{"id":662,"date":"2018-11-30T17:47:03","date_gmt":"2018-11-30T08:47:03","guid":{"rendered":"https:\/\/bcgblog.kr\/?p=662"},"modified":"2020-04-29T14:34:14","modified_gmt":"2020-04-29T05:34:14","slug":"zero-friction-consumer-report","status":"publish","type":"post","link":"https:\/\/bcgblog.kr\/zero-friction-consumer-report\/","title":{"rendered":"\uc81c\ub85c \uace0\uac1d\ub9c8\ucc30\uc758 \ubbf8\ub798"},"content":{"rendered":"<h3><strong>\ub514\uc9c0\ud138\ub85c \uc5f0\uacb0\ub41c \uc18c\ube44\uc790\uc758 \ub2c8\uc988 \ucda9\uc871<\/strong><\/h3>\n<p>\uc138\uacc4\ub294 \uc6b0\ub9ac\uac00 \ub530\ub77c\uac00\uc9c0 \ubabb\ud560 \uc815\ub3c4\ub85c \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc73c\uba70 \uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc0c1\uc0c1\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uc885\ub958\uc758 \uc120\ud0dd\ub4e4\uc5d0 \ud729\uc2f8\uc5ec \uc788\ub2e4. \ub514\uc9c0\ud138 \uc5f0\uacb0\uc131\uc740 \ubd84\uba85 \uc6b0\ub9ac\uc758 \uc0b6\uc744 \uac1c\uc120\uc2dc\ucf30\uc73c\ub098 \uc774\ub85c \uc778\ud55c \uae30\ub300\ub3c4 \ucee4\uc84c\ub2e4. \uc18c\ube44\uc790\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4\ub3c4 \ud070 \ud798\uacfc \ubaa9\uc18c\ub9ac\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4. \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uccd0 \uad6c\ub9e4 \uacb0\uc815\uc744 \ud558\ub294 \ub370 \uc788\uc5b4 \uc8fc\uc800\ud558\uc9c0 \uc54a\uc744 \ubfd0 \uc544\ub2c8\ub77c \uc6d0\ud558\ub294 \uac83\uc744 \uc5bb\uae30 \uc704\ud574 \ubd88\ud3b8\ud568\uc744 \uac10\uc218\ud558\uac70\ub098 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc18c\ube44\ud560 \uc758\ud5a5\uc774 \uc801\ub2e4.<\/p>\n<p>\ub530\ub77c\uc11c, \uc774\ub7ec\ud55c \uc989\uac01\uc801\uc778 \ub9cc\uc871\uc758 \uc2dc\ub300\uc5d0\ub294 \uc18c\ube44\uc790 \uacbd\ud5d8\uc774 \ud6e8\uc52c \ub354 \uc911\uc694\ud558\ub2e4. \uc18c\ube44\uc790\uc758 80%\ub294 \uae30\uc5c5\uc774 \uc81c\uacf5\ud558\ub294 \uacbd\ud5d8\uc774 \uae30\uc5c5\uc758 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub9cc\ud07c \ud575\uc2ec\uc801\uc778 \uc694\uc18c\ub77c\uace0 \ub9d0\ud55c\ub2e4<sub>1<\/sub>. \uae30\uc5c5\uc774 \uc18c\ube44\uc790\uc758 \ub192\uc740 \uae30\ub300\uc5d0 \ubd80\ud569\ud558\uc9c0 \ubabb\ud55c\ub2e4\uba74 \uc18c\ube44\uc790\ub294 \uadf8\ub807\uac8c \ud574\uc904 \uae30\uc5c5\uc73c\ub85c \uc774\ud0c8\ud558\uae30 \uc27d\ub2e4.<\/p>\n<h3><strong>\uae30\uc5c5 \ub0b4 \uace0\uac1d\ub9c8\ucc30(Friction) \ud30c\uc545<\/strong><\/h3>\n<p>\uc18c\ube44\uc790\uc758 \uad6c\ub9e4\uc5ec\uc815 \ud3ec\uae30\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uac70\ub098 \uc774\ub97c \ucd08\ub798\ud558\ub294 \uc5b4\ub5a0\ud55c \ud65c\ub3d9\ub3c4 \uace0\uac1d\ub9c8\ucc30(friction)\uc758 \uc6d0\uc778\uc774 \ub41c\ub2e4. \uc774\ub294 \uc904\uc744 \uc11c\uc11c \uae30\ub2e4\ub9ac\uac70\ub098 \uacb0\uc81c \uc815\ubcf4\ub97c \uc785\ub825\ud574\uc57c \ud558\uac70\ub098 \uc810\ud3ec \uc548\uc5d0\uc11c \ub610\ub294 \ubaa8\ubc14\uc77c \uc571\uc73c\ub85c \ubb3c\ud488\uc744 \ucc3e\uc544\uc57c \ud558\uac70\ub098 \uc544\ub2c8\uba74 \uc885\uc774 \ub610\ub294 \ub514\uc9c0\ud138 \uc591\uc2dd\uc744 \ud798\ub4e4\uac8c \uae30\uc785\ud574\uc57c \ud558\ub294 \ub4f1\uc758 \uc624\ud504\ub77c\uc778 \ubc0f \uc628\ub77c\uc778 \ud65c\ub3d9\uc774 \ub420 \uc218 \uc788\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0\uc758 \uae30\uc5c5\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc758 \ucd9c\ud604\uc73c\ub85c \ub354 \ud070 \ub3c4\uc804\uacfc\uc81c\ub4e4\uc5d0 \uc9c1\uba74\ud574 \uc788\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \ub354 \ub9ce\uc740 \uc635\uc158\uc744 \uac00\uc9c8\uc218\ub85d \uace0\uac1d\ub9c8\ucc30\uc774 \ubc1c\uc0dd\ud560 \uae30\ud68c\ub3c4 \ucee4\uc9c4\ub2e4. \uc628\ub77c\uc778 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d\ub9c8\ucc30\uc740 \uc6f9\uc0ac\uc774\ud2b8 \ub85c\ub529 \uc18d\ub3c4, \ube44\uc9c1\uad00\uc801\uc778 \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4, \uc81c\ub300\ub85c \uc124\uacc4\ub418\uc9c0 \uc54a\uc740 \uac80\uc0c9 \uae30\ub2a5 \ub4f1 \ubc1c\uacac \ub2e8\uacc4\ubd80\ud130 \uad6c\ub9e4 \ub2e8\uacc4\uc5d0 \uc774\ub974\ub294 \uc5ec\ub7ec \uc811\uc810\uc5d0\uc11c \ubc1c\uc0dd\ud55c\ub2e4.<\/p>\n<p>\uc5b4\ub5a4 \uae30\uc5c5\ub4e4\uc740 \uc774\ubbf8 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uace0\uac1d\ub9c8\ucc30\uc744 \ucd08\ub798\ud558\ub294 \ubd88\ud3b8\uc0ac\ud56d(pain points)\ub4e4\uc774 \uc904\uc5b4\ub4e4\uc5c8\uac70\ub098 \uc81c\uac70\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. \uc774\ub85c \uc778\ud574 \uc18c\ube44\uc790\uc758 \uae30\ub300\uac00 \uc7ac\uc870\uc815\ub428\uc5d0 \ub530\ub77c \uc18c\ube44\uc790\ub294 \ub9c8\ucc30\uc694\uc778\uc5d0 \ub300\ud55c \uc778\ub0b4\uc2ec\uc774 \uc57d\ud574\uc838 \ub2e4\ub978 \ube0c\ub79c\ub4dc\ub85c \uac08\uc544\ud0c0\uac70\ub098 \uc544\uc608 \uad6c\ub9e4\ub97c \ud3ec\uae30\ud558\uac8c \ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9c4\ub2e4<sub>2<\/sub>. \uc774\ub85c \uc778\ud574 \uae30\uc5c5\ub4e4\uc740 \uae30\uc874 \uc18c\ube44\uc790\ub4e4\uc758 \uc2e0\ub8b0, \uac00\ub9dd \uc18c\ube44\uc790\uc758 \uad00\uc2ec, \uc218\uc2ed\uc5b5 \ub2ec\ub7ec\uc758 \uace0\uac1d\ub9c8\ucc30 \ube44\uc6a9\uc744 \uc783\uac8c \ub420 \ud655\ub960\uc774 \ud06c\ub2e4.<\/p>\n<h3><strong>\uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uace0\uac1d\ub9c8\ucc30 \uac10\uc18c: 3\ucc9c2\ubc3150\uc5b5 \ub2ec\ub7ec \uac00\uce58\uc758 \uae30\ud68c<\/strong><\/h3>\n<p>\uae30\uc5c5\ub4e4\uc740 \ub9e4\uc77c \uace0\uac1d\ub9c8\ucc30\ub85c \uc778\ud574 \uac00\ub9dd \uace0\uac1d\uacfc \uc218\uc2ed\uc5b5 \ub2ec\ub7ec\uc758 \uc7a0\uc7ac \ub9e4\ucd9c\uc744 \uc783\uace0 \uc788\ub2e4. BCG\ub294 \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591(APAC) \uc9c0\uc5ed \uae30\uc5c5\uc758 \uace0\uac1d\ub9c8\ucc30 \ube44\uc6a9 \ucd1d\uc561\uc774 \ub2ec\ub7ec\ub85c \ud658\uc0b0\ud560 \uacbd\uc6b0 \ub9e4\ub144 3\ucc9c2\ubc3150\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uc218 \uc788\ub294 \uac83\uc73c\ub85c \ucd94\uc0b0\ud55c\ub2e4<sub>3<\/sub>. \uc774\ub294 \uc5ec\uae30\uc5d0 \uac78\ub824 \uc788\ub294 \ub9c9\ub300\ud55c \uc7a0\uc7ac\uae30\ud68c \uaddc\ubaa8\ub97c \ub098\ud0c0\ub0bc \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud3ec\uc7a5\uc18c\ube44\uc7ac(consumer packaged