{"id":4332,"date":"2021-09-17T18:42:03","date_gmt":"2021-09-17T09:42:03","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=4332"},"modified":"2021-10-14T10:28:28","modified_gmt":"2021-10-14T01:28:28","slug":"how-car-subscriptions-impact-auto-sales","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/how-car-subscriptions-impact-auto-sales\/","title":{"rendered":"\uc790\ub3d9\ucc28 \uad6c\ub3c5 \uc11c\ube44\uc2a4 \ubaa8\ub378, \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\uc5d0 \ub354 \uc774\uc775\uc774 \ub420\uae4c?"},"content":{"rendered":"<p>\uc218\ub144 \ub3d9\uc548, \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\ub4e4\uc740 \uc774\uc775 \ud480\uc744 \ub2e4\uac01\ud654\ud558\uae30 \uc704\ud574 \uc790\ub3d9\ucc28 \ud310\ub9e4 \uc774\uc678\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ucc3e\uace0 \uc788\uc5c8\ub2e4. \ucc28\ub7c9\uacf5\uc720, \uc2b9\ucc28 \ud638\ucd9c\uacfc \uae30\ud0c0 \ubaa8\ube4c\ub9ac\ud2f0 \ubc29\uc2dd \ub4f1 \uc0ac\uc6a9\ub8cc \uae30\ubc18 \uacfc\uae08(Pay-per-use) \ubaa8\ub378\uc774 \ub354\uc6b1 \ubcf4\ud3b8\ud654\ub410\uc9c0\ub9cc, \uc644\uc804\ud55c \uc18c\uc720\uc5d0 \ub300\ud55c \ub300\uc548\uc740 \ub2e8\uae30 \ub80c\ud2b8(\ud56d\uc0c1 \uc800\ub834\ud558\uc9c0\ub294 \uc54a\uc740), \ud639\uc740 \ubcf4\ud1b5 \uc7a5\uae30\uc57d\uc815\uacfc \uc81c\uc57d\uc870\uac74\uc774 \ubd99\uc740 \ub9ac\uc2a4\uc5d0 \ud55c\uc815\ub410\ub2e4.<\/p>\n<p>SaaS(\uc11c\ube44\uc2a4\ud615 \uc18c\ud504\ud2b8\uc6e8\uc5b4)\uc5d0\uc11c \uc2a4\ud3ec\ud2f0\ud30c\uc774(Spotify)\uc640 \ub137\ud50c\ub9ad\uc2a4(Netflix)\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uacf5\uc720 \uacbd\uc81c \ubc0f \uad6c\ub3c5 \uc11c\ube44\uc2a4\uac00 \ubd80\uc0c1\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c, \uc790\ub3d9\ucc28 \uad6c\ub3c5\uc774 \ubd80\uc0c1\ud558\ub294 \uac83\uc740 \uc2dc\uac04\ubb38\uc81c\uc5d0 \ubd88\uacfc\ud588\ub2e4.<br \/>\nOEM\uc774 \uc81c\uacf5\ud558\ub294 \uc790\ub3d9\ucc28 \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub294 \uc774\ubbf8 \uc218\ub144 \ub3d9\uc548 \uc874\uc7ac\ud574 \uc654\ub2e4. \ud558\uc9c0\ub9cc \uc774 \uc2dc\uc7a5\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \uacc4\uc18d\ud574\uc11c \uc9c4\ud654\ud558\uace0, \uc81c\uacf5\uc5c5\uccb4 \ud480\uc758 \ud655\uc7a5\uc73c\ub85c \uacbd\uc7c1\uc758 \uacf5\uc2dd\uc774 \uc815\uad50\ud654\ub418\uba74\uc11c \ucd5c\uadfc\uc5d0\uc11c\uc57c \uc18c\ube44\uc790\uc640 \ud22c\uc790\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \uc5bb\uae30 \uc2dc\uc791\ud588\ub2e4. 10\ub144 \ub0b4\ub85c, \uc790\ub3d9\ucc28 \uad6c\ub3c5\uc740 300\uc5b5\uc5d0\uc11c 400\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc2dc\uc7a5\uc774 \ub420 \uc218 \uc788\ub2e4. \ub300\ub2e4\uc218\uc758 OEM\ub4e4\uc740 \uc9c0\uae08\uae4c\uc9c0 \uc774\ub807\ub2e4 \ud560 \uc2e4\uc801\uc744 \ubcf4\uc774\uc9c0 \ubabb\ud588\uc9c0\ub9cc, \uc720\ub7fd\uc758 \uba87\uba87 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc740 \uaf64 \uc88b\uc740 \uc131\uacfc\ub97c \uac70\ub480\ub2e4. \uc774\ub294 \uc790\ub3d9\ucc28 \uad6c\ub3c5\uc774 \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc5d0 \uac00\ub2a5\uc131\uc774 \uc5c6\ub294 \ubca0\ud305\uc774\ub77c\ub294 \uc758\ubbf8\uc77c\uae4c? \ud639\uc740 \uc2dc\uac04\ub9cc \uc9c0\ub098\uba74 \uc790\ub3d9\ucc28 \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \ubb38\uc81c\uc810\uc740 \ud574\uacb0\ub420 \uc218 \uc788\uc744\uae4c? \uc790\ub3d9\ucc28 \uad6c\ub3c5\uc744 \uc790\ub3d9\ucc28 \uc18c\ub9e4\uc5c5\uc758 \uc131\uacf5\uc801\uc778 \uc77c\ubd80\ubd84\uc73c\ub85c \ubc14\uafb8\uae30 \uc704\ud574 \uc790\uc6d0, \uc5ed\ub7c9, \uc804\ub7b5 \uba74\uc5d0\uc11c \ubb34\uc5c7\uc774 \ud544\uc694\ud560\uae4c? \uc5ec\ub7ec \uc885\ub958\uc758 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc740 \uc5b4\ub5bb\uac8c \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc744\uae4c?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc790\ub3d9\ucc28 \uad6c\ub3c5 \uc11c\ube44\uc2a4 \uc694\uc57d<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uc720\ub7fd\uacfc \ubbf8\uad6d\uc5d0\uc11c, OEM\uacfc \ub300\ub9ac\uc810, \uc804\ud1b5\uc801\uc778 \ub80c\ud2b8 \ubc0f \ub9ac\uc2a4\ud68c\uc0ac \ub4f1 \uae30\ud0c0 \uc5c5\uccb4\ub4e4\uc740 \uc774\ubbf8 \uad6c\ub3c5 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud574, \uad6c\ub3c5 \uc11c\ube44\uc2a4 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uacfc\uc758 \uacbd\uc7c1\uc5d0 \ub3d9\ucc38\ud558\uace0 \uc788\ub2e4. \uc9c0\uae08\uae4c\uc9c0 \uc720\ub7fd\uc740 \ub9e4\ucd9c \uae30\uc900 \ucd5c\ub300\uaddc\ubaa8 \uc2dc\uc7a5\uc774\uba70, \ubca4\ucc98 \uce90\ud53c\ud138\uc774 \uacc4\uc18d\ud574\uc11c \uc720\uc785\ub418\uace0 \uc788\ub2e4.<\/p>\n<p>\uad6c\ub3c5 \ubaa8\ub378\uc774 \ubaa8\ube4c\ub9ac\ud2f0 \uc601\uc5ed\uc5d0\uc11c \uc131\uacf5\ud560 \uac00\ub2a5\uc131\uc774 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\ub85c \uc554\uc2a4\ud14c\ub974\ub2f4\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ub9c8\uc774\ud06c\ub85c\ubaa8\ube4c\ub9ac\ud2f0 \uc81c\uacf5\uc5c5\uccb4 \uc2a4\uc651\ud53c\uce20(Swapfiets)\ub97c \ub4e4 \uc218 \uc788\ub2e4. \ubaa8\ube4c\ub9ac\ud2f0 \uad6c\ub3c5\uc758 \uc120\ub3c4\uc5c5\uccb4\uc778 \uc2a4\uc651\ud53c\uce20\ub294 \uc790\uc804\uac70, \uc804\uae30 \uc790\uc804\uac70, \uc2a4\ucfe0\ud130, \ubaa8\ud398\ub4dc\ub97c \uc704\ud55c \ud504\ub85c\uadf8\ub7a8\uc744 \uc720\ub7fd \uc804\uc5ed\uc5d0 \uc81c\uacf5\ud558\uace0 \uc788\uc73c\uba70 \ub9ce\uc740 \ub2e4\ub978 \uae30\uc5c5\ub4e4\uc774 \uc774\ub97c \ub530\ub974\uace0 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uad6c\ub3c5 \ubaa8\ub378\uc758 \uc6b4\uc601 \ubc29\uc2dd<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uad6c\ub3c5\uc740 \ub80c\ud2b8 \ubc0f \ub9ac\uc2a4\uc640 \uba87\uba87 \ud2b9\uc9d5\uc774 \uc720\uc0ac\ud574 \uadf8 \uad6c\ubd84\uc774 (\ud2b9\ud788 \ub9ac\uc2a4\uc640) \uc5b4\ub824\uc6b8 \uc218 \uc788\ub2e4. (\u2018\uad6c\ub3c5 vs. \ub80c\ud2b8 \ubc0f \ub9ac\uc2a4\u2019 \ucc38\uc870) \uae30\ubcf8\uc801\uc73c\ub85c \uc18c\ube44\uc790\ub294 \uc790\ub3d9\ucc28\uc5d0 \ub300\ud574 \ud55c \ub2ec \uc0ac\uc6a9\ub8cc\ub97c \uc9c0\ubd88\ud558\ub294\ub370, \ubcf4\ud1b5 \uc720\uc9c0, \uc218\ub9ac, \uae34\uae09\ucd9c\ub3d9 \uc11c\ube44\uc2a4, \ub4f1\ub85d\ube44, \ubcf4\ud5d8, \uc138\uae08 \ub4f1 \uac70\uc758 \ub300\ubd80\ubd84\uc758 \ube44\uc6a9(\uc5f0\ub8cc\ube44 \uc81c\uc678)\uc774 \ud3ec\ud568\ub41c\ub2e4. \uc57d\uc815\uae30\uac04\uc740 1\uac1c\uc6d4\uc5d0\uc11c \uc218\uac1c\uc6d4 \ud639\uc740 1, 2\ub144\uc5d0\uc11c \uadf8 \ud6c4 \ub9e4\ub144 \ub298\uc5b4\ub098\ub294 \ud615\ud0dc \ub4f1 \ub2e4\uc591\ud558\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uc57d\uc815\uae30\uac04\uc774 \uae38\uc218\ub85d, \uc6d4 \uc0ac\uc6a9\ub8cc\ub294 \uc801\uc5b4\uc9c4\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"font-size: 14pt;\"><strong>\uad6c\ub3c5 vs. \ub80c\ud2b8 \ubc0f \ub9ac\uc2a4<\/strong><\/span><\/h5>\n<p>\uad6c\ub3c5\uacfc \uc804\ud1b5\uc801\uc778 \ub80c\ud2b8\uc758 \ucc28\uc774\ub294 \ube44\uad50\uc801 \uba85\ud655\ud558\ub2e4. \ub450 \uc11c\ube44\uc2a4 \ubaa8\ub450 \ub300\ubd80\ubd84 \uc62c\uc778\ud074\ub8e8\uc2dc\ube0c(all-inclusive) \ud615\ud0dc\uc774\ub2e4. \ub80c\ud2b8\ub294 \ucd5c\uc885\uc801\uc778 \uc120\ud0dd\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, \uc77c\ubc18\uc801\uc73c\ub85c \ud55c \ub2ec \uc774\uc0c1\uc758 \uae34 \uae30\uac04\ubcf4\ub2e4\ub294 \uc77c \ud639\uc740 \uc8fc \ub2e8\uc704 \uc57d\uc815\uc73c\ub85c \uad6c\uc131\ub41c\ub2e4.<\/p>\n<p>\ub9ac\uc2a4\ub294 \uc774\uc57c\uae30\uac00 \ub2e4\ub974\ub2e4. \ub300\ubd80\ubd84\uc758 \ub9ac\uc2a4\ub294 \ucd5c\uc18c 2~4\ub144 \uacc4\uc57d\uc774\uba70 \ucde8\uc18c\uc5d0 \ub300\ud574 \uac15\ub825\ud55c \ubc8c\uae08\uc744 \ubd80\uacfc\ud55c\ub2e4. \ub9ce\uc740 \uacbd\uc6b0, \ubcf4\ud5d8\uc774\ub098 \uc218\ub9ac \ub4f1 \ubd80\uac00 \uc11c\ube44\uc2a4\ub294 \ud3ec\ud568\ub418\uc9c0 \uc54a\ub294\ub2e4. \ud558\uc9c0\ub9cc \uc77c\ubd80 \uc720\ub7fd \uc2dc\uc7a5\uc5d0\uc11c \uc27d\uac8c \ucc3e\uc544\ubcfc \uc218 \uc788\ub294 \ud480\uc11c\ube44\uc2a4 \ub9ac\uc2a4(\ud639\uc740 \u2018\uc62c\uc778\ud074\ub8e8\uc2dc\ube0c \ub9ac\uc2a4\u2019)\ub294 \uc5f0\ub8cc\ub97c \uc81c\uc678\ud55c \ubaa8\ub4e0 \uc11c\ube44\uc2a4\ub97c \ud3ec\ud568\ud55c\ub2e4. \uc774 \ud615\ud0dc\ub294 \uc0ac\uc2e4\uc0c1 \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub77c\uace0 \ud560 \uc218 \uc788\ub294\ub370 \ucd5c\uc18c \uc57d\uc815\uae30\uac04\uc774 \ub354 \uae38\ub2e4\ub294 \uc810\ub9cc \ub2e4\ub974\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc6d0\ud558\ub294 \ucc28\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc120\ud0dd\uc758 \uc5ec\uc9c0\uc640 \uc720\uc5f0\uc131\uc740 \uac70\uae30\uae4c\uc9c0\uc774\ub2e4.<\/p>\n<p>\ub610 \ub2e4\ub978 \ucc28\uc774\ub294 \uc774 \uc0c1\ud488\uc758 \ub9c8\ucf00\ud305\uacfc \ud310\ub9e4\ub418\ub294 \ubc29\uc2dd\uc5d0 \uc788\ub2e4. \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud558\uba74 \uc790\ub3d9\ucc28 \uad6c\ub9e4\uac00 \uc1fc\ud551\uc5d0\uc11c \uc0c1\ud488 \ube44\uad50 \ubc0f \uac70\ub798\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ud604\ub300\uc801\uc778 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc774 \ub41c\ub2e4. \uc18c\ube44\uc790\ub294 \uc81c\uacf5\uc5c5\uccb4\uc640 \uc9c1\uc811 \uac70\ub798\ud55c\ub2e4. \uc774\ub7f0 \uba74\uc5d0\uc11c, \uad6c\ub3c5\uc740 OEM\uc774 \ucd5c\uc885\uc18c\ube44\uc790 \ud310\ub9e4\ub97c \uc704\ud55c \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4. \ub514\uc9c0\ud138 \ubc0f \uc9c1\uc811 \ud310\ub9e4\ub85c\uc758 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc9c4\uc785\uc810\uc774 \ub418\ub294 \uac83\uc774\ub2e4.<\/p>\n<p>\ud765\ubbf8\ub86d\uac8c\ub3c4, \uad6c\ub3c5 \uc11c\ube44\uc2a4\uac00 \ub3c4\uc785\ub41c \uc774\ud6c4 \ub80c\ud2b8\uc640 \ub9ac\uc2a4 \uae30\uc5c5\ub4e4\uacfc\uc758 \uacbd\uacc4\uac00 \ub354\uc6b1 \ubaa8\ud638\ud574\uc9c0\uae30 \uc2dc\uc791\ud588\ub2e4. (\ubcf4\uae30 \ucc38\uc870) \uba87\uba87 \ub9ac\uc2a4\uc5c5\uccb4\ub4e4\uc740 \uacc4\uc57d \ub0b4\uc6a9\uc744 (\ud2b9\ud788 \ucd5c\uc18c \uacc4\uc57d\uae30\uac04\uc744 \ub2e8\ucd95\ud558\ub294 \ub4f1) \uad6c\ub3c5 \uc11c\ube44\uc2a4\uc640 \ub354 \uc720\uc0ac\ud558\uac8c \uc870\uc815\ud588\ub2e4. \ub610\ud55c \ucde8\uc18c \uc704\ud5d8\uacfc \ube44\uc6a9\uc744 \ub300\ube44\ud558\uae30 \uc704\ud574, \uad6c\ub3c5 \uc11c\ube44\uc2a4 \uae30\uc5c5\ub4e4\uc740 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc7a5\uae30\uacc4\uc57d(\uc608\ub97c \ub4e4\uc5b4, \ucd5c\uc18c 1\ub144)\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud55c \uc6d4 \uc0ac\uc6a9\ub8cc \ud560\uc778\uc744 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4333\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc10.png\" alt=\"\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc10.png 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc10-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc10-1024x576.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc10-768x432.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc10-696x392.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc10-1068x601.