{"id":4123,"date":"2021-06-22T17:37:23","date_gmt":"2021-06-22T08:37:23","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=4123"},"modified":"2021-10-14T18:45:41","modified_gmt":"2021-10-14T09:45:41","slug":"modern-marketing-for-sustained-advantage-and-growth-in-the-fashion-industry","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/modern-marketing-for-sustained-advantage-and-growth-in-the-fashion-industry\/","title":{"rendered":"\ud328\uc158 \ub9c8\ucf00\ud305\uc758 \ucc3d\uc870\uc801 \ud30c\uad34"},"content":{"rendered":"<p>\ucd5c\uadfc \uba87 \ub144\uac04 \uc1fc\ud551\uac1d\ub4e4\uc758 \uae30\ub300\uce58\ub294 \uae09\uaca9\ud788 \ub2ec\ub77c\uc838 \uc654\uc9c0\ub9cc, \uadf8\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \uc5ed\ub7c9\uc744 \ubc1c\uc804\uc2dc\ud0a8 \ud328\uc158 \ube0c\ub79c\ub4dc\ub294 \uac70\uc758 \uc5c6\ub2e4. \uc774\uc81c\ub294 \ud328\uc158 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ubc14\ub00c\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138\uc758 \ubc1c\uc804\uc73c\ub85c, \uc774\uc81c \ub9c8\ucf00\ud305\uc740 \ud328\uc158 \ube0c\ub79c\ub4dc\uc758 \uc774\uc775\uc5d0 \uac00\uc7a5 \uc911\uc694\ud55c \uc601\uc5ed\uc774 \ub418\uc5c8\ub2e4. \ub514\uc9c0\ud138\uc740 \uc18c\ube44\uc790\ub4e4\uc744 \ub354 \uc5f0\uacb0\ud558\uace0, \ub354 \ud3ed\ub113\uc740 \uc18c\ud1b5\uc774 \uc774\ub8e8\uc5b4\uc9c0\uba70, \ub354 \ud3b8\ub9ac\ud55c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc138\uc0c1\uc758 \ubb38\uc744 \uc5f4\uc5c8\ub2e4. \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc740 \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \uac00\uc18d\ud588\uc744 \ubfd0\uc774\ub2e4.<\/p>\n<p>\uc544\uc9c1 \ud544\uc694\ud55c \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud558\uc9c0 \ubabb\ud55c \ube0c\ub79c\ub4dc\ub294 \ub9c8\ucf00\ud305 \ubd80\ubb38\uc758 \uc778\ub825 \ucd94\uac00, \ub9e4\uccb4 \uc9d1\ud589 \ube44\uc6a9 \ucd94\uac00, \ud639\uc740 \uae30\uc220 \uad6c\ub9e4\uc640 \uac19\uc740 \uc804\ud1b5\uc801\uc778 \uc870\uce58\uc5d0 \uc758\uc874\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\ub2e4\ub294 \uac83\uc744 \uace7 \uae68\ub2eb\uac8c \ub420 \uac83\uc774\ub2e4. \ub9c8\ucf00\ud305 \ud601\uc2e0\uc744 \uc704\ud574\uc11c\ub294 \ubcf4\ub2e4 \uacfc\uac10\ud55c \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud558\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n<p>\uacbd\uc81c\ud559\uc790 \uc870\uc9c0\ud504 \uc298\ud398\ud130(Joseph Schumpeter)\ub294 \ud601\uc2e0\uc774 \uc0c8\ub85c\uc6b4 \uc0b0\uc5c5, \uc77c\uc790\ub9ac, \ub3c4\uad6c\uc640 \uac19\uc740 \uccb4\uacc4\ub97c \ucc3d\ucd9c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub354\ub294 \uc791\ub3d9\ud558\uc9c0 \uc54a\ub294 \uccb4\uacc4\ub97c \uc5b4\ub5bb\uac8c \ud30c\uad34\ud558\ub294\uc9c0 \uc124\uba85\ud558\uae30 \uc704\ud574 &#8216;\ucc3d\uc870\uc801 \ud30c\uad34(Creative Destruction)&#8217;\ub77c\ub294 \uc6a9\uc5b4\ub97c \ub300\uc911\ud654\ud588\ub2e4. \ucc3d\uc870\uc801 \ud30c\uad34\ub77c\ub294 \uc544\uc774\ub514\uc5b4\ub97c \ub9c8\ucf00\ud305\uc5d0 \uc801\uc6a9\ud558\uba74 \ud544\uc694\ud55c \ubcc0\ud654\uc758 \uaddc\ubaa8\uc640 \uae34\uae09\uc131\uc758 \ud30c\uc545\uc774 \uac00\ub2a5\ud558\ub2e4. \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\ub4e4\uc740 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \uc6b0\uc120\uc2dc\ud574\uc57c \ud558\uace0, \ub9c8\ucf00\ud305 \ub9ac\ub354\ub4e4\uc740 \ub3c4\uc57d(Leapfrog)\uc744 \uc704\ud55c \uc5ed\ub7c9\uc744 \uac1c\ubc1c\ud558\uae30 \uc704\ud574 \ubaa9\ud45c\ud55c \uc561\uc158 \ud50c\ub79c\uc744 \uc2dc\uc791\ud574\uc57c \ud55c\ub2e4. \ub450 \ubd84\uc57c\uc758 \ub9ac\ub354\ub4e4\uc774 \ud568\uaed8 \uc190\uc744 \uc7a1\uace0 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305 \uae30\ub2a5\uc744 \ud30c\uad34\ud574\uc57c\ub9cc, \uc9c0\uc18d\uc801\uc778 \uc774\uc775\uacfc \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4 \ub0bc \uc9c4\uc815\ud55c \uc758\ubbf8\uc758 \u2018\ud604\ub300\uc801 \ub9c8\ucf00\ud305 \uc5ed\ub7c9\u2019\uc774\ub77c\ub294 \ub354 \ub098\uc740 \uac00\ub2a5\uc131\uc744 \ub9cc\ub4e4 \uc218 \uc788\ub2e4.<\/p>\n<p>\uc544\ub798\ub294 \ub9c8\ucf00\ud305\uc758 \ubc1c\uc804\uc744 \uc704\ud574 \ud544\uc694\ud55c \uae30\ubcf8\uc801\uc778 \uad6c\uc131 \uc694\uc18c\uc640 \uc804\uc220\uc801 \ub2e8\uacc4\ub97c \uc81c\uc2dc\ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ud328\uc158 \ub9c8\ucf00\ud305\uc758 \uc0c8\ub85c\uc6b4 \ub8e9(Look)<\/strong><\/h3>\n<p>\ud328\uc158 \ube0c\ub79c\ub4dc\ub97c \uc2dc\uc791\ud558\ub294 \uc77c\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4\ub3c4 \uc26c\uc6cc\uc84c\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc57d 20,000\uac1c\uc758 D2C \ud328\uc158 \ube0c\ub79c\ub4dc\uac00 \uc788\ub294 \uac83\uc73c\ub85c \ucd94\uc815\ub418\uba70, \ub9e4\uc8fc \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\uac00 \uc5c5\uacc4\uc5d0 \ub4f1\uc7a5\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \ucc3d\uc5c5\uacfc\ub294 \ubc18\ub300\ub85c, \uae30\uc5c5\ud615 \ud328\uc158 \ube0c\ub79c\ub4dc\uac00 \ub418\ub294 \uc77c\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4\ub3c4 \uc5b4\ub835\ub2e4. \uc9c0\ub09c 2\ub144 \ub3d9\uc548\ub9cc 30\uac1c \uac00\uae4c\uc6b4 \uae30\uc5c5\ud615 \ud328\uc158 \ube0c\ub79c\ub4dc\uc640 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc774 \ud30c\uc0b0 \uc2e0\uccad\uc744 \ud588\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ub3d9\ud5a5\uc758 \uc6d0\uc778\uc740 \ubcf5\uc7a1\ud558\ub2e4. \ubb3c\ub860 \uc624\ub298\ub0a0 \ud328\uc158 \ube0c\ub79c\ub4dc\uc758 \uc218\uac00 \ub298\uc5b4\ub098\uba74\uc11c \uacbd\uc7c1\uc774 \ub354 \uce58\uc5f4\ud574\uc9c4 \uac83\ub3c4 \ud558\ub098\uc758 \uc774\uc720\uac00 \ub41c\ub2e4. \ud558\uc9c0\ub9cc \uc774 \ud604\uc0c1\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uba74, \uacbd\uc7c1 \uc6b0\uc704\ub97c \uac00\uc838\ub2e4\uc904 \uadfc\uc6d0\uc774 \ub2ec\ub77c\uc9c0\uba74\uc11c \uae30\uc874\uc5d0 \uae30\uc5c5\ud615 \ud328\uc158 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc758\uc874\ud574 \uc654\ub358 \uacf5\uae09\ub9dd, \ub3c4\ub9e4\uc720\ud1b5, \ubbf8\ub514\uc5b4\uc640 \uac19\uc740 \uc804\ud1b5\uc801 \uc131\uc7a5\ucd95(pillar)\uc774 \ubb34\ub108\uc9c0\uace0 \uc788\uc74c\uc744 \uc54c \uc218 \uc788\ub2e4. \uac01 \ucd95\uc744 \ub3c5\ub9bd\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uba74 \ub514\uc9c0\ud138\uc774 \ucc3d\uc870\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc138\uc0c1\uc758 \uc724\uacfd\uc774 \ub4dc\ub7ec\ub09c\ub2e4.<\/p>\n<ul>\n<li><strong>\uacf5\uae09\ub9dd.<\/strong> \uc774\uc804\uae4c\uc9c0 \uae30\uc5c5\ud615 \ud328\uc158 \ube0c\ub79c\ub4dc\ub294 \uaddc\ubaa8\uc758 \ud6a8\uc728\uc131\uc5d0\uc11c \ub3c5\ubcf4\uc801\uc778 \uc774\uc810\uc744 \ub204\ub9ac\uba70 \uc18c\uaddc\ubaa8 \uc5c5\uccb4\ubcf4\ub2e4 \uac00\uaca9 \uc6b0\uc704\ub97c \uc810\ud588\uc5c8\ub2e4. \uadf8\ub7ec\ub098 \uc544\uc2dc\uc544 \ub0b4 \uacf5\uae09\ub9dd\uc774 \ucda9\ubd84\ud788 \ubc1c\ub2ec\ud568\uc5d0 \ub530\ub77c \uc704\ud0c1 \uc0dd\uc0b0\uc5c5\uccb4\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\uc774 \ub192\uc544\uc84c\uace0, \ubaa8\ub4e0 \uc5c5\uccb4\uc758 \uc0dd\uc0b0 \ube44\uc6a9\uc774 \uac10\uc18c\ud558\uac8c \ub418\uc5c8\ub2e4.<\/li>\n<li><strong>\ub3c4\ub9e4\uc720\ud1b5.<\/strong> \uacfc\uac70\uc5d0\ub294 \uc804\ud1b5\uc801\uc778 \ub3c4\ub9e4\uc5c5\uccb4\ub4e4\uc774 \ubb38\uc9c0\uae30 \uc5ed\ud560\uc744 \ud588\uc5c8\ub2e4. \uc774\ub4e4\uc740 \ucda9\ubd84\ud55c \uc778\uc9c0\ub3c4\uc640 \ub9e4\ucd9c\uc744 \ubcf4\uc720\ud55c \ud328\uc158 \ube0c\ub79c\ub4dc\ub9cc \ub300\uaddc\ubaa8\ub85c \uc720\ud1b5\ud558\uba74\uc11c, \uaddc\ubaa8\uac00 \uac00\uc7a5 \ud06c\uace0 \uc778\uc9c0\ub3c4\uac00 \ub192\uc740 \uc5c5\uccb4\ub4e4\ub07c\ub9ac \uacbd\uc7c1\ud558\ub294 \uad6c\ub3c4\ub85c \uc2dc\uc7a5\uc744 \uc81c\ud55c\ud588\ub2e4. \uadf8\ub7ec\ub098 \uc624\ub298\ub0a0\uc5d0\ub294 \uc804\uc790\uc0c1\uac70\ub798\uac00 \uc804\ud1b5\uc801 \uc720\ud1b5\uc758 \uc7a5\ubcbd\uc744 \ud5c8\ubb3c\uc5c8\uace0, \uc774\ub85c \uc778\ud574 \uacbd\uc7c1\uc5c5\uccb4\uac00 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc99d\uac00\ud558\uac8c \ub418\uc5c8\ub2e4.<\/li>\n<li><strong>\ubbf8\ub514\uc5b4.<\/strong> \uacfc\uac70 \ub300\uc911 \ub9e4\uccb4 \uad11\uace0(\uc8fc\ub85c TV \ubc0f \uc778\uc1c4)\ub294 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 \ub370\ub2e4\uac00 \uc120\uc9c0\uae09\uc744 \uc694\uad6c\ud588\uae30 \ub54c\ubb38\uc5d0, \ub354 \ub9ce\uc740 \uc0ac\ub78c\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uc790\uc0ac\uc758 \ube0c\ub79c\ub529\uc744 \uac15\ud654\ud558\uace0\uc790 \uc774\ub7ec\ud55c \ub9e4\uccb4\ub97c \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \ub300\ud615 \ube0c\ub79c\ub4dc\ub9cc\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uc6b0\uc704\ub97c \uc810\ud560 \uc218 \uc788\uc5c8\ub2e4. \uadf8\ub7ec\ub098 \ub514\uc9c0\ud138 \uad11\uace0\ub294 \uc0ac\uc804\uc5d0 \ubb34\uc5b8\uac00\ub97c \uc694\uad6c\ud558\uc9c0 \uc54a\uace0, \ube0c\ub79c\ub4dc\uac00 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \ube44\uc6a9\uc744 \uc9c0\uae09\ud558\uba74 \ub41c\ub2e4.<\/li>\n<\/ul>\n<p>\uac01\uac01\uc758 \uc804\ud1b5\uc801\uc778 \uc131\uc7a5\ucd95\uc740 \uaddc\ubaa8\uc5d0 \ub530\ub77c \ubcf4\uc0c1\uc774 \uc774\ub904\uc9c0\ub294 \uc138\uacc4\uc5d0\uc11c\ub294 \ud6a8\uacfc\uc801\uc774\uc5c8\ub2e4. \uc624\ub298\ub0a0\uc5d0\ub294 \ub300\ud615 \ube0c\ub79c\ub4dc\uac00 \uac00\uc9c0\ub294 \uc7a5\uc810, \uc989 \ub354 \ub0ae\uc740 \uac00\uaca9\uacfc \ub354 \ub192\uc740 \uc18c\ube44\uc790 \uc811\uadfc\uc131, \ud655\uc7a5\ub41c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub4f1\uc774 \uc18c\uaddc\ubaa8 \ube0c\ub79c\ub4dc\uc5d0\uc11c\ub3c4 \ucda9\ubd84\ud788 \uc2e4\ud604\ub420 \uc218 \uc788\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub9e4\ub825\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uacfc \uc18c\ud1b5\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc73c\ub85c \uacbd\uc7c1\uc758 \uc601\uc5ed\uc774 \ubcc0\ud654\ud588\ub2e4. \uc989, \ub9c8\ucf00\ud305\uc758 \uc601\uc5ed\uc73c\ub85c \uc62e\uaca8\uac04 \uc148\uc774\ub2e4. \uc640\ube44\ud30c\ucee4(Warby Parker), \uc62c\ubc84\uc988(Allbirtds), \uc368\ub4dc\ub7ec\ube0c(ThirdLove)\uc640 \uac19\uc774 \uc8fc\ubaa9\ud560 \ub9cc\ud55c D2C \ube0c\ub79c\ub4dc\ub294 \ubaa8\ub450 \uc18c\ube44\uc790\ub97c \uc704\ud55c \ud601\uc2e0\uc801\uc778 \ub9de\ucda4\ud615 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uba70 \uacbd\uc7c1\uc744 \ud3bc\uce58\uace0 \uc788\ub2e4.