{"id":5920,"date":"2022-06-07T14:42:52","date_gmt":"2022-06-07T05:42:52","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=5920"},"modified":"2022-07-11T15:48:16","modified_gmt":"2022-07-11T06:48:16","slug":"podcast_mmai_s01e04","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/podcast_mmai_s01e04\/","title":{"rendered":"Me, Myself, and AI | S01E04 \ud3ec\ub974\uc250 \ub514\uc9c0\ud138 CEO Mattias Ulbrich"},"content":{"rendered":"

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BCG Podcast<\/span><\/strong><\/h5>\n

Me, Myself, and AI :<\/span> \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4 \uc18d AI\uc5d0 \uad00\ud558\uc5ec<\/strong><\/h3>\n

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\n

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Ep. 4 | \ud3ec\ub974\uc250 \ub514\uc9c0\ud138 CEO Mattias Ulbrich\uacfc\uc758 \ub300\ub2f4<\/strong><\/span><\/h4>\n

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\u275d AI\ub294 \ud601\uc2e0 \ubb38\ud654\ub098 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4, \uae30\uc220\ubcf4\ub2e4\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uad00\ud55c \uac83\uc774\uba70, \uc778\uac04\uacfc \uae30\uacc4\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uae30\uc220\uc774 \uc870\ud654\ub97c \uc774\ub8e8\ub294 \uac83\uc774 \ud575\uc2ec\uc774\ub2e4. \u275e \u2015 Mattias Ulbrich<\/strong><\/p>\n

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\"\"<\/a><\/p>\n

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\ud3ec\ub974\uc250(Porsche) \uadf8\ub8f9\uc758 CIO\uc774\uc790 \uc790\ud68c\uc0ac \ud3ec\ub974\uc250 \ub514\uc9c0\ud138(Porsche Digital)\uc758 CEO\uc778 Mattias Ulbrich<\/strong>\uc740 AI, \ud074\ub77c\uc6b0\ub4dc, \ube14\ub85d\uccb4\uc778 \ub4f1 \uc2e0\uae30\uc220 \ubd84\uc57c\uc640 \ubbf8\uad6d, \uc911\uad6d, \uc911\ub3d9 \ub4f1\uc758 \ud574\uc678 \ub514\uc9c0\ud138 \ud504\ub85c\uc81d\ud2b8 \uc9c0\uc6d0, \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uc804\ub7b5 \ubc0f \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \uac1c\ubc1c\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\ub2e4. \uacfc\uac70 HP\uc5d0\uc11c \uadfc\ubb34\ud560 \ub2f9\uc2dc \ud601\uc2e0\uc758 \uc911\uc694\uc131\uc744 \uae68\ub2eb\uace0, \uadf8 \uc911 \ud2b9\ud788 \uc2e0\uae30\uc220\uacfc \uc790\ub3d9\ucc28 \uae30\uc220\uc758 \uc811\ubaa9\uc744 \ud1b5\ud55c \ub09c\uad00 \ud574\uacb0\uc5d0 \ud765\ubbf8\ub97c \ub290\ub07c\uac8c \ub418\uc5b4 \uc774\ud6c4 \uc790\ub3d9\ucc28 \uc5c5\uacc4\uc5d0 \ubab8\ub2f4\uac8c \ub410\ub2e4.<\/p>\n

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\ub2e4\uc591\ud55c AI \ud65c\uc6a9 \uc0ac\ub840<\/strong><\/h4>\n

\ud604\uc7ac \ud3ec\ub974\uc250\uc5d0\uc11c \uac00\uc7a5 \uc9d1\uc911\ud558\ub294 \uc2e0\uae30\uc220\uc740 AI\uc774\ub2e4. \ub0b4\ubd80 \ud504\ub85c\uc138\uc2a4 \uac1c\uc120, \uace0\uac1d \uad00\uacc4 \ubc0f \uc774\ud574\ub3c4 \uc99d\uc9c4, \uc81c\ud488 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uac1c\uc120\uc744 \ud1b5\ud55c \ub514\uc9c0\ud138 \uc81c\ud488 \uac1c\ubc1c, \uc9c0\uc18d \uac00\ub2a5\uc131 \uac15\ud654 \ub4f1\uacfc \uad00\ub828\ud574 AI\uc758 \uc5ed\ud560\uc774 \ud06c\ub2e4.<\/p>\n

