{"id":6526,"date":"2022-08-05T11:13:40","date_gmt":"2022-08-05T02:13:40","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=6526"},"modified":"2022-09-16T10:17:49","modified_gmt":"2022-09-16T01:17:49","slug":"uk-consumer-interest-in-sustainability","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/uk-consumer-interest-in-sustainability\/","title":{"rendered":"\uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \ud1b5\ud55c \uc18c\ube44\uc790 \uacf5\ub7b5 \u2015 \ub2e8\uae30\uc801 \ud544\uc218\uacfc\uc81c, \uc7a5\uae30\uc801 \uae30\ud68c"},"content":{"rendered":"

 <\/p>\n

\uae30\ud6c4 \ube44\uc0c1\uc0ac\ud0dc\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \ucee4\uc9c0\uba74\uc11c, \ubaa8\ub4e0 \ubd80\ubb38\uc758 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ud658\uacbd \ubc0f \uc724\ub9ac \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \uc0c1\ub300\uc801 \uc5ed\ud560\uacfc \ud574\ub2f9 \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \uc601\uad6d \uc18c\ube44\uc790\ub4e4\uc758 \uc758\uc0ac \uacb0\uc815\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uac80\ud1a0\ud558\uace0 \uc788\ub2e4. \ub610\ud55c, \uc9c0\uc18d \uac00\ub2a5\uc131 \ud22c\uc790 \uc218\uc775\uc758 \uce21\uc815\uacfc \uae30\uc5c5 \uad00\ud589\uc5d0 \ub530\ub77c \uc8fc\uc8fc\ub4e4\uc774 \ubd80\uc5ec\ud558\ub294 \uac00\uce58\uc5d0 \ub300\ud574 \ub9ce\uc740 \ub17c\uc758\uac00 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc \uc18c\ube44\uc790\uc758 \ub300\uc751\uc5d0 \ub300\ud574\uc11c\ub294 \uc774\ud574\ub3c4\uac00 \ud6e8\uc52c \ubd80\uc871\ud558\uac70\ub098 \ub9e4\uc6b0 \ud3b8\ud611\ud558\ub2e4. \uace0\uac1d\ub4e4\uc740 \ubb34\uc5c7\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294\uac00? \uc774\ub4e4\uc740 \ube0c\ub79c\ub4dc\uc758 \uc9c0\uc18d \uac00\ub2a5\uc131 \ub178\ub825\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\uba70, \ube0c\ub79c\ub4dc\ub294 \uc774\uc5d0 \ub300\ud574 \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uac00?<\/p>\n

\ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9(BCG)\uc740 \uc9c0\uc18d \uac00\ub2a5\uc131 \uad00\ud589\uc774 \uc601\uad6d \uc18c\ube44\uc790\ub4e4\uc758 \uc758\uc0ac \uacb0\uc815\uc5d0 \ubbf8\uce58\ub294 \uc9c4\uc815\ud55c \uc601\ud5a5\uc744 \uc774\ud574\ud558\uae30 \uc704\ud574 1\ub9cc \uba85\uc758 \uc601\uad6d \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c 13\uac1c \ubd80\ubb38 100\uc5ec\uac1c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \uc18c\ube44\uc790\ub4e4\uc758 \ud0dc\ub3c4 \ubc0f \ud589\ub3d9, \uc758\uacac\uc744 \uc870\uc0ac\ud588\ub2e4.<\/p>\n

BCG \uc5f0\uad6c\uc870\uc0ac\ub97c \ud1b5\ud574 \uc9c0\uc18d \uac00\ub2a5\uc131\uc774 \uc774\ubbf8 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \uc6d0\ub3d9\ub825\uc784\uc774 \ubc1d\ud600\uc84c\ub2e4. \uc9c0\uc18d \uac00\ub2a5\uc131 \uad00\ud589\uc740 \ub2e8\uae30\uc801\uc73c\ub85c \uad6c\ub9e4 \uacb0\uc815\uc758 \ub3d9\uc778\uc774 \ub418\uace0 \uc788\uc744 \ubfd0 \uc544\ub2c8\ub77c, \ub354 \uc911\uc694\ud558\uac8c\ub294 \ube0c\ub79c\ub4dc \uc778\uc2dd\uacfc \uc639\ud638\ub3c4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70 \uc774\ub294 \uc7a5\uae30\uc801\uc73c\ub85c \ud655\uc2e4\ud788 \uc2e4\uc801\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4. \uc9c0\uc18d \uac00\ub2a5\uc131\uc758 \uc218\uc775\uc744 \uce21\uc815\ud558\uace0 \uc18c\ube44\uc790 \ub300\uba74 \ube44\uc988\ub2c8\uc2a4\uc758 \ud22c\uc790 \ubd80\uc871 \ub9ac\uc2a4\ud06c\ub97c \uc904\uc774\ub824\uba74, \uc7a5 \u00b7 \ub2e8\uae30\uc801 \ud6a8\uacfc\ub97c \ucd5c\ub300\ud55c \ubaa8\ub450 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4.<\/p>\n

