\/p>\n<p>\uc6b0\ub9ac\ub294 SBM-I\uc744 \uc5f0\uad6c\ud558\uba74\uc11c \uc5bb\uc740 \ud1b5\ucc30\ub825\uc774 \uc774 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. \uc6b0\ub9ac\uc758 \uc5f0\uad6c\ub294 \ubaa8\ub4e0 \uc0b0\uc5c5\uacfc \uc9c0\uc5ed\uc5d0 \uac78\uccd0 \uae30\uc5c5\uc774 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\uc640 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \ud3b8\uc775\uc744 \ubaa8\ub450 \ucc3d\ucd9c\ud55c 102\uac1c SBM-I \uc774\ub2c8\uc154\ud2f0\ube0c\ub4e4\uc744 \ubd84\uc11d\ud588\ub2e4. \uc6b0\ub9ac\ub294 \uacbd\uc7c1\ub825\uacfc \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \uae30\uc900\uc73c\ub85c \uac01 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ud3c9\uac00\ud55c \ub2e4\uc74c, \uc774\ub97c \uc5ec\uc12f \uac00\uc9c0 \uce21\uba74\uc758 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \ud3b8\uc775\uc5d0 \ub300\ud574 \ud14c\uc2a4\ud2b8\ud588\ub2e4. (\ubcf4\uae30 1 \ucc38\uc870) \uc6b0\ub9ac\ub294 \uc774\ub7ec\ud55c \uc5ec\uc12f \uac00\uc9c0 \uce21\uba74\ub4e4\uc774 \ud55c \uae30\uc5c5\uc774 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \uc0ac\ud68c\uc801 \uac00\uce58\uc758 \ubc94\uc704\ub97c \uc804\uccb4\uc801\uc73c\ub85c \ud3ec\uad04\ud55c\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. \uc0ac\uc2e4, \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \uc774\uc288\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \ucee4\uc9c0\uace0 \uc788\ub294 \uc624\ub298\ub0a0\uc758 \ube44\uc988\ub2c8\uc2a4 \ub9e5\ub77d\uc5d0\uc11c \ubcfc \ub54c, \ud68c\ubcf5 \ud0c4\ub825\uc801\uc774\uace0 \uacbd\uc7c1\ub825 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc740 \ubc18\ub4dc\uc2dc \ube44\uc988\ub2c8\uc2a4 \ubc0f \uc0ac\ud68c\uc801 \uac00\uce58 \ubaa8\ub450\ub97c \uc704\ud574 \ucd5c\uc801\ud654\ub418\uc5b4\uc57c \ud55c\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud601\uc2e0\uc5d0 \ub300\ud55c \uc804\ud1b5\uc801\uc778 \uac1c\ub150\uc5d0\uc11c\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \uc774\ud574\ub2f9\uc0ac\uc790\ub4e4\uacfc \uacf5\ub3d9\uc758 \uc120\uc744 \uc704\ud574 \uc5b4\ub5bb\uac8c \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294\uc9c0\uac00 \ucda9\ubd84\ud558\uac8c \ub610\ub294 \ucca0\uc800\ud558\uac8c \ubc18\uc601\ub418\uc9c0 \uc54a\uc558\ub2e4.<\/p>\n<p><a href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-1-KR.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4015\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-1-KR.png\" alt=\"\ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \uc601\ud5a5\uc758 6\uac00\uc9c0 \uce21\uba74\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-1-KR.png 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-1-KR-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-1-KR-1024x576.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-1-KR-768x432.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-1-KR-696x392.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-1-KR-1068x601.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-1-KR-747x420.png 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<blockquote><p>\ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\ub4e4\uc740 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4 \ud65c\ub3d9\uc744 \ud1b5\ud574 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \ub3c4\uc804\uacfc\uc81c \ud574\uacb0\uc5d0 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub2e4.