{"id":5052,"date":"2022-01-27T19:34:31","date_gmt":"2022-01-27T10:34:31","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=5052"},"modified":"2022-02-14T09:28:30","modified_gmt":"2022-02-14T00:28:30","slug":"a-guide-to-it-innovation-for-packaged-goods-makers","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/a-guide-to-it-innovation-for-packaged-goods-makers\/","title":{"rendered":"\ud3ec\uc7a5\uc18c\ube44\uc7ac(CPG) \uae30\uc5c5\uc744 \uc704\ud55c IT \ud601\uc2e0 \uac00\uc774\ub4dc"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p><strong>\ud6a8\uacfc \uadf9\ub300\ud654\ub97c \uc704\ud574 \uae30\uc5c5\ub4e4\uc740 AI \uc0ac\uc6a9, \ud544\uc218 \uc5ed\ub7c9 \ub514\uc9c0\ud138\ud654, \uc0c8\ub85c\uc6b4 \uc5c5\ubb34\ubc29\uc2dd \ub3c4\uc785\uc5d0 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>CPG(consumer packaged goods:\ud3ec\uc7a5\uc18c\ube44\uc7ac) \uc81c\uc870\uc5c5\uccb4\ub4e4\uc740 \ub514\uc9c0\ud138 \uc6b4\uc601 \uc5c5\uadf8\ub808\uc774\ub4dc\uc758 \ud544\uc694\uc131\uc744 \uc798 \uc54c\uace0 \uc788\ub2e4. \uc774 \ud544\uc694\uc131\uc740 \ud2b9\ud788 \ucf54\ub85c\ub098 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \uacf5\uae09\ub9dd\uc774 \ubc1b\uc740 \ud070 \ucda9\uaca9\uc73c\ub85c \uc778\ud574 \ub354\uc6b1 \uba85\ud655\ud574\uc84c\ub2e4. \uc774\uc5d0 \ub300\uc751\ud574, \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 IT \uc9c0\ucd9c\uc744 \ud655\ub300\ud558\uace0 \ud5a5\ud6c4 2\ub144\uac04 \ud601\uc2e0\uc744 \uac15\ud654\ud558\uae30 \uc704\ud55c \uacc4\ud68d\uc744 \uacf5\uaca9\uc801\uc73c\ub85c \uc218\ub9bd\ud558\uace0 \uc788\ub2e4.<br \/>\n\ud558\uc9c0\ub9cc \ub514\uc9c0\ud138 \uc804\ud658(digital transformation)\uc744 \uc704\ud55c IT \ud504\ub85c\uc81d\ud2b8 \uc9c0\ucd9c\uc774 \ubaa8\ub450 \ube44\uc2b7\ud55c \uc815\ub3c4\uc758 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\uc9c0\ub294 \ubabb\ud55c\ub2e4. BCG\uac00 \ucd5c\uadfc \uc2e4\uc2dc\ud55c CPG IT \ubca4\uce58\ub9c8\ud06c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uac00\uc7a5 \ud601\uc2e0\uc801\uc778 CPG \uae30\uc5c5\ub4e4\uc740 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 IT \uc5b4\uc820\ub2e4\uc758 \uc0c1\ub2f9\ud55c \ube44\uc911\uc744 \uc138 \uac00\uc9c0 \ud575\uc2ec \ubd84\uc57c\uc758 \uac1c\uc120\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\ub2e4.<\/p>\n<ul>\n<li>\uace0\ubd80\uac00\uac00\uce58, \ub300\uaddc\ubaa8 \ud504\ub85c\uc81d\ud2b8\ub97c \uc120\uc815\ud574 AI(artificial intelligence: \uc778\uacf5\uc9c0\ub2a5)\ub97c \ud65c\uc6a9<\/li>\n<li>\uacf5\uae09\ub9dd, \uc77c\ucc28 \uc18c\ube44\uc790 \ub370\uc774\ud130, \uc628\ub77c\uc778 \uc18c\ub9e4\uc5c5\uccb4\uc640\uc758 \ud611\uc5c5 \ub4f1 \uba87 \uac00\uc9c0 \ud544\uc218\uc5ed\ub7c9\uc758 \ub514\uc9c0\ud138\ud654\uc5d0 \uc9d1\uc911<\/li>\n<li>\uc0b0\uc5c5\uc758 \uad6c\uccb4\uc801\uc778 \ub2c8\uc988\uc5d0 \uc801\ud569\ud55c \uc560\uc790\uc77c(agile) \uc6d0\uce59\uc744 \ubc18\uc601\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc5c5\ubb34\ubc29\uc2dd \ub3c4\uc785<\/li>\n<\/ul>\n<p>CPG IT \ubca4\uce58\ub9c8\ud06c\uc5d0 \ub530\ub974\uba74, 80% \uc774\uc0c1\uc758 \uae30\uc5c5\ub4e4\uc774 2023\ub144\uae4c\uc9c0 \ub300\uaddc\ubaa8 AI \uc0ac\uc6a9\uc0ac\ub840\ub97c \ud65c\uc6a9\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc808\ubc18\uc758 \uae30\uc5c5\ub4e4\uc740 \uac19\uc740 \uae30\uac04 \ub3d9\uc548 SaaS(software-as-a service) \uc194\ub8e8\uc158\uacfc \ud37c\ube14\ub9ad \ud074\ub77c\uc6b0\ub4dc \uc778\ud504\ub77c \ud638\uc2a4\ud305\uc73c\ub85c \uc804\ud658\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4.