{"id":6204,"date":"2022-06-29T17:53:27","date_gmt":"2022-06-29T08:53:27","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=6204"},"modified":"2022-06-29T18:25:43","modified_gmt":"2022-06-29T09:25:43","slug":"podcast_mmai_s01e05","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/podcast_mmai_s01e05\/","title":{"rendered":"Me, Myself, and AI | S01E05 H&M \uadf8\ub8f9 CDAO Arti Zeighami"},"content":{"rendered":"

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BCG Podcast<\/span><\/strong><\/h5>\n

Me, Myself, and AI :<\/span> \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4 \uc18d AI\uc5d0 \uad00\ud558\uc5ec<\/strong><\/h3>\n

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\n

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Ep. 5 | H&M \uadf8\ub8f9 CDAO Arti Zeighami\uacfc\uc758 \ub300\ub2f4<\/strong><\/span><\/h4>\n

 <\/p>\n

\u275d AI \ud65c\uc6a9\uc740 \uc0ac\ub78c\uacfc \uae30\uacc4, \uc9c1\uac10\uacfc \ub370\uc774\ud130\uc758 \uc870\ud654\ub85c \uc774\ub8e8\uc5b4\uc9c4\ub2e4. \u275e \u2015 Arti Zeighami<\/strong><\/p>\n

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\"\"<\/a><\/p>\n

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H&M \uadf8\ub8f9(H&M Group)\uc758 \ucd5c\uace0 \ub370\uc774\ud130 \ubd84\uc11d \ucc45\uc784\uc790(Chief Data and Analytics Officers, CDAO)\uc778 Arti Zeighami\ub294 10\ub300\uc5d0 \uc544\uc774\uc791 \uc544\uc2dc\ubaa8\ud504\uc758 SF\uc18c\uc124\uc5d0 \ub9e4\ub8cc\ub418\uc5b4 \uacfc\uac70\ub97c \uae30\ubc18\uc73c\ub85c \ubbf8\ub798\ub97c \uc608\uce21\ud558\ub294 \uac83\uc5d0 \ud765\ubbf8\ub97c \ub290\uaf08\uace0, \uc774\ub294 AI\uc5d0 \ub300\ud55c \uad00\uc2ec\uc73c\ub85c \uc774\uc5b4\uc84c\ub2e4. \uadf8\ub294 \uac74\ucd95\uac00, \ud504\ub85c\uadf8\ub798\uba38, \uc804\ub7b5 \uae30\ud68d\uac00 \ub4f1 \ub2e4\uc591\ud55c \uc9c1\uc5c5\uc744 \uac70\uce5c \ud6c4 \ud604\uc7ac \ud328\uc158 \uc18c\ub9e4\uae30\uc5c5\uc778 H&M\uc5d0\uc11c AI \ubc0f \ubd84\uc11d \uae30\uc220\uc744 \uc774\uc6a9\ud55c \ube44\uc988\ub2c8\uc2a4 \uac1c\uc120\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\ub2e4.<\/p>\n

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\ub2e4\uc591\ud55c \uacbd\ub825\uacfc \ubc30\uacbd<\/strong><\/h4>\n

Arti\ub294 AI\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \uc5ed\ub7c9\uc744 \uc18c\ub9e4\uc5c5\uacfc \uac19\uc740 \uc624\ub798\ub41c \uc804\ud1b5\uc801 \uc0b0\uc5c5\uc5d0 \ub3c4\uc785\ud560 \ub54c \uadf8\uc758 \ub2e4\ucc44\ub85c\uc6b4 \uacbd\ub825\uacfc \uc5ec\ub7ec \ubd84\uc57c\uc5d0\uc11c\uc758 \uacbd\ud5d8\uc774 \ud2b9\ud788 \ud070 \ub3c4\uc6c0\uc774 \ub41c\ub2e4\uace0 \uac15\uc870\ud55c\ub2e4. AI \ub3c4\uc785\uc740 \uc0ac\uc2e4\uc0c1 \uae30\uc220\uc5d0 \ub300\ud55c \uac83\uc774 \uc544\ub2c8\ub77c \uc778\uc2dd\uc758 \uc804\ud658, \uc804\ud1b5\uc801\uc778 \ubc29\uc2dd\uc758 \ubcc0\ud654\ub97c \uc758\ubbf8\ud558\uae30 \ub54c\ubb38\uc774\ub2e4. \uc131\uacf5\uc801\uc778 AI \ud65c\uc6a9\uc740 AI 10%, \uae30\uc220 20%, \uc0ac\ub78c\uacfc \ud504\ub85c\uc138\uc2a4 70%\ub85c \uc774\ub8e8\uc5b4\uc9c4\ub2e4\uace0 \ud45c\ud604\ud558\ub294 \uac83\ub3c4 \uc774\ub7f0 \uc774\uc720\uc5d0\uc11c \ube44\ub86f\ub41c \uac83\uc774\ub2e4. \uadf8\uc758 \ud300\uc6d0\ub4e4\uc740 \uc77c\uc885\uc758 \u2018\uc0ac\ub0b4 \ucee8\uc124\ud134\ud2b8\u2019\uac00 \ub418\uc5b4, \ucee8\uc124\ud134\ud2b8\uac00 \ud56d\uc0c1 \uace0\uac1d\uc744 \uc6b0\uc120\uc2dc\ud558\uba74\uc11c \uadf8\ub4e4\uc758 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \uc804\ub150\ud558\ub294 \uac83\uacfc \uac19\uc774, \ub3d9\ub8cc\ub4e4\uc744 \ub3c4\uc640 \uadf8\ub4e4\uc758 \ubaa9\uc801 \uc131\ucde8\ub97c \uc9c0\uc6d0\ud558\uace0 \uc788\ub2e4.<\/p>\n

