{"id":4803,"date":"2021-12-23T15:23:49","date_gmt":"2021-12-23T06:23:49","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=4803"},"modified":"2022-01-17T13:53:39","modified_gmt":"2022-01-17T04:53:39","slug":"direct-to-consumer-strategy-business-benefits","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/direct-to-consumer-strategy-business-benefits\/","title":{"rendered":"\ub300\ud615 \ube0c\ub79c\ub4dc\ub3c4 \ud53c\ud560 \uc218 \uc5c6\ub294 DTC(Direct-to-Consumer) \uc804\ub7b5"},"content":{"rendered":"<blockquote><p><strong>\uae30\uc5c5 \uc804\uccb4 \uc131\uc7a5\ub960\uc5d0 \uae30\uc5ec\ud558\ub294 DTC \ucc44\ub110\uc740 \uc18c\ube44\uc790 \uc815\ubcf4 \uc218\uc9d1, \uac1c\uc778\ubcc4 \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \ub9de\ucda4, \ubc1c \ube60\ub978 \uc2e0\uc81c\ud488 \ub7f0\uce6d \ubc0f \uc2dc\uc7a5\uc131 \ud14c\uc2a4\ud2b8, \uc0ac\uc5c5 \ud655\uc7a5 \ub4f1\uc744 \uac00\ub2a5\ucf00 \ud55c\ub2e4.<\/strong><\/p><\/blockquote>\n<p>\uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4(direct-to-consumer, DTC) \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \ub300\ud55c \uc0ac\ub78c\ub4e4\uc758 \uc0dd\uac01\uc774 \ud558\ub8e8\uc544\uce68\uc5d0 \ubc14\ub00c\uace0 \uc788\ub2e4. \uc77c\ucc0d\uc774 \ub300\ud615 \uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774 \uac19\uc740 \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \uc81c\ud488 \ud310\ub9e4 \ucc44\ub110 \uac04\uc758 \uac08\ub4f1\uc744 \uc77c\uc73c\ucf1c, \uc2dc\uc7a5 \uc790\uccb4\ub97c \uc790\uba78\uc758 \uae38\ub85c \ube60\ud2b8\ub9ac\ub294 \uac83 \uc544\ub2cc\uac00 \ud558\ub294 \uc6b0\ub824\ub97c \ud558\uace0 \uc788\uc5c8\ub2e4. \uc720\ud1b5\uc5c5\uccb4\uc640\uc758 \uad00\uacc4\ub97c \uadf8\ub974\uce60 \uac00\ub2a5\uc131 \uc5ed\uc2dc \uac04\uacfc\ud560 \uc218 \uc5c6\ub294 \ubd80\ubd84\uc774\uc5c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\uc81c\ub294 DTC \uc811\uadfc\ubc95\uc774 \uc18c\ube44\uc790 \uc815\ubcf4 \uc218\uc9d1, \ub9de\ucda4\ud615 \uc0ac\uc6a9\uc790 \uacbd\ud5d8, \uc2e0\uc81c\ud488\uc758 \uc2e0\uc18d\ud55c \ucd9c\uc2dc \ubc0f \ud14c\uc2a4\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uace0, \uc774\ub97c \ud1b5\ud574 \uc0ac\uc5c5 \ud655\uc7a5\uc758 \uae30\ud68c\ub97c \uc900\ub2e4\ub294 \uac83\uc744 \uae68\ub2eb\uac8c \ub418\uc5c8\ub2e4. \uac8c\ub2e4\uac00 \ud32c\ub370\ubbf9\uc744 \ud1b5\ud574 \ub354\uc6b1 \uc790\uba85\ud574\uc9c4 \uac83\uc740 \ub9ce\uc740 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\uc640 \uc9c1\uc811 \uc18c\ud1b5\ud558\uace0 \uc2f6\uc5b4 \ud558\uba70, DTC\uac00 \ubc14\ub85c \uadf8\ub4e4\uc774 \uc6d0\ud558\ub294 \ubc29\uc2dd\uacfc \ub9de\uc544\ub5a8\uc5b4\uc9c4\ub2e4\ub294 \uc0ac\uc2e4\uc774\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0 DTC \ucc44\ub110\uacfc \uc720\ud1b5\uc5c5\uccb4, \ub458 \uc911 \ud558\ub098\ub9cc \uc120\ud0dd\ud574\uc57c \ud558\ub294 \uc2dc\ub300\ub294 \uc9c0\ub0ac\ub2e4. \uc774\uc81c\ub294 \uc0c8\ub85c \uad6c\ucd95\ub41c, \ud639\uc740 \uad6c\ucd95\ub420 DTC \ucc44\ub110\uc774 \uae30\uc5c5 \uc131\uc7a5\uc5d0 \uae30\uc5ec\ud558\ub294 \ubd80\ubd84\uc5d0 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4. \uadf8\ub3d9\uc548 \uc790\uc0ac DTC \uc5ed\ub7c9\uc5d0 \ub300\ud574 \uc815\ud655\ud55c \uc9c4\ub2e8\uacfc \uac1c\uc120 \ubc29\uc548 \ubaa8\uc0c9\uc744 \ubbf8\ub8e8\uc5b4\uc654\ub358 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc9c0\uae08 \ub2f9\uc7a5 \ub178\ub825\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74, \ub354 \ube60\ub974\uace0 \ubbfc\ucca9\ud558\uac8c \ub300\uc751\ud558\ub294 \uacbd\uc7c1\uc0ac\ub4e4\uc5d0 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ube7c\uc557\uae30\uace0 \ub9d0 \uac83\uc774\ub2e4. \ubcf8 \uc544\ud2f0\ud074\uc5d0\uc11c\ub294 \uc9c0\uae08\uc774\ub77c\ub3c4 \ube60\ub978 \uacb0\uc815\uc744 \ub0b4\ub9b0 \uc18c\ube44\uc7ac \uae30\uc5c5\ub4e4\uc774 \uc2e0\uc18d\ud788 DTC \uc5ed\ub7c9\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub3c4\ub85d, BCG\uac00 DTC\uc5d0 \ub300\ud574 \uc5f0\uad6c\ud55c \uacb0\uacfc\ub97c \uacf5\uc720\ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>DTC\ub294 \uacc4\uc18d\ub41c\ub2e4<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>BCG\uac00 \ub0b4\ub9b0 DTC \ube0c\ub79c\ub4dc\uc758 \uc815\uc758\ub294 <strong>\uad11\ubc94\uc704<\/strong>\ud558\uba70, \ub2e4\uc74c\uacfc \uac19\uc740 \ud56d\ubaa9\uc744 \ud3ec\ud568\ud55c\ub2e4.<\/p>\n<ul>\n<li>\ud2b9\uc815 \ubd84\uc57c\uc5d0\uc11c \uc81c\ud488 \uad6c\uc131\uc744 \uac16\ucd98, <strong>\uc628\ub77c\uc778 \uc911\uc2ec<\/strong>\uc758<strong> \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c <\/strong>\ube0c\ub79c\ub4dc<\/li>\n<li><strong>\uc790\uc0ac \uc6f9\uc0ac\uc774\ud2b8<\/strong>\ub97c \ud1b5\ud574 <strong>\ub514\uc9c0\ud138 \ud310\ub9e4<\/strong>\ub97c \ud558\ub294 \uc720\ud1b5 \ube0c\ub79c\ub4dc (&#8220;\uc720\ud1b5\uc5c5\uccb4\uc758 \ub300\uc751&#8221; \ucc38\uc870)<\/li>\n<li>\uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc \uc911 <strong>DTC\ub97c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ub85c \uc811\ubaa9<\/strong>\ud558\ub824\ub294 \ube0c\ub79c\ub4dc<\/li>\n<\/ul>\n<hr \/>\n<h5><strong><span style=\"font-size: 14pt;\">\uc720\ud1b5\uc5c5\uccb4\uc758 \ub300\uc751<\/span><\/strong><\/h5>\n<p>\ud1b5\uc0c1\uc801\uc73c\ub85c \uc720\ud1b5\uc5c5\uccb4\ub4e4\uc740 \ubb3c\ub9ac\uc801\uc778 \uacbd\ub85c\ub97c \ud655\ubcf4\ud574 \uc18c\ube44\uc790\uc640 \ub9cc\ub098\ub294 \ubc29\uc2dd\uc73c\ub85c \uc790\uc2e0\ub4e4\uc758 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ubcf4\ud638\ud574\uc654\ub2e4. \ud558\uc9c0\ub9cc \uac00\uce58\uc0ac\uc2ac\uc758 \ud0c8\uc911\uc559 \ubc0f \uc815\uad50\ud654 \uacfc\uc815\uc744 \uac70\uce58\uba74\uc11c \uc720\ud1b5\uc5c5\uccb4\uc758 \uc5ed\ud560 \ub610\ud55c \ubcc0\ud654\ud558\uace0 \uc788\ub2e4. \uc5ec\uc804\ud788 \uc5b4\ub290 \uc815\ub3c4\uc758 \uc6b0\uc704\ub97c \uc810\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ubd80\uc815\ud560 \uc218 \uc5c6\uc9c0\ub9cc, \uc18c\ube44\uc790 \ub370\uc774\ud130\uc758 \uc911\uc694\uc131\uc774 \ub354\uc6b1 \uc8fc\ubaa9\ubc1b\uae30 \uc2dc\uc791\ud558\uba74\uc11c \uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc\uc640\uc758 \uac08\ub4f1\uc740 \uc2ec\ud654\ud560 \uac83\uc774\ub2e4.