{"id":4403,"date":"2021-10-06T15:30:42","date_gmt":"2021-10-06T06:30:42","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=4403"},"modified":"2021-11-01T10:50:47","modified_gmt":"2021-11-01T01:50:47","slug":"personalized-offers-have-a-potential-70-billion-dollar-growth-opportunity","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/personalized-offers-have-a-potential-70-billion-dollar-growth-opportunity\/","title":{"rendered":"\uc18c\ub9e4\uae30\uc5c5\uc758 \uc0c8\ub85c\uc6b4 \uac00\ub2a5\uc131, \ud574\ub2f5\uc740 &#8216;\uac1c\uc778 \ub9de\ucda4\ud654&#8217;"},"content":{"rendered":"<blockquote><p><strong>&#8216;\uac1c\uc778 \ub9de\ucda4\ud654&#8217;\ub77c\ub294 \ubb34\uc9c0\uac1c\uc758 \ub05d\uc5d0\ub294 \ud669\uae08\uc774 \uae30\ub2e4\ub9ac\uace0 \uc788\ub2e4. \uc774\ub97c \uc5bb\uae30 \uc704\ud574 \uc18c\ub9e4\uae30\uc5c5\uc740 \uace0\uac1d \uacbd\ud5d8, \uae30\uc220, \uc6b4\uc601 \ubaa8\ub378\uc5d0 \uc9d1\uc911\ud560 \ud544\uc694\uac00 \uc788\ub2e4.<\/strong><\/p><\/blockquote>\n<p>2\ub144 \uc804 \ub9c8\uce58 \ub9e4\uc7a5 \ub0b4 \ubaa8\ub4e0 \uc0c1\ud488 \uac00\uaca9\uc774 40% \uc778\ud558\ud55c \uac83\ucc98\ub7fc \ubcf4\uc600\ub358 \ub54c\ub97c \uae30\uc5b5\ud558\ub294\uac00? \ucf54\ub85c\ub098 19 \uc704\uae30\uac00 \ub2e5\uce58\uc790 \uc77c\ubd80 \uce74\ud14c\uace0\ub9ac\ub4e4\uc740 \uc5c4\uccad\ub09c \uacf5\uae09 \ubd80\uc871 \uc0ac\ud0dc\uc5d0 \uc9c1\uba74\ud588\uc73c\uba70 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \ud504\ub85c\ubaa8\uc158\uc744 \ucca0\uc218\uc2dc\ucf30\ub2e4. \ud604\uc7ac, \ub9ce\uc740 \uc18c\ub9e4 \uae30\uc5c5\ub4e4\uc740 \ud32c\ub370\ubbf9 \uc774\ud6c4\uc758 \uc138\uc0c1\uc5d0\uc11c \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\uc548\uc744 \uc7ac\uad6c\uc0c1\ud558\uace0 \uc788\ub2e4. \uc774\uc640 \ub3d9\uc2dc\uc5d0, \ubb3c\uac00 \uc555\ubc15\uc73c\ub85c \uc778\ud574 \uc0c1\uc2dc\uc801\uc778 \uac00\uaca9\uc744 \uc778\uc0c1\ud560 \uc218\ubc16\uc5d0 \uc5c6\ub294 \uc0c1\ud669\uc774\ub2e4. \uc131\uacf5\uc801\uc778 \uae30\uc5c5\ub4e4\uc740 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8, \uad6c\ub9e4 \ub9e5\ub77d, \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\ubcc4\ub85c \uac00\uaca9 \uc778\uc0c1\uc744 \ucc28\ubcc4\ud654\ud558\ub294 \uc815\uad50\ud55c \uc811\uadfc\ubc29\uc2dd\uc744 \ud65c\uc6a9\ud560 \uac83\uc774\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ud604\uc2e4 \uc18d\uc5d0\uc11c, \uc6b0\ub9ac\ub294 &#8216;\uac1c\uc778 \ub9de\ucda4\ud654&#8217; \uc804\ub7b5\uc744 \ud655\uc7a5\ud560 \ud544\uc694\uac00 \uc788\ub2e4. \ube44\ud6a8\uc728\uc801 \ud504\ub85c\ubaa8\uc158 \ud504\ub85c\uadf8\ub7a8\uc758 \uac1c\uc120\uc5d0 \ub300\ud55c \ubca4\ub354\uc758 \uac1c\ubc29\uc801\uc778 \ud0dc\ub3c4\uc640 \uc801\uc808\ud55c \ub370\uc774\ud130, \uae30\uc220, \ud504\ub85c\uc138\uc2a4\uc758 \uac00\uc6a9\uc131 \ub355\ubd84\uc5d0, \ud5a5\ud6c4 \uc0bc \ub144 \uac04 \uc8fc\uc694 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \ub9e4\uc2a4 \ud504\ub85c\ubaa8\uc158\uc5d0\uc11c \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\uc758 \ud655\ub300\ub85c \uc804\ud658\ud558\uac8c \ub420 \uac83\uc774\ub2e4. \uc6b0\ub9ac\uc758 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, \ub9e4\uc2a4 \ud504\ub85c\ubaa8\uc158 \uc9c0\ucd9c\uc758 25%\ub97c \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\ub85c \uc804\ud658\ud560 \uacbd\uc6b0 \ud22c\uc790\uc218\uc775\ub960(ROI)\uc740 200% \uc99d\uac00\ud560 \uac83\uc774\uba70, \uadf8 \uacb0\uacfc \uc5f0\uac04 700\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc758 \ub9e4\ucd9c \uc131\uc7a5 \uae30\ud68c\uac00 \ucc3d\ucd9c\ub420 \uc218 \uc788\ub2e4. \ub300\ubd80\ubd84\uc758 \uc18c\ub9e4\uae30\uc5c5\uc5d0\uc11c 2022\ub144\ub3c4 \uacf5\uae09\uc5c5\uccb4 \ud611\uc0c1\uc774 \uc9c4\ud589 \uc911\uc778 \ubc14\ub85c \uc9c0\uae08\uc774 \uc870\uce58\ub97c \ucde8\ud560 \ub54c\uc774\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098, \ub192\uc740 \uc218\uc775\ub960\uc774 \ubcf4\uc7a5\ub41c \uac83\uc740 \uc544\ub2c8\ub2e4. \uc131\uacf5\uc744 \uc704\ud574\uc11c\ub294 \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\ub97c \ub9e4\ub044\ub7fd\uac8c \uace0\uac1d \uacbd\ud5d8\uc5d0 \ud1b5\ud569\uc2dc\ucf1c\uc57c \ud55c\ub2e4. \ub2e4\ud589\ud788, \uae30\uc131 \uae30\uc220\uc744 \uc774\uc6a9\ud558\uc5ec \uadf8\ub7ec\ud55c \ub178\ub825\uc758 \ub9ce\uc740 \ubd80\ubd84\uc744 \uc790\ub3d9\ud654\ud560 \uc218 \uc788\ub2e4. \uc18c\ub9e4 \uae30\uc5c5\ub4e4\uc740 \uce74\ud14c\uace0\ub9ac \ubc0f \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc911\uc559\uc5d0\uc11c \uace0\uac1d \ud22c\uc790\uc758 \ucd5c\uc801 \uad6c\uc131\uc744 \uc870\uc728\ud560 \uc218 \uc788\ub294 \uc6b4\uc601 \ubaa8\ub378\ub3c4 \ud544\uc694\ub85c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0\uc11c \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 <\/strong><strong>\uac1c\uc778 \ub9de\ucda4\ud654<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\ud32c\ub370\ubbf9\uc740 \uc18c\ube44\uc790\uc758 \uae30\uc874 \uad6c\ub9e4 \uc2b5\uad00\uc5d0 \uc2ec\uac01\ud55c \uc9c0\uc7a5\uc744 \uc8fc\uc5c8\uace0, \uc774\ub85c \uc778\ud574 \uc18c\ube44\uc790\ub294 \uc0c8\ub85c\uc6b4 \ud310\ub9e4\uc790 \ubc0f \ube0c\ub79c\ub4dc\ub97c \uc2dc\ub3c4\ud558\uac8c \ub418\uc5c8\uc73c\uba70, \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \ubc29\uc2dd, \uc18c\ube44\uc790\uc758 \uac00\uce58\uc5d0 \ub300\ud55c \uc0dd\uac01\uc740 \ud06c\uac8c \ubcc0\ud654\ub418\uc5c8\ub2e4. \uc774\ub7ec\ud55c \ud070 \ubcc0\ud654\ub294 \uc18c\ub9e4 \uae30\uc5c5\ub4e4\uc5d0\uac8c \ud504\ub85c\ubaa8\uc158 \uc811\uadfc\ubc29\uc2dd\uc744 \uc7ac\uc124\uc815\ud558\uace0 \ub354 \ud6a8\uacfc\uc801\uc778 \uace0\uac1d \uc804\ub7b5\uc744 \ud1b5\ud574 \ud22c\uc790(\uc885\ub958 \ubc0f \uc218\uc900)\uc5d0 \uc77c\uad00\uc131\uc744 \ubd80\uc5ec\ud560 \uc77c\uc0dd\uc77c\ub300\uc758 \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ud504\ub85c\ubaa8\uc158 \uc811\uadfc\ubc29\uc2dd\uc758 \uc7ac\uc124\uc815\uc740 \ubb3c\uac00 \uc0c1\uc2b9\uc758 \ub9e5\ub77d \uc18d\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0 \uc788\ub2e4. \uc77c\ubd80 \ubb3c\uac00\uac00 \uac00\uce58\uc0ac\uc2ac \uc804\ubc18\uc5d0\uc11c \uae09\uc0c1\uc2b9\ud568\uc5d0 \ub530\ub77c, \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \ube44\uc6a9 \uc0c1\uc2b9\uc744 \uc18c\ube44\uc790\uc5d0\uac8c \ub5a0\ub118\uaca8 \ub9c8\uc9c4\uc744 \ubcf4\uc874\ud560 \uc218\ubc16\uc5d0 \uc5c6\uc5c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \ubbf8\uad6d \uc18c\ube44\uc790 \ubb3c\uac00\ub294 2020\ub144 \uc5ec\ub984\ubd80\ud130 2021\ub144 \uc5ec\ub984 \uc0ac\uc774\uc5d0 5% \uc774\uc0c1 \uc99d\uac00\ud588\uc73c\uba70, \uc774\ub294 2008\ub144 9\uc6d4 \uc138\uacc4\uae08\uc735\uc704\uae30\uc758 \uc808\uc815\uae30 \uc774\ud6c4 \uac00\uc7a5 \ud070 \ud3ed\uc758 \uc99d\uac00\uc600\ub2e4. \uc601\uad6d\uc758 \ubb3c\uac00 \uc0c1\uc2b9\uc740 4\uac1c\uc6d4 \uc5f0\uc18d \uc774\uc5b4\uc84c\uc73c\uba70 \ud604\uc7ac\ub294 \uc0bc \ub144 \ub9cc\uc758 \ucd5c\uace0\uce58\ub97c \uae30\ub85d\ud558\uace0 \uc788\ub2e4. \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub9c8\ub2e4 \uac00\uaca9 \ubbfc\uac10\ub3c4\uac00 \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0 \uc77c\uad04\uc801\uc778 \uac00\uaca9 \uc778\uc0c1\uc740 \ud6a8\uacfc\uac00 \uc5c6\uc744 \uac83\uc774\ub2e4. \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4\ub3c4 \ud504\ub85c\ubaa8\uc158 \uc811\uadfc\ubc29\uc2dd\uc758 \ud0c8 \ud3c9\uade0\ud654 \ub178\ub825\uc774 \ud544\uc694\ud558\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc640\ud574\uc640 \ubb3c\uac00 \uc0c1\uc2b9 \uc0c1\ud669\uc5d0\uc11c, \uc18c\ub9e4 \uae30\uc5c5\ub4e4\uc740 \uace0\uac1d \uc720\uce58 \ubc0f \uac00\uce58 \ucc3d\ucd9c\uc744 \uc704\ud574 \uc2e4\uc2dc\ud558\ub294 \ud22c\uc790\uc758 \uc885\ub958\uc5d0 \ub300\ud574 \uc804\uccb4\uc801\uc778 \uad00\uc810\uc5d0\uc11c \uc0dd\uac01\ud574\ubcfc \ud544\uc694\uac00 \uc788\ub2e4. \uc18c\ub9e4 \uae30\uc5c5\ub4e4\uc774 ROI \ucd5c\uc801\ud654\ub97c \uc704\ud574 \uc120\ubcc4\ud558\uace0 \uc870\ud569\ud558\ub294 \uc0c1\ud638 \uc5f0\uacb0\ub41c \u201c\uac00\uce58\ud22c\uc790 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\u201d\ub294 \uc8fc\ub85c \uac00\uaca9 \uacb0\uc815, \ub9e4\uc2a4 \ud504\ub85c\ubaa8\uc158, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8, \uac1c\uc778 \ub9de\ucda4 \uc624\ud37c \ub4f1\uc73c\ub85c \uad6c\uc131\ub41c\ub2e4. (\ubcf4\uae30 1 \ucc38\uc870) \uc774\ub7ec\ud55c \ud22c\uc790\ub4e4\uc5d0 \ub300\ud55c \uc790\uae08\uc758 \ubd84\ubc30\ub294 \uc624\ud37c\uc758 \uacbd\uc81c \ub17c\ub9ac\ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d\uc758 \uac00\uce58 \uc778\uc2dd\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4405\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-1-KR-1.png\" alt=\"\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-1-KR-1.png 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-1-KR-1-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-1-KR-1-1024x576.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-1-KR-1-768x432.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-1-KR-1-696x392.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-1-KR-1-1068x601.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-1-KR-1-747x420.png 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\uc624\ud504\ub77c\uc778 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc9c0\ucd9c\uc758 \ud070 \ubd80\ubd84\uc744 \ud504\ub85c\ubaa8\uc158\uc5d0 \uc9d1\uc911\ud558\ub294\ub370, \ud3c9\uade0 \uc218\uc775\ub960\uc740 \uc800\uc870\ud558\ub2e4. \uadf8\ub7ec\ub098, \uc120\ub3c4 \uae30\uc5c5\ub4e4\uc740 \uc778\uacf5\uc9c0\ub2a5 \uae30\ubc18 \ubd84\uc11d \uc5d4\uc9c4\uc744 \uc774\uc6a9\ud574 \ub2e4\uc591\ud55c \uace0\uac1d \ud22c\uc790 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc9c0\ucd9c\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uc788\uc5b4 \uc5c4\uccad\ub09c \ud6a8\uacfc\ub97c \uac70\ub450\uc5c8\ub2e4. \uacf5\ud1b5\uc758 \ud6a8\uacfc\uc131 \ucc99\ub3c4\ub97c \ucc3d\ucd9c\ud568\uc73c\ub85c\uc368, \uc774\ub4e4 \uae30\uc5c5\uc740 \ub2e4\uc591\ud55c \uc811\uadfc\ubc29\uc2dd\uc5d0 \uc758\ud55c \uc99d\ubd84 \uc218\uc775\ub960(incremental return)\uc744 \uac19\uc740 \uc870\uac74\uc73c\ub85c \ube44\uad50\ud560 \uc218 \uc788\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c\uc5d0\ub294 \ud1b5\ucc30\ub825\uc744 \uc774\uc6a9\ud574 \ud6a8\uacfc\uc801\uc73c\ub85c \uc9c0\ucd9c\uc744 \uc7ac\ubd84\ubc30\ud55c\ub2e4. \uc6b0\ub9ac\uc758 \uacbd\ud5d8\uc5d0 \ub530\ub974\uba74, \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uace0\uac1d\uacfc\uc758 \uad00\ub828\uc131\uc774 \ub5a8\uc5b4\uc9c0\uac70\ub098 \uac15\ub825\ud55c ROI\ub97c \ucc3d\ucd9c\ud558\uc9c0 \ubabb\ud558\ub294 \ubd84\uc57c\uc758 \uc790\uae08\uc744 \ub354 \ud070 \uac00\uce58 \uc778\uc2dd\uc774\ub098 \uc218\uc775\ub960\uc744 \ucc3d\ucd9c\ud558\ub294 \ubd84\uc57c\ub85c \uc7ac\ubd84\ubc30\ud560 \ub54c \ud6a8\uc728\uc131\uc774 \ud06c\uac8c \uac1c\uc120\ub41c\ub2e4. \uc608\ub97c \ub4e4\uba74, \uc0c1\uc2dc \uc800\uac00 \ud310\ub9e4(everyday low price)\ub294 \uc77c\ubd80 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\uc2dd\uc77c \uc218 \uc788\uc73c\ub098 \ub2e4\ub978 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub294 \ud504\ub85c\ubaa8\uc158\uc774 \ub354 \ud6a8\uacfc\uc801\uc774\ub2e4.<\/p>\n<blockquote><p><strong>\ubca4\ub354\uc640 \ubbf8\uad6d \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \ud604\uc7ac \ud2b8\ub808\uc774\ub4dc \ubc0f \uc1fc\ud37c \ub9c8\ucf00\ud305\uc758 \uc57d 5%\ub9cc\uc744 \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\uc5d0 \uc9c0\ucd9c\ud55c\ub2e4. \uc774\ub7ec\ud55c \ube44\uc911\uc740 \uc801\uc5b4\ub3c4 \uc804\uccb4\uc5d0\uc11c 25% &#8211; \uadf8\ub9ac\uace0 \uc77c\ubd80 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub294 \ucd5c\uc18c 50%\ub294 \ub418\uc5b4\uc57c \ud55c\ub2e4.