goods, CPG), \uc18c\ub9e4, \uc774\ucee4\uba38\uc2a4, \uc790\ub3d9\ucc28, \uc811\uac1d, \uae08\uc735 \uc11c\ube44\uc2a4, \uc5ec\ud589, \ud035\uc11c\ube44\uc2a4\ub808\uc2a4\ud1a0\ub791(quick service restaurants, QSR) \ubd84\uc57c\uc758 \uae30\uc5c5\uc774 \uc18c\ube44\uc790 \uc5ec\uc815 \uc0c1\uc758 \ub9c8\ucc30\uc694\uc778\uc744 \uac10\uc18c\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac15\ub825\ud55c \uc778\uc13c\ud2f0\ube0c\uc774\uae30\ub3c4 \ud558\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_181450.png\" width=\"390\" height=\"703\" alt=\"\" title=\"\"><\/p>\n<h3><strong>\uc81c\ub85c \uace0\uac1d\ub9c8\ucc30\uc744 \ud5a5\ud55c \uc5ec\uc815<\/strong><\/h3>\n<p>\uace0\uac1d\ub9c8\ucc30\uc740 \uc18c\ube44\uc790 \uc5ec\uc815\uc758 \ub2e4\uc74c \uc138 \uac00\uc9c0 \ub2e8\uacc4\uc5d0\uc11c \ubc1c\uc0dd\ud55c\ub2e4: \ubc1c\uacac \u2022 \uad6c\ub9e4 \u2022 \uad6c\ub9e4 \ud6c4<\/p>\n<hr \/>\n<p><em>\u201c\uc6b0\ub9ac\uac00 \uace0\uac1d\uacfc \uc811\ud558\ub294 \ub9e4 \uc21c\uac04\uc740 \uace0\uac1d\uc758 \uc7ac\ubc29\ubb38 \uc5ec\ubd80\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4. \uace0\uac1d\uc744 \ub193\uce58\uc9c0 \uc54a\uc73c\ub824\uba74 \uc6b0\ub9ac\ub294 \ub9e4 \uc21c\uac04 \ud6cc\ub96d\ud574\uc57c \ud55c\ub2e4.\u201d &#8211; \ucf00\ube48 \uc2a4\ud130\uce20<sub>4<\/sub><\/em><\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>\ubc1c\uacac \ub2e8\uacc4 \uace0\uac1d\ub9c8\ucc30<\/strong><\/span><\/h4>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \uad6c\ub9e4\uc5ec\uc815\uc758 \uac01 \ub2e8\uacc4\uc5d0\uc11c \ub9e4\ub044\ub7ec\uc6b4 \uacbd\ud5d8\uacfc \uc6d0\ud65c\ud55c \uc9c0\uc6d0\uc744 \uae30\ub300\ud558\uba70 \uc774\ub294 \ube0c\ub79c\ub4dc, \ube44\uc988\ub2c8\uc2a4, \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc54c\uc544\uac00\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ub41c\ub2e4. \uac00\ub9dd \uc18c\ube44\uc790\uac00 \uadf8\ub807\uac8c \ud558\ub294 \uac83\uc744 \ubc29\ud574\ud558\ub294 \uc5b4\ub5a0\ud55c \ubd88\ud3b8\uc0ac\ud56d\ub3c4 \ubc1c\uacac\ub2e8\uacc4 \uace0\uac1d\ub9c8\ucc30\uc758 \uc6d0\uc778\uc774 \ub41c\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubd88\ud3b8\uc0ac\ud56d\ub4e4\uc740 \ub2e4\uc74c\uc758 \uc138 \uac1c \uadf8\ub8f9\uc73c\ub85c \ub098\ub20c \uc218 \uc788\ub2e4:<\/p>\n<p><strong>1. \uc778\uc9c0\ub3c4<\/strong> \uc18c\ube44\uc790\ub4e4\uc740 \uc801\uc808\ud55c \ud544\uc694 \uc815\ubcf4\ub97c \uac00\ub85c\ub9c9\ub294 \uc5ec\ub7ec \uc7a5\uc560\ubb3c\ub85c \uc778\ud574 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc778\uc9c0\uc870\ucc28 \ubabb\ud558\uace0 \uc788\uc744 \uc218\ub3c4 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc7a5\uc560\ubb3c\uc5d0\ub294 \uc778\uc9c0\ub3c4 \ucd09\uc9c4\uc744 \uc704\ud55c \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778\ud50c\ub7ab\ud3fc\uc774 \uc5c6\ub294 \uacbd\uc6b0 \ub610\ub294 \ubd80\uc801\uc808\ud55c \ud0c0\uac9f\ud654\ub85c \uc778\ud574 \uc18c\ube44\uc790\uac00 \uad00\uc2ec\ub3c4 \uc5c6\ub294 \uad11\uace0\ub97c \ubc1b\uac8c \ub418\ub294 \uacbd\uc6b0 \ub4f1\uc774 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n<p><strong>2. \uc815\ubcf4\uad00\ub828 \ubb38\uc81c<\/strong> \uc18c\ube44\uc790\ub294 \ube0c\ub79c\ub4dc\ub97c \ub4e4\uc5b4\ubcf4\uae30\ub294 \ud588\uc73c\ub098 \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \ud3c9\uac00\uc5d0 \ud544\uc694\ud55c \uc801\uc808\ud55c \uc815\ubcf4\uc5d0 \uc811\uadfc\ud558\uc9c0 \ubabb\ud588\uac70\ub098 \uc811\uadfc\uc774 \uc5b4\ub824\uc6cc \ubd88\ud3b8\ud568\uc744 \uacaa\uc744 \uc218 \uc788\ub2e4. \uc774\ub7ec\ud55c \uace0\uac1d\ub9c8\ucc30\uc758 \uc608\ub85c\ub294 \uc18c\ube44\uc790 \ub9ac\ubdf0\ub098 \ud3c9\uac00\ub97c \ucc3e\uae30 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\ub97c \ub4e4 \uc218 \uc788\ub2e4. \uc18c\ube44\uc790\uc758 93%\uac00 \uc628\ub77c\uc778 \ub9ac\ubdf0\uac00 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\uace0 \ub9d0\ud558\ub294 \ud55c\ud3b8, 63%\ub294 \ub354 \ub9e4\ub044\ub7ec\uc6b4 \uacbd\ud5d8\uc774 \ubcf4\uc7a5\ub41c\ub2e4\uba74 \ub3d9\uc77c\ud55c \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \ucd5c\ub300 15%\uae4c\uc9c0 \ub3c8\uc744 \ub354 \uc9c0\ubd88\ud560 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \ub9d0\ud55c\ub2e4<sub>5<\/sub>. \uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc804\uc5d0 \uacbd\ud5d8\uc744 \ub9db\ubcf4\uae30\ub97c \uc6d0\ud558\ub294\ub370 \uc774\ub4e4\uc758 \ubd88\ud3b8\uc0ac\ud56d\uc740 \uc0ac\uc6a9\uc790 \ub9ac\ubdf0\uc5d0 \uadfc\uac70\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc5c6\ub2e4\ub294 \uc810\uc774\ub2e4.<\/p>\n<p><strong>3. \uae30\uc220 \ucd5c\uc801\ud654<\/strong> \uae30\uc220\uc740 \uc6b0\ub9ac \uc0b6\uc744 \ub300\ubd80\ubd84 \uac1c\uc120\uc2dc\ucf1c\uc8fc\uc5c8\uc73c\ub098 \ubd80\uc815\ud655\ud558\uac8c \uc4f0\uc600\uc744 \uacbd\uc6b0\uc5d0\ub294 \uace0\uac1d\uc774 \uacbd\ud5d8\ud558\ub294 \ubd88\ud3b8\ud568\uc744 \uac00\uc911\uc2dc\ud0ac \uc218\ub3c4 \uc788\ub2e4. \uc798\ubabb\ub41c \ud398\uc774\uc9c0\uc5d0 \ub9c1\ud06c\ub41c \uad11\uace0\ub098 \uae34 \ub85c\ub529 \uc2dc\uac04\uc740 \uc8fc\uc694 \uc804\ud658 \uc9c0\uc810\uc5d0\uc11c \uae30\uc220 \uc7a5\uc560\ub85c \ucd08\ub798\ub418\ub294 \uace0\uac1d\ub9c8\ucc30\uc758 \uc608\uc774\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uc18c\ube44\uc790 \uc911 55%\ub294 \ub85c\ub529 \uc2dc\uac04\uc774 5\ucd08\uac00 \ub118\uc5b4\uac00\uba74 \ub354 \uc774\uc0c1 \uae30\ub2e4\ub9ac\uc9c0 \uc54a\ub294\ub2e4<sub>6<\/sub>.<\/p>\n<p>\ubc1c\uacac \ub2e8\uacc4\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc740 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\ub294 \uba85\ud655\ud558\uace0 \uac04\uacb0\ud55c \uc815\ubcf4\ub97c \uc5bb\uae30\ub97c \uc6d0\ud558\ub294\ub370 \uc774\ubcf4\ub2e4 \uc911\uc694\ud55c \uac83\uc740 \uc790\uc2e0\uc758 \ub2c8\uc988\ub098 \uc6d0\ud558\ub294 \uac83\uacfc \uad00\ub828\ub41c \uc815\ubcf4\ub97c \uc6d0\ud55c\ub2e4\ub294 \uac83\uc774\ub2e4. \uae30\uc5c5\uc740 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uace0 \uac01 \uc2dc\uc7a5\uc5d0 \ub530\ub77c \ud604\uc9c0\ud654\ub41c \ud3ec\uad04\uc801 \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \ubfd0 \uc544\ub2c8\ub77c \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc5d0 \uac78\uccd0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc801\uc808\ud558\uac8c \ub192\uc774\ub3c4\ub85d \ud574\uc57c \ud55c\ub2e4. \uadf8\ub7ec\uc9c0 \ubabb\ud560 \uacbd\uc6b0, \uc18c\ube44\uc790\ub4e4\uc740 \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\uae30\ub3c4 \uc804\uc5d0 \ud765\ubbf8\ub97c \uc783\uace0 \uc774\ud0c8\ud560 \uc218\ub3c4 \uc788\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uc758 51%\ub294 \uae30\uc5c5\uc774 \uc790\uc2e0\ub4e4\uc758 \ub2c8\uc988\ub97c \uc608\uc0c1\ud558\uace0 \uc801\uc808\ud55c \uc81c\uc548\uc744 \ud574\uc8fc\uae30\ub97c \uae30\ub300\ud55c\ub2e4<sub>7<\/sub>.