{"id":5590,"date":"2022-04-06T14:28:36","date_gmt":"2022-04-06T05:28:36","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=5590"},"modified":"2023-08-11T10:18:33","modified_gmt":"2023-08-11T01:18:33","slug":"bcg-executive-perspectives-2022-future-of-marketing-and-sales","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/bcg-executive-perspectives-2022-future-of-marketing-and-sales\/","title":{"rendered":"Future of Sales and Marketing 2022 \u2015 \uc138\uc77c\uc988\uc640 \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798"},"content":{"rendered":"

\ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9(BCG)\uc740 \uace0\ub3c4\ud654\ub41c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uae30\uc5c5\uc758 \uc804\ub7b5\uc801\uc778 \ud589\ub3d9\uc744 \ub3d5\ub294 #HowtobyBCG<\/strong><\/a> \uc2dc\ub9ac\uc988\ub97c \uc5f0\uc7ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcf8 \uc2dc\ub9ac\uc988\uc5d0\uc11c\ub294 \uc870\uc9c1\uc774 \ud604\uc7ac\uc640 \ubbf8\ub798\uc758 \uc131\uacf5\uc744 \uc704\ud574 \ucde8\ud560 \uc218 \uc788\ub294, \uac00\uc2dc\uc801\uc778 \ub2e8\uacc4\ubcc4 \uc870\ucc98\ub97c \uc81c\uc2dc\ud558\uace0\uc790 BCG\uc758 \ub2e4\uc591\ud55c \ud575\uc2ec \uc5f0\uad6c \ubc0f \uc608\uce21 \uacb0\uacfc\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacc4\uc18d\ud574\uc11c \uc9c4\ud654\ud558\ub294 \ubd88\ud655\uc2e4\ud55c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0 \ub2e8\ub2e8\ud788 \ubfcc\ub9ac\ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d, BCG\uac00 \uc5ec\ub7ec\ubd84\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

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\ucf54\ub85c\ub09819 \uc774\ud6c4, \uc138\uc77c\uc988\uc640 \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798<\/strong><\/h3>\n

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\uc9c4\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9<\/span><\/strong><\/h4>\n
\"\"<\/a>
\ubcf4\uace0\uc11c(PDF) 2\ud398\uc774\uc9c0 \ub0b4\uc6a9 \ucc38\uc870<\/span><\/strong><\/figcaption><\/figure>\n

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\uc138\uc77c\uc988\uc640 \ub9c8\ucf00\ud305 \ubd84\uc57c \ub3d9\ud5a5<\/strong><\/span><\/h4>\n
    \n
  1. \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \uc628\ub77c\uc778 \uc774\uc6a9 \uc2dc\uac04\uc774 \uc601\uad6c\uc801\uc73c\ub85c \uc99d\uac00\ud588\uace0, \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \uc0ac\uc6a9\uc790\uac00 \uc0dd\uaca8\ub098\uba70 \uc774\ucee4\uba38\uc2a4 \uc131\uc7a5<\/strong>\uc774 \uac00\uc18d\ud654\ud558\uace0 \uc788\ub2e4.<\/li>\n
  2. \uc18c\ube44\uc790\ub4e4\uc740 \uc774\uc81c \ucd08\uac1c\uc778\ud654(hyperpersonalization), \ucd08\ud3b8\uc758\uc131(ultraconvenience), \uc99d\uac15 \uacbd\ud5d8, \ucee4\ubba4\ub2c8\ud2f0 \uc5f0\uacb0\uc131, \uc9c0\uc18d\uc131<\/strong>\uc744 \uae30\ub300\ud55c\ub2e4.<\/li>\n
  3. B2B<\/strong>\uc640 B2C<\/strong> \uc804\ubc18\uc5d0\uc11c \uc6d0\uaca9, \uc74c\uc131, \uac8c\uc784 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \uc801\ud569\ud55c \uc0c8\ub85c\uc6b4 \ud310\ub9e4 \ucc44\ub110<\/strong>\uc774 \ubd80\uc0c1\ud558\uace0 \uc788\ub2e4.<\/li>\n
  4. \uacb0\uacfc\uc801\uc73c\ub85c, \uc804\ud1b5\uc801\uc778 \ud310\ub9e4 \ucc44\ub110<\/strong>\uc758 \uc5ed\ud560\uc740 \ud3b8\uc758\uc131, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \ubab0\uc785, \uac1c\uc778\uc801 \uc131\ud5a5 \ubc18\uc601\uc744 \uc911\uc2dc\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\ub2e4.<\/li>\n
  5. \ub3d9\uc2dc\uc5d0 \uae30\uc220 \ud601\uc2e0\uc774 AI, AR\/VR, \uba54\ud0c0\ubc84\uc2a4, NFT, \uc554\ud638\ud654\ud3d0<\/strong> \ub4f1 \uae30\ud558\uae09\uc218\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc18d\ud558\uace0 \uc788\ub2e4.<\/li>\n
  6. \ud558\uc9c0\ub9cc, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \ub2e8\uacc4\uc801 \ucca0\ud3d0 \ub4f1\uc73c\ub85c \uc778\ud574, \uc81c\ub85c\ud30c\ud2f0 \ubc0f \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ud30c\ud2b8\ub108\uc2ed<\/strong>\uc758 \uc911\uc694\uc131\uc774 \ub354 \uac15\uc870\ub418\ub294 \ucd94\uc138\ub2e4.<\/li>\n<\/ol>\n
    \"\"<\/a>
    \ubcf4\uace0\uc11c(PDF) 4\ud398\uc774\uc9c0 \ub0b4\uc6a9 \ucc38\uc870<\/span><\/strong><\/figcaption><\/figure>\n
    \"\"<\/a>
    \ubcf4\uace0\uc11c(PDF) 8\ud398\uc774\uc9c0 \ub0b4\uc6a9 \ucc38\uc870<\/strong><\/span><\/figcaption><\/figure>\n