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong>\ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \uc0ac\ud68c\uc801 \uc601\ud5a5\uc5d0 \ub300\ud55c 6\uac00\uc9c0 \uce21\uba74 <\/strong><\/h3>\n<p>BCG\ub294 \uc5ec\uc12f \uac00\uc9c0 \uce21\uba74\uc758 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \uc601\ud5a5\uc744 \ud30c\uc545\ud588\uc73c\uba70, \uc774 \ubaa8\ub450\ub294 \uc9c1\uc6d0\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uacfc \ud22c\uc790\uc790, \uace0\uac1d, \uacf5\uae09\uc5c5\uccb4, \uc0ac\ud68c \ub4f1\uc758 \uc678\ubd80 \uc774\ud574\ub2f9\uc0ac\uc790\ub4e4\uc5d0\uac8c \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud3ec\ud568\ud55c\ub2e4. \uc544\ub798\uc5d0\uc11c\ub294 \uac01 \uce21\uba74\uc5d0 \ub300\ud574 \ub17c\uc758\ud558\uace0 \uc774\ub85c \uc778\ud574 \uc5b4\ub5bb\uac8c \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \ud3b8\uc775\uc774 \ucc3d\ucd9c\ub418\ub294\uc9c0\ub97c \uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud601\uc2e0\uc744 \ucd94\uc9c4\ud558\ub294 \uae30\uc5c5\uc758 \uc608\uc2dc\ub97c \ud1b5\ud574 \uc81c\uc2dc\ud560 \uac83\uc774\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \ubcf4\uae30 1\uc758 \uc2a4\ud30c\uc774\ub354 \ub2e4\uc774\uc5b4\uadf8\ub7a8\uc5d0\uc11c \uc81c\uc2dc\ub41c \uc5ec\uc12f \uac00\uc9c0 \uce21\uba74\ub4e4\uc5d0 \ub300\ud574 \uc88b\uc740 \uc810\uc218\ub97c \ubc1b\uc744\uc218\ub85d, \uae30\uc5c5\uc740 \uc774\ud574\ub2f9\uc0ac\uc790\uc5d0\uac8c \ub354 \ub9ce\uc740 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\uace0 \ubcc0\ud654\ud558\ub294 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \ud2b8\ub80c\ub4dc \ud558\uc5d0\uc11c \uc9c0\uc18d\ud574\uc11c \uc720\uc9c0\ud558\uae30\uc5d0 \ub354 \uc720\ub9ac\ud55c \uc785\uc9c0\uc5d0 \uc788\ub294 \uac83\uc774\uba70, \ub530\ub77c\uc11c \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ud68c\ubcf5 \ud0c4\ub825\uc131, \uc9c0\uc18d \uac00\ub2a5\uc131, \uacbd\uc7c1 \uc6b0\uc704\uac00 \uac1c\uc120\ub41c\ub2e4.<\/p>\n<blockquote><p><strong>1. \uacbd\uc81c\uc801 \ud65c\ub825<\/strong><\/p><\/blockquote>\n<p>\uacbd\uc81c\uc801 \ud65c\ub825\uc5d0\uc11c \ub192\uc740 \uc810\uc218\ub97c \ubc1b\uc740 \uae30\uc5c5\uc740 \uc790\uc0ac \uc9c1\uc6d0\uacfc \uacf5\uae09\uc0ac\uc2ac \ubc0f \ub354 \ub113\uc740 \ubc94\uc704\uc758 \uc0dd\ud0dc\uacc4 \ub0b4\uc5d0 \uc788\ub294 \uadfc\ub85c\uc790\ub4e4\uc744 \uc704\ud55c \uc0dd\uacc4 \ubc0f \uacbd\uc81c\uc801 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud568\uc73c\ub85c\uc368 \uacbd\uc81c\uc801 \ubc88\uc601\uc744 \ucd09\uc9c4\ud55c\ub2e4. \ub610\ud55c, \uae30\uc5c5\uc740 \uacbd\uc81c\ud65c\ub3d9 \uc7a5\ub824, \ub0a9\uc138, \ud22c\uc790, \uae30\ud0c0 \uc2b9\uc218 \ud6a8\uacfc(\uc18c\uc0c1\uacf5\uc778\uc744 \uc704\ud55c \uae30\ubc18 \uc81c\uacf5 \ub4f1) \ucc3d\ucd9c\uc744 \ud1b5\ud574 \uacf5\ub3d9\uccb4\uc640 \uc0ac\ud68c\uc758 \uacbd\uc81c\uc801 \ud65c\ub825\uc5d0 \uae30\uc5ec\ud55c\ub2e4.<\/p>\n<p>\uc544\ud504\ub9ac\uce74\uc758 <strong>\uc5e0\ud398\uc0ac(M-Pesa)<\/strong>, \ube0c\ub77c\uc9c8\uc758 <strong>\ub204\ubc45\ud06c(Nubank)<\/strong>, \uc911\uad6d\uc758 <strong>\uc564\ud2b8\ud30c\uc774\ub0b8\uc15c(Ant Financial)<\/strong> \ub4f1 \ub514\uc9c0\ud138 \uae08\uc735\uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uc218\ubc31\ub9cc \uba85\uc5d0 \ub2ec\ud558\ub294 \uae08\uc735\uc18c\uc678\uacc4\uce35 \uace0\uac1d\uc758 \uae08\uc735 \uc774\ub825 \ucd95\uc801, \uc0c1\ud488 \uad6c\ub9e4 \ubc0f \uc18c\uc0c1\uacf5\uc5c5 \uc131\uc7a5\uc744 \uc704\ud55c \uc18c\uc561 \ub300\ucd9c \uc774\uc6a9, \uc7a5\uae30\uc801\uc778 \uc800\ucd95 \ud655\ub300 \ub610\ub294 \uc18c\uc561 \ubcf4\ud5d8\uc744 \ud1b5\ud55c \ud544\uc218 \uc790\uc0b0 \ubcf4\ud638 \ub610\ub294 \uc9c0\uc18d\uc801\uc778 \uc790\ub140 \uad50\uc721\uc744 \uc9c0\uc6d0\ud55c\ub2e4. \uc774\ub4e4 \uae30\uc5c5\uc740 \ube44\uc988\ub2c8\uc2a4\ub97c \uc601\uc704\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc0ac\ud68c\uc758 \uacbd\uc81c\uc801 \ud65c\ub825\uc5d0 \uc0c1\ub2f9\ud55c \uae30\uc5ec\ub97c \ud55c\ub2e4.