\ub610\ud55c, \ubcf8 \uc5f0\uad6c\uc870\uc0ac\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc774 \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uc5d0 \ub3d9\uc77c\ud55c \ubc18\uc751\uc744 \ubcf4\uc774\ub294 \uac83\uc740 \uc544\ub2d8\uc774 \ub4dc\ub7ec\ub0ac\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ud37c\uc2a4\ud2b8\ubb34\ubc84(first mover)\uc640 \uac15\ub825\ud55c \uc9c0\uc18d \uac00\ub2a5\uc131 \uc2a4\ud1a0\ub9ac\ub97c \ub9cc\ub4e4\uc5b4 \ub0b4\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ud6e8\uc52c \ub354 \ubbfc\uac10\ud55c \ubc18\uc751\uc744 \ubcf4\uc774\uace0, \uadf8 \uacb0\uacfc \uc785\uc18c\ubb38\uc744 \ud1b5\ud574 \uc9c0\uc9c0\ub3c4\ub97c \ub192\uc778\ub2e4. \uc774\ub294 \ube44\ub85d \ub9e4\ucd9c\uc5d0 \ubbf8\uce58\ub294 \uce21\uc815 \uac00\ub2a5\ud55c \uc601\ud5a5\uc774 \ub2f9\uc7a5 \ubc1c\uc0dd\ud558\uc9c0\ub294 \uc54a\ub294\ub2e4 \ud558\ub354\ub77c\ub3c4, \ubd80\uc815\uc801\uc778 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc57c\uae30\ud560 \uc218 \uc788\uace0 \uc801\uadf9\uc801\uc778 \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \uae30\ud68c\ub97c \ube8f\uae34\ub2e4\ub294 \uce21\uba74\uc5d0\uc11c \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \ub300\ud574 \ub300\uc751\ud558\uc9c0 \uc54a\ub294 \uac83\uc5d0 \ub9ac\uc2a4\ud06c\uac00 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud55c\ub2e4.<\/p>\n

\uba87\uba87 \ube0c\ub79c\ub4dc\uc758 \uacbd\uc6b0, \uc9c0\uc18d \uac00\ub2a5\uc131 \uc6b0\uc704 \ucc3d\ucd9c\uc740 \ud655\uc2e4\ud55c \ub2e8\uae30\uc801 \uc601\ud5a5\uc774 \uc788\uc744 \uac83\uc774\ub2e4. \ud558\uc9c0\ub9cc \uc18c\ube44\uc790 \uc815\uc11c\uac00 \ubcc0\ud654\ud558\uace0 \uae30\ud6c4 \uc704\uae30\uac00 \uc2ec\ud654\ub428\uc5d0 \ub530\ub77c, \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \uc9c0\uc18d \uac00\ub2a5\uc131\uc740 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\ub97c \uc120\ud0dd\ud558\ub294 \ud575\uc2ec \ub3d9\uc778\uc774 \ub420 \uac83\uc774\ub2e4. \uc774\uc81c \uacfc\uac10\ud55c \ub9ac\ub354\ub4e4\uc740 \uc9c0\uad6c\uc758 \uac74\uac15\uacfc \ube0c\ub79c\ub4dc\uc758 \uc7a5\uae30\uc801 \uac74\uc804\uc131 \ubaa8\ub450\ub97c \uc704\ud574 \uacfc\uac10\ud55c \uacb0\uc815\uc744 \ub0b4\ub824\uc57c \ud55c\ub2e4.<\/p>\n

 <\/p>\n

 <\/p>\n

\uc18c\ube44\uc790\ub4e4\uc740 \uad00\uc2ec\uc740 \uc788\uc9c0\ub9cc, \ube44\uc6a9\uc744 \uc9c0\ubd88\ud560 \uc758\uc0ac\ub294 \uc5c6\ub2e4<\/strong><\/h3>\n
<\/h5>\n

