{"id":5582,"date":"2022-04-05T19:23:43","date_gmt":"2022-04-05T10:23:43","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=5582"},"modified":"2022-04-20T11:17:45","modified_gmt":"2022-04-20T02:17:45","slug":"ai-content-generation-is-a-2-billion-dollar-revolution-in-content-personalization","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/ai-content-generation-is-a-2-billion-dollar-revolution-in-content-personalization\/","title":{"rendered":"\uc778\uacf5\uc9c0\ub2a5(AI)\uc774 \uc8fc\ub3c4\ud558\ub294 2,000\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ucf58\ud150\uce20 \uac1c\uc778\ud654"},"content":{"rendered":"

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\uace0\uac1d \ubc0f \uc18c\ube44\uc790 \ucc38\uc5ec\uc758 \ud68d\uae30\uc801\uc778 \ubcc0\ud654\ub97c \uc6d0\ud558\ub294 \uae30\uc5c5\uc740 \uc9c0\uae08 \ub2f9\uc7a5 \uc774 \uac15\ub825\ud55c \uc2e0\uae30\uc220\uc5d0 \ub300\ud55c \uc5f0\uad6c\ub97c \uc2dc\uc791\ud574\uc57c \ud55c\ub2e4.<\/strong><\/p><\/blockquote>\n

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\uc774 \uae00\uc740 AI\uac00 \uc0dd\uc131\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\ud150\uce20\uc640 \uc815\uad50\ud55c \uc758\uc0ac\uacb0\uc815 \uc5d4\uc9c4\uc744 \uacb0\ud569\ud55c \uace0\uae09 \uac1c\uc778 \ub9de\ucda4\ud654 \ud50c\ub7ab\ud3fc\uc778 \ud37c\uc0ac\ub3c4(Persado)\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc791\uc131\ub410\ub2e4.<\/em><\/p>\n

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\uac1c\uc778 \ub9de\ucda4\ud654 \ubd80\ubb38\uc5d0\uc11c Fortune 500 \uae30\uc5c5\uc758 2,000\uc5b5 \ub9e4\ucd9c \uc99d\uac00\uc640 \ud5a5\ud6c4 \uc2ed\ub144\uac04 \uc138\uacc4\uc801\uc73c\ub85c \ucd5c\ub300 8,000\uc5b5 \ub2ec\ub7ec\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ud575\uc2ec \uc694\uc778\uc774 \ud615\uc131\ub418\uace0 \uc788\ub2e4. AI\uac00 \uc0dd\uc131\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\ud150\uce20\uc640,\ucf58\ud150\uce20\uc640 \uc218\uc2e0\uc790\ub97c \ub9de\ucd98 AI \ud65c\uc6a9 \uc758\uc0ac\uacb0\uc815\uc758 \uacb0\ud569\uc740 \uad11\ubc94\uc704\ud55c \ubd84\uc57c\uc758 \uc0b0\uc5c5 \uc804\ubc18\uc5d0\uc11c \uc774\ubbf8 \uc778\uc0c1\uc801\uc778 \uacb0\uacfc\ub97c \ubcf4\uc778\ub2e4. \uae30\uc5c5\ub4e4\uc740 \ub9e4\ucd9c\uacfc \uc810\uc720\uc728\uc744 \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \ub118\uaca8\uc8fc\uae30 \uc804\uc5d0 \uc774 \uc0c8\ub85c\uc6b4 \uc5ed\ub7c9\uc744 \ucca0\uc800\ud788 \ubd84\uc11d\ud574\uc57c \ud560 \uac83\uc774\ub2e4.<\/p>\n

\ud604\uc7ac \uc18c\ube44\uc790\uc640 \uace0\uac1d \ucc38\uc5ec\uc5d0\uc11c \uac1c\uc778 \ub9de\ucda4\ud654\ub294 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\ub2e4. 2020\ub144 BCG \uc5f0\uad6c\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc784\uc6d0 10\uba85 \uc911 9\uba85\uc774 \ub514\uc9c0\ud138 \uc804\ud658\uc758 \ucd5c\uc6b0\uc120 \ubaa9\ud45c\ub85c \uace0\uac1d \uc911\uc2ec\uc131\uacfc \uac1c\uc778 \ub9de\ucda4\ud654\ub97c \uc190\uaf3d\uc558\ub2e4. \uc774 \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud558\uba74\uc11c \uc778\ud130\ubdf0\ud55c \uc784\uc6d0\ub4e4\ub3c4 \ube44\uc2b7\ud55c \ube44\uc728\ub85c \uc720\uc0ac\ud55c \ub0b4\uc6a9\uc744 \uc5b8\uae09\ud588\ub2e4. \ud55c \uc751\ub2f5\uc790\ub294 \u2018\uace0\uac1d \uc911\uc2ec\uc131\uc740 \uc6b0\ub9ac\uc758 \ubaa8\ud1a0\u2019\uc774\uba70, \u2018\uace0\uac1d\ub4e4\uc744 \uc0ac\ub85c\uc7a1\uae30 \uc704\ud574 \uace0\ub3c4\ub85c \uac1c\uc778 \ub9de\ucda4\ud654\ub418\uc5b4\uc57c \ud55c\ub2e4.\u2019\uace0 \uac15\uc870\ud588\ub2e4.<\/p>\n