<\/p>\n<p>\uae30\uc5c5\ud615 \ud328\uc158 \ube0c\ub79c\ub4dc\ub294 \uad6c\uc2dc\ub300\uc758 \ub9c8\ucf00\ud305\uc5d0 \ub9de\ucdb0 \uc804\ub7b5\uacfc \ud504\ub85c\uc138\uc2a4\ub97c \uac00\ub2e4\ub4ec\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uacb0\uacfc\uc801\uc73c\ub85c \ubd88\ub9ac\ud560 \uc218\ubc16\uc5d0 \uc5c6\ub2e4. \ub300\uc911 \ub9e4\uccb4 \uad11\uace0\ub97c \uc911\uc2ec\uc73c\ub85c \uad6c\ucd95\ub41c \uc774\ub7f0 \ud504\ub85c\uc138\uc2a4\ub294 \uc77c\ud68c\uc801\uc774\uace0, \uace0\ub9bd\uc801(Siloed)\uc774\uba70 \uc815\uc801\uc774\ub2e4. \uc774\uc640 \ubc18\ub300\ub85c \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uc138\uacc4\ub294 \ubc18\ubcf5\uc801\uc774\uace0, \ubcf5\ud569\uc801(cross-functional)\uc774\uba70 \uc5ed\ub3d9\uc801\uc778 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc77c\ub828\uc758 \ud504\ub85c\uc138\uc2a4\ub97c \uc694\uad6c\ud55c\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc778\uc815\ud558\uba70 \ub300\ubd80\ubd84\uc758 \ud328\uc158 \uae30\uc5c5\ub4e4\uc740 \uae30\uc874\uc758 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc744 \ubc14\uafb8\ub824 \ub178\ub825\ud588\ub2e4. \uadf8\ub7ec\ub098 \uae30\uc874 \ubc29\uc2dd\uacfc \uc0c8\ub85c\uc6b4 \uac83\uc758 \uac04\uadf9\uc740 \uc774\ub7ec\ud55c \ud558\uc774\ube0c\ub9ac\ub4dc \uc811\uadfc \ubc29\uc2dd\uc774 \ud6a8\uacfc\ub97c \ubcf4\uae30\uc5d0\ub294 \ub108\ubb34 \ud06c\ub2e4. \ub300\uc2e0, \ube0c\ub79c\ub4dc\ub4e4\uc740 \ub9c8\ucf00\ud305\uc758 \uae30\ubcf8 \uc6d0\ub9ac\ubd80\ud130 \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc774 \ud544\uc694\ud558\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ub9c8\ucf00\ud305 \uae30\ub2a5\uc744 \ud30c\uad34\ud558\uace0 \uc7ac\uad6c\ucd95\ud558\ub294 \ubc95<\/strong><\/h3>\n<p>\uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\ub294 \ub9c8\ucf00\ud305 \uae30\ub2a5\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574\uc120 \uc870\uc9c1 \uc804\uccb4\uac00 \uc0c8\ub85c\uc6b4 \uc0ac\uace0\ubc29\uc2dd\uc744 \uac00\uc838\uc57c \ud55c\ub2e4. \ud380\ub529(Funding), \uc131\uacfc \uce21\uc815, \ucf58\ud150\uce20, \uae30\uc220, \uadf8\ub9ac\uace0 \uc6b4\uc601 \ubaa8\ub378\uc5d0\uc11c \uae30\uc874\uc5d0 \uac00\uc9c0\uace0 \uc788\ub358 \uad00\uc810\uc744 \ubaa8\ub450 \uc5c6\uc560\uace0 \uc774\ub97c \ub300\uccb4\ud574\uc57c \ud55c\ub2e4. \ub0c9\uc815\ud558\uac8c \ub9d0\ud558\uba74, \uc704 5\uac00\uc9c0 \ucc28\uc6d0 \ubaa8\ub450 \uc0c1\ud638 \uc5f0\uad00\uc131\uc774 \uc788\uace0 \uc11c\ub85c\ub97c \ub4b7\ubc1b\uce68\ud558\ub294 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uae30\uc5c5\ub4e4\uc774 \uc120\ud0dd\uc801\uc73c\ub85c \uace0\ub97c \uc218 \uc788\ub294 \uac83\uc774 \uc544\ub2c8\ub2e4. \uc6b0\uc120 \uac01 \ucc28\uc6d0\uc5d0\uc11c \ud544\uc694\ud55c \ubcc0\ud654\ub97c \uc0b4\ud3b4\ubcf4\uc790.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>1. \ud380\ub529: \ube44\uc6a9 \uc808\uac10\uc5d0\uc11c \uc131\uc7a5\uc5d0 \ub300\ud55c \ud22c\uc790\ub85c<\/strong><\/h5>\n<p>\ub9c8\ucf00\ud305\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc218\uc775\uc774 \ubd88\ud655\uc2e4\ud55c \uc6d0\uac00\uc911\uc2ec\uc810(cost center)\uc73c\ub85c \uc5ec\uaca8\uc838 \uc654\ub2e4. \uc6b0\ub9ac\ub294 CMO\uac00 \uc18c\uc561\uc758 \uc790\uae08 \uc99d\uc561\uc744 \uc694\uccad\ud588\uc744 \ub54c, \ucd94\uac00 \ube44\uc6a9\uc774 \uc218\uc775\uc73c\ub85c \uc774\uc5b4\uc9c8\uc9c0 \uc758\ubb38\uc744 \uc81c\uae30\ud558\uba70 \ud68c\uc758\uc801\uc778 \ubc18\uc751\uc744 \ubcf4\uc774\ub294 CFO\uc758 \ubaa8\uc2b5\uc73c\ub85c \uc774\ub97c \ud655\uc778\ud55c \ubc14 \uc788\ub2e4.<\/p>\n<p>\ub300\uc2e0, \uae30\uc5c5\ub4e4\uc740 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ubbf8\ub798 \uc131\uc7a5\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801\uc778 \ud22c\uc790\ub85c \uac04\uc8fc\ud560 \ud544\uc694\uac00 \uc788\ub2e4. CMO\uc640 CFO\ub294 \ub9c8\ucf00\ud305 \ud22c\uc790\uac00 \uc2e4\ubb3c \ube44\uc988\ub2c8\uc2a4 \uc601\ud5a5\ub825\uc73c\ub85c \uc774\uc5b4\uc9c0\ub3c4\ub85d \ub354 \uc9c1\uc811\uc801\uc73c\ub85c \ud611\ub825\ud558\uc5ec \uacf5\ub3d9 \uc811\uadfc \ubc29\uc2dd\uc744 \uad6c\ucd95\ud574\uc57c \ud55c\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5 \ubc29\uce68\uc744 \uac00\uc9c0\uace0, \uc7ac\ubb34\uc5d0\uc11c\ub294 \uc218\uc775\ub960 \ub192\uc740 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc790\uae08\uc744 \uc870\ub2ec\ud558\uace0, \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \uace0\uc131\uc7a5 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud558\uae30 \uc704\ud55c \ud14c\uc2a4\ud2b8\uc564\ub7f0(test-and-learn) \ud65c\ub3d9\uc5d0 \ub354 \ud798\uc744 \uc3df\uc544\uc57c \ud55c\ub2e4.