<\/p>\n<p>CPG \ud601\uc2e0\uae30\uc5c5\ub4e4\uc774 \uac00\uc7a5 \uc911\uc694\ud55c \ub514\uc9c0\ud138 \uc5ed\ub7c9\uc744 \uc5b4\ub5bb\uac8c \ud655\ucda9\ud558\uace0, \uc774\ub97c \uc704\ud574 \uc5b4\ub5a4 \ub300\ucc45\uc744 \ucd94\uc9c4\ud560 \uac83\uc778\uc9c0 \uc880 \ub354 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n\n\t<div class=\"wp-spaios-slider-wrap wp-spaios-row-clearfix\" data-conf=\"{&quot;arrow&quot;:&quot;true&quot;,&quot;pagination&quot;:&quot;true&quot;,&quot;speed&quot;:&quot;1000&quot;,&quot;autoplay&quot;:&quot;false&quot;,&quot;autoplay_speed&quot;:&quot;3000&quot;,&quot;loop&quot;:&quot;true&quot;,&quot;mode_bx&quot;:&quot;horizontal&quot;,&quot;slide_to_show_bx&quot;:1,&quot;max_slide_to_show_bx&quot;:1,&quot;slide_to_scroll_bx&quot;:1,&quot;slide_margin_bx&quot;:&quot;&quot;,&quot;slide_width_bx&quot;:&quot;1280&quot;,&quot;start_slide_bx&quot;:0,&quot;ticker_bx&quot;:&quot;false&quot;,&quot;ticker_hover_bx&quot;:&quot;false&quot;,&quot;height_start_bx&quot;:&quot;false&quot;,&quot;random_start_bx&quot;:&quot;false&quot;,&quot;caption&quot;:&quot;false&quot;}\">\n\t\t<div class=\"wp-spaios-slider wp-spaios-bxslider wp-spaios-gallery bxslider\" id=\"wp-spaios-bxslider-1\" style=\"\">\n\t\t\t\t\t\t\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-0-KR-1.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-0-KR-1.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-1-KR-1.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-1-KR-1.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-2-KR-1.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-2-KR-1.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-3-KR-1.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-3-KR-1.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-4-KR-1.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-4-KR-1.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-5-KR-1.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-5-KR-1.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-6-KR-1.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-6-KR-1.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-7-KR.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-7-KR.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-8-KR.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-8-KR.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-9-KR.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-9-KR.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-10-KR.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-10-KR.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-11-KR.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-11-KR.