\uace0\uac1d \uad00\uacc4\ub97c \ub300\uaddc\ubaa8\ub85c \uac1c\uc778 \ub9de\ucda4\ud654\ud558\ub294 \uae30\uc5c5\uc758 \ub2a5\ub825\uc740 \ub0a0\ub85c \ub354 \uac1c\uc120\ub418\uace0, \uc790\ub3d9\ud654\ub418\uace0, \ub354 \u2018\uac1c\uc778\uc801\u2019\uc73c\ub85c \ubcc0\ubaa8\ud558\uace0 \uc788\ub2e4. 2021\ub144 2\uc6d4 BCG\ub294 \ub370\uc774\ud130, \uace0\uae09 \ubd84\uc11d\uae30\uc220, \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20\uc640 \ubbf8\ub514\uc5b4\uc758 \uc870\ud569\uc774 \uc5b4\ub5bb\uac8c \uc0c1\ud638\uc791\uc6a9\uc9c0\uc810\uc5d0\uc11c \uac1c\uc778 \ub9de\ucda4\ud654\ub41c \ucf58\ud150\uce20\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ubc1c\ud718\ud560 \uc218 \uc788\ub294\uc9c0\uc640 \uac1c\ubcc4\uc801\uc778 \ucf58\ud150\uce20\ub97c \ub300\uaddc\ubaa8\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc744\uc9c0\uc5d0 \ub300\ud55c \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud588\ub2e4. \uc120\ub3c4\uae30\uc5c5\ub4e4\uc740 \uc774\uc81c \ucf58\ud150\uce20 \uc0dd\uc131\uacfc \ub9e4\uce6d\uc744 \ubaa8\ub450 \uac00\ub2a5\ud558\uac8c \ud558\ub294 AI \uae30\ubc18 \uae30\uc220\uc744 \uc774\uc6a9\ud574 \uae30\uc5c5\ub4e4\uc774 \uace0\uac1d\ub4e4\uacfc \uc77c\ub300\uc77c\ub85c \uc18c\ud1b5\ud558\ub294 \ubc29\uc2dd\uc744 \uc790\ub3d9\ud654\ud558\uace0 \uad6c\uccb4\ud654\ud558\uace0 \uc788\ub2e4.<\/p>\n

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\uc790\ub3d9 \uac1c\uc778 \ub9de\ucda4\ud654<\/strong><\/h3>\n

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\uac1c\uc778 \ub9de\ucda4\ud654\uc758 \uae30\ubcf8 \ud2c0\uc740 \uc774\ubbf8 \uc798 \uc54c\ub824\uc838 \uc788\ub2e4. \uc801\uc808\ud55c \uc81c\ud488\uc744 \uc801\uc808\ud55c \uac00\uaca9\uc5d0, \uc801\uc808\ud55c \uc0ac\ub78c\uc5d0\uac8c, \uc801\uc808\ud55c \ucc44\ub110\uc744 \ud1b5\ud574, \uc801\uc808\ud55c \uc2dc\uac04\uc5d0 \uc81c\uacf5\ud558\ub294 \uac83\uc774\ub2e4. (\ubcf4\uae30 1 \ucc38\uc870)<\/p>\n

\"\"<\/a><\/p>\n

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\uace0\uac1d \ub300\uba74 \uae30\uc5c5\uc740 \uc9c0\ub09c \uba87 \ub144\uac04 \uc774 \ud504\ub85c\uc138\uc2a4 \ub2e8\uacc4\uc758 \ub300\ubd80\ubd84\uc744 \ubc1c\uc804\uc2dc\ucf30\uc9c0\ub9cc, \uba54\uc2dc\uc9c0\uc758 \uc218\uc2e0\uc778\uc774 \ud589\ub3d9\uc744 \ucde8\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uad6c\uccb4\uc801\uc778 \ub2e8\uc5b4\ub97c \uc120\ud0dd\ud558\uac70\ub098 \uc774\ub7f0 \ub2e8\uc5b4\ub97c \uc790\ub3d9\uc73c\ub85c \ucc3e\uc544\ub0b4\ub294 \uac83\uc5d0\ub294 \uac70\uc758 \uad00\uc2ec\uc744 \uae30\uc6b8\uc774\uc9c0 \uc54a\uc558\ub2e4. \uc9c4\uc815\ud55c \uac1c\uc778 \ub9de\ucda4\ud654\uc758 \uc5ec\uc815\uc5d0\uc11c, \ub2e8\uc5b4\ub97c \uac1c\ubcc4 \uc8fc\uc81c\uc5d0 \ub300\ud55c \uac10\uc815\uc801 \ubc18\uc751\uacfc \uc5b8\uc5b4\uc801 \uc120\ud638\uc5d0 \ub530\ub77c \ub9de\ucd94\ub294 \uac83\uc740 \uc815\ud655\ud788 \ud574\ub0b4\uae30 \uac00\uc7a5 \uc5b4\ub824\uc6b4 \uc791\uc5c5\uc774\uae30 \ub54c\ubb38\uc5d0 \ub300\ubd80\ubd84 \uc790\ub3d9\ud654\ub418\uc9c0 \uc54a\uc740(\ube44\uacfc\ud559\uc801) \uc791\uc5c5\uc73c\ub85c \ub0a8\uc544\uc788\uc5c8\ub2e4.<\/p>\n