<\/p>\n<p>\uc218\ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc744 \uc904\uc774\uace0 \uc788\ub358 \ucf54\ub85c\ub09819 \ucd08\uae30 \uba87 \ub2ec \ub3d9\uc548, \ud55c \ud328\uc158 \uc561\uc138\uc11c\ub9ac \ube0c\ub79c\ub4dc\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ud310\ub9e4\ub97c \uc99d\ub300\ud558\uae30 \uc704\ud574 \uc774\uc640 \uac19\uc740 \ud22c\uc790 \ub9c8\uc778\ub4dc\uc14b\uc744 \uc801\uc6a9\ud588\ub2e4. \uc6b0\uc120 \ud398\uc774\uc2a4\ubd81(Facebook)\uc774 \uad11\uace0 \uc608\uc0b0\uc774 \ucda9\ubd84\ud788 \ud22c\uc785\ub418\uc9c0 \uc54a\uc558\ub358 \uad6c\ub9e4 \uc804\ud658 \ucc44\ub110\uc774\ub77c\ub294 \uac00\uc124\uc744 \uc138\uc6b0\uace0, \ud574\ub2f9 \ube0c\ub79c\ub4dc\ub294 \ud398\uc774\uc2a4\ubd81\uc758 \u2018\ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0(FDA: \uc6f9\uc0ac\uc774\ud2b8, \uc571 \ub610\ub294 \uc778\ud130\ub137\uc5d0\uc11c \uc81c\ud488\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc790\ub3d9\uc73c\ub85c \ud574\ub2f9 \uc81c\ud488\uc744 \ud64d\ubcf4\ud558\ub294 \uad11\uace0)\u2019\uc5d0 \ub300\ud55c \uc9c0\ucd9c \uc99d\uac00\uac00 \ub9e4\ucd9c \uc99d\uac00\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub294\uc9c0 \ud3c9\uac00\ud558\ub294 \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud588\ub2e4. \ucd08\uae30\uc758 \uae0d\uc815\uc801\uc778 \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc758 \uc7ac\ubb34 \ubc0f \ub9c8\ucf00\ud305\ud300\uc740 \ub9e4\ucd9c \uc99d\uac00\ub97c \ud3c9\uac00\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc790\uae08 \uc9c0\uc6d0\uc744 \ub298\ub9ac\ub294 \uccb4\uacc4\uc801\uc774\uba74\uc11c\ub3c4 \uacf5\uaca9\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud588\ub2e4. \ub354 \ub9ce\uc740 \ud22c\uc790\ub97c \ud55c \ud6c4\uc18d \ud14c\uc2a4\ud2b8 \uc0ac\uc774\ud074 \uc5ed\uc2dc \uacc4\uc18d\ud574\uc11c \ub192\uc740 ROI\ub97c \uc5bb\uc5c8\ub2e4. \uc7ac\ubb34 \uc9c0\uc6d0\uc744 \ubc1b\uc73c\uba70 \ub9c8\ucf00\ud305\ud300\uc740 \uc774\ub7ec\ud55c \ud398\uc774\uc2a4\ubd81 \uc804\ub7b5 \ud655\uc7a5\uc744 \uacc4\uc18d\ud574\uc11c \uac00\uc18d\ud588\uace0, \ud574\ub2f9 \ud68c\uc0ac\ub294 \uc774 \uc804\ub7b5 \ud558\ub098\ub9cc\uc73c\ub85c 6\uac1c\uc6d4 \ub9cc\uc5d0 \uc57d 8\ubc31\ub9cc \ub2ec\ub7ec\uc758 \uc6b4\uc601 \uc218\uc775\uc744 \uc99d\ub300\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n<h5><\/h5>\n<h5><strong>2. \uc131\uacfc \uce21\uc815: \ubc18\uc751\ud615\uc5d0\uc11c \uc608\uce21\ud615 \uba54\ud2b8\ub9ad\uc73c\ub85c<\/strong><\/h5>\n<p>\ud328\uc158 \ub9c8\ucf00\ud305\uc5d0\uc11c \ud30c\uad34\ud574\uc57c \ud558\ub294 \ub450 \ubc88\uc9f8 \uc694\uc18c\ub294 \uc131\uacfc \uce21\uc815\uacfc \uad00\ub828\ud55c \uc77c\ubc18\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \ucea0\ud398\uc778\uc774 \ub05d\ub09c \ud6c4 \ubd88\ud544\uc694\ud560 \uc815\ub3c4\ub85c \uc790\uc8fc \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ud3c9\uac00\ub97c \ud55c\ub2e4. \uc2ec\uc9c0\uc5b4 \ucea0\ud398\uc778 \ub3c4\uc911 \uce21\uc815\uac12\uc744 \ubcfc \ub54c\ub3c4 \u2018\uc2a4\uc640\uc774\ud504\u2019, \u2018\uc88b\uc544\uc694\u2019, \u2018\ud074\ub9ad\u2019 \ub4f1 \uc798\ubabb\ub41c \uce21\uc815 \ud56d\ubaa9\uc744 \uac00\uc9c0\uace0 \ud3c9\uac00\ub97c \ud558\ub294\ub370, \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc774 \ube44\uad50\uc801 \uce21\uc815\ud558\uae30 \uc27d\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n<p>\uc774 \ub300\uc2e0 \ub9c8\ucf00\ud130\ub294 \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc774\uace0 \ube44\uc988\ub2c8\uc2a4 \uc218\uc775\uc5d0 \ubd80\ud569\ud558\ub294 \uce21\uc815 \ubc29\uc2dd\uc744 \uad6c\ucd95\ud574\uc57c \ud55c\ub2e4. \uc774 \ubc29\uc2dd\uc740 \uc544\ub798\uc640 \uac19\uc740 \uc694\uac74\uc744 \ub530\ub77c\uc57c \ud55c\ub2e4.