<\/p>\n<p>\uac01 \ube0c\ub79c\ub4dc\uac00 \uc790\uc2e0\ub9cc\uc758 DTC \uc811\uadfc\ubc95\uc744 \ub3c4\uc548\ud574 \ub098\uac00\ub294 \uc774 \uc2dc\uae30, \uc720\ud1b5\uc5c5\uccb4\ub4e4\uc774 \uc0b4\uc544\ub0a8\uae30 \uc704\ud574\uc11c\ub294 \ucc3d\uc758\uc131\uc744 \ubc1c\ud718\ud558\uc5ec \uc801\uc808\ud55c \ub300\uc751 \ubc29\uc548\uc744 \ubaa8\uc0c9\ud574\uc57c \ud55c\ub2e4. \ub300\ud45c\uc801\uc73c\ub85c \uace0\ub824\ud560 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n<ul>\n<li>\uace0\uac1d\uce35 \uc18c\ube44\uc790\uc758 \ub370\uc774\ud130 \ubcf4\uc548\uc5d0 \uc2ec\ud608\uc744 \uae30\uc6b8\uc774\uba74\uc11c \uc18c\ube44\uc790 \ub9de\ucda4\ud615 \uad50\ub958\ub97c \uc704\ud574 \ub370\uc774\ud130 \uc218\uc9d1, \ubcf4\ud638, \ud65c\uc6a9 \ub2a5\ub825\uc5d0 \uc9d1\uc911\ud55c\ub2e4.<\/li>\n<li>\uc0c8\ub85c\uc6b4 \uce35\uc758 \uc18c\ube44\uc790\ub97c \ub9cc\ub098\uae30 \uc704\ud55c \uc790\uccb4\uc801\uc778 \uc628\ub77c\uc778 \uc634\ub2c8\ucc44\ub110 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ucd95\ud55c\ub2e4.<\/li>\n<li>\uae30\ubcf8 \uc218\uc775 \uc99d\ub300 \uc9c0\ud45c\uc5d0 \ub354\ud574 \uace0\uac1d \ud3c9\uc0dd \uac00\uce58(lifetime value) \ubc0f \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uacfc \uac19\uc740 \uc9c0\ud45c\ub97c \uc218\ub9bd\ud55c\ub2e4.<\/li>\n<li>\uc218\uc775 \ub9c8\uc9c4 \uac1c\uc120 \ubc0f \ud0c0 \uc628\ub77c\uc778 \ud310\ub9e4\uc790\uc640\uc758 \ucc28\ubcc4\uc810\uc744 \uc704\ud574 \ub2e4\uc218\uc758 \ube0c\ub79c\ub4dc \uc81c\ud488\uad70\uc744 \ud655\ubcf4\ud558\uace0 \uc601\ud5a5\uc744 \ud655\ub300\ud55c\ub2e4.<\/li>\n<li>\uc2e0\uc0ac\uc5c5 \ubaa8\ub378 \uc704\uc8fc\uc758 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uad6c\uc131\ud558\uace0 \ud6a8\uc728\uc801\uc778 \uacbd\uc601\uc744 \uc704\ud55c \uc120\ud0dd\uc801 \ud22c\uc790 \ubc0f \ucc98\ubd84\uc744 \uc9c4\ud589\ud55c\ub2e4.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>\uc804\uc790\uc0c1\uac70\ub798\uc758 \uae09\uc18d\ud55c \uc131\uc7a5\ub960\uc744 \uace0\ub824\ud560 \ub54c, \uc774\ub4e4 \uc720\ud1b5\uc5c5\uccb4\ub294 \ud558\ub8e8\ube68\ub9ac DTC \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud558\uac70\ub098 \uc774\ubbf8 \ubcf4\uc720\ud55c \uae30\ub2a5\uc744 \ub354 \ud655\uc7a5\ud574\uc57c \ud55c\ub2e4. \uace0\uc9c8\uc801\uc73c\ub85c \ub354\ub518 \uc628\ub77c\uc778 \uc131\uc7a5\uc138\ub97c \ubcf4\uc600\ub358 \uc2dd\uc74c\ub8cc \ubd80\ubb38\ub3c4 2019\ub144 12\uc6d4\ubd80\ud130 2020\ub144 5\uc6d4 \uc0ac\uc774 \ubbf8\uad6d \uc2dc\uc7a5\uc5d0\uc11c 67%\ub098 \ub418\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uae30\ub85d\ud588\ub2e4. (\ubcf4\uae301 \ucc38\uc870) \ubd88\uacfc \uba87 \ub2ec \ub9cc\uc5d0 \uc9c0\ub09c 10\ub144\uac04\uc758 \uc131\uc7a5\uc138\ub97c \ud569\ud55c \uac83\uacfc \ub9de\uba39\ub294 \uc218\uce58\ub97c \uae30\ub85d\ud55c \uac83\uc774\ub2e4. \uc774\uc81c\uc11c\uc57c DTC\ub97c \ub17c\ud558\uae30 \uc2dc\uc791\ud55c \ub300\ud615 \uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc81c\ud488\uc758 \uc2dc\uc7a5 \uc801\ud569\uc131 \uc9c0\ud45c\uc640 \uc2dc\uc7a5 \ucd9c\uc2dc \uc804\ub7b5\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ub4a4\uc9d1\uc5b4 \ubd10\uc57c \ud55c\ub2e4. \ud39c\ub370\ubbf9\uc740 \uc5b8\uc820\uac00 \uc0ac\uadf8\ub77c\uc9c0\uaca0\uc9c0\ub9cc, \uc804\uc790\uc0c1\uac70\ub798\uc640 DTC \uc804\ub7b5\uc740 \uc5ec\uc804\ud788 \ub0a8\uc744 \uac83\uc774\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4804\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-1-KR-1.jpg\" alt=\"\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-1-KR-1.jpg 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-1-KR-1-300x169.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-1-KR-1-1024x576.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-1-KR-1-768x432.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-1-KR-1-696x392.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-1-KR-1-1068x601.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-1-KR-1-747x420.jpg 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\ud1b5\uc0c1\uc801\uc73c\ub85c <strong>\ub300\uae30\uc5c5<\/strong>\ub4e4\uc740 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\ub3c4 \ubc0f \uc2dc\uc7a5 \ucd9c\uc2dc \uc804\ub7b5\uc744 \uad6c\uc0c1\ud560 \ub54c \uc624\ub85c\uc9c0 <strong>\uc81c\ud488\uc774 \ud310\ub9e4\ub418\ub294 \uc18d\ub3c4\ub9cc\uc744 \uace0\ub824<\/strong>\ud574 \uc654\ub2e4. \uadf8\ub4e4\uc740 \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc81c\ud488\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4 \uc81c\uace0\ub97c \ub178\ub9ac\uace0, <strong>\ub208\uc5d0 \ub744\ub294 \ud3ec\uc7a5\uc220\ub85c \uc774\ubaa9\uc744 \ub04c\uc5c8\uc73c\uba70 \uac00\uaca9\uc744 \ub0ae\ucd94\uae30 \uc704\ud574 \ubd80\ub2e8\ud788 \ub178\ub825<\/strong>\ud588\ub2e4. \ud558\uc9c0\ub9cc <strong>DTC\uc758 \uc138\uc0c1\uc5d0\uc11c\ub294 \uc774 \uac19\uc740 \ubd80\ubd84\uc774 \uc8fc\uc694 \uad00\uc2ec\uc0ac\uac00 \uc544\ub2c8\ub2e4.