<\/p>\n<blockquote><p><strong>2. \ud658\uacbd\uc801 \uc9c0\uc18d \uac00\ub2a5\uc131<\/strong><\/p><\/blockquote>\n<p>\ud658\uacbd\uc801 \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \ucc3d\ucd9c\ud558\ub294 \uae30\uc5c5\uc740 \uc6b4\uc601, \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4, \uac00\uce58 \uc0ac\uc2ac\uc758 \ubaa8\ub4e0 \uce21\uba74(\uc6d0\uc790\uc7ac \uc218\uae09\ubd80\ud130 \uc0ac\uc6a9 \ubc0f \ucc98\ub9ac\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0)\uc5d0\uc11c \ud658\uacbd \ubc1c\uc790\uad6d\uc744 \uac1c\uc120\ud55c\ub2e4. \ub0b4\ubd80\uc801\uc73c\ub85c\ub294, \uc5d0\ub108\uc9c0 \ubc0f \uc6d0\uc790\uc7ac\uc758 \uc0ac\uc6a9\uc744 \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \uac10\ucd95\ud558\uace0, \uc0dd\uba85 \ub2e4\uc591\uc131 \ubc0f \uc218\uc790\uc6d0\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc904\uc774\uba70, \uc628\uc2e4\uac00\uc2a4 \ubc30\ucd9c\uc744 \uac10\ucd95\ud558\uace0 \ubaa8\ub4e0 \uc794\uc5ec \uacf5\ud574 \ubc0f \ud3d0\uae30\ubb3c\uc744 \uc81c\uac70\ud558\ub294 \uc2dc\uc2a4\ud15c\uc744 \uac1c\ubc1c\ud55c\ub2e4. \uc678\ubd80\uc801\uc73c\ub85c\ub294, \uc81c\ud488 \ud68c\uc218, \uc7ac\uc0ac\uc6a9 \ubc0f \uc7ac\ud65c\uc6a9 \ud504\ub85c\uadf8\ub7a8\uc744 \ub9c8\ub828\ud558\uc5ec \uc21c\ud658\uc131\uc744 \uac1c\uc120\ud558\uace0 \ud3d0\uae30\ubb3c\uc744 \uc0c8\ub85c\uc6b4 \uac00\uce58\uc758 \ud750\ub984\uc73c\ub85c \uc804\ud658\ud55c\ub2e4. \uc774\ub7ec\ud55c \uce21\uba74\uc758 \ucd5c\uc120\ub450\uc5d0 \uc788\ub294 \uae30\uc5c5\ub4e4\uc740 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc644\ud654\ud558\uac70\ub098 \uc904\uc774\ub294 \uac83\uc744 \ub118\uc5b4\uc11c\uc11c \uc21c\ud658\uacbd\uc801 \ud3b8\uc775(net environmental benefits)\uc744 \ucc3d\ucd9c\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud1b5\ud574 \ud658\uacbd \uc774\uc288\ub97c \uc9c1\uc811\uc801\uc73c\ub85c \ud574\uacb0\ud560 \uc218 \uc788\ub2e4. \uc608\ub97c \ub4e4\uba74, \uc790\uc5f0 \uc11c\uc2dd\uc9c0\ub97c \ubcf5\uad6c\ud558\uac70\ub098 \uc790\uc6d0\uc744 \uc7ac\ucc3d\ucd9c\ud558\uac70\ub098 \uc800\ud0c4\uc18c \uad50\ud1b5 \ub300\uc548\uc744 \uc81c\uacf5\ud560 \uc218\ub3c4 \uc788\ub2e4. \uc774 \uc911 \ub9ce\uc740 \ubd80\ubd84\uc740 \ub514\uc9c0\ud138 \ubc0f \uae30\uc220 \ubc1c\uc804\uc758 \ud601\uc2e0\uc801 \ud65c\uc6a9\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9c4\ub2e4.<\/p>\n<p>\uc138\uacc4 \ucd5c\ub300 \ubaa8\ub4c8\ud615 \ubc14\ub2e5\uc7ac \uc81c\uc870\uae30\uc5c5 <strong>\uc778\ud130\ud398\uc774\uc2a4(Interface)<\/strong>\ub294 \uc7ac\ud65c\uc6a9 \ubc0f \ubc14\uc774\uc624 \uc790\uc7ac\ub85c \uce74\ud3ab \ud0c0\uc77c\uc744 \ub9cc\ub4e0\ub2e4. \uc774\ub7ec\ud55c \ud0c0\uc77c\uc740 \ud0c4\uc18c\ub97c \uac00\ub450\uc5b4\ub450\uae30 \ub54c\ubb38\uc5d0 \ud0c4\uc18c\uac00 \uacf5\uae30 \uc911\uc73c\ub85c \ube60\uc838\ub098\uac00\uc9c0 \ubabb\ud55c\ub2e4. \uc778\ud130\ud398\uc774\uc2a4\ub294 \uc774\ub7ec\ud55c \uae30\uc220\uc744 \uc218\uba85\uc774 \ub2e4\ud55c \uc81c\ud488\uc758 \ud68c\uc218 \ubc0f \uc7ac\ud65c\uc6a9 \ud504\ub85c\uadf8\ub7a8\uacfc \uacb0\ud569\ud568\uc73c\ub85c\uc368 \ucd5c\ucd08\uc758 \u201c\ud0c4\uc18c \ub124\uac70\ud2f0\ube0c\u201d \ubc14\ub2e5\uc7ac \uc0c1\ud488\uc744 \uac1c\ubc1c\ud588\ub2e4. \uc778\ud130\ud398\uc774\uc2a4\ub294 \uc9c0\uad6c\ub97c \ub418\uc0b4\ub9ac\uace0, \uc9c0\uad6c\uc628\ub09c\ud654\ub97c \uc5b5\uc81c\ud558\uba70, \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ub0a8\uae30\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uaca0\ub2e4\ub294 \ube44\uc804\uc5d0 \ub354\uc6b1 \uac00\uae4c\uc6cc\uc9c0\uace0 \uc788\ub2e4.