<\/p>\n<hr \/>\n<h4><span style=\"font-size: 18pt;\"><strong>MUSICAL.LY\ub294 \uc5b4\ub5bb\uac8c \ubc1c\uacac \ub2e8\uacc4\uc758 \uace0\uac1d\ub9c8\ucc30\uc744 \uc904\uc5ec \uae00\ub85c\ubc8c \uc774\uc6a9\uc790 \uc99d\uac00\ub97c \ucd09\uc9c4\ud588\ub294\uac00<\/strong><\/span><\/h4>\n<p>musical.ly\ub294 \uc138\uacc4\uc801\uc73c\ub85c \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud558\uace0 \uc0ac\ub78c\ub4e4\uc774 \ub3d9\uc601\uc0c1\uc744 \ud1b5\ud574 \uc790\uc2e0\uc744 \ud45c\ud604\ud558\ub294 \ucee4\ubba4\ub2c8\ud2f0\uc758 \ucc3d\ucd9c\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\uc5c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ubc29\ud574\uac00 \ub418\ub294 \ubc1c\uacac \ub2e8\uacc4\uc758 \ubaa8\ub4e0 \uc7a0\uc7ac\uc801 \uace0\uac1d\ub9c8\ucc30 \uc694\uc778\uc744 \uc81c\uac70\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud588\ub2e4.<\/p>\n<p>\uc774\ub4e4\uc740 \ud398\uc774\uc2a4\ubd81 \ub85c\uadf8\uc778\uc744 \ud65c\uc6a9\ud558\uc5ec \ub9e4\ub044\ub7ec\uc6b4 \ub85c\uadf8\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud588\uc73c\uba70 \ud398\uc774\uc2a4\ubd81 \uc571 \uad11\uace0\ub97c \ud65c\uc6a9\ud558\uc5ec \uc774\uc6a9\uc790 \uc720\uce58\ub97c \ucd09\uc9c4\ud588\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_182302.png\" width=\"376\" height=\"115\" alt=\"\" title=\"\"><em>\u201c\uc6b0\ub9ac\ub294 \ud398\uc774\uc2a4\ubd81\uc744 \ud1b5\ud574 musical.ly\ub97c \uc804\uc138\uacc4\ub85c \ud655\uc7a5\uc2dc\ucf30\uc73c\uba70, \ud398\uc774\uc2a4\ubd81 \uc571 \uad11\uace0\ub97c \ud1b5\ud55c \uc774\uc6a9\uc790 \ub178\ucd9c\ub3c4 \uc99d\uac00\ub85c \uc2e0\uaddc \uac00\uc785\uc790\uac00 8\ubc31\ub9cc \uba85\uc744 \ub118\uc5b4\uc130\ub2e4.\u201d\u00a0 &#8211; \uc54c\ub809\uc2a4 \ucd94, musical.ly \uacf5\ub3d9 \ucc3d\ub9bd\uc790<\/em><\/p>\n<hr \/>\n<p>\ub2e4\uc74c\uc740 \ubc1c\uacac \ub2e8\uacc4\uc758 \uace0\uac1d\ub9c8\ucc30 \uc694\uc778\uc744 \uad6c\uc131\ud558\ub294 \uace0\uac1d \ubd88\ud3b8\uc0ac\ud56d \ub9ac\uc2a4\ud2b8\uc774\ub2e4:<\/p>\n<ul>\n<li>\uac00\ub9dd\uace0\uac1d\uc740 \ube0c\ub79c\ub4dc, \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \uc874\uc7ac\ub97c \ubaa8\ub984 \ub108\ubb34 \ub9ce\uac70\ub098\/\uc801\uc740 \uc815\ubcf4 \uad11\uace0\uac00 \uc815\ud655\ud558\uac8c \ub9c1\ud06c\ub418\uc9c0 \uc54a\uc74c<\/li>\n<li>\uac00\ub9dd\uace0\uac1d\uc740 \uc0c1\ud488\/\uc11c\ube44\uc2a4\uc758 \ud544\uc694\uc131\uc744 \ubaa8\ub984 \uc804\ubb38\uac00 \uc758\uacac \ubd80\uc7ac \ub4f1\ub85d\/\uc591\uc2dd \uae30\uc785<\/li>\n<li>\uad00\ub828\uc5c6\ub294 \uc81c\uc548\/\uad11\uace0 \ucc44\ud305 \ub610\ub294 \ub3c4\uc6c0 \uc694\uccad \ubd88\uac00 \ub85c\ub529 \uc2dc\uac04\uc774 \ub108\ubb34 \uae40<\/li>\n<li>\uac80\uc0c9\uc5d0 \ub108\ubb34 \ub9ce\uc740 \uc2dc\uac04 \uc18c\uc694 \ubb3c\ud488\uc744 \ubcf4\uace0 \ub9cc\uc9c0\uac70\ub098 \uc2dc\ud5d8\ud574\ubcfc \uc218 \uc5c6\uc74c \uc5b8\uc5b4\uac00 \ud604\uc9c0\ud654\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc74c<\/li>\n<li>\ub9ac\uc2a4\ud06c \uad00\ub828 \uc778\uc2dd\uc774 \ud574\uacb0\ub418\uc9c0 \uc54a\uc74c(\uc548\uc804, \ud504\ub77c\uc774\ubc84\uc2dc \ub4f1) \ucee8\ud150\uce20\uac00 \ubaa8\ub4e0 \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud574 \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc74c<\/li>\n<li>\uad6c\ub9e4\ub97c \uc7a5\ub824\ud558\ub294 \ub9ac\ubdf0\/\ud3c9\uac00\uc758 \ubd80\uc7ac<\/li>\n<li>\uac00\uaca9 \uc815\ubcf4 \ubd80\uc7ac<\/li>\n<li>\uc0c1\ud488\/\uac00\uaca9 \ube44\uad50\uac00 \uc5b4\ub824\uc6c0<\/li>\n<\/ul>\n<hr \/>\n<p><em>\u201c\uc1fc\ud551\ubab0\uacfc \uc288\ud37c\ub9c8\ucf13\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uc774\uc288 \uc911 \ud558\ub098\ub294 \uacb0\uc81c\ud558\ub294 \uacfc\uc815\uc774\ub2e4. [\uc18c\ube44\uc790]\ub4e4\uc740 \uc8fc\uba38\ub2c8 \uc18d\uc5d0 \ucef4\ud4e8\ud130\ub97c \ub123\uace0 \ub2e4\ub2c8\ub294 \uc148\uc774\ub2c8 \uadf8 \ucef4\ud4e8\ud130\ub97c \uc774\uc6a9\ud574 \uac70\ub798\ub97c \uc644\ub8cc\ud558\ub3c4\ub85d \ud558\uba74 \ub41c\ub2e4.\u201d <\/em><em>&#8211; \uc81c\uc774\ubbf8 \uc774\uc544\ub17c<sub>8<\/sub><\/em><\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>\uad6c\ub9e4 \ub2e8\uacc4 \uace0\uac1d\ub9c8\ucc30<\/strong><\/span><\/h4>\n<p>\uae34 \uc904, \ud22c\ubc15\ud558\uace0 \ube44\ud6a8\uc728\uc801\uc778 POS \uc2dc\uc2a4\ud15c, \uc81c\ud55c\uc801\uc778 \uacb0\uc81c \uc635\uc158\uacfc \uc228\uaca8\uc9c4 \uccad\uad6c\ube44\uc6a9\uc740 \ubaa8\ub450 \uc18c\ube44\uc790\uc5d0\uac8c \uc788\uc5b4 \uad6c\ub9e4\uc5d0 \uc774\ub974\ub294 \uacfc\uc815\uc744 \ubd88\ud544\uc694\ud558\uac8c \ubc88\uac70\ub86d\uac8c \ub9cc\ub4dc\ub294 \uc7a5\uc560\ubb3c\ub4e4\uc774\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc628\ub77c\uc778 \uad6c\ub9e4\uc790\uc758 25%\ub294 \uc608\uc0c1\uce58 \ubabb\ud588\uac70\ub098 \uc228\uc5b4 \uc788\ub294 \ucd9c\uace0 \ubc0f \ubc30\uc1a1 \ube44\uc6a9 \ub54c\ubb38\uc5d0 \uad6c\ub9e4\ub97c \ud3ec\uae30\ud55c\ub2e4<sub>9<\/sub>.