{"id":5113,"date":"2022-02-08T16:24:31","date_gmt":"2022-02-08T07:24:31","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=5113"},"modified":"2023-08-11T10:17:28","modified_gmt":"2023-08-11T01:17:28","slug":"transform-for-resilience-in-good-times","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/transform-for-resilience-in-good-times\/","title":{"rendered":"\uae30\uc5c5 \ud68c\ubcf5 \ud0c4\ub825\uc131, \uc548\uc815\uc801\uc778 \uc2dc\uae30\uc5d0\ub3c4 \ud601\uc2e0\uc740 \ud544\uc694\ud558\ub2e4"},"content":{"rendered":"<p>\ucf54\ub85c\ub09819\ub97c \uacaa\uc73c\uba70, \u2018\ud68c\ubcf5 \ud0c4\ub825\uc131\u2019\uc740 \uae30\uc5c5\uc774 \ucd5c\uc6b0\uc120\uc73c\ub85c \ub17c\ud574\uc57c \ud560 \uc804\ub7b5\uc801 \uc8fc\uc81c\uac00 \ub418\uc5c8\ub2e4. \ub9ce\uc740 \ub9ac\ub354\uac00 \uc774\ubc88 \uacbd\ud5d8\uc744 \ud1b5\ud574 \ud5a5\ud6c4 \uc704\uae30\uc5d0 \ub300\ube44\ud560 \uc218 \uc788\ub294 \ubc30\uc6c0\uc744 \uc5bb\uace0\uc790 \ud558\ub294 \uac15\ud55c \uc758\uc9c0\ub97c \ubcf4\uc774\uace0 \uc788\ub2e4. BCG \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ube44\uad50\uc801 <strong>\uc548\uc815\uc801\uc778 \uc2dc\uae30\uc5d0\ub294 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc774 \ud06c\uac8c \uc8fc\ubaa9\ubc1b\uc9c0 \ubabb\ud558\ub098, \uc774 \uc5ed\ub7c9\uc740 \uc5c4\uccad\ub09c \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\uc73c\uba70 \uc704\uae30 \uc2dc\uae30\ub97c \ub118\uc5b4\uc11c\ub3c4 \uacc4\uc18d\ud574\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\ub294 \uac83\uc73c\ub85c \ub4dc\ub7ec\ub0ac\ub2e4.<\/strong> \uc7a5\uae30\uc801\uc73c\ub85c \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \ubcf4\uc778 \uae30\uc5c5\ub4e4 \uac00\uc6b4\ub370 \uc57d 2\/3\uac00 \ub3d9\uc885\uc5c5\uacc4 \ub2e4\ub978 \uae30\uc5c5\ub4e4\ubcf4\ub2e4 \ucda9\uaca9\uc5d0 \ub300\ucc98\ud558\ub294 \ub2a5\ub825\uc774 \ub354 \uc6b0\uc218\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n<p><strong>\uc704\uae30\ub294 \uae30\uc5c5\uc758 \uc5c5\ubb34 \uc218\ud589 \ub2a5\ub825\uc5d0 \uc989\uac01\uc801\uc778 \uc555\ubc15\uc744 \uc8fc\uae30 \ub54c\ubb38\uc5d0 \ud601\uc2e0\uc758 \ud544\uc694\uc131\uc744 \uae68\uc6b0\uccd0\uc8fc\ub294 \uae30\ud68c\uac00 \ub418\uae30\ub3c4 \ud55c\ub2e4.<\/strong> \uc704\uae30\uc5d0\uc11c \uc2dc\uc791\ub41c \ud601\uc2e0\uc740 \ub300\ubd80\ubd84 \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \ub192\uc5ec \uc5c5\ubb34 \uc218\ud589\uc5d0 \uac00\uc911\ub41c \uc5b4\ub824\uc6c0\uc744 \ud574\uacb0\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud55c\ub2e4. \uc774\ub7ec\ud55c \ud601\uc2e0\uc774 \uae30\uc5c5\uc758 \ud68c\ubcf5 \ud0c4\ub825\uc131\uacfc \uc7a5\uae30\uc801\uc778 \uc5c5\ubb34 \uc218\ud589 \ub2a5\ub825\uc5d0 \uc5b4\ub5a0\ud55c \uc601\ud5a5\uc740 \ubbf8\uce58\uac8c \ub420\uae4c? \uae30\uc5c5\uc758 \ud6a8\uc728\uc131\ubfd0\ub9cc \uc544\ub2c8\ub77c <strong>\ud68c\ubcf5 \ud0c4\ub825\uc131<\/strong>\uc744 \ud601\uc2e0\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc5b4\ub5a0\ud55c \uc804\ub7b5\uc744 \ucde8\ud560 \uc218 \uc788\uc744\uae4c?<\/p>\n<p>\ub300\uaddc\ubaa8 \ubcc0\ud654 \ud504\ub85c\uadf8\ub7a8\uc774 \ud68c\ubcf5 \ud0c4\ub825\uc131 \uad6c\ucd95\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud55c \uc2ec\ub3c4 \uc788\ub294 \uc774\ud574\ub97c \uc704\ud574 BCG\ub294 \uc99d\uac70 \uae30\ubc18 \uc811\uadfc\ubc95\uc744 \ud65c\uc6a9\ud574 \uc9c0\ub09c 25\ub144\uac04 1,200\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5 \ud601\uc2e0\uc744 \uc5f0\uad6c\ud588\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc5f0\uad6c\ub300\uc0c1 \uc911 \uc808\ubc18\uc758 \uae30\uc5c5 \ud601\uc2e0 \ud504\ub85c\uadf8\ub7a8\uc774 \ubbf8\ub798 \uc704\uae30\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\ub294 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \ud5a5\uc0c1\ud558\ub294 \ub370 \uc2e4\ud328\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uadf8\ub7ec\ub098 \ub3d9\uc77c\ud55c \ub370\uc774\ud130\ub97c \ud1b5\ud574 BCG\ub294 \ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc5d0 \uc131\uacf5\ud560 \uc218 \uc788\uc5c8\ub358 \uba87\uba87 \uae30\uc5c5\ub4e4\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc758 \uc601\ud5a5\ub825<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc758 \uc131\uacf5 \uc694\uc778\uc744 \uc5f0\uad6c\ud558\uae30 \uc704\ud574\uc11c\ub294 \uba3c\uc800 \uc704\uae30 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc774 \ub192\uc740 \uae30\uc5c5\ub4e4\uc774 \ucc3d\ucd9c\ud55c \uac00\uce58\ub97c \uc815\ub7c9\ud654\ud574\uc57c \ud55c\ub2e4. BCG\uc758 \uc9c0\ub09c \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc774 \ud0c0 \uae30\uc5c5 \ub300\ube44 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \ub54c, \uadf8 \uacfc\uc815\uc740 \ud06c\uac8c 3\ub2e8\uacc4\ub85c \ub098\ub25c\ub2e4.<\/p>\n<ul>\n<li>\uba3c\uc800, \ucda9\uaca9\uc744 \ub354 \uc798 \ud761\uc218\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub3d9\uc885\uc5c5\uacc4 \ud0c0 \uae30\uc5c5\ubcf4\ub2e4 \uc989\uac01\uc801\uc778 \uc601\ud5a5\uc744 \ub35c \ubc1b\uac8c \ub41c\ub2e4.<\/li>\n<li>\ub458\uc9f8, \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0 \ube60\ub974\uac8c \uc801\uc751\ud558\uc5ec \ud68c\ubcf5 \uc18d\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub2e4.