{"id":4151,"date":"2021-07-16T15:05:07","date_gmt":"2021-07-16T06:05:07","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=4151"},"modified":"2022-01-11T16:07:30","modified_gmt":"2022-01-11T07:07:30","slug":"understanding-how-covid-19-is-radically-transforming-grocery-retail-business-models","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/understanding-how-covid-19-is-radically-transforming-grocery-retail-business-models\/","title":{"rendered":"\ubbf8\ub798 \uc9c0\ud5a5\uc801 \uc2dd\ud488\uae30\uc5c5\uc5d0\ub294 2.5\uc870 \ub2ec\ub7ec\uc9dc\ub9ac \uae30\ud68c\uac00 \uc5f4\ub9b0\ub2e4"},"content":{"rendered":"<p>\uc774 \ubd88\ud655\uc2e4\ud55c \uc2dc\uae30\uc5d0\ub3c4 \ud55c \uac00\uc9c0 \ud655\uc2e4\ud55c \uac83\uc774 \uc788\ub2e4. \ucf54\ub85c\ub098 \ubc14\uc774\ub7ec\uc2a4\uac00 \uc2dd\ub8cc\ud488 \uc18c\ub9e4 \uc2dc\uc7a5\uc758 \uad6c\ub3c4\ub97c \uc601\uad6c\ud788 \ubc14\uafb8\uc5b4\ub193\uc744 \uac83\uc774\ub77c\ub294 \uc810\uc774\ub2e4. \uc18c\ube44\uc790 \ud589\ub3d9\uc740 \uae09\uaca9\ud558\uac8c \ubcc0\ud558\uace0 \uc788\ub2e4. \ud32c\ub370\ubbf9 \uc5ec\ud30c\ub85c, \ubbf8\uad6d \uc628\ub77c\uc778 \uc2dd\ub8cc\ud488 \uad6c\ub9e4\uc790\uc758 41%\ub294 \ucd5c\ucd08 \uc628\ub77c\uc778 \uc774\uc6a9\uc790\uc774\ub2e4. \uadf8\ub9ac\uace0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc2dd\ub7c9 \uc9c0\ucd9c\uc758 \ub300\ub7b5 35%(2\uc870 5\ucc9c\uc5b5 \ub2ec\ub7ec \uc774\uc0c1) \uc18c\ube44\uc790\uac00 \uac00\uc815\uc5d0\uc11c \uc2dd\uc0ac\ud558\uac8c \ub418\uba74\uc11c \uc0c8\ub85c\uc6b4 \uad6c\ub9e4 \ucc44\ub110 \ubc0f \ud3ec\ub9f7\uc744 \uc2e4\ud5d8\ud574\ubcf4\uace0 \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc744 \uc2dc\ub3c4\ud560 \uae30\ud68c\uac00 \uc5b4\ub5a4 \uc2dc\uc7a5 \ucc38\uc5ec\uc790\uc5d0\uac8c\ub098 \uc5f4\ub824 \uc788\ub2e4. \uc0c1\ub300\uc801\uc73c\ub85c \ucde8\uc57d\ud55c \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc774\ucc98\ub7fc \uc804\ub840 \uc5c6\ub294 \uacbd\uc81c\uc801 \uc4f0\ub098\ubbf8 \uc18d\uc5d0\uc11c \uc790\uc0ac\uc758 \ud3ec\uc9c0\uc158\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uace0\uad70\ubd84\ud22c\ud558\uace0 \uc788\uc5b4 \uacbd\uc7c1\uc758 \uade0\ud615\ub3c4 \uc720\ub3d9\uc801\uc774\ub2e4.<\/p>\n<p>\uc131\uacf5\uc801\uc778 \uae30\uc5c5\uc774 \ub418\ub824\uba74, \uc2dd\ud488\uae30\uc5c5\ub4e4\uc740 \ubc14\ub85c \uc9c0\uae08 \uacfc\uac10\ud55c \uc870\ucc98\ub97c \ud560 \ud544\uc694\uac00 \uc788\ub2e4. \uadf8\ub7ec\ub098, \uadf8\ub807\uac8c \ud558\uae30 \uc704\ud574\uc11c\ub294 \uc624\ub298\ub0a0\uc758 \uc704\uae30\uac00 \uc5b4\ub5bb\uac8c \ubbf8\ub798\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc778\uc9c0\ub97c \uc774\ud574\ud574\uc57c \ud560 \ubfd0 \uc544\ub2c8\ub77c \uc2a4\uccd0 \uc9c0\ub098\uac00\ub294 \ud2b8\ub80c\ub4dc\ub4e4 \uc18d\uc5d0\uc11c \uc9c0\uc18d\ud558\ub294 \ud2b8\ub80c\ub4dc\ub97c \uad6c\ubd84\ud574\ub0c4\uc73c\ub85c\uc368 \uc131\uacf5\uc801\uc778 \ubbf8\ub798\ub97c \ub9e8 \uba3c\uc800 \uc2e4\ud604\ud574\uc57c \ud55c\ub2e4. \uacfc\uac70\uc758 \ud63c\ub780\ud588\ub358 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc0dd\uac01\ud574 \ubcf4\uba74, \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \uc5b4\ub5a4 \ubcc0\ud654\ub4e4\uc740 \uc704\uae30\uac00 \uc9c0\ub098\uac00\uace0 \ub098\uba74 \uc601\uad6c\uc801\uc778 \uac83\uc774 \ub418\uac70\ub098, \uc801\uc5b4\ub3c4 \uc5b4\ub290 \uc815\ub3c4 \uc9c0\uc18d\uc774 \ub41c\ub2e4. \uc608\ub97c \ub4e4\uba74, 2003\ub144\uc758 \uc0ac\uc2a4(SARS)\uc758 \ub300\uc720\ud589 \uc774\ud6c4, \uc911\uad6d\uc758 \uc628\ub77c\uc778 \uc1fc\ud551 \uc774\uc6a9\uc790\uc758 \uc2e0\uaddc \ub4f1\ub85d\ub960\uc740 \ub2e4\uc12f \ubc30 \uc99d\uac00\ud558\uc5ec, \uacb0\uad6d \uc138\uacc4 \ucd5c\ub300 e-\ucee4\uba38\uc2a4 \uc0dd\ud0dc\uacc4\uac00 \ud0c4\uc0dd\ud558\uc600\ub2e4. \ub610\ud55c, \uc138\uacc4 2\ucc28\ub300\uc804 \ud6c4, \uce94 \uc81c\ud488\uc744 \uc0dd\uc0b0\ud558\ub294 \uae30\uc5c5\uc758 \uc218\ub294 230% \uc99d\uac00\ud588\ub2e4. \uc720\ud1b5\uae30\ud55c\uc774 \uae34 \uc2dd\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \uc218\uc694\ub294 \uad70\ub300\uc758 \ub9c9\ub300\ud55c \uc2dd\ud488 \uc218\uc694\ub85c \uc778\ud55c \ubbfc\uac04\uc778\uc758 \uc2dd\ud488 \ubd80\uc871 \uc0ac\ud0dc \uc774\ud6c4 \uc99d\uac00\ud55c \uac83\uc774\uc5c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud488 \uc911 \ub2e4\uc218\uc640 \uc5ec\uae30\uc5d0\uc11c \ud30c\uc0dd\ub41c \uc2ed\uc5ec \uac1c\uc758 \uc81c\ud488\ub4e4\uc740 \uc624\ub298\ub0a0\uc5d0\ub3c4 \uc5ec\uc804\ud788 \uc778\uae30\uac00 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>5\ub144\uc740 \uac78\ub9b4 \uac83\uc73c\ub85c \uc0dd\uac01\ud588\ub358 \ubcc0\ud654\ub4e4\uc774 5\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \uc77c\uc5b4\ub098\uace0 \uc788\ub2e4.