{"id":4144,"date":"2021-07-09T18:08:55","date_gmt":"2021-07-09T09:08:55","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=4144"},"modified":"2021-12-15T13:29:02","modified_gmt":"2021-12-15T04:29:02","slug":"four-strategies-for-sustainable-business-model-innovation","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/four-strategies-for-sustainable-business-model-innovation\/","title":{"rendered":"\uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud601\uc2e0\uc744 \uc704\ud55c 4\ub2e8\uacc4"},"content":{"rendered":"<p><em>\ubcf8 \uc544\ud2f0\ud074\uc740 \u2018\uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud601\uc2e0(SBM-I)\u2019\uc740 \ubb34\uc5c7\uc778\uc9c0, \uae30\uc5c5\uc740 \uc774\ub97c \uc5b4\ub5bb\uac8c \uc801\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \uc18c\uac1c\ud558\ub294 \u2018<a href=\"https:\/\/bcgblog.kr\/?s=%EC%A7%80%EC%86%8D+%EA%B0%80%EB%8A%A5%ED%95%9C+%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4+%EB%AA%A8%EB%8D%B8+%ED%98%81%EC%8B%A0\">\uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud601\uc2e0 \uc2dc\ub9ac\uc988<\/a>\u2019\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\uc0c8\ub85c\uc6b4 \uae30\ud6c4 \uad00\ub828 \uc57d\uc18d\uc744 \ub0b4\uac70\ub294 \uae30\uc5c5\uc774\ub098 ESG \ud1b5\ud569 \uacc4\ud68d\uc744 \uc124\uba85\ud558\ub294 \uc790\uc0b0 \uc6b4\uc6a9\uc0ac, \uc0c8\ub85c\uc6b4 \uc815\ubcf4\ub97c \uacf5\uac1c\ud558\uac70\ub098 \uc0dd\uc0b0\uc790 \ucc45\uc784\uc744 \ud655\ub300\ud558\uaca0\ub2e4\ub294 \uaddc\uc81c\uae30\uad00\uc758 \ub2e4\uc591\ud55c \ubc1c\ud45c\uac00 \ub9e4\uc77c\uac19\uc774 \uc3df\uc544\uc9c0\uace0 \uc788\ub2e4. \uc138\uacc4 \uacbd\uc81c \ud3ec\ub7fc \uad6d\uc81c \ube44\uc988\ub2c8\uc2a4 \ud611\uc758\ud68c(World Economic Forum International Business Council)\ub098 \ubbf8\uad6d \ube44\uc988\ub2c8\uc2a4 \ub77c\uc6b4\ub4dc \ud14c\uc774\ube14(US Business Roundtable)\uacfc \uac19\uc740 \uae30\uc5c5 \uc5f0\ud569\uccb4\ub294 \ud22c\uc790\uc790 \ud3ec\uc6a9\uc801\uc778 \uae30\uc5c5 \uc790\ubcf8\uc8fc\uc758\ub97c \ucd94\uad6c\ud558\ub294 \ud55c\ud3b8 \uc0b0\uc5c5 \uc5f0\ud569\uccb4\ub294 \uc9c0\uc18d \uac00\ub2a5\uc131\uacfc \uad00\ub828\ud558\uc5ec \ud68c\uc6d0\uc0ac\uac00 \ub9c8\uc8fc\ud55c \uacf5\ub3d9\uc758 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \ud798\uc744 \uc3df\uace0 \uc788\ub2e4. \uc9c1\uc6d0\ub4e4\uacfc \uc18c\ube44\uc790 \uc5ed\uc2dc \uace0\uc6a9\uc8fc\uc640 \ube0c\ub79c\ub4dc\uc5d0 \ud658\uacbd\uc801, \uc0ac\ud68c\uc801 \ubb38\uc81c\ub97c \uc2ec\uac01\ud558\uac8c \ubc1b\uc544\ub4e4\uc77c \uac83\uc744 \ucd09\uad6c\ud558\uace0 \uc788\ub2e4. \uae30\uc5c5\uc774 \uacbd\uc7c1\uc801 \uc6b0\uc704\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ub85c \uc804\ud658\ud574\uc57c \ud558\ub294 \uc2dc\ub300\ub97c \ub9de\uc774\ud55c \uac83\uc774\ub2e4.<\/p>\n<p>\uae30\uc5c5 \uacbd\uc601\uc9c4\uc740 \uafb8\uc900\ud788 \ubcc0\ud654\ud558\ub294 \uc9c0\uc18d \uac00\ub2a5\uc131 \uacfc\uc81c\uc640 \uadf8\ub4e4 \uae30\uc5c5\uc774 \uc774 \ubb38\uc81c \ud574\uacb0\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \ubc29\ubc95\uc744 \ud3ed\ub113\uac8c, \uadf8\ub9ac\uace0 \uccb4\uacc4\uc801\uc73c\ub85c \uc774\ud574\ud574\uc57c \ud55c\ub2e4. \ub2e4\ud589\ud788 \ud1b5\ucc30\ub825 \uc788\ub294 \uc77c\ubd80 \uae30\uc5c5\uc774 \uc774\ubbf8 \uae68\ub2eb\uace0 \uc788\ub4ef\uc774, \uc218\uc775 \ucc3d\ucd9c\uc774 \uac00\ub2a5\ud55c \ud601\uc2e0\uc73c\ub85c \uc774\uc5b4\uc9c8 \uac70\ub300\ud55c \uae30\ud68c \ub300\ubd80\ubd84\uc740 \uc774\ub7ec\ud55c \uc9c0\uc18d \uac00\ub2a5\uc131 \uacfc\uc81c\uc5d0 \uc774\ubbf8 \ub0b4\uc7ac\ud558\uc5ec \uc788\ub2e4. \uad00\ub828\ud558\uc5ec \uc138 \uac00\uc9c0 \uc608\uc2dc\ub97c \uc0b4\ud3b4\ubcf4\uc790.<\/p>\n<p>\uc6b0\uc120 \ub178\ub974\uc6e8\uc774 \ucd5c\ub300 \uc774\ub3d9\ud1b5\uc2e0\uc0ac <strong>\ud154\ub808\ub178\uc5b4(Telenor)<\/strong>\uc758 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uc790. \ud154\ub808\ub178\uc5b4\ub294 \ud30c\ud0a4\uc2a4\ud0c4 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uace0 3\ub144 \ub4a4\uc778 2008\ub144, \uc18c\uc561\uae08\uc735\uc740\ud589 \ud0c0\ubbf8\ub974(Tameer)\ub97c \uc778\uc218\ud588\ub2e4. \uadf8\ub9ac\uace0 \ube4c &amp; \uba40\ub9b0\ub2e4 \uac8c\uc774\uce20 \uc7ac\ub2e8\uacfc IFC(International Finance Corporation), CGAP(Consultative Group to Assist the Poor)\uc758 \uc9c0\uc6d0\uc73c\ub85c, \uc740\ud589\uad8c\uc758 \uae08\uc735 \ubcf4\ud638\ub97c \ubc1b\uc9c0 \ubabb\ud558\ub294 \uacc4\uce35\uc5d0 \ubaa8\ubc14\uc77c \uae30\ubc18 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc774\uc9c0\ud30c\uc774\uc0ac(Easypaisa)\ub77c\ub294 \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4\ub97c \ucd9c\uc2dc\ud588\ub2e4. 2019\ub144 \ub9d0 \uae30\uc900 \ud154\ub808\ub178\uc5b4 \ub9c8\uc774\ud06c\ub85c\ud30c\uc774\ub0b8\uc2a4 \ubc45\ud06c(TMB, \uad6c \ud0c0\ubbf8\ub974)\ub294 \ud30c\ud0a4\uc2a4\ud0c4 \ucd5c\ub300\uc758 \ubb34\uc9c0\uc810 \uae08\uc735 \uc11c\ube44\uc2a4\uac00 \ub418\uc5c8\uace0, \uc774\uc9c0\ud30c\uc774\uc0ac \ubaa8\ubc14\uc77c \uc6d4\ub81b \uc0ac\uc6a9\uc790\ub294 640\ub9cc \uba85, \uc608\uae08\uc790\ub294 1,700\ub9cc \uba85\uae4c\uc9c0 \ud655\ubcf4\ud558\uc600\uc73c\uba70, \uc5d0\uc774\uc804\ud2b8 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud55c \uac70\ub798 \uaddc\ubaa8 \uc5ed\uc2dc \uc57d 1\uc870 \ub8e8\ud53c(\uc57d 60\uc5b5 \ub2ec\ub7ec)\uae4c\uc9c0 \uc131\uc7a5\uc2dc\ucf30\ub2e4. \ub354\uc6b1\uc774 \uc774 \uc11c\ube44\uc2a4\ub294 \uc790\uad6d\uc758 \uae08\uc735\uc801 \uc218\uc6a9\uc131\uc744 \ud06c\uac8c \ud5a5\uc0c1\ud558\uc600\uc73c\uba70, \ud154\ub808\ub178\uc5b4\uac00 \ud30c\ud0a4\uc2a4\ud0c4 \ub0b4 \uc8fc\uc694 \ud1b5\uc2e0\uc0ac\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \ub2e4\uc84c\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc73c\ub85c \uc77c\ubcf8\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \uae00\ub85c\ubc8c \uc2dd\ud488 \ubc0f \ubc14\uc774\uc624 \uae30\uc220 \uae30\uc5c5, <strong>\uc544\uc9c0\ub178\ubaa8\ud1a0(Ajinomoto)<\/strong> \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uc790. \uc870\ubbf8\ub8cc\uc640 \uac10\ubbf8\ub8cc, \uc758\uc57d\ud488\uc744 \uc0dd\uc0b0\ud558\ub294 \uc774 \uae30\uc5c5\uc740 2030 \ube44\uc804\uacfc \u201c10\uc5b5 \uba85\uc758 \uac74\uac15 \uc218\uba85\uc744 \uc5f0\uc7a5\ud55c\ub2e4\u201d\ub294 \uc131\uc7a5 \uc804\ub7b5\uc758 \uc77c\ud658\uc73c\ub85c \u2018\uac74\uac15\uc744 \uc704\ud55c \ub9de\ucda4\ud615 \uc601\uc591\u2019 \uc0ac\uc5c5\uc744 \uc0c8\ub86d\uac8c \ubaa8\uc0c9\ud558\uace0 \uc788\ub2e4. \uae30\uc5c5\uc774 \uc9c0\ub2cc \uc601\uc591 \uad00\ub828 \uc804\ubb38 \uc9c0\uc2dd\uacfc \uc2e0\uae30\uc220\uc744 \uacb0\ud569\ud574 \uace0\uac1d\uc5d0\uac8c \ub514\uc9c0\ud138 \uae30\ubc18\uc758 \uc9c4\ub2e8, \ubd84\uc11d \ubc0f \uc81c\ud488 \ucd94\ucc9c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub824\ub294 \uac83\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc774 \uade0\ud615 \uc7a1\ud78c \uc544\ubbf8\ub178\uc0b0\uc744 \uc12d\ucde8\ud558\ub3c4\ub85d \uc774\ub04c\uc5b4 \uacb0\uacfc\uc801\uc73c\ub85c \uc778\uc9c0 \ubc0f \uc0dd\ub9ac \uae30\ub2a5\uc744 \ub192\uc774\uace0 \uc77c\ubcf8 \ub0b4 \uc8fc\uc694 \uc0ac\ud68c \ubb38\uc81c\uc778 \uce58\ub9e4 \ub4f1\uc758 \ub178\ud654 \uad00\ub828 \uc9c8\ubcd1\uc744 \uc608\ubc29\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n<p>\ub610 \ub2e4\ub978 \uc608\ub85c 2017\ub144 \uae30\ubd84 14\uc5b5 \ub2ec\ub7ec\uc758 \uae30\uc5c5 \uac00\uce58\ub97c \uc778\uc815\ubc1b\uc740 \ubbf8\uad6d\uc758 \ub18d\uc5c5 \uae30\uc220 \uc2a4\ud0c0\ud2b8\uc5c5, <strong>\uc778\ub514\uace0 \uc560\uadf8\ub9ac\uceec\uccd0(Indigo Ag, <\/strong>\uc774\ud558 <strong>\uc778\ub514\uace0)<\/strong>\ub97c \ub4e4 \uc218 \uc788\ub2e4. 