 <\/p>\n

H&M\uc5d0\uc11c AI \ud65c\uc6a9 \uc0ac\ub840<\/strong><\/h4>\n

H&M\uc740 1947\ub144 \ucc3d\ub9bd \ub2f9\uc2dc\uc5d0\ub3c4 \uc0c8\ub85c\uc6b4 \ub3c4\uc2dc\uc5d0 \uc9c4\ucd9c\ud560 \ub54c \uc9c1\uc6d0\ub4e4\uc774 \ubbf8\ub9ac \ud574\ub2f9 \ub3c4\uc2dc\uc758 \uac70\ub9ac\uc5d0\uc11c \uc9c1\uc811 \uc0ac\ub78c\ub4e4\uc758 \uc774\ub3d9 \ud328\ud134\uacfc \uc6c0\uc9c1\uc784\uc744 \uad00\ucc30\ud574 \ub9e4\uc7a5 \ub0b4 \uc778\ud130\uc139\uc158\uc758 \uc124\uce58\ub97c \uace0\ubbfc\ud560 \ub9cc\ud07c \ubd84\uc11d\uc801\uc774\uc5c8\ub2e4. 2016\ub144\ubd80\ud130\ub294 AI\ub97c \ud65c\uc6a9\ud574 \uac1c\uc778 \ub9de\ucda4\ud654\uc640 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \uc81c\ud488\uacfc \uc11c\ube44\uc2a4 \uac1c\uc120\uc744 \uc704\ud574 \ub178\ub825\ud588\ub2e4. \ub610\ud55c H&M\uc740 \uc81c\ud488, \ub9e4\ucd9c, \uace0\uac1d\uc5d0 \ub300\ud55c \ubc29\ub300\ud55c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ubcf4\ub2e4 \uc815\ud655\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc5c8\ub2e4. \ud558\uc9c0\ub9cc \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud55c \uac83\uc740 \uc774\ub7f0 \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c \uae30\uc874\uc758 \uc778\uc2dd\uc744 \uc804\ud658\ud558\ub294 \uac83\uc774\uc5c8\ub2e4. \uc778\uc2dd\uc758 \uc804\ud658\uc744 \uc704\ud574 \uadf8\ub4e4\uc740 \uc544\uce68\uc5d0 \ud68c\uc0ac\uc5d0 \ucd9c\uadfc\ud574\uc11c AI \ubd84\uc11d \ub0b4\uc6a9\uc744 \ubc14\ud0d5\uc73c\ub85c \uc5ec\ub7ec \uac00\uc9c0 \ub2e4\uc591\ud55c \uc9c8\ubb38\uc744 \ub358\uc84c\ub2e4.<\/p>\n