<\/strong><\/p>\n<p>\uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305\uc744 \uc9c0\uc591\ud558\ub294 DTC \ubaa8\ub378\uc740 \ub418\ub824 1\ub300 1\uc758 \uc815\ubc00 \ub9c8\ucf00\ud305 \uc5ed\ub7c9\uacfc \ub354\ubd88\uc5b4 \uc0ac\uc9c4, \uc601\uc0c1, \ub9ac\ubdf0\uc640 \uac19\uc740 \ub514\uc9c0\ud138 \uc5d0\uc14b \ud65c\uc6a9\uc744 \uac15\uc870\ud55c\ub2e4. DTC \uc811\uadfc\ubc95\uc740 \ud654\ub824\ud55c \uc81c\ud488 \ud3ec\uc7a5\uc5d0 \uc5f0\uc5f0\ud558\uae30\ubcf4\ub2e4\ub294 \ubc30\uc1a1\uc5d0 \ucd5c\uc801\ud654\ub41c \uc2ec\ud50c\ud55c \uc81c\ud488 \ud3ec\uc7a5\uc744 \uc694\uad6c\ud55c\ub2e4. \ub610\ud55c \ubb34\uc870\uac74\uc801\uc778 \uac00\uaca9 \uc778\ud558 \uc704\uc8fc\uc758 \uacbd\uc7c1\ub825 \ud655\ubcf4\uc5d0 \uc2e0\uacbd \uc4f0\uae30\ubcf4\ub2e4\ub294, \ud310\ub9e4 \ucc44\ub110 \uac08\ub4f1(channel conflict)\uc744 \uc5b4\ub5bb\uac8c \uadf9\ubcf5\ud560 \uac83\uc774\uba70 \uad6c\ub3c5 \ubaa8\ub378\uacfc \uac19\uc740 \uc0c8\ub85c\uc6b4 \uc218\uc775 \ucc3d\ucd9c \uacbd\ub85c\ub97c \uc5b4\ub5bb\uac8c \uc811\ubaa9\ud560 \uac83\uc778\uac00 \uac19\uc740 \uace0\ubbfc\uc5d0 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4. \uc8fc\ubb38 \ucc98\ub9ac \ube44\uc6a9(fulfillment cost) \ub610\ud55c \ubb38\uc82f\uac70\ub9ac\uac00 \ub420 \uc218 \uc788\uc5b4, \uc18c\ub9e4\uc0c1\uc5d0\uac8c \uc81c\ud488 \ubb3c\ub7c9 \uc804\ubd80\ub97c \ub9e1\uae30\ub294 \ubc29\uc2dd\uc740 \ucc28\uce58\ud558\uace0 \uc18c\ube44\uc790 \uac1c\uac1c\uc778\uc758 \uc790\ud0dd\uae4c\uc9c0 \ud6a8\uc728\uc801\uc73c\ub85c \uc81c\ud488\uc744 \ubc30\uc1a1\ud560 \uc218 \uc788\ub294 \uacf5\uae09\ub9dd \uad6c\ucd95 \ud639\uc740 \ud30c\ud2b8\ub108\uc2ed \uccb4\uacb0\uc744 \ud1b5\ud574 \ud574\uacb0\ud574 \ub098\uac00\uc57c \ud55c\ub2e4.<\/p>\n<blockquote><p><strong>\ubb34\uc870\uac74\uc801\uc778 \uac00\uaca9 \uc778\ud558 \uc911\uc2ec\uc758 \uacbd\uc7c1\ub825 \ud655\ubcf4\uc5d0 \uc2e0\uacbd \uc4f0\uae30\ubcf4\ub2e4\ub294, \ud310\ub9e4 \ucc44\ub110 \uac08\ub4f1(channel conflict)\uc744 \uc5b4\ub5bb\uac8c \uadf9\ubcf5\ud560 \uac83\uc774\uba70 \uad6c\ub3c5 \ubaa8\ub378\uacfc \uac19\uc740 \uc0c8\ub85c\uc6b4 \uc218\uc775 \ucc3d\ucd9c \uacbd\ub85c\ub97c \uc5b4\ub5bb\uac8c \uc811\ubaa9\ud560 \uac83\uc778\uac00 \uac19\uc740 \uace0\ubbfc\uc5d0 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4.<\/strong><\/p><\/blockquote>\n<p>\ud648 \ud53c\ud2b8\ub2c8\uc2a4 \ud50c\ub7ab\ud3fc \uac15\uc790 \ud3a0\ub85c\ud1a4(Peloton)\uc744 \uc608\ub85c \ub4e4\uc5b4\ubcf4\uc790. \ud3a0\ub85c\ud1a4\uc758 \ud558\ub4dc\uc6e8\uc5b4 \uc81c\ud488\uc5d0\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \uc5f0\uacb0\uc131\uc774 \ub0b4\uc7ac\ud558\uace0 \uc788\uc5b4 \uc18c\ube44\uc790\uac00 \ud574\ub2f9 \uc11c\ube44\uc2a4 \uc0dd\ud0dc\uacc4\uc5d0 \uc9c1\uc811\uc801\uc778 \uc811\uadfc\uc774 \uac00\ub2a5\ud558\uba70, \uc774\ub97c \ud1b5\ud574 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uc81c\uace0\ud55c\ub2e4. \ud3a0\ub85c\ud1a4\uc758 \uc218\uc775 20%\ub294 \uad6c\ub3c5 \uc11c\ube44\uc2a4\uc5d0\uc11c \ubc1c\uc0dd\ud558\uba70 93%\uc758 \uace0\uac1d \uc720\uc9c0\uc728\uc744 \uc790\ub791\ud55c\ub2e4. \ud22c\uc790\ubd84\uc11d\uac00\ub4e4\uc740 \ud3a0\ub85c\ud1a4 \ud68c\uc0ac \uac00\uce58\uc758 \ucd5c\ub300 85%\uac00 \uc0c1\ud488 \uc790\uccb4\uc758 \ud310\ub9e4\ubcf4\ub2e4\ub294 \uad6c\ub3c5 \uc11c\ube44\uc2a4\uc5d0\uc11c \ube44\ub86f\ub41c\ub2e4\uace0 \ubd84\uc11d\ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uaddc\ubaa8\uc758 \uc6b0\uc704\uac00 \uc904\uc5b4\ub4e0\ub2e4<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uc774 \uac19\uc740 \ucd94\uc138\uc640 \ub354\ubd88\uc5b4 \uc0ac\uc5c5 \uc9c4\uc785 \uc7a5\ubcbd\uc774 \uc810\uc810 \ub0ae\uc544\uc9c0\uba74\uc11c, \ub300\ud615 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5ec\ud0dc\uaecf \ub204\ub824\uc628 \uaddc\ubaa8\uc5d0\uc11c \uc624\ub294 \uc6b0\uc704\uc810\uc744 \uc783\uc5b4\uac00\uace0 \uc788\ub2e4. \uacf5\uaca9\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud3bc\uce58\ub294 \uc18c\uaddc\ubaa8 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5c5\uacc4 \ud658\uacbd \ubcc0\ud654\uc5d0 \ub300\ud55c \ubc1c \ube60\ub978 \ub300\uc751, \ub370\uc774\ud130\uc758 \uc801\uadf9\uc801\uc778 \ud65c\uc6a9, \ubbfc\ucca9\ud55c \ud2c8\uc0c8\uc2dc\uc7a5 \uacf5\ub7b5\uacfc \uac19\uc740 \uc804\uc220\uc744 \uad6c\uc0ac\ud558\uc5ec \uc2dc\uc7a5 \uaddc\ubaa8 \ub300\ube44 \ube44\ub300\uce6d\uc801\uc73c\ub85c \ub9ce\uc740 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud574 \ub098\uac00\uace0 \uc788\ub2e4. 2016\ub144\ubd80\ud130 2020\ub144\uae4c\uc9c0 \uc790\uccb4 \ube0c\ub79c\ub4dc(private-label brand), \ucd08\uc18c\uaddc\ubaa8 \uc81c\uc870\uc5c5\uccb4(\ub9e4\ucd9c 1\uc5b5 \ub2ec\ub7ec \ubbf8\ub9cc), \uc18c\uaddc\ubaa8 \uc81c\uc870\uc5c5\uccb4(\ub9e4\ucd9c 1\uc5b5~9.99\uc5b5 \ub2ec\ub7ec)\uc640 \uac19\uc740 \uacbd\uc7c1\uc0ac\ub4e4\uc774 \ub300\ud615 \uc81c\uc870\uc5c5\uccb4(\ub9e4\ucd9c 60\uc5b5 \ub2ec\ub7ec \uc774\uc0c1)\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uc7a0\uc2dd\ud574 \ub098\uac14\ub2e4. \uc624\ub298\ub0a0 \uc2dc\uc7a5 \ud658\uacbd\uc744 \uace0\ub824\ud560 \ub54c \uacf5\uaca9\uc801\uc778 \uc804\ub7b5\uc744 \uace0\uc218\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc804\uc220\uc744 \uad6c\uc0ac\ud560 \uc218 \uc788\ub2e4.<\/p>\n<ul>\n<li>\ub300\ud615 \uc81c\uc870\uc0ac\uc5d0 \uc0dd\uc0b0\uc6a9\ub7c9\uc744 \uc704\ud0c1\ud568\uc73c\ub85c\uc368 \uaddc\ubaa8\ub294 \uc720\uc9c0\ud558\uace0 \ubcf4\uc720 \uc790\uc0b0\uc740 \uc808\uac10\ud55c\ub2e4. (\uc2a4\ud0c0\ud2b8\uc5c5\ub9cc\uc744 \uc9c0\uc6d0\ud558\ub294 \uc0dd\uc0b0\uc6a9\ub7c9 \uc704\ud0c1 \uc5c5\uccb4\ub3c4 \uc874\uc7ac\ud55c\ub2e4.)<\/li>\n<li>\ud31d\uc5c5\uc2a4\ud1a0\uc5b4\uc640 \uac19\uc774 \ubd80\ub2f4\uc774 \ub35c\ud558\uba74\uc11c \uc0c1\uc2b9\uc138\ub97c \ud0c0\uace0 \uc788\ub294 \uae30\ud68d\uc744 \ud1b5\ud574 \uc624\ud504\ub77c\uc778 \ube0c\ub79c\ub4dc \uc785\uc9c0\ub97c \uad6c\ucd95\ud55c\ub2e4.<\/li>\n<li>\ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ubc0f \uac1c\uc778 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \ube44\uad50\uc801 \ub0ae\uc740 \ube44\uc6a9\uc73c\ub85c \ud2c8\uc0c8\uc2dc\uc7a5\uc744 \uacf5\ub7b5\ud55c\ub2e4.