<\/p>\n<blockquote><p><strong>3. \uc0dd\uc560 \uc6f0\ube59<\/strong><\/p><\/blockquote>\n<p>\uae30\uc5c5\uc740 \uc9c1\uc6d0, \uace0\uac1d, \uae30\uc5c5\uc774 \uc18d\ud55c \uad11\ubc94\uc704\ud55c \uacf5\ub3d9\uccb4\uc758 \uc0b6\uc758 \uc9c8\uacfc \uc6f0\ube59\uc744 \uac1c\uc120\ud55c\ub2e4. \uae30\uc5c5\uc740 \uc9c1\uc6d0\ub4e4\uc5d0\uac8c \uac01\uc885 \ud61c\ud0dd\uacfc \uc131\uc7a5 \ubc0f \uc790\uc544\uc2e4\ud604\uc758 \uae30\ud68c\ub97c \ud3ec\ud568\ud55c \uac74\uac15\ud558\uace0 \uacf5\uc815\ud558\uba70 \ud488\uc704 \uc788\ub294 \uc5c5\ubb34 \ud658\uacbd\uc744 \uc81c\uacf5\ud55c\ub2e4. \uae30\uc5c5\uc758 \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\ub294 \uc548\uc804\ud558\uace0 \uc720\uc775\ud558\uba70 \uac1c\uc778\uc758 \uc790\uc544\uc2e4\ud604\uc744 \ub3d5\ub294\ub2e4. \uae30\uc5c5\uc758 \uacf5\ub3d9\uccb4 \ud65c\ub3d9\uc740 \ud488\uc704, \uc548\uc804, \uac74\uac15, \uad50\uc721 \ud65c\ub3d9\uc744 \uac15\ud654\ud55c\ub2e4. \uae30\uc5c5\uc740 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4 \ud65c\ub3d9, \uace0\uac1d\uc758 \uacbd\ud5d8, \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \uc788\uc5b4 \uc6f0\ube59\uc744 \uc124\uacc4 \uc6d0\uce59\uc73c\ub85c \uc0bc\ub294\ub2e4.<\/p>\n<p><strong>\uc77c\ubcf8 \uc0dd\uba85(Nippon Insurance)<\/strong>\uc740 \uace0\ub839 \ubcf4\ud5d8\uac00\uc785\uc790\uc5d0\uac8c \ub354 \ub9ce\uc740 \uc5f0\uae08\uc744 \uc9c0\uae09\ud558\ub294 <strong>\uadf8\ub791 \uc5d0\uc774\uc9c0(Gran Age)<\/strong>\u00a0\ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \ub178\uc778\ub4e4\uc774 \ud488\uc704 \uc788\uac8c \uc0b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. \ub610\ud55c, \uc778\uc9c0 \uc7a5\uc560 \uc608\ubc29\uc744 \ub3d5\uace0, \uc77c\uc0c1\uc0dd\ud65c \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud558\uba70, \ub178\uc778\ub4e4\uc744 \uc0ac\ud68c\uc801 \uae30\ud68c\uc5d0 \ucc38\uc5ec\uc2dc\ud0a4\ub294 \uc77c\ub2e8\uc758 \ubd80\uac00 \uc11c\ube44\uc2a4\ub3c4 \uc81c\uacf5\ud55c\ub2e4.<\/p>\n<blockquote><p><strong>4. \uc724\ub9ac\uc801 \uc5ed\ub7c9<\/strong><\/p><\/blockquote>\n<p>\uc774 \uce21\uba74\uc744 \uc9c0\uc18d\ud574\uc11c \uc2e4\ud589\ud558\ub294 \uae30\uc5c5\uc740 \uc790\uc0ac\uc758 \uc6b4\uc601 \uce21\uba74\uacfc \ub354 \uad11\ubc94\uc704\ud55c \uc0dd\ud0dc\uacc4\uc801 \uce21\uba74\uc5d0\uc11c \uc724\ub9ac\uc801 \uad00\ud589\uc744 \uac15\ud654\ud558\uace0 \uc2dc\ud589\ud55c\ub2e4. \uacac\uc2e4\ud55c \uac70\ubc84\ub10c\uc2a4 \uad6c\uc870\ub97c \uc218\ub9bd\ud558\uace0, \uc774\uc0ac\ud68c\uc758 \ub3c5\ub9bd\uc131\uc744 \ubcf4\uc7a5\ud558\uba70, \uac15\ub825\ud55c \uac10\uc0ac \ubc0f \uc900\ubc95 \uac10\uc2dc \ud504\ub85c\uc138\uc2a4\ub97c \uc2e4\ud589\ud55c\ub2e4. \ucc45\uc784 \uc788\ub294 \uc6d0\uc790\uc7ac \uc218\uae09 \ubc0f \ub9c8\ucf00\ud305 \uad00\ud589\uc774\ub098 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \ubc0f \ubcf4\uc548\uc744 \ubcf4\uc7a5\ud558\ub294 \uc2dc\uc2a4\ud15c\uc744 \uc218\ub9bd\ud560 \uc218\ub3c4 \uc788\ub2e4. \ub610\ud55c, \ubc18\ubd80\ud328\uc758 \uc785\uc7a5\uc744 \uacac\uc9c0\ud558\uace0 \uc778\uad8c \ubcf4\ud638\uc5d0 \ub300\ud55c \uc758\uc9c0\ub97c \uc2e4\ud604\ud558\uba70(\uae30\uc5c5\uc758 \uc774\uc0c1\uc744 \uc2e4\ud604) \uc77c\ubc18\uc801\uc73c\ub85c \uacf5\ub3d9\uccb4\uc640 \uc0ac\ud68c\uc5d0 \uac15\ub825\ud55c \uc724\ub9ac\uc801 \uad00\ud589\uc744 \uc7a5\ub824\ud568\uc73c\ub85c\uc368 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud55c \uc804\ubc18\uc801\uc778 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud55c\ub2e4. \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \ubc29\uc2dd\uc73c\ub85c \uc790\uc0ac\uc758 \ud589\ub3d9\uacfc \uc5c5\uacc4\uc758 \ud589\ub3d9\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uacfc \ucc45\uc784\uc744 \uc2e4\ud604\ud55c\ub2e4.