\uad6c\uccb4\uc801\uc778 AI \uc801\uc6a9 \uc131\uacf5 \uc0ac\ub840 \uc911 \ud558\ub098\ub85c \uc790\ub3d9\ucc28 \uc8fc\ubb38 \uad00\ub9ac \uc608\uce21 \uc2dc\uc2a4\ud15c\uc744 \ub4e4 \uc218 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 3\uac1c\uc6d4 \ub4a4 \uc911\uad6d\uc758 \ucc28\uc885\ubcc4 \ud310\ub9e4\ub7c9\uc744 \uc608\uce21\ud574 \ub300\ub9ac\uc810\uc5d0 \uc801\uc808\ud55c \uc790\ub3d9\ucc28\ub97c \ubc30\uc1a1\ud558\ub294 \uac83\uc740 \uc26c\uc6b4 \uc77c\uc774 \uc544\ub2c8\ub2e4. \ud558\uc9c0\ub9cc AI \uae30\uc220\uc744 \uc774\uc6a9\ud558\uba74 \uc2dc\uc7a5 \ud53c\ub4dc\ubc31\uc744 \ubd84\uc11d\ud558\uace0 \ub3d9\uc778\uc744 \ud30c\uc545\ud574 \ubcf4\ub2e4 \uc815\ud655\ud55c \uc608\uce21\uc774 \uac00\ub2a5\ud558\ub2e4.<\/p>\n

\ub610\ud55c, \ub514\uc790\uc778 \uce21\uba74\uc5d0\uc11c\ub3c4 AI \ud504\ub85c\uadf8\ub7a8\uc744 \uc774\uc6a9\ud574 \uc2e4\uc81c \ubaa8\ub378 \uc801\uc6a9 \uc804\uc5d0 \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \ubaa8\ub378\uc744 \ubcc0\ud615\uc2dc\ucf1c \uc2e0\ucc28\uc5d0 \uc801\uc6a9\ud574 \ubcfc \uc218 \uc788\ub2e4.<\/p>\n

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AI \ud234 \uc2e4\ud589\uc5d0 \ud544\uc218\uc801\uc778 \uc778\uac04\uacfc \uae30\uacc4\uc758 \ud611\uc5c5<\/strong><\/h4>\n

\ud611\uc5c5\uc740 \ub9e4\uc6b0 \uc911\uc694\ud558\uba70, \uc0c1\ud669\uc5d0 \ub530\ub77c AI\uc758 \uc5ed\ud560\uc774 \ub2e4\ub984\uc744 \uc774\ud574\ud558\ub294 \uac83 \ub610\ud55c \uc911\uc694\ud558\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc0dd\uc0b0\uc5d0\uc11c\ub294 AI\uac00 \uc791\uc5c5\uc790\ub97c \uc9c0\uc6d0\ud558\ub294 \uc5ed\ud560\uc744 \ud558\uc9c0\ub9cc, \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1\uc5d0\uc11c\ub294 \uac19\uc740 \uc774\uc288\ub97c \uace0\ubbfc\ud558\ub294 \ub3d9\ub8cc\uc77c \uc218 \uc788\ub2e4. \uc774 \ub450 \uacbd\uc6b0 \ubaa8\ub450\uc5d0\uac8c \ud574\ub2f9\ud558\ub294 \uc911\uc694\ud55c \uc810\uc740 AI\uac00 \ube44\uc988\ub2c8\uc2a4\ub97c \ud1b5\ud574 \ub354\uc6b1 \ubc1c\uc804\ud55c\ub2e4\ub294 \uac83\uc774\ub2e4. AI\ub294 \ub354 \uc774\uc0c1 IT \uc601\uc5ed\uc774 \uc544\ub2c8\ub77c \uae30\uc220 \uc804\ubb38\uac00\uc640 \ube44\uc988\ub2c8\uc2a4 \uc804\ubb38\uac00\uc758 \ud611\uc5c5 \ubd84\uc57c\uc774\ub2e4.<\/p>\n

