{"id":4936,"date":"2022-01-17T14:35:15","date_gmt":"2022-01-17T05:35:15","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=4936"},"modified":"2023-08-11T10:28:18","modified_gmt":"2023-08-11T01:28:18","slug":"build-world-class-e-commerce-organization","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/build-world-class-e-commerce-organization\/","title":{"rendered":"\uc774\ucee4\uba38\uc2a4 \uc870\uc9c1 \uc720\ud615 4\uac00\uc9c0, \ubcf5\uc7a1\uc131\uc744 \ubc84\ub9ac\uace0 &#8216;\ub2e8\uc21c\ud574\uc838\ub77c&#8217;"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p><strong>\ubcf5\uc7a1\ud55c \uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \ud310\ub9e4\uc5d0 \ubc29\ud574\uac00 \ub418\uc9c0 \uc54a\ub3c4\ub85d \ud558\ub77c. \uc774\ucee4\uba38\uc2a4\uc758 \uc131\uacf5\uc744 \uc704\ud574 \uc811\uadfc\ubc29\ubc95\uc744 \ub2e8\uc21c\ud654\ud574 \ube44\uc988\ub2c8\uc2a4 \ubaa9\uc801\uc744 \uba85\ud655\ud788 \uc815\uc758\ud55c \ud6c4, \ub300\ud45c\uc801\uc778 4\uac00\uc9c0 \uc720\ud615 \uc911 \ud558\ub098\ub97c \uc120\ud0dd\ud558\ub77c.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\uc628\ub77c\uc778 \ud310\ub9e4\ub294 \ud32c\ub370\ubbf9 \uae30\uac04 \ub3d9\uc548 35% \uc0c1\uc2b9\ud588\uc73c\uba70 \uadf8 \uc0c1\uc2b9\uc138\uac00 \uc644\ud654\ub420 \uc870\uc9d0\uc740 \ubcf4\uc774\uc9c0 \uc54a\ub294\ub2e4. \uadf8 \uacb0\uacfc, \ucd5c\uadfc BCG \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ubd81\ubbf8 \ubc0f \uc601\uad6d\uc758 \uc774\ucee4\uba38\uc2a4 \uc870\uc9c1 \uc911 88%\ub294 2020\ub144 \uc131\uc7a5\uc138\ub97c \ubcf4\uace0\ud588\uace0 94%\ub294 2021-2022\ub144\uc5d0 \ucd94\uac00 \ud655\uc7a5\ud560 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\ub4e4\uc740 \uc774\ucee4\uba38\uc2a4 \uc6b4\uc601\uc870\uc9c1\uc744 \uad6c\ucd95, \uc720\uc9c0, \ud655\ub300\ub77c\ub294 \uac70\ub300\ud55c \ubcf5\uc7a1\uc131\uc5d0 \uc9c1\uba74\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\uae30\uc220\uc744 \uc644\ubcbd\ud558\uac8c \ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \uc774 \ub514\uc9c0\ud138 \uc804\ud658(digital transformation)\uc744 \ucda9\ubd84\ud788 \ub2ec\uc131\ud560 \uc218 \uc5c6\ub2e4. \uc2e4\uc81c\ub85c \uc870\uc9c1\uc758 \ubb38\uc81c\ub294 \uae30\uc220\uc758 \ubb38\uc81c\ub9cc\ud07c\uc774\ub098 \uc2ec\uac01\ud560 \uc218\ub3c4 \uc788\ub2e4. BCG \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ub6f0\uc5b4\ub09c \uc778\uc7ac\uc758 \ubd80\uc871, \uc18d\ub3c4 \ubc0f \ubbfc\ucca9\uc131 \ubbf8\ud761, \uc774\uc804\uc758 \uc5c5\ubb34 \ubc29\uc2dd, \uc608\uc0b0 \uc81c\ud55c, \uc0c1\ud488, \ub9c8\ucf00\ud305, \uac00\uaca9 \ubb38\uc81c\uc640 \uac19\uc740 \ub9ce\uc740 \uc7a5\uc560\ubb3c\ub4e4\uc774 \uacf5\ud1b5\uc73c\ub85c \ub098\ud0c0\ub09c\ub2e4. (\ubcf4\uae30 \ucc38\uc870)<\/p>\n<p><a href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-0-KR.