<\/p>\n<p>2017\ub144 \uc2ed\uc5b5 \ub2ec\ub7ec \ub9e4\ucd9c\uc744 \ub118\uc5b4\uc120 \uc601\uad6d\uc758 \ube44\uc0c1\uc7a5 \ud654\uc7a5\ud488 \uae30\uc5c5 <strong>\ub7ec\uc26c(Lush)<\/strong>\ub294 \ud658\uacbd\uc801 \uc9c0\uc18d\uac00\ub2a5\uc131\uacfc \uc724\ub9ac\uc801 \uac00\uce58\ub97c \ubc14\ud0d5\uc73c\ub85c \ud558\ub294 \uc0c1\uc9d5\uc801\uc778 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\uc5ec &#8216;\ud654\uc7a5\ud488 \ud601\uc2e0&#8217;\uc744 \ucc3d\ucd9c\ud588\ub2e4. \ub7ec\uc26c\uc758 \ubaa8\ub4e0 \uc0c1\ud488\uc740 \uc724\ub9ac\uc801\uc778 \ubc29\ubc95\uc73c\ub85c \uacf5\uae09\ub418\ub294 \ub2e8\uc21c\ud55c \ubca0\uc9c0\ud14c\ub9ac\uc5b8(80%\ub294 \ube44\uac74) \uc7ac\ub8cc\ub4e4\ub85c \uad6c\uc131\ub41c\ub2e4. \ub7ec\uc26c\ub294 \uc5b4\ub5a4 \uc885\ub958\uc758 \ub3d9\ubb3c \uc2e4\ud5d8\ub3c4 \ud558\uc9c0 \uc54a\uc73c\uba70, \uac19\uc740 \uc724\ub9ac\uc801 \uc785\uc7a5\uc744 \uacac\uc9c0\ud558\ub294 \uacf5\uae09\uc5c5\uccb4\ub4e4\uacfc\ub9cc \ud611\uc5c5\ud568\uc73c\ub85c\uc368 \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654\ud55c\ub2e4. \ub7ec\uc26c\ub294 \uc790\uc0ac\uc758 \uacf5\uae09\uc0ac\uc2ac \ubc0f \uc6b4\uc601 \uc804\ubc18\uc5d0\uc11c \uae30\uc5c5\uac00\uce58\ub97c \uc801\uc6a9\ud558\ub294 \ud55c\ud3b8, \uc774\ub7ec\ud55c \uc774\uc288\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \uc778\uc2dd\ub3c4 \uc81c\uace0\ud558\uc5ec \uc18c\ube44\uc790\uc758 \uc724\ub9ac\uc801\uc774\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc0c1\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4.<\/p>\n<blockquote><p><strong>5. \uc0ac\ud68c\uc801 \ud65c\uc131\ud654<\/strong><\/p><\/blockquote>\n<p>\uc0ac\ud68c\uc801 \ud65c\uc131\ud654\ub97c \uc7a5\ub824\ud558\ub294 \uae30\uc5c5\uc740 \uc81c\ub300\ub85c \uae30\ub2a5\ud558\ub294 \uac1c\ubc29\uc801\uc778 \uc870\uc9c1 \ubc0f \uc0ac\ud68c\ub97c \uc870\uc131\ud558\uace0 \uc774\uc5d0 \uae30\uc5ec\ud558\ub294 \ud575\uc2ec \ud65c\ub3d9\ub4e4\uc744 \uc218\ub9bd\ud55c\ub2e4. \ub0b4\ubd80\uc801\uc73c\ub85c \uc774\ub294 \ub354\uc6b1 \ud65c\ubc1c\ud55c \uc778\ub825\ucc38\uc5ec\ub97c \ucd09\uc9c4\ud558\uace0, \ubd88\ub9cc \uc0ac\ud56d\uc744 \uad00\ub9ac\ud558\uace0 \uc2dc\uc815\ud558\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \uac15\ud654\ud560 \ubfd0 \uc544\ub2c8\ub77c \ub370\uc774\ud130 \ud22c\uba85\uc131\ub3c4 \uc99d\uac00\uc2dc\ud0a8\ub2e4. \uc678\ubd80\uc801\uc73c\ub85c\ub294, \uc81c\ub300\ub85c \uae30\ub2a5\ud558\ub294 \uc0ac\ud68c\ub97c \ud65c\uc131\ud654\ud558\uace0 \uc774\ub97c \uc9c0\uc6d0\ud558\ub294 \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\uc758 \uac1c\ubc1c\uc744 \ud3ec\ud568\ud55c\ub2e4 \u2013 \uc5ec\uae30\uc5d0\uc11c \uc81c\ub300\ub85c \uae30\ub2a5\ud558\ub294 \uc0ac\ud68c\ub780 \uc0ac\ud68c\uc801 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0, \uc548\uc804\ud55c \uc120\uac70 \ubc0f \ub300\uc758\uc6d0 \uc120\ubc1c \ud504\ub85c\uc138\uc2a4\ub97c \ubcf4\uc7a5\ud558\uba70, \uacf5\uacf5\uc7ac \ubc0f \uacf5\uacf5 \uc11c\ube44\uc2a4\uc758 \ud6a8\uacfc\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \uc2e4\ud589\uc744 \uc9c0\uc6d0\ud558\uac70\ub098 \ud2b9\uc815 \uc774\uc288\uc5d0 \ub300\ud55c \uc758\uc2dd \ubc0f \uad50\uc721\uc744 \uac15\ud654\ud558\ub294 \uc0ac\ud68c\ub97c \uc758\ubbf8\ud55c\ub2e4.<\/p>\n<p>2018\ub144\uc5d0 \ucd9c\ubc94\ud55c <strong>\ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8(Microsoft)<\/strong>\uc758 <strong>\ubbfc\uc8fc\uc8fc\uc758 \uc218\ud638 \ud504\ub85c\uadf8\ub7a8(Defending Democracy Program)<\/strong>\uc740 \uc0ac\uc774\ubc84\ubcf4\uc548 \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \ud1b5\ud569 \ubc0f \ud655\ub300\ud558\uc5ec \uac01\uad6d \uc815\ubd80\uac00 \uc120\uac70 \uad00\ub828 \ucea0\ud398\uc778\uc744 \ud574\ud0b9\uc73c\ub85c\ubd80\ud130 \ubcf4\ud638\ud558\uace0, \uc798\ubabb\ub41c \uc815\ubcf4\uc5d0 \ub300\ud574 \ubc29\uc5b4\ud558\uba70, \ubbfc\uc8fc \uc0ac\ud68c\uc758 \uc120\uac70 \ud504\ub85c\uc138\uc2a4\uc758 \uccad\ub834\uc131\uc744 \uc720\uc9c0\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4.