<\/p>\n<ul>\n<li>\uc9c0\uc18d\uc801\uc77c \uac83<\/li>\n<li>\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ub4f1\uc758 \uc804\ud1b5\uc801\uc778 \uce21\uc815 \uae30\uc220\uacfc \uc131\uacfc \uc99d\ubd84 \ud14c\uc2a4\ud2b8(incrementality testing)\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \uc811\uadfc \ubc29\uc2dd\uc744 \uacb0\ud569\ud560 \uac83<\/li>\n<li>\ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc5d0 \ub9de\ucdb0 \uc5f0\uacc4\ud560 \uc218 \uc788\ub294 \uc720\uae30\uc801\uc778 \uad6c\uc870\uc758 KPI\ub97c \uae30\ubc18\uc73c\ub85c \ud560 \uac83<\/li>\n<\/ul>\n<p>\uce21\uc815 \ubc29\uc2dd\uc758 \uac1c\uc120\uc73c\ub85c \uac15\ub825\ud55c \ud53c\ub4dc\ubc31 \ub8e8\ud504\ub97c \uad6c\ucd95\ud558\uc5ec, \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac80\uc99d\ud558\uace0 \ud655\uc7a5\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\ud55c \uae00\ub85c\ubc8c \uc2a4\ud3ec\uce20 \uc758\ub958 \ube0c\ub79c\ub4dc\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc801\uc2dc\uc5d0 \uad50\uc815\ud558\uae30 \uc704\ud574 \uc774\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \uce21\uc815 \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud588\ub2e4. \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\uc744 \ud65c\uc6a9\ud574, \ud574\ub2f9 \ud68c\uc0ac\ub294 \uc720\ub9dd\ud558\uc9c0\ub9cc, \uad11\uace0 \uc608\uc0b0\uc774 \ucda9\ubd84\ud788 \ud22c\uc785\ub418\uc9c0 \uc54a\uc558\ub358 \uad6c\uae00 \u2018\uc81c\ud488 \ubaa9\ub85d \uad11\uace0(Google Product Listing Ads)\u2019\ub97c \uc54c\uc544\ub0c8\ub2e4. \uc774\ud6c4 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ud310\ub9e4\ub7c9\uc774 \ub9ce\uc740 \ud2b9\uc815 \uc81c\ud488\ub4e4\uc758 \uac80\uc0c9 \ud0a4\uc6cc\ub4dc \ubc00\ub3c4\ub97c \ub192\uc774\uba74 \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \ub9e4\ucd9c \uc99d\uac00\uc561\uc744 \ud655\uc778\ud588\ub2e4. \uc774\ub7ec\ud55c \ud1b5\uc81c\ub41c \uc2e4\ud5d8\uc744 \ud1b5\ud574 \ud574\ub2f9 \ud68c\uc0ac\ub294 \uc5f0\uac04 5\ucc9c\ub9cc \ub2ec\ub7ec\uc758 \uc21c\uc774\uc775 \uc99d\uac00 \uac00\ub2a5\uc131\uc744 \ubc1c\uacac\ud588\ub2e4.<\/p>\n<h5><\/h5>\n<h5><strong>3. \ucf58\ud150\uce20: \uc77c\ud68c\uc801\uc774 \uc544\ub2cc &#8220;\uc62c\uc6e8\uc774\uc988 \uc628(Always On)&#8221; \ud504\ub85c\uc138\uc2a4\ub85c<\/strong><\/h5>\n<p>\uc18c\ube44\uc790\uc5d0\uac8c \ub9e4\ud639\uc801\uc778 \uc544\uc774\ub514\uc5b4\ub97c \uac15\ub82c\ud558\uac8c \uc804\ub2ec\ud558\uace0, \uc695\ub9dd\uc744 \uc790\uadf9\ud558\ub294 \uac83\uc740 \uc5b8\uc81c\ub098 \ub9c8\ucf00\ud305 \ucf58\ud150\uce20\uc758 \uc911\uc694\ud55c \uacfc\uc81c\uc77c \uac83\uc774\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc774\ubbf8\uc9c0\uc640 \uba54\uc2dc\uc9c0\uac00 \uc5b4\ub514\uc11c, \uc5b4\ub5bb\uac8c \ud0c0\uae43\uce35\uc5d0 \ub3c4\ub2ec\ud558\ub294\uc9c0\ub294 \ud06c\uac8c \ub2ec\ub77c\uc84c\ub2e4. \uc774\ubbf8\uc9c0\uc640 \uba54\uc2dc\uc9c0\ub294 \ub354\ub294 \uc7a1\uc9c0\uc640 TV\ub97c \ud1b5\ud574 \uc804\ub2ec\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ub274\uc2a4\ud53c\ub4dc, \uc18c\uc15c\ubbf8\ub514\uc5b4, \uadf8\ub9ac\uace0 \uba54\uc2e0\uc800\uc571\uc744 \ubc14\uc090 \ud0d0\uc0c9\ud558\ub294 \uc18c\ube44\uc790\uc758 \uc190\ub05d\uc744 \ud1b5\ud574 \uc804\ub2ec\ub41c\ub2e4. \uc774\ub7ec\ud55c \ub9e5\ub77d\uc5d0\uc11c, \uc18c\ube44\uc790\uc5d0\uac8c \uac15\ub82c\ud55c \uc778\uc0c1\uc744 \ub0a8\uae30\ub294 \ucf58\ud150\uce20\ub294 \uc800\uba85\ud55c \ud3ec\ud1a0\uadf8\ub798\ud37c\uc758 \uc791\ud488, \uc720\uba85\uc778\uc0ac\uc758 \ucd94\ucc9c\uacfc \uac19\uc740 \ud328\uc158 \ucea0\ud398\uc778\uc758 \uc804\ud1b5\uc801 \uc694\uc18c\ub9cc\ud07c\uc774\ub098 \uac1c\uc778\ud654, \uc0c8\ub85c\uc6c0, \uadf8\ub9ac\uace0 \ud638\ud658\uc131\uc5d0 \uc758\uc874\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc624\uc9c1 \uc18c\uc218\uc758 \ud328\uc158 \ube0c\ub79c\ub4dc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud300\ub4e4\ub9cc \uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \ub9de\ucdb0\uac00\uace0 \uc788\ub2e4. \ub300\ubd80\ubd84\uc740 \uc18c\uc218\uc758 \uc544\uc774\ucf54\ub2c9\ud55c \uc774\ubbf8\uc9c0\ub97c \uc0dd\uc0b0\ud55c\ub2e4\ub294 \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \uc644\ubcbd\uc8fc\uc758\uc801 \uc0ac\uace0\ubc29\uc2dd\uc744 \uc720\uc9c0\ud574 \uc654\ub2e4. \uc774\ub7ec\ud55c \uc77c\ud68c\uc801\uc774\uace0 \uace0\ub9bd\ub41c \uc804\ud1b5 \ud504\ub85c\uc138\uc2a4\ub294 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc810\uc810 \ub354 \ud6a8\uacfc\ub97c \uc783\uace0 \uc788\ub2e4. \uc774 \ub300\uc2e0, \ud328\uc158 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud300\uc740 \uc9c1\uc6d0\uc744 \uc7ac\ubc30\uce58\ud558\uace0, \uc81c\uc791 \ud504\ub85c\uc138\uc2a4\uc758 \uc560\uc790\uc77c\uc744 \ub192\uc774\uba70, \uc9c0\uc18d\ud574\uc11c \ucf58\ud150\uce20 \ucd5c\uc801\ud654\ub97c \uc9c4\ud589\ud574\uc57c \ud55c\ub2e4.<\/p>\n<ul>\n<li><strong>\uac00\uce58\ub97c \uc704\ud55c \uc9c1\uc6d0 \ubc0f \uae30\ud0c0 \ub9ac\uc18c\uc2a4 \ud560\ub2f9.