\uc77c\uba85 AI \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\ud150\uce20 \uc0dd\uc131\uc774\ub77c\uace0 \ubd88\ub9ac\uba70, \ube60\ub974\uac8c \uc8fc\ub958\uc5d0 \ud3b8\uc785\ud558\uace0 \uc788\ub294 \uc774 AI \uae30\ubc18 \uae30\ub2a5\uc740 \ud0dc\uadf8\ub41c \ub2e8\uc5b4\uc640 \uc5b4\uad6c\uc758 \ub300\uaddc\ubaa8 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc640 \uacb0\ud569\ud55c \uc54c\uace0\ub9ac\uc998\uc744 \uc774\uc6a9\ud574 \uc774\ub97c \ubcc0\ud654\uc2dc\ud0a8\ub2e4. \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc758 \uac01 \uc9c0\uc810\uc5d0\uc11c, \uc774 \uae30\uc220\uc740 \uac00\uc7a5 \uacf5\uac10\uc774 \uc798 \ub418\ub294 \ub2e8\uc5b4\uc640 \uc5b4\uad6c\ub97c \uace0\ub974\uace0 \ubaa9\ud45c \uc218\uc2e0\uc778\uacfc \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc870\ud569\uc744 \ub9e4\uce6d\ud558\ub824\uace0 \ud55c\ub2e4. \ucf58\ud150\uce20 \uc0dd\uc131\uacfc \uac1c\ubcc4 \uba54\uc2dc\uc9c0\uc758 \ud0c0\ucf13\ud305 \ubaa8\ub450\ub97c \uc790\ub3d9\ud654\ud558\ub294 \uac83\uc740 \uac1c\uc778\ub9de\ucda4\ud615 \ub9c8\ucf00\ud305\uc758 \ud68d\uae30\uc801 \ubcc0\ud654\ub97c \uc758\ubbf8\ud55c\ub2e4.<\/p>\n

\ubd84\uc11d \uacb0\uacfc\uc5d0 \ub530\ub974\uba74 \uc774 \uc870\ud569\uc740 \uc5c4\uccad\ub09c \uac00\uce58 \uc0c1\uc2b9\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub2e4. \uc54c\uace0\ub9ac\uc998\uc740 \uc218\ubc31\ub9cc \uac1c\uc758 \ud0dc\uadf8\ub418\uace0 \uc810\uc218\uac00 \ub9e4\uaca8\uc9c4 \ub2e8\uc5b4\uc640 \uc5b4\uad6c\ub4e4\uc744 \uc790\uc5f0\uc5b8\uc5b4 \uc0dd\uc131 \ubc0f \uc2e4\ud5d8\uc124\uacc4\uc5d0 \ub530\ub77c \ubd84\uc11d\ud55c\ub2e4. \uc774\ub85c \uc778\ud574 \ud655\uc2e4\uc131\uacfc \uc815\ud655\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc5c8\uc73c\uba70 \uace0\uac1d \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ucc38\uc5ec \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \ud3c9\uade0 \uc804\ud658\uc728\uc774 40% \uc774\uc0c1 \uc0c1\uc2b9\ud55c\ub2e4.<\/p>\n

\uc77c\ub840\ub85c, \ud55c \ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\uc758 \uacbd\uc6b0 \ud31d\uc5c5 \uc6f9 \uad11\uace0\ubb38\uad6c\uc5d0 \ub300\ud55c \ucc38\uc5ec\uc728\uc774 \ud558\ub77d\ud574 \uc591\uc9c8\uc758 \uace0\uac1d \ud655\ubcf4\uc640 \uc0c8\ub85c\uc6b4 \ubc29\ubb38\uac1d\uc744 \ud1b5\ud55c \ub9e4\ucd9c\uc774 \uac10\uc18c\ud558\ub294 \ubb38\uc81c\ub97c \uacaa\uace0 \uc788\uc5c8\ub2e4. \uc774 \ubb38\uc81c\ub85c \uc778\ud574 \uc774 \ud68c\uc0ac\uac00 \uac1c\uc778 \ub9de\ucda4\ud615 \uba54\uc2dc\uc9c0\ub97c \uc0dd\uc131\ud558\ub294\ub370 \ud544\uc694\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \ub2a5\ub825 \uc5ed\uc2dc \uc57d\ud654\ub418\uace0 \uc788\uc5c8\ub2e4. \ud558\uc9c0\ub9cc \ud37c\uc0ac\ub3c4(Persado) \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\uba74\uc11c, \uc774 \uc5c5\uccb4\ub294 \ub9e4\ucd9c\uc774 127% \uc0c1\uc2b9\ud558\uace0, \uc8fc\ubb38\ub7c9\uc774 112% \uc99d\uac00\ud588\uc73c\uba70, \uc2e0\uaddc\uace0\uac1d \ub4f1\ub85d\uc774 103% \uc99d\uac00\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc5b4\ub0c8\ub2e4. \uadf8\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad11\uace0\uc5d0\uc11c \uc131\ucde8\ubb3c \uc911\uc2ec \uc5b8\uc5b4- \u2018\uc815\ub9d0\ub85c \ud070 \ud61c\ud0dd\uc785\ub2c8\ub2e4(You\u2019ve really won big)\u2019-\uc758 \uc0ac\uc6a9\uc774 \uc2e0\uaddc\uac00\uc785\uc790\ub97c \uc720\uce58\ud558\ub294 \uac00\uc7a5 \ud070 \ub3d9\uc778\uc774\ub77c\ub294 \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\ub2e4. (\ubcf4\uae30 2 \ucc38\uc870)<\/p>\n