2019\ub144, \uc778\ub514\uace0\ub294 \ub18d\ubbfc\ub4e4\uc774 \ub300\uae30 \uc911 \ud0c4\uc18c\ub97c \ud3ec\uc9d1\ud558\uc5ec \ud1a0\uc591\uc5d0 \uaca9\ub9ac\ud558\ub294 \uac83\uc744 \uc7a5\ub824\ud558\uae30 \uc704\ud574 \uc778\ub514\uace0 \uce74\ubcf8(Indigo Carbon)\uc774\ub77c\ub294 \uc11c\ube44\uc2a4\ub97c \uc2dc\uc791\ud574, \uc7ac\uc0dd\ub18d\uc5c5(regenerative agriculture)\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud55c \uae30\uc220\uacfc \uc870\uc5b8\uc744 \uc81c\uacf5\ud55c\ub2e4. \ub18d\ubbfc\uc774 \ud0c4\uc18c\ub97c \ud3ec\uc9d1\ud558\uba74 1\ud1a4\ub2f9 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uace0, \ud3ec\uc9d1 \uc778\uc99d\uc11c\ub294 \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \uc0c1\uc1c4\ud558\ub824\ub294 \uae30\uc5c5\uc5d0 \ud310\ub9e4\ud558\ub294 \ubc29\uc2dd\uc774\ub2e4. \ud22c\uba85\ud55c \ud0c4\uc18c\ubc30\ucd9c\uad8c \uc2dc\uc7a5 \ud615\uc131\uc744 \uc9c0\uc6d0\ud558\uc5ec \ub18d\ubbfc\uacfc \uae30\uc5c5, \ud658\uacbd\uc740 \ubb3c\ub860\uc774\uace0, \uc778\ub514\uace0 \ub4f1 \ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790\uac00 \uc774\uc775\uc744 \uc5bb\ub294\ub2e4.<\/p>\n<p>\uc774 \uc138 \uae30\uc5c5\uc758 \uacf5\ud1b5\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c? \uc0b0\uc5c5\uacfc \uc9c0\uc5ed, \uaddc\ubaa8\uc640 \uc0c1\uad00\uc5c6\uc774, \uc774\ub4e4\uc744 \ube44\ub86f\ud55c \uc218\uc2ed \uac1c\uc758 \uc720\uc0ac \uae30\uc5c5\ub4e4\uc774 \uadf8\ub4e4\uc758 \ud575\uc2ec \uc790\uc0b0\uacfc \uc5ed\ub7c9\uc744 \uae30\ubc18\uc73c\ub85c \uae30\uc874\uc758 \uac83\uc744 \ub6f0\uc5b4\ub118\uc5b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud601\uc2e0\ud558\uba70 \uc9c0\uc5ed \uc0ac\ud68c\uc758 \uc8fc\uc694 \ud658\uacbd\u00b7\uc0ac\ud68c\uc801 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc774\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uc0ac\uc5c5\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uac00\uce58 \ucc3d\ucd9c\uc6d0\uc744 \ubc1c\uacac\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc120\uc810\ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ud601\uc2e0 \uc8fc\uae30 4\ub2e8\uacc4<\/strong><\/h3>\n<p>BCG\ub294 \u2018\uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud601\uc2e0(Sustainable Business Model Innovation, SBM-I)\u2019\uc774\ub77c \ubd80\ub974\ub294 \uacfc\uc815\uc744 \uc801\uc6a9\ud55c \uae30\uc5c5 \uc0ac\ub840\ub97c 100\uac1c \uc774\uc0c1 \uc5f0\uad6c\ud574 \uc654\ub2e4. \uadf8 \uacb0\uacfc, \uc774\ub4e4 \uc911 \uac00\uc7a5 \ubc1c\uc804\ud55c \uc120\ub3c4\uae30\uc5c5\ub4e4\uc774 \ud658\uacbd\uc801, \uc0ac\ud68c\uc801, \uc7ac\uc815\uc801 \uc6b0\uc120\uc21c\uc704\ub97c \ud1b5\ud569\ud558\uc5ec \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc7ac\uad6c\uc131\ud558\uace0, \uc2ec\uc9c0\uc5b4 \uacbd\uc7c1\uc758 \uacbd\uacc4\uae4c\uc9c0 \ubc14\uafb8\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc120\ub3c4\uae30\uc5c5\ub4e4\uc740 \ub300\ubd80\ubd84 \ub69c\ub837\ud55c \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc774\ub97c \uae30\ubc18\uc73c\ub85c \ube0c\ub79c\ub529\ud55c \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc774\ub9ac\ub77c \uc0dd\uac01\ud558\uae30 \uc27d\ub2e4. \ud558\uc9c0\ub9cc \uc2e4\uc81c\ub85c\ub294 \uc9c0\uc18d \uac00\ub2a5\uc131\uacfc \uc7a5\uae30\uc801 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud574 \uc628 \ub300\uae30\uc5c5\uc774 \ub300\ubd80\ubd84\uc774\uc5c8\ub2e4.<\/p>\n<p>SBM-I \uc2e4\ud589\uc758 \ud575\uc2ec\uc740 \ud601\uc2e0 \uc8fc\uae30\ub97c \ubc18\ubcf5\ud558\ub294 \ub370 \uc788\ub2e4. (\ubcf4\uae30 1 \ucc38\uace0) \uc8fc\uae30\ub97c \ud55c \ubc88 \ub3cc \ub54c\ub9c8\ub2e4 \uae30\uc5c5\uc740 \uaddc\ubaa8\uc640 \uacbd\ud5d8, \uc2dc\uc7a5 \uc785\uc9c0\ub97c \ud655\ubcf4\ud558\uba70, \uc774\ub97c \ud1b5\ud574 \uc0ac\uc5c5\uc0c1\uc758 \uc774\uc810\uacfc \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc775\uc744 \uac15\ud654\ud574 \ub098\uac08 \uc218 \uc788\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4145\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR.png\" alt=\"\ubcf4\uae30 1 | \uad6c\uc870\ud654\ub41c \ud601\uc2e0 \uc8fc\uae30\ub294 SBM-I\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ubc1c\ud718\ud55c\ub2e4\" width=\"1130\" height=\"710\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR.png 1130w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-300x188.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-1024x643.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-768x483.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-696x437.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-1068x671.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-668x420.png 668w\" sizes=\"auto, (max-width: 1130px) 100vw, 1130px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>1. \ube44\uc988\ub2c8\uc2a4 \ubc94\uc704 \ud655\ub300<\/strong><\/p><\/blockquote>\n<p>\uc774 \ud601\uc2e0 \uc8fc\uae30\ub294 \uc5b4\ub5bb\uac8c \uae30\uc5c5\uc5d0 \ub3c4\uc785\ud560 \uc218 \uc788\uc744\uae4c? \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uae30\uc5c5\uc774 \uc774\ub044\ub294 \uad11\ubc94\uc704\ud55c \uc0dd\ud0dc\uacc4\uc640 \uc5ec\uae30\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc288\uc640 \ud2b8\ub80c\ub4dc\ub97c \ucda9\ubd84\ud788 \uc774\ud574\ud558\ub294 \ub370 \uc788\ub2e4. \uadf8 \uc77c\ud658\uc73c\ub85c \uc0dd\ud0dc\uacc4 \ub3d9\ud5a5 \ubc0f \uc774\uc288\uac00 \uc5ec\ub7ec\ubd84 \uae30\uc5c5\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ubbf8\uce58\ub294 \uc7a0\uc7ac\uc801\uc778 \uc601\ud5a5\uc744 \uba3c\uc800 \uc0b4\ud3b4\ubcf4\ub77c. \uc774\ub97c \ud1b5\ud574 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc288\uc640 \uad00\ub828\ud55c \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \ucde8\uc57d\uc131\uacfc \uae30\ud68c\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub2e4. \uadf8\ub9ac\uace0 \uadf8\uc911 \uc77c\ubd80\ub294 \uc9d1\uc911\uc801\uc778 SBM-I\ub97c \uc2dc\uc791\ud558\ub294 \uc88b\uc740 \ucd9c\ubc1c\uc810\uc774 \ub41c\ub2e4.<\/p>\n<p>\uc870\uae08 \ub354 \uad6c\uccb4\uc801\uc73c\ub85c \uc124\uba85\ud558\uba74 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n<ul>\n<li><strong>\ube44\uc988\ub2c8\uc2a4\uac00 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc0ac\ud68c\uc801 \uc774\uc288\uc640 \ub113\uc740 \uc774\ud574\uad00\uacc4\uc790 \uc0dd\ud0dc\uacc4\uc758 \uad6c\uc870\ub97c \ud30c\uc545\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \uc601\uc5ed\uc744 \ud655\uc7a5\ud558\ub77c.<\/strong> \uc2dc\uc2a4\ud15c\uc5d0 \uc18d\ud55c \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790\ub294 \ub204\uad6c\uc774\uace0, \uc8fc\ubaa9\ud560 \ub9cc\ud55c \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc288\uc640 \ud2b8\ub80c\ub4dc\uc5d0\ub294 \ubb34\uc5c7\uc774 \uc788\uc73c\uba70, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \uc5ec\ub7ec \ubd80\ubb38\uc5d0\uc11c \uc774\ud574\uad00\uacc4\uc790\uc640 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc288\uac00 \uc9c1 \u00b7 \uac04\uc811\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ubd80\ubd84\uc5d0\ub294 \ubb34\uc5c7\uc774 \uc788\ub294\uc9c0 \ud30c\uc545\ud558\ub77c.<\/li>\n<li><strong>\ub354 \ub113\uc5b4\uc9c4 \uc0dd\ud0dc\uacc4 \uc9c0\ub3c4\uc5d0\uc11c (\ud604\uc874\ud558\uac70\ub098 \uc7a0\uc7ac\uc801\uc778) \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \uc2a4\ud2b8\ub808\uc2a4 \ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud558\ub77c.