<\/strong> \uc120\ub3c4 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5f0\uac04 \uacc4\ud68d \ud504\ub85c\uc138\uc2a4\uc758 \uc77c\ud658\uc73c\ub85c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \uadf8\ub4e4\uc774 \uac00\uc9c4 \uc5ed\ub7c9\uc744 \ub9e4\ud551\ud558\uace0, \uc8fc\uc694 \uad6d\uac00 \ucea0\ud398\uc778\uacfc \uc774\uba54\uc77c, \uc18c\uc15c \ucc44\ub110 \uac19\uc740 \u2018\uc62c\uc6e8\uc774\uc988 \uc628\u2019 \ucc44\ub110\uc5d0\uc11c \ub2c8\uc988\uc758 \uade0\ud615\uc744 \ub9de\ucd94\uae30 \uc704\ud574 \ub9ac\uc18c\uc2a4\ub97c \uc7ac\ubd84\ubc30\ud558\uace0 \uc788\ub2e4. \ub610\ud55c, \ucc3d\uc758\uc801 \uc778\uc7ac\uc5d0\uac8c \ubcf4\ub2e4 \uc0c1\uc138\ud55c \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \uc18c\ube44\uc790 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uce5c \ucf58\ud150\uce20 \uac1c\ubc1c\uc744 \ub3c4\uc6b8 \uc218 \uc788\ub3c4\ub85d \ub354 \ud3ec\uad04\uc801\uc778 \ube0c\ub9ac\ud551\uc744 \uac1c\ubc1c\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub85c \uc774\ub4e4 \uae30\uc5c5\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubd80\uc11c\ub4e4\uc740 \uc774\uc804\ubcf4\ub2e4 \ucd5c\ub300 5\ubc30 \ube60\ub974\uac8c \uc5c5\ubb34\ub97c \ucc98\ub9ac\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4.<\/li>\n<li><strong>\uc81c\uc791 \ud504\ub85c\uc138\uc2a4\uc758 \uc560\uc790\uc77c \uc99d\uac00.<\/strong> \uc81c\uc791 \ud504\ub85c\uc138\uc2a4\uac00 \uac1c\uc120\ub418\uba74 \ucf58\ud150\uce20 \uc81c\uc791 \uc18d\ub3c4 \ubc0f \uc591\uc774 \uc99d\uac00\ud560 \uc218 \uc788\ub2e4. \uc774\uc5d0 \uc77c\ubd80 \ube0c\ub79c\ub4dc\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \ub2e4\uc591\ud55c \ub2c8\uc988\ub97c \uae30\ubc18\uc73c\ub85c \uba40\ud2f0\uc2a4\ud53c\ub4dc \ud2b8\ub799\uc744 \uad6c\ucd95\ud558\uace0 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc5b4\ub5a4 \ube0c\ub79c\ub4dc\ub294 \ubb38\ud654\uc801\uc778 \uc2dc\uc810\uc774\ub098 \uc18c\ube44\uc790\uc758 \uc694\uad6c\uac00 \uae09\uaca9\ud558\uac8c \ubcc0\ud654\ud560 \ub54c\uc5d0\ub3c4 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \uc548\uc815\uc801\uc73c\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc2e0\uc18d\ub300\uc751\ud300\uc744 \uad6c\ucd95\ud558\uace0 \uc788\ub2e4. \ud604\ub300\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud300\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc774\uba54\uc77c \ubc0f \uc6f9\uc0ac\uc774\ud2b8 \ucf58\ud150\uce20\ub97c \ubaa8\ub4c8\ud654\ud558\uace0 \uc27d\uac8c \uac1c\uc778\ud654\ud558\ub294 \ud15c\ud50c\ub9bf\uc744 \uc774\uc6a9\ud568\uc73c\ub85c\uc368 \uae30\uc220\uc5d0 \ud22c\uc790\ud558\uace0 \uc788\ub2e4. \uc2e4\uc81c \uc774\ub7ec\ud55c \ud504\ub85c\uc138\uc2a4\uc758 \ubcc0\ud654\ub85c, \ube0c\ub79c\ub4dc\ub4e4\uc740 \ud55c \uac00\uc9c0 \uac1c\ubcc4 \uad11\uace0\uc758 \ubc84\uc804 \uc218\ub97c \ucd5c\ub300 1,000\uac1c\uae4c\uc9c0 \ub298\ub9b4 \uc218 \uc788\ub2e4.<\/li>\n<li><strong>\uc9c0\uc18d\uc801\uc778 \ucf58\ud150\uce20 \ucd5c\uc801\ud654.<\/strong> \uae30\uc874 \ucf58\ud150\uce20\uc758 \uc131\uacfc \ub370\uc774\ud130\ub97c \ud30c\uc545\ud558\uace0 \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ud574\ub2f9 \ud53c\ub4dc\ubc31\uc744 \uc774\uc6a9\ud574 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc73c\uba70, \ub2e8\uc21c \uc9c1\uac10\uc744 \uac1d\uad00\uc801\uc774\uace0, \uc815\ub7c9\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub85c \ud574\uc11d\ud560 \uc218 \uc788\ub2e4. \ub610\ud55c \ub2e4\uc591\ud55c \uc0b0\uc5c5 \ubd84\uc57c\uc5d0\uc11c\uc758 \uc0ac\ub840\ub85c \ubd24\uc744 \ub54c, \ub370\uc774\ud130 \uae30\ubc18\uc758 \ud604\ub300\uc801\uc778 \ubc29\uc2dd\uc744 \uc801\uc6a9\ud55c \ucf58\ud150\uce20\ub294 \uace0\uac1d\ub2f9 \ub9e4\ucd9c\uc744 \ucd5c\ub300 15%\uae4c\uc9c0 \ub192\uc77c \uc218 \uc788\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5><strong>4. \uae30\uc220: \ud30c\ud3b8\uc5d0\uc11c \ud1b5\ud569\uc73c\ub85c<\/strong><\/h5>\n<p>\ub9c8\ucf00\ud305 \uae30\uc220 \uc81c\uacf5\uc5c5\uccb4\uc758 \uae09\uc99d(\uc791\ub144 \uae30\uc900 \uc804 \uc138\uacc4\uc5d0 8,000\uc5ec \uac1c\uc758 \uc5c5\uccb4\uac00 \uc788\ub294 \uac83\uc73c\ub85c \ud30c\uc545\ub428)\uc740 \ub180\ub77c\uc6b4 \ud601\uc2e0\uc73c\ub85c \uc774\uc5b4\uc84c\ub2e4. \uadf8\ub7ec\ub098 \ub3d9\uc2dc\uc5d0 \ud30c\ud3b8\ud654\uc640 \uc911\ubcf5\ud654, \ud63c\ub780\uc744 \uc57c\uae30\ud558\uae30\ub3c4 \ud588\ub2e4. \ud2b9\ud788\ub098 \ud328\uc158 \uae30\uc5c5\ub4e4\uc774 \ub9c8\uc8fc\ud55c \uc5b4\ub824\uc6c0\uc740 \uc2ec\uac01\ud558\ub2e4. \uc624\ud504\ub77c\uc778 \uc2a4\ud1a0\uc5b4\uc758 \uac10\uc18c\ub294 \uc810\uc810 \ub354 \uc758\ubbf8 \uc788\ub294 DTC \uae30\ud68c\uc640 \ub9de\ubb3c\ub9ac\uace0 \uc788\ub294\ub370, \uc774\ub294 \uace0\uac1d \ub370\uc774\ud130\uc758 \ud65c\uc6a9\uc774 \ud544\uc694\ud558\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uae34\ubc15\ud55c \uc0c1\ud669\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ub9c8\ucf00\ud305 \uae30\uc220\uacfc \ub370\uc774\ud130 \uc2a4\ud0dd\uc758 \uc644\uc804\ud55c \uac00\uce58\ub97c \uc778\uc9c0\ud558\uace0 \uc788\ub294 \ud328\uc158 \uae30\uc5c5\uc740 \uc18c\uc218\uc5d0 \ubd88\uacfc\ud558\ub2e4. \uae30\uc5c5\ub4e4\uc774 \uc9c1\uba74\ud55c \uc774 \uacfc\uc81c\ub294 \uae30\uc220\uacfc \ub9c8\ucf00\ud305 \uae30\ub2a5\uc774 \ud611\ub825\ud560 \ub54c \ubc1c\uc0dd\ud558\ub294 \ub2e8\uc808\uc744 \ub9e4\uc6b0 \ud604\uc2e4\uc801\uc73c\ub85c \ub4dc\ub7ec\ub0b4\uace0 \uc788\ub2e4. \uc5d4\uc9c0\ub2c8\uc5b4\ub4e4\uc740 \uc5b4\ub5a4 \uba85\ud655\ud55c \ube44\uc988\ub2c8\uc2a4 \ucf00\uc774\uc2a4\uc758 \ud76c\uc0dd\uc774 \ub530\ub974\ub354\ub77c\ub3c4 \uae30\uc220\ub9cc \uac15\uc870\ud560 \uc218 \uc788\uace0, \ubc18\uba74 \ub9c8\ucf00\ud305\ud300\uc740 \uadf8\ub4e4\uc758 \ud544\uc694 \uc0ac\ud56d\uc744 \uae30\uc220\uc801\uc73c\ub85c \uc124\uba85\ud558\ub294 \ub370\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc77c\ubd80 \uae30\uc5c5\ub4e4\uc740 \uae30\uc220\uc744 \uc6b0\uc120\uc2dc\ud558\uae30 \uc704\ud55c \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uc2dc\ub3c4\ud558\uace0 \uc788\ub2e4. \ud55c \uc2a4\ud3ec\uce20 \uc18c\ub9e4\uc5c5\uccb4\uc758 \uacbd\uc6b0, \ub9c8\ucf00\ud130\ub4e4\uc774 \uae30\uc220\uc744 \ud1b5\ud574 \uac1c\uc120\ud558\uace0\uc790 \ud558\ub294 \uad6c\uccb4\uc801\uc778 \uc2dc\ub098\ub9ac\uc624\ub97c \uc791\uc131\ud558\ub294 \uac83\uc73c\ub85c \ubcc0\ud654\ub97c \uaf80\ud558\uae30 \uc2dc\uc791\ud588\ub2e4. \uc77c\ubc18\uc801\uc774\uc9c0 \uc54a\uc740 \uad00\uc810\uc744 \uac00\uc9c0\uace0 \uc2dc\uc791\ud55c \uc774 \uc5c5\uccb4\ub294 \uc6b0\uc120 \uad6c\uccb4\uc801\uc778 \uae30\ub2a5\uc744 \ud30c\uc545\ud55c \ud6c4 \uc774\ub97c \ud65c\uc131\ud654\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uae30\ubcf8 \ub3c4\uad6c\ub97c \ub9e4\ud551\ud588\ub2e4. \uc774\ub7ec\ud55c \ub2e4\ub978 \ubc29\uc2dd\uc758 \uc811\uadfc\ubc95\uc740 \ub9c8\ucf00\ud305 \uae30\uc220\uc744 \ubc14\ub77c\ubcf4\ub294 \uc18c\ub9e4\uc5c5\uccb4\uc758 \ub85c\ub4dc\ub9f5\uc744 \uc7ac\uc124\uc815\ud558\uace0 \ub370\uc774\ud130 \uad00\ub9ac\uc640 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc744 \uc6b0\uc120\uc21c\uc704\ub85c \uc0bc\uac8c \ub418\ub294 \uacc4\uae30\uac00 \ub410\ub2e4. \uae30\uc5c5\uc758 \uc6f9\uc0ac\uc774\ud2b8, \uc774\uba54\uc77c \ucea0\ud398\uc778, \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uac78\uce5c \uc0c8\ub85c\uc6b4 \uace0\uac1d \uacbd\ud5d8\uc740 \uc0c8\ub85c\uc6b4 \ub3c4\uad6c\uc758 \ub4f1\uc7a5\uc73c\ub85c \uac01\uae30 \uc5f0\uacb0\ub418\uc5c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uae30\uc220\uc790\uc640 \ub9c8\ucf00\ud130\uac00 \uc131\uacf5\uc5d0 \ub300\ud55c \uad6c\uccb4\uc801\uc778 \ube44\uc804\uc744 \uacf5\uc720\ud558\uac8c \ub418\uc5c8\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>\uc6b4\uc601 \ubaa8\ub378: \uace0\ub9bd(siloed)\uc5d0\uc11c \ubcf5\ud569(cross-functional)\uacfc \uc560\uc790\uc77c\ub85c<\/strong><\/h5>\n<p>\uc6b0\ub9ac\uc758 \uacbd\ud5d8\uc0c1, \uc6b4\uc601 \ubaa8\ub378\uc5d0\uc11c \uc77c\uc5b4\ub098\ub294 \uc791\uc740 \ubcc0\ud654\ub294 \uc804\uccb4\uc758 \ubcc0\ud654\ub97c \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uae30\ud3ed\uc81c \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\ub2e4. \ud2b9\ud788 \ud328\uc158 \uae30\uc5c5\uc740 \uc560\uc790\uc77c\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uac1c\ubc1c \ubc29\uc2dd\uc5d0\uc11c \uc870\uc9c1\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc694\uc18c\ub4e4\uc744 \ucc28\uc6a9\ud558\uc5ec, \ub2e4\uc591\ud55c \uc5c5\ubb34 \uae30\ub2a5\uc744 \ubcf5\ud569\uc801\uc73c\ub85c \uac00\uc9c0\ub294 \ud3ec\ub4dc(Pods; TFT)\ub97c \uc124\ub9bd\ud574\uc57c \ud55c\ub2e4. \ub9cc\uc77c \uc62c\ubc14\ub978 \uad6c\uc131\uc774\ub77c\uba74, \ud574\ub2f9 \ud3ec\ub4dc\ub294 \ud55c \ubc29\ud5a5\uc73c\ub85c\ub9cc \uc6b4\uc601\ub418\ub294 \ubc29\uc2dd\uc744 \ub2e4\uc591\ud558\uac8c \ub04c\uc5b4\ub0b4 \ub354 \ud611\uc5c5\uc801\uc774\uace0 \uc560\uc790\uc77c\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub2e4. \ub610 \uc774\ub7ec\ud55c \ud3ec\ub4dc\ub294 \uba85\uc2dc\uc801\uc774\uace0 \uacf5\uc720\ub41c \ubbf8\uc158\uc5d0 \uc758\ud574 \ud65c\uc131\ud654\ub418\uace0 \uc544\ub798\uc640 \uac19\uc740 \uba87 \uac00\uc9c0 \ud575\uc2ec \uc6d0\uce59\uc5d0 \uae30\ucd08\ud560 \ub54c \uac00\uc7a5 \uc798 \uc6b4\uc601\ub41c\ub2e4:<\/p>\n<ul>\n<li>\ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ud504\ub85c\uc81d\ud2b8\uc758 \ubaa9\ud45c\ub294 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \uc77c\uc774\ub2e4.<\/li>\n<li>\ud574\ub2f9 \ud300\uc740 \uc7ac\ubb34, \ubbf8\ub514\uc5b4, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \uadf8\ub9ac\uace0 \ubd84\uc11d\ud300\uc744 \ub300\ud45c\ud558\ub294 \uc8fc\uc694 \uc778\ubb3c\ub4e4\uc744 \ubaa8\uc544 \uc815\uc758\ub418\uace0 \ubcf4\uc644\uc801\uc778 \uc5ed\ud560\uc744 \ubd80\uc5ec\ud55c\ub2e4.<\/li>\n<li>\uc784\uc6d0\ub4e4\uc740 \ubd80\ud558 \uc9c1\uc6d0\uc5d0\uac8c \ub2e8\uc21c \uba85\ub839\uc744 \ub0b4\ub9ac\ub294 \uac83\uc5d0\uc11c \ubc97\uc5b4\ub098 \ud300\uc744 \uc704\ud55c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc7a5\uc560\ubb3c\uc744 \uc81c\uac70\ud574\uc8fc\ub294 \uc5ed\ud560\uc744 \ub9e1\ub294\ub2e4.<\/li>\n<li>\uae30\uc874 \ubbf8\ud305\uc740 \ub370\uc77c\ub9ac \ub300\uba74 \ubbf8\ud305, \uc544\uc774\ub514\uc5b4 \uc6cc\ud06c\uc20d, \ud30c\uc77c\ub7ff \ube0c\ub9ac\ud551\uacfc \uac19\uc740 \uc0c8\ub85c\uc6b4 \ub8e8\ud2f4\uc73c\ub85c \ub300\uccb4\ub418\uba70, \uc774\ub294 \ud611\uc5c5\uc744 \uac15\ud654\ud558\uace0 \uc9c4\ud589 \uc18d\ub3c4\ub97c \ub192\uc774\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud55c\ub2e4.