\"\"<\/a><\/p>\n

\uc774\ubbf8 \uac1c\uc778 \ub9de\ucda4\ud654 \uc131\uc219\ub3c4 \uace1\uc120\uc5d0 \ub3c4\ub2ec\ud55c \uae30\uc5c5\ub4e4\uc5d0 \uc774\ub294 \uc18c\ube44\uc790\uc640\uc758 \uc18c\ud1b5 \ubc29\uc2dd\uc744 \ud55c\uce35 \ub354 \ubc1c\uc804\uc2dc\ud0ac \uae30\ud68c\uc774\ub2e4. \uc774 \uc5ec\uc815\uc758 \ucd08\uae30\uc5d0 \uc788\ub294 \uae30\uc5c5\ub4e4\uc5d0\uac8c\ub294, \uc774 \uae30\uc220\uc774 \uae30\ucd08 \uc5ed\ub7c9\uc744 \ubc1c\uc804\uc2dc\ud0a4\uace0 \ud6e8\uc52c \ub354 \uace0\ub3c4\ud654\ub41c \uc804\uc0ac\uc801 \uac1c\uc778 \ub9de\ucda4\ud654\ub97c \ub300\uaddc\ubaa8\ub85c \uc2e4\ud604\ud560 \uae30\ud68c\ub97c \uc81c\uacf5\ud560 \uac83\uc774\ub2e4.<\/p>\n

AI \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\ud150\uce20 \uc0dd\uc131\uc740 \uc5ec\uc804\ud788 \uc0c1\ub2f9\ud788 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc774\uc9c0\ub9cc, \uc0ac\uc6a9\uc0ac\ub840\uac00 \ube60\ub974\uac8c \ud655\ub300\ub418\uace0 \uc788\uc73c\uba70 \uadf8 \uae30\uc220\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \uc810\uc810 \ucee4\uc9c0\uace0 \uc788\ub2e4. \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uace0\ub3c4\ud654\ub41c \ud3ec\ucd98100\ub300 \uae30\uc5c5\ub4e4\uc740 \uc774\ubbf8 \uc774\uc640 \uad00\ub828\ud574 \uc0c1\ub2f9\ud55c \uac00\uce58\ub97c \uc2e4\ud604\ud588\uc73c\uba70 \ub2e4\ub978 \ub9ce\uc740 \uae30\uc5c5\ub3c4 \uc55e\uc73c\ub85c \uad00\ub828 \uc2dc\ud5d8\uacfc \uc2e4\ud5d8\uc744 \uc9c4\ud589\ud558\ub294 \uac83\uc744 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub85c \uc0bc\uace0 \uc788\ub2e4. \uc18c\ub9e4 \ubd80\ubb38\uc5d0\uc11c \uae08\uc735\uc11c\ube44\uc2a4, \uc5ec\ud589, \ubcf4\ud5d8\uc5d0 \uc774\ub974\ub294 \ub2e4\uc591\ud55c \uc0b0\uc5c5\ub4e4\uc774 \uc774 \uae30\uc220\uc744 \ud65c\uc6a9 \uc911\uc774\ub2e4. \uc0ac\uc6a9\uc0ac\ub840\ub294 \uae30\uc5c5 \uc804\ubc18\uc758 \uace0\uac1d \uc0c1\ud638\uc791\uc6a9 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ub9dd\ub77c\ud55c\ub2e4. \ub9c8\ucf00\ud305(\uc778\uc2dd, \uace0\uac1d \ud655\ubcf4, \uc628\ubcf4\ub529, \uc720\uc9c0 \ubc0f \ucda9\uc131\ub3c4, \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uad00\ub9ac), \uc774\ucee4\uba38\uc2a4(\uc81c\ud488\uc124\uba85 \ubc0f \ubc29\ubb38\ud398\uc774\uc9c0), \uace0\uac1d\uc11c\ube44\uc2a4(\uc11c\ube44\uc2a4 \uc911\uc2ec \ud310\ub9e4, \ucc57\ubd07, \ub300\ud654\ud615 \uc74c\uc131\uc751\ub2f5) \ub4f1\uc774 \uc774\uc5d0 \ud3ec\ud568\ub41c\ub2e4. AI \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\ud150\uce20\ub294 SMS, \uc774\uba54\uc77c, \uc6f9\uc0ac\uc774\ud2b8, \ud478\uc2dc \ub9c8\ucf00\ud305 \ub4f1 \uc9e7\uc740 \uc77c\ub828\uc758 \ub2e8\uc5b4\ub4e4\uc774 \uc0ac\ub78c\ub4e4\uc758 \ud589\ub3d9 \ub3d9\uae30\ubd80\uc5ec \uc694\uc778\uc774 \ub418\ub294 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc0c1\ub2f9\ud55c \uc131\uacf5\uc744 \uac70\ub450\uace0 \uc788\ub2e4.<\/p>\n