<\/strong> \uc774\ud574\uad00\uacc4\uc790 \uac04\uc758 \uc5ed\ud559\uad00\uacc4\uc640 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc288\uac00 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ub0a8\uae30\ub294 \uc81c\uc57d\uc774 \ubb34\uc5c7\uc774\uba70, \uc2dc\uc2a4\ud15c\uc758 \ud55c\uacc4\ub85c \uc778\ud574 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \uc5b4\ub5a4 \ubd80\ubd84\uc5d0 \ucde8\uc57d\uc810\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0 \ud30c\uc545\ud558\ub77c.<\/li>\n<li><strong>\uc678\ubd80 \ud2b8\ub80c\ub4dc\ub97c \ubc18\uc601\ud558\uace0 \uc911\uc694\ub3c4 \uc2dc\ub098\ub9ac\uc624\ub97c \uad6c\ucd95\ud558\ub77c.<\/strong> \ud604\uc7ac\uc758 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \ud2b8\ub80c\ub4dc\ub97c \uc0b4\ud3b4\ubcf4\uace0, \uc2dc\uac04\uc774 \uc9c0\ub098\uba70 \uc774\uac83\uc774 \uc5b4\ub5bb\uac8c \ubc1c\uc804\ud574 \uac08\uc9c0 \uc608\uce21\ud574 \ubcf4\ub77c. \ub354\ubd88\uc5b4 (\uae30\uc874 \ud2b8\ub80c\ub4dc\uc758 \uc5f0\uc7a5 \uc120\uc0c1\uc774 \uc544\ub2cc) \uadf9\uc801\uc73c\ub85c \ub2e4\ub978 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud560\uc9c0\ub3c4 \ubaa8\ub97c \ubbf8\ub798\uc758 \uc2dc\ub098\ub9ac\uc624\ub97c \uc0c1\uc0c1\ud558\uba70 \uc0ac\uace0\ub97c \ud655\uc7a5\ud558\ub77c. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \uc2dc\ub098\ub9ac\uc624\ub97c \ubc14\ud0d5\uc73c\ub85c \ud658\uacbd\u00b7\uc0ac\ud68c\uc801 \uc774\uc288\uac00 \uc2dc\uac04\uc774 \uc9c0\ub098\uba70 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud560\uc9c0, \uc774\ub7ec\ud55c \uc774\uc288 \ubcc0\ud654\ub97c \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ubc1b\uc544\ub4e4\uc774\uace0 \ubc18\uc751\ud560\uc9c0, \uc2dc\uc2a4\ud15c \ub9f5\uacfc \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ubbf8\uce60 \uc601\ud5a5\uc740 \ubb34\uc5c7\uc77c\uc9c0 \uc0dd\uac01\ud574 \ubcf4\ub77c.<\/li>\n<li><strong>\ube44\uc988\ub2c8\uc2a4 \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uc5ec \ud0d0\uc0c9\ud558\ub77c.<\/strong> \ub2e4\uc591\ud55c \ud65c\ub3d9 \ubc94\uc704\uc5d0\uc11c\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc0c1\uc0c1\ud574 \ubcf4\ub77c. \uac00\ub839 \uc5ec\ub7ec\ubd84\uc758 \uc0ac\uc5c5\uc774 \uc624\ub294 \uc218\ub144 \ub0b4 3~5\ubc30 \uc131\uc7a5\ud55c\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\ub77c. \uc774 \uacbd\uc6b0 \uc804\ud658\uc810 \ud639\uc740 \uae30\ud68c\ub294 \uc5b8\uc81c \ubc1c\uc0dd\ud560\uae4c? \uc0ac\uc5c5\uc774 \ucc3d\ucd9c\ud558\ub294 \uc678\ubd80\uc694\uc778\uc5d0 \uc5b4\ub5a4 \uc77c\uc774 \ubc1c\uc0dd\ud560\uae4c? \uc704\ud5d8\uc131\uacfc \uae30\ud68c\ub294 \uc5b4\ub5bb\uac8c \ubcc0\ud560\uae4c?<\/li>\n<li><strong>\ud601\uc2e0 \uae30\ud68c \uacf5\uac04, \uc989 \u2018\uc804\ub7b5\uc801 \uac1c\uc785 \uc9c0\uc810(Strategic Intervention Points, SIPs)\u2019\uc744 \ud30c\uc545\ud558\ub77c.<\/strong> \uc774\ub294 \ubaa9\ud45c\ud55c \ud589\ub3d9\uc774\ub098 \ud601\uc2e0\uc774 \uc774\ud574\uad00\uacc4\uc790\uc758 \uc5ed\ud559\uad00\uacc4\ub97c \ubc14\uafb8\uac70\ub098, \ud658\uacbd\u00b7\uc0ac\ud68c\uc801 \uc774\uc288\uc5d0 \uae0d\uc815\uc801 \uc601\ud5a5\uc744 \ubbf8\uce58\uac70\ub098, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \uc9c0\ub2cc \ucde8\uc57d\uc131\uc744 \uc904\uc774\uac70\ub098, \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58 \ucc3d\ucd9c\uc758 \uae30\ud68c\ub97c \ubd88\ub7ec\uc62c \uc218 \uc788\ub294 \uc9c0\uc810\uc774\ub2e4.<\/li>\n<\/ul>\n<p>\ubd84\uc11d\uc744 \ud1b5\ud574 \uc5b4\ub824\uc6b4 \uc810\uacfc \uaca9\ucc28\uac00 \ubc1c\uc0dd\ud558\ub294 \uc9c0\uc810, \uc704\ud5d8 \uc694\uc18c\ub97c \ud30c\uc545\ud558\ub77c. \uac00\ub839 \uae30\uc5c5\uc774 \uc774\ubbf8 \ubcf4\uc720\ud55c \ube44\uc988\ub2c8\uc2a4 \ub77c\uc778\uc73c\ub85c\ub3c4 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc288\uc5d0 \uae30\uc5ec\ud558\uace0 \uae30\uc874 \uc0ac\uc5c5\uc774 \uc131\uc7a5\ud558\ub294 \ub370 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\ub2e4. \uc544\uc6b8\ub7ec \ub0b4\ubd80 \uc758\uacac\uc5d0\ub9cc \uae30\ub300\uc11c\ub294 \uc548 \ub41c\ub2e4. \uc11c\ub85c \ubcf4\uc644\ud560 \uc218 \uc788\uace0 \uc601\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0ac \uc218 \uc788\ub294 \uad00\uc810\uc744 \uc81c\uacf5\ud560 \uc678\ubd80 \uc778\ub825\uc744 \uc591\uc131\ud558\ub77c.<\/p>\n<p>\ud504\ub791\uc2a4\uc758 \ud3d0\uae30\ubb3c \uad00\ub9ac\uae30\uc5c5 <strong>\ubca0\uc62c\ub9ac\uc544(Veolia)<\/strong>\uc758 <strong>\ud06c\ub9ac\uc2a4\ud2f4 \ub85c\ub4dc\uc6f0(Christine Rodwell)<\/strong> \uc804 \uc0ac\uc5c5 \uac1c\ubc1c \ub3c4\uc2dc \ubd80\ubb38 \ubd80\ud68c\uc7a5\uc740 <a href=\"https:\/\/bcghendersoninstitute.com\/sustainable-business-model-innovation-series-lessons-from-veolia-and-renault-b24d89574a7a\" target=\"_blank\" rel=\"noopener\">\ucd5c\uadfc \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ub2e4\uc74c\uacfc \uac19\uc774 \uc124\uba85\ud55c \ubc14 \uc788\ub2e4. \u201c\uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uc2e4\ud589\ud558\ub824\uba74 \uae30\uc5c5\uc740 \uc678\ubd80 \uc774\ud574\uad00\uacc4\uc790\uc758 \uc758\uacac\uc744 \uacbd\uccad\ud574\uc57c \ud55c\ub2e4. \uc720\uc758\ubbf8\ud55c \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc775\uc744 \ucc3d\ucd9c\ud560 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\ub3c4\ub85d \uae30\uc5c5\uc744 \uc790\uadf9\ud558\uace0 \uc870\uc5b8\ud574 \uc904 (\uacf5\uacf5, \uc0ac\ud68c, \ud559\uc220 \ubd80\ubb38) \uc9c0\uc9c0\uc790\ub85c \uad6c\uc131\ub41c \uc704\uc6d0\ud68c\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud55c\ub2e4.\u201d<\/p>\n<p>\ube44\uc988\ub2c8\uc2a4 \uc601\uc5ed\uc744 \ud655\uc7a5\ud558\ub294 \uac83\uc774 \uc2e4\uc81c\ub85c \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uc9c0 \uc774\ud574\ud558\uae30 \uc704\ud574 \uc2e4\uc81c \uc6b0\ub9ac \uae30\uc5c5\ub4e4\uc774 \uacaa\ub294 \ub51c\ub808\ub9c8\ub97c \uc801\uc6a9\ud558\uc5ec \uc18c\ube44\uc790 \ud328\ud0a4\uc9c0 \uc0c1\ud488(consumer packaged goods, CPG) \uc81c\uc870 \uae30\uc5c5\uc744 \ud558\ub098 \uac00\uc815\ud574 \ubcf4\uc790. \ud50c\ub77c\uc2a4\ud2f1 \ud3ec\uc7a5\uc740 \uc790\uc5f0 \uc11c\uc2dd\uc9c0, \ud2b9\ud788 \ud574\uc591 \uc0dd\ud0dc\uacc4\uc5d0 \uc2ec\uac01\ud55c \uc545\uc601\ud5a5\uc744 \ub07c\uce5c\ub2e4. \ub9e4\ub144 180\uc5b5 \ud30c\uc6b4\ub4dc(\uc57d 816\ub9cc \ud1a4)\uc758 \ud50c\ub77c\uc2a4\ud2f1 \ud3d0\uae30\ubb3c\uc774 \ubc14\ub2e4\ub85c \uc720\uc785\ub418\uace0 \uc788\uc73c\uba70, \uc774\ub294 30cm\ub9c8\ub2e4 \ube44\ub2d0\ubd09\uc9c0 5\uac1c\uac00 \ubc84\ub824\uc838 \uc788\ub294 \uc591\uc774\ub2e4. \ud50c\ub77c\uc2a4\ud2f1 \uc624\uc5fc\uc740 \uc624\uc5fc \ubb3c\uc9c8 \uc911\ub3c5, \ubaa9 \uc878\ub9bc, \uc2dd\ub3c4 \ud3d0\uc0c9 \ub4f1\uc758 \ud615\ud0dc\ub85c \uc778\uac04\uc744 \ube44\ub86f\ud574 \uc721\uc9c0\uc640 \ubc14\ub2e4\uc5d0 \uc874\uc7ac\ud558\ub294 \ubaa8\ub4e0 \uc0dd\uba85\uc5d0 \uad11\ubc94\uc704\ud55c \ud53c\ud574\ub97c \uc900\ub2e4. \ub2e4\uc218\uc758 \uc5f0\uad6c \uacb0\uacfc\uac00 \uc2e4\uc81c \ud53c\ud574\ub97c \uc785\uc99d\ud558\uba74\uc11c \uc774\ub7ec\ud55c \ud658\uacbd \ubb38\uc81c\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 2010\ub144\ub300 \uc911\ubc18 \ubcc0\uace1\uc810\uc5d0 \ub2e4\ub2e4\ub790\ub2e4.