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc10-747x420.png 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\uc18c\ube44\uc790 \uad00\uc810\uc5d0\uc11c \uc790\ub3d9\ucc28 \uad6c\ub3c5\uc740 \uc790\ub3d9\ucc28 \uad6c\ub9e4\uc640 \ube44\uad50\ud574 \ud3b8\uc758\uc131, \uc720\uc5f0\uc131, \ucd5c\uc18c\uc57d\uc815\uc744 \uc81c\uacf5\ud574 \uc8fc\ub294 \ub9e4\ub825\uc801\uc778 \uc81c\uc548\uc774\ub2e4. \uace0\uac1d\uc740 \uc790\ub3d9\ucc28 \uad6c\ub9e4\uc758 \ub192\uc740 \ucd08\uae30 \ube44\uc6a9\uc744 \ube44\ub86f\ud574 \uc18c\uc720\uc5d0 \ub3d9\ubc18\ub418\ub294 \uc5ec\ub7ec \uc228\uaca8\uc9c4 \ube44\uc6a9\uc744 \ud53c\ud560 \uc218 \uc788\ub2e4(\ubb3c\ub860 \uc77c\ubd80 \uad6c\ub3c5 \uc11c\ube44\uc2a4\uc5d0\ub294 \uc120\ubd88\uac00\uc785\ube44\uac00 \uc788\uae30\ub3c4 \ud558\ub2e4). \uc0ac\ub78c\ub4e4\uc774 \uc77c\ubc18\uc801\uc73c\ub85c \uc790\ub3d9\ucc28 \uc18c\uc720\uc758 \ucd1d\ube44\uc6a9\uc744 \uacfc\uc18c\ud3c9\uac00\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ub294 \uc911\uc694\ud55c \ud310\ub9e4 \ud3ec\uc778\ud2b8\uc774\ub2e4. \ub3c5\uc77c 7,000\uac00\uad6c\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \uc0ac\ub78c\ub4e4\uc740 \uc790\ub3d9\ucc28 \uc18c\uc720\uc758 \ucd1d\ube44\uc6a9\uc744 50% \uc774\uc0c1 \uacfc\uc18c\ud3c9\uac00\ud558\ub294 \uac83\uc73c\ub85c \ub4dc\ub7ec\ub0ac\ub2e4. \uad6c\ub3c5\uc740 \ub610\ud55c \uc804\ud1b5\uc801\uc778 \uad6c\ub9e4\uc758 \uc9c0\ub8e8\ud55c \uc11c\ub958\uc791\uc5c5 \uacfc\uc815\uc744 \uc5c6\uc560 \uc900\ub2e4. \uace0\uac1d\uc740 \uc720\uc9c0\ubcf4\uc218, \ucc28\ub7c9 \uac80\uc0ac, \ubbff\uc744 \ub9cc\ud55c \uc815\ube44\uc0ac \ucc3e\uae30, \ud0c0\uc774\uc5b4 \uad6c\ub9e4\uc5d0 \ub300\ud574 \uace0\ubbfc\ud560 \ud544\uc694\uac00 \uc5c6\ub2e4. \uad6c\ub3c5\uc740 \uc804\ud1b5\uc801\uc778 \ub9ac\uc2a4\uc5d0 \ube44\ud574 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \ud639\uc740 \uc720\ud615(EV \ub4f1)\uc758 \uc790\ub3d9\ucc28\ub97c \uc2dc\ub3c4\ud574 \ubcf4\ub294 \uc704\ud5d8\uc744 \ub354 \ub9ce\uc774 \uc5c6\uc560 \uc904 \ubfd0 \uc544\ub2c8\ub77c \ub354\uc6b1 \uc911\uc694\ud558\uac8c\ub3c4 \ube60\ub974\uac8c \uac10\uac00\uc0c1\uac01\ud558\ub294 \uc790\uc0b0\uc5d0 \ub300\ud574 \uc7a5\uae30\uacc4\uc57d\uc744 \ud558\ub294 \uac83\uacfc \uad00\ub828\ud55c \uc7ac\ubb34\uc704\ud5d8\uc744 \uc5c6\uc560 \uc900\ub2e4.<\/p>\n<blockquote><p><strong>\uad6c\ub3c5 \uace0\uac1d\uc740 \uc720\uc9c0\ubcf4\uc218, \ucc28\ub7c9 \uac80\uc0ac, \ubbff\uc744 \ub9cc\ud55c \uc815\ube44\uc0ac \ucc3e\uae30, \ud0c0\uc774\uc5b4 \uad6c\ub9e4\uc5d0 \ub300\ud574 \uace0\ubbfc\ud560 \ud544\uc694\uac00 \uc5c6\ub2e4.<\/strong><\/p><\/blockquote>\n<p>\uad6c\ub3c5 \uc11c\ube44\uc2a4\uc758 \ub0b4\uc6a9\uc774 \ubaa8\ub450 \uac19\uc740 \uac83\uc740 \uc544\ub2c8\ub2e4. \uc5b4\ub5a4 \uc5c5\uccb4\ub4e4\uc740 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc, \ubaa8\ub378, \uc720\ud615\uc744 \uc81c\uacf5\ud55c\ub2e4. \ub610 \uc5b4\ub5a4 \uc5c5\uccb4\ub4e4(OEM \uc790\ud68c\uc0ac \ub4f1)\uc740 \ub2e8\uc77c \ube0c\ub79c\ub4dc\ub9cc\uc744 \ucde8\uae09\ud55c\ub2e4. \uc5b4\ub5a4 \uc5c5\uccb4\ub4e4\uc740 \ud504\ub9ac\ubbf8\uc5c4 \ud639\uc740 \ub9e4\uc2a4 \uc138\uadf8\uba3c\ud2b8, \ub0b4\uc5f0\uae30\uad00 \uc790\ub3d9\ucc28(ICE) \ud639\uc740 \ubc30\ud130\ub9ac \uc804\uae30\uc790\ub3d9\ucc28(BEV) \ub4f1 \ucc28\ub7c9 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ud2b9\ud654\ub3fc \uc788\ub2e4. \ud3ec\ub974\uc250 \ub4dc\ub77c\uc774\ube0c(Porsche Drive)\uc640 \uac19\uc740 \uc5c5\uccb4\ub4e4\uc740 \uace0\uac1d\ub4e4\uc774 \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \ub2e4\ub978 \ud615\ud0dc\uc758 \ucc28\ub85c \uad50\uccb4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574 \uc900\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubd04\uc774 \uc624\uba74 SUV\ub97c \ucee8\ubc84\ud130\ube14\ub85c \ubcc0\uacbd\ud560 \uc218 \uc788\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \uadf8 \uc9e7\uc740 \uc5ed\uc0ac \ub3d9\uc548 \uad6c\ub3c5 \ubaa8\ub378\uc774 \uacc4\uc18d\ud574\uc11c \uc9c4\ud654\ud574\uc624\uace0 \uc788\ub2e4\ub294 \uc810\uc774\ub2e4. (\uc8fc\ub85c OEM\uc774 \uc81c\uacf5\ud558\ub294) \ucc28\ub7c9 \uad50\uccb4 \uc635\uc158\uc744 \ub0b4\uac74 \ud504\ub9ac\ubbf8\uc5c4 \uace0\uac00 \ub2e8\uc77c \ube0c\ub79c\ub4dc \uc0c1\ud488\uc740 \ud070 \uc778\uae30\ub97c \uc5bb\uc9c0 \ubabb\ud588\ub2e4. \uc801\uc5b4\ub3c4 \uc720\ub7fd \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\ud55c \uac83\uc740 \uc774\uc640\ub294 \ub2e4\ub978 \ubaa8\ub378\ub85c, \ud480\uc11c\ube44\uc2a4 \ub9ac\uc2a4\uc640 \uc720\uc0ac\ud55c \ud615\ud0dc\uc774\ub2e4. (\u2018\uc790\ub3d9\ucc28 \uad6c\ub3c5\uc5d0 \ub300\ud55c 3\uac00\uc9c0 \uc798\ubabb\ub41c \ud1b5\ub150\u2019 \ucc38\uc870)<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"font-size: 14pt;\"><strong>\uc790\ub3d9\ucc28 \uad6c\ub3c5\uc5d0 \ub300\ud55c 3\uac00\uc9c0 \uc798\ubabb\ub41c \ud1b5\ub150<\/strong><\/span><\/h5>\n<p>\uc5f0\uad6c\uc870\uc0ac\ub97c \ud1b5\ud574, BCG\ub294 \uae30\uc874 \uadf8\ub9ac\uace0 \ubbf8\ub798\uc758 \uc5c5\uacc4 \ucc38\uac00\uc790\ub4e4\uc774 \uba85\uc2ec\ud574\uc57c \ud560 \ucc28\ub7c9 \uad6c\ub3c5\uc5d0 \ub300\ud55c \uba87 \uac00\uc9c0 \uc911\uc694\ud55c \uc798\ubabb\ub41c \uc778\uc2dd\uc744 \ucc3e\uc544\ub0c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ud1b5\ub150 #1:<\/strong> \uc18c\ube44\uc790\ub4e4\uc740 \uc815\uae30\uc801\uc73c\ub85c \ucc28\ub97c \ubc14\uafb8\uace0 \uc2f6\uc5b4 \ud55c\ub2e4. \uc18c\ube44\uc790 4\uba85 \uc911 1\uba85\ub9cc\uc774 \ucc28\ub7c9 \uad50\uccb4\ub97c \uad6c\ub3c5 \uc11c\ube44\uc2a4\uc758 \uc8fc\uc694 \uc120\ud0dd\uae30\uc900\uc73c\ub85c \uaf3d\uc558\ub2e4. \uc801\uc815\uac00\uaca9(affordability)\uacfc \ube44\uc6a9 \ud22c\uba85\uc131\uc774 \ud6e8\uc52c \ub354 \uc911\uc694\ud55c \uc694\uc18c\uc774\ub2e4. \uadf8\ubfd0\ub9cc \uc544\ub2c8\ub77c \ucc28\ub7c9 \uad50\uccb4\uc640 \uad00\ub828 \ube44\uc6a9\uc740 \uac00\uaca9\uc744 \uc0c1\uc2b9\uc2dc\ud0a8\ub2e4.<\/li>\n<li><strong>\ud1b5\ub150 #2:<\/strong> \uad6c\ub3c5\uc740 \ub108\ubb34 \ube44\uc2f8\ub2e4. \uc2e4\uc81c\ub85c \uba87\uba87 \ucc28\ub7c9\uc740 \ubaa8\ub4e0 \ube44\uc6a9\uc744 \ud3ec\ud568\ud574 \uc6d4 \uc0ac\uc6a9\ub8cc 199\uc720\ub85c\ub9cc \ub0b4\uba74 \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4. \uace0\ube44\uc6a9\uc5d0 \ub300\ud55c \uc778\uc2dd\uc740 \uac70\uc758 \ucc28\ub7c9 \uad50\uccb4\ubaa8\ub378\uc758 \uc794\uc7ac\uc774\ub2e4.<\/li>\n<li><strong>\ud1b5\ub150 #3:<\/strong> \ub300\ubd80\ubd84\uc758 \uc18c\ube44\uc790\uac00 \uc6d4\uac04 \uad6c\ub3c5\uc744 \uc6d0\ud55c\ub2e4. \uc6d4 \ub2e8\uc704 \uc694\uae08\uc81c\ub294 \ud6e8\uc52c \ub354 \ube44\uc2f8\uba70 \uc18c\ube44\uc790 10\uba85 \uc911 8\uba85\uc740 \ud504\ub9ac\ubbf8\uc5c4 \uacbd\ud5d8\uacfc \uae30\ub2a5\ubcf4\ub2e4 \uc800\ub834\ud55c \uac00\uaca9\uc744 \uc120\ud638\ud55c\ub2e4. \ub300\ub2e4\uc218\uc758 \uc18c\ube44\uc790\ub294 \ub2e8\uc21c\ud788 \uc0c1\ud488\uc73c\ub85c\uc758 \uc774\ub3d9\uc131\uc774 \ud544\uc694\ud558\ub2e4. \uc6d4 \ub2e8\uc704 \uad6c\ub3c5(\uc5b8\uc81c\ub4e0 \ucde8\uc18c \uac00\ub2a5)\uc740 \uc218\uc694\uac00 \ub0ae\uc740 \uac83\uc73c\ub85c \ub4dc\ub7ec\ub0ac\ub2e4. \ud604\uc7ac \uc2dc\uc810\uc5d0\uc11c, \uc774 \uad6c\ub3c5 \ud615\ud0dc\ub294 \uc8fc\ub85c \ub9c8\ucf00\ud305 \ubaa9\uc801\uc73c\ub85c \uc81c\uacf5\ub418\uace0 \uc788\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc65c \uc9c0\uae08\uc778\uac00?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uace0\uac1d \uc120\ud638\ub3c4\uac00 \ubcc0\ud654\ud558\uace0, \uadf8\uc911\uc5d0\uc11c\ub3c4 \ubb3c\ub9ac\uc801 \uc0c1\ud488\uc758 \uc18c\uc720\uc5d0 \ub300\ud55c \ud765\ubbf8\uac00 \uc904\uc5b4\ub4dc\ub294 \uac83\uc740 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f \ub514\uc9c0\ud138 \uc11c\ube44\uc2a4\ub97c \ub118\uc5b4 \uad6c\ub3c5 \uae30\ubc18 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc73c\ub85c\uc758 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\ub2e4. \uadf8\ubfd0\ub9cc \uc544\ub2c8\ub77c. \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \ub9ce\uc740 \ub3c4\uc2dc\uac70\uc8fc\uc790 \ubc0f \ud1b5\uadfc\uc790\ub4e4\uc774 \ub300\uc911\uad50\ud1b5\uacfc \uacf5\uc720 \ubaa8\ube4c\ub9ac\ud2f0 \ubc29\uc2dd\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc548\uc804\ud55c \uac1c\uc778 \ucc28\ub7c9\uc744 \uc120\ud638\ud558\uac8c \ub410\ub2e4.<\/p>\n<blockquote><p><strong>\uace0\uac1d \uc120\ud638\ub3c4\uac00 \ubcc0\ud654\ud558\uace0, \uadf8\uc911\uc5d0\uc11c\ub3c4 \ubb3c\ub9ac\uc801 \uc0c1\ud488\uc758 \uc18c\uc720\uc5d0 \ub300\ud55c \ud765\ubbf8\uac00 \uc904\uc5b4\ub4dc\ub294 \uac83\uc740 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f \ub514\uc9c0\ud138 \uc11c\ube44\uc2a4\ub97c \ub118\uc5b4 \uad6c\ub3c5 \uae30\ubc18 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc73c\ub85c\uc758 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\ub2e4.<\/strong><\/p><\/blockquote>\n<p>\uc774 \uc678\uc5d0\ub3c4 \uc790\ub3d9\ucc28 \uad6c\ub3c5\uc774 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \ub9ce\uc740 \uc774\uc720\uac00 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\uc804\ud1b5\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ucc28\ub97c \uad6c\ub9e4\ud558\ub294 \uac83\uc740 \uc9c0\ub8e8\ud558\ub2e4.<\/span><\/strong><\/h5>\n<p>\ub9ce\uc740 \uc18c\ube44\uc790\uac00 \uc804\ud1b5\uc801\uc778 \ucc28\ub7c9\uad6c\ub9e4 \uacbd\ud5d8\uc744, \uc801\uc5b4\ub3c4 \uc2dc\ud5d8 \uc6b4\uc804 \uc774\ud6c4\uc758 \ubaa8\ub4e0 \uacfc\uc815\uc744 \ubc88\uac70\ub85c\uc6b4 \uc77c\ub85c \uc0dd\uac01\ud558\uace0 \uc788\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ud310\ub9e4\uc555\ubc15\uc744 \uc2eb\uc5b4\ud55c\ub2e4. \uad6c\ub9e4\ud504\ub85c\uc138\uc2a4 \uc790\uccb4\ub3c4 \ub290\ub9ac\uace0 \ubcf5\uc7a1\ud558\uba70 \ud2b9\ud788 \uc7ac\ubb34 \uad00\ub828 \ub0b4\uc6a9\uc744 \ud3ec\ud568\ud574 \ub9ce\uc740 \uc11c\ub958\uc791\uc5c5\uc774 \uc218\ubc18\ub41c\ub2e4. \uac00\uaca9 \ud22c\uba85\uc131 \uc5ed\uc2dc \ubbf8\ud761\ud55c \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \ud604\uc7ac \uc2dc\uc810\uc5d0\uc11c, \uc628\ub77c\uc778 \uad6c\ub9e4\ub294 \ud2b9\ud788 \ubbf8\uad6d\uc758 \uacbd\uc6b0 \uc0b0\uc5c5\uad6c\uc870\uc640 \uc9c1\uc811 OEM \ud310\ub9e4\uc5d0 \ub300\ud55c \uc9dc\uae41\uae30\uc2dd \uaddc\uc81c\ub85c \uc778\ud574 \uc2e0\ucc28\uad6c\ub9e4\uc5d0 \uc788\uc5b4 \uc0c1\ub2f9\ud788 \uc81c\ud55c\ub41c \uc120\ud0dd\ubc29\uc2dd\uc774\ub2e4. (2020\ub144 \ud604\uc7ac, \uc2e0\ucc28\uad6c\ub9e4 \uc911 \uc628\ub77c\uc778 \ud310\ub9e4\uac00 \ucc28\uc9c0\ud558\ub294 \ube44\uc911\uc740 1%\uc5d0 \ubd88\uacfc\ud558\ub2e4.)<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\uc18c\uc720\ub294 \ub35c \uc720\uc5f0\ud558\uace0 \uc704\ud5d8\uc774 \ud06c\ub2e4.<\/span><\/strong><\/h5>\n<p>\ucc28\ub97c \uc644\uc804\ud788 \uad6c\ub9e4\ud558\ub4e0, \ud560\ubd80 \uad6c\ub9e4\ud558\ub4e0, \ub9ac\uc2a4\ud558\ub4e0 \uac04\uc5d0, \uc57d\uc815\uae30\uac04\uc774 \uae38\uace0 \ub9ac\uc2a4\uc758 \uacbd\uc6b0\uc5d0\ub294 \ucde8\uc18c \ube44\uc6a9\uc774 \uc5b4\ub9c8\uc5b4\ub9c8\ud558\ub2e4. \ucc28\ub7c9\uc744 \uad6c\ub9e4\ud558\uba74 \uc794\uc874\uac00\uce58\uc190\uc2e4\ub85c \uc778\ud574 \uc0ac\ub78c\ub4e4\uc740 \uc6d0\ud558\ub294 \ub9cc\ud07c \uc790\uc8fc \ucc28\ub7c9\uc744 \ubcc0\uacbd\ud558\uc9c0 \ubabb\ud55c\ub2e4. \uac1c\uc778 \ucc28\ub7c9 \uc18c\uc720\uc8fc\ub294 \uc794\uc874\uac00\uce58 \ub9ac\uc2a4\ud06c\ub97c \ubd80\ub2f4\ud560 \uc218\ubc16\uc5d0 \uc5c6\ub294\ub370 \uc774 \ub9ac\uc2a4\ud06c\ub294 \ud32c\ub370\ubbf9 \uae30\uac04 \ub9ce\uc740 \uc0ac\ub78c\uc774 \uadf8\ub7ac\ub4ef\uc774, \ucc28\ub7c9\uc744 \uad6c\ub9e4\ud55c \ud6c4 \uc2e4\uc9c1\ud558\uac70\ub098 \ub2e4\ub978 \ud615\ud0dc\uc758 \uc7ac\uc815\uc801 \ubd88\uc548\uc744 \uacbd\ud5d8\ud55c \ub204\uad6c\uc5d0\uac8c\ub098 \uace0\ud1b5\uc2a4\ub7ec\uc6b8 \uc218 \uc788\ub294 \ub9ac\uc2a4\ud06c\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\uc790\ub3d9\ucc28 \uc18c\uc720\ub294 \uc11c\uad6c\uc0ac\ud68c\uc758 \ub9ce\uc740 \uc9c0\uc5ed\uc5d0\uc11c \ub9e4\ub825\uc744 \uc783\uace0 \uc788\ub2e4.