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\r\n<div class=\"bx-slide\">\r\n\t\t\t<a class=\"wp-spaios-img-link\" href=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-12-KR.jpg\" data-fancybox=\"gallery\" data-options=\"{&quot;loop&quot;:&quot;true&quot;,&quot;transitionEffect&quot;:&quot;slide&quot;}\">\r\n\t\t\t<img decoding=\"async\" class=\"wp-spaios-slider-image\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/01\/Chart-12-KR.jpg\" alt=\"\" title=\"\">\r\n\t\t<\/a>\r\n\t<\/div>\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>CPG IT \ubca4\uce58\ub9c8\ud06c \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud55c \ucd94\uac00 \ubd84\uc11d\ub0b4\uc6a9<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>CPG \uae30\uc5c5\ub4e4\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0 \uad00\ub828 \uc9c0\ucd9c \ubd84\uc11d\ub0b4\uc6a9\uc740 BCG CPG IT \ubca4\uce58\ub9c8\ud06c \uc124\ubb38\uc870\uc0ac \uc138\ud2b8\uc758 \uc77c\ubd80\uc778 35\uac1c \uae30\uc5c5\uc5d0 \ub300\ud55c \uc124\ubb38\uc870\uc0ac\ub97c \ud1a0\ub300\ub85c \ud55c\ub2e4. \uc5f0\uac04\ub9e4\ucd9c 30\uc5b5 \ub2ec\ub7ec \ubbf8\ub9cc\uc758 \uc18c\uaddc\ubaa8, \uc9c0\uc5ed\uc801 \uae30\uc5c5\uc5d0\uc11c 100\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc758 \ub300\ud615 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \uae30\uc5c5\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \uae30\uc5c5\uc744 \uc870\uc0ac\ud588\ub2e4. \uc804\uccb4\uc801\uc73c\ub85c \uc774 \uae30\uc5c5\ub4e4\uc758 2020\ub144 \ud68c\uacc4\uc5f0\ub3c4 \uc5f0\uac04 \ub9e4\ucd9c \ucd1d\ud569\uc740 6380\uc5b5 \ub2ec\ub7ec, \uc5f0\uac04 IT \uc6b4\uc601\ube44\ub294 99\uc5b5 \ub2ec\ub7ec\uc774\ub2e4. \ud574\ub2f9 \uae30\uc5c5\ub4e4\uc758 IT \uc6b4\uc601\ubaa8\ub378\uacfc \uc9c0\ucd9c\uc218\uc900, \ub3c4\uc785\ud558\uace0 \uc788\ub294 \ub514\uc9c0\ud138 \ud601\uc2e0, AI\uc640 \ubd84\uc11d\uae30\uc220 \uc0ac\uc6a9\uc0ac\ub840\uc758 \uc6b0\uc120\uc21c\uc704, \uae30\uc874 \ub514\uc9c0\ud138 \uc5ed\ub7c9 \ubc0f \ud5a5\ud6c4 \ucd94\uac00 \uc608\uc815\uc778 \uc5ed\ub7c9 \ub4f1\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubd24\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \ud601\uc2e0 \ud22c\uc790\uc758 \uc131\uacf5\uc744 \uc704\ud574, \uae30\uc5c5\ub4e4\uc740 \ub2e4\uc74c \ub300\ucc45\uc744 \ucd94\uc9c4\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>AI \uac15\ud654<\/strong><\/h4>\n<p>\uac00\uc7a5 \uc7a0\uc7ac\ub825\uc774 \ud070 \uace0\uac1d\ub300\uba74 \uc0ac\uc6a9\uc0ac\ub840\uc5d0 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4. \ud604\uc7ac \uae30\uc5c5\ub4e4\uc740 \uc815\ubc00 \ub9c8\ucf00\ud305 \ubc0f \uc608\uce21 \ud2b8\ub80c\ub4dc \uc804\ub9dd \ud655\uc7a5\uc758 \ucd08\uae30 \ub2e8\uacc4\uc5d0 \uc788\ub2e4. \ub610\ud55c \ub370\uc774\ud130 \uc911\uc2ec \uac00\uaca9 \uacb0\uc815 \ubc0f \ud64d\ubcf4, AI \uae30\ubc18 \uc81c\uc870 \ub4f1 \ub2e4\ub978 \ubd84\uc57c\ubcf4\ub2e4 ROI\uac00 \ub354 \ub192\uc740 \uc601\uc5ed\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \uc9c0\uc18d\ud574\uc57c \ud55c\ub2e4. \uadf8\ub9ac\uace0 AI \ud655\uc7a5\uc5d0 \uc788\uc5b4 IT\ub97c \ub354\uc6b1 \ub9ce\uc774 \ud65c\uc6a9\ud560 \ud544\uc694\uac00 \uc788\ub2e4. CIO\ub294 \uc804\uc0ac\uc801 \uae30\uc220 \uad6c\ud604\uc758 \uae38\uc7a1\uc774\ub77c\ub294 IT\uc758 \uc804\ud1b5\uc801\uc778 \uc5ed\ud560\uc744 \uc774\uc6a9\ud574 \ub300\uaddc\ubaa8 AI \uc0ac\uc6a9\uc0ac\ub840\uc758 \ub3c4\uc785\uc744 \uac00\uc18d\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\ud544\uc218 \ub514\uc9c0\ud138 \uc5ed\ub7c9 \ud655\ub300<\/strong><\/h4>\n<p>AI\ub97c \ub3c4\uc785\ud574 \uc218\uc694\uc608\uce21\uc744 \uac1c\uc120\ud558\ub294 \uae30\uc5c5\uc740 \uc6b4\uc601\uc744 \uc6d0\ud65c\ud558\uac8c \ud558\uace0 \uacf5\uae09\ub9dd \uc2e4\uc801\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ucee8\ud2b8\ub864\ud0c0\uc6cc\uc2dd \ub370\uc774\ud130\uc9c0\ud45c \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc758 \ud22c\uc790\ub97c \ud1b5\ud574 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uacf5\uae09\ub9dd\uc6b4\uc601\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uac1c\uc120\ud560 \uc218 \uc788\ub2e4. \ub514\uc9c0\ud138 \ud2b8\uc708 \uae30\uc220\uc744 \ucee8\ud2b8\ub864\ud0c0\uc6cc\uc5d4 \uc801\uc6a9\ud558\uba74 \uae30\uc5c5\ub4e4\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc2dc\ubbac\ub808\uc774\uc158\uacfc \uacb0\ud569\ud574 \uc678\ubd80 \ud589\ub3d9\uc744 \ubcf4\uc5ec\uc904 \uc218 \uc788\ub2e4. AI\uc640 \uba38\uc2e0\ub7ec\ub2dd\uacfc \uacb0\ud569\ud558\uba74, \uc774 \uae30\uc220\uc740 \uacf5\uae09\ub9dd \uc2e4\uc801\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218\ub3c4 \uc788\ub2e4. \uae30\uc5c5\ub4e4\uc740 \uc608\uce21\ubd84\uc11d\uae30\uc220\uacfc AI\ub97c \uc2a4\ucf00\uc974\ub9c1, \uc81c\uc870, \uae30\ud0c0 \uae30\ub2a5\uc5d0 \ud65c\uc6a9\ud574 \uc608\uae30\uce58 \ubabb\ud55c \ub2e4\uc6b4\ud0c0\uc784\uc744 \ud53c\ud558\uace0 \uc6b4\uc601\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub370\uc774\ud130\uac00 \ud48d\ubd80\ud55c \uc18c\ube44\uc790 \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \ucc3d\ucd9c\ud574 \uc804\ub7b5\uc801 \uc778\uc0ac\uc774\ud2b8\uc640 \uac1c\uc778\ub9de\ucda4\ud615 \uc0c1\ud638\uc791\uc6a9\uc758 \uae30\ubc18\uc744 \ub9c8\ub828\ud574\uc57c \ud55c\ub2e4. \ub610\ud55c, \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \uc18c\ub9e4\uc5c5\uccb4\uc640 \uae30\uc874 \uc634\ub2c8\ucc44\ub110 \uc18c\ub9e4\uc5c5\uccb4 \ubaa8\ub450\ub97c \ucda9\uc871\ud558\ub294 \uae30\ub2a5\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \uc9c0\uc18d\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\uc0c8\ub85c\uc6b4 \uc5c5\ubb34\ubc29\uc2dd \ub3c4\uc785<\/strong><\/h4>\n<p>\ud68d\uc77c\uc801\uc778 \uc560\uc790\uc77c \uc811\uadfc\ubc95\uc740 \ub2e4\uc591\ud55c CPG \uc81c\uc870\uc5c5\uccb4\uc758 \uc0ac\uc6a9\uc0ac\ub840\uc5d0 \uc801\ud569\ud558\uc9c0 \uc54a\ub2e4. \ud2b9\uc815\ud55c \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c\uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uae30 \uc704\ud574 \uae30\uc5c5\ub4e4\uc740 \uc601\uad6c\uc801 \uc560\uc790\uc77c \ud300 \uad6c\uc131, \uc804\ubb38\uc801\uc778 \uc2a4\ud0ac \uac1c\ubc1c, \uc2a4\ud0ac\ubcc4 \uc790\uc6d0 \uc804\ub2f4 \ud639\uc740 \uacf5\uc720 \ubaa8\ub378 \ub3c4\uc785 \ub4f1 \uc560\uc790\uc77c\ud55c \uc5c5\ubb34\ubc29\uc2dd\uc744 \ub9de\ucda4 \uc801\uc6a9\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc55e\uc11c \uc124\uba85\ud55c \uc774 \uc138 \ud575\uc2ec \uc601\uc5ed \uc678\uc5d0\ub3c4, CPG \uae30\uc5c5\ub4e4\uc740 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uac1c\ubc1c\uc790, \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc5d4\uc9c0\ub2c8\uc5b4, \ub370\uc774\ud130 \uc544\ud0a4\ud14d\ud2b8\uc758 \ub0b4\ubd80\uc778\uc7ac \uae30\ubc18\uc744 \uad6c\ucd95\ud558\uace0, \ucd5c\uace0 \uae30\uc220\uc778\uc7ac\ub97c \uc720\uce58\ud558\uace0 \uc720\uc9c0\ud558\uae30 \uc704\ud55c \uc5c5\ubb34\uc694\uccad\uc11c\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uae30\ub300\uce58\ub97c \uc218\uc6a9\ud558\ub294 \ub4f1 \uae30\uc220\uc778\ub825 \uac1c\uc120\uc744 \uc704\ud574 \ucd5c\uc120\uc744 \ub2e4\ud574\uc57c \ud55c\ub2e4. \ub610\ud55c, \ud37c\ube14\ub9ad \ud074\ub77c\uc6b0\ub4dc \ud638\uc2a4\ud305 \ubc0f SaaS\ub85c\uc758 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud568\uc73c\ub85c\uc368 \ud604\ub300\uc801\uc774\uace0 \uc548\uc815\uc801\uc778 IT \uc778\ud504\ub77c\uc5d0 \ud22c\uc790\ud574\uc57c \ud55c\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac15\ub825\ud55c \uc0ac\uc774\ubc84 \uc9c0\ubc30\uad6c\uc870 \ubc0f \uc801\uc808\ud55c \uc0ac\uc774\ubc84\ubcf4\uc548 \uad00\ud589\uc774 \ud3ec\ud568\ub41c \ud0c4\ud0c4\ud55c \uc0ac\uc774\ubc84\ubcf4\uc548 \ubb38\ud654 \uc870\uc131\uc744 \ud1b5\ud574 \uc801\uc808\ud55c \ubcf4\ud638\uc7a5\uce58\ub97c \uc801\uc6a9\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2021\/a-guide-to-it-innovation-for-packaged-goods-makers\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\ud558\uae30\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud3ec\uc7a5\uc18c\ube44\uc7ac(CPG) \uc81c\uc870\uc5c5\uccb4\ub4e4\uc740 \ub514\uc9c0\ud138 \uc6b4\uc601 \uc5c5\uadf8\ub808\uc774\ub4dc\uc758 \ud544\uc694\uc131\uc744 \uc798 \uc54c\uace0 \uc788\ub2e4. \ud6a8\uacfc \uadf9\ub300\ud654\ub97c \uc704\ud574 \uae30\uc5c5\ub4e4\uc740 AI \uc0ac\uc6a9, \ud544\uc218 \uc5ed\ub7c9 \ub514\uc9c0\ud138\ud654, \uc0c8\ub85c\uc6b4 \uc5c5\ubb34\ubc29\uc2dd \ub3c4\uc785\uc5d0 \uc9d1\uc911\ud574\uc57c \ud55c\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":5067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[34,24],"tags":[205,156,153,206],"class_list":{"0":"post-5052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cp","8":"category-bcgx_digital_ai","9":"tag-ai","10":"tag-cpg","11":"tag-153","12":"tag-206"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=5052"}],"version-history":[{"count":2,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5052\/revisions"}],"predecessor-version":[{"id":5069,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5052\/revisions\/5069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/5067"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=5052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=5052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=5052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}