<\/p>\n<p>\ud658\uacbd \uc5c5\uacc4\uc758 \ub9ac\ub354\ub4e4\uc740 \uc774\ubbf8 \uc54c\uace0 \uc788\uaca0\uc9c0\ub9cc, \ud50c\ub77c\uc2a4\ud2f1\uc744 \ubaa8\uc73c\uace0, \uc53b\uace0, \ubd84\ub958\ud558\uace0, \uc7ac\ud65c\uc6a9\ud558\uc5ec \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uae30\uae4c\uc9c0\uc758 \ubcf5\uc7a1\ud568 \ub54c\ubb38\uc5d0 \ubb38\uc81c \ud574\uacb0\uc5d0\ub294 \uc0c1\ub2f9\ud55c \ube44\uc6a9\uc774 \ud544\uc694\ud558\uace0 \uc2e4\ucc9c\ub3c4 \uc5b4\ub824\uc6cc\uc9c4\ub2e4. \ud6a8\uacfc\ub3c4 \uc788\uace0 \uc7ac\uc815\uc801\uc73c\ub85c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc194\ub8e8\uc158\uc744 \uc81c\uc2dc\ud558\ub294 \uae30\uc5c5\uc740 \ud638\uac10\uc744 \uc5bb\uc744 \ubfd0 \uc544\ub2c8\ub77c \uace0\uc131\uc7a5 \uc0ac\uc5c5\uc744 \uad6c\ucd95\ud560 \uac00\ub2a5\uc131\ub3c4 \ud06c\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uacfc\uc5f0 \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uae4c? \uc774\ub807\uac8c \ubcf5\uc7a1\ud558\uace0 \ub2e4\uac01\uc801\uc778 \ud658\uacbd \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub824\uba74 \uc5b4\ub5a4 \ubd80\ubb38\uc744 \ud601\uc2e0\ud558\ub294 \ub370 \ub178\ub825\ud558\uace0 \ud22c\uc790\ud574\uc57c \ud560\uae4c? SBM-I \uc8fc\uae30 \uc811\uadfc\ubc95\uc744 \ubc18\uc601\ud55c \uc544\ub798 \ubcf4\uae30 2\ub294 CPG \uc81c\uc870 \uae30\uc5c5 \uad00\uc810\uc5d0\uc11c \ubc14\ub77c\ubcf8 \ud50c\ub77c\uc2a4\ud2f1 \ubb38\uc81c \uad00\ub828 \uc774\ud574\uad00\uacc4\uc790 \uc911\uc2ec\uc758 \uc2dc\uc2a4\ud15c \ub9f5\uc774\ub2e4. \uc774 \ub9f5\uc740 \uae30\ubcf8\uc801\uc778 \uc2dc\uc2a4\ud15c \uc5ed\ud559 \uc6d0\ub9ac\ub97c \uc774\uc6a9\ud574 CPG \uae30\uc5c5\uacfc \uc7c1\uc810\uc774 \ub418\ub294 \ud658\uacbd \ubb38\uc81c, \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790(\uc18c\ube44\uc790, \uc815\ucc45 \ub2f4\ub2f9\uc790, \uc2dc\ubbfc \uc0ac\ud68c, \uc4f0\ub808\uae30 \uc218\uac70\uc5c5\uccb4, \uc7ac\ud65c\uc6a9 \uc5c5\uccb4, \ud50c\ub77c\uc2a4\ud2f1 \uc81c\uc870\uc0ac) \uc0ac\uc774\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \uc0c1\ud638\uad00\uacc4\ub97c \ub2f4\uace0 \uc788\ub2e4. \ud654\uc0b4\ud45c\ub294 \uc778\uacfc \uad00\uacc4\ub97c \ub098\ud0c0\ub0b8\ub2e4. \uac00\ub839 \u2018\ub3c4\uc2dc\ud654 \ud655\ub300\u2019\ub294 \u2018\uc4f0\ub808\uae30 \ub9e4\ub9bd \ube44\uc6a9 \uc99d\uac00\u2019\ub85c \uc774\uc5b4\uc9c4\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4147\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-2-KR.jpg\" alt=\"\ubcf4\uae30 2 | \ud50c\ub77c\uc2a4\ud2f1 \ubb38\uc81c\uc640 \uad00\ub828\ud558\uc5ec \ud655\ub300\ub41c \ube44\uc988\ub2c8\uc2a4 \uc601\uc5ed\" width=\"1440\" height=\"1420\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-2-KR.jpg 1440w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-2-KR-300x296.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-2-KR-1024x1010.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-2-KR-768x757.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-2-KR-696x686.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-2-KR-1068x1053.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-2-KR-426x420.jpg 426w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>\uae30\uc874\uc758 \uc120\ud615 \ubd84\uc11d\uacfc \ube44\uad50\ud588\uc744 \ub54c \uc704\uc758 \ub3c4\uc2dd\uc740 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc9c0\uc5f0, \ubc18\ub3d9 \ud6a8\uacfc, \uc804\ud658\uc810 \ub4f1\uc774 \ubc1c\uc0dd\ud558\ub294 \uc9c0\uc810\uc744 \ubcf4\uc5ec\uc900\ub2e4\ub294 \uc810\uc5d0\uc11c \uc720\uc758\ubbf8\ud558\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \u2018\ud658\uacbd \ubc0f \uc7ac\ud65c\uc6a9\uc5d0 \ub300\ud55c \uc778\uc2dd\u2019\uc774\ub77c\ub294 \ub3d9\uadf8\ub77c\ubbf8\ub294 \uc77c\ubd80 \uc18c\ube44\uc790 \uc2b5\uad00\uc5d0 \ubcc0\ud654\ub97c \ubd88\ub7ec\uc62c \uc218 \uc788\uae30\ub294 \ud558\uaca0\uc9c0\ub9cc, \uc5ec\uae30\uc5d0\ub294 \uc2dc\uac04\uc774 \uac78\ub9b0\ub2e4. \uc774\ub7ec\ud55c \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uc774 \uc989\uac01\uc801\uc778 \ud6a8\uacfc\ub97c \ubd88\ub7ec\uc624\ub294 \uc194\ub8e8\uc158\uc73c\ub85c \ubcf4\uae30\ub294 \uc5b4\ub835\uc9c0\ub9cc, \uc7a5\uae30\uc801\uc73c\ub85c \uc2dc\uc2a4\ud15c \uc804\uccb4\uc758 \uc5ed\ud559 \uad00\uacc4\ub97c \ubc14\uafc0 \uc218\ub294 \uc788\ub2e4.<\/p>\n<p>\ubcf4\uae30 2\uc758 \uac01 \ub3d9\uadf8\ub77c\ubbf8\ub294 1\ub2e8\uacc4\uc5d0\uc11c \uba85\ubc31\ud788 \ubcf4\uc5ec\uc8fc\ub294 \uae30\ud68c \uacf5\uac04 \ud639\uc740 \uc804\ub7b5\uc801 \uac1c\uc785 \uc9c0\uc810(SIP)\uc744 \ub098\ud0c0\ub0b8\ub2e4. \uc704\uc5d0\uc11c \ub2e4\ub8e8\ub358 CPG \uc81c\uc870 \uae30\uc5c5 \uc0ac\ub840\uc5d0\uc11c \uc801\uc6a9 \uac00\ub2a5\ud55c SIP\ub294 \u2018\uc0c8 \ud328\ud0a4\uc9c0 \ud615\ud0dc\ub85c\uc758 \uc804\ud658\u2019, \u2018\ud50c\ub77c\uc2a4\ud2f1 \uc218\uac70 \uc0ac\uc5c5 \uc900\ube44\u2019, \u2018\ubcf4\uc99d\uae08 \ubc18\ud658 \uc81c\ub3c4\uc640 \uac19\uc740 \uc815\ubd80 \ud504\ub85c\uadf8\ub7a8 \ub85c\ube44\u2019, \u2018\uc7ac\ud65c\uc6a9 \uc778\ud504\ub77c\uc640 \uc0c8\ub85c\uc6b4 \uc7ac\ud65c\uc6a9 \uae30\uc220\uc5d0 \ud22c\uc790\ud560 \uc218 \uc788\ub294 \uacbd\uc7c1 \uc804(\u524d) \uc5f0\ud569 \uac00\uc785\u2019, \u2018\ud328\ud0a4\uc9c0\ub97c \ub354 \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc29\uc2dd\uc73c\ub85c \uc18c\ube44\ud558\uace0 \ubc84\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc18c\ube44\uc790 \uad50\uc721 \ubc0f \uc790\uadf9\u2019 \ub4f1\uc744 \ub4e4 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>2. \ud0c4\ub825\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc704\ud55c \ud601\uc2e0<\/strong><\/p><\/blockquote>\n<p>\ud601\uc2e0 \uc8fc\uae30 \uccab \ub2e8\uacc4\ub97c \ud1b5\ud574\uc11c\ub294 \uc7ac\uc815\uc801 \uc218\uc775\uacfc \uc0ac\ud68c\uc801 \uac00\uce58\ub97c \ubaa8\ub450 \uc5bb\uc744 \uc7a0\uc7ac\uc131\uc744 \uc9c0\ub2cc \uae30\ud68c \uacf5\uac04\uc744 \ud30c\uc545\ud560 \uc218 \uc788\ub2e4. \uadf8 \ub4a4\uc5d0\ub294 \uc774\ub7ec\ud55c \uae30\ud68c\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uae30\uc874\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ubcc0\ud601\ud558\uac70\ub098 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \ubaa8\ub378\uc744 \uad6c\uc0c1\ud574\uc57c \ud55c\ub2e4. \uc774\uc5d0 \ub450 \ubc88\uc9f8 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0\uc11c \ubc1c\uacac\ub418\ub294 \uc804\uc5d0 \uc5c6\ub358 \uce21\uba74\uc744 \ubc1b\uc544\ub4e4\uc774\uace0 \uac1c\ubc1c\ud574\uc57c \ud55c\ub2e4. \ud604\uc7ac \uc9c1\uba74\ud55c \ud55c\uacc4\uc810\uc744 \ub118\uace0 \uc808\ucda9\uc810\uc744 \uae68\uba70 \uae30\uc220\uc744 \ubc1c\uc804\uc2dc\ucf1c, \uac00\ub2a5\ud558\ub2e4\uba74 \uc774\uc804\uc5d0\ub294 \ubd84\ub9ac\ub418\uc5b4 \uc788\ub358 \ud65c\ub3d9\ub4e4\uc744 \ud1b5\ud569\ud574\uc57c \ud55c\ub2e4. \uc0ac\uc5c5\uc801 \uc774\uc810\uacfc \ud658\uacbd\u00b7\uc0ac\ud68c\uc801 \uc774\uc775\uc744 \ud1b5\ud569\ud558\uace0 \uac15\ud654\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uad6c\uc0c1\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>BCG\ub294 <a href=\"https:\/\/www.bcg.com\/en-kr\/publications\/2020\/quest-sustainable-business-model-innovation\" target=\"_blank\" rel=\"noopener\">\uc720\uad00 \uc5f0\uad6c<\/a>\ub97c \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4\uc801, \uc0ac\ud68c\uc801 \uac00\uce58 \ubaa8\ub450\uc5d0 \ucd5c\uc801\ud654\ub41c SBM-I \ud328\ud134 \uc77c\uacf1 \uac00\uc9c0\ub97c \uc815\uc758\ud558\uace0 \uc18c\uac1c\ud55c \ubc14 \uc788\ub2e4. \uc774\ub97c \uc55e\uc11c \uc0b4\ud3b4\ubcf8 \ud50c\ub77c\uc2a4\ud2f1 \ud3d0\uae30\ubb3c \uc0ac\ub840\uc5d0 \uc801\uc6a9\ud574 \ubcf4\uc790.<\/p>\n<ul>\n<li><strong>\uc2dc\uc791\uc810\uc744 \uc7a5\uc545\ud558\ub77c(Own the origins).