\uae30\uc5c5 \ubd80\ubb38 \uc678\uc5d0 \uc0ac\uc6a9\uc0ac\ub840\uc5d0\ub294 \uc815\ubd80 \uacf5\uacf5\uc11c\ube44\uc2a4 \ubc1c\ud45c\uc640 \ube44\uc601\ub9ac\ub2e8\uccb4\uc758 \ubaa8\uae08 \ud65c\ub3d9 \ub4f1\uc744 \uc0dd\uac01\ud574\ubcfc \uc218 \uc788\ub2e4. \ub610\ud55c, \uc774 \uae30\uc220\uc740 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9, \ub370\uc774\ud2b8 \ud504\ub85c\ud544, \uc804\ubb38\uc131 \uac1c\ubc1c \ub4f1 D2C(direct-to-consumer) \uc751\uc6a9\uc73c\ub85c \ud655\ub300\ub420 \uc7a0\uc7ac\ub825\ub3c4 \uc788\ub2e4.<\/p>\n

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AI \ud65c\uc6a9\uc0ac\ub840<\/strong><\/h3>\n

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\ub610 \ub2e4\ub978 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uc790. \ud55c \ubaa8\ubc14\uc77c \ud1b5\uc2e0\uc0ac\ub294 \uace0\uac1d\ub4e4\uc774 \ud578\ub4dc\ud3f0\uc744 \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uace0 \uc2f6\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uccb4\ud5d8 \uae30\uac04 \uc2e0\uaddc \ud3f0\uc744 \ubb34\ub8cc\ub85c \ubc1b\uc744 \uc218 \uc788\ub294 \uc635\uc158 \ub4f1 \uae30\uae30\uc640 \uc694\uae08\uc81c\uc5d0 \ub300\ud55c \ud2b9\ubcc4 \uc81c\uc548\uc774 \uc788\ub294 \ucea0\ud398\uc778\uc744 \uae30\ud68d\ud588\ub2e4. \uc774 \ud1b5\uc2e0\uc0ac\uc758 \uad11\uace0\ub300\ud589\uc0ac\ub294 \uad00\ub828 \ub2e8\uc5b4\uc640 \uc5b4\uad6c\ub97c \uc774\uc6a9\ud574 \uc774 \ucea0\ud398\uc778\uc758 \uadfc\uac04\uc774 \ub418\ub294 \uad11\uace0\ubb38\uad6c\ub97c \ub9cc\ub4e4\uc5c8\ub2e4.<\/p>\n

\uc804\ud1b5\uc801\uc778 \ucea0\ud398\uc778\uc774\ub77c\uba74, \uc774 \uad11\uace0\ubb38\uad6c\ub294 \uce74\ud53c\ub77c\uc774\ud130\uc758 \uc9c1\uad00\uacfc \uacbd\ud5d8\uc744 \uc774\uc6a9\ud574 \ub9cc\ub4e4\uc5b4\uc838 \uc804\uccb4 \ucea0\ud398\uc778\uc5d0 \uc77c\uad00\ub418\uac8c \uc0ac\uc6a9\ub420 \uac83\uc774\ub2e4. \ub530\ub77c\uc11c, \uc131\uacf5\uc740 \ub300\ubd80\ubd84 \ucd94\uce21\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\ub294 \uacfc\uc815\uc5d0 \ub2ec\ub824\uc788\ub2e4. \uadf8\ub7ec\ub098 AI \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\ud150\uce20 \uc0dd\uc131\uc740 \ubaa8\ub4e0 \uba54\uc2dc\uc9c0\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ub2e8\uc5b4\ub97c \uacfc\ud559\uc801\uc73c\ub85c \uc120\ud0dd\ud568\uc73c\ub85c\uc368 \uc774 \ub178\ub825\uc758 \uc815\ud655\ub3c4\ub97c \ub300\ud3ed \uac1c\uc120\ud55c\ub2e4. \uc774 \uc54c\uace0\ub9ac\uc998\uc740 \uae30\ubcf8 \ubb38\uad6c\ub97c \uac00\uc838\uc640 \uc774\ub97c \uad6c\uc131\uc694\uc18c(\ud615\uc2dd\uad6c\uc131, \uac10\uc815\uc801 \ud638\uc18c, CTA(call to action) \ub4f1)\ubcc4\ub85c \uc138\ubd84\ud654\ud574 \ub2e4\uc591\ud55c \uc0ac\uc6a9\uc790 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc744 \uc870\uc815\ud560 \uc218 \uc788\ub2e4. \uae30\uc874\uc758 \ub2e8\uc5b4\uc640 \uc5b4\uad6c\uc758 \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uc774\uc6a9\ud574, \uc774 \uc54c\uace0\ub9ac\uc998\uc740 \uc774 \uad11\uace0\ubb38\uad6c\ub97c \uc774\uc6a9\ud55c \ubaa8\ub4e0 \uac00\ub2a5\ud55c \uc21c\uc5f4\uc744 \uc0dd\uc131\ud558\uace0 \uc774\ub294 \uc218\uc2ed\ub9cc, \uc2ec\uc9c0\uc5b4 \uc218\ubc31\ub9cc \uac1c\uc758 \uc635\uc158\uc744 \ub9cc\ub4e4 \uc218 \uc788\ub2e4. \uacfc\uac70 \ucea0\ud398\uc778 \uacbd\ud5d8\uc5d0 \ub530\ub77c, \uc608\ub97c \ub4e4\uc5b4, \uc2ed\uc5ec\uac1c \ud639\uc740 \ub450 \uac1c\uc758 \uad00\ub9ac \uac00\ub2a5\ud55c \ub300\uc548\uc744 \ud14c\uc2a4\ud2b8\ub85c \uc120\uc815\ud55c\ub2e4. \uc2dc\uc7a5 \uacbd\ud5d8\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud574 \uc774\uba54\uc77c, \uc6f9\uc0ac\uc774\ud2b8 \uad11\uace0, \uc778\uc571\uc81c\uc548 \ub4f1 \ucc44\ub110\ubcc4 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ud2b9\uc815 \ubb38\uad6c\ub97c \ucc3e\uc544\ub0b8\ub2e4.<\/p>\n