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\ubbf8\ub798\uac00 \uc5b4\ub5a8\uc9c0 \uc815\ud655\ud558\uac8c \uc608\uce21\ud558\uae30 \uc704\ud574\uc11c\ub294, \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uc5c5\uacc4\uc640 \uae30\ud0c0 \uc8fc\uc694 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc774\uc804\uc5d0 \uac00\uc815\ud588\ub358 \uc0ac\ud56d \uc911 \ub2e4\uc218\ub97c \ubc84\ub9b4 \ud544\uc694\uac00 \uc788\ub2e4. 5\ub144\uc740 \uac78\ub9b4 \uac83\uc73c\ub85c \uc0dd\uac01\ud588\ub358 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc758 \ubcc0\ud654\ub4e4(\uc2dd\ub8cc\ud488 e-\ucee4\uba38\uc2a4\uc758 \uc0c1\ub300\uc801\uc73c\ub85c \uc791\uc740 \ucc44\ub110 \uc774\uc0c1\uc73c\ub85c\uc758 \ube60\ub978 \ubd80\uc0c1 \ub4f1)\uc774 5\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \uc77c\uc5b4\ub098\uace0 \uc788\ub2e4. \uc608\uce21\ud560 \uc218\ub3c4 \uc5c6\uc5c8\ub358 \ub2e4\ub978 \ud2b8\ub80c\ub4dc\ub4e4\uc740 \ub180\ub77c\uc6b4 \uae30\ud68c\ub97c \uc81c\uc2dc\ud558\uace0 \uc788\ub2e4. \uadf8\ub9ac\uace0 \uc774 \ubaa8\ub4e0 \ubcc0\ud654\ub294 \uc218 \uc138\ub300 \ub9cc\uc5d0 \uacbd\ud5d8\ud558\ub294 \ucd5c\ub300 \uaddc\ubaa8\uc758 \ubd88\ud669 \uc18d\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc2dd\ud488 \uc9c0\ucd9c\uc758 \ud070 \ubcc0\ud654<\/strong><\/h3>\n<p>\ucf54\ub85c\ub09819\uc758 \ucd9c\ud604\uc73c\ub85c \uc778\ud55c \uc870\ub9ac\uc2dd\ud488\uc5d0 \ub300\ud55c \uc9c0\ucd9c \uac10\uc18c\ub85c \ud070 \uae30\ud68c\uac00 \ubd80\uc0c1\ud588\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \uc2dd\ud488 \uc9c0\ucd9c\uc758 35%\uac00 \uc720\ub3d9\uc801\uc774\ub77c\ub294 \uc810\uc778\ub370, \uc774 \uc218\uce58\ub294 \ucf54\ub85c\ub098\uc758 \uc5ec\ub7ec \ub2e8\uacc4\uc5d0 \uac78\uccd0 \uba87 \ubc88 \ubcc0\ub3d9\ub418\uc5c8\uc744 \uac00\ub2a5\uc131\uc774 \uc788\ub2e4. \uc74c\uc2dd\uc810\uc740 \ubb38\uc744 \ub2eb\uace0, \ud14c\uc774\ud06c\uc544\uc6c3\ub3c4 \uac10\uc18c\ud588\ub2e4. \ub9ce\uc740 \uc774\ub4e4\uc774 \uc6d0\uaca9 \uadfc\ubb34\ub97c \ud558\ubbc0\ub85c \uc9c1\uc7a5\uc5d0\uc11c \uc2dd\uc0ac\ud558\ub294 \uc0ac\ub78c\uc740 \uac70\uc758 \uc5c6\ub2e4. \ub610\ud55c, \uacbd\uc81c\uc801\uc73c\ub85c \uc5ec\uc720\uac00 \uc5c6\ub294 \ub370\ub2e4 \uc9d1 \ubc16\uc73c\ub85c \ub098\uac00\ub294 \uac83\uc5d0 \ub300\ud55c \ub450\ub824\uc6c0\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc774 \uc9c1\uc811 \uc694\ub9ac\ub97c \ud574\uc11c \uba39\ub294 \uacbd\uc6b0\uac00 \uc99d\uac00\ud588\ub2e4. \ubc00\ud0a4\ud2b8 \ud310\ub9e4\ub294 \ucf54\ub85c\ub098 \uc774\ud6c4 \uc99d\uac00\uc138\ub97c \ubcf4\uc778\ub2e4. \uc120\uc9c4\uad6d \uc2dc\uc7a5\uc5d0\uc11c\ub294 2019\ub144 \ud310\ub9e4 \ub300\ube44 \ubb34\ub824 40%~60%\uc758 \uc99d\uac00\uc728\uc744 \ubcf4\uc778\ub2e4.<\/p>\n<p>\uc774 \uae30\uac04\uc5d0 \ud615\uc131\ub41c \uc0c8\ub85c\uc6b4 \uc2dd\uc2b5\uad00\uc740 \ud32c\ub370\ubbf9\uc774 \ub05d\ub098\ub3c4 \uc9c0\uc18d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub418\ub294\ub370, \uc774\ub294 \uc18c\ube44\uc790\uac00 \uc74c\uc2dd\uc810\uc774\ub098 \ud14c\uc774\ud06c\uc544\uc6c3 \ub9e4\uc7a5\uc5d0 \uc790\uc8fc \uac08 \ub9cc\ud07c \uc548\uc804\ud558\ub2e4\uace0 \ub290\ub07c\uac70\ub098 \uacbd\uc81c\uc801\uc73c\ub85c \uc548\uc815\uc801\uc73c\ub85c \ub418\uae30\uae4c\uc9c0\ub294 \uc5b4\ub290 \uc815\ub3c4 \uc2dc\uac04\uc774 \uac78\ub9b4 \uac00\ub2a5\uc131\uc774 \ud06c\uae30 \ub54c\ubb38\uc774\ub2e4. \uc2e4\uc81c\ub85c, \ucd5c\uadfc\uc758 \uc870\uc0ac\uc5d0\uc11c 60%\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \ucf54\ub85c\ub098 19\ub85c \uc778\ud55c \uc81c\ud55c\uc774 \ud480\ub9ac\ub354\ub77c\ub3c4 \uc678\uc2dd \uc9c0\ucd9c\uc744 \uc904\uc774\uace0 \uc9d1\ubc25\uc744 \ub298\ub9b4 \uacc4\ud68d\uc774\ub77c\uace0 \ub2f5\ud588\ub2e4. \uc18c\ube44\uc790\uc758 \ubcc0\ud654\ub41c \ud589\ub3d9\uc744 \ud65c\uc6a9\ud558\ub294 \ube44\uc804\uc744 \uac00\uc9c4 \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc5d0\ub294 \uc218\uc775\uc131\uc774 \ub192\uc740, \ub9e4\uc7a5 \ub0b4 \uc2dd\uc0ac \ub610\ub294 \uc9d1\ubc25 \uc2dc\uc7a5\uc5d0\uc11c \uc9c0\uc18d\uc801\uc778 \uc874\uc7ac\uac10\uc744 \uad6c\ucd95\ud560 \uae30\ud68c\uac00 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ubbf8\ub798\uc758 \ud2b8\ub80c\ub4dc<\/strong><\/h3>\n<p>\uc774\ub7ec\ud55c \ubd88\ud655\uc2e4\ud55c \uc2dc\uae30\uc5d0\uc11c \uc0b4\uc544\ub0a8\uc544 \uc7a5\uae30\uac04 \uc131\uacf5\uc744 \uc720\uc9c0\ud558\ub824\uba74, \uc2dd\ud488 \uae30\uc5c5\ub4e4\uc740 \ubc18\ub4dc\uc2dc \ucf54\ub85c\ub098 19\ubcf4\ub2e4 \uc624\ub798 \uc9c0\uc18d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \ud2b8\ub80c\ub4dc\uc640 \ud589\ub3d9\uc744 \uc911\uc2ec\uc73c\ub85c \uc120\uc81c \uc804\ub7b5\uc744 \uc138\uc6cc\uc57c \ud55c\ub2e4. (\uc544\ub798 \u201c\ucf54\ub85c\ub098 19 \uc774\ud6c4 \uc2dd\ub8cc\ud488 \uc2dc\uc7a5\uc740 \uc5b4\ub5bb\uac8c \uc9c4\ud654\ud560\uae4c\u201d \ucc38\uc870) \uc120\uc81c \uc870\uce58\ub294 \ud5a5\ud6c4 \uc218\ub144\uac04\uc744 \ubc84\ud168\ub0b4\uace0 \ub354\uc6b1 \uac15\ub825\ud558\uac8c \ubd80\uc0c1\ud558\ub290\ub0d0 \uc544\ub2c8\uba74 \uc2e4\ud328\ud558\ub290\ub0d0\uc758 \ucc28\uc774\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub2e4.<\/p>\n<hr \/>\n<h5><strong>\ucf54\ub85c\ub09819 \uc774\ud6c4 \uc2dd\ub8cc\ud488 \uc2dc\uc7a5\uc740 \uc5b4\ub5bb\uac8c \uc9c4\ud654\ud560\uae4c<\/strong><\/h5>\n<p>\uc9c0\ub09c \uba87 \uac1c\uc6d4\uac04 \ud544\uc218\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \ud310\ub9e4 \uc99d\uac00\uc728\uc774 100%\uc5d0 \ub2ec\ud558\uba70 \ud070 \uc774\ub4dd\uc744 \ubcf4\uc558\uc73c\ub098, \uc774\ub7ec\ud55c \uc6b0\uc5f0\ud55c \ud6a1\uc7ac\ub294 \ub2e8\uae30\uac04\uc5d0 \uadf8\uce60 \uac83\uc774 \uac70\uc758 \ud655\uc2e4\ud558\ub2e4. \uc0ac\uc2e4, \ub300\ubd80\ubd84\uc758 \uad6d\uac00\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc774 \uc0ac\uc7ac\uae30\ub97c \ub354\ub294 \ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \uc2dd\ub8cc\ud488 \uc5c5\uacc4\uc758 \uc131\uc7a5\ub960\uc740 \uc57d 5%~15%\ub85c \uc548\uc815\ud654\ub418\uace0 \uc788\ub2e4.<\/p>\n<p>\ucf54\ub85c\ub098 \ubc14\uc774\ub7ec\uc2a4\uac00 \ud655\uc778\ub41c \uc774\ud6c4 \uae00\ub85c\ubc8c \ub85d\ub2e4\uc6b4\uc774 \uc2e4\uc2dc\ub418\uba74\uc11c \ub450\ub824\uc6c0\uc5d0 \ube60\uc9c4 \uc18c\ube44\uc790\ub4e4\uc740 \uc2dd\ud488 \ubc0f \uae30\ud0c0 \ud544\uc218\ud488\uc744 \uc7c1\uc5ec\ub450\uae30 \uc704\ud574 \uc55e\ub2e4\ud22c\uc5b4 \uc0ac\uc7ac\uae30\uc5d0 \ubab0\ub824\ub4e4\uc5c8\uc5c8\ub2e4. \uadf8\ub7ec\ub098, \uc801\uc751 \ub2e8\uacc4\uac00 \uae38\uc5b4\uc9c0\uba74\uc11c \u2013 \uc2e0\uaddc \ud655\uc9c4\uc790 \uace1\uc120\uc774 \ud3c9\ud0c4\ud654\ub418\uace0 \uaca9\ub9ac \uaddc\uce59\uc774 \ub2e4\uc18c \uc644\ud654\ub418\uace0 \uc788\uc9c0\ub9cc, \ubc14\uc774\ub7ec\uc2a4\uc5d0 \ub300\ud55c \uacf5\ud3ec\ub294 \uc5ec\uc804\ud558\uace0 \uacbd\uc81c\uc801 \uc601\ud5a5\ub3c4 \uc545\ud654\ud558\uace0 \uc788\ub294 \uc0c1\ud669\uc5d0\uc11c \u2013 \uc2dd\ub8cc\ud488 \ud310\ub9e4\ub294 \ub0ae\uc740 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub3c4\uc640 \uac00\ucc98\ubd84\uc18c\ub4dd\uc758 \uac10\uc18c\ub97c \ubc18\uc601\ud558\uba70 \uac10\uc18c\ud560 \uc804\ub9dd\uc774\ub2e4. \ud310\ub9e4\ub7c9 \uac10\uc18c\ub294 \uc9d1\ubc25\uc6a9 \uc870\ub9ac\uc2dd\ud488 \ub4f1 \ubd84\uc57c\uc758 \uc131\uc7a5\uc744 \uae4e\uc544\ub0b4\ub9b4 \uac83\uc774\uba70, \uc804\ubc18\uc801\uc778 \uc2dd\ub8cc\ud488\uacc4\uc758 \uc2e4\uc801\uc740 \uc81c\ud55c\uc801\uc77c \uac83\uc774\ub2e4.<\/p>\n<p>\ucf54\ub85c\ub098 19\uac00 \ub354\ub294 \uc2e4\uc9c8\uc801\uc778 \uc704\ud611\uc73c\ub85c \uc5ec\uaca8\uc9c0\uc9c0 \uc54a\uc744 \ub54c\uc5d0\ub9cc \u2013 \uc544\ub9c8\ub3c4 \uadf8\ud1a0\ub85d \ubc14\ub77c\ub358 \ubc14\uc774\ub7ec\uc2a4 \uce58\ub8cc\uc81c\uc640 \ubc31\uc2e0\uc774 \uc774\uc6a9 \uac00\ub2a5\ud55c \ubbf8\ub798\uc758 \uc5b4\ub290 \uc2dc\uc810\uc774 \ub3fc\uc11c\uc57c \u2013 \uc815\uc0c1\uc801\uc778 \ud65c\ub3d9\uacfc \uacbd\uc81c\uc801 \ud68c\ubcf5\uacfc \ube44\uc2b7\ud55c \ubb34\uc5c7\uc778\uac00\ub85c \ub3cc\uc544\uac00\ub294 \uac83\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4. \uadf8\ub54c\uac00 \ub418\uba74, \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ubd80\ud569\ud558\ub294 \uc131\uc7a5 \uc804\ub7b5\uc744 \uc2e4\ud589\ud560 \uc900\ube44\ub97c \uc774\ubbf8 \uc2dc\uc791\ud55c \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc720\ub9ac\ud55c \uc785\uc9c0\uc5d0 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>\ubbf8\ub798\ub97c \uc608\uce21\ud558\uae30\ub294 \uc27d\uc9c0 \uc54a\uc73c\uba70, \uc18c\ube44\uc790 \ud589\ub3d9, \uc120\ud638\ub3c4, \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ud2b9\uc131, \uacbd\uc7c1 \uad6c\ub3c4\ub294 \uc2dc\uc7a5\ub9c8\ub2e4 \ub2e4\ub974\uac8c \ub098\ud0c0\ub0a0 \uac83\uc774\ub2e4. \uadf8\ub7ec\ub098, \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc774 \uc55e\uc73c\ub85c \uba87 \ub144\uac04 \ud5e4\uccd0\ub098\uac00\uc57c \ud560 \ub9ce\uc740 \ud2b8\ub80c\ub4dc\ub4e4(\uc2dd\ud488 \uc9c0\ucd9c\uc758 \ubcc0\ud654 \uc678\uc5d0\ub3c4)\uc740 \uc774\ubbf8 \ucd9c\ud604\ud558\uace0 \uc788\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c \uc0ac\ud56d\ub4e4\uc774 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n<ul>\n<li><strong>\uc628\ub77c\uc778 \ucc44\ub110\uc758 \ubd80\uc0c1.<\/strong> \ucf54\ub85c\ub098 19 \uc704\uae30\uac00 \uc2dc\uc791\ub41c \uc774\ub798, \uc804 \uc138\uacc4\uc758 \ud544\uc218\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc758 e-\ucee4\uba38\uc2a4 \uc131\uacfc\ub294 \ub180\ub77c\uc6b4 \uc218\uc900\uc774\uba70, \ub9ce\uc740 \uc9c0\uc5ed\uc5d0\uc11c \uc804\ub144 \ub300\ube44 100%\uac00 \ub118\ub294 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud588\ub2e4. \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \ud655\uc2e4\ud55c \uc628\ub77c\uc778 \uc874\uc7ac\uac10 \ubc0f \uc131\uc7a5\ub960\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc218\uc775\ub3c4 \uc2e4\ud604\ud560 \uc6b4\uc601 \ubaa8\ub378\uc5d0 \uae30\ubc18\ud558\ub294 \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \uc704\ud574, \uc798 \uad6c\uc0c1\ub41c \uc804\ub7b5\uc801 \uacc4\ud68d\uc774 \ud544\uc694\ud558\ub2e4. \uacc4\ud68d\uc5d0\ub294 \ubc18\ub4dc\uc2dc \uace0\ud488\uc9c8\uc758 \uc6f9\uc0ac\uc774\ud2b8 \ub610\ub294 \uc571, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ubb3c\ub958, (\uac00\uc6a9\uc131 \ud655\ubcf4\ub97c \uc704\ud55c) \uc815\uad50\ud55c \uc7ac\uace0\uad00\ub9ac, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uba40\ud2f0\ucc44\ub110 \ud3b8\ub9ac\uc131\uc774 \ud3ec\ud568\ub418\uc5b4\uc57c \ud55c\ub2e4. \uc18d\ub3c4\ub97c \uc704\ud55c \uc9c0\ub984\uae38\uc740 \uc5ed\ud6a8\uacfc\ub97c \ub0b4\uc5b4 \uc18c\ube44\uc790 \ubd88\ub9cc\uc871\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218\ub3c4 \uc788\ub2e4.<\/li>\n<li><strong>\uc720\ub3d9\uc801\uc778 \ud3ec\ub9f7.<\/strong> \uc131\uacf5\uc801\uc778 \ub9e4\uc7a5 \ud3ec\ub9f7\uc740 \uc6b0\uc218\ud55c \uace0\uac1d \uc81c\uc548\uc0ac\ud56d\uacfc \uac1c\uc120\ub41c \uacbd\uc81c \ub17c\ub9ac \ubaa8\ub450\ub97c \ud544\uc694\ub85c \ud560 \uac83\uc774\ub2e4. \ub300\ud615 \ub9e4\uc7a5\uc5d0 \uc758\uc874\ud558\ub294 \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \ub300\ud615 \ub9e4\uc7a5\uc758 \ub2e8\uae30\uc801\uc778 \ub3d9\uc77c \uc870\uac74 \ub9e4\ucd9c(like-for-like sales) \uc99d\uac00\ub85c \uc778\ud574 \ub300\ud615 \ub9e4\uc7a5\uc758 \uc7a5\uae30\uc801 \ud558\ub77d\uc138\uac00 \uc77c\uc2dc\uc801\uc73c\ub85c \uac00\ub824\uc9c0\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uae68\ub2eb\uac8c \ub420 \uc218\ub3c4 \uc788\ub2e4. \ub610\ud55c, \uc628\ub77c\uc778 \ucc44\ub110\uc758 \uc778\uae30\uac00 \uc99d\uac00\ud560\uc218\ub85d \ub300\ud615 \ub9e4\uc7a5\uc758 \uc0dd\uc874 \uac00\ub2a5\uc131\uc740 \ub354 \uc904\uc5b4\ub4e4 \uc218\ub3c4 \uc788\ub2e4. \uc601\ub9ac\ud55c \uc18c\ub9e4\uae30\uc5c5 \uc804\ub7b5\uc740 \ub300\ud615 \ub9e4\uc7a5\uc744 \ud604\uc9c0 \uace0\uac1d\uc758 \ub2c8\uc988\uc5d0 \ub354 \uc798 \ub9de\ub294 \ub9e4\uc7a5\uc73c\ub85c \ubcc0\uacbd\ud558\ub294 \uac83\uacfc \ucc28\ubcc4\ud654\ub41c \uc18c\ud615 \ub9e4\uc7a5 \ud3ec\ub9f7\uc744 \uac1c\ubc1c \ub610\ub294 \uc778\uc218\ud558\ub294 \uac83\uc774 \ub420 \uc218\ub3c4 \uc788\ub2e4. \ud3ec\ub9f7\uc5d0 \uc0c1\uad00\uc5c6\uc774, \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \ud2b9\ud788 \uc548\uc804\uc131\uc744 \uc911\uc2ec\uc73c\ub85c \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubcc0\ud654\ub97c \ubc18\uc601\ud558\ub294 \ud2b9\uc9d5\ub4e4\uc744 \uc735\ud569\ud574\uc57c \ud560 \uac83\uc774\ub2e4. \uc608\ub97c \ub4e4\uba74, \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uce74\uc6b4\ud130 \uc704\uc0dd\uc744 \uad00\ub9ac\ud558\uace0 \uc0d0\ub7ec\ub4dc\ubc14 \uc6b4\uc601\uc744 \uc784\uc2dc \uc911\ub2e8\ud574\uc57c \ud560 \uac83\uc774\ub2e4.