<\/p>\n<p>\uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc774\ubbf8 \uc6d0\ud558\ub294 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc120\ud0dd\ud55c \uc0c1\ud0dc\uc5d0\uc11c, \uc608\uc0c1\uce58 \ubabb\ud55c \ub2e8\uacc4 \ubc0f \uacfc\uc815\ub4e4\uc744 \uacbd\ud5d8\ud558\ub294 \uad6c\ub9e4 \ub2e8\uacc4\uc758 \uace0\uac1d\ub9c8\ucc30\uc744 \ucd08\ub798\ud55c\ub2e4. \uad6c\ub9e4\ub2e8\uacc4\uc758 \ub9c8\ucc30\uc740 \ub514\uc9c0\ud138 \ubc0f \ubaa8\ubc14\uc77c \uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c\ub9cc\ud07c \ubb3c\ub9ac\uc801 \uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c\ub3c4 \ube44\uc77c\ube44\uc7ac\ud558\uac8c \ubc1c\uc0dd\ud558\uc5ec \uc18c\ube44\uc790\ub294 \uba40\ub9ac \uc788\ub294 \uc544\uc6b8\ub81b\uae4c\uc9c0 \uac00\uc57c \ud558\uac70\ub098 \ub610\ub294 \ubcf5\uc7a1\ud55c \uc778\ud130\ud398\uc774\uc2a4\ub098 \ubcf5\uc7a1\ud55c \ub514\ub809\ud1a0\ub9ac\ub97c \ucc3e\uc544\uc57c \ud55c\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubd88\ud3b8\uc0ac\ud56d\ub4e4\uc740 \uc138 \uac00\uc9c0 \uadf8\ub8f9\uc73c\ub85c \ub098\ub260 \uc218 \uc788\ub2e4:<\/p>\n<p><strong>1. \uac00\uc6a9\uc131<\/strong> \uc18c\ube44\uc790\ub294 \uc0c1\ub2f9\ud55c \uc2dc\uac04\uc744 \ub4e4\uc5ec \ubb38\uc11c\uc790\ub8cc, \ub370\uc774\ud130, \ubca4\ub354 \ub9ac\ubdf0, \uae30\ud0c0 \uc790\ub8cc\ub97c \uac80\uc0c9\ud568\uc73c\ub85c\uc368 \uc790\uc2e0\uc758 \uacb0\uc815\uc5d0 \ub300\ud55c \ud655\uc2e0\uc744 \uc5bb\uc73c\ub824 \ud560 \uc218\ub3c4 \uc788\ub2e4. \uadf8\ub7ec\ub098, \uadf8 \uacfc\uc815 \uc911\uc5d0\ub3c4 \ub9e4\uc7a5 \ub610\ub294 \uc544\uc6b8\ub81b\uc758 \uc811\uadfc\uc131 \ubb38\uc81c, \uae34 \ub300\uae30 \uc2dc\uac04, \uad6c\ub9e4 \uacfc\uc815\uc744 \ubc29\ud574\ud558\ub294 \uc7ac\uace0 \ubd80\uc871 \ubb38\uc81c \ub4f1\uc758 \uc5ec\ub7ec \uac00\uc9c0 \uc7a5\uc560\ubb3c\uc744 \ub9cc\ub0a0 \uc218 \uc788\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc628\ub77c\uc778 \uad6c\ub9e4\uc790\uc758 41%\ub294 \uc628\ub77c\uc778\uc5d0\uc11c \ubcf8 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ud560 \uc218 \uc5c6\uc744 \ub54c \uc2e4\ub9dd\ud558\uac8c \ub41c\ub2e4<sub>10<\/sub>.<\/p>\n<p><strong>2. \uad6c\ub9e4<\/strong> \uc18c\ube44\uc790\ub4e4\uc740 \uc790\uc2e0\uc774 \uc120\ud0dd\ud55c \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \uad6c\ub9e4\ub97c \uc5b4\ub835\uac8c \ud558\ub294 \uc7a5\uc560\ubb3c\uc744 \uacbd\ud5d8\ud560 \uc218\ub3c4 \uc788\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4\/\ucc44\ub110 \uae30\ub2a5\uc758 \ubd80\uc7ac, \uc228\uaca8\uc9c4 \uccad\uad6c\ube44\uc6a9, \ub610\ub294 \uad6c\ub9e4 \uc644\ub8cc\uae4c\uc9c0 \uac70\uccd0\uc57c \ud558\ub294 \ub9ce\uc740 \ub2e8\uacc4\ub4e4\uc774 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n<p><strong>3. \uacb0\uc81c<\/strong> \ubaa8\ubc14\uc77c\uc758 \ubd80\uc0c1\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ud615\ud0dc\uc758 \uc628\ub77c\uc778 \uacb0\uc81c\uac00 \ud655\uc0b0\ub418\uace0 \uacb0\uc81c \uacfc\uc815\uc774 \ud6e8\uc52c \ub354 \ube68\ub77c\uc9d0\uc5d0 \ub530\ub77c \uc18c\ube44\uc790\ub4e4\uc740 \uc774\uc81c \ud074\ub9ad \ud55c \ubc88\uc73c\ub85c \uacb0\uc81c\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4. \ubd88\ud589\ud788\ub3c4, \uc5b4\ub5a4 \uac70\ub798\ub4e4\uc740 \uadf8\ub9cc\ud07c \uc989\uac01\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uace0 \uc788\uc73c\uba70 \uc18c\ube44\uc790\ub4e4\uc740 \uad6c\ub9e4 \uacfc\uc815 \uc0c1\uc5d0\uc11c \uc81c\ud55c\uc801\uc778 \uacb0\uc81c \ubc0f \uae08\uc735 \uc635\uc158, \ub610\ub294 \ud574\uc678 \uacb0\uc81c \ubd88\uac00 \ub4f1 \ub2e4\uc591\ud55c \uc9c0\uc5f0 \uc0c1\ud669\ub4e4\uc5d0 \ubd80\ub52a\ud78c\ub2e4.<\/p>\n<hr \/>\n<h4><span style=\"font-size: 18pt;\"><strong>\ud638\uc8fc 7-ELEVEN\uc740 \uc5b4\ub5bb\uac8c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub9e4\ub044\ub7ec\uc6b4 \uc5f0\ub8cc\uad6c\ub9e4 \uacfc\uc815\uc744 \uc81c\uacf5\ud588\ub294\uac00<\/strong><\/span><\/h4>\n<p>\uac08\uc218\ub85d \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc5f0\ub8cc\uac00\uaca9 \uac80\uc0c9\uc744 \ud560 \uc218 \uc788\ub294 \uc628\ub77c\uc778 \uc635\uc158\uc744 \uc694\uad6c\ud568\uc5d0 \ub530\ub77c 7-Eleven\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \ubcc0\ud654\ud558\ub294 \ub2c8\uc988\uc5d0 \ubd80\ud569\ud558\ub294 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud588\ub2e4.<\/p>\n<p>7-Eleven\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ud638\uc8fc \ub0b4\uc758 7-Eleven Fuel \ub9e4\uc7a5\uc5d0\uc11c \ud604\uc9c0 \ucd5c\uc800\uac00\ub97c \uc608\uc57d\ud558\uace0 \ud3b8\ub9ac\ud55c \uc2dc\uac04 \ubc0f \uc7a5\uc18c\uc5d0\uc11c \uc8fc\uc720\ud560 \uc218 \uc788\ub294 \uc5f0\ub8cc \uc571\uc744 \ub3c4\uc785\ud588\ub2e4.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_182916.png\" width=\"393\" height=\"109\" alt=\"\" title=\"\"><em>\u201c\uc6b0\ub9ac\ub294 \uc634\ub2c8\ucc44\ub110 \uc811\uadfc\ubc29\uc2dd\uc744 \ucc44\ud0dd\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc774 \uc0c8\ub85c\uc6b4 7-Eleven Fuel \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\ub3c4\ub85d \uc7a5\ub824\ud588\ub2e4. \uacb0\uacfc\ub294 \uc6b0\ub9ac \uc608\uc0c1\uc744 \ub6f0\uc5b4\ub118\uc5c8\uace0 \ucd9c\uc2dc 2\uac1c\uc6d4 \ub0b4\uc5d0 3\uac1c\uc6d4 \uc131\uacfc \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uacfc \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc774 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud588\ub2e4.\u201d -\ud3f4 \uc6d4\ub808\uc2a4, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800, 7-Eleven<\/em><\/p>\n<hr \/>\n<p>\ub2e4\uc74c\uc740 \uad6c\ub9e4 \ub2e8\uacc4 \uace0\uac1d\ub9c8\ucc30 \uc694\uc778\uc744 \uad6c\uc131\ud558\ub294 \uace0\uac1d \ubd88\ud3b8\uc0ac\ud56d \ub9ac\uc2a4\ud2b8\uc774\ub2e4:<\/p>\n<ul>\n<li>\uc5b4\ub514\uc5d0\uc11c \uad6c\ub9e4\ud560\uc9c0 \ubaa8\ub984 \uad6c\ub9e4 \uc644\ub8cc\uae4c\uc9c0 \ub108\ubb34 \ub9ce\uc740 \ud504\ub85c\uc138\uc2a4 \uc874\uc7ac \uc81c\ud55c\uc801\uc778 \uacb0\uc81c \uc635\uc158<\/li>\n<li>\ub9e4\uc7a5\uc774 \ub108\ubb34 \uba40\ub9ac \uc788\uc74c \uac70\ub798\/\ube0c\ub77c\uc6b0\uc9d5 \uc774\ub825\uc774 \uc800\uc7a5\ub418\uc9c0 \uc54a\uc74c \uacb0\uc81c\uc644\ub8cc\uac00 \ubaa8\ubc14\uc77c\uc5d0 \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc74c<\/li>\n<li>\uc2e4\uc81c \ubb3c\ud488\/\uac00\uaca9\uc774 \uad11\uace0\ub41c \uac83\uacfc \ub2e4\ub984 \uad6c\ub9e4\uc790\uac00 \ub2e4\uc218\uc758 \ub514\ubc14\uc774\uc2a4, \ucc44\ub110, \ubb3c\ub9ac\uc801 \uc704\uce58, \ub610\ub294 \ud398\uc774\uc9c0\ub97c \uc774\uc6a9\ud574\uc57c \ud55c\ub2e4 \uc628\ub77c\uc778 \uacb0\uc81c\uc5d0 \ub300\ud55c \uc81c\ud55c\uc801\uc778 \uc2e0\ub8b0<\/li>\n<li>\uc0c1\ud488\uc744 \ucc3e\ub294 \ub370 \ub108\ubb34 \ub9ce\uc740 \uc2dc\uac04\uc774 \uac78\ub9bc \uc1fc\ud551 \uc138\uc158 \uc2dc\uac04 \ucd08\uacfc\/\uc7a5\ubc14\uad6c\ub2c8\uac00 \ube44\uc6cc\uc9d0 \uac70\ub798 \uc9c0\uc5f0\/\uc2e4\ud328<\/li>\n<li>\ucc3e\ub294 \ubb3c\ud488\uc758 \uc7ac\uace0\uac00 \uc5c6\uc74c \uc2e4\uc81c \uacb0\uc81c \uc2dc\uc810\uc5d0 \uc228\uaca8\uc9c4 \ube44\uc6a9\uc774 \ub4dc\ub7ec\ub0a8 \ud574\uc678 \uacb0\uc81c\uc5d0 \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc74c<br \/>\n\ub108\ubb34 \ub9ce\uc740 \uc635\uc158 \uc608\uc0c1\uce58 \ubabb\ud55c \ubc30\uc1a1\ube44<\/li>\n<li>\uae34 \uc904, \ub300\uae30 \ub610\ub294 \uc2e0\uccad \ud504\ub85c\uc138\uc2a4<\/li>\n<\/ul>\n<hr \/>\n<p><em>\u201c\uace0\uac1d\ub9c8\ucc30\uc740 \uac00\ub9dd\uace0\uac1d\uc758 \uc758\uc0ac\uacb0\uc815 \ud504\ub85c\uc138\uc2a4\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70 \uace0\uac1d\uc758 \uacb0\uc815\uc744 \u201cno\u201d \ucabd\uc73c\ub85c \uae30\uc6b8\uac8c \ud560 \uac83\uc774\ub2e4. \uac00\ub9dd\uace0\uac1d\uc774 \ub9c8\ucc30\uc744 \uc801\uac8c \uacbd\ud5d8\ud560\uc218\ub85d \uc81c\uc548\uc744 \uc218\ub77d\ud560 \uac00\ub2a5\uc131\uc740 \ucee4\uc9c4\ub2e4. \ub530\ub77c\uc11c, \uace0\uac1d\ub9c8\ucc30\uc744 \uc904\uc77c\uc218\ub85d \uacb0\uc815\uc774 \u201cyes\u201d \ucabd\uc73c\ub85c \uae30\uc6b8\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc740 \ub192\uc544\uc9c4\ub2e4.