AI \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\ud150\uce20 \uc0dd\uc131\uc5d0\uc11c\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uac1c\ubc1c\uacfc\uc815\uc5d0 \ub300\ud55c \uac15\ub825\ud558\uace0 \uacfc\ud559\uc801\uc778, \uc2dc\ud5d8\uc744 \ud1b5\ud55c \ud559\uc2b5(test-and-learn) \uc811\uadfc\ubc95\uc774 \uc774\uc6a9\ub41c\ub2e4. \ucea0\ud398\uc778\uc5d0 \ucd5c\uc801\ud654\ub41c \uad11\uace0\ubb38\uad6c \ubc84\uc804\uc758 \uc0ac\uc6a9\uc774 \uc2dc\uc791\ub418\uba74, \uadf8 \uc131\uacfc\ub97c \uc5c4\uaca9\ud788 \uce21\uc815\ud558\uace0 \ub3c4\ucd9c\ub41c \uacb0\uacfc\ub97c \ud1b5\ud574 \uba38\uc2e0\ub7ec\ub2dd \uc5d4\uc9c4\uc744 \ud559\uc2b5\ud55c\ub2e4. \uc774\ub7f0 \uc2dd\uc73c\ub85c, AI\ub294 \uc778\uac04 \uce74\ud53c\ub77c\uc774\ud130\uac00 \ub300\uaddc\ubaa8\ub85c \ucd5c\uc801\uc758 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub2a5\ub825\uc744 \uac15\ud654\ud55c\ub2e4. (\ubcf4\uae30 3 \ucc38\uc870)<\/p>\n

\"\"<\/a><\/p>\n

AI \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\ud150\uce20 \uc0dd\uc131\uc744 \ud1b5\ud574, \uc774 \ud734\ub300\ud3f0 \uae30\uc5c5\uc758 \ucea0\ud398\uc778\uc740 \uc804\ud1b5\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc774\uc6a9\ud558\ub294 \ud1b5\uc81c\uadf8\ub8f9\uacfc \ube44\uad50\ud574 \ucc38\uc5ec\ub3c4\ub294 36%, \uc804\ud658\uc728\uc740 83% \uc0c1\uc2b9\ud588\ub2e4. \ub098\uc544\uac00, \ucc38\uc5ec\ub3c4 \uc0c1\uc2b9 \uae30\uc5ec\ub3c4\ub97c \uac10\uc815\uc801 \ud638\uc18c(69%). \ud3ec\uc9c0\uc154\ub2dd(14%), \ucf5c \ud22c \uc561\uc158(17%)\uc758 \uc138 \uac00\uc9c0 \ud575\uc2ec\uc694\uc778\uc73c\ub85c \uad6c\ubd84\ud574 \ud2b9\uc815 AI \uc0dd\uc131 \uba54\uc2dc\uc9c0\uac00 \uc65c \ub354 \ud6a8\uacfc\uc801\uc778\uc9c0 \uadf8 \uc774\uc720\ub97c \uc124\uba85\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n