<\/li>\n<li>\uace0\ube44\uc6a9\uc758 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\ubcf4\ub2e4\ub294 \uc18c\ube44\uc790 \uce5c\ud654\uc801\uc778 \uc9c0\uc778 \ucd94\ucc9c\uc774\ub098 \ub124\ud2b8\uc6cc\ud06c \ud65c\uc6a9 \uc811\uadfc\ubc95\uc744 \ucc44\ud0dd\ud55c\ub2e4.<\/li>\n<li>\uc800\ube44\uc6a9\uc758 \uc804\uc790\uc0c1\uac70\ub798 \ubb3c\ub958\uc13c\ud130\uc640 \ud611\uc57d\uc744 \uccb4\uacb0\ud55c\ub2e4.<\/li>\n<\/ul>\n<p>\ubb3c\ub860 \uc774\ub7ec\ud55c \uc804\uc220\uc740 \uacf5\uaca9\uc801\uc778 \ube0c\ub79c\ub4dc\ub9cc\uc744 \uc704\ud55c \uac83\uc740 \uc544\ub2c8\ub2e4. \uc720\ub2c8\ub808\ubc84(Unilever) \uc18c\uc18d \ube0c\ub79c\ub4dc \ubca4\uc564\uc81c\ub9ac\uc2a4(Ben &amp; Jerry\u2019s)\ub294 \uc624\ub79c \uae30\uac04 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \uc790\uc0ac\uc758 \uc0ac\ud68c\uc801 \uc0ac\uba85\uc744 \ud45c\ubc29\ud558\uace0 \uc2e0\uc81c\ud488 \uac1c\ubc1c \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc9c4\ud589\ud574\uc654\ub2e4. \ud604\uc7ac\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud574 \uc790\uc0ac DTC \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ud64d\ubcf4\ud558\ub294 \ub370\uc5d0 \uc8fc\ub825\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\uc218\ub9ce\uc740 \uae30\uc5c5\uccb4\uac00 \uc774\ub7ec\ud55c \ubc29\uba74\uc5d0\uc11c \ub4a4\ucc98\uc9c0\uace0 \uc788\ub2e4. \uc804\uc790\uc0c1\uac70\ub798\uc758 \uae09\uc9c4\uc801\uc778 \uc131\uc7a5\uc138\ub97c \uace0\ub824\ud588\uc744 \ub54c, \ubbf8\uad6d \ub0b4 \ub300\ud615 \uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc \ub9e4\ucd9c\uc774 \uc18c\ud615~\ucd08\uc18c\ud615 \uc81c\uc870\uc5c5\uccb4\uc758 \uc804\uc790\uc0c1\uac70\ub798 \ucd1d\ub9e4\ucd9c\uc561\uc744 \uaca8\uc6b0 \ucad3\uc544\uac00\ub294 \uc9c0\uacbd\uc5d0 \uc774\ub974\ub800\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ub9e4\uc6b0 \uc704\ud0dc\ub85c\uc6b4 \uc9d5\uc870\uac00 \uc544\ub2d0 \uc218 \uc5c6\ub2e4. (\ubcf4\uae30 2 \ucc38\uc870)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4805\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-2-KR-1.jpg\" alt=\"\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-2-KR-1.jpg 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-2-KR-1-300x169.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-2-KR-1-1024x576.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-2-KR-1-768x432.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-2-KR-1-696x392.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-2-KR-1-1068x601.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-2-KR-1-747x420.jpg 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>DTC \uc811\uadfc\uc758 \uacf5\uaca9\uc801\uc778 \ud65c\uc6a9<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>DTC \uc804\ub7b5\uc744 \ucc44\ud0dd\ud558\ub294 \uac83\uc740 \uadf8\uc800 \uce58\uace0 \uc62c\ub77c\uc624\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uacf5\uaca9\uc5d0 \ub300\ud55c \ubc29\uc5b4\ub9cc\uc744 \uc758\ubbf8\ud558\uc9c0 \uc54a\ub294\ub2e4. \uae30\uc874 \uae30\uc5c5\ub4e4 \ub610\ud55c DTC \uc811\uadfc\ubc95\uc744 \ud65c\uc6a9\ud574 \uacf5\uaca9\uc801\uc778 \uc790\uc138\ub97c \ucde8\ud560 \uc218 \uc788\uc73c\uba70, \uace0\uac1d\uacfc \uc720\uc758\ubbf8\ud55c \uc18c\ud1b5 \uacbd\ub85c\ub97c \uad6c\ucd95\ud558\uc5ec \uacbd\uc7c1\uc0ac \ubc0f \uc2e0\uc0dd \uae30\uc5c5\ub4e4\uc758 \ud2c8\uc5d0\uc11c \uacbd\uc7c1\ub825 \uc788\ub294 \uc704\uce58\ub97c \uc120\uc810\ud560 \uc218 \uc788\ub2e4. DTC \uc804\ub7b5\uc774 \uac00\uc9c0\ub294 \uba87 \uac00\uc9c0 \uc8fc\uc694 \ubaa9\uc801\uc740 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n<ul>\n<li><strong>\ub370\uc774\ud130\ub97c \uc18c\ube44\uc790\ub85c\ubd80\ud130 \uc9c1\uc811 \ubc1b\uc544<\/strong> \uc120\uc21c\ud658 \uc0c1\ud638\uc791\uc6a9\uc744 \ub9cc\ub4e0\ub2e4. \uc774\ub294 \uc18c\ube44\uc790 \uc0ac\uc6a9 \uacbd\ud5d8\uc744 \ucd5c\uc801\ud654\ud558\ub294\ub370 \uc720\uc6a9\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac00\uc6a9 \uc790\uc0b0\uc758 \uc801\uc815\ud55c \ubd84\ubc30\ub97c \uac00\ub2a5\ud558\uac8c \ud568\uc73c\ub85c\uc368 \ud601\uc2e0\uc744 \uc774\ub04c \uac83\uc774\ub2e4. \uc2e4\uc81c BCG\uc758 \ud611\ub825\uc0ac \ub2e4\uc218\uac00 DTC \ucc44\ub110\uc744 \uc18c\ube44\uc790 \uc758\uacac\uc744 \uc218\uc6a9\ud560 \uc218 \uc788\ub294 \uc8fc\uc694 \ub9e4\uccb4\ub85c \uc804\ud658\ud588\ub2e4.<\/li>\n<li><strong>\uc634\ub2c8\ucc44\ub110 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc758 \uac1c\uc778 \ub9de\ucda4\ud654 \uc804\ub7b5\uc744 \ud1b5\ud574<\/strong> \uc18c\ube44\uc790\uc758 \uc810\uc9c4\uc801\uc778 \uacb0\uc81c\ub97c \uc720\ub3c4\ud558\uace0 \uc0ac\uc6a9\uc790 UX \ud65c\uc6a9 \ubc94\uc704\ub97c \ud655\uc7a5\ud55c\ub2e4.<\/li>\n<li><strong>\ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c<\/strong> \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9 \uc808\uac10, \uace0\uac1d \uc720\uc9c0\uc728 \uc81c\uace0, \uace0\uac1d \ud3c9\uc0dd \uac00\uce58 \uadf9\ub300\ud654 \ub4f1\uc744 \ub178\ub9b0\ub2e4.<\/li>\n<li><strong>\uc5ec\ub7ec DTC \uc804\ub7b5\ub4e4\uc744 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ud654 \ud574<\/strong> \uc81c\ud488 \ud488\ubaa9\ubcc4 \uad00\ub9ac\uac00 \uc544\ub2cc <strong>\ud3ec\ud2b8\ud3f4\ub9ac\uc624\ubcc4 \uad00\ub9ac \ubc29\ubc95\uc73c\ub85c<\/strong> \uc804\ud658\ud574 \uc218\uc694 \ubaa8\ub378 \uc790\uccb4\ub97c \uc7ac\uc815\uc758\ud55c\ub2e4.<\/li>\n<li><strong>\ud601\uc2e0\uc801\uc778 \uc2e0\uc81c\ud488 \ub354 \uc791\uc740 \uc2dc\uc7a5\uc5d0 \ub860\uce6d \ubc0f \ud14c\uc2a4\ud2b8\ud558\uc5ec<\/strong> \ubc1c \ube60\ub978 \uc2dc\uc7a5 \ucd9c\uc2dc\ub97c \uc774\ub8f8\uacfc \ub3d9\uc2dc\uc5d0 \uc801\uadf9\uc801\uc778 \uc0ac\uc6a9\uc790 \ud53c\ub4dc\ubc31\uc744 \ubc18\uc601\ud55c\ub2e4.