<\/li>\n<li>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\uac00 \uc131\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc0ac\uc5c5\uc744 \uc7ac\uad6c\uc131\ud558\uc5ec \ucda9\uaca9 \uc774\ud6c4 12\uac1c\uc6d4 \ub0b4\ub85c \ub354 \ub113\uc740 \ud68c\ubcf5 \ubc94\uc704\ub97c \uac00\uc9c8 \uc218 \uc788\ub2e4.<\/li>\n<\/ul>\n<p>\uc774\ub97c \uc885\ud569\ud588\uc744 \ub54c, \ucd1d\uc8fc\uc8fc\uc218\uc775\ub960(TSR, total shareholder return)\uc744 \uc5c5\uacc4 \uc911\uc559\uac12\uc73c\ub85c \ubcf4\uace0 \ud3c9\uac00\ud55c \uc704 3\ub2e8\uacc4\uc758 \uc0c1\ub300\uc801 \uc131\uacfc\ub294 \uc704\uae30 \ub300\uc751 \uc0c1\ud669\uc5d0\uc11c \ub4dc\ub7ec\ub098\ub294 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc758 \ucd1d \uac00\uce58\uc640 \uac19\ub2e4. (\ubcf4\uae30 1 \ucc38\uc870)<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-1-KR.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5114\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-1-KR.jpg\" alt=\"\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-1-KR.jpg 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-1-KR-300x169.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-1-KR-1024x576.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-1-KR-768x432.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-1-KR-1536x864.jpg 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-1-KR-696x392.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-1-KR-1068x601.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-1-KR-747x420.jpg 747w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>\ubcc0\ud654 \ud504\ub85c\uadf8\ub7a8\uc774 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574, BCG\ub294 \uae30\uc5c5 \ud601\uc2e0 \uc774\ud6c4 5\ub144\uac04 \uc5c5\uacc4\uc758 \ucda9\uaca9\uc5d0 \ub300\uc751\ud558\ub294 \uae30\uc5c5\ub4e4\uc758 \uc804\ubc18\uc801\uc778 \ud68c\ubcf5 \ud0c4\ub825\uc131 \ucc28\uc774\ub97c \uc5f0\uad6c\ud588\ub2e4. \uc5f0\uad6c \uacb0\uacfc \uc774\ub4e4 \uc911 \uc57d 1\/2 \uc815\ub3c4\uac00 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \uac1c\uc120\ud558\ub294 \ub370\ub294 \uc2e4\ud328\ud588\uc9c0\ub9cc, \uacb0\uacfc \uce21\uba74\uc5d0\uc11c\ub294 \uae30\uc5c5\ub9c8\ub2e4 \uc0c1\ub2f9\ud55c \ucc28\uc774\uac00 \uc788\uc74c\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\ub2e4. \ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc744 \uc774\ub8e8\uc5b4 \ub0b8 \uc0c1\uc704 25% \uae30\uc5c5\uc740 \ud5a5\ud6c4 \ubc1c\uc0dd\ud560 \uc704\uae30 \uc0c1\ud669\uc5d0 \ub300\uc751\ud558\uc5ec \uae30\uc5c5\uc758 \uc5c5\ubb34 \uc218\ud589 \ub2a5\ub825\uc744 25% \ud5a5\uc0c1\ud55c \ubc18\uba74, \ud558\uc704 25% \uae30\uc5c5\uc740 \uc624\ud788\ub824 \uc218\ud589 \ub2a5\ub825\uc774 20% \ud558\ub77d\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<br \/>\n\uc6b0\uc218\ud55c \ud601\uc2e0 \uc131\uacfc\ub97c \ub0b8 \uae30\uc5c5\ub4e4\uc758 \uc0ac\ub840\ub97c \ud1b5\ud574 BCG\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc131\uc7a5 \uac00\uc18d\ud654\ub294 \ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc744 \uc774\ub044\ub294 \uc8fc\uc694 \ub3d9\uc778\uc774\ub2e4.<\/strong> \ub300\uaddc\ubaa8 \ubcc0\ud654 \ud504\ub85c\uadf8\ub7a8, \ud2b9\ud788 \uc704\uae30\uc5d0\uc11c \uc2dc\uc791\ub41c \ud601\uc2e0\uc740 \ub300\ubd80\ubd84 \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uc9c0\ub9cc, \ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc774 \uac00\uc9c4 \uc99d\ubd84 \uac00\uce58\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc740 \ubd80\ubd84\uc5d0 \uae30\uc5ec\ud558\ub294 \uac83\uc740 \ucc28\ubcc4\uc801 \uc131\uc7a5\uc774\ub2e4. \uc131\uc7a5 \uac00\uc18d\ud654\ub97c \uc774\ub8e8\uc5b4 \ub0b8 \ud601\uc2e0\uc740 \ud5a5\ud6c4 \uc704\uae30 \ub2e8\uacc4\ubcc4 \uc5c5\ubb34 \uc218\ud589 \ub2a5\ub825\uc744 \ub192\uc774\ub294 \ubc18\uba74, \ube44\uc6a9 \uc808\uac10\uc5d0 \uc9d1\uc911\ud55c \ud601\uc2e0\uc740 \ubbf8\ub798\uc5d0 \ub300\ud55c \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \uc800\ud558\uc2dc\ud0a8\ub2e4.<\/li>\n<li><strong>\ubd80\ucc44\ub97c \uc904\uc774\uace0 \uc720\uc5f0\uc131\uc744 \ub192\uc774\ub294 \ud601\uc2e0\uc740 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a8\ub2e4.<\/strong> \ubd80\ucc44 \uaddc\ubaa8\ub97c \uc904\uc774\ub294 \ud601\uc2e0\uc740 \ud5a5\ud6c4 \uc704\uae30 \uc0c1\ud669\uc758 \ucd08\uae30 \ub2e8\uacc4\uc5d0\uc11c \ucda9\uaca9\uc744 \uc644\ud654\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc744 \ud5a5\uc0c1\ud55c\ub2e4. \ub098\uc544\uac00 \uace0\uc815\uc790\uc0b0\uc758 \uc9d1\uc911\ub3c4\ub97c \ub0ae\ucd94\ub294 \ud601\uc2e0\uc740 \uc6d0\uac00 \ub300\ubd80\ubd84\uc744 \uac00\ubcc0\ube44\uc6a9\uc73c\ub85c \ubc14\uafb8\uc5b4 \uc801\uc751\uc131 \ubc0f \ud68c\ubcf5 \uc18d\ub3c4\ub97c \ub192\uc778\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc744 \uc774\ub8e8\uc5b4 \ub0b4\ub294 \uc131\uc7a5 \ud601\uc2e0\uc740 \ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc758 \uc131\uacf5 \ud655\ub960\uc744 \uc808\ubc18\uc5d0\uc11c 2\/3\uae4c\uc9c0 \ub192\uc774\uace0, \ud5a5\ud6c4 \ubc1c\uc0dd\ud560 \uc704\uae30 \uc0c1\ud669\uc5d0 \ub300\uc751\ud558\uc5ec \uc5c5\uacc4 \ub300\ube44 \ud3c9\uade0 TSR \uc131\uacfc\ub97c 10% \ud5a5\uc0c1\ud55c\ub2e4.