<\/li>\n<li><strong>\ube0c\ub79c\ub4dc \ubc0f \uc0c1\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \ud0dc\ub3c4 \ubcc0\ud654.<\/strong> \uacbd\uc81c\uc801 \uae34\ucd95\uacfc \uac74\uac15\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \ub0a8\uc544\uc788\ub294 \uc0c1\ud669\uc5d0\uc11c, \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uac00\uce58, \uc601\uc591, \uac74\uac15\uc744 \uc911\uc2dc\ud558\ub294 \uc18c\ube44\uc790\uc758 \uc0c8\ub85c\uc6b4 \uc131\ud5a5\uc744 \ud0c0\uae43\uc73c\ub85c \ud558\ub294 \ucc28\ubcc4\ud654\ub41c \ud504\ub77c\uc774\ube57 \ub808\uc774\ube14\uc744 \ud1b5\ud574 \uc0c1\ub2f9\ud55c \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \ud68d\ub4dd\ud560 \uc218 \uc788\ub2e4. \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc5d0 \uaf2d \ub4e4\uc5b4\ub9de\ub294 \ud504\ub77c\uc774\ube57 \ub808\uc774\ube14\uc744 \uac1c\ubc1c\ud558\uac70\ub098 \uc778\uc218\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574\ubcf4\uc544\uc57c \ud55c\ub2e4.<\/li>\n<li><strong>\ub2e4\uc218 \ub300\uc0c1 \ud504\ub85c\ubaa8\uc158\uc5d0\uc11c \ud0c0\uac9f\ud654\ub41c \ud504\ub85c\ubaa8\uc158\uc73c\ub85c \uc804\ud658.<\/strong> \uc218\uc694 \uae09\uc99d\uc5d0 \ub300\uc751\ud558\uace0 \uc7ac\uace0\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574, \ub9ce\uc740 \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\ub97c \uac04\uc18c\ud654\ud558\uace0 \ud504\ub85c\ubaa8\uc158 \uac15\ub3c4\ub97c \ub0ae\ucd94\uc5c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \uacc4\uc18d\ud568\uc73c\ub85c\uc368 \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \ubd80\uc9c0\ubd88\uc2dd\uac04\uc5d0 \ub2e4\uc2dc \ubcf5\uc7a1\uc131\uc774 \uc0dd\uae30\ub3c4\ub85d \ub0b4\ubc84\ub824 \ub450\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ud504\ub85c\ubaa8\uc158 \ud504\ub85c\uadf8\ub7a8\uc744 \uc7ac\uad6c\uc131\ud560 \uae30\ud68c\uac00 \uc0dd\uae38 \uac83\uc774\ub2e4. \uadf8 \uacb0\uacfc\ub294 \uc880 \ub354 \ud0c0\uac9f\ud654\ub41c \ud504\ub85c\ubaa8\uc158\uc774 \ub420 \uac83\uc774\uba70, \uc774\ub294 \uad6c\ub9e4 \ubc0f \uc1fc\ud551 \ud589\ub3d9\uc744 \uace0\ub824\ud558\ub294 \uc628\ub77c\uc778 \ucc44\ub110\uc774 \ub420 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4.<\/li>\n<li><strong>\uacf5\uae09\uc0ac\uc2ac \ucda9\uaca9.<\/strong> \uc774 \uc704\uae30 \uc18d\uc5d0\uc11c, \ub300\ubd80\ubd84\uc758 \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\uc758 \uacf5\uae09\uc0ac\uc2ac\uc740 \uc5c4\uccad\ub09c \uc218\uc694\uc758 \ubcc0\ub3d9\uc5d0 \ub300\uc751\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\ub2e4. \uc608\uce21\uc758 \ubd80\uc815\ud655\uc131\uc73c\ub85c \uc778\ud574 \ud544\uc218\ud488\uc758 \uc7ac\uace0\uac00 \ub5a8\uc5b4\uc9c0\uace0 \uc0c1\ud488 \ubc30\uc1a1\uc774 \uc77c\uad00\ub418\uac8c \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \ubabb\ud588\ub2e4. \uadf8\ub7ec\ub098, \uc0c1\ub2f9\ud55c \uc218\uc694 \ubcc0\ub3d9\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc704\uae30\uac00 \uc9c4\ud589\ub428\uc5d0 \ub530\ub77c \uacf5\uae09\uc0ac\uc2ac\uc744 \uc870\uc815\ud558\uace0 \uc5ed\ub7c9\uc744 \ud655\ub300\ud558\ub294 \uce21\uba74\uc5d0\uc11c \ube44\uad50\uc801 \uc798 \ub300\ucc98\ud55c \ud3b8\uc774\ub2e4. \uc7a5\uae30\uc801\uc73c\ub85c, \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \ubc18\ub4dc\uc2dc \uacf5\uae09\uc0ac\uc2ac\uc744 \ud6e8\uc52c \ub354 \uac15\ud654\ud558\uc5ec \ub2e4\uc74c\ubc88\uc758 \ud32c\ub370\ubbf9\uc774\ub098 \ub610 \ub2e4\ub978 \uae00\ub85c\ubc8c \uc704\uae30\ub97c \ub354 \uc798 \uacac\ub38c\ub0bc \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud55c\ub2e4. \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uacf5\uae09\uc5c5\uccb4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uc7ac\uad6c\uc131\ud558\uace0 \uc5b4\ub5a0\ud55c \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc0c1\ud488 \ud750\ub984\uc774 \uc6d0\ud65c\ud558\uac8c \uc774\ub8e8\uc5b4\uc9c0\ub3c4\ub85d \ucda9\ubd84\ud55c \ubc31\uc5c5 \ubc0f \uc911\ubcf5\uc131\uc744 \ucd94\uac00\ud558\ub3c4\ub85d \ud574\uc57c \ud55c\ub2e4. \uc608\uce21\uc740 \uc778\uacf5\uc9c0\ub2a5 \ubc0f \uae30\ud0c0 \ub370\uc774\ud130 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc744 \uc774\uc6a9\ud558\uc5ec \ubc18\ub4dc\uc2dc \uc815\ud655\ub3c4\ub97c \ub192\uc5ec\uc57c \ud558\uba70, \uc774\ub97c \ud1b5\ud574 \ubcc0\ud654 \ubc1c\uc0dd \uc2dc \uc2e4\uc2dc\uac04\uc73c\ub85c \uace0\uac1d \ud2b8\ub80c\ub4dc \ubcc0\ud654\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \ub0b4\uc678\ubd80\uc758 \uc218\uc694 \ub3d9\uc778\uc744 \ubd84\uc11d\ud574\uc57c \ud55c\ub2e4.