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    \uc0c8\ub85c\uc6b4 <\/strong>\ud310\ub9e4 \ucc44\ub110 \ubd80\uc0c1 \ubc0f \uc804\ud1b5 \ucc44\ub110\uc758 \uc5ed\ud560 \ubcc0\ud654<\/strong><\/h3>\n

     <\/p>\n

    \ucc44\ub110\uc758 \ub2e4\uc591\ud654\ub85c \uc778\ud574 \ub04a\uae40 \uc5c6\ub294(seamless) \ub2e4\ucc44\ub110 \uacbd\ud5d8\uc758 \uc911\uc694\uc131\uc774 \ub354\uc6b1 \ucee4\uc9d0\uc5d0 \ub530\ub77c \ube44\uc804\ud1b5\uc801 \ud310\ub9e4 \ucc44\ub110(\uc18c\uc15c \ubbf8\ub514\uc5b4, \ub3d9\uc601\uc0c1, \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \ub4f1)\uc774 \uc9c0\ub09c \uc218\uc2ed \ub144\uac04 \ucd5c\uc801\ud654\ub418\uc5c8\uc73c\uba70, \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc774 \uacc4\uc18d\ud574\uc11c \ubd80\uc0c1 \uc911\uc774\ub2e4. \ub3d9\uc2dc\uc5d0 \uae30\uc220 \ud601\uc2e0\uc73c\ub85c AI, AR\/VR, \uba54\ud0c0\ubc84\uc2a4, NFT, \uc554\ud638\ud654\ud3d0 \ub4f1\uc774 \ub4f1\uc7a5\ud558\uba70 \uae30\ud558\uae09\uc218\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc18d\ud558\uace0 \uc788\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c, \uc804\ud1b5\uc801\uc778 \ud310\ub9e4 \ucc44\ub110\uc758 \uc5ed\ud560\uc740 \ud3b8\uc758\uc131, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \ubab0\uc785,\uac1c\uc778 \uc790\ubb38 \ubc0f \uc81c\ud488 \uc811\ucd09\uc744 \uc911\uc2dc\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\ub2e4.<\/p>\n

     <\/p>\n

    \uc804\ud1b5\uc801\uc778 \ud310\ub9e4 \ucc44\ub110 \uc7ac\uad6c\uc131<\/strong><\/h4>\n

    \uc0c8\ub85c\uc6b4 \ud604\uc2e4\uc5d0 \ub9de\uac8c \ub9ac\ub354\ub4e4\uc740 \uc804\ud1b5\uc801\uc778 \ud310\ub9e4 \ucc44\ub110\uc758 \uc5ed\ud560\uc744 \uc7ac\uc870\uc815\ud574\uc57c \ud55c\ub2e4. \uad50\ucc28\ucc44\ub110 \uc804\ub7b5\uacfc \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c, \uc544\ub798 4\uac00\uc9c0 \uc911 1~2\uac00\uc9c0 \uae30\ub2a5\uc744 \uc911\uc2ec\uc73c\ub85c \ud558\uc5ec \ubd84\uba85\ud55c \uace0\uac1d\uac00\uce58\uc81c\uc548\uc744 \uc124\uc815\ud558\uace0 \uc2e0\uae30\uc220\uc744 \ud65c\uc6a9\ud574\uc57c \ud55c\ub2e4.<\/p>\n