\uc774 \uac19\uc740 AI \ud65c\uc6a9\uc744 \uc804\uc0ac\uc801\uc73c\ub85c \ud655\uc7a5\ud558\uae30 \uc704\ud574 H&M\uc740 \uc870\uae08 \ub2e4\ub978 \uc811\uadfc\ubc95\uc744 \ucde8\ud588\ub2e4. \ubcc4\ub3c4\ub85c AI \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uc120\uc815\ud558\uae30\ubcf4\ub2e4\ub294 \uc77c\uc0c1\uc758 \uc5c5\ubb34\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uc5ec\ub7ec \uc5b4\ub824\uc6c0\uacfc \uc81c\ud488 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc5d0\uc11c \uac1c\uc120\ub418\uc5b4\uc57c \ud558\ub294 \uc0ac\ud56d\ub4e4\uc5d0 \ub300\ud574 AI \ud504\ub85c\uc81d\ud2b8\ub97c \uc801\uc6a9\ud588\ub2e4. \uc544\uc8fc \uc791\uc740 \ubd80\ubd84\uc774\ub77c\ub3c4 \uadf8 \ubd80\ubd84\uc5d0 \ub300\ud574 \ub2a5\ud1b5\ud558\uac8c \ub418\uba74, \uc774\ud6c4 \ub2e4\ub978 \ubd80\ubd84\uc5d0 \uc801\uc6a9\ud558\ub294 \uac83\uc774 \uc218\uc6d4\ud574\uc9c0\uae30\uc5d0 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uc870\uae08\uc529 AI\uc5d0 \ub300\ud574 \uc775\uc219\ud574\uc838\uc57c \ud55c\ub2e4. \uc774\ub294 \ub9c8\uce58 \uc790\ub3d9\ucc28 \ud0c0\uc774\uc5b4\ub97c \uc7a5\ucc29\ud558\ub294 \uac83\uacfc \uac19\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \ud0c0\uc774\uc5b4 \ud558\ub098\ub9cc \ub098\uc0ac\ub97c \uaf49 \uc870\uc774\uace0, \uadf8\ub2e4\uc74c \ud0c0\uc774\uc5b4\ub97c \uc870\uc774\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ubaa8\ub4e0 \ud0c0\uc774\uc5b4\ub97c \uc870\uae08\uc529 \uc870\uc778 \ud6c4 \ub9c8\uc9c0\ub9c9\uc5d0 \ud55c\uaebc\ubc88\uc5d0 \uc804\uccb4\ub97c \ub9de\ucd94\ub294 \uac83\uacfc \uac19\ub2e4.<\/p>\n

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\ud655\uc7a5\uc9c0\ub2a5(Amplified Intelligence)<\/strong><\/h4>\n

H&M\uc5d0 AI\ub294 \uc778\uacf5\uc9c0\ub2a5(Artificial Intelligence)\uc774\ub77c\uae30\ubcf4\ub2e4\ub294 \ud655\uc7a5\uc9c0\ub2a5(Amplified Intelligence) \uc774\ub2e4. \ub3d9\ub8cc\ub4e4\uc758 \uae30\uc874 \uc9c0\uc2dd\uacfc \ub2a5\ub825\uc744 \ud655\uc7a5\ud558\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n

Arti \ud300\uc758 \uccab \ubc88\uc9f8 \ud30c\uc77c\ub7ff \ud504\ub85c\uc81d\ud2b8\ub294 \uae30\ub9d0 \ub9e4\ucd9c\ubcf4\uace0\uc11c \uc791\uc131\uc5d0 \ubd84\uc11d\uae30\uc220\uc744 \uc801\uc6a9\ud558\ub294 \uac83\uc774\uc5c8\ub2e4. \uc5ec\uae30\uc11c \ud575\uc2ec\uc740 \ud504\ub85c\uc81d\ud2b8 \ucd08\uae30 \ud14c\uc2a4\ud2b8 \ub2e8\uacc4\ubd80\ud130 AI\ud300\uacfc \uae30\uc220\ud300\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2e4\uc81c\ub85c \uc774 \ub0b4\uc6a9\uc744 \ud65c\uc6a9\ud558\uac8c \ub420 \uba38\ucc9c\ub2e4\uc774\uc988\ud300\uc774 \ud568\uaed8 \ud55c\ub2e4\ub294 \uc810\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud574\ub2f9 \ud300\uc740 \ud504\ub85c\uc81d\ud2b8\uc758 \ub0b4\uc6a9\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0 \ub354 \uac1c\uc120\ub41c \uacb0\uacfc\ubb3c\uc744 \uc0b0\ucd9c\ud574 \ub0bc \uc218 \uc788\ub2e4. \ud55c \uc2dc\uc98c\uc5d0 \ub300\ud55c \ud14c\uc2a4\ud2b8\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub9c8\uce58\uace0 \uc774\ub97c \uadf8\ub2e4\uc74c \uc2dc\uc98c\uc5d0 \uc801\uc6a9\ud55c \ud6c4 \ub354 \ub9ce\uc740 \uc9c0\uc5ed\uc73c\ub85c \uc870\uae08\uc529 \ud655\uc7a5\ud574 \ub098\uac14\ub2e4. \uc774\ub97c \uac70\ub4ed\ud55c \uacb0\uacfc \uc54c\uace0\ub9ac\uc998\uc744 \uc801\uc6a9\ud558\uba74 \uacb0\uacfc\ubb3c\uc774 \uc5b4\ub290 \uc815\ub3c4 \uac1c\uc120\ub418\uc9c0\ub9cc, \ud604\uc5c5 \ud300\uacfc \ucd08\uae30 \ub2e8\uacc4\ubd80\ud130 \ud568\uaed8 \ud14c\uc2a4\ud2b8\ub97c \uad6c\uc131\ud558\uace0 \ud559\uc2b5\ud558\uba74\uc11c \ud611\ub825\ud560 \ub54c \uacb0\uacfc\ubb3c\uc774 \ub450 \ubc30\ub098 \uac1c\uc120\ub428\uc744 \ubc1c\uacac\ud588\ub2e4. \uc778\uac04\uacfc \uae30\uacc4\uac00 \ud568\uaed8 \ud14c\uc2a4\ud305, \uc2e4\ud328, \ubc29\ud5a5 \uc804\ud658, \ud559\uc2b5\uc758 \uc8fc\uae30\ub97c \uacc4\uc18d\ud574\uc11c \ube60\ub974\uac8c \ubc18\ubcf5\ud558\uba74\uc11c \ud655\uc7a5\ud574 \ub098\uac00\ub294 \uac83\uc774\ub2e4.<\/p>\n