<\/li>\n<li><strong>\uc81c\ud488\uc744 \ud310\ub9e4\ud574\uc57c \ud55c\ub2e4\ub294 \uac15\ubc15\uc5d0\uc11c \ubc97\uc5b4\ub098<\/strong> \uc11c\ube44\uc2a4\ub97c \uc811\ubaa9\ud55c \ud1b5\ud569\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \uc9d1\uc911\ud55c\ub2e4.<\/li>\n<li><strong>\ube0c\ub79c\ub4dc \uc810\ud3ec\ub97c \ud655\ubcf4\ud55c\ub2e4.<\/strong> DTC \ubaa8\ub378\uc740 \uc790\uc0ac \uc81c\ud488\uc774 \ud0c0\uc0ac \uc81c\ud488\uacfc \ud568\uaed8 \ub098\uc5f4\ub418\ub294 \uac83\uc744 \uc9c0\uc591\ud558\uae30 \ub54c\ubb38\uc5d0 <strong>\uac00\uaca9 \uacbd\uc7c1 \uc555\ubc15\uc73c\ub85c\ubd80\ud130 \ube44\uad50\uc801 \uc790\uc720\ub86d\ub2e4.<\/strong> \uac01 \ud0c0\uae43 \uace0\uac1d\uce35\uc5d0 \ub9de\ucd98 \uace0\uc720 \ud328\ud0a4\uc9d5\uc744 \uace0\uc548\ud558\uace0 \uc801\uc808\ud55c \uac00\uaca9\uc744 \ucc45\uc815\ud558\ub294 \uc77c\uc5d0 \ud798\uc368\uc57c \ud55c\ub2e4.<\/li>\n<li>&#8220;\ub514\uc790\uc778-\uc0dd\uc0b0-\ud310\ub9e4&#8221; \ubaa8\ub378\uc774 \uc544\ub2cc <strong>&#8220;\ud310\ub9e4-\ub514\uc790\uc778-\uc0dd\uc0b0&#8221; \ubaa8\ub378\ub85c\uc758 \uc804\ud658\uc744 \ud1b5\ud574 \uc790\uae08 \uac00\uc6a9\uc131\uc744 \uc81c\uace0\ud558\uace0 \ub0ad\ube44\ub97c \uc808\uac10\ud55c\ub2e4.<\/strong> \uc81c\ud488 \uc0dd\uc0b0 \uc774\uc804 \ub2e8\uacc4\ubd80\ud130 \uace0\uac1d\uacfc \uc18c\ud1b5\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc774 \uc6d0\ud558\ub294 \uc81c\ud488\uc744 \ud30c\uc545\ud558\uace0, \uc801\uc815\ub7c9\ub9cc\uc744 \uc0dd\uc0b0\ud574 \uc794\uc5ec \uc778\ubca4\ud1a0\ub9ac\ub97c \ucd5c\uc18c\ud654\ud55c\ub2e4.<\/li>\n<\/ul>\n<p>\ubb3c\ub860 \ubaa8\ub4e0 \uc804\ud1b5\uc801\uc778 \uc120\ub3c4 \uae30\uc5c5\uc774 \ub4a4\ub2a6\uac8c DTC \ubaa8\ub378\uc758 \uc911\uc694\uc131\uc744 \uae68\ub2ec\uc740 \uac83\uc740 \uc544\ub2c8\ub2e4. \uc758\ub958 \ubc0f \uc2a4\ud3ec\uce20 \ud328\uc158 \uae30\uc5c5\ub4e4\uc740 \ud0c0 \uc5c5\uacc4\ubcf4\ub2e4 \uc77c\ucc0d\uc774 DTC \uc811\uadfc\ubc95\uc744 \uc218\uc6a9\ud588\ub2e4. \ub300\ud45c\uc801\uc778 \uc608\ub85c \ub098\uc774\ud0a4\ub294 \uc9c0\ub09c \uc218\ub144\uc5d0 \uac78\uccd0 DTC\uc5d0 \ud22c\uc790\ub97c \uc9d1\uc911\ud588\ub2e4. \uc624\ub298\ub0a0 \ub098\uc774\ud0a4 \ub9e4\ucd9c\uc740 39%\uac00 DTC\ub97c \ud1b5\ud574 \ubc1c\uc0dd\ud558\uba70, 2023\ub144\uae4c\uc9c0 50%\ub85c \ub04c\uc5b4\uc62c\ub9b4 \uacc4\ud68d\uc744 \ud558\uace0 \uc788\ub2e4. \ub098\uc544\uac00 \ucd5c\uadfc\uc5d0\ub294 \uc608\uce21 \ubd84\uc11d, \uc218\uc694 \uac10\uc9c0, \uba38\uc2e0 \ub7ec\ub2dd \ub4f1\uc758 \uae30\uc220\uc5d0 \ub2a5\ud1b5\ud55c \uae30\uc5c5 3\uacf3\uc744 \uc778\uc218\ud588\ub2e4. \uc218\uc694 \uac10\uc9c0 \uae30\uc220\uc758 \uacbd\uc6b0, \uc81c\ud488 \ubd84\ubc30, \ub9de\ucda4\ud615 \ucd94\ucc9c, \ud478\uc2dc \ub9c8\ucf00\ud305 \ub4f1\uc744 \ucd5c\uc801\ud654\ud574 \uace0\uac1d\uc758 \ud3c9\uc0dd \uac00\uce58\ub97c \uad00\ub9ac\ud560 \uc218 \uc788\ub2e4. \uac10\uc131 \ubd84\uc11d \uae30\uc220\uc740 \uc2e0\uc81c\ud488 \ubc0f \ub098\uc774\ud0a4 \ud2b8\ub808\uc774\ub2dd \ud074\ub7fd\uacfc \uac19\uc740 \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4 \uac1c\ubc1c\uc5d0 \ud65c\uc6a9\ub420 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc131\uacf5\uc801\uc778 DTC \ub3c4\uc785 \uc804\ub7b5<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uc0c8\ub85c\uc6b4 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc900\ube44\ud558\ub294 \uae30\uc5c5\uc740 \uc5b8\uc81c\ub098 \uadf8\ub7ec\ud558\ub4ef \uc778\uc218\ud569\ubcd1\uc774\ub098 \uc790\uccb4\uac1c\ubc1c, \ub450 \uac00\uc9c0 \uacbd\ub85c \uc911 \ud558\ub098\ub97c \uc120\ud0dd\ud574\uc57c \ud55c\ub2e4. DTC \ube0c\ub79c\ub4dc \uc778\uc218\ub97c \uc120\ud0dd\ud558\ub294 \uacbd\uc6b0\ub294 \ub300\uccb4\ub85c \uc778\uc218 \ub300\uc0c1 \ube0c\ub79c\ub4dc\uc758 \uace0\uc720 \uae30\ub2a5\uc744 \uae30\uc5c5 \uc804\ubc18\uc5d0 \uc811\ubaa9\ud574 \ud65c\uc6a9\ud558\uae30 \uc704\ud568\uc774\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uc2dc\uc7a5 \ud310\ub9e4 \uc77c\uc815\uc744 \uc55e\ub2f9\uae38 \uc218 \uc788\ub2e4\ub294 \uc774\uc810\uc774 \uc788\uc9c0\ub9cc, \uc790\uccb4\uac1c\ubc1c\uc5d0 \ube44\ud574 \uc801\uac8c\ub294 10\ubc30, \ub9ce\uac8c\ub294 20\ubc30\uc5d0 \ub2e4\ub2e4\ub974\ub294 \ud22c\uc790 \ube44\uc6a9\uc744 \uac10\uc218\ud574\uc57c \ud55c\ub2e4. \ub098\uc544\uac00 \ub300\uae30\uc5c5\uc774 DTC \ube0c\ub79c\ub4dc\uc640 \ud1b5\ud569\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ubb38\ud654\uc801\uc778 \ubd80\ubd84\uc5d0\uc11c \ube44\ub86f\ub41c \uc870\uc9c1\uc6d0 \uac04\uc758 \uac08\ub4f1\uacfc \uac19\uc740 \ub9c8\ucc30\uc774 \uc0dd\uae30\uae30 \uc77c\uc464\uc5ec\uc11c \uc131\uc7a5 \uc2dc\ub108\uc9c0\ub97c \uaebe\uc5b4\ubc84\ub9b4 \uc704\ud5d8\uc774 \ub3c4\uc0ac\ub9ac\uace0 \uc788\ub2e4.<\/p>\n<p>\uc774\uc640 \ubc18\ub300\ub85c DTC \uc5ed\ub7c9\uc744 \ud5a5\uc0c1\ud558\uae30 \uc704\ud55c \uc790\uccb4\uac1c\ubc1c \uacbd\ub85c\ub97c \ud0dd\ud560 \uc218\ub3c4 \uc788\ub2e4. \uc774 \uacbd\uc6b0 \ucd08\uae30 \ud22c\uc790 \ube44\uc6a9\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \ud06c\uac8c \ub0ae\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc9c0\ub9cc, DTC \ub9ac\ub354\ub4e4\uc774 \ube60\ub978 \uc2e4\ud589\ub825\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\ub294 \ubc1c\ud310\uc774 \ub9c8\ub828\ub418\uc5b4\uc57c \ube44\ub85c\uc18c \uc131\uacf5\uc801\uc77c \uc218 \uc788\ub2e4. \uc5ec\ub7ec \uacb0\uc815\uacfc \ud22c\uc790\uac00 \uc218\ub144, \uc218\uac1c\uc6d4\uc774 \uc544\ub2cc \ub2e8 \uba87 \uc8fc \uc548\uc5d0 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\ub294 \ud658\uacbd\uc774 \uc870\uc131\ub418\uc5b4\uc57c \ud55c\ub2e4. DTC \ub9ac\ub354\ub4e4\uc774 \uc774 \uac19\uc740 \uad8c\ud55c\uc744 \uac00\uc9c4\ub2e4\uba74, \uc720\uae30\uc801\uc778 DTC \uc5ed\ub7c9 \uc99d\uc9c4\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc73c\uba70 \uae30\uc5c5 \ud575\uc2ec \uc0ac\uc5c5\uc744 \ube44\ub86f\ud55c \uc2e0\ucc44\ub110\uc758 \uc131\uc7a5 \ub3d9\ub825\uc5d0 \ud65c\uae30\ub97c \ubd88\uc5b4\ub123\uc744 \ub514\uc9c0\ud138 \uc778\ud504\ub77c\uac00 \uad6c\ucd95\ub420 \uc218 \uc788\ub2e4. (\ubcf4\uae30 3 \ucc38\uc870)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4806\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-3-KR-1.jpg\" alt=\"\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-3-KR-1.jpg 1280w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-3-KR-1-300x169.