\uc9c0\uc18d \uac00\ub2a5\uc131\uc740 \uc774\ubbf8 \uc8fc\uc694 \uc18c\ube44\uc790 \uc774\uc288\uc774\uace0, \uc774\ub4e4\uc740 \uc785\uc7a5\uc744 \ucde8\ud558\uace0 \uc788\ub2e4.<\/strong> 76%\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc2a4\uc2a4\ub85c \uc5ed\ud560\uc744 \ub2e4\ud558\ub824\uace0 \ud558\uba74\uc11c, \ube0c\ub79c\ub4dc\ub4e4\ub3c4 \ub611\uac19\uc774 \ud558\uae30\ub97c \uae30\ub300\ud55c\ub2e4. 57%\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \uc9c0\uc18d \uac00\ub2a5\uc131 \uad00\ud589\uc5d0 \uc601\ud5a5\uc744 \ubc1b\ub294\ub2e4\uace0 \ub2f5\ud588\ub2e4. 30%\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uacb0\uacfc\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\ub97c \ubcc0\uacbd\ud558\uac70\ub098 \uc639\ud638\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c (\uae0d\uc815 \ub610\ub294 \ubd80\uc815\uc801) \ud589\ub3d9\uc744 \ucde8\ud558\uac8c \ub41c\ub2e4\uace0 \ub2f5\ud588\ub2e4. \ud558\uc9c0\ub9cc, \uaca8\uc6b0 8%\uc758 \uc18c\ube44\uc790\ub4e4\ub9cc\uc774 \uc9c0\uc18d \uac00\ub2a5\uc131 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud560 \uc758\uc0ac\uac00 \uc788\uc5c8\uace0, \ub300\ub2e4\uc218 \uc18c\ube44\uc790\ub4e4\uc740 \uae30\uc5c5\uacfc \uc815\ubd80\uac00 \uadf8 \ubcc0\ud654\uc5d0 \ub300\ud574 \uc7ac\uc815\uc801\uc73c\ub85c \uc9c0\uc6d0\ud574\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud588\ub2e4. \uc778\ud50c\ub808\uc774\uc158\uacfc \uc0dd\uacc4 \ube44\uc6a9 \uc555\ubc15\uc774 \ucee4\uc9c0\uba74\uc11c, \uc774 \uac19\uc740 \uacbd\ud5a5\uc740 \ub354\uc6b1\ub354 \uac15\ud654\ub420 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>\n

\uc9c0\ubd88 \uc6a9\uc758\ub294 \uc18c\ube44\uc790 \ucc38\uc5ec\uc758 \ucc99\ub3c4\uac00 \ub418\uae30\uc5d0\ub294 \ub108\ubb34 \ud3b8\ud611\ud55c \ub3c4\uad6c\uc774\ub2e4.<\/strong> \ud558\uc9c0\ub9cc \u2018\uc9c0\ubd88 \uc6a9\uc758\u2019 \ud639\uc740 \u2018\ub2e8\uae30 \ub9e4\ucd9c \uc601\ud5a5\u2019\uc740 \uc9c0\uc18d \uac00\ub2a5\uc131 \ud22c\uc790\uc758 \u2018\uc18c\ube44\uc790 \uc218\uc775\u2019 \uc804\uccb4 \uadf8\ub9bc\uc744 \uc65c\uace1\uc2dc\ud0ac \uc218 \uc788\ub2e4. \uc911\uae30\uc801 \uc18c\ube44\uc790 \ubc18\uc751\uc744 \uac04\uacfc\ud558\uae30 \ub54c\ubb38\uc774\ub2e4. \uc774\ub294 \uacbd\uc7c1\uc5c5\uccb4\uac00 \uc800\ub834\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \ub300\uc548\uc744 \uc81c\uacf5\ud560 \ub54c \uc5c5\uccb4\ub97c \ubcc0\uacbd\ud558\ub294 13%\uc640 \uc801\uadf9\uc801\uc778 \ud64d\ubcf4\uc790\uac00 \ub418\uc5b4 \uad6c\ub9e4 \ubcc0\uacbd\uc744 \uc8fc\ub3c4\ud558\ub294 25%\ub85c \uad6c\uc131\ub41c\ub2e4.<\/p>\n

\uc18c\ube44\uc790\ub4e4\uc740 \ub354 \ub9ce\uc774 \uc54c\uace0 \uc2f6\uc5b4\ud55c\ub2e4.<\/strong> \ucd5c\ub300 70%\uc758 \uc18c\ube44\uc790\ub4e4\uc774 \ube0c\ub79c\ub4dc\uc758 \uc9c0\uc18d \uac00\ub2a5\uc131 \uad00\ub828 \ud65c\ub3d9\uc5d0 \ub300\ud574 \uad00\uc2ec\uc774 \uc788\uc9c0\ub9cc, \uc81c\ub300\ub85c \uc54c\uace0 \uc788\ub2e4\uace0 \ub290\ub07c\ub294 \uc18c\ube44\uc790\ub294 \ud3c9\uade0 \uc808\ubc18\uc5d0\ub3c4 \ubbf8\uce58\uc9c0 \ubabb\ud55c\ub2e4.<\/p>\n