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4945\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-0-KR.jpg\" alt=\"\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-0-KR.jpg 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-0-KR-300x169.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-0-KR-1024x576.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-0-KR-768x432.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-0-KR-1536x864.jpg 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-0-KR-696x392.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-0-KR-1068x601.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-0-KR-747x420.jpg 747w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc774\ucee4\uba38\uc2a4 \uc870\uc9c1\uc758 \ubcf5\uc7a1\uc131<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uc774 \ubcf5\uc7a1\uc131\uc5d0\ub294 \ub9c8\ucf00\ud305, \uc601\uc5c5, \uba38\ucc9c\ub2e4\uc774\uc9d5(merchandising), \uc774\ud589 \ub4f1 \ub2e4\uc591\ud55c \uae30\ub2a5 \uc804\ubc18\uc758 \ud611\uc5c5 \ud544\uc694\uc131, \ub9c8\ucf00\ud305\uc5d0\uc11c \uc6f9 \uac1c\ubc1c, \uc774\ud589 \uc6b4\uc601\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc2a4\ud0ac\uc744 \uac16\ucd98 \ub2e4\uae30\ub2a5 \uc804\ubb38\uac00\uc758 \ucc44\uc6a9\uacfc \uad50\uc721\uc758 \ud544\uc694\uc131 \ub4f1 \uc5ec\ub7ec \uac00\uc9c0 \uc6d0\uc778\uc774 \uc788\ub2e4.<\/p>\n<p>\ub610\ud55c, \ubcf5\uc7a1\uc131\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc694\uc778\ub4e4\uc5d0\uc11c \uae30\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n<ul>\n<li>\uace0\uac1d \uc911\uc2ec\uc131\uc740 \uac15\ud654\ub418\uc9c0\ub9cc \uae30\uc5c5 \ub0b4 \ud3b8\ucc28\ub97c \ucd08\ub798\ud558\ub294 \ubd84\uc0b0\ub41c \ud300<\/li>\n<li>\uc774\ucee4\uba38\uc2a4\uc758 \uae09\uc131\uc7a5\uacfc \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uc694\uad6c\ub97c \ub530\ub77c\uc7a1\uae30 \uc704\ud55c \ube60\ub978 \ud655\uc7a5\uacfc \uc9c4\ud654\uc758 \ud544\uc694\uc131<\/li>\n<li>\uc0c1\ucda9\ud558\ub294 \uc758\uc81c\uac00 \uc788\ub294 \ucc44\ub110 \ud30c\ud2b8\ub108\ub4e4(\uc774\ucee4\uba38\uc2a4 \ucc44\ub110 \ub9e4\ub2c8\uc800\uc758 38%\uac00 \uc774 \uc0c1\ucda9\uc744 \ucd5c\uc6b0\uc120 \ube44\uc988\ub2c8\uc2a4 \uc0ac\uc548\uc73c\ub85c \uaf3d\uc74c)<\/li>\n<li>\ub2e4\uc591\ud55c \ubcf4\uace0\ub77c\uc778\uacfc \ub9ac\ub354\uc2ed \uccb4\uacc4<\/li>\n<\/ul>\n<p>\ud55c \uc870\uc9c1\uc740 \uc628\ub77c\uc778 \ud310\ub9e4 \uc6b4\uc601\uc758 \ubcf5\uc7a1\uc131\uc744 \u2018\ubaa8\ub4e0 \uac83\uc744 \ub290\ub9ac\uac8c \ub9cc\ub4dc\ub294 \ub048\uc801\uc774\u2019\ub77c\uace0 \ud45c\ud604\ud588\ub2e4. \uc0ac\uc2e4\uc0c1, \ubd88\ud544\uc694\ud558\uac70\ub098 \uad00\ub9ac\ub418\uc9c0 \uc54a\ub294 \ubcf5\uc7a1\uc131\uc740 \uc6b0\uc120\uc21c\uc704\uac00 \ub2e4\ub974\uac70\ub098 \ud558\uc774\ube0c\ub9ac\ub4dc \ub9ac\uc18c\uc2a4\ub97c \uacf5\uc720\ud558\ub294 \uae00\ub85c\ubc8c \ud300\uacfc \ub85c\uceec \ud300 \uc0ac\uc774\uc758 \uae34\uc7a5\uacfc \ube44\ud6a8\uc728\uc131 \ub4f1 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \ubc1c\ud604\ub420 \uc218 \uc788\ub2e4. \ub610\ud55c, \uc774\ucee4\uba38\uc2a4 \uadf8\ub8f9\uc744 \uc9c0\uc6d0\ud558\ub294\ub370 \ud544\uc694\ud55c \uc2a4\ud0ac\uc774 \uacbd\uc601\uc9c0\uc6d0\ubd80\uc5d0 \uc758\ud574 \uc801\uc808\ud55c \uc218\uc900\uc73c\ub85c \uc9c0\uc6d0\ub418\uc9c0 \uc54a\uc544, \uac08\ub4f1\uc744 \uc57c\uae30\ud560 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc720\ud615 \uc120\ud0dd<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uc774 \ubcf5\uc7a1\uc131\uc744 \ud1b5\uc81c\ud558\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ud655\uc2e4\ud788 \uc815\uc758\ud558\uace0 \uc774 \ubaa9\ud45c\uc640 \uc77c\uce58\ud558\ub294 \uc774\ucee4\uba38\uc2a4 \uc870\uc9c1\uc744 \uad6c\uc131\ud558\ub294 \uac83\uc774\ub2e4. \uc6b0\ub9ac\ub294 \uae30\uc5c5\ub4e4\uc774 \ub514\uc9c0\ud138 \uae30\uc220\ubfd0 \uc544\ub2c8\ub77c \ud300\ub4e4\uc774 \uc774 \ub514\uc9c0\ud138 \ub3c4\uad6c\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \ud611\uc5c5\ud558\ub294 \ubc29\uc2dd\uc5d0\ub3c4 \uc9d1\uc911\ud560 \uac83\uc744 \uad8c\uace0\ud55c\ub2e4. \uc774\ub97c \uc704\ud574 \ub2e4\uc74c \ub124 \uac00\uc9c0 \uc720\ud615 \uc911 \ud558\ub098\ub97c \uc9c0\uce68\uc73c\ub85c \uc120\ud0dd\ud574 \uc9c0\uce68\uc73c\ub85c \uc0bc\uc744 \uc218 \uc788\ub2e4. (\uc2ac\ub77c\uc774\ub4dc \ucc38\uc870)<\/p>\n\n\t<div class=\"wp-spaios-slider-wrap wp-spaios-row-clearfix\" data-conf=\"{&quot;arrow&quot;:&quot;true&quot;,&quot;pagination&quot;:&quot;true&quot;,&quot;speed&quot;:&quot;1000&quot;,&quot;autoplay&quot;:&quot;false&quot;,&quot;autoplay_speed&quot;:&quot;3000&quot;,&quot;loop&quot;:&quot;true&quot;,&quot;mode_bx&quot;:&quot;horizontal&quot;,&quot;slide_to_show_bx&quot;:1,&quot;max_slide_to_show_bx&quot;:1,&quot;slide_to_scroll_bx&quot;:1,&quot;slide_margin_bx&quot;:&quot;&quot;,&quot;slide_width_bx&quot;:&quot;1280&quot;,&quot;start_slide_bx&quot;:0,&quot;ticker_bx&quot;:&quot;false&quot;,&quot;ticker_hover_bx&quot;:&quot;false&quot;,&quot;height_start_bx&quot;:&quot;false&quot;,&quot;random_start_bx&quot;:&quot;false&quot;,&quot;caption&quot;:&quot;false&quot;}\">\n\t\t<div class=\"wp-spaios-slider wp-spaios-bxslider wp-spaios-gallery bxslider\" id=\"wp-spaios-bxslider-1\" style=\"\">\n\t\t\t\t\t\t\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-1-KR-Cover.