<\/li>\n<li><strong>M&amp;A \ud65c\ub3d9 \uac15\ud654.<\/strong> \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \ub2e8\uae30\uc801\uc73c\ub85c \uc0c1\ub300\uc801\uc73c\ub85c \uac15\ub825\ud55c \ub300\ucc28\ub300\uc870\ud45c\ub97c \uae30\ub85d\ud558\uc5ec \uc800\ud3c9\uac00 \uc790\uc0b0\uc744 \uad6c\ub9e4\ud568\uc73c\ub85c\uc368 \uc2a4\ud0ac, \uc0c8\ub85c\uc6b4 \uc810\ud3ec \ud3ec\ub9f7, \uc628\ub77c\uc778 \uc5ed\ub7c9, \uace0\uac1d \ud480\uc744 \ud68d\ub4dd\ud560 \uae30\ud68c\uac00 \uc0dd\uae30\ub294 \uc18c\uc218\uc758 \uc18c\ub9e4\uae30\uc5c5\uc5d0 \uc18d\ud55c\ub2e4. \uc774\ub294 \uc774\ubbf8 \uc2dc\uc791\ub418\uace0 \uc788\ub2e4. \uae00\ub85c\ubc8c M&amp;A\ub294 \ubaa8\ub4e0 \uc0b0\uc5c5\uc5d0\uc11c 20%~30% \uac10\uc18c\ud588\uc73c\ub098 \uc18c\ub9e4 \ubd80\ubb38\uc5d0\uc11c\ub294 \ubcc0\ub3d9\uc774 \uc5c6\ub2e4. \ub300\ubd80\ubd84\uc758 \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc5d0 \uc788\uc5b4, \ubbf8\ub798\uc758 \uacbd\uc7c1 \ud658\uacbd\uc740 \ud1b5\ud3d0\ud569\uacfc \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \uacbd\uc7c1\uc0ac\uc758 \ucd9c\ud604\uc73c\ub85c \ubcc0\ud654\ub420 \uac83\uc774\ub2e4.<\/li>\n<li><strong>\uc0ac\ud68c\uc801 \uc601\ud5a5\uc744 \uc704\ud55c \ub354 \ud070 \uc5ed\ud560.<\/strong> \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc774\ubc88 \uc704\uae30 \ub3d9\uc548 \uc9c0\uc5ed\uc0ac\ud68c\ub97c \uc704\ud574 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud574\uc654\uc73c\uba70, \uc9c1\uc6d0\uacfc \uad6c\ub9e4\uc790\ub4e4\uc744 \ubcf4\ud638\ud558\ub294 \ubc29\uc2dd\uc5d0 \uc788\uc5b4 \uc120\ub3c4\uc801\uc778 \uc5ed\ud560\uc744 \ud588\ub2e4. \uc774\ub4e4\uc740 \uc808\uc2e4\ud558\uac8c \ud544\uc694\ud55c \uc0c1\ud488\uacfc \uc2dd\ud488\uc744, \uc548\uc804\uc774 \ubcf4\uc7a5\ub418\ub294 \ubb3c\ub9ac\uc801 \ub9e4\uc7a5, \uac00\uc815 \ubc30\uc1a1, \ud478\ub4dc\ubc45\ud06c \uae30\ubd80\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud588\ub2e4. \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc804\uccb4\uc801\uc778 \uc0ac\ud68c\uc801 \uc601\ud5a5 \uc815\ucc45\uc744 \uc790\uc0ac\uc758 \ud604\uc9c0 \ubc0f \uae00\ub85c\ubc8c \ud65c\ub3d9 \uc18d\uc5d0 \uc601\uad6c\uc801\uc73c\ub85c \ub0b4\uc7ac\ud654\uc2dc\ud0b4\uc73c\ub85c\uc368 \uc774 \ubaa8\uba58\ud140\uc744 \ub354 \ud070 \uc0ac\ud68c\uc801 \ucc38\uc5ec\ub85c \ubc1c\uc804\uc2dc\ucf1c\uc57c \ud558\uba70, \uc774\ub7ec\ud55c \uc811\uadfc\ubc29\uc2dd\uc740 \uc9c0\uc5ed\uc0ac\ud68c\uc640 \uc7a5\uae30\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub450\ub97c \uc704\ud574 \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\ub294 \uac83\uc73c\ub85c \uc785\uc99d\ub418\uc5c8\ub2e4. \ub610\ud55c, \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc9c0\uc18d\uac00\ub2a5\uc131 \uc218\uce59(\uc4f0\ub808\uae30 \uac10\uc18c, \ud50c\ub77c\uc2a4\ud2f1 \uc0ac\uc6a9 \ucd95\uc18c \ub4f1)\uc744 \uc6b4\uc601 \ubaa8\ub378\uc5d0 \ub0b4\uc7ac\ud654\uc2dc\ud0b4\uc73c\ub85c\uc368 \ucc28\ubcc4\ud654\ub97c \uaf80\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud68d\ub4dd\ud560 \uae30\ud68c\ub3c4 \uc788\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>\uc2dd\ub8cc\ud488 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \uacf5\uae09\uc0ac\uc2ac\uc744 \uc870\uc815\ud588\uc73c\ub098 \ub2e4\uc74c\ubc88 \uc704\uae30\ub97c \ub354 \uc798 \uacac\ub38c\ub0b4\uae30 \uc704\ud574\uc11c\ub294 \ubc18\ub4dc\uc2dc \uacf5\uae09\uc0ac\uc2ac\uc744 \ub354\uc6b1 \uac15\ud654\ud574\uc57c \ud55c\ub2e4.