\u201d &#8211; \ub9c8\uc774\ud074 \uc560\uac00\ub4dc<sub>11<\/sub><\/em><\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>\uad6c\ub9e4 \ud6c4 \ub2e8\uacc4 \uace0\uac1d\ub9c8\ucc30<\/strong><\/span><\/h4>\n<p>\uacb0\uc81c\uac00 \uc644\ub8cc\ub418\ub294 \uc21c\uac04\ubd80\ud130 \uc18c\ube44\uc790\ub294 \uc2e0\uc18d\ud55c \uc8fc\ubb38\ucc98\ub9ac, \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc9c0\uc6d0, \ud655\uc778 \uc774\uba54\uc77c, \ubc30\uc1a1\uc2dc\uac04\ub300 \ub4f1 \ubaa8\ub4e0 \ub2e8\uacc4\uc758 \uc9c4\ud589\uc0c1\ud669 \uc5c5\ub370\uc774\ud2b8\ub97c \uae30\ub300\ud55c\ub2e4. \uad6c\ub9e4 \ud6c4 \ub2e8\uacc4\uc758 \uace0\uac1d\ub9c8\ucc30\uc740 \uc18c\ube44\uc790\uac00 \uc57d\uc18d\ub41c \ub300\ub85c \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \ubc1b\ub294 \ub370 \uc788\uc5b4 \uc7a5\uc560\ub97c \uacbd\ud5d8\ud558\uac70\ub098 \uc0c1\ud488\uc758 \uc774\uc6a9 \ub610\ub294 \uc7ac\uad6c\ub9e4\uc2dc\uc5d0 \ud544\uc694\ud55c \ub3c4\uc6c0\uc744 \uc27d\uac8c \uc5bb\uc744 \uc218 \uc5c6\uc744 \ub54c \ubc1c\uc0dd\ud55c\ub2e4.<\/p>\n<p>\uad6c\ub9e4 \ud6c4 \ub2e8\uacc4\uc758 \uace0\uac1d\ub9c8\ucc30\uc744 \ucd08\ub798\ud558\ub294 \ubd88\ud3b8\uc0ac\ud56d\ub4e4\uc740 \uc138 \uac00\uc9c0 \uadf8\ub8f9\uc73c\ub85c \ubd84\ub958\ub420 \uc218 \uc788\ub2e4:<\/p>\n<p><strong>1. \uc8fc\ubb38\ucc98\ub9ac<\/strong> \uc18c\ube44\uc790\uac00 \uc2a4\uc2a4\ub85c \uc1fc\ud551\ud558\uace0 \ube0c\ub77c\uc6b0\uc9d5\ud560 \uc218 \uc788\ub294 \uac83\ub9cc\ud07c \uc911\uc694\ud55c \uac83\uc740 \uc18c\ube44\uc790\uac00 \uad6c\ub9e4\ud55c \uac83\uc744 \uc6d0\ud558\ub294 \ubc29\uc2dd, \uc704\uce58, \uc2dc\uac04\ub300\uc5d0 \uc218\ub839\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4\ub294 \uac83\uc774\ub2e4. \ub290\ub9ac\uac70\ub098 \uc81c\ud55c\uc801\uc778 \uc8fc\ubb38\ucc98\ub9ac, \ubd80\uc815\ud655\ud55c \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4, \uc18c\ube44\uc790\uac00 \ubc1c\uc0dd\uc2dc\ud0a4\ub294 \uc608\uc0c1 \uc678\uc758 \uc774\uc6a9 \ube44\uc6a9\uc740 \uc18c\ube44\uc790\uc758 \uc804\ubc18\uc801\uc778 \uacbd\ud5d8\uc744 \ub5a8\uc5b4\ub728\ub9ac\uace0 \uc640\ud574\uc2dc\ud0a8\ub2e4.<\/p>\n<p><strong>2. \uc9c0\uc6d0<\/strong> \uc5b4\ub5a4 \uc0b0\uc5c5\uc774\ub4e0, \uace0\uac1d \ubc0f \uc11c\ube44\uc2a4 \uc9c0\uc6d0\uc740 \ubaa8\ub4e0 \uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\uc758 \ud544\uc218\uc801\uc778 \uc694\uc18c\uc774\ub2e4. \uc18c\ube44\uc790\ub294 \uc0ac\uc6a9\ubc95\uc5d0 \ub300\ud55c \uc774\ud574\ubd80\uc871, \uc791\ub3d9\uc0c1\uc758 \ubb38\uc81c, \uad6c\ub9e4\ub97c \ubd88\ud544\uc694\ud558\uac8c \ub9cc\ub4dc\ub294 \uc608\uc0c1\uce58 \ubabb\ud55c \ubd88\ub7c9 \ub4f1 \uc0c8\ub85c \uad6c\ub9e4\ud55c \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc640 \uad00\ub828\ub41c \uc5ec\ub7ec \uac00\uc9c0 \ub09c\uad00\uc5d0 \ubd80\ub52a\ud790 \uc218 \uc788\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ubc18\ud488 \uacfc\uc815\uc774 \uc21c\uc870\ub86d\uc9c0 \uc54a\uac70\ub098 \uace0\uac1d\uc758 \uc774\uc288\ub97c \uc81c\ub300\ub85c \ub2e4\ub8e8\uc9c0 \ubabb\ud558\ub294 \ubd88\ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uace0\uac1d \uc11c\ube44\uc2a4 \uacbd\ud5d8\uc740 \uacbd\uc7c1\uc0ac\ub85c\uc758 \uc774\ud0c8 \uac00\ub2a5\uc131\uc744 \ub192\uc778\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc18c\ube44\uc790\uc758 52%\ub294 \ubd88\ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uace0\uac1d \uc11c\ube44\uc2a4\ub85c \ube0c\ub79c\ub4dc\ub97c \uc774\ud0c8\ud588\ub2e4<sub>12<\/sub>.<\/p>\n<p>52% \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc18c\ube44\uc790\uc758 52%\ub294 \ubd88\ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uace0\uac1d \uc11c\ube44\uc2a4\ub85c \ube0c\ub79c\ub4dc\ub97c \uc774\ud0c8\ud588\ub2e4<\/p>\n<p><strong>3. \uc7ac\uad6c\ub9e4<\/strong> \ub9cc\uc871\ud55c \uace0\uac1d\uc740 \uc7ac\uad6c\ub9e4\ub97c \ucc3d\ucd9c\ud55c\ub2e4. \uadf8\ub7ec\ub098, \uc801\uc2dc\uc758 \uc21c\uc870\ub85c\uc6b4 \uc7ac\uad6c\ub9e4\ub97c \uc704\ud55c \uba54\ucee4\ub2c8\uc998\uc758 \ubd80\uc7ac\ub294 \uace0\uac1d\ub9c8\ucc30\uc744 \uc57c\uae30\ud55c\ub2e4. \uc18c\ube44\uc790 \uc785\uc7a5\uc5d0\uc11c\ub294 \uc2dd\ub8cc\ud488\uc774\ub4e0, \uc2e0\ubc1c\uc774\ub4e0, \ud734\uac00\ub4e0 \uc0c1\uad00\uc5c6\uc774 \uad6c\ub9e4 \uacfc\uc815\uc5d0 \ud070 \ub178\ub825\uc774 \ub4e4\uc5b4\uc11c\ub294 \uc548 \ub41c\ub2e4.<\/p>\n<p>\uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uc758 66%\ub294 \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc758 \uc774\uc804 \uac70\ub798\ub97c \uc54c\uc544\uc8fc\uc9c0 \uc54a\uc740 \ubd88\ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uad6c\ub9e4\uacbd\ud5d8\uc73c\ub85c \uc778\ud574 \uacbd\uc7c1\uc0ac \ube0c\ub79c\ub4dc\ub85c \uc774\ud0c8\ud588\ub2e4<sub>13<\/sub>.<\/p>\n<p>66% \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uc758 66%\ub294 \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc758 \uc774\uc804 \uac70\ub798\ub97c \uc54c\uc544\uc8fc\uc9c0 \uc54a\uc740 \ubd88\ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uad6c\ub9e4\uacbd\ud5d8\uc73c\ub85c \uc778\ud574 \uacbd\uc7c1\uc0ac \ube0c\ub79c\ub4dc\ub85c \uc774\ud0c8\ud588\ub2e4.<\/p>\n<hr \/>\n<h4><span style=\"font-size: 18pt;\"><strong>\ud14c\uc2a4\ucf54 \ub85c\ud130\uc2a4(TESCO LOTUS) \uc571\uc740 \uc5b4\ub5bb\uac8c \uc7a5\ubcf4\uae30\ub97c \uc27d\uac8c \ub9cc\ub4e4\uc5c8\ub294\uac00<\/strong><\/span><\/h4>\n<p>\ud14c\uc2a4\ucf54 \ub85c\ud130\uc2a4\ub294 \uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\ub4e4\uc774 \uc77c\uc0c1\uc801\uc778 \uc7a5\ubcf4\uae30\uc5d0 \ub108\ubb34 \ub9ce\uc740 \uc2dc\uac04\uacfc \ub178\ub825\uc744 \ub4e4\uc774\ub294 \uac83\uc744 \uc6d0\uce58 \uc54a\ub294\ub2e4\ub294 \uac83\uc744 \uc54c\uac8c \ub418\uc5c8\ub2e4.