<\/span><\/strong><\/h5>\n<p>\uc80a\uc740 \uc138\ub300\ub4e4\uc5d0\uac8c \ucc28\ub7c9 \uc18c\uc720\ub294 \ub354\ub294 \ud55c \uc138\ub300 \uc804\uc5d0 \uadf8\ub7ac\ub358 \uac83\ucc98\ub7fc \uc9c0\uc704\uc758 \uc0c1\uc9d5\uc774\ub098 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\ub294 \ubaa9\ud45c\uac00 \uc544\ub2c8\ub2e4. \ubca0\uc774\ube44\ubd90 \uc138\ub300\uc640 Z\uc138\ub300 \uc18c\ube44\uc790\ub4e4\uc5d0 \ub300\ud55c \uc5f0\uad6c\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ubca0\uc774\ube44\ubd90 \uc138\ub300\uc758 \uc57d 75%\uac00 \ucc28\ub7c9 \uc18c\uc720\ub97c \ud544\uc218\ub85c \uc5ec\uae30\ub294 \ubc18\uba74, \uac19\uc740 \uc758\uacac\uc744 \ubcf4\uc778 Z\uc138\ub300 \uc751\ub2f5\uc790\ub294 45%\uc5d0 \ubd88\uacfc\ud588\ub2e4. \ubbf8\uad6d\uc5d0\uc11c \uc6b4\uc804\uba74\ud5c8\uc99d\uc744 \ubcf4\uc720\ud55c 20~24\uc138\uc758 \ube44\uc911\uc740 1983\ub144 92%\uc5d0\uc11c 2018\ub144 80%\ub85c \uac10\uc18c\ud588\ub294\ub370, \uc774\ub294 \ud55c \uc138\ub300 \ub3d9\uc548 10%\ud3ec\uc778\ud2b8 \uc774\uc0c1 \uac10\uc18c\ud55c \uac83\uc774\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uc6b4\uc804\uc5d0 \ub300\ud574 \ub354\uc6b1 \uc2e4\uc6a9\uc801\uc778 \ud0dc\ub3c4\ub97c \ubcf4\uc774\uace0 \uc788\ub2e4 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc810\uc810 \ub354 \ub9ce\uc740 \uc218\uc758 \uc0ac\ub78c\ub4e4(\ud2b9\ud788 \ub3c4\uc2dc \uac70\uc8fc\uc790\ub4e4)\uc774 \uc774\ub3d9\uc744 \uc704\ud574 \ucc28\uac00 \ud544\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud558\uc9c0 \uc54a\ub294\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"font-size: 14pt;\"><strong>\uad6c\ub3c5\uc740 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\uc640 BEV\ub97c \uc2dc\ud5d8\ud574 \ubcfc \uc218 \uc788\ub294 \uc704\ud5d8\uc774 \ub0ae\uc740 \ubc29\ubc95\uc774\ub2e4.<\/strong><\/span><\/h5>\n<p>\uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub098 \ubc30\ud130\ub9ac \uc804\uae30\ucc28(BEV)\ub97c \uc120\ud638\ud558\uc9c0 \uc54a\ub294 \uc18c\ube44\uc790\ub4e4\uc740 \uad6c\ub3c5\uc744 \ud1b5\ud574 \ud55c \ubc88 \uc2dc\ud5d8\ud574\ubcf4\uace0\uc790 \ud558\ub294 \uc758\uc9c0\uac00 \ub192\uc744 \uc218 \uc788\ub2e4. \ud2b9\ud788 BEV\uc758 \uacbd\uc6b0 \uad6c\ub3c5\uc740 \ubc30\ud130\ub9ac \uc218\uba85 \uac10\uc18c\ub85c \uc778\ud55c \ub9ac\ub9c8\ucf00\ud305 \uac00\uce58 \ud558\ub77d\uc774\ub77c\ub294 \uc18c\uc720\ub85c \uc778\ud55c \uae30\uc874\uc758 \ub2e8\uc810\uc744 \uc5c6\uc560 \uc900\ub2e4. \uc0c8\ub85c\uc6b4 \ubc30\ud130\ub9ac\uc758 \uac00\uaca9\uc740 5,000\ub2ec\ub7ec\uc5d0\uc11c 16,000\ub2ec\ub7ec \uc0ac\uc774\ub85c, \ucc28\ub7c9\uc758 \ubc30\ud130\ub9ac \ubcf4\uc99d\uae30\uac04\uc774 \ub05d\ub098\uac08\uc218\ub85d \ub9ac\ub9c8\ucf00\ud305\uac00\ub294 \ub0ae\uc544\uc9c4\ub2e4. \ubb3c\ub860 \ubc30\ud130\ub9ac \uae30\uc220\uc774 \uae09\uc18d\ub3c4\ub85c \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c, \ubc30\ud130\ub9ac \uac00\uaca9\uc740 \ud558\ub77d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\uad6c\ub3c5\uc740 B2B \uace0\uac1d\ub4e4\uc5d0\uac8c \ub9e4\ub825\uc801\uc778 \ubcf4\uc644\uc635\uc158\uc774\ub2e4.<\/span><\/strong><\/h5>\n<p>\uc9c1\uc6d0\ub4e4\uc5d0\uac8c \ucc28\ub7c9\uc744 \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\uc774\ub098 \ud50c\ub9bf(fleet) \uc11c\ube44\uc2a4 \uc5c5\uccb4\ub4e4\uc740 \ubcf4\ud1b5 \ucc28\ub7c9\uc744 \ub9ac\uc2a4\ud55c\ub2e4. \uad6c\ub3c5\uc744 \uc774\uc6a9\ud558\uba74 \uae30\uc5c5\uace0\uac1d\ub4e4, \ud2b9\ud788 \uc911\uc18c\uae30\uc5c5\ub4e4\uc740 \uc218\uc694\uc5d0 \ub530\ub77c \ube60\ub974\uac8c \ud50c\ub9bf \uaddc\ubaa8\ub97c \uc870\uc815\ud560 \uc218 \uc788\uace0 \ubcc0\ud654\ud558\ub294 \uae30\uc5c5\ud658\uacbd\uc5d0 \ubbfc\ucca9\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc0c8\ub85c\uc6b4 \uc0dd\ud0dc\uacc4\uc758 \ub4f1\uc7a5<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc758 \ub2e4\ub978 \uc138\uadf8\uba3c\ud2b8\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uae30\uc220\ub85c \uc778\ud574 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \ubd80\uc0c1\ud558\uba74\uc11c, \uae30\uc874 \uae30\uc5c5\ub4e4\uacfc \uc2a4\ud0c0\ud2b8\uc5c5 \ubaa8\ub450\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uae30\ud68c\uc640 \uacfc\uc81c\ub97c \uc81c\uc2dc\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\uc790\ub3d9\ucc28 \uc81c\uc870\uc0ac\ub4e4\uc5d0 \uc790\ub3d9\ucc28 \uad6c\ub3c5\uc740 \uac00\uce58 \uc788\ub294 \ub514\uc9c0\ud138 \uc11c\ube44\uc2a4\ub97c \uc9c1\uc811 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ucd5c\uc885\uc18c\ube44\uc790\uc5d0\uac8c \uac00\uae4c\uc774 \ub2e4\uac00\uac00 \uace0\uac1d \uacbd\ud5d8\uc744 \ub354\uc6b1 \uc798 \uc870\uc815\ud560 \uc218 \uc788\ub294 \uae38\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc18c\ube44\uc790\uc758 \ubaa8\ube4c\ub9ac\ud2f0\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \ub2c8\uc988\uc640 \ud0dc\ub3c4\uac00 \uae09\uc18d\ub3c4\ub85c \ubcc0\ud654\ud558\uace0 \uc0ac\ub78c\ub4e4\uc774 \uc77c\ud558\ub294 \ubc29\uc2dd\uacfc \uc7a5\uc18c\uac00 \uc7ac\uc815\uc758\ub418\ub294 \uc0c1\ud669\uc5d0\uc11c \uc774\ub294 \uc911\uc694\ud55c \uc774\uc810\uc774\ub2e4.<\/p>\n<p>OEM\uc740 \uc790\ub3d9\ucc28 \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud55c \ucd5c\ucd08\uc758 \uae30\uc5c5 \uc911 \ud558\ub098\uc774\ub2e4. \uc544\uc6b0\ub514 \uc140\ub809\ud2b8(Audi Select)(\uc544\uc6b0\ub514 \uc628\ub514\ub9e8\ub4dc(Audi on Demand)\ub85c \ud569\ubcd1\ub428)\ub294 2014\ub144 \ucd9c\ubc94\ud588\ub2e4. \uadf8 \uc678 OEM \uc81c\uacf5 \uc11c\ube44\uc2a4\ub4e4\ub85c\ub294 \ubcfc\ubcf4(Volvo)\uc758 \ucf00\uc5b4(Care), \ud3ec\ub974\uc250 \ub4dc\ub77c\uc774\ube0c(Porsche Drive), \ub809\uc11c\uc2a4 \uc6d0(Lexus One), BMW\uc758 \uc561\uc138\uc2a4(Access)(\uc0ac\uc5c5 \uc911\ub2e8), \uce90\ub51c\ub77d(Cadillac)\uc758 \ubd81(Book)(\uc0ac\uc5c5 \ubcf4\ub958 \uc911), \uba54\ub974\uc138\ub370\uc2a4 \ubca4\uce20 \ucf5c\ub809\uc158(Mercedes-Benz Collection)(\uc0ac\uc5c5 \uc911\ub2e8), \uc7ac\uaddc\uc5b4 \ub79c\ub4dc\ub85c\ubc84(Jaguar Land Rover)\uc758 \uce74\ub974\ud398(Carpe)(\ud604\uc7ac \ud53c\ubcf4\ud0c8(Pivotal)), \ub2db\uc0b0(Nissan)\uacfc \ud604\ub300\uac00 \uc81c\uacf5\ud55c \uc11c\ube44\uc2a4 \ub4f1\uc774 \uc788\ub2e4. \uc774 \uc0dd\ud0dc\uacc4\uc5d0\ub294 \ub450 \uac1c\uc758 \ub2e4\ub978 \uad11\ubc94\uc704\ud55c \uadf8\ub8f9\ub3c4 \ud3ec\ud568\ub41c\ub2e4. \uc804\ud1b5\uc801\uc778 \uc790\ub3d9\ucc28 \ub2e4\uc6b4\uc2a4\ud2b8\ub9bc \uc5c5\uccb4\ub4e4(\ub300\ub9ac\uc810, \ub80c\ud2b8\ud68c\uc0ac, \ub9ac\uc2a4\ud68c\uc0ac), \uadf8\ub9ac\uace0 \ud30c\uad34\uc801\uc778 \ud601\uc2e0 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc774\uc6a9\ud574 \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uc740 \uc9c4\uc785\uc7a5\ubcbd\uc744 \ub118\uc5b4 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud55c \ud074\ub8e8\ub178(Cluno), \ub4dc\ub85c\ubc84(Drover), \ube44\ud53c(Bipi) \uc640 \uac19\uc740 \ubaa8\ube4c\ub9ac\ud2f0 \uae30\uc5c5\uacfc \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774\ub2e4. \uc624\ud1a0\uc2a4\uce74\uc6c324(AutoScout24)\uc640 \uac19\uc740 \uc628\ub77c\uc778 \uc790\ub3d9\ucc28 \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4\uac00 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc774 \uc601\uc5ed\uc5d0 \uc9c4\uc785\ud558\uace0 \uc788\ub2e4. \ub610\ud55c \uc601\uad6d \uc628\ub77c\uc778 \uc790\ub3d9\ucc28 \ud310\ub9e4\uc5c5\uccb4\uc778 \uce74\uc8fc(Cazoo)\ub294 \ub4dc\ub85c\ubc84\ub97c 2020\ub144 12\uc6d4\uc5d0, \ud074\ub8e8\ub178\ub97c 2021\ub144 2\uc6d4\uc5d0 \uc778\uc218\ud558\uba74\uc11c \uad6c\ub3c5 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud588\ub2e4. (\ubcf4\uae301 \ucc38\uc870) \uce74\uc8fc\ub294 SPAC(\uae30\uc5c5\uc778\uc218\ubaa9\uc801\ud68c\uc0ac)\uc744 \ud1b5\ud574 NYSE\uc5d0 \uc0c1\uc7a5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4334\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc11.png\" alt=\"\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc11.png 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc11-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc11-1024x576.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc11-768x432.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc11-696x392.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc11-1068x601.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc11-747x420.png 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>2015\ub144 \uc774\ud6c4, 7\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc758 \ubca4\ucc98 \uce90\ud53c\ud138\uc774 \uc790\ub3d9\ucc28 \uad6c\ub3c5 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \uc3df\uc544\uc84c\ub2e4. (\ubcf4\uae30 2 \ucc38\uc870) 2016\ub144 \ubbf8\uad6d\uc5d0\uc11c \ucd9c\ubc94\ud55c \ud398\uc5b4(Fair)\ub294 \uc8fc\uc2dd\ud380\ub529\uc73c\ub85c \ucd5c\ub300 \uae08\uc561(\ud604\uc7ac\uae4c\uc9c0 6\uc5b5 \ub2ec\ub7ec)\uc744 \uc720\uce58\ud588\uc9c0\ub9cc, \uc8fc\uc2dd\ud380\ub529\uc73c\ub85c \ucd5c\uc18c 100\ub9cc \ub2ec\ub7ec \uc774\uc0c1\uc744 \uc720\uce58\ud55c 10\uac1c \uc2a4\ud0c0\ud2b8\uc5c5 \uc911 8\uac1c\uac00 \uc720\ub7fd \uae30\ubc18 \uae30\uc5c5\ub4e4\uc774\ub2e4. \uc790\uc728\uc8fc\ud589\ucc28\ub7c9\uacfc \ubc30\ud130\ub9ac \uad6c\ub3d9 \ucc28\ub7c9\uacfc \uac19\uc740 \ub2e4\ub978 \uc0c8\ub85c\uc6b4 \ubaa8\ube4c\ub9ac\ud2f0 \uc2dc\uc7a5\uc5d0 \ube44\ud574 \uad6c\ub3c5 \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \uc790\uae08\uc870\ub2ec \uc218\uc900\uc740 \ub192\uc9c0 \uc54a\uc544 \ubcf4\uc778\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub294 \uc0ac\uc2e4 \uc774 \uc2dc\uc7a5\uc774 \uc2e0\uae30\uc220 \uac1c\ubc1c\uc5d0 \ud070 \uc790\ubcf8\ud22c\uc790\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4335\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc12.png\" alt=\"\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc12.png 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc12-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc12-1024x576.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc12-768x432.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc12-696x392.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc12-1068x601.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc12-747x420.png 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>400\uc5b5 \ub2ec\ub7ec \uac00\uce58\uc758 \ubcf4\uc0c1<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>\uc720\ub7fd\uacfc \ubbf8\uad6d\uc758 \uad6c\ub3c5 \uc2dc\uc7a5\uc740 2030\ub144\uae4c\uc9c0 300\uc5b5\uc5d0\uc11c 400\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\uba70, \uc2e0\ucc28\ud310\ub9e4\uc758 \ucd5c\ub300 15%\ub97c \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4.