<\/strong><\/p><\/blockquote>\n<p>\uc18c\ub9e4\uae30\uc5c5\uc740 \uc790\uae08\uc744 \uc7ac\ubd84\ubc30\ud560 \ub54c \ub9e4\uc2a4 \ud504\ub85c\ubaa8\uc158\uc5d0\uc11c \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\ub85c\uc758 \uc804\ud658\uc744 \uc6b0\uc120\uc801\uc73c\ub85c \uc2e4\uc2dc\ud574\uc57c \ud55c\ub2e4. \ubca4\ub354\uc640 \ubbf8\uad6d \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \ud604\uc7ac \ud2b8\ub808\uc774\ub4dc \ubc0f \uc1fc\ud37c \ub9c8\ucf00\ud305(\uad11\uace0 \uc81c\uc678)\uc5d0 1,400\uc5b5\uc5d0\uc11c 2,000\uc5b5 \ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud558\uace0 \uc788\uc73c\ub098 \uadf8 \uae08\uc561\uc758 \uc57d 5%\ub9cc\uc744 \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\uc5d0 \uc4f0\uace0 \uc788\ub2e4. (\ubcf4\uae30 2 \ucc38\uc870) \uc6b0\ub9ac\ub294 \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\uc758 \uc9c0\ucd9c \ube44\uc911\uc774 \uc804\uccb4\uc801\uc73c\ub85c\ub294 \ucd5c\uc18c 25%, \uc77c\ubd80 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub294 \ucd5c\uc18c 50%\ub294 \ub418\uc5b4\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4406\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-2-KR-1.png\" alt=\"\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-2-KR-1.png 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-2-KR-1-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-2-KR-1-1024x576.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-2-KR-1-768x432.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-2-KR-1-696x392.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-2-KR-1-1068x601.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-2-KR-1-747x420.png 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\ud604\uc7ac, \ub300\ubd80\ubd84\uc758 \uc18c\ub9e4 \uae30\uc5c5\ub4e4\uc740 \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\ub97c \uc2dc\ubc94 \uc6b4\uc601\ud55c \uacbd\ud5d8\uc774 \uc788\ub2e4. \uc77c\ubd80 \uae30\uc5c5\ub4e4\uc740 \uc774\ub97c \uc0c1\ub2f9 \uc218\uc900 \ud655\uc7a5\ud558\uc5ec \ud6a8\uacfc\uc131\uc744 \uc785\uc99d\ud588\ub2e4. \uc81c\ubc18 \uc0b0\uc5c5 \uc804\ubc18\uc5d0 \uac78\uce5c \uc57d 100\uc5ec \uac1c\uc758 BCG \uace0\uac1d\uc0ac\uc640\uc758 \uacbd\ud5d8\uc5d0 \ub530\ub974\uba74, \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\uc758 \ud6a8\uacfc\ub294 \uc801\uc5b4\ub3c4 \ud3c9\uade0\uc801\uc778 \ub9e4\uc2a4 \ud504\ub85c\ubaa8\uc158\uc758 \ud6a8\uacfc\uc758 \ub450 \ubc30\uc5d0 \ub2ec\ud55c\ub2e4. \uc8fc\uc9c0\ud588\ub4ef\uc774, \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\uc758 \ud655\ub300 \uc801\uc6a9\uc73c\ub85c \uc804\ud658\ud560 \uacbd\uc6b0, \uc120\ub3c4\uc801\uc73c\ub85c \uc804\ud658\ud55c \uc18c\ub9e4\uae30\uc5c5\uc758 \uc5f0\ub9e4\ucd9c\uc740 700\uc5b5 \ub2ec\ub7ec \uc774\uc0c1 \uc99d\ub300\ub420 \uac83\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc120\ub3c4\uc801\uc778 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc774 \ubcf4\uc5ec\uc8fc\ub294 \uac00\ub2a5\uc131<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\ud22c\uc790\ub97c \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\uc5d0 \uc7ac\ubd84\ubc30\ud55c \uc120\ub3c4\uc801 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc81c\ubc18 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ud6a8\uacfc\ub97c \ubcf4\uace0 \uc788\uc73c\uba70 \uc2dc\ubc94\uc6b4\uc601\uc5d0\uc11c \ud655\ub300\uc801\uc6a9\uc73c\ub85c \uc804\ud658\ud558\uace0 \uc788\ub2e4. \uc608\ub97c \ub4e4\uba74, \uc2a4\ud0c0\ubc85\uc2a4\ub294 \uc608\uc804\ubd80\ud130 \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\ub85c \uc2e4\ud604\ub418\ub294 \ud6a8\uacfc\uc5d0 \ub300\ud574 \uacf5\uacf5\uc5f0\ud558\uac8c \ubc1d\ud600\uc654\ub2e4. \ub9e4\uc2a4 \ud504\ub85c\ubaa8\uc158(\ud574\ud53c\uc544\uc6cc \ubc0f \uc601\uc218\uc99d \uc6b0\ub300 \ud504\ub85c\uadf8\ub7a8(treat receipt) \ub4f1)\uc744 \uc911\ub2e8\ud55c \ub300\uc2e0 \uac01 \uc2a4\ud0c0\ubc85\uc2a4 \ub9ac\uc6cc\ub4dc \ud68c\uc6d0\uc5d0 \ub9de\ucda4\ud654\ub41c \uac8c\uc784\ud615 \uc2a4\ud398\uc15c \uc624\ud37c\uc5d0 \uc8fc\ub825\ud55c\ub2e4. \uadf8\ub7ec\ud55c \uc624\ud37c\uc758 \ud655\ub300\uc801\uc6a9\uc73c\ub85c \uc218\ub144\uac04 \uc804\ub144\ub3d9\uae30 \ub300\ube44 \ud68c\uc6d0 \uc9c0\ucd9c\uc561 \uc99d\uac00\uc728\uc740 8%\ub85c \uc720\uc9c0\ub418\uace0 \uc788\uc73c\uba70 \uc720\uc0ac\ud55c \ub9e4\uc7a5 \ub9e4\ucd9c \uc99d\uac00\ub3c4 \ucd09\uc9c4\ub418\uc5c8\ub2e4.