\uc18c\ube44\uc790\ub4e4\uc5d0\uac8c\ub294 \uc601\ud5a5\ub825\uc774 \uc788\uae30\uc5d0 \ube0c\ub79c\ub4dc \uc639\ud638\ub294 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4.<\/strong> \uce5c\uad6c\uacfc \uac00\uc871\uc740 \uac00\uc7a5 \ubbff\uc744 \uc218 \uc788\ub294 \uc815\ubcf4 \ucd9c\ucc98\uc774\uc790 \ube0c\ub79c\ub4dc \uc9c0\uc18d \uac00\ub2a5\uc131 \uc778\uc2dd\uc5d0 \uc788\uc5b4 \uac00\uc7a5 \ud070 \uc6d0\ub3d9\ub825\uc774\ub2e4. \ub514\uc9c0\ud138 \ucc44\ub110\uc740 \uadf8 \ub2e4\uc74c\uc774\ub2e4. (45\uc138 \ubbf8\ub9cc\uc5d0\uac8c\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00, \ub354 \ub098\uc774 \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \uacbd\uc6b0\uc5d0\ub294 \uc6f9\uc0ac\uc774\ud2b8\uac00 \ucc38\uace0\ud558\ub294 \uc815\ubcf4 \ucd9c\ucc98\uac00 \ub41c\ub2e4.)<\/p>\n

Z\uc138\ub300\ub294 \ud310\uc0ac\uc774\uc790 \ubc30\uc2ec\uc6d0\uc774 \ub41c\ub2e4.<\/strong> 16~24\uc138\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc \uc9c0\uc18d \uac00\ub2a5\uc131 \uad00\ud589\uc5d0 \ub300\ud574 \uac00\uc7a5 \uc798 \uc54c\uace0 \uc788\uace0, \uc758\uacac\uc744 \ud615\uc131\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc73c\uba70, \uac00\uc7a5 \ube44\ud310\uc801\uc778 \uc639\ud638\uc790\uac00 \ub420 \uc218 \uc788\ub2e4. \uc774\ub4e4\uc740 \ubd80\uc815\uc801\uc778 \uc778\uc2dd\uc744 \uc870\uc131\ud560 \uac00\ub2a5\uc131 \uc5ed\uc2dc \uac00\uc7a5 \ub192\uc73c\uba70, 55\uc138 \uc774\uc0c1\uc758 \uc0ac\ub78c\ub4e4\uc5d0 \ube44\ud574 \ubd80\uc815\uc801\uc778 \uc778\uc2dd\uc5d0 \ub530\ub77c \ud589\ub3d9\ud560 \uac00\ub2a5\uc131\ub3c4 5\ubc30 \uc774\uc0c1 \ub354 \ub192\ub2e4.<\/p>\n

\uace0\uac1d\ub4e4\uc740 \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uc5d0 \ub611\uac19\uc774 \ubc18\uc751\ud558\uc9c0 \uc54a\ub294\ub2e4<\/strong>. BCG\uc758 \uc9c0\uc18d \uac00\ub2a5\uc131 \ub300\uc751 \uc810\uc218(SRS: Sustainability Responsiveness Score)\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ube0c\ub79c\ub4dc \uc9c0\uc18d \uac00\ub2a5\uc131 \uad00\ud589\uc744 \uc54c\uac8c \ub41c \ud6c4 \uae0d\uc815 \ud639\uc740 \ubd80\uc815\uc801 \ud589\ub3d9\uc744 \ucde8\ud558\ub294 \uacbd\ud5a5\uc744 \ubd84\uc11d\ud55c\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc774\ubc88 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc11c\ub85c \ub2e4\ub978 \ubd80\ubb38 \uac04\uc740 \ubb3c\ub860\uc774\uace0, \ubd80\ubb38 \ub0b4\uc5d0\uc11c\ub3c4 \uc0c1\ub2f9\ud55c \uaca9\ucc28\uac00 \ub098\ud0c0\ub098\ub294\ub370 \uc774\ub294 \uc5b4\ub5a4 \ube0c\ub79c\ub4dc\uc758 \uacbd\uc7c1\uc5c5\uccb4\uac00 \ub3d9\uc77c\ud55c \ud22c\uc790\uc5d0 \ub300\ud574 \ud6e8\uc52c \ub354 \ud070 \uc218\uc775\uc744 \uc5bb\uc744 \uc218\ub3c4 \uc788\uc74c\uc744 \uc758\ubbf8\ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc18c\ub9e4, \uc720\ud2f8\ub9ac\ud2f0, \uc5ec\ud589 \ubc0f \uad00\uad11, \ud328\uc158 \ubd80\ubb38\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc \uac04 \uc18c\ube44\uc790 \ub300\uc751 \uc218\uc900\uc774 15~20ppt \ucc28\uc774\ub97c \ubcf4\uc600\ub2e4.<\/p>\n