<\/li>\n<li><strong>\uc704\uae30 \ubc1c\uc0dd \ud6c4 \uc2dc\uac04\uc774 \uacbd\uacfc\ud560\uc218\ub85d \ud601\uc2e0\uc744 \ud1b5\ud574 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \uad6c\ucd95\ud560 \uac00\ub2a5\uc131\uc740 \uc791\uc544\uc9c4\ub2e4.<\/strong> \uc774\uc804\uc5d0 \uacbd\ud5d8\ud55c \uc704\uae30 \uc0ac\ub840\ub4e4\uc744 \uace0\ub824\ud574\ubcf4\uba74, \uacbd\uc81c \ubc0f \uae30\uc5c5 \uc131\uacfc \uc9c0\ud45c\uac00 \uc815\uc0c1\ud654\ub428\uc5d0 \ub530\ub77c \ud68c\ubcf5 \ud0c4\ub825\uc131\uc740 \uc810\ucc28 \uae30\uc5c5\uc758 \ud601\uc2e0 \uc5b4\uc820\ub354\uc5d0\uc11c \uc81c\uc678\ub418\uace0 \uc8fc\ubaa9\ub3c4\uac00 \ub0ae\uc544\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \uc704\uae30 \ubc1c\uc0dd \uc9c1\ud6c4\uc5d0 \uc2dc\uc791\ub418\ub294 \ud601\uc2e0\uc740 \ubc1c\uc0dd 12\uac1c\uc6d4 \ud6c4\uc5d0 \uc9c4\ud589\ud558\ub294 \ud601\uc2e0\ubcf4\ub2e4 \uc131\uc7a5 \uac00\ub2a5\uc131\uc774 19% \ub192\uace0, \ubd80\ucc44 \uc99d\uac00 \uac00\ub2a5\uc131\uc740 20% \ub0ae\ub2e4. BCG \uc5f0\uad6c \uacb0\uacfc\ub294 \uae30\uc5c5\uc774 \ud601\uc2e0 \uc5b4\uc820\ub354\uc5d0\uc11c \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \uc81c\uc678\ud558\ub294 \uac83\uc774 \ud070 \uc2e4\uc218\uac00 \ub420 \uc218 \uc788\ub2e4\uace0 \uacbd\uace0\ud558\uace0 \uc788\ub2e4. \uc624\ub298\ub0a0\uc758 \uc5ed\ub3d9\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c, \ud68c\ubcf5 \ud0c4\ub825\uc131\uc740 \uacbd\uae30\uc21c\ud658 \uc804\uccb4\uc5d0 \uac78\uccd0 \uc774\uc810\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uae30\uc5c5 \uc131\uc7a5\uc740 \ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc744 \uc774\ub044\ub294 \uc8fc\uc694 \ub3d9\uc778\uc774\ub2e4<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>BCG\uc758 \uc774\uc804 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ub300\ubd80\ubd84\uc758 \uae30\uc5c5 \ud601\uc2e0\uc740 \ube44\uc6a9 \uc808\uac10\uc744 \uc8fc\uc694 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\ub2e4. \uc774 \uacbd\uc6b0, \ub2e8\uae30\uc801\uc778 \uc131\uc7a5\uc740 \uc5bb\uc744 \uc218 \uc788\uc9c0\ub9cc, \ub300\ubd80\ubd84 \ud5a5\ud6c4 \uc704\uae30 \uc0c1\ud669\uc5d0\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub354 \ud070 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0\ub294 \uc54a\ub294\ub2e4. \uc131\uc7a5\uc5d0 \uc9d1\uc911\ud55c \ud601\uc2e0\uc740 \uae30\uc5c5\uc758 \ucd1d \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 6% \ud5a5\uc0c1\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub09c \ubc18\uba74, \uadf8\ub807\uc9c0 \uc54a\uc740 \ud601\uc2e0\uc740 \ud3c9\uade0\uc801\uc73c\ub85c \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \uac70\uc758 \ud5a5\uc0c1\ud558\uc9c0 \ubabb\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. (\ubcf4\uae30 2 \ucc38\uc870)<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-2-KR.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5115\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-2-KR.jpg\" alt=\"\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-2-KR.jpg 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-2-KR-300x169.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-2-KR-1024x576.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-2-KR-768x432.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-2-KR-1536x864.jpg 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-2-KR-696x392.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-2-KR-1068x601.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-2-KR-747x420.jpg 747w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>\uc131\uc7a5 \ud601\uc2e0\uc774 \uc704\uae30 \ub300\uc751 \uc0c1\ud669\uc758 3\ub2e8\uacc4\uc5d0\uc11c \uc5c5\uacc4 \ub300\ube44 \uc218\ud589 \ub2a5\ub825\uc744 \ub192\uc774\uae30\ub294 \ud558\ub098, \uc218\ud589 \ub2a5\ub825 \ud5a5\uc0c1\uc758 \uc57d \uc808\ubc18\uc740 \ud5a5\ud6c4 \ud68c\ubcf5 \ub2e8\uacc4\uc5d0\uc11c \ub098\ud0c0\ub09c\ub2e4. \ud68c\ubcf5 \uc2dc\uae30\uc5d0 \ub4e4\uc5b4\uc120 \ud6c4 \uc2dc\uc791\ub418\ub294 \uc138 \ubc88\uc9f8 \ub2e8\uacc4\uc5d0\uc11c \uae30\uc5c5\ub4e4\uc740 \uc704\uae30\ub85c \ub2ec\ub77c\uc9c4 \uc0c1\ud669\uc5d0\uc11c \uc790\uc0ac \uc81c\ud488\uacfc \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \uc131\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc870\uc9c1\uc744 \uac1c\ud3b8\ud558\uae30 \uc2dc\uc791\ud55c\ub2e4. \uc131\uc7a5 \ud601\uc2e0\uc740 \uc774 \ub2e8\uacc4\uc5d0\uc11c \uc0c1\ub2f9\ud55c \uc774\uc810\uc744 \uac00\uc838\ub2e4\uc904 \uc218 \uc788\ub294\ub370, \ubc14\ub85c \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uae30\ud68c\ub97c \ud3ec\ucc29\ud558\uace0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc774\ub2e4. (\ubcf4\uae30 3 \ucc38\uc870)<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-3-KR.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5116\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-3-KR.jpg\" alt=\"\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-3-KR.jpg 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-3-KR-300x169.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-3-KR-1024x576.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-3-KR-768x432.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-3-KR-1536x864.jpg 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-3-KR-696x392.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-3-KR-1068x601.