<\/strong> \uc0dd\uc0b0 \ub2e8\uacc4\uc758 \uc778\ud48b\uc744 \ubc14\uafb8\uc5b4 \ud658\uacbd\u00b7\uc0ac\ud68c\uc801 \uc774\uc775\uc744 \ucc3d\ucd9c\ud558\ub77c. \uc77c\ub840\ub85c <strong>HP<\/strong>\ub294 \uc544\uc774\ud2f0\uc758 <strong>\ud37c\uc2a4\ud2b8 \ub9c8\uc77c \ucf5c\ub9ac\uc158(First Mile Coalition)<\/strong>\uacfc \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5b4 \uc4f0\ub808\uae30 \uc218\uac70\uc5c5\uccb4\uc640 \ud611\ub825\ud558\uace0 \uc788\ub2e4. HP\ub294 \uae68\ub057\ud55c \uace0\ud488\uc9c8 \uc7ac\ud65c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1\uc744 \uc0dd\uc0b0\ud574 \uc774\ub97c HP\uc758 PC \uc81c\ud488\uacfc \uc789\ud06c \uce74\ud2b8\ub9ac\uc9c0 \uc81c\uc791\uc5d0 \ud65c\uc6a9\ud558\uc5ec \uacb0\uacfc\uc801\uc73c\ub85c \uc790\uc0ac \uc81c\ud488\uc758 \ud658\uacbd \ubc1c\uc790\uad6d\uc744 \uc904\uc774\ub294 \ub370 \uc9c0\uc5ed \uc0dd\uc0b0 \uc2dc\uc124\uc5d0 2\ubc31\ub9cc \ub2ec\ub7ec(\ud55c\ud654 \uc57d 22\uc5b5 6\ucc9c\ub9cc \uc6d0)\uc744 \ud22c\uc790\ud588\ub2e4. 2016\ub144 \uc2dc\uc791\ub41c \uc774 \ud504\ub85c\uadf8\ub7a8\uc740 \uc774\ud6c4 4\ub144 \ub3d9\uc548 170\ub9cc \ud30c\uc6b4\ub4dc\uc758 \ud50c\ub77c\uc2a4\ud2f1(\uc57d 771\ud1a4, 6\ucc9c\ub9cc \uac1c \uc774\uc0c1\uc758 \ud50c\ub77c\uc2a4\ud2f1\ubcd1\uc5d0 \ud574\ub2f9\ud558\ub294 \uc591)\uc744 \uac15, \uc6b4\ud558 \ub4f1\uc758 \uc218\ub85c\uc640 \ubc14\ub2e4\uc5d0\uc11c \uc218\uac70\ud588\uace0, \uc544\uc774\ud2f0\uc778 1,100\uba85\uc5d0\uac8c \uc18c\ub4dd \uae30\ud68c\ub97c \uc81c\uacf5\ud588\uc73c\uba70, \uc624\ub294 \uc218\ub144 \ub0b4 \uc5ec\uae30\uc5d0 1,000\uba85\uc774 \ucd94\uac00\ub420 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc73c\ub85c HP\ub294 2020\ub144 5\uc6d4 \uae30\uc900, \u2018\uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc9c0\uc18d \uac00\ub2a5\ud55c PC\u2019 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uad6c\uc131\ud560 \uc218 \uc788\uc5c8\ub2e4. \ubc14\ub2e4\uc5d0\uc11c \uac74\uc9c4 \ud50c\ub77c\uc2a4\ud2f1\uc73c\ub85c \uc81c\uc870\ud55c \ucd5c\ucd08\uc758 PC, HP \uc5d8\ub9ac\ud2b8 \ub4dc\ub798\uace4\ud50c\ub77c\uc774(HP Elite Dragonfly)\ub3c4 \uadf8\uc911 \ud558\ub098\ub2e4.<\/li>\n<li><strong>\uc0ac\uc774\ud074 \uc804\uccb4\ub97c \uc7a5\uc545\ud558\ub77c(Own the whole cycle).<\/strong> \uc0dd\uc0b0\ubd80\ud130 \ud3d0\uae30\uae4c\uc9c0, \uc0c1\ud488\uc758 \uc804\uccb4 \uc0ac\uc6a9\uc8fc\uae30\uc5d0 \ubcc0\ud654\ub97c \uc8fc\uc5b4 \ud658\uacbd\u00b7\uc0ac\ud68c\uc801 \uc601\ud5a5\uc744 \ub3c4\ucd9c\ud558\ub77c. \uba55\uc2dc\ucf54 \ubaac\ud14c\ub808\uc774\uc758 \uac00\uc815\uc6a9 \uccad\uc18c\uc6a9\ud488 \uc5c5\uacc4 \uc120\ub3c4\uae30\uc5c5, <strong>AlEn \uadf8\ub8f9(Grupo AlEn)<\/strong>\uc740 1990\ub144\ub300\ubd80\ud130 \uc790\uc0ac\uc758 \ud50c\ub77c\uc2a4\ud2f1 \uc7ac\ud65c\uc6a9 \uc2dc\uc124\uc5d0 \ud22c\uc790\ud558\uace0 \uaddc\ubaa8\ub97c \ud0a4\uc6cc\uc654\uace0, \uc9c0\uae08\uc740 \uba55\uc2dc\ucf54\uc758 \ub300\ud615 \ud50c\ub77c\uc2a4\ud2f1 \uc7ac\ud65c\uc6a9 \uc5c5\uccb4 \uc911 \ud558\ub098\uac00 \ub418\uc5c8\ub2e4. AlEn\uc740 \ubaac\ud14c\ub808\uc774 \uc9c0\uc5ed\uc5d0\uc11c\ub9cc 30\uac1c \ub8e8\ud2b8\uc640 6,200\uac1c \uc218\uac70 \uc9c0\uc810\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc73c\uba70, \uc5f0\uac04 5\ub9cc \ud1a4 \uc774\uc0c1\uc758 PET\uc640 HDPE\ub97c \uc7ac\ud65c\uc6a9\ud558\uace0 \uc788\ub2e4. \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud558\uba74\uc11c AlEn\uc740 \uc7ac\ud65c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1\uc758 \ub3c5\uc810 \uacf5\uae09\uc790\uac00 \ub418\uc5b4, \ube44\uad50\uc801 \uc548\uc815\uc801\uc778 \ube44\uc6a9\uc73c\ub85c\ub3c4 \ub3c5\ud2b9\ud558\uace0 \ub354 \uce5c\ud658\uacbd\uc801\uc778 \ud3ec\uc7a5\uc7ac\ub97c \ub9cc\ub4e4 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4.<\/li>\n<li><strong>\uc0ac\ud68c\uc801 \uac00\uce58\ub97c \ud655\uc7a5\ud558\ub77c(Expand societal value).<\/strong> \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc758 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uac00\uce58\ub97c \ud655\ub300\ud558\uace0, \uac00\uaca9\uacfc \uc2dc\uc7a5 \uc810\uc720\uc728, \uc18c\ube44\uc790 \ucda9\uc131\ub3c4\uc5d0\uc11c \uac00\uce58\ub97c \ud655\ubcf4\ud558\ub77c. 2018\ub144, <strong>\ud3a9\uc2dc\ucf54(PepsiCo)<\/strong>\ub294 \uc138\uacc4 \ucd5c\uace0\uc758 \uac00\uc815\uc6a9 \ud0c4\uc0b0\uc218 \uc81c\uc870\uae30 \uc0dd\uc0b0\uc5c5\uccb4 <strong>\uc18c\ub2e4\uc2a4\ud2b8\ub9bc(Sodastream)<\/strong>\uc744 \uc778\uc218\ud588\ub2e4. \uc774 \uae30\uc5c5\uc758 \uae30\uc220\uc744 \uae30\ubc18\uc73c\ub85c \ud3a9\uc2dc\ucf54\ub294 \ubcd1\uc774 \ud544\uc694 \uc5c6\ub294 \ub9de\ucda4\ud615 \uc74c\ub8cc\ub97c \uc9c1\uc7a5\uc774\ub098 \ub300\ud559 \ucea0\ud37c\uc2a4, \uacf5\ud56d \ub4f1\uc5d0 \ub0a9\ud488\ud558\uae30 \uc2dc\uc791\ud588\ub2e4. \ub355\ubd84\uc5d0 \ud3a9\uc2dc\ucf54\ub294 \uc810\uc810 \uac1c\uc778\ud654\ub418\uc5b4 \uac00\uace0 \uc788\ub358 \uc74c\ub8cc \uc2dc\uc7a5\uc5d0\uc11c \uc6b0\uc704\ub97c \uc810\ud560 \uc218 \uc788\uc5c8\uace0, 2025\ub144\uae4c\uc9c0 \uc57d 670\uc5b5 \uac1c\uc758 \uc77c\ud68c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1\ubcd1\uc744 \uc904\uc77c \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/li>\n<li><strong>\uac00\uce58 \uc0ac\uc2ac\uc744 \ud655\uc7a5\ud558\ub77c(Expand the value chain).<\/strong> \ud0c0 \uc5c5\uacc4 \uace0\uac1d\uc774\ub098 \ud30c\ud2b8\ub108\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4 \uc0dd\ud0dc\uacc4\ub97c \ud65c\uc6a9\ud574 \ud601\uc2e0\ud558\ub77c. \uce60\ub808\uc758 <strong>\uc54c\uadf8\ub77c\ubaa8(Algramo)<\/strong>\ub294 \uc790\uc0ac\uc758 \ud68d\uae30\uc801\uc778 \uc18c\ubd84 \ud310\ub9e4 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uc77c\ud68c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1\uc744 RFID \uae30\ubc18\uc758 \uc7ac\uc0ac\uc6a9 \uc6a9\uae30\ub85c \ubc14\uafe8\ub2e4. 2013\ub144 \uc2a4\ud0c0\ud2b8\uc5c5\uc73c\ub85c \uc2dc\uc791\ud55c \uc54c\uadf8\ub77c\ubaa8\ub294 \uc0b0\ud2f0\uc544\uace0 \uc804\uc5ed\uc5d0 \uc788\ub294 2,000\uac1c \uc774\uc0c1\uc758 \uc790\uc601\uc5c5 \ub9e4\uc7a5\uacfc \uc81c\ud734\ud558\uc5ec \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud588\ub2e4. \uc81c\ud734 \ub9e4\uc7a5\uc5d0\uc11c\ub294 \uc2dd\ub8cc\ud488\uacfc \uc0dd\ud544\ud488\uc744 \uc801\ub2f9\ud55c \uac00\uaca9\uc5d0 \uadf8\ub7a8(g) \ub2e8\uc704\ub85c \uad6c\ub9e4\ud560 \uc218 \uc788\uc73c\uba70, \uc6a9\uae30\ub97c \uc7ac\uc0ac\uc6a9\ud558\ub294 \uace0\uac1d\uc5d0\uac8c\ub294 \ubcf4\uc0c1\uc774 \uc9c0\uae09\ub41c\ub2e4. \uc54c\uadf8\ub77c\ubaa8\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc740 \ud658\uacbd\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \ubfd0 \uc544\ub2c8\ub77c \ub0ad\ube44\uac00 \uc2ec\ud55c \uac1c\ubcc4 \ud3ec\uc7a5 \uc6a9\uae30\uc5d0 \ub2f4\uae34 \uc18c\ub7c9\uc758 \uc81c\ud488\uc744 \ube44\uc2fc \uac12\uc744 \uc8fc\uace0 \uc0ac\uc57c \ud588\ub358 \uc9c0\uc5ed \uc0ac\ud68c\uc5d0\ub3c4 \ub3c4\uc6c0\uc774 \ub41c\ub2e4.<\/li>\n<li><strong>\uc7ac\ud604\uc9c0\ud654 \ubc0f \uc7ac\uc9c0\uc5ed\ud654\ud558\ub77c(Re-localize and regionalize).