<\/p>\n<p>\uc2dd\ub8cc\ud488, \uc57d\uad6d, \ub9e4\uc2a4, \ud3b8\uc758\uc810 \ubd80\ubd84\uc758 \ucd5c\uc0c1\uc704 \uae30\uc5c5\ub4e4\ub3c4 \uc774\ub7ec\ud55c \uae30\ud68c\ub97c \uc2e4\ud604\ud558\uace0 \uc788\ub2e4. \ucd5c\uadfc, \ubd81\ubbf8 \uc9c0\uc5ed\uc758 \ud55c \ub300\ud615 \ud3b8\uc758\uc810 \ubc0f \uc57d\uad6d \uccb4\uc778\uc740 \ubca4\ub354\uac00 \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\uc5d0 \ub300\ud574 \ub300\uaddc\ubaa8\ub85c \ud380\ub529\ud560 \uc218 \uc788\ub294 \ube0c\ub79c\ub4dc \uc624\ud37c \ub2a5\ub825\uc744 \ud655\ub300 \uc2e4\uc2dc\ud588\ub2e4. \ud32c\ub370\ubbf9 \ub3d9\uc548, \uc774\ub294 \uba87\uba87 \ud575\uc2ec \uacf5\uae09\uc5c5\uccb4\uc758 \uc810\uc99d\uc801 \ud380\ub529(incremental funding)\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc744 \ubfd0 \uc544\ub2c8\ub77c \ub9e4\uc2a4 \ud504\ub85c\ubaa8\uc158 \ud380\ub529\uc5d0\uc11c \uc0c1\ub2f9 \ubd80\ubd84 \ubc97\uc5b4\ub0a0 \uc218 \uc788\uac8c \ud574\uc8fc\uc5c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \uc774\ub85c \uc778\ud574 \uc21c\uc99d\ubd84 \ub9e4\ucd9c(net incremental revenue) 1\uc5b5 \ub2ec\ub7ec\uac00 \ucc3d\ucd9c\ub418\uc5c8\uc744 \ubfd0 \uc544\ub2c8\ub77c \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\ub85c \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \uace0\uac1d \uc218\uac00 50% \uc99d\uac00\ud588\ub2e4\ub294 \uc810\uc774\ub2e4. \ubbf8\uad6d \uc8fc\uc694 \uc2dd\ub8cc\ud488 \uae30\uc5c5 \ubc0f \ub300\ud615 \ud560\uc778\uc810 \ub4f1 \uae30\ud0c0 \uc2dd\ud488 \ubc0f \ub9e4\uc2a4 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc131\uacf5\uc801\uc778 \uc2dc\ubc94\uc6b4\uc601\uc744 \uac70\uce5c \ub4a4 \ubca4\ub354\uc640 \ud568\uaed8 \uc774\uc640 \ube44\uc2b7\ud55c \ud504\ub85c\uadf8\ub7a8\uc744 \ud655\ub300 \uc6b4\uc601\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\ub294 \uc720\ub7fd\uc5d0\uc11c\ub3c4 \uc804\uac1c\ub418\uace0 \uc788\ub2e4. \uc608\ub97c \ub4e4\uba74, \ud55c \uc720\ub7fd \uc2dd\ub8cc\ud488 \uae30\uc5c5\uc740 \uc5c4\uccad\ub09c \ud6a8\uacfc\ub97c \uac70\ub450\uc5c8\ub2e4. \uc774 \uae30\uc5c5\uc740 \uacfc\uac70\uc5d0 \ub9e4\uc2a4 \ub9c8\ucf13 \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud574 \ub9e4\ucd9c\uc758 \uc57d 30%\ub97c \ucc3d\ucd9c\ud588\uc5c8\ub2e4. \uac1c\uc778\ud654 \uc804\ud658\uc744 \uc2dc\uc791\ud55c \uc774 \ud68c\uc0ac\ub294 \ud6e8\uc52c \ub354 \ub192\uc740 ROI \ub2ec\uc131\uc744 \ubaa9\ud45c\ub85c \ud558\uace0, \ubaa8\ub4e0 \ub9e4\uc2a4 \ubc0f \uac1c\uc778 \ub9de\ucda4 \ud504\ub85c\ubaa8\uc158\uc758 \uc9c4\uc815\ud55c \uc21c\uc99d\uac00 \uc131\uacfc(incremental performance)\ub97c \ud3c9\uac00\ud558\uae30 \uc704\ud574 \ucca8\ub2e8 \ubd84\uc11d \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud588\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ub2e4\uc591\ud55c \uc885\ub958\uc758 \uace0\uac1d \ud22c\uc790\ub97c \ub3d9\uc77c\ud55c \uc870\uac74\uc5d0\uc11c \ube44\uad50\ud558\uae30 \uc704\ud55c \uacf5\ud1b5 \ucc99\ub3c4\ub3c4 \uc218\ub9bd\ud588\ub2e4. \uc774 \uae30\uc5c5\uc740 \uc774\ucc98\ub7fc \ub9e4\uc2a4\uc5d0\uc11c \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\ub85c \uc601\ub9ac\ud558\uac8c \uc804\ud658\ud568\uc73c\ub85c\uc368 200 \ubca0\uc774\uc2dc\uc2a4 \ud3ec\uc778\ud2b8 \uc774\uc0c1 \ub9c8\uc9c4\uc744 \uc99d\ub300\ud588\ub2e4.