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-3-KR-1-1024x576.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-3-KR-1-768x432.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-3-KR-1-696x392.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-3-KR-1-1068x601.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2021\/12\/Chart-3-KR-1-747x420.jpg 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\uc9c0\uae08 \ub2f9\uc7a5 \uc2e4\ud589\uc5d0 \uc62e\uaca8\uc57c \ud55c\ub2e4. BCG\uac00 DTC \uc811\uadfc\ubc95 \uac1c\ubc1c\uc5d0 \uace0\ub824\ud574\uc57c \ud560 5\uac00\uc9c0 \ud3ec\uad04 \uc601\uc5ed\uc744 \ub2e4\uc74c\uacfc \uac19\uc774 \uc81c\uc2dc\ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\ube44\uc804\uacfc \uc804\ub7b5<\/span><\/strong><\/h5>\n<p>\uae30\uc5c5\uc740 \uba85\ud655\ud55c \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \uc788\uc5b4\uc57c \ud55c\ub2e4. \uc81c\ud488 \ud601\uc2e0\uc744 \uc2e4\ud604\ud558\uace0 \uc18c\ube44\uc790\uc758 \uc1fc\ud551 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\ud558\ub294 \ub370 DTC \ucc44\ub110\uc744 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560\uc9c0 \uc815\ud655\ud788 \ud30c\uc545\ud560 \ud544\uc694\uac00 \uc788\ub2e4. \ub098\uc544\uac00 \uace0\uc720 \ud310\ub9e4 \uacbd\ub85c\ub97c \ube44\ub86f\ud55c \uc804\ubc18\uc801\uc778 \uc720\ud1b5 \uacfc\uc815\uc5d0\uc11c \uc5b4\ub5a4 \ub178\ub825\uc744 \uae30\uc6b8\uc77c\uc9c0, \ub9c8\ucf00\ud305, \uc6b4\uc601, \uc601\uc5c5 \uacfc\uc815\uc5d0\ub294 \uc5b4\ub5bb\uac8c \ud1b5\ud569\ud560\uc9c0\uc5d0 \ub300\ud55c \uc804\ub9dd\uc774 \ud655\uc2e4\ud574\uc57c \ud55c\ub2e4. \ub3d9\uc77c \uc18c\ube44\uc790\uce35\uc744 \ub450\uace0 \uace0\uc720 \uc601\uc5c5\ud300\uacfc\uc758 \ubd88\ud544\uc694\ud55c \uacbd\uc7c1\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud574\uc11c\ub294 \uac01 \ud300\uc5d0 \ub300\ud55c \uae30\ub300\uce58\ub97c \uc2e0\uc911\ud788 \uc124\uc815\ud558\uace0, \ud300\ubcc4 KPI\ub97c \ub530\ub85c \uad00\ub9ac\ud574\uc57c \ud558\uba70, \uac00\uc6a9 \uc790\uc0b0 \uc0c1\ud669\uc5d0 \ub9de\uac8c \uc801\uc808\ud558\uac8c \ubd84\ubc30\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\ub0b4\ubd80\uc801\uc778 \uade0\ud615\uc744 \uad6c\ucd95\ud558\uace0 \uc720\uc9c0\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc18c\ube44\uc790\uc5d0 \uad00\ud55c \uad00\uc2ec\uc744 \ube44\ub86f\ud55c \uae4a\uc774 \uc788\ub294 \ud0d0\uad6c\uac00 \uc120\ud589\ub418\uc5b4\uc57c \ud55c\ub2e4. \uadf8\ub4e4\uc740 \uc5b4\ub5a4 \uc0c1\ud669\uc5d0 \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \uc120\ud638\ud558\uace0 \uc5b4\ub5a8 \ub54c \uc624\ud504\ub77c\uc778\uc744 \uc120\ud638\ud560\uae4c? \uae30\uc5c5\ub4e4\uc740 \uc774 \uac19\uc740 \uc9c8\ubb38\uc758 \ud574\ub2f5\uc744 \ucc3e\uc544 \uc7a0\uc7ac \uace0\uac1d\ubcc4 \ub2c8\uc988\ub97c \ubc18\uc601\ud55c DTC \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uac1c\ubc1c\ud574\uc57c \ud55c\ub2e4. \ucd5c\ub300\ud55c\ub3c4\uc758 \uace0\uac1d \uac00\uce58\ub97c \uc0b0\ucd9c\ud558\ub294 \uac83\uc774\uc57c\ub9d0\ub85c \uac00\uaca9 \ubc0f \uc218\uc775 \ub9c8\uc9c4\uc744 \ucc45\uc815\ud558\ub294 \ub370\uc5d0 \ud544\uc218\uc801\uc774\uba70, \uc77c\ubc18\uc801\uc778 \uc720\ud1b5 \ucc44\ub110\ubcf4\ub2e4 \uc6b4\uc601 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 DTC \ucc44\ub110\uc758 \uc6b4\uc601\uc744 \uc815\ub2f9\ud654\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\uc774\ubbf8 \uc5ec\ub7ec \uc5c5\uacc4\uc758 \uae30\uc5c5\ub4e4\uc774 DTC \ucc44\ub110\uc744 \ud65c\uc6a9\ud55c \ud1b5\ud569\uc801\uc778 \uc18c\ube44\uc790 \uacbd\ud5d8\uc73c\ub85c \uc790\uc0ac\uc758 \uc2e0\uaddc \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \ud64d\ubcf4\ud558\uace0 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc2a4\ub9c8\ud2b8 \ud648 \uc81c\ud488 \ubc0f \ub514\uc790\uc778 \uae30\uc5c5 \ud004\ub7ec(Kohler)\ub294 \ub514\uc790\uc778\ubd80\ud130 \uc124\uce58 \ub2e8\uacc4\uae4c\uc9c0 \uc18c\ube44\uc790\uc640\uc758 \uc18c\ud1b5\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc0ac\uc5c5 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud574 \ucc28\ubcc4\ud654\uc5d0 \uc131\uacf5\ud588\ub2e4. \ud004\ub7ec \uc6f9\uc0ac\uc774\ud2b8\uc758 \uac00\uc0c1 \ub514\uc790\uc778 \uc11c\ube44\uc2a4\ub294 \uc18c\ube44\uc790\uac00 \uc120\ud638\ud558\ub294 \ub514\uc790\uc778\uc5d0 \ub300\ud55c \uc124\ubb38\uc5d0 \ub2f5\ubcc0\ud558\uc5ec \uc2e4\uc6a9\uc801\uc778 \ub9de\ucda4\ud615 \uc2e4\ub0b4 \uacf5\uac04\uc744 \ud568\uaed8 \ub514\uc790\uc778\ud560 \uc218 \uc788\uac8c \ud558\uba70, 30\ubd84\uc758 \uac00\uc0c1 \uc804\ubb38\uac00 \uc0c1\ub2f4\uae4c\uc9c0 \uc81c\uacf5\ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \uc81c\uacf5<\/span><\/strong><\/h5>\n<p>\uc5b4\ub5a4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc628\ub77c\uc778\uc5d0\uc11c \ud310\ub9e4\ud560\uc9c0 \uacb0\uc815\ud558\uace0, \uc810\ud3ec \uc6b4\uc601\uacfc\uc758 \ucda9\ub3cc\uc744 \ucd5c\uc18c\ud654\ud558\ub3c4\ub85d \ub178\ub825\ud574\uc57c \ud55c\ub2e4. \uc774\ub294 \ud2b9\uc815 \uc81c\ud488\uc744 \uc628\ub77c\uc778 \ud310\ub9e4 \ud55c\uc815\uc73c\ub85c \uc81c\ud55c\ud558\uac70\ub098, \uc628\ub77c\uc778 \ud310\ub9e4 \ud3ec\uc7a5 \uaddc\uaca9\uc744 \ub530\ub85c \uc124\uc815\ud558\uac70\ub098, \uc624\ud504\ub77c\uc778\uc5d0\uc11c \ud310\ub9e4\ub418\ub294 \uc81c\ud488\uacfc \ucc28\ubcc4\ud654\ud55c \uac1c\uc778 \ub9de\ucda4\ud615 \uc81c\ud488\uc744 \uc120\ubcf4\uc774\ub294 \ubc29\ubc95 \ub4f1\uc73c\ub85c \uc774\ub8f0 \uc218 \uc788\ub2e4. \ud310\ub9e4\ub420 \uc81c\ud488\uacfc \uc720\ud1b5 \ucc44\ub110 \uac04\uc758 \ud638\ud658\uc131\uc774 \ucc98\uc74c\ubd80\ud130 \uc644\ubcbd\ud560 \ud544\uc694\ub294 \uc5c6\ub2e4. \uc2e4\uc218\ub294 \uc5b8\uc81c\ub098 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc774\ub97c \uace7\ubc14\ub85c \uc778\uc815\ud558\uace0 \ube60\ub974\uac8c \uc801\uc751\ud558\uc5ec \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud558\uace0\uc790 \ud558\ub294 \ub9c8\uc778\ub4dc\uac00 \uc644\ubcbd\ud55c DTC \ucc44\ub110 \uc624\ud508\uc744 \uc704\ud574 \uacc4\uc18d\ud574\uc11c \ubbf8\ub8e8\ub294 \ud0dc\ub3c4\ubcf4\ub2e4 \ubc14\ub78c\uc9c1\ud558\ub2e4.<\/p>\n<p>\uae30\uc5c5\ub4e4\uc740 \ub610\ud55c \uc2e4\ubb3c \uc81c\ud488\ub9cc\ud07c\uc774\ub098 \uc81c\ud488\uc744 \uc2dc\uc7a5\uc5d0 \ubcf4\uc5ec\uc8fc\ub294 \ub514\uc9c0\ud138 \uc5d0\uc14b\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uac04\uacfc\ud574\uc11c\ub294 \uc548 \ub41c\ub2e4. \uc628\ub77c\uc778 \uc1fc\ud551 \ubc0f DTC \ucc44\ub110 \ud65c\uc6a9\uc5d0 \ub300\ud55c \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \uc81c\uace0\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8, \ub9ac\ubdf0, \uc601\uc0c1, \uc778\ud50c\ub8e8\uc5b8\uc11c \ub4f1\uc744 \ud3ec\ud568\ud558\ub294 \ucf58\ud150\uce20 \uac1c\ubc1c\uc774 \ub3d9\ubc18\ub418\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n<blockquote><p><strong>\uc2e4\uc218\ub97c \uace7\ubc14\ub85c \uc778\uc815\ud558\uace0 \ube60\ub974\uac8c \uc801\uc751\ud558\uc5ec \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud558\uace0\uc790 \ud558\ub294 \ub9c8\uc778\ub4dc\uac00 \uc644\ubcbd\ud55c DTC \ucc44\ub110 \uc624\ud508\uc744 \uc704\ud574 \uacc4\uc18d\ud574\uc11c \ubbf8\ub8e8\ub294 \ud0dc\ub3c4\ubcf4\ub2e4 \ubc14\ub78c\uc9c1\ud558\ub2e4.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\uacbd\uc601 \ubaa8\ub378<\/span><\/strong><\/h5>\n<p>\uacb0\uc815\uad8c \ubc0f \uc608\uc0b0 \ud3b8\uc131\uc744 DTC \ucc44\ub110\uacfc \uc624\ud504\ub77c\uc778 \uc810\ud3ec\uc5d0 \ub450\ub8e8 \ud560\ub2f9\ud558\uc5ec, 2\uac1c\uc758 \ud310\ub9e4 \uacbd\ub85c\uac00 \uc11c\ub85c\uc758 \uc601\uc5ed\uc744 \uce68\ubc94\ud558\uc9c0 \uc54a\ub294 \uc120\uc5d0\uc11c \ud568\uaed8 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ubaa8\ub378\uc744 \uc804\uc81c\ub85c \uacbd\uc601 \uacc4\ud68d\uc744 \uc218\ub9bd\ud574\uc57c \ud55c\ub2e4. \ubcc4\uac1c\uc758 \uc720\ud1b5 \uacbd\ub85c \uac04 \ucda9\ub3cc\uc744 \ubc29\uc9c0\ud560 \uc218 \uc788\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\uc548\uc740 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc6d0\ub9ac\ub97c \uc811\ubaa9\ud574 \uac00\uc6a9 \uc790\uc0b0\uc744 \uac00\uc7a5 \uc801\ud569\ud55c \uc720\ud1b5 \uacbd\ub85c\ub85c \ud22c\uc785\ub418\uac8c\ub054 \uc720\ub3c4\ud558\ub294 \uac83\uc774\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uac00\uc815\uc6a9\ud488 \ubc0f \ub0b4\uad6c \uc18c\ube44\uc7ac\uc758 \uacbd\uc6b0, \ub9ac\ubaa8\ub378\ub9c1 \uc804\ubb38\uac00 \uc704\uc8fc\ub85c \ud310\ub9e4\ud558\ub294 \uac83\uc774 \ud6e8\uc52c \ud6a8\uacfc\uc801\uc774\uae30 \ub54c\ubb38\uc5d0 DTC \ucc44\ub110 \ud22c\uc790\uc5d0 \ub0ad\ube44\ud560 \ud544\uc694\uac00 \uc5c6\ub2e4.<\/p>\n<p>DTC \uc6b4\uc601 \ubaa8\ub378\uc744 \uace0\uc548\ud558\ub294 \ub370\uc5d0 \uc788\uc5b4 \uc5b4\ub5a4 \uae30\ub2a5\uc744 \uc790\uccb4\uc801\uc73c\ub85c \uac1c\ubc1c\ud560 \uac83\uc778\uc9c0, \uc5b4\ub5a4 \ubd80\ubd84\uc744 \uc678\uc8fc\ub85c \uc9c4\ud589\ud560 \uac83\uc778\uc9c0 \uc120\ud0dd\ud574\uc57c \ud55c\ub2e4. \ub098\uc544\uac00 \uc0ac\uc5c5 \uaddc\ubaa8\uc758 \ud558\ud55c\uc120\uc744 \uc5b4\ub514\uae4c\uc9c0 \uc124\uc815\ud558\uc5ec \ud31d\uc5c5\uc2a4\ud1a0\uc5b4, \uc720\ud1b5, \uc81c\uc870 \ub4f1 \uae30\ud0c0 \uc5c5\ubb34\ub97c \uc704\ud0c1\ud560 \uac83\uc778\uc9c0\ub3c4 \uacb0\uc815\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\uacf5\uae09\uc0ac\uc2ac\uc744 \ub514\uc790\uc778-\uc81c\uc870-\ud310\ub9e4 \uad6c\uc870\uc5d0\uc11c \ud310\ub9e4-\ub514\uc790\uc778-\uc81c\uc870\ub85c \uc804\ud658\ud558\ub294 \uac83 \ub610\ud55c \uac00\uc6a9 \uc790\uc0b0\uc744 \ub298\ub9ac\uace0 \ub0ad\ube44\ub97c \uc904\uc77c \ubc29\uc548\uc774\uae30\uc5d0 DTC \uc811\uadfc\uc5d0 \uc788\uc5b4 \ub9e4\ub825\uc801\uc778 \ub300\uc548\uc774 \ub41c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\uae30\uc220 \uc778\uc218<\/span><\/strong><\/h5>\n<p>\uc801\uc808\ud55c \uae30\uc220\uc744 \uc811\ubaa9\ud560 \ub54c\ub294 IT\uc758 \uad00\uc810\uc774 \uc544\ub2cc \uc0ac\uc5c5 \uacbd\uc601\uc758 \uc2dc\uc120\uc73c\ub85c \uc811\uadfc\ud574\uc57c \ud55c\ub2e4. \uc989, \uc2e0\uae30\uc220\uc744 \ub3c4\uc785\ud558\uae30 \uc704\ud574 \uc218\uc2ed\uc5b5 \uc6d0\uc744 \ud22c\uc785\ud558\uae30 \uc804\uc5d0 \uacbd\uc601 \uce21\uba74\uc758 \ub4dd\uc2e4\uc744 \uba85\ub8cc\ud558\uac8c \ub530\uc9c8 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4. \ub530\ub77c\uc11c \uc7a5\uae30\uac04\uc5d0 \uac78\uce5c \ud3ed\ud3ec\uc218 \ubaa8\ub378(waterfall model)\uc744 \ucc44\ud0dd\ud574 \uc644\ubcbd\ud55c DTC \uc0ac\uc5c5\uc6a9 \uc6f9\uc0ac\uc774\ud2b8 \uac1c\ubc1c\uc744 \ub178\ub9ac\uae30\ubcf4\ub2e4\ub294, \ud30c\uc77c\ub7ff \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \uba3c\uc800 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud55c \ud6c4 \uc774\ub97c \ud1b5\ud574 \ud559\uc2b5\ud55c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc9c4\ud589\ud558\ub294 \ubc29\uc2dd\uc744 \ucd94\ucc9c\ud55c\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc758 \uc811\uadfc\ubc95\uc740 \uae30\uc5c5 \ub0b4\ubd80\uc801\uc73c\ub85c \uc774\ubaa9\uc744 \uc9d1\uc911\uc2dc\ud0a4\ub294 \ud6a8\uacfc\ub97c \uac00\uc838\uc62c \uac83\uc774\uba70, DTC \uc811\uadfc\uc5d0 \ub300\ud55c \uc0ac\ub0b4 \uad00\uc2ec\uc744 \ub192\uc77c \uac83\uc774\ub2e4.