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-3-KR-747x420.jpg 747w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, <strong>\uc5d4\ub514\ube44\uc544(Nvidia Corporation)<\/strong>\ub294 2015\ub144 \ub525\ub7ec\ub2dd, \uc790\uc728\uc8fc\ud589, \uac8c\uc784 \ubd80\ubb38\uc5d0\uc11c \uc804\ub7b5\uc801 \uc131\uc7a5\uc744 \uaf80\ud558\uba70 \uc6b4\uc601 \uc7ac\uad6c\uc131\uc744 \ud1b5\ud55c \uae30\uc5c5 \ud601\uc2e0\uc744 \ud588\ub2e4. \uadf8 \uacb0\uacfc \uc5d4\ub514\ube44\uc544\ub294 \ud601\uc2e0 \uc774\ud6c4 1\ub144\uac04 \uc131\uc7a5\ub960\uc744 \ub450 \ubc30\ub85c \ub192\uc5ec 26%\uc758 \uc131\uacfc\ub97c \ubcf4\uc600\ub2e4. \uc9c0\ub09c 6\uc6d4 \ubc18\ub3c4\uccb4 \uc5c5\uacc4\uac00 \ucf54\ub85c\ub09819 \uc774\uc804 \ucd5c\uace0\uce58\uae4c\uc9c0 \uae30\uc138\ub97c \ud68c\ubcf5\ud558\uba74\uc11c, \uc5d4\ub514\ube44\uc544\ub294 \ub2e4\uc2dc \ud55c\ubc88 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \ub3d9\ub825\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \uc804\ub7b5 \ubcc0\ud654\ub97c \uc2dc\ub3c4\ud588\ub2e4. 2020\ub144 6\uc6d4, \uc5d4\ub514\ube44\uc544\ub294 \uc790\uc728\uc8fc\ud589\uc744 \uc704\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc815\uc758 \ucef4\ud4e8\ud305 \uc544\ud0a4\ud14d\ucc98\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574 \ub2e4\uc784\ub7ec AG(Daimler AG) \uc0b0\ud558 \uba54\ub974\uc138\ub370\uc2a4 \ubca4\uce20(Mercedes-Benz)\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc1c\ud45c\ud588\uace0, 2021\ub144 4\uc6d4\uc5d0\ub294 \uc790\uc0ac \ucd5c\ucd08 \ub370\uc774\ud130 \uc13c\ud130 GPU\ub97c \uc804 \uc138\uacc4\uc5d0 \uacf5\uac1c\ud588\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc5d4\ub514\ube44\uc544\ub294 \ucf54\ub85c\ub09819 \ud68c\ubcf5 \ub2e8\uacc4\uc5d0\uc11c \ub3d9\uc885\uc5c5\uacc4 \ud0c0 \uae30\uc5c5\ubcf4\ub2e4 11% \uc55e\uc120 \uc131\uacfc\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ubd80\ucc44\ub97c \uc904\uc774\uace0 \uc6b4\uc601 \uc720\uc5f0\uc131\uc744 \ub192\uc774\ub294 \ud601\uc2e0\uc740 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a8\ub2e4<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\ubd80\ucc44 \uaddc\ubaa8\ub97c \uc904\uc774\ub294 \ud601\uc2e0\uc740 \ubbf8\ub798\uc5d0 \ub2e5\uce60 \ucda9\uaca9\uc744 \uc644\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc900\ub2e4. \ub300\uaddc\ubaa8\uc758 \ubcc0\ud654\uc5d0\ub294 \uc0c1\ub2f9\ud55c \uc7ac\ubb34\uc0c1\uc758 \uacb0\ub2e8\uc774 \ub530\ub974\ub294\ub370, \uc9c0\ub09c 10\ub144\uac04\uc758 \uc800\uae08\ub9ac\ub97c \uc0dd\uac01\ud574\ubcf4\uba74 \uae30\uc5c5\uc758 \ubd80\ucc44 \ube44\uc728\uc744 \ub192\uc5ec \ubcc0\ud654 \ud504\ub85c\uadf8\ub7a8\uc744 \uc9c0\uc6d0\ud558\ub294 \uac83\uc774 \ub9ac\ub354\ub4e4\uc5d0\uac8c\ub294 \ubd84\uba85 \ub9e4\ub825\uc801\uc778 \ubc29\uc548\uc73c\ub85c \ub2e4\uac00\uc62c \uc218 \uc788\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc870\uce58\ub294 \uae30\uc5c5\uc758 \ud3c9\uade0\uc801\uc778 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \ud06c\uac8c \uac10\uc18c\uc2dc\ud0a4\uac8c \ub41c\ub2e4.<\/p>\n<p>\uc704\uae30 \uc0c1\ud669\uc774 \ubc1c\uc0dd \uc2dc \ub808\ubc84\ub9ac\uc9c0\uac00 \ub192\uc740 \uae30\uc5c5\ub4e4\uc740 \ubd80\ucc44\uac00 \ud070 \uace0\uc815\ube44\uc6a9\uc774 \ub418\uae30 \ub54c\ubb38\uc5d0 \uae30\uc5c5 \uc6b4\uc601\uc5d0 \ub354 \ud070 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uc218 \uc788\ub2e4. \uadf8\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud5a5\ud6c4 \uc704\uae30 \uc0c1\ud669\uc5d0\uc11c \uc6b4\uc601\uc744 \uc9c0\uc18d\ud558\uac70\ub098 \ubd80\uc2e4 \uc790\uc0b0\uc744 \uc778\uc218\ud560 \ub54c \uae30\uc5c5\ubd80\ucc44 \uc2dc\uc7a5\uc744 \ud65c\uc6a9\ud558\uae30\ub3c4 \uc5b4\ub824\uc6cc\uc9c4\ub2e4. \uc704\uae30\uc5d0 \ub530\ub978 \ubd88\ud655\uc2e4\ud55c \uc0c1\ud669\uc5d0\uc11c \ud22c\uc790\uc790\ub4e4\uc740 \ubd80\ucc44 \ube44\uc911\uc774 \ub0ae\uc740 \uc548\uc804\ud55c \uae30\uc5c5\uc744 \uc120\ud638\ud558\uae30 \ub54c\ubb38\uc5d0 \ubb38\uc81c\ub294 \ub354\uc6b1 \uc545\ud654\ub420 \uc218\ubc16\uc5d0 \uc5c6\ub2e4.<\/p>\n<p><strong>BCG \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ubd80\ucc44 \ubd80\ub2f4\uc774 \uc801\uc740 \uae30\uc5c5\uc758 \uc131\uc7a5 \ud601\uc2e0\uc740 \ud5a5\ud6c4 \uc2dc\uc7a5 \uce68\uccb4 \uc2dc \uc5c5\uacc4 \ub300\ube44 \uae30\uc5c5\uc758 \uc218\ud589 \ub2a5\ub825\uc744 \ud3c9\uade0 2.5% \ud5a5\uc0c1\ud55c \ubc18\uba74, \ubd80\ucc44 \ubd80\ub2f4\uc774 \ud070 \uc131\uc7a5 \ud601\uc2e0\uc5d0\uc11c\ub294 \uc704\uae30 \ucd08\uae30 \ub2e8\uacc4\uc758 \uc218\ud589 \ub2a5\ub825\uc774 0.3% \ud558\ub77d\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/strong><\/p>\n<p>2010\ub144\ub300, <strong>\ub274\uc695 \ud0c0\uc784\uc988(The New York Times)<\/strong>\uac00 \uc2dc\ub3c4\ud55c \uae30\uc5c5 \ud601\uc2e0 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uc790. \uc138\uacc4 \uae08\uc735 \uc704\uae30\ub85c \ubd80\ucc44 \ubd80\ub2f4\uc774 \uae30\uc5c5 \uac00\uce58\uc758 200%\ub97c \uac00\ubfd0\ud788 \ucd08\uacfc\ud588\ub358 \uc2dc\uae30\uc5d0 \ub274\uc695 \ud0c0\uc784\uc988\ub294 \uc0ac\uc5c5 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uc7ac\uc870\uc815\ud558\uace0 \uacbd\uc601 \uad6c\uc870 \uac1c\ud3b8\uc5d0 \ub098\uc130\ub2e4. \uc6b0\uc120 \uc790\ubcf8\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ube44\ud575\uc2ec \uc0ac\uc5c5 \ubd80\ubb38\uc740 \ub9e4\uac01\ud558\uace0, \ubcf8\uc0ac\uc5d0\uc11c \ub9e4\uac01-\ub9e4\uac01\ucc28\uc6a9 \uacc4\uc57d\uc744 \uccb4\uacb0\ud558\uc5ec \ubd80\ucc44\ub97c \uadf9\uc801\uc73c\ub85c \uc904\uc600\uc73c\uba70, \uc720\ub8cc \ub514\uc9c0\ud138 \uad6c\ub3c5 \ubaa8\ub378\uc5d0 \ub354 \ub9ce\uc740 \ud22c\uc790\ub97c \ud558\uae30 \uc2dc\uc791\ud588\ub2e4. \uadf8 \uacb0\uacfc 2019\ub144 \ub9d0, \ub274\uc695 \ud0c0\uc784\uc988\ub294 \ub354 \uc774\uc0c1 \uc790\uc0ac\uc5d0 \ubd80\ucc44\uac00 \uc874\uc7ac\ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc0ac\uc2e4\uacfc \ud568\uaed8 \ub514\uc9c0\ud138 \uc218\uc775\uc774 8\uc5b5 \ub2ec\ub7ec\uae4c\uc9c0 \uc99d\uac00\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4.