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ubc14\ub85c \uc9c0\uae08 \uacfc\uac10\ud55c \uc870\ucc98\ub97c \ud558\ub77c<\/strong><\/h3>\n<p>\uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc758 \uc131\ud328\uac00 \ub2ec\ub9b0 \ub370\ub2e4 \ud5a5\ud6c4 \uba87 \ub144\uac04 \ubd88\ud655\uc2e4\uc131\uc774 \ub192\uc740 \uc0c1\ud669\uc5d0\uc11c, \uc7a5\uae30\uc801\uc778 \uc131\uacf5 \uc2a4\ud1a0\ub9ac\ub294 \ubc14\ub85c \uc9c0\uae08 \uacfc\uac10\ud55c \uc870\ucc98\ub97c \ud574 \uac00\uc7a5 \uba3c\uc800 \uc131\uacf5\uc801\uc778 \ubbf8\ub798\ub97c \uc2e4\ud604\ud558\ub294 \uc2dd\ub8cc\ud488 \uc18c\ub9e4\uae30\uc5c5\uc5d0\uc11c \ub098\uc624\uac8c \ub420 \uac83\uc774\ub2e4. \uacfc\uac70\uc758 \uc704\uae30\ub4e4\uc744 \ud1b5\ud574 \uc6b0\ub9ac\ub294 \uba3c\uc800 \uc6c0\uc9c1\uc774\ub294 \uc790\uac00 \uc2b9\ub9ac\ud55c\ub2e4\ub294 \uac83\uc744 \ubc30\uc6e0\ub2e4. \ubd88\ud669\uae30\uc5d0 \uc120\uc81c\uc801\uc73c\ub85c \uc2dc\uc791\ud560 \uacbd\uc6b0, \uc8fc\uc694 \uc18c\ub9e4 \ud601\uc2e0\uc73c\ub85c \uc778\ud55c \uc0c1\ub300\uc801 \ud22c\uc790\uc218\uc775\ub960\uc740 \ubb34\ub824 50%\uc5d0 \ub2ec\ud560 \uc218 \uc788\ub2e4. \ub610\ud55c, \ub9ce\uc740 \uacbd\uc6b0, \ubd88\ud669\uae30\uc5d0 \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c\ub97c \ud655\ub300\ud55c \uae30\uc5c5\ub4e4\uc740 \uae34\ucd95\ud55c \uae30\uc5c5\uc5d0 \ube44\ud574 8% \ub354 \ub192\uc740 \ubaa9\uc801\uc131 \uc788\ub294 \uc131\uc7a5\ub960\uc744 \ubcf4\uace0\ud55c\ub2e4.<\/p>\n<p>\uc2dd\ud488\uae30\uc5c5\ub4e4\uc774 \ubbf8\ub798\uc5d0 \uc131\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc138 \uac00\uc9c0 \uc6b0\uc120\uc21c\uc704 \uacfc\uc81c \uc804\ubc18\uc5d0 \uac78\uccd0 \uc120\uc81c\uc801\uc73c\ub85c \uc870\ucc98\ub97c \ud560 \ud544\uc694\uac00 \uc788\ub2e4.<\/p>\n<ul>\n<li><strong>\ucc44\ub110 \uc7ac\uad6c\uc131.<\/strong> \uc628\ub77c\uc778 \ud310\ub9e4\uac00 \uc704\uae30 \uc804\uc758 \ub0ae\uc740 \ud55c \uc790\ub9bf\uc218 \uc131\uc7a5\ub960\uc5d0 \ube44\ud574 10%~15%\uae4c\uc9c0 \uc131\uc7a5\ud560 \uc218 \uc788\ub2e4\ub294 \uac00\uc815\ud558\uc5d0, \ub300\uaddc\ubaa8\ub85c \uc6b4\uc601\ub420 \uc218 \uc788\ub294 \ub9e4\ub825\uc801\uc778 e-\ucee4\uba38\uc2a4 \ubaa8\ub378\uc744 \uad6c\ucd95\ud55c\ub2e4. \ub9e4\uc7a5\uc758 \ub2e8\uc704 \uacbd\uc81c(unit economics)\uac00 \ubcc0\ud654\ud560 \uac83\uc774 \ubd84\uba85\ud558\ubbc0\ub85c \ubb3c\ub9ac\uc801\uc778 \uacf5\uac04\uc5d0\ub3c4 \ud601\uc2e0\uc744 \ub2e8\ud589\ud55c\ub2e4. \uacf5\uac04 \uc7ac\ubc30\uce58, \ub300\ud615 \ub9e4\uc7a5 \ub2e4\uc6b4\uc0ac\uc774\uc9d5, \uc0c8\ub85c\uc6b4 \ud3ec\ub9f7 \uac1c\ubc1c \ubc29\uc548\uc5d0 \ub300\ud574 \uc2e0\uc911\ud558\uac8c \uace0\ub824\ud55c\ub2e4.<\/li>\n<li><strong>\uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4 \uc7ac\uad6c\uc0c1.<\/strong> \uace0\uac1d\uc758 \ubcc0\ud654\ud558\ub294 \ub2c8\uc988\uc5d0 \ub354 \uc798 \ubd80\uc751\ud558\ub3c4\ub85d \uac00\uce58\uc81c\uc548\uc694\uc18c\uc5d0 \ubcc0\ud654\ub97c \uac00\ud55c\ub2e4. \uc774\ub7ec\ud55c \uc870\uce58\ub97c \uc704\ud574\uc11c\ub294 \uc9d1\uc5d0\uc11c \uc2dd\uc0ac\ud558\ub294 \ube48\ub3c4 \uc99d\uac00 \ub4f1\uc758 \uc0c8\ub85c\uc6b4 \uace0\uac1d \ud589\ub3d9\uc744 \ud30c\uc545\ud558\uace0, \ud0c0\uac9f\ud654\ub41c \uac1c\uc778\ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \ubc0f \ucc28\ubcc4\ud654\ub41c \ud504\ub77c\uc774\ube57 \ub808\uc774\ube14\uc744 \ud1b5\ud55c \ub354 \uac15\ub825\ud55c \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774 \ud544\uc694\ud558\ub2e4. \uc774 \uc704\uae30\ub97c \uc77c\ud68c\uc131\uc758 \ud601\uc2e0\uc73c\ub85c \ubcf4\uae30\ubcf4\ub2e4\ub294 \uace0\uac1d\uc758 \uc120\ud638\ub3c4 \ubc0f \ub2c8\uc988\ub97c \ub354 \uc798 \ubaa8\ub2c8\ud130\ub9c1\ud568\uc73c\ub85c\uc368 \uc9c0\uc18d\ud574\uc11c \ubcc0\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc\ubcf4\ub2e4 \uc55e\uc11c \ub098\uac04\ub2e4.<\/li>\n<li><strong>\ube44\uc988\ub2c8\uc2a4\uc758 \ub9ac\ud3ec\uc9c0\uc154\ub2dd.<\/strong> \ubbf8\ub798\uc758 \uace0\uac1d \ud589\ub3d9 \ubc0f \ud2b8\ub80c\ub4dc\ub97c \ubc18\uc601\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc790\uc6d0\uc744 \uc7ac\ubd84\ubc30\ud568\uc73c\ub85c\uc368 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud55c\ub2e4. \ube48 \ud398\uc774\uc9c0(blank-page) \uc811\uadfc\ubc29\uc2dd\uc744 \uc774\uc6a9\ud574 \ube44\uc6a9\uc744 \uc7ac\uc124\uc815\ud55c\ub2e4. \ucca8\ub2e8 \ubd84\uc11d\uc744 \uc774\uc6a9\ud55c \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac\uacb0\uc815 \uc9c0\uc6d0\uc744 \uc704\ud574 \ub514\uc9c0\ud138 \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud55c\ub2e4. \uc804\ub7b5\uc801\uc778 M&amp;A\ub97c \ucd94\uc9c4\ud558\uace0, \uacf5\uae09\uc0ac\uc2ac\uc758 \ud68c\ubcf5\ud0c4\ub825\uc131\uc744 \uac1c\uc120\ud558\uba70, \uc0ac\ud68c\uc801 \uc601\ud5a5 \ubc0f \uc9c0\uc18d\uac00\ub2a5\uc131 \uc815\ucc45\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc218\uc6a9\ud55c\ub2e4.