\ub2f9\uc5f0\ud558\uac8c\ub3c4 \uc9c0\uc18d \uac00\ub2a5\uc131 \ucc4c\ub9b0\uc800 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc804\ud1b5\uc801\uc778 \ube0c\ub79c\ub4dc\ub4e4\ubcf4\ub2e4 SRS \uc810\uc218\uac00 15~20ppt \ub354 \ub192\uac8c \ub098\ud0c0\ub0ac\ub2e4. \ud558\uc9c0\ub9cc, \uba87\uba87 \uae30\uc874 \uc5d0\ub108\uc9c0, \uc2dd\ud488 \ubc0f \uc790\ub3d9\ucc28 \ube0c\ub79c\ub4dc\ub4e4\ub3c4 \uc57d 10ppt\uc758 \ucc28\uc774\ub85c \ub3d9\uc885 \uacbd\uc7c1\uc5c5\uccb4\ub4e4\uc744 \uc55e\uc11c\uae30 \uc2dc\uc791\ud588\ub2e4.<\/p>\n

\"\"<\/p>\n

\ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\ub4e4\uc758 \ub300\uc751 \uc815\ub3c4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uace0, \uc9c0\uc18d \uac00\ub2a5\uc131 \ud22c\uc790\uc5d0 \ub300\ud574 \uc6b0\uc218\ud55c \uace0\uac1d \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc74c\uc740 \ubd84\uba85\ud558\ub2e4.<\/p>\n

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 <\/p>\n

\uc7a5 \u00b7 \ub2e8\uae30 \uc9c0\uc18d \uac00\ub2a5\uc131 \uc6b0\uc704 \ucc3d\ucd9c\uc744 \uc704\ud55c 7\uac00\uc9c0 \u2018\ub179\uc0c9\uaddc\uce59(Green Rules)\u2019<\/strong><\/h3>\n

 <\/p>\n

\ube0c\ub79c\ub4dc\ub4e4\uc740 \uc0ac\ud68c\uc801 \uc9c0\uc18d \uac00\ub2a5\uc131 \uc5b4\uc820\ub354\uc758 \uc77c\ubd80\ub85c\uc11c \uc9c0\uc18d \uac00\ub2a5\uc131 \ubb38\uc81c\uc5d0 \ub300\ud574 \ub2f9\uc7a5 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud55c\ub2e4. \ub610\ud55c \uc774\ubc88 \uc5f0\uad6c\uc870\uc0ac\ub294 \uc774 \ud544\uc218\uacfc\uc81c\uac00 \uc0c1\uc5c5\uc801\uc778 \uac83\uc774\uae30\ub3c4 \ud558\uba70, \ube0c\ub79c\ub4dc\uc758 \ud22c\uc790 \uc815\ub3c4\uc640 \uc18d\ub3c4\uac00 \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uc6b0\uc704\ub85c \uc804\ud658\ud558\ub294 \ub2a5\ub825\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce68\uc744 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n

\ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uac00 \uc9c0\uc18d \uac00\ub2a5\uc131 \uad00\ud589\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \uc778\uc2dd\uc744 \uc81c\uace0\ud558\uace0, \uace0\uac1d \ud589\ub3d9\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \uc704\ud574 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 7\uac00\uc9c0 \uaddc\uce59\uc744 \uc81c\uc548\ud55c\ub2e4.<\/p>\n

 <\/p>\n

[1] \ubbf8\ub798\uc5d0 \ud22c\uc790\ud574 \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uc774\uc6a9\ud55c \uc18c\ube44\uc790 \uc6b0\uc704 \ucc3d\ucd9c \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc1c\ud558\ub77c<\/strong><\/h5>\n

\uc2e0\uc18d\ud558\uace0 \ub2e8\ud638\ud558\uac8c \uc6c0\uc9c1\uc774\ub418, \uc77c\ubc18\uc801\uc778 \uacbd\uc6b0 \ub2e8\uae30 \ub9e4\ucd9c \uc601\ud5a5\uc744 \uae30\uc900\uc73c\ub85c \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\uac70\ub098 \uc131\uacf5\uc744 \uce21\uc815\ud558\uc9c0 \ub9c8\ub77c. \ube0c\ub79c\ub4dc\uc758 \uc9c0\uc18d \uac00\ub2a5\uc131 \uc2e4\uc801\uc744 \ub9e4\ucd9c \uc99d\ub300\uc640 \ube44\uc6a9 \uad00\ub9ac\uc5d0 \uc774\uc5b4 3\ubc88\uc9f8 \uc804\ub7b5\uc801 \ud544\uc218\uacfc\uc81c\ub85c \uc0bc\uc544\ub77c.<\/p>\n