\uacb0\uad6d AI\ub294 \uc9c0\uc18d\uc801\uc778 \ud559\uc2b5\uc744 \uacf5\uc720\ud558\uace0 \ud655\ub300\ud574 \ub098\uac00\ub294 \uac83\uc774\ub2e4.<\/p>\n

\uc911\uc694\ud558\uc9c0\ub9cc \ud754\ud788 \ub193\uce60 \uc218 \uc788\ub294 \uac83 \uc911 \ud558\ub098\uac00 \uc77c\ub2e8 \uae30\uc220\uc744 \uc801\uc6a9\ud558\ub294 \uac83\uc5d0\uc11c \uc2dc\uc791\ud558\uba74 \ub420 \uac83\uc774\ub77c\ub294 \ucc29\uac01\uc774\ub2e4. \u201c\uc77c\ub2e8 \ub9cc\ub4e4\uc5b4 \ub193\uc73c\uba74, \uc0ac\ub78c\ub4e4\uc774 \uc54c\uc544\uc11c \uc62c \uac83(If you build it, they will come)\u201d\uc774\ub77c\ub294 \uc6d0\ub9ac\ub294 \uc5ec\uae30\uc11c \uc801\uc6a9\ub418\uc9c0 \uc54a\ub294\ub2e4. \uc624\ud788\ub824 \uadf8 \ubc18\ub300\ub85c, \ucc98\uc74c\ubd80\ud130 \ud568\uaed8 \uad6c\ucd95\ud574 \ub098\uac00\uc57c \ud55c\ub2e4. \uc791\uc740 \ud55c \ubd84\uc57c\uc5d0\uc11c AI\ub97c \ud14c\uc2a4\ud2b8\ud558\uace0 \ud559\uc2b5\ud558\ub294 \uac83\uc5d0\uc11c \uc2dc\uc791\ud574 \uc810\ucc28 \ub2e4\ub978 \uc601\uc5ed\uc73c\ub85c \ud655\ub300\ud574 \ub098\uac00\uc57c \ud558\uba70, \ud55c \ubd84\uc57c\ub97c \ub108\ubb34 \uc595\uc9c0\ub3c4 \uae4a\uc9c0\ub3c4 \uc54a\uac8c \ubd84\uc11d\ud558\uba74\uc11c \ud655\uc7a5\ud574 \ub098\uac00\ub294 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \uac83\uc774 \ud575\uc2ec\uc774\ub2e4.<\/p>\n

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\"\"<\/a><\/p>\n

\"\ub274\uc2a4\ub808\ud130<\/a><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

H&M \uadf8\ub8f9\uc758 CDAO\uc778 Arti Zeighami\uc740 AI \ud65c\uc6a9\uc740 \uc0ac\ub78c\uacfc \uae30\uacc4, \uc9c1\uac10\uacfc \ub370\uc774\ud130\uc758 \uc870\ud654\ub85c \uc774\ub8e8\uc5b4\uc9c4\ub2e4\uace0 \ub9d0\ud55c\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":6208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[218,24],"tags":[],"class_list":{"0":"post-6204","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-podcast","8":"category-bcgx_digital_ai"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/6204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=6204"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/6204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/6208"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=6204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=6204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=6204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}