<\/p>\n<blockquote><p><strong>6. \uc811\uadfc\uc131 \ubc0f \ud3ec\uc6a9\uc131<\/strong><\/p><\/blockquote>\n<p>\uc774 \uce21\uba74\uc5d0\uc11c \uc9c4\uc804\uc744 \uc774\ub8e8\ub294 \uae30\uc5c5\uc740 \uadfc\ub85c\uc790\uc640 \uc9c1\uc6d0\uc774 \uae30\ud68c\uc5d0 \ub300\ud574 \ube44\ucc28\ubcc4\uc801, \ud3ec\uc6a9\uc801, \ud3c9\ub4f1\ud55c \uc811\uadfc\uc131\uc744 \uac16\ub3c4\ub85d \ubcf4\uc7a5\ud55c\ub2e4. \uc774\ub7ec\ud55c \uae30\ud68c\uc5d0\ub294 \ubcf4\uc0c1, \ucee4\ub9ac\uc5b4 \uc635\uc158, \uc778\uc815, \uc0ac\ud68c\uc801 \uc2dd\ubcc4\uc694\uc18c(\ub2a5\ub825, \uc5f0\ub839, \ubbfc\uc871, \uc131\ubcc4, \uc778\uc885, \uc885\uad50, \uc131\uc801 \uc131\ud5a5, \uc0ac\ud68c\uacbd\uc81c\uc801 \uc0c1\ud0dc, \ub610\ub294 \uacc4\uae09 \ub4f1)\uc640 \uc0c1\uad00\uc5c6\ub294 \uc9c4\uae09 \uc5ed\ub7c9\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\ub2e4. \uc678\ubd80\uc801\uc73c\ub85c, \uae30\uc5c5\uc740 \uc790\uc0ac\uc758 \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \uc124\uacc4\ud560 \ub54c \uc0ac\ud68c\uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ubc94\uc704 \uc804\ubc18\uc758 \uc18c\ube44\uc790 \ubc0f \uacf5\ub3d9\uccb4\uac00 \uc774\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ud55c\ub2e4. \ub610\ud55c, \uae30\uc5c5\uc774 \uc601\uc704\ud558\ub294 \uc0ac\uc5c5\uc744 \ucd5c\uc120\uc758 \uc0c1\ud0dc\ub85c \ub354 \ub9ce\uc740 \uc0ac\ub78c\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \ubc29\uc548\uc744 \uc9c0\uc18d\uc801\ud574\uc11c \uace0\ub824\ud55c\ub2e4.<\/p>\n<p><strong>\ud78c\ub450\uc2a4\ud0c4 \uc720\ub2c8\ub808\ubc84(Hindustan Unilever)<\/strong>\ub294 2001\ub144\uc5d0 \ucd9c\ubc94\ub41c <strong>\ud504\ub85c\uc81d\ud2b8 \uc0e5\ud2f0(Project Shakti)<\/strong> \uc774\ub2c8\uc154\ud2f0\ube0c\ub85c \uc2ed\ub9cc\uc5ec \uba85\uc758 \uc5ec\uc131 \uc18c\uc0c1\uacf5\uc778\ub4e4\ub85c \uad6c\uc131\ub41c \ubaa8\uc138\ud608\uad00\ud615 \uc720\ud1b5 \ub124\ud2b8\uc6cc\ud06c\ub97c \uac1c\ubc1c\ud588\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc73c\ub85c \uc624\uc9c0 \ubc0f \uc18c\uc678 \uc9c0\uc5ed \ub18d\ucd0c \ub9c8\uc744\uc5d0 \uc0ac\ub294 \uc218\ucc9c\ub9cc \uba85\uc758 \uc778\ub3c4 \uace0\uac1d\ub4e4\uc5d0\uac8c \ud569\ub9ac\uc801\uc778 \uac00\uaca9\uc758 \uc720\ub2c8\ub808\ubc84 \uc0c1\ud488\uc774 \uc81c\uacf5\ub418\uc5c8\ub2e4. \uc774 \ud504\ub85c\uadf8\ub7a8\uc740 \uace0\uac1d\uc5d0\uac8c \uc0c1\ud488\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\uc744 \ub192\uc5ec\uc904 \ubfd0 \uc544\ub2c8\ub77c \uacbd\uc81c\uc801 \ud3ec\uc6a9\uc131 \ubc0f \uc5ec\uc131\uc758 \uc5ed\ub7c9 \uc99d\uc9c4\ub3c4 \ucd09\uc9c4\ud55c\ub2e4.<\/p>\n<blockquote><p>\uae30\uc5c5\uc740 \ube44\uc988\ub2c8\uc2a4\uc758 \ubaa8\ub4e0 \uce21\uba74\uc5d0 \ub300\ud574 \u2018\uc0dd\uc560 \uc6f0\ube59\u2019\uc744 \uc124\uacc4 \uc6d0\uce59\uc73c\ub85c \uace0\ub824\ud574\uc57c \ud55c\ub2e4.<\/p><\/blockquote>\n<p>\uae30\uc5c5\uc740 \uc5ec\uc12f \uac00\uc9c0 \uce21\uba74 \ubaa8\ub450\ub97c \uc804\uccb4\uc801\uc73c\ub85c \uace0\ub824\ud558\uc5ec \uc790\uc0ac\uc758 \uc804\uccb4 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \ud3b8\uc775\uc758 \ubc1c\uc790\uad6d\uc744 \uae30\uc900\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud3c9\uac00\ud574\uc57c \ud55c\ub2e4. \uc6b0\ub9ac\uc758 \uc790\uccb4 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc740 \uc0ac\ud68c\uc801 \ud3b8\uc775(\uc5ec\uc12f \uac00\uc9c0 \uce21\uba74 \uc911 \ub2e4\uc12f \uac00\uc9c0 \uce21\uba74\uc774 \ud574\ub2f9)\uc758 \uac1c\ubc1c\uc774 \uc800\uc870\ud558\uc5ec, \uacf5\ub3d9\uc758 \uc120\uc758 \uae30\uc5ec\uc5d0\uc11c \ucc3d\ucd9c\ub420 \uc218 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c\ub97c \ub193\uce60 \uac00\ub2a5\uc131\uc774 \uc788\ub2e4.