\ud55c \uc608\ub85c \ucc28\ub7c9 \ub3c4\uc5b4\uc758 \uc774\uc0c1 \uc18c\uc74c \ubb38\uc81c\ub97c \ub4e4 \uc218 \uc788\ub2e4. \ub178\uc774\uc988\uc758 \uc6d0\uc778\uc744 \ud30c\uc545\ud558\uace0 \ud559\uc2b5\ud574 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc5d4\uc9c0\ub2c8\uc5b4\uc640 \uae30\uacc4\uc758 \ud6a8\uacfc\uc801\uc778 \ud611\uc5c5\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud558\ub2e4. \uc0ac\uc2e4 \uc774 \ud504\ub85c\uadf8\ub7a8\uc758 \uac1c\ubc1c\uc740 \ubb34\ucc99 \ud765\ubbf8\ub86d\uac8c \uc2dc\uc791\ub410\ub2e4. Mattias\ub294 \ubca0\ub97c\ub9b0\uc758 \ud55c \uc5f0\uad6c\uc18c\uc5d0\uc11c \ucee4\ud53c \uba38\uc2e0 \uc18c\ub9ac\ub97c \ub4e3\uace0 \ucee4\ud53c \uc885\ub958\uac00 \uce74\ud478\uce58\ub178\uc778\uc9c0 \uc5d0\uc2a4\ud504\ub808\uc18c\uc778\uc9c0 \uad6c\ubcc4\ud558\ub294 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \uac1c\ubc1c\ud588\ub2e4. \uadf8\ub294 \uc774 \uc74c\ud5a5 \uc2dd\ubcc4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \uc790\ub3d9\ucc28 \uc18c\uc74c\uc744 \ub4e3\uace0 \ubd84\uc11d\ud558\ub294 \uac83\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uaca0\ub2e4\ub294 \uc544\uc774\ub514\uc5b4\uac00 \ub5a0\uc62c\ub790\ub2e4. \uadf8\ub294 R&D \ud300\uacfc \ud568\uaed8 \ud504\ub85c\uc81d\ud2b8\uc5d0 \ucc29\uc218\ud588\uace0, \ud604\uc7ac \uc774 \ud504\ub85c\uadf8\ub7a8\uc740 \ub9ce\uc740 R&D \uc13c\ud130\uc5d0\uc11c \uc131\uacf5\uc801\uc73c\ub85c \ud65c\uc6a9\ub418\uace0 \uc788\ub2e4.<\/p>\n

 <\/p>\n

AI \ud504\ub85c\uadf8\ub7a8 \uad50\uc721<\/strong><\/h4>\n

\ud3ec\ub974\uc250\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \uad00\ub828 \uc9c1\uc6d0\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uae30\ubcf8\uc801\uc778 AI \uad50\uc721\uc774 \uc2e4\uc2dc\ub418\uace0 \uc788\ub2e4. \ub3d9\uc2dc\uc5d0 \ubcc0\ud654\ub97c \uc8fc\ub3c4\ud574 \ub098\uac00\ub294 \uc18c\uaddc\ubaa8 \ud575\uc2ec \ud300\uc758 \uc5ed\ud560\ub3c4 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4. \ub610\ud55c, \ube44\uc988\ub2c8\uc2a4 \uc804\ubb38\uac00\uc640 IT \uc804\ubb38\uac00 \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc758 \ud575\uc2ec \uc778\uc7ac\ub4e4\uc774 \uc801\uc808\ud788 \uc870\ud654\ub418\uc5b4 \ud568\uaed8 \uc77c\ud560 \ub54c \ucd5c\uace0\uc758 \uc194\ub8e8\uc158\uc744 \ub3c4\ucd9c\ud560 \uc218 \uc788\ub2e4. \ud3ec\ub974\uc250\uc758 \uacbd\uc6b0 \uc678\ubd80\uc5d0\uc11c \uc601\uc785\ud55c \uc2e0\uaddc \uc778\uc7ac 40%, \uc7ac\uad50\uc721\uc744 \ubc1b\uc740 \uae30\uc874 \uc9c1\uc6d0\ub4e4 60% \uc815\ub3c4\uc758 \ube44\uc728\ub85c \uad6c\uc131\ub41c\ub2e4.<\/p>\n