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-1-KR-Cover.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-2-KR.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-2-KR.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-3-KR.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-3-KR.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-4-KR.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-4-KR.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-5-KR.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-5-KR.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-6-KR.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-6-KR.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\n<p>&nbsp;<\/p>\n<h4><strong>\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc811\uadfc\ubc95<\/strong><\/h4>\n<p>\uc774 \ube44\uc988\ub2c8\uc2a4\uac00 \ub2e8\uc21c\ud788 \ucd5c\uc18c\ud55c\uc758 \ub178\ub825\uc73c\ub85c \uc18c\ub9e4 \ucc44\ub110\uc744 \ub2e4\uac01\ud654\ud558\ub294 \uac83\uc774 \ubaa9\uc801\uc778\uac00? \uadf8\ub7f0 \uacbd\uc6b0\ub77c\uba74, \uc544\ub9c8\uc874(Amazon)\uacfc \uac19\uc740 \uae30\uc874 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ud1b5\ud574 \uc628\ub77c\uc778\uc73c\ub85c \ud310\ub9e4\ud558\ub294 \uc870\uc9c1\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774 \ub9de\ub294 \uc120\ud0dd\uc774 \ub420 \uc218 \uc788\ub2e4. \uc774 \uae30\uc5c5\uc758 \uacbd\uc6b0\uc5d0\ub294 \ub9c8\ucf00\ud305 \ubd80\uc11c \ub0b4\uc758 \ub9b0\ud300(lean team)\uc774\uba74 \ucda9\ubd84\ud560 \uac83\uc774\ub2e4.<\/p>\n<ul>\n<li>\uc8fc\uc694 \uc778\ub825\uc5d0\ub294 \ucf58\ud150\uce20 \uac1c\ubc1c \uc804\ubb38\uac00, \ub9ac\ud14c\uc77c \ub514\uc9c0\ud138 \uad11\uace0(paid-media) \ub9e4\ub2c8\uc800, \uc8fc\ubb38 \ucc98\ub9ac \uc6b4\uc601 \ub514\ub809\ud130 \ub4f1\uc774 \uc788\ub2e4.<\/li>\n<li>\ud575\uc2ec \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0\ub294 \uc0c1\ud488 \ud398\uc774\uc9c0 \ucf58\ud150\uce20 \uac1c\ubc1c, \uc2a4\ud3f0\uc11c \uad11\uace0 \ucd5c\uc801\ud654, \uc790\uccb4 DC(distribution centers)\uc640 DTC(direct-to-consumer) \uc774\ud589 \uc11c\ube44\uc2a4 \uc0ac\uc774\uc758 \uc870\uc728 \ub4f1\uc774 \uc788\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>\ubcfc\ud2b8\uc628(Bolt-on) \u2018\ube0c\ub79c\ub4dc.com(Brand.com)\u2019<\/strong><\/h4>\n<p>\uc870\uc9c1\uc774 \uc790\uccb4 DTC \uad00\uacc4\ub97c \uc218\ub9bd\ud558\uace0\uc790 \ud558\ub294\uac00? \uadf8\ub7f0 \uacbd\uc6b0\ub77c\uba74, \uc774\ucee4\uba38\uc2a4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud574 \ubcc4\ub3c4\uc758 P&amp;L\uc744 \uc124\uc815\ud558\uace0 \ubcf4\ub2e4 \uaddc\ubaa8\uac00 \ud070-\ud558\uc9c0\ub9cc \uc5ec\uc804\ud788 \uc77c\ubd80 \uae30\ub2a5\uc740 \uc544\uc6c3\uc18c\uc2f1\ud558\ub294-\ud300\uc744 \uad6c\uc131\ud558\ub294 \uc120\ud0dd\uc744 \ud560 \uc218 \uc788\ub2e4. \uc774 \ud300\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ud68c\uc0ac\uc758 \ucd5c\uace0 \ub514\uc9c0\ud138 \ucc45\uc784\uc790\uc5d0\uac8c \ubcf4\uace0\ud55c\ub2e4.