<\/strong><\/p><\/blockquote>\n<p>\uc77c\ubd80\uc5d0\uc11c\ub294 \uad6c\ub3c5 \uc11c\ube44\uc2a4 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc5d0 \ub300\ud574 \uadf8 \ubcf4\uae09\ub960\uc774 2030\ub144 \uc2e0\ucc28\ud310\ub9e4\uc758 20~40%\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uce21\ud558\uc9c0\ub9cc, \uc6b0\ub9ac\ub294 \uc774\ub97c \ub2e4\uc18c \uacfc\uc7a5\ub41c \uc608\uce21\uc774\ub77c\uace0 \ubcf8\ub2e4. BCG\ub294 \uc720\ub7fd\uacfc \ubbf8\uad6d\uc5d0\uc11c \uad6c\ub3c5 \uc2dc\uc7a5\uc774 2030\ub144\uae4c\uc9c0 300\uc5b5\uc5d0\uc11c 400\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ud558\uba70, \uc774\ub294 \uad6c\ub3c5 \uc11c\ube44\uc2a4 \ucc28\ub7c9 500\ub9cc\uc5d0\uc11c 600\ub9cc \ub300\ub97c \uae30\uc900\uc73c\ub85c \uc2e0\ucc28\ud310\ub9e4\uc758 \ucd5c\ub300 15%\ub97c \ucc28\uc9c0\ud558\ub294 \uac83\uc774\ub2e4. \uc774 \uc608\uce21\uce58\uc758 \uc77c\uc815 \ubd80\ubd84\uc740 \uc7a5\uae30 \ub80c\ud2b8 \ubc0f \ud480\uc11c\ube44\uc2a4 \ub9ac\uc2a4\uc640 \uad6c\ub3c5 \uac04\uc758 \uacbd\uacc4\uac00 \uc810\ucc28 \ud750\ub824\uc9c0\uba74\uc11c \uc7a5\uae30 \ub80c\ud2b8 \ubc0f \ud480\uc11c\ube44\uc2a4 \ub9ac\uc2a4\ub97c \ud1b5\ud574 \uc11c\ube44\uc2a4\ub420 \uc218\ub3c4 \uc788\uc74c\uc744 \uc8fc\uc758\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\uc720\ub7fd\uc740 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uad6c\ub3c5 \uc2dc\uc7a5\uc774 \ub420 \uc7a0\uc7ac\ub825\uc774 \uc788\ub2e4. \ubbf8\uad6d\uc758 \uc2e0\ucc28\uad6c\ub3c5 \ud504\ub85c\uadf8\ub7a8\uc740 \ubcf4\ud1b5 OEM\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc84c\ub2e4. \ubbf8\uad6d \uc2a4\ud0c0\ud2b8\uc5c5\uc778 \ud398\uc5b4\ub294 \uc911\uace0\ucc28\ub97c \uc911\uc2ec\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc218\ub9bd\ud588\ub2e4. \uc911\uad6d\uc5d0\uc11c\ub294 \uad6c\ub3c5\ubaa8\ub378\uc774 \uc9c0\uae08\uae4c\uc9c0 \uac70\uc758 \uad00\uc2ec\uc744 \ubc1b\uc9c0 \ubabb\ud588\ub2e4. \ucc28\ub7c9 \ubc88\ud638\ud310 \uaddc\uc81c \ubc0f \ub9ac\uc2a4 \uc694\uac74\uc774 \ud601\uc2e0\uc758 \ubc29\ud574 \uc694\uc18c\uc774\uba70, \uc544\ub9c8\ub3c4 \ub354\uc6b1 \uc911\uc694\ud55c \uc774\uc720\ub294 \uc911\uad6d\uc5d0\uc11c\ub294 \ucc28\ub7c9 \uc18c\uc720\uac00 \uc5ec\uc804\ud788 \uc0ac\ud68c\uc801 \uc9c0\uc704\uc758 \uc0c1\uc9d5\uc774\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ub2e4\uc591\ud55c \uc2dc\uc7a5 \uc811\uadfc\ubc95<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>\uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\uc758 \ucc28\ub7c9\ube44\uc6a9\uc740 \ub9e4\ucd9c\uc758 \uc57d 50%\ub97c \ucc28\uc9c0\ud558\uae30 \ub54c\ubb38\uc5d0 \ud604\uba85\ud55c \ucc28\ub7c9\uad6c\ub9e4\uac00 \uac00\uce58\uc5d0 \uc0c1\ub2f9\ud788 \uae30\uc5ec\ud55c\ub2e4. 20%\uc758 \uad6c\ub9e4\ud560\uc778\uc73c\ub85c \ucd1d \ub9c8\uc9c4\uc774 10% \uc0c1\uc2b9\ud560 \uc218 \uc788\ub2e4. <\/strong><\/p><\/blockquote>\n<p>\uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc758 \ucc28\ub7c9 \uacf5\uae09 \uad00\ub9ac \ubc29\ubc95\uc740 \uadf8\ub4e4\uc758 \uc7ac\ubb34\uc801 \uc131\uacf5\uc5d0 \uacb0\uc815\uc801\uc73c\ub85c \uc911\uc694\ud558\ub2e4. \ub3c5\uc77c\uc758 \ud074\ub8e8\ub178\uc640 \uac19\uc740 \uc77c\ubd80 \uae30\uc5c5\uc740 \ub300\ubd80\ubd84 \ucc28\ub7c9\uc744 \uad6c\ub9e4\ud55c\ub2e4. \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\uc758 \ucc28\ub7c9\ube44\uc6a9\uc740 \ub9e4\ucd9c\uc758 \uc57d 50%\ub97c \ucc28\uc9c0\ud558\uae30 \ub54c\ubb38\uc5d0 \ud604\uba85\ud55c \ucc28\ub7c9\uad6c\ub9e4\ub294 \uac00\uce58\uc5d0 \uc0c1\ub2f9\ud788 \uae30\uc5ec\ud55c\ub2e4. 20% \uad6c\ub9e4\ud560\uc778\uc73c\ub85c \ucd1d \ub9c8\uc9c4\uc774 10% \uc0c1\uc2b9\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\ud2b9\ud788 \uba87\uba87 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc740 \ub9e4\ucd9c \ubb3c\ub7c9\uc744 \ud655\ub300\ud558\uace0\uc790 \ud558\ub294 OEM\ub4e4\uc744 \ud1b5\ud574 \ucd5c\ub300 35%\uc758 \ud560\uc778\uc728\uc744 \ud655\ubcf4\ud558\uace0 \uc788\ub2e4. \uadf8\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub300\ucc28\ub300\uc870\ud45c\uc5d0 \ucc28\ub7c9\uc744 \ud3ec\ud568\ud558\ub294 \uac83\uc740 \uc790\ub3d9\ucc28\uc758 \uae09\uaca9\ud55c \uac00\uce58 \uc0c1\uac01\uc744 \uace0\ub824\ud574\uc57c \ud568\uc744 \uc758\ubbf8\ud55c\ub2e4. \ucc28\ub7c9\uc744 \uc9c1\uc811 \uc18c\uc720\ud558\uace0\uc790 \ud558\ub294 \ubaa8\ub4e0 \uad6c\ub3c5 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc740 \uc7ac\ubb34 \uc2e4\uc801 \uac1c\uc120\uc744 \uc704\ud574 \uad6c\ub9e4\ud558\ub294 \ucc28\ub7c9\uc5d0 \ub300\ud574 \ud604\uba85\ud55c \ud604\ubb3c \uac70\ub798 \ud611\uc0c1\uc744 \ud574\uc57c \ud55c\ub2e4. \uadf8\ub807\ub2e4\uace0 \ud574\ub3c4 \uc644\uc804\ud55c \uad6c\ub9e4\uc5d0\ub294 \uc5ec\uc804\ud788 \ud070 \ube44\uc6a9\uc774 \ud544\uc694\ud558\uace0 \uc790\uc0b0 \ud65c\uc6a9 \ubc0f \uc794\uc874\uac00\uce58\uc640 \uad00\ub828\ud55c \uc704\ud5d8\uc774 \ub3d9\ubc18\ub41c\ub2e4.<\/p>\n<p>\ub2e4\ub978 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc740 \ub9c8\ub4dc\ub9ac\ub4dc\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ube44\ud53c\uc758 \uacbd\uc6b0\ucc98\ub7fc, \ub300\ub9ac\uc810\uc774\ub098 \ub9ac\uc2a4 \uc5c5\uccb4\uc640\uc758 \uacc4\uc57d\uc744 \ud1b5\ud574 \uc790\uc0b0 \uacbd\ub7c9\ud654 \uc811\uadfc\ubc95\uc744 \ucde8\ud55c\ub2e4. \ub9ac\uc2a4 \uc740\ud589\uc740 \uae30\uc5c5\uace0\uac1d \uc911\uc5d0\uc11c\ub3c4 \uc790\uc0b0 \uacbd\ub7c9 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub9ac\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub9e4\ub144 \uc218\ucc9c \ub300\uc758 \ucc28\ub7c9\uc744 \uad6c\ub9e4\ud55c\ub2e4. \uc5b4\ub290 \ucabd\uc774\ub4e0, \ucc28\ub7c9\uc740 \uad6c\ub3c5\ud68c\uc0ac\uc758 \uc7ac\ubb34\uc81c\ud45c\uc5d0 \ud3ec\ud568\ub418\uc9c0 \uc54a\ub294\ub2e4. (\uc774\uc640 \uad00\ub828\ud55c \ubcf4\ub2e4 \uc0c1\uc138\ud55c \ub0b4\uc6a9 \ubc0f \ub2e4\ub978 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ub300\ud574\uc11c\ub294 \u2018\ub124 \uac00\uc9c0 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\u2019 \ucc38\uc870)<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\ub124 \uac00\uc9c0 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378<\/span><\/strong><\/h5>\n<p>\uae30\ubcf8\uc801\uc73c\ub85c \uc790\ub3d9\ucc28 \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\uc5d0\ub294 \ub124 \uac00\uc9c0 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \uc788\ub2e4. \ud1b5\ud569 \uc81c\uacf5\uc5c5\uccb4, \uc11c\ube44\uc2a4 \uc804\uc6a9 \uc81c\uacf5\uc5c5\uccb4, \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4 \uc81c\uacf5\uc5c5\uccb4, SaaS(\uc11c\ube44\uc2a4\ud615 \uc18c\ud504\ud2b8\uc6e8\uc5b4) \uc81c\uacf5\uc5c5\uccb4\uc774\ub2e4. (\ubcf4\uae30 \ucc38\uc870) \ubaa8\ub378\uc5d0 \uc0c1\uad00\uc5c6\uc774, \ubaa8\ub4e0 \uacbd\uc7c1\uc5c5\uccb4\ub294 \uc544\uc9c1 \ubcf4\uc720\ud558\uace0 \uc788\uc9c0 \uc54a\uc740 \uc5ed\ub7c9\uc758 \ub0b4\ubd80\uac1c\ubc1c\uacfc \uc678\ubd80\uc870\ub2ec \uc0ac\uc774\uc5d0 \ud2b8\ub808\uc774\ub4dc\uc624\ud504\ub97c \ud3c9\uac00\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4336\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc13.png\" alt=\"\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc13.png 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc13-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc13-1024x576.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc13-768x432.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc13-696x392.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc13-1068x601.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc13-747x420.png 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<ul>\n<li><strong>\ud1b5\ud569 \uc81c\uacf5\uc5c5\uccb4:<\/strong>\u00a0\uc774 \uc720\ud615\uc758 \uc81c\uacf5\uc5c5\uccb4\ub294 \ucc28\ub7c9 \uc870\ub2ec, \ud575\uc2ec\uae30\uc220 \uad6c\ucd95, \uace0\uac1d\uacfc \uc9c1\uc811 \uacc4\uc57d \uccb4\uacb0, \ubc30\uc1a1 \ubc0f \uc6b4\uc601 \uad00\ub9ac, \ud310\ub9e4 \uac00\ub2a5 \uc218\uba85\uc758 \uc885\ub8cc \uc2dc \ucc28\ub7c9 \uc7ac\ud310\ub9e4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uac00\uce58\uc0ac\uc2ac\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\ub97c \uad00\ub9ac\ud55c\ub2e4. \ud558\uc9c0\ub9cc, \ud1b5\ud569 \uc81c\uacf5\uc5c5\uccb4\uac00 \uc774 \ubaa8\ub4e0 \ud65c\ub3d9\uc744 \uaf2d \ub0b4\ubd80\uc801\uc73c\ub85c \uc2e4\ud589\ud574\uc57c \ud558\ub294 \uac83\uc740 \uc544\ub2c8\ub2e4. \ucc28\ub7c9 \ubc30\uc1a1 \ud639\uc740 \uad00\ub9ac \uc11c\ube44\uc2a4 \ub4f1 \uc77c\ubd80 \ud65c\ub3d9\uc744 \uc544\uc6c3\uc18c\uc2f1\ud560 \uc218\ub3c4 \uc788\ub2e4. \ud074\ub8e8\ub178, \ud540\uc624\ud1a0(finn.auto), \ub4dc\ub85c\ubc84\uac00 \uc774 \ubaa8\ub378\uc744 \ud65c\uc6a9\ud55c \ub300\ud45c\uc801\uc778 \uc0ac\ub840\uc774\ub2e4. \ud074\ub8e8\ub178\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \uc790\uc0b0 \ube44\uc911\uc774 \ub192\uc740 \ub370 \ube44\ud574, \ud540\uc624\ud1a0\uc640 \ub4dc\ub85c\ubc84\ub294 \uc81c\uacf5 \ucc28\ub7c9 \uc77c\ubd80\ub294 \ub300\ucc28\ub300\uc870\ud45c\uc5d0 \ud3ec\ud568\ub418\uace0 \uc77c\ubd80\ub294 \uc544\ub2cc \ubc29\uc2dd\uc73c\ub85c \ud63c\ud569\ub41c \ud615\ud0dc\uc774\ub2e4. \ud1b5\ud569\uc81c\uacf5\uc5c5\uccb4\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uc0ac\uc591\uc5d0 \ub9de\uac8c \uc124\uacc4\ud560 \uc218 \uc788\ub2e4.<\/li>\n<li><strong>\uc11c\ube44\uc2a4 \uc804\uc6a9 \uc81c\uacf5\uc5c5\uccb4:<\/strong> \uc774 \ubaa8\ub378\uc744 \uc120\ud0dd\ud55c \uc81c\uacf5\uc5c5\uccb4\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc790\uccb4 \ube0c\ub79c\ub4dc\uac00 \uc788\uc9c0\ub9cc, \ubb3c\ub958, \ucc28\ub7c9 \ubc30\uc1a1, \uace0\uac1d \ub300\uba74 \ud65c\ub3d9\uc744 \uad00\ub9ac\ud558\ub294 \ub2e4\ub978 \uae30\uc5c5\uacfc \uc81c\ud734\ud558\ub294 \ud615\ud0dc\ub85c \uc6b4\uc601\ub41c\ub2e4. \ud604\uc7ac \ub300\ubd80\ubd84\uc758 OEM\uc774 \ub530\ub974\uace0 \uc788\ub294 \ubaa8\ub378\uc774\uc9c0\ub9cc \ucd5c\uadfc \ub9ce\uc740 OEM\uc774 \uc55e\uc73c\ub85c \uc628\ub77c\uc778 \uc9c1\uc811\ud310\ub9e4\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uae30\uc220 \uc778\ud504\ub77c\uc640 \uc5ed\ub7c9\uc5d0 \ub300\ub300\uc801\uc73c\ub85c \ud22c\uc790\ud558\uae30 \uc2dc\uc791\ud588\ub2e4. \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\ub294 \ub514\uc9c0\ud138 \uc5ed\ub7c9\uc744 \ud655\ub300\ud558\ub294 \ub370 \uc788\uc5b4 \uc720\uc6a9\ud55c \uc2dc\ud5d8\ub300\uac00 \ub420 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/li>\n<li><strong>\ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4 \uc81c\uacf5\uc5c5\uccb4:<\/strong> \uc774 \ubaa8\ub378\uc5d0\uc11c\ub294, \uc81c\uacf5\uc5c5\uccb4\uac00 \uc790\uccb4 \ucc28\ub7c9\uc744 \uc81c\uacf5\ud558\uc9c0 \uc54a\ub294\ub2e4. \ub300\uc2e0, \ub9c8\ucf00\ud305, \ub9e4\ubb3c \ub4f1\ub85d, \ucc28\ub7c9\uc744 \uc2e4\uc81c\ub85c \uc81c\uacf5\ud558\ub294 \ub300\ub9ac\uc810, \ub9ac\uc2a4\ud68c\uc0ac \ud639\uc740 \ub2e4\ub978 \uc5c5\uccb4\uc640 \uace0\uac1d\uacfc\uc758 \uc5f0\uacb0 \ub4f1 \ud504\ub860\ud2b8\uc5d4\ub4dc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ube44\ud53c\ub294 \uace0\uac1d\uacfc \uc9c1\uc811 \uacc4\uc57d\uc744 \ucd94\uc9c4\ud558\uace0, \ube44\ud53c\uc758 \ucc28\ub7c9 \uc81c\uacf5\uc5c5\uccb4\ub294 \uc6b4\uc601\uc744 \uad00\ub9ac\ud55c\ub2e4. \uc790\uc0b0 \uacbd\ub7c9 \ubaa8\ub378\uc744 \uc774\uc6a9\ud574, \ube44\ud53c\ub294 \ub9ac\uc2a4\ud50c\ub79c(LeasePlan), ALD \uc624\ud1a0\ubaa8\ud2f0\ube0c(ALD Automotive)\uc640 \uac19\uc740 \uc81c\ud734 \uc81c\uacf5\uc5c5\uccb4\uc758 \uc778\ud504\ub77c\ub97c \ud568\uaed8 \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4. \ub9ac\uc2a4\ud68c\uc0ac\uc640 \ud611\uc0c1\uc744 \ud558\uace0, \uadf8 \ud6c4 \ub9ac\uc2a4\ud68c\uc0ac\ub294 \uc6b4\uc601, \ub9ac\ub9c8\ucf00\ud305 \ubc0f \uc5ec\ub7ec \uae30\ub2a5\uc744 \ub2f4\ub2f9\ud55c\ub2e4. \uc77c\ub2e8 \uc81c\ud734\uc5c5\uccb4\uc640\uc758 \uad00\uacc4\uac00 \uc815\ub9bd\ub418\uba74, \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4 \uc81c\uacf5\uc5c5\uccb4\ub294 \ube60\ub974\uac8c \ud655\uc7a5 \uac00\ub2a5\ud558\ub2e4. \uc774 \ubaa8\ub378\uc758 \uc57d\uc810\uc740 \uc774 \ubaa8\ub378\uc744 \ub3c4\uc785\ud558\ub294 \ud68c\uc0ac\uac00 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ud1b5\uc81c\uac00 \uc81c\ud55c\uc801\uc774\uba70, \uadf8\ub4e4\uc774 \uc758\uc874\ud558\ub294 \ucc28\ub7c9 \uc81c\uacf5\uc5c5\uccb4\uc758 \ud504\ub85c\uc138\uc2a4\uc640 \ud45c\uc900\uc744 \ub530\ub77c\uc57c \ud55c\ub2e4\ub294 \uc810\uc774\ub2e4.