<\/p>\n<p>\ud328\uc158 \ubc0f \uc758\ub958 \ubd80\ubb38\ub3c4 \uc774\ub7ec\ud55c \uae09\uaca9\ud55c \ubcc0\ud654\uc758 \ud61c\ud0dd\uc744 \ubcf4\uace0 \uc788\ub2e4. \uc7ac\uace0 \uc18c\uc9c4\uc5d0 \ub9e4\uc2a4 \ud310\ub9e4\ub97c \uc774\uc6a9\ud558\ub294 \uac83\uc5d0 \uc624\ub7ab\ub3d9\uc548 \uc775\uc219\ud574\uc838 \uc788\ub358 \uc774 \uc0b0\uc5c5\uc740 \ud604\uc7ac\ub294 \uac1c\uc120\ub41c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \uc2e4\ud589\ud558\uace0 \uc788\uc744 \ubfd0 \uc544\ub2c8\ub77c \uae30\uc131 \uae30\uc220\uc744 \uc774\uc6a9\ud574 \uac1c\uc778 \ub9de\ucda4 \ucc4c\ub9b0\uc9c0 \uae30\ubc18 (\u201cx \uae08\uc561\uc744 \uc9c0\ucd9c\ud558\uba74 y \uae08\uc561\uc744 \ubc1b\ub294\u201d) \ub9ac\uc6cc\ub4dc\ub97c \uc2e4\uc2dc\ud558\uace0 \uc788\ub2e4. \ub9ce\uc740 \uacbd\uc6b0 \uae30\ud504\ud2b8 \uce74\ub4dc \ud615\ud0dc\uc778 \uc774\ub7ec\ud55c \ub9ac\uc6cc\ub4dc\ub294 \uac1c\ubcc4 \uace0\uac1d\uc758 \uc810\uc9c4\uc801\uc778 \uad6c\ub9e4 \uc99d\uac00\ub97c \ucd09\uc9c4\ud55c\ub2e4. \ud39c\ub370\ubbf9 \uc9c1\uc804, 10\uc5b5 \ub2ec\ub7ec \uac00\uce58\uc758 \ud55c \ube0c\ub79c\ub4dc\ub294 \uc774\ub7ec\ud55c \uc804\uc220\uc744 \uc774\uc6a9\ud574 \uc5f0\uac04 \uc21c\uc99d\uac00 EBITDA 2,500\ub9cc \ub2ec\ub7ec\ub97c \ucc3d\ucd9c\ud588\ub2e4. \uc624\ub298\ub0a0, \uc0c1\ud669\uc774 \ud68c\ubcf5\ub418\uba74\uc11c, \ub2e4\ub978 \uae30\uc5c5\ub4e4\ub3c4 \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\uc758 \ud655\ub300 \uc801\uc6a9\uc744 \ud1b5\ud574 \uc810\uc720\uc728\uc744 \ud68d\ub4dd\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uac00\uce58 \uc2e4\ud604\uc744 \uc704\ud55c \uc138 \uac00\uc9c0 \uacfc\uc81c<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\ub85c\uc758 \uc804\ud658\uc744 \ud1b5\ud55c \uac00\uce58 \ucc3d\ucd9c \uadf9\ub300\ud654\ub97c \uc704\ud574, \uc18c\ub9e4 \uae30\uc5c5\ub4e4\uc740 \ub2e4\uc74c\uc758 \uc138 \uac00\uc9c0 \uacfc\uc81c\ub97c \uc2e4\uc2dc\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">[1] \uc624\ud37c\ub97c \uacbd\ud5d8\uc5d0 \ub9e4\ub044\ub7fd\uac8c \ud1b5\ud569\ud55c\ub2e4<\/span><\/strong><\/h5>\n<p>\uc6b0\uc120, \uc624\ud37c\uac00 \ub9e4\ub044\ub7fd\uac8c \uace0\uac1d \uacbd\ud5d8\uc5d0 \ud1b5\ud569\ub418\ub3c4\ub85d \ud55c\ub2e4. \uc608\ub97c \ub4e4\uba74, \uc2a4\ud0c0\ubc85\uc2a4\ub294 \uace0\uac1d\uc774 \uc571\uc744 \uc5f4\uac70\ub098 \ubaa8\ubc14\uc77c \uc624\ud37c \ud478\uc2dc \uc54c\ub9bc\uc744 \ud074\ub9ad\ud560 \ub54c \uac8c\uc784 \ud615\ud0dc\uc758 \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\ub97c \uc81c\uc2dc\ud55c\ub2e4. \uc774\uc640 \ub300\uc870\uc801\uc73c\ub85c, \ub9ce\uc740 \uc2dd\ub8cc\ud488 \ubc0f \ub9e4\uc2a4 \uc18c\ub9e4\uae30\uc5c5\uc758 \uacbd\uc6b0, \uace0\uac1d\ub4e4\uc740 \uc5ec\ub7ec \uac1c\uc758 \ud654\uba74\uc744 \uac70\uccd0\uc57c\ub9cc \uc624\ud37c\ub97c \ubcfc \uc218 \uc788\uc73c\uba70 \uadf8\ub7f0 \ub2e4\uc74c\uc5d0 \ucfe0\ud3f0\uc744 \u201c\uc790\ub974\uae30\u201d\ud558\uc5ec \ubc1b\ub294\ub370, \uc774\ub294 \uad6c\ub9e4\uc790\ub4e4\uc774 \uc6b0\ud3b8 \uc778\uc1c4\ubb3c\uc5d0\uc11c \ucfe0\ud3f0\uc744 \uc5bb\ub294 \ubc29\uc2dd\uacfc \ube44\uc2b7\ud558\ub2e4 \u2013 \uc774\ub7ec\ud55c \ub9e4\ub044\ub7fd\uc9c0 \ubabb\ud55c \ubc29\uc2dd\uc774 \uace0\uac1d \ucc38\uc5ec\ub97c \uc800\ud574\ud558\uace0 \uc624\ud37c\uc758 \uc131\uacf5\ub960 \uc99d\uac00(incrementality)\ub97c \uc81c\ud55c\ud558\ub294 \uc774\uc720\ub294 \ub0ae\uc740 \ub9c8\uc9c4\uc758 \u201c\ucfe0\ud3f0 \ub9c8\ub2c8\uc544\u201d\ub4e4\ub9cc\uc774 \ubc88\uac70\ub85c\uc6c0\uc744 \uac10\uc218\ud558\uace0 \uadf8\ub7ec\ud55c \uc624\ud37c\ub97c \ucc3e\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n<blockquote><p><strong>\uc131\uacf5\uc744 \uc704\ud574\uc11c\ub294 \uac1c\uc778 \ub9de\ucda4 \uc624\ud37c\ub97c \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub9e4\ub044\ub7fd\uac8c \ud1b5\ud569\uc2dc\ucf1c\uc57c \ud55c\ub2e4.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">[2] \uae30\uc131 \uae30\uc220\uc744 \uc774\uc6a9\ud574 \uc624\ud37c\ub97c \uc790\ub3d9\ud654\ud55c\ub2e4<\/span><\/strong><\/h5>\n<p>\uc774\uc81c \uc804\ud1b5\uc801\uc73c\ub85c \uc644\uc804\ud788 \uc218\uc791\uc5c5\uc73c\ub85c \uc774\ub8e8\uc5b4\uc84c\ub358 \uc624\ud37c \ucd5c\uc801\ud654 \ud504\ub85c\uc138\uc2a4\uc758 \uc77c\ubd80 \ub2e8\uacc4\ub4e4\uc744 \uae30\uc131 \uae30\uc220\ub85c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\ub2e4.