\ube44\uc2b7\ud55c \ubc29\uc2dd\uc73c\ub85c, \ubbf8\uad6d\uc758 \ud55c \uc8fc\uc694 \uc740\ud589\uacfc \ud56d\uacf5\uc0ac\ub294 \ud611\ub825\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc81c\ud734 \uc2e0\uc6a9\uce74\ub4dc\ub97c \ucd9c\uc2dc\ud588\ub2e4. \uc774 \ucea0\ud398\uc778\uc758 \ud575\uc2ec\uc740 AI \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\ud150\uce20 \uc0dd\uc131\uc744 \uc804\uccb4 \uace0\uac1d\uae30\ubc18\uc5d0 \uc801\uc6a9\ud558\uace0 \uc138 \uac00\uc9c0 \ub2e4\ub978 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ubcc4\ub85c \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ub3c4\ucd9c\ud558\ub294 \uac83\uc774\uc5c8\ub2e4. \uc774 \uae30\uc5c5\uc758 \uc758\uc0ac\uacb0\uc815 \ud50c\ub7ab\ud3fc\uc740 \uc8fc\uc694 \ud5c8\ube0c \ub3c4\uc2dc, \uc774\ucc28 \ud5c8\ube0c \ub3c4\uc2dc, \ube44\ud5c8\ube0c \ub3c4\uc2dc\uc758 \uace0\uac1d\ub4e4\uc744 \uc0b4\ud3b4\ubcf4\uace0 AI \uae30\ubc18 \uc54c\uace0\ub9ac\uc998\uc744 \uc774\uc6a9\ud574 \uac01\uac01\uc5d0 \ub300\ud574 \uac00\uc7a5 \ud070 \ubc18\uc751\uc774 \uc788\ub294 \uad11\uace0\ubb38\uad6c\ub97c \ucc3e\uc544\ub0c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc8fc\uc694 \ud5c8\ube0c\ub3c4\uc2dc\uc758 \uace0\uac1d\ub4e4\uc740 \ubb34\ub8cc \uc704\ud0c1 \uc218\ud558\ubb3c\uacfc \ud074\ub7fd \uc774\uc6a9\uad8c\uc744 \uc81c\uacf5\ud558\ub294 \ub0b4\uc6a9\uc5d0 \uac00\uc7a5 \uac15\ub825\ud558\uac8c \ubc18\uc751\ud55c \ub370 \ube44\ud574, \uc774\ucc28 \ud5c8\ube0c\ub3c4\uc2dc\uc758 \uace0\uac1d\ub4e4\uc5d0\uac8c\ub294 \ubb34\ub8cc \ud61c\ud0dd\uacfc \ub9cc\ub8cc\uc77c \uc5c6\ub294 \ub9c8\uc77c\ub9ac\uc9c0 \uc801\ub9bd\uc774 \uac00\uc7a5 \ud070 \ub3d9\uae30\uc600\ub2e4. \ud074\ub7fd \uc774\uc6a9\uad8c\uacfc \ubb34\ub8cc \uc704\ud0c1 \uc218\ud654\ubb3c\uc740 \uc8fc\uc694 \ud5c8\ube0c \uace0\uac1d\ub4e4\uc5d0 \ube44\uad50\ud574 \uc6b0\uc120\uc21c\uc704\uac00 \ub4a4\ubc14\ub010 \uc810\uc740 \ub2e4\ub974\uc9c0\ub9cc, \ube44\ud5c8\ube0c \ub3c4\uc2dc \uace0\uac1d\ub4e4\uc5d0\uac8c\ub3c4 \uac00\uc7a5 \ud070 \ud6a8\uacfc\uac00 \uc788\uc5c8\ub2e4. \uc774 \uac1c\uc778 \ub9de\ucda4\ud615 \uc138\uadf8\uba3c\ud2b8\ubcc4 \uba54\uc2dc\uc9c0 \uc0dd\uc131\uc758 \uacb0\uacfc\ub85c, \uc774 \uc740\ud589\uacfc \ud56d\uacf5\uc0ac\ub294 3\uac00\uc9c0 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud574 \uc2e0\uaddc\uace0\uac1d\ud655\ubcf4 \uac74\ub2f9 \ube44\uc6a9\uc744 29%\uc5d0\uc11c 61%\uae4c\uc9c0 \uac10\uc18c\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n

 <\/p>\n

 <\/p>\n

\ud589\ub3d9\ud560 \uc2dc\uac04<\/strong><\/h3>\n

 <\/p>\n

\uc18c\ud504\ud2b8\uc6e8\uc5b4 \uae30\uc5c5\ub4e4\uc5d0 \uc758\ud574 \uc774 \ubbf8\ub798\uac00 \ub354\uc6b1 \uac00\uae4c\uc6cc\uc9c0\uba74\uc11c, \uc774\uc5d0 \ub300\ud55c \uad00\uc2ec\uacfc \uc0ac\uc6a9\uc0ac\ub840\uac00 \uacc4\uc18d\ud574\uc11c \ube60\ub974\uac8c \ud655\uc7a5\ub420 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4. \uacf5\uae09\uc5c5\uccb4\ub4e4\uc758 \uae30\uc874 \uc5b8\uc5b4 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc758 \uaddc\ubaa8, \uae4a\uc774, \ud488\uc9c8\uc740 \uc18c\ube44\uc790 \uc911\uc2ec \uae30\uc5c5 \uc784\uc6d0\ub4e4\uc774 \uace0\ub824\ud574\uc57c \ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc778\ub4e4\uc774\ub2e4. \uc218\ubc31\ub9cc \uac1c\uc758 \ud0dc\uadf8\ub41c \ub2e8\uc5b4\uc640 \uc5b4\uad6c\ub85c \uad6c\uc131\ub41c \uac70\ub300\ud55c \uc5b8\uc5b4 \uc9c0\uc2dd \uae30\ubc18\uc740 \uad6c\ucd95\ud558\uae30 \uc5b4\ub835\uace0 \ub9ce\uc740 \uc2dc\uac04\uc774 \uc18c\ubaa8\ub418\uae30 \ub54c\ubb38\uc774\ub2e4. \ud558\uc9c0\ub9cc AI\ub294 \uc791\ub3d9 \uc911\uc5d0\ub3c4 \ud559\uc2b5\ud558\uace0 \uac1c\uc120\ub418\uae30 \ub54c\ubb38\uc5d0, \uc5bc\ub9ac \ubb34\ubc84(early mover)\ub4e4\uc740 \ub9e5\ub77d\ubcc4 \uc9c0\uc2dd\uc744 \uc54c\uace0\ub9ac\uc998\uc5d0 \ub354 \ube60\ub974\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc774\uc810\uc774 \uc788\ub2e4. \uc774\ub294 \uc5ec\ub7ec \uae30\uc5c5\uc774 \ub3d9\uc77c\ud55c \ud50c\ub7ab\ud3fc \uc81c\uacf5\uc5c5\uccb4\uc640 \ud568\uaed8 \uc77c\ud558\ub294 \uacbd\uc6b0\uc5d0\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc774\ub2e4.<\/p>\n