<\/p>\n<p>\uc774\ub4e4\uc740 \ud14c\uc2a4\ucf54 \ubaa8\ubc14\uc77c \uc571\uc744 \ucd9c\uc2dc\ud574 \uace0\uac1d\uc758 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uac00\ub2a5\ud55c \ud55c \ub9e4\ub044\ub7fd\uac8c \ub9cc\ub4e4\uace0\uc790 \ud588\ub2e4. \uc774 \uc571\uc740 \uace0\uac1d\uc774 \uc774\ubbf8 \uc9d1\uc5d0 \uac00\uc9c0\uace0 \uc788\ub294 \uc0c1\ud488\uc758 \ubc14\ucf54\ub4dc\ub97c \uc2a4\uce90\ub2dd\ud558\uc5ec \uc8fc\ubb38\ud560 \uc218 \uc788\ub3c4\ub85d \ud568\uc73c\ub85c\uc368 \uc7ac\uad6c\ub9e4\ub97c \uc27d\uac8c \ub9cc\ub4e4\uc5b4\uc900\ub2e4. \ub610\ud55c, \ubc29\ucf55 \ub0b4\uc5d0\uc11c\ub294 \ubc30\uc1a1\uc2dc\uac04\ub300\ub97c \ud55c \uc2dc\uac04 \ub2e8\uc704\ub85c \uc81c\uacf5\ud560 \ubfd0 \uc544\ub2c8\ub77c \uc2dc\ub0b4 \uba87\uba87 \uc9c0\uc815 \uc2a4\ub9c8\ud2b8 \ub77d\ucee4\uc5d0\uc11c \ubc30\uc1a1 \ubb3c\ud488\uc744 \ud53d\uc5c5\ud574\uac08 \uc218 \uc788\ub294 \uc635\uc158\ub3c4 \uc81c\uacf5\ud55c\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_183318.png\" width=\"196\" height=\"121\" alt=\"\" title=\"\"><\/p>\n<p><em>\u201c\uc774\ub294 \ub0ae \uc2dc\uac04\uc5d0 \uc77c\uc744 \ud558\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub9e4\uc6b0 \ub9e4\ub825\uc801\uc778 \uc11c\ube44\uc2a4\uc774\ub2e4. \uc800\ub141\uc5d0 \ud1f4\uadfc\ud574\uc11c \uc9d1\uc5d0 \uc624\uba74 \uc1fc\ud551\ud55c \ubb3c\ud488\ub4e4\uc774 \ubc15\uc2a4\uc5d0 \ubc30\uc1a1\ub418\uc5b4 \uc788\uac70\ub098 \ub4dc\ub77c\uc774 \ud074\ub9ac\ub2dd\ub41c \uc138\ud0c1\ubb3c \ub4f1 \ub2e4\ub978 \ubb3c\ud488\uacfc \ud568\uaed8 \uc1fc\ud551\ud55c \uac83\ub4e4\uc744 \ud53d\uc5c5\ud558\uba74 \ub418\ub2c8 \uc6d0\uc2a4\ud0d1 \uc1fc\ud551\uc778 \uc148\uc774\ub2e4. \ubc14\ub85c \uc774\ub7ec\ud55c \uac83\ub4e4\uc774 \uc2e4\uc9c8\uc801\uc73c\ub85c \uc778\uae30\ub97c \uc5bb\uace0 \uc788\ub294 \uac83\ub4e4\uc774\ub2e4.\u201d &#8211; \ub9c8\ud06c \ub7ec\ud50c\ub9ac, \ucd5c\uace0 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790, \ud14c\uc2a4\ucf54 \ub85c\ud130\uc2a4<\/em><\/p>\n<hr \/>\n<p>\ub2e4\uc74c\uc740 \uad6c\ub9e4 \ud6c4 \ub2e8\uacc4\uc758 \uace0\uac1d\ub9c8\ucc30\uc744 \uad6c\uc131\ud558\ub294 \uace0\uac1d \ubd88\ud3b8\uc0ac\ud56d \ub9ac\uc2a4\ud2b8\uc774\ub2e4<\/p>\n<ul>\n<li>\ub290\ub9b0 \ubc30\uc1a1 \ubbf8\ud761\ud55c \ubc18\ud488\/\ubcf4\uc0c1 \uacfc\uc815 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \ubd80\uc7ac<\/li>\n<li>\ubc30\uc1a1\uc2dc \uace0\uac1d \ubd80\uc7ac \ud53c\ub4dc\ubc31 \ucc44\ub110\uc758 \ubd80\uc7ac \uace0\uac1d \ub610\ub294 \uad6c\ub9e4 \uc774\ub825\uc774 \uc800\uc7a5\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc74c<\/li>\n<li>\ubc30\uc1a1 \ubb3c\ud488\uc774 \uc8fc\ubb38 \ubb3c\ud488\uacfc \ub2e4\ub984 \uace0\uac1d\uc9c0\uc6d0 \uc9c0\uc5f0 \uace0\uac1d \uc7ac\ucc38\uc5ec(re-engagement)\uc758 \ubd80\uc7ac<\/li>\n<li>\ubb3c\ud488\uc774 \uae30\ub300\uc5d0 \ubabb\ubbf8\uce68 \uc81c\ud55c\uc801\uc778 \ucc44\ub110\ub85c\ub9cc \uc9c0\uc6d0\uc5d0 \uc811\uadfc\uac00\ub2a5 \uc5c5\uadf8\ub808\uc774\ub4dc\/\uc5c5\uc138\uc77c \uc635\uc158\uc758 \ubd80\uc7ac<\/li>\n<li>\uc608\uc0c1\uce58 \ubabb\ud55c \uc774\uc6a9 \ube44\uc6a9 \ubbf8\ud761\ud55c \uace0\uac1d \uc11c\ube44\uc2a4<\/li>\n<li>\uae34 \uc0c1\ud488 \uc218\ub839 \ub300\uae30 \uc904\/ \ubd80\uc2e4\ud55c \uc8fc\ubb38 \ucd94\uc801<\/li>\n<li>\uae34 \uacb0\uc81c \ub300\uae30<\/li>\n<\/ul>\n<hr \/>\n<h3><strong>\uace0\uac1d\ub9c8\ucc30 \uac10\uc18c \uc804\ub7b5<\/strong><\/h3>\n<p>\uae30\ud68c, \ud568\uc815, \uadf8\ub9ac\uace0 \uc77c\ubd80 \ud574\uacb0\ucc45\ub4e4\uc740 \uba85\ud655\ud788 \ubcf4\uc774\ub098 \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud558\ub294\uac00\ub77c\ub294 \ud575\uc2ec\ubb38\uc81c\uac00 \ub0a8\uc544 \uc788\ub2e4. \uc6b0\ub9ac\ub294 \uae30\uc5c5\uc5d0\uc11c \uace0\uac1d\ub9c8\ucc30\uc744 \uac10\uc18c\uc2dc\ud0ac \uc218 \uc788\ub294 3 \ub2e8\uacc4\uc758 \uac04\ub2e8\ud55c \uc870\uce58\ub97c \uc81c\uc548\ud55c\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-685 aligncenter\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_181108.png\" alt=\"\" width=\"614\" height=\"304\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_181108.png 614w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_181108-300x149.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_181108-324x160.png 324w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<h4><strong>1. \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \ud30c\uc545 <\/strong><\/h4>\n<p>\uc18c\ube44\uc790\uc5d0 \ub300\ud55c \ud30c\uc545\uc740 \ubc18\ub4dc\uc2dc \ucd5c\uc6b0\uc120 \uacfc\uc81c\uac00 \ub418\uc5b4\uc57c \ud55c\ub2e4. \uc6b0\uc120, \uae30\uc5c5\uc758 \uc18c\ube44\uc790\uac00 \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc778\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \uc694\uc778\ub4e4\uc774 \uc774\ub4e4\uc744 \uae30\uc5c5\uc758 \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub85c \uc774\ub04c\uc5c8\ub294\uc9c0 \ud30c\uc545\ud574\uc57c \ud55c\ub2e4. \uadf8\ub4e4\uc774 \uc5b4\ub5a0\ud55c \ub2e8\uacc4\ub4e4\uc744 \uac70\uccd0 \uad6c\ub9e4\uc5ec\uc815\uc744 \uc644\ub8cc\ud588\ub294\uc9c0, \uadf8\ub9ac\uace0 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \uc911\uc694\ud55c \uac83\uc740 \uadf8 \uacfc\uc815\uc5d0\uc11c \uc5b4\ub5a0\ud55c \ubd88\ud3b8\ud568\uc744 \uacaa\uc5c8\ub294\uc9c0 \ud30c\uc545\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\uace0\uac1d \uc11c\ubca0\uc774, \ubbfc\uc871\uc9c0\ud559\uc801 \uc5f0\uad6c, \uc774\ud574\ub2f9\uc0ac\uc790 \uc778\ud130\ubdf0\ub97c \uc2e4\uc2dc\ud558\uc5ec \uae30\uc874 \ud504\ub85c\uc138\uc2a4\uc758 \ube44\ud6a8\uc728\uc131\uc744 \ud30c\uc545\ud574\uc57c \ud55c\ub2e4. \uc7a0\uc7ac\uc801 \uc18c\ube44\uc790\uc640\uc758 \uc18c\ud1b5\uc744 \ud1b5\ud574 \uc774\ub4e4\uc774 \uc65c \uae30\uc5c5\uc758 \ub3c4\uc6c0\uc744 \ud544\uc694\ub85c \ud558\ub294\uc9c0 \uc774\ud574\ud55c\ub2e4\uba74 \uace0\uac1d\ub9c8\ucc30\uc744 \uc81c\uac70\ud558\uace0 \uace0\uac1d\uc758 \uacbd\ud5d8\uc744 \ub354\uc6b1 \uae0d\uc815\uc801\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n<h4><strong>2. \ubd84\uc11d<\/strong><\/h4>\n<p>\uc77c\ub2e8 \uacb0\uacfc\uac00 \ub098\uc624\uba74 \ubc18\ub4dc\uc2dc \ub370\uc774\ud130\ub97c \uac80\ud1a0\ud558\uace0 \uc774\ub7ec\ud55c \uace0\uac1d\ub9c8\ucc30 \uc694\uc778\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ud3c9\uac00\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc5b4\ub5a4 \uace0\uac1d\ub9c8\ucc30 \uc694\uc778\uc774 \uac00\uc7a5 \ud070 \uae30\ud68c \uc190\uc2e4\uc744 \ucd08\ub798\ud588\ub294\uc9c0\uc5d0 \ub300\ud55c \ud3c9\uac00\uac00 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n<p>\uad6c\ub9e4 \uacfc\uc815 \uc911 \uc5b4\ub290 \ubd80\ubd84\uc5d0\uc11c \ub300\ubd80\ubd84\uc758 \uc18c\ube44\uc790\uac00 \ub9c8\ucc30\uc694\uc778 \uacbd\ud5d8 \ud6c4 \uc774\ud0c8\ud558\ub294\uc9c0 \ud30c\uc545\ud55c\ub2e4. \ub610\ud55c, \uc5b4\ub5a0\ud55c \uace0\uac1d\ub9c8\ucc30\uc774 \uac00\uc7a5 \ud070 \ub9e4\ucd9c \uc190\uc2e4\uc744 \ucd08\ub798\ud558\uba70 \uc774\ub7ec\ud55c \ubd88\ud3b8\uc0ac\ud56d\uc774 \uc81c\uac70\ub420 \uacbd\uc6b0 \uc608\uc0c1 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\ub960\uc740 \uc5b4\ub290 \uc815\ub3c4\uc778\uc9c0 \ud30c\uc545\ud55c\ub2e4. \uc544\uc774\ub514\uc5b4 \ucc3d\ucd9c\uc744 \uc704\ud55c \uc138\uc158 \ubc0f \uc6cc\ud06c\uc0f5\uc744 \uac1c\ucd5c\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ubd84\uc57c\ub4e4\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc124\uc815\ud55c\ub2e4.<\/p>\n<h4><strong>3. \uc2e4\ud589<\/strong><\/h4>\n<p>\ubd84\uc11d \ud6c4\uc5d0\ub294 \ud575\uc2ec \uc11c\ube44\uc2a4 \ub610\ub294 \uc0c1\ud488\uc758 \ud61c\ud0dd\uc744 \uac15\ud654\ud558\uace0 \uae30\uc5c5\uc774 \uacbd\uc7c1\uc0ac \ub300\ube44 \uac15\ub825\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud68d\ub4dd\ud558\ub294 \ub370 \uae30\uc5ec\ud558\ub294 \uc804\ub7b5\uc744 \uc218\ub9bd\ud55c\ub2e4. \uace0\uac1d\ub9c8\ucc30\uc758 \uc81c\uac70\ub294 \ube44\uc988\ub2c8\uc2a4 \uac1c\uc120\ubfd0\ub9cc\uc774 \uc544\ub2c8\ub77c \uc18c\ube44\uc790 \uacbd\ud5d8 \uac1c\uc120\uacfc \uc774\uc5d0 \ub300\ud55c \uae30\uc5ec\uc5d0 \uc788\uc5b4 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4.<\/p>\n<p>\ubd88\ud3b8\uc0ac\ud56d\uc744 \ubbf8\uc5f0\uc5d0 \ubc29\uc9c0\ud558\ub294 \uc2e4\ud604 \uac00\ub2a5\ud55c \uace0\uac1d\ub9c8\ucc30 \uc694\uc778 \uc81c\uac70 \uacc4\ud68d\uc744 \uc218\ub9bd \ubc0f \uac1c\ubc1c\ud55c \ub2e4\uc74c, \uc774\uc758 \uc2e4\ud589\uc744 \ucd94\uc9c4\ud558\uace0 \uc815\uae30\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uace0\uac1d\ub9c8\ucc30 \uc694\uc778\uc774 \uc5c6\ub294\uc9c0 \ud655\uc778\ud55c\ub2e4.<\/p>\n<h3><strong>\ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \uc8fc\uc694 \uae08\uc735\uae30\uad00\uc740 \uc5b4\ub5bb\uac8c \uace0\uac1d\ub9c8\ucc30\uc744 \uac10\uc18c\uc2dc\ucf30\ub294\uac00<\/strong><\/h3>\n<p>\ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \ud55c \uc8fc\uc694 \uae08\uc735\uae30\uad00\uc740 \ubaa8\uae30\uc9c0 \uc0ac\uc5c5\ubd80\ubd84\uc758 \uc774\ud0c8\ub960\uc774 \uc0c1\ub2f9\ud788 \ub192\uc740 \uc218\uc900\uc774\uc5b4\uc11c \uc2e4\uc81c\ub85c \ubaa8\uae30\uc9c0\uac00 \uc2e4\ud589\ub418\ub294 \uac74\uc740 \uc2e0\uccad \uac74\uc758 20%\uc5d0\ub3c4 \ubabb \ubbf8\uce58\ub294 \uc218\uc900\uc774\uc5c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \ub9ce\uc740 \uc2dc\uac04\uc744 \ub4e4\uc5ec \uc628\ub77c\uc778 \uc815\ubcf4 \uac80\uc0c9\uc744 \ud558\uace0 \uc9c1\uc811 \uc11c\ub958\ub97c \uc81c\ucd9c\ud574\uc57c \ud588\uc744 \ubfd0 \uc544\ub2c8\ub77c \ub2e8\uc77c\ud654\ub41c \ucc3d\uad6c\uac00 \uc5c6\uc5b4 \uace0\uac1d \uc11c\ube44\uc2a4 \ub2f4\ub2f9 \ubd80\uc11c\uc640 \uc18c\ud1b5\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\ub2e4.<\/p>\n<p>\uc774 \ud68c\uc0ac\ub294 8\uac1c\uc6d4 \uac04\uc758 BCG\uc640\uc758 \ubc00\uc811\ud55c \ud611\ub825\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uace0\uac1d\ub9c8\ucc30 \uc694\uc778\ub4e4\uc744 \ubd84\uc11d\ud558\uace0 \uace0\uac1d\uc758 \ub2c8\uc988\uc5d0 \ub300\ud574 \ub354\uc6b1 \uc2ec\uce35\uc801\uc73c\ub85c \ud30c\uc545\ud588\ub2e4. \ubaa8\uae30\uc9c0 \ub300\ucd9c \uc2e0\uccad \ud504\ub85c\uc138\uc2a4\ub97c \uc644\uc804\ud788 \uc790\ub3d9\ud654\ud558\uace0 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ud574\uacb0\ud558\ub294 \uc804\ub2f4 \ubaa8\uae30\uc9c0 \ucee8\uc124\ud134\ud2b8\ub97c \uc784\uba85\ud588\uc73c\uba70 \uc2e0\uccad \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud55c \uc2b9\uc778 \uacfc\uc815\uc744 \ub2e8\ucd95\uc2dc\ucf30\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc804\ud658\ub960\uacfc \uc18c\ube44\uc790 \ub9cc\uc871\ub3c4\ub97c \uc0c1\uc2b9\uc2dc\ucf30\ub2e4. \uc774\uc81c \uc774 \uae08\uc735\uae30\uad00\uc758 \uc758\uc0ac\uacb0\uc815 \uc2dc\uac04\uc740 \uc77c\uc8fc\uc77c\uc5d0\uc11c 48\uc2dc\uac04 \ubbf8\ub9cc\uc73c\ub85c \uac10\uc18c\ud588\ub2e4. \uc9c1\uc6d0 \uc0dd\uc0b0\uc131\ub3c4 \ud5a5\uc0c1\ub418\uc5b4 \uc2e0\uccad \uac74\ub2f9 \uc18c\uc694 \uc2dc\uac04\uc774 \ubc18 \uc774\uc0c1 \ub2e8\ucd95\ub418\uc5c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-680 aligncenter\" src=\"http:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_180910.png\" alt=\"\" width=\"1409\" height=\"793\" title=\"\" srcset=\"https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_180910.png 1409w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_180910-300x169.png 300w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_180910-1024x576.png 1024w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_180910-768x432.png 768w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_180910-696x392.png 696w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_180910-1068x601.png 1068w, https:\/\/bcgblog.kr\/wp-content\/uploads\/2020\/01\/20200114_180910-746x420.png 746w\" sizes=\"auto, (max-width: 1409px) 100vw, 1409px\" \/><\/p>\n<h3><strong>\ubc14\ub85c \uc9c0\uae08\uc774 \uc81c\ub85c \uace0\uac1d\ub9c8\ucc30\uc758 \ubbf8\ub798\ub97c \uc704\ud574 \uc6c0\uc9c1\uc77c \ub54c<\/strong><\/h3>\n<p>\uace0\uac1d\ub9c8\ucc30\uc740 \uae30\uc5c5\uc774 \uc18c\ube44\uc790\uc640 \uc9c4\uc815\uc73c\ub85c \uc5f0\uacb0\ub418\ub294 \uac83\uc744 \ubc29\ud574\ud55c\ub2e4. \uae30\uc5c5\ub4e4\uc740 \uae30\uc220\ub85c \uc778\ud574 \uace0\uac1d\uc5d0 \ub354 \uac00\uae4c\uc774 \ub2e4\uac00\uac08 \uc218 \uc788\uac8c \ub418\uc5c8\uc73c\ub098 \uc774\ub85c \uc778\ud574 \uc18c\ube44\uc790\uc758 \uae30\ub300 \ub610\ud55c \ub192\uc544\uc84c\ub2e4. \uadf8 \uacb0\uacfc, \uc18c\ube44\uc790\ub4e4\uc740 \uad6c\ub9e4\uc5ec\uc815\uc744 \ud3ec\uae30\ud558\uac70\ub098 \ub354 \ub9e4\ub044\ub7fd\uace0 \ubc88\uac70\ub85c\uc6b4 \uc77c\uc774 \uc5c6\ub294 \uacbd\ud5d8\uc744 \ubcf4\uc7a5\ud558\ub294 \uacbd\uc7c1\uc0ac\ub85c \uac08\uc544\ud0c8 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc84c\ub2e4. \uace0\uac1d\ub9c8\ucc30\uc758 \uc5ec\ub7ec \uc6d0\uc778\ub4e4\uc740 \uae30\uc5c5\uc758 \uc774\uc724\ub9c8\uc9c4\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc774\uba70, \uc774\ub7ec\ud55c \ubd88\ud3b8\uc0ac\ud56d\ub4e4\uc744 \ubb34\uc2dc\ud560 \uacbd\uc6b0 \ub9c8\ucf00\ud305 \ube44\uc6a9 \uc0c1\uc2b9, \uc18c\ube44\uc790\uc758 \ucda9\uc131\ub3c4 \ubc0f \uc2e0\ub8b0 \uc0c1\uc2e4, \uadf8\ub9ac\uace0 \uad81\uadf9\uc801\uc73c\ub85c\ub294 \uc2dc\uc7a5\uc810\uc720\uc728 \ud558\ub77d\uc774 \ucd08\ub798\ub420 \uc218 \uc788\ub2e4.