<\/p>\n<p>\uc6b0\ub9ac\uac00 \uc5f0\uad6c\ud55c SBM-I \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 2\/3 \uac00\uae4c\uc774\ub294 \uc5ec\uc12f \uac00\uc9c0 \uce21\uba74 \uc804\ubc18\uc5d0\uc11c \uc81c\ud55c\uc801\uc778 \ubc1c\uc790\uad6d\uc744 \ubcf4\uc778 \ubc18\uba74, 1\/3\ub9cc\uc774 \uc138 \uac00\uc9c0 \uc774\uc0c1\uc758 \uce21\uba74\uc5d0\uc11c \uc601\ud5a5\uc744 \ucc3d\ucd9c\ud55c\ub2e4. \uc6b0\ub9ac\uc758 \uc0d8\ud50c \ucf00\uc774\uc2a4 \uc911 \uac00\uc7a5 \uacf5\ud1b5\uc73c\ub85c \ub098\ud0c0\ub098\ub294 \uc601\ud5a5\uc758 \uce21\uba74\uc774 \ud658\uacbd\uc801 \uc9c0\uc18d\uac00\ub2a5\uc131\uc778 \uac83\uc740 \uc5b4\uca4c\uba74 \ub2f9\uc5f0\ud55c \uc77c\uc77c \uc218\ub3c4 \uc788\ub2e4(\uc808\ubc18 \uc774\uc0c1\uc758 \ucf00\uc774\uc2a4\uac00 \uc774 \uce21\uba74\uc744 \uc704\ud574 \ucd5c\uc801\ud654\ud568). \uacbd\uc81c\uc801 \ud65c\ub825\uc740 \ub450 \ubc88\uc9f8, \uc811\uadfc\uc131 \ubc0f \ud3ec\uc6a9\uc131\uc740 \uc138 \ubc88\uc9f8\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n<p>\uc5ec\uc12f \uac00\uc9c0 \uce21\uba74 \uc804\ubc18\uc758 \uc810\uc218\ub97c \uc62c\ub9ac\ub3c4\ub85d \ud601\uc2e0\ud568\uc73c\ub85c\uc368, \uae30\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \uac00\uce58 \ucc3d\ucd9c \ubc0f \uacbd\uc7c1\ub825\uc758 \uadfc\uac04\uc778 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \ud3b8\uc775\uc744 \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\ub2e4. \ub610\ud55c, \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \ucda9\uaca9\uacfc \ubcc0\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\uc751\ud574 \ubbf8\ub798\uc758 \ub300\ube44\ub97c \ud560 \uc218\ub3c4 \uc788\ub2e4. \uc608\ub97c \ub4e4\uba74, \ud3ec\uc7a5\uc18c\ube44\uc7ac \uae30\uc5c5\uc740 \uc601\uc591\uac00 \uc788\ub294 \uc2dd\ud488\uc758 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud655\ub300\ud558\ub294 \ud55c\ud3b8(\uc0dd\uc560 \uc6f0\ube59), \uac00\uacf5 \uc13c\ud130\uc5d0\uc11c \ub354 \uac00\uae4c\uc6b4 \uacf3\uc5d0\uc11c \uc7ac\ub8cc\ub97c \uacf5\uae09\ubc1b\uc74c\uc73c\ub85c\uc368 \uace0\uac1d\uacfc \uac00\uae4c\uc6b4 \uacf3\uc5d0\uc11c \uace0\uc6a9\uc744 \ud655\ub300\ud558\uace0(\uacbd\uc81c\uc801 \ud65c\ub825) \uc6b4\uc1a1 \uad00\ub828 \ubc30\ucd9c\uac00\uc2a4\ub97c \uc800\uac10\ud560 \uc218 \uc788\ub2e4(\ud658\uacbd\uc801 \uc9c0\uc18d \uac00\ub2a5\uc131). \uc774\uc640 \ube44\uc2b7\ud558\uac8c, \uc18c\uc561\uae08\uc735\uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc774\ubbf8 \uc811\uadfc\uc131 \ubc0f \ud3ec\uc6a9\uc131 \uce21\uba74\uc5d0\uc11c \uc6b0\uc218\ud55c \ud540\ud14c\ud06c \uae30\uc5c5\uc740 \uc11c\ubc84\uc758 \ud0c4\uc18c \ubc30\ucd9c\uc744 \uc644\ud654\ud558\uac70\ub098 \ubd80\ucc44\ub97c \uc720\ubc1c\ud558\ub294 \uc18c\ube44 \ud328\ud134\uc744 \uc5b5\uc81c\ud558\uace0 \uc18c\uc561\uc735\uc790\ub97c \u201c\ub179\uc0c9\u201d \uc0c1\ud488 \ubc0f \ud22c\uc790 \ucabd\uc73c\ub85c \uc720\ub3c4\ud558\uc5ec \uc724\ub9ac\uc801 \uc5ed\ub7c9\uacfc \ud658\uacbd\uc801 \uc9c0\uc18d\uac00\ub2a5\uc131\uc744 \uc131\uc7a5\uc2dc\ud0ac \uc218\ub3c4 \uc788\ub2e4. \ubcf4\uae30 2\ub294 \uac1c\uc120\uc744 \uc774\ub8e8\uace0\uc790 \ud558\ub294 \ub450 \uae30\uc5c5\uc758 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \ud3b8\uc775 \ubc1c\uc790\uad6d\uc744 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n<p><a href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-2-KR-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4016\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-2-KR-1.png\" alt=\"\ud658\uacbd\/\uc0ac\ud68c\uc801 \ud3b8\uc775 \ubc1c\uc790\uad6d\uc758 \uc608\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-2-KR-1.png 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-2-KR-1-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-2-KR-1-1024x576.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-2-KR-1-768x432.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-2-KR-1-696x392.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-2-KR-1-1068x601.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/05\/Chart-2-KR-1-747x420.png 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<blockquote><p>\uad11\ubc94\uc704\ud558\uace0 \uc785\uc99d\ud560 \uc218 \uc788\ub294 \ud658\uacbd\/\uc0ac\ud68c\uc801 \ud3b8\uc775\uc740 \uc9c0\uc18d\uac00\ub2a5\ud55c \uacbd\uc7c1\ub825\uc758 \ud575\uc2ec \uc6d0\ucc9c\uc774 \ub420 \uac83\uc774\ub2e4.