<\/li>\n<li><strong>SaaS(\uc11c\ube44\uc2a4\ud615 \uc18c\ud504\ud2b8\uc6e8\uc5b4) \uc81c\uacf5\uc5c5\uccb4:<\/strong> SaaS \uc81c\uacf5\uc5c5\uccb4\ub294 \uace0\uac1d \ub300\uba74 \ud50c\ub7ab\ud3fc\uc774\ub098 \uc18c\uaddc\ubaa8 \uad6c\ub3c5 \uc81c\uacf5\uc5c5\uccb4 \ud639\uc740 \uc2e4\uc81c\ub85c \uc790\ub3d9\ucc28\ub97c \uc81c\uacf5\ud558\ub294 \uc5c5\uccb4\ub4e4\uc744 \uc704\ud55c \ud504\ub860\ud2b8\uc5d4\ub4dc\ub97c (PB(private-label) \uad00\uacc4\ub97c \ud1b5\ud574) \ub9cc\ub4e4\uc5b4\ub0b8\ub2e4. \ub530\ub77c\uc11c, \uc774 \ubaa8\ub378\uc740 \ub9c8\uce58 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac\ucc98\ub7fc \uc790\uc0b0 \uacbd\ub7c9\ud615\uc774\uba70 \ud655\uc7a5 \uac00\ub2a5\ud558\ub2e4. \uadf8 \uc608\ub85c\ub294 \ub77c\uc774\ub4dc\uc140(Ridecell), \ud074\ub7ec\uce58(Clutch), \ud504\ub808\uc26c\uce74(FreshCar) \ub4f1\uc774 \uc788\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc120\ub450\uc8fc\uc790\uc758 \uc6b0\uc704<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc0c8\ub86d\uac8c \uc9c4\ucd9c\ud558\uace0 \uc788\ub294 \uae30\uc5c5\ub4e4\uc758 \ucd9c\ubc1c\uc9c0\uc810\uc740 \ucc9c\ucc28\ub9cc\ubcc4\uc774\ub2e4. \uae30\uc220 \uc9c4\ucd9c\uae30\uc5c5\uacfc \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc740 \uc628\ub77c\uc778 B2C \ub9c8\ucf00\ud305\uacfc \ube0c\ub79c\ub4dc\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud50c\ub7ab\ud3fc\uacfc \uae30\uc220 \uc778\ud504\ub77c\uc5d0 \uc6b0\uc704\uac00 \uc788\ub2e4. \uc774\ub4e4\uc740 \ud30c\uad34\uc801 \ud601\uc2e0\uc758 \ub9c8\uc778\ub4dc\uc640 \ubbfc\ucca9\uc131\ub3c4 \uac16\ucd94\uace0 \uc788\ub2e4. \uc790\uc0b0 \uacbd\ub7c9 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ucc44\ud0dd\ud55c \uae30\uc5c5\ub4e4\uc740 \uc790\ubcf8\uc694\uac74\uc774 \ub0ae\uace0 \uc2e0\uc18d\ud55c \ud655\uc7a5\uc774 \uac00\ub2a5\ud558\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \uae30\uc874 \uae30\uc5c5\ub4e4\uc740 \uc0c1\ub300\uc801 \uc6b0\uc704 \uce21\uba74\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uac15\uc810\uc744 \ud0a4\uc6b8 \uac83\uc778\uac00? (\ubcf4\uae30 3 \ucc38\uc870)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4337\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc14.png\" alt=\"\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc14.png 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc14-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc14-1024x576.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc14-768x432.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc14-696x392.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc14-1068x601.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc14-747x420.png 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">OEM<\/span><\/strong><\/h5>\n<p>\uc2e0\ucc28 \uacf5\uae09\uc5c5\uccb4\ub85c\uc11c OEM\uc740 \ub450 \uac00\uc9c0 \uadfc\ubcf8\uc801\uc778 \uc6b0\uc704\uac00 \uc788\ub2e4. \ube44\uc6a9\uc6b0\uc704(\ucc28\ub7c9\uc744 \uc6d0\uac00\ub85c \uad6c\ub9e4)\uc640 \ud560\uc778 \uc218\uc900\uc5d0 \ub300\ud55c \ud1b5\uc81c\ub825(\uc5b4\ub290 \uc815\ub3c4\uc758)\uc774\ub2e4. \ud604\uc7ac \ubb3c\ub7c9\uc774 \uc5ec\uc804\ud788 \uc801\uae30 \ub54c\ubb38\uc5d0, \uc801\uc5b4\ub3c4 \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \uacbd\uc6b0\uc5d0\ub294 \uc758\uc874\ub3c4\uac00 \uc804\uc801\uc73c\ub85c \ud55c \ubc29\ud5a5\uc774\ub2e4.<\/p>\n<p>\uc790\uccb4 \ucc28\ub7c9\uc744 \uc6d0\uac00\ub85c \uad6c\uc131\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4, OEM\uc740 \uac00\uaca9 \uc6b0\uc704\uac00 \uc788\uc744 \ubfd0 \uc544\ub2c8\ub77c \uc2dc\uc7a5\uc774 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \ub9c8\uc9c4\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uc774 \uc788\ub2e4. \uad6c\ub3c5\uc740 \uc704\ud5d8\ubd80\ub2f4 \uc5c6\uc774 \uc0c8\ub85c\uc6b4 \ubaa8\ub378\uc744 \uc2dc\uc2b9\ud560 \uc218 \uc788\ub294 \ubbf8\ub798\uc758 \uad6c\ub9e4\uc790\ub4e4\uacfc \uc2ec\uc9c0\uc5b4 \uad6c\ub3c5\uc774 \uc544\ub2c8\uc5c8\ub2e4\uba74 \ucc28\ub7c9 \uc18c\uc720\ub97c \uace0\ub824\ud574 \ubcf4\uc9c0 \uc54a\uc558\uc744 \uc0ac\ub78c\ub4e4\uc744 \ub04c\uc5b4\ub4e4\uc77c \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub85c\uc11c \ucd5c\ud6c4\uc758 \uc2dc\ud5d8\ub300\ub85c \uc5ec\uaca8\uc9c8 \uc218 \uc788\ub2e4.<\/p>\n<p>OEM\uc740 \uade0\ud615\uc810\uc744 \ucc3e\uc544\uc57c \ud55c\ub2e4. \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\uac00 \uc18c\ube44\uc790\ub4e4\uc758 \uc2e0\ucc28\ud310\ub9e4\ub97c \uc7a0\uc2dd\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uac00 \uc544\ub2c8\ub77c \ucd94\uac00\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \ub418\ub294 \ubc29\uc548\uc744 \ucc3e\ub294 \ub3d9\uc2dc\uc5d0 \ub300\ub9ac\uc810 \ub124\ud2b8\uc6cc\ud06c\uc640 \uc88b\uc740 \uad00\uacc4\ub97c \uc720\uc9c0\ud574\uc57c \ud55c\ub2e4. OEM\uc740 \uad6c\ub3c5 \uc11c\ube44\uc2a4\uc758 \uc7a5\uc810\uacfc \uace0\uac1d\uc758 \ud3c9\uc0dd \uac00\uce58\uac00 \ub0ae\uc544\uc9c0\ub294 \uc704\ud5d8(\uc608\ub97c \ub4e4\uc5b4, \ud3c9\uade0 \ub9ac\uc2a4 \uae30\uac04\ubcf4\ub2e4 \uad6c\ub3c5 \ud504\ub85c\uadf8\ub7a8 \uc720\uc9c0 \uae30\uac04\uc774 \uc9e7\uc740 \uace0\uac1d\ub4e4)\uc0ac\uc774\uc758 \uade0\ud615\uc744 \ub9de\ucdb0\uc57c \ud55c\ub2e4. \uc989, OEM\uc740 \uace0\uac1d \uc720\uc9c0\uc728\uc744 \uc0c1\uc2b9\uc2dc\ud0ac \uc218 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc124\uacc4\ud574\uc57c \ud55c\ub2e4.<\/p>\n<blockquote><p><strong>\uad6c\ub3c5\uc740 \uc704\ud5d8\ubd80\ub2f4 \uc5c6\uc774 \uc0c8\ub85c\uc6b4 \ubaa8\ub378\uc744 \uc2dc\uc2b9\ud560 \uc218 \uc788\ub294 \ubbf8\ub798\uc758 \uad6c\ub9e4\uc790\ub4e4\uacfc \uc2ec\uc9c0\uc5b4 \uad6c\ub3c5\uc774 \uc544\ub2c8\uc5c8\ub2e4\uba74 \ucc28\ub7c9 \uc18c\uc720\ub97c \uace0\ub824\ud574 \ubcf4\uc9c0 \uc54a\uc558\uc744 \uc0ac\ub78c\ub4e4\uc744 \ub04c\uc5b4\ub4e4\uc77c \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub85c\uc11c \ucd5c\ud6c4\uc758 \uc2dc\ud5d8\ub300\ub85c \uc5ec\uaca8\uc9c8 \uc218 \uc788\ub2e4.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\ub300\ub9ac\uc810<\/span><\/strong><\/h5>\n<p>\uc790\ub3d9\ucc28 \ud310\ub9e4\uc758 \uc804\ud1b5\uc801\uc778 \ucc44\ub110\ub85c\uc11c, \ub300\ub9ac\uc810\ub4e4\uc740 \ud56d\uc0c1 B2C\uc640 \uc18c\uaddc\ubaa8 B2B \uace0\uac1d \ubaa8\ub450\uc640 \ubc00\uc811\ud55c \uad00\uacc4\ub97c \uc720\uc9c0\ud574\uc654\ub2e4. \uc774\ub4e4\uc740 \uc18c\ube44\uc790\ub4e4\uacfc\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uacf5\uae09\uc758 \uc811\uadfc\uc131, \uc218\uc775\uc131 \uc788\ub294 \uc11c\ube44\uc2a4 \ubc0f \uc720\uc9c0\uad00\ub9ac \uc6b4\uc601\uccb4\uacc4\ub97c \uac16\ucd94\uace0 \uc788\ub2e4. \ub610\ud55c \ubc18\ub0a9\ub41c \ub9ac\uc2a4 \ucc28\ub7c9, \uc911\uace0\ucc28, \ubcf4\uc0c1\ud310\ub9e4\uc758 \ub9ac\ub9c8\ucf00\ud305 \uacbd\ud5d8\ub3c4 \uc788\ub2e4. OEM\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud574 \uae30\uc874 \ud310\ub9e4\ub97c \uc7a0\uc2dd\ud558\ub294 \ubc29\uc2dd\uc774 \uc544\ub2c8\ub77c, \ucd94\uac00\uc801\uc778 \ud639\uc740 \ubcf4\ucda9\uc801\uc778 \ub9e4\ucd9c\uc6d0\uc73c\ub85c\uc11c \uad00\uc2ec\uc744 \ub450\uace0 \uc788\ub2e4. \ud558\uc9c0\ub9cc \uc18c\ube44\uc790\ub4e4\uc774 \uc628\ub77c\uc778\uc73c\ub85c \uc9c1\uc811 \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub97c \ubc1b\uc73c\uba74 \uad6c\ub3c5\uc740 \ub300\ub9ac\uc810\ub4e4\uc5d0 \uc704\ud611\uc774 \ub418\uae30\ub3c4 \ud55c\ub2e4. \ub610\ud55c \ub300\ub9ac\uc810\uc740 \uad6c\ub3c5 \ud310\ub9e4\uc790\ub4e4\uc774 \uc11c\ube44\uc2a4 \ube44\uc988\ub2c8\uc2a4\ub97c \uc11c\ub4dc\ud30c\ud2f0 \uc81c\uacf5\uc5c5\uccb4\uc5d0 \ub118\uae30\uba74 \uc11c\ube44\uc2a4 \ubc0f \uc720\uc9c0\uad00\ub9ac \ube44\uc988\ub2c8\uc2a4\ub97c \uc783\uac8c \ub420 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\ub9ac\uc2a4\ud68c\uc0ac<\/span><\/strong><\/h5>\n<p>\ub9ac\uc2a4\ud68c\uc0ac\ub4e4\uc740 \uac00\uce58\uc0ac\uc2ac \uc804\ubc18\uc5d0\uc11c \ubaa8\ub4e0 \uad00\ub828 \uc5ed\ub7c9\uc744 \uac16\ucd94\uace0 \u2018\ud504\ub85c\ud1a0 \uad6c\ub3c5(proto-subscription)\u2019 \uc81c\uacf5\uc5c5\uccb4\ub85c\uc11c \uc2dc\uc7a5\uc5d0\uc11c \ud65c\ub3d9\ud55c \uc5ed\uc0ac\uac00 \uc788\ub2e4. \ub9ac\uc2a4\ud50c\ub79c, ALD, \uc544\ub974\ubc1c(Arval)\ucc98\ub7fc \ud480\uc11c\ube44\uc2a4 \ub9ac\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uac00\uce58\uc0ac\uc2ac\uc5d0\uc11c \uc720\ub9ac\ud55c \uc704\uce58\uc5d0 \uc788\ub2e4. \uc774\ub4e4\uc740 \uc774\ubbf8 \uad6c\ub3c5\uacfc \uad00\ub828\ud55c \ubaa8\ub4e0 \ub2e8\uacc4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc73c\uba70, \uc720\uc9c0, \uc218\ub9ac, \uac80\uc0ac, \ubcf4\ud5d8, \uc778\ud5c8\uac00 \ubc0f \ub4f1\ub85d \ub4f1 \ubaa8\ub4e0 \uac1c\ubcc4 \uc11c\ube44\uc2a4\uc758 \uacbd\uc81c\uc131\uc744 \uc774\ud574\ud558\uace0 \uc788\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub4e4\uc740 \uc774\uc804\uc5d0 B2B\ub97c \ud588\uae30 \ub54c\ubb38\uc5d0 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \ubd80\uc871\ud558\uace0 \ub300\ub2e4\uc218\uac00 \uc628\ub77c\uc778\uc5d0\uc11c\ub294 \uc785\uc9c0\uac00 \uc81c\ud55c\ub3fc \uc788\ub2e4. \ud604\uc7ac, \ub9ac\uc2a4\uae30\uc5c5\ub4e4\uc740 \uad6c\ub3c5 \uc2dc\uc7a5\uc758 \uc5ed\ud559 \uad6c\uc870\ub97c \uc790\uc138\ud788 \ubaa8\ub2c8\ud130\ud558\uace0 \uc5b4\ub5a4 \uacbd\uc6b0\uc5d0\ub294 \uacf5\uae09\uc5c5\uccb4\uc758 \uc5ed\ud560\uc744 \uc218\ud589\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uad6c\ub3c5 \uac00\uce58\uc0ac\uc2ac-\uacf5\uae09\uad00\ub9ac \ubb38\uc81c<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\ucc28\ub7c9 \uad6c\ub3c5 \uc2dc\uc7a5\uc758 \uac00\uce58\uc0ac\uc2ac\uc740 \ud06c\uac8c 5\uac00\uc9c0 \ub2e8\uacc4\ub85c \uad6c\uc131\ub41c\ub2e4. (\ubcf4\uae30 4 \ucc38\uc870) \uc5b4\ub5a4 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc740 \uc774 \ub2e8\uacc4 \uc911 \ud558\ub098\ub9cc\uc744 \ucde8\uae09\ud558\uace0, \uc5b4\ub5a4 \uc5c5\uccb4\ub4e4\uc740 \uc5ec\ub7ec \ub2e8\uacc4\ub97c \ub2e4\ub8f0 \uc218 \uc788\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4338\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc15.png\" alt=\"\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc15.png 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc15-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc15-1024x576.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc15-768x432.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc15-696x392.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc15-1068x601.