<\/p>\n<p>\ubd80\ucc44 \uc0c1\ud658 \ubd80\ub2f4\uc774 \uc5c6\uc5b4\uc9c4 \ub355\ubd84\uc5d0 \ub274\uc695 \ud0c0\uc784\uc988\ub294 \ucf54\ub85c\ub09819 \uc704\uae30 \ucd08\ubc18, \uad11\uace0 \uc218\uc775\uc774 \uae09\uaca9\ud788 \uac10\uc18c\ud588\uc74c\uc5d0\ub3c4 \ucda9\uaca9\uc744 \uc644\ud654\ud560 \uc218 \uc788\uc5c8\ub2e4. \uacfc\uac70 \uc2dc\uc7a5 \uc704\uae30 \uc0c1\ud669\uc5d0\uc11c \uace0\uc804\ud574\uc57c \ud588\ub358 \ub274\uc695 \ud0c0\uc784\uc988\ub294 \ucf54\ub85c\ub09819 \uc704\uae30 \ucd08\uae30\uc5d0\ub294 \ub3d9\uc885\uc5c5\uacc4 \ud0c0 \uae30\uc5c5 \ub300\ube44 26%\ub098 \uc55e\uc120 \uc131\uacfc\ub97c \ub4dc\ub7ec\ub0c8\ub2e4.<\/p>\n<p>\uc6b4\uc601 \uc720\uc5f0\uc131\uc744 \ub192\uc774\ub294 \ud601\uc2e0\uc740 \uae30\uc5c5\uc758 \uc801\uc751\uc131\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\ub2e4. \uc704\uae30 \uc0c1\ud669, \ud2b9\ud788 \uc815\ud655\ud55c \uc2dc\uae30\uc640 \uaddc\ubaa8\ub97c \uc608\uce21\ud560 \uc218 \uc5c6\ub294 \uc704\uae30 \ud68c\ubcf5 \ub2e8\uacc4\uc5d0\uc11c \uc131\uacf5\uc744 \uac70\uba38\uc950\uace0\uc790 \ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uae09\ubcc0\ud558\ub294 \ud658\uacbd\uc5d0 \ube60\ub974\uac8c \uc801\uc751\ud558\uace0 \uc0c8\ub85c\uc6b4 \ubaa8\ub378\ub85c\uc758 \ud655\uc7a5\uc744 \uc2dc\ub3c4\ud574\uc57c \ud55c\ub2e4. \uace0\uc815 \uc790\uc0b0 \uc9d1\uc911\ub3c4\uac00 \ub0ae\uc740 \ub300\ub9ac \ubcc0\uc218\ub97c \ud65c\uc6a9\ud55c \ud1b5\uacc4\uc870\uc0ac \uacb0\uacfc, \uc6b4\uc601 \uc720\uc5f0\uc131\uc774 \ub354 \ub6f0\uc5b4\ub09c \uae30\uc5c5\ub4e4\uc740 \ud68c\ubcf5 \ub2e8\uacc4\uc5d0\uc11c \uc27d\uac8c \uc801\uc751\ud574 \uc55e\uc11c \ub098\uac08 \uc218 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n<p>\uc18c\uc720\uc790\uc0b0\uc758 \ube44\uc911\uc774 \uc791\uc740 \uae30\uc5c5\uc758 \uacbd\uc6b0, \ub300\uac1c \uac00\ubcc0\ube44\uc6a9\uc758 \ube44\uc911\uc774 \ud06c\uae30 \ub54c\ubb38\uc5d0 \uc624\ud788\ub824 \uce68\uccb4\uae30\uc5d0 \ube44\uc6a9\uc744 \uc218\uc775\uacfc \ubc00\uc811\ud558\uac8c \uc5f0\uacb0\ud558\ub294 \uc6b4\uc601 \uc720\uc5f0\uc131\uc744 \uac00\uc9c8 \uc218 \uc788\ub2e4. \ub610\ud55c \uc774 \uacbd\uc6b0 \uc720\uc99d \uc790\uc0b0 \uc758\uc874\ub3c4\ub97c \ub0ae\ucd9c \uc218 \uc788\uc73c\uba70, \ud68c\ubcf5 \ub2e8\uacc4\uc5d0\uc11c \uae30\uc220 \ubc1c\uc804 \ubc0f \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uae30\ud68c\ub97c \ud3ec\ucc29\ud558\ub294 \ub370\uc5d0\ub3c4 \uc720\ub9ac\ud558\ub2e4. BCG \uc5f0\uad6c \uacb0\uacfc \uace0\uc815\uc790\uc0b0 \ube44\uc911\uc744 \uc904\uc774\ub294 \uc131\uc7a5 \ud601\uc2e0\uc740 \ud5a5\ud6c4 \uc2dc\uc7a5 \ud68c\ubcf5 \ub2e8\uacc4\uc5d0\uc11c \uc5c5\uacc4 \ub300\ube44 \uae30\uc5c5\uc758 \uc218\ud589 \ub2a5\ub825\uc744 \ud3c9\uade0 3% \ub192\uc774\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub09c \ubc18\uba74, \uace0\uc815\uc790\uc0b0 \ube44\uc911\uc744 \ud0a4\uc6b0\ub294 \uc131\uc7a5 \ud601\uc2e0\uc740 \uc218\ud589 \ub2a5\ub825\uc5d0 \ub69c\ub837\ud55c \ubcc0\ud654\ub97c \uc8fc\uc9c0 \uc54a\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n<p>2004\ub144\ubd80\ud130 2006\ub144\uae4c\uc9c0 \uc18c\ube44\uc7ac \uae30\uc5c5 <strong>\uc13c\ub358\ud2b8(Cendant Corporation)<\/strong>\ub294 \ubc29\ub300\ud55c \uace0\uc815\uc790\uc0b0\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub294 \ube44\ud575\uc2ec \uc0ac\uc5c5 \ubd80\ubb38\uc744 \ucc98\ub9ac\ud558\uae30 \uc704\ud574 \uc804\ub7b5\uc801\uc778 \uc870\uc9c1 \uac1c\ud3b8\uc744 \uc2e4\uc2dc\ud588\ub2e4. 2\ub144 \uc774\uc0c1\uc5d0 \uac78\uce5c \ud601\uc2e0 \ub3d9\uc548, \uc13c\ub358\ud2b8\ub294 \uc0ac\uc5c5 \uacf5\ubaa8(public offering)\ub97c \uc2dc\uc791\ud558\uace0, \uc138\ubb34, \ubd80\ub3d9\uc0b0 \ubc0f \ubc95\uc778\ucc28\ub7c9 \ub9ac\uc2a4 \ub4f1 \uc11c\ube44\uc2a4 \ubd80\ubb38\uc744 \ubd84\ub9ac\ud558\uc5ec \uace0\uc815\uc790\uc0b0 \ube44\uc911\uc744 35%\uc5d0\uc11c 9%\ub85c \ub0ae\ucdc4\ub2e4.