<\/strong> \uae00\ub85c\ubc8c \uac00\uce58 \uc0ac\uc2ac\uc744 \uc904\uc774\uace0 \uc7ac\uad6c\uc131\ud558\uc5ec \uc0ac\ud68c\uc801 \uc774\uc775\uc744 \uc790\uad6d\uc5d0 \ub354 \uac00\uae4c\uc774 \uac00\uc838\uc624\ub77c. \ube0c\ub77c\uc9c8\uc758 <strong>BASF<\/strong>\ub294 \ud3d0\uae30\ubb3c \uc778\uc99d\uc11c \uc0ac\uae30\uc640 \uad00\ub828\ud55c \uc9c0\uc5ed \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud588\ub2e4. \uc77c\ubd80 \ud3d0\uae30\ubb3c \uc218\uac70\uc5c5\uccb4\uc640 \uc7ac\ud65c\uc6a9 \uc5c5\uccb4\ub294 \uc774\ub4e4\uc774 \uc2e4\uc81c\ub85c \ucc98\ub9ac\ud558\uac70\ub098 \uc7ac\ud65c\uc6a9\ud558\uc9c0 \uc54a\uc740 \ud3d0\uae30\ubb3c\uc5d0 \ub300\ud55c \uc778\uc99d\uc744 \uc694\uad6c\ud558\uae30\ub3c4 \ud55c\ub2e4. \uc774\uc5d0 BASF\ub294 \ub514\uc9c0\ud138 \ube14\ub85d\uccb4\uc778 \uc5c5\uccb4 <strong>\ud06c\ub77c\uc774\ud558(Kryha)<\/strong>\uc640, \ud3d0\uae30\ubb3c \uc218\uac70\uc5c5\uccb4\uc640 \uadf8 \ud611\ub825\uc5c5\uccb4\ub97c \uc9c0\uc6d0\ud558\ub294 NGO <strong>\ud5e4\uc2dc\ud074\ub808\uc774\ub85c\uc2a4(Recicleiros)<\/strong>\uc640 \ud568\uaed8 <strong>\ud5e4\uc2dc\uccb4\uc778(ReciChain)<\/strong>\uc774\ub77c\ub294 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc1c\ud588\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \uc7ac\ud65c\uc6a9 \uc804 \ub2e8\uacc4\uc758 \ub370\uc774\ud130\ub97c \uc815\ud655\ud558\uace0 \uc548\uc804\ud558\uac8c \ucd94\uc801\ud560 \uc218 \uc788\uc73c\uba70, \uc6b4\uc601 \ud488\uc9c8\uc744 \uac1c\uc120\ud558\uace0 \uc81c\uc870\uc5c5\uccb4\uac00 \uc81c\ucd9c\ud55c \uc778\uc99d\uc11c\uc640 \uccad\uad6c \ub0b4\uc6a9\uc774 \uc0ac\uc2e4\uc784\uc744 \ubcf4\uc7a5\ud574 \uc900\ub2e4.<\/li>\n<li><strong>\ube0c\ub79c\ub4dc\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc54c\ub824\ub77c(Energize the brand).<\/strong> \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc758 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uac00\uce58\ub97c \uba54\uc2dc\uc9c0\ud654\ud558\uc5ec \ud64d\ubcf4 \ubc0f \uc218\uc775\ud654\ud558\uace0, \uc774\ub97c \ud65c\uc6a9\ud574 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\ub77c. <strong>3M<\/strong>\uc740 2019\ub144, \uc2e0\uc290\ub808\uc774\ud2b8(Thinsulate)\ub77c\ub294 \ucd5c\uc2e0 \ubcf4\uc628\uc7ac\ub97c \uc120\ubcf4\uc600\ub2e4. \uc774 \uc18c\uc7ac\ub294 \uc7ac\ud65c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1\ubcd1\uc5d0\uc11c \ub098\uc628 \u201c100% \uc7ac\ud65c\uc6a9 \uc18c\uc7ac\ub85c \ub9cc\ub4e0 \uae43\ud138 \uc5c6\ub294 \ubcf4\uc628\uc7ac\u201d\uc774\ub2e4. \uc774\ub7ec\ud55c \uc131\uacfc\ub97c \ubc1c\ud310 \uc0bc\uc544 3M\uc740 \uace0\uae09 \uc758\ub958 \ube0c\ub79c\ub4dc <strong>\uc544\uc2a4\ucf54\ud504 \ud540\ub808\uc774\uc2a8(Askov Finlayson)<\/strong>\uacfc \ud611\uc5c5\ud558\uc5ec, 2019\ub144 \ucee8\uc149 \ud504\ub85c\uc81d\ud2b8\ub85c \u201c\uc138\uacc4 \ucd5c\ucd08\uc758 \uae30\ud6c4 \uce5c\ud654\uc801\uc778(climate-positive) \ud30c\uce74\u201d 3,000\ubc8c\uc744 \uc0dd\uc0b0\ud588\ub2e4.<\/li>\n<li><strong>\uc5ec\ub7ec \ubd84\uc57c\ub97c \uc544\uc6b8\ub7ec\ub77c(Build across sectors).<\/strong> <strong>SC\uc874\uc2a8(SC Johnson)<\/strong>\uc740 \uc0ac\ud68c\uc801 \uae30\uc5c5 <strong>\ud50c\ub77c\uc2a4\ud2f1 \ubc45\ud06c(Plastic Bank)<\/strong>\uc640 \ud568\uaed8 \uc778\ub3c4\ub124\uc2dc\uc544\uc5d0 \uc7ac\ud65c\uc6a9 \uc13c\ud130 \uc544\ud649 \uacf3\uc744 \uac1c\uc18c\ud574 \ud50c\ub77c\uc2a4\ud2f1\uc774 \ubc14\ub2e4\uc5d0 \ub2ff\uae30 \uc804\uc5d0 \uc120\uc81c\uc801\uc73c\ub85c \uc218\uac70\ud558\uc5ec \uc7ac\ud65c\uc6a9\ud558\uace0 \uc788\ub2e4. \uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc911\uc694\ud55c \uc0ac\ud68c\uc801 \uc5ed\ud560\ub3c4 \ud568\uaed8 \uc218\ud589\ud558\uace0 \uc788\ub2e4. \ud50c\ub77c\uc2a4\ud2f1 \uc4f0\ub808\uae30\ub97c \uc90d\ub294 \uac00\uc815\uc73c\ub85c\ubd80\ud130 \uc774\ub97c \uc801\uc9c0 \uc54a\uc740 \uac00\uaca9\uc5d0 \uad6c\uc785\ud568\uc73c\ub85c\uc368 \ube48\uace4 \uc9c0\uc5ed\uc744 \ub3d5\ub294 \uac83\uc774\ub2e4. 2019\ub144 \uc774\ub4e4\uc740 \ud0dc\uad6d\uacfc \ud544\ub9ac\ud540, \ubca0\ud2b8\ub0a8, \ube0c\ub77c\uc9c8 \ub4f1\uc9c0\uc5d0 509\uac1c\uc18c\uc758 \ud50c\ub77c\uc2a4\ud2f1 \uc218\uac70\uc9c0\ub97c \uad6c\ucd95\ud558\uaca0\ub2e4\ub294 3\ub144 \uaddc\ubaa8\uc758 \uc0ac\uc5c5 \uacc4\ud68d\uc744 \ubc1c\ud45c\ud588\ub2e4. 209\uac1c \uc9c0\uc810\uc5d0\uc11c 3\ub144 \ub3d9\uc548 \uc218\uac70\ud558\uac8c \ub420 \ud50c\ub77c\uc2a4\ud2f1\uc758 \uc591\uc744 \ud569\uc0b0\ud558\uba74 3\ub9cc \ubbf8\ud130\ud1a4\uc774 \ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 \uc218\ub85c\uc640 \ubc14\ub2e4\ub97c 15\uc5b5 \uac1c\uc758 \ud50c\ub77c\uc2a4\ud2f1\ubcd1\uc73c\ub85c\ubd80\ud130 \uad6c\ud574\uc8fc\ub294 \uc148\uc774\ub2e4. \uc774\ubc88 \ud611\uc5c5\uc740 \ube44\uc988\ub2c8\uc2a4 \uce21\uba74\uc5d0\uc11c \ubb3c\ub860 \uc5ec\ub7ec \uc774\uc810\uc774 \uc788\uaca0\uc9c0\ub9cc, \ud2b9\ud788 \uace0\ud488\uc9c8\uc758 \uc7ac\ud65c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1\uc744 \uafb8\uc900\ud788 \uacf5\uae09\ud558\uba70 2025\ub144\uae4c\uc9c0 SC\uc874\uc2a8\uc774 \uc774\ub8e8\ub824 \ud558\ub294 \ud3ec\uc7a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub3c4\ub85d \ub3c4\uc6b8 \uc218 \uc788\ub2e4.<\/li>\n<\/ul>\n<p>\uc774 \uc77c\uacf1 \uac00\uc9c0 \ud328\ud134\uc740 \uae30\uc5c5\uc758 \uc790\uccb4\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud601\uc2e0\uc744 \uc704\ud55c \ucd9c\ubc1c\uc810\uc774 \ub420 \uc218 \uc788\ub2e4. \uc774 \ud56d\ubaa9\ub4e4\uc744 \uc801\uc6a9\ud558\uace0 \uc11c\ub85c \uacb0\ud569\ud558\uc5ec, \uc5ec\ub7ec\ubd84 \uae30\uc5c5\uc5d0 \uad00\ub828\ub41c \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc288\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \ub354 \ud3ec\uad04\uc801\uc778 \ud574\uacb0\ucc45\uc744 \uac1c\ubc1c\ud574\uc57c \ud55c\ub2e4. \ud765\ubbf8\ub86d\uac8c\ub3c4 BCG\uc5d0\uc11c \uc870\uc0ac\ud55c \uc2ec\uce35 SBM-I \uc0ac\ub840 102\uac74 \uc911 \uc120\ub3c4\uae30\uc5c5(SBM-I \ub9ac\ub354)\uc758 75%\ub294 \uc0c1\uae30 \ud56d\ubaa9 \uc911 \uc138 \uac00\uc9c0 \uc774\uc0c1\uc744 \uacb0\ud569\ud574 \ud65c\uc6a9\ud558\uace0 \uc788\uc5c8\ub2e4. \ubc18\uba74 \ube44\uad50\uc801 \uc881\uc740 \uc601\uc5ed\uc5d0 \uc9d1\uc911\ud558\ub294 \u2018\uc0dd\ud0dc\uacc4 \ub9ac\ub354\u2019\uc640 \u2018\uc0ac\uc5c5 \ub9ac\ub354\u2019\uc758 \uacbd\uc6b0 \uadf8 \uc218\uce58\uac00 30% \ubbf8\ub9cc\uc73c\ub85c \ub300\uc870\uc801\uc778 \uacb0\uacfc\ub97c \ubcf4\uc600\ub2e4.<\/p>\n<p>\uc704\uc758 \ud328\ud134\uc5d0 \ub0b4\uc7ac\ud55c \uac00\ub2a5\uc131\uc744 \ud30c\uc545\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4 SBM-I \uc120\ub3c4\uae30\uc5c5\uc758 \uc0ac\ub840\uc5d0\uc11c \uc601\uac10\uc744 \uc5bb\uc5b4\uc57c \ud55c\ub2e4. \uc120\ub3c4\uae30\uc5c5\ub4e4\uc740 \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ucc28\uc9c0\ud560 \uc218 \uc788\ub294 \uc18c\uc2a4\ub85c \ubcf8\ub2e4. \ub610\ud55c \uc7a5\uae30 \uc804\ub7b5\uc5d0 \ub530\ub77c \uc790\uc2e0\ub4e4\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uafb8\uc900\ud788 \ubc18\ubcf5\ud558\uace0 \uc870\uc815\ud574 \ub098\uac00\uba74\uc11c \uc720\uc775\ud55c \uc601\ud5a5\ub825\uc744 \uac15\ud654\ud574 \ub098\uac00\ub824 \ud55c\ub2e4. \uc544\uc6b8\ub7ec \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \ubb38\uc81c\uc758 \uadfc\ubcf8\uc801\uc778 \uc6d0\uc778\uc744 \uba85\ud655\ud558\uac8c \uc774\ud574\ud558\uace0 \ud574\uacb0\ud558\ub824 \ud55c\ub2e4. \uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \ud50c\ub77c\uc2a4\ud2f1 \uc7ac\ud65c\uc6a9 \uc5c5\uccb4\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub2e8\uc21c\ud788 \ud658\uacbd \ubb38\uc81c\ub9cc\uc774 \uc544\ub2c8\ub77c \ub0b4\uc7ac\ud55c \uc0ac\ud68c \ubb38\uc81c\ub3c4 \ud574\uacb0\ud558\uae30 \uc704\ud574 \ub178\ub825\ud55c\ub2e4. \uc774\ub4e4\uc740 \ub610\ud55c \uac00\ub2a5\ud55c \ubd80\ubd84\uc5d0\uc11c\ub294 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \uacbd\uc81c\uc801 \uc81c\uc57d\uc744 \uae68\uace0 \uc0c8\ub85c\uc6b4 \ud574\uacb0\ucc45\ub3c4 \uc81c\uc2dc\ud55c\ub2e4. \ube44\uc601\ub9ac \ub2e8\uccb4 \ubc0f \uc815\ubd80\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0, \uc870\uc9c1\uc758 \uacbd\uacc4\ub97c \ub118\uace0, \ub2e4\ub978 \uae30\uc5c5, \uc2ec\uc9c0\uc5b4 \uacbd\uc7c1\uc0ac\uc640 \ud568\uaed8 \ub9ac\uc18c\uc2a4\ub97c \ubaa8\uc73c\uae30\ub3c4 \ud558\ub294 \ub4f1, \uc5ec\ub7ec \uc774\ud574\uad00\uacc4\uc790\ub97c \uc9d1\uc911\uc801\uc73c\ub85c \ucc38\uc5ec\uc2dc\ud0a8\ub2e4. \ub610\ud55c \uc774\ub7ec\ud55c \uae30\uc5c5\ub4e4\uc740 \ud63c\ud569\uae08\uc735(blended finance) \uc7ac\uc6d0\uacfc \uac19\uc774 \uc0c8\ub85c\uc6b4 \ud615\ud0dc\uc758 \uac00\uce58\ub97c \uc2e4\ud5d8\ud558\uc5ec \ud22c\uc790\ub97c \ud655\ub300\ud558\uace0 \uc704\ud5d8 \uc694\uc18c\ub97c \uc81c\uac70\ud55c\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uc774\ub7ec\ud55c \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \ud589\ubcf4\uc5d0\ub3c4 \uc120\ub3c4\uae30\uc5c5\ub4e4\uc740 \uc5ec\uc804\ud788 \uc774\uc775\uc744 \ub0b4\uace0 \uc8fc\uc8fc\uc5d0\uac8c \ud22c\uc790\uae08\uc744 \ub3cc\ub824\uc8fc\uba70 \uc0ac\uc5c5\uc744 \uc774\uc5b4\uac00\uace0 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>3. \uac00\uce58 \ubc0f \uc774\uc775 \ucc3d\ucd9c \uc694\uc778\uc73c\ub85c \uc5f0\uacb0<\/strong><\/p><\/blockquote>\n<p>\uc138 \ubc88\uc9f8 \ub2e8\uacc4\uc5d0\uc11c\ub294 \ub450 \ubc88\uc9f8 \ub2e8\uacc4 \u2018\ud0c4\ub825\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc704\ud55c \ud601\uc2e0\u2019\uc5d0\uc11c \uace0\uc548\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \uc544\uc774\ub514\uc5b4\ub098 \ucee8\uc149\uc744 \ud14c\uc2a4\ud2b8, \ubc18\ubcf5, \uc218\uc815\ud558\uace0, \uc758\ub3c4\ud588\ub358 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc775\uc744 \uc81c\uacf5\ud558\ub294\uc9c0, \uadf8 \uc774\uc775\uc774 \uae30\uc5c5\uc758 \uac00\uce58\uc640 \uc774\uc775\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294\uc9c0 \ud655\uc778\ud55c\ub2e4. \uc218\uc775 \ub9c8\uc9c4\uc774 \ub0ae\uc740 \uc0ac\uc5c5\uc740 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc775\uc744 \ub192\uc774\uace0 \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \ud601\uc2e0\uc5d0 \ud22c\uc790\ud558\uae30 \uc5b4\ub835\ub2e4.<\/p>\n<p>\uc774\ubc88 \ub2e8\uacc4\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uafb8\uc900\ud788 \ud3c9\uac00\ud558\uace0 \uc7ac\uc124\uacc4\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \ud0c4\ub825\uc131\uacfc \uc0ac\ud68c\uc5d0 \uae30\uc5ec\ud558\ub294 \uc774\uc775\uc744 \ub192\uc774\ub294 \ub370 \uc788\ub2e4. \ud0c4\ud0c4\ud558\uace0 \ud0c4\ub825\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \ud2b9\uc131\uc5d0 \uad00\ud55c BCG\uc758 \uc5f0\uad6c\ub97c \ucc38\uace0\ud558\uba70 \ub2e4\uc74c\uc758 \uc9c8\ubb38\uc744 \uc0b4\ud3b4\ubcf4\uc790.<\/p>\n<ul>\n<li>\ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\ub294\uac00? \uc218\uc775 \uac10\uc18c \uc5c6\uc774 \ubaa8\ub4e0 \uc0ac\uc5c5\ubd80\ub098 \uc2dc\uc7a5\uc5d0 \ub611\uac19\uc774 \uc801\uc6a9\ud560 \uc218 \uc788\ub294\uac00?<\/li>\n<li>\uc0c8 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc790\uc0ac \ube0c\ub79c\ub4dc \ud639\uc740 \uc790\uc0ac \uc81c\ud488\uc744 \ucc28\ubcc4\ud654\ud558\uace0 \uc2dc\uc7a5 \uacbd\uc7c1\ub825\uc744 \ub192\uc77c \uc218 \uc788\ub294\uac00?<\/li>\n<li>\ud0c0 \uae30\uc5c5\uc774 \ubaa8\ubc29\ud558\uae30 \uc5b4\ub835\uac8c \ub9cc\ub4e4\uc5b4 \ubc94\uc6a9\ud654 \uc704\ud5d8\uc131\uc744 \uc904\uc77c \uc218 \uc788\ub294\uac00? \uadf8\ub9ac\uace0 \uadf8 \ucc28\ubcc4\uc131\uc774 \uac00\uaca9\ub300 \ud615\uc131\uc5d0 \ub300\ud55c \uc5b4\ub290 \uc815\ub3c4\uc758 \ud1b5\uc81c\uad8c\uc744 \uc720\uc9c0\ud558\ub3c4\ub85d \ub3c4\uc6b8 \uc218 \uc788\ub294\uac00?<\/li>\n<li>\ub124\ud2b8\uc6cc\ud06c \ud6a8\uacfc\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294\uac00? \uac00\ub839 \ub530\ub77c\uc11c \uc0ac\uace0 \uc2f6\uac8c \ub9cc\ub4dc\ub294 \uace0\uac1d\uc774\ub098 \uc81c\uc870\uc5c5\uccb4\ub97c \ub04c\uc5b4\ub4e4\uc77c \uc218 \uc788\ub294\uac00?<\/li>\n<li>\uc774\uc775\uacfc \uc9c0\uc18d\uac00\ub2a5\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 (\ub354 \ud070 \uce74\ud14c\uace0\ub9ac\uc758 \uc0b0\uc5c5\uacfc \uac00\uce58 \uc0ac\uc2ac, \uadf8\ub9ac\uace0 \uc5ec\ub7ec\ubd84 \uae30\uc5c5\uc758 \uc81c\ud488, \uc11c\ube44\uc2a4, \uc0ac\uc5c5\uacfc \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ubaa8\ub4e0 \uc774\ub97c \ube44\ub86f\ud55c) \ube44\uc988\ub2c8\uc2a4 \uc0dd\ud0dc\uacc4\ub97c \ucda9\ubd84\ud788 \ud65c\uc6a9\ud558\ub294\uac00?<\/li>\n<li>\ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \uc5b5\uc9c0\uc2a4\ub7fd\uc9c0 \uc54a\uac8c \uc720\uc758\ubbf8\ud55c \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc775\uc744 \ucc3d\ucd9c\ud558\ub294\uac00?<\/li>\n<li>\uc2dc\uac04\uc774 \uc9c0\ub098\uba70 \ud2b8\ub80c\ub4dc\uac00 \ubcc0\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud655\uc7a5\ud55c\ub2e4\uace0 \ud558\ub354\ub77c\ub3c4 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc775\uc744 \uafb8\uc900\ud788 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294\uac00?<\/li>\n<li>\ud574\ub2f9 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \uc8fc\uc8fc\uc5d0\uac8c \ub3cc\uc544\uac08 \uc218\uc775\ub3c4 \uc99d\ub300\uc2dc\ud0a4\ub294\uac00? \uc7ac\uc815\uc801 \uc774\uc775\uacfc \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc774\uc775 \uc0ac\uc774\uc758 \uc5f0\uad00\uc131\uc774 \uc720\uc758\ubbf8\ud55c\uac00?<\/li>\n<li>\ud574\ub2f9 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \uae30\uc5c5\uc758 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \uae30\uc5ec\ud558\ub294\uac00? \uae30\uc5c5\uacfc \uc9c1\uc6d0, \uace0\uac1d, \ud22c\uc790\uc790, \uae30\ud0c0 \uc774\ud574\uad00\uacc4\uc790\uc758 \ucc38\uc5ec\uc640 \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294\uac00?<\/li>\n<\/ul>\n<p>\ubcf4\uae30 3\uc740 \uae30\uc5c5\uc774 \uc704\uc758 \uc544\ud649 \uac00\uc9c0 \uc9c8\ubb38\uc744 \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud3c9\uac00\ud558\ub294 \ubc29\ubc95\uc744 \ubcf4\uc5ec\uc900\ub2e4. \ud3c9\uac00 \uacb0\uacfc\ub97c \ubcf4\uba70 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \uacac\uace0\ud568\uacfc \ud0c4\ub825\uc131\uc740 \ubb3c\ub860\uc774\uace0 \uc774\uc775\uacfc \uac00\uce58\ub97c \ub192\uc774\uae30 \uc704\ud574 \uac1c\uc120\ud574\uc57c \ud560 \ubd80\ubd84\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4146\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-3-KR.png\" alt=\"\ubcf4\uae30 3 | \uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \uc774\uc810\uc744 \ub04c\uc5b4\ub0b4\ub294 9\uac00\uc9c0 \ud2b9\uc9d5\" width=\"879\" height=\"699\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-3-KR.png 879w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-3-KR-300x239.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-3-KR-768x611.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-3-KR-696x553.