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong>\uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \ud1b5\ud55c \ud68c\ubcf5 \ud0c4\ub825\uc131<\/strong><\/h3>\n<p>\ud32c\ub370\ubbf9\uc758 \uc5ec\ud30c \uc18d\uc5d0\uc11c, \ub9ce\uc740 \uae30\uc5c5\uc774 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc7ac\uace0\ud558\uc5ec \ud6a8\uc728\uc131\ubcf4\ub2e4\ub294 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \ubaa9\ud45c\ub85c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0\uc790 \ud558\ub294 \uc9c0\uae08, \uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud601\uc2e0\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \ubbf8\ub798\uc758 \uc704\uae30 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uacac\uc2e4\ud558\uac8c \uae30\ub2a5\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ud6a8\uacfc\uc801\uc778 \uc811\uadfc\ubc29\uc2dd\uc744 \uc81c\uc2dc\ud55c\ub2e4. SBM-I\ub97c \uc801\uc6a9\ud558\ub824\uba74 \uae30\uc5c5\uc740 \ud604\uc7ac\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \ubaa8\ub4e0 \uc774\ud574\ub2f9\uc0ac\uc790\ub97c \uc704\ud574 \ucc3d\ucd9c\ud558\ub294 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \uac00\uce58\uc5d0 \ub300\ud574 \uc194\uc9c1\ud558\uac8c \ud3c9\uac00\ud574\uc57c \ud55c\ub2e4. \uc774\ub7ec\ud55c \ud3c9\uac00\ub294 \ubcf4\ub2e4 \ud68c\ubcf5 \ud0c4\ub825\uc801\uc778 \ubaa8\ub378\uc744 \uc704\ud55c \ud601\uc2e0\uc758 \ucd09\uc9c4\uc81c \uc5ed\ud560\uc744 \ud574\uc57c \ud55c\ub2e4. \uc55e\uc73c\ub85c\ub294, \uae30\uc5c5\uc774 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud1b5\ud574 \uad11\ubc94\uc704\ud558\uace0 \uc785\uc99d\ud560 \uc218 \uc788\ub294 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \ud3b8\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ub2a5\ub825\uc774 \uc9c0\uc18d \uac00\ub2a5\ud55c \uacbd\uc7c1\ub825\uc758 \ud575\uc2ec \uc6d0\ucc9c\uc774 \ub420 \uac83\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2021\/maximizing-environmental-and-societal-benefits-from-your-business-model\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\ud558\uae30\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucf54\ub85c\ub098 19 \ud32c\ub370\ubbf9\uc740 \ub9ce\uc740 \uae30\uc5c5\uc758 \ud68c\ubcf5 \ud0c4\ub825\uc131\uacfc \uc0dd\uc874\ub2a5\ub825\uc744 \uc2dc\ud5d8\ud558\ub294 \ud2b9\uc218\ud55c \ub3c4\uc804\uacfc\uc81c\uc774\ub2e4. \uae30\uc5c5\ub4e4\uc774 \uc7ac\uac74\uc744 \uaf80\ud558\uace0 \uc788\ub294 \uc9c0\uae08, \uc5b4\ub5a4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \ubcc0\ud654\uc640 \ud601\uc2e0\uc774 \uc774\ud574\ub2f9\uc0ac\uc790\ub4e4\uc5d0\uac8c \uac00\uc7a5 \ud658\uacbd\uc801\uc774\uace0 \uc0ac\ud68c\uc801\uc778 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uac83\uc774\ub77c\uace0 \ud3c9\uac00\ud560 \uc218 \uc788\uc744\uae4c?<\/p>\n","protected":false},"author":1,"featured_media":4017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[157],"tags":[49,93,92,94],"class_list":{"0":"post-4014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-climate-change-sustainability","8":"tag-esg","9":"tag-93","10":"tag-92","11":"tag-94"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=4014"}],"version-history":[{"count":7,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4014\/revisions"}],"predecessor-version":[{"id":4024,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4014\/revisions\/4024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/4017"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=4014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=4014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=4014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}