<\/p>\n<p>\uc0ac\uba85\uc744 <strong>\uc5d0\uc774\ube44\uc2a4 \ubc84\uc9d3(Avis Budget Group)<\/strong>\uc73c\ub85c \ubc14\uafb8\uba74\uc11c, \uc774\ub4e4\uc740 \ud575\uc2ec \ucc28\ub7c9 \ub80c\ud2b8 \uc11c\ube44\uc2a4 \uc6b4\uc601\uc5d0 \ub2e4\uc2dc\uae08 \uc9d1\uc911\ud588\ub2e4. \uc7ac\ub9e4\uc785 \uacc4\uc57d(\uc6d4\ubcc4 \uac10\uac00\uc0c1\uac01 \uac00\uce58\uc5d0 \ub530\ub77c \ucc28\ub7c9\uc744 \uc81c\uc870\uc0ac\uc5d0 \ubc18\ud658 \uac00\ub2a5\ud55c \uc870\uac74)\uc744 \ud1b5\ud574 \uad6c\ub9e4\ud55c \ucc28\ub7c9\uc73c\ub85c \uc5d0\uc774\ube44\uc2a4 \ubc84\uc9d3\uc740 \uac00\ubcc0\ube44\uc6a9\uc774 \ud070 \uad6c\uc870\uc0c1\uc758 \uc774\uc810\uc744 \uc5bb\uac8c \ub418\uc5c8\ub2e4. \uce68\uccb4\uae30\uc5d0\ub294 \uc7ac\ube60\ub974\uac8c \uc0ac\uc5c5\uc744 \ud3ec\uae30\ud558\uace0, \ud68c\ubcf5 \uc2dc\uae30\uc5d0\ub294 \ub2e4\uc2dc \uc5ed\ub7c9\uc744 \ub04c\uc5b4\uc62c\ub9ac\ub294 \uc720\ub3d9\uc131\uc744 \uac16\uac8c \ub41c \ub355\ubd84\uc5d0 \uc5d0\uc774\ube44\uc2a4 \ubc84\uc9d3\uc740 \uc138\uacc4 \uae08\uc735 \uc704\uae30\uac00 \ub2e5\ucce4\uc744 \ub54c\ub3c4 \ud754\ub4e4\ub9ac\uc9c0 \uc54a\uc744 \uc218 \uc788\uc5c8\ub2e4. \uc704\uae30 \ubc1c\uc0dd \ud6c4 1\ub144\uc774 \uc9c0\ub09c \ud604\uc2dc\uc810\uc5d0, \ub3d9\uc885\uc5c5\uacc4 \ud0c0 \uae30\uc5c5\ub4e4\uc740 \uc544\uc9c1\uae4c\uc9c0\ub3c4 \uc644\uc804\ud788 \ud68c\ubcf5\ud558\uc9c0 \ubabb\ud55c \ubc18\uba74 \uc5d0\uc774\ube44\uc2a4 \ubc84\uc9d3\uc740 \ucf54\ub85c\ub09819 \uc774\uc804\ubcf4\ub2e4 62% \ub192\uc740 \uc131\uacfc\ub97c \ubcf4\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n<p>\uc131\uc7a5 \uac00\uc18d\ud654, \ubd80\ucc44 \uac10\ucd95, \uc6b4\uc601 \uc720\uc5f0\uc131 \ud5a5\uc0c1\uc774\ub77c\ub294 \uc138 \uac00\uc9c0 \uce21\uba74\uc5d0\uc11c \ud601\uc2e0\uc744 \uc774\ub8e8\uc5b4 \ub0b8 \uae30\uc5c5\uc740 \ud5a5\ud6c4 \uc704\uae30\uc5d0 \uc788\uc5b4 \ub3d9\uc885\uc5c5\uacc4 \ud0c0 \uae30\uc5c5 \ub300\ube44 10% \ub354 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \ud655\uc778\ub41c\ub2e4. (\ubcf4\uae30 4 \ucc38\uc870)<\/p>\n<p><a href=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-4-KR.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5117\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-4-KR.jpg\" alt=\"\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-4-KR.jpg 1920w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-4-KR-300x169.jpg 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-4-KR-1024x576.jpg 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-4-KR-768x432.jpg 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-4-KR-1536x864.jpg 1536w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-4-KR-696x392.jpg 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-4-KR-1068x601.jpg 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2022\/02\/Chart-4-KR-747x420.jpg 747w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc704\uae30 \ubc1c\uc0dd \ud6c4 \uc2dc\uac04\uc774 \uacbd\uacfc\ud560\uc218\ub85d \ud601\uc2e0\uc744 \ud1b5\ud574 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \uad6c\ucd95\ud560 \uac00\ub2a5\uc131\uc740 \uc791\uc544\uc9c4\ub2e4<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc758 \ud575\uc2ec \uc804\ub7b5\uc740 \ud6a8\uc728\uc131 \uc99d\ub300 \ubc0f \ub2e8\uae30 \uc7ac\ubb34\uc131\uacfc \ucd5c\uc801\ud654\uac00 \uc8fc\uc694 \ubaa9\ud45c\uc778 \uc77c\ubc18\uc801\uc778 \ud575\uc2ec \uc804\ub7b5\uacfc\ub294 \uba87 \uac00\uc9c0 \uce21\uba74\uc5d0\uc11c \ub2e4\ub978 \uc810\uc744 \uac00\uc9c4\ub2e4. <strong>\ud68c\ubcf5 \ud0c4\ub825\uc131\uc740 \uc218\uc775\uacfc \uc548\uc815\uc131\uc744 \ud655\ubcf4\ud558\uac8c \ub418\uba74 \uc8fc\ubaa9\ub3c4\uac00 \ud558\ub77d\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0, \ud601\uc2e0\uc744 \uc704\ud574 \uae30\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \ub9c8\uc778\ub4dc \uc14b\uc744 \uac16\ucd94\ub294 \uac83\uc774 \ud544\uc694\ud558\ub2e4.<\/strong><\/p>\n<p>BCG \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ub9ac\ub354\ub4e4\uc740 \uc704\uae30 \ubc1c\uc0dd \uc9c1\ud6c4\uc5d0 \ud68c\ubcf5 \ud0c4\ub825\uc131 \uad6c\ucd95\uc744 \uc704\ud55c \ud601\uc2e0\uc744 \uc2dc\ub3c4\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ud06c\ub2e4. \uc704\uae30 \ubc1c\uc0dd \uc9c1\ud6c4\uc640 \ubc1c\uc0dd \ud6c4 12\uac1c\uc6d4\uc774 \uc9c0\ub09c \uc2dc\uc810\uc744 \ube44\uad50\ud588\uc744 \ub54c, \uc704\uae30 \uc9c1\ud6c4\uc758 \ud601\uc2e0\uc774 \uc131\uc7a5 \uc9c0\ud5a5\uc801\uc77c \uac00\ub2a5\uc131\uc774 19% \ub354 \ub192\uace0, \ubd80\ucc44 \ud655\ub300 \uac00\ub2a5\uc131\uc740 20% \ub354 \uc801\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n<p>\uc989 \ub9ac\ub354\ub4e4\uc758 \uad00\uc2ec\uc5d0\uc11c \uc704\uae30\uac00 \uc11c\uc11c\ud788 \uc0ac\ub77c\uc9c8 \uc988\uc74c, \uae30\uc5c5\uc758 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc740 \uadf8 \uc911\uc694\uc131\uc774 \uc810\ucc28 \ubb34\uc2dc\ub418\uae30 \uc2dc\uc791\ud55c\ub2e4. \uae30\uc5c5 \ud601\uc2e0\uc740 \uacb0\uad6d \ube44\uc6a9 \uc808\uac10\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \uae30\uc874 \ubc29\ud5a5\uc73c\ub85c \ub3cc\uc544\uac00\uac8c \ub418\uace0, \uc548\uc815\uc744 \ub418\ucc3e\uc740 \uae30\uc5c5 \ubd80\ucc44 \uc2dc\uc7a5\uc73c\ub85c \ubd80\ucc44 \ud655\ub300\ub97c \ub354 \ud569\ub9ac\uc801\uc778 \uc120\ud0dd\uc9c0\ub85c \ud310\ub2e8\ud558\uba70, \uc790\uc0b0 \uc18c\uc720\ub97c \ud1b5\ud55c \uc6b4\uc601 \ud1b5\uc81c\ub97c \ub354 \ub9e4\ub825\uc801\uc73c\ub85c \uc5ec\uae30\uac8c \ub41c\ub2e4. \uadf8\ub7ec\ub098 \uc911\uc694\ud55c \uac83\uc740, \ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc774 \uac00\uc838\uc624\ub294 \uac00\uce58\ub294 \uc2dc\uae30\ub97c \ub9c9\ub860\ud558\uace0 \ubcc0\ud568\uc5c6\uc774 \uadf8 \uc790\ub9ac\uc5d0 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc774\ub2e4.