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/09\/\uc2ac\ub77c\uc774\ub4dc15-747x420.png 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h5><strong><span style=\"font-size: 14pt;\">1. \ucc28\ub7c9 \uc870\ub2ec<\/span><\/strong><\/h5>\n<p>\uc774 \ub2e8\uacc4\uc5d0\ub294 \ucc28\ub7c9 \uad6c\ub9e4\ubfd0 \uc544\ub2c8\ub77c \ucc28\ub7c9 \uc790\uae08\uc870\ub2ec \ubc0f \ubcf4\ud5d8 \uad00\ub828 \uacfc\uc815\uc774 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"font-size: 14pt;\"><strong>2. \uae30\uc220 \ud50c\ub7ab\ud3fc \uad6c\ucd95<\/strong><\/span><\/h5>\n<p>\uc628\ub77c\uc778 \ud310\ub9e4\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uad6c\ub3c5 \uc81c\uacf5\uc5c5\uccb4\ub294 \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4\uc640 \uc0ac\uc6a9\uc790 \uacbd\ud5d8(\ub9c8\ucf00\ud305 \ubc0f \uc608\uc57d\uacfc \uac19\uc740 \uace0\uac1d \ub300\uba74 \ud65c\ub3d9\uc744 \uc704\ud55c \ud504\ub860\ud2b8\uc5d4\ub4dc \uc18c\ud504\ud2b8\uc6e8\uc5b4)\uc744 \uc720\uc218\uc758 \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc774\ud2b8\uc758 \uacbd\ud5d8\ub9cc\ud07c \ub9e4\ub825\uc801\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc57c \ud55c\ub2e4. \ub9e4\ub825\uc801\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc740 \uac13 \uc2dc\uc791\ud55c \uc774 \uc2e0\uc0dd \uc2dc\uc7a5\uc5d0\uc11c \ud2b9\ud788 \uc911\uc694\ud558\ub2e4. \ub610\ud55c \ud575\uc2ec \ubc31\uc5d4\ub4dc \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \uc6b4\uc601 \ubc0f \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\ub97c \uc704\ud55c \ud234\ub3c4 \uac1c\ubc1c\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">3. \uace0\uac1d \ud655\ubcf4 \ubc0f \uc720\uc9c0<\/span><\/strong><\/h5>\n<p>\uc774 \ub2e8\uacc4\uc5d0\ub294 \uace0\uac1d \uc720\uc9c0\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uae30\ub2a5\uacfc \ub9e4\ub044\ub7ec\uc6b4 \uc628\ubcf4\ub529(onboarding) \ubc0f \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub41c\ub2e4. \uae30\uc5c5\ub4e4\uc740 \uace0\uac1d \ud55c \uba85\ub2f9 \ub192\uc740 \uacf5\ud5cc\uc774\uc775\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ud3c9\uade0 \uacc4\uc57d \uc720\uc9c0 \uae30\uac04\uc744 \ucd5c\ub300\ud55c \uc5f0\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">4. \uc6b4\uc601 \ubc0f \ucc28\ub7c9 \uad00\ub9ac<\/span><\/strong><\/h5>\n<p>\uc774 \ub2e8\uacc4\uc5d0\ub294 \uace0\uac1d \uc11c\ube44\uc2a4, \uc790\ub3d9\ucc28 \uc720\uc9c0\uad00\ub9ac, \uc190\uc0c1 \ubc0f \ud074\ub808\uc784 \uad00\ub9ac, \ucc28\ub7c9 \ubc30\uc1a1 \ubc0f \ubc18\ub0a9 \ub4f1 \uad11\ubc94\uc704\ud55c \ud504\ub85c\uc138\uc2a4\uac00 \ud3ec\ud568\ub41c\ub2e4. \uc774 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\uc131\ud558\ub294 \ub9ce\uc740 \ud65c\ub3d9\uc774 \ucd5c\ub300 \ud6a8\uc728\uc131\uc744 \uc720\uc9c0\ud574\uc57c\ub9cc \uac74\uc804\ud55c \uacbd\uc81c\uc131\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">5. \ucc28\ub7c9 \ub9ac\ub9c8\ucf00\ud305<\/span><\/strong><\/h5>\n<p>\uc77c\ub2e8 \ucc28\ub7c9\uc774 \ub108\ubb34 \ub9ce\uc774 \uc0ac\uc6a9\ub418\uac70\ub098, \ub0a1\uc544\uc11c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \uacc4\uc18d\ud560 \uc218 \uc5c6\uac8c \ub418\uba74 2\ucc28 \uad6c\ub9e4\uc790(\ub300\ub9ac\uc810, B2B \ud639\uc740 B2C \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4, \uacbd\ub9e4) \ud639\uc740 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud310\ub9e4\ud574\uc57c \ud55c\ub2e4. \ub9ac\ub9c8\ucf00\ud305\ub97c \ud1b5\ud55c \uc218\uc775\uc740 \uc790\uc0b0 \ube44\uc911\uc774 \ub192\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \uae30\uc5c5\ub4e4\uc5d0 \uc911\uc694\ud55c \uc218\uc785\uc774 \ub41c\ub2e4. \ub610\ud55c \uad6c\ub3c5 \uc81c\uacf5\uc5c5\uccb4\uac00 \uc790\ub3d9\ucc28 \uac70\ub798\uc5c5\uccb4\uac00 \ub420 \uc218\ub3c4 \uc788\ub2e4. \uad6c\ub3c5\uc5c5\uccb4\ub294 \ucc28\ub7c9\uc744 \uc870\ub2ec\ud558\ub294 \uac83\ubfd0 \uc544\ub2c8\ub77c \ucc28\ub7c9\uc758 \uad6c\ub3c5\uc218\uba85\uc774 \ub2e4\ud558\uba74 \ub9ac\ub9c8\ucf00\ud305\ud558\ub294 \uac83\uc5d0\ub3c4 \ub2a5\uc219\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ud604\uc7ac OEM\uc758 \uc7a5\uc560\ubb3c<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uc790\ub3d9\ucc28 \uad6c\ub3c5\uc740 \uc18c\ube44\uc790 \uc2dc\uc7a5\uc758 \uacf5\ubc31\uc744 \ucc44\uc6cc\uc8fc\uace0 \uc131\uc7a5 \uc5ed\ud48d\uc5d0 \uc9c1\uba74\ud55c \uc5c5\uacc4\uc5d0 \uc0c8\ub85c\uc6b4 \uc218\uc775 \ud480\uc744 \ub354\ud55c\ub2e4. \ud558\uc9c0\ub9cc \uc544\uc9c1 \uc804\uc790 \uc2a4\ucfe0\ud130\ub098 \uc2ec\uc9c0\uc5b4 \uc2b9\ucc28 \ud638\ucd9c\uacfc \uac19\uc740 \ub2e4\ub978 \uc0c8\ub85c\uc6b4 \ubaa8\ube4c\ub9ac\ud2f0 \uc218\ub2e8\uc758 \uc9d1\uc57d\ub3c4\uc5d0\ub294 \uadfc\ucc98\uc5d0\ub3c4 \ubbf8\uce58\uc9c0 \ubabb\ud588\ub2e4. \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc740 \uc544\uc9c1 \uc131\uacf5 \uacf5\uc2dd\uc744 \ucc3e\uc9c0 \ubabb\ud588\ub2e4. \ubca4\uce20, \uce90\ub51c\ub77d, BMW \uc640 \uac19\uc740 \uba87\uba87 \uae30\uc5c5\ub4e4\uc740 \uc774\ubbf8 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \ucde8\uc18c\ud558\uac70\ub098 \uc0ac\uc5c5\uc9c4\ud589\uc744 \uc7ac\uace0\ud558\uae30 \uc704\ud574 \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud55c \uc0c1\ud0dc\uc774\ub2e4.<\/p>\n<blockquote><p><strong>\uc790\ub3d9\ucc28 \uad6c\ub3c5\uc740 \uc18c\ube44\uc790 \uc2dc\uc7a5\uc758 \uacf5\ubc31\uc744 \ucc44\uc6cc\uc8fc\uace0 \uc131\uc7a5 \uc5ed\ud48d\uc5d0 \uc9c1\uba74\ud55c \uc5c5\uacc4\uc5d0 \uc0c8\ub85c\uc6b4 \uc218\uc775 \ud480\uc744 \ub354\ud55c\ub2e4.<\/strong><\/p><\/blockquote>\n<p>\ud655\uc2e4\ud788, \uc790\ub3d9\ucc28 \uad6c\ub3c5\uc740 \uc5ec\ub7ec \ubcc0\uc218\ub85c \uc778\ud574 \uacbd\uc81c\uc131 \uc2e4\ud604\uc774 \uc5b4\ub824\uc6b8 \uc218 \uc788\ub294 \ub2e4\uba74\uc801\uc778 \uc11c\ube44\uc2a4 \uc81c\uacf5\ubc29\uc2dd\uc774\ub2e4. \uc804\uccb4 \uad6c\ub3c5 \uc2dc\uc7a5\uc758 \uc911\uc2ec\ucd95\uc778 OEM\uc758 \uc0ac\uc5c5 \ud655\ub300\ub97c \ubc29\ud574\ud558\ub294 \uac83\uc740 \ubb34\uc5c7\uc778\uac00? \uc5ec\ub7ec \uac00\uc9c0 \uc694\uc18c\ub4e4\uc774 \uc791\uc6a9\ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"font-size: 14pt;\"><strong>\uc81c\ud488\uacfc \uc2dc\uc7a5 \ubd88\uc77c\uce58<\/strong><\/span><\/h5>\n<p>\uba87\uba87 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc740 \ucc28\ub7c9 \uad50\uccb4\uc640 \uc6d4\uac04\uad6c\ub3c5\uc774 \uace0\uac1d\uac00\uce58 \uc81c\uc548\uc5d0 \ud544\uc218\uc694\uc18c\ub77c\ub294 \uac00\uc815\ud558\uc5d0 \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub6f0\uc5b4\ub4e4\uc5c8\ub2e4. BCG \uc5f0\uad6c\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc774 \ub450 \uac00\uc815\uc740 \ubaa8\ub450 \uc798\ubabb\ub41c \uac83\uc73c\ub85c \ub4dc\ub7ec\ub0ac\ub2e4. (\ud1b5\ub150 1, 3) \ub450 \ud2b9\uc9d5 \ubaa8\ub450 \ube44\uc6a9\uacfc \uacb0\uad6d \uac00\uaca9\uc744 \uc0c1\uc2b9\uc2dc\ud0a8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ucc28\ub7c9 \uad50\ud658\uc744 \uc704\ud574\uc11c\ub294 \ucd94\uac00 \ubc30\uc1a1\uc774 \ud544\uc694\ud558\uace0 \uadf8 \uacb0\uacfc \uc608\ube44 \ucc28\ub7c9\uc758 \ud65c\uc6a9\uc131\uc774 \ub5a8\uc5b4\uc9c0\uac8c \ub41c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\ub2e8\uc77c\ube0c\ub79c\ub4dc \uc11c\ube44\uc2a4 \uc81c\uacf5\uc758 \ud55c\uacc4<\/span><\/strong><\/h5>\n<p>OEM \ubaa8\ub378\ub9cc \uac00\uc6a9\ud55c\ub2e4\uba74, \ud504\ub85c\uadf8\ub7a8\uc758 \uc720\uc5f0\uc131\uc5d0\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c \ud55c\uacc4\uac00 \uc788\uc744 \uc218\ubc16\uc5d0 \uc5c6\ub2e4. \ub9ce\uc740 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \ucd94\uad6c\ud558\uae30\ubcf4\ub2e4\ub294 \ub2e8\uc21c\ud788 \ucc28\uac00 \ud544\uc694\ud574 \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uace0\uc790 \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"font-size: 14pt;\"><strong>\ud575\uc2ec\uc5ed\ub7c9\uc744 \ub118\uc5b4\uc11c\ub294 \uc5ed\ub7c9<\/strong><\/span><\/h5>\n<p>\uad6c\ub3c5 \ucc28\ub7c9 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud544\uc694\ud55c \uc5ed\ub7c9 \uc911 \ub300\ubd80\ubd84\uc740 \ub514\uc9c0\ud138 \uc911\uc2ec\uc758 \uc0ac\uc6a9\uc790\uce5c\ud654\uc801 \uae30\uc220 \ud50c\ub7ab\ud3fc, \uace0\ub3c4\uc758 \ud50c\ub9bf \uad00\ub9ac, \uace0\uac1d \uc720\uc9c0\uc728 \ubcf4\uc7a5\uc744 \uc704\ud55c \uc9c0\uc18d\uc801\uc778 \uace0\uac1d \uad00\uacc4 \ubc0f \uace0\uac1d \ucc38\uc5ec\ubaa8\ub378 \ub4f1 \ud604\uc7ac \uc0c1\ud669\uc5d0\uc11c\ub294 \uc804\ud1b5\uc801\uc778 \ud575\uc2ec\uc5ed\ub7c9 \ubc16\uc758 \uc601\uc5ed\uc774\ub2e4. \uadf8\ub7f0\ub370\ub3c4, OEM\uc740 (\ub2e4\ub978 \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub4e4\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c) \ub514\uc9c0\ud138 \ud310\ub9e4, \uc9c1\uc811 \uace0\uac1d \ud310\ub9e4\uc640 \uace0\uac1d \uc5ec\uc815\uc744 \uc218\ub9bd\ud560 \ud544\uc694\uac00 \uc788\uc74c\uc744 \uc810\uc810 \ub354 \uc778\uc2dd\ud558\uace0 \uc788\ub2e4. \uad6c\ub3c5 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc740 \uc774 \uace0\uac1d\ub4e4\uc5d0 \ub300\ud55c \uc9c4\uc785\uc810\uc774\uc790 \uad81\uadf9\uc801\uc73c\ub85c \uc774 \uace0\uac1d\ub4e4\uc744 \uc7a5\uae30\uad6c\ub9e4\uc790\ub85c \uc804\ud658\ud558\ub294 \ubc29\ubc95\uc774 \ub420 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\uc2dc\uc7a5 \uc81c\ud55c\uc694\uc18c<\/span><\/strong><\/h5>\n<p>\uc77c\ubd80 \uc2dc\uc7a5\uc5d0\uc11c, OEM\ub4e4\uc740 \ub300\ub9ac\uc810\uacfc \uacbd\uc7c1\ud558\ub294 \uac83\ucc98\ub7fc \ubcf4\uc774\ub294 \uc0c1\ud669\uc744 \ud53c\ud574\uc57c \ud55c\ub2e4. \ubcfc\ubcf4\uac00 \uadf8\ub7ac\ub358 \uac83\ucc98\ub7fc \ub300\ub9ac\uc810\uacfc \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \uc870\uc728\ud558\ub294 \uac83\uc774 \uc7a0\uc7ac\uc801\uc778 \ud574\uacb0\ucc45\uc774 \ub420 \uc218 \uc788\ub2e4. \ubcfc\ubcf4\uc640 \ud568\uaed8\ud558\ub294 \ub300\ub9ac\uc810\ub4e4\uc740 \ubc30\uc1a1 \ubc0f \uc11c\ube44\uc2a4 \uac70\uc810\uc758 \uc5ed\ud560\uc744 \ud558\uba74\uc11c \ub9e4\ucd9c\uc744 \uc99d\ub300\ud558\uace0 \uc2e0\uaddc\uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uc788\ub2e4. \ub3d9\uc2dc\uc5d0, \uc774\uc640 \uac19\uc740 \uacc4\uc57d\uc740 OEM\uc758 \uc720\uc5f0\uc131\uc744 \uc904\uc774\ub294 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c4\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"font-size: 14pt;\"><strong>\ud310\ub9e4\uc790\uc758 \ub9ac\uc2a4\ud06c \ud68c\ud53c<\/strong><\/span><\/h5>\n<p>\uc5b4\ub5a4 OEM\ub4e4\uc740 \uad6c\ub3c5 \uae30\uac04\uc758 \ubd88\ud655\uc2e4\uc131\ubcf4\ub2e4 \ucc28\ub7c9 \ud310\ub9e4\uc758 \ud655\uc2e4\uc131\uc744 \uc120\ud638\ud55c\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7f0 \uc0ac\uace0\ubc29\uc2dd\uc740 \ud310\ub9e4\uc758 \uc131\uc7a5\ub960\uc774 \ud558\ub77d\ud558\ub294 \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c \uad6c\ub3c5\uc774 \ud310\ub9e4\ub97c \uac15\ud654\ud558\uae30\ubcf4\ub2e4\ub294 \uc7a0\uc2dd\ud560 \uac83\uc774\ub77c\ub294 \uac00\uc815\uc5d0 \uae30\ubc18\ud55c \uac83\uc774\ub2e4. \uad6c\ub3c5\uc740 \uace0\uac1d\ub4e4\uc5d0\uac8c \uae30\uc874\uc758 15\ubd84 \uc2dc\ubc94 \uc6b4\uc804\ubcf4\ub2e4 \ub354\uc6b1 \uac15\ub825\ud55c \uc0c1\ud488 \uc2dc\ud5d8 \uae30\ud68c\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ud310\ub9e4\uc99d\uc9c4\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub2e4. \ub610\ud55c \uad6c\ub3c5\uc774 \uc544\ub2c8\uc5c8\uc73c\uba74 \uac1c\uc778\ucc28\ub7c9 \uc18c\uc720\ub97c \uace0\ub824\uc870\ucc28 \ud558\uc9c0 \uc54a\uc558\uc744 \uc0c8\ub85c\uc6b4 \uace0\uac1d\ub4e4\uc744 \uc2dc\uc7a5\uc73c\ub85c \ub04c\uc5b4\ub4e4\uc77c \uc218\ub3c4 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub54c\ub54c\ub85c, \uc131\uc7a5\uc774 \ucd09\ubc1c\ub418\uc9c0 \uc54a\ub294 \uac83\uc740 \ub2e8\uc21c\ud55c \uc774\uc720\uc774\ub2e4. \uae30\uc5c5\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc870\uae09\ud558\uac8c \ud3ec\uae30\ud558\ub294 \uac83\uc740 \uc544\uc9c1 ROI\ub97c \ub2ec\uc131\ud558\uc9c0 \ubabb\ud588\uae30 \ub54c\ubb38\uc774\ub2e4. \ubaa8\ub4e0 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\ub294 \uc81c\ub300\ub85c \ub418\uae30 \uc704\ud574 \uc5b4\ub290 \uc815\ub3c4\uc758 \ubc1c\uc804\uacfc \ubc18\ubcf5\uc774 \ud544\uc694\ud558\ub2e4. \ubb34\uc5c7\ubcf4\ub2e4, \uc81c\uacf5\ub418\ub294 \uc11c\ube44\uc2a4\uac00 \uacbd\uc7c1\ub825 \uc788\uace0 \ub9e4\ub825\uc801\uc774\uc5b4\uc57c \ud55c\ub2e4. \uc774\ub294 \uc544\ub9c8\ub3c4 \ub9c1\ud06c\uc564\ucf54(Lynk &amp; Co)\uc640 \uce74\ub204(Canoo)\uc640 \uac19\uc740 \uba87\uba87 \uc0c8\ub85c\uc6b4 OEM\ub4e4\uc774 \uad6c\ub3c5 \uacbd\uc7c1\uc5d0 \ub6f0\uc5b4\ub4e4\uace0 \uc788\ub294 \uc774\uc720\ub97c \uc124\uba85\ud574 \uc904 \uc218 \uc788\uc744 \uac83\uc774\ub2e4. \uc774\ub4e4\uc740 \ub0b4\ubd80\uc801\uc778 \uc81c\ud55c\uc694\uc18c(\uc0c8\ub85c\uc6b4 \ubaa8\ub378\uc744 \uc81c\uacf5\ud574\uc57c \ud558\ub294 \uc555\ubc15 \ub4f1)\uac00 \uc5c6\uc73c\uba70 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378(\ub9ac\uc2a4 \ubc29\uc2dd \uc811\uadfc\ubc95)\uc774 \ucd08\uae30 \uac78\ub9bc\ub3cc\uc744 \uadf9\ubcf5\ud588\uae30 \ub54c\ubb38\uc5d0 \ud604\uc7ac \uc131\uacf5\uc744 \ud558\uae30 \uc720\ub9ac\ud55c \uc0c1\ud669\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uacf5\uc744 \uc704\ud574 \ubb34\uc5c7\uc774 \ud544\uc694\ud55c\uac00?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\ub294 \uba87 \uac1c\uc6d4\uac04 \ud544\uc694\ud55c \ucc28\ub97c \uad6c\ud558\ub824\ub294 \uc0ac\ub78c\ub4e4\ub9cc \uc0c1\ub300\ud55c\ub2e4\uba74 \uaddc\ubaa8\ub97c \ud655\uc7a5\ud560 \uc218 \uc5c6\uc744 \uac83\uc774\ub2e4. \uad6c\ub3c5\uc740 \uad6c\ub9e4\ub098 \ub9ac\uc2a4\uc758 \uc2e4\uc6a9 \uac00\ub2a5\ud55c \ub300\uc548\uc73c\ub85c \uc778\uc2dd\ub418\uc5b4\uc57c \ud55c\ub2e4. \uad6c\ub3c5\uc5c5\uccb4\ub294 \uac00\uce58(\ub9e4\ub825\uc801\uc778 \uac00\uaca9)\uc640 \ud3b8\ub9ac\ud558\uace0 \ub9e4\ub044\ub7fd\uace0 \uac71\uc815 \uc5c6\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368, \uace0\uac1d\ub4e4\uc774 \ub354\uc6b1 \uae34 \uad6c\ub3c5 \uae30\uac04\uc744 \uc120\ud0dd\ud558\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218 \uc788\ub2e4.<\/p>\n<blockquote><p><strong>\uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\ub294 \uba87 \uac1c\uc6d4\uac04 \ud544\uc694\ud55c \ucc28\ub97c \uad6c\ud558\ub824\ub294 \uc0ac\ub78c\ub4e4\ub9cc \uc0c1\ub300\ud55c\ub2e4\uba74 \uaddc\ubaa8\ub97c \ud655\uc7a5\ud560 \uc218 \uc5c6\uc744 \uac83\uc774\ub2e4. \uad6c\ub3c5\uc740 \uad6c\ub9e4\ub098 \ub9ac\uc2a4\uc758 \uc2e4\uc6a9 \uac00\ub2a5\ud55c \ub300\uc548\uc73c\ub85c \uc778\uc2dd\ub418\uc5b4\uc57c \ud55c\ub2e4.<\/strong><\/p><\/blockquote>\n<p>\uad6c\ub3c5 \uc81c\ud488\uc740 \uc81c\uc870\uc5c5\uccb4\uc758 \ud754\ud55c \u2018\ud788\ud2b8\uc0c1\ud488\u2019 \ub9c8\uc778\ub4dc\uc640\ub294 \ub2e4\ub978 \ubc29\ud5a5\uc744 \uc694\uad6c\ud55c\ub2e4. \uace0\uac1d\uc758 \uc774\uc775\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 \ud601\uc2e0\uc744 \ucd94\uc9c4\ud558\uace0 \uc774 \ubaa9\uc801\uc744 \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ud611\ub825\uacfc \ub300\uc751\ub825\uc744 \uac15\ud654\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc870\uc9c1\uc744 \uad6c\uc131\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\ubaa8\ub4e0 \ucc38\uc5ec\uc790\ub294 \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4 \uc9c4\ucd9c\uc5d0 \ub530\ub978 \uc704\ud5d8\uacfc \ubcf4\uc0c1\uc758 \ud2b8\ub808\uc774\ub4dc\uc624\ud504\ub97c \ud3c9\uac00\ud574\uc57c \ud55c\ub2e4. \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc81c\uc678\ud55c \ubaa8\ub4e0 \uae30\uc5c5\uc740 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4\uac00 \ubb38\uc81c\ub97c \uc9c1\uba74\ud574 \uc788\uc74c\uc744 \uc778\uc815\ud558\uba74\uc11c, \uae30\uc874 \ud310\ub9e4\uc5d0 \ubbf8\uce60 \uc218 \uc788\ub294 \uc7a0\uc7ac\uc801 \uc601\ud5a5\uc744 \uac00\ub2a0\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\uc0dd\uc874\uc744 \uc704\ud574, \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub4e4\uc740 \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0 \uc720\uc9c0\ud558\ub294 \ucd5c\uc120\uc758 \ubc29\uc2dd, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud55c\ub2e4. \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uace0\uac1d\uac00\uce58 \uc81c\uc548\uc744 \uc815\uad50\ud654\ud558\ub294 \uac83\uc774\ub2e4. \uace0\uac1d\ub4e4\uc774 \uac00\uc7a5 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uac83\uc740 \ubb34\uc5c7\uc778\uac00? \uc911\uc694\ud55c \ud310\ub9e4 \ud3ec\uc778\ud2b8\uac00 \uc544\ub2cc \ubd88\ud544\uc694\ud55c \uae30\ub2a5\uc774\ub098 \ucc28\ub7c9\uc740 \uc81c\uac70\ud558\ub77c. \ud14c\uc2a4\ud305, \uace0\uac1d \uc5f0\uad6c\uc870\uc0ac, \ub9ac\ubdf0, \uadf8\ub9ac\uace0 \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 \uc560\uc790\uc77c\ud55c \ubc18\ubcf5 \uc2e4\ud589\ubc29\ubc95\uc744 \uc774\uc6a9\ud574 \uc11c\ube44\uc2a4 \ubaa8\ub378\uc744 \uc9c0\uc18d\ud574\uc11c \uac1c\uc120\ud558\ub77c.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uace0\uac1d \uc720\uce58 \ubc0f \uc720\uc9c0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h5><span style=\"font-size: 14pt;\"><strong>\uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9\ucc45\uc815<\/strong><\/span><\/h5>\n<p>\ub192\uc740 \uac00\uaca9\uc740 \uc77c\ubd80 \ucd08\uae30 \uc131\uacf5\ud558\uc9c0 \ubabb\ud55c \uc11c\ube44\uc2a4\uc758 \uc8fc\uc694\ud55c \ubb38\uc81c\uc810\uc774\uc5c8\ub2e4. \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9\uc744 \uc124\uc815\ud55c\ub2e4\ub294 \uac83\uc740 \uc9c1\uc811\uc801\uc778 \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \ub3c4\uc804\ud558\ub294 \uac83 \uc774\uc0c1\uc758 \uc758\ubbf8\uac00 \uc788\ub2e4. \uad6c\ub9e4, \ub9ac\uc2a4, \ud639\uc740 \uc2b9\ucc28 \ud638\ucd9c\uc774\ub098 \uc2b9\ucc28 \uacf5\uc720 \ub4f1 \ub2e4\ub978 \ud615\ud0dc\uc758 \ubaa8\ube4c\ub9ac\ud2f0\uc640 \ube44\uad50\ud55c \uac00\uaca9\uc124\uc815\uc744 \uc758\ubbf8\ud55c\ub2e4. \uc911\uace0\ucc28, \ud2b9\ud788 \uc2e0\ud615 \uc911\uace0\ucc28\ub294 \ub354 \uc800\ub834\ud55c \uc6d4 \uc774\uc6a9\ub8cc\ub85c \uc81c\uacf5\ub420 \uc218 \uc788\uc73c\uba70, \uace0\uac1d\ub4e4\uc5d0\uac8c \ucda9\ubd84\ud788 \ub9e4\ub825\uc801\uc77c \uac83\uc774\ub2e4.<\/p>\n<blockquote><p><strong>\ube44\uc6a9 \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9\uc744 \uc124\uc815\ud55c\ub2e4\ub294 \uac83\uc740 \uc9c1\uc811\uc801\uc778 \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \ub3c4\uc804\ud558\ub294 \uac83 \uc774\uc0c1\uc758 \uc758\ubbf8\uac00 \uc788\ub2e4. \uad6c\ub9e4, \ub9ac\uc2a4, \ud639\uc740 \uc2b9\ucc28 \ud638\ucd9c\uc774\ub098 \uc2b9\ucc28 \uacf5\uc720 \ub4f1 \ub2e4\ub978 \ud615\ud0dc\uc758 \ubaa8\ube4c\ub9ac\ud2f0\uc640 \ube44\uad50\ud55c \uac00\uaca9\uc124\uc815\uc744 \uc758\ubbf8\ud55c\ub2e4.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\ube0c\ub79c\ub4dc \uad6c\ucd95<\/span><\/strong><\/h5>\n<p>\uac15\ub825\ud55c \ube0c\ub79c\ub4dc\ub294 \uc9c1\uc811 \ubc0f \uc720\uae30\uc801(\uc628\ub77c\uc778) \ud2b8\ub798\ud53d\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0 \uc2e0\uaddc\uace0\uac1d \uc720\uce58 \ube44\uc6a9\uc744 \ub0ae\ucd98\ub2e4. OEM\uc774 \uc544\ub2cc \uc81c\uacf5\uc5c5\uccb4\uc758 \uacbd\uc6b0, \uace0\uac1d\uae30\ubc18\uc774 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \uac15\ub825\ud55c \ube0c\ub79c\ub4dc\ub294 \ucc28\ub7c9 \uad6c\ub9e4 \uc2dc \ub354 \ub192\uc740 \ud560\uc778\uc728\uc744 \ud611\uc0c1\ud560 \uc218 \uc788\ub3c4\ub85d \ud574 \uc900\ub2e4. \uc790\ub3d9\ucc28\uac00 \uc810\uc810 \uc18c\ubaa8\ud488\uc73c\ub85c \uc5ec\uaca8\uc9d0\uc5d0 \ub530\ub77c, OEM \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc810\uc810 \ub35c \uc911\uc694\ud574\uc9c0\uace0 \uad6c\ub3c5 \uc81c\uacf5\uc5c5\uccb4\uc758 \ube0c\ub79c\ub4dc\uac00 \uc790\ub3d9\ucc28 \uc18c\uc720\uc640 \uad00\ub828\uc131\uc774 \ub354 \ub192\uc544\uc9c8 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\uace0\uac1d\uc11c\ube44\uc2a4\ub97c \uc0c1\ud488\uc758 \ud575\uc2ec\uc801\uc778 \ubd80\ubd84\uc73c\ub85c \uad00\ub9ac<\/span><\/strong><\/h5>\n<p>\uc81c\uacf5\uc5c5\uccb4\ub4e4\uc740 \ud6cc\ub96d\ud55c \uace0\uac1d\uc11c\ube44\uc2a4\ubfd0 \uc544\ub2c8\ub77c \uace0\uac1d\uad00\uacc4\uad00\ub9ac \ubc0f \ucc38\uc5ec\ub97c \uc81c\uacf5\ud574\uc57c \ud55c\ub2e4. \ub610\ud55c \uad6c\ub3c5 \uc5ec\uc815\uc5d0 \ub530\ub77c \uc9c0\uc18d\uc801\uc778 \ucc38\uc5ec\ub97c \ud1b5\ud574, \ubcc0\ud654\ud558\ub294 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc0ac\uc804\uc5d0 \ud30c\uc545\ud558\uace0 \ud574\uacb0\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ucd5c\uc801\ud654<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uae30\uc5c5\ub4e4\uc740 \uc790\uc2e0\ub4e4\uc758 \uac15\uc810\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud574\uc57c \ud55c\ub2e4. \ud575\uc2ec \uc5ed\ub7c9\uc744 \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0, \ub2e4\ub978 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uacfc\uc758 \uc81c\ud734\uac00 \uadf8\ub4e4\uc758 \uac00\uce58\uc0ac\uc2ac\uc758 \uac15\uc810\uc744 \uc2ec\uac01\ud558\uac8c \uc57d\ud654\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74 \uc81c\ud734\ub97c \ud1b5\ud574 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\uad6c\ub9e4 \uc804\ub7b5 \uac15\ud654<\/span><\/strong><\/h5>\n<p>\ucc28\ub7c9\uc758 \ub192\uc740 \uac00\uaca9\uc744 \uc0dd\uac01\ud558\uba74, \uacf5\uae09\uad00\ub9ac\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4 \ud655\ub9bd\uc5d0 \uc788\uc5b4 \ub9e4\uc6b0 \uc911\uc694\ud55c \uce21\uba74\uc774\ub2e4. OEM\uc774 \uc544\ub2cc \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc740 \ud604\uba85\ud558\uac8c \ud560\uc778\uc728\uc744 \ud611\uc0c1\ud574\uc57c \ud560 \uac83\uc774\ub2e4. OEM\ub4e4\uc740 \ub300\ub9ac\uc810 \uac00\uaca9\ubcf4\ub2e4 \uc800\ub834\ud558\uac8c \ucc28\ub7c9\uc744 \uacf5\uae09\ud568\uc73c\ub85c\uc368 \ub300\ub9ac\uc810\ub4e4\uc744 \uc801\uc73c\ub85c \ub3cc\ub9ac\uc9c0 \uc54a\ub3c4\ub85d \uc720\uc758\ud574\uc57c \ud55c\ub2e4. \ubc88\ub4e4 \uad6c\ub3c5\uac00\uaca9 \ucc45\uc815\uc744 \ud1b5\ud574 \uc774 \ubb38\uc81c\ub97c \ud53c\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\uc790\uc0b0\ud65c\uc6a9\ub3c4 \uc0c1\uc2b9\uc744 \uc704\ud55c \uc7ac\uace0 \uad00\ub9ac<\/span><\/strong><\/h5>\n<p>\uace0\uac1d\ub4e4\uc774 \ucc28\ub7c9\uc744 \uad50\ud658\ud560 \uc218 \uc788\ub294 \uad6c\ub3c5 \ud504\ub85c\uadf8\ub7a8\uc740 \uc2dc\uc7a5 \uc7a0\uc7ac\ub825\uc774 \uc81c\ud55c\uc801\uc774\ub2e4. \uc720\uc9c0\uad00\ub9ac, \uc218\ub9ac, \uace0\uac1d \uc11c\ube44\uc2a4 \ub4f1 \uc6b4\uc601\uc758 \ud6a8\uc728\uc131\uc774 \ud575\uc2ec\uc774\ub2e4. \ube44\ud575\uc2ec \ubd84\uc57c\uc5d0 \ub300\ud574\uc11c\ub294 \uc81c\ud734\uc640 \uc544\uc6c3\uc18c\uc2f1\uc744 \uace0\ub824\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc7a5\ub2e8\uc810 \ubd84\uc11d<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\ubaa8\ub4e0 \uc720\ud615\uc758 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc774 \uad6c\ub3c5 \ud504\ub85c\uadf8\ub7a8\uc758 \ud61c\ud0dd, \uc704\ud5d8, \ud2b8\ub808\uc774\ub4dc\uc624\ud504\ub97c \uc0c1\uc138\ud788 \ubd84\uc11d\ud560 \ud544\uc694\uac00 \uc788\ub2e4. \ubb3c\ub9ac\uc801\uc73c\ub85c \ucc28\ub7c9\uc744 \uc18c\uc720\ud55c \ubaa8\ub4e0 \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub4e4\uc740 \uc794\uc874\uac00\uce58\uc704\ud5d8\uc5d0 \uc9c1\uba74\ud55c\ub2e4. \uc7ac\ubb34\uc81c\ud45c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uace0\ub824\ud574, \ucc28\ub7c9\uc758 \uc794\uc874\uac00\uce58\uc640 \ud65c\uc6a9\ub960\uc5d0 \ud2b9\ud788 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4. \uc2dc\uc7a5 \ubcc0\ub3d9\uc131 \ud639\uc740 \uc794\uc874\uac00\uce58\uc5d0 \ub300\ud55c \uacc4\uc0b0\uc624\ub958\ub294 \uc0ac\uc5c5\uc131\uc744 \ud574\uce60 \uc218 \uc788\ub2e4. OEM\uacfc \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc5d0\ub294 \uadf8 \uc704\ud5d8\uc774 \ub354\uc6b1 \ud074 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"font-size: 14pt;\"><strong>OEM<\/strong><\/span><\/h5>\n<p>\uad6c\ub3c5\uc740 \uc774\uc804\uc5d0\ub294 \uc601\ud5a5\ub825 \ubc16\uc5d0 \uc788\ub358 \uc5b4\ub5a4 \uac83, \uc989 \uace0\uac1d\uacfc\uc758 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \ubc1c\uc804\uc2dc\ud0ac \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud574 \uc900\ub2e4. \ub9ac\ub354\ub4e4\uc740 \uc2a4\uc2a4\ub85c \ub2e4\uc74c\uc758 \uc9c8\ubb38\uc744 \ud574\uc57c \ud55c\ub2e4.