<\/li>\n<\/ul>\n<p>\ud55c \ud328\uc158 \uc758\ub958 \ube0c\ub79c\ub4dc\ub294 \ub9ac\uc2a4\ud06c\ub97c \uc904\uc774\uace0 \ud734\uc77c \uae30\uac04 \ub9c8\ucf00\ud305 \uc2e4\uc801\uc744 \ub192\uc774\uae30 \uc704\ud574 \uc774\uc640 \uac19\uc740 \uc811\uadfc \ubc29\uc2dd\uc744 \ud0dd\ud588\ub2e4. \uc774\ub4e4\uc740 2019\ub144 10\uc6d4\ubd80\ud130 \ub2e4\uc591\ud55c \uc5c5\ubb34\uc758 \ud300\ub4e4\uc774 \ub9e4\uc77c \ubaa8\uc774\ub294 &#8216;\uc6cc \ub8f8 (war room)&#8217;\uc744 \ub9cc\ub4e4\uc5c8\ub2e4. \uc774 \ud68c\uc758\uc5d0\uc11c \ud3ec\ub4dc\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \ud604 \uc131\uacfc\ub97c \ubc18\uc601\ud558\ub294 KPI \ub300\uc2dc\ubcf4\ub4dc\ub97c \uacf5\uc720\ud588\uc73c\uba70 \ucd94\ud6c4 \uc0c8\ub85c\uc6b4 CRM\uacfc \ubbf8\ub514\uc5b4 \uc2dc\ub098\ub9ac\uc624\ub97c \ud1b5\ud574 \uc218\uc775\uc744 \uc99d\uac00\ud560 \ubc29\uc548\uc5d0 \ub300\ud574 \ud611\uc5c5\ud588\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \uc2dc\ub098\ub9ac\uc624\ub4e4\uc744 \uc2e4\ud604\ud558\ub294 \ub2e8\uacc4\ub9c8\ub2e4 \ud5a5\ud6c4 &#8216;\uc6cc \ub8f8&#8217;\uc5d0\uc11c \ub098\uba38\uc9c0 \ud300\uc6d0\ub4e4\uc5d0\uac8c \uc9c4\ud589 \uc0c1\ud669\uc744 \ubcf4\uace0\ud558\ub294 \uc774\uac00 \uba85\ud655\ud788 \uc815\ud574\uc838 \uc788\uc5c8\ub2e4. \uc804\uccb4\uc801\uc73c\ub85c \ubd24\uc744 \ub54c \uc774\ub7ec\ud55c \uc870\uce58\uac00 \ub514\uc9c0\ud138 \ud2b8\ub798\ud53d\uacfc \ub9e4\ucd9c\uc758 \uc0c1\ub2f9\ud55c \uc99d\uac00\ub85c \uc774\uc5b4\uc84c\uace0, 11\uc6d4\uacfc 12\uc6d4\uc5d0\ub9cc 500\ub9cc \ub2ec\ub7ec\uc758 \ucd94\uac00\uc801 \uc218\uc775\uc774 \ubc1c\uc0dd\ud588\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ucc3d\uc870\uc801 \ud30c\uad34\ub294 \uc57c\uc2ec\uc5d0 \ucc2c \ub3c4\uc804\uc774\uc9c0\ub9cc, \uc6b0\ub9ac\ub294 \ucc3d\uc870\uc801 \ud30c\uad34\uac00 \uc808\ub300\uc801\uc73c\ub85c \ud544\uc694\ud558\ub2e4\uace0 \ubbff\ub294\ub2e4. \ud5a5\ud6c4 \ud328\uc158 \uae30\uc5c5\ub4e4\uc740 \uadf8\ub4e4\uc774 \uc804\ub2ec\ud558\ub294 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc131\ud328\uac00 \uac08\ub77c\uc9c8 \uac83\uc774\uae30 \ub54c\ubb38\uc774\ub2e4. \ubb3c\ub860 \uc774\ub7ec\ud55c \uacbd\ud5d8\uc744 \uc124\uacc4\ud558\uace0 \uc804\ub2ec\ud558\ub294 \ub370 \uac00\uc7a5 \uc9c1\uc811\uc801\uc778 \ucc45\uc784\uc740 CMO\uc5d0\uac8c \uc788\uc9c0\ub9cc, \uc0ac\uc2e4 \ubaa8\ub4e0 \ub9ac\ub354\uc5d0\uac8c \uadf8 \ucc45\uc784\uc774 \uc788\ub2e4. \uae30\uc5c5\uc5d0\ub294 \uc120\ud0dd\uc758 \uc5ec\uc9c0\uac00 \uc788\ub2e4. \uacc4\uc18d\ud574\uc11c \uc2dc\ub300\uc5d0 \ub4a4\ub5a8\uc5b4\uc9c4 \ub9c8\ucf00\ud305 \uc811\uadfc\ubc95\uc744 \uc774\uc5b4\uac00\uba70 \ub354 \uc5ed\ub3d9\uc801\uc778 \uacbd\uc7c1 \uc5c5\uccb4\uc5d0 \uc810\uc720\uc728\uc744 \ube8f\uae30\ub294 \uc0c1\ud669\uc744 \uac00\ub9cc\ud788 \uc9c0\ucf1c\ubcf4\uac70\ub098, \ucc3d\uc870\uc801 \ud30c\uad34\ub77c\ub294 \uc0ac\uace0\ubc29\uc2dd\uc744 \uc801\uc6a9\ud574 \uc9c0\uae08\uc744 \ubcc0\ud654\ud558\uace0 \uc0c8\ub86d\uac8c \ud0c8\ubc14\uafc8\ud558\ub294 \uae30\ud68c\ub85c \uc0bc\ub294 \uac83. \uadf8 \uc120\ud0dd\uc740 \uae30\uc5c5\uc5d0 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2021\/modern-marketing-for-sustained-advantage-and-growth-in-the-fashion-industry\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\ud558\uae30\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138\uc758 \ubc1c\uc804\uc73c\ub85c, \uc774\uc81c \ub9c8\ucf00\ud305\uc740 \ud328\uc158 \ube0c\ub79c\ub4dc\uc758 \uc774\uc775\uc5d0 \uac00\uc7a5 \uc911\uc694\ud55c \uc601\uc5ed\uc774 \ub418\uc5c8\ub2e4. \ud558\uc9c0\ub9cc \uc544\uc9c1 \uadf8\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \uc5ed\ub7c9\uc744 \ubc1c\uc804\uc2dc\ud0a8 \uae30\uc5c5\uc740 \uac70\uc758 \uc5c6\ub2e4. \uc774\uc81c\ub294 \ud328\uc158 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ubc14\ub00c\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":4124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[170,172,34],"tags":[76,104,105,106],"class_list":{"0":"post-4123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-capability","9":"category-cp","10":"tag-76","11":"tag-104","12":"tag-105","13":"tag-106"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=4123"}],"version-history":[{"count":2,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4123\/revisions"}],"predecessor-version":[{"id":4136,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4123\/revisions\/4136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/4124"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=4123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=4123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=4123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}