<\/p>\n<ul>\n<li>\uc8fc\uc694 \uc778\ub825\uc5d0\ub294 \uc6f9 \uac1c\ubc1c \ub2f4\ub2f9\uc790\uc640 \ud504\ub860\ud2b8\uc5d4\ub4dc \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \ud300, \uc720\ub8cc\uac80\uc0c9 \uad11\uace0(paid-search) \ubc0f \uc18c\uc15c\ubbf8\ub514\uc5b4 \ub9e4\ub2c8\uc800, \ud480\ud544\uba3c\ud2b8 \uc6b4\uc601 \ub514\ub809\ud130 \ub4f1\uc774 \uc788\ub2e4.<\/li>\n<li>\ud575\uc2ec \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0\ub294 \uc81c\ub300\ub85c \uae30\ub2a5\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4 \uad6c\ucd95, \uc218\uc694 \ucc3d\ucd9c, \ud480\ud544\uba3c\ud2b8 \ub4f1\uc774 \uc788\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>\uc634\ub2c8\ucc44\ub110 \ub9ac\ud14c\uc77c\ub7ec<\/strong><\/h4>\n<p>\ube44\uc988\ub2c8\uc2a4\uac00 \ub9e4\uc7a5 \ub0b4 \uace0\uac1d\ub4e4\uc774 \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \ud560 \uc218 \uc788\ub294 \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \uac83\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc788\ub294\uac00? \uc774 \uacbd\uc6b0\ub294 \uc774\ucee4\uba38\uc2a4 \uc870\uc9c1\uacfc \ub9e4\uc7a5 \ub124\ud2b8\uc6cc\ud06c \uac04\uc758 \ud1b5\ud569\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uc810\uc5d0\uc11c \uae30\uc220\uc801\uc73c\ub85c \uc880 \ub354 \uc5b4\ub824\uc6b4 \uc811\uadfc\ubc95\uc774\ub2e4.<\/p>\n<ul>\n<li>\uc8fc\uc694 \uc778\ub825\uc5d0\ub294 \ub9e4\uc7a5 \ub0b4 \uc8fc\ubb38 \ucc98\ub9ac\ud300, \uc774\ucee4\uba38\uc2a4 \uc804\ub2f4 \uc804\uccb4 \uc2a4\ud0dd \uae30\uc220\ud300, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00 \ub4f1\uc774 \uc788\ub2e4.<\/li>\n<li>\ud575\uc2ec \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0\ub294 BOPIS(buy-online and pickup-in-store) \uc640 SFS(ship-from-store)\uc5ed\ub7c9 \uc0dd\uc131, \uae30\uc220 \uc2a4\ud0dd \uc9c4\ud654, \uc628\ub77c\uc778 \uace0\uac1d \uacbd\ud5d8 \ucd5c\uc801\ud654 \ub4f1\uc774 \uc788\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>\uc774\ucee4\uba38\uc2a4 \uc804\ubb38\uc5c5\uccb4<\/strong><\/h4>\n<p>\ud68c\uc0ac\uac00 \uc131\uc7a5\uc744 \ucd94\uad6c\ud558\ub294 \uc774\ucee4\uba38\uc2a4 \uc804\ubb38\uae30\uc5c5\uc778\uac00? \uc774 \uacbd\uc6b0\ub294 \uc790\uccb4 P&amp;L\uc774 \uc788\ub294 \ub3c5\ub9bd \uc628\ub77c\uc778 \ud310\ub9e4 \uc870\uc9c1\uc5d0 \ud574\ub2f9\ub41c\ub2e4. \uc0ac\uc5c5\uc744 \ud655\ub300\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uc720\ud558\uace0 \ub9e4\ub825\uc801\uc778 \uace0\uac1d \uacbd\ud5d8 \uac1c\ubc1c\uc5d0 \uc8fc\ub825\ud558\uba70, \uae30\uc220\uc801\uc778 \uc6b0\uc218\uc131\uacfc \ub2e4\uc591\ud55c \uae30\ub2a5 \uc804\ubc18\uc758 \ubbfc\ucca9\uc131\uc774 \uc6b4\uc601\uc758 \ud575\uc2ec \uc694\uc18c\uac00 \ub418\uc5b4\uc57c \ud55c\ub2e4. \ub530\ub77c\uc11c, \uc774 \uae30\uc5c5\uc740 \uc778\ud558\uc6b0\uc2a4 \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud560 \uac83\uc774\uba70 \ud575\uc2ec \uae30\ub2a5\uc744 \uc544\uc6c3\uc18c\uc2f1\ud560 \ud544\uc694\uc131\uc740 \uac70\uc758 \uc5c6\uc744 \uac83\uc774\ub2e4.<\/p>\n<ul>\n<li>\ud575\uc2ec \uc778\ud558\uc6b0\uc2a4 \uc778\ub825\uc5d0\ub294 (\uc6f9 \uac1c\ubc1c\uc790\uc640 \ubb3c\ub958 \uc778\ub825 \uc678\uc5d0) \uace0\uac1d \ud655\ubcf4 \ubc0f \ub9c8\ucf00\ud305 \uc804\ubb38\uac00, \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \ub514\uc790\uc774\ub108, \uc0c1\ud488 \ub9e4\ub2c8\uc800 \ub4f1\uc774 \uc788\ub2e4.<\/li>\n<li>\ud575\uc2ec \uc131\uc7a5 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0\ub294 (\uc2e0\uaddc \ubc0f \uae30\uc874 \uace0\uac1d \ubaa8\ub450\ub97c \uc774\uc6a9\ud574) \uc218\uc694 \ucc3d\ucd9c, \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4 \ubc0f \uacbd\ud5d8 \uac1c\uc120, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud655\uc7a5, \ub300\uccb4, \ub9ac\uc140\ub7ec \uad00\ub9ac \ub4f1\uc774 \ud3ec\ud568\ub420 \uac83\uc774\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uae30\ubcf8 \ubc14\ub85c \uc138\uc6b0\uae30<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uc120\ud0dd\ub41c \uc720\ud615\uc5d0 \ub530\ub77c \uc131\uc7a5\ud558\ub294 \uc870\uc9c1\uc5d0 \ud544\uc694\ud55c \uc778\ub825\uc774 \uacb0\uc815\ub420 \uac83\uc774\ub2e4. \uc778\uc7ac \uc2dc\uc7a5\uc758 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uace0 \ub300\uccb4 \uc778\ub825\uc744 \uad6c\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6b8 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uad6c\uccb4\uc801\uc778 \uae30\uc220\ub825\uc5d0 \ub300\ud55c \ucc44\uc6a9 \ubc0f \uacbd\ub825 \uacbd\ub85c\uac00 \ud2b9\ud788 \uc911\uc694\ud558\ub2e4.<\/p>\n<p>\ucd5c\uc18c\ud55c \ubaa8\ub4e0 \uae30\uc5c5\ub4e4\uc740 \uc9c4\ud589 \uc0c1\ud669\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud574 \uae30\ubcf8\uc801\uc778 \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uacfc \ubd84\uc11d\uae30\uc220 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\uac70\ub098 \uad00\ub9ac\ud574\uc57c \ud558\uba70 \uac15\ub825\ud55c \ub9ac\ub354\uac00 \uac01\uac01\uc758 \ud575\uc2ec \ud300\uc744 \ub2f4\ub2f9\ud558\uac8c \ud574\uc57c \ud55c\ub2e4. \uc131\uacf5\uc801\uc778 \uc870\uc9c1\uc740 \uc9c4\uc2e4\uacfc \uc9c1\uc811\uc801\uc778 \uace0\uac1d \uc811\uc810\uc758 \uc8fc\ub41c \ucd9c\ucc98\uac00 \ub418\ub294 \uc911\uc559\ud654\ub41c \ub370\uc774\ud130 \ubd84\uc11d \uae30\uc220\uc5d0 \uc0c1\ub2f9\ud55c \ud22c\uc790\ub97c \ud55c\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ub354 \ub113\uc740 \ubc94\uc704\uc758 \uae30\uc5c5\uc5d0\uc11c \uae30\uc5c5\uc758 \uc804\ub7b5\uc801 \ubaa9\uc801\uc5d0 \ub300\ud574 \uace0\uc704 \uc784\uc6d0\ub4e4\uc758 \uc2b9\uc778\uc744 \ub4dd\ud55c\ub2e4. \uc774\ucee4\uba38\uc2a4\uac00 \uc6b4\uc601\uc758 \ub098\uba38\uc9c0 \ubd80\ubd84\uacfc\uc758 \uad50\uc9d1\ud569\uc744 \ud30c\uc545\ud558\uace0 \ub9ac\ub354\uc2ed\uc744 \ud1b5\ud574 \ud0c4\ud0c4\ud55c \uc9c0\uc6d0\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc774 \ucd5c\uc120\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc870\uc9c1\uc740 \uc5b4\ub5bb\uac8c \uc131\uc7a5\ud560 \uac83\uc778\uac00?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uc120\ud0dd\ub41c \uc720\ud615\uc5d0 \uc0c1\uad00\uc5c6\uc774, \uae30\uc5c5\ub4e4\uc740 \uc870\uc9c1\uc774 \ud655\uc7a5\ud568\uc5d0 \ub530\ub77c \uc774\ucee4\uba38\uc2a4 \uc870\uc9c1\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud574\uc57c \ud560 \uac83\uc774\ub2e4. \uac1c\ubcc4 \ube0c\ub79c\ub4dc \ud639\uc740 \uce74\ud14c\uace0\ub9ac \ucc28\uc6d0\uc758 \uc0ac\uc774\ud2b8\ub97c \uad6c\uc131\ud558\uba74 \ub9de\ucda4\ud654\uc640 \ucc28\ubcc4\ud654\ub41c \uacbd\ud5d8\uc774 \uac00\ub2a5\ud558\uaca0\uc9c0\ub9cc \ub3d9\uc2dc\uc5d0 \uae30\uc220 \ubc0f \uc6b4\uc601\uc0c1\uc758 \ubcf5\uc7a1\uc131\uc740 \ub354\uc6b1 \ucee4\uc9c8 \uac83\uc774\ub2e4. \ubc18\ub300\ub85c \ud1b5\ud569 \uc0ac\uc774\ud2b8\ub97c \uc720\uc9c0\ud558\uba74 \ubcf5\uc7a1\uc131\uc740 \ub35c\ud558\uaca0\uc9c0\ub9cc \ube44\uc988\ub2c8\uc2a4\ub97c \uc644\uc804\ud788 \uc544\uc6b0\ub974\uc9c0 \ubabb\ud560 \uc218\ub3c4 \uc788\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc0c8\ub85c\uc6b4 \uc9c0\uc5ed\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \uacbd\uc6b0\uc5d0 \uae30\uc220\uacfc \uac19\uc740 \uc77c\ubd80 \uae30\ub2a5\uc744 \uc911\uc559\ud654\ud558\ub294 \uac83\uc740 \ud6a8\uc728\uc801\uc774\uace0 \ube44\uc6a9 \ud6a8\uacfc\uc801\uc77c \uc218 \uc788\uc9c0\ub9cc \uc774\ub7f0 \uc120\ud0dd\uc740 \ubd88\uac00\ud53c\ud558\uac8c \ube0c\ub79c\ub4dc \uc639\ud638\ub3c4 \ubfd0 \uc544\ub2c8\ub77c \ub9de\ucda4\ud654\ub97c \uac10\uc18c\uc2dc\ud0ac \uac83\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uba85\uc2ec\ud560 \uac83<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\ub9ac\ub354\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uc774\ucee4\uba38\uc2a4 \uc870\uc9c1\uc744 \uc218\ub9bd \ud639\uc740 \ud655\ub300\ud560 \ub54c, \ub2e4\uc74c\uc744 \uba85\uc2ec\ud574\uc57c \ud55c\ub2e4.