 <\/p>\n

[2] \uce21\uc815 \ubc29\uc2dd\uc744 \uc7ac\uac80\ud1a0\ud558\uace0 \uc9d1\uc911\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub77c<\/strong><\/h5>\n

\uc9c0\uc18d \uac00\ub2a5\uc131 \uad00\ud589\uc774 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \uc804\uccb4 \uc2a4\ud399\ud2b8\ub7fc\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud3c9\uac00\ud558\ub77c. \uc18c\ube44\uc790 \ud000\ud2b8(quant) \ud328\ub110\uacfc \uc18c\uc15c \ub9ac\uc2a4\ub2dd(social listening) \ub4f1\uc744 \uc774\uc6a9\ud574 \uc18c\ube44\uc790 \uc778\uc2dd\uacfc \uc639\ud638\uc5d0 \ub300\ud574 \uc608\uce21\ud558\uace0 \ubd84\uc11d\ud558\ub77c.<\/p>\n

 <\/p>\n

[3] \ube44\uc6a9\uc744 \uc7ac\uc870\uc815\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \uc7ac\ud22c\uc790\ud558\ub77c<\/strong><\/h5>\n

\ub300\ub2e4\uc218 \uc18c\ube44\uc790\uac00 \ub2e8\uae30\uc801\uc73c\ub85c \uce5c\ud658\uacbd \ud504\ub9ac\ubbf8\uc5c4\uc744 \uc9c0\ubd88\ud558\uae38 \uaebc\ub9ac\ub294 \uc0c1\ud669\uc5d0\uc11c, \uc131\uacf5\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uc800\ub834\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \ub300\uc548\uc744 \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\ub0bc \uac83\uc774\ub2e4.<\/p>\n

 <\/p>\n

[4] \uace0\uac1d \ub300\uc751\uc744 \uc774\ud574\ud558\uace0, \uac1c\uc120\uc744 \uc704\ud55c \ub9de\ucda4\ud615 \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\ub77c<\/strong><\/h5>\n

\uc9c0\uc18d \uac00\ub2a5\uc131 \ub300\uc751\ub3c4\ub97c \ub3d9\uc885 \uacbd\uc7c1\uc5c5\uccb4\uc640 \ube44\uad50\ud574 \uc790\uc0ac \ube0c\ub79c\ub4dc ROI\ub97c \uac1c\uc120\ud560 \uc218 \uc788\ub294 \uad6c\uccb4\uc801\uc778 \uae30\ud68c\uc758 \uc601\uc5ed\uc744 \ucc3e\uc544\ub0b4\ub77c. \uc608\ub97c \ub4e4\uc5b4, \uc8fc\uc81c\uc758 \ucd08\uc810\uc744 \ubcc0\uacbd\ud558\uace0 \ud2b9\uc815 \uc774\ub2c8\uc154\ud2f0\ube0c\uc640 \uacc4\ud68d\uc744 \uc7ac\uc124\uacc4\ud558\uba70, \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc44\ub110\uc5d0 \ud22c\uc790\ud558\uac70\ub098 \ube0c\ub79c\ub4dc \uc9c0\uc9c0\ub3c4 \ud5a5\uc0c1\uc744 \uc704\ud574 \uc2a4\ud1a0\ub9ac\ub97c \uad6c\uc131\ud558\uace0, \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\ub294 \ub4f1\uc758 \ubc29\uc2dd\uc744 \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/p>\n

 <\/p>\n

[5] \uc18c\ube44\uc790\ub4e4\uc774 \uac00\uc7a5 \ub9ce\uc774 \uacf5\uac10\ud558\ub294 \uc18c\uc218\uc758 \uc9c0\uc18d \uac00\ub2a5\uc131 \uc6b0\uc120\uc21c\uc704\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83\uc5d0 \uc9d1\uc911\ud558\ub77c<\/strong><\/h5>\n

\uc81c\ud488 \ud3ec\uc7a5\uc744 \uc904\uc774\ub294 \ub4f1 \uc0ac\ub78c\ub4e4\uc774 \uc2a4\uc2a4\ub85c\uc758 \ud658\uacbd \uc601\ud5a5\uc744 \uc904\uc774\ub294\ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ubcc0\uacbd \uc0ac\ud56d\ub4e4\uc740 \ub354 \uad11\ubc94\uc704\ud55c \uae30\uc5c5 \ubaa9\ud45c\ub9cc\ud07c\uc774\ub098 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc911\uc694\ud558\ub2e4.<\/p>\n