<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \uc911\ub300\ud55c \uc870\uce58\ub97c \ucde8\ud560 \ud544\uc694\uc131\uc5d0 \uc9c1\uba74\ud588\uc744 \ub54c, \ub9ce\uc740 \uc18c\ub9e4\uae30\uc5c5\uc740 \uac00\uc7a5 \uc27d\uace0 \ub17c\ub9ac\uc801\uc73c\ub85c \ubcf4\uc774\ub294 \ubc29\ubc95\uc744 \ucd94\uc9c4\ud55c\ub2e4. \uc989, \uc704\uae30 \ub300\uc751\uc758 \uc21c\uc11c\ub97c \uc815\ud558\ub294 \uac83\uc774\ub2e4. (\ubcf4\uae30 \ucc38\uc870)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4152\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-1.png\" alt=\"\uc18c\ub9e4 \uc2dd\ud488\uae30\uc5c5\ub4e4\uc774 \uacfc\uac10\ud55c \uc870\ucc98\ub97c \ud560 \uc218 \uc788\ub294 \uc808\ud638\uc758 \uae30\ud68c\ub294 \uc801\uc74c \" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-1.png 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-1-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-1-1024x576.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-1-768x432.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-1-696x392.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-1-1068x601.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/07\/Chart-1-KR-1-747x420.png 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\uadf8\ub7ec\ub098, \uc18c\ub9e4\uae30\uc5c5\uc5d0 \uc788\uc5b4 \uc774\ub7f0 \uc2dd\uc758 \uc804\ub7b5\uc740 \ud604\uba85\ud55c \uc804\ub7b5\uc774 \uc544\ub2d0 \uac83\uc774\ub2e4. \uacbd\uc7c1 \uad6c\ub3c4\ub294 \ub108\ubb34\ub098 \ube68\ub9ac \ubcc0\ud654\ud558\uace0 \uc788\uace0, \uace0\uac1d\ub4e4\ub3c4 \ub108\ubb34\ub098 \uae09\uaca9\ud558\uac8c \ud589\ub3d9\uc744 \uc7ac\uad6c\uc131\ud558\uace0 \uc788\uc5b4 \ub300\uc751\ud558\uae30\uac00 \uc27d\uc9c0 \uc54a\ub2e4. \ucf54\ub85c\ub098 19 \ud32c\ub370\ubbf9\uc73c\ub85c \uae09\uaca9\ud55c \ubcc0\ub3d9\uc744 \uacaa\uc740 \uc2dd\ub8cc\ud488 \uc0b0\uc5c5\uc758 \uc5ed\ud559\uad00\uacc4\uc5d0 \ub300\ud574, \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uacf5\uaca9\uc801\uc73c\ub85c \ub098\uc124 \ud544\uc694\uac00 \uc788\ub2e4. \uc624\ub298\ub0a0\uc758 \uc138\uacc4\uc5d0\uc11c, \uadf8\ub9ac\uace0 \ubc14\uc774\ub7ec\uc2a4\uac00 \uc9c4\uc815\ub41c \ud6c4\uc758 \uc138\uacc4\uc5d0\uc11c\ub294 \uc5ec\ub7ec \uc870\uce58\ub97c \ub3d9\uc2dc\uc5d0 \ucd94\uc9c4\ud560 \ub54c\ub9cc\uc774 \uc131\uacf5\uc801\uc778 \uacb0\uacfc\uac00 \ub098\uc62c \uac83\uc774\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \uc18c\ub9e4\uae30\uc5c5\uc774 \uc9c0\uae08\uc740 \uc548\uc815\ud654\uc5d0\ub9cc \uc8fc\ub825\ud558\uace0 \ud68c\ubcf5 \uc900\ube44\ub294 \ub098\uc911\uc5d0 \ud558\ub294 \uac83\uc73c\ub85c \uacc4\ud68d\ud55c\ub2e4\uba74 \ub108\ubb34 \ub2a6\uc5b4\ubc84\ub9b4 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2020\/understanding-how-covid-19-is-radically-transforming-grocery-retail-business-models\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\ud558\uae30\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc774 \uc77c\uc73c\ud0a8 \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ubc1c\ub9de\ucdb0, \uc2dd\ud488\uae30\uc5c5\ub4e4\uc740 \ubc14\ub85c \uc9c0\uae08 \uacfc\uac10\ud55c \uc870\ucc98\ub97c \uc2e4\ud589\ud574\uc57c \ud55c\ub2e4. \uc624\ub298\ub0a0\uc758 \uc704\uae30\uac00 \uc5b4\ub5bb\uac8c \ubbf8\ub798\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60\uc9c0 \uc774\ud574\ud558\uace0, \uc218\ub9ce\uc740 \ud2b8\ub80c\ub4dc \uac00\uc6b4\ub370 \uc9c0\uc18d \uac00\ub2a5\uc131\uc774 \uc788\ub294 \ubcc0\ud654\ub9cc\uc744 \uad6c\ubd84\ud558\uc5ec \ubbf8\ub798\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uc774\ub04c\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":4153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[34,32],"tags":[112,113,111,110],"class_list":{"0":"post-4151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cp","8":"category-industry","9":"tag-112","10":"tag-113","11":"tag-111","12":"tag-110"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=4151"}],"version-history":[{"count":3,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4151\/revisions"}],"predecessor-version":[{"id":4158,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4151\/revisions\/4158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/4153"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=4151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=4151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=4151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}