<\/p>\n<ul>\n<li>\uad6c\ub3c5 \ud504\ub85c\uadf8\ub7a8\uc740 \uc5b4\ub5bb\uac8c \uc6b0\ub9ac\uc758 \uc804\ud1b5\uc801\uc778 \ud310\ub9e4 \ucc44\ub110\uc744 \ubcf4\uc644\ud560 \uc218 \uc788\uc744\uae4c?<\/li>\n<li>\uace0\uac1d\uac00\uce58\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \uc81c\uacf5 \uac00\ub2a5\ud55c \ucd5c\uace0\uc758 \uc11c\ube44\uc2a4\ub294 \ubb34\uc5c7\uc778\uac00?<\/li>\n<li>\ub2e8\uc77c \ube0c\ub79c\ub4dc\ub9cc \uc81c\uacf5\ud560 \uac83\uc778\uac00, \uc5ec\ub7ec \ube0c\ub79c\ub4dc\ub97c \ucde8\uae09\ud560 \uac83\uc778\uac00?<\/li>\n<li>\uac00\uce58\uc0ac\uc2ac\uc758 \uc5b4\ub5a4 \ubd80\ubd84\uc5d0 \ucc38\uc5ec\ud560 \uac83\uc774\uba70, \uc5b4\ub5a4 \ubd84\uc57c\uc5d0 \ub300\ud574\uc11c\ub294 \ud611\ub825\uc0ac\ub97c \uad6c\ud560 \uac83\uc778\uac00?<\/li>\n<\/ul>\n<p>\uc18c\ube44\uc790 \ub300\uba74 \ud504\ub85c\uadf8\ub7a8\uc744 \uad6c\ucd95\ud558\uace0\uc790 \ud558\ub294 OEM\ub4e4\uc740 \uc628\ub77c\uc778\ub9c8\ucf00\ud305, \uace0\uac1d\uad00\uacc4\uad00\ub9ac, \uc6b4\uc601\uc5d0 \uc788\uc5b4 \uc790\uccb4 \uc5ed\ub7c9\uc744 \ud3c9\uac00\ud574\uc57c \ud560 \uac83\uc774\ub2e4. \uc5b4\ub5a4 \uc5ed\ub7c9\uc744 \ub0b4\ubd80\uc5d0\uc11c \uac1c\ubc1c\ud558\uace0, \uc5b4\ub5a4 \uc5ed\ub7c9\uc744 \ud611\ub825\uc0ac\uc5d0 \uc544\uc6c3\uc18c\uc2f1\ud560 \uc9c0 \uacb0\uc815\ud574\uc57c \ud55c\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \ub300\ub9ac\uc810\uc774 \uad6c\ub3c5\ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ub2f4\ub2f9\ud560 \uc5ed\ud560 \uc5ed\uc2dc \ud3c9\uac00\ud574\uc57c \ud55c\ub2e4\ub294 \uc810\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\uc2a4\ud0c0\ud2b8\uc5c5<\/span><\/strong><\/h5>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774 OEM\uc774\ub098 \ub9ac\uc2a4\ud68c\uc0ac\ub97c \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \ud070 \ud560\uc778\uc728\uc740 \ubb3c\ub7c9\uc774 \uc77c\uc815 \uaddc\ubaa8\uc5d0 \ub2e4\ub2e4\ub974\uac70\ub098 \ub300\ub9ac\uc810\ub4e4\uc774 \ubd88\ub9cc\uc744 \ud45c\ucd9c\ud558\uae30 \uc2dc\uc791\ud558\uba74 \uc989\uc2dc \uc0ac\ub77c\uc9c8 \uc218 \uc788\ub2e4. \ub610\ud55c \uacbd\uc81c \ubd88\ud669\uc5d0 \ub530\ub978 \uac11\uc791\uc2a4\ub7ec\uc6b4 \ub300\ub7c9 \ucde8\uc18c \ub4f1 \uac70\uc2dc\uc801 \uc704\ud5d8\uc5d0\ub3c4 \uc9c1\uba74\ud574 \uc788\ub2e4. \uc774\ub7f0 \uc704\ud5d8\uc744 \uadf9\ubcf5\ud558\uae30 \uc704\ud574, \ud2b9\ud788 \uc2e0\uaddc\uc9c4\ucd9c\uae30\uc5c5\ub4e4\uc740 \uc0ac\uc6a9\uc790 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \ud655\ub300\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uacbd\uc81c\uc131\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \ub178\ub825\ud574\uc57c \ud560 \uac83\uc774\ub2e4. \uac00\ub2a5\ud558\ub2e4\uba74, \uacf5\uae09\uc5c5\uccb4\uc640\uc758 \uacc4\uc57d\uc5d0 \uc720\uc5f0\uc131\uc744 \ucd94\uac00\ud558\ub294 \uac83\ub3c4 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc790\ub3d9\ucc28 \uad6c\ub3c5 \uc2dc\uc7a5\uc758 \uc804\ub9dd<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uc544\uc9c1 \ucd08\ucc3d\uae30\uc774\uace0 \uc2dc\uc791\uc774 \ubbf8\uc57d\ud558\uae30\ub294 \ud558\uc9c0\ub9cc, \uc790\ub3d9\ucc28 \uad6c\ub3c5\uc740 \uc2a4\uccd0 \uc9c0\ub098\uac08 \uc544\uc774\ub514\uc5b4\ub294 \uc544\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uc628\ub77c\uc778 \uc11c\ube44\uc2a4\uc640 \uad6c\ub3c5 \uae30\ubc18 \ubaa8\ub378\uc744 \uc810\uc810 \ub354 \ub9ce\uc774 \uc0ac\uc6a9\ud558\ub294 \uac83\uc740 \uc88b\uc740 \uc9d5\uc870\uc774\ub2e4. \uad6c\ub3c5\uc740 \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc774 \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \uc2dc\ub300\uc5d0 \ucc3e\uc544\uc654\ub2e4. \uae30\ubcf8 \uc18c\ub9e4 \ud310\ub9e4\uc5d0 \ub300\ud55c \uc555\ubc15\uc744 \ub290\ub07c\uba74\uc11c, OEM\uacfc \ub300\ub9ac\uc810\ub4e4\uc740 \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \uc120\ud638\ub3c4\ub97c \ucda9\uc871\uc2dc\ud0a4\uae30 \uc704\ud574 \ub9e4\ub825\uc801\uc778 \ubaa8\ube4c\ub9ac\ud2f0 \uc0c1\ud488\uc744 \uc804\ud1b5\uc801\uc778 \uc720\ud1b5\uc2dc\uc2a4\ud15c \uc774\uc678\uc758 \ubc29\uc2dd\uc73c\ub85c \uc81c\uacf5\ud560 \ud544\uc694\ub97c \uc778\uc2dd\ud558\uace0 \uc788\ub2e4. \ub530\ub77c\uc11c, \uc9c0\uae08\uc73c\ub85c\uc11c\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774 \ucd94\uc9c4\ub825\uc774 \uc788\uc9c0\ub9cc, OEM\uacfc \ub9ac\uc2a4\uae30\uc5c5\ub4e4\uc774 \uc790\uccb4 \ub0b4\ubd80\uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\ub97c \uc774\uc6a9\ud558\ub4e0 \ud639\uc740 \uc778\uc218\ud569\ubcd1\uc744 \ud1b5\ud574\uc11c\ub4e0 \uc774\ub97c \ub530\ub77c\uc7a1\uc744 \uac00\ub2a5\uc131\uc774 \ucda9\ubd84\ud788 \uc788\ub2e4.<\/p>\n<p>\uad6c\ub3c5\uc774 \uc790\ub3d9\ucc28 \uc5c5\uacc4\ub97c \ub4a4\uc9d1\uc5b4 \ub193\uc744 \uac83\uc778\uac00? \ub2f9\uc7a5\uc740 \uc544\ub2d0 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \ub137\ud50c\ub9ad\uc2a4(Netflix)\ub294 \uc601\ud654\uc81c\uc791\uc744 \ud558\uc9c0\ub9cc \uc544\uc9c1 \uc720\ub2c8\ubc84\uc124\uc2a4\ud29c\ub514\uc624(Universal Studios)\ub97c \ucd94\uc6d4\ud558\uc9c0 \ubabb\ud588\uc73c\uba70, \uc2a4\ud3ec\ud2f0\ud30c\uc774(Spotify)\uc758 \uc131\uacf5\ub3c4 \uc8fc\uc694 \uc74c\ubc18\uc0ac\ub85c\uc11c \uc6cc\ub108 \ube0c\ub77c\ub354\uc2a4(Warner Bros.)\ub97c \ub118\uc5b4\uc11c\uc9c0\ub294 \ubabb\ud588\ub2e4. \ud558\uc9c0\ub9cc \uc774 \ub450 \uad6c\ub3c5\uc758 \uc120\uad6c \uc5c5\uccb4\ub4e4\uc740 \uace0\uac1d \uc778\ud130\ud398\uc774\uc2a4\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \uc131\uacf5\ud588\uace0, \uadf8\ub807\uac8c \ud568\uc73c\ub85c\uc368 \uadf8\ub4e4\uc758 \uac00\uce58\ub294 \uae30\uc874 \uc5c5\uccb4\ub4e4\uc758 \uac00\uce58\ub97c \ub6f0\uc5b4\ub118\uc5c8\ub2e4.<\/p>\n<blockquote><p><strong>\uad6c\ub3c5\uc774 \uc790\ub3d9\ucc28 \uc5c5\uacc4\ub97c \ub4a4\uc9d1\uc5b4 \ub193\uc744 \uac83\uc778\uac00? \ub2f9\uc7a5\uc740 \uc544\ub2d0 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/strong><\/p><\/blockquote>\n<p>\uc77c\ub2e8 \uc2dc\uc7a5 \uc120\ub3c4\uae30\uc5c5\uc774 \uac00\uce58\uc0ac\uc2ac\uc744 \ub530\ub77c \ubd80\uc0c1\ud558\uae30 \uc2dc\uc791\ud558\uba74, \ud569\ubcd1\uacfc \ub354\ubd88\uc5b4 \uc790\uae08\uc870\ub2ec\uc774 \uc9c0\uc18d\ud574\uc11c \uc9c4\ud589\ub420 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. BCG\uc758 \ubd84\uc11d\uc73c\ub85c\ub294 \uad6c\ub3c5 \uc2dc\uc7a5\uc740 \uc2b9\uc790\ub3c5\uc2dd\uc758 \uc2dc\uc7a5\uc740 \uc544\ub2d0 \uac83\uc774\ub2e4. \uc9c4\uc785\uc7a5\ubcbd\uc774 \ub0ae\uc744 \ubfd0 \uc544\ub2c8\ub77c, \ub2e8\uc77c \uc0c1\ud488\uc774 \uc788\ub294 \uac83\ub3c4 \uc544\ub2c8\ub2e4. \uc5ec\ub7ec \uc81c\uacf5\uc5c5\uccb4\uac00 \ud504\ub9ac\ubbf8\uc5c4 \ud639\uc740 \ub9e4\uc2a4 \ub9c8\ucf13, \uac1c\uc778 \ud639\uc740 \uae30\uc5c5 \uace0\uac1d \ub4f1 \ub2e4\uc591\ud55c \uc138\uadf8\uba3c\ud2b8\ub97c \uacf5\ub7b5\ud560 \uc218 \uc788\ub294 \uc5ec\uc9c0\uac00 \ucda9\ubd84\ud558\uba70, \uac01\uac01 \ub2e4\ub978 \ube0c\ub79c\ub4dc, \uc5d4\uc9c4 \uc720\ud615, \ucc28\ub7c9 \ud06c\uae30, \uacc4\uc57d \ud2b9\uc9d5\uc774 \ub2e4\ub978 \uc9c0\uc5ed\uc744 \uc11c\ube44\uc2a4\ud560 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4.<\/p>\n<p>\ub2e4\uc2dc \ub9d0\ud574, \uad6c\ub3c5\uc740 \uc2e0\ucc28\ud310\ub9e4\ub97c \uc5b5\uc81c\ud558\uc9c0\ub294 \uc54a\uc73c\ub9ac\ub77c\ub294 \uac83\uc774 \uad6c\ub3c5 \uc11c\ube44\uc2a4 \uc9c0\uc9c0\uc790\ub4e4\uc758 \uacac\ud574\uc774\ub2e4. \uc624\ud788\ub824, \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub85c \uc778\ud574 \ub354 \ub9ce\uc740 \uc0ac\ub78c\uc774 \ube0c\ub79c\ub4dc\uc5d0 \ub178\ucd9c\ub428\uc73c\ub85c\uc368, \ud5a5\ud6c4 \uc790\ub3d9\ucc28 \ud310\ub9e4\uac00 \uc0c1\uc2b9\ud560 \uac83\uc774\ub2e4. \ubb34\uc5c7\ubcf4\ub2e4 \uad6c\ub3c5\uc740 \uc62c\uc778\ud074\ub8e8\uc2dc\ube0c \ub514\uc9c0\ud138 \uc790\ub3d9\ucc28 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5d0 \ub300\ud574 \ub354\uc6b1 \ucee4\uc9c0\uace0 \uc788\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \uc218\uc694\ub97c \ucda9\uc871\uc2dc\ud0ac \uac83\uc774\ub2e4. \ub204\uac00 \uc774 \uc218\uc694\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ucda9\uc871\uc2dc\ud0ac \uac83\uc778\uc9c0\ub294 \uc9c0\ucf1c\ubd10\uc57c \ud560 \uac83\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2021\/how-car-subscriptions-impact-auto-sales#close-modal\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\ud558\uae30\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc544\uc9c1 \ucd08\ucc3d\uae30\uc774\uace0 \uc2dc\uc791\uc774 \ubbf8\uc57d\ud558\uae30\ub294 \ud558\uc9c0\ub9cc, \uc790\ub3d9\ucc28 \uad6c\ub3c5\uc740 \uc2a4\uccd0 \uc9c0\ub098\uac08 \uc544\uc774\ub514\uc5b4\ub294 \uc544\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uc628\ub77c\uc778 \uc11c\ube44\uc2a4\uc640 \uad6c\ub3c5 \uae30\ubc18 \ubaa8\ub378\uc744 \uc810\uc810 \ub354 \ub9ce\uc774 \uc0ac\uc6a9\ud558\ub294 \uac83\uc740 \uc88b\uc740 \uc9d5\uc870\uc774\ub2e4. <\/p>\n","protected":false},"author":1,"featured_media":4339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[35,32],"tags":[152,150,151],"class_list":{"0":"post-4332","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ig-en","8":"category-industry","9":"tag-152","10":"tag-150","11":"tag-151"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=4332"}],"version-history":[{"count":5,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4332\/revisions"}],"predecessor-version":[{"id":4344,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4332\/revisions\/4344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/4339"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=4332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=4332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=4332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}