 <\/p>\n

[6] \uc27d\uac8c \uc804\ud574\uc9c8 \uc218 \uc788\ub294 \uc2a4\ud1a0\ub9ac\ub97c \ub9cc\ub4e4\uc5b4\ub77c<\/strong><\/h5>\n

\uc785\uc18c\ubb38\uc740 \ub9e4\uc6b0 \uc911\uc694\ud558\uace0 \ucea0\ud398\uc778\uc740 \uc774\uc57c\uae30\ud560 \ub9cc\ud55c \uac00\uce58\uac00 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc838\uc57c \ud55c\ub2e4.<\/p>\n

 <\/p>\n

[7] \ud589\ub3d9\uc744 \ucde8\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc9c0\uc18d \uac00\ub2a5\uc131 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc9d1\uc911\ud558\ub77c<\/strong><\/h5>\n

\uc989, \ud575\uc2ec \uc18c\ube44\uc790\ub4e4\uacfc \uc7a0\uc7ac\uc801\uc778 \ub514\uc9c0\ud138 \uc639\ud638\uc790\ub4e4\uc744 \ubaa9\ud45c\ub85c \ud574\uc57c \ud55c\ub2e4. \ub300\ubd80\ubd84\uc758 \ube0c\ub79c\ub4dc\uc5d0 \ud6c4\uc790\ub294 \ub2f9\uc7a5\uc740 \ud575\uc2ec \uace0\uac1d\uc774 \uc544\ub2d0 \uc218 \uc788\uc9c0\ub9cc, \uc80a\uc740 \uc138\ub300\uc640 \uc18c\ud1b5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud568\uc744 \uc758\ubbf8\ud55c\ub2e4.<\/p>\n

\n

\uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \ub530\ub77c \ud589\ub3d9\uc744 \ucde8\ud558\ub294 \uac83\uc740 \ubaa8\ub4e0 \uae30\uc5c5\uc5d0 \ud544\uc218\uacfc\uc81c\uc774\ub2e4. \ub2e8\uae30 \ube44\uc6a9 \uc555\ubc15\uc774 \uc7a6\uc544\ub4e4\uac70\ub098 \uad11\ubc94\uc704\ud55c \uac70\uc2dc \uacbd\uc81c \uc0c1\ud669\uc774 \ub354 \uc6b0\ud638\uc801\uc774\uac8c \ub420 \ub54c\uae4c\uc9c0 \ub9c8\ub0e5 \uae30\ub2e4\ub9b4 \uc218\ub9cc\uc740 \uc5c6\ub2e4. \ub354 \ube68\ub9ac \uc6c0\uc9c1\uc774\ub294 \ube0c\ub79c\ub4dc\uac00 \ub354 \uc88b\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uac83\uc774\ub2e4.<\/p>\n

\ubcc0\ud654\uc5d0 \ud22c\uc790\ud558\uace0, \uc774 \ub178\ub825\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc18c\ud1b5\ud558\uace0, \uadf8 \uc601\ud5a5\uc744 \uc801\uc808\ud558\uac8c \uce21\uc815\ud55c\ub2e4\uba74 \uc9c0\uc18d \uac00\ub2a5\uc131\uc740 \uc7a5\uae30 \uacbd\uc7c1 \uc6b0\uc704\uc758 \uc911\uc694\ud55c \uc6d0\ucc9c\uc774 \ub420 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n

\uc774\uc81c\ub294 \ud589\ub3d9\uc744 \ucde8\ud558\uace0 \uc18c\ube44\uc790\ub4e4\uc744 \uc9c0\uc18d \uac00\ub2a5\uc131<\/strong> \uc5b4\uc820\ub354\uc758 \uc911\uc2ec\uc5d0 \ub450\uc5b4\uc57c \ud560 \ub54c\ub2e4. \ube0c\ub79c\ub4dc\uc758 \uc9c0\uc18d \uac00\ub2a5\uc131 \uc6b0\uc704 \ucc3d\ucd9c \ubc29\ubc95\uc5d0 \ub300\ud574 \uc544\ub798 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc790.<\/p>\n

 <\/p>\n

\n

\uc9c0\uc18d \uac00\ub2a5\uc131 \ub300\uc751 \uc810\uc218(SRS, SUSTAINABILITY RESPONSIVENESS SCORE)<\/strong><\/h4>\n