<\/p>\n<p><strong>\ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \ub9ac\ub354\ub4e4\uc740 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc758 \uc7a5\uae30\uc801\uc778 \uac00\uce58\ub97c \uc778\uc9c0\ud558\uace0 \uc0c1\ud669\uc774 \uc88b\uc740 \uc2dc\uae30\uc5d0\ub3c4 \ud601\uc2e0\uc758 \uc8fc\uc694 \uc5b4\uc820\ub354\ub85c \uc774\ub97c \uace0\ub824\ud55c\ub2e4.<\/strong> SEC \ud30c\uc77c\ub9c1 \ubc0f \uc5f0\ub840 \ubcf4\uace0\uc11c\uc5d0 \ub300\ud55c BCG \uc790\uc5f0\uc5b4 \ucc98\ub9ac \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, \uc804\ub7b5\uc801\uc778 \uce21\uba74\uc5d0\uc11c \uc7a5\uae30\uc801\uc778 \ud601\uc2e0\uc740 \uc131\uc7a5 \uac00\uc18d\ud654 \uac00\ub2a5\uc131\uc774 10% \ub354 \ub192\uace0, \ubd80\ucc44\uac10\ucd95 \uac00\ub2a5\uc131\uc740 30% \ub354 \ub192\uc73c\uba70, \uace0\uc815\uc790\uc0b0 \uc18c\uc720 \ube44\uc911\uc744 \ucd95\uc18c\ud560 \uac00\ub2a5\uc131\uc740 24% \ub354 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uacb0\uad6d \ubbf8\ub798 \uc9c0\ud5a5\uc801 \ub9ac\ub354\ub4e4\uc5d0\uac8c \ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc740 \uadf8\ub9cc\ud07c\uc758 \uc774\uc810\uc744 \uc548\uaca8\uc904 \uc218 \uc788\ub2e4. \uc548\uc815\uc801\uc778 \uc2dc\uae30\uc5d0\ub3c4 \uc131\uc7a5 \uac00\uc18d\ud654\ub97c \ucd94\uc9c4\ud558\uace0, \ubd80\ucc44\ub97c \uc904\uc774\uba70 \uc6b4\uc601 \uc720\uc5f0\uc131\uc744 \ub192\uc774\ub294 \ud601\uc2e0\uc740 \uadf8\ub807\uc9c0 \uc54a\uc740 \ud601\uc2e0\ubcf4\ub2e4 \uae30\uc5c5\uc758 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 7% \ub354 \ud5a5\uc0c1\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc758 \uc5b4\uc820\ub354 <\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\ucf54\ub85c\ub09819 \uc704\uae30\ub85c \uae30\uc5c5\ub4e4\uc740 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc758 \uac00\uce58\uc5d0 \uc9d1\uc911\ud558\uac8c \ub418\uc5c8\uc73c\uba70, \ud604\uc7ac \ub9ce\uc740 \ub9ac\ub354\uac00 \uc870\uc9c1\uc744 \ubcf4\ub2e4 \ud0c4\ub825\uc801\uc73c\ub85c \uc7ac\uad6c\uc131\ud558\uace0\uc790 \ubc29\uc548\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\ub2e4. \ubaa8\ub4e0 \ud601\uc2e0 \uc0ac\ub840\ub294 \uace0\uc720\ud55c \ud2b9\uc131\uc744 \ubcf4\uc774\uc9c0\ub9cc, BCG \uc5f0\uad6c \uacb0\uacfc, \ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc758 \uc131\uacf5 \uac00\ub2a5\uc131\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uacf5\ud1b5\uc801\uc778 \ud328\ud134\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>[1] \uae30\ud68c\ub97c \uc7a1\uc73c\ub824\ub294 \ub9c8\uc778\ub4dc \uc14b\uc73c\ub85c\uc758 \ubcc0\ud654<\/strong><\/h4>\n<p>\ube44\uc6a9 \uc808\uac10\uc5d0 \uc9d1\uc911\ud558\ub294 \ubc29\uc5b4\uc801\uc778 \uc870\uce58\ub294 \ub2e8\uae30\uc801\uc73c\ub85c\ub294 \uc774\uc775\uc744 \uac00\uc838\uc62c \uc218 \uc788\uc9c0\ub9cc, \uc7a5\uae30\uc801\uc778 \uce21\uba74\uc5d0\uc11c \uae30\uc5c5\uc758 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \ud5a5\uc0c1\ud560 \uc218\ub294 \uc5c6\ub2e4. (\ud2b9\ud788 \uc704\uae30 \ud68c\ubcf5 \ub2e8\uacc4\uc5d0\uc11c) \uae30\uc5c5\uc774 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574\uc11c\ub294, \ud601\uc2e0\uacfc \uc7ac\ucc3d\uc870\ub97c \ubaa8\ub450 \uc774\ub8e8\uc5b4\ub0bc \uc218 \uc788\ub294 \uc870\uc9c1 \uc5ed\ub7c9\uc744 \ud0a4\uc6cc\uc904 \ubcc0\ud654 \ud504\ub85c\uadf8\ub7a8\uc774 \ud544\uc218\uc801\uc774\ub2e4.<\/p>\n<p>\ud601\uc2e0 \ub108\uba38\uc5d0 \uc874\uc7ac\ud558\ub294 \uac83\uc740 \uc0c1\uc0c1\ub825\uc774\ub2e4. \uc131\uc7a5\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \ud601\uc2e0\uc740 \uae30\uc874\uc758 \uba58\ud0c8 \ubaa8\ub378\uc5d0\uc11c \ubc97\uc5b4\ub098 \ubc18\uc0ac\uc801\uc73c\ub85c \uc0dd\uac01\ud558\uace0, \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0 \ub9de\ub294 \uc544\uc774\ub514\uc5b4\ub97c \uad6c\uc0c1\ud560 \uc218 \uc788\ub294 \uc870\uc9c1 \ub2a5\ub825\uc744 \ud5a5\uc0c1\ud560 \uac83\uc774\ub2e4. \uc0c1\uc0c1\ub825\uc744 \uae30\ubc18\uc73c\ub85c \uacbd\uc7c1\ud560 \uc218 \uc788\ub294 \uc870\uc9c1\uc774 \ub41c\ub2e4\uba74, \uc774\ud6c4 \ub610 \ub2e4\ub978 \uc704\uae30\ub85c \ud658\uacbd\uc774 \ubcc0\ud654\ud574\ub3c4 \ucd5c\uc801\uc758 \uc704\uce58\uc5d0\uc11c \ud754\ub4e4\ub9ac\uc9c0 \uc54a\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>[2] \ub514\uc9c0\ud138 \ud601\uc2e0\uc758 \uac00\uc18d\ud654<\/strong><\/h4>\n<p>\uc62c\ubc14\ub974\uac8c \uc774\ub8e8\uc5b4\uc9c4 \ub514\uc9c0\ud138 \ud601\uc2e0\uc740 \uc6b4\uc601 \uc720\uc5f0\uc131\uc744 \ub192\uc774\uace0, \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uae30\ud68c\ub97c \uc798 \ud3ec\ucc29\ud560 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc801\uc758 \ud3ec\uc9c0\uc154\ub2dd\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc758 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\ub2e4. \uc801\uc751\uc131 \ubc0f \uc6b4\uc601 \uc720\uc5f0\uc131\uc740 \uae30\uc5c5\uc758 \uc704\uae30 \ud68c\ubcf5 \uc18d\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \uc788\uc5b4 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4. \ubcf4\uc720 \uc790\uc0b0\uc774 \uc801\uc740 \uae30\uc5c5\ub4e4\uc758 \uacbd\uc6b0, \uc774 \uc811\uadfc\ubc95\uc744 \ub354 \ubc1c\uc804\uc2dc\ucf1c \ub300\uaddc\ubaa8 \ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4\ub97c \uc870\uc9c1\ud558\uace0, \uc790\uc0b0 \uc9d1\uc911\ub3c4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ub0ae\ucd94\uac70\ub098 \uc790\uc6d0\uc744 \ube44\ucd95\ud558\uace0, \uc704\uae30\ub97c \ubd84\uc0b0\ud558\uba70 \uc0c8\ub85c\uc6b4 \ubaa8\ub378\uacfc \uc624\ud37c\ub9c1\uc758 \ud655\uc7a5\uc744 \uac00\uc18d\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \uae30\uc220\uc758 \uc774\uc810\uc744 \ud655\ubcf4\ud558\uace0 \uc774\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \ud65c\uc6a9\ud55c\ub2e4\uba74, \uae30\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ud3ec\ucc29\ud558\ub294 \ub2a5\ub825\uc744 \ud0a4\uc6b8 \uc218 \uc788\uc5b4 \ub354 \ud070 \uc774\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\ub2e4. \ub610\ud55c \ub514\uc9c0\ud138 \ud601\uc2e0\uc740 \uc778\uac04\uc758 \uc0c1\uc0c1\ub825\uacfc \uac19\uc740 \ub354 \ub192\uc740 \uc218\uc900\uc758 \ud65c\ub3d9\uc5d0 \uc9d1\uc911\ud558\uac8c\ub054 \uc870\uc9c1 \uc778\uc9c0 \ub2a5\ub825\uc5d0 \uc790\uc720\ub97c \ubd80\uc5ec\ud558\uc5ec, \uae30\uc5c5\uc774 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\ub97c \uad6c\uc0c1\ud558\uace0 \uc0c8 \uc131\uc7a5 \uae30\ud68c\ub97c \ud3ec\ucc29\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc900\ub2e4. \uc774\ub294 \uc704\uae30 \uc774\ud6c4\uc758 \uc2dc\uae30\uc5d0 \uc131\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uae30\uc5c5 \uc2a4\uc2a4\ub85c \ud601\uc2e0\uc744 \ub3c4\ubaa8\ud558\ub294 \ubc29\uc2dd\uc774\uae30\uc5d0, \uae30\uc5c5\uc740 \uc704\uae30\uc758 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\uc5d0\uc11c \uc774\ub97c \ud1b5\ud574 \uc0c1\ub2f9\ud55c \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>[3] \uc548\uc815\uc801\uc778 \uc2dc\uae30\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc778 \ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0 \ub3c4\ubaa8<\/strong><\/h4>\n<p>\uc5ed\ub3d9\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c \ud68c\ubcf5 \ud0c4\ub825\uc131\uc758 \uacbd\uc7c1 \uc774\uc810\uc744 \ucde8\ud558\uace0\uc790 \ud55c\ub2e4\uba74, \uae30\uc5c5\uc740 \uc548\uc815\uc801\uc778 \uc2dc\uae30\uc5d0\ub3c4 \ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc744 \ub3c4\ubaa8\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\ubbf8\ub798\uc5d0 \ub2e5\uce60 \uc704\uae30\ub97c \ud53c\ud558\ub294 \uc77c\uc740 \ubd88\uac00\ub2a5\ud558\ub2e4. \uc7a5\uae30 \uc804\ub7b5\uc5d0 \uc788\uc5b4 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \ud544\uc218 \uc694\uc18c\ub85c \uc778\uc9c0\ud558\uace0 \uc774\ub97c \ubcc0\ud654\uc758 \ud55c \ucd95\uc73c\ub85c \uc0bc\ub294\ub2e4\uba74, \ud5a5\ud6c4 \uc704\uae30 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \ucd5c\uc801\uc758 \uc704\uce58\uc5d0\uc11c \uc6b0\uc704\ub97c \uc810\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">________________________________________<\/p>\n<p>&nbsp;<\/p>\n<p>\uae30\uc5c5\ub4e4\uc774 \uc6b4\uc601\uc744 \uc7ac\uac1c\ud558\uace0 \uc131\uc7a5\uc744 \uc900\ube44\ud558\ub294 \uc9c0\uae08, \ud68c\ubcf5 \ud0c4\ub825\uc131\uc740 \uc8fc\ubaa9\ub3c4\ub97c \uc783\uac8c \ub420 \uc704\uae30\uc5d0 \ucc98\ud588\ub2e4. \ube44\uc6a9 \uc808\uac10\ubcf4\ub2e4 \uc131\uc7a5\uc744, \ubd80\ucc44\uae08\uc735\ubcf4\ub2e4 \ubd80\ucc44\uac10\ucd95\uc744, \uc9c1\uc811 \ud1b5\uc81c\ubcf4\ub2e4 \uc6b4\uc601 \uc720\uc5f0\uc131\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \ud601\uc2e0\uc744 \uaf80\ud55c\ub2e4\uba74, \uae30\uc5c5\uc740 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \ud1b5\ud574 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uac00\uce58\ub97c \ucde8\ud558\uace0, \ud5a5\ud6c4 \uc704\uae30\uc5d0 \ub300\ube44\ud560 \uc774\uc810\uae4c\uc9c0 \uad6c\ucd95\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2021\/transform-for-resilience-in-good-times\" target=\"_blank\" rel=\"noopener\">\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/newsletter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/10\/BCG\ub274\uc2a4\ub808\ud130\uad6c\ub3c5\ud558\uae30\ucd08\ub85d\ubc30\uacbd.png\" alt=\"\ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\ud558\uae30\" width=\"180\" height=\"50\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc9c0\uae08\uacfc \uac19\uc740 \uc548\uc815\uc801\uc778 \uc2dc\uae30\uc5d0 \uae30\uc5c5\uc740 \ud68c\ubcf5 \ud0c4\ub825\uc131 \ud601\uc2e0\uc744 \ub3c4\ubaa8\ud574\uc57c \ud55c\ub2e4. \uc131\uc7a5\uacfc \ubd80\ucc44\uac10\ucd95, \uc6b4\uc601 \uc720\uc5f0\uc131\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \ud601\uc2e0\uc744 \uaf80\ud55c\ub2e4\uba74 \uae30\uc5c5\uc740 \ud68c\ubcf5 \ud0c4\ub825\uc131\uc744 \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uac00\uce58\ub97c \ucde8\ud558\uace0, \ud5a5\ud6c4 \uc704\uae30\uc5d0 \ub300\ube44\ud560 \uc5ed\ub7c9\uae4c\uc9c0 \uad6c\ucd95\ud560 \uc218 \uc788\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":5118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[244,172,197],"tags":[208,110,207],"class_list":{"0":"post-5113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-innovation","8":"category-capability","9":"category-strategy","10":"tag-208","11":"tag-110","12":"tag-207"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=5113"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/5118"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=5113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=5113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=5113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}