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-3-KR-528x420.png 528w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/p>\n<p>\ud45c\uc2dc\ub418\ub294 \ubc94\uc704\uac00 \ub113\uc744\uc218\ub85d \uc88b\ub2e4. \uc870\uc0ac \ub300\uc0c1\uc778 \uc120\ub3c4\uae30\uc5c5 \uadf8\ub8f9\uc5d0\uc11c 90%\ub294 \uc544\ud649 \uac00\uc9c0 \ud2b9\uc9d5 \uc911 \ucd5c\uc18c 5\uac1c \ud56d\ubaa9\uc5d0\uc11c \u2018\ub192\uc74c\u2019\uc774 \ub098\uc654\ub2e4. \ubc18\uba74 \ub2e4\ub978 \uadf8\ub8f9\uc5d0\uc11c\ub294 \u2018\ub192\uc74c\u2019\uc774 \ub098\uc628 \ube44\uc728\uc774 30%\uc5d0 \ubd88\uacfc\ud588\ub2e4. \ub610\ud55c \uc120\ub3c4\uae30\uc5c5\ub4e4\uc740 \uac1c\ubcc4 \ubd80\ubb38\uc5d0\uc11c\ub3c4 \ub192\uc740 \ud3c9\uade0 \uc810\uc218\ub97c \uae30\ub85d\ud588\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>4. \uc0ac\uc5c5 \ud655\uc7a5<\/strong><\/p><\/blockquote>\n<p>SBM-I\uc758 \uc7a0\uc7ac\uc801 \uac00\uce58\ub294 \uc0c8\ub85c\uc6b4 \uc0ac\uc5c5 \ubaa8\ub378\uc774 \ud655\ub300\ub418\uba74\uc11c \ube44\ub85c\uc18c \ubc1c\ud604\ub41c\ub2e4. \uc989, \ud68c\uc0ac, \uacf5\uae09\ub9dd, \uae30\uc5c5 \ub124\ud2b8\uc6cc\ud06c, \ube44\uc988\ub2c8\uc2a4 \uc0dd\ud0dc\uacc4 \ub0b4 \uad6c\uc131\uc6d0\uc744 \ubaa8\ub450 \ucc38\uc5ec\uc2dc\ucf1c \uc601\ud5a5\ub825\uacfc \uc774\uc810\uc744 \ud655\ub300\ud558\ub294 \uac83\uc774\ub2e4.<\/p>\n<p>\uc774\ub97c \uc704\ud574 \uae30\uc5c5\uc740 \uc138 \uac00\uc9c0 \ubc29\ubc95\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4. \uccab \ubc88\uc9f8, \uc0b0\uc5c5 \ud639\uc740 \uac01 \ubd80\ubb38 \uc548\ud30e\uc758 \uc870\uc9c1\uacfc \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc73c\uba74 \ud68c\uc0ac\uac00 \uc790\uc6d0\uc744 \ubaa8\uc73c\uace0 \uc5ed\ub7c9 \uaca9\ucc28\ub97c \uba54\uc6b0\uace0 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc744 \uc5ec\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub2e4. \uc120\ub3c4\uae30\uc5c5\uc758 \uc57d 90%\uac00 \uc774 \ubc29\uc2dd\uc73c\ub85c \ub178\ub825\uc744 \ud655\ub300\ud588\ub2e4. \ub450 \ubc88\uc9f8, \ub514\uc9c0\ud138 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uba74 \uc774\uc804\ubcf4\ub2e4 \ud6e8\uc52c \uc801\uc740 \ube44\uc6a9\uc73c\ub85c \uc11c\ube44\uc2a4\uc5d0\uc11c \uc18c\uc678\ub410\ub358 \uc774\ub4e4\uacfc \uc774\uc5b4\uc9c0\ub294 \uc720\ud1b5 \ucc44\ub110\uc744 \ud615\uc131\ud560 \uc218 \uc788\ub2e4. \uc120\ub3c4\uae30\uc5c5 \uc911 80%\uac00 \uc774 \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud588\ub2e4. \uc138 \ubc88\uc9f8, SBM-I\ub97c \ucc44\ud0dd\ud55c \uae30\uc5c5\uc740 \uae30\uc5c5 \uc548\ud30e\uc758 \uc0ac\ub78c\ub4e4\uc744 \ucc38\uc5ec\uc2dc\ud0a4\ub294 \ubb38\ud654\uc640 \ub9ac\ub354\uc2ed \uac00\uce58\ub97c \ubc1c\uc804\uc2dc\ud0a4\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4. \uc2e4\uc81c\ub85c \ubaa8\ub4e0 \uc120\ub3c4\uae30\uc5c5\uc740 \uc81c\uacf5\ud558\uace0\uc790 \ud558\ub294 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc601\ud5a5\ub825\uc744 \ube44\uc804\uc774\ub098 \ubaa9\ud45c, \uae30\uc5c5 \uac15\ub839\uc5d0 \uba85\uc2dc\ud55c\ub2e4.<\/p>\n<p>\uac00\ub098\uc5d0\uc11c 2010\ub144 \uc124\ub9bd\ud55c \ubaa8\ubc14\uc77c \uc758\ub8cc \ubc0f \ubcf4\ud5d8 \uc11c\ube44\uc2a4 \uc81c\uacf5 \uc5c5\uccb4, <strong>BIMA<\/strong>\uc758 \uc608\ub97c \uc0b4\ud3b4\ubcf4\uc790. BIMA\ub294 \uc790\uc0ac\uc758 \ud68d\uae30\uc801\uc778 \ub514\uc9c0\ud138 \uae30\uc220 \ud50c\ub7ab\ud3fc\uacfc (\ud1b5\uc2e0\uc0ac, \ubaa8\ubc14\uc77c \ud654\ud3d0 \uc11c\ube44\uc2a4 \uc5c5\uccb4, \ubcf4\ud5d8\uc0ac\ub85c \uad6c\uc131\ub41c) \ud30c\ud2b8\ub108\uc2ed \ubaa8\ub378 \ub355\ubd84\uc5d0 \ud601\uc2e0\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ube60\ub974\uac8c \ud655\ub300\ud560 \uc218 \uc788\uc5c8\ub2e4. \uc774 \uc5c5\uccb4\ub294 \ud604\uc7ac 10\uac1c \uc2e0\ud765\uacbd\uc81c\uad6d\uc5d0 \uc788\ub294 3,500\ub9cc \uba85 \uc774\uc0c1\uc758 \uc800\uc18c\ub4dd\uce35 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \uc800\ub834\ud558\uace0 \uad00\ub9ac\ud558\uae30 \uc26c\uc6b4 \uc0dd\uba85\u00b7\uac74\uac15 \ubcf4\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. \uc774\ub4e4 \uace0\uac1d\uc740 \ud734\ub300\uc804\ud654\ub97c \uc774\uc6a9\ud574 \uc11c\ube44\uc2a4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub2e4. \uc774\uc911 \uc0c1\ub2f9\uc218\ub294 \uc77c \uc18c\ub4dd 10\ub2ec\ub7ec \ubbf8\ub9cc\uc758 \uc800\uc18c\ub4dd \uac00\uc815\uc774\uba70, \uc57d 75%\ub294 \uc0dd\uc560 \ucc98\uc74c \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud588\ub2e4. \uae30\uc5c5 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uc811\uc18d\ud558\uba74 \uac00\uc7a5 \uba3c\uc800 \u201c\ubaa8\ub4e0 \uac00\uc871\uc758 \ubbf8\ub798\ub97c \ubcf4\ud638\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\u201d\ub77c\ub294 \ubb38\uad6c\uac00 \ubcf4\uc774\ub4ef\uc774, BIMA\uc758 \uc804\ub7b5\uacfc \ubaa9\ud45c\uc758 \uc911\uc2ec\uc5d0\ub294 \uc774\uc640 \uac19\uc740 \uc0ac\ud68c\uc801 \uc774\uc775\uc774 \uc790\ub9ac\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ubcf8 \uc544\ud2f0\ud074\uc5d0\uc11c \uc81c\uc548\ud558\ub294 4\ub2e8\uacc4 \ud601\uc2e0 \uc8fc\uae30\ub294 \ud558\ub098\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4 \ubc0f \uc0ac\ud68c\uc801 \uac00\uce58\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \ud1b5\ud569\ud558\uace0 \uc774\ub97c \uc2e4\uc81c\ub85c \uc5bb\uc744 \ubc29\ubc95\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc774 \uc5ec\uc815\uc744 \uc2dc\uc791\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \ub300\ubd80\ubd84 \ube44\uc988\ub2c8\uc2a4 \uc774\uc810\uc744 \ud6cc\ub96d\ud788 \ud65c\uc6a9\ud558\uace0 \uc788\ub2e4. \uc544\ub9c8 \uc774\ub4e4\uc740 \uc0ac\uc5c5\uc758 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \uc601\ud5a5\uc744 \uace0\ub824\ud558\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \uc774\ubbf8 \uc54c\uace0 \uc788\ub294\uc9c0\ub3c4 \ubaa8\ub978\ub2e4. \uc704\uc5d0\uc11c \uc548\ub0b4\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud55c\ub2e4\uba74 \uae30\uc5c5\ub4e4\uc740 \ube44\uc988\ub2c8\uc2a4 \ubc0f \uc0ac\ud68c\uc801 \uac00\uce58\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub294 \uc0ac\uc5c5 \ud601\uc2e0\uc744 \ud560 \uc900\ube44\ub97c \ub9c8\uce5c \uc148\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2021\/four-strategies-for-sustainable-business-model-innovation\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\ud558\uae30\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc138\uacc4\ub294 \uc774\uc81c \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \uad00\ud55c \uacf5\ub3d9\uc758 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0\uc790 \ud55c\ub2e4. \uc18c\ube44\uc790 \ubc0f \ud22c\uc790\uc790, \uae30\ud0c0 \uc774\ud574 \uad00\uacc4\uc790\ub4e4\uc740 \uae30\uc5c5\uc5d0 \ud658\uacbd \u00b7 \uc0ac\ud68c\uc801 \ubb38\uc81c\ub97c \uc2ec\uac01\ud558\uac8c \ubc1b\uc544\ub4e4\uc77c \uac83\uc744 \ucd09\uad6c\ud55c\ub2e4. \uae30\uc5c5\uc740 \uc774\uc81c \uacbd\uc7c1\uc801 \uc6b0\uc704\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574\uc11c \uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ub85c \uc804\ud658\ud574\uc57c \ud558\ub294 \uc2dc\ub300\ub97c \ub9de\uc774\ud558\uac8c \ub418\uc5c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":4148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[157],"tags":[49,93,92,94],"class_list":{"0":"post-4144","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-climate-change-sustainability","8":"tag-esg","9":"tag-93","10":"tag-92","11":"tag-94"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=4144"}],"version-history":[{"count":1,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4144\/revisions"}],"predecessor-version":[{"id":4149,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4144\/revisions\/4149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/4148"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=4144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=4144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=4144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}