<\/p>\n<ul>\n<li>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(Amperity, mParticle, Interaction Studio \ub4f1)\uc740 \uc2e0\uc6d0 \ud655\uc778(\ub514\ubc14\uc774\uc2a4 \ubc0f \uc811\uc810 \uc804\ubc18\uc5d0\uc11c \uc2dd\ubcc4\uc790 \uc218\uc9d1 \ubc0f \ub9e4\uce6d)\uacfc \uace0\uac1d\uad70 \uc138\ubd84\ud654\uc758 \uac1c\uc120\uc744 \ud1b5\ud574 \uc624\ud37c \ud65c\uc131\ud654 \ubc0f \ud0c0\uac9f\ud654\ub97c \uc9c0\uc6d0\ud55c\ub2e4.<\/li>\n<li>\uc624\ud37c \ucd5c\uc801\ud654 \uc5d4\uc9c4(Formation, Eagle Eye, SessionM \ub4f1)\uc740 \uc624\ud37c\uc758 \uac1c\ubc1c \ubc0f \ud0c0\uac9f\ud654\ub41c \uc2e4\ud589\uc744 \uc790\ub3d9\ud654\ud55c\ub2e4.<\/li>\n<li>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc(Salesforce \ubc0f Adobe \ub4f1)\uc740 \uc18c\ub9e4\uae30\uc5c5\uc774 \ub2e4\ucc44\ub110\ub85c \uace0\uac1d\uc5d0\uac8c \uc624\ud37c\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ud574\uc900\ub2e4.<\/li>\n<li>\ucee8\ud150\ud2b8 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc5d0 \uc5f0\uacb0\ub41c \ub2e4\uc774\ub0b4\ubbf9 \ud15c\ud50c\ub9bf\uc740 \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\uc758 \ubcc0\uc218\ub4e4\uc744 \ub300\uaddc\ubaa8\ub85c \uc0dd\uc131\ud55c\ub2e4.<\/li>\n<\/ul>\n<p>\uc18c\ub9e4\uae30\uc5c5\uc758 \uc790\uccb4 \ucca8\ub2e8 \ubd84\uc11d\ud300\uc740 \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc758 \ud65c\uc131\ud654\ub97c \uc704\ud574 \uc815\ubcf4 \ub808\uc774\uc5b4\ub97c \uad6c\ucd95\ud560 \ud544\uc694\uac00 \uc788\ub2e4. \uc774\ub294 \ud544\uc694\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc801\uc808\ud55c \uae30\uc220 \uc2a4\ud0dd\uc5d0 \uc81c\uacf5\ud558\uba70 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\ub4e4\uc744 \ub9e4\ub044\ub7ec\uc6b4 \uacbd\ud5d8\uc5d0 \ud1b5\ud569\uc2dc\ud0a8\ub2e4.<\/p>\n<blockquote><p><strong>\uc120\ub3c4\uc801\uc778 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc77c\uc8fc\uc77c \ub0b4\uc5d0 \uc0c8\ub85c\uc6b4 \uc624\ud37c\ub97c \uc124\uacc4 \ubc0f \ucd9c\uc2dc\ud558\uace0, \uac1c\uc6d4\ub2f9 \ub2e4\uc218\uc758 \uc2e4\ud5d8\uc744 \uc2e4\uc2dc\ud558\uba70, \uc9c4\ud589 \uc911\uc778 \ucea0\ud398\uc778\uc5d0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubcc0\ud654\ub97c \uc904 \uc218 \uc788\ub2e4.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">[3] \uc801\uc808\ud55c \uc6b4\uc601 \ubaa8\ub378\uc744 \uc2e4\ud589\ud55c\ub2e4<\/span><\/strong><\/h5>\n<p>\uc804\uccb4 \uac00\uce58\ud22c\uc790 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc804\ubc18\uc758 \uc9c0\ucd9c \ucd5c\uc801\ud654\ub97c \uc704\ud574, \uae30\uc5c5\uc740 \uc11c\ub85c \ub2e4\ub978 \uc870\uc9c1 \ub2e8\uc704 \ubc0f \ud504\ub85c\uc138\uc2a4\ub4e4\uc744 \ud1b5\ud569\ud558\ub294 \uc6b4\uc601 \ubaa8\ub378\uc774 \ud544\uc694\ud558\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ub2e4\uc591\ud55c \ud22c\uc790\ub4e4\uc744 \uc870\uc728\ud558\uace0 \uc774\ub4e4 \uac04\uc758 \ucde8\uc0ac\uc120\ud0dd\uc744 \uacb0\uc815\ud560 \uc218 \uc788\ub2e4. \uc6b4\uc601 \ubaa8\ub378\uc5d0 \uad00\ud574\uc11c\ub294 \uc870\uc9c1 \uc131\uc219\ub3c4\ub97c \ub124 \ub2e8\uacc4\ub85c \ub098\ub20c \uc218 \uc788\ub2e4. (\ubcf4\uae30 3 \ucc38\uc870)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4408\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-3-KR-1.png\" alt=\"\" width=\"964\" height=\"719\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-3-KR-1.png 964w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-3-KR-1-300x224.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-3-KR-1-768x573.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-3-KR-1-696x519.