<\/p>\n<p>\ud30c\uc77c\ub7ff \ud504\ub85c\uadf8\ub7a8\uc774 \uc0ac\uc5c5\uc131 \ubc0f \ud22c\uc790\ud68c\uc218\uc728(ROI)\uc5d0 \ub300\ud55c \uac80\uc99d\uc744 \ubc1b\uc740 \ub4a4\uc5d0 \ud480 \uc2a4\ud0dd \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\ub3c4 \uc804\ud600 \ub2a6\uc9c0 \uc54a\ub2e4. \uac04\ud639 IT\ud300\uc774 \uc704\uc5d0\uc11c \uc124\uba85\ud55c \uac83\uacfc \uac19\uc740 \uc131\uacfc\ub97c \ub0b4\uae30 \uc704\ud574\uc11c\ub294 \uc218\uac1c\uc6d4, \ub9ce\uac8c\ub294 \uc218\ub144\uc774 \uac78\ub9b4 \uc218 \uc788\ub2e4\ub294 \uc774\uc720\ub85c \ubc18\ub300\ud558\ub294 \uacbd\uc6b0\ub3c4 \uc788\ub2e4. \uc774 \uacbd\uc6b0 IT\ud300\uc5d0 \ub3c4\uc804\ud558\ub77c. <strong>\uc18c\uaddc\ubaa8 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 1\uac1c\uc6d4\ub3c4 \ub418\uc9c0 \uc54a\ub294 \uc9e7\uc740 \uc2dc\uac04\uc5d0 \uc628\ub77c\uc778 \uc81c\ud488 \ud310\ub9e4\ub97c \ud568\uacfc \ub3d9\uc2dc\uc5d0 \uc2e0\uae30\uc220\uc744 \uc811\ubaa9\ud558\uc5ec \uacbd\uc601\ubc95\uae4c\uc9c0 \uac1c\uc120\ud558\ub294\ub370, \ub300\uae30\uc5c5\uc740 \uc65c \uba87 \ub2ec\uc529 \ub178\ub825\ud574\uc57c\ub9cc \ube44\uc2b7\ud55c \uacb0\uacfc\ubb3c\uc744 \ub0b4\ub193\uc744 \uc218 \uc788\uc744 \uac83\uc774\ub77c \ub2e8\uc5b8\ud558\ub294\uac00?<\/strong> BCG\uc758 \uacbd\ud5d8 \uc0ac\ub840\uc5d0 \ube44\ucd94\uc5b4\ubcf4\uba74 \ub300\uac1c \uc774\ub7ec\ud55c IT\ud300\uc740 DTC \ucc44\ub110 \uac1c\ubc1c\uc758 \uac1c\ub150\uc744 \uc644\uc804\ud788 \uc798\ubabb \uc774\ud574\ud558\uace0 \uc788\uc5b4 \uc2e0\uc18d\ud55c \uc2e4\ud589\ub825\uacfc \ub2a5\ub3d9\uc131\uc744 \ubc1c\ud718\ud560 \ub9c8\uc778\ub4dc\uac00 \ubd80\uc871\ud55c \uacbd\uc6b0\uac00 \ub9ce\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 14pt;\">\ud300 \uad6c\uc131<\/span><\/strong><\/h5>\n<p>DTC \ub2f4\ub2f9 \ud300\uc740 \uc804\ud615\uc801\uc778 \ube0c\ub79c\ub4dc \ub2f4\ub2f9\ubcf4\ub2e4 \ub354 \ub2e4\uc7ac\ub2e4\ub2a5\ud55c \uc778\uc7ac\ub85c \uad6c\uc131\ub418\uc5b4\uc57c \ud55c\ub2e4. DTC \ud300\uc740 \ubd84\uc11d\uc801, \ub370\uc774\ud130 \uc9c0\ud5a5\uc801, \uc131\uacfc \uc911\uc2ec\uc801\uc778 \ub3d9\uc2dc\uc5d0 \ubbfc\ucca9\ud55c \ub300\uc751 \ub2a5\ub825\uc744 \uac16\ucdb0\uc57c \ud55c\ub2e4. \uc2e0\uc18d\ud55c \uc77c \ucc98\ub9ac\ub97c \uc704\ud574 \uae30\uc5c5\uc758 DTC \ud300\uc740 \ud544\uc218\uc801\uc778 \ub2a5\ub825\uc744 \ubaa8\ub450 \uac16\ucd98 \uc18c\uaddc\ubaa8 \uc815\uc608\ub85c \uc120\uc815\ud558\uc5ec DTC \ucc44\ub110\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud574\uc57c \ud55c\ub2e4. \uad6c\uc131\uc6d0 \uac1c\uac1c\uc778\uc758 \ud544\uc218 \uc5ed\ub7c9 \uc218\uc900\uc774\ub098 \uac1c\ubcc4 \uc870\uc9c1 \uad6c\uc131\uc740 \uc0b0\uc5c5\ubcc4, \uc9c0\uc5ed\ubcc4\ub85c \uc0c1\uc774\ud560 \uac83\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>&nbsp;<\/p>\n<p>\ucd5c\uadfc\ub9cc \ud558\ub354\ub77c\ub3c4 \uc218\ub9ce\uc740 \ub300\ud615 \ube0c\ub79c\ub4dc\uac00 DTC \ubaa8\ub378\uc744 \ucc44\ud0dd\ud558\ub294 \uc77c\uc744 \uc2dc\uac04 \ub0ad\ube44, \uc790\uc6d0 \ub0ad\ube44\ub77c\uace0 \uc5ec\uacbc\ub2e4. \ud558\uc9c0\ub9cc \ud32c\ub370\ubbf9\uc73c\ub85c \uae09\uc131\uc7a5\ud55c \uc804\uc790\uc0c1\uac70\ub798 \ub355\ubd84\uc5d0 DTC\ub97c \ubc14\ub77c\ubcf4\ub294 \uc138\uc0c1\uc758 \uad00\uc810\uc774 \uc644\uc804\ud788 \ubcc0\ud588\ub2e4. \uc774\uc81c\ub294 DTC \uc804\ub7b5\uc744 \uc9dc\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uace0\ubbfc\uc774 \uc544\ub2cc <strong>\uc5bc\ub9c8\ub098 \uc774\ub978 \uc2dc\uc77c \ub0b4\uc5d0 \uc2e4\ud604\ud560 \uc218 \uc788\uc744\uc9c0, \uc778\uc218\ud569\ubcd1\uc744 \ud0dd\ud560\uc9c0 \ud639\uc740 \uc790\uccb4\uac1c\ubc1c\ub85c \uc9c4\ud589\ud574\uc57c \ud560\uc9c0<\/strong>\ub97c \uace0\ubbfc\ud574\uc57c \ud55c\ub2e4. \uc774\ubbf8 DTC \uc804\ub7b5\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc811\ubaa9\ud55c \uc120\ub3c4 \uae30\uc5c5\ub4e4\uc774 \ub9ce\ub2e4. \uadf8\ub4e4\uc758 \ubc1c\uc790\ucde8\ub97c \ub4e4\uc5ec\ub2e4\ubcf4\uace0, \uc0c8 \uc2dc\ub300\uc758 \uc18c\ube44\uc790\ub4e4\uc774 \uc120\ud638\ud558\uace0 \uae30\ub300\ud558\ub294 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uad6c\uc0c1\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2021\/direct-to-consumer-strategy-business-benefits\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\ud558\uae30\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uae30\uc5c5 \uc804\uccb4 \uc131\uc7a5\ub960\uc5d0 \uae30\uc5ec\ud558\ub294 DTC \ucc44\ub110\uc740 \uc18c\ube44\uc790 \uc815\ubcf4 \uc218\uc9d1, \uac1c\uc778\ubcc4 \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \ub9de\ucda4, \ubc1c \ube60\ub978 \uc2e0\uc81c\ud488 \ub7f0\uce6d \ubc0f \uc2dc\uc7a5\uc131 \ud14c\uc2a4\ud2b8, \uc0ac\uc5c5 \ud655\uc7a5 \ub4f1\uc744 \uac00\ub2a5\ucf00 \ud55c\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":4808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[34,172,32,170],"tags":[],"class_list":{"0":"post-4803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cp","8":"category-capability","9":"category-industry","10":"category-marketing"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=4803"}],"version-history":[{"count":2,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4803\/revisions"}],"predecessor-version":[{"id":4809,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4803\/revisions\/4809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/4808"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=4803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=4803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=4803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}