<\/p>\n<ul>\n<li>\ud50c\ub7ab\ud3fc \uac1c\ubc1c, \uae30\uc220, \ud14c\ub9c8 \ub514\uc790\uc778\uc744 \uc911\uc559\ud654\ud558\uc9c0\ub9cc \ub3d9\uc2dc\uc5d0 \ube0c\ub79c\ub4dc\uac00 \uc790\uccb4 \uce74\ud53c, \uace0\uac1d \uc11c\ube44\uc2a4, \uc0ac\uc9c4\uc744 \uad00\ub9ac\ud558\ub3c4\ub85d \ud560 \uac83<\/li>\n<li>\uc544\uc6c3\uc18c\uc2f1\uc5d0 \ub300\ud574 \uade0\ud615 \uc7a1\ud78c \uc811\uadfc\ubc95\uc744 \ucde8\ud560 \uac83;\uc544\uc6c3\uc18c\uc2f1\uc740 \ub300\uc5ed\ud3ed\uc744 \uc99d\uac00\uc2dc\ud0a4\uc9c0\ub9cc \uc544\uc6c3\uc18c\uc2f1\uc5d0 \uc9c0\ub098\uce58\uac8c \uc758\uc874\ud558\uba74 \uc2e4\uc801 \uc800\ud558\uc640 \uae30\ud68c \uc0c1\uc2e4\uc774 \uc57c\uae30\ub420 \uc218 \uc788\uc74c<\/li>\n<li>\ube44\uc988\ub2c8\uc2a4\uac00 \uc131\uc7a5\ud558\uac70\ub098 \uc0c8\ub85c\uc6b4 \uc720\ud615\uc73c\ub85c \uc804\ud658\ud558\ub294 \uacbd\uc6b0\uc758 \uc808\ucda9\uc548\uc744 \ub300\ube44\ud560 \uac83<\/li>\n<li>\uc644\ubcbd\ud55c \uc194\ub8e8\uc158\uc744 \uad6c\ucd95\ud560 \ub54c\uae4c\uc9c0 \uae30\ub2e4\ub9ac\uc9c0 \ub9d0\uace0 \ub2f9\uc7a5 \uc2dc\uc791\ud55c \ud6c4 \ubc18\ubcf5\ud560 \uac83<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2021\/build-world-class-e-commerce-organization\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\ud558\uae30\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uae30\uc5c5\ub4e4\uc740 \uc870\uc9c1\uc774 \ud655\uc7a5\ud568\uc5d0 \ub530\ub77c \uc774\ucee4\uba38\uc2a4 \uc870\uc9c1\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud574\uc57c \ud560 \uac83\uc774\ub2e4. \uc774\ucee4\uba38\uc2a4\uc758 \uc131\uacf5\uc744 \uc704\ud574 \uc811\uadfc\ubc29\ubc95\uc744 \ub2e8\uc21c\ud654\ud574 \ube44\uc988\ub2c8\uc2a4 \ubaa9\uc801\uc744 \uba85\ud655\ud788 \uc815\uc758\ud55c \ud6c4, \ub300\ud45c\uc801\uc778 4\uac00\uc9c0 \uc720\ud615 \uc911 \ud558\ub098\ub97c \uc120\ud0dd\ud558\ub77c.<\/p>\n","protected":false},"author":1,"featured_media":4948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[34,24,172,171],"tags":[156,89,153,203],"class_list":{"0":"post-4936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cp","8":"category-bcgx_digital_ai","9":"category-capability","10":"category-people-and-organization","11":"tag-cpg","12":"tag-89","13":"tag-153","14":"tag-203"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=4936"}],"version-history":[{"count":3,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4936\/revisions"}],"predecessor-version":[{"id":5047,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/4936\/revisions\/5047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/4948"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=4936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=4936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=4936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}