\ub3d9\uae09 \ucd5c\uace0\uc758 \uacf5\uae09\uc5c5\uccb4\ub4e4\uacfc \ud611\ub825\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \ub2f9\uc7a5 \uc6c0\uc9c1\uc774\uace0 \uc2f6\uc744 \uac83\uc774\ub2e4. \uc774\ubbf8 \uac1c\ubc1c\ub41c \uc5c4\uccad\ub09c \uc804\ubb38\uae30\uc220\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uaca0\uc9c0\ub9cc \ud50c\ub7ec\uadf8 \uc564 \ud50c\ub808\uc774(plug-and play) \uae30\uc220\uc774\ub77c \ud574\ub3c4, \uc804\ubb38\ud654\ub97c \ud1b5\ud574 \uac1c\uc120\ub420 \uc218 \uc788\uc73c\uba70 \uc774\ub97c \uc704\ud574\uc11c\ub294 \uacf5\uae09\uc5c5\uccb4 \ubfd0 \uc544\ub2c8\ub77c \uc0ac\uc6a9\uc790 \uc785\uc7a5\uc5d0\uc11c\uc758 \uc9c0\uc2dd\uacfc \uacbd\ud5d8\uc774 \uc694\uad6c\ub41c\ub2e4. \uae30\uc5c5\ub4e4\uc740 \ucf58\ud150\uce20 \uac1c\ubc1c, \ucea0\ud398\uc778 \uc2e4\ud589, \uc2e4\ud5d8 \ubc0f \uc870\uc815\uc744 \uc704\ud574 \uc778\ub825\uc744 \uad50\uc721\ud558\uace0 \ud504\ub85c\uc138\uc2a4\ub97c \uc815\ub9bd\ud574\uc57c \ud560 \uac83\uc774\ub2e4.<\/p>\n

AI \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\ud150\uce20 \uc0dd\uc131\uacfc \uc6b0\uc218\ud55c \uc758\uc0ac\uacb0\uc815 \ud50c\ub7ab\ud3fc\uc758 \uacb0\ud569\uc740 \uc774\ubbf8 \uac1c\uc778 \ub9de\ucda4\ud654\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc788\ub2e4. \uae30\uc5c5 \uc804\ubc18\uc801\uc778 \uace0\uac1d \ubc0f \uace0\uac1d \ucc38\uc5ec\uc758 \ud68d\uae30\uc801 \ubcc0\ud654\ub97c \uafc8\uafb8\ub294 \uae30\uc5c5\uc774\ub77c\uba74 \uc774 \uac15\ub825\ud55c \uc2e0\uae30\uc220\uc5d0 \ub300\ud55c \uc5f0\uad6c\ub97c \ub2f9\uc7a5 \uc2dc\uc791\ud574\uc57c \ud55c\ub2e4.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

\"\ub274\uc2a4\ub808\ud130<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

AI \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucf58\ud150\uce20 \uc0dd\uc131\uacfc \uc6b0\uc218\ud55c \uc758\uc0ac\uacb0\uc815 \ud50c\ub7ab\ud3fc\uc758 \uacb0\ud569\uc740 \uc774\ubbf8 \uac1c\uc778 \ub9de\ucda4\ud654\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc788\ub2e4. \uae30\uc5c5 \uc804\ubc18\uc801\uc778 \uace0\uac1d \ubc0f \uace0\uac1d \ucc38\uc5ec\uc758 \ud68d\uae30\uc801 \ubcc0\ud654\ub97c \uafc8\uafb8\ub294 \uae30\uc5c5\uc774\ub77c\uba74 \uc774 \uac15\ub825\ud55c \uc2e0\uae30\uc220\uc5d0 \ub300\ud55c \uc5f0\uad6c\ub97c \ub2f9\uc7a5 \uc2dc\uc791\ud574\uc57c \ud55c\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":5586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-5582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bcgx_digital_ai"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=5582"}],"version-history":[{"count":3,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5582\/revisions"}],"predecessor-version":[{"id":5594,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5582\/revisions\/5594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/5586"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=5582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=5582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=5582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}