\ud3ec\ub974\uc250\uc758 \uc9c1\uc6d0\ub4e4\uc740 \ub2e4\uc591\ud55c \uad50\uc721\uacfc \ud6c8\ub828\uc744 \ubc14\ud0d5\uc73c\ub85c \ud55c \ubb38\ud654\uc801 \ubcc0\ud654\ub97c \ud1b5\ud574 AI\ub97c \ucd94\uc0c1\uc801\uc778 \ub450\ub824\uc6c0\uc758 \ub300\uc0c1\uc774 \uc544\ub2c8\ub77c, \uad6c\uccb4\uc801\uc778 \uc2e4\uccb4\ub85c \ub300\ud560 \uc218 \uc788\ub2e4.<\/p>\n

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\uc778\uac04\uc758 \uc5ed\ud560<\/strong><\/h4>\n

\ucee4\ud53c \uba38\uc2e0 \uc0ac\ub840\uc5d0\uc11c \uc54c \uc218 \uc788\ub4ef\uc774, \ub54c\ub85c\ub294 \uc804\ud600 \ub2e4\ub978 \ubd84\uc57c\uc5d0\uc11c\uc758 \uc544\uc774\ub514\uc5b4\uac00 \uc720\uc6a9\ud558\uac8c \ud65c\uc6a9\ub420 \uc218 \uc788\ub2e4. \uc774\ub807\uac8c \uc11c\ub85c \ub2e4\ub978 \ubd84\uc57c\ub97c \uc5f0\uacb0\ud574 \ud65c\uc6a9\ud558\ub294 ‘\ucc3d\uc758\ub825’\uc774\uc57c\ub9d0\ub85c \uc778\uac04\uc758 \uc5ed\ud560\uc774 \ube5b\uc744 \ubc1c\ud560 \uc218 \uc788\ub294 \uc601\uc5ed\uc774\ub2e4. \ucd5c\ucca8\ub2e8 \uc2e0\uae30\uc220\ubcf4\ub2e4 \ub354\uc6b1 \uc911\uc694\ud55c \uac83\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc774 \uc2e0\uae30\uc220\uc5d0 \ub300\ud574 \ud765\ubbf8\uc640 \uad00\uc2ec\uc744 \uac16\uace0, \uc774\ub97c \ucc3d\uc758\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 \ub098\uac00\ub294 \uac83\uc784\uc744 \uae30\uc5b5\ud574\uc57c \ud55c\ub2e4.<\/p>\n

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\"\"<\/a><\/p>\n

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\"\"<\/a><\/p>\n

\"\ub274\uc2a4\ub808\ud130<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\ud3ec\ub974\uc250 \uadf8\ub8f9\uc758 CIO\uc774\uc790 \uc790\ud68c\uc0ac \ud3ec\ub974\uc250 \ub514\uc9c0\ud138\uc758 CEO\uc778 Mattias Ulbrich\uc740 AI\uac00 \ud601\uc2e0 \ubb38\ud654\ub098 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4, \uae30\uc220\ubcf4\ub2e4\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uad00\ud55c \uac83\uc774\uba70, \uc778\uac04\uacfc \uae30\uacc4\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uae30\uc220\uc774 \uc870\ud654\ub97c \uc774\ub8e8\ub294 \uac83\uc774 \ud575\uc2ec\uc774\ub77c\uace0 \ub9d0\ud55c\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":5946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[218,24],"tags":[],"class_list":{"0":"post-5920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-podcast","8":"category-bcgx_digital_ai"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=5920"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/5920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/5946"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=5920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=5920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=5920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}