    \"\"<\/a>
    \ubcf4\uace0\uc11c(PDF) 12\ud398\uc774\uc9c0 \ub0b4\uc6a9 \ucc38\uc870<\/figcaption><\/figure>\n

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    \uacfc\uac10\ud55c \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc758 \ud0d0\uc0c9<\/strong><\/h4>\n

    \uc544\uc6b8\ub7ec \ub9ac\ub354\ub4e4\uc740 \uc2e4\ud5d8\uc744 \uac15\uc870\ud558\uace0, \uac00\uce58 \ub3d9\uc778\uc744 \uc774\ud574\ud558\uba70 \ud070 \uae30\ud68c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uacfc\uac10\ud558\uac8c \uc0c8\ub85c\uc6b4 \ud310\ub9e4 \ucc44\ub110\uc744 \ud0d0\uc0c9 \ubc0f \uc2dc\ub3c4\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n

      \n
    1. \uc870\uc9c1 \ub0b4 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \ub0b4\uc7ac\ud654\ud558\uace0, \uacbd\ud5d8\uc774 \ud48d\ubd80\ud55c \uc678\ubd80 \uc778\uc7ac\ub97c \ud3ec\ud568\ud55c \ud601\uc2e0\uc801\uc778 \ud300\uc744 \uad6c\uc131\ud55c\ub2e4.<\/li>\n
    2. \uace0\uac1d \uc5ec\uc815 \ub0b4 \uc7a0\uc7ac\uc801\uc778 \uac00\uce58 \ub3d9\uc778 \ubc0f \uc5ed\ud560\uc744 \uc774\ud574\ud558\uace0, \ub9e4\ucd9c \uc678\uc758 \uc694\uc778\ub4e4\uc744 \ud3c9\uac00\ud55c\ub2e4.<\/li>\n
    3. \ucc44\ub110\ubcc4 \uace0\uc720\ud55c \uc5ed\ud560 \ubc0f \ub2e4\ub978 \ucc44\ub110\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud310\ub2e8\ud558\ub418, \ucc44\ub110 \uac04 \uac08\ub4f1\uc73c\ub85c \ud55c\uacc4\ub97c \ub450\uc5b4\uc11c\ub294 \uc548 \ub41c\ub2e4.<\/li>\n
    4. \ubd80\uac00\uac00\uce58 \ubc0f \uc2e4\ud589 \uac00\ub2a5\uc131\uc744 \uae30\uc900\uc73c\ub85c \uc0ac\uc6a9 \uc0ac\ub840\ub97c \ud559\uc2b5 \ubc0f \uc2e4\ud5d8 \uc6b0\uc120\uc21c\uc704\ub97c \uacb0\uc815\ud55c\ub2e4.<\/li>\n
    5. \ucd08\uae30 \ub2e8\uacc4\uc5d0 \uc678\ubd80\uc640\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc0f \ud611\ub825\uc744 \ucd94\uc9c4\ud558\uc5ec, \uc0c8\ub85c\uc6b4 \ucc44\ub110 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \ud37c\uc2a4\ud2b8\ubb34\ubc84(first-mover)\ub85c\uc11c\uc758 \uc6b0\uc704\ub97c \ud655\ubcf4\ud55c\ub2e4.<\/li>\n<\/ol>\n

       <\/p>\n

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      \uc6d0\ubb38(\uc601\uc5b4) \ubcf4\ub7ec\uac00\uae30<\/a><\/p>\n

       <\/p>\n

      \"\"<\/a><\/p>\n

      \"\ub274\uc2a4\ub808\ud130<\/a><\/p>\n

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       <\/p>\n","protected":false},"excerpt":{"rendered":"

      \uc18c\ube44\uc790 \ud589\ub3d9\uc774 \uc9c4\ud654\ud568\uc5d0 \ub530\ub77c \uc138\uc77c\uc988\uc640 \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\ub294 \ubcc0\ud654\uac00 \ud544\uc218\uc801\uc774\uac8c \ub418\uc5c8\ub2e4. \ub9ac\ub354\ub4e4\uc740 \uc804\ud1b5\uc801\uc778 \ud310\ub9e4 \ucc44\ub110\uc744 \uc7ac\uad6c\uc131\ud568\uacfc \ub3d9\uc2dc\uc5d0 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \uacfc\uac10\ud788 \ud0d0\uc0c9\ud558\uc5ec \ub354 \ud070 \uae30\ud68c\ub97c \uc7a1\uc744 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":5592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[170,191],"tags":[],"class_list":{"0":"post-5590","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-how-to-by-bcg"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=5590"}],"version-history":[{"count":6,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5590\/revisions"}],"predecessor-version":[{"id":5613,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5590\/revisions\/5613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/5592"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=5590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=5590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=5590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}