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-3-KR-1-563x420.png 563w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-3-KR-1-80x60.png 80w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/10\/Chart-3-KR-1-265x198.png 265w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/p>\n<p>\uc6b4\uc601 \ubaa8\ub378 \ub0b4\uc5d0\uc11c\uc758 \uc5c5\ubb34 \uc218\ud589\uc5d0 \ub300\ud55c \uc801\uc808\ud55c \uc811\uadfc\ubc29\uc2dd\ub3c4 \ud544\uc218\uc801\uc774\ub2e4. \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\ub85c \uc804\ud658\ud558\ub294 \ud2b8\ub80c\ub4dc\uc758 \uc120\ub450\uc5d0 \uc788\ub294 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc560\uc790\uc77c \ud300\uc758 \ud65c\uc6a9\uacfc \uad00\ub9ac\ub41c \ub9ac\uc2a4\ud06c \uac10\uc218 \ubb38\ud654\ub97c \ud2b9\uc9d5\uc73c\ub85c \ud558\ub294 \uc0c8\ub85c\uc6b4 \ub178\ub825\ub4e4\uc744 \uc801\uadf9 \uc218\uc6a9\ud588\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc120\ub3c4\uc801 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uc2e0\uc18d\ud558\uac8c \uac1c\uc778 \ub9de\ucda4 \ucea0\ud398\uc778\uc744 \uc124\uacc4, \ud14c\uc2a4\ud2b8, \ucd9c\ubc94\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4. \uc120\ub3c4 \uae30\uc5c5\ub4e4\uc740 \uc77c\uc8fc\uc77c \ub0b4\uc5d0 \uc0c8\ub85c\uc6b4 \uc624\ud37c\ub97c \uc124\uacc4 \ubc0f \ucd9c\uc2dc\ud558\uace0, \uac1c\uc6d4 \ub2f9 \ub2e4\uc218\uc758 (100\uac1c \uc774\uc0c1) \uc2e4\ud5d8\uc744 \uc2e4\uc2dc\ud558\uba70, \uc9c4\ud589 \uc911\uc778 \ucea0\ud398\uc778\uc5d0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubcc0\ud654\ub97c \uc904 \uc218 \uc788\ub2e4.<\/p>\n<p>\ub9e4\uc2a4 \ud504\ub85c\ubaa8\uc158\uc5d0\uc11c \uac1c\uc778 \ub9de\ucda4\ud615 \uc624\ud37c\ub85c\uc758 \uc804\ud658\uc740 \uc218\ub144\uac04 \uc9c4\ud589 \uc911\uc774\uc5c8\uc73c\ub098 \uc774\uc81c\ub294 \ubcc0\uace1\uc810\uc5d0 \uc811\uadfc\ud558\uace0 \uc788\ub2e4. \uc640\ud574\ub41c \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \ubb3c\uac00 \uc0c1\uc2b9 \uc555\ub825\uc73c\ub85c \uc778\ud574 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc740 \uac00\uce58 \uc804\ub7b5\uc744 \uc7ac\uad6c\uc0c1\ud560 \uc218\ubc16\uc5d0 \uc5c6\ub2e4. \uace0\uac1d \uacbd\ud5d8, \uae30\uc220, \uc6b4\uc601 \ubaa8\ub378\uc5d0 \ud544\uc694\ud55c \ubcc0\ud654\ub97c \uc774\ub8e8\ub294 \uae30\uc5c5\ub4e4\uc740 \uc0c1\ub2f9\ud55c \uc7ac\ubb34\uc801 \uc218\uc775\ub960\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc744 \ubfd0 \uc544\ub2c8\ub77c \uc774\ucc98\ub7fc \ubd88\ud655\uc2e4\ud55c \uc2dc\ub300\uc5d0\ub3c4 \uc131\uacf5\uc744 \uc704\ud55c \uc785\uc9c0\uc5d0 \uc124 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2021\/personalized-offers-have-a-potential-70-billion-dollar-growth-opportunity\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\ud558\uae30\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uac1c\uc778 \ub9de\ucda4\ud654\ub77c\ub294 \ubb34\uc9c0\uac1c\uc758 \ub05d\uc5d0\ub294 \ud669\uae08\uc774 \uae30\ub2e4\ub9ac\uace0 \uc788\ub2e4. \uc774\ub97c \uc5bb\uae30 \uc704\ud574 \uc18c\ub9e4\uae30\uc5c5\uc740 \uace0\uac1d \uacbd\ud5d8, \uae30\uc220, \uc6b4\uc601 \ubaa8\ub378\uc5d0 \uc9d1\uc911\ud560 \ud544\uc694\uac00 \uc788\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":4409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[34,32],"tags":[162,161,163],"class_list":{"0":"post-4403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cp","8":"category-industry","9":"tag-162","10":"tag-161","11":"tag-163"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=4403"}],"version-history":[{"count":5,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4403\/revisions"}],"predecessor-version":[{"id":4422,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4403\/revisions\/4422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/4409"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=4403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=4403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=4403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}