 <\/p>\n

SRS\ub294 \ube0c\ub79c\ub4dc \uc9c0\uc18d \uac00\ub2a5\uc131 \uad00\ud589\uc5d0 \ub300\ud574 \uc778\uc9c0\ud55c \ud6c4 \ub300\uc751\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \ube44\uc728\uc5d0 \ub300\ud55c \ucc99\ub3c4\uc774\ub2e4. \ub300\uc751\uc5d0\ub294 \ube0c\ub79c\ub4dc \uc778\uc2dd\uc758 \ud615\uc131 \ud639\uc740 \ubcc0\ud654, \uae0d\uc815\uc801 \ud639\uc740 \ubd80\uc815\uc801 \uc639\ud638(\uac00\uc871\uc774\ub098 \uce5c\uad6c\uc5d0\uac8c, \ud639\uc740 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574), \uadf8\ub9ac\uace0\/\ud639\uc740 \ub2e4\ub978 \ube0c\ub79c\ub4dc\ub97c \uc2dc\ud5d8 \uc0bc\uc544 \uc774\uc6a9\ud574\ubcf4\uac70\ub098 \uc544\uc608 \ub2e4\ub978 \ube0c\ub79c\ub4dc\ub85c \uc601\uad6c\uc801\uc73c\ub85c \ubcc0\uacbd\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n

\ub2e8\uae30 \ubc0f \uc911\uae30\uc801\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ube0c\ub79c\ub4dc\uc640 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uac15\uc870\ud558\uae30 \uc704\ud574 \uc778\uc2dd \ud615\uc131\ubcf4\ub2e4 \ud589\ub3d9\uc5d0 \ub354 \ud070 \ube44\uc911\uc744 \ubd80\uc5ec\ud55c\ub2e4.<\/p>\n

\n

BCG \uc5f0\uad6c\uc870\uc0ac<\/strong><\/h4>\n

 <\/p>\n

\ubcf8 \uc544\ud2f0\ud074\uacfc \uc544\ud2f0\ud074\uc5d0 \ud3ec\ud568\ub41c \ub370\uc774\ud130\ub294 2021\ub144 4\uc6d4\uacfc 5\uc6d4\uc5d0 \uc2e4\uc2dc\ub41c BCG \ub3c5\uc810 \uc5f0\uad6c\uc870\uc0ac\ub97c \uae30\ubc18\uc73c\ub85c \ud55c\ub2e4. \uc601\uad6d \ub0b4 18\uc138 \uc774\uc0c1 \ub098\uc774, \uc131\ubcc4, \uc9c0\uc5ed, \uc18c\ub4dd\uc5d0 \uc788\uc5b4 \uc804\uad6d \ubd84\ud3ec\ub97c \ub300\ud45c\ud558\ub294 \uc18c\ube44\uc790\ub4e4 1\ub9cc \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc778\ud130\ubdf0\ub97c \ud1b5\ud574 13\uac1c \uc0b0\uc5c5\uc758 100\uc5ec \uac1c\uc758 \ube0c\ub79c\ub4dc\uc640 \uae30\uc5c5\uc5d0 \ub300\ud55c \uc758\uacac\uc744 \uc870\uc0ac\ud588\ub2e4.<\/p>\n

\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

\"\ub274\uc2a4\ub808\ud130<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\uae30\ud6c4 \ube44\uc0c1\uc0ac\ud0dc\ub85c \ud658\uacbd \ubc0f \uc724\ub9ac \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \uc0c1\ub300\uc801 \uc5ed\ud560, \uc9c0\uc18d \uac00\ub2a5\uc131 \ud22c\uc790 \uc218\uc775\uc758 \uce21\uc815\uacfc \uae30\uc5c5 \uad00\ud589\uc5d0 \ub530\ub77c \uc8fc\uc8fc\ub4e4\uc774 \ubd80\uc5ec\ud558\ub294 \uac00\uce58\uc5d0 \ub300\ud574 \ub9ce\uc740 \ub17c\uc758\uac00 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\ub2e4. \ud558\uc9c0\ub9cc \uc18c\ube44\uc790\uc758 \ub300\uc751\uc5d0 \ub300\ud574\uc11c\ub294 \uc774\ud574\ub3c4\uac00 \ud6e8\uc52c \ubd80\uc871\ud558\uac70\ub098 \ub9e4\uc6b0 \ud3b8\ud611\ud558\ub2e4. <\/p>\n","protected":false},"author":1,"featured_media":6529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[157,34],"tags":[225,231,49],"class_list":{"0":"post-6526","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-climate-change-sustainability","8":"category-cp","9":"tag-cs","10":"tag-climate-change-sustainability","11":"tag-esg"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/6526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=6526"}],"version-history":[{"count":5,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/6526\/revisions"}],"predecessor-version":[{"id":6534,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/6526\/revisions\/6534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/6529"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=6526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=6526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=6526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}