<\/p>\n<p>\uc9c0\uae08\uc740 \uadf8 \uc5b4\ub290 \ub54c \ubcf4\ub2e4\ub3c4 \uae30\uc5c5\ub4e4\uc774 \uace0\uac1d\ub9c8\ucc30 \uac10\uc18c \ubc0f \uc81c\uac70\ub97c \uc704\ud55c \ud544\uc218\uc801\uc778 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud560 \uc2dc\uae30\uc774\ub2e4. \uae30\uc5c5 \ub0b4 \ubcd1\ubaa9\ud604\uc0c1\uc740 \uc5b4\ub514\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294\uac00? \uc18c\ube44\uc790\ub4e4\uc740 \uc790\uc2e0\uc774 \uc6d0\ud558\ub294 \uac83\uc744 \ud68d\ub4dd\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc5b4\ub5a0\ud55c \uc7a5\uc560\ubb3c\uc5d0 \ubd80\ub52a\ud788\ub294\uac00?<\/p>\n<p>\ub2e4\uc74c\uc740 \uae30\uc5c5\uc5d0 \uace0\uac1d\ub9c8\ucc30\uc774 \uc874\uc7ac\ud558\ub294\uc9c0 \uc5ec\ubd80\ub97c \ud3c9\uac00\ud558\ub294 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\uc774\ub2e4:<\/p>\n<ul>\n<li>\uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uacfc\uc815 \uc911 \uc774\ud0c8 \ud37c\uc13c\ud2f0\uc9c0\uac00 \ub192\uac8c \ub098\ud0c0\ub098\uc9c0\ub9cc \uadf8 \uc6d0\uc778\uc744 \ud655\uc2e4\ud788 \uc54c \uc218 \uc5c6\ub294\uac00?<\/li>\n<li>\uac15\ub825\ud55c \ube0c\ub79c\ub4dc\uac00 \uc788\ub294\ub370\ub3c4 \ub9e4\ucd9c \uc218\uce58\ub098 \uc2dc\uc7a5 \uc810\uc720\uc728\uc774 \uc774\ub97c \ubc18\uc601\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc740\uac00?<\/li>\n<li>\ud604\uc7ac\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud615\uc2dd\uc5d0 \ub300\ud574 \uace0\uac1d\uc758 \ubd88\ub9cc\uc774\ub098 \ud53c\ub4dc\ubc31\uc774 \uc99d\uac00\ud558\uace0 \uc788\ub294\uac00?<\/li>\n<li>\ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc774 \uc8fc\ub85c \uc218\uc791\uc5c5\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\ub294\uac00?<\/li>\n<li>\uacbd\uc7c1\uc0ac\ub4e4\uc774 \ub514\uc9c0\ud138\ud654\uc758 \ubb3c\uacb0\uc5d0 \ud569\ub958\ud558\uac70\ub098 \uc634\ub2c8\ucc44\ub110 \ubc0f \uac04\uc18c\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc810\uc810 \ub354 \ub9ce\uc774 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294\uac00?<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \uace0\uac1d\ub9c8\ucc30\uc758 \uc6d0\uc778\ub4e4\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud30c\uc545\ud558\uc5ec \uc81c\uac70\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \uacbd\uc7c1\uc0ac\uc5d0 \ube44\ud574 \uc9c0\uc18d\uac00\ub2a5\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud68d\ub4dd\ud558\uace0 \ud5a5\ud6c4 \uc81c\ub85c \ub9c8\ucc30\uc744 \ub2ec\uc131\ud558\uc5ec \uc131\uacf5\uac00\ub3c4\ub97c \ub2ec\ub9ac\uac8c \ub420 \uac83\uc774\ub2e4.<\/p>\n<hr \/>\n<p>\uc8fc)<br \/>\n1. Salesforce, State of the Connected Customer, 2016\ub144 10\uc6d4.<br \/>\n2. Facebook IQ, Shifts for 2020: Mobile service economy, 2017\ub144 8\uc6d4.<br \/>\n3. Boston Consulting Group, Data Analysis, 2018\ub144 3\uc6d4.<br \/>\n4. Kevin Stirtz, More Loyal Customers: 21 Real World Lessons to Keep Your Customers Coming Back, 2008\ub144 4\uc6d4.<br \/>\n5. Podium, State of Online Reviews, 2017\ub144.<br \/>\n6. Limelight Networks, The State of the User Experience 2017, 2017\ub144.<br \/>\n7. Salesforce, State of the Connected Customer, 2016\ub144 10\uc6d4.<br \/>\n8. eMarketer Retail, The Future of Checkout Lies with AI, Scan and Go, 2018\ub144 3\uc6d4.<br \/>\n9. SaleCycle, Primary reason for digital shoppers worldwide to abandon their carts as of September 2016, 2017\ub144 3\uc6d4.<br \/>\n10. Accenture, Insights to Digital Commerce: An APAC Perspective, 2017\ub144.<br \/>\n11. 7 Universal Conversion Optimization Principles. Based on 350 A\/B Tests and 4 Years of Research, 2013\ub144<br \/>\n12. Accenture, Digital Disconnect in Customer Engagement, 2017\ub144<br \/>\n13. Accenture, Digital Disconnect in Customer Engagement, 2017\ub144<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud654\ud559\uc0b0\uc5c5\uc774 \ud3c9\uade0 \uc774\uc0c1\uc758 \ucd1d\uc8fc\uc8fc\uc218\uc775\ub960\uc744 \uae30\ub85d\ud558\uace0 \uc788\ub2e4. \uc774\ub294 \ub2e4\ub978 \uc0b0\uc5c5\ub4e4\uc758 \uc218\uc775\ub960\uc774 \ud558\ub77d\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c \ud2b9\ud788 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc131\uacfc\uc774\ub2e4. \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uc911\uad6d, \uc77c\ubcf8, \uc778\ub3c4\uc758 \ud654\ud559\uae30\uc5c5\ub4e4\uc740 \ud2b9\ud788 \ud6cc\ub96d\ud55c \uc2e4\uc801\uc744 \uae30\ub85d\ud588\ub2e4. \uc778\ub3c4\ub294 \uc774\ubbf8 \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ube68\ub9ac \uc131\uc7a5\ud558\ub294 \ud654\ud559\uc2dc\uc7a5 \uc911 \ud558\ub098\uc600\uc9c0\ub9cc, \uc774\uc81c\ub294 \ud654\ud559\uc81c\ud488 \uc18c\ube44\uc758 \uc0c8\ub85c\uc6b4 \uc7a5\uc744 \uc5f4\uace0 \uc788\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-662","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry"},"_links":{"self":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/comments?post=662"}],"version-history":[{"count":0,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/posts\/662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media\